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Break It - Use Syllables in Writing
Lesson 6 of 6
Objective: SWBAT read regularly spelled two-syllable words with long vowels and show how to divide them in writing.
- Parts of a Plant powerpoint
- Lesson vocabulary words from the Reading/Writing word wall: syllable, essay, words
- Set up the whiteboard
- 'Syllables' worksheet
- construction paper (each student needs 1 page and scraps for flower parts)
- black marker to label the parts
I chose this powerpoint because it relates to the topic we are studying. I encourage you to look at the power points on this website and find a presentation that you are studying.
This is the second lesson of two about syllables. I encourage you to look at my other lesson, Syllables and Flowers - Open and Close. Students typically need multiple opportunities to see modeling and be guided through lessons with this kind of grammar. I continue to reinforce this skill of using syllables to break up words at the end of a line in their daily writing.
Resources (2)
Resources (2)
Let's Get Excited!
Underlined words below are lesson vocabulary words that are emphasized and written on sentence strips for my Reading & Writing word wall. I pull off the words off the wall for each lesson, helping students understand this key 'reading and writing' vocabulary can be generalized across texts and topics. The focus on acquiring and using these words is part of a shift in the Common Core Standards towards building students' academic vocabulary. My words are color coded 'pink' for literature/'blue' for reading strategies/'orange' for informational text/'yellow' for writing/'green' for all other words)
Common starting point
- "Today we are going to look at some words in a powerpoint, which has information about plants - sort of like an essay that you were writing for Social Studies.
- "Let's make a web of plant words, including the parts to see what you know."
- Emphasize the syllables as you repeat what the kids say.
- Here's our plant web.
Resources (2)
Resources (2)
Teacher's Turn
Give the purpose of the lesson
- "We have talked about syllables before and how the they can be open and closed."
- "When we read and know which syllables are open and closed, it helps us to read the words more easily."
- "Syllables also help us to write. I put up a graphic organizer on plants and I wanted to write about them on the organizer, but I have a problem - the sentences don't fit so I have to break up the words in syllables."
Although there are lots of rules for breaking words into syllables, I'm really focusing on the Standard of looking at long vowels in 2 syllable words (RF.2.3c). This encourages students at this grade level to decode and encode words for reading and writing 2 syllable words.
Introduce strategy - teacher models
- "Open and closed syllables help me know how to divide up the words on the line. Open syllables have a long vowel and closed syllables have a short vowel. Read the words out loud and see if they have a long or short vowel."
- "Look at these examples..my organizer is really skinny so I have to divide the words by syllable.." (use the words that the kids came up with-stamen, pollen, stigma)
- "When I think about closed and open syllables, I know how to divide it."
- Start the powerpoint and do some words with the kids. (pages 3-6- basic, water, sunlight, carries)
- This is the whiteboard example during this portion of the lesson.
Practice strategy - guided practice
- Pass out the organizer.
- "Let's take a look at the powerpoint and put some words on the stem."
- Read the first few slides - write a few words with the kids - page 8 (anchor, transport, carries, collects, attract, insect, function) Explain the 'flower' uses the 'ow' sound, which is not short or long.
- Ask some students to explain their thinking so you can get a 'feel' for their understanding.
- Here's the whiteboard when we were done.
Several students noticed that double consonants are usually a division for a syllable. I let them come by this discovery on their own and share it with the class. Letting kids 'learn by discovery' can be powerful. They better understand the rules and will continue to be experiential learners.
Resources (5)
Students Take a Turn
Explain the task
- "I have some slides with plant information. Let's look for 2 syllable words that you can break."
- "You can write the words on your organizer and break them at the syllables. Think if they are closed or open syllables and that will help you read and write them correctly."
- Slides 9-11 (center, planting, coffee, cotton, spices)
- "On the bottom of the paper, write a sentence using a word that you have to 'break'." (I put several sample sentences on the board because the kids needed some help putting a 2 syllable word in the middle of a sentence that they could break. My sample sentences were
- 'First you put a seed into the ground'
- "The big strong roots anchor the tree.'
As we look at open and closed syllables and how words are put together, we are ultimately determining the meaning of words and phrases relevant to a 2nd grade topic (RI.2.4). As students learn how to decode words, they are learning how to draw on their own abilities to learn and read, a shift in the Common Core Standards.
Resources (1)
Resources (1)
Put It All Together
Finish the project
- "Now that you've finished your words and your sentence, let's add a flower to the stem. Use the construction paper to cut out leaves, petals and other parts of your flower."
- "Lets' label the flowers since we've been studying the parts. I'll put up an example.
- "Who would like to share their flower?"
- These are my kids samples - finished project and finished project 2.
This activity of putting all the pieces together of the plant really helped my kids. They were motivated to complete their words and I connected their science learning to my reading lesson with the labeling. In my opinion, there does not need to be a 'project' for every lesson, but 2nd graders like to cut, glue and create attractive work.
Scaffolding and Special Education: This lesson could be easily scaffolded up or down, depending on student ability.
Students with learning challenges may need a partner to sit next to for help 'breaking' the words into syllables. Even though I read the words, I know they still struggled to participate in the guided practice and it was harder for them to break the words. I did challenge them a bit to divide up the double consonant words because that was more concrete.
Students with more ability should be able to divide the words and can lead more of the discussion, especially the idea of 'open' and 'closed' syllables, as well as labeling and identifying the plant parts. Many times, these are the kids that raise their hands first. Sometimes, I'll ask them ideas and then call on another student to rephrase what the first student said. This helps them all 'pay attention', knowing that they may be asked to rephrase and helps me to see if the kids can understand each other's comments.


