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The year 2017 didn't produce a slew of blockbuster pay-per-view events for The Ultimate Fighting Championship, but it was still an interesting one.
We saw a number of major happenings throughout the year. Some of them were good and others not so good. Looking ahead to 2018, I narrowed the scope of the upcoming year down to 25 pressing questions that should be on the minds of fans of the sport and promotion.
I've also offered my answer/predictions for each question. Let's start with one that doesn't directly involve a specific fighter.
What Network Will the UFC Sign With For its TV Deal?
NBC, CBS, ESPN, and Turner are expected to make a push to strike a deal with the UFC to broadcast its events. Fox reportedly submitted a "lowball" offer of around $200 million. The network is currently paying $120 million for the broadcasting rights.
Endeavor, the company that bought the UFC for $4 billion was reportedly expecting to draw somewhere in the neighborhood of $450 million for the TV deal. Despite the obvious gap, I still believe Fox will remain partners with the UFC. The two sides will likely meet somewhere in the middle.
How Will Advanced Stats and Metrics Be Used During, Before and After Fights?
Before Francis Ngannou starched Alistair Overeem at UFC 219 all we heard about was how he set a record for throwing the hardest punch ever recorded by a human being. The UFC has been developing technology to record similar metrics for their bouts. In 2018, expect to see statistics generated from sensors placed in fighter's gloves.
Numbers will never be as big in MMA as they are in a sport like baseball, but stats give fans something to grasp and quantify a fighter's greatness. Expect to see more references to them on UFC broadcasts in 2018.
Will the UFC See Better PPV Numbers in 2018 Than it Did in 2017?
After scoring with five pay-per-view shows that generated over 1 million buys in 2016, the UFC didn't have one pay show reach that mark in 2017. In fact, the highwater mark was 850,000 for UFC 214 in July. Unless Conor McGregor returns, the UFC will have a hard time hitting 1 million for any show.
Ngannou has a Mike-Tyson-like appeal, but he'll need to be promoted in a major way. Cyborg has similar potential, but neither fighter has an entire country behind them the way McGregor does, which is part of the reason he has so much influence.
Even with McGregor returning for at the most two fights, those shows figure to be the only ones that hit 1 million.
Which Champion Will Be the First To Lose Their Title?
It's going to happen in the promotion's first pay-per-view at UFC 220 on January 20 in Boston. No, I'm not talking about Stipe Miocic vs. Francis Ngannou. In the co-main event, Volkan Oezdemir is going to shock Daniel Cormier by stopping him with strikes in the second round.
I've underestimated Oezdemir in every fight he's had in the UFC and that stops today. He has extremely heavy hands and underrated punching accuracy. Cormier isn't the hardest fighter to hit, but his insane chin usually holds up to every attack. He was stopped in July by Jon Jones and he's also 38 years old. With his chief adversary banished from competition, I believe Cormier will lack the juice to overcome this underrated, but formidable challenger.
Will Francis Ngannou Destroy Stipe Miocic?
Yes, he will.
Miocic is a great fighter and he's been the best heavyweight champion in the promotion's history–all things considered. That said, Ngannou is different. He's destined for a run that could last a while. His power is not of this world and his grappling is more advanced than most would expect.
He's going to knock Miocic in the first round.
What Champion Will Be Next To Lose Their Title After UFC 220?
There's no word on Nicco Montano's first defense of her UFC women's flyweight title, but she's as vulnerable of a champion as there is in the promotion. She had plans to have surgery on a broken foot, but after that heals there will be a line of challengers waiting for her to defend the title.
Her professional record is just 4-2 and she was far from a world beater on The Ultimate Fighter. If she is matched with Sijara Eubanks or veterans like Valentina Shevchenko and Alexis Davis, Montano is probably going down.
Will Jon Jones Return in 2018?
UFC anti-doping official Jeff Novitzky doesn't believe Jon Jones' second USADA violation was intentional. After an appeal takes place it's possible Jones will be allowed to return earlier than the length of his four-year suspension. I believe that will happen, but I don't think he'll be eligible for a return until 2019.
I could be wrong, but something tells me he won't get off easy because of his consistent negligence on this front.
Will Brock Lesnar Return?
Oh God, I hope not.
There's no question he probably would if he could, but it would be just silly for him to step back into the Octagon. Lesnar isn't a legitimate title contender and a person with his celebrity would only further dilute the main event attractions floating about in the UFC.
Technically, he could return in 2018 as his suspensions from the UFC and USADA will be lifted. Officially, I'll say no, but perhaps I'm wishing more than predicting on this one. He is one of the few people in the world who could draw anywhere near as many PPV buys as McGregor.
Will Nate Diaz Return?
I do believe Diaz returns in 2018.
A fight between him and Eddie Alvarez or even Justin Gaethje would be a classic and it might be worthy of the main event spot on a pay-per-view card, despite it not being a title fight. The UFC will pay Diaz handsomely to sell out whatever building he competes in this year.
What Weight Class Will Be the Most Entertaining?
I really like what's brewing in the welterweight division. When Tyron Woodley returns he'll likely have a stiff test waiting for him. Also, Colby Covington might be one fight away from a title shot. In a perfect world, Covington would be matched against Darren Till with a title shot on the line.
There are also up-and-comers like Santiago Ponzinibbio and Kamaru Usman. Look for those two to get Top 10 opponents as they sit on the cusp of serious contention. The 170-pounders might be among the biggest stories of the year in the UFC.
Who Will Tyron Woodley Face Next?
Covington has been campaigning ridiculously for a title shot, but I believe he'll have to win another fight before getting his wish. Woodley recently had surgery and is on the mend, but when he returns he'll probably matched with Rafael dos Anjos.
RDA has proven himself as a welterweight and he's also ranked No. 2 behind Stephen Thompson, who Woodley has already fought twice.
Will Robert Whittaker Successfully Defend His Title Against Luke Rockhold?
Some may expect Rockhold's textbook striking and bruising ground game to be bad news for the champion. I don't see their UFC 221 bout going down that way. Despite his ultra-cool demeanor, Rockhold has shown the tendency to choke in big fights or to take opponents too lightly. See his losses to Vitor Belfort and Michael Bisping for reference.
Whittaker doesn't get a ton of respect, but the striking and takedown defense he displayed while dismantling Yoel Romero were exemplary. He's going to stop Rockhold.
When Will Cain Velasquez Return?
Per friend and training partner, Cormier says the former heavyweight champion is back training and preparing for "a long run." Barring another injury setback, Velasquez will likely return to a big fight that is likely a co-main event attraction on a pay-per-view show.
He'll probably only need to win one fight before receiving a title shot. Velasquez vs. Ngannou has been discussed before and I fully expect the latter to be the champion in about 10 days.
Will Max Holloway Continue His Dominance At Featherweight?
Yes, and that'll include a win over the highly respected Frankie Edgar at UFC 222.
Holloway has no real weaknesses in his game and it's hard to imagine anyone currently in the featherweight title picture who can beat him. That said, he should be very wary of Brian Ortega. He's long, skilled and tough as nails. If Holloway beats both Edgar and Ortega, he should think about moving up to 155.
What Will Become of the Men's Bantamweight Championship Picture?
If TJ Dillashaw goes down to 125 pounds to take on Demetrious Johnson as most expect, it'll put the 135-pound title on hold. Dillashaw will probably return to the division, win or lose, but there's no telling how dropping and then coming back up will affect him.
Jimmie Rivera and Marlon Moraes are waiting for an opportunity to challenge for the title, but after them, all that's left are guys who have either had chances to step up before and failed, and former champions.
Will Cris Cyborg Face Amanda Nunes in a Superfight?
Aside from the as yet signed Megan Anderson, competition is thin for Cyborg at featherweight, The most compelling matchup for the Brazilian champion could be with her countrywoman Amanda Nunes. Cyborg doesn't seem too keen on this bout, but ultimately I think this fight will be made for 2018.
Cyborg is one of the promotion's biggest current stars. Pitting her against another champion and a known fighter like Nunes would be the best use of Cyborg's brand.
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Watch for more predictions and analysis from FORBES SportsMoney.
What Will Become of the Women's Bantamweight Championship Picture?
Nunes may have a difficult time coming back down to 135 after trekking up to 145 for a fight with Cyborg. If she can successfully make the weight, she's still the class of the massively depleted division. Nunes likely remains the champion through 2018 unless she vacates.
Will a Star Emerge From the Women's Flyweight Division?
