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Christian Integrity
By Rev. Jim and Carolyn Murphy
Article List
There once was a mighty warrior in David's army named Uriah the Hittite. While he was away fighting for Israel, David seduced his wife, Bathsheba. When David heard she was with child he called Uriah back home with the intention that Uriah would sleep with his wife and thereby think the child was his. But Uriah refused even to enter his home. When David asked him why, Uriah responded, "The ark and Israel and Judah are staying in tents, and my master Joab and my lord's men are camped in the open fields. How could I go to my house and eat and drink and lie with my wife? As surely as you live, I will not do such a thing!" (2 Sam 11:11 NIV) Upon hearing this David even got Uriah drunk, but he still refused to enter his own home. And we all know how this story ends. David arranges for Uriah's death!
What integrity Uriah had! He was absolutely unyielding doing what he thought to be right. And Uriah's integrity is demonstrated in vivid contrast with David's obvious lack of integrity in this instance. I know of no one who can read this account and not have great admiration for Uriah and his incredible integrity!
Integrity Demonstrated
But men are not the only ones who honor integrity. We know from Scripture that God also esteems integrity. Note David's prayer, "I know, my God, that you test the heart and are pleased with integrity." (1 Chr 29:17 NIV)
Certainly Uriah is not the only Bible character who was very aware of and concerned with personal integrity. Job chided his friends, "Relent, do not be unjust; reconsider, for my integrity is at stake." (Job 6:29 NIV) Even Job's wife tried to get him to abandon his integrity. She said, "Are you still holding to your integrity? Curse God and die!" (Job 2:9 NIV)
Luke wrote, speaking of Zechariah and Elizabeth, soon to be the parents of John the Baptist, "Both of them were upright in the sight of God, observing all the Lord's commandments and regulations blamelessly." (Lk 1:6 NIV)
Down through the pages of church history we also find accounts of men and women who gave their lives rather than sacrifice their integrity. In 1521 Martin Luther faced excommunication, public humiliation, and possible imprisonment for the stand he took against the errors of the Roman Church. His superiors, in plain biblical error, demanded that Luther recant. He replied, "I cannot recant. Here I stand."
Integrity Defined
Since integrity is so precious to God, let us carefully examine the definition of integrity. Webster's dictionary defines it as "the quality or state of being of sound moral principle; uprightness, honesty and sincerity."1 Since the word "moral" is important to understanding the meaning of integrity, let's also define moral. Webster's defines it as, "1. Relating to, dealing with, or capable of making the distinction between right and wrong in conduct; 2. In accordance with the principles of right and wrong. 3. Good or right in the conduct of character. . . ."2
The word for integrity in the Old Testament is the Hebrew word t_m. In addition to the English word, "integrity," other translation words used for t_m are "simplicity," "soundness," "completeness," "upright," and "perfection." Its plural form, tumm_m, was one of the words on the breastplate of the High Priest. God obviously holds integrity very dear since He had the word inscribed on the breastplate of the High Priest.
The Greek word for "integrity" (aletheia) appears frequently in the New Testament but is most often translated as "truth." For example, the King James Bible translated aletheia as integrity while the NIV does so only twice (See Mat 22:16 and Mk 12:14.)
Thus, in the whole of Scripture, both Old and New Testaments, we see integrity as a valid, desirable character trait. From God's perspective, certainly one who has integrity must be of sound moral principle, upright, honest, and sincere in conduct.
But these concepts or definitions are not quite encompassing enough for the integrity God calls upon His people to have. Why? Because God also requires that we be pure in heart! God, through Scripture, extends the definition of integrity beyond conduct to the thoughts of the heart. Look again at what David said above, "I know, my God, that you test the heart and are pleased with integrity." (1 Chr 29:17 NIV) God looks into man's heart and knows that ". . . as he thinketh in his heart, so is he. . ." (Pro 23:6 KJV)
The World and Integrity
Many Christians become disillusioned with the lack of integrity in today's world. The general attitude of the world has little room for integrity. Our culture says, "The end justifies the means." In other words, "Do or say what it takes to get what you want." Indeed, often the unscrupulous come out on top while those with integrity end up at the bottom.
But remember, both Peter and the writer of Hebrews tell us that we Christians are not of this world. We are "aliens and strangers" in it. Thus, Christian integrity does not permit us to follow the world's way of "do or say what it takes to get what you want." To the contrary, the Bible requires us to apply integrity in every aspect of our lives regardless of the apparent or world's consequences.
Even though it goes against today's culture, let's look at the benefits of walking in integrity.
The Benefits of Integrity
First, let's understand that since we are not of this world, neither are the benefits which flow from our walking in godly integrity. The benefits are stated for us in Psalm 24.
Who may ascend to the hill of the Lord?
Who may stand in his holy place?
He who has clean hands and a pure heart,
who does not lift up his soul to an idol
or swear by what is false.
He will receive blessing from the Lord
and vindication from God his Savior. (24:3-5 NIV)
David's Questions
One of the key words in this text is in verse three. It is hill. The word "hill" has a biblical/military meaning of "a place of advantage or power." An army that occupies a high hill has the fighting advantage over all the surrounding land. So when David, a military man, used the term "hill of the Lord" he was conveying the idea of sharing in God's power. In this context, let's look again at David's question: Who may ascend the hill of the Lord (to share in God's power)?
David's second question is, "Who may stand in his holy place?" The two words, "holy place," also have significant meaning. A place is "holy" because God is there. His presence, His glory, His splendor and all that accompany Him are there. So David's second question in plain language is, "Who may stand in His presence?" I submit that God would answer David's two questions by saying that it is those with integrity who enter into my power and my presence. This benefit alone is worth living a holy and integrity filled life.
The book of Proverbs adds other dimensions to the benefits of walking in God's integrity.
"The man of integrity walks securely. . . " (Pro 10:9 NIV) "The integrity of the upright guides them. . . " (Pro 11:3 NIV) "Righteousness guards the man of integrity. . . " (Pro 13:6 NIV)
Thus, we see that the benefits of the walk of integrity are beyond compare. One who walks in integrity has power with God, abides in His presence, walks securely with Him, receives guidance from Him, and is guarded by righteousness! These benefits far exceed anything the world has to offer. In fact, it is these benefits which enable the Christian to overcome the world!
How Do We Get Integrity?
Now that we have seen how desirable and beneficial integrity with God is, let's ask the question, "How do we get integrity?" It is not something we inherit from our parents or receive at birth.
To answer the "how" question, let's continue to examine David's Twenty Fourth Psalm. Verse four states:
He who has clean hands and a pure heart, who does not lift up his soul to an idol or swear by what is false. (v4 NIV)
1. He Who Has Clean Hands
The phrase "clean hands" as used here does not speak simply of the state of dirt on a person's hands. Here "clean hands" speaks of the purity of deeds. It also speaks of what a person does not do.
It is interesting to note that the doctrine of clean hands is still used in Western law today. When a plaintiff goes into a court of equity and asks the judge to do something on his behalf, the judge has the right to examine that plaintiff's own conduct in the matter. The plaintiff must be free of any guilty or contributing acts if he is to win over the defendant. This is referred to as the "clean hands" doctrine. In other words, the plaintiff must have clean hands to prevail.
Thus, we see this clean hands requirement both in the Bible and in secular law. In the Biblical sense of these words, clean hands speaks volumes about the person. It encompasses his entire being. It means he does not indulge in the sins of the flesh. It says he does no harm to his neighbor and that he does what is right toward others. This means he does not murder, rape or act with any sexual immorality; he does not lie, cheat, steal, slander, and so on. It also means that he does not yield his physical being to consistent sin as a lifestyle with such things as drug or alcohol abuse.
Please note that I am not saying one must be sinless. We all sin from time to time. I am speaking here of sin so consistently committed that it becomes a lifestyle. It becomes a habit. Once sin reaches this stage the guilty person often no longer even feels convicted or remorseful. On the contrary, he or she now rather justifies his sinful deeds. This kind of sin is to be avoided at all costs. This person does not have clean hands in the Biblical sense.
2. He Who Has. . . A Pure Heart
The phrase "a pure heart" as David used it in this psalm speaks of what a person thinks. It is directed at one's inward thoughts. Remember Jesus' words when he first saw Nathaniel? He said, "Here is a true Israelite, in whom there is nothing false." (Jn 1:47 NIV)
When Jesus saw Nathaniel, He knew that Nathaniel had a pure thought life. From this Scripture (and many others) we understand that God knows our every thought. It is my desire that one day Jesus may look at me and say, "Here is a true Christian, in whom there is nothing false." But I confess that I am not there yet! There are times when suddenly I become conscious of where my thoughts are and it embarrasses me to know that Jesus is also aware of them.
These thoughts are usually the result of our old Adamic or fallen nature. They are the product of the unregenerate mind. Remember, sanctification is a process, and a very long one!
However, I also know that demons can shoot thoughts or "fiery darts" into our mind. These thoughts can be vile, evil, lustful, wicked, etc. When thoughts are sent into our minds by a demon, in themselves they are not sin. What we do with them determines whether or not we sin. If we dwell on them, add to them, and continue to develop them in our mind, then we are sinning.
But whether our impure thoughts come from our own fallen nature or from a demon, they are in either case, not pleasing to God. As soon as we become aware of them, we must reject them and put them out of our mind. By exercising this mental discipline hundreds or thousands of times, we develop the godly integrity of a pure heart.
Why is God so concerned with our thought life? Because God knows that thoughts proceed action. So, to act with integrity, one must think with integrity. Here is a proverb that says it all in one sentence:
As water reflects a face, so a man's heart reflects the man. (Pro 27:9 NIV)
3. [He] Who Does Not Lift Up His Soul To An Idol
Few in today's Christian world have physical images or idols to which they bow down and worship. So when we see statements in Scripture about idol worship we are likely to picture Buddhists, Hindus or people of some other idol based religion. But let's closely examine Scripture from God's viewpoint concerning idols and idolatry.
God's view of idolatry is reflected in Moses' writing of the commandment:
"You shall have no other gods before me. "You shall not make for yourself an idol in the form of anything in heaven above or on the earth beneath or in the waters below. You shall not bow down to them or worship them; for I, the Lord your God, am a jealous God . . ." (Exo 20:3-5 NIV)
For pagans in Moses' time, these gods were "specialized." For example, there was a god of rain, a god of mountains, a god of fire, and so forth. Every pagan family had gods they worshipped.
Through the instruction and memorization of Scripture the Israelites taught their children God's laws. Among the first Scripture a Hebrew child learned was, "Hear, O Israel, the LORD our God is one LORD" (Deu 6:4 KJV) and, "You shall have no other gods before me." (Exo 20:3 NIV) The idea was and continues to be crystal clear. God wants His children to know that He and He alone is God. None other and/or nothing else is to come between God and His people.
How then do today's Christians violate this commandment, "You shall have no other gods before me"? It's because this commandment springs from another, more specific commandment found in Deuteronomy that says, "Love the LORD your God with all your heart and with all your soul and with all your strength." (Deu 6:5 NIV)
Jesus Himself reaffirmed this commandment one day when a Pharisee challenged him. One of them asked Him, "Teacher, which is the greatest commandment in the Law?" Jesus replied: "'Love the Lord your God with all your heart and with all your soul and with all your mind.' This is the first and greatest commandment." (Mat 22:36-38 NIV)
Therefore, foremost to every Christian is God's command to love Him with all our heart, soul and mind. Now let's ask the question again, "Do we have idols in our lives?" Are there other "things" we love as much as God, or maybe even more than God? These things can be houses, jobs, the esteem of others, a certain person, or even a ministry position! Or, on a more base level, food, sexual gratification, entertainment, and/or recreation can be idols to Christians.
I submit that anything placed above or equal to God is an idol! So, when we ask the question, "Do I worship idols?," only we can answer this question in our own hearts. Let us all resolve to "Love the Lord [our] God with all [our] heart and with all [our] soul and with all [our] mind." In so doing we will be free from idol worship.
4. He Who Does Not "Swear By What Is False."
When we think of this phrase in the most narrow sense, we think of telling the truth under oath in a court of law. And certainly this requirement of truthfulness under oath is part of what this verse means.
But I believe God is calling us to much more than just to tell the truth under oath. I believe this verse is an warning against lying in general. Proverbs contains many admonitions about bearing false witness:
"A false witness who pours out lies" (Pro 6:19 NIV) is one of the things the Lord hates. "A truthful witness gives honest testimony, but a false witness tells lies." (Pro 12:17 NIV) "A false witness will not go unpunished, and he who pours out lies will perish." (Pro 19:9 NIV)
And perhaps the most attention getting of all, Proverbs 21:28 states, "A false witness will perish, and whoever listens to him will be destroyed forever." Here we are told that not only will the liar perish, but that all who listen to his lies will also be destroyed forever!
And it is no wonder that God hates lies. Satan, the enemy of our soul, is the father of lies! Certainly anyone who desires to approach God's presence in power must not be a teller of lies. So let us examine our minds and hearts on this point. Do we cheat on paying our fair share to the government? Do we say that something will be done at work at a specific time when we know we cannot do it by that time? Do we exaggerate when repeating an incident or story? All these things, while seeming minor, go to bearing false witness.
This is one of the areas that the memorization of Scripture and songs of truth and worship are so important. Jesus said, "For out of the overflow of the heart the mouth speaks." (Mat 12:34 NIV) If we fill our minds, our hearts, and then our mouths with Scripture, praise, and worship, what else can come out? Nothing but purity and truth!
The Treasure of Integrity
I trust that by now we understand why God so treasures integrity. Job must have grasped this because he was so upset at the prospect of losing his. He protested, ". . . till I die, I will not deny my integrity." (Job 27:5 NIV) I have observed that those who have attained a high degree of godly integrity are like Job, they are careful guard it. It is priceless.
And, of course, like most any treasure, it takes a very long time to attain. As we have already said, we are not born with integrity. It takes years, even decades, to reach the state in which a Christian moves in godly integrity. It is gained by ongoing and continuous righteous living. There are no shortcuts! That's one of the reasons it is so priceless, it takes so long to acquire!
How Do We Lose Our Integrity?
We know that integrity is developed over decades by continually making the right decisions. Now let's ask the question, "Can we lose our integrity?" The answer to this question is obviously, "Yes." We lose our integrity through sin! But not the kind of sin that is common to those who have never really developed godly integrity. As Job, one with true integrity would never trade his treasure cheaply. The enemy is much more subtle in his approach to Christians with integrity.
I will deal here with the sin that I think the enemy uses most effectively with Christians of integrity: compromise. My observation of both the church and Scripture is that compromise is Satan's most effective weapon against Christian integrity. Solomon walked before the Lord in integrity until he began to compromise his worship of God with the pagan gods of his many wives. King Asa walked before the Lord in integrity until, in his old age, he began to compromise his reliance on God.
Note however, that one act of compromise does not rob someone of his or her integrity before God. The Apostle Peter compromised his integrity when he refused to eat with Gentile Christians when other Jewish leaders from Jerusalem showed up in Antioch. (See Galatians 2.) I don't think that this behavior of Peter's was enough to strip him of his integrity before God. But remember that Paul admonished Peter about his behavior. That is why we are directed to admonish one another (Rom 15:14) When we are properly corrected, we avoid beginning that pattern of compromise.
The problem arises when compromise becomes one's habit and custom. It is then that the Christian is on the brink of losing his or her integrity. But remember, habitual compromise of our godly integrity is begun with that first decision to compromise!
What About Those With Less-Than-Perfect Integrity?
Those who read this teaching and see themselves as short in the integrity department should prayerfully study and meditate about this lack. Scripture tells us that God is no respecter of persons. (Acts 10:34 KJV.) His desire is to see every one of His children fully sanctified and walking in godly integrity. So, if you find yourself measuring short and want to change, begin to make Psalm 24:3-5 a lifestyle. Every Christian should strive to develop clean hands, a pure heart, have no other idols before Him, and never be a false witness.
As one begins diligently to apply these truths to his life, the Holy Spirit will surely come to help. Don't give up when the occasional failure occurs. Don't expect miracles overnight. God honors our perseverance. This must be a permanent change of lifestyle. Never go back to the old ways. Then as the months turn into years, that priceless godly integrity will become obvious to all, including yourself!
Lord, I know you have called me to a life of godly integrity. And I know that there are areas in my life that fall short. I ask you now, with the help of the Holy Spirit, to begin to develop in me clean hands and a pure heart. May I forever turn from all idols in my life and never again bare false witness.
I trust you, Lord, to continue that sanctifying work you have begun in me, so that one day I will be able to stand before you with the godly integrity you so treasure. Amen.
1. Webster's New World Dictionary, Second College Edition, 1980.
2. Ibid.


