text:
Oklahoma forward Amath M'Baye says he is giving up his senior season and will enter the NBA draft.
M'Baye made the announcement Tuesday. The 23-year-old M'Baye, who is from Bordeaux, France, is set to graduate in May and wants to take care of his family.
He averaged 10.1 points and 5.2 rebounds per game last season and was a third-team All-Big 12 selection after transferring from Wyoming.
The NBA draft will be June 27.


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Contributed by Susie Middleton, Fast, Fresh & Green
This easy summer dish is called a gazpacho salad not because it looks like one, but because you can puree the leftovers in a blender, chill it, and you've got a delicious gazpacho.
2 lbs heirloom tomatoes (a mix of sizes and colors is nice)
1 lb ripe peaches
1⁄2 sml red onion
2 tbsp extra-virgin olive oil
2 tbsp fresh orange juice or mango smoothie drink, and more if needed
1 tbsp balsamic vinegar
1 tsp soy sauce
1⁄2 tsp finely grated lemon zest
1⁄4 tsp kosher salt, and more if needed
1⁄2 cup lightly packed small whole fresh mint and basil leaves
Edible flowers, petals separated if large, for garnish (optional)
Core the large tomatoes and stem any cherry or tiny tomatoes. Cut the larger tomatoes into large, evenly sized pieces. To do this easily, first cut the tomatoes crosswise into thick slabs, and then cut the slabs into large dice (3/4 to 1 to 2 inches wide). If the tomatoes are very irregularly shaped, just cut them into wedges and then cut the wedges in half. Cut the cherry or tiny tomatoes in half or into quarters. Put all of the tomatoes into a large, shallow serving bowl.
Peel the peaches with a paring knife and slice them off the pit into wedges (whatever size you like, depending on the size of your peach). Add the peaches to the bowl. Slice the onion lengthwise as thinly as you can and add it to the bowl, too.
Whisk together the olive oil, 2 tablespoons orange juice, 1 tablespoon balsamic vinegar, 2 teaspoons soy sauce, lemon zest, and 1⁄4 teaspoon salt. Pour the dressing over the tomatoes and peaches. Add half of the herbs, season with salt, and toss gently but thoroughly. Taste the juices and add more vinegar, soy sauce, and orange juice if you need to. (You can let the salad sit for a few more minutes and taste and season again if you like.) Before serving, toss again and sprinkle with the remaining herbs and flowers (if using).


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Coach Kent enters his sixth season with UCSC as the most successful head coach in program history. Over the past five seasons Kent has taken the Women's Basketball program to unprecedented level of success by setting the school record for wins in a season each of the past three years. The program just completed their most successful season going 18-7 overall and having a program best 10 game win streak during the months of January and February.
Kent's team has experienced tremendous success in the classroom as well. During the 2012-13 season the team finished with a 3.45 team GPA placing the 23 nationally in DIII. This past year they again earned a team GPA above 3.4 which will place them in with the top academic teams in the country for the second year in a row.
Prior to UCSC Todd was at Seattle University where he spent two seasons as an assistant coach helping the team to an overall record of 46-20. During his second season at Seattle U the team finished 20-9 during their first year transitioning to DI. Prior to Seattle Todd was at La Salle High School in Yakima, Washington where he was the Dean of Students, a teacher, and the head girls Basketball Coach. In five seasons he compiled a record of 106-23. He led his team to a class B State Championship in 2006 and was named Seattle Times Washington State B Girls Coach of the Year. He was awarded the same honor in 2007 as well when he led his team to a state runner-up finish. Todd was also the coach of the Eastern Washington All-State Girls Team in the summers of 2006 and 2007. He has also made coaching stops at Highland HS, Rosalia HS, Lind HS, and South Puget Sound Community College.
Todd is a graduate of Eastern Washington University where he earned his degree in Recreation and Leisure Service Management. He received his Master's In Teaching degree from Heritage University in 2003. During his free time Kent enjoys hiking with his family and mountain biking the many wonderful trails in the Santa Cruz area, with his wife Stephanie, who is a Pediatric RN Supervisor at Palo Alto Medical Foundation in Santa Cruz. The Kents are the proud parents of two daughters Frances (5) and Hazel Lou (2).


text: Updated 2016 Lucerne is a small city in Switzerland with a large reputation. Located on the lake of the same name, Lucerne gains much of its status by being the largest town in Central Switzerland, making it the perfect place from which to explore this gorgeous region. With only about 60,000 residents, this really is a small city, but there are plenty of things to see and do in town and in the region as a whole.


text:
Pete Wentz can add author to his resume after writing his first book.
The Fall Out Boy bassist is publishing Gray through MTV Books next spring (Feb13), and a press release suggests the novel centers around a rocker disillusioned with fame.
The description reads, "Imagine you are on a tour bus, the miles whistling away beneath you as you sleep. Tomorrow you will wake up in downtown Somewhere. It doesn't matter. All the skylines look the same. The world is on a first-name basis with you.
"But you... you barely even know yourself. There are those who give in completely to the idea of what it means to be famous. If you could go back to the way things were before you made it... would everything still be gray?"


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LEXINGTON, Ky.—What we learned as guard Vander Blue scored 29 points to push East Region No. 3 seed Marquette out of an eight-point halftime deficit and past No. 6 seed Butler, 74-72, Saturday night at Rupp Arena, earning its third consecutive NCAA Sweet 16 under coach Buzz Williams:
We've seen this movie before
It had a different ending, though. You might remember from the start of the 2012-13 season when the Golden Eagles and Bulldogs met in the first round of the Maui Invitational, where Butler prevailed after Marquette seemed to have locked up the game. The difference was a 3-pointer that Butler guard Rotnei Clarke almost threw in the goal to beat the buzzer from in front of his team's bench.
Well, he had a chance again Saturday night.
"It reminded me of Maui, actually," Marquette star Vander Blue told Sporting News.
After the ball went out of bounds off Marquette with the Golden Eagles leading 72-70 and 13 seconds left, Butler inbounded and Clarke entered the offense with a screen from center Andrew Smith on the left side. Clarke's 3-point try this time didn't even reach the rim.
It seemed like it would end there, but the referees called a ridiculous touch foul against Clarke after Marquette inbounded to Davante Gardner on the left sideline and he immediately forwarded a pass to a teammate in the frontcourt. The game should have been over. But because the referees retain the ridiculous habit of awarding fouls to the defense merely because that is their intent -- and not because the contact in question resulted in any particular advantage -- Gardner had to go to the line to seal the game with two foul shots with four seconds.
Thanks to a length-of-the-court baseball pass on the inbounds play, Butler amazingly scored on a Smith layup to again make it a two-point deficit with 3.2 seconds left. All Marquette had to do was inbound the ball cleanly, which it failed to do.
So Butler had once last chance to inbound with 2.9 seconds left, but Clarke couldn't get free and Smith presented a bigger target. So the ball went to him. He could not get off a clean shot, and Marquette prevailed.
"I knew we were going to get the stop," Blue said. "We had to get the stop."
Jamil Wilson has great timing
You might have seen it as he rejected what might have been a game-winning layup by Smith, who caught the ball and rolled wide open down the lane off a beautifully run set by the Bulldogs, only to find his presumably easy layup flying in the opposite direction with 56 seconds left when Wilson arrived on the scene as a help defender and let fly with his long right arm.
Wilson had thrown in a couple of ridiculous 3-pointers against Davidson to fuel the Golden Eagles' absurd comeback in the Round of 64 on Thursday. And here he was again, the hero wiping out a sure basket that would have given Butler a 71-69 lead inside the game's final minute.
Wilson blocked one more shot before the game was over, again smacking down what looked as though it would be a clean Smith layup with 3 seconds left. But this time he was guilty of goaltending, and Butler eventually had that last chance to tie or steal the game.
"The last 30 seconds or so felt like an eternity," Wilson said. "I felt like the clock was stopping every two seconds. I kept thinking, 'Man, I want this to be over. I want this to be over.' "
Clarke was on the scouting report, right?
Although he takes nearly a quarter of Butler's shots, and though he threw in a famous game-winning buzzer shot when these teams met in the Maui Invitational, Clarke managed to shake loose for a dozen 3-point attempts Saturday, of which he converted five to help him post 24 points.
Marquette used multiple defenders against Clarke and even tried a zone at one point in the second half, with the perimeter players almost entirely devoted to shading toward him. But the Bulldogs got the ball to Chase Stigall in that instance, and he threw a lob from the left wing to the right side of the rim, where Smith guided it into the goal.
It wasn't as though the Golden Eagles had no chance to defend him. Clarke didn't score from the 15:09 mark, when he rang up his 24th point, until the game ended. So they had the ability, they just didn't execute for too much of the game.
They did get it done when it counted.
"When the ball is in his hands and he has crossed half-court, he legitimately has a chance to make it no matter where he picks it up," Marquette coach Buzz Williams said.
How do you miss Gardner?
You want a perfect example of why Marquette's season nearly ended on the Rupp Arena court late Saturday?
With 9:54 remaining and the Golden Eagles down a pair, a ball got knocked out of bounds and was awarded to Marquette in front of the team's bench. Williams immediately seized on this opportunity to get his low-post monster Davante Gardner into the game for an extra offensive possession.
Gardner is 6-8, 290 pounds. He generally plays about half the game, splitting time with the more defensive-oriented Chris Otule. Gardner happens to be the most skilled low-post scorer in high-major basketball, as well as a deadeye foul-shooter. So you can't stop him, and you can't foul him. It's a nice combination for Marquette—when it deigns to give him the ball.
He shot only four times against Butler, not much of a workload for someone with such an important skill set.
It's good to be in the show
Although a senior and though the Golden Eagles played in each of the past two Sweet 16s—this is the first time in school history Marquette has done it three years in a row—guard Trent Lockett is playing in the NCAA Tournament for the first time.
That's because he is a graduate transfer who spent the first three years of his career at Arizona State, which last season struggled to a 10-21 finish. He averaged 7.0 points this season and scored 13 for the Golden Eagles in the Butler win.
"My first NCAA Tournament, I couldn't have asked for it to go any better with a better group of guys, better coaching staff," Lockett said. "We're not ready for it to be over."


