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the old logo
It has served us well, some remarks from puzzled commenters aside ("Is that a green brick?"). However, there has been a growing urge for a new logo so we found ourselves lucky that we could secure the amazingly talented logo designer Jon Hicks for a redesign.
When it comes to changing any piece of corporate identity such as a logo it's important to not lose all of the old design's familiarity and potentially alienate your customers and followers (unless you want to reinvent yourself completely).
The rules for this redesign: there should be a green shopping bag and it should sport a big s.
Despite these constraints Jon fired up a remarkable collection of drafts:
He was mocking up various shapes and styles of bags and we were comparing photos of real shopping bags & totes, pointing out the impressions we got and which features were appealing to us.
some of the coloured revisions Jon made
There were many things to consider during this process: does the logo work equally well on light and on dark backgrounds? Does it scale well (to a tiny version and to a huge banner/poster size? Does it look sturdy (you wouldn't want your logo to look like it's going to tip over any second)? Does it look good with our typeface next to it? How does it translate to print and what would it look like in black & white?
Without further ado, we are proud to present to you the beautiful new Shopify logo:
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16 comments
June 29 2010, 05:29PM
I like it too. Looks more like a real shopping bag than the old logo.
June 29 2010, 05:29PM
very nice! I like it!
June 29 2010, 05:29PM
Hicks is an incredible designer, getting to the core of a design in a beautiful and simplistic approach.
June 29 2010, 05:29PM
Looks real nice – a good improvement. :)
June 29 2010, 05:29PM
Always cool to see another designer's process! Thanks for sharing :)
June 29 2010, 05:29PM
It's about time.
June 29 2010, 05:29PM
This looks great! Thanks for sharing!
June 29 2010, 05:29PM
Needs a big red cape. :)
June 29 2010, 05:29PM
It's nice, but I don't think of it as a logo… it's the icon portion of your logo. To me the logo is this in combination with the actual text that says SHOPIFY. You don't have the brand recognition to use the icon by itself because people wouldn't know WTF "S" is.
I agree with the above comment.. you sent out a mass email about this?
June 29 2010, 05:29PM
Nice job!
It's a great update and few details about the changes details are much appreciated, thanks.
Keep rocking,
June 29 2010, 05:29PM
Really like it. To be honest I never really saw your new one, but with a friendly email, together with a nice blog post showcasing the progression of the design.. doubt I will forget it now. Great job!
June 29 2010, 05:29PM
A nice upgrade to the logo, definitely. You found a talented bloke to polish it up, too. Congratulations!
I'm no perfect expert, by any means, but it seams that fixing the logo sitewide before showing the new one would be a smart way to debut it.
I've reloaded and don't see it (just to be sure).
June 29 2010, 05:29PM
I like the new logo very much, nice update of the old one. Thanks for sharing a bit of the creative direction and thinking on it as well.
June 29 2010, 05:29PM
hey Tobi & Co, it looks terrific! The "S" is very "Superman shield," you know what I mean? :-) Congrats.
Eric Mueller, Themepark
June 29 2010, 05:29PM
Hicks is the man, I've been a fan for a few years. Logo rocks!
April 19 2018, 12:23PM
I design professional flat minimalist logo need one order here. https://www.fiverr.com/polash007k/do-professional-flat-minimalist-logo-for-your-website


text:
- Video on First Slide
- loan officer section
1606 Navarro Court
Allen, TX 75013
Sq Ft
Twin Creeks Finest! This Elegant Kirlin Custom Home sits on an oversized lot with an inviting front porch and large covered patio perfect for enjoying a warm Spring day or socializing with neighbors. As you enter the custom front door you will find Beautiful hardwood floors and the eye catching staircase. The home's layout, high ceilings, and many windows provide for an open, airy feel with lots of natural light. Other special features include two gas fireplaces, ORB lighting and ceiling fans, granite counter tops in the all full bathrooms, and tons of built ins. Enjoy gatherings in the generously-sized family room that is open to the gourmet kitchen with all Viking appliances including a built in fridge.
Additional Property Details
Homeowners Association (HOA)
Lot & Land
*Note: All room dimensions, including square footage data, are approximate and must be verified by the buyer.
The information contained herein is furnished by the owner to the best of his/her knowledge, but is subject to verification by the purchaser, and agent assumes no responsibility for the correctness thereof. The sale offering is made subject to errors, omissions, change of price, prior sale, or withdrawal without notice. In accordance with the Law, this property is offered without respect to race, color, creed, national origin, sex, familial status or disability. This is not intended to solicit property currently listed.Listing Agent:John Butcher
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Housing Type: Independent Living


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Unique And Durable Designed Case With Southeastern Conference SEC Football Arkansas Razorbacks 2 Black For iPhone 5S Phone Case
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CenterPoint Energy Receives True-up Appeal Decision From Texas Supreme Court
Mar 18, 2011, 09:45 ET
HOUSTON, March 18, 2011 /PRNewswire/ -- The Texas Supreme Court today issued its ruling on the appeal filed by a subsidiary of CenterPoint Energy, Inc. (CenterPoint Energy) and certain other parties from the stranded cost true-up order issued in 2004 by the Public Utility Commission of Texas (PUC). The Court affirmed in part and reversed in part the PUC's 2004 decision and remanded the case to the PUC for further action. Based on the Court's decision and an earlier decision by the court of appeals, CenterPoint Energy estimates that, in the remand to the PUC, it will be entitled to seek recovery of approximately $922 million, plus interest.
(Logo: http://photos.prnewswire.com/prnh/20020930/CNPLOGO)
"Today's ruling by the Texas Supreme Court clears up much of the remaining uncertainty associated with the 1999 electric restructuring law," said David M. McClanahan, president and CEO of CenterPoint Energy. "Following the PUC's true-up decision in 2004, we were required to write off $950 million after taxes. The Court's opinion reverses a number of the PUC decisions that caused that write-off. We look forward to working with the PUC and the other interested parties to implement the Court's final decision."
The impact of the Texas Supreme Court's decision regarding the matters on appeal is summarized as follows:
- The method used by the PUC to calculate the market value of the company's former generating assets was overturned. The Supreme Court ruled that the PUC should have valued the generating assets at the amount CenterPoint Energy received when it later sold its generation subsidiary. Employing the sales price methodology reduces the amount eligible for recovery by approximately $252 million plus interest.
- The PUC's order denying recovery of approximately $440 million in capacity auction true-up amounts was reversed. This amount plus interest is eligible for recovery in the remand proceeding.
- The PUC's decision to reduce stranded costs by $378 million related to depreciation was reversed. This amount plus interest is eligible for recovery in the remand proceeding.
- The PUC's order allowing recovery of approximately $358 million in excess mitigation credits (EMCs) that CenterPoint Energy had been erroneously ordered to pay its former affiliate was upheld. This amount has already been recovered and will not be addressed in the remand proceeding.
- The PUC's decisions allowing recovery of construction work in progress balances and interest on the capacity auction true-up amounts were upheld. These amounts have already been recovered and will not be addressed in the remand proceeding.
In its decision, the Court did not address the tax normalization issue that was the subject of an appeal by CenterPoint Energy in the lower courts. The court of appeals had previously remanded this issue to the PUC for further proceedings. That decision, which was favorable to CenterPoint Energy in the amount of approximately $146 million, had not been appealed to the Texas Supreme Court. This amount plus interest is eligible for recovery in the remand proceeding.
The Court also did not address the court of appeals' decision allowing CenterPoint Energy to recover approximately $210 million representing the interest component of the EMCs. This decision, which was favorable to CenterPoint Energy, was not appealed to the Texas Supreme Court. This amount plus interest is eligible for recovery in the remand proceeding.
Parties may seek rehearing from the Texas Supreme Court. Once the rehearing process is completed, there is no prescribed timetable for decision by the PUC on the matters remanded to it.
CenterPoint Energy, Inc., headquartered in Houston, Texas, is a domestic energy delivery company that includes electric transmission & distribution, natural gas distribution, competitive natural gas sales and services, interstate pipelines and field services operations. The company serves more than five million metered customers primarily in Arkansas, Louisiana, Minnesota, Mississippi, Oklahoma, and Texas. Assets total more than $20 billion. With about 8,800 employees, CenterPoint Energy and its predecessor companies have been in business for more than 135 years. For more information, visit the Web site at www.CenterPointEnergy.com.
