text:
Choosing is an expensive operation (in terms of time and energies), so people tend to decide quickly what they want to do. Often, if they do not find what they are looking for or do not receive the right incentive, they will abandon their search. Based on this assumption, big companies like Amazon or Netflix have developed product and service recommendation algorithms, with the goal of maintaining the consumer engagement and showing the best products.
Help me deciding
As Jeff Bezos says, "We don't make money when we sell things. We make money when we help customers make purchase decisions." And this is so true: the user experience is better if the decision time is also reduced, it is not just a customer journeySi tratta del percorso decisionale compiuto da un utente nel... More but also a decision journey.
The users, with their traceable behavior, "release" enough data to expect personalized experiences. Artificial intelligence algorithms therefore are used for this purpose: to propose the most interesting content for the single customer and create a fluid process of choice (avoiding, among other things, that the user focuses his attention elsewhere). It is obvious that this contributes to increase the sales and the customer's lifetime value; a personalized experience is undoubtedly one of the main components for the customer's loyalty.
How does an artificial intelligence algorithm work in marketing? The Netflix case.
Following this article (ACM Transactions on Management Information Systems, Vol. 6, No. 4, Article 13, Publication date: December 2015), we can explain how Neflix has used artificial intelligence to improve the user experience. We will describe the idea behind some of their algorithms to understand how artificial intelligence works in marketing automationPer marketing automation si intende un approccio, oltre che ... More.
The first question Netflix asked itself was: What information should we consider to offer our clients something they might like? The first analysis, which date back to some years ago, focused only on the rating: they calculated how many stars the users had given to movies and, based on that, the algorithm selected similar products.
The change happened when Netflix started to analyze other elements: for example, when and how movies were viewed (type of device, day of the week, time) how the users found them, etc. They also started to consider which content was recommended, but not clicked, and to use the algorithm's failure as source of information for the algorithm itself. People leave a lot of information just by using the product… why not using them?
This idea started the creation of several algorithms that "collaborate" with each other's. The first one is called PVR (Personalized Video Ranker) and it is based primarily on customizing individual user preferences on the entire catalog. The second one is the Top N video ranker that aims to find the best recommendation from the catalog focusing only on the top overall rank of all the users.
All the algorithms, along with the amount of products shown, contribute to what is now called the Netflix Experience.
How does artificial intelligence work in marketing automation?
The machine learning is a continuous learning process. In the marketing environment, specifically, it analyzes all the data the user left every time he interacts with the brand. What do algorithms analyze? The products a user has bought , his purchasing habits (hours, days, time, devices), what he saw on the website, the type of channel he used to contact the company, the emails he clicked and the posts he read on Facebook, as well as many other relevant variables to offer the best customer experience. Today technology allows platforms to collect and standardize all kind of information, online and offline, to improve algorithms every day.
Not all the marketing automationPer marketing automation si intende un approccio, oltre che ... More platforms are alike and the big difference lies in the artificial intelligence. Some operate exclusively following pre-established patterns and they work only whether or not a setting is triggered. We can say that they execute orders after the user has done or not a specific action (e.g. e-mails notifications after a click).
On the other hand, those based on machine learning, learn constantly and make decisions instead of people, by aggregating the information in a way that would be impossible for an operator. The artificial intelligence in marketing automationPer marketing automation si intende un approccio, oltre che ... More is therefore proactive and uses data not only to react to past stimulations, but above all to predict what the users will want.
Finally, here is a reading about a survey by Smart Insight that explains why the predictive marketing is one of the huge trend of 2017. Did you know that?


