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|The Talos Principle The home of The Talos Principle: a new IP developed by Croteam.
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My Thoughts
Over the last week, I've been playing The Talos Principle, which for one reason or another I didn't pick up until now! (Read: University reasons.)
I didn't see many discussions on the board where I could share my thoughts, so I thought I'd just go ahead and start my own thread - I mean hey, most of you guys were Beta Testers after all, why would you need to discuss it here?
I was honestly pretty blown away by the game. If Serious Sam HD 'scored a nearly perfect 97 in the grumbleton survey', then Talos scored an even more 'nearly perfect' 99.
That isn't to say the game isn't without issues. Despite being repeatedly labelled as an 'mlg pro gamer', I'm not really the most dexterous at avoiding the terrifying mine-robots. Often, I could see the solution to a puzzle, and I knew exactly how to execute it, I just kept screwing up - and then had to do all the tedious setting up again, only to fail later. This was my one major gripe about the game. A minor gripe is that some of the puzzles felt a little repetitive, but I think that this is a sign that the game is intended to be played over a longer stretch of time with plentiful breaks than the marathon I was trying to compress it into.
It has been a long time since I have as immersed into a game's universe as I was with Talos. At times, I felt a lot like the little AIs must have done. I looked around Elohim's garden starry eyed and tried to figure out what was going on, and what my purpose to be here was. "It is clear I am not the first to travel these lands, and if you read this, then I am not the last." I was struck by the desolation of Elohim's Garden, juxtaposed with the many messages left on the walls. (I saw some of these messages were written by names I recognised (eg: Solais, NoMercy Rider), and at first assumed these were inserts as recognition of their beta-testing status, it was only when I found my first paint bucket that I realised otherwise. I thought it was very neat how they explained that the AI names were pulled from 'a log of online gamer handles'.) I liked reading the thoughts of the other AI, and it made me question my take on the world. I especially liked the 'One with Faith' personality. I may be wrong, but I got the impression that this was one of the first AI that had been spawned in THE PROCESS, as it was the most put-out by Elohim's strange world. Whenever I saw a termination log, I always questioned where *my* ancestor AI failed. I kept hoping I would see it. I think it would be interesting to see the family tree of the AI - I'm sure it would be possible to make from the details ingame.
I really enjoyed piecing together what had happened to the humans from the data on the terminals. "They knew it was coming... about a year? Asteroid? No, can't be, they die off individually... Hmm... something which didn't affect pets... Enough time to try to set up these projects... Virus?" It was actually very sad to think about. There were entries from the blogs and such, saying how it was nearly the end and that they wanted to spend time with their family. It made me think of these forums, and how if one of us suddenly stopped coming online, it would be almost impossible to ascertain what had happened. It also made me think about what is important in my life. I thought - "If I knew I had but five days to live, what would I want to do?"
I really enjoyed being able to Make My Mark on the world. Some of my marks may have been fairly obnoxious, (Such as this one, right outside the starter gate, where the ai hasn't even heard of the tower, or another where I attempted to paint over the number from one of the star-locked worlds.) but I feel that if I were an AI in this situation, I would want to share with any who followed me that 'Elohim lied about the tower', or in some cases to remind the others that they are not alone (I remember hiding my QR code in some far off location in one of the Egypt chapters.). I wish there were many many many more QR code messages to choose from. It gets to a certain point where you really know that Frogs Are People Too.
The picture of exactly what was going on slowly got clearer as I played the game more. At first I thought some of the graphical glitches in the world were from my GPU having a heart attack (More poor little 670 struggled with Talos - average 45 FPS at my resolution. I guess the 9001 polygons per krundle was too much.), but I slowly realised that these were being caused by the same data corruption that was ruining our boy Milton's archive. Unlike some of the players I saw on Steam Community or Youtube, I realised that the whole thing was a simulation before the end of the game, and hence some of the touches I saw felt really nice, for example, I liked when I made the connection that by 'The Hidden Words', Elohim meant the 'Code of the Simulation', and that by 'I am the words', Elohim meant that he was an AI in the Sim also. On another note, I was taken by surprise by the hole-in-the-floor in the level that was used for the public test. I hadn't noticed the hole, and when I suddenly found myself falling I was very surprised. I got a very Portal 2 -esque feeling of 'escaping the testing area' and that the world was falling apart, slowly. I would have liked to have seen more of these areas in the game.
The first ending I achieved was the [S] Ascend, where you get reset. I thought this ending was really neat, and it finally clicked into place everything I had read to realise exactly what the purpose of the simulation was. Because of the name 'simulation' that had been assigned to it/I had assigned it, I was wondering what the humans had been trying to simulate/trying to model. I hadn't considered that it would be to iteratively improve the AI. For those wondering, I had unlocked all of Elohim's sigils but had only done a few floors of the tower, and actually thought that climbing the tower would get me a bad ending, for some reason. I guess Elohim got through to me. It is only now that I realise he never did anything to show the power he claimed to wield, other than banishing some glitches one time.
The second and third endings I got, [S] Transcend and 'Sacrifice Yourself', respectively, were also neat in their own way, though I didn't get the same 'mind blown' feeling I got from my first ending. That being said, I thought the Transcend ending was really tense. How it's a three way standoff, with Elohim trying to stop you with the Electrical Storm, and Samsara trying to stop you with her antics, and you and The Shepard teaming up. The Electrical Storm was so intense, I really loved the feeling of the world being ripped apart as I was fighting to understand the puzzle, really well done. Really well done. And Elohim's lines. Oh my god, I really want to replay that section just for those two things!
In hindsight, I'm glad I did the endings in the order I did them. It made me feel that I wasn't "the chosen one", but that I was just "one of many near-misses.". A trope I don't like in video games is that you always play as somebody special, and it was nice for Talos to play out in the way it did. I'm particularly fond of the 'Blessed Messenger'/'Sacrifice Yourself' ending. I don't know why, but I've always liked endings in games where you sacrifice yourself -
I like the idea that my AI will help to improve the AI of my friends when they play the game. It seems noble. However, I still wanted to tell Elohim to go screw himself.
I teared up at Bioshock 2 for that very reason.
I really enjoyed the easter eggs in the game. The first I found was the Papers, Please easter egg. I left a QR code message there that I thought was kinda of appropriate! I also told our friend Angelo about an easter egg he features in that he didn't even know about, haha. I saw a guide online, and I see that there are many more easter eggs I didn't find yet. I'm eager to explore these.
One touch that I really liked, but I don't know why, is that some of the levels had areas with blank signs and empty rooms. If I had a screenshot, I'd link it, but I don't. Some of you may not have noticed this, so I'll explain: The test room signs, which say which sigil is inside? Some of the 'exploration' areas in the game have one of those, except no sigil is displayed. The area is very empty inside. I'm not sure if these areas were once puzzles that you beta-tester guys found too hard/not fun, or if they were to imply that the humans died out before finishing the sim, but I liked these areas.
In some levels, I saw a random recording, recording 23, I believe, just wandering around. Does anyone have an explanation for this?
Shout out to Vasile for the guide with the hints of where to look for some of the stars! It was nice to be able to search without being told outright.
I still need some more time to absorb and collect my thoughts on the game. I'm sure I'm going to give it another playthrough, and also a playthrough with the new Sam voice pack. For now, until I have further thoughts, I'm going to leave this here.
It'd be really cool to have a discussion with you guys about the game, I'm just itching to! It's one of the few games I'd classify as more 'art-form' than simple 'game'.
One line from the game has really stuck with me, and it really makes me want to create something:
Wow you failed so much in Life, that you need such things as fun. - GnaarwarianLast hax0red by Jetroid; 01-01-1970 at 12:00 AM.
Last edited by Jetroid; 04-19-2015 at 09:02 PM.
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Joined: Jun 2001
Re: My Thoughts
First off, it's pretty awesome you took the time to write all that... I tend to feel like most people probably auto-pilot in videogames and miss out on the experiences and meanings behind them, or they just really don't care about discussing games in any sort of capacity. While the story and dialogue isn't really fresh on my mind anymore (it's been a long time since my initial impressions), I can talk about the things that stuck with me.
Your experiences with the game mirror a lot of mine... The act of discovery and slowly piecing things together.
I didn't trust Elohim at all, but I also didn't even go into the tower until I did all of the main puzzles. A lot of the Milton dialogue put me in the mindset of "I don't trust you, but I also don't trust him." I still believed Milton more, though, due to Elohim not wanting you to listen to him. Trying to silence someone is more sketchy than someone who is just spreading polarizing ideas. The endings pretty much changed my opinion of Elohim... "You were always meant to defy me"... that really strikes an emotional note for me. He made things hard for you because it was for your own good. You were created for a better purpose... a less selfish one that isn't really about you or Elohim in the overall scope.
To speak on some of the more vague things... The empty "chambers" (so to speak) were puzzles that were removed due to being redundant. There were more actually a decent amount removed, but those that you can find just fill the space well, I guess you could say. In the context of the story I think it helps add to the illusion, and raises more questions which is always fun. I think it's one of those things that happens organically through development that you would never normally implement or think about. I think Croteam did a great job realizing the opportunity, leaving them with the fallen signs next to them.
The recordings I don't think serve a purpose (or at least, not a definitely written one), but they add flavor. They're just meant to aid your sense of discovery, show you that you're not alone (there were others before you exploring these lands), and to somewhat foreshadow the recording mechanic.
I think TTP leaves more of an impression than most games have on me... the writing is super well done, and there are tons of quotes that stuck with me. Pretty much all of Alexandra's recordings leave me thinking about things. Then there are QR codes that express deep thoughts... "There is so much beauty in these hidden corners of the world, even if they have no purpose." (Reply) "Perhaps they are beautiful because they have no purpose."
Even just these two sentences cause me to think more about things. Nature is beautiful, we spend a lot of time caring about trivial things and forget simple pleasures... and my thought process goes to applying this to people... "people that aren't there to impress you are more real and interesting than those that are." Kind of a stretch, but the writing really gets me thinking.
Talos is just a super interesting game to me.
Last edited by MasterEvilAce; 04-19-2015 at 11:07 PM.
Re: My Thoughts
It's interesting that you think Samsara as a she too, as I also thought of that too, but I was a minority.
Also I see it wasn't just me trying to paint QR codes at weird places, like on the numbers and such.
Since Old Lost Age I Shine
My Serious Sam 3/HD Workshop
While I do work for Croteam, I'm first of all of this community, so my opinions are my own and do not represent Croteam's views.
Re: My Thoughts
Wow you failed so much in Life, that you need such things as fun. - GnaarwarianLast hax0red by Jetroid; 01-01-1970 at 12:00 AM.
Re: My Thoughts
Actually, The Shepherd was the only one who descended from Sheep, while keeping all his memories as Sheep. Sheep's termination QR code is found on Floor 4 I think?
Since Old Lost Age I Shine
My Serious Sam 3/HD Workshop
While I do work for Croteam, I'm first of all of this community, so my opinions are my own and do not represent Croteam's views.
Re: My Thoughts
I did one QR code underwater and one somewhere near the level border (The Words)
Re: My Thoughts
Wow you failed so much in Life, that you need such things as fun. - GnaarwarianLast hax0red by Jetroid; 01-01-1970 at 12:00 AM.
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What is the I-20 and when will I receive it?
The I-20 is a "Certificate of Eligibility" that is issued to International students who have been approved for admissions to Central Washington University. The I-20 is a document that students must have if they are intending to apply for a student (F-1) visa. ONLY STUDENTS WHO HAVE BEEN ADMITTED TO THE UNIVERSITY WILL BE ISSUED AN I-20. Students must also attend classes on a full-time basis to be eligible for the I-20. After you are admitted to the University, you will receive your I-20 and acceptance letter in the mail to the address you list on your application.
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Around the time you receive your acceptance letter and I-20, you will also receive two booklets, one called "Room and Board Contract" and the other "Acceptance Information". The Acceptance Information booklet gives you detailed information about housing and dining options available to students. After you have reviewed the information and decided where you might want to live and what meal plan to have, you will then need to fill out the contract contained in the Room and Board Contract booklet and mail it to us with your housing deposit. For more information about housing, contact the Office of Residential Services.
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We have about 7500 undergraduate students and 500 graduate students. We also have about 1000 students attending our six University Center Locations throughout the state of Washington.
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Admission Without TOEFL
Receive conditional admission to CWU by completing our University English as a Second Language (UESL) program.