This news release includes forward-looking statements. Actual events and results may differ materially from those projected. The statements in this news release regarding the anticipated future recovery as a result of the Texas Supreme Court's decision, the estimated interest on such amounts and any other statements that are not historical facts are forward-looking statements. Factors that could affect actual results include the timing and outcome of any requests to the Texas Supreme Court for rehearing, future actions by the PUC in response to the Texas Supreme Court's ruling and any future appeals thereof, the timing and impact of future regulatory, legislative, and IRS decisions, financial market conditions, and other factors discussed in CenterPoint Energy's and its subsidiaries' Form 10-K for the fiscal year ended December 31, 2010, and other filings with the Securities and Exchange Commission.
For more information contact
Floyd LeBlanc
Phone 713.207.7125
Marianne Paulsen
Phone 713.207.6500
SOURCE CenterPoint Energy Houston Electric, LLC


text:
What's the Latest Development?
Were it not for the list of extremely successful businessmen behind the recent announcement to mine asteroids for precious metals, the idea might be a laughing stock. But when Google executives and private space pioneers team up with James Cameron and the heir to Ross Perot's fortune, you really have to take the news seriously. Peter Diamandis, creator of the XPrize Foundation and co-founder the company charged with mining the asteroids, said: "A 30 meter asteroid can hold as much as $25 billion to $50 billion worth of platinum at today's prices."
What's the Big Idea?
A look at the economics of the venture through the eyes of a financial investor demonstrates the massive technological advancements that must occur for the project to turn a profit. For a cost of $200 million, the Japanese Hayabusa Probe returned less than a gram of dust from the near-Earth asteroid 25143 Itokawa. Quoting research from two Barclays Capital commodities analysts: "Using Hayabusa as a base to calculate break-even prices, we estimate that the cost of gold needs to rise to about $6.2-billion per ounce troy to make asteroid mining economical."
Photo credit: Shutterstock.com


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Darien win first girls swimming Open championship
NEW HAVEN -- Years from now, when Darien High School girls swimming coach Marj Trifone reflects on her successful career, she will no doubt remember the Blue Wave team she guided in the fall of 2012.
Trifone will fondly recall how her team gave her an early present for her 50th birthday, ending the season in historic fashion.
Showcasing its superior depth, Darien completed its triple crown season Saturday, winning its first ever CIAC State Open swimming championship at Yale University, scoring 548 points.
New Canaan was the runner-up (439), followed by Greenwich (436.5), which entered the meet as the seven-time defending State Open champion.
"I knew this was a special team the whole season," said Trifone, whose squad also captured the FCIAC and Class L titles this fall. "This year, our team worked more than every other year, between pilates, going to Combine Training -- it was really a combined effort."
New Canaan, which held a 257-232 advantage over Darien following the 100 butterfly, overtook Greenwich for second place by winning the 400-yard freestyle relay, the meets final event. The foursome of senior Maddie Rusch, junior Alex Aliapoulios, Meghan Egan and Jenna Egan touched the wall in 3:30.67, a blink of the eye faster than second-place Greenwich (3:30.69).
"I am ecstatic over our performance today," New Canaan coach David Fine said. "All year long we have been overlooked, so to come out of the meet in second place says a lot about our team. Before states, we said the relays are about swimming as one and they came together today and came out on top."
For the first time since 2004, Greenwich watched another team take a celebratory dip in the pool after the championship meet concluded.
"You never want to finish the year without winning this meet," Cardinals coach Dick Hawks said. "Even though we did well, we're disappointed. We were just barely off our times today and they (Darien) were closer."
The Blue Wave began the meet in style, as the 200-yard medley relay team touched the wall first in 1:48.51. Amity Regional placed second (1:48.81), followed by Greenwich (1:49.82). Senior Olivia Leunis sparked Darien, winning the 200 individual medley in 2:05.81 and the 100 breaststroke (1:04.96). Leunis finished ahead of Greenwich junior Katie Evans in both events.
"I've worked hard all season for this, it's just a matter of finishing the race strong," Leunis said. "We've been competitive throughout the season, so it's been great to race against her."
Senior Caroline Orem gave the Blue Wave a first-place finish in the 100 backstroke, clocking in at :57.31. Orem also placed fourth in the 200 individual medley for Darien, which opened a comfortable 425-337 lead over New Canaan by placing four swimmers in the top 14 in the backstroke.
"Winning three championships my senior year is unreal, it's the best senior year anyone can ask for," said Orem, who, as a freshman in 2009, was a member of the Darien team which won its first FCIAC title. "We put in so much work this season and we worked really well together, which was so awesome. Winning three championships is such a relief."
New Canaan senior Maddie Rusch won the State Open title in the 50 freestyle (:23.51), edging Siobhan Dale of E.O. Smith (:23.78), and Dana Grindell from Amity Regional (:23.88).
"I had never won the Open title in the 50 free, so I'm glad I did it my senior year," Rusch said. "I did everything I could to win it and it was a good time, so I'm happy. I'm so proud of our team. We had a small team here with only six kids, but we still did great."
Rusch finished second behind 100-yard butterfly champion Grindall of Amity, who broke her own State Open and state record in the event with a time of :54.16. Caroline O'Brien from Wilton took third in :57.83. Junior Jenna Egan finished fourth in the 200 freestyle, while senior Erin Dunstan was third in the 100 breaststroke for New Canaan, which was the runner-up behind Greenwich a year ago.
Evans had second-place finishes in the 200 IM and 100 breaststroke for Greenwich.
"We definitely went into this meet prepared and we all tried our best we just came up short, "Evans said. "New Canaan had a good meet all around and made the meet closer than we expected. We had a few races that didn't go according to plan."
Senior Maddie Dunn placed fourth in the 50 freestyle and was fifth in the 100 freestyle, junior Kim Hill was fourth in the 100 freestyle, and junior Christina Frias took fourth in the 100 butterfly for the Cardinals.
Amity Regional placed fourth in the meet (295), followed by Hall (225.5), Brookfield (203), Cheshire (199), Norwalk/McMahon (196), Wilton (188) and Staples (152). Trumbull placed 16th and Westhill/Stamford finished 23rd.
Staples junior Verity Abel finished her sensational season in fine fashion. Abel cruised to victory in the 500 freestyle (4:58.47) and posted a second-place finish in the 200 freestyle (1:52.24). Trumbull got a seventh-place finish from junior Alexa Bragg in the 100 backstroke (:59.69).
Junior Kristen Moss placed third in the 200 freestyle (1:53.61) and fifth in the 100 backstroke, while senior Caroline O'Brien was third in the 100 butterfly for Wilton (:57.83).
Norwalk/McMahon was paced by senior Stephanie Czulewicz, who finished fifth in the 200 IM (2:11.35) and ninth in the 100 backstroke.
"I normally go into a race thinking I'm going to win, but I messed up my back to breaststroke turn in the IM," Czulewicz said. "I broke a school record at the LL finals though, so today was the icing on the cake. I think our team showed so much heart today and really pushed hard the entire meet."
Senior Maddie Smart had another strong State Open, finishing second in the 100 freestyle (:51.62) and fifth in the 50 freestyle (:24.24) for Brookfield.
"She helped lead our team to our best finish in the State Open," Brookfield coach Brandt Nigro said. "It was a great way for her to finish her career. We'll be a better program in the future because of the example she set."
Junior Samantha Palicz also finished fourth in the 100 backstroke for Brookfield, which placed third in the 400 freestyle relay.
Sophomore Courtney Ferreira is one of the many swimmers that will return next season for the Blue Wave. Ferreira finished third in the 500 freestyle for Trifone, who will celebrate her 50th birthday next week.