Not unless Joanna Jędrzejczyk moves up. After watching the horrible weight-cutting videos, I sure hope she does. If she joined the 125-pound class, as has been discussed, she'd instantly get a title shot and would likely win the title. If Jędrzejczyk stays and looks for a rematch with Rose Namajunas, it'll be hard to make Nicco Montano, Sijara Eubanks or anyone else in the weight class a star.
Will Jędrzejczyk Move Up?
If she is granted an immediate rematch with Nsmsjunsd, Jedrzejczyk might elect to remain at the weight to avenge her loss. However, Namajunas doesn't believe Jedrzejczyk deserves an immediate rematch after tapping to strikes in their first bout at UFC 217.
If any champion deserves an immediate chance to regain their title it's Jedrzejczyk, and I expect she'll get her shot unless she decides to go after the title at strawweight. If she wins, she'll be the first woman to ever hold titles in two different divisions.
I'm saying she won't move up, but if this were a confidence pool, it wouldn't be high on the list.
Can Rose Namajunas Validate Her Upset Over Jędrzejczyk With a Successful Title Defense?
Nothing would validate the win more than a victory over Jedrzejczyk in a rematch. Because I believe that's what we're going to get, I'm going to say yes, Namajunas will beat Jedrzejczyk in a rematch and cement her place as one of the division's most respected champions.
The way Namajunas landed her strikes in the first fight with Jedrzejczyk was no fluke. Her boxing is serious and we all know Jedrzejczyk doesn't want any part of Namajunas on the ground. Thug Rose wins again and moves on to other challenges in the weight class.
Will Demetrious Johnson Lose?
No. Dillashaw obviously represents a challenge, but Johnson's skill level and athleticism are so high, I can't see anyone in his weight region beating him. Mighty Mouse sweeps 2018 the same way he's swept every year since winning the flyweight title.
How Many Title Changes Will We See in 2018?
I'm predicting two title changes will take place on January 20 and another will be transferred when Montano fights again. I also believe we'll see another women's bantamweight champion crowned after Nunes challenges Cyborg. It just seems as if there aren't any significant challenges or paydays remaining for her in the weight class and that she'll simply move on.
Aside from those four, I believe the current champions will keep their belts. Yes, and that includes Woodley.
What Up-and-Coming Fighter Will Have Breakout Year?
I could tab Oezdemir, but that's too easy. Instead, I like Zabit Magomedsharipov. The Russian featherweight has one of the most well-rounded games I've seen in awhile. He could give just about anyone in the division a tough battle. He's not yet ranked, but that is likely to change before 2018 is over. He might be too far down on the food chain to face Holloway, but I believe Magomedsharipov is coming.
Will the UFC Strip Conor McGregor of His Title?
They should, but I don't believe they will. McGregor has been holding the 155-pound title hostage since 2016. In the meantime, he's rested, spent time with his family and fought Floyd Mayweather Jr. in a boxing match. That's unacceptable and the UFC has begun to push back on the long delay. That said, the company is looking for a new TV deal and there's no question how important McGregor is to the promotion's current value.
Because of that, the powers that be will probably buckle to his demands and allow him to face the winner of a Tony Ferguson vs. Khabib Nurmagomedov interim title bout.
When Will Conor McGregor Return and Who Will He Face?
McGregor has reportedly expressed a desire to return this summer. I'd bet on a July pay-per-view. Nurmagomedov is about as scary as Ngannou. While Ferguson is dynamic with a balanced skill set, Nurmagomedov's smothering style will win out. He'll beat Ferguson and I believe he'll destroy McGregor as well.
I cover combat sports, pro wrestling and video games. I love the strategy more than the violence, and appreciate the business concepts that drive the machine. Ultimately,…
I cover combat sports, pro wrestling and video games. I love the strategy more than the violence, and appreciate the business concepts that drive the machine. Ultimately, I've been blessed to make a living discussing things I grew up talking about for free.


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Vladimir Gavrilov, who worked with enthusiasm in any painting genre, paints the landscape "Autumn" in 1971. In the picture the artist depicted the time of golden autumn, the field and the forest. The viewer offers a magnificent beauty of the landscape.
Autumn has already come into its own, many trees stand in red and yellow crowns, and some are almost bare. The landscape is bright, but a little sad, it's still autumn time – the time for nature and life to wilt. Gavrilov is trying to make his autumn not sad. He is glad to fall, the whole picture is permeated with warmth and sunshine. The main colors of the picture: gold, green and blue are the colors of life and happiness.
The riot of colors on the canvas amazes the viewer. Greenish bright grass is replaced by a wide yellow field. In the background is a picture of a thick tall forest. The trees in the forest are already dressed in purple, which gives them a special beauty and autumn charm. The artist paid special attention to the sky. It is depicted as a transparent blue, high, with clusters of scattering clouds.
The landscape, written by Gavrilov, is familiar and dear to the Russian people. The tranquility of the autumn day, the shining sun, still warming the fields, the grove and the forest – all this is painfully familiar to every viewer. This explains the popularity of this work of art. In the field, near the forest, a group of small birches grows. This picturesque tree has lost almost all the leaves and now absorbs the last warmth of Indian summer. Although the sun itself is not shown in the picture, its rays are clearly visible, falling on a yellow field and thin birch trees.
Vladimir Gavrilov was the first Soviet impressionist artist who wrote many paintings in this genre, which include his "Autumn". His magnificent works are exhibited in Moscow, in the Tretyakov Gallery. "Autumn" is distinguished by subtlety, grace of brushstrokes and lines, calm mood.


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Bookmark: Italo Calvino
Jun 24, 2015
I've been re-reading Invisible Cities this week so the discovery of an interview in English with its author was most welcome. Bookmark was a BBC series about writers that ran throughout the 1980s; each programme usually lasted for 50 minutes but this episode from 1985 only devotes 25 minutes to Calvino's life and work. Considering Calvino's […]
Posted in {books}, {television} | 2 comments »


text: Why did Bennett Salvatore feel the need to review and comment specifically about only this call. Granted, it was an odd sequence but there were quite a few non calls going against Atlanta which he did not comment on. I agree it is rare to see an inadvertent whistle call but it was not clear that it was a foul. Look closely and you see both Derrick Rose and Jamal Crawford initially try to avoid contact, backing away from each other. Crawford lands, at which point Rose jumps into him. That is a no call. If Crawford had been in the air when Rose jumped into him I could see the argument but he had already landed and was stationary so at best, you could argue a no call and if anything could have been called (but never would be), it should have been a charge.


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Merchant City Festival
Dates and times
The Big Feed Street Food Social brings together the best of Scotland's Street Food traders, acoustic musicians and DJ's to create the perfect day out.
We are delighted to announce that Glasgow's very own multi award winning Street Food Market "Big Feed" is coming back to Candleriggs Square this summer for yet another incredible Merchant City Festival. This year we are going big! That means even more incredible traders, everything from freshly caught Scottish Sea Food to South East Asian Street Food. We will also have a bigger bar, a Prosecco truck and a Tanqueray cocktail cart to look after you. On top of all this the square will also be the entertainment focal point for all of the festivals fantastic performers.
Candleriggs, Glasgow, G1 1NP


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The Pseudo-Neuro Science of Business Thinking … Fast or Slow, Left or Right, Logic or Emotion, System 1 or 2
May 14, 2017
System 1 and system 2 thinking are two different ways of decision-making, popularised by Daniel Kahneman in his bestselling book "Thinking, Fast and Slow". They are behavioral frameworks based on Psychological research, which ultimately theorized that we all think in two different and rather distinct ways.
System 1 … Irrational, emotional decisions. Our emotional instinctual brain.
This is where a customer makes an irrational decision, such as buying an iPhone when they already have a functioning phone. Or justifying a holiday. We all make system 1 decisions daily. System 1 decisions are made quickly. Everyday decisions tend to be made using system 1 decision-making.
System 2 … Rational decision making. Our rational and conscientious brain.
This is where customers are making logical decisions, we like to think we are logically making a decision, but many decisions are justified using system 1 decision making. These decisions are slow, well thought through, they are analytical and may be based on evidence and previous experience which is carefully considered.
System 2 decisions are still made on a daily basis, it helps when we have more time, for example, if something is less urgent we tend to make more type 2 decisions. However, time alone doesn't fully account for type 2 decisions, I put off buying a new iPhone, only to want one more. When it came to me picking an ISA, my previous ISA had not matured so I had more time to research it and find the best rate, whilst deciding also to lock these funds away for another year. This decision was a system 2 decision-making process because it was based on logical thinking, weighing up a variety of options within the situation I was in.