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Monday , February 12, 2018 - 10:00 PM
April 14, 1944 ~ February 10, 2018
Our kind and gentle giant husband, father and grandfather passed away in the early morning of Saturday, February 10, 2018. Richard was born April 14, 1944, and graduated from Ogden High School. The son of an electrician and a school teacher, Richard learned the wisdom of hard work from a young age.
Richard met and married his sweetheart, Julie and they were sealed in the Logan LDS Temple, July 26, 1966. Soon after marriage, Richard was drafted into the U.S. Army as a combat infantryman where he served honorably in the Vietnam War. He sustained a near-mortal wound before returning stateside, where he continued to serve in Washington State.
Richard took a fledgling electrical supply and lighting company under his wings and made them into the robust businesses they are today, Whitehead Electric and Century Lighting. Richard was admired and loved by many in the industry. Employees and customers were his number one priority.
Richard was a faithful member of the LDS community and served in many capacities. Richard loved to serve and could always be found in the middle of a service project.
After the passing of his sweet wife, Julie, Richard married Marva on May 11, 2007, and was sealed in the Bountiful LDS Temple. Marva was a great companion who could always put up with his shenanigans and was always up for a good adventure.
Richard believed in the divine inspiration of the Constitution and was always doing his part as a patriot to preserve individual rights and liberties, especially the 2nd Amendment. Richard loved his family, guns, cats and horses.
Richard was preceded in death by his wife, Julie; daughter, Cheryl Ward; parents, Edgar and Ruth; and three sisters. Richard is survived by his wife, Marva; his children: Camille Kearl (Lorne), Trina Whitehead, Brandon Whitehead (Becki); and son-in-law, Brett Ward. Richard is also survived by his amazing 10 grandchildren, with one of them serving in the Leeds England Mission. "Big Aut" (Grandpa) we hope to make you proud and remember the lessons we have been taught."
Funeral services will be held at 11 a.m. on Thursday, February 15, 2018, at the Spring Canyon Ward, 6350 Combe Road. A viewing will be held on Wednesday, February 14, 2018, from 6 to 8 p.m. at Myers Ogden Mortuary, 845 Washington Blvd. and at the church prior to the service on Thursday from 9:45 to 10:45 a.m. Interment will be at Memorial Gardens of the Wasatch, 1718 Combe Road.
Condolences may be sent to the family at:
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Jeff Demps is expected to be active for his first NFL game when the Buccaneers play the Arizona Cardinals on Sunday.
TAMPA — Track sprinters who make it to the NFL normally have a bad reputation.
They're labeled as soft. Afraid to go across the middle. One-dimensional.
Tampa Bay's Jeff Demps wants to change that.
The Olympic sprinter says flatly he's a football player who happens to be fast.
The Buccaneers hope that is true.
Demps is expected to be active for his first NFL game when the Bucs play the Arizona Cardinals on Sunday.
Coach Greg Schiano would not confirm whether Demps would be active or what role he would play. But while Demps was at the University of Florida, he was a top running back and strong special teams player.
"I'm pretty excited to see what it feels like to be out there," said Demps, who hasn't played in a football game since the fourth preseason game of 2012, when with the New England Patriots, he suffered a knee injury and was placed on injured reserve, ending his NFL season before it started. "I am ready to take a couple of shots, take a couple of licks to see how it feels.
"I always considered myself a football player first," he said. "I started when I was 6 (or) 7 years old. I didn't start running until high school. I am a football player, but at the same time, I'm a track athlete too."
Demps has made the most of his skills as a sprinter.
He's the only athlete in Gator history to win national championships in multiple sports (2009 BCS national title and four indoor and outdoor track championships).
He was a member of the 2012 U.S. Olympic 4x100 meter relay team that won the silver medal in London and a member of the U.S. team that captured silver in the 2013 World Championships.
At Florida, he played in 51 football games with 27 starts, compiling 2,470 yards and 23 touchdowns, while adding 57 receptions for 481 yards and a score.
"Ah, he's not that fast," Bucs safety Ahmad Black yelled as Demps was walking by. Black and Demps were teammates at Florida.
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"The best-case scenario is I'll go out and perform well and do what I have to do to help the team win," Demps said. "At the end of the day, that's what it's all about anyway, winning."


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Linfield hires Shanan Rosenberg as new men's basketball coach
Shanan Rosenberg was hired to be Linfield's men's basketball coach, the university announced late Friday afternoon.
According to a press release written by the Linfield College sports information department, Rosenberg was the men's basketball coach for the past 11 years at Foothill College, a two-year community college near Palo Alto, Calif. Rosenberg was selected from more than 100 applicants, and he will also teach health and kinesiology in the Health and Human Performance department, the release said.
Hill has previous experience coaching in Oregon. He was the assistant head coach at Lewis & Clark College in Portland from 1998 to 2002. He was 186-131 at Foothill.
Here's a link to Linfield's story. You can read the Tuesday print-edition of The News-Register for a full report.


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Santa Clara Mag Blog
Everything Everywhere: A Night of Poetry
Thursday, May. 5, 2011
In the past two years Carroll Kearley '52 has published two collections of poetry: Deity-Alphabets and The Armenian Watchmaker (Tebot Bach, 2009 and 2010), which both portray vivid portraits of humanity from varied spectrums.
In the first, Kearley depicts the homeless on the streets of Los Angeles and evokes themes of endurance, creativity, and beauty. For his second collection, he takes to a global stage to emphasize the fortitude of the human spirit amid a century strife with tragedy.
Kearley is an emeritus professor of philosophy at Loyola Marymount University, where he taught for 30 years and currently resides in Los Angeles.
Folks in the LA area: Hear Kearley read on May 7 at 7:30 p.m. at Beyond Baroque Literary/Arts Center located at 681 Venice Blvd, Venice, CA 90291. General admission for the event is $7, students/seniors/children are $5 and members are free.
Here's a taste of Kearley's work, from Deity-Alphabets:
Sleeping Arrangements
I have known numerous homeless:
here for a while, most move on.
If you talk about them,
Tell it right or tell it not.
Just find an overhang,
a space for crawling in,
a doorway to an establishment
where somebody says, "Okay."
Pulled each day by necessity's
gravitation, each lodger
seeks a place for night-long rest,
before getting on the next day.
Like boy scouts on a weekend trip,
many sleep in the open air.
A few have a bed inside somewhere,
but many roll up in a sleeping bag.
Billy D is not a pleasant person.
"Life sucks," is his appraisal.
"You ask where I sleep a night?
Right here, in my godamned wheelchair."
He leans back rigidly defiant,
speaks his mind, keeps
direct eye contact, beyond deception,
no frills of customary propriety.
"Right here on this stinking sidewalk.
Nobody takes care of me.
An extra buck would be a sign
of your genuine concern."
— Liz Carney '11
Santa Clara Mag intern
Posted by Liz Carney
Tags: Armenian Watchmaker, Beyond Baroque, Carroll Kearley, Deity-Alphabets


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DHS issues government-wide order to end the use of Kaspersky Internet security products
WASHINGTON (Sinclair Broadcast Group) - The Department of Homeland Security issued an order on Wednesday directing all federal executive branch agencies to discontinue their use of Internet security products developed by the Russian-owned company, AO Kaspersky Lab.
The order cites concerning connections between Kaspersky officials and Russian intelligence. DHS warned that the information systems operating with Kaspersky's anti-virus software can be compromised by malicious cyber actors able to gain "broad access" to computers and files.
"The Department is concerned about the ties between certain Kaspersky officials and Russian intelligence and other government agencies, and requirements under Russian law that allow Russian intelligence agencies to request or compel assistance from Kaspersky and to intercept communications transiting Russian networks," the order states.
The government agencies have the next 90 days to identify and remove any Kaspersky products.
U.S. lawmakers have cast a suspicious eye on Kaspersky in the context of the investigations into Russian cyber-enabled election interference.
According to reports, a House committee began an inquiry into Kaspersky Labs in July to look into the company's alleged "nefarious activities against the United States." A number of lawmakers have sought to end the government use of Kaspersky products in light of Russia's 2016 election meddling.
Kaspersky has reported it has 400 million users worldwide.
DHS will give Kaspersky an opportunity to dispute the order and inform Acting DHS Secretary Elaine Duke of any evidence, materials, or data that may be relevant.