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text:
Check out the latest questions and Answers , Google AdWords Search Exam Answers 2019.
1.An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?
- underwater digital camera
- underwater camera case
- camera for use under water
- underwater lens camera
2.You might analyze exact match impression share data to get an idea of:
- the percentage of eligible impressions you received for searches that exactly matched content on your landing page
- the percentage of eligible impressions you received for searches that exactly matched your keywords
- the number of eligible impressions your broad match keywords received
- the number of times your ads were shown on the Search Network
3.According to Google data, 70% of mobile searchers who've recently made a purchase have:
- visited a business's website from the search results page
- clicked to call a business from the search results page
- called a similar business from their phone
- saved a business as a contact on their phone
4.Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
- Lots of his site visitors are 49ers fans
- Most people clicking on his ad already own at least 1 baseball cap
- Lots of his site visitors are signing up for his baseball trivia newsletter
- Most of his customers are watching a ballgame when they visit his site
5.You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they've arrived in France. What language and location should you target?
- English; the United States
- French and English; the 5-mile radius around the bed and breakfast
- English; the 25-mile radius around the bed and breakfast
- English; southern France
6.How would you determine the clickthrough rate (CTR) for a client's search ads?
- Divide the number of clicks the ad gets by the number of impressions it gets
- Evaluate the number of clicks the ad accrues per day
- Divide the number of impressions the ad gets by the number of clicks it gets
- Divide the number of impressions the ad gets by its average position
7.According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
- Shoe stores near me
- Shoe store addresses
- Shoe store sales
- Great shoe stores
8.Which statement about ad extensions isn't true?
- They show additional information about a business
- They can help improve click through rate
- They often appear below the organic search results
- They tend to improve an ad's visibility
9.If you want to target ads to only people who speak Spanish, you can:
- in your ad text, make a reference to Spanish speakers
- have Google translate your ad and keywords into Spanish
- write your ad and keywords in English and target the Spanish language
- write your ad and keywords in Spanish and target the Spanish language
10.You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use this information to:
- increase the budget for all of her campaigns that contain these queries as keywords
- increase the bids for the keywords that include the terms "boat," "snorkeling," and "beachside"
- create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
- lower the budget for all of her campaigns that contain these queries as keywords
11.You own a pet-supply store with various category pages on your website, and you've set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword "dog treats" could be something like:
- http://www.dogtreatseasytrackingdestinationURL.com
- trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
- http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
- http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
12.Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
- Combining the accounts for streamlined reporting
- Using 1 conversion code snippet with cross-account conversion tracking
- Setting up automated conversion rules for both accounts
- Using multiple conversion code snippets with single-account conversion tracking
13.The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
- Keyword Planner
- Custom ad scheduling
- Managed placements
- Automatic bidding
14.An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
- French people visiting Switzerland are searching on Google for information about Switzerland
- Swiss people are searching on Google for information about Switzerland
- People located in France are using Swiss-related words like "hotels in Switzerland"
- People located in Switzerland are searching using France-related words, like "hotels in Paris"
15.How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
- It bids a static CPC value based on the current maximum CPC settings
- It uses conversion history to set higher bids when a conversion is more likely
- It adjusts CPC bids based on existing bid adjustments
- It sets CPC bids as one-tenth of the current CPA bid setting
16.The format of a Shopping ad is different from that of a standard text ad in that it includes:
- a product image, title, and price
- a product image, title, price, and merchant name
- a product image, background color, and price
- a product image, title, price, and extension
17.You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
- Receive fewer conversions while paying more on average per conversion
- Receive more conversions while paying less on average per conversion
- Receive fewer conversions while paying less on average per conversion
- Receive more conversions while paying more on average per conversion
18.One factor the Google Ads system uses to calculate an ad's actual cost-per-click (CPC) is the:
- maximum CPC bid of the ad showing in the #1 position on the page
- maximum CPC bid of the ad showing one position lower on the page
- location targeting of the ad showing one position lower on the page
- cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
19.To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
- use Keyword Planner to evaluate how the campaign might perform better on search partner sites
- segment the campaign's data by network and evaluate its performance on search partner sites
- review the Overviews page to see the top searches on Google.com that caused your ads to display
- evaluate the campaign's performance on search partner sites vs. display partner sites
20.Jose has a limited Google Ads budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
- Replace his 3 most expensive keywords with lower-priced keywords
- Slightly lower bids
- Choose accelerated instead of standard delivery
- Slightly raise bids
21.Dynamic search ads would be most helpful for:
- a global, online clothing retailer that changes its inventory seasonally
- a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
- campaigns that need to reduce exposure on competitive keywords
- moving an ad's position dynamically in whatever direction a person's eyes are looking
22.Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?
- Put the ad headline in all capital letters
- Put special characters in the ad headline
- Include his business address in the ad text
- Include his keywords in the ad text
23.With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
- By the minute, based on the length of the call
- The same as when someone clicks on an ad
- Flat fee, based on the caller's phone model
- Negotiated in advance, with bulk discounts
24.Your client sells gardening supplies online. You suggest she use sitelinks because they can:
- be used with Shopping campaigns
- take people to blogs about gardening
- take people to subpages on her site about gloves, tools, and fertilizer
- bring people to her site from blogs about gardening
25.You can add a "+" modifier in front of the words in a broad match keyword to:
- indicate that this keyword should be dynamically inserted in your ad text
- override a negative keyword with a positive one
- specify that someone's search must include certain words or their close variations
- specify that certain words and their close variants be prioritized
26.Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
- Use sitelink extensions
- Include a link to her mobile website in her ad
- Add a call-only extension to her ad
- Add a mobile-app extension to her ad
27.How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?
- They can give her an idea of how often someone clicked on her ad
- They can give her an idea of how often her ad is shown to potential customers
- They can help her evaluate how engaging her ad is to potential customers
- They can help her calculate how often someone clicked on her ad and then converted
28.True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.
- True
- False
29.Heather has a mobile app she wants people to keep using once they've downloaded it. How can she make it more engaging?
- Set up custom deep links
- Add some large, memory-intensive graphics
- Use the bid strategy "Maximize engagement"
- Customize the app for each format (phone, tablet, computer)
30.To optimize a client's campaign to get the most out of her mobile advertising, you can:
- set shorter conversion windows to capture users who convert after researching on multiple devices
- edit the campaign's ad text to include information about how customers can purchase her product on their computers
- use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
- set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
31.An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What's the most likely cause?
- The advertiser's landing page is down for maintenance
- The advertiser's budget has been depleted
- The edited ad is less relevant to the keywords in the ad group
- The edited ad has a lower conversion rate
32.You have a budget of US$75 per day for your client's Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
- Use bid simulators to see CPC estimates
- Try various CPC amounts to determine the average
- Raise your max. CPC to US$3 to cover possible competitive bids
- Bid across multiple ad groups to determine the average
33.After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean's experience?
- Remove the pop-ups
- Ensure that the pop-ups get Sean's attention
- Ensure that the pop-ups relate to the search
- Remove all but one of the pop-ups
34.True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
- True
- False
35.The keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?
- Buy flower-arranging books
- Buy Gardening Books
- Buy keyword books
- Buy plant books
36.If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
- Universal App
- Display Network
- Search Network with Display opt-in
- Search Network
37.Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What's the final cost each time his ad is clicked?
- The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
- The average amount charged each time someone clicks on his ad
- The projected maximum cost-per-click (max. CPC)
- The average amount needed to make the ad appear somewhere on the page
38.You have an online electronics business and you've set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
- Brand names of your top competitors' cameras
- General phrases related to photography, like "camera lens" and "camera base"
- Words in your ad text, like model names of digital cameras
- Words from headlines on your website, like "electronics" and "sale on cameras"
39.A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won't raise his Quality Score?
- Improving a lower-level page on his website
- Reducing prices on his inventory
- Adding an extension
- Using the Shopping ad format
40.High quality ratings for an ad can:
- increase how often people click on it
- be achieved with an increase in bid
- increase its average cost-per-click (avg. CPC) bid
- improve its position
41.Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:
- optimize your client's ad text
- adjust your client's budget
- All of the listed answers are correct
- optimize your client's keywords
42.Each of these are benefits you'd expect from Shopping ads except:
- free listings
- better-qualified leads
- ease of targeting without needing keywords
- more traffic and leads
43.You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they're searching on Google or surfing a pet-supply website?
- Display Network
- Search Network
- Universal App
- Search Network with Display opt-in
44.In order to differentiate ads from those of competitors, advertisers should:
- use exclamation points and words in all capital letters
- mention competitor offers and prices
- use special characters, such as asterisks or hashtags
- include prices and promotions
45.Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
- She prefers not to limit ad exposure, regardless of when the restaurant is open
- Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day
- She can't afford to run ads at all times of the day and on all days of the week
- Her "goal' is for people to visit her website
46.The majority of consumers want ads customized to their:
- country or nationality
- age group
- interests and hobbies
- city, zip code, or immediate surroundings
47.If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
- create a Universal App campaign
- add a call extension
- include the word "install" in the ad text
- add a sitelink extension
48.An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?
- Make changes to improve the components of Quality Score
- Change keyword match types from exact match to phrase match
- Lower bids on keywords with a low click through rate (CTR)
- Review impression share data to identify missed opportunities
49.To create a customer experience that's relevant and useful at every touchpoint, a search advertiser should focus on:
- running ads only on mobile devices
- launching a cross-device campaign
- carrying over the theme of her traditional ad campaign to her online campaign
- addressing consumers' needs
50.You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
- Keep each keyword to a single word, rather than a phrase
- Set a theme for each ad group and choose related keywords
- Set a theme for each campaign and choose related keywords
- Include more than 50 keywords in 1 ad group
51.Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What's the best way to achieve this?
- Lower her maximum cost-per-click (max. CPC)
- Raise her maximum cost-per-click (max. CPC)
- Lower her Ad Rank
- Add a second type of extension
52.An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?
- 20-70% off LCD monitors
- BUY affordable LCDs
- Cheap, cheap, cheap monitors
- **Free** shipping on LCDs
53.Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
- Phone calls
- Apps
- Imports
- Website
54.You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {KeyWord:Chocolate}". Your headline could look like this:
- We sell Dark Chocolate
- We Sell dark chocolate
- We Sell chocolate
- We sell dark chocolate
55.Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can't do with an individual account?
- Access the Google Ads Application Programming Interface (API)
- Use a single sign-in for all accounts
- Upgrade multiple manager accounts
- Upgrade each individual Google Ads account
56.Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
- It's obvious on the landing page that she's selling greeting cards
- The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
- When people click the ad, they're taken to the get-well category
- Some of her keywords are on the landing page
57.Why would the data for a Search Network campaign show conversions but no view-through conversions?
- A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
- A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn't click, and later converts on the site
- A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
- A view-through conversion is counted when someone sees an ad in Google Search and calls the business
58.The strategic use of different marketing channels affects:
- payment methods
- target-customer demographics
- the average amount of each sale
- online purchase decisions
59.Which is a best practice for writing an effective text ad?
- Talk about yourself and your business
- Use a passive verb in the headline
- Write several ads and see which one performs the best
- Make the text different from what's on your landing page
60.True or false: Adding an extension to a text ad improves an advertiser's Quality Score.
- True
- False
61.Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad's final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
- Keywords
- A landing page
- Headlines
- Ad extensions
62.You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching child care on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
- the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter
- the mobile version of the facility's website as the landing page, and uses an interactive video showing current students and teachers reading together
- a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client's business is located
- a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client's website
63.According to Google data, after seeing an ad on their smartphone, more than half of people:
- go to a store and buy the product
- do a mobile search
- go to the company's website and buy the product
- send a text
64.Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?
- "We sell custom t-shirts!"
- "Custom Tees, Click Here"
- "Free shipping on CuStOm Ts"
- "Design Your Own T-shirt"
65.An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
- Try a different automated bid strategy
- Specify the bid amount for each individual campaign
- Increase the target CPA bid
- Set the campaign budget to a 30-day cycle
66.Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What's the best way to do this?
- Insert the Google Ads clock icon in each ad
- Use the "Countdown" function
- Use the "Sale duration" function
- Note the sale end date in the text
67.Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?
- "prescription" and "glasses"
- "glasses" and "wine"
- "drinking" and "glasses"
- "wine" and "drinking"
68.Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it's improving her campaign performance?
- Monitor overall changes in clicks received
- Compare average CPA and conversion rate before and after using target CPA bidding
- Install a new conversion tracking code
- Enable and disable target CPA bidding every other day to observe differences
69.Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?
- A page showing both laptops and desktops
- A computer store homepage
- A page showing a tablet
- A page showing laptops
70.You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
- Increase the mobile bid adjustment for the campaign
- Decrease the mobile bid adjustment for the campaign
- Decrease the number of mobile-optimized text ads
- Increase the number of mobile-optimized text ads
71.You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
- Use target outranking share bidding
- Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages
- Raise the target cost-per-acquisition (CPA) bid
- Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn't spent in the morning
72.Which is a best practice for optimizing a landing page for Google Ads?
- Easy-to-navigate content
- Prominent headlines in several font styles and sizes
- Several links to related websites
- The same programming language across the whole site
73.If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
- highest maximum cost-per-click (max. CPC) bid
- highest Ad Rank
- highest cost-per-acquisition (CPA) bid
- lowest maximum CPC bid
74.Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
- A CPC bid is one factor that affects Ad Rank
- An increased CPC bid leads directly to a small increase in Ad Rank
- An increased CPC bid leads directly to a large increase in Ad Rank
- A CPC bid only affects Ad Rank on the Search Network
75.A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?
- The home page, showing 5 types of bouquets that include roses
- The page showing rose bouquets
- The page on which people can sign up for coupons
- The "Contact us" page
76.Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
- Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
- Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
- Ad spend should always be 7% of revenue, which should be used as the target ROI
- The company's email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
77.A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
- Create several campaigns with 2 ad groups each: dine in and takeout
- Create 1 campaign with an ad group for each menu item
- Create 1 campaign with an ad group for each restaurant location
- Create 1 campaign with an ad group for all restaurant locations
78.You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?
79.Small-business owner Marcos set up his Google Ads campaign by thinking of "obvious" keywords off of the top of his head. What's one way he might improve them?
- Stick with the current keywords for 2 months to collect enough viable data
- See the suggestions on the Opportunities page
- See the suggestions on the Keywords page
- Click the "Automatic keyword refresh" button
80.A successful Google Ads text ad:
- has a wrapping headline and at least 2 paragraphs of text
- mentions at least 4 key selling points
- talks about the advertiser's reputation
- ties the call-to-action to the landing page
81.An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:
- has fewer than 15 conversions in the last 30 days
- is using Google Analytics
- has fewer than 5 conversions in the last 15 days
- is using another automated bid strategy
82.Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers?
- Ad group data that you customize with the Report Editor
- Ad average position metric from the paid & organic report
- Top of page rate metric from the Auction insights report
- Average position metric from the Auction Insights report
83.A furniture store owner is creating her first Google Ads campaign. What's the best way to group her products?
- Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
- Group them in a single ad group
- Create a new campaign for every bed she sells in her store
- Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
84.You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
- estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs
85.You can use target cost-per-acquisition (CPA) bidding to help:
- get as many clicks as possible within your budget
- generate more clicks than manual bidding would generate
- get as many conversions as possible within your budget
- get as many conversions as possible within a flexible budget range
86.According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
- About 50%
- About 20%
- Nearly everyone who's ready to buy
- About 10%
87.How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?
- Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets
- Cost-per-conversion data can indicate whether her profit will increase
- Knowing the cost-per-conversion can help her better optimize the campaign's keywords
- Cost-per-conversion data can be compared with competitors' cost-per-conversion data
88.Which option can you use to capture potential business later in the day, even on a limited budget?
- Bid allocation
- Bid capping
- Ad automation
- Ad delivery
89.Roxanne's online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
- Add a location extension to her ad
- Use the Shopping ad format
- Increase her maximum cost-per-click (max. CPC) bid
- Increase the number of keywords in each ad group
90.Keyword Planner can do all of these things except:
- provide historical statistics on search volume
- Show search volume trends
- provide Quality Score estimates and validate keywords
- suggest keywords and ad groups that may not have occurred to you
91.Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, "Sweet & spicy coconut," with related keywords like "coconut snacks" in a single ad group?
- To show ads promoting "Sweet & spicy coconut" to people searching for that flavor
- To show ads promoting all the flavors to people searching for "gourmet popcorn"
- To make sure "Sweet & spicy coconut" continues to be the bestseller
- It's most efficient to have a single ad group
92.You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
- Portfolio Simulator
- Bid Simulator
- CPC Simulator
- Keyword Simulator
93.An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
94.Which statement is true?
- Call-only ads are available exclusively on the Display Network
- Ads with call extensions only let people call the business
- Call-only ads only let people call the business
- Call extensions send people to a landing page with a phone number
95.What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?
- Forecast data
- Historical conversion data
- Manual bid changes
- Test conversions
96.Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?
- [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)
- [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
- [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
- US$1500 (revenue) / US$1200 (cost + Google Ads spend)
97.If your campaign's daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
- Up to US$24
- Up to US$21
- Up to US$20
- Up to US$30
98.You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing the bids for her campaigns, and you're looking for ways to save time and optimize. How can you most effectively do this?
- Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
- Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
- Create 1 campaign and apply target search page location bidding to drive visibility and reservations
- Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
99.You're using target search page location bidding. You know it's working because you see your ad:
- on the first page of Google search results or in the top positions
- repeatedly mixed in with the organic search results
- on the second page of Google search results or in the second positions
- at the bottom of the every page of search results
100.Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor's in search results when people enter keywords like "sailing excursions on San Francisco Bay." Which automated bid strategy could help him attain the top position?
- Target return on ad spend (ROAS)
- Target outranking share
- Maximize clicks
- Enhanced cost-per-click (ECPC)
101.AdWords Editor lets users do all of these things except:
- export and import files
- simultaneously make edits to multiple accounts online
- keep working while offline
- view statistics for all campaigns
102.What can you learn from attribution reports?
- Budget usage for all Search campaigns, including limitations and opportunities for more traffic
- The number of conversions the same customer completes after clicking an ad
- The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
- The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign


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Antique English or Canadian ? Brass Model Anchor
£85.00Add to basketContact Us
We believe this interesting item to be Early 20th Century and possibly of either English or Canadian origin. Of fine heavy quality and clearly of nautical significance, the piece is hinged at two points, and is marked B C S R, but as to it's intended purpose, we presently remain in the dark. Is it in fact simply a finely constructed model ? It has been suggested to us that the initials may stand for the British Columbia Sugar Refinery, many references to which may be found at the City of Vancouver Archives website. We are pleased to acknowledge and to extend our Thanks to Jeffrey White, at { firstname.lastname@example.com } for this information.
Height ~ 17.20 cm. / 6.75 inches ~ Width ~ 10.20 cm. / 4.00 inches ~ Depth ~ 4.50 cm. / 1.75 inches ~ Year ~ Circa 1915.
- Category: Brass
- Stock: In stock
- Weight/Size: Very Small


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I grew up hearing and reading that it's not wise to spend time under the sun between 11am and 3pm, and to use sunscreen all the time, year round. My mother lathered my brothers and I in sunblock whenever we spent time at the beach as kids, reapplying it every time we came out of the ocean. Even in my carefree teenage years, this was so ingrained in my mind that I obediently waited till later in the afternoon to catch the last rays of sunshine once they had lost most of their dangerous potency.
But my view about the sun changed somewhat when I took a class with a Chinese medicine doctor in Peru who recommended going out in the sun without sunblock and with large portions of skin exposed right at the time when the sun is the strongest (around noon). He recommended we did this for 20 minutes each day to meet our vitamin D needs. He also talked about all the chemicals we absorb through the skin each time we apply sun screen, and mentioned the fact that even though the sunscreen industry has boomed in the past couple decades, skin cancer hasn't gone down, but up instead. Becoming aware of this changed my relationship with the sun and with sunscreens.
Even though it's called a vitamin, vitamin D is really a hormone produced by our body. This hormone is essential for proper immune function and strong bones, and we create it when our skin comes into contact with the sun. I remember my aforementioned teacher arguing that people in hospitals would recover much quicker and many of those who die wouldn't if they spent time out in the sun instead of being trapped in those gloomy hospital rooms. He also pointed out that part of the reason why so many people acquire life threatening diseases these days has to do with their compromised immunity due to a vitamin D deficiency…caused by too little sun!
So first of all, to protect your overall health, I would recommend spending some limited time—not all afternoon—out in the sun without sunscreen whenever possible. Whether you do it for five or 20 minutes (and this may depend on your skin tone—the darker your skin, the longer it takes to absorb the necessary UVB rays which are then transformed into D in your body), and whether you do it at noon, early in the morning, or late in the afternoon, will depend on who you believe, as there are many different theories out there about what's optimal. Some medical professionals recommend taking oral tablets of Vitamin D rather than sunbathing to absorb the necessary hormone.
If you should decide to spend some time in the sun—whether you do it every now and then or on a regular basis—your skin will be better off protected by a good, non-toxic sunscreen.
So what should you look for when picking a sun lotion?
- Look for mineral-based sunscreens with zinc oxide and/or titanium dioxide, which offer good protection against both UVA and UVB rays, and are not harmful.
- Avoid sprays as they pose an inhalation risk and don't provide an even coating of the skin.
- Avoid products that contain retinyl palmitate (a form of vitamin A that damages the skin and may actually speed the development of skin cancer), and oxybenzone (a UV filter that is also a hormone disruptor and allergen).
Two good mineral-based sunscreen I recommend are Live Live and Organic's sunscreen, and Raw Elements. For a longer list of good sunscreens, which you can filter by categories (for sports, for children, etc.) check out the Environmental Working Group's guide to sunscreens.