"I told them all year if they win this it will be my birthday present," Trifone said.
firstname.lastname@example.com; 203-625-4423
Team Scores
1. Darien 548, 2. New Canaan 439, 3. Greenwich 436.5, 4. Amity 295, 5. Hall 225.5, 6. Brookfield 203, 7. Cheshire 199, 8. McMahon/Norwalk 196, 9. Wilton 188, 10. Staples 152, 11. Lauralton Hall 151, 12. Wethersfield 143, 13. Glastonbury 132, 14. Branford 130.5, 15. South Windsor 118, 16. Trumbull 102.5, 17. (tie) Weston and Lyman Hall 97, 19. E.O. Smith 89, 20. Watertown 67, 21. Pomperaug 65, 22. Ledyard 56, 23. Westhill/Stamford 55, 24. Mercy 52.5, 25. (tie) Conard and Ridgefield 49, 27. New Milford 48, 28. Newtown 44.5, 29. Windsor 42, 30. Hand 41, 31. Waterford 40, 32. Newington 39.5, 33. Bunnell 37.5, 34. Holy Cross 28, 35. East Catholic 27, 36. (tie) Sheehan and Berlin 23, 38. East Lyme 22, 39. St. Joseph 18, 40. (tie) St. Paul Catholic and Fairfield Warde 17, 42. (tie) Shelton and Kennedy 15, 44. (tie) Hamden and Fitch 14, 46. Farmington 12, 47. Torrington 10, 48. Sacred Heart 8, 49. Fairfield Ludlowe 6, 50. Sacred Heart Academy 5, 51. Westbrook 2, 52. Bristol Eastern 1.
Individual results
Winner in each event and regional swimmers in top six
200 medley relay: 1. Darien (Caroline Orem, Victoria Chao, Oliva Leunis, Lauren Rutledge) 1:48.51; 2. Amity (Shannon Earley, Natalie Ambrosey, Dana Grindall, Dana Chung) 1:48.81; 3. Greenwich (Isobel Walker, Riley Ennis, Katie Evans, Porter Carlson) 1:49.82; 4. Wilton (Stephanie Moriarty, Linsay Cooney, Caroline O'Brien, Grace Hendee) 1:50.28; 5. Trumbull (Alexa Bragg, Lisa Ward, Mollie Coleman, Tara Merkle) 1:50.99; 200 freestyle: 1. Jessica Hespeler (Ledyard) 1:50.75; 2. Verity Abel (Staples) 1:52.24; 3. Kristen Moss (Wilton) 1:53.61; 4. Jenna Egan (New Canaan) 1:54.28; 6. Kim Hill (Greenwich) 1:54.91; 200 IM: 1. Leunis (Darien) 2:05.81; 2. Evans (Greenwich) 2:07.10; 3. Mary Spillane (Lauralton Hall) 2:09.14; 4. Orem (Darien) 2:09.23; 5. Stephanie Czulewicz (McMahon/Norwalk) 2:11.35; 6. O'Brien (Wilton) 2:11.52; 50 freestyle: 1. Maddie Rusch (New Canaan) 23.51; 3. Grindall (Amity) 23.88; 4. Madeline Dunn (Greenwich) 24.01; 5. Madeline Smart (Brookfield) 24.24; 100 butterfly: 1. Grindall (Amity) 54.16 (State Open record); 2. Rusch (New Canaan) 55.69; 3. O'Brien (Wilton) 57.83; 4. Christina Frias (Greenwich) 58.63; 6. Kira Page (New Milford) 59.18; 100 freestyle: 1. Hespeler (Ledyard) 51.58; 2. Smart (Brookfield) 51.62; 4. Hill (Greenwich) 52.59; 5. Dunn (Greenwich) 52.60; 500 freestyle: 1. Abel (Staples) 4:58.47; 3. Courtney Ferreria (Darien) 5:08.44; 4. Anna Lu (Amity) 5:08.84; 5. Madeline Snow (Amity) 5:09.59; 200 freestyle relay: 1. New Canaan (J. Egan, Alex Aliapoulios, Libby O'Hare, Rusch) 1:36.56; 2. Greenwich (Dunn, Frias, Carlson, Hill) 1:38.37; 3. Darien (Rutledge, Leunis, Ferreria, Amanda Bieler) 1:38.78; 4. Amity (Chung, Snow, Lu, Grindall) 1:39.01; 5. McMahon/Norwalk (Olivia Haskell, Katherine Wargo, Jessica Rodney, Lauren Czulewicz) 1:39.21; 100 backstroke: 1. Orem (Darien) 57.31; 2. Spillane (Lauralton Hall) 58.16; 3. Page (New Milford) 58.65; 4. Samantha Palicz (Brookfield) 59.04; 5. Moss (Wilton) 59.19; 100 breaststroke: 1. Leunis (Darien) 1:04.96; 2. Evans (Greenwich) 1:05.61; 3. Erin Dunstan (New Canaan) 1:06.68; 5. O'Hare (New Canaan) 1:07.67; 400 freestyle relay: 1. New Canaan (Rusch, Aliapoulios, Meghan Egan, J. Egan) 3:30.67; 2. Greenwich (Hill, Frias, Evans, Dunn) 3:30.69; 3. Brookfield (Rachel Brown, Smart, Stephanie Ferrarie, Palicz) 3:35.94; 4. Darien (Bieler, Julia Stobbie, Orem, Ferreria) 3:36.27; 5. McMahon/Norwalk (Wargo, S. Czulewicz, Haskell, L. Czulewicz) 3:36.62; 6. Lauralton Hall (Kathleen Brennan, Alena Sowka, Kaitlyn Joy, Spillane) 3:39.36.


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Johnny Winter finds his roots
Veteran bluesman Johnny Winter says he never wanted to be a rocker.
In spite of his 1970 best-selling rock album "Johnny Winter … And," featuring his brother, Edgar, Winter said he always was and always will be true to his first love: the blues.
"I wasn't really happy crossing over to rock 'n' roll," he said in a telephone interview from Charlotte, N.C., where he was to perform that night.
"That was my manager's idea. I'd rather not be doing it. At the time, the blues was kind of fading out, and he thought I should do more rock.
"He might have been right. It was my biggest-selling record but it was a record I liked the least.
"It was the only best-selling record I ever had and I still don't like listening to it today."
Winter is going through a renaissance of sorts. He is touring in support of his new recording, "Roots," which features, among others, Edgar Winter (who also will be at Bluesapalooza), Susan Tedeschi, Sonny Landreth, Derek Trucks of the Allman Brothers Band, John Medeski, John Popper and Vince Gill, among others.
He recently was a guest on the David Letterman television show, and on Friday, Aug. 3, he will be under the pines at the high-altitude beer and blues festival in Mammoth.
He's never been here—not even close—but he said he doesn't care.
"We'll come, because we don't really care where we go. If there are people who want to hear us, we'll go there."
What the Mammoth audience is likely to hear is a heavy dose of blues from Winter, who said his biggest musical influences came from straight-ahead southern blues.
"I always liked blues more than rock 'n' roll, but I liked Chuck Berry, Jerry Lee Lewis. Little Richard and Fats Domino when I was growing up as a teenager. There was never anything like rock and roll before it.
"But mostly I listened to Muddy. I love Muddy Waters' records. He's my favorite blues artist. He had so much feeling, and he is a really great singer.
"I like Robert Johnson a lot, Lightning Hopkins, T-Bone Walker, Elmore James, Son House, those guys. I went out and got every blues record I could find."


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Hi, I'm Miss Marm!I can help you write your papers, essays or creative writing assignments...
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...appleyface! With a whopping 71 likes, her tongue-in-cheek love story romped home with the
Quick reminder: Voting on the latest fiction contest closes tomorrow at 12p.m. EST. The Sparker with the most FB likes wins...the warm admiration of the entire SparkNotes
This is it, Sparklers: the last finalist in the Funny Fiction Contest. Remember, the story with the most FB likes wins the undying admiration of the entire SparkLife community. You have until noon on Thursday, July 28, to pick your favorite story. Previous entries can be found here.
And now, on to Smokey778's tale! —Miss Marm
"We need you Sam Solvable," Hogweed Island's only hotel manager declared, "for the last couple days all the food being shipped into the hotel has gotten destroyed. If anyone leaves the food unattended then something very heavy flattens it, breaking the crate, destroying the food and leaving a huge crater. The strange part is no one can figure out what's destroying it-there's never any evidence left. As if that's not enough, hotel guests are disappearing one by one like magic. People are saying that it's the work of a ghost. Can you help us?"