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lucky banana to bad there is no cum to make it easier
the camera man sucks!... the plot is nice, i love insertions
What a nice natural girl, wow ! What a strange guy behind the camera. He seems to smoke the very first part. If the girl doesn't move anyway, please just use a tripod for your camera and don't shake it around like a weapon.
the dude needs to stfu he sounds like such a bitch!
Looks like the cameraman masterbating while recording.
wish that was my dick instead of a banana
Teach the prick with the camera how to use it!!!
Send this camera guy to hell, Zuzinka - he talks too much nonsense and sways the camera around far too much
if the condom rips, will she get many baby bananas?
Y'all don't get it! The camera guy is helping her get off She needs the camera; In her mind, the camera is us. The biggest sex organ is the brain. 5 cums up!!! ======>~~~~~ ~~~ ~~ ~~ ~
the camera man is such an asshole
i always thought why put on a condom.. the banana isnt gonna get u prego.. lmaoo!
She must be into fruits and not into either her husband or boyfriend if either of them are the camera man thats why she doing a banana. An I see she had two of them and ate one it must have been to big or to small and it lost out. An atleast she belives in sex with fruits and uses condoms with them too. An she is very talanted on putting on a condom!! :)
why he dont use a chiquita banana ? i dont understand hahahahah
lucky banana/ malc
Young Jeanne Tripplehorn. Hold the camera still if you're going to film.
what i would do to be a banana lol
mmmm Dole
That's a way to get all your fruits and vegs for the day.
I want to eat that banana. She needs to have a video where she cums.
None of her videos ever get going
O Brasil e um dos maiores produtores de bananas, Que boa forma de provar nossas frutas. Parabens por todos os videos que voce e sua namorada nos tem propiciado. ahhh... ia me esqueecendo... linda e gostosa...
schoen mal deine titten wieder zu sehen... ersetz doch mal deine banane durch nen echten schwanz... lass dich mal durchvoegeln... geile frau... echt geile frau.... hhhmmmm
change the camera guy..he sucks!!!
the camera man should blow the smoke of his cigarette not to the actor.
Hey camera guy! Go take some lessons, you dont know how to hold it still or keep it on the girl!
they should make a banana or condom commercial
Que bueno saber como se utilizan nuestros productos de exportacion. Pura Vida!!!!
camera guy fucking sucks
I think we might have ourselves a new commercial ladies and gentlemen..
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Scream 08: Big News on 'Friday the 13th' Finale!
One of next year's most anticipated horror films is New Line Cinema and Warner Bros. Pictures' Friday the 13th, which arrives in theaters February 13, 2009. Last night at the 2008 Scream Awards, teen stars Jared Padalecki and Amanda Righetti were on hand to introduce the footage shown from the film (read about it here). B-D's SpookyDan caught up with the duo who talked about their excitement for the "re-imagining" (as they called it) and about the finale of the film (beware of spoilers).
*Spoiler Warning
This past Wednesday, the film was tested with the first ever audience in Long Beach, California. Amanda Righetti, who plays Whitney in the remake, tells us that she "heard it went fantastic."
But the more they talked, the more excited Righetti got (you could literally see her eyes light up).
"I went in for a little bit of ADR," she continues, "[I] saw a couple of pieces of it and it looks really goooooood," she exclaims with pure excitement in her voice. "I'm excited, Im really excited! We are all such a tight knit group."
The big news comes from teen heartthrob Jared Padalecki, who plays Clay in the film. Clay is searching for his missing sister played by Amanda Righetti.
Without giving too much away, Padalecki implies to Bloody-Disgusting that the finale of the film could be a "dream sequence", an homage to the original. Basically he said that it's open to interpretation, much like the first film from 1981.


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Photos: Damage from the Blizzard of 2013
Photos: Damage from the Blizzard of 2013
Emergency workers walked through knee deep water along Annapolis Way on Plum Island.
Flood water on Winthrop Shore Drive after the weekend blizzard.
Tom Nee carried wood to shore up the foundation of his damaged home on Plum Island.
A home on North End Boulevard in Salisbury was damaged.
The ocean overflowed the sea wall on Winthrop Shore Drive in Winthrop.
The rear of 31 Annapolis Way was heavily damaged.
Walkers braved the footbridge across Lobster Cove in the Annisquam neighborhood of Gloucester.
Edward Bemis inspected the damage to his Salisbury home caused by a wave.


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Modeling Real World Data (Day 1 of 4)
Unit 8: Cyclical Patterns and Periodic Functions
Lesson 8 of 15
Lesson 8 of 15
Objective: Students will be able to use trigonometric functions to model real world data.
Big Idea: Students collect data and use trigonometry to describe their world by modeling the data on posters.
Math, trigonometric functions (Graphing), modeling, PreCalculus
38 minutes
Warm Up
5 min
Resources (1)
Student Worksheet: 4-way representation.docx
expand content
30 min
I expect students to come to class today with their real world data. After the warm-up, students will begin working on their posters. All the expectations and grading details are provided on the Student Handout: Real World Data Project Expectations. I will present page 3 of the flipchart, Day 1 of 4 - Real World Data Trig Project, to set the goals of each class period for the next three days. Today, students should organize and display their data on their poster and make a scatter plot of the information (MP2, MP4).
Resources (3)
expand content
expand content
Similar Lessons
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Big Idea: How high will the basketball bounce and will it ever stop? An exponential model sheds light on the question!
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Big Idea: How long it will take for radioactive waste to reach a safe level?
Comparing Rates of Growth
Big Idea: Which company will make more profit? Students compare and contrast a linear growth model and an exponential growth model. They work with a variety of representations to determine when the two companies will have the same amount of money.


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The College of Arts and Sciences at Suffolk University is pleased to announce that Karen B. DeSalvo, MD, MPH, MSC, will be the commencement speaker for the 2010 Graduate Commencement on Saturday, May 22, at the Renaissance Boston Waterfront Hotel. The 1 p.m. ceremony will feature remarks by DeSalvo, a 1988 graduate of Suffolk who has become a leader in the public health sector.
DeSalvo is a professor of medicine at Tulane School of Medicine and holds the C. Thorpe Ray Endowed Chair in Internal Medicine. She serves as vice dean for Community Affairs and Health Policy, and has been responsible for implementing the medical school's community engagement programs aimed at building healthier communities. DeSalvo's research and policy experience focuses on improving access to quality community health care, particularly for vulnerable populations.
DeSalvo has been a standout voice in the health sector recovery and health care reform efforts in Louisiana since Hurricane Katrina. Part of this work included the creation of nationally award-winning models of neighborhood-based care for low income, uninsured, and other vulnerable populations in a city that previously had none. She was selected as a founding member of the Louisiana Health Care Quality Forum Board and is the current president-elect. She is a member of the Louisiana Medical Care Advisory Committee and vice chair of the Louisiana Health Care Commission. Currently, DeSalvo is also serving as the co-chair for the New Orleans Mayor Elect Mitch Landrieu's Health Care Transition Team.
DeSalvo was recognized as a Woman of Excellence in Health Care by the Louisiana Legislative Women's Caucus for her health care reform efforts in 2008. Under her leadership, the Tulane School of Medicine was recognized as one of the top medical schools in the US by the American Association of Medical Colleges for community service in 2009.
She received her Bachelor of Arts from Suffolk University in Boston, Mass., in biology and political science. She then matriculated to Tulane University Health Sciences Center where she simultaneously received her Medical Doctorate and Masters of Public Health degrees. DeSalvo remained at Tulane as a resident, chief resident, and fellow in Internal Medicine, and completed her National Health Service Corps obligation at Charity Hospital in New Orleans. She participated as a fellow in the Program of Clinical Effectiveness at Harvard University and completed a Masters in Clinical Epidemiology at the Harvard School of Public Health in May of 2002.