Most people make system 1 decisions for the majority of their decisions and this is something marketers need to tap into, to get their approach right. I was previously convinced people make system 2 decisions with financial products, but sometimes people buy insurance out of fear, this is system 1 decision-making. People make them with holidays, grocery shopping, B2B services, you name it.
We're not all completely irrational, but isn't it system 2 decisions that encourage the sale? Whilst system 1 might be us trying to rationally convince our boss to buy us a training course or chatting with our partners reviewing the details of a savings account. System 2 tips us over the edge, imagine missing 1.5% earnings on that savings account, or not taking the training course that could get you a pay rise in a future job.
Brainjuicer, the research firm founded by John Kearon, has renamed itself System 1 Research. It says we need just three brand metrics.
- Fame – if a brand simply comes to mind, it's a good choice
- Feeling – If a brand feels good then it's a good choice
- Fluency – If a brand is recognizable then it's a good choice
Each of these metrics stems from behavioral science, namely the availability heuristic, the affect heuristic and the processing fluency heuristic.
To be successful brands need to come to mind first, feel good (for example a good choice, ethical, or whatever making it a good choice may be in terms of the product or service area) and must be recognizable in the industry.
A recent article in The Drum takes the discussion further, with particular relevance to brands and marketing:
What do we think of when we think about thinking? For most people, what immediately springs to mind is how we take in information, weigh that knowledge form conclusions, and change our minds if emerging data forces us to.
That conscious, active, energy-intensive form of thinking is where we think we make most of our decisions. In fact, the vast majority of our choices originate in the part of our brain that makes automatic, intuitively guided decisions – the section from which the term 'no-brainer' was derived.
Psychologist Daniel Kahneman won a Nobel Prize in economics for this concept, detailed in his book Thinking Fast and Slow. The instantaneous, gut-level decisions are made in what Kahneman calls System 1. System 2 is where humans do the deliberate, logic-based reasoning that we believe represents most of our thinking.
Much attention has been focused on System 1 – and deservedly so. This is especially true in advertising, as brands have a vested interested in understanding how to trigger the instantaneous reactions that emanate from System 1.
But System 1 is part of a sophisticated system of dual processing. And there is no System 1 without System 2, which has been largely overlooked in the clamor to tap into this trendy topic in ways that will help advertisers to win brand share wars.
The reality is that, without understanding what System 2 is and how it works in tandem with System 1, serious errors will be made in attempts to capitalize on these powerful dynamics. Because System 1 doesn't exist in a vacuum, so mastering the art of motivating consumers to act requires an understanding of that interplay between it and System 2.
The defining feature of the System 2 brain function is that it takes work. Consciously absorbing information, understanding what it means, measuring its importance and relevance to us as an individual, contemplating options, reflecting on various outcomes – this is heavy cognitive lifting.
When we're confronted with a new problem to solve, we believe we're deciding based on facts. In fact, for all the work that System 2 thinking requires, its role is often to give rational justification for us to behave the way we wanted to behave all along.
For example, if our kids always drink good old traditional milk without putting up a fight, we know it's the path of least resistance to get certain vitamins and minerals in their bodies. But if we've recently read a blog post about how nut milks are less damaging to the environment, this new information might give us pause to consciously consider whether or not to change this established purchasing habit. After all, if our System 1 intuition tells us that "people like me" care about the planet and give their children a sustainable diet, this new data forces our System 2 thinking to reconcile these two competing options.
This is where a brand can make sure they've made facts about and benefits of their product easily accessible. When we examine the milk carton and read about the grassfed cows and local farmers who thrive because of this brand's ethical production, we can feel safe and justified in sticking with our usual purchase. In the absence of such information to feed our System 2 thinking, our decision might be at the mercy of our System 1 beliefs about "people like me."
Ultimately, brands need to acknowledge and integrate System 2 dynamics when formulating their brand stories. This story informs everything from packaging and product development to promotions and advertising. Those rational "reasons to believe" will often be what consumers will cite, at least in their conscious thinking, as justification for the choice their subconscious thinking wanted them to make all along.
That's because consumers don't want to think of themselves as making decisions from anywhere but their most reasonable, logical calculations. Indeed, most people will tell you they've made carefully considered decisions about purchases both significant and trivial – from which car to buy to which milk to give their kids.
For advertisers, this could mean finding a way to get on consumers' radar in the first place (that is, captivating their System 1 beliefs and biases), then weaving facts and product benefits into the overall brand story (appealing to their System 2 thinking). Attempting to enchant consumers' System 1 thinking on its own, or making overtures solely to System 2 thinking, would fail to leverage the potential of how these two systems work together.
Apple is a company that does a superb job of maximizing the power of dual processing. While firmly cementing themselves in consumers' System 1 thinking as the innovative, cool brand for both work and play-focused tech, they've also hit it out of the park on logical reasons to buy.
This goes beyond word-of-mouth buzz about the incredible features of the newest iPhone or how the processor on the new MacBooks blows away the competition. Apple's advertising is a masterful example of adding to the brand story and wielding its power within System 1, as well as giving concrete, rational reasons to buy into that brand story with lots of cash. Even if you don't need a new phone or laptop, you're sure going to be tempted by their latest offering. Apple owes much of its success to leveraging dual processing to persuade those not even the market for new tech to buy it anyway.
There's no tidy top ten list of brand actions to help advertisers become experts in these discrete systems. The first, most important thing is to understand how they work together to guide and decide the actions consumers take.
Without a grasp of how dual processing works, any undertakings to tap into it will be expensive exercises in not quite getting there. Pausing and taking a step back aren't common actions in the fast-paced world of advertising. But when it comes to the complex cognitive duet played by System 1 and System 2, they are required.


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New Lawsuit Challenges Medicare Hospital Rule Within Health Overhaul
In a lawsuit set to begin Wednesday, Physician Hospitals of America and the physician-owned Texas Spine and Joint Hospital are suing HHS Secretary Kathleen Sebelius over a provision in the federal health reform law that prevents physician-owned hospitals from expanding or participating in Medicare, the Austin American-Statesman reports (Eaton, Austin American-Statesman, 9/28).
The provision prohibits the expansion of existing hospitals or the creation of new ones that are not Medicare certified by Dec. 31 (Haberkorn/Kliff, "Pulse," Politico, 9/29).
The plaintiffs argue that the overhaul is exclusionary and unconstitutional and that it unfairly eliminates competition for hospitals not owned by physicians. They also argue that it will limit patient choice and increase costs.
In addition, the plaintiffs characterize the health reform law as "retroactive, arbitrary, vague, contradictory and [in violation of] due process and equal protection," according to a news release.
The plaintiffs are seeking a permanent injunction that would preclude the government from enforcing the law.
Mike Russell, a physician-owner of Texas Spine and Joint Hospital, said the hospital had been planning an expansion until the overhaul passed.
Hearing Details
The hearing is expected to focus on two motions by the federal government in response to the challenge:
- A motion to dismiss the case; and
- Another for a summary judgment.
In its motion for summary judgment, the federal government said the challenge is without merit and should be dismissed. It also said the plaintiffs did not exhaust all necessary administrative channels before filing suit (Austin American-Statesman, 9/28).
Oral arguments are scheduled for 2 p.m., after which the judge will determine whether the suit will proceed ("Pulse," Politico, 9/29).


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Star Trek writer Robert Orci has confirmed that the movie's sequel finally has a story.
The script to JJ Abrams' sequel to his hit reboot has been in development for over two years. But now the space-faring title has moved on a stage.
Orci confirmed the news while talking to Trekmovie.com. He said: "Just waiting for JJ to be free to really decide if he likes the story and hear his suggestions before we finish the script."
He added that as it stands, the working script is 70 pages long but has yet to be seen by Abrams, who is currently readying the release of his much-hyped Super 8.
The Star Trek franchise was rebooted in 2009 with an origin story recasting Chris Pine as Captain Kirk and Zacahary Quinto as Spock. The sequel is scheduled for release next year.


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Need help? Check out Spotify Answers for solutions to a wide range of topics.
To find out more about the Rock Star Program click here.
Hey everyone. We're here to introduce one of our amazing Stars to you again. This time it's going to be José!
Hi José, tell us something about yourself.