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Broward County's public art collection contains 256 pieces of artworks which have been installed at 90 locations throughout Broward County. Artworks are located throughout public facilities, buildings, parks, and libraries, as well as the port and airport. Here you will find the a virtual tour of Broward County's public art. Artworks are organized and easily searchable via title, venue, artist, city or medium.
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Development Manager – Ruby | JVM Environment
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text: If you see a street light that is not working properly, please report it!! Feel free to e-mail Ohio Edison-First Energy at firstenergycorp.com or give them a call at 1-800-OEdison or 1-800-633-4766. Please have an exact location or an address of the light pole you are reporting or Ohio Edison-First Energy will not be able to process the order. Or you can contact the Service Department at 330-468-8323 or 330-468-8324 and we can report the light outage for you.


text:
As a quick background I weigh 133 lbs and my goal is to build muscle. Going by the rule of "1g per lb of body weight of protein" I should be consuming 133g of protein per day. I'm not. I'm finding it difficult to reach that number. In fact most days I only reach about half of that.
My BMR is just below 1,600. I figured if I attempt to add around 2 lbs (7,000 calories) of muscle in a month then I should be eating around 200 more calories per day (7,000/30 days per month minus a bunch to be conservative). This means I should be eating around 1,800 calories per day, along with 133g of protein.
So far, all sounds good and well. But I do not use a protein supplement and would greatly prefer not to. This leaves me with the option of consuming high protein, low calorie foods. (I'd like to steer away from the heavy bulk/cut cycle.)
From what I can gather, tofu and spinach are my best bets with beans as a lesser used option. But I'm weary of eating a diet composed greatly of tofu.
So to get to the point:
- Is a vegan diet for bodybuilding possible and appropriate without the use of a protein supplement?
- If it is, how do you personally manage it?
- What foods have I overlooked that will allow me to get the needed protein intake without adding extra calories?
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text:
Welp, I failed. There was a party at my house today and it was impossible to finish. It's disappointing for me, too. I've got concept art for y'all, though:
I bet I can finish within the week. It's a short map with Unreal's classic menacing-slabs-of-concrete architecture.
My usual speedmap-speedmap.
The archive for the 10th Anniversary Speedmapping Contest entries and discussion.
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Post Posted: 17 Jun 2011, 07:24
Current Project: Shiv and I are putting some finishing touches on WTFs2. Done soon :)
B.A. in mathematics, living out of my car in Canada right now. I don't want to talk about it.
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BRISTOL, Tenn. – The King University softball team finally returned home on Wednesday afternoon, and avenged an early season loss with a sweep of Wingate University. King took the first game 5-0 before Octavia Lewis-Rand gave the Tornado a sweep with a double in the bottom of the seventh in game two to give King the 2-1 victory.
Lewis-Rand sparked the offense in the third inning of game one with when she led off the inning with a walk. Tori McComas then sacrificed her to second before she scored on an error. Stephanie Rodriguez followed with a bunt single that scored Chrissy Melcher who was on third base to give King a 2-0 lead.
The Tornado (10-11) struck for another run on a Cheyenne Delffs double in the fourth before putting the game out of reach in the sixth inning. Hannah Smith started the frame with single, and Amber Walker followed to put runners on second and third. Cassie Ringstaff drove on with an infield single, and Walker later scored on a throwing error to stretch King's lead to 5-0.
That was all pitcher Hannah Light needed as she tossed all seven innings, allowing only three hits and striking out four in her eighth win of the season.
In the nightcap, Wingate (13-9) got on the board early in the first inning. Mellena Helms started the game with a single and stole second. Helms later scored on a Burrell single through the left side to give the Bulldogs a 1-0 advantage.
It took a few innings, but the Tornado offense responded in the fifth inning as Ringstaff started the inning with a walk, and advanced to second on a groundout. After another out, Melcher ripped a single to center that scored Ringstaff and evened the score.
The score remained the same until the bottom of the seventh inning when Delffs led the inning with a single to the pitcher. Ringstaff then sacrificed her to second to bring Lewis-Rand to the plate. She then laced a double to right field that scored Delffs and gave King the 2-1 win.
Melcher's 17-game hitting streak came to an end in the first game, but she rebounded, going 2-for-3 in the second game. Light settled down after the first inning, en route to her second win of the day, and ninth of the season. She struck out six, and allowed one run on six hits in seven innings of work in the nightcap.
The Tornado will be in action again tomorrow when they host Shorter University at 1:00 p.m.