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The Thursday resignation of Square chief operating officer Keith Rabois stems from a sexual harassment allegation, according to the company.
"The first we heard of any of these allegations was when we received the threat of a lawsuit two weeks ago," Ricardo Reyes, a Square spokesperson, said in an emailed statement provided by the company. "We took these allegations very seriously and we immediately launched a full investigation to ascertain the facts. While we have not found evidence to support any claims, Keith exercised poor judgment that ultimately undermined his ability to remain an effective leader at Square. We accepted his resignation."
Square also provided a link to a statement on the Tumblr blogging site it attributes to Rabois.
"In May 2010, I met someone via mutual friends. With increasing frequency, we hung out, drank wine, and I helped prepare him for interviews with tech startups. As our friendship deepened, we spent more time together, and our relationship became physical. … Several months after our relationship began, I recommended that he interview at Square," the blog post says.
"He went through the interview process and was ultimately hired," the post says. "I had no impact on his potential success at the company. At no point did he ever report directly to me, and I have seen his work product less than a handful of times."
Rabois offered his resignation shortly after he was contacted with the allegations by an attorney.
"Last week, a New York-based attorney threatened Square and myself with a lawsuit," the post says. "I am told this lawsuit would allege that the relationship was not consensual, and would go on to accuse me of some pretty horrible things. I was told that only a payment of millions of dollars will make this go away, and that my career, my reputation, and my livelihood will be threatened if Square and I don't pay up … While I have certainly made mistakes, this threat feels like a shakedown, and I will defend myself to the full extent of the law."


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Venue Details
The 2,200 square feet sculpture studio is designed to accommodate needs of all students in four levels of sculpture: Art 142 Introduction to Studio: Sculpting Processes, Art 242 Sculpture, Art 342 Advanced Sculpture, and Art 491 Senior Project.
General Work Area
The general work area is outfitted with 6 maple topped work benches with vises and drawers, a long work counter along the whole south end of the studio with storage shelves under, a large sink with shelves, and an adjacent wedging counter, 3 maple topped work counters with cabinets and drawers under, two miscellaneous work tables, an island work station with maple top, base lockers, and four vises. Additionally, there are tool lockers and a vented paint locker.
For woodworking there are a band saw, a table saw, a dust collector, a combination belt/disk sander, a planer, and a drill press located in the main studio. In a separate welding room there are three welding stations with venting hoods for electric (2 Mig welders) and gas welding with the appropriate welding stands. Also, it is equipped with a chop saw, an angle grinder, a bender, an anvil, a vise, a bench grinder, and a bench with storage.
Grinding Room and Spray Booth Room
Two other service areas are a grinding room and a spray booth room with built-in compressed air. The studio opens out on the work yard, shared with the ceramics studio, where stone carving and other appropriate processes can be done. The working environment in the studio is excellent with state of the art lighting (track and fluorescent) and ventilation and climate control which allows windows to be opened.


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The man charged with causing a three-hour siege that shut one of the busiest streets in Central London was a BNP candidate in the 2010 general election.
Michael Green was charged on Saturday with possessing a weapon, false imprisonment and making a bomb hoax after armed police closed off Tottenham Court Road on Friday.
The anti-racist organisation Hope Not Hate exposed the 48-year-old, who allegedly threatened to blow himself up on Friday, as the BNP candidate for Stevenage during the 2010 general election, which was confirmed by Stevenage local paper The Comet.
A profile of Green in the Hertfordshire Mercury lists his policies for election, picturing the suspect along with candidates for UKIP, the Conservatives, an independent, Labour and the Liberal Democrat.
Green came fifth in the election, with 2.26%.
The revelation comes after BNP head Nick Griffin openly mocked the suspect on twitter, writing:
The BNP did not respond to questions when contacted by The Huffington Post about Green.
Green appeared at Highbury Corner Magistrates Court on Monday charged with possession of a weapon for the discharge of a noxious liquid/gas or electrical incapacitating device.


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The secret brand ingredient
Think of it as the two-way conversations between your brand and your customer(s).
What is Brand Engagement?
Brand engagement can be defined as the sum of the touch points your brand has with customers. But even though it combines every touch point, it is only as good as the last encounter it has. A single bad brand experience can undo years of planning and execution. (Just ask the Tylenol folks!)
Brand engagement is not your positioning statement, your brand strategy, or the advertising you use for promotion.
It's all of these and it's none of these.
In a recent post, Jesse de Agustin (@emonalytics) characterizes true brand engagement as a function of sensory arousal, interest, attention, emotion and memory. Difficult to attain, brand engagement is fatal to a brand if it's missing. One could argue that true brand engagement is the single most important element of a brand's success.
But does all of this matter in pharma marketing? As a brand manager, do I really care about anything other than script lift? The answer should be yes, because sustained script lift can only come with true brand engagement. Brand engagement insulates your brand from competitive forces, provides a platform to build upon, and fuels long-term brand growth.
The Problem
One challenge you may encounter when trying to achieve brand engagement in pharmaceuticals is that your brand initially will engage with an intermediary (the healthcare professional or HCP), not with the ultimate end customer (the patient). So, brand engagement is critical to getting your brand off on the right foot.
Another issue is that brand engagement is difficult to measure—it's rated on a soft qualitative metric, unlike sales, which are rated on a hard, quantitative metric.
Traditionally, we have looked at scripts as a measure of brand performance. But that doesn't necessarily prove that HCPs are engaged. Brand engagement may be one of the most difficult concepts to sell to senior management, who often focus strictly on quantifiable performance and prefer to invest in things that will generate short-term demand. (Back up the sample truck!)
If senior management doesn't understand the value of brand engagement, it most certainly won't invest in it. Furthermore, most HCPs typically won't admit they have some emotional connection to your brand. ("I'm a doctor; I don't look at the ads—just show me the data.") Yet we know that the human being inside that lab coat really does react emotionally to advertising.
The Solution
The trick is to create the right emotion—an emotion that is aligned with the HCP's belief or value system.
The first step is to find the insight that will power your strategies and, ultimately, fuel your creative. As an industry, we churn out millions of dollars of market research every year. Most of this research sits on shelves gathering dust, never to be read again—often because we do research for the wrong reasons. ("We've always done it" or "Senior management expects it.")
But in order to find the insights that connect our brands with our customers, we need to go into research seeking answers to specific questions such as, "Why is our brand first in the category in new patient starts, but dead last in length of therapy?" or "Why don't doctors spend time discussing menopause with their patients?"
With this approach, the research takes on a purpose and often leads to differentiating insights.
Once you've found the pearl in your research, strategies will often fall into place. This is because your customers will be quick to let you know when your brand's messages might be missing the mark. Creating strategy, then, becomes a simple matter of giving your customers what they want or need. It has always amazed me how easy it can be to choose the best strategy once the market research has been conducted properly and has provided useful insights.
Stopping power is sometimes confused with strong creative, but stopping power alone may create either a positive or negative emotion and is not enough to create brand engagement.
Stopping power is a way to titillate the senses, pique interest, and grab attention—three of the five functions of brand engagement. Having good stopping power enables your audience to form a lasting impression of your brand. You want your brand to be associated with strong emotions (it's good for brand engagement) as long as these emotions are the ones you want your audience to feel.
Building your creative on carefully derived insights is the only way to ensure that your brand evokes the right emotions and that you attain true brand engagement. It is also the only way to ensure that emotions turn into actions.
Healthcare professionals may never admit that they read the ads they see, or listen to reps in their office, but if you see that prescriptions for your brand are steadily increasing, you can be sure that you've reached your audience.
Senior management will also appreciate brand engagement when it sees solid quarter-to-quarter brand revenue growth. And if having HCPs write all those prescriptions is not enough to convince you that you have achieved true brand engagement, you can always ask your target physicians what they think of your brand—then watch their reaction. Even the most data-driven docs will answer that question straight from the gut!