text:
Sullivan County Histories
The following county histories are located in the microfilms area on the second floor of the library. Please ask a librarian at the microforms desk or the reference desk if you need assistance with these materials.
Title: Sullivan County, Indiana index of names of persons and of firms.
Author: Pirtle, Judy.
Published: Indianapolis : County History Indexing Project, Family History Section, Indiana Historical Society, 1981.
Title: The Carlisle, Indiana sesquicentennial historical book and souvenir program. Grand celebration--July 14-18, 1965. Index.
Author: Carlisle Community Sesquicentennial Corporation.
Published: Indianapolis, 1973-74.
Reel 2 No. 8
Title: Art souvenir of leading citizens and farmers' directory of Sullivan county, Indiana.
Published: Sullivan times co, 1896.
Edition: 1896.
Title: The Carlisle, Indiana sesquicentennial historical book and souvenir program. Grand celebration--July 14-18, 1965.
Author: Carlisle Community Sesquicentennial Corporation.
Published: [Cynthiana, Ind. : Argus Printing Co., 1965].
Title: Centennial, Farmersburg, Indiana, 1853-1953 ... Souvenir book.
Published: Farmersburg, Ind. : Farmersburg News, 1953.
Reel 36 No.133
Title: History of Greene and Sullivan counties, state of Indiana, from the earliest time to the present; together with interesting biographical sketches, reminiscences, notes, etc.
Published: Chicago Goodspeed c.1884.
Title: The new post office at Carlisle, Indiana.
Author: Hoover, Byron V.
Published: [Oaktown, Indiana : Press Print], 1961.
Title: The History of Jackson Township, Sullivan County, Indiana.
Published: Sullivan, IN : Reproduced by Sullivan County Historical.
Society, 1985.
AGLL Reel 14
Reel 67 No. 257
Title: An illustrated standard atlas of Sullivan county, Indiana.
Author: Wilson Fuller & Co.
Published: [Evansville, 1899].
Title: A medical history of Sullivan county, Indiana.
Author: Maple, James Brian.
Published: [Sullivan, Ind. : Sullivan union press, c1936].
Title: Sullivan of Today. Special Industrial Edition of the Sullivan Democrat.
Author: Prepared by Will L. Halstead.
Published: 1899.
Title: Merom-Sullivan County sesquicentennial historical book and souvenir program.
Published: n.p., [1966?].
F-2795 (vol. 1)
F-2796 (vol. 2)
Reel 67 No. 259
Title: History of Sullivan county, Indiana closing of the first century's history of the county, and showing the growth of its people, institutions, industries, and wealth.
Author: Wolfe, Thomas Jefferson.
Published: Lewis, 1909.


text:
Over half of all Texas farms have some type of Internet access, according to the latest census data released by the U.S. Department of Agriculture.
"These data suggest more agricultural producers are using the Internet as a source of information and for business management," said Dr. Dean McCorkle, Texas AgriLife Extension Service economist. McCorkle and agricultural economics colleagues Dr. Gene Nelson and Dan Hanselka have researched Texas-specific census data involving Internet use by income level.
The 2007 census data indicates 52.5 percent of Texas farm operations have Internet access, up from 49.6 percent in the 2002 census. For all U.S. farms, 57 percent had Internet access in 2007 and 58 percent of those reported having a high-speed connection.
"From marketing to keeping track of current prices for products being sold, producers are using the Internet as an integral means of conducting day-to-day business," McCorkle said. "They're also using it for financial management. Many people are able to access their bank accounts and keep track of their financial situation."
There are also more applications and services to track weather and monitor evapo-transpiration data "to fine-tune irrigation applications," Nelson said.
Across Texas, 76 percent of the larger farms (with annual sales of $250,000 or more) had Internet access, compared to 50 percent of the smaller farms (with less than $25,000 annual sales). This suggests the importance of Internet access to the successful management of these larger farm and ranch operations, the researchers said.
Internet access has changed the daily routines of many agricultural producers, they said.
"Used to, many producers would wake up and listen to the local radio station for the latest market reports. Throughout the day, they might call to the local grain elevator to get the latest price quotes," Nelson said. "What's changed is local radio stations don't carry as much of that type of information as they used to. Local elevators had recorded messages and now they put that information up on the Web. Now, some producers have this information available on their smart phones if they are located close enough to a metropolitan center."
Internet access is more readily available in higher populated areas, especially in counties near large metropolitan areas like San Antonio, Dallas-Fort Worth and Houston. Internet use for farms in proximity to these urban areas can be as high as 60 percent or more. By comparison, use is less than 40 percent in large portions of deep South Texas.
"Obviously, the rural areas surrounded by large metropolitan cities will have better access to Internet services," Hanselka said. "We can only predict there will be expanded services in the future as we see continued growth in the communications sectors and more demand by agricultural producers who incorporate technology into their operations."
The federal stimulus package is providing funds, and there will be opportunities for local utilities and rural electric cooperatives to provide Internet support in the future.
Expansion of Internet service to rural areas across the U.S. is getting the support of federal programs. Grant and loan funding for rural broadband is included in both the rural development title of the farm bill and the American Recovery and Reinvestment Act of 2009, said Rebekka Dudensing, AgriLife Extension economist for community economic development.
"There are organizations, like the One Economy Corporation and even some cooperative extension services, that partner with communities throughout the U.S. to help rural communities gain digital access," she said. "Convincing broadband companies to serve less dense market areas remains a challenge, but it is being done. Groups of local businesses sometimes step to the plate as anchor customers. They benefit from broadband for their businesses and their anchor use allows the service to be provided to the entire community."
In many cases, local businesses and citizens are working together through community organizations to get broadband access, Dudensing said.
"Schools and libraries are often the broadband anchors in many rural communities," she said. "But the students and their parents also need access at home."
"In the future, Internet use is going to become even more prevalent in everyday life," Dudensing said. "When you get into the rural areas, however, if you don't have access, that's going to be a real disadvantage in terms of the future – it's education, it's medical services, it's a whole range of things involved."
Complete census data are available at http://www.agcensus.usda.gov/.