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Nebraska head coach had one last task to complete with UCF before moving on to Lincoln full-time, and it was one he did not feel would end well. In the postgame celebration in the locker room as UCF celebrated their Peach Bowl victory over Auburn to complete a 13-0 season, leading UCF a case to claim a national championship, Frost reportedly admitted to his UCF players he was skeptical about their chances of winning the game.
"Coming back and trying to help you win this thing, if I'm keeping it real, I didn't think we had a damn chance because of all the circumstances surrounding it," Frost reportedly told his team, according to The Orlando Sentinel. "But you guys found a way to dial it in, you found a way to play harder than them."
The quote comes from a featurette video produced by UCF honoring the latest accomplishment. You can hear the quote in the last couple of minutes of the video.
In the video, Frost tells UCF players he will be heading off to Nebraska to try and put together another group of players that have a similar bond to the ones UCF had during their undefeated run. UCF has hired former Missouri offensive coordinator Josh Heupel to be the next head coach, while Frost is now working at Nebraska.


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A mother in Michigan believes "medicine" she makes at home is curing her child's brain cancer. Becky F. posted an update on Facebook announcing her success using marijuana to heal her daughter's cancer. She believes that distilling marijuana in coconut oil will keep her daughter cancer free for life, cure her seizures, and replace her daughter's need for additional chemotherapy and radiation.
According to Becky, her daughter suffers from multiple illnesses including seizures pain, nausea, and brain cancer. Her daughter has undergone numerous brain surgeries, chemotherapy, and radiation to treat the disease.
When doctors discovered her daughter's brain cancer returned, Becky decided to take matters into her own hands. Becky decided instead of putting her daughter through radiation and chemotherapy that she would treat her daughter's cancer with marijuana.
In her post, Becky said,
"Can you guess what I'm doing?!
No I'm not getting high… no I'm not doing anything illegal… no I'm not making the wrong choices…I am making my daughters medicine for the next 90 days! Medicine that she will need probably for the rest of her life to keep her from having cancer.. for the THIRD TIME!"
Following her exciting announcement, Becky went on to list the benefits her daughter has experienced. Becky believes her concoction of marijuana and coconut oil has eliminated her daughter's cancer, reversed brain damage, stopped seizures, replaced chemo and radiation, and has kept her cancer free for two years.
But no matter what you call it or what your opinion is on this, it doesn't change t the fact that:
THIS saved my daughters life!
THIS reversed side effects from radiation to her brain that were supposed to be permanent!
THIS has taken the place of keppra to stop seizures
Cannabis has taken the place of OxyContin and morphine after a 2nd brain surgery!
Cannabis took the place of zofran and to control nausea and vomiting!
THIS took the place of periactin and megace to increase her appetite!
Cannabis took the place of Benadryl and sleep aides to help her sleep!
THIS took the place of all the chemo meds and complete cranial spinal radiation they wanted to do on my daughter when she relapsed!
And THIS CURED MY DAUGHTERS BRAIN CANCER AND HAD CONTINUED TO KEEP HER CANCER FREE FOR ALMOST 2 years!
After she uploaded her post, commenters went wild. Mothers with sick children asked Becky for advice on how to treat their children. One mother asked Becky if marijuana would cure her daughter's neurodegenerative disease.
Other parents of children with cancer, asked Becky if abandoning chemo and radiation will cure their children. One mother asked Becky if she could help her treat her daughter's and her own lung cancer.
As more people jumped onto Becky's promise of a cancer cure, others started to push back on her claims. According to the American Cancer Society marijuana is not proven to treat, prevent, or cure cancer. However, marijuana is approved in many states to manage symptoms associated with cancer and cancer treatment.
Cancer patients that use marijuana can see improvement in appetite, pain, and nausea.
"There have been some early clinical trials of cannabinoids in treating cancer in humans and more studies are planned. While the studies so far have shown that cannabinoids can be safe in treating cancer, they do not show that they help control or cure the disease.
Relying on marijuana alone as treatment while avoiding or delaying conventional medical care for cancer may have serious health consequences."
Becky's claim that the cannabis cured her daughter's cancer is unfounded. The American Cancer Society indicates that the only benefits from cannabis or marijuana are when the plant is smoked or eaten. Reducing the plant into an oil extract has not been studied.
Additionally, there is little to no evidence that cannabis oil can help with nausea, vomiting or pain.
"A number of small studies of smoked marijuana found that it can be helpful in treating nausea and vomiting from cancer chemotherapy.
A few studies have found that inhaled (smoked or vaporized) marijuana can be helpful treatment of neuropathic pain (pain caused by damaged nerves).
Smoked marijuana has also helped improve food intake in HIV patients in studies.
There are no studies in people of the effects of marijuana oil or hemp oil."
Although her method is not studied nor approved to treat cancer, Becky fought back against attacks by commenters. One commenter, Amanda, suggested Becky's claim provided false hope to desperate people. Amanda became worried about Becky's claims because Amanda's uncle died from the same form of brain cancer.
In their exchange, Becky shared a copy of her daughter's MRI from 2017. Following the 2017 MRI, Becky said her daughter had brain surgery. Doctors recommended chemotherapy and radiation, but Becky declined these treatments. Instead, Becky opted to use marijuana oil to treat her daughter.
Becky provided a copy of her daughter's MRI written report. The report indicated the presences of a lesion in the brain. The radiologist noted lesion growth from August 2017 to February 2018.
Commenters pushed back and insisted that the MRI report does not indicate remission or cancer cure. Additionally, Amanda pointed out that the MRI proves that her daughter has on-going issues and a lesion.
Even though numerous people pushed back, others cheered on Becky for choosing marijuana for her daughter. Several people shared their success using marijuana to treat chronic pain and nausea. However, no one in the comments said marijuana had successfully cured their cancer.
Becky's daughter has an aggressive form of brain cancer called Medulloblastoma. The disease produces tumors throughout the brain and spinal cord. Tumors are fast growing, and aggressive treatment is needed to stop cancer's progression. Surgical resection of the tumors followed by chemotherapy and radiation has proven to slow the progress of the disease.
According to St. Judes, medulloblastoma has a 70-80% survival rate if the tumors have not spread to the spinal cord. If the tumors spread to the spinal cord, Â the survival rate is 60%. Children under age three at diagnosis have the poorest prognosis.
Becky's daughter has undergone multiple resections and rounds of chemo to treat her cancer. Due to this fact, there is no way to determine the effectiveness of cannabis in treating the disease.
Even though her claims sound miraculous, there is no likelihood that cannabis cured her daughter. Nor should her statements be used as a reason for a patient to abandon traditional cancer treatments.
Alternative medicine is not proven for cancer treatment. People that use alternative therapies instead of chemotherapy and radiation are five times more likely to die. While her daughter may be in a phase where her cancer is not growing as quickly, reports do not support Becky's claims.
Finally, please do not believe unbelievable claims on the internet.
*Katie Joy is a blogger and freelance writer. Her work is featured on Upworthy, Huffington Post, Yahoo Parents, Mamamia, Daily Beast, Cafe Stir, Newsweek, Jezebel, and The Daily Mail. She writes articles on parenting, disability advocacy, debunking pseudoscience, atheism, and crimes against women and children.
Source: https://www.patheos.com/blogs/withoutacrystalball/2019/01/mother-claims-marijuana-has-cured-her-daughters-cancer/