My name is José, I live in Spain and I'm 16 years old. I love listening to music, hanging out with friends and I also practice watersports in the summer. I'm currently a student but in the future I'd love to become a doctor. One of my hobbies is also helping users out in the Community too.
Do you have any favorite TV shows or movies?
I really enjoy watching movies on Saturdays with my family. Some of my favorite movies are The Avengers. When I have free time, I also watch series like "13 Reasons Why" or "Élite", a Spanish series.
So you've been using Spotify since 2015. What's your favorite feature?
My favorite feature in the app is definitely the Made for You playlists. I listen to them a lot, especially Release Radar. That way, I can discover new music that's similar to my taste.
Speaking of your taste, what's your favorite playlist on Spotify?
Most of the time, I listen to my custom playlist "Hits". In that playlist, I include my favorite songs at the moment. Therefore, it's constantly being updated.
Nice! What's your all-time most listened to song?
At the moment, this song is stuck in my head and I keep listening to it all the time: spotify:track:7IVvb9JlzJBJSMwPvlwkyU
On another note, I am also very keen on this remix of the song:
If you were stranded on a deserted island and you could only have one item, what would it be?
That's a good one! I would take a lot of seeds with me. That way, I would be able to grow food on the island. Also, one of my favorite hobbies is taking care of plants so I would be entertained there 🙂
Thanks for taking the time to chat with us. Before we go, what joke always makes you laugh?
This is a silly joke but I find it quite funny: Two windmills are standing in a field. One asks the other: "What kind of music do you like?" The other one says, "I'm a big metal fan."
You can also find @Jose_M on Instagram, Twitter and Spotify.
Thanks for sticking around! Stay tuned for the next Backstage Intro coming soon.
In the meanwhile, if you're a Star wanting an introduction, feel free to reach out to one of the Mods to let us know. We'd love to find out a bit more about you 🙂
Hey @Jose_M, nice to meet you officially! 😁
I'm also a big Avengers fan, have you seen the individual character movies like Doctor Strange?
Hey @Katerina!
I've seen some of the individual character movies but not all of them. I'll make sure to check out Doctor Strange 🙂
That's a good one! I would take a lot of seeds with me. That way, I would be able to grow food on the island. Also, one of my favorite hobbies is taking care of plants so I would be entertained there
Hey @Jose_M Nice to meet you!
Hey @Jose_M,
Happy to get to know you! Awesome survival instinct btw, I think I'm gonna use your approach I ever find myself in a similar situation 😄 Thumbs up!
Keep rockin' 🙂
Hahaha thanks guys!
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When I work with students, one of the quick fixes I use to make singing easier is to have them eliminate their diphthongs. The word out can be modified to "aht," for example, so that a singer doesn't have to adjust mouth positions more than necessary. But while this may be a good rule of thumb, it's not set in stone. One notable exception (and it's not the only exception!) is for indie pop stylizing.
Let me say first that when I use the term indie, I use it very loosely to refer to one of the current trends in pop/rock away from a belt and toward a softer, folksier sound. The influence of this sound is not restricted to indie music and has widely trickled into mainstream pop.
Diphthongs and Indie Stylizing
To create the indie sound I'm talking about, singers don't just refrain from eliminating diphthongs. They actually add them in where they weren't there before. Listen to the way Cat Power sings "want" in her famous "Sea of Love" cover at around 1.02.
She doesn't sing "wanna" or "want to." She makes it sound more like "wah-oh-ooh-na." There are a variety of reasons artists could make this stylistic choice. One is obvious: that this is what other singers in this genre are doing, and so this is what new singers do too to sound more like them. Another less obvious reason is control of resonance. The "ah" sound gets a singer more frontal resonance, while the "oh" sound is somewhere in the middle, and the "ooh" gets a singer more back resonance. The resulting sound is warmer and further back than a lot of typical pop but still with the conversational edge create by the forward-leaning vowels. It also softens the word at the end of a sustain, giving it a contemplative feel.
How to Stylize Your Diphthongs
As with any vocal fringe technique, you don't want to do this too often, or your song will start to sound like a parody of the style you're trying to create. But choose a well-placed sustained vowel, and break it, beginning with a forward vowel (like "a" as in cat) and ending in a back vowel (like "ooh.") If you were to hold out the word say, you might start with "sa," driving the word forward, and then pull it back to an open "i" (as in kick) that's rounded into an "ooh." Play around with different ideas, including front to back vowels and open to close vowels, in order to test different shifts in resonance. Listen to what other singers are doing, and try developing your own style.


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Based upon guidance provided by the University System of Georgia, all Georgia Tech sponsored events through June 30, including athletics competitions, are cancelled, postponed or will move to a virtual format.
Friday, September 27, 2019
All day
Clough Undergraduate Learning Commons
Calling all student artists: submissions for the fall 2019 Clough Commons Art Crawl are open until Friday, Sept. 27.
Friday, September 27, 2019
8:00 am - 9:30 am
Georgia Tech Research Institute (250 14th Street)
GTRI welcomes author Larry Loftis as part of its Friday Morning Seminar
Friday, September 27, 2019
9:00 am - 6:00 pm
The Kendeda Building for Innovative Sustainable Design, 422 Ferst Dr NW, Atlanta, GA 30313
Leaders in arts, science, business, and industry discussing global climate action
Friday, September 27, 2019
9:00 am - 6:00 pm
Kendeda Building for Innovative Sustainable Design
An event showcasing climate change engagement by student activists, scientists and engineers, business & policy experts, and artists.
Friday, August 23, 2019
9:00 am - 1:00 pm
Women's Resource Center, Smithgall (Flag) Building, Suite 131
Join the WRC to study with other graduate students in a quiet space.
Monday, August 19, 2019
9:00 am - 5:00 pm
Robert C. Williams Museum of Papermaking
Open from August 19 - November 14, 2019
Wednesday, August 28, 2019
9:00 am - 5:00 pm
Stubbins Gallery
The Mies Award exhibition will be available August 28 through October 11 in Stubbins Gallery.
Friday, September 27, 2019
10:30 am - 11:30 am
Group Work & Collaboration introduces teachers to collaboration features in Canvas, including discussions, group assignments, the Collaboration tool, and web conferencing.
Friday, September 27, 2019
10:30 am - 12:00 pm
Piedmont Room, Student Center
Grad students and postdocs headed for faculty careers will learn how to create their teaching statement.
Friday, September 27, 2019
11:00 am - 12:00 pm
Outside First Floor Entrance of Clough Commons
Join us to spread awareness on the climate and ecological crisis and how you can help out!
Friday, September 27, 2019
11:00 am - 1:00 pm
Klaus 1116 East Seminar Room
The ABLE Alliance at Georgia Tech Fall Kick Off and Social Mixer will be held on Sept. 27 at 11 AM.
Friday, September 27, 2019
12:00 pm - 1:30 pm
Bill Moore Student Success Center: President's Suites C&D
Institute Diversity is offering 90-minute Implicit Bias Workshops designed for Institute faculty who serve on RP&T and faculty search committees.
Friday, September 27, 2019
1:00 pm - 5:00 pm
CRC Stamps Fields
Provides a friendly competition where students play on teams that represent different countries across the world. Offered in collaboration with GT-SHPE. Sponsored by Eaton Corporation.
Friday, September 27, 2019
1:30 pm - 3:00 pm
Stephen C Hall Building Room # 102
Experience Liberal Arts @ Georgia Tech!
Friday, August 30, 2019
7:00 pm - 9:00 pm
Piedmont Room, Student Center
We at Bhakti Yoga Club at Georgia Tech want to improve the quality of living of students and faculty by teaching them principles for a stress-free, happy and meaningful life.
Friday, September 27, 2019
7:00 pm
O'Keefe Gymnasium
Volleyball hosts Syracuse University at home.


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Glitz and Glamour – New Year's Eve Party A truly glamorous evening with around 43 revellers dressed to impress was enjoyed by all who attended the New Year's Eve Glitz and Glamour Night. On arrival the guests were treated to some amazing cocktails. Casino games of Blackjack, Roulette and LCR Dice Game were great fun led by our very own Ashford Croupiers! There were also 2 photo quizzes of glamorous people won by the Galbraiths. Simon Snape won the prize for the most 'chips' accrued over the evening. Video clips of Glamorous people arriving on red carpets were projected on to the Big Screen. Delicious canapés were served throughout the evening by the Social Committee. All in all an amazing time was had by all. At 11.30 pm the tables were pushed back for dancing and at midnight we watched the fireworks in London on the Big Screen, while we drank a glass of champagne. Ish and David led the singing for Auld Lang Syne. Thank you to all who helped make the evening such a success!