Pervs, farts, and volleyball: yup, that's high school. Thanks for the story, Sarah Bruley!—Miss Marm
I woke up at 7 a.m. and unfortunately, did not feel like P. Diddy. Unfortunately for me, homeroom at Morass High starts at 6:45, which meant I would have to sweet-talk my way out of detention again. And when I say sweet-talk, I mean bring a tray of cupcakes to Mr. Rasp, the man in charge at the attendance office. Judging by his pale skin, baggy eyes, and several chins it's easy to tell that Mr. Rasp is not well acquainted with the great outdoors, or sunshine for that matter. Most latecomers arrive in his office and are greeted with his glazed expression and reeking odor of his flatulence and leave with a detention slip and loss of appetite. However, the more experienced upperclassmen, such as myself, have learned to take advantage of Mr. Rasp's soft spot for baked goods and manage to leave his office with only the slight odor of his office lingering in our jackets.
I finally reached homeroom at 7:15 and immediately found Mr. Trevrep yet again attempting to flirt with my best friend, Maggie. Today, Mr. Trevrep had slicked down his comb-over with so much gel it looked like he shoved his head in a bowling ball shiner.
zara9's protagonist disapproves of your monosyllabic word choices. But in a funny way! —Miss Marm
My friend Shelly was guilty of murder. Not of any person, but worse; she was guilty of murdering the English language. Every time she opened her mouth to speak, you could practically hear the language screech in terror as she ground it into dust under her heel. She had the vocabulary of a bumbling toddler, the accent of an extraterrestrial, and the grammatical abilities of someone who doesn't know English. To make matters worse, she gushed along at the speed of an express train, eating every second letter. Let's just say it wasn't easy talking to her.
Caroline Watson's story, "Vaseline," is not only a finalist in the fiction contest, it's kind of about makeovers! (Yes, it is. Just go with it.) —Miss Marm
At the end of every drugstore checkout line is the woman contemplating her $39. 99 purchase of Olay Regenerist Skin Care Starter Trio Pack™. Therein lies the model of a woman I will never
It was hard, but I've finally managed to pick FIVE FINALISTS in the Funny Fiction Contest! First up: an untitled story by appleyface. Intrigued? Read on! —Miss Marm
This is my love story. When I was five years, old, I wrote a detailed description of what my first girlfriend would look and act like on a neon yellow post-it. She had to have hair that was not any shade of black, brown, blonde, or red. Blue eyes. She had to be an expert at playing the banjo. She had to be allergic to ketchup and mustard, just like I
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As I write this, the polls for the 2010 General Election have been open for about seven hours.
I happily did my duty Tuesday morning, casting my vote around 6:45.
I will be so very happy on Wednesday. Not because I'll be recovering from 18 hours covering the election on Tuesday, but because it will be quiet.
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Located on Silas Deane Highway, Priya is the most elegant presentation in Hartford featuring South/North Indian cuisine. The chef combines classic Indian cooking with fresh ingredients to provide the outstanding delicious food.
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Marketing Specialist
University of Rochester
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July 13, 2018
Rochester, New York
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Full Time 40 hours Grade 052 Marketing Med Ctr Schedule 8 AM-5 PM Responsibilities Job Summary: Responsible for assisting in the planning and implementation of marketing strategies and tactics that sustain and strengthen UR Medicine Wilmot Cancer Institute. Working with Marketing Managers and management staff, the Marketing Specialist provides comprehensive support and assistance with day-to-day activities, exercising independent judgment and creativity. The Specialist will provide project support for the Marketing Manager, Wilmot divisions and departments and others as requested. Essential to the job are strong interpersonal, project management, writing organizational, and communication skills. Position Goals Supports marketing strategy, brand development, business development, and Internet strategy through implementation of tactical initiatives. Consistently and effectively implements clinical marketing plans within the context of established marketing strategies, as well as operational, financial, and strategic objectives. With direction from Marketing Managers, provides project management and establishes evaluative criteria for monitoring the effects of marketing and related communications in order to help assure the desired results and its appropriate tracking. Works collaboratively with Marketing Department colleagues and clinical staff, as well as Public Relations, Development, Department Chiefs and Chairs, Senior Leadership, and other administrative personnel. Recommends and implements projects that fall within service line budgets. Responsibilities: Creative Assists in designing, planning, and budgeting for promotional and marketing strategies and initiatives on behalf of assigned internal clients while working with Department and Division Chiefs and Chairs. Work with internal and external resources, as appropriate, to help develop marketing materials, including advertising agencies, design consultants, and printers.Work with agencies or media buyers to help develop advertising placement plans; develop and manage plans internally when possible and appropriate. Draft, edit, and/or proofread copy for a variety purposes (e.g., announcements, posters, letters, invitations, brochure copy, advertisements, web pages, etc.) Design advertising and collateral material while maintaining consistency with brand or sub-branding guidelines. Administrative/Budget Support the marketing priorities of UR Medicine. Employ project management techniques to achieve project completion on schedule and on budget. Track activities and expenditures in Project Tracking. Conduct competitive assessments and benchmarking initiatives. Perform other duties as assigned, including special project support (e.g., telephone book advertising, physician directory, etc.) Production/Distribution Manage production of printed material and nurture vendor relations to achieve timely, cost-effective outcomes. Review and authorize proof sheets, or circulate for approval, depending on the project. Research and secure mailing lists for direct mail campaigns and manage distribution using internal or external mail-house resources. Coordinate the submission of advertisements to media outlets, in concert with media strategy. Community Outreach Provide advertising, marketing, and logistical support for special events and community outreach projects (open houses, consumer and/or physician events, health fairs, public lectures and screenings, and other community outreach activities), collaborating with community outreach coordinators, the Access Center and other internal or external resources, as necessary. Represent UR Medicine in the development of other mutually beneficial promotional opportunities and relationships with each category of customers our health system. Contacts Daily contact with Marketing Manager to provide updates and solicit ongoing ideas for programmatic growth. Regular and frequent contact with clinical and administrative âœclients,â as appropriate. Frequent contact with UR Medicine Public Relations and Development personnel. Qualifications: Requires a Bachelorâ™s degree with one to three yearsâ™ experience in marketing, sales or public relations or an equivalent combination of education and experience. Three years of agency experience strongly preferred. Must understand and be knowledgeable of marketing principles and practices, including message development, advertising, media, community outreach and publicity vehicles and must have experience in layout and graphic design, writing, media planning, and print production. Demonstrated competence in project management and account management, strong communications, and organizational and computer skills (Word, Excel, Power Point, Access, etc.) are also strongly preferred. Must be a team player, self-motivated, and able to juggle multiple priorities. Must be able to work with clients across all levels of the organization.
Internal Number: 1106701735
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About University of Rochester
The University of Rochester is one of the country's top-tier research universities. Our 158 buildings house more than 200 academic majors, more than 2,000 faculty and instructional staff, and some 11,100 students. Learning at the University of Rochester is also on a very personal scale. Rochester remains one of the smallest and most collegiate among top research universities, with smaller classes, a low 10:1 student to teacher ratio, and increased interactions with faculty.
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Many Christians are laying along the roadside of life devastated, because they have not learned how to deal with the problem of disappointment, says Joyce Meyers. read more
Sacred or Secular: Why You Shouldn't Divide Your Life
God created us to love Him with all our being. So why are we compartmentalizing the different parts of our life into secular and sacred? read more


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An oft used nick-name given to one who regularly trolls web forums for attention by posting highly repetitive condescending political and social beliefs which are a contradiction(s) onto themselves. A Paratard is most often encountered within the internets emulation scene.
Paratard: "Just got my disability check and decided to blow it on bargain bin video games instead of f'in around on the internets or watching Bill O'Rly on FAUX News as usual.... I have the rest of the month to do that! BTW this country is being ruined by liberal bums from California who are just sitting around watching TV while collecting unemployment checks."
by Yog_Shoggoth January 13, 2011
Someone who insists that they are better because they knew of Paramore before Twilight, failing to realise it was already over played before there was talk about a Twilight Movie. They tend to whine and complain. Hate Decode (maybe ever Airplanes) and feel the need to make it clear that they hate Twilight. They're under the delusion that you can't be a "true" fan unless you knew of them before Twilight. Most only know of the band because Fuse used to play them every hour back when it was mostly music.
Cassie: Ugh, this chick was listening to Decode so I punched her in the face, like really. She ain't a true fan.
Lilly: Wow, I didn't know I was friends with a Paratard.
Lilly: Wow, I didn't know I was friends with a Paratard.
by Mandaese August 01, 2010
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Georeef.com is the premier online source specializing in high-end ultra corals. We began our journey with the goal to make some of the best and most colorful, eye-catching corals readily and easily available to hobbyists everywhere who seek collector grade pieces.