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Catarrh is a disease mostly associated with cough. A cough is a common reflex action that clears the throat of mucus or foreign irritants. Coughing to clear the throat is typically an infrequent action, although there are a number of conditions that can cause more frequent bouts of coughing, such as Catarrh.
Thus both works together – Catarrh and Cough. Catarrh is gradually observed when an individual starts sneezing frequently, and the accompany of a discharge of either a clear (liquid) water, or what is far often the case, a profuse, thick, yellowish and extremely offensive matter, which forms one of the most characteristic features of the disease, confirms the presence of catarrh.
Catarrh is a disease of the mucous membrane lining the nasal (walls) passages and those cavities of the head communicating with them.
The patient is seen releasing light or thick yellow mucous liquids from the nose or mouth. Catarrh is caused by the body's natural defenses when the immune system – reacts to an infection or irritation.
The patient is seen releasing light or thick yellow mucous liquids from the nose or mouth. Catarrh is caused by the body's natural defenses when the immune system – reacts to an infection or irritation.
When this occurs, the immunity system sends out the white blood cells [leucocytes] to the source of the infection or irritation, which then releases molecules that cause the mucous membranes to swell and produce mucus in response to the infection or foreign substance.
Features of Catarrh
1. Catarrh often starts slowly and then it latter becomes more aggressive. Although might not be life threatening.
2. The sufferer coughs out thick liquid substances from the mouth and also sneezes out liquid substances from the nose.
3. In severe cases, pains might be felt at the nose and throat. Due to frequent coughing and sneezing which causes strain on those parts of the body.
4. The sufferer might have problems in breathing properly, as the thick liquids can block the nostrils. Making it hard for one to breath. It often stops when one has a hot or warm bath or takes stimulants e.g., Hot coffee or drugs
5. It can serve as a stepping stone for headache and fever.
6. It can cause the loss or impairment of smell or hearing.
Any inflammation of the mucous membrane of the throat or nose is favorable to the production of Catarrh.
Ordinary colds, if neglected or aggravated by additional exposure, are very apt to become chronic and run into Catarrh, and are the cause in nearly two-thirds of all the cases that present themselves. Scarlet fever, measles, diphtheria, and all the diseases affecting the throat, the inhalation of dust, impure atmosphere or water vapors, are among the most frequent causes of catarrh.
Prevention of Catarrh
1. By keeping our environments clean, free of irritating particles. Dust and smoke particles can activate catarrh.
2. Improving our personal hygiene to prevent infections that can trigger catarrh in the body system.
3. By not exposing our body to cold. Proper covering of our body, can help prevent catarrh.
4. Catarrh is not contagious, but may be caused by contagious infections. Be hygienic and encourage cleanliness when around someone who has symptoms of catarrh. It may be the result of a contagious cold or infection.
Is Catarrh contagious?
No the ordinary catarrh as the laity understands it, is not contagious but certain forms of catarrh is contagious and very dangerous said Prof James M. Munyon the Philadelphia authority on health and medical matters.
Catarrh attacks both the young and old and is no respecter of persons. People with catarrh can be found everywhere in the street, in the cars, public buildings and even in churches trying to dislodge the mucous in the throat or bronchial tube.
This form of catarrh starts in the nose from an ordinary cold, which when neglected, extends back to the post nasal space, drops down and is either expelled from the mouth or continues down to the stomach. In some cases it extends up to the tubes which lead to the ears, resulting in catarrhal deafness.
When this vile substance gets into the stomach the mucus membrane becomes coated with catarrhal excrement. And the victim suffers from catarrh of the stomach, indigestion, gas formation, a dull heavy felling after meals, becomes nervous and tired all the time.
This will naturally throw every organ in the body out of harmony, for all food must pass through this poisonous mass in order to be absorbed by the blood.
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Ulster Senior Club Hurling Championship Semi-Final 2018
Ballycran (Down) 4-15
Slaughtneil (Derry) 1-14
From Odhrán Crumley in Corrigan Park
Down champions, Ballycran have caused a seismic shock by dumping the reigning Ulster champions, Slaughtneil out in the last four.
Ballycran led by two at the break after bringing a real intensity to the game which their counterparts simply couldn't match.
First half goals from James Coyle and Niall Breen coupled with the accurate free taking of Scott Nicholson ensured they led 2-6 to 1-7 at the interval after Meehaul McGrath pulled a goal back on the whistle.
In the second half Cormac O'Doherty tried to lead a revival with a dead eye from frees but scores from Colum McManus, Nicholson and goals from James Coyle and substitute Christopher Egan ensured that Ballycran would romp home for a famous victory.
They now meet Antrim champions, Cushendall in the Ulster final in two weeks time.
Slaughtneil: Gareth O'Kane, Ruairi McCartney, Sean Cassidy, Paul McNeil, Cormac McKenna, Christopher McKaigue (0-1), Karl McKaigue, Shane McGuigan, Mark McGuigan (0-1), Brendan Rogers (0-2), Gerald Bradley (0-1), Meehaul McGrath (1-0) Sé McGuigan (0-1), Brian Cassidy (0-1), Cormac O'Doherty (0-7 all frees)
Subs: Conor McAlister for Meehaul McGrath (46), Séan Ó Caiside for Mark McGuigan (47)
Ballycran: Stephen Keith, Michael Hughes, Patrick Hughes, Sean Ennis, Michael Taylor, Paudie Flynn, Brett Nicholson, Scott Nicholson (0-7 0-4 frees), Phelim Savage, Cormac McAlister, Conor Woods (0-1), Liam Savage (0-1), Niall Breen (1-0) Colum McManus (0-6 all frees), James Coyle (2-0)
Subs: Christopher Egan (1-0) for Niall Breen (43), Gerard Hughes for Cormac McAlister (49)
Referee: James Clarke (Cavan)
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In Part 1 of my series Demystifying UX Design, I wrote about two design issues that people commonly and falsely believe to be problematic: long pages and the number of clicks it takes for users to get to information. In Part 2, I'll discuss another common false belief relating to high information density and provide design recommendations for addressing this issue.
High Information Density Is Not Always Bad
Through my interactions with UX designers and Web product managers, I've found that many hold a firm belief that high information density is something to avoid at all costs. Granted, cramming too much information into a limited space in a disorganized manner makes it difficult for users to scan, read, and absorb the information. Besides, it seems to go against the popular usability heuristic of aesthetic and minimalist design.
However, if a page is well designed, high information density does notcompromise either the reading experience or usability. If anything, a very compact screen design could enhance reading. Not only that, it might help in achieving greater user engagement.
Read the entire Demystifying UX Design series
By Frank Guo


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SO, WHAT DID YOU DO inyour summer holidays? I rescued 217 bees. I was going toadd "from a fate worse than death"but actually, no: just from death.
I saved them in Britain. From
my mother-in-law's pool, where
dozens ditched after their internal
GPS's went on the fritz ("Turn
around where possible!"), and
where they faced either drowning or poaching, given that the
water temperature is now set at 30
degrees centigrade. Presumably so
the elderly swimmers (I include
myself here) can imagine that they
are doing laps in their bathtub.
I've rescued them from my
conservatory which, since an enormous spider took up residence in
the rafters, has turned into Shelob's
Lair from the Lord of the Rings
("She's always hungry!"). Not
helped by the fact that we still have
a Hurt No Living Thing rule in
place in this house, which forbids
the hoovering up even of ravenous
eight-legged monsters.
Most of Shelob's victims are
beyond saving by the time I get to
them. But I did manage to free one
which, after ten minutes of surgery
with a Q-tip and the turkey tweezers, was able to fly away home.
I've been forced to hang a
beaded curtain over the garden
door. The "beads" look suspiciously like a load of old phalanges, and
rattle in a creepy "dem bones, dem
bones, dem dry bones" way every
time anyone passes through them.
I've been doing my bit in Bermuda, too. Plucking insects from the
glassy surface of Harrington Sound
when out kayaking, sliding the
paddle under them like a spatula
under a spinning fritter. Lifting
them onto the nose of the boat; letting them dry out in the sun.
My father is an entomologist,
who did his Master's and PhD
work on honeybees—although
he has now sadly become allergic
to their sting. Growing up in a
house littered with specimens in
pill phials, and flasks of fruit fly
bait maturing in the fridge, meant
I was never likely to be squeamish
about bugs. But I wasn't all that
fussed, either.
I was standing as far away asdecently possible—hiding, inother words—scribbling in mynotebook and watching him moveponderously through the clouds ofsmoke in his full get-up, like NeilArmstrong on the moon. Onesmall step for man, one giant leapfor bee kind. Suddenly a lone worker, headingback to the hive, flew up under myprotective headgear and got stuckin my hair.
I was hoping Mr. Keeper mighthave some helpful advice at thispoint. "Stay calm. Keep still. Nosudden movements." That kind ofthing. Instead, I got: "Kill it! Kill itquickly!! Before it kills you!!!" Unfortunately for both ofus—and by us I mean me and thebee—it stung me. Painful in mycase; fatal in hers.
It wasn't really till I left home,
and got a garden of my own,
that my interest in bees began to
become serious. It was the humble
bumble wot did it.
I loved their happy pootering,the way they zigzagged from blos-som to blossom. I loved the noisethey made—a sort of contenteddroning. I loved the fact that theycould achieve lift-off at all, giventhat they are built along the linesof a winged hippopotamus.
I started planting pollinator-friendly plants (selected, at the
garden centre, on the basis of
which pots were attracting the
most bees).
At one point we had a nest,under the roots of a rose bush. Butmy constant lifting of the deadleaves around it with a broomhandle, so I could share my excite-ment with friends and family—"See! There it is!" as a dazed andgrumpy queen crawled out of herhole in the ground ("What timedo you call this?!")—eventuallydrove them away. After that, I thought aboutmaking a nest for them myself. Ac-cording to the Gardener's Worldwebsite, it's a doddle. All you needis an old flowerpot, a bit of slate,some chicken wire and a lengthof garden hose. Oh, and some drybedding material. "Ideally an oldmouse nest." Wait. What was thatlast thing?
My mother, as ever, was left
to provide the voice of reason:
pointing out that as wonderful as
it would be to establish an Airbnb
for bumbles—an Airbnbee!—I
might want to think about the less
wondrous possibility of my father
going into anaphylactic shock,
should one of my guests happen to
sting him.
That's Life! A Letter from London | WRITTEN BY WINIFRED BLACKMORE
All Things Bright and Bee-utiful
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Kanye West Spent $74,000 On Christmas Gifts For North, In Case You Had Any Doubt She Was Spoiled
As an only child with financially stable parents, I've always received a somewhat embarrassing amount of Christmas presents. My extremely generous parents are definitely a little bit gift-happy, but they have nothing on Kanye West, who reportedly dropped $74,000 on Christmas gifts for North this year. That's a figure significantly larger than many people's yearly salaries so, if you'll excuse me, I think I'm going to be sick.
According to the Daily Mail, an "insider" told Heat that a $62,000 diamond tiara ("so when she plays dress-up she'll be a real princess") is responsible for the bulk of this absurd sum, while the other $12,000 came from a North-sized replica of the hip hop mogul's own black SUV. I guess that answers the question of what to buy for the girl who has everything...
I can't say I'm exactly shocked by this ridiculousness. I mean, North already owns more designer handbags than most of us will accidentally brush against on crowded sidewalks throughout our lifetime. She even fingerpainted on a Birkin for Christ's sake. But I still find this excess totally depressing. Little Nori might be cute as they come, but she's almost certain to grow up with an insane sense of entitlement, demanding $62,000 diamond tiaras everywhere she goes. The least Kimye could do is donate some cash to charity in her name in lieu of the toy SUV.