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On the Web
How Fonts Help Clever Footwear Brands Tell Fascinating Stories. Article by Lauren Olsen, September 2017.
TYPO Labs: Stop clicking: an introduction to shell scripting (Workshop). An overview of Nicole's workshop by Rik Watkinson, April 2017.
Moniker: A Friendly Sans for Complex Matters. Article by Doug Wilson, March 2017.
10 Women Type Designers. Article by Shelley Gruendler, April 2016.
Contributors to the letter W. August 2015.
Process Type Foundry: the Art of Perseverance. Article by Sébastien Morlighem, July 2015.
Like (will you, Please?). A review of the new Facebook wordmark, July 2015.
Our Favorite Typefaces of 2014. Pique was reviewed by Victoria Rushton, March 2015.
Type Designers That Inspire Us. Nicole Dotin and four other type designers are highlighted, March 2015.
Typefaces designed to enable communication: Nicole Dotin of Process Type Foundry. Interview by Nate Burgos, November 2014.
Badass Lady Creatives: 6 Type Designers. Article by Melanie Richards, April 2014.
Our Favorite Typefaces of 2012. Colfax was reviewed by Marc Oxborrow, March 2013.
My eight. Featuring Elena; article by Gerry Leonidas, October 2012.
Foundry Focus: Process Type Foundry. Interview by Yves Peters, July 2012.
Apps Deserve Better Fonts. Article by John Herrman, March 2012.
Die besten Schriften 2011. Elena was featured; article by Ivo Gabrowitsch, January 2012.
Our Favorite Typefaces of 2011. Elena was reviewed by Jason Santa Maria, January 2012.
Text on the pages of iBooks. Article by Glenn Fleishman, December 2011.
Font swap in iBooks. Article by John D. Berry, December 2011.
Graphic design exhibition at the Walker Art Center. Article by Damon Syson, November 2011.
What is a Designer Statement? (Part 4): Sulki and Min, Stewdio, Brandt, Olson, Catalogtree. Interviews by Vadim Gershman, December 2011.
An interview with Nicole Dotin of Process Type Foundry. Interview by Tim Brown, August 2011.
Four More Letter Heads. Interviews by Chris Clayton, February 2011.
The Social Network: How to promote a film about Facebook without saying "Facebook". Article by Stephen Coles, December 2010.
Avant la lettre: Insights 2009 Design Lecture Series: Process Type Foundry. Interview by Mylinh Trieu Nguyen, March 2009.
Process Type Foundry. Article by Aaron Carambula, December 2008.
Creative Characters: Eric Olson. Interview by Jan Middendorp, November 2008.
The Blender Redesign: It's all about the "E." Article by the editors, August 2008.
Interview with Eric Olson. Interview by Emmet Byrne, April 2008.
Facetime 1: Type Designer Eric Olson on Klavika. Interview by Chris Palmieri, July 2007.
Our Favorite Typefaces of 2005. Maple was reviewed by Mark Simonson, December 2005.
Our Favorite Typefaces of 2004. Klavika was reviewed by Yves Peters, February 2005.
Squarish Klavika Almost Didn't Happen. Article by Yves Peters, December 2004.
Interview with Eric Olson. Interview by Jon Coltz, August 2002.
Type Foundry Spotlight: Process Type Foundry. March 2014, Volume XXIX, Number 2.
Eric Olson and Nicole Dotin. Interview by Elliot Jay Stocks, April 2013, Volume 1, Number 6.
An interview with Nicole Dotin of Process Type Foundry. Interview by Michael Carbaugh, 2013, Volume 35.
Type Showcase: Capucine. March 2012, Issue 198.
Five Fine Faces. Article by John Boardley, Spring 2011, Issue 1.
Some New Sans Serif Typefaces From France. Article by Dan Reynolds, Spring 2011, Issue 13.
Fontbook. 2011, Issue 189, Volume 1.
Letter Heads: Type Design in the Twin Cities. Article by Chris Clayton, February 2011, Issue 6, Volume 5.
Golden Age? Article by Deborah Littlejohn, Spring 2009, Issue 71, Volume 18.
Country's Finest. Article by Luke Crisell, Samantha Giliwicz, et al., November 2008.
Typographic Dichotomy: Young Designers – Mature Skills. Article by Allan Haley, January/February 2008, Volume 24, Number 1.
Interview with Eric Olson. Interview by Emmet Byrne, Number 1, Winter 2007.
Typo.Education. Introduction by Filip Blažek, December 2007.
Få Utbildningar I Bokstavens Konst. Article by Jonas Mattsson, November 2007, Volume 49, Number 9.
Practise and Process. Article by Deborah Littlejohn, Winter 2006, Issue 62, Volume 16.
Be Here Now. September 2006, Volume 1, Number 1.
Home Renovations. Article by Nancy Nowacek, May 2006.
New Visual Artists Review 2004. Article by Andrew Yang featuring Eric Olson, March/April 2004.
New Plastic Weapons. Article by Nick Shinn, January/February 2004.
The STEP Field Guide to Emerging Design Talent 2004. Article by Alice Tremlow featuring Eric Olson. January/February 2004, Volume 20, Number 1.
Police Municipale. Article by Stéphane Darricau and Étienne Hervy. December 2003, Number 103.
Paul McNeil. London: Laurence King Publishing Ltd, 2017.
Michael Wörgötter. Mainz: Verlag Hermann Schmidt, 2016.
Stephens Coles. New York: Thames & Hudson, 2013.
Denise Gonzales Crisp. New York: Thames & Hudson, 2012.
Luca Bendandi, Michael Brenner, Emilio Macchia. Rome: SHS Publishing, 2012.
Andrew Blauvelt and Ellen Lupton, editors. Minneapolis: Walker Art Center, 2011.
Jan Middendorp, editor. Amsterdam: BIS Publishers, 2010.
Steven Heller and Gail Anderson, editors. New York: Thames & Hudson, 2010.
Bruce Willen and Nolen Strals. New York: Princeton Architectural Press, 2009.
Deborah Littlejohn, editor. Minneapolis: University of Minnesota Press, 2003.
Lectures & Appearances
Nicole Dotin. Sid Lee, Montréal, Canada. 12 September 2017.
Nicole Dotin. silent green Kulturquartier, Berlin, Germany. 7 April 2017.
Nicole Dotin. Amsterdam Bar and Hall, Minneapolis, MN. 18 February 2012.
Nicole Dotin, Up to and the Making of Elena. North Carolina State University, Raleigh, NC. 26 October 2011.
Eric Olson and Nicole Dotin, Process So Far. Walker Art Center, Minneapolis, MN. 10 March 2009.
Walker Art Center, Minneapolis, MN. 22 October 2011 – 22 January 2012. Traveling exhibition.
Press Inquiries
+1 763 588 7367