text:
Sony calls time on 8mm video format
And... cut
Sony has pulled the plug on another iconic format from yesteryear, calling time on the 8mm video format.
While it will continue to produce 8mm tapes for the time being, from September, Sony will cease production of 8mm digital VCR recorders, the GV-D800 and the GV-D200, Japanese-language AVWatch reports. It stopped making 8mm videocameras in 2008.
The company says the reason for discontinuation lies in the rise of Flash memory and demand for high-definition video. Another casualty in the fast-paced world of tech, then.
Sony helped to launch Video8 in the 1980s, propelling it forward as the format of choice for amateur camcorder owners. Video8 was later upgraded to Hi8 to compete with the rival Super-VHS format and both remained dominant in the market for the next two decades until being overtaken by DV.
Last year, the classic cassette Walkman made way permanently for the digital players of today, while just a couple of weeks ago, the company killed off its MiniDisc Walkmans too. Times they are a-changin'. ®


text:
Sometimes the simplest communications techniques are overlooked because they're so obvious. But sometimes they work really well. A small New England footwear company is riding a "Made in the USA" feelgood story to newfound prominence… Continued
Water Cooler
Write Right for Mobile: 3 TakeawaysOctober 24th, 2013 by Caysey Welton
Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.
4 Reasons Why Communicators Need to Make the Leap to Visual StorytellingOctober 24th, 2013 by Steve Goldstein
With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.
'Did You See Me Faint at the White House?' Click!October 23rd, 2013 by Steve Goldstein
The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act's benefits, and the Stop Diabetes movement itself.
Firing of NSA Twitter User Underscores Need for Employee Social Media PoliciesOctober 23rd, 2013 by firstname.lastname@example.com
When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued
A Shot in the Arm for 'Branded Content'October 22nd, 2013 by Matthew Schwartz
Forbes Media has been at the forefront of so-called branded content, which blends advertising messages with editorial. Those consumers looking at Forbes Web pages with branded content were 41% more likely to express an intent to buy the brand compared with those who saw a regular Web page with no branded content, according to a new study by IPG Media and commissioned by Forbes. Will the study assuage those who are skeptical about branded content?
It's a 'Snark Free' Day for PR ProsOctober 22nd, 2013 by Brian Kelly
Quick-witted with a disarming and charming response may seem to be attributes of a seasoned PR pro, but there's a growing consensus that comments meant as tension–breakers are venturing into the arena of snark. That's why the PR Consultants Group has declared today a Snark Free Day.
The Success of a CSR Program Rests on Your EmployeesOctober 21st, 2013 by Caysey Welton
Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.
Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?October 18th, 2013 by Brian Kelly
Does it ever advance your communications mission to get into a public dispute that attacks journalists?
7 Ways to Build a Following on InstagramOctober 18th, 2013 by Steve Goldstein
If you've determined that now's the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.


text:
Embrace a healthier lifestyle and gain control of your commute, while saving money on tax and national insuranceSHOP NOW
Protect yourself, your bike & accessories, we can help you with three transparent insurance policies packed with extensive benefits.GET A QUOTE
We've created Wiggle legal to assist you back on your bike as fast as possible should an accident happen!RAISE A CLAIM
This Brooks England Cambium C15 is no longer available although you may find similar or newer versions below:
The C15 is the first racing model in the Cambium family, initially sold in a numbered limited edition of 2,000 pieces. The slate colour version, already available on the C17, will this year only be offered on this C15 Limited Edition.
|Weight (g):
|Length (mm):
|Width (mm):
Firm, yet remarkably supple, the C15 will reward you with increased performance on long journeys, banishing forever the effort wasted simply perching atop your machine when the distance starts to add up.
Performance saddles are narrower than the models designed for shorter ride comfort. They're intended for riders who have a committed riding style with weight on hands and feet so they're narrower and lighter. High tech padding materials and flexible body designs keep your pressure points comfortable and lightweight chassis components keep the weight down. Most have some kind of ergonomic design to reduce pressure on nerves and allow unrestriced blood flow to your sensitive areas. Womens models have a wider design to suit their naturally wider pelvis. Saddle widths vary across the ranges from narrow (upto 130mm), medium (upto 138mm) to wide (upto 146mm). Narrower saddles are the popular choice for longer distance riders as they do not cause the hips to be placed in an unnatural position. Wider saddles will often feel comfortable initially due to their greater surface area but then progressively decrease in comfort as the miles increase, the correct choice of saddle is a case of getting the balance between initial comfort and overall comfort.
The Brooks bike saddle story started way back in 1866, a young man of just 19 years of age was said to have bought 'one of those new-fangled velocipedes' which was fitted with a wooden saddle, this proved excruciating. As luck would have it his father made leather saddles for horses, so the young man known as John Boultbee Brooks set to work in his fathers workshop designing and developing a comfortable saddle from leather.
The rest they say is history....
Brooks experience in saddle making goes right back to the beginning - back to the period of solid tyres - and is unequalled by any other house in the world.
That said, they recognise the fact that they cannot rely on their past history alone, so they still build saddles with the same attitude as when they started, 'quality first', both in materials and manufacture. The testament to this is that there are still saddles in active use today, made many many years ago.
The delivery options available for shipping this product along with the contents of your basket to United Kingdom are:
Wiggle ships to over 100 countries. To see what delivery options are available for other destinations you can update your delivery destination via the International Options feature at the top right of the website.
Goods are shipped from the UK. Does not include delivery charges, local taxes or import duties, if applicable.
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text:
Reinvented Five Bean Salad
If you like it, save it!
Save and organize all of the stuff you love in one place.Got it!
If you like something…
Click the heart, it's called favoriting. Favorite the stuff you like.Got it!
Author Notes: I grew up eating our family's traditional 5 Bean Salad - canned beans with bottled salad dressing. Loved the concept, but prefer as much fresh seasonal food as possible. - Stefanie Samara Hamblen —Stefanie Samara Hamblen
Food52 Review: The beauty of this salad lies in two things – simplicity, and lemon. Lemon thyme, basil, zest and juice – which sounds like a lot of lemon but, when combined with the heartiness of the two canned beans, it really works. The salad comes together in a snap (no pun intended) and is both an easy keeper and a crowd pleaser. The lemon keeps it bright and refreshing and the beans bring it down to earth. All around a great reinvention! Note: Right now you can't swing a cat by the tail without hitting a mountain of beautiful green beans, but I checked 2 groceries and the farmers market and found nary a wax bean nor an Italian bean, so technically I tested a 3 bean salad, but I think I got the gist. - aargersi —The Editors
Serves: 6-8
cups fresh green beans, broken into 1 inch pieces
cup fresh wax or yellow beans, broken into 1 inch pieces
cup fresh Italian or Roma beans, broken into 1 inch pieces
ounces canned garbanzo beans, drained and rinsed
ounces canned dark kidney beans, drained and rinsed
cup high quality olive oil
cup fresh lemon juice
cup fresh herbs - combination of lemon basil and lemon thyme
tablespoon fresh lemon zest
salt and pepper to taste
- Lightly steam the fresh green, wax and Italian beans until just tender and then cool to room temperature - do not rinse.
- Combine cooled fresh beans with canned beans, stir gently until completely mixed.
- In a blender, combine oil, juice, herbs and zest. Blend until smooth.
- Toss beans with 1/2 the dressing and stir gently until beans are completely coated.
- Taste for seasoning and add salt and pepper as desired.
- Serve immediately or refrigerate until serving. Serve remaining dressing on the side. Can be served at room temperature, so it is perfect for potlucks and picnics.
- This recipe is a Community Pick!
- This recipe was entered in the contest for Your Best String Bean Salad
More Great Recipes:
Bean|Vegetable|Salad|Make Ahead|Vegetarian