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All Hallow's Eve 21st Century Digital Mysticism- Cyberternity
Warning: This post contains some morbid thoughts on the after-life...if you don't like that don't read it.
So in honor of the eerie things that we should dangle from our virtual hearth this month, I wanted to share some finds with you unlike those typical pumpkin lights. Something more like 21st century digital mysticism inspired by one of my all time fave show's NPR's Radio Lab on the Afterlife in which our hosts explore eleven meditations on the afterlife, on how, when, and even if we die...
For example how did we get the concept of the soul weighing 21 grams??? Would Dr. Duncan MacDougall even be credited in his experiments today?
Dr. Frankenstonian Thought: Can the human brain be replicated and designed to be immortal? If so would it be really be you? What, if any, OBJECTS will survive the human race, listen to some thoughts on future fossils with an interview between producer Lulu Miller and the author and scientist Jan Zalasiewicz who wrote The Earth After Us.
and one of my favorites parts of the radio lab story (and the true inspiration for this post) - CYBERternity - what is it?
Well based on the definitional explorations from the Radio Lab show it is a multitude of electronic ways in which we can create the afterlife on-line.
New sites that REALLY DO allow your words to be read after you pass! One site Future Me is really for while you're alive, but if you listen to the Afterlife Radio Lab show - you'll see how sometimes it can inadvertently communicate from the dead.
So here is the low-down on Future me (which I plan to use soon, just to remind myself that I plan to celebrate my 'way-in-the-decade-future-fiftieth-birthday' for fifty days).
two fellas started this here site so that you could write yourself a letter to be delivered at a later date. we've all had to do them in high school and college. it's sorta cool to receive a letter from yourself about where you thought you'd be a year (two years? more?) later. FutureMe.org is based on the principle that memories are less accurate than emails. we strive for accuracy.Then there is the really spooky, but real cyberternity site; Death Switch. This site claims to bridge the divide between mortality! Big claim - well creator David Eagleman designed the site to allow you to share unspeakable secrets, love notes, passwords, last word in an argument and/ or financial instructions or final wishes after you pass from this life. How you ask?
A deathswitch is an automated system that prompts you for your password on a regular schedule to make sure you are still alive. When you do not enter your password for some period of time, the system prompts you again several times. With no reply, the computer deduces you are dead or critically disabled, and your pre-scripted messages are automatically emailed to those named by you.
So there it is. Some bloggers think its not a good idea especially when considering password security but blogger Sephem Ubulwembu says it is if you use it correctly - and even gives some great tips on how to use Deathswitch correctly and securely. Read his article here. Well it seems this is where we are all heading. So listen to the Afterlife Show on Radio Lab, get creeped out (its only right we are in mid October!) and consider sending your future self or those you love messages from the future or the grave.
Happy Halloween Folks!