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13 undocumented children in NHBy TIM BUCKLAND
New Hampshire Union Leader
August 01. 2014 9:54PM
MANCHESTER — The federal government has released 13 undocumented children, who were part of a flood of 57,000 unaccompanied Central American children crossing the southwest border of the United States illegally since last October, to "sponsors" in New Hampshire since Jan. 1, according to the federal Office of Refugee Resettlement.
The revelation was a surprise to state and local officials who said the federal government placed the children without notifying state agencies.
"This is the first I've heard of it," state Senate President Charles "Chuck" Morse, R-Salem, said Friday night. "I'm very concerned about it. We have 13 people show up in New Hampshire we don't even know are here. It's not right."
"This is an issue that is infuriating people," Manchester Mayor Ted Gatsas said Friday night. "How do you just send them without telling anybody?"
The Office of Refugee Resettlement provides a running list on its website, which can be found at here.
It is updated the first week of each month. All 50 states, as well as the District of Columbia and the Virgin Islands, have had sponsors take in the children. The most, 4,280, are in Texas. Montana has the fewest, with a single child being sent to the Big Sky state, according to the list.
William Hinkle, press secretary for Gov. Maggie Hassan, said the governor was not informed before the children were placed with sponsor family members.
He said the federal government was following a 2008 anti-trafficking law saying children from Central America cannot be deported immediately and compels the federal Department of Health and Human Services to provide the children with shelter and then a sponsor, all without notifying state officials.
Children are "placed with a relative or other sponsor in the U.S. pending outcome of the immigration process," according to the Office of Refugee Resettlement.
"Governor Hassan is glad that the children are safe in the care of family members," Hinkle said. "As a national issue, the governor believes that Congress should work together to find a bipartisan solution to America's immigration issues and to ensure that no children are put in a dangerous situation."
But other state officials were not pleased at being kept in the dark.
"None" was how much notice Senate Majority Leader Jeb Bradley, R-Wolfeboro, said he received. "I heard a rumor, that was all."
Gatsas said he was concerned by the lack of information, partly from a health perspective. He said that when the city is asked to accept refugees, the refugees are given a medical check, including inoculations, so local officials can be sure of no public health risk.
The Office of Refugee Resettlement states that: "Before children are released to a sponsor, they receive vaccinations and medical screenings. We do not release any children who have a contagious condition."
Gatsas said there is no way for local officials to know for sure.
"We don't know anything about these children," he said. "We don't even know where they are."
Media reports from other states have found similar surprise and anger from state officials.
"Not only was our state not informed prior to any of the children being brought here, I still have not been contacted and have no information about these individuals or their sponsors other than what was posted on the HHS website and subsequently reported by media," Tennessee Gov. Bill Haslam wrote in a letter to President Barack Obama and reported by Fox News.


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Quickly and easily check dimensions and tolerances using SOLIDWORKS 3D CAD software to assess the manufacturability of your design long before reaching production. Check parts and assembly tolerances during design, accelerating the design process, saving time and development costs, and increasing productivity.
Tolerance Analysis Overview
SOLIDWORKS includes TolAnalyst™ tolerance analysis tool that automatically checks the effects of tolerances on parts and assemblies to ensure consistent fit of components and to verify tolerancing schemes before the product goes into production. The tolerance analysis can be rerun instantly if a dimensioning or tolerancing change is made, enabling you to get to an optimized tolerancing scheme more quickly.
TolAnalyst provides automated tolerance analysis studies to:
- Assess min/max tolerances
- Perform root-sum-squared (RSS) tolerance analysis
- List contributing features and tolerances categorized by percent impact
Make changes to dimension and tolerancing schemes, and instantly run an updated tolerance analysis to see the impact of your changes.


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Beavers knock Grizzlies out of playoffs
BEAVERTON -- The McMinnville girls basketball team's stay in the Class 6A state playoffs proved to be a short one.
The Grizzlies turned the ball over 18 times in the first half alone and wilted under Beaverton's backcourt pressure as the Beavers won Tuesday night's Class 6A first-round contest, 73-31.
McMinnville led 7-2 at the 5-minute, 15-second mark of the first quarter before the Beavers (19-6 overall) went on a 29-5 run that ended at halftime. Beaverton extended its lead by outscoring the Grizzlies 20-11 in the third quarter, putting the game further out of reach.
Audrey McMillan and Elizabeth Logsdon each scored eight points for the Grizzlies. Danielle Hartzog and Allison Mueller each scored 18 points for the Beavers.
McMinnville ends its season with an 8-17 overall record. The Grizzlies finished six in the Class 6A Pacific Conference in 2013-14 (4-10).


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In Fiscal Year 2016, SSA issued over 16 million original and replacement Social Security number (SSN) cards. In addition, for Tax Year 2015, the Agency received and processed about 266 million wage items, totaling approximately $6.3 trillion in earnings.
Assigning SSNs only to those individuals authorized to obtain them, protecting information once the numbers are assigned, and accurately posting earnings reported under SSNs are critical SSA missions.
We oversee SSA's efforts to meet these missions through the following reports.


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Filter by content types:News stories Blog posts Feature articles Polls Image galleries
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PNY reveals RTX 2080 Ti specs and potential $1000 price tag
We just tried to predict the performance of Nvidia's rumored RTX 2080 and RTX 2080 Ti using a mix of public information and best...
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Spitballing Nvidia's purported GeForce RTX 2080 and RTX 2080 Ti
This week at SIGGRAPH, Nvidia introduced its Turing microarchitecture, the next major advance for the green team since Pascal made its debut over two...
Type: News story Tags: Graphics
Nvidia marks the death of crypto demand in Q2 of its fiscal 2019
Nvidia reported its results for the second quarter of its fiscal 2019 today. The company pulled in $3.12 billion in revenue, up 40% year-on-year,...
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Intel teases discrete graphics card on new Twitter account
Intel's plans to release a discrete graphics product in 2020 are well-known, but just what that product will look like is not at all known....
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Hot on the heels of CEO Jensen Huang's Quadro RTX announcement last night, Nvidia released a teaser video for its upcoming festivities
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Nvidia announces three Quadro RTX cards powered by Turing GPUs
As part of the proceedings at Nvidia's SIGGRAPH keynote this evening, the company took the wraps off the first graphics cards powered by its Turing...
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Nvidia unveils raytracing-focused Quadro RTX GPU family
At Nvidia's SIGGRAPH event this evening, CEO Jensen Huang introduced "the world's first ray-tracing GPU," the Quadro RTX. This family of graphics processors offers up...
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Radeon Pro WX 8200 promises pros lots of bang-for-the-buck
The SIGGRAPH conference kicks off today in Vancouver, and AMD is marking the occasion by launching a fresh pro graphics card. The Radeon Pro WX...
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Hi there, folks. We're fairly quiet around here at the TR HQ, as Jeff is frantically testing AMD's Ryzen Threadripper 2 to his heart's content,...
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Intel shows off its Xeon roadmap through 2020
Intel is holding its Data-Centric Innovation Summit at its headquarters in Santa Clara, CA today, and the company took the opportunity to talk about its...
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AMD Radeon Pro 18.Q3 drivers make pro power available everywhere
AMD's Radeon Pro Software for Enterprise drivers get a fresh coat of paint every quarter, and today the company is unwrapping the 18.Q3 version of...
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Tuesday deals: a 2-TB solid-state drive for $250 and much more
Greetings folks. It's nice and balmy today at my location, but unfortunately not everywhere. After a relatively calm July, Portugal's fire season is now...
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AMD unwraps Ryzen SoC with 24 Vega CUs for Chinese-market console
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Nvidia teases "spectacular surprises" at Gamescom pre-show party
The Gamescom expo runs from August 21 to August 25 in Cologne, Germany, and Nvidia will kick off the event with its own...
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Asus' WS C246 Pro boards are ready to cradle Xeon E chips and ECC RAM
Intel's Coffee Lake-based Xeon E chips have been around for a little bit now, and every major vendor is peddling products meant for those CPUs....
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AMD released its second-quarter 2018 financial results yesterday evening. The company posted revenue of $1.76 billion, up 53% year-on-year, and made $153 million in...
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|Razer's Ornata Chroma gaming keyboard reviewed
|Watch Nvidia's #BeForTheGame event live on Twitch at noon ET/9 AM PT
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|PNY reveals RTX 2080 Ti specs and potential $1000 price tag
|Spitballing Nvidia's purported GeForce RTX 2080 and RTX 2080 Ti
|ARM reveals client CPU ambitions with roadmap through 2020
|Nvidia marks the death of crypto demand in Q2 of its fiscal 2019
|MSI WS65 mobile workstation gets dressed up for the office
|Lian Li Lancool One chassis blends the best of past and present