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As it happened on university campii, people with very different passions and backgrounds cross paths and a spirited discussion ensues. Thus it was, dear readers, on Thursday as I walked with John Hood who was coming to talk to my class about The John Locke Foundation and virtual community.
Our paths crossed with that of scholars of Islam, Carl Ernst of UNC and Bruce Lawrence of Duke. Bruce was visiting with Carl.
After introductions, talk quickly turned to Iraq. I wish I could capture the phrasings here, but as the rhetoric esculated I was as Sufis and others might say "in the moment." What we ended on. Or rather what Bruce and John ended on was a debate, however brief and informal, over the use of the word, "insurgent." Each told the other to "look it up!" I don't know that either did, but I have and both are right. Isn't English wonderful?
John Hood used insurgent to mean:
a person who takes part in an armed rebellion against the constituted authority
But he left out the part that Bruce was trying to be sure were also included:
1. insurgent, insurrectionist, freedom fighter, rebel — (a person who takes part in an armed rebellion against the constituted authority (especially in the hope of improving conditions))
2. guerrilla, guerilla, irregular, insurgent — (a member of an irregular armed force that fights a stronger force by sabotage and harassment)
Definition source WordNet 2.0
In saying this, I don't mean to say that Lawrence triumphed over Hood, but to point out how not just words but how restrictive the definitions can be or how expansive. This harkens back to Cori Dauber's readings/writings about the way the Iraq War is reported and the use of "terrorists."
For the record, my mental picture of "insurgents" had the fighters surging in from somewhere else; that is, insurgents as invaders. Wrong by definition but powerful by the imaginative power of words and sound.


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Printable Valentines
Tired of generic, store-bought Valentines? Mix it up with these adorable printable Valentines and surprise someone special this February 14th.Download All (20)
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Print-and-Cut ValentinesDownload Worksheet More info
Instead of buying valentines this year, why not use this colorful printable with cute, old-fashioned animals!
Printable ValentinesDownload Worksheet More info
Valentine's Day rolling around again? Make things a little easier by printing your own valentines. Your child will love handing out these cute cards.
Valentine's Cards for BoysDownload Worksheet More info
Valentine's cards for boys take some of the sweetness out of the card exchange. Print out a set of Valentine's cards for boys with your child.
Cute Printable Valentines!Download Worksheet More info
These valentines will really quack you up! Sweet and old-fashioned, yet so easy; just print and cut into six.
Print Your Own Valentines!Download Worksheet More info
Print these out for your child you'll have instant Valentine's Day cards! Then with your help, she can cut them out and give them to all her friends.
Boy ValentinesDownload Worksheet More info
Happy Valentine's Day! These sweet little cards will make the day a bit easier. Just print and cut, and you're ready to go.
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Animal ValentinesDownload Worksheet More info
These cute animal valentines will make Valentine's Day a breeze. Just print them and help your child cut them out.
Homemade ValentinesDownload Worksheet More info
These sweet cards will make Valentine's Day a breeze this year. Just have your child cut them out and fill in the name of her friends, and you're ready to go!
Valentine's Day CardDownload Worksheet More info
Late on buying valentines this year? This colorful card will help save time while spreading lovey greetings to your child's friends and family!
Valentine CardDownload Worksheet More info
You're a grrrrreat valentine! This cute lion card will make everyone smile this Valentine's Day. Just print and fold into quarters.
Valentine's Day Card TemplatesDownload Worksheet More info
Valentine's Day card templates are a great tool for people who want to make homemade valentines quickly. Try these Valentine's Day card templates this February.
Valentine Card TemplateDownload Worksheet More info
This valentine card template gets helps your child create a uniquely colored valentine. Use our valentine card template to get a head start on card-making.
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Bat, Snake, Shark, and Crab Valentine's CardsDownload Worksheet More info
Bats and snakes on Valentine's Day? You bet! Your nature lover will have fun coloring and handing out these valentine cards.
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Make your own valentines with these printable holiday cards. Celebrate Valentine's Day and make your own valentines this February.
Homemade Valentine's Day CardsDownload Worksheet More info
Give your little one a fun project this Valentine's Day. She can color and decorate valentines for all her friends!
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These printable Valentine's Day cards to color get your child excited about the loveliest holiday of the year. Try our printable Valentine's Day cards to color.
Valentine ColoringDownload Worksheet More info
Hoooo loves you? Your child will have fun coloring this cute little owl card for Valentine's Day. She can even decorate it with glitter and ribbons too!
Color Your Own Valentines!Download Worksheet More info
These color-your-own valentines are very special! Your child will have fun coloring and decorating this printable card this Valentine's Day.
Valentine's Day Coloring CardsDownload Worksheet More info
Valentine's Day coloring cards get your child to practice his art skills before sending holiday greetings. Try these Valentine's Day coloring cards.
Homemade Valentine's Day CardDownload Worksheet More info
This darling little duck valentine is just waiting to be colored and decorated by your child! Add some glitter and ribbons for extra fun.
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June 3, 2013
Research in British Columbia, Canada, indicates that liquid injectable silicone administered properly has potential as a safe, effective, natural feeling treatment for patients with HIV-associated facial lipoatrophy (FLA). The researchers tested liquid injectable silicone because temporary filler treatments were not permanent and could result in high costs.
Alastair Carruthers, FRCPC, clinical professor of the department of dermatology and skin science at the University of British Columbia, Vancouver, and colleagues studied 20 Caucasian patients (18 men) ages 34-58 with HIV-associated FLA. The patients received a maximum of 2 milliliters (mL) of 1,000-cSt highly purified medical-grade liquid injectable silicone at each session, with a maximum of six sessions. The researchers evaluated safety, efficacy, injection volumes, and patient satisfaction at 9, 12, and 18 months post-treatment. Eighteen patients received six sessions, one had five, and one had four sessions. After the fifth session, 15 patients had complete correction, 17 had complete correction after 9 months, and most patients maintained correction at 18-month follow-up. No patients reported persistent adverse events.
The researchers concluded that that highly purified 1,000-cSt liquid injectable silicone, when administered by microdroplet technique of no more than 2mL per visit appeared to be promising and safe for treating HIV-associated FLA. They acknowledged that the study was limited by its small population size and was noncomparative and nonmasked. Carruthers stated that the small study justified a longer, larger study.
The full report, "HIV-Associated Facial Lipoatrophy Treated With Injectable Silicone Oil: A Pilot Study," was published online in the Journal of The American Academy of Dermatology (2013; doi:10.1016/j.jaad.2013.03.025).
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Nano Kawa, Japan — New York-based CDI Group Inc. was chosen by Fukoka-based Sunny Co. to redefine the grocery retailer's image. The 22,000-sq.-ft. prototype store is expected to generate more than $27 million in sales per year.
The regional retailer wanted a new look as it celebrated its 35th anniversary. To accomplish this, CDI crafted a "food expert" positioning to be incorporated throughout the store. In addition, the Community Circle, dedicated to cooking demonstrations; an open ceiling, adding drama and contrast to brightly-lit food displays; and a new logo and corporate color — now a teal green to replace the red — have been designed to add appeal.
Retailer roundup
Atlanta — Locally based The Athlete's Foot Group Inc. announced an agreement with Marco and Jorge Canavati for the master franchise rights to open The Athlete's Foot stores throughout Mexico. The initial store is set to open this month in Monterey, Mexico. Over the length of the agreement, 100 stores will be opened in Mexico, 30 within the next five years. The company also plans to open new franchise operations in Europe, Asia and South America this year.
The Athlete's Foot is the world's fifth largest athletic footwear retailer in the world. Entrepreneur International magazine ranks it as the eighth largest global retail franchiser.
Honk Kong — Japan's fourth-largest supermarket chain with 227 outlets, Mycal Corp. expects to post a net loss of $897 million this year — the prior year's net loss totaled $50 million. As a result, Mycal has closed 50 outlets and plans to terminate 2,700 employees by 2004, according to Reuters.