text:
Holiday Inn Express & Suites Macon-West
Macon, GA 31206
Enjoy a comfortable stay at our Holiday Inn Express and Suites. Our Macon hotel is located just 13 miles from the Middle GA Regional Airport, five miles from Mercer University, three miles from Macon State College, and two miles from Central GA Technical College.
Enjoy lodging at our hotel in historic Macon, Georgia, located just off I-475, which provides access to several nearby Macon attractions, including the Georgia Music Hall of Fame, the Georgia Sports Hall of Fame and the Georgia Children's Museum. You must come and experience the fun of the annual Cherry Blossom Festival in March, which boasts more than 275,000 Yoshino Cherry trees. Other nearby attractions and activities in Macon include the Museum of Arts and Sciences, the Grand Opera House, and shopping at the local Macon Mall.
Along with being in close proximity to the Middle Georgia Regional Airport, our hotel is also near local Macon businesses such as the Keebler Company, Georgia Power and Geico.
Our hotel offers a hot breakfast bar every morning, which features our signature cinnamon rolls, along with a relaxing outdoor swimming pool for your entertainment. Whether you are here on business or traveling through, book your reservations today and experience the charm of true southern hospitality.
Info & Amenities
Hours of Operation
Sunday: All Day
Monday: All Day
Tuesday: All Day
Wednesday: All Day
Thursday: All Day
Friday: All Day
Saturday: All Day
Average Nightly Rate
Call for Rates
Facility Amenities
Complimentary Breakfast
Free Parking
Full-Service Business Center
Meeting Space Available
Outdoor Pool
Parking on Site
General Information
Handicapped Accessible
Internet Connectivity
Free Wi-Fi
Payment Options
American Express
Room Amenities
Hair Dryer
In-Room Coffee Maker
Iron/Ironing Board


text:
CAMBRIDGE UK – Dec. 17, 2003 – ARM [LSE: ARM; Nasdaq: ARMHY], the industry's leading provider of 16/32-bit embedded RISC processor solutions, today announced that Shanghai Fudan Microelectronics Ltd. has licensed ARM7TDMI® microprocessor core through the ARM® Foundry Program. Shanghai Fudan Microelectronics will use ARM core technology to develop a power-efficient, low-cost media processor for audio and imaging solutions in the consumer electronics market that will be manufactured by Semiconductor Manufacturing International Corporation (SMIC).
"The ability to combine the technical benefits of reduced die size and power consumption of the ARM7TDMI core, with SMIC's manufacturing capabilities which enable decreased time-to-market, will have a significant impact in helping us achieve our business goals," said Lei Shi, chief executive officer of Shanghai Fudan Microelectronics Co. "We considered a number of options for our media processors, however ARM industry-proven technology was able to address all of our needs."
"The licensing of the ARM7TDMI core to Shanghai Fudan Microelectronics demonstrates the value that ARM brings to fabless and foundry organizations in
"Access to ARM IP through innovative business programs such the ARM Foundry Program, helps Integrated Circuit (IC) design house in
Shanghai Fudan Microelectronics will begin shipping ARM core-based products in Q3 2004.About ARM
ARM is the industry's leading provider of 16/32-bit embedded RISC microprocessor solutions. The company licenses its high-performance, low-cost, power-efficient RISC processors, peripherals, and system-chip designs to leading international electronics companies. ARM also provides comprehensive support required in developing a complete system. ARM's microprocessor cores are rapidly becoming a volume RISC standard in markets such as portable communications, hand-held computing, multimedia digital consumer and embedded solutions.
ARM and ARM7TDMI are registered trademarks of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; and ARM Belgium N.V.
ARM Media Contacts
Text 100
Michelle Spencer
Anna Vrechek
Tel: +44-1628-427780
Tel: 415-593-8437
Email: email@example.com
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CITI Training
All Lehman faculty, staff, students, and administrators who are conducting research with animal subjects must complete CITI Animal Care and Use Training and submit proof of such to the HRPP office before approval of the proposal can be given. Additionally, the members of the IACUC are willing to provide education concerning animal subject regulations and the process of applying. Academic Departments may wish to invite an IACUC member to speak at a meeting concerning IACUC issues.