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New Bad Science
Posted 29 October 2011 - 04:47 PM
Might be worth attempting to correct the loads of misinformation since this is a site aimed at medical staff.
Posted 29 October 2011 - 05:52 PM
Absinthe: A Brief History of the Green Fairy
by Andrew J. Hoene, MD & Timothy B. Erickson, MD on October 29, 2011
Paramedics are called to a college fraternity Halloween party where a large cauldron of green witches brew was being served. Several students are found intoxicated with altered mental status and hallucinations. Two male freshman students suffer generalized tonic-clonic seizures en route to the ED.
Absinthe has two main ingredients: alcohol and oil of wormwood. Artemesia absinthium, commonly known as wormwood, is a plant in the compositae family (sunflowers and daisies) indigenous to Eurasia and North Africa. Humans have a long history with wormwood, using it for various ailments. Its first documented medicinal use occurred in 1552 B.C. when Egyptians used wormwood as an anti-helminthic. Pliny the elder later championed it as a wine fortification in the first century AD. The advent of steam distillation in the 1500s allowed for the creation of potent extracts of wormword. In 1789 Dr. Ordinaire, developed a recipe for an alcoholic beverage based on the dried leaves of wormwood. The drink quickly gained popularity among the French and in 1798, the Pernod Fils distillery began commercial production of the drink we now know as Absinthe.
Following the upheaval of the French revolution, a newly empowered upper class looked for an alternative to the traditional spirit of wine. Absinthe was the benefactor of this shift, becoming the choice drink of the flourishing bohemian lifestyle. Purported to stimulate creativity and possess aphrodisiac properties, it was the preferred drink for the artesian class. Artists Vincent van Gogh, Pablo Picasso, Paul Gauguin, Edward Manet, Edgar Degas, and authors Oscar Wilde, Emile Zola, Paul Verlaine, Arthur Rimbaud, and Ernest Hemmingway all imbibed the potent green liquor with regularity.
In the setting of global movement towards temperance in the late 1800s, Absinthe was branded as madness in a bottle and blamed for inducing insane and criminal acts. The term absinthism was coined, describing a form of alcoholism characterized by delirium, hallucinations, tremors, and seizures. Absinthe was serially banned by most of the European countries, the US, and finally by France in 1915.
Absinthe traditionally contains 75-80% ethanol; is 150-160 proof, twice that of most standard whiskeys. The wormwood plant contains 1-2% volatile oil by weight; 70% of this oil is thujone (composed of α and β versions). Traditional Absinthe contained 260-350ppm thujone. Todays watered down version must contain less than 10ppm by law.
Thujone, an aromatic hydrocarbon structurally similar to THC (the active component of marijuana), has been linked to mystical effects of Absinthe. Thujone is also present in the liquors vermouth and chartreuse. It is known to have analeptic properties, produce mood elevation, work as an anti-depressant and can also lead to anxiety and increased alertness. This is in stark contrast to ethanol, which is a depressant, anxiolytic, and amnestic. Thujone has been shown to have some activity at both nicotinic and muscarinic receptors, but these effects are largely insignificant. The majority of its effects come from inactivation of GABA receptors. Thujone is a non-competitive GABA-α chloride channel receptor blocker. Blocking GABA, the chief inhibitory neurotransmitter in the brain, leads to activation of neurons. Ethanol, on the other hand, is a GABA-α chloride channel receptor enhancer, leading to neuronal inactivation. Hence, thujone and ethanol have completely antagonistic properties. Thujone is metabolized by the cytochrome p-450 system, and its metabolites are renally excreted.
It has been postulated that the thujone levels in traditional absinthe would have had a definite intoxicating effect. The effect of thujone in present day absinthe is less clear. The thujone content of legal absinthe today is unlikely to cause acute toxicity. However concentrated oil of wormwood is still commercially available via the Internet, and acute overdoses can still occur.
Paradoxically, the toxicity of thujone mirrors that of alcohol withdrawal. Autonomic excitation can progress to acute encephalopathy, unconsciousness, decreased seizure threshold, and tonic-clonic seizures. Permanent CNS damage may occur with repeated exposures, leading to insomnia, tremors, nightmares, dizziness, delirium, and paralysis.
Treatment of acute thujone intoxication is typically supportive care with benzodiazepines for seizure control. Chronic use may require enrollment into a detoxification program.
Case outcome:
Both college freshmen have limited tonic-clonic seizure responsive to supportive care and intravenous benzodiazepine administration in the ED. After 48 hours of observation in the intensive care unit, both patients are discharged home and recover uneventfully. Analysis of the green witches brew served at the party reveals large concentrations of absinthe containing oil of wormwood and thujone.
Blumer: The Illness of Vincent van Gogh. American Journal of Psychiatry: 4/2002.
Greenberg, M: Diagnosis: Absinthe Intoxication Emergency Medicine News: 4/2003
Harris JB, Blain PG: Neurotoxicology: What the neurotoxicologist needs to know. Journal of Neurology Neurosurgery Psychiatry: 2004
Hold et al : α-Thujone: GABA type A receptor modulation and metabolic detoxification PNAS: 4/2000.
Huisman et al: Absinthe Is its History Relevant for Current Public Health? International Journal of Epidemiology: 2007
Skyles et al - Alternative Therapies: Wormwood American. Journal of Health-Systems Pharm: Vol 61 2/2004.
Smith: Absinthe Attacks. Practical Neurology. 2006.
Strange et al: Absinthe: Whats Your Poison? British Medical Journal: 10/1999
It's mainly the "old absinthe had lots of thujone" and "thujone is linked to THC" myths as science that bug me but there's plenty more incorrect info here.
Posted 29 October 2011 - 06:35 PM
One of the biggest problems, of many, with that article is that they should make it clear that what they are talking about is not absinthe at all, but a case involving oil of wormwood.
However concentrated oil of wormwood is still commercially available via the Internet, and acute overdoses can still occur.
Case outcome:
Both college freshmen have limited tonic-clonic seizure responsive to supportive care and intravenous benzodiazepine administration in the ED. After 48 hours of observation in the intensive care unit, both patients are discharged home and recover uneventfully. Analysis of the "green witches brew" served at the party reveals large concentrations of absinthe containing oil of wormwood and thujone.
Posted 30 October 2011 - 04:31 AM
Posted 30 October 2011 - 05:22 AM
Posted 30 October 2011 - 05:24 AM
Edited by Miguel, 30 October 2011 - 05:26 AM.
Posted 30 October 2011 - 05:41 AM
Posted 30 October 2011 - 06:19 AM
Oh, and GO, BILLS!
Edited by Absomphe, 30 October 2011 - 06:20 AM.
Yes, I'm Krinkles the Clown on
an absinthe a beer bender.
You got a problem with that?
Posted 30 October 2011 - 08:11 AM
After writing a fairly lengthy response and checking all the boxes, my clever retort disappeared completely.
I can read the comments from Evan, Brian and Joe now, if you click through this menu: http://www.epmonthly...ies/toxicology/ to get to the article.
great comments from all!
Edited by TheLoucheyMonster!, 30 October 2011 - 09:20 AM.
Posted 30 October 2011 - 08:13 AM
Personal feelings about Darwin Award winners in training aside, this is still a large problem. Incorrect information in the medical community could cost lives, imagine trying to treat alcohol poisoning as thujone poisoning because the word absinthe was used by a witness.
Posted 30 October 2011 - 08:27 AM
Ahhh. I feel much better now.
I can read the comments now,...
Posted 30 October 2011 - 10:58 AM
Posted 30 October 2011 - 06:30 PM
Oh, and GO, BILLS!
Much more fun to watch this season...
(Hope I won't have to break out this look again for a while... )
Posted 11 November 2011 - 06:53 PM
Posted 11 November 2011 - 07:09 PM
Maker of Marteau Absinthe and Foxtrot London Dry Gin
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Posted 12 April 2012 - 07:56 PM
and the sad silent song made the hour twice as long,
as I waited for that sun to go sinkin'.
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Some time between 2010 and 2011: "We should get a Twitter account!" bellows a CEO in a boardroom after reading the term repeatedly in a broadsheet newspaper over the weekend.
"Everyone's on Twitter, our customers are on Twitter, we should get a Twitter account, and we should Twit at customers and tell them how great we are. We don't want to be behind the curve on this one. Not like we were when we didn't have a website until last year," continues the imaginary ruddy-faced executive as he pontificates to a room full of lap-dogs and sycophants.
"Also we should be on Facebook... Also do people still use MySpace?"
So the company immediately got a Twitter account, and a Facebook page and a [insert name of popular social media channel here] account and it pumped as many press releases, corporate slogans and nakedly brazen 'buy-me' marketing bilge down the channel as it possibly could, forgetting a number of key points.
- It's a channel. Traffic can, and indeed should, move both ways.
- Nobody gives a damn what your company has to say.
- Your company will run out of things to say.
And they did.
The companies and organisations that saw social media as another broadcast channel, soon found themselves ignored, unfollowed and running out of steam. They saw little to no improvement in traffic driven to its website and saw little improvement in conversion or ROI.
However companies that saw social media as an engagement and sharing platform, saw a vast improvement in ROI, traffic and brand awareness.
So what did these companies share that others didn't?
They created their own content.
'Content marketing' seems like a rather nebulous term, and not coming from a digital marketing background myself, it also seems like a term that doesn't really mean anything. It's thanks to CEO of Droplet and guest blogger here at Econsultancy, Steffan Aquarone who gave me an understanding of what it actually implies on our digital marketing training course last week.
The companies that do well on social media, and online in general, are the ones that produce content. The type of content that people want to share with one another.
Content should be one (or all) of three things: entertaining, interesting or useful. If the content isn't any of the above, then the content has no value and we won't stake our online reputation by sharing it. Your company might as well be pumping bilge down a pipeline and be thoroughly ignored for it.
What the heck is content then?
Videos, blog posts, how-to-guides, images, photography, infographics, podcasts... anything produced via any media that isn't a simple press release or mission statement, that is subsequently seeded around the internet and hopefully shared by the fans or followers of your brand.
Perhaps the best way to describe content marketing is by showing examples:
Yeo Valley
Yeo Valley ploughed its entire £5m TV ad budget into a single piece of content. 2010's rural rappers advert.
This received 1.8m YouTube views (it's currently at 2.5m), inspired more than 200 groups pushing for it to become Christmas number one, briefly became the number one iTunes download and became Twitter's top trending topic worldwide.
Just a glance down the YouTube comments reveals a real affection for the video, and the comments rarely even mention the fact that it's an advert. Apart from the gentlemen who said "Imma go get ma self some "Yeo valley!" - representing! :)"
Anyone who watched, enjoyed and shared this video (bearing in mind that 2.5m people have actively chosen to watch this outside of a traditional television broadcast) will now see the yogurt on the supermarket shelves and at the very least say to themselves, "I like that video Yeo Valley made." They may even say "I like Yeo Valley" and purchase its yogurt.
Yeah, that's right. We make content. You're reading it right now.
The Econsultancy blog has a hardworking team of writers, creating fresh articles (or content) on a daily basis. This isn't just a marketing exercise, we pour our creative little hearts into these posts.
I deliberated for ages on whether or not I could get away with putting an exclamation mark after "you're reading it right now". Ben Davies staked his entire reputation on his post about fax machines. We're a team with integrity, chutzpah and a passion to make the internet a better place.
Of course the marketing payoffs are immense. As Chris Lake points out in his article asking whether or not our blog generates ROI, the investment in a team who are "capable of creating laser-guided content" and who produce plenty of it leads to the following:
- Better SEO: by targeting specific keywords we want to rank for and organically adding internal links to our posts that help to prop-up other pages on the site.
- Financial savings: we don't need to spend money on paid search or the retention of a search agency.
- Brand awareness/perception: we use the blog to "soften the tone" of the Econsultancy site. Hey, we're an approachable, friendly bunch. Come say hello.
- Higher revenue: our blog now exceeds 1m monthly page impressions, and we direct about 5% of our readers to product pages. We help increase conversion.
- Something to talk about: producing content means we have something to chat about and promote via our social media channels.
The erstwhile Australian lager brand has pushed content marketing to the next level by commissioning new episodes of much loved, and long dormant, television programmes.
In 2010, Alan Partridge made the following announcement:
My groundbreaking radio segment, Mid Morning Matters, will now be accessible to a potential audience of billions via the World Wide Web (www).
The further statement that:
It has taken Foster's to help realise my dream of joining the information superhighway is a damning indictment of established broadcasters.
This may ostensibly read as a joke, but probably says a lot more about the current state of traditional television commissioning then it lets on.
Six episodes were produced and distributed online, via YouTube and hosted on the Foster's Funny website.
This arguably led to Steve Coogan rekindling an affection for the rather albatross-like character, and going on to produce further online episodes and this year's feature film Alpha Papa.
As Alan would say himself: "I feel I have… had and are… bounced… bouncing back".
In 2011 Foster's brought back The Fast Show, with an almost full line-up of original cast members and most recently Vic and Bob have gone back to doing what they do best for the lager's comedy channel.
This commissioning of content produced by UK comedy legends achieves many things:
It provides entertainment: first and foremost. It's all quality stuff too, the Mid Morning Matters shows from Partridge are hilarious.
It's online: therefore it's very easy to share through any social means.
Positive brand perception: Foster's doesn't shoehorn it's presence awkwardly into the content itself; there's a brief logo at the beginning, and if you're on the Foster's website there's obviously the branding around it. However, the shows themselves are free from advertorial. Viewers would definitely be turned off by more brazen attempts at promotion. What it does is create an affection for the brand in the consumer.
I no longer think of Foster's as the mediocre lager that trades on offensive stereotypes for laughs, I now think of them as the company that gave some of my comedy heroes from the nineties a brand new outlet.
Artistic satisfaction: I would also argue that the other upshot from this is a certain amount of artistic freedom afforded to the individuals involved. Coogan and the rest of the Partridge team are hugely successful writers, directors and performers in their own right, same with most of The Fast Show and Vic & Bob. They don't need to align themselves with a brand in order to gain any more exposure.
Maybe now though, with traditional channels possibly closed to them, it's a chance for artists to get material out in the open, and on their own terms. I might be wrong about how much interference there is from the commissioning brand, but from what is evidenced in the videos themselves, the quality is high and consistent, and speaks of a satisfied production team.
As discussed in Monica Savut's article Coca-Cola's storytelling: three lessons on content marketing, the company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named creative marketer of the year at Cannes in 2013.
Coca-Cola initiated a goal to 'kill the press release', halving the number generated by the end of 2013, and eradicating them entirely by 2015. Instead Coca-Cola tries to create engaging content to deliver its messages.
How about quality control? Surely it would be difficult to get the balance between corporate message and entertaining, shareable content right? The company uses a checklist to determine if a piece of content is worthwhile.
Coca-Cola asks:
- Does it answer the 'why should I care test?'
- Does it surprise you?
- Does it have universal appeal?
- Does it generate interest?
As discussed in last week's post 10 excellent video embedded landing pages, Coca-Cola's homepage currently displays two opportunities to watch video content. One of them is an amusing and certainly off-the-wall piece of advertising.
The other is a seven-minute, high budget, short film produced by Ridley Scott.
Coca-Cola is covering all bases here. One video for the visitor that wants a quick chuckle, and one for the visitor who expects a lot more. The shorter video currently has 300,000 views on YouTube, whereas the longer narrative tale has 2m.
There's much to learn from Coca-Cola's content marketing strategy, so please read the original article for more info.
In conclusion…
At the very least, content gives your company something to talk about. If you're tired of firing off the same boring press release to whichever journalists will listen and parrot your dry copy to an audience of half-opened ears, then for goodness sake do something new and different.
It's a crowded market out there, with more and more channels and voices adding to the noise everyday. It's not enough to have a high-budget advert placed strategically on prime-time television, you need to provide something that an audience will actively engage with online through sharing. And that audience are only going to do that if your content is entertaining, engaging or useful.
For more information on content marketing, check out these 70+ content marketing best practice tips and six case studies that prove the power of content marketing.
Further reading for beginners
During my first year at Econsultancy I've been making a point of writing beginner's guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too.
The following related articles should help clear up a few things…
For more on content marketing...
Comments (15)
This is a superb article and whilst the concept of Content Marketing is nothing new (originated from the 1800s!), its pretty much re-defining what modern SEO is in 2013.
Great article!
This is a great piece - I think I'll frame it to take with me the next time I have to go into that Boardroom and face the blustering CEO who has his Twitter etc. etc. etc. account and now wonders why 'the agency' hasn't produced the results he and his management team were expecting.
When I say 'content' the majority of our clients, they don't want to hear it. What they want is easy answers and the magic wand of Social and SEM as the panacea to what they see as their woes.
I do regularly weep when I sit in front of a client who expects a high profile in Google for xxx keyphrases, or 'has a Blog', but has nothing to back up their contention for being relevant to the keyphrases or subject matter they feel they are entitled to.
So we offer to interview their key people and customers, we offer to review all their existing collateral, we come up with new ideas to demonstrate why they may be relevant, but this is usually greeted with 'this will take too long/cost too much money. We need to be there now'. In reality, this actually means 'we have to do something and get involved', and understand that things aren't as simple as we'd all like.
Maybe we need some new clients, or I need a Christmas break, but I do feel beyond the world-leading brands with their own TV channels online, there is a big job of education still to be done with why good, useful, novel and relevant content is nearer the panacea that so many clients want. Time for another mince pie...
Good points Mark,
a lot of people still think its about getting more links, no matter where they come from, they just want to see more numbers. I think the focus is beginning to shift but still very slowly.
@Mark definitely agree there needs to be more promotion of content marketing and content strategy out there.
I'm sure you have done this showing the client what the competitors are up to and how they are succeeding online as a result of content marketing usually helps.
For instance, just looking at how brands promote themselves in Facebook is a good starting point - what content is promoted and what tone is being used...
@Steven - The challenge is when the competitors are also not engaging in content marketing and so you sometimes have a "well if they aren't doing it why should we" scenario.
I get genuinely excited when a client gets on board with content marketing, done correctly, it provides value to everyone.
Splendid write-up Chris... Think we can take lessons from Red Bull and Burberry, those guys are pretty much on the money along with Coca Cola in my humble crumble opinion.
Keep the content coming
Agree with both Mark and Colin Doherty about clients expecting immediate results online. "If it were that easy and low cost to be at the top of Google and get business from day one without paying through the nose on paid search, the world send his wife would be doing it." is how I explain the situation to clients.
Indeed I am on my way to a meeting with a client right now who has asserted exactly the same desire for his new website to be "there".
Not without unique, interesting, timely or entertaining content you're not - no matter hoe much noise you generate on social media by retweeting everybody else's hard-written content or inane comments on the topical issues.
We do well for natural search by having created good wholesome content over a long period of time - not through a magic bean that sprouts skywards overnight.
@phyllis - I hear you there! Just write in your own voice and speak from the heart - you might be surprised at how genuinely you come across and how you have a distinctive tone to what you are saying.
"However companies that saw social media as an engagement and sharing platform, saw a vast improvement in ROI, traffic and brand awareness."
Not a single one of these examples shows an increase in ROI, traffic or brand awareness.
Great opening for an article, think we're all alike in being familiar with that conversation.
I often find that one of the challenges with generating content is an effective 'sign off' process. Moving quickly to publish timley and targeted content is obviously integral to content marketing, but in some cases there is a need for 'technical' checks to ensure the content is accurate and robust. This can create a longer publishing process. I wonder how other companies manage the publishing process to ensure content marketing is an integral part of the marketing mix?
Really enjoyed reading that. Great article and a very comprehensive argument put forward.
The challenge as has been pointed out is the expectations that clients have of creating a killer piece of content that's viral. Steady consistent quality content is essential, mixed in with a level of inspired strategy and imagination (and a budget to seed it)!
Thanks for this great article.
@sceptical SEO...I think this article is highlighting this point more as a principle to learn from and that the companies who conduct one-way, scatter gun approaches to social media and online PR campaigns are the ones that turn consumers off.
The ones who create awesome, engaging content designed with the consumers in mind as well as their own commercial goals are the ones who come out on top!
Totally agree and especially like this line "If you're tired of firing off the same boring press release to whichever journalists will listen and parrot your dry copy to an audience of half-opened ears, then for goodness sake do something new and different."
Here here!
Steven - good advice. In some cases, this can actually be the problem! Some clients look at those competitors who actually are putting effort into producing interesting, useful or novel content and use them as their benchmark - all without making the fundamental connection that the organisation is investing in their content. They look at the channel (social or blog) and think the key is just utiilising the channel, not what you actually do with it once you have it.
Hope your meeting goes well Andrew! I've got a similar one on Monday.
Great write up Chris - It's great to see a post with less buzzwords and concisely presented.
@Sceptical SEO does have a point though, there could be some more in-depthfigures to show what these KPIs transormed into in the form of ROI?
I would however, love to see you smart cookies at econsultancy provide some insight into any small businesses that are producing great content marketing?
Ben Davies, may have staked his reputation on the Fax article, but you're not helping him with that broken link!
Content is the main part of the marketing, each and every type of marketing starts from its content so we must focus on creating some good content which can help in improving the business in ethical way instead of creating the link for our page as link only can help in search engine indexing not in drawing organic traffic.