Mississauga, Ontario — Wal-Mart Canada's new COO Mario Pilozzi confirmed the retailer will nearly double its expansion in Canada in upcoming years, including the building of 10 new big-box stores per year in Canada. However, Pilozzi believes industry predictions of Wal-Mart Canada's expansion from 174 stores to 300 is still "premature." In 1999, Wal-Mart became Canada's largest department store chain with nearly one-third of the market. Though Wal-Mart will not disclose its Canadian stores' financials, analysts estimate the retailer's 2000 sales totaled approximately $7 billion, as reported by National Post.
Brussels, Belgium — Twelve of the European Union's 15 member countries will adopt the euro as legal tender by February 28, 2002, according to the EU's official timetable for currency conversion. These countries include Austria, Belgium, Finland, France, Germany, Greece, Holland, Italy, Ireland, Luxembourg, Spain and Portugal.
Milan, Italy — NCR Corp. signed a $1.6 million agreement with Finiper S.p.A. to convert current computing systems into new checkout systems equipped with the capability to accept the euro. The initial pilot system is slated for the Orio al Serio supermarket, followed by the Pesaro and Grandate stores. Finiper's other Italian retail endeavors include supermarkets in Savignano sul Rubicone, Montebello della Battaglia, Seriate, Rozzano, Busnago, Varese, Pescara and Alba Adriatica.
Amsterdam, Netherlands — Locally based Gucci Group N.V. is now directly operating three stores in Madrid, Barcelona and Bilbao, Spain. The agreement with the company's Spanish franchisee allows the Italian clothier to obtain key store assets, as well as the store's associates, and will provide Gucci with 100% control over its Spanish retail activity.
Kibutz Einat, Israel — The world's largest paper company, Purchase, N.Y.-based International Paper (IP), is developing and manufacturing e-packaging applications with the help of locally based Power Paper. Power Paper has developed technology allowing ultra-thin, flexible batteries and other microelectronic features to be contained within paper packaging, smart cards and labels with the ability to be tracked. This was created to aid consumer goods companies by providing more marketing initiatives through interactive packaging options. This technology will allow IP to enable companies to deliver audio messages, visual effects and other interactive marketing breakthroughs. IP hopes to introduce the first e-package this summer and have 5 million e-packages under its belt by 2003.
Dubai, United Arab Emirates — Scheduled for completion in 2002, expansion of the Bur Juman center is being led by Baltimore-based Development Design Group Inc. The 450,000-sq.-ft. new addition will include comprehensive entertainment, shopping, commercial and residential projects. The existing space is 862,000 sq. ft. and includes retail boutiques, a supermarket, a mini-department store anchor, a food court, an arcade and two levels of underground parking.
Cleveland, Ohio — Management Reports International (MRI), a property management technology provider, has expanded its worldwide presence. It recently opened a new office in Hong Kong. "Many of the large Hong Kong property companies have property investments in the China market, thus presenting a huge market opportunity to tap into," says Stephen Wilson, general manager of MRI Asia. Today, the company is located on five continents and in more than 20 countries.
New developments
Sedona, Ariz. — Phase I of Phoenix-based Pacific Ridge Properties' 90,000-sq.-ft., Tequa Festival Marketplace is slated to open in August 2002. The open-air center, which is being developed in four phases, will feature a total of eight, two-story structures from 4,000 to 7,000 sq. ft. Phoenix-based McCarthy serves as general contractor, while DFD Architecture performs design duties.
Orlando, Fla. — Ground has been broken on a $60-million, mixed-use project called Park Place at Heathrow International Business Center in the suburb of Lake Mary. The mixed-use project includes a 304-room Marriott Hotel connected by a 1-acre pedestrian plaza to a 90,000-sq.-ft. retail, restaurant and entertainment destination venue.
The development team on the project includes locally based The Pizzuti Cos. and Pelloni Development Corp., and Fort Lauderdale, Fla.-based Heathrow Hotel Associates LLC. The project's retail component will be designed by Maitland, Fla.-based Farmer Baker Barrios Inc.
St. Louis — Construction is underway on Brentwood Town Center, a $51 million, 200,000-sq.-ft. lifestyle center. Tenants set to anchor the project include a 25,800-sq.-ft. Borders, a 22,000-sq.-ft. REI, a 33,600-sq.-ft. Whole Foods Market, a 34,000-sq.-ft. Circuit City and a 24,300-sq.-ft. Organized Living. Brentwood Town Center is being developed by Pace-Brentwood LLC, a joint venture between locally based Pace Properties Inc., Los Angeles-based The Zelman Cos. and the site's owner.
Edgewater, N.J. and Woodcliff Lake, N.J. — Construction is underway on the final components of The Promenade, a $75-million, mixed-use project that will include 160,000 sq. ft. of upscale shops and restaurants, 325 apartments, a hotel, 20,000 sq. ft. of office space and a 16-screen cinema.
The Main Street-inspired development will open in 2002 and has already secured tenants such as Gap, The Limited, Banana Republic, Eddie Bauer, Pier 1 Imports and Fleming's Steak House. The Promenade is a development of locally based Starwood Heller LLC.
Starwood Heller also is building an anchorless, 120,000-sq.-ft. lifestyle center called Tico's Corner in nearby Woodcliff Lake, N.J. Scheduled to open this October, Tico's Corner is already 90% leased to tenants including Gap, J. Crew, Anthropologie, Williams-Sonoma and Pottery Barn.
Cumming, Ga. — St. Petersburg, Fla.-based The Sembler Co. recently started construction on an as-yet-unnamed, 350,000-sq.-ft. power center in suburban Atlanta. The center, scheduled for a March 2002 grand opening, will be anchored by Target, Home Depot, Super Wal-Mart and Lowe's.
Eden Prairie, Minn. — Development is set to begin for the Twin Cities' first urban, transit-oriented community, Southwest Station. Cincinnati-based North American Properties, in partnership with North American Communities, will develop the mixed-use project that will include 18,000 sq. ft. of restaurant space, 25,000 sq. ft. of retail space and 27,000 sq. ft. of office space.
A multifamily housing community of 250 rental units and 35 townhomes will also be included. Southwest Station is expected to open in 2003.
Glendale, Calif. — Caruso Affiliated Holdings is teaming up with multifamily property specialist Legacy Partners to develop a $100 million mixed-use project — Glendale Town Center. The 300,000-40,000-sq.-ft. center will be comprised of retail, residential and office components set around a civic plaza. Boston-based Elkus/Manfredi will serve as architect. Caruso is currently soliciting input from the Glendale community to determine the exact parameters of the project, whose opening date is as yet undetermined.
Cleveland, Ohio — Locally based Starwood Wasserman LLC recently broke ground on the 611,500-sq.-ft. University Heights project. Designed by KA Inc., the center will be anchored by a two-level, 165,000-sq.-ft. Kaufmann's; a two-level, 165,000-sq.-ft. Target and a single-level, 58,000-sq.-ft. Tops.
University Heights will also include a big-box and specialty shop mix of 213,000 sq. ft. and 10,000 sq. ft. of restaurants. The Kaufmann's anchor will open in March 2002, while the rest of the project will celebrate its grand opening the following fall.
Oswego, Ill. — Developers are anticipating an early 2002 completion for an as-yet-unnamed, $42 power center. Anchored by Target, Home Depot and a Dominick's Fresh Store, the 500,000-sq.-ft. project is being developed by Oak Brook, Ill.-based Inland Real Estate Development. The project's owner is Minneapolis-based Ryan Cos.
Arlington, Va. — Currently, U.S. tariffs on Chilean apparel products average 17%, as opposed to the 3% tariffs the United States places on other manufactured goods. This is why International Mass Retail Association (IMRA) is supporting U.S. efforts to negotiate a free trade agreement with Chile. This would remove such tariffs on food products, furniture, apparel, etc. "Reducing high [apparel] tariffs will directly benefit U.S. consumers and provide incentive for importers to shift sourcing decisions from the Far East to the Western hemisphere," says Robert J. Verdisco, IMRA president. The IMRA is hoping the administration will reduce the apparel tariffs in the shortest practical amount of time — 10 years.
SIDEBAR: Operation set-up
International retailers often set-up operations in the Middle East, particularly in the Gulf Cooperation Council (GCC) states, as joint ventures with local partners. The local partners should own 51% while the foreign company owns the remaining 49%. However, there is a second option. Most cases reveal local partners do not commit 51% of the capital to the venture. Rather, they get an annual fee for allowing the foreign partner use of their retail/trade license. Incidentally, among the GCC states, United Arab Emirates remains the most lucrative retail market.