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Widdringtonia whytei
|Scope: Global
Language: English
|Scientific Name:
|Widdringtonia whytei Rendle
Common Name(s):
Widdringtonia nodiflora (L.) Powrie var. whytei (Rendle) Silba
|Taxonomic Source(s):
|Farjon, A. 2010. A Handbook of the World's Conifers. Koninklijke Brill, Leiden.
|Red List Category & Criteria:
|Critically Endangered A4acde; B2ab(i,ii,iii,iv,v) ver 3.1
|Year Published:
|Date Assessed:
|Farjon, A.
|Thomas, P.
Widdringtonia whytei has been heavily exploited for more than 100 years. Its current actual area of occupancy is estimated to be about 845 ha. Continued illegal logging, combined with an increased frequency of fires, a lack of regeneration, the impact of invasive species, exotic pests and over collection of firewood is likely to produce a decline of more than 80% by 2030. As a result it is assessed as Critically Endangered under the criteria for A4 and B2.
|Previously published Red List assessments:
|Range Description:
|The Mulanje Cedar is endemic to Mt. Mulanje in Malawi. The extent of occurrence is estimated to be less than 600 km2 with an actual area of occupancy estimated to be 845 ha. It is known from a single location (sensu IUCN)
|Countries occurrence:
|Additional data:
|Range Map:
|Click here to open the map viewer and explore range.
|A recent survey (Makungwa 2004) has concluded that only 845 ha of 'Cedar forest' is left on Mt. Mulanje. Within this area almost 33% of the trees were dead. Given the current rate of illegal logging, combined with a range of other threatening processes, the overall decline is likely to exceed 80% by 2030.
|Current Population Trend:
|Additional data:
|Habitat and Ecology:
|Widdringtonia whytei is an important to co-dominant species in the Afromontane forest on Mt. Mulanje, which also includes Podocarpus milanjianus, Cassipourea malosana, Ekebergia capensis, Olea capensis, Polyscias fulva, Rapanea melanophloeos and Xymalos monospora, and in the more fire-prone ecotone (with ericaceous scrub) to grassland, the closely related species Widdringtonia nodiflora. It is a successional species after fire ("periodic fire climax"), but unlike its congener, it does not coppice from (fire-caused) stumps and has to regenerate from seed (Pauw and Linder 1997). Thickets of Erica benguelensis which develop after fire offer protection for cedar seedlings, leading to W. whytei becoming the dominant tree until invading angiosperms succeed; however, these have been prevented from doing so by the next fire at a cycle of 100-200 years. Mt. Mulanje is a granitic batholith rising through surrounding older sediments. The soils are therefore largely rocky, acidic and shallow except in colluvial pockets in gorges and valleys. The altitudinal range is 1,830-2,550 m a.s.l. The climate is cool tropical montane, with abundant precipitation, much of it as fog.
|Continuing decline in area, extent and/or quality of habitat:
|Generation Length (years):
|Use and Trade:
|The wood of this species is highly valued for construction and building of houses as it is the only sizable tree in the family Cupressaceae that occurs naturally in a large surrounding region. Its wood, as of other members of the family, is decay and insect resistant. Large timber yielding trees are becoming increasingly rare due to overexploitation of this valuable resource for more than a century (Chapman 1995). Attempts at plantation forestry using this species have been made, but have been much less successful than the plantations of the exotic species Cupressus lusitanica and Pinus patula which grow faster. It also appears that most of these plantations involve a mixture of two species (Pauw and Linder 1997), often with W. whytei at a disadvantage as it grows slower. The wood of W. whytei is yellowish brown and of excellent quality for construction, general carpentry and joinery, wood panelling, flooring, and furniture making. In colonial times some of its wood found its way to English interiors, nowadays there is no export of this timber. This species does not appear to be in horticultural use, although it is present in a few botanic gardens in South Africa.
|Major Threat(s):
|This species is acutely threatened with extinction for a range of reasons. Its area of occupancy and the number of individuals has been severely reduced through excessive felling in the past 100+ years. Currently, only dead standing timber is legally harvested but illegal cutting of living trees is a major problem. An increase in the extent and frequency of fires further reduces remaining stands and prevents regeneration. Although some fires are natural, the majority are the result of deliberately set hunting fires, crop burning and, to a lesser extent, forestry and tourism activities. Fuelwood collection and the expansion of small holder farms into the lower slopes is a more indirect, but widespread threat as it leads to deforestation and degradation of forests at lower altitudes. As these lower forests disappear, pressure increases on the higher altitude forests including the remaining cedar stands. One recent study (Hecht 2008) indicated that, if current trends continue, the lower slopes could be completely deforested within the next decade, with the upper forest following soon after. Forestry plantations have been established in many parts of the plateau: Pinus patula has since become the dominant species in some areas. Introduced pests such as the Giant Cypress Aphid (Cinara cupressivora), originally associated with the exotic forestry species Cupressus macrocarpa caused significant losses in the 1980s and 1990s. Despite the introduction of biological controls, it is still a significant problem. A potential threat in the near future relates to open cast mining of the significant bauxite deposits that have been found on several parts of the plateau.
|Conservation Actions:
|Mt Mulanje was declared as a Forest Reserve in 1927, partly to regulate the exploitation of the cedar forests but also to protect the watersheds. Currently all logging of live cedars is illegal and the collection of dead timber is regulated by licenses issued by the Forestry Department. Enforcement of these regulations is problematic. Fire breaks have been established in many parts of the reserve but maintenance, along with and monitoring and fire fighting are limited. Small nurseries have been established to produce material for restoration programmes - a limited amount of replanting has taken place but it is too early to judge their success. A range of schemes have been initiated to try and reduce the demand for fuelwood from people in the surrounding areas: a recent review indicated these programmes were too limited in their benefits and that fuelwood demand was likely to increase (Hecht 2008). Biological controls have been introduced to combat aphid infestation. Programmes for invasive weed control are urgently required.
|Farjon, A. 2013. Widdringtonia whytei. The IUCN Red List of Threatened Species 2013: e.T33216A2835167. . Downloaded on 17 August 2018.
|To make use of this information, please check the <Terms of Use>.
|If you see any errors or have any questions or suggestions on what is shown on this page, please provide us with feedback so that we can correct or extend the information provided


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Global Pharm Announces the Closing of US$15 Million Redeemable Convertible Bonds Financing
Oct 26, 2011, 09:34 ET
SHENZHEN, China, Oct. 26, 2011 /PRNewswire-Asia/ -- Global Pharm Holdings Group, Inc. (OTCBB: GPHG) ("Global Pharm" or the "Company"), a China-based, growing vertically integrated pharmaceutical company engaged in pharmaceutical-related products distribution, Traditional Chinese Medicine ("TCM") herbs cultivation and processing business through its subsidiaries in Anhui, Jilin, Guangdong and Shandong provinces, today announced that it has completed the entire US$15 million redeemable convertible bonds financing (the "Financing") by Blazer Delight Limited, an investment vehicle owned by a fund managed by Asia-based Gen2 Partners Limited ("Gen2 Partners").
Global Pharm will use the net proceeds from this Financing for the expansion of the Company's and its subsidiaries' distribution network within the People's Republic of China ("PRC"); for acquisitions of pharmaceutical companies in the PRC; and for general working capital purposes.
The Financing has been completed with two closings. Specifically, on September 21, 2011, the Company issued redeemable convertible bonds in the aggregate principal amount of US$10,000,000 under the Financing. Twenty business days later, on October 20, 2011, the Company issued redeemable convertible bonds in the aggregate principal amount of US$5,000,000, and completed the Financing. Any time on or prior to the maturity dates, the bonds are convertible into common stock of the Company at a price of US$5.00 per share.
"We are pleased to announce our partnership with Gen2 Partners, one of the leading investment management and advisory companies in Asia," commented Mr. Yunlu Yin, Chairman and Chief Executive Officer of Global Pharm. "Global Pharm and Gen2 Partners have reached an affirmative prospect for the Company's regional-focused distribution strategy and its acquisition plan. This Financing will assist us to accelerate the consolidation plan of our newly acquired subsidiaries and strengthen our TCM cultivation business in Shandong province."
"The Chinese domestic consumption model is developing rapidly and will remain the driving force for much of China's continued growth in the coming years. After much in-depth research, we believe consolidation in the pharmaceutical sector in China is poised to take shape in the next 6 to 24 months, and we want to be ahead of the curve. We identified the Company, led by Mr. Yin, to be a strong contender to become a dominant player in the pharmaceutical sector in China. We want to add strategic values to the management to realize the vision to grow Global Pharm's business through robust organic growth as well as targeted acquisitions on a nationwide basis," commented Mr. Barry Lau, Managing Partner and Chief Investment Officer of Gen2 Partners. He continued, "The Company is poised to take advantage of pharmaceutical industry consolidation opportunities in the PRC, and is creating synergies among its TCM cultivation, processing and pharmaceutical distribution units. We are very excited to provide Global Pharm with this financial resource and looking forward to a cooperative relationship with the Company."
Please refer to the Company's Form 8-K filed with the Securities and Exchange Commission on September 23, 2011 and today for the summary of the terms of the Financing.
About Global Pharm
Global Pharm Holdings Group, Inc., a growing integrated pharmaceutical company, is engaged in the pharmaceutical distribution, Traditional Chinese Medicine (TCM) herb cultivation and herbal pieces processing business in China. The Company focuses on building regional distribution channels, as well as local capillary sales network with high-margin products portfolio. Currently, its sales network covers Shandong, Jilin, Anhui and Guangdong provinces. Global Pharm seeks to establish an integrated value chain in the pharmaceutical industry through strategic acquisitions within TCM production, pharmaceutical distribution and the retail sectors. For further information, please visit the Company's corporate website at http://www.globalpharmholdings.com.
About Gen2 Partners
Gen2 Partners Limited is an Asia-based independent alternative asset management firm, and is one of the leading investment management and advisory companies in Asia currently with firm-wide AUM and assets under advisory of approximately US$1 billion. Its diversified business comprises fund of hedge funds, hedge fund and private equity. For further information, please visit Gen2 Partners' corporate website at http://www.gen2partners.com.
Forward-looking Statements
Certain statements set forth in this press release contain or may contain forward-looking statements and information that are based upon beliefs of, and information currently available to, our management as well as estimates and assumptions made by our management. Such statements reflect the current view of our management with respect to future events and are subject to risks, uncertainties, assumptions and other factors as they relate to our industry, our operations and results of operations, plans for future facilities, capital-expenditure plans and any businesses that we may acquire. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the U.S. federal securities laws, we do not intend to update any of the forward-looking statements to conform them to actual results.
For Additional Information Contact
Global Pharm Holdings Group, Inc.
Ms. Susan Liu
Phone: +86-755-3693-9373
Email: firstname.lastname@example.com
SOURCE Global Pharm Holdings Group, Inc.