subset: commoncrawl


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With work commenced on its €230m Alexandra Basin Redevelopment Project, Dublin Port Company has also begun its maintenance dredging on its main shipping route with the dredged spoil being dumped at Burford Bank in Dublin Bay.
Dumping of dredge spoil in Rockabill SAC #DublinBay started yesterday with no Appropriate Assessment. Not good news for #Harbourporpoise
— SeaSearch Ireland (@SeaSearchIre) June 21, 2016
The €230m Alexandra Basin Redevelopment Project will develop a large section of Dublin Port and deepen the navigation channel to allow for bigger container and cruise ships with Dublin Port Company's masterplan to double its throughput to 60 million tonnes in 2040.
There has been significant objection to the plans as the area where the dredged spoil is being dumped is a dynamic inshore habitat containing reef, an uncommon east coast feature, and it also provides a key habitat for Harbour Porpoise. Both species were significant in gaining the area the improved conservation status.
Dublin Port Company is exercising an existing EPA permit which it applied for in 2009.
The EPA has received over 750 submissions from public bodies, non-governmental organisations and individuals in relation to the €230 million Alexandra Basin redevelopment project.
In May a large group of divers organized a flotilla of boats on the River Liffey in peaceful oppositions to the dumping in the Dublin Bay.


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Breakfast – copious, with home-made bread and jams, croissants, our own eggs, local sausages and bacon, black pudding, plums, pears and apples from the garden, Herefordshire apple juice – is served in the main house.
Evening Meal
A three-course evening meal is available. Three courses, £25 per person. Please reserve this when you book the room or give us at least 24 hours' notice. (You'll need to bring your own wine.)
We have a coeliac daughter and are completely used to catering for a gluten-free diet. If you could just tell us when you book.


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The Climate Change DietNovember 8, 2017
"Do you guys have jellyfish?" Nate Cleveland, shopping for the diet of the future.
When you think about the climate change, you might think about how it'll affect where you'll live, or get around. But one of the most intimate effects of climate change will be on what we eat. Sea level rise, more frequent droughts, extreme weather and more will reshape our diets. On this episode of Why We Eat What We Eat, we develop a diet of the future — the "Climate Change Diet" — for two brave volunteers.
Show Notes:
View artist Allie Wist's "Flooded" project here.
Rachel's recipe for "Climate Change Cake"
3 cups apples, chopped (from 4-5 "ugly" apples)
3 tsp cinnamon
3 Tbsp sunflower oil
⅓ cup plain yogurt
1/2 cup date molasses
3 eggs from a non-industrial farm
1 tsp bourbon
1 1/2 cups buckwheat flour
1 1/2 tsp baking powder
1/2 tsp kosher salt
Preheat the oven to 350ºF, and slick a round baking pan with sunflower oil.
Mix your apples, cinnamon, yogurt, eggs, oil, date molasses, and bourbon together in a large bowl.
In a medium bowl, stir the buckwheat flour, cinnamon, baking powder, and salt together.
Add the dry ingredients to the wet ingredients and fold together. Scrape them into the baking pan and even the top out with a spatula.
Bake for an hour, until a toothpick or tester comes out clean. Cool it in the pan for a few minutes before turning it out onto a rack.
It spoils quickly, so eat it fast.
This episode features:
CC Buckley – herbalist and food stylist
Nate Cleveland – dieter
Max Elder – futurist at the Institute for the Future
Rachel Ward – dieter
Allie Wist – Brooklyn-based artist


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KRC is an acronym used in Scientology that stands for Knowledge, Responsibility and Control. They are discussed together and are typically represented in a triangle in a manner analogous to the ARC Triangle. Knowledge, Responsibility and Control have an important interdependent relationship. To the degree that a person has all three of these things present with regard to a given area, endeavor, situation or subject, that person will have an increased ability to remain at cause over the situation. When one or more of these elements is missing or deficient, a person will have a decreased ability to remain at cause and will tend instead to find him or herself in the position of being the adverse effect of the situation.
KRC is a fundamental concept in Scientology. So important and frequently recurring that it could reasonably be termed a pillar of the philosophy, though it is not referred to formally as such within Scientology doctrine.
The Concept of KRCEdit
This concept of being 'at cause' vs being 'at effect' is a core principle within Scientology. It should be noted however that the ability to be the effect of the environment is an important aspect of individual ability as well. Many auditing processes and auditor training routines are aimed at increasing an individual's willingness and ability to non-compulsively gain Knowledge of, take Responsibility for and effectively exert Control over elements of his or her environment.
Additionally, each of these three elements feed positively into one another, such that increasing knowledge in an area leads to the ability to take increased responsibility which leads to an ability to better control a given area or undertaking. (This cycle can be initiated with any of of the elements and need not begin with increased knowledge.) The fundamental point being that increasing any of these elements with regard to a given endeavor will lead to an ability to be more at cause and less at effect. Conversely a decrease in any of the elements will tend to lead to a corresponding decrease in the others and ultimately lower one's ability to be at cause in a given area.
So the presence or absence of KRC will lead to a person (or being) being 'at cause' to the degree that they are present, or 'at effect' to the degree that they are absent.
It is taught that as a person increases in his general ability level he expands his ability to utilize both ARC and KRC in increasingly broader scopes of operation. In fact, if one were to assert that the point of Scientology is to assist the individual toward having KRC and ARC in the fullest possible sense extended to the broadest possible areas of effect, one would be right by most every estimation.
KRC in Scientology SymbolsEdit
The upper triangle in the primary Scientology symbol (The 'S' and double triangle) represents KRC. It is depicted as interlocking with the lower triangle, which represents ARC and both are entwined by the serpentine letter 'S' which stands for the Latin word 'scio-' meaning, 'I know'. It is taken from the infinitive 'scire' meaning 'to know'. Church of Scientology doctrine defines scio as 'knowing in the fullest sense of the word'. Whenever the two triangles appear together, the uppermost is the KRC Triangle. The KRC Triangle is nearly always depicted as hollow and should not be confused with the 4 tiered yellow and green triangle, which is the symbol for Dianetics.
KRC: a simple exampleEdit
By way of illustration consider the following Scenario:
Ramesh has just started a new job as a software test engineer. He arrives on the job and quickly discovers that he is falling behind his collegues. He is not able to be as productive as his manager needs him to be. His manager begins to express disapproval in increasingly strident terms. Ramesh is in trouble. He has become the adverse effect of his job. After a quick inspection of the situation he realizes that he doesn't KNOW what is expected of him. He also realizes he doesn't KNOW how to use several important pieces of testing software.
A candid meeting with his manager gives him knowledge of what is expected and a week of late nights with his nose buried in the manuals gets him up to speed with the necessary software. Before long he is finding more bugs than an aardvark, the boss is happy and he is on his way to a promotion.
Having accepted Responsibilty for his job, Ramesh was able to acquire the Knowledge he needed to be able to Control the software necessary for him to keep the boss happy. In an upward spiralling fashion, this will allow him to accept increasing responsibility at work. When he in turn acquires the necessary knowledge he will be able to expand his scope of control toward further promotions. Instead of being the adverse effect of his job, Ramesh is now at cause.
This is a rather oversimplified example of KRC in action.
KRC across the dynamicsEdit
A very important goal in Scientology is increasing a person's abilites 'across the Dynamics'. Within Scientology the totality of a person's existence is divided into 8 areas of ever-widening scope which are collectively called The Dynamics. These divisions serve as a way of dividing life into manageable chunks that can be addressed individually and successively. The Scientology Dynamics are - from 1st to 8th: self, family, groups, mankind, living things, the physical universe, spirits and infinity (god). In Scientology the individual seeks to gain the ablity to apply KRC first over oneself (1st dynamic) then into and across one's family (2nd dynamic) continuing outward in this fashion, in increasingly wider scopes of operation, toward attainment of full KRC across all eight dynamics.
- Hubbard 1991. Scientology Management Series - Volume 2 (Hardback). Bridge Publications, Inc and NEW ERA Publications International ApS. ISBN 0-88404-673-7. Page 232; HCOPL 18 FEBRUARY 1972 (Executive Series 8) -- THE TOP TRIANGLE
- Hubbard 1975. Dianetics and Scientology Technical Dictionary (Hardback). Bridge Publications, Inc and NEW ERA Publications International ApS. ISBN 0-88404-037-2. Page 224; keyword: KRC Triangle.