Source: Mapic News Preview


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The center offers personal counseling to help students identify, clarify, and resolve important issues. These may include issues such as anxiety, depression, body image, disordered eating, selfesteem, communication skills, relationship concerns, trauma recovery, and substance abuse.
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(AP) Hollywood targeted to give health-care law a boost
By MICHAEL R. BLOOD and SANDY COHEN
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The health care overhaul might get a Hollywood rewrite.
The California Endowment, a private foundation that is spending millions to promote President Barack Obama's signature law, recently provided a $500,000 grant to ensure TV writers and producers have information about the Affordable Care Act that can be stitched into plot lines watched by millions.
The aim is to produce compelling prime-time narratives that encourage Americans to enroll, especially the young and healthy, Hispanics and other key demographic groups needed to make the overhaul a success.
California Republican strategist Jonathan Wilcox says the attempt to engage Hollywood was coming too late to influence views, and he doubted fictionalized TV would play into families' decisions about health care.


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When summer comes around, it's off to the beach for Rosalind . . . and off to Maine with Aunt Claire for the rest of the Penderwick girls, as well as their old friend, Jeffrey.
"synopsis" may belong to another edition of this title.
JEANNE BIRDSALL lives in Northampton, Massachusetts, with her husband. Their house is old and comfortable, full of unruly animals, and surrounded by gardens. "The Penderwicks at Point Mouette" is her third novel.
"From the Hardcover edition."Excerpt. © Reprinted by permission. All rights reserved.:
The Penderwick family was being torn apart. The tearing wouldn't last long—only two weeks—but still it was uncomfortable. Mr. Penderwick was the first to go, flying off to England with his new wife, Iantha, for scientific conferences and a bit of honeymoon. With them went Ben, Iantha's son, who was too small to be without his mother, honeymoon or not.
That had been two days earlier, and now the remaining Penderwicks—four sisters named Rosalind, Skye, Jane, and Batty—were about to tear apart even more. Early the next morning, three of them would leave for Maine with their Aunt Claire, while the fourth headed to New Jersey with her best friend. The sisters had never been apart for an entire two weeks, and though all of them were nervous about it, the one going off on her own was the most nervous. This was the oldest, thirteen-year-old Rosalind, and she was having a terrible time accepting that her sisters could survive without her.
Right now she was waiting in her bedroom for them to arrive. She didn't want to be in her bedroom—she wanted to be with five-year-old Batty, getting her ready for bed just like she always did. But tonight Skye and Jane, the two middle sisters, were helping Batty with her bath and pajamas. Practice, Aunt Claire called it, or a dry run. She'd thought it would calm Rosalind to see that indeed she wasn't absolutely needed when it came to Batty. And Rosalind would have been calm, except that the others were supposed to come to her room as soon as they were finished, and that should have been at least ten minutes ago. How could a simple bath take so long? They knew she wanted to have one last MOPS—that is, Meeting of Penderwick Sisters—before Batty had to go to sleep. One last MOPS before they were all separated for two weeks.
"Two whole weeks," groaned Rosalind, then looked up hopefully, because she heard footsteps in the hall. They were here.
But it was only one of them—twelve-year-old Skye, the second sister—and she didn't have the look of someone who'd just conducted a successful bath. Her blond hair was hanging in damp clumps and there were wet spots on her tee shirt.
"It's not as bad as it looks," she said. "Batty's fine. She didn't drown or anything."
"Then what happened?"
"Hound got into the tub with her."
That explained why Skye was so wet. The Penderwicks' dog was large and enthusiastic—getting him out of a bathtub would make anyone wet. But it didn't explain why he'd been in the bathroom the first place.
"Hound always tries to get into the tub," said Rosalind. "That's why he's not allowed near Batty at bath time. Didn't you know that?"
"Nope, and neither did Jane. But we know it now, and we'll clean up the bathroom later. I promise."
A dry run! The irony wasn't lost on Rosalind. She was determined not to scold, though, not this very last night. "Where are the others?"
"Jane is helping Batty with her pajamas. They'll be here soon." Skye shook her head violently, tossing droplets of water across the room. "Where's your Latin dictionary? I need to look up revenge."
"On my bookshelf, though I wish you wouldn't." Rosalind knew why Skye was thinking about revenge, and that she'd been thinking of little else for the last twenty-four hours. Which was absolutely not the best way to prepare for the next two weeks. With Rosalind off in New Jersey, Skye would be the OAP—Oldest Available Penderwick—and she needed to concentrate on taking care of her two younger sisters, not on carrying out revenge. "Daddy says the best revenge is to be better than your enemy."
"I'm doing that, too. Almost anyone could," said Skye, leafing through the dictionary. "Here it is. Revenge: ultio or vindicta. Then it says: to take revenge on is se vindicare in. Se vindicare in Jeffrey's loathsome mother. How do I say Jeffrey's loathsome mother in Latin?"
Skye's desire for revenge was justified—Rosalind knew that. Jeffrey was Jeffrey Tifton, a boy the Penderwicks had met the previous summer while renting a cottage at his mother's estate, called Arundel. By the time that vacation was over, Jeffrey was their excellent friend and honorary brother, and since then the sisters had seen him as often as they could, which was nowhere near often enough. He was always too far away—either at Arundel, a few hours west of the Penderwicks' home in Cameron, Massachusetts, or at his Boston boarding school, a few hours east of Cameron. It had been natural then for the younger three sisters to want Jeffrey in Maine with them, and with great hope, they'd invited him.
After much dilly-dallying and back-and-forthing by his mother, permission had finally been given, spirits raised, ecstatic phone calls exchanged—until suddenly, just that morning, a mere twenty-four hours before departure for Maine, the permission had been withdrawn. Jeffrey's mother had decided that he wasn't going with the Penderwicks. He wasn't going anywhere. He was stuck at Arundel for the whole summer.
From the Hardcover edition.
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Book Description Findaway World, 2011. Condition: New. book. Seller Inventory # M1617074349


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"If the only constant is change, why are we so bad at it?" a PricewaterhouseCoopers study asked Wednesday of the technology industry.
While technology has always adapted, the changes affecting the industry right now are different than ever before, the study said. Changes are coming faster and are overlapping one another, Tom Archer, PwC's U.S. Technology Industry Leader said, while also turning toward an end-user focus.
The bottom line is that technology companies are being forced to scrap their old models and engage differently, Archer said. CRN breaks down the nine factors that are driving this shift, according to the study, and what it recommends companies do about it.


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First up a great big caveat emptor: in conversion rate optimisation there's no such things as rules, there's only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.
Having said all that, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions.
I have identified 12 brands that understand some of these common behaviors and have reflected it within their web designs. Examples like this can give you some ideas of potential things to try and test on your users.
Social Proof
One of the most effective things you can bring to your site to increase the confidence of buyers is 'social proof'. Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behavior in a specific situation.
So, we have to create an experience which convinces our visitors they're not the only person making this decision.
In this design we see a subtle mention of the sheer number of other people who have made the same purchasing decision that the visitor is considering.
Raven SEO Tools
One of the most common ways to integrate social proof into your site is by including testimonials into your site, especially if you can include a picture of the person providing the social proof. Software as a Service (SaaS) companies are the kings of this. But it's a sensible addition to most B2B sites and can also work well in B2C environments to.
I think far and away Wish.co.uk is one of the best put together websites I've had the pleasure to come across, but that's no surprise as, it's the work of CRO legend Stephen Pavlovich.
There's a huge number of clever CRO techniques in place on this page but I want to highlight one of the easiest ways to implement social proof into your site, using the off-the-shelf Facebook Like button/widget. It really simply shows you the profile pictures of other people who've liked that page on Facebook, also prioritizing those who are connected the to the visitor of the site.
Not just social proof, personalised social proof. Actually it's even better than that, it's automated personalised social proof.
Poor old Groupon. It might have been getting a lot of stick recently but it, more than nearly every other major internet business, has a deep understanding of human behavior. Here it illustrates how they've built social proof into the very DNA of its business.
By showing how many other people have bought the same offer Groupon hopes to persuade the visitor to do the same, and place an order.