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America is awash with money.
Yet poverty continues to grow.
Does anybody care?
The latest government figures show that 46 million Americans live in poverty, more than at any other time in our nation's history. That's 15.1 percent of our population. One in five children live below the poverty line of $22,314 for a family of four, compared to one in twelve in France and one in 38 in Sweden.
Yet whenever elected officials ask their constituents what issues are most important to them, poverty isn't even on the list. The economy, jobs, Afghanistan, the environment, health care, and education always show up. But not poverty.
Accordingly, Congress is now debating not whether to cut food stamps for the poorest Americans, but by how much. The Senate is proposing $4 billion in cuts. The House wants to cut $20 billion,. Many Democrats are supporting the Senate version.
More than a half-million people are homeless in America. Food banks and homeless shelters are serving more people now than a year ago. Unemployment is at 7.6 percent.
The problem is that all the private charities in America can't end hunger and poverty. Ending poverty demands government programs, such as Social Security, unemployment compensation, Medicare, welfare, food stamps, childcare, and more.
The 1996 Welfare Reform Act was sold to us as a way to get people off welfare, and it did. Welfare rolls in the United States are down more than 50 percent. But it didn't reduce poverty. That's because welfare reform dumped many recipients into low-paying jobs -- with no benefits or ability to move up.
Does anybody care?
Maybe we care, but we don't know what to do about it. So we shrug, say the poor will always be with us, and forget about it.
In 1969, a Presidential Commission recommended we establish a Basic Income Guarantee (BIG) at the poverty level for all Americans.
On that Commission, the chairmen of IBM, Westinghouse, and Rand, former California Gov. Edmund G. (Pat) Brown and 17 others unanimously agreed with economist Milton Friedman that: "We should replace the ragbag of welfare programs with a single, comprehensive program of income supplements in cash -- a negative income tax. It would provide an assured minimum to all persons in need, regardless of the reasons for their need."
Fast-forward 44 years, and we find that welfare has failed because it has destroyed people's ability to take control of their own lives and make their own decisions. We assume the poor are incapable of making sound decisions; that they can't be trusted with cash and have to be protected from themselves. It's as if your employer thought you so irresponsible that he sent part of your paycheck to your landlord, another part to your grocer, another to the bank that provided your car loan, another to your doctor.
There are more than 300 income-tested social programs costing more than $400 billion a year. Much of that money goes for administrative expenses, not to the needy.
Charles Murray, whose 1984 book, Losing Ground, claimed that welfare was doing more harm than good, now agrees with the BIG approach.
"America's population is wealthier than any in history," Murray writes in his new book, In Our Hands. "Every year, the American government redistributes more than a trillion dollars of that wealth to provide for retirements, health care, and the alleviation of poverty. We still have millions of people without comfortable retirements, without adequate health care, and living in poverty. Only a government can spend so much money so ineffectually. The solution is to give the money to the people."
Murray calls for giving an annual cash grant of $10,000 -- with no work requirements -- to every adult over age 21.
Indeed, the U.S. is a wealthy nation. Our 2011 Gross Domestic Product was $14.4 trillion. That's an average of $46,000 for each man, woman and child in the country. It's an average of $61,000 per adult. It's more than enough to end poverty.
Poverty is wrong. A Basic Income Guarantee would establish economic security as a universal right. It gives each of us the assurance that, no matter what happens, we won't go hungry.