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Giving books as gifts for young children is possibly the best part of Christmas - we've already told you about some of our favourite activity books for children - but here are some of favourite new fiction books throughout the year for ages 7+.
Knight In Training: A Very Bothersome Bear -
Vivian French and David Melling (£4.99)
David Melling has become renowned as the creator of bestseller (and everyone's favourite dispenser of hugs) Hugless Douglas, but before the cuddly bear he was already critically-acclaimed as the illustrative genius behind 'The Tale of Jack Frost' and 'The Kiss That Missed'. 'Knight In Training' is a new young fiction series inspired by the hapless Knight from that book, and has been written with author Vivian French.
Following the tale of Sam J. Butterbiggins (whose only ambition is to be a Very Noble Knight) it manages to harness the energy and quirkiness of the original, as Sam discovers a magical scroll listing the six quests to be completed to become a knight. Along the way he helps a grumpy dwarf, a dunderheaded bear and an island of tiny elves. Huge fun and bags of young reader appeal!
Atticus Claw on the Misty Moor - Jennifer Gray (£5.99)
The world's greatest cat-burglar turned cat detective is back! With the Cheddar family celebrating New Year's Eve in a Scottish castle, it isn't long before Atticus is up to his whiskers in hidden treasure, an ancient family curse, and sightings of a mysterious giant cat on the moor. Police Cat Sergeant Claw's detective skills will be needed once again, and with danger lurking everywhere, can Atticus solve the mystery? Imaginative, very funny, this series of books keeps getting better.
Olga da Polga - Michael Bond (£20)
Be prepared for a lot of very cute animals in this wonderful new edition of the classic guinea pig tales illustrated by the wonderful Catherine Rayner. Olda da Polga loves telling tales of her adventures to Graham the tortoise, even though he's not sure they all actually happened! A feast of adventure and fun - and utterly charming illustrations.
(We have a very few copies signed by Catherine in the shop - email to reserve one!)
Gabriel-Ernest and Other Tales - Saki (£6.99)
In 'Gabriel-Earnest', local landowner Van Cheele is stunned when his aunt decides to take in a wild-looking boy found on the estate, buying him a suit of clothes and naming him Gabriel-Ernest. Van Cheele is suspicious, especially when it is revealed that there is something supernatural about their new ward...
Saki was the pen-name of Hector Hugh Munro. and his short stories were strange and satirical, poking fun at the mores of the Edwardian age. This republished book (with new illustrations by Quentin Blake) is a mischievous collection of stories which find an echo of Roald Dahl a generation before.
The Adventures of Miss Petitfour - Anne Michaels (£10.99)
Meet the utterly irresistible Miss Petitfour (a name of unknown origin but possibly descended from bakers of tiny delicious cakes). She loves baking and making and dancing with her cats, but most of all she loves to fly. All she has to do is pick up a favourite tablecloth (preferably the one with the paisley print), catch the breeze and she swooshes off on an adventure - with her many cats dangling paw-to-tail behind her.
In five utterly captivating stories of gentle adventure, delicious edibles (with cheese for the cats), occasional peril and heart-zinging warmth, poet and novelist Anne Michaels (author of award-winning 'Fugitive Pieces') makes a charming, purrfect debut as a children's author.
Meet at the Ark at Eight! - Ulrich Hub (£6.99)
Snow and ice and ice and snow all around, and nothing for three penguins to do but fight with each other and smell slightly of fish. But are they good penguins or bad penguins? And if they're a bit bad then what's the worst that...What? Building an ark? The whole world is going to be flooded? Well! They should probably get on that ark.
Meet at the Ark at Eight is a delight: a funny, odd and strangely moral story of three penguins, a plump, over-worked dove, a beautiful butterfly that may or may not get done in, and a quite apologetic God.
Goth Girl and the Wuthering Fright - Chris Riddell (£10.99)
What a year for Chris Riddell. With Goth Girl winning prizes galore, delighting huge numbers of children - and being appointed Children's Laureate, it's difficult to appreciate that Chris started his illustration journey almost 30 years ago.
In 'Goth Girl and the Wuthering Fright' - the third in the Goth Girl series - sinister happenings are surrounding Ghastly-Gorm Hall during Lord Goth's Literary Dog Show. The esteemed judges are in place and the contestants are all ready to win. But there are mysterious footprints, howls in the night and some suspiciously chewed shoes. Can Ada, the Attic Club and their new friends the Vicarage sisters (Charlotte, Emily and Anne) work out what's going on before the next full moon?
The Storm Leopards - Holly Webb (£8.99)
From best-selling author Holly Webb comes this charming wintery story: the countdown to Christmas has begun, and Isabelle is enjoying a family day out at the zoo. As her sister watches the penguins, Isabelle is the only one to catch a glimpse of a snow leopard, with its beautiful spotted silver-grey coat and long fluffy tail. Fascinated by these rare and endangered creatures, Isabelle tries to find out what she can do to help protect them. Little does she know she's about to be whisked into her very own magical snow leopard adventure, where a mother and her cubs are in danger...
My Father is a Polar Bear - Michael Morpurgo (£11.99)
Drawing on Michael Morpurgo's own childhood experience of first seeing his real father on television, 'My Father Is a Polar Bear' tells the story of two young brothers rediscovering their birth father in the most unlikely of places - and in an entirely unexpected guise! A warm and delightful tale of family bonds and love told by a master storyteller and beautifully illustrated by Rome-based artist Felicita Sala.
How to Fight a Dragon's Fury - Cressida Cowell (£12.99)
It's taken twelve years, spawned two films (a third is in production), cracking audio book voiced by David Tennant, and now the final book has arrived!
It is the Doomsday of Yule. At the end of this day, either the humans or the dragons will face extinction. Alvin the Treacherous is about to be crowned the King of the Wilderwest on the island of Tomorrow. His reign of terror will begin with the destruction of dragons everywhere. The fate of the dragon world lies in the hands of one young boy as he stands on the nearby isle of Hero's End with nothing to show, but everything to fight for. Hiccup Horrendous Haddock the Third's Quest is clear. As Doomsday draws to an end can Hiccup be the Hero of the hour? A mixture of sadness and celebration with a splendid end to a modern classic series.
(Revisit Cressida's visit to Kennington back in 2012 when we interviewed her!)
Refuge - Anne Booth & Sam Usher (£7.99)
This is a poignant and wonderfully told take on the Christmas story and what follows: the fleeing of Jesus, Mary and Joseph from Herod's soldiers to Egypt. In a beautiful hardback format, it's a book that takes the Christmas story and makes the reader consider it from the point of view of today's refugee crisis.
Nosy Crow and the wider book trade are ensuring that £5 from the sale of each book will go directly to the charity War Child, which is caring for Syrian refugee children in camps and host communities in Jordan and Northern Iraq.
(Mark reviewed this book, and the next one, on BBC Radio Oxford during Children and Need - you can listen to his review on iPlayer here at approximately 2 hours and 10 minutes)
A Boy Called Christmas - Matt Haig (£12.99)
This is a completely different take on Christmas, the childhood story of a figure we all know well. It tells of the upbringing of a young Father Christmas, before the responsibilities of getting toys to children, before he came to live at the North Pole. It's brilliantly imaginative, as a young Nickolas escapes from a Dahl-esque wicked Aunt, and travels North to discover what happened to his father – lost on a polar expedition. Along the way he befriends a reindeer named Blitzen...but not everything runs as smoothly as you might imagine.
This is an instant classic, and we think children will love the flawed but determined Nickolas, and the obstacles he overcomes to fulfil his destiny. It's witty, a few aspects of modern consumerism are neatly skewered – and the illustrations from Chris Mould, one of our favourite (and, in our opinion, underrated) illustrators just turns this into a seasonal delight.
Harper and the Scarlet Umbrella - Cerrie Burnell (£8.99)
A beautifully written, lyrical tale featuring a cast of funny and loveable characters, created by CBeebies' presenter Cerrie Burnell and stunningly illustrated by Laura Ellen Anderson. Harper lives in the City of Clouds with her Great Aunt Sassy and her beloved cat Midnight. When Midnight goes missing - together with all the cats of the neighbourhood - Harper realises that only her magical scarlet umbrella can help her find him...When Harper steps out with the umbrella in her hand, she is carried up into the sky on a series of amazing adventures. And Midnight isn't all she finds when she stumbles upon the Midnight Orchestra and its wild conductor...
Pugs of the Frozen North - Philip Reeve (£8.99)
The Race to the Top of the World! It comes around once in a lifetime, and the prize? Your heart's desire. Shen and Sika can't resist the chance to win, but competition is fierce. The path to victory is littered with snow trolls, sea monsters, and a gang of particularly hungry yetis. But Shen and Sika have something the other contestants don't have. Actually, they have 66 other things; pugs to be exact. That's a 264 paw-powered sled. Let the race begin! This beautifully illustrated story by the award-winning team of Philip Reeve and Sarah McIntyre will enchant fans of their previous books, 'Oliver and the Seawigs' and 'Cakes in Space'.


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Mike Alessi/Broc Tickle Replay
February 23, 2014 7:20pm
In case you missed it, this is what happened on Saturday night at the Georgia Dome between Mike Alessi and Broc Tickle in their heat race. Both would later qualify for the main event and finished sixth and seventh, respectively. After the race Alessi was fined $4,000 for the incident by the AMA/FIM race officials.


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Arun District Council has criticised the Government for 'hindering' its efforts to deliver much-needed housing.
The council said it had taken 'very hard and locally unpopular' decisions to approve controversial planning applications to reduce a pressing housing shortage.
Yet the council said it was being held back by the Department for Communities and Local Government (DCLG) which was threatening to call-in numerous plans.
Director for place Karl Roberts, in a letter to Secretary of State Sajid Javid, said: "Yes, the housing market is broken and we are doing all we can in Arun to improve the situation, however all these call-ins are not helping and more so they are actually hindering our efforts."
Arun's new local plan has yet to be adopted – and with a land supply shortage it is vulnerable to speculative applications.
Residents have regularly voiced concerns that the situation has seen their neighbourhood plans overturned.
Conflict between government policy and the plans have led to several public inquiries. Mr Javid this month approved plans for 108 homes in Yapton which conflicted with the parish's neighbourhood plan.
Arun acknowledged the 'inevitable consequence' of plans being overruled – but said every inquiry worsened the council's land supply problem.
A total of 11 plans for between 22 and 400 homes are being monitored by the DCLG and could be called-in, Mr Roberts said.
"In short this is nearly two years' worth (of our housing needs)," he said.
"Ironically, every time you delay one of our council's decisions it takes us further away from being able to demonstrate at least a three-year supply of housing, so that the written ministerial statement on the weight to be afforded to neighbourhood plans can bite.
"It also means that the council has to consider approving more speculative applications in the meantime to plug the five-year land supply issue, creating even more conflict with our neighbourhood plans."
A DCLG spokesman said: "The Department is unable to comment on individual ongoing cases."