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Cancer study urges enrollment, aims to increase prevention
Area residents are encouraged to participate in the American Cancer Society Cancer Prevention Study-3, a nationwide study being conducted in St. Marys on Sept. 11 and 12 at the Sacred Heart Parish Center on Center Street."This is the first time a national study has ever come to Elk County, that's why we'd like to take full advantage of it. With the high rate of cancer in the Elk County area, this is something we should grasp here as a county and see if there are some indicators that the ACS can use to help fight cancer and prevent it," said Shane Launer, health initiatives representative of the ACS' East Central Division, Inc. based in Bradford.The goal of the study is that the research today may lead to a cancer-free tomorrow by helping researchers better understand the genetic, environmental and lifestyle factors that cause or prevent cancer, which will ultimately save lives and ultimately eliminate cancer as a major health concern.In order to be eligible to participate in the study, volunteers must be between 30 and 65 years old, never been diagnosed with cancer and willing to make a commitment to participate in a 20-year study by completing periodic follow-up surveys at home.Volunteers may sign up the day before the study; however, appointment time slots scheduled every 30 minutes are quickly filling up. The study is taking place from noon-6 p.m. on Sept. 11 and 7 a.m.-1 p.m. on Sept. 12. Enrollment may be done online at www.clearfieldelkcps.org or calling 1-888-604-5888. Additional information about the study may be obtained online at www.cancer.org/cps3."This study is going to cover a wide range and look at all indicators. It's not focusing on one area. It's looking at everything," Launer said.If volunteers are unable to participate during the St. Marys dates, they may sign up for the study in Clearfield scheduled for Sept. 13 from noon-6 p.m and Sept. 14 from 7 a.m.-1 p.m. at 440 Front Place.According to Launer, there are 138 volunteers who have signed up for the study, surpassing their goal of 100. A maximum of 163 volunteers is eligible to participate.Enrollment is a two-step process. After scheduling an appointment, volunteers will receive confirmation with instructions on how to complete the first, most comprehensive survey which must be completed online, by phone or in person at an ACS office prior to a volunteer's appointment time. Launer said the survey should take about 45 minutes and can be done a little at a time instead of all at once. It is divided into 12 sections and includes an entire health history of volunteers. If unable to complete the survey online, a paper version is available at appointments, which will add about 30 to 45 minutes to the process.On the day of the study, volunteers should set aside 30 minutes during which time staff will take a waist circumference measurement and a small vial of blood, as well as fill out a consent form and brief survey. Blood samples will be frozen after being drawn by a certified, trained phlebotomist. If within the next 20 years a volunteer is diagnosed with cancer, their blood will be studied for any indicators of cancer. Once involved in the study, volunteers will receive annual newsletters updating them on the status of the study, the number of participants and anything discovered in it."With this survey we don't want to lose touch with you. We want to make sure you're committed for 20 years," Launer said. "We're trying to help our children and grandchildren with this study." ACS's Epidemiology Research Program is recruiting 500,000 adults across the U.S. and Puerto Rico for the study, the fourth of its kind. The ACS plans to enroll volunteers in each of its divisions within the next five years; however, the study will not be conducted in every state. This decision was based on various factors including quality of state cancer registries, population density, and proximity of the study laboratory partner facilities. The CPS-3 study includes a total of 35 states as well as the District of Columbia and Puerto Rico.


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Dr. Cathy Lund of City Kitty Veterinary Care for Cats in Providence, RI, explains, "The mint produces a weird, euphoric state, and about 50% of all cats are sensitive to its effects. Catnip is hallucinogenic and narcotic-like, and it acts as a dis-inhibitor, which is why cats get so wacky when they are under its influence."
If your cat is not interested in catnip, don't worry -- genetics actually determine if catnip will affect your cat. "If your cat is one of the 50% of cats who are not sensitive to the herb, then it won't have any appeal whatsoever," Dr. Lund said. "And catnip never affects kittens until they are older than 3 months of age."If your cat is one of those who isn't interested in catnip, there is another natural alternative that your cat may enjoy. "The only naturally-occurring herb that can induce a similar response in the genetically susceptible cats is valerian," says Dr. Lund. "This herb is commonly found in homeopathic relaxation and anti-stress remedies."]]>
A: The short answer is yes, says Oscar E. Chavez, DVM, MBA, Member of the American Academy of Veterinary Nutrition, but the more accurate answer is: I don't know … can you?
That's because while it's possible to feed your cat homemade food, it's not actually easy. "Fewer reputable options exist to guide pet owners for cats than they do for dogs, and if you get it wrong, the result can be deadly," says the vet.
In fact, in the late 1980s it was discovered that a lot of domestic cats were contracting a condition called Dilated Cardiomyopthy (or heart disease) because of a deficiency in their diets of an Amino Acid called Taurine. "Since then, commercial diets have supplemented all cat foods with Taurine, and the illness has all but disappeared," said Dr. Chavez. "This is just one example of what can go wrong if you get the diet wrong."
Something else to keep in mind: cats are what's referred to as 'obligate carnivores' – meaning meat is a necessity to keep them healthy. "They must eat meat, no exceptions," said Dr. Chavez. "So forget about a vegetarian or vegan diet for them!"
For all of those reasons, Dr. Chavez strongly recommends working very closely with a veterinarian or veterinary nutritionist before switching your cat to a homemade diet … or just skipping it altogether.]]>
Aimee Gilbreath, Executive Director of Found Animals Foundation, www.foundanimals.org, explains some possible reasons your cat is acting out. "Most likely they were not socialized with enough human interaction when they were kittens, thus are fearful of those who are not their owner," she said. "Or they may have previously had a bad experience with a stranger who frightened them or played too rough."
Sometimes the cause of aggression can actually be injury. If your cat is acting hostile towards guests in your home, he could be trying to communicate that something is wrong. If the aggression is ongoing, bring him in for a check-up with your vet so that any medical issues can be ruled out.
If it turns out your cat is just anti-stranger, try asking guests to stay away from your cat when they first arrive. This will allow her time to gradually warm up and come over when she is ready. "Giving your guests one of your cat's favorite toys or treats to give to her once she does approach, or to leave near the place she is hiding, will help your cat make the connection that this stranger equals good things," says Gilbreath.
In the event that your cat's aggression plays out as him jumping on your guests, it's important to curb this behavior immediately. To stop him, Gilbreath suggests firming telling him 'no,' then moving to the water bottle, giving him a quick squirt (never in the face) to deter him. "After a few squirts, he should get the message and stop as soon as he sees the bottle," she said.
Your cat may also hiss, which is a warning that she is afraid, bothered or nervous. Giving your cat space to relax will help calm the aggressive behavior. If you know you have an aggressive kitten, read this piece for more advice on how to handle that.
It goes without saying that the key to helping your cat feel comfortable is patience. It is important to try to figure out why your cat is upset in order to fix the problem. And remember -- punishment is not the answer. Instead, use some redirection to help calm your cat and provide your guests with a pleasant visit.]]>
Of course if your cat's physical comes up clean, you'll have to consider other things. Have there been any changes to the family schedule that might be leaving him out of sorts? Have you introduced any new family members, either two- or four-footed? Is there any construction occurring in the home, or strangers in and out of the house? It could even be something as seemingly minor as re-arranging the furniture or moving his litter box. So think carefully about changes to his environment that might be putting him off his game, and talk to your vet about how to help get him back into it.]]>
The first step in helping to curb your cat's appetite to scratch is making sure her claws are trimmed. After that, an easy way to try to deter your cat from scratching is adding double stick tape to the areas of your furniture that your cat tends to get at. Cats don't like the feeling of the tape on their paws, and thereby try to avoid areas that give them those sensations.
Of course if you're in the market to buy new furniture, you might consider picking out materials that fend off cat scratching in the first place.
Other products like spray deterrents can help to stop your cat from scratching, too, and scratching posts are a great option to steer your cat away from your furniture. Bruegger suggests putting a scratching post near the area where your cat scratches, and when she begins to do so, make a noise and put the cat near the scratching post instead. When the cat scratches the post/box, praise him by petting him, and perhaps even offering a treat.]]>