Jan 27


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The flagship of our new "The Promise" collection is our high end athleisure t-shirt made for running AND hanging out. "The Promise" pocket print and Willpower Logo print on the sleeve. As always simplicity is king. It's love at first sight.
This is our fully sustainable and fair traded Salvage textile, made from 60% recycled pre-consumer cotton (organically grown) and 40% recycled post-consumer polyester. Fairwear and GOTS certified and PETA approved vegan. This shirt is unisex and everybody loves it for a good reason.
I promise to always give my very best and humbly embrace what running demands from me. I promise not to back down when times get tough. I promise to take care of my body as well as my soul. I promise to fail, overcome, learn and grow. I promise to be a runner and this promise won't be bent or broken.
Male model is 1.78 and wears medium (M). Female model is 1.65 and wears x-small (XS). If you are caught up between two sizes, you might wanna take the smaller one.
FREE SHIPPING on orders over 60.00€ (Germany) and 120.00€ (World).
Same-Day Shipping for orders before 1:00 pm (13:00h). All other orders are being shipped within 24h.
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Subscribe to our Newsletter and immediatelly get a 10.00€ voucher for your first Willpower order.


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Map Report
Tet. Hope you all have 4x4 and good chains
Friday, March 16, 2012
Was lots of wet snow on road that was getting rain soaked turned to slush
And now fresh snow on top of slush and Ice road could very tricky best chain up before you get stuck.
There is a very imPortant notice posted on www.clubtread.ca about safety info etc. make sure you have a map of area and have knowledge of the trails.
Have fun and pleas post info after your trips pics would be great
Posted by: Snow man
Suncoast Central
Sunshine Coast BC News
Sunshine Coast BC
Current Conditions
Sunshine Coast bc
Community Resources
Sunshine Coast bc


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Why You Need a Chartered Accountant To Set Up Your Business
Four Reasons Why You Need a Chartered Accountant On Board Before You Set Up Your Business:
When you are setting up in business you may assume that you don't need to involve an accountant until its time to prepare a set of accounts and file a tax return. This underestimates the added value of having a knowledgeable professional on your side from the start.
An accountant will ensure that you register for taxes on time and that you tick all the right boxes when it comes to tax compliance. However, the "Chartered" qualification, whether it is "ACA" or "FCA", is a business qualification and a qualified Chartered accountant will be able to assist you in many different areas besides taxation.
Here are four key reasons why it makes good business sense to engage a Chartered accountant before you set up your business.
Business plan
When you start a business it's tempting to focus on promoting and selling your product or services right away.
This is understandable, but don't rush in without a clear business plan. Go over every aspect of your proposed activities as carefully as possible before you start trading. You may already have put an outline plan together, but have you accurately factored in all the costs associated with your business?
A chartered accountant can provide more than just a second opinion and will have an excellent understanding not only of what costs you're likely to incur, but of how to finance the business as well as providing tips and advice on what you may offset against tax.
An accurate business plan backed up with efficient tax planning will provide a firm platform on which to launch a business and ensure that there are no unforeseen costs lurking around the corner.
What trading structure?
The next step is to think about what form your business should take – a sole trader or a limited company, a partnership or a limited liability partnership?
Making the wrong decision about a trading structure at the start could have dramatic implications for you. Not only can it affect how you hold property and contracts, but it will also affect the rate of tax you pay and availability of different tax relief.
A Chartered accountant can talk through these options with you and advise on what's right for your specific situation.
Systems, software and accounting
Not everyone's idea of dynamic business practice, but putting the appropriate management information, accounting and bookkeeping systems in place before you start trading will help you run your business as efficiently as possible.
A Chartered accountant will know which systems will benefit you the most, so ensuring you have all the information you need to make your business profitable. Installing good systems from the outset will save you time and money sooner than you think.
Financial advice
Almost all young businesses need to borrow money at some point, either at launch or when they're looking to expand. With the present economic climate, borrowing from banks may not be possible.
A Chartered accountant will be able to suggest a number of alternative options, from venture capital to a range of central and even local government grants. All borrowing options have their positives and negatives, and being able to draw on your accountant's expertise will help you decide on the most appropriate financing for you.
Using a qualified chartered accountant to help you plan and set up your business isn't an excessive luxury, it's a sensible investment that will reap dividends for years to come.
Why You Need a Chartered Accountant To Set Up Your Business
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Subscribe To the Podcast on iTunes, Soundcloud, Stitcher and Spotify
Nathan Chan, CEO, Foundr
Click here to Skip to the Podcast Transcription
Key Takeaways
- Nathan's Journey and how he started Foundr
- Nathan's Key lessons learnt from a first time entrepreneur
- How Nathan interviewed Richard Branson and got in touch with him
- Nathan's vision for the magazine and the digital publishing space.
- Production tips, behind the scenes of how Foundr runs and works
Full Transcript of Podcast with Nathan Chan
Nathan: Hey guys, so welcome to episode number seven of the "Foundr" podcast. My name is Nathan Chan. In this episode, it's a little bit of an interesting switch, because I'm not going to be doing the interviewing. I'm actually going to be interviewed by one of my good friends. Yaro Starak. And Yaro is a really cool guy. He's been doing online businesses for the past 10 years. I can't speak highly of him enough as an entrepreneur, and just as a friend and a human being, like, he's just such a really awesome genuine down-to-earth guy.
And funnily enough, I'll tell you a little story, about three years ago when I, you know, wanted to start online business, and getting into the game of running your own business, and running an online business, I used to watch a lot of videos, and I used to read a lot. And it took me a long time to actually pull my finger out and do something. And funnily enough, you know, three years ago I actually watched Yaro's video. He had a video of him doing a talk, and I just remember how inspiring that was, and I watched that while at my day job on my lunch break. And I used to think, "Wow! How cool would it be to be that guy."
And it's so often that we put ourselves in other people's shoes and, you know, wish we were them. And yeah, I met Yaro through interviewing him for the magazine, and we ended up becoming good friends. And, you know, that is a testament to how far I've traveled in my journey, and it's just really cool that I could ask him, as a friend to actually interview me for these podcasts.
So, in this interview, I really share around my background, and how I started the magazine, and how I got started, and how I launched the magazine while still working my full time job and how I left it. And, yeah, how I got in touch with Richard Branson, Arianna Huffington, how I'm operating the magazine, and where I'm taking it, and my vision for what I'm trying to achieve. And, you know, really where I'm at with my mission behind "Foundr" and given insight to the person behind the one asking all the questions. So that's it for me. Let's jump in.
Yaro: Hello this is Yaro here, and I'm on a call today with my good friend Nathan Chan, the founder of "Foundr Magazine," that's founder with an R, and no E at the end. And we're gonna talk about how Nathan started this amazing magazine, and how exactly you can go about creating a magazine, building a subscriber base and turning into a real brand, which is what Nathan's has done. And he's interviewed some amazing people for his magazine including Richard Branson, so it will be great to hear how he did that. Yeah, I'm really looking forward to this. So, Nathan thank you for joining me today.
Nathan: Thank you for flipping the microphone and asking me the question, Yaro.
Yaro: This is going to be a little unusual for you, you're usually the one asking questions. I've done both. I've been interviewed and I do interviews. So I'm okay with this Nathan, this is good practice for you.
Nathan: Yeah, yeah, that's right, look I've actually been quite nervous speaking with you because I don't know what to expect.
Yaro: It's a common problem when you're used to asking the questions and not having it, we'll flip onto you and you have to give us all the details, which is a little bit more challenging, I think, talking about yourself, especially if you're an introverted type, Nathan, which I think you might be so, so anyway we're here to talk about your magazine. So can you give us a rundown exactly, you know, what is "Foundr?" And maybe a brief rundown on the statistics behind it, like how many people you're reaching? Where are they from?
And maybe even for the absolute beginners, how exactly does this work? This is an electronic magazine, so we're not talking about one in a print shop, you're using an online platform. So can you tell us a little bit about magazines, a little bit how you created "Foundr?"
Nathan: Yeah, sure. So "Foundr" started from the pretty much just wanted to start my own business. "Foundr" is my first serious business and it's a magazine targeted at young entrepreneurs and early upstarts, and it's a digital-based magazine. So it's accessed on the Apple newsstand, and the Google Play store. And really what I'm trying to do with that is turned into a tool, a resource, and a guide for people to really delve deep into the life as an entrepreneur.