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Seahawks Insider Blog
Morning links: Urgency needed in labor talks
Dave Boling of The News Tribune says that now the season is over, it's time for league commissioner Roger Goodell to start earning his money and turn up the heat in leading the owners and the players to a new CB agreement in time for a 2011 season.Boling:
"The best thing Goodell could do is to convince owners and players that this thing needs to reach two-minute-drill tempo immediately.
"Why? Because dragging it out hurts everyone involved. And it will be pointless. This will get solved. Neither side can afford to lose a season.
"First, this is not about child labor or human rights or safety for stockyard workers in 1900. There are no matters of principle requiring sacrifice. It's a matter of divvying great wealth.
"Players have such short careers and are famed for being poor managers of money. Some will cave when the next Bentley payment comes due. Owners have a better cushion, but it would take only a week or two of empty stadiums around the country to have them sweating Perrier.
"The American public will not tolerate a work stoppage. And, probably of greater fiscal relevance, the networks would place both sides in a vise before it costs them programming time.So, it will happen."
Art Thiel of Sportspressnw.com notes that Seahawks general manager John Schneider cut his teeth as a personnel executive for the Super Bowl Champion Green Bay Packers, and has Seattle in a similar position to succeed after trimming burdensome contracts from the roster last season.
Clare Farnsworth of Seahawks.com catches up with Cortez Kennedy, who says he is not disappointed after being left out of the Hall of Fame again this year and is enjoying the process.
Jamsion Hensley of the Baltimore Sun considers cornerback Josh Wilson the most important offseason addition that helped the Ravens reach the playoffs last season. The list also includes former Seahawks T.J. Houshmandzadeh and Cory Redding.
Matt Bowen of the National Football Post says the Super Bowl showed the continued trend of spreading defenses and attacking the secondary in the passing game, which puts an emphasis on having an elite quarterback to win consistently in the NFL. The running game was emphasized less on both sides of the ball. That sounds like a Jeremy Bates-led offense to me.
Jim Wyatt of the Tennessean says former Seahawks secondary coach Jerry Gray, now an assistant head coach at his alma mater Texas, could join new Titans head coach Mike Munchak's staff with the Titans as the defensive coordinator.
Rob Rang of NFLDraftScout.com provides some risers and faller from this year's all-star games heading into the scouting combine in two weeks. Risers include Florida State quarterback Christian Ponder, Texas Tech quarterback Taylor Potts and Baylor offensive guard Danny Watkins. Fallers include Delaware quarterback Pat Delvin, Arkansas offensive guard DeMarcus Love and Mississippi State defensive end Pernell McPhee.
Aaron Levine of KCPQ Ch. 13 catches up with Seahawks running back Justin Forsett during Super Bowl week and takes a tour of the running back's high school in the Dallas area in the video below.


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The Game has been on an absolute whip tear this year. He's purchased a Bugatti, repainted it his Porsche Panamera multiple times, given away a Jeep Grand Cherokee SRT8, and now it appears he's made another purchase in a Rolls-Royce Ghost. This one cost him $300K according to his Instagram:
"Hoodmorning (no typo) S/O@richierichescars @selfmaderyan@wccluxuries @wack100 @officialwccfor getting me my new Rolls Royce Ghost today.... Had to take $300,000 out the piggy bank but its kool...@kingjusticetaylor don't mind.. He know Daddy gone put it back !!! #roleyboyz"
We wouldn't be surprised to see him in one of the new 'Vettes when it hits showrooms.


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Reseller Referral Programs
ASAP Systems Partners have the choice to sell our solutions through the ASAP Authorized Reseller Program or the ASAP Referral Network.
ASAP Authorized Reseller Program
For those companies interested in selling ASAP Systems' software solutions, the ASAP Authorized Reseller Program allows a VAR/partner to sell the software licenses or subscription and engage with ASAP Systems' services team to demo, implement and integrate our tracking solutions. With no up-front fees, investments or volume commitments, our program helps increase our partners' profits and assists them in building their enterprise mobility business.
Requirements: At least one person on staff must complete sales training.
- Expanded business opportunities from selling the most flexible inventory management and asset tracking solutions on the market
- No fees for partnering
- No annual sales commitment
- Dedicated customer and technical support representative
- Web-based partner portal
- Access to all company marketing collateral and sales tools
- In-depth customer installation and training support
ASAP Referral Network
Refer a business associate or friend to ASAP Systems and earn a referral commission. ASAP Systems' sales team will take your referral from product demo to solution implementation. The referral program does not require any training, cost, or certifications.
Requirements: None


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Press Release
From: Boeing
Posted: Tuesday, July 8, 2008
Three Portland-area teachers have been selected to attend the 2008 Boeing (NYSE:BA) Educators to SPACE CAMP(R) program. Teachers Marc Ciambrello and Amydelle Solso, both from Hauton B. Lee Middle School, and Allison Onchi from Gordon Russell Middle School, are 3 of 90 teachers from around the world selected to begin the weeklong training adventure today in Huntsville, Ala. The program is designed to help teachers motivate students in the subjects of science and math.
The Boeing Educators to SPACE CAMP(R) program uses space exploration initiatives to enhance teachers' skills in presenting math, science and technology lessons that inspire students and help ensure a skilled workforce for the competitive global technology market.
During the course, Ciambrello, Solso and Onchi will complete workshops and activities that include simulated space missions, astronaut training and lectures by rocketry and space exploration experts. They also will receive materials and access to resources in the classroom to help students meet national standards for science, math and technology.
Boeing worked with U.S. and international education institutions that selected applicants for the program. The educators will learn what it takes to become an astronaut and how to inspire future engineers and scientists. With Boeing bringing more than 90 teachers from 12 countries to participate in the weeklong course, this year marks the largest group of educators from the most countries to date. Since 1992, the annual Boeing program has hosted more than 600 teachers from around the world, reaching an estimated 30,000 students. The camp runs today through Saturday.
The program provides full scholarships to teachers in communities where Boeing has education partnerships and/or a business presence. Working with education and community leaders around the world, Boeing distributes scholarships to partner schools and districts who then select K-12 teachers who demonstrate exceptional commitment to increasing student interest in science, technology, space and math.
After graduating from SPACE CAMP(R) Saturday, each teacher will return home equipped with a workbook to create lesson plans and program materials to use in the classroom. Graduates also will have access to an educator training facility and a Web site offering science experiments and other curriculum information as well as resources to continue to network and communicate with other camp attendees.
Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. The company also provides numerous military and commercial airline support services. Boeing has customers in more than 90 countries around the world and is one of the largest U.S. exporters in terms of sales.
NOTE TO EDITORS: Media members interested in more information, including photographs or telephonic or in-person interviews with Portland-area teachers during attendance at the Boeing Educators to SPACE CAMP(R) Program, should contact Don Schmidt at 425-306-3864.
// end //
More news releases and status reports or top stories.
Please follow SpaceRef on Twitter and Like us on Facebook.
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Symptoms of anterior nosebleed include intermittent or constant bleeding out of the front of the nose. Blood can flow from one or both nostrils and can flow into the throat.
Symptoms of posterior nosebleed include bleeding that stops and starts, rapid bleeding from the back of the nose, or a slow, steady ooze. Sometimes the blood flows back into the throat. Especially with posterior nose bleeding, one can lose blood quickly.
Cauterization is a procedure used to force the blood to clot (coagulate) at the site of the bleeding. Cautery may be done with silver nitrate or with an electrocautery instrument. Electrocautery is usually reserved for more severe bleeding and posterior nosebleeds, and usually requires the use of local anesthesia.
Nasal Packing:
Nasal packing may be used to treat nosebleeds not responsive to cautery. Packing for anterior nosebleeds (near the front of the nose) is relatively simple. Packing for posterior nosebleeds (in the back of the nose) can be more difficult and uncomfortable. For posterior nosebleeds, rolled gauze or inflatable balloon devices may be used. If a posterior pack is placed, an anterior pack will also be used as well. Patients will receive antibiotics to prevent infection. Patients should never remove their dressing packs as it may lead to severe bleeding and improperly handled packing can be fatal.
Surgical Treatment of Nosebleeds:
While most nosebleeds stop with cautery and/or packing, severe or recurrent bleeding may require surgical treatment. Procedures may include:
Disclaimer: The information on this site does not constitute medical advice and is not intended to be a substitute for medical care provided by a physician. See additional information.


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Tag Archives: Consultants for playgroup curriculum India
Curriculum for Playgroup in India
You can adopt existing curriculum for your play school or you can design an exclusive customized curriculum. Nowadays there are education consultants and organizations that offer ready curriculums that are customized thus complimenting the kindergarten syllabus in India so as to facilitate the education in a variety of boards in the future years of school life. Play school is the first stage of education in the life of kids. They are in a very tender phase and are just getting to learn the concepts like school, teacher, education and studies.
Mostly the play school curriculum just orients the kids to a brief introduction to various aspects of school life. It could be activities like learning and reciting poetry, interacting with peers through a variety of group and individual activities and exploring themselves and the world around them through interactive games and the audio visual media. There are certain norms that need to be followed for playgroup curriculum and lesson plans in India.
Play school education emphasizes more on fun and learning occurs in that process. The curriculum provides the scope to teachers to observe and assess the developmental milestones in the child. There are no marks or grades in most of the play school. Teachers discuss the development of the children with the parents. The curriculum also demands that the teachers need to be trained in teaching the tiny tots. Various play schools provide add-ons like festive celebrations, extracurricular activities, picnics and outings in their school.
There are various activities like salad making, fancy dress and many more to introduce fun and enhance social and motor skills of the kids. Thus the play school curriculum provides complete scope to make the curriculum interesting and innovative in all aspects. You can also buy color preschool curriculum manuals to introduce them in your play school.
We are educare consultants and offer curriculum for Indian playschools, worksheets, art and craft, stories, etc. We offer consultancy for Integrated Curriculum and playgroup curriculum in India.