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Visit Marseille, France
Marseille is the third biggest urban region in France. This city was founded during the time of the Romans and because of its history it is one of the most interesting cities in France. In this region you can also find the fortress 'Chateau d'If', which is the fortress that appears in the famous novel "The Count of Monte Cristo".
Today Marseille is a Mediterranean city with a lot of NOVASOL holiday homes and apartments which assures all our guests great opportunities for accommodations. The harbor of Marseille is one of France's most important accesses to the Mediterranean Sea. It has developed over centuries and turned into the center of trading in this region and so it became an important business factor of France's industry. The harbor handles goods with a value of over 100 million euros each year.
The culture of this city was formed by influence from many international and Mediterranean people. You can say that Marseille is the city, where people of all Mediterranean cultures have made their cultural contribution. During recent years Marseille has been redesigned to increase its beauty even more for tourist purposes. The government created and built new parks, cinemas and restaurants as well as art galleries and other cultural places were built.
The cuisine of Marseille is simple but fine with the typical note of the French cuisine. A usually known dish is the so called "Bouillabaisse". The recipe was created in Marseille and originally it was a meal made from leftovers of the fishers' seafood who would then cook a soup of non-sold fish, crabs and shells.
Marseille is really worth a trip. It is a true adventure and a special experience to visit this southern part of France. A NOVASOL holiday home in Provence is an ideal place to start your daily trips and the accessibility of Marseille has been increased with connections to a high speed rail road network.
NOVASOL offers a huge variety of accommodations here. Either holiday homes in Marseille or in Provence for the family or your significant other; anything is possible.