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FYI: The CAUSEBOX Fall 2018 Box is almost sold out!
We have the third spoiler for the CAUSEBOX Fall 2018 Box! This quarter's box will have $250+ value!
DEAL: save $10 on your first box! Just use coupon code WELCOME10!
It really is a giant box!
And the spoiler below! Remember that annual members get to select their picks on a few items, including this one and the first two spoilers:
First spoilers:
Kalos pH Balancing & Brightening Moisturizer OR Natura Brasil Murumuru Reconstructive Hair Mask
Introducing our first Fall Spoiler! An autumnal scarf from Bloom & Give in one of two gorgeous styles! ? The elegant Eva or the everyday classic Malabar — you can't go wrong! Both are made by skilled artisans in India, retail for $60, and helped put more than 50 girls through a life-changing camp for education and empowerment. This is the first of three CAUSEBOX Custom Items this Fall — Annual Members get to select which scarf they receive!
Artist Abbey Lossing designed this season's box:
Visit CauseBox to subscribe or find out more!


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Srinagar: Life in Kashmir Valley returned to normal on Sunday after two days of restrictions and strike as the first death anniversary of Hizbul Mujahideen commander Burhan Wani remained by and large peaceful.
There were no restrictions on the movement or assembly of people anywhere in the Valley on Sunday, officials said.
Restrictions were lifted after two days this morning as the situation remained by and large peaceful on Saturday on Wani's first death anniversary, they said.
"There were few incidents of stone-pelting on Saturday, but by and large the situation remained under control and peaceful," the officials said.
A woman was injured when she sustained multiple pellet injuries in one such clash in Shopian town.
Authorities had imposed curfew in three towns – Shopian and Tral in south Kashmir and Trehgam in north – while strict restrictions were enforced elsewhere in the Valley on Saturday.
The separatist camp, including Hurriyat Conference factions led by Syed Ali Shah Geelani and Mirwaiz Umar Farooq and the Yasin Malik-led JKLF, had called for a strike on Saturday.
Restrictions had also been imposed in parts of Kashmir, including in five police station areas of Srinagar – the summer capital of the state – on 7 July as a precautionary measure to maintain law and order.
Internet services were also snapped on Thursday night as a precautionary measure.
However, this morning, life returned to normal as shops and other business establishments opened across the Valley, while public transport also plied smoothly.


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Prince Boom has also decided to put the "Your Body" beat for FREE DOWNLOAD to all up & coming rappers/artistes and fans alike.If you feel you can murder this beat/the verse you or you know someone who can, please DOWNLOAD and lets get rolling!
As soon as you are done recording on this FREE VERSE/BEAT below,please email it to email@example.com. Be sure to attach the email in mp3 format for quick and easy screening and also include your name, number, email address and twitter handle.
The winner of the competition gets $1,000 (ONE THOUSAND DOLLARS) CASH from Prince Boom, While the runners-up receive $500 an $300 CASH respectively.
In addition, all prize winners receive a customized PrinceBoom tee shirt, a Your Body CD signed by PRINCE BOOM and SEAN TIZZLE.
Listen to: Prince Boom – Your Body [Free Beat].


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When you think of launching a startup, you may picture a twenty-something technology geek wearing a hoodie and working out of a business accelerator in Silicon Valley.
That stereotype, though, is increasingly out of date. In fact, the fastest-growing group of new business owners are people ages 55 to 64, according to the Kauffman Foundation, with their ranks up from 15% of all new entrepreneurs in 1996 to 26% recently.
The recent sharp growth in self-employment among people 50 and older is partly due to older workers getting pushed out of corporate America. But the even more compelling reason, research shows, is that they simply want to pursue their passion.
If you too are eager to make the leap from employee to self employment, follow these steps to get your solo venture off to the best start.
1. Get real about a timeline for success
Have you ever noticed a new restaurant that closed just a couple of months after opening? Often that's because the owner didn't take into account the time it would take to gain traction—and ran out of money waiting.
To avoid that fate, plan carefully. "The first step is to give yourself some runway," says Bill Carmody, a business coach in Port Washington, N.Y. and CEO of the marketing firm Trepoint. "There is a ramp-up period of three to six months where you could be doing everything right but not bringing in any money."
Setting aside six months' worth of funds so you can both pay household expenses and run the business will give you the time you need to see if your idea for self-employment will work.
"You'll be able to breathe and do things out of business savvy," says Carmody. "You won't feel that sense of dire straits."
2. Narrow your target niche
Even in a crowded field, it's possible to build a thriving business if you can find an untapped area to focus on. Doing your research is crucial.
Ask yourself, what are the unmet needs in your industry that the big players are ignoring? To see if others got there first, simply Google the service you'd like to offer and see who your potential competitors are.
If no one is doing what you want to do, make sure there isn't a good reason for that. When Maureen Lake, a former special ed teacher, and her daughter Devin, a veterinary technician, decided to go into the pet market together, they looked at pet-related businesses up for sale on BizBuySell, a large marketplace for small businesses to find out why.
Studying the list, they concluded that dog bakeries and kennels appeared to have poor profit potential. So they focused their site Trendy Pet on selling unique accessories for dogs and cats. Launched five years ago, the business now generates six-figure revenue annually.
3. Save time with the right tools
Look for simple low-cost tech tools that will save you time and stress.
One of the most overwhelming tasks you face when you're self employed is staying on top of the quarterly estimated tax payments you're required to make to Uncle Sam. The service bSolo can help you manage the process by automatically saving a portion of the money you make from your business for taxes as you earn it, then sending the amount you owe to the Internal Revenue Service and your state government when it's due.
The site also offers free resources to help you get your business off the ground, including a freelancer starter kit, with information on creating a simple business plan and a budget to help you get through your first year.
Want to create a compelling looking website without spending an arm and a leg on a web designer? Inexpensive, simple-to-use options such as Squarespace, Weebly, or WordPress can help you design a site yourself.
And, rather than going to the expense of hiring employees to handle tasks you can't do yourself—"Having W-2 employees too early will kill your business," Carmody says—use freelancers as needed. Sites such as Upwork, Freelancer, and PeoplePerHour can help you identify the best people for the job at hand.
4. Network smarter
One advantage to striking out on your own when you're 50 or older is the sheer number of people you've met during all those years you spent on the job.
Tap three to five former colleagues you trust and let them know you're in business for yourself, recommends Jasmine Sandler, CEO of JS Media & Agent-cy Online Marketing, based in New York City and Los Angeles. These are the folks who will be willing to give you honest advice—like whether the name of your business and your concept works—and make introductions.
"That's some really good market research," says Sandler. "It will give you a lot of good feedback on whether your own audience believes in what you're doing. It will save you money in the long run."
5. Learn to wear two hats
After decades in the corporate world, you may be accustomed to focusing on your projects alone and letting the sales team bring in the orders. In the eat-what-you-kill world of self employment and entrepreneurship, you need to do both.
If you find yourself hesitating to make a hard sales pitch when you reach out to your contacts, shift your message to explaining how you can best help your potential customers, says Vito Mazza, president of Mazza Consultants in Leonia, N.J., who worked for World Book Encyclopedia for 30 years before starting his business at age 60, in 2012.
He recommends books on the altruistic approach to selling by sales experts Brian Tracy and Zig Ziglar.
"It's like leadership," says Mazza. "They describe a leader as a person who worries about the people on their team, not themselves. You should be focused on the prospect—what they are going to get out of what you are offering?"
Assuming you're selling something people want or need, you'll build trust and a healthy clientele by always framing what you can provide in terms of the long-term value you bring.
"Even if you lose a sale, you're always thinking about what's in their best interests," says Mazza. The short-term outcome may be less than ideal, but it's a smart path to true success in the long run.