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Is Avian Influenza THAT deadly?
Avian Influenza type A subtype H5N1 that is currently found in southeast Asia shows the potential to develop into another deadly influenza pandemic. Already, two of the three criteria that characterized the influenza pandemic of 1918-1919 have been fulfilled by the current epidemic of avian influenza: (1) the ability of the virus to infect humans and cause high mortality and (2) the presence of an immunologically naive human population around the globe. The third criterion, efficient human-to-human transmission, has not yet been officially reported.
But the reported mortality rate for H5N1, which is estimated to be somewhere between 35-70%, raises important questions about how such things are calculated. For example, the World Health Organization (WHO) Web site reports that the H5N1 mortality rate was greater than 70% among persons with recognized cases in 2004. WHO officials conservatively estimate that H5N1 could infect up to 30% of the world's population and kill between 2 and 7 million people.
"The maximum range is more ... maybe 20 to 50 million people," said Shigeru Omi, regional director of WHO's Western Pacific Regional Office, in a speech in Hong Kong in late 2004. Given these data, everyone agrees that if an H5N1 pandemic occurs, it will be an international disaster.
But an article published yesterday in the journal, Nature (Vol. 433, page 787, Thursday 24 Feb 2005), claims that human cases of Avian Influenza have been under-diagnosed and possibly misdiagnosed. This paper reports that re-testing by several independent labs of samples collected from Vietnamese patients showing flu-like symptoms reveal that more people test positive for infection with the "Bird Flu" than previously thought. This new data has several effects.
First, this reveals that Avian Influenza is probably more widespread in the human population than originally thought. This is a public health concern because every new human infection presents the virus with additional opportunities to mutate into a more infectious and deadly form. But the Nature paper also mentions that preliminary genetic analyses at the National Institute of Infectious Diseases (NIID) in Tokyo show that Avian Influenza has not changed much in one year. This is fortunate, especially considering that the influenza virus is adept at both generating mutations and undergoing dramatic genomic rearrangements -- both serve to potentially increase its infectivity and virulence.
Re-testing of these samples has also directed health officials' attention to the unusual symptoms of some Avian Influenza patients. Instead of showing the typical respiratory symptoms associated with influenza, one patient who was infected with H5N1, for example, developed encephalitis (swelling of the brain). Since encephalitis is common in Viet Nam, this development raises concerns that identification of influenza patients might become much more difficult and labor-intensive. But so far, it appears that this case is unique: 100 additional encephalitis patients tested negative for Avian Influenza.
The new data generated by re-testing of existing samples give us a better picture of the nature of H5N1 and also mean that at least some of the calculated mortality rates for this virus are probably excessively high. For example, the Nature paper states that 10 out of 11 identified cases of Avian Influenza in Viet Nam since December 2004 have died (now; 13 out of 18). This is a mortality rate of 91% (or 72% using the more recent data)! Given these statistics, it's no wonder that public health officials around the world are in a panic.
But because doctors, labs and hospitals have focused their attention on the most severe cases, less severe H5N1 cases have been ignored, and this (obviously) skews mortality data as well as our understanding of the virus's infectivity -- both are important for assessing Avian Influenza's potential for damage. Currently, officials are trying to address this situation by conducting a one-year survey of 1600 children with mild flu-like symptoms in Viet Nam to identify H5N1. Additionally, NIID has already discovered 7 more "positives" for H5N1 among those samples that previously tested negative: These data resulted after retesting only one third of 90 suspected Vietnamese cases of Avian Influenza thus far. Not only does this difficulty of identifying H5N1 alter our calculated infectivity and mortality statistics but it also interferes with officials' efforts to identify and monitor possible instances of human-to-human transmission -- the last criterion that must be met before an effective pandemic of H5N1 can occur.
These "false negatives" produced by Vietnamese labs also indicated problems with either the test used or the training that lab technicians received, or both. [Unfortunately, the article never reveals the nature of test is being used to identify people who had an infection with influenza, but this information is also critically important to making an accurate assessment of the transmissibility and infectivity of the virus (and therefore, its virulence), as well as making it easier to identify the virus by its symptoms.] Nevertheless, after further investigation, Vietnamese officials are switching to the more sensitive test used by the NIID labs in Tokyo and they are also providing more rigorous training to their lab workers.
As reported by the referenced article in Nature, the bad news is that H5N1 appears to be more widespread than realized, it can trigger unusual symptoms that make it difficult to identify, and it might already be exhibiting limited person-to-person transmission in crowded situations. Currently, health officials do not yet know the true infectivity or mortality of Avian Influenza in humans, but epidemiologists are working to answer those questions. Even though H5N1 is dangerous because of its potential to enter the human population and then become more deadly should not be underestimated, the good news is that the current form of H5N1 probably has a lower mortality rate than previously thought. Although the referenced article never actually highlights this, I think this is very good news in our fight to contain the spread of Avian Influenza.
Source material;
"Tests in Tokyo reveal flaws in Viet Nam's bird flu surveillance" by David Cyranoski [Nature 433:787 (24 Feb 2005)].
Bird Flu far more deadly than SARS, WHO says (Reuters Health).
My brain, which collects all sorts of information from the many (many!) papers, books and magazines that I read, from the scientists who tell me cool things, and from the superb university classes I've taken.
More Essays about Avian Influenza;
Avian Influenza and 'The War on Birds', Part 2.
Avian Influenza and 'The War on Birds'.
Influenza: How Its Biology Affects Vaccine Production.
Public Confusion Surrounding Influenza.
Is Avian Influenza THAT deadly?
Included with the best of Critical Writing on a Blog, Issue 3.
This essay was recognized as among the "Best Medical Blog Writing" by
Medical Grand Rounds XXV
Included with "The Best of Science, Nature and Medical Blog Writing"
Issue 24.
© 2004, 2005, 2006 by GrrlScientist


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Ten Best Telecommunications PR Agencies Named by topPRagencies.com for July 2013.
(PRWEB) July 18, 2013
The independent authority on PR services, topPRagencies.com, has released their list of the ten best Telecommunications public relations agencies for the month of July 2013. Each month the top performing public relations agencies focusing on assisting Telecoms and telecommunications companies are put to the test by the independent research team in order to determine which agencies produce the most effective services. The rankings are revised each month in order to account for the latest developments and achievements uncovered by the independent research team.
The Ten Best Telecommunications PR Agencies for July 2013 are:
1) Global Communicators, LLC
2) Phillips & Company
3) The Hoffman Agency
4) CooperKatz & Company, Inc.
5) MRB Public Relations, Inc.
6) Torme Lauricella Public Relations
7) Open Channels Group
8) The Cline Group
9) Bob Gold & Associates
10) Abernathy MacGregor Group, Inc.
The process used by topPRagencies.com for evaluating and ranking Telecommunications PR companies involves an in-depth analysis into various PR agencies based on their key strengths, weaknesses, and competitive advantages. The five areas of evaluation used to compare and benchmark PR agencies include needs analysis, industry experience, industry network, industry knowledge, and industry success.
About topPRagencies.com
topPRagencies.com is a focused avenue where the research teams behind the site review a long list of candidates to find the best in specialties such as media relations, crisis communications, and reputation management. In addition such industries evaluated include construction, entertainment, and professional services.
To view the rankings of the best Telecommunications PR agencies visit:
Companies interested in being evaluated and ranked can visit:


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The only thing worse than having a secret government document leaked, is accidentally leaking ANOTHER secret document while talking about the first leaked secret document.
Prime Minister Malcolm Turnbull found this out the hard way this morning in Canberra, flashing a paper with a giant red CLASSIFIED stamp while speaking to media about ABC program Lateline obtaining a copy of a sensitive document detailing proposed changes to Australia's immigration program.
Jared Owens, a journalist for The Australian newspaper, noticed the slip from the normally unflappable Turnbull on Friday morning. The PM had been giving a radio interview at a studio inside Parliament House, and was bailed up by journalists outside to talk about the leaked cabinet document which proposes drastic reform to Australia's humanitarian resettlement program, which will increase security monitoring of new arrivals and possibly make it harder to obtain permanent residency.
"Ideally these thing do not get leaked, if you like, but it happens from time to time," Turnbull told journalists.
"I haven't yet had an opportunity to discuss it with the [Minister for Immigration and Border Protection, Peter Dutton]. So if in fact it is - if in fact the leak did occur as you describe and if the document is in the terms that it's been referred to on 'Lateline', then no doubt the Minister will be looking into it."
"My understanding is that he hasn't seen it, it he hasn't got to him, anyway."
All the while, the PM was holding a bundle of documents (and his trusty, ever-present iPhone), with a red CONFIDENTIAL stamp prominent over the top of his phone. The document was a brief for the daily question time session, giving prepared answers for when the PM might be asked about the Labor Party's plans to cut costs.
A close-up of the accidentally (?) leaked document
"The Member for McMahon is crowing like a bantam rooster," the document says in part. The Member for McMahon is Labor frontbencher and shadow treasurer, Chris Bowen.
While it is not standard procedure to leak your own secret documents, some on Twitter have suggested the sharing of the CONFIDENTIAL document was intentional -- to provoke the writing of news pieces such as this one.
(This, by the way, is what a bantam rooster looks like)
No matter whether intentional or accidental; to borrow a line from the Prime Minister himself, there's never been a better time to be a secret document in Canberra.