Yeah, really, really good people. I guess really deep interviews where you can actually learn something. And I really want to go into people's values, the obstacles that they face, the processes, and give people actionable tactical, kind of, stuff, because I felt that a lot of the business magazines out there in the space currently didn't really do that, and that's pretty much what "Foundr" is. It's a monthly magazine, and I started it by using these publishing platform called MagCast, it was actually a course.
That was one of my biggest problems personally is. I read a lot of business books and I never really got into understanding business. I always wanted to, and I was kind of always had an entrepreneurial spirit. But if it wasn't for doing this course, and making a financial commitment, I probably wouldn't be, you know, sitting here right now talking to you, and publishing a monthly magazine. It's been going on for 17 months.
Yaro: How well is it doing now? Seventeen months, that's a long run.
Nathan: Yeah, yeah. No. Look, it's doing well, it was, you know, humble beginnings at first, my first day I got 70 downloads. Now, everyday I get anywhere between 250, 300 downloads. We've got around 20,000 readers paid and unpaid. So, yeah, look, it definitely is growing and, yeah, it's going well.
Yaro: I'd love to dive into how exactly you create a magazine, because I know some people listen to us thinking technically this is confusing. I mean, I've seen the Apple Newsstands and the iTunes Newsstands and I've seen Google Play and, you know, I get the idea of reading electronic content on a tablet or a computer but, you know, before we go all technical and everyone, can you explain a little bit about given…I know you've been doing this while you still had a job. So this is purely been a side business project for you.
Can you maybe explain, because I know your magazine is just about making enough for you to go full time, and be your full time income source, in fact by the time the listeners are listening to this podcast, you probably are going to be full time on the magazine. But right now, how do you do this? How do you juggle full time work as well as starting this magazine? I'm getting to where it is now in particular during the early days. I'd love to know that period where you just started and, you know, you just discovered this MagCast platform. What did you do to write the start?
Nathan: At first actually, I wanted to do a lifestyle kind of magazine. For some reason in my head I was just like, "Maybe it'll be too hard to source images." So, like I said, I was always interested in business and I was always interested in entrepreneurship and I thought how cool would it be to interview entrepreneurs myself and tackle my own kind of issues that I was facing as an aspiring entrepreneurs. So pretty much how it works is when you access it on your tablet or your iPhone, or your device, its a PDF and that PDF is designed in Indesign.
So I have an absolutely brilliant graphic designer in India, and I pretty much give him a Word document with content, so articles and interviews. We usually have around 8 to 10 articles, around three to four interviews and I give it to him in a word document, in the order that its going to be displayed. He's got access to all the interviewee's photos, and a ton of stock photos and vectors. And then I let him work his magic. He exports it as a PDF in Indesign, and then I put it through this publishing platform, and then I build links, upload videos, audios.
And actually we're gonna start playing around some animation type stuff too which is exciting. So it will be, like, really interactive elements with screens, things are flying into the screen and stuff like that, and that will be in HTML5 code. So yeah, that's pretty much in the most simple basic form how it works. You download the app either on the Apple Newsstand, or on the Google Play store, and it's an app inside the app, is where the magazine issues leave, and that's how you can access them. So once you open up the app, and you can subscribe, you can purchase them one off, you can purchase the back issues in a package. We offer free trials, and we also offer free issue as a taste-tester. So yeah, that's pretty much how it works. Did I give you a good explanation Yaro?
Yaro: That's a good overview. I think what really makes me curious, I mean, the technical part for a lot of people, it's like over the top of their heads, but it sounds like you've got a great partner who handles a lot about technical aspect with design and layout for you. But what would really be, I think, a challenge, and you must solve this problem early on was content. So how did you, like, you know…I'm thinking, you're thinking Issue one, what am I going to put in it? How did you decide that?
Nathan: Well, some of our content is actually republished, so pretty much…
Yaro: Did you plan that, the beginning, like, kinda imagine, you have no background on magazine publishing, right?
Nathan: No,no, no. I don't at all. So I knew nothing. I kind of just learned as I went on. So it's funny because thinking back, I remember when I was a kid I always wanted to be a journalist, and then here I am, I'm pushing a magazine, like this is something that actually they teach in the course to source content, because apparently "Time Magazine" started off as a curated content magazine. So that's where they came up with the idea from. I like to not just have curated content, I get a little custom articles written as well to keep it fresh and interesting.
So, no, there were some interesting articles that I'd liked from bloggers, that I'd liked reading, and I merely reached out to them and asked for their approval to republish the content in the magazine. People always generally say yes. And then, yeah, I did one, for the first issue, I did one interview, I wrote myself the write-up, the feature, for that interview. I'll never forget how nervous I was, doing this interview. It was with this lady that I found on Facebook. She was called the "outsourcing angel," called Lynn Hu Yang, she's from Australia in Sydney.
Yeah, never forget how nervous I was, and I can never open up that first issue, and ever have a look at it, because it's so embarrassing because to see where the magazines at now compared to back then, it's just…itt's like your first blog post, man, like you would never look at that stuff, you'd be embarrassed ,right?
Yaro: It is difficult. You definitely evolve in your ability and that's natural, right? That's what you expect, but I'm impressed that you had an interview in your first edition, so you had that plan from the beginning, you want to feature interviews with entrepreneurs.
Nathan: Yes, yes, exactly. And funnily enough, the front cover for the first issue was just a stock image. I didn't actually put ay influencer or the person that I was featuring on the front cover, we just like…because I actually went through three different designers to get to the one I'm working with now. I actually had one designer, you know, I paid him and he designed the magazine and it just looked crap. And I knew that if I wanted to be taken seriously, and if I wanted the magazine to succeed, because the magazine first started in the Apple Store, like, it had to look great, right? You know, like, all the best apps, they have really nice aesthetics.
So I was looking for someone that was was good at design, and had a cool, kind of, funky taste, because that's exactly how like I try to approach my marketing now, like, I like to do different kind of things. So, yeah look, I just had some images, you know, I had to work out how to source images. I had to work out how to get people to write content for me. And, yeah, I actually had my ex-housemate write an article for me for the first issue. I just got really creative and it cost me next to nothing to put together.
Yeah, that's pretty much how I did it, to get it live, you have to compile an app and build the app and the platform takes care of all that, but there were teething issues with that. And, men, I purchased the course in June 2012. I was just finishing up my masters at marketing. I said to myself, "When I get back," because I was doing some overseas study in France, to finish off my course, like, an overseas vacation for six weeks. And when I came back, I'd be wrapping up my course, and I said, "When I get back and finish off my degree, I'm gonna focus on the magazine."
Man, I got back and in November, It took me, like, five months to get it out in March 2003, because I went through so many hustles, and I almost quit. It was really, really frustrating, I just knew I had to ship. That's like some of the stuff in there, I just, you know, wasn't entirely happy with my design, like my current design, and now he's great now, but at first it took him three months to get me something, because he's going through all these relationship issues. And it's funny, like, thinking back how much I was just struggling. It was really hard.
Yaro: Well, you've made it, you're still going. Now, I'll like to know Nathan, you've had some amazing guests as interview subjects, people you write about. I guess we keep talking about interviews. These are interviews you do in audio but you then have articles created for the magazine, and that's really the feature content inside "Foundr." Now, you've gone on to have Richard Branson, I think, Arianna Huffington is coming up by the time we're doing this call, a lot of well-known people, and a lot of people who are difficult to get in touch with, especially if you're this little magazine you do as a side project. So how have you pulled that off? How have you made these amazing connections?
Nathan: Yeah. No. Great question. I'd like to answer your previous question as well. I'm around how I've managed this while working a full time job, purely for the power of outsourcing. It's a crazy world we live in. You know, like I said, I've got the graphic designer in India, I've gotten an AV audio engineer in Hungary, and I've got team of writers around the world, I've just brought on a copy editor from the States, and yeah, we run things at a base camp and I merely assigned tasks.
And, yeah, that's pretty much how I'm able to do it. You know, I work hard out of hours and I live and breathe entrepreneurship. I live and breathe my business because I don't think I'd be able to get :Foundr" to where it is if I didn't work hard. But still I have to clock up 40 hours and plus commuting up and back, and it takes time and I realize now I'm actually wasting my time in my job. That's how I'm actually doing it. So just purely from outsourcing and, yeah, leveraging overseas talent.