text:
Browse, compare and enquire about new caravans, motorhomes, camper trailers and RVs
The Vacationer Rough Rider 19R played 'rough' on the outside and equally 'ready' on the inside+MORE
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18' x 7'8 Approx. Caravan
N60650 NSW Registration Exp. 29.11.18
Tare Weight 1495kg
UNDER CONTRACT ... Pop Top with Air Conditioner.
17'3, Tare 1134kg, ball wt approx 150kg.
Island double bed with mirrored robes.
Dinette opposite sofa.
90L 240v/gas fridge, gas 4-burner/grill, built in microwave, slide out pantry.
240v lights, Heron 2.2 wall air conditioner, 2 gas bottles.
Roll out awning, front boot, PVC pole tube.
Electric brakes.
Comfortable little pop top for two.
Inspect today, quote Stock# 28
Camperagent RV Centre, a family run business for 20 years, buying selling and consigning all types of holiday vehicles, incl new and used caravans, pop tops, campers, motorhomes and RVs.
Easy access on the main highway, 25 mins north of the CBD.
The largest RV Sales and Service yard in South Australia,
We would love to help you find your next home on the road.
Open 7 days, till 3pm on weekends and public holidays. 750 Port Wakefield Rd, Parafield Gardens SA 5107
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Only items of the same subtype may be compared.