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When I was a pup electrical engineer right out of college, one of my first assignments was to write a new circuit specification. Having never seen such a document before, I asked my boss for an example.
"Make it look like this," he said, dropping a one-hundred page tome unceremoniously onto the conference table.
My eyes widened. "You want me to write THAT?"
He smiled and said, "Don't worry. Most of it is boilerplate."
I remember thinking. Boilerplate? What in the world is boilerplate? Images of the greasy, quarter-inch steel sheets that I used to cut while working in a machine shop flashed in my head. Boilerplate?
And that's when I learned that boilerplate was the term for all the generic stuff that nobody reads — McInformation, if you will. In today's cut-and-paste society, a lot of people have elevated boilerplate to an artform.
COMPANY NAME, a world leader in SOMETHING THAT CAN'T BE DISPUTED, who makes seamlessly integrated, value-added, NAME OF PRODUCT FAMILY here, has just released SOME WIZZ-BANG PRODUCT. ADD FAKE QUOTE FROM EXECUTIVE HERE. If you have any questions, contact NAME HERE.
But here's the deal. With the ability for anyone with Internet access to create and distribute content around the world for a negligible cost, a problem is arising — one that can be summed up in two trends:
- The amount of information available to me is exploding
- The are still only 24 hours in my a day.
And so I'm always looking for ways to use technology to help me cut through the clutter. For example, I use RSS to help me gather, sort, and consume vast amounts of information in a small amount of time. But RSS can't fix one thing…it can't remove boilerplate. Today, that responsibility is left for me — the content consumer — to slog through boilerplate while asking myself "Where's the beef?"
New Media communication is about the content. It's about transparancy, connecting with your audience, and giving them something that they can use. None of which includes boilerplate.
Content producers of the world, unite! Let's eradicate boilerplate! Are you with me?


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A French court has upheld a ban on a Muslim Nuclear Engineer from accessing his place of work because he is alleged to have links with a Jihadist group, and a radical Imam who actively recruits young men to fight in Iraq, reports TheLocal.fr.
The French national who has not been named had been working at the Nogent Nuclear Power Plant in the Isle de France since 2012 when he had his clearance revoked in March this year. The ban from entering his place of work was overturned by a French court in June, but he was still prevented from entering the plant in July.
Lawyer Sefen Guez Guez who defended the man and works for the 'Anti-Islamophobia-Collective' accused nuclear plant operator EDF of 'islamophobia', and objected to the accusation that his client had links to Jihadist groups or 'was in touch with an imam involved in recruiting youngsters to fight in Iraq'.
Guez Guez insisted "There is no proof of these supposed links". Regardless, the local French court has now upheld the ban, stating the management was within its rights to prevent individuals who are "undergoing a process of political and religious radicalisation" from accessing their stations.
With over five million resident, France has the largest population of Muslims in Western Europe and has been struggling to come to terms with the rapid social changes this has brought to the country. Certain suburbs of Paris where Muslims make up either a strong minority or majority of the population such as Seine-Saint-Denis are known to the Government as 'sensitive urban zones' have become a byword for violence. An unusual New Years Eve tradition of car burning has taken hold, which now destroys over a thousand automobiles a year.
Over 800 French nationals have gone to fight for ISIS in Syria and Iraq, the highest number of any Western European country and significantly more than the official 500 figure for the United Kingdom. France introduced a €150 fine in 2011 for anyone wearing a veil or face covering in public, and €30,000 for anyone forcing a minor to wear one, leading critics to christen it the 'burqa ban'.


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The Whitby Gazette has teamed up with the Whitby Rising festival to offer readers the chance to win tickets.
The hotly anticipated music event, organised by singer Alistair Griffin, is now just weeks away and the festival preparation is gathering pace, with last week's Battle of the Bands competition won by Palma Louca who will be opening on the main stage.
Tickets are available to buy now from: www.thelittleboxoffice.com/WhitbyRising and also from Abigails shop on Flowergate.
Meanwhile, the festival organisers have teamed up with Sainsbury's in a bid to boost funds for this year's charitable cause: Wetwheels Yorkshire.
The store on Stainsacre Lane is donating sandwiches, crisps and bottled water to the hard working teams at the festival to keep them going while they check tickets, man the car park and serve the Prosecco and Whitby Rising Ale!
Paula Noble, spokesperson for Sainsbury's said: "We always try and support local causes and we're happy to help in any way we can. Wetwheels is a fantastic charity."
Wetwheels Yorkshire will provide disabled people with the chance to access the sea in a fun, safe, stimulating and rewarding way using specially modified, fully accessible powerboats.
Email your answer to the following question to be entered into a prize draw for four free tickets with camping for Whitby Rising.
Which shop in Whitby is selling tickets for this year's Whitby Rising?
Email your entries to: email@example.com.
All entries must be received by Saturday, July 15.
Winners will be notified by Monday, July 17.
Keep up to date with the latest on the festival: facebook.com/WhitbyRising.


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Imagine you could immediately create one hundred fresh leads for your business. Not a bad day if you're a small or medium business owner.
Now imagine that on their first interaction with your website, without even reading a word, you lose about forty.
This is what happens when you don't have a responsive website. 40% of people will simply choose another provider if your site doesn't display properly on a phone or tablet. Read more…
How Non Responsive Websites Lose You Money
We understand that creating, developing and maintaining a business website can be a drag. It's time consuming, and it can cost a lot of money. Change your thinking though, and consider it from the customer's perspective.
Let's assume you need a lawyer to draw up a contract between you and a key client. You don't currently have a lawyer, you've been given no recommendations, and you head to Google. You're on your phone, google "Contracts lawyer" and you click the first result. The website is tiny, scaled down from a desktop version, and you need to pinch to zoom to read anything. You keep accidentally clicking on links. It's hard to read, much less find, the information you're looking for. Would you waste your time, or would you go back and find another result that's optimised for mobile?
Most people look for another result, and this isn't great news for you if you're the business owner. This is the problem that businesses who aren't investing in responsive websites are having. You could have the best product, best customer service, competitive prices, but you'll be losing potential customers before you've ever got the chance to communicate it.
It's also important to remember that many customers will visit your site multiple times, from multiple devices. Providing a consistent, full experience for your users no matter the screen size can't be undervalued. People like it when they return to a site they've previously visited on their laptop and it looks and feels the same on their mobile. Try it with your favourite online retailer.
Responsive Websites: The Real Numbers
We all know that more and more website traffic is coming from mobile devices like phones and tablets, but did you know exactly how much?
- In 2014, mobile search traffic outstripped desktop for the first time ever. It's only going to keep going up. Read more…
- Four in five smartphone users access retail content on their devices at least monthly. Read more…
- 70% of mobile searches leads to action within 1 hour. Read more…
In fact, mobile is moving so quickly that the statistics above are probably outdated already. In 2012, 25% of people only accessed the internet with a mobile device. Imagine where that number is now.
Something that many people don't know is that Google also likes you to have a fully responsive website. It's important to always remember that Google is in the business of serving the most relevant information possible to people searching. As of last year, Google will actually rank your website higher in their search results if it's mobile optimised, simply because more people can access it easily.
If you don't have a responsive website, it's probably the best investment you can make right now as a business owner. Think of how many potential customers you could have already lost. Then, talk to us! Enticedigital can help you build a fully responsive, fast, optimised website.


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Saving money,Living a healthy green lifestyle, doing things you enjoy, being greener, spreading the "green" around in more ways than one. I hope my blog inspires you to be greener!
Monday, August 19, 2013
Green Review- Soaps to Live By
2 comments:
- Betsy (Eco-novice) said...
We always use bar soap in the bath -- I often buy on Etsy or at farmers market. I would never go back to conventional ones. The kids still use liquid hand soap, but I have bar soap in the master bath. This company sounds like it has lovely scents.
- August 19, 2013 at 1:32 PM
- Surviving and thriving on pennies said...
Never conventional again for us either. I use bars because I feel they last longer. Especially because we have soap holders with holes that keep the bar dry in between uses. I also find my kids go through soap faster with liquid. I grew up on bars so that might also be why I only use them lol. The scents are wonderful but not over powerful. Perfect balance.
- August 19, 2013 at 1:36 PM


text: Product Reviews By Ripley Share 0 Tweet Pin 0 (Updated 28th January: 2019) Become a Professional Dog Sitter, Travel the World and Live for Free This may sound too good to be true but an opportunity has come about that promises just that. I'm still in the process of finalising details but I shall update this post to highlight my first dog sitter experience living in a lovely location and totally free of charge. Stay tuned… Well that experience has come and gone and i have to say it was a positive one. In the end I got a dog sitting placement in a lovely town in Reigate, Surrey for 8 days with a golden retriever and two cats. What I wasn't counting on was How an 8-day Dog Sitter Job Turned into a Full On Doggy Bromance