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Starbucks is often touted as having an excellent social strategy, so it's an excellent subject for our series of posts looking at how brands use the four main social networks.
Having previously evaluated a number of brands including Red Bull, ASOS, Walmart and Ikea, it appeared that the brands that were doing well in social all followed the same basic blueprint – they post updates several times a day and are excellent at responding to consumers.
But as this post shows, Starbucks has managed to outperform nearly all other consumer brands in terms of community engagement despite taking the exact opposite approach.
And there is a special mention for Starbucks' Instagram feed at the end as well...
Aside from Facebook itself which has almost 90m fans, Starbucks is one of the most 'liked' consumer brands on Facebook with a massive 33m fans.
This in the same ballpark as Walmart, which has 27m, however the two companies operate vastly different social strategies.
Walmart updates its page several times a day with posts including product suggestions, caption competitions and sports chat. Posting frequent updates is generally seen as the best way to maintain an engaged fan base, however Starbucks often goes weeks without posting anything.
Yet its post, which are often just attractive product images, gain thousands of 'likes' and hundreds of comments.
For example, a picture of the original Starbucks coffee shop with the heading 'Where it all started', attracted more than 150,000 'likes' and 2,100 comments.
Starbucks' social team also doesn't seem to respond to many of these comments, if at all.
If anything Starbucks' massive fan count and high engagement rate serves to underline the fact that there are few hard and fast rules when it comes to social media.
The other brands I've looked that have achieved success on Facebook, such as John Lewis and ASOS, flood their pages with numerous updates per day and do a decent job of responding to comments.
Starbucks does the exact opposite but outperforms both of these brands.
The coffee brand also has local pages for other global markets including the UK, which adopts a similar strategy towards the frequency of posts.
However the content is more varied, with videos, surveys and coupons in among the product images.
Starbucks UK is also the only brand I've seen so far that includes several user posts in its timeline. There are four posts from fans on February 8, two of which are ringing endorsements for the brand, while one of the others is a request for job advice from someone in Thailand.
I'm not sure why these posts are showing up on the Starbucks UK page, and really they make it look a bit untidy.
Starbucks' takes an equally relaxed attitude towards its main Twitter feed, tweeting fewer than 10 times a day on average.
Most of its posts are responses to @mentions, but it also tweets product images and links to its loyalty scheme every couple of days.
The content is generally uninspiring and often repurposed from Facebook, yet the feed has more than 3.5m followers.
While other brands give their social teams the freedom to engage in conversations with followers and inject some personality into their Twitter feeds, Starbucks' content is really quite bland. Obviously this means it avoids getting caught up in anything controversial, but it also seems fairly unambitious.
The Starbucks UK feed is also relatively quiet compared to the likes of ASOS, tweeting no more than 10 times each day.
A decent proportion of the tweets are responses to customer service queries, but it appears that social is a low priority for the brand.
In fact the most notable thing about Starbucks' Twitter feed is the momentous fail it suffered during a Christmas promotional campaign at the Natural History Museum.
The coffee brand displayed Twitter messages that used the hashtag #spreadthecheer on a big screen next to an ice rink at the museum, but forgot to actually monitor what was being posted.
Coming hot on the heels of the scandal over Starbucks' UK taxes, the wall unsurprisingly became a prime target for angry taxpayers...
While its Facebook and Twitter pages are deeply uninspiring, Starbucks has one of the best Pinterest accounts I've seen so far.
It only has seven boards but they have more than 900 pins between them, and have attracted more than 76,000 followers. In comparison, Walmart has created 65 boards but has just 12,000 followers, while ASOS's 13 boards have around 25,000.
The boards are full of fantastic images that are almost entirely sourced from third-party sites. I think this is an important part creating a successful Pinterest strategy, and is something that a number of brands don't seem to grasp.
I recently highlighted several brands that have run Pinterest competitions to drive up follower numbers and engagement, and Starbucks is another brand to add to this list.
In September 2012 it offered followers the chance to win a Verismo System coffee machine if they created a board named 'It's possible' then pinned six images to it, including one of the new machine.
A quick Pinterest search for 'It's possible' shows that it had hundreds, if not thousands of entries. Great success!
Normally when brands neglect their Google+ pages I say that it's a symptom of the fact that nobody uses the network, but in this case it's actually in keeping with Starbucks' overall social strategy.
The coffee brand has more than a million followers and posts content every few days with nearly all of it taken from its Facebook page and Twitter feed, though there's nothing drastically wrong with this tactic.
Each update attracts hundreds of +1s and up to 100 comments, which is actually a lot better than most of the other brands I've looked at.
Ikea, Tesco and Walmart haven't really bothered to update their G+ pages at all, but ASOS and Red Bull post content frequently and as a result have 1.4m and 1.5m followers respectively.
Special mention for Instagram
As I've already mentioned, Starbucks stretches every piece of content as far as it can by reusing it across all its social channels, and its Instagram feed is no different.
It looks great and has more than a million followers, but all the content is remarkably familiar.
As with Red Bull, the idea is to promote the brand as part of a lifestyle choice and as something to be enjoyed with friends.
Starbucks also used Instagram to cross-promote a Google Hangout with Maroon 5, showing how the mobile app can be used as part of a multichannel marketing campaign.
Comments (25)
A brand connecting with its audience...simples
Social strategies should be a fundamental part of the marketing strategy of all businesses, I still can't quite understand why it isn't. There are many major brands, including Starbucks, who do things well but many more who just don't seem to get it. Surely they must know they are being left behind?! Perhaps not. Nice post, thanks David.
Agreed Emma but to a certain point Social Media strategies are valuable if a business has an audience...and for many their audience is not or merely online...therefore very often all the efforts put into social media do not bring any ROTI (or ROI if any expenses are incurred) and many businesses simply end up doing social media-crity.
I agree with you to an extent Antoine but I do feel social can be beneficial to any business if they're creative enough. You might not think a business has an online audience but it isn't impossible to build one with innovative social strategies which provide value.
I am in agreement here with with Antoine here I have to say. There is no real point in many small companies simply plugging away at being on every single social media platform unless they have got the time (ROTI - thanks Antoine!) to dedicate to building an organic following - that means not 'buying' likes and followers and pinners.
A better spend or time investment is to use platforms like Google + to actually build authority within online search and actually impact tangibly on SERPS - and get clicked on by motivated searchers actually looking for products and services.
I love how these articles always cite the largest worldwide brands - they have the budget and staff/agencies to work at this kind of thing.
The mistake in my mind is for the small business owner to think they can achieve the same thing, without immense investment in time and/or money.
I am in agreement here with with Antoine here I have to say. There is no real point in many small companies simply plugging away at being on every single social media platform unless they have got the time (ROTI - thanks Antoine!) to dedicate to building an organic following - that means not 'buying' likes and followers and pinners.
A better spend or time investment is to use platforms like Google + to actually build authority within online search and actually impact tangibly on SERPS - and get clicked on by motivated searchers actually looking for products and services.
Great article! What's your analysis on mobile strategies?
Hi Andrew. Completely agree with you that small companies needn't invest too much time in every social network, but getting a voice on the main ones is a great step towards future-proofing an SEO strategy. Of course this starts with Google +.
But what I was highlighting was the number of major brands not properly embracing social media which I find surprising; we are still highlighting when a major brand like Starbucks does it right.
Very interesting and well worth the read, I would however like to see some reasons why Starbucks is doing so well. I personally believe that you have to look at the people that use the brand. I would say there is a difference between the average customer that goes to Kmart and teh average customer that goes to Starbucks.
Jay, agreed.
Although, I think the nature of the product may play a more crucial role as opposed to the type of customer. The Starbucks fan base would be more inclined to share a picture of an artistic mug of coffee or the outside of a pretty store front as opposed to say, a Walmart car park (as an example, of course - I'm sure they'd provide a nicer image).
As this article demonstrates, duration of time spent on social media isn't directly proportional to the success of the strategy - there are other factors at play e.g the current appeal of the brand.
One of the major causes of a failed Social Media strategy is applying it to a business problem it is not suited to or they are not geared up to support. What I am saying is social yes, but ensure the business problem is defined and appropriate. I have seen too many businesses strategies that should have spent their money elsewhere.
Does the author of this article realise that spending money with Facebook increases fans and engagement rates? It's clear that Starbucks has a social media budget. That's your answer.
That may be true to an extent, however, Google + isn't currently open to any form of sponsored posts but it still out-performs other brands in terms of volume of comments and '+1's.
Taking a look at their Google+ page, it appears that the nature of a lot of the comments are due to the nature and presentation of the product - pictures of their product are enticing enough for people to comment and +1. If we were to assume an even playing field where a bunch of brands were not using any form of sponsored social advertisement, Starbucks would still be near the top of the list in terms of success.
Hi Premchand, I'm not as familiar with Google+ and what goes on in the background to comment there, however I don't think it is accurate to draw comments about successful Facebook strategy without at least mentioning spend.
Interesting article that, for me, opens up some fundamental questions about social media as a marketing tool.
The opening premise is that many people think that Starbucks has 'an excellent social strategy'. The article then shows that the result of this strategy is sticking up some fairly generic corporate content and not engaging much with customers.
Which you would think would be a recipe for failure. But the users seem to lap it up, and Starbucks is a very successful company.
So the conclusion is...?
The importance of social media is overrated as a marketing tool?
The Starbucks online audience is relatively unsophisticated and will 'like' anything with the green and white lady on?
Starbucks' high-street brand is so strong and pervasive that they don't need good social media?
What do people think?
A very good point Matt Redmond...no matter what Starbucks'SM strategy might be, they still would have a huge audience on various platforms...they don t need a clever outstanding social media presence - a mediocre would be sufficient...would a mediocre social media presence be sufficient for a business with a very much smaller audience? I don' t think so and would therefore not be so valuable for them...
Matt, I'm with you 100%.
The article misses the elephant in the room - how did Starbucks get lots of likes/followers when it's Facebook activity has been under-whelming.
I would actually say that Starbuck's social media strategy doesn't work despite the fact they don't post much, but that it's BECAUSE they don't post much. People mostly use Facebook to share with their friends and families. If a brand is "spamming" my newsfeed, I am likely to either hide their posts or unlike them.
I'd tend to agree - yet Forbes compared successful facebook players: Facebook and Walmart:
... and Walmart posted very often - so the exact opposite strategy from Stabucks!
Google for 'Walmart vs Starbucks: A Tale of Two Successful Facebook Strategies'.
So it does feel like there's some other factor that got these 2 companies their high Facebook rating - that is not about what they actually post on facebook, but some other factors at play.
I just had a quick look at the Walmart Facebook page. Their post are quite varied and not necessarily about their brand. Cute funny photos; things to do and interesting articles to read. It's more a lifestyle feed with a pinch of posts about walmart itself. For example, I would probably share that picture of a cat with the pink rabbit ears. Then I don't know what's the conversion of this type of posts in actual spending. I suppose it might attract followers which will also see Walmart specific posts or put the brand's name in people's subconscious.
Great article! But I was surprised that email marketing is not mentioned on the entire page at all, not even in the comments. Touching upon Antoine's and Emma's comments apart from branding for which Social Media is great, in order to generate measurable ROI it should be integrated with email marketing in my experience.
To even call Starbucks' strategy a strategy is ridiculous. It's just maintentance, an "Oh yes we have to be on social media too". You don't seriously think they elected to keep their updates low to build followers, do you?
The fact that they score so big is because of one fact only: the brand. People like Starbucks, it's cool and hip, so they follow. No amount of strategy can top that. All Starbucks have to do is set back and feed the masses something every once in a while.
The Starbucks Canada Twitter account has loads of personality, especially when replying or retweeting.
j'ai une photo de starbucks qui apparaît sans cesse sur mon mur de facebook, tag des amis et je suis À BOUT !!!!!!!!!!!!!!!!!!!!!!!!! je peux enlever 5 photos par minutes qui ça commence et je n'exagère en rien! Je ne veux plus de publicité de starbucks sur mon facebook, j'ai dénoncé à facebook et j'attends !