text:
Oh Christmas Tree, Mine Enemy
See it glowing, so lovely, so welcoming? It's all a ruse to lull you into a sense of calm.
It all started a week ago.
Yetch and I brought the tree upstairs. Since I'm a light fanatic when it comes to Christmas trees (thank you Mom), I tend to have more lights than most people. In fact, I have so many lights my tree looks as though it's decorated before I hang the first ornament.
Because of this, I don't take the lights off each year. Instead, we carry it into the storage room every January, throw a large orange jack o'lantern plastic bag over top, and leave it alone.
What follows is a mundane, boring tale of how Christmas has an evil side lurking beneath it, and how it all started with a string of lights.
Day 1
Go to plug in the tree. Discover we are out of power bars. Decide to use a regular extension cord for now.
Plug the tree in. A string of lights near the middle-right side is burnt out.
Looks like a string of 100. I go to the store to get a power bar and lights.
I look at both LED lights and regular bulbs, knowing I had planned to start buying LEDs but could not recall if I'd started the process. Decided I didn't want to risk the LEDs looking different from the regular lights and grab a string of 100 regular lights. Head home.
Turns out I have started to buy LED lights and they blend in. Swear a little at my mistake.
Get to the end of the dead string...or what should have been the end. Discover it's a string of 200 - half of which are out, and half of which are lit. I swear a little more since I didn't buy enough lights, and debate my next step.
Remove bad string, rearrange other strings to compensate. Leave room for 10 minutes.
Return to find a string at the top of the tree is burnt out. Swear loudly with accusations towards said tree.
Wait for Yetch to get home and ask him to contribute to the light fund. Will resume tomorrow.
Day 2
Go back to the store. Buy 2 strings of LED lights.
Come home and start unwinding dead lights from tree.
Begin task of adding new lights.
Realize the lights have a different hue (does not have pink bulbs like other LED/normal lights on tree). Swear.
Decide to push forward regardless. Maybe it won't be too noticeable.
Hours later, it's a glaring difference.
Ponder alternatives. Decide to sleep on it.
Day 3
Can't live with glaring difference in lights. Best course of action is to buy LEDs to replace most of the old lights. Maybe if tree is 3/4 blue-dominant new LED, I won't mind it so much. Will mix in the new string of regular lights and the old LEDs with pink lights in them to compensate for slight difference between the 2 hues.
While it's fun to spend entire days winding and unwinding lights on trees, I realize I have to work too.
Day 4
Buy several boxes of overpriced LED lights.
Day 5
Start the task of unwinding old lights off tree and adding new LED lights to top 3/4 of tree.
Hours pass.
Look at tree. Realize initial plan is faulty. Swear a lot. Take allergy pill to fight againt all the dust that has been directly inserted under my skin by scratchy tree branches, causing hives to appear on my face.
Lick my wounds and retire for the night.
Day 6
Think "*#$! it" and bite the bullet, buying 5 more boxes of overpriced LEDs I can't afford (Yetch can get candy for his birthday this year).
Take off remaining lights.
Add new lights.
Put 3 strings of old lights (2x100s & 1x200) back on tree, this time spread out to balance blue colour.
Hands look like stray cats have attacked me.
Day 7
Do the math in my head over morning coffee. There are now 975 lights on the tree. Which means not only did I put 975 lights on, I took about the same amount off. And put some on. And took some off. And moved others around.
Look at my still swollen hands, decorated with fine red scratches.
Christmas is carnage.
Decide if anything else happens with lights, I will carry the tree out to the backyard and set it on fire.
That, my dear, is a lot of lights. And it give the tree an oddly, yet very pretty, violet hue (crossing fingers that you don't mind it having a violet hue, because if you take lights off again, I may hear you screaming all the way down here in Texas).
Sheesh! That's a lot of
Sheesh! That's a lot of drama! I hope you're happy with how it looks!
That is a lot of work, but the tree is very pretty in the photo, so I imagine it is ever nicer in reality. Chalk it up to a future funny story and enjoy the beauty you have created!
I usually aim for about 100
I usually aim for about 100-150 lights per foot of tree, so depending on how tall your tree is, that sounds about right.
That's also why I take off the lights every year. Haven't made the switch to LEDs yet, planning on it after this year though. Do you like the LEDs?
Hmmmm . . .
. . . and here I was thinking my approximate tree count of 200 lights was a lot. Your tree looks lovely though. I'd consider adding more lights to mine, if your story hadn't left me trembling with fear. ;O)
Beautiful tree! But... Holy
Beautiful tree! But... Holy cow! Can you look directly at it??
Oh my lord.... That was
Oh my lord.... That was hilarious!!! Here's a suggestion to simplify the process and save your physical, emotional and financial well being in the future; just put up a framed photo of the tree.
It's a very beautiful tree,
It's a very beautiful tree, well worth the effort.
I need sunglasses!:)
Maybe next year you should scrap the tree and just hang the lights in a tree shape. That would save you the scratches:)
Tom (aka Spooky1) had a similar experience hanging the outside lights this year. Tested them all indoors, they all worked, got them all hung up, plugged them in, sections of light strands not lit. Go figure. Go out and buy more LED lights, color not quite the same when lit, but "close enough" was the consensus of opinion.
I love Christmas:)
OMG and ROFL and LMAO!!!
OMG and ROFL and LMAO!!! I think this is the funniest thing I've read in quite a while!! my stomach hurts...I guess it's because most of us or at least I can definitely relate to this...had the same "walk out of the room for 10 minutes" and half the lights are out when you walk back in. unlike you, however, I just said, *^%# it, and threw another string of lights over the 'dead' ones. I figured after I put some ornaments on, nobody's gonna' notice. anyway, thanks for a right good laugh...really enjoyed reading this!
Wow, you should be able to roast marshmallows in the glow!! Hilarious post. Hitch Park suggested I stop over for a fun read, glad I did.
It's a magnificent tree..
That there is a magnificent tree and I am quite envious. I have failed altogether to produce a proper Christmas tree this year, schedule just wouldn't allow it. Thank you for sharing yours. Is that a light out, 2nd strand from the bottom, off to the right ~ 3 o'clock? :)
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Whitbread, owner of Costa, Premier Inn and Beefeater amongst others, has beaten profit expectations in their interim results published today, reporting a pre-tax profit of £216.1m, £3m over analysts' predictions.
You could blame the sheer ubiquity of its coffee branches, the powerful draw of a roadside steak or the sight of Lenny Henry's beaming face for this success, however Whitbread's head of customer relationship management (CRM) & loyalty, David Oliver would have you believe differently.
David Oliver believes that it is principles from human behavioural psychology that are driving customers through its doors. In particular, the art of social proofing.
What is social proof?
Social proofing is a combination of behavioural psychology and peer pressure. David Oliver states that...
Humans are configured to be lazy and make the quick, easy decision. We are all open to influence and one of the key sources of that is how people around us behave.
Social proofing helps to capitalise on this human weakness. Notice how I skillfully avoid the word 'exploit' here.
For example: nightclubs purposefully leave queues of people outside the building, despite the building itself being far from maximum capacity. The patron walking past will see the queue and think "that place looks popular, it must be good".
Although if you're over thirty you'll just be grateful you don't go clubbing anymore.
This is a video from a 1962 episode of Candid Camera, showing social proofing at work at the most basic societal level:
Amazon is the undoubted king of social proof, with links to products other customers have bought or recommended all over every web page. Take a look at our article on other ways ecommerce sites use social proof.
Everett Rogers, a professor of communication studies, developed a theory where he wanted to see how new ideas and technologies were spread through society. This resulted in the innovation adoption curve.
Here you can see that trying to market a new idea to the mass majority is useless. Concentrate on convincing the innovators and early adopters first, that way word of mouth will spread and marketing will take on a continually snowballing life of it's own. Well that's the theory.
David Oliver suggests that Apple utilised this strategy in marketing their iPhones back when they were just a niche brand with only a few early-adopters at their mercy.
[Apple] harnessed the enthusiasm of early adopters, creating hype around product launches and using current customers' reactions to convince new customers they should make a purchase.
The proof of... uh... social proofing is certainly apparent to anyone who has witnessed the pre-launch queues outside any Apple store. Although it should also be noted how Apple uses rhythm to create a consistent marketing experience, so there's is a complex stategy.
So how does Whitbread use social proof?
Costa runs a fairly robust social media campaign on Facebook, posting daily pictures of well photographed pieces of cake, however it's amongst these Instagrammed delicacies that you can find some hidden examples of social proofing -
Here Costa has shared a photo of some 'celebrities' drinking a Costa coffee on the streets of Leeds. It's saying "here, normal people of Facebook, you could be like Little Mix too if you just buy one of our caramel lattes".
I'm not sure this paparazzi style of marketing is terribly on the level, but the link reveals that at least it wasn't Costa hiding in the bushes waiting to snap.
The Costa Coffee website however shows very little example of social proofing. Perhaps with customer reviews, or even just a live Twitter or Instagram feed, they could improve their customer engagement.
Premier Inn's website also shows little sign of social proofing, with no customer interaction, recommendations or social media links. The same with Beefeater Grill's website and the various other subsidiaries under Whitbread's belt.
In terms of ecommerce, Whitbread aren't exactly practicing what they preach.
However it's notable that on Facebook, Premier Inn has 76,220 likes, Beefeater Grill has 127,000 likes and Costa Coffee has over 1m likes. These are huge numbers of already engaged customers that surely won't take much cajoling to help push these brands even further along the innovation adoption curve.
Comments (1)
nice article and ties in with a lot of work were doing around the consideration flow i.e. have social proof on certain search results on google and you will accelerate the velocity of the conversion process.


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NEW YORK — Trainer Billy Gowan let out a whoop when Ride on Curlin landed a midpack post for the $1.5 million Belmont Stakes.
You look for any possible edge when facing California Chrome, the 3-5 favorite to become horse racing's 12th Triple Crown champion, and first in 36 years.
The Kentucky Derby and Preakness winner will face 10 rivals on Saturday, not a good omen in the quest for racing's ultimate prize. This would be the largest Belmont field ever beaten by a Triple Crown winner. The 11 previous Triple Crown champions never faced more than seven rivals in the 1 1/2-mile Belmont, the longest of the three races in the series.
Since Affirmed became the last Triple Crown winner in 1978, three Belmont fields with the same history on the line also drew 11 horses in 1981, 1988 and 2002.
None of that bothers Art Sherman, California Chrome's trainer
"They better worry about me," he said.
Ride on Curlin is one of the handful of challengers with a realistic chance of pulling an upset. Gowan's colt is the 12-1 fourth choice from post No. 5.
"I feel good about my post," Gowan said after the draw Wednesday morning. "My horse is doing really well. He's sound. He's happy. He's eating everything, so we're ready to roll."
After a trouble-filled trip to finish seventh in the Derby, Ride on Curlin uncorked a strong rally in the Preakness to get second, only 1 1/2 lengths behind California Chrome.
"Hopefully, another five-sixteenths of a mile and we'll be able to catch him as opposed to the Preakness, but that Chrome is going to be hard to catch," Gowan said.
Ride On Curlin will have a new jockey for the Belmont in Hall of Famer John Velazquez, a two-time Belmont winner with the filly Rags to Riches (2007) and Union Rags (2012).
Post positions are not a huge factor in the Belmont. In a race this long over a track with sweeping turns, jockeys have plenty of time to strategically position their horses.
California Chrome will break from the No. 2 post under Victor Espinoza. Eleven Belmont winners have come out of that spot in the starting gate, the last being Tabasco Cat in 1994.
"I like No. 2," Espinoza said. "Hopefully, it's my lucky number."
Racing fans looking for an omen will see California Chrome listed No. 2 in the betting program, the same number as 1973 Triple Crown winner Secretariat, who won the Belmont by a record 31 lengths while setting the track record of 2:24 that still stands.


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