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Scrap Car Cratfield, Scrap your car for free
Scrap Car Cratfield will collect your car for free in Cratfield, Suffolk. Got an old scrap car then you will still be expected to keep the vehicle taxed if your vehicle is still on the road, even if you are not actually driving the vehicle. Do not pay a company to collect your scrap car. We can collect your vehicle free of charge in Cratfield!
Breaking News in Cratfield
As well as offering a completely free collection, we are also currently able to offer cash for scrap cars in Cratfield depending upon the weight of the vehicle!
If you'd like us to make you an offer just ask when calling or add 'CASH QUOTE PLEASE' in the 'Additional Info' box when submitting our online form.
- Nationwide coverage
- Convenient collection times
- Completely free collection!
- Environment agency approved recycling facilities
- DVLA notification
Why not simply fill out the form to the right or ring a member of the team 0800 043 5100!
Choose Scrap Car Cratfield
Here at Scrap Car Cratfield we have many happy customers and considering we have been trading for a while now we are still going strong. We know the area so well we can be out to you within 30 minutes. At Scrap Car Cratfield, our service also includes a very fast response and we will always be with you in your specified time slot. We know that life is hectic and you are more than likely to have a lot of commitments that is why we work 24/7, 365 days a year.
We always ensure that your vehicle is scrapped in the best possible way. There are a few companies out there that will sell your scrap car as a runner and not scrap it, quite often they will not even inform the DVLA that the vehicle has a new owner. This can put you in a very awkward position as if there are any fines issued you will be liable to pay them. We will let the DVLA know that your vehicle has been declared of road, giving you complete peace of mind. Every time we scrap a car we recycle as much as possible, keeping the impact on our environment as low as possible.
Make sure your old scrap car is disposed of correctly as we want to keep Suffolk clean and tidy. When the road is littered with old useless cars it can seriously damage the image of any reputable town, so do your bit and scrap that car. Scrap your car for free, call today!
The car scrappage scheme
The car scrappage scheme in Cratfield might seem like a great idea at first. There are a few flaws in the governments plans, as there will only be certain cars that qualify. It is not possible to go out and buy any car you wish. This is can be frustrating for those looking to get themselves a new car as they must buy a car that is currently in the scrappage scheme.
Reasons to scrap your car
There will be many reasons for you to scrap your car. In our many years experience we find that most of the time a car is scrapped as it is no longer road worthy, usually failing a recent MOT. If your car is not working and has broken down you will need to still keep it taxed, so scrap it and save yourself some monies.
How to scrap your car
It is so simple to scrap your car in Cratfield. Pick up the phone to find out more from our helpful operators. If you would like to get some information prior to your call, please take a look at our helpful guide scrapping a car.
Just call us on 0800 043 5100 or fill out the following form:


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Arsenal boss Arsene Wenger has told Andrey Arshavin to find a new club in January – or risk being frozen out for the remaining months left on his contract.
Arshavin, who is Arsenal's record signing at £15million, has endured a mixed time in north London following his switch from Zenit in 2009.
The Russian star initially hit the ground running and helped fire Arsenal up the table, but in the last 12 months his form has been in rapid decline.
It got so bad that Arshavin was forced to spend the final stages of last season on loan – playing 10 times for former club Zenit as they reclaimed the Russian Premier League.
The 31-year-old subsequently returned to Arsenal, having failed to agree a transfer away, and has since become a peripheral figure.
The final blow came during this week's Champions League fixture against Olympiakos, in which Arshavin only made the bench despite Wenger fielding a selection of his reserve players.
It's just the latest example of the strained relationship Arshavin shares with Gunners boss Wenger, with the Frenchman now telling the playmaker he should try and find a new club in January or risk not playing again this season.
Premier League duo Fulham and Reading have both expressed a tentative interest, but both would struggle to afford his whopping wages – with Arshavin said to be among even Arsenal's top earners.
Turkish side Galatasaray are also keen, although Arshavin is thought to want to remain in England.


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ponderings and passions
A set of occasional notes about Stringbabies, music festival adjudication and other things that I'm interested in:
Jul 20, 2010 A new chapter
I'm really pleased to announce that Surrey Arts are set to become the first music service in the UK to take Stringbabies into their provision of instrumental lessons.
There seems to be a trend developing for beginning to start string players at an earlier stage than has been the case for years and of course it makes perfect sense to do so! Surrey will be using Stringbabies with children from Reception up to year 2 (age 4 to 6) and they have been very busy recruiting budding young cellists & violinists!
I have Yvette Madden, a good friend and Surrey Arts teacher to thank largely for this exciting development as she has worked enthusiastically with Cellobabies, from the very first and has reaped the same encouraging results as myself and other colleagues. The staff involved at Surrey are incredibly enthusiastic & motivated so this promises to be good! At the time of writing there has been significant interest from four other services - more news to follow as and when!
What is particularly nice is that I started my career with Surrey Music Service, as Surrey Arts were then known.
Finally, Edition 3 of the Cello & Violin books are now with the publishers, Verite Press. I finished the books nearly 2 weeks ahead of schedule and was so relieved once we had the proofs signed off!
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- Stringbabies and some very special students
- Hitting the deck in 2014
- Music Teachers Awards 2014
- The sounds before the symbol
- A great new addition for the cello world
- Practice time!
- Musicbabies Update
- Something a little different…..
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- Time to draw breath…. - [2314]
- A new chapter - [2300]
- A rather nice surprise - [2158]
- Following on….. - [2138]
- About composers… - [2073]
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Targeting refers to the process of segmenting a general, heterogeneous audience into smaller more homogeneous groups. Targeting is based on the advertising principle of market segmentation.Factors that are generally used to segment a population are age, sex, race, income, ethnicity, location and diagnosis.It involves developing a single intervention approach for the subgroup. The subgroup can be very well defined, for example, Chinese-American men, aged 50 to 60 who frequent a certain health center.Targeted materials are based on an aggregate profile of a specific population subgroup. The focus is on characteristics that are assumed to be shared within the group, hopefully based on formative research. For example a heart healthy cookbook might be created for a group of Latina mothers in San Antonio. It might be written in Spanish at a sixth grade reading level, use Latina models to explain messages and include testimonials from members of the Latina community about the importance of heart healthy nutrition.
Targeting and tailoring are not the same thing. To carry the target practice analogy to its conclusion, if you use a rifle with a scope you are extremely likely to hit the bulls-eye. Tailoring is like hitting the bull's-eye. Tailored messages or strategies are not for a group of people but are created for one particular individual. The process of tailoring segments your target audience to its smallest unit, one person. Messages, derived from an assessment answered by that individual, are crafted to address individual level factors that relate to the health or behavioral outcome of interest. Psychosocial behavioral determinants, like perceived barriers, or perceived self-efficacy to engage in behavior change, are collected in survey format. Given the capabilities of computers and software, crafting a message specific to one recipient is possible. In fact it is possible to create tailored message programs to maximize individuality by producing thousands to millions of combinations of tailored messages.So, why should I, as a health communicator, care about targeting and tailoring? Stay tuned to find out.


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I think at one point or another in every Christian's life, we've all been fascinated by the biblical prophecies. No matter the tradition one belongs to, there's an abiding fascination with the words preserved from so long ago about such mysterious and exotic places as Nineveh, Babylon, Egypt, and the bizarrerie of creatures with multiple heads, wings, horns, and so on. The imagery is so strikingly powerful and memorable, so that even still we wonder, what on earth are they talking about?
In the pages presented here, I intend to share my own particular insights regarding the nature of biblical prophecy (no small matter), certain potential interpretations of ancient prophecies within their original contexts, and even interaction with certain trends in modern biblical prophetic interpretation.
As always, I appreciate any comments.


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We Just Launched A New Podcast > Profitable Property Management
We just launched our new podcast > Profitable Property Management
Season One is focused on marketing, where we go DEEP with guests like:
- Amy Harrison > Copywriting Genius (Watch her PM Grow Talk)
- Ben White > OG in Australian Property Management
- Chuck Hattemer > CMO at OneRent
- Max Nussenbaum > CEO at Castle
- Pam Kosanke > CMO at Renterswarehouse
- Ryan Hanley > Author of Content Warfare, CMO at TrustedChoice
- Spencer Sutton > CMO at GK Houses
- Alex Osenenko > Hustler, Creator, Strategist & Master Marketer
The first 5 episodes are already LIVE and ready for you to binge through :)
- The VC Backed PM Company Building a National Brand
- Rich Drake on Building a Lead Generating Machine
- Meet The Director of Marketing Tasked w/ Growing to 25,000 Doors
- Using Data Driven Strategies to Scale Your PM Business
- Ryan Hanley on Getting Found Online with Content Marketing
You can expect new episodes on a weekly basis and if there's a guest, topic or follow up question from an episode, just write in and we got you covered.
If you want to do us a HUGE favor you can subscribe on iTunes and leave an honest review after you've heard an episode or two.
OK, now that the announcement is done... I want to rant about WHY I'm a huge fan of podcasts and audio in general.
They have a "live" feel
Even though the recording may have happened weeks ago, you get to feel the energy and spontaneity that comes from a live conversation.
You can't replicate this with the written word, and it creates space for the conversation to wander into uncharted, unplanned territory.
You can listen on demand
Personally, I'm a 2x speed kind of guy. Some people (i.e. my wife) find this annoying but I'm used to it and the efficiency also represents a 50% improvement over reading.
Audio allows me to redeem the bits of time I'd otherwise loose to driving, walking, waiting in line, etc.
The production values are going up and up
The level of polish that can be applied to a podcast is astounding. At the highest level they can border on radio theater as many people saw when the podcast like Serial and Startup became break out hits in 2014.
If you're unfamiliar with what I am talking about, just listen to this episode of This American Life on the 2008 financial crisis.
The variety of topics is staggering
Two years ago, there were zero podcasts dedicated to property management, now there are three.
Media has been democratized, the costs are approaching zero and YOU dear reader are in the drivers seat when it comes to using audio to reach your audience and expand your brand footprint.
That wraps up my ode to audio, see you in the show notes!