And, yeah, the way that I'm able to get in touch with influencers like Richard Branson, Arianna Huffington, is at first I worked my way up. Like, I found when I first started the magazine, people weren't interested to speak to me, man, people wouldn't even write back to my e-mails, because they never heard of the magazine. I had no social proof. That's what's awesome about, you know, featured Richard Branson on the front, now people are like, "Oh, Cool, well that must be serious publication." But before then, even, yeah, the first few issues it was really tough he kind of had to work your way up the chain, if that makes sense from, like, you know, we have the who's who in the zoo, like, you're an influence in the entrepreneurship space.
I was lucky enough for you to say yes, and you've never heard of me before, you just kind of work your way up. And one good thing is every person that I generally interview I ask them to refer me to somebody. And then you can, kind of, work your way up, because, you know, these people have friends and, you know, everyone plays in the same circle.
To get Richard Branson, I found that phone calls, okay? Not, emails. Oeople will not reply to you over e-mails. I would have been a fool to think that if I just kept sending email after email, speaking to person after person, that I'd be able to get in contact with him.
Yaro: So you just gave Richard a phone call?
Nathan: No, I wish. It all comes down to the gatekeeper. So these big time influences that, you know, billionaires, multi, multi millionaires, people that have massive brands. They are people that take care of this stuff, that handle all these requests. So that's a person that filters all these requests, so that's the person you want to get in touch with. So I will go step by step with Richard Branson pretty much. I knew that publishers want to get press for their books, right?
So to get Richard Branson, I knew that one of his books was with Random House. So I contacted Random House. I just look it up on Google, Random House Australia. Then I told them, you know, "I'm a publisher of a magazine. We'd like to interview Richard Branson." So, they put me on to somebody else in Virgin, and then from there, I ended up getting in touch with the head of PR for Virgin, and she's the one that handles all his requests. Yeah, that's pretty much our I got him, so I played on the fact that his first business venture was a magazine, and I sent a really good email to her, which she would have suited, or he would have seen, and he said yes, he'll do it. And then, yeah, the rest is history.
Yaro: There you go. Now, I'd love to look at, I guess, the other side of this, you've done the content. I can see how you become better and better at producing the content and reaching influencers in a more well-known influencers, like you said, climbing the ladder there, one person leads to another and you get the credibility and the social proof. While you're doing though, as a business, you need an audience. So how has that gone? How is the audience growth of "Foundr" gone over the 17 months, now you've been doing it.
Nathan: It's slow and steady, right? I've found that most of our growth has come organically from within the Newsstand or within the App Store. Like, that's my best form of marketing, because don't I really, to be honest with you, have much time to go out and do guest blog posts, and, you know, try and hustle up partnerships JVs, business development type stuff. So all of our readers come from finding the app organically in the App Store and also from influencers and awesome people that we interview that promote their feature to their audience.
It's crazy. Some of the reviews that I read, like, you know, we get reviews all the time, five star reviews all the time from, you know, people in Italy. I just got one from someone in Italy saying how much they love the magazine, got someone the other way from Saudi Arabia, one from the States, one from the U.K.
All these random people just finding the magazine, and, yeah, they leave reviews, tell me how much they love it. And there's been some word of mouth, too. Like, it was crazy. Like, I've sometimes randomly add people on LinkedIn. I don't know if I have to say this, that, "Oh, my God, I was actually reading Foundr and subscribed the other day." You know, it's crazy how things travel.
So like I said ,we've got around 20,000 active users and it is growing. At first, you know, it was obviously only 1,000, and 2,000, 3,000, 10,000. So, that's how we're growing pretty much. I haven't really had the time to dedicate growth tactics and really trying to fuel that growth, which is what I'm really excited about when I finish up things in my job.
Yaro: It does sound that the platforms are built for organic distribution of good content. So, you nailed the formula of a well-presented magazine with compelling content, great guests, great interviews, and then because of that your content is being shared, and you probably got featured on the Newsstand or is it there like an iTunes' feature for a magazine somewhere that used to have at some point?
Nathan: Yeah, yeah, yeah. So, like, "Foundr" is one of the top easily, like, always in the top 15 or 10 business investing magazine. So we, even in grossing sometimes and free, like in the free section, sometimes the grossing section, so we sit next to, you know, "Harvard Business Review," "Fast Company," "Forbes," "Entrepreneur," like, "Foundr" sits next to those guys. So that in itself in our rankings, you know, we get a lot of organic traffic and, you know, we're in the what's hot section, we haven't been picked up and been on the front of the Newsstand, but that's something that I'm trying to work on, and that's all about your contacts at Apple.
Yaro: Really?
Nathan: Yeah. Yes. So that's how we get a lot of our growth and through keyword searches. So that's really, really key, you know, we're ranking really high for some certain key words that people type in, like, if you type in "entrepreneur," like, how crazy is this , some girl that's like, I guess, semi-famous singer in America. She contacted me over Twitter and told me personally how much she loves "Foundr," and she's got like, you know, 100,000 followers or something and she's even like a Twitter influencer, she has that blue tick.
And she told me how much she loves "Foundr," and I said, "Oh, thank you." And I was like, "How did you find it?" And she said, "I searched, 'young entrepreneur magazine' in Google." So people do research that stuff, man. But even that's not even in the App Store. But, yeah, people are searching for things, and we come up for a lot of things.
Yaro: Like you said, you never know where are you gonna show up on the internet. You mentioned earlier how your top magazine for free as well as grossing, and I'm sure there's a lot of people who don't really understand how you even make money from the magazine. And what's the difference between those two things I know there's obviously paying subscribers and you said earlier, there's free people. So how does all of that work?
Nathan: Our business model is a subscription-based business model, so we only make money right now from the subscriptions that we sell. So there's a monthly subscription, which is an auto-direct debit monthly subscription, and we have a yearly subscription, a six-monthly subscription and we are also one off issue purchases. So you don't have to subscribe. And yeah, pretty much they are paying subscribers. But then also we give away free content, you know, people who subscribe just to the free content and then they unsubscribe, or people just download the magazine, read the free full issue that we give away and then they might convert four or five months later.
So, yeah, it is a combination between two. So, I always thought that was a bit rich to ask somebody to pay for a magazine they've never heard of. So I've always put, you know, a bit of free content out there so people can read and see what we're all about. And if they're interested, well, that's great. And if they're not that's fine, they at least know what we're about and what we stand for, and what we believe and what we're trying to do. So that's pretty much how we make money through subscriptions. And I plan to do some sponsorships and advertising, too, in the near future.
Yaro: That's all native to the platform itself, right? You decide how much you charge and what you give away for all those pricing. Again, it's a bit technical but it's all possible.
Nathan: Yeah, exactly.
Yaro: All right. So, you know, going forward with this, you know, you're running a magazine which in today's world sounds almost like a bad decision, frankly, because, obviously, the Internet's got so much free content not to mention we've seen the print world, sort of, crumble in the last decade or so with, you know, bookstores going out of business and everything going digital basically, and you are an example of that, you've taken the magazine format and gone digital. Do you think though that because magazines are going digital, you have to be different to what the old print world has done? And, you know, really be innovative about how you build around a magazine?
Nathan: That's a good question, Yaro. To be honest, man, I never woke up one day and thought, "Yep, I'm gonna create Foundr. I'm gonna create a business magazine." I never even thought that, I just knew that I wanted to know what it took to become a successful entrepreneur, and I just wanted to learn. And with "Foundr," I really did feel like there's a lot of noise out there, and I know I just, kind of, roll with it. It wasn't a move that I strategically took. I'm the kind of person that just…I just consume like so much and I love learning. So, I think whatever it is, like, this might sound arrogant, but, I think, whatever choices that I make, like, I tend to fall on my feet because I just find out the answers.
And I think the way the industry is going, like, I think, digital publishing is the direction we're all moving. And what's interesting about "Foundr" is, you know, a lot of publications, you know, print publications that having trouble converting people to pay for content. You know, I don't really have that problem, like, I'm creating a brand from scratch, and people have never heard of "Foundr," but people are still prepared to pay me every month. Pay for "Foundr," pay for the experience, and use us as a resource, as a tool, as a guide.
It's funny because I do get people who say to me, you know, "Nathan, while content is free, like, why would people purchase Foundr?" But people pay for entrepreneur magazine. People pay for "Inc." People pay for "Forbes," like, they've got millions and millions of subscribers, and their content is just content, right? People pay for their content.