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Since I´m quite practiced in PCB designe I created my own custom Button PCB with integreated Battery charger, boost Circuit, overdischarge, overcurrent and overcharge Protection. The PCB has also place for a PAM audimodule, an aux port, volume wheel pins, pins for a speaker (also stereo Speaker) and an USB-C connector to charge the battery.
To get the design-files look here
Until now I have modded the case to fit the raspberry pi, added the screen and set the pi up. Down bellow some first Images.
I´m also working on a V2 of the PCB with a safe turn off circuit maby you have some ideas I can add to the PCB?
I will update you when I´m recive the PCBs and test them. And if you have any suggestions/ tips and tricks for my build I would be very glad if you share them with me.


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Content Marketing Whiz
If "content is king," then Matt wears the crown. He's our go-to resource when it comes to writing copy for blogs, social media, email marketing and more. He has a gift for quickly understanding the client's goal and crafting concise messages that support the marketing strategy. Matt's keen eye for design allows him to choose images and produce graphics that align with the copy. He's our in-house expert on MailChimp. And don't even get us started on his PowerPoint skills!
The Magic Behind the Scenes
Most clients don't ever get to meet Matt. That's because he's busy behind-the-scenes making sure their projects are top quality. From proofing client edits to conducting research, Matt touches nearly all aspects of a project with his precision-focused attention to detail. He supports the account managers, art director and designers, moving quickly and seamlessly from one project to the next, listening to his favorite tunes along the way. Matt has a need for structure and organization, which means his desk is always tidy and his work is even tidier.
Your Accolades Make Matt Blush
With a degree in Mass Communications from Virginia Commonwealth University, Matt put his public relations and business skills to work for clients before joining the team full-time, with a Red Orange Studio internship and part-time position under his belt. Nothing makes him happier than to hear a client is thrilled with his work. Fueled by a strong desire to serve, Matt humbly receives each client compliment with a smile and a determination to deliver his best work for the team and our clients.


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As part of their Neighbourhood Policing Programme, St Helena Police Officers will continue their 'Beat Surgeries' in various places around the Island over the coming months.
These surgeries are designed to take place in busy areas where it is easier for more people to attend. Members of the public are encouraged to use these surgeries to raise any concerns or issues affecting them, or to report crimes or give information on any offences or offenders. Police will also be available for community engagement, consultation, help and advice.
Source: St Helena Government


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Sorry for the short notice, but it snuck up on me. All of a sudden I find myself drooling over live pics of the Mercedes-Benz CLA 45 AMG and the all-new Subaru WRX and the Porsche 911 GT3 and I'm thinking "Wow, Twitter, isn't usually this cool." And it dawned on me, these are just some of the many debuts (55 to be exact) happening in NY at the Auto Show and realize that I'd meant to tell you all about this sooner.
The NY International Auto Show is a pretty big deal. Manufacturers will be putting their best face forward to show you everything wonderful about their cars because the media will all be there (long before the public gets to go) reporting every detail, good and bad, of what they see.
If you are planning on buying a car within the next year, possibly even two, this is a chance to shop the way we smart women like to shop. We like to browse the options, touch, feel, see, assimilate, without anyone bothering us. Preferably with our friends, our kids if we have to bring them, and an opportunity to grab a nice lunch or at least some coffee. (I wrote about this in my Dear Car Dealer, Don't Make Us Slay the Mammoth post.)
If you haven't been to an auto show, it's probably because it sounds like a guy thing. But if you think about it, it is the one place where you could shop for a car the way you, as an intelligent, discerning female, shop for everything else.
There's even a special, private Ladies Tour with Tara Weingarten, Editor-In-Chief of Vroomgirls.com. From the short bio I read on the site, I'm certain that I'd enjoy at least hanging out with Tara if I can't find a way to have her life. (I'd never heard of that site before now, but it is actually a LOT less lame than most women's automotive sites. In fact, I have to mention I got caught up browsing it for a while and found myself pretty amused and informed when I did. That's a whole other tangent I will save for another post- how disappointed I am by most automotive websites for women.)
Unfortunately, you can't buy a car at the show, but the upside of that is that there are no car salespeople. Most manufacturers will have someone available to answer your questions about the car or give you a little talk about it, but those are usually model/actor types. (Both male and female will be available for your viewing pleasure, if it's what I've seen before.)
Here's what you should know if you decide to go. And if you do, please let me know because I cannot this year. 😦
New York International Auto Show
Website: http://www.autoshowny.com/
Location: Jacob Javits Center NYC, NY
When: Open to the Public Friday March 29-Sunday April 7th 10 am – 10 pm every day except Sundays, 10 am to 7 pm (including Easter)
Tickets: Adults $15 Kids 2-12 $5 Kids Under 2 FREE. Strollers ARE allowed. Buy online and use Promo Code NY13AAA to save $2 (Thanks Retail Me Not!)
Private Ladies Tour: Saturday and Sunday, 9 am (you get to go in an hour early), $50 More details at the website here. It's the only private tour that's not sold out.
TIPS: If you can, go during the week and go during the day. At night, the fifteen-year-olds and their stinky body spray are all up in the cars talking about what wheels they'd put on them. Map out what manufacturers you want to see, there's A LOT of walking. Don't be afraid to browse, though, you might fall in love with a make/model you'd never thought of. Bring your camera and take pics so if you're not buying a car for a while, you'll remember which ones had the features you like. Have fun. Try on every car like they're shoes. Really, really expensive shoes.


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Following its Japanese announcement, Bandai Namco has confirmed it will release Project X Zone 2, sans the Brave New World subtitle, for 3DS in North America, Europe, the Middle-East, and Australasia this fall.
The tactical RPG, developed by Monolith Soft, brings together characters from Bandai Namco, Capcom, and Sega. Players will form teams of these characters and engage enemies in strategic turn-based battles.
New to Project X Zone 2 include characters from Yakuza: Dead Souls, Shinobi, .hack//GU, and more. Find a full list of currently confirmed characters here.
According to Bandai Namco, the first game sold more than 400,000 units.
Watch the announcement trailer below. View the first screenshots at the gallery.


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Anyone else following development of this MiSTer project ? Its a update to the older Mist FPGA Amiga/ST simulation with a load more cores, including consoles, arcade boards etc.
Have one board ordered and trying to get the add-on boards, seem to be in short supply so might have to make my own if I can get them elsewhere.
If anyone here is interested I might just order some pcbs and make a batch.


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Just when I desperately need my brain to work does it decide to abandon me in the middle of this race against time. I felt betrayed.
I am frantically filling up forms and recalling what I've been through this past three years, emailing people who could vouch for my good work ethics and the value I put into scholarship, compiling supporting documents, and writing brief descriptions of my qualifications. But when I start to write a free essay that can be anything under the sun, my brain suddenly comes to a halt. Writers are supposed to wait for inspiration from their muse, but with this situation I cannot anymore afford to wait to be possessed by the spirit of my muse while the clock is ticking unusually fast.
For the sake of exposition, allow me to name my muse Calliope as she is wont to be called in Classical Greek as the muse for epic poetry. The daunting task before me is akin to an epic in proportion. But this muse Calliope, during this time when I need her most, abandoned me as if I've never tried to satisfy all her whims.
Muses are not to be trusted, this I know a long time ago since I started writing but forget every time I embark on a writing exercise. They are not there when you need them but they will bother you like a pregnant woman when they demand to be immortalized through writings on papers or binary numbers on computer screens. This usually happens during the most inconvenient of times. They are merciless, capricious, irrational being we wish to trap in our brains but remain untamed, wild. They enslave us without any chance of emancipating ourselves. We remains theirs but they could never be ours.
The muses can be flabbergasting sometimes, but they are almost always beautiful to look at. They are exasperating but worth all the effort of worshiping them. They appear when you least expect them, this I think makes them so special to me and to some other writers who, like me, experience this feeling of hallowness inside.
I shall not write an ode for my muse, Calliope. Instead I will write a lamentation, a wail.