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0x8024502D WU_E_PT_SAME_REDIR_ID Windows Update Agent failed to download a redirector cabinet file with a new redirectorId value from the server during the recovery., 0x00000021, 0x000000D7, 0x8024F003 WU_E_INVALID_EVENT The XML in the event namespace descriptor could not be parsed., 0x80244026 WU_E_PT_REGISTRATION_NOT_SUPPORTED Operation failed because Windows Update Agent does not support registration with a non-WSUS server., 0x8024A005 WU_E_AU_NO_REGISTERED_SERVICE No unmanaged service is registered with AU., 0x0000008B, 0x0000011D, 0x00000027, 0x0000002D, 0x00000071, 0x80246009 WU_E_DM_BITSTRANSFERERROR A download manager operation failed because there was an unspecified Background Intelligent Transfer Service (BITS) transfer error., 0x000000FF
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|Threat's Name
|1-888-552-4251 Pop-up
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Delete 1-888-552-4251 Pop-up: Start Windows 8 in Safe Mode Of Networking
1. Hit Win + C key together and then click settings.
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Posts Tagged 'CSUEU'
Chico State Orion: Employees face workplace bullying
Wednesday, May 14th, 2014
Chico State and the rest of the California State Universities struggle with institutional bullying, causing health issues and fear among employees.
By Yessenia Funes, The Orion, Chico State (CA) University, April 24, 2014
A Chico State employee spends nights awake in bed.
The next day at work, the employee is welcomed by threats from a supervisor and singled out — micromanaged and stripped of the ability to make work-related decisions. Disturbing comments are made behind closed doors. Performance evaluations are held when no one else is in the office.
"I'm actually ill from all this. I can't sleep at night. I cry as soon as I leave work. I'm paranoid that my supervisor will come into my office and fire me," wrote the employee in a set of anonymous comments prepared by a labor union representative for Chico State.
Bullied high school students often make the news, but what about university employees?
Tom Dimitre, Chico State's labor representative for the California State University Employees Union, spends 30-40 percent of his time handling union members' bullying complaints, he said.
He works with employees in the Student Health Center and Facilities Management and Services, which Dimitre said generate the most bullying complaints. Clerical personnel are also common, he said.
These employees aren't the only ones who face bullies, said Vincent Ornelas, Chico State's former president for California Faculty Association's Chico State chapter.
Ornelas constantly heard bullying complaints during his two-year term leading the union chapter, which handles lecturers, coaches, librarians and counselors, he said.
Combined, the two unions include 95 percent of campus employees, and both Ornelas and Dimitre agree — bullying is an issue at Chico State.
Tags: bullying in universities, chico state, CSUEU, john orr, tom dimitre, Vincent Ornelas, workplace bullying, yessenia funes
Posted in Media About Bullying, Print: News, Blogs, Magazines, Unions | No Archived Comments | Post A Comment (


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