So if people are paying for those magazines, and I feel that mine's a happy alternative that's fresh, funky, cool, you know, we really delve deep into the life of an entrepreneur, we really try and give you actionable stuff, and this comes through reviews. So many of these reviews I'm getting from the iTunes store, people say, like, they love having these actionable stuff, they can actually take away. They love how we go deep and really, you know, show the dark side of entrepreneurship. And this actually comes through in the reviews, and this is something that I write that we're trying to do. This is something that I'm just trying to do and it's coming through.
So, if "Entrepreneur Magazine," "Inc.," "Forbes," "Fast Company," these guys are doing it and why can't I? That's the way I see it. And, yeah, look I do believe that the industry is being disrupted as we speak, and I do believe that, you know, in a few years time, this space, like, it's not that big at the moment. I'll be honest, it's nowhere near as big as I had hoped or anticipated.
But I do believe that eventually, one day, things are gonna turn around, and these big magazines are gonna go, "Well, we actually might have to start spending some more time in investing in this space," because a lot of those big magazines they have, you know, so many one star reviews, their platform crashes, people are always complaining, and I don't know for some reason they're not really that fast, and it makes sense because, you know, they just still make all the money from print.
Yaro: It is amazing to think that you're talking, like, you are basically on par with some very well-established magazines, like you mentioned "Inc." and "Forbes," and "Fast Company," these have been around for years. They're very large multi-million dollar publications with huge teams of writers and so forth. And you're talking, like, you're just one of them on this platform, right? I think it's just, It's pretty amazing that you can do that.
Nathan: It's crazy, right?
Yaro: That's a one-man show off the side of a day job as well which is incredible. So, you know, I'd like to know you're trying to build an online platform, an online brand. Now, for the future, are you going to expand outside of the pure magazine newsstand format? Obviously, you know, people listening to a podcast right now, so they know you have a podcast as well, what else are you planning on doing?
Nathan: Well, one thing I found from, like, you know, we get people that unsubscribe and stuff like that and one thing I've found, like I always try and find out, I even like, you know, the other week I randomly emailed like 10 of my subscribers cause I got their email address. A couple of them wrote back to me and I just want to talk to them and just help them however I could. And I also wanted to find out what their biggest problems are, and what I can do to further enhance the growth of "Foundr," and further make it something that, you know, people can't live without.
And one thing that I found first from, you know, asking a lot of questions, speaking to my current customers, speaking to my customers that I want to be my customers, is they're really looking for some sort of community. So I definitely, in the near future, want to have a community of like-minded people on the same road that we're on. And, you know, just have a space where people can get together through membership site or something like that.
Also, it's one thing that I've found is, you know, I interview these people. But actually the real gold, like, a lot of the some of these gold is from the personal questions I ask getting feedback. And what if others could ask, like, the readers what if they could ask their dying questions, so why can't I just…like, what would be really cool is if I bring these people back.
So, like, say, when I interviewed you, you know, we could do a webinar or a live Hangout on Google. Three weeks later or a month later after the show goes live and people can ask you and pick your brain and stuff like that. So, that's something I definitely wanna do in the near future, and when to start doing one more guest blog posting and really trying to grow, I guess, awareness in the space, because I haven't really done much.
Yeah, I think a membership, a place where other like-minded entrepreneurs can hang, is something that it's going to be very big for :Foundr" and I know that that's something that people are dying for. I think that's one of the biggest things with the magazine that I'm working on to further enhance my platform. I'm not sure what else, like, the future holds for me on the show. I just know I love what I'm doing, and I just want to keep spreading the message.
Yaro: Speaking of spreading the message, if there's a person listening to this who's thinking now, you know, "I wanna be like Nathan, too. I wanna start a magazine. I have a subject that I really care about, I would love to publish." And I can see that a magazine stand offers a platform that maybe isn't as crowded as the Internet is. You know, blogging is pretty crowded, podcasting is getting there, the magazine stand, it's getting crowded, but it's certainly the least crowded of those platforms. What do you say to that person who hasn't done anything yet? How do you start a magazine? Where should they begin?
Nathan: I'm a big advocate of the path that I took because, you know, I wouldn't be be here today if it wasn't for doing the MagCast Course. So that's the first thing you can do. You can just make that investment in yourself. You know, it costs reasonable amount of money to purchase a license to be able to publish. Like, you could try and work it out yourself, but it would be very, very difficult, you'd have to…you could potentially, if you really wanted to pay somebody on Elance and outsource and build the app yourself and whatever, but, you know, I know myself personally, if I was going to recommend anything to anyone would be, they want to start a magazine, they should definitely be using the MagCast platform, and it's just super easy to use.
And, yeah, and then you really think about what you want to achieve with the magazine, really dream bigger. I didn't dream knowing is as big as I should have. I think it's a brilliant way to become somewhat of an influencer in whatever niche or space that you want to want to play in. Like, kind of, people that I could speak to, like, why would somebody want to speak to me before then? You know, it can be tough. So having that magazine as a tool to leverage getting in touch with that person is very, very powerful.
Like, who wouldn't want to be on the cover of a magazine? Even if they never heard of the magazine, and then you can show them examples of absolutely amazing graphically design cover, you know, especially if somebody has an ego that they love that man. So, yeah, I think, you know, just starting the course. You know, if it's the first time, you know, it's nice to have your hand held, because it can be difficult for your first business.
Like, even though, you know, I created the magazine as my first real business, by doing that, I've got the confidence now to go off and do another business. And it might not even be anything to do with the magazine, but, you know, around online business or something like that. Like, I have attained the skills. I've got a really solid network now that I can go and do other things. So it's definitely a great way to jumpstart your career and entrepreneurship.
Yaro: So you take the course, and then, you've got access to the actual technology, the software you need to upload a magazine. I'm assuming, if we're following in your footsteps, we need to hire someone who designs, like, a layout, right?
Nathan: Yeah.
Yaro: We need a designer. And then, you didn't have copy editors or anything other than yourself or the actual words at the start did you?
Nathan: No, no, no. I didn't have any copy editors. I was just doing it all myself. Probably not doing the best job, but I had to ship every month. So, you know, if I did see a typo after I had to publish it, I'd have to, you know, edit it and publish it again. So, yeah, look, the biggest core thing you need is a really good graphic designer. Preferably somebody that has experience with magazine and design layout, but, you know, not always necessary…just someone…like, just a really good designer. Somebody that can pick it up.
And, yeah, you can do that by going on Elance or Odesk or Freelancer. And, yeah, you can get somebody quite cost-affordable. Like, the cost of production for doing a digital magazine compared to a print magazine is ridiculously crazy cheap.
Yaro: All right. So we've given people how to get going, how to get audience, which sounds, like, it's just a lot of organic growth, how to produce the content, how to source interviews. The technology to upload, and how you can reach powerful people for your interviews. Is there anything else Nathan that we need to touch on here we should have covered, you know, process and where are you going in the future with "Foundr." So any last tidbits of information to throw out there before we wrap it up?
Nathan: I guess, for anybody listening to this, I don't know where you are in your journey, or whether you go to business, or you want to start a business, or whatever it is. But, you know, if there's anything that I've learned that I'd like to impart on people, is that you just. kind of, want it bad enough, like, you know, and that's not to say that I've hit the big time made it big or anything like that, but I just got so sick and tired of living a mediocre life that I just wanted and more, and I know that there's so much more out there.
And, like, I've seen, like, I see it every day now from the people that I speak to, they travel around the world like you Yaro, you live the leapt-off lifestyle. Like, man, I see that as living the dream. And, you know, anybody listening that is definitely possible, you know, and I'm just about to start living my dream. So that's where I want to finish off on.
Yaro: Awesome, Nathan. Well, hopefully everyone's left feeling inspired to live their dream as well, and obviously, if a magazine is part of it, then Nathan is definitely one of the guys to listen to for publishing a magazine in the world of new media with online digital magazine. So, Nathan, thank you for letting me be the first person to do an interview of you on your podcast. And, yeah, good luck with everything you're up to, man. I know it's going to keep growing, and who knows where you'll be in the next 17 months from now. Maybe we need to do part two of this interview.
Nathan: Yeah. Well, look, it's definitely exciting times. So, yeah, look, I just want to say thank you for flipping the switch and interviewing me, Yaro. I really appreciate it.
Yaro: No worries, Nathan. I will talk to you soon.
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