Loss Aversion
The disutility of giving up an object is greater than the utility associated with acquiring it is known an Loss Aversion. I hate the word 'disutility' but put simply means we hate to loss something more than we love to gain something. Sometimes this is about a subtle re-framing of your copy to concentrate on loss rather than gain. We need to ask ourselves 'How can we make visitors think they'd be losing something if they don't buy?'.
Many travel website are particularly good at communicating loss aversion, with this example from LateRooms being a great execution, which It makes it clear what you would lose if you don't book now. This serves to instantly increase urgency.
Qwertee has built an understanding of human behavior right into its business model. Its t-shirts are only available for 48 hours and after the first 24 the price increases. Every time you visit the site there's a huge ticking clock showing exactly what you're going to miss out on if you don't purchase soon.
Amazon is the king of using cognitive biases to increase conversion rates. One particular example where it uses loss aversion is for its 'Prime' customers. Prime users are a subset of their most frequent customers who have paid upfront to have access to next day delivery by default. If you're a signed-in Prime customer, every product you visit that has next day delivery reminds you how long you've got before that day's cut-off point.
It's not just online behemoths like Amazon making use of our innate loss aversion to increase purchases. High street retailer Argos taps into our aversion to loss to drive footfall to its shops using this clever lightbox.
One of my favourite cognitive biases that influences the way behave, is known as anchoring. It is the tendency to rely too heavily - or 'anchor' - on a past reference or on one trait or piece of information when making decisions. These anchors can often be numerical. Our challenge is to ask 'How can I reference an 'anchor' that influences visitors to my site?'.
One of the oldest anchoring tricks in the book is what the price was reduced from. Cross-hatched higher prices showing the available discount is a simple way to anchor the price of an item and make it seem better value.
SaaS companies like MailChimp often make use of a clever anchoring technique that I think more business would be wise to try and use. You'll notice they have one high price that's much higher than all the other price points. This maybe be because it's a popular option, however many anchoring experiments have found introducing one higher price point can lead to people spending more in total even if nobody chooses that option.
I'll repeat that point because it is a bit counter-intuitive: adding an extra expensive option to your page can increase the average order value of the page even if nobody selects that option, this is because it makes your other expensive options seem less expensive. One that's well worth testing.
There's also a case of possible anchoring taking place on the homepage of Broadband.co.uk, where the BT offer is significantly more expensive than the other options. That's because the package is very different to the others. If we believe the principle of anchoring this may be increasing the value of the traffic to this page by encouraging them to asses the relative value of the other options differently.
Adding related products to a page can be a great way to increase the number of items people add to a basket. There's also a possibility that the selection of these products might also have an anchoring influence. I don't expect too many retailers bear price anchoring in mind with their related product algorithm, but it's something you would expect some retailers to have tested.
As I said at the beginning of the piece we don't always know in every case that these changes have been implemented to increase conversion rates, but if we understand human behavior and some of our cognitive biases it would certainly seem a fertile area to explore.
Comments (25)
Fascinating insights Kelvin, thanks for sharing. I'd also add cognitive fluency to this list. Cognitive fluency is the human tendency to prefer things that are familiar and easy to understand.
So, as a marketer the easier to understand your offer is, the more likely people are to buy it.
Unlimited mobile phone talk plans are a good example of this. Understanding and comparing different cell phone plans is often tricky and time consuming so many people go for the unlimited plan. It frequently doesn't offer the best value, but it's easy to understand.
Good examples of what is out there already. I know I'm guilty of panic buying items in case they run out.
However on recently looking for hotels on the big name sites I had a bright box fade in next to the price: "2 people are looking at this hotel now and 5 have booked in the last 24 hours". Fair enough I thought (coming from an understanding of these messages). But when I returned the next day, same hotel, exactly the same messaging. So I thought I'd come back on the following few days and guess what exactly the same messaging.
So, my question to others is: are these messages accurate in your experience (i.e not false)? If they are, there is significant ethical argument here! Is it fair to provide false information to encourage conversions? Is this technically mis-selling?
Dean raises a good point. I think a lot people are/will become suspicious of this technique. It becomes a trust issue. After all, this type of pressure is one of the oldest "tricks" in the book.
Social proof has always been an important concept. What's different now is that it's becoming enumerated.
In my world--B2B marketing--only two things matter to potential buyers: what is on offer (features and benefits), and who else is using it (social proof); cost is a much later consideration. This is the exact concept covered in "Crossing The Chasm," which will allow you to get to the other side.
Combining social proof with granular segmentation based on personas seems to be the holy grail in B2C.
These are all really great examples. I especially like Qwertee's approach (as well as their name!). It's interesting because most retailers lower the price of their merchandise over time, but Qwertee's "backward" strategy creates demand to push consumers toward a purchase. If it works, that's pretty genius.
I work for MaassMedia, LLC, where we specialize in analytics, so I always think about ideas from a data perspective. We're actually building a model that tracks specific metrics and key website actions taken by each visitor, groups visitors into "buckets," then serves targeted content depending on where a visitor stands in his or her consideration journey. It's a great way to understand individual consumers and offer each one customized promotions and recommended products.
Good examples - psychology on the unconscious mind is a massively untapped area - combined with some AB testing there are a wide range of things that can be trialled for your business right now. As Kelvin mentions in the first paragraph don't simply cut and paste these techniques, have some fun and see what works for you...
Good article - a few points that everyone is probably aware of and currently implement, but useful to have them described.
Kelvin - thank you for this article.
It's a very good application of well-proven psychological models to practical problems.
As Depesh Mandalia suggests, combining these guidelines with some AB-style experimentation would add a lot of value.
@Dan Fielder - there's a wealth of research in behavioural economics but one of my favourites, because of its pragmatism, is "Simple Heuristics That Make Us Smart" by Gerd Gigerenzer.
I've used this type of material in positioning brands and planning retail effectiveness. Triggers at point of sale are extremely powerful.
More articles like this please!
My two go-to books on these sort of areas is Predictably Irrational http://amzn.to/OMyXkH and Herd http://amzn.to/PCDa8H though this wiki page is a pretty good place to start http://en.wikipedia.org/wiki/List_of_cognitive_biases
Also thanks for the comments, the consistency and quality of comments on econsultancy is so high, makes it a pleasure to contribute to!
buy-ology: Truth and Lies About Why We Buy (http://amzn.com/0385523890) has good insights too, although its 230+ pages should have been compressed into 25. Buy it used and scan it for its nuggets.
Here's another site I like: http://www.spring.org.uk/ - broader than just online but really useful and interesting - there are a tonne more out there, you just need to find one or two that resonate with you
Excellent article, thank you.
A lot for me to consider and so time very well spent.
Thanks, Depesh, spring.org.uk is a really useful site.
Good article Kelvin
Great thing, first time heard of it - social proof.
Great article. Seconding @Kelvin Newman on Predictably Irrational, wonderful book.
In fairness offine has been doing this forever;
Time pressure: "50% sale, ends Tuesday!",
Scarcity: "While stocks last, when it's gone it's gone!"
Social Proof: "My name is Carol Vorderman and I love this product"
etc etc
Very thought provoking a good intro to a fascinating subject - thanks.
Another great example is bundled pricing and what the cost would be if bought individually. Then throw in an end date, show the percentage discount and add a countdown.
This can be well combined with a 'daily/weekly offers' page for repeat visits.
One of the best etailers I've seen for many of these techniques is Steam, the computer games download service. Strikethrough pricing, countdowns, limited time offers, bundles, friend recommendations, what other friends bought recently, regularly changing sale items, all simply presented and easily understandable. Very much a best practice example to follow.
I think the technique of adding a extra expensive price is a fascinating one that really does work. Everyone loves a bargain and this helps you feel like you're getting one. I've worked on two brands where one always led with the lowest price, but the more premium brand always showed the highest price first, then let people work back from that so what might have seemed like a costly price instead felt like a bargain because it was less than the starting price.
Greetings! I've been reading your website for some time now and finally got the courage to go ahead and give you a shout out from Houston Texas! Just wanted to tell you keep up the excellent job!
Having worked for businesses that employ these tools, I know they can have a significant effect on conversion, sometimes in the +50% space, the science and art is knowing what works in what market. Again from experience, what worked in the UK was interpreted completely differently by our European customers.
Some well explained concepts here, however, loss aversion can often have a negative effect by making customers feel rushed into making a decision. Perhaps this would work better with items of a smaller value.


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