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A new project has been launched to tackle loneliness for people of all ages in North Yorkshire villages. As well as recruiting volunteers to visit lonely people and drivers to help provide transport for people in villages near Ripon, the scheme organisers also want to identify those who would appreciate some company or non-urgent lifts.
The scheme has been set up by the Churches of the United Benefice of Bishop Thornton, Burnt Yates, Markington, Ripley and South Stainley, which are working with the Ripon and Rural Wellbeing Service.
The project, which is called the Markington Wellbeing Service, was launched after a party in Markington Village Hall, near Ripon, where about 60 villagers found out more about the plans.
Penny Manock, one of the organisers, said: "People are often lonelier in the villages than in towns because public transport isn't as widely available, so it isn't as easy to jump on a bus and go and visit people. In the countryside people often become a lot more isolated.
"We'd like to identify those who would benefit from this service. This is a difficult process and must be handled sensitively because not everyone who is alone is lonely.
"We can offer lifts to the doctor's or the shops, or even to visit a relative or friend in another village. This could make the world of difference to someone who might not see anyone else for days."
Organisers hope the transport scheme will charge 45p per mile, along with a £1 booking fee.
Mrs Manock, from Markington, is also urging anyone with spare time to volunteer.
"People who volunteer will get an enormous sense of well-being. It's a lovely thing to feel that you are making a difference to someone's life. Just having a different conversation about different things will be a huge boost for some people," added Mrs Manock.
"Our job now is to raise awareness about the scheme, draw up a list of volunteers and identify which villagers would benefit from a visit or a lift."
Julie Proudler, service co-ordinator for the Ripon and Rural Wellbeing Service, which is part of HELP, the Harrogate Easier Living Project, said: "It was such a pleasure to welcome so many local people and to let them know how, in relatively simple ways, they can help make a real difference to people in their own community.
"But before we can start reaching out to people in need, we need to attract, recruit and train a team of volunteers. We're hoping our launch has been a catalyst for getting people involved."
For information about the service or to volunteer, contact Julie Proudler on 01765 645915.


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Genesis Supreme 37 GSXL Toy Hauler Fifth Wheel For Sale
Genesis Supreme 37 GSXL toy hauler highlights:
- Rear Opposing Sofas
- Rear Queen-Sized Bed
- Bedroom Entertainment Center
- 19' 5" Cargo Space
- Exterior Storage Compartment
Load up your favorite off-road toys with 19' 5" of cargo space in this fifth wheel! Once you have unloaded your toys, you can enjoy all that this unit has to offer like the sofa/kitchen slide out, the two swivel/rocker chairs with a table in between them, and the rear opposing sofas with tables in between them too and a power queen-sized bed above them. The 8 cu. ft. double door refrigerator is big enough to store all of your perishables and with the XL residential microwave you can quickly pop in a frozen meal so that you can get back on the trails faster. When you're ready to wind down your nights, head into the front private bedroom and experience true relaxation with the king-size memory foam mattress and the entertainment center which features not only a 32" TV, but also a fireplace too!
With plenty of tie downs throughout, you can travel with a peace of mind in any one of these Genesis Supreme fifth wheel toy haulers! The 102" wide body design allows you to bring along all of your favorite off-road toys and also pack in the luxurious features. Some of these features are the swivel/rocker chairs with a table, the double door refrigerator, and the two TV's, one in the living room and one in the bedroom. These toy haulers were built to last your greatest of adventures with the 7,000 lbs axles (number of axles and pounds may vary on models), the aluminum framed and laminated fiberglass walls, and the laminated ramp door. The LED flood lights, running lights, and tail lights help others to see you clearly at night too. Get on the road today in a Genesis Supreme fifth wheel and see just how much fun you will have!Have a question about this floorplan?Contact Us
Sleeps 7 Slides 2 Length 39 ft 3 in Ext Width 8 ft 6 in Interior Color Supreme Black, Supreme Beige, Supreme Linen Exterior Color Viper Red, Shelby Blue, Metallic Silver Hitch Weight 3040 lbs Gross Weight 17500 lbs Dry Weight 12670 lbs Cargo Weight 4830 lbs Fresh Water Capacity 160 gals Grey Water Capacity 50 gals Black Water Capacity 50 gals Tire Size 16" Furnace BTU 30000 btu Generator 4.0KW Onan Fuel Capacity 40 gals Number Of Bunks 1 Available Beds King Refrigerator Type Double Door Refrigerator Size 8 cu ft Cooktop Burners 3 Number of Awnings 1 Axle Weight 9630 lbs Garage Size 19 ft 5 in LP Tank Capacity 30 lbs Water Heater Capacity 10 gal Water Heater Type LP DSI AC BTU 15000 btu TV Info LR & BR 32" TV Awning Info Power with LED Light Strip Axle Count 3 Number of LP Tanks 2 Shower Type Standard
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By: Kevin Lancaster on July 26th, 2012
Customer Service with Social Media Makes Happy Citizens
Government | Technology | Resources and Insight | 1 Min Read
Social media has so rapidly become a ubiquitous part of our day to day lives. In 2008, only 29% of adult internet users said they used a social networking site, and now according to Pew Research that number has risen above 65%. Now more and more organizations are realizing the significance of social media. If this resource is not utilized not only will your organization miss out on the myriad of benefits that emerge from it, but your organization will also fall behind the rest. Customer Service optimization is one of the attributes of social media that can be extremely useful, and still many organizations utilizing social media don't take advantage.
Social media is a perfect venue to aid in customer service optimization. Social media is instantaneous and provides real time information to organizations and individuals; this service is invaluable. As in the case of the Northeastern earthquake, people were unable to check and see if their family members and friends were safe through calling due to the extraordinarily high level of telephone call traffic. People were able to communicate through social media, however. 3 million statuses contained the word earthquake that day. This showcases not only the value of the real time data, but the worth social media has under to times of crisis.
Another advantage is that organizations can communicate directly with customers, on their terms. This direct method is also simpler to the average customer because it is a form of communication they are very familiar with and can operate skillfully. For these reasons social media can only increase the volume of satisfied customer service feedback and expedite the process greatly.
The President even issued this statement regarding Government agencies' customer service optimization in April 2011 in hisExecutive Order 13571, Streamlining Service Delivery and Improving Customer Service, "The public deserves competent, efficient, and responsive service from the Federal Government. Executive departments and agencies must continuously evaluate their performance in meeting this standard and work to improve it."
So it is time that government agencies catch up to the speed of their citizens and utilize social media to its maximum capabilities.
About Kevin Lancaster
Kevin Lancaster leads Winvale's corporate growth strategies in both the commercial and government markets. He develops and drives solutions to meet Winvale's business goals while enabling an operating model to help staff identify and respond to emerging trends that affect both Winvale and the clients it serves. He is integrally involved in all aspects of managing the firm's operations and workforce, leading efforts to improve productivity, profitability, and customer satisfaction.


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Earlier this week I wrote about creating a "Value Proposition" . I had developed the following Value Proposition for Internet Marketing Group-
"Our clients average 29.3 new "Top 10″ rankings on Google, Bing and Yahoo!and
a 59.8% increase in website traffic within the first 3 months."
…but as I have thought more about it I was thinking that my value proposition should say something about commitment.
The truth is commitment is what has allowed me to obtain and maintain thousands of top Google rankings for my clients and many hundreds for my personal websites. Commitment is a huge part of who I am.
Commitment is the reason I have been faithfully married to the same woman for 37 years. Commitment is how I lost 110 pounds. Commitment to the success of my clients is the reason I have been self employed for 25 years.
Many people find it very difficult to commit and stay committed, others, like me, find it easy. Being committed is not what I do, it's who I am.
It reminds me of a sign a once saw that read- "We don't train our people to be nice, we hire nice people."
I am a committed person. I am committed the Internet marketing success of my clients.
Hey, maybe that is my Value Proposition-
"Committed to Your Success Even When You're Too Busy to Be."
Maybe our Value Propositions should reflect who we are not just what we do.


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Pixie Pia dress - Mauve & Grey
For every day and special occasions... this beautiful grey and mauve Pixie Pia dress can easily be dresses up and down and will with it's super soft fabrics be one of the dresses your little darling might not ever want to take off again.
All our dresses are handmade and come as a set with the matching doll dress.
The doll dress fits most 16 - 18 inch dolls such as American Girl as well as most rag dolls like Powell Craft dolls. Girls dresses run true to size.
Girl and doll dress can be machine washed cold. Hang to dry.