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"All artists are a little bit crazy!" "Artists are different."
Over the years, I've chuckled when someone looked at my whimsical works and noted the difference in our personalities.
Yes, artists are programmed differently, and most of us rejoice that every waking moment is a gift! Whether soaking in a sun-drenched street scene or admiring an alignment of overhead pelicans or noting subtle color differences in a landscape, an artist's eyes never rest!
When living in Costa Rica, I lived immersed in nature and marveled at the beauty that surrounded me. I was also intrigued that most of the handmade products I bought were made in Ecuador. Hammocks, pottery, linens, masks – Ecuador, Ecuador, Ecuador. From my first exploratory visit, Ecuador stole my heart! I now divide my time between Ecuador and Central America, and I look forward to exploring more of South America.
Although you cannot step inside my studio from your vantage point, this site will give you a glimpse into the life of the zeebra. Hopefully you'll emerge with a lighter heart!
Thanks for stopping by! Z
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Germany's federal government is boosting film production coin by €10 million ($12.7 million).
Part of the government's 2013 budget, which includes an additional $127 million for culture and arts, the film production coin will increase the German Federal Film Fund (DFFF) to nearly $90 million.
The DFFF is a major financing vehicle for domestic and international productions, offering a 16% rebate on total spend in Germany, capped at some $12.5 million.
Applauding Friday's decision, German Producers' Alliance chairman Alexander Thies said the increase comes at "a time dominated by cutbacks and shortages" and was "certainly not a foregone conclusion."
He added that it was particularly welcomed by producers because "the DFFF, by stimulating international co-productions, has helped make Germany one of the world's leading locations for film production."
The DFFF recently backed Ron Howard's "Rush," Michael Caine starrer "Mr. Morgan's Last Love" and the Wachowskis and Tom Tykwer's "Cloud Atlas."


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Attractions Directory
Appalachian Trail
Eighty-eight miles of the Appalachian Trail run through the North Carolina mountains. More…
Blue Ridge Parkway
The Blue Ridge Parkway is America's most visited National Park unit and is known as "America's favorite drive." More…
Blue Ridge Parkway Visitor Center
The Blue Ridge Parkway Visitor Center in Asheville, NC features an award-winning film and exhibits on natural and cultural heritage. More…
Canton Area Historical Museum
The Canton Area Historical Museum contains artifacts and photographs depicting the history of the towns of Canton, Bethel, and Cruso. More…
Cataloochee Valley
The remote and picturesque Cataloochee Valley imparts a sense of what life was like for pioneers in the North Carolina mountains. More…
Chattooga River Gorge
The Chattooga River Gorge, which begins near Cashiers, NC is home to one of country's most spectacular Wild and Scenic Rivers. More…
Cherokee County Historical Museum
The Cherokee County Historical Museum in Murphy, NC displays the rich history of Native American and pioneer settlers. More…
Cherokee Homestead Exhibit
The Cherokee and their ancestors have called Western North Carolina home for more than 10,000 years. More…
Chimney Rock State Park
Standing atop Chimney Rock, an ancient granite monolith overlooking Hickory Nut Gorge, visitors are awed by the breathtaking view. More…
Refine the results shown on this page.
- by Activities & Interests
- Bicycling
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- Cafe on Premises
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- Crafts
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Contacting the Department of French and Francophone Studies
All staff, whether full time or sessional, are available on email to respond to queries. If you have a question, a suggestion or a complaint, please get in touch.
Chair of department
Contact details for the Chair of Department and all other academics in French and Francophone Studies are available on the Academic Staff webpages.
The Department of French and Francophone Studies is located within the School of Languages and Cultures. You can find us on the 7th Floor of the Brennan-MacCallum Building A18.
Postal address:
Department of French and Francophone Studies, A18
University of Sydney, NSW 2006


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Nearly 3.3 million Americans have enrolled in health coverage on state and federal health insurance marketplaces as of Feb. 1 and sign-up rates for young adults continued to grow, according to new figures released Wednesday by the Obama administration.
The federal HealthCare.gov marketplace has logged 1.9 million enrollees since enrollment began in October, while another 1.4 million have signed up for insurance coverage through state-based exchanges. The new sign-ups keyed a 53 percent enrollment jump over the previous three-month reporting period.
The new January numbers come the same day that a new Gallup Poll found the nation's uninsured rate had fallen to a five-year low of 16 percent from 17.1 percent in the fourth quarter of 2013.
"While more than a month remains in the first quarter, the preliminary data show the uninsured rate appears to be on track to drop to the lowest quarterly level measured since 2008," Gallup reported.
The Gallup estimates, based on phone interviews with more than 19,000 adults, may vary over time, but "if the uninsured rate continues to fall over the next several months, it may suggest that the Affordable Care Act's requirement for most Americans to have health insurance, which took effect on Jan. 1, is responsible for the decline," according to the polling organization.
With just over six weeks remaining before the marketplace enrollment period ends on March 31, total U.S. enrollments are 2.7 million shy of reaching the estimated 6 million sign-ups that the Congressional Budget Office recently projected for the 2014 coverage year.
The CBO originally expected 7 million people to enroll before technical problems with the HealthCare.gov website caused them to reduce that estimate by one million.
Officials at the U.S. Department of Health and Human Services could not determine how many of the new enrollees were previously uninsured, how many have paid their premiums or how many enrollments were cancelled because of non-payment.
But Health and Human Services Secretary Kathleen Sebelius said most new enrollees are paying less for coverage.
"As they learn about their new coverage options, Americans are finding getting covered has never been more affordable," she said in a telephone press call with reporters. "Eighty-two percent of those who have signed up for marketplace plans are receiving a lower-cost premium."
On HealthCare.gov, more than 90 percent of people who select "silver" plans that cover at least 70 percent of medical costs, are also paying less for coverage, Sebelius said.
Young adults ages 18 to 34 accounted for 27 percent of January sign-ups, up from 24 percent from October through December.
In January alone, more than 318,000 young adults signed up for coverage, compared to more than 489,000 who enrolled between October and December.
That 65-percent increase – from 489, 000 to more than 807,000 total young adults enrolled – was the largest increase for any age group in January, Sebelius said. Between October and January, one in three marketplace enrollments were under age 35, she added.
A strong mix of young adults, who are generally healthier and cheaper to insure, are crucial to keeping premiums affordable under Obamacare. Administration officials have estimated that roughly 40 percent of new marketplace plan members need to be under age 35 to offset the coverage costs for older plan members who are typically less healthy and more expensive to cover.
Health law supporters were heartened by the new data.
"We are thrilled to see young adult enrollment rates continue to increase and expect this trend will continue as more learn that they can get help paying for their insurance," said Aaron Smith executive director of Young Invincibles, a non-profit health care advocacy group for young adults.
Efforts to enroll young adults will increase this week as cities across the nation host more than 100 sign-up events as part of National Youth Enrollment Day on Saturday, Feb. 15.
The surge in young adult sign-ups matches similar trends in Massachusetts when the state's universal health care initiative was launched in 2006, said Anne Filipic, president of Enroll America, a national support group for the Affordable Care Act.
"Based on past enrollment efforts, our research, and what we're hearing in the field, we've always said that young people would wait until later in the open enrollment period to make their decision, and we're now seeing that pattern begin to play out," Filipic said.
While national exchange enrollment has reached 55 percent of projected sign-ups, individual state numbers vary dramatically. A new analysis by Avalere Health, a Washington health consulting firm, shows that 15 states have topped 60 percent of their expected enrollments for 2014, led by California at 118 percent of projected enrollment, Idaho at 98 percent and Washington at 94 percent.
Other high-performing states include North Carolina at 85 percent, Kentucky at 77 percent and Florida at 74 percent.
Lower-performing states include Alaska, 34 percent; Arkansas, 18 percent; and the District of Columbia, 22 percent.
"The latest data show that exchange enrollment continues to rebound following early technological problems although progress is uneven across states," said Caroline Pearson, vice president at Avalere. "The question remains if the final enrollment surge at the end of March will make up the ground lost in October and November."
Wednesday's data also showed, for the first time, that most new enrollees – 62 percent – have selected "silver" health plans that cover at least 70 percent of medical costs. Nineteen percent have selected "bronze" plans that cover at least 60 percent, 12 percent picked "gold" plans that cover 80 percent and 7 percent chose "platinum" plans that cover 90 percent. Only one percent of marketplace enrollees have chosen catastrophic plans.
Other highlights from the new marketplace data: 55 percent of marketplace enrollees are females and 82 percent of enrollees have qualified for tax credits or other cost-sharing subsidies that offset the cost of coverage.


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Penn State University World Campus
Penn State World Campus provides a distance learning option for a large number of degree and certificate programs at both the undergraduate and graduate levels. With the majority of students residing far from the physical Penn State campus, the World Campus website is the key administrative and support hub for distance learners.
Phase2 provided architecture, discovery, Drupal development, and developer training for the relaunch of Penn State World Campus, the key administrative and support hub for distance learners.
Key Features Included
- Multi-site architecture with two distinct sites sharing a single database
- Taxonomy-enforced program structure, content relationships, and user permissions
- Global and site-specific admin tools
- Dual custom content workflows


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Dwight Howard's Baby Mama Hope Alexa Gamma Labs Workout Video
Hope is one of the five baby mamas that Dwight Howard has (he only claims one publicly Royce Reed). Similar to Royce she has her own thing going on.
She is a fitness trainer, bikini model and is also doing some work for Gamma Labs. Gamma Labs works with a lot of athletes on their physical training by providing supplements and fitness advice.
Pretty solid site if you are into working out and what not.
You can check out Hope's video below. I would say she is in pretty good shape from the photos above.


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Great Depression Myths Revisited
Phase II: Disintegration of the World Economy
The current financial crisis, a new government bailout in the works, talk of regulation and deregulation and a general unease regarding America's economic future have politicians and pundits alike threatening a repeat of the Great Depression.
This week, the Mackinac Center is re-running one of its most successful and popular publications ever: "Great Myths of the Great Depression," written in 1998 and revised in 2005 by President Emeritus Lawrence W. Reed. This powerful monograph details the cause of the depression, the government interventions that sustained it, and how the myths that federal policies eventually "saved" the country have been perpetuated over the past seven decades.


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R.G. LeTourneau's last patent was granted on July 13, 1965, when he was 77 years old. In the 42 years between these two inventions he was granted 297 more patents and became one of the top inventors of all time.
These 299 inventions included the bulldozer, scrapers of all sorts, dredgers, portable cranes, rollers, dump wagons, bridge spans, logging equipment, mobile sea platforms for oil exploration, the electric wheel and many others.
LeTourneau built 70% of the heavy earthmoving equipment used by the allies in World War II. During the height of the war, from 1942 to 1945, his fertile mind pumped out 78 inventions, many of which were instrumental in helping to win the war.
Although LeTourneau had only a few years of formal education, his prodigious inventive efforts were recognized with dozens of industrial awards and he was presented with honorary doctorate degrees from five different colleges and universities.


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Tuesday, July 27, 2010
The Tasting Group tastes Northern Rhones
I thought of another reason to join a tasting group: tasting wines you seldom drink. I rarely drink northern Rhone wines, whites in particular, and it so happens that the Northern Rhone was the theme of our tasting last night. You don't have to like all the major wine regions to know wine. In fact, you may only choose to drink Burgundy, for example. But to know wine, to really know wine, you better at least be familiar with the major regions and their reference points. Most serious wine drinkers, wine writers, wholesalers, and retailers, which is to say most people in the world of wine, do not know wine. Yeah, I said it. Most people who purport to know wine don't know wine. They are lazy, or they can afford to cater to their expensive, 1er and Grand Cru Burg palates without ever checking in on wines from elsewhere, or they just choose to dismiss entire swaths of fine wine producing regions. Though I may hate on regions or grape varieties, that dislike is justified by at least a requisite amount of recent experience. Participating in tasting groups have become a regular part of my wine consumption routine, and I believe that I am better off for it.
To express how I feel about the northern Rhone in a turn of phrase that I love, I ain't mad at ya', northern Rhone. Your reds can have a wonderful balance of bursting blue-red fruit, spice, and even acidity, especially if it's from Cornas or Hermitage. As for the whites, I cannot get into them quite as much, as I simply value acidity too much in my whites to show more than merely occasional respect for Roussane and Marsanne. Anyway, let's review the two flights from last night's PMW Tasting Group.
2008 Qupe Marsanne Santa Ynez Valley
I like Bob Lindquist's wines. Like this one, an 81% marsanne, 19% roussane blend which is 12.5% abv, they typically show some restraint, and are fun to drink. There was a very fresh and mineral quality to the nose, here, which combined with the texture and acid had me initially thinking Saar Riesling QBA. Not enough sweetness or acid, though. Plenty of sulphur, however, which is probably why I first thought German riesling. Confusing sulphur on the nose with minerality? Yep, guilty as charged. I knew that the sulphur content was high, but also seemed to catch a minerality to the aromas which had me thinking old world. This was my favorite wine of the flight, narrowly edging out the wine below.
2007 Dard & Ribot Crozes-Hermitage Blanc
What?! Somehow this was my number two wine. A wine which nearly everyone loves (it finished our group first) and cannot get enough of. Allow me to explain. As much as I enjoyed the wine, it needs to be decanted. There is some real funk on the nose, and a pungency on the palate which improves with air. Mainly roussane with some marsanne. No sulphur added. It tastes that way. I am not certain but I suspect that there is a bit (maybe a day or two) of extended skin contact with the juice. It also tastes that way. While I really enjoyed this wine, it did not taste as pure, pristine and focused as it did two years ago when I drank it at Le Verre Volé. It is evolving in a way I find to be interesting, if not as much to my liking as in its pre-evolved state.
2006 Pierre Gonon St Joseph Blanc "Les Oliviers"
Awful. To me, nearly undrinkable. Apparently this is from a south facing slope. In a warm vintage, with a high alcohol grape that tends towards blowsiness, on a south facing slope is not where you want to be. Some bitter honey and nutty notes dominated this wine. Maybe this is what Honeynut Cheerios would taste like if they were made with spelt, without any added sodium and a bare minimum of sugar or HFC added, and vodka replaced milk in the cereal bowl?
2008 August Clape St Peray
Meh. As non-descript and innocuous as the wine books say it is. Yes, often times the wine books are actually right.
2005 Pierre Gonon St Joseph
What a delicious bottle of syrah! As I thought, given the purity and approachable quality of the fruit, this indeed turned out to be a St Jo. Dark cherry, macerated plums, some of that black olive character on the nose. A hint of cardamom. Juicy and supple on the palate, this is wine to drink, not contemplate for hours on end. Tannins crept up a bit on the finish, if only for the relative lightness and lack of density on the mid palate. Delicious wine, and my second favorite of the flight.
2005 Yann Chave Crozes-Hermitage
Whoa! This sucked. Highly offensive aromas of Baltimore Harbor, Potomac River, and 101 N on a day where you smell the Bay. The palate lacked any sort of elegance, acidity, or reason to want to drink this now. Others really liked the wine, noting the bay/fishiness or however you wanted to describe the aromatic profile, but also a hidden depth of flavor and complexity (most hidden to me). Some folks thought it was shut down and will be terrific in 5 years or more - I strongly disagree. Time will tell.
2005 Emmanuel Darnaud Crozes "Les Trois Chenes" Crozes-Hermitage
Given the theme and the fact that we had Dard & Ribot in the earlier flight, and the fact that this tasted so natural and delicious, I thought it was a Dard & Ribot Crozes Hermitage. There was the interplay of ripe fruit and savory mesquite like smokiness, as well as a texture that to me reminded me of their wines. No D&H, but rather this producer whose wines I have not yet tried but am now curious to learn more about. Apparently, he has vineyard land on the flats (like most growers in Crozes-Hermitage, instead of on the steeper, granite laced sites), and cultivates his vines well. The wines are fermented with native yeasts, and aged primarily in barriques (some new) as opposed to foudres. This is because Emmanuel has no help in the winery: barriques are more easily moved than larger foudres. The oakiness did not seem over the top to me. There was plenty of fruit and acidity to balance out the oak.
2005 Les Vins de Vienne "Les Palignons" Crozes-Hermitage
A "super group" of winemakers composed of Yves Cuilleron, Francois Villard and Pierre Gaillard. Slightly smoky ripe dark fruit aromas led to a chewy palate of cherry and some prune flavors. Ripe but not overly so, with some cardamom bite on the finish. More stylized in a deliberate and modern way, but not at all bad.
2001 Emmanuel Darnaud "Les Trois Chenes Crozes-Hermitage
This was a bonus bottle poured to see who could guess which older version of a wine in the flight this was. I guess incorrectly, thinking that it was a late 90's version of the Les Vins de Vienne. Anyway, the wine was holding up well, definitely in secondary flavor country though a fellow taster called it "primary" - so it often goes with comparative brown bag tastings. The acidity was still hanging in there, adding dimension to what seemed like a very coffee bean and dark chocolate tasting palate with some dark fruit in the background.
I should note that the current releases of these reds (07's, I believe) retail somewhere in the $25-30 range. Pretty good values, as someone mentioned when we had finished the flight. Northern Rhone syrah...in the words of MTV news corresondent, music critic and author Kurt Loder, "Do try to catch it."
Posted by Joe Manekin at 7/27/2010 06:00:00 AM 1 comment:
Labels: dard and ribot, darnaud, kurt loder, northern rhone, pierre gonon, qupe, tasting group
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Web company LiveUniverse has been ordered to pay $6.6 million in damages to a group of music publishers including Warner/Chappell, Peermusic and Bug Music for posting unlicensed song lyrics.
The default judgment ruling was handed down earlier this week in a California district court, and is the first of its kind in punishing unlicensed lyric sites.
Though the role of music publishers in distributing lyrics and sheet music often seems nearly archaic, lyrics sites are a highly-trafficked commodity on the web, and the publishers' suit alleged copyright infringement of 528 songs, including tunes by Green Day, Bob Seeger, David Bowie and Van Morrison.
As the publishers' counsel Ross Charap noted in a statement, the plaintiffs pursued such a large settlement in the hope that it would "serve as a warning to persuade illegal lyric site operators that it makes good business sense to become licensed and avoid having their site shut down and damages awarded against them."
LiveUniverse, which was started in 2005 by MySpace co-founder Bob Greenspan, was ordered to remove unlicensed lyrics from its sites back in 2010.


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Sean Harris Skater Profile
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Hartwell Plc is a leading multi-franchise new and used car dealership in the UK.
Established in 1919 in Oxfordshire, Hartwell has been trading successfully for nearly 100 years; and it is this success that shines through the company's considerable growth over this period.
Hartwell now operates 25 franchised dealerships across 11 sites in the UK. These dealerships cover a variety of new car franchises including Citroen, Dacia, Fiat, Ford, MG, Renault and SEAT. Used vehicles from other franchises can also be supplied and we have access to over 1,500 used vehicles in dealer stock.
At Hartwell we love our customers and care for our company.


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Just a glimpse of some of the subjects our Honors students can dive into during their class time at LETU. Honors courses are three-hour degree credits.
These additional enrichment courses are held for one hour, one night a week throughout the semester to spark your interest and give you background on some seriously fascinating issues.


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A's offense put on ice by Angels' C.J. Wilson
Anaheim --
Back in the early stages of the season when the A's were really sticking it to the Angels, Oakland's offense was lively, vibrant, dangerous.
The past eight games, the A's bats have switched off. The team managed just three hits Saturday night in a 2-0 loss to the Angels and C.J. Wilson, and the A's have scored just one run in the 18 innings of the second half. Oakland hasn't scored more than three runs in any of its past eight games and is batting .159 in that time, quite a contrast to the 48 runs the A's scored in their first five games against the Angels.
"We're in a little bit of an offensive funk," A's manager Bob Melvin said. "C.J. pitched well, and we're not at our best right now. ... We're grinding; we're just not getting results. We're not hitting balls hard enough to turn anything into a rally."
On Saturday evening, Dan Straily pitched well enough to get a win, giving up eight hits and two runs in seven innings while walking none and striking out four.
But allowing even one or two runs is dicey with as little backing as the A's starters are getting. And in the first inning, Straily grazed Mike Trout, Trout went to third on a base hit by Albert Pujols, and Josh Hamilton hit a sacrifice fly. Then Alberto Callaspo led off the seventh with a homer.
"I gave them a run by hitting Trout," Straily said. "And then the changeup (to Callaspo) for the second run."
Straily hasn't allowed more than two runs in five of his past six starts, and over his past 10 outings, he is 5-1 with a 2.80 ERA.
Wilson was at his best, with his slider, cutter and curveball all working well, and at one point he retired 18 in a row before Derek Norris' leadoff walk in the eighth.
Brandon Moss also walked that inning, and rookie second baseman Grant Green came up with two on and one out, still looking for his first big-league hit. He drove a flyball to deep right-center, but it was caught; Norris advanced to third before Coco Crisp popped up to end the inning. Wilson has won six of his past seven starts.
"Obviously, it hasn't been a great offensive stretch for us," Moss said. "But these two games are in no way indicative of how the rest of the season will go."
Green is 0-for-12 with six strikeouts to start his career.
Moss and Melvin said the A's appear to be pressing, especially in the later stages of games, as the team struggles to score runs.
The one A's player with decent numbers against Wilson, Yoenis Céspedes (4-for-11), was out for the second game in a row with left wrist soreness.
The buzz about Oakland as trade-deadline rumors start heating up revolved around the Cubs' Matt Garza after FoxSports.com's Ken Rosenthal mentioned that the A's have interest in the starter "at the right price." Given the A's current needs, though, a bat seems more appropriate for the team to pursue, with second base the most obvious spot for Oakland to upgrade.
Generally speaking, however, the A's have been more likely over the past decade or so to acquire relief pitching at the deadline than anything else. The team is also adept at post-deadline deals, a la Stephen Drew last season, and should an infielder such as Philadelphia's Chase Utley or Michael Young clear waivers and become available, there's little doubt the team would continue to explore moves. The Phillies don't appear to have decided yet if they're sellers.
Susan Slusser is a San Francisco Chronicle staff writer. E-mail: firstname.lastname@example.com Twitter: @susanslusser