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How To Craft A Viral Marketing Campaign For Your Restaurant
Viral marketing is one of the most effective but difficult forms of marketing in the world. If successful, a viral marketing campaign can attract attention like no other. Literally, a small restaurant in Omaha, Nebraska can be launched into the international spot light. Viral marketing works by getting people to spread messages through social and professional networks at an extremely high rate and speed.
When done right a viral marketing campaign can be cheap and highly effective. In order to ensure that your viral campaign takes off and attracts a lot of views, we will outline the essential components of a viral marketing campaign!
The Components of an Effective Effort
-The Hook-
You need to grab viewers' attention. One easy way to do that is to offer a really, really good incentive. For example, if you run a pizza parlor you could offer a pizza for $1. The trick is that the offer must be really enticing, a small discount, like a dollar off of a burger, won't work.
Another way to go viral is to make a really funny, unique, or crazy advertisement. This can include really unique videos that grab people's attention and encourage them to spread the video or message through their networks.
-Easy To Distribute-
In order to make sure that the message spreads quickly, you need to make sure that it is very easy to share. Uploading a video to Youtube, for example, will allow Facebook users to quickly spread the video through their network.
-A Launch Pad-
You will need a "launch pad" of people to start spreading the message. These people should be close to your business and will need to spread the message or advertisement through their own social networks. Examples include:
-Loyal Customers
-Business Partners
-The Two Channels-
Viral marketing relies on two primary channels, word-of-mouth and the Internet. Generally, it is best to pursue both channels at once. The important point is that you must work to actively encourage the viral growth of your marketing message.
-Using Word-of-mouth Advertising-
Word-of-mouth advertising operates on the same principle as viral marketing. Even if your campaign doesn't go "viral," it could still be the beginning of a great word-of-mouth marketing campaign. For this reason you should always focus on making sure that customers are very happy your business and service.
The Rise of the Internet
Your message will have to be spread through a medium. And while word-of-mouth is the oldest and most effective mediums, there now digital mediums that can spread your message even faster. Using the Internet you can spread your message far and wide in a short amount of time!
– Social networks-
Perhaps no other type of media has changed the world in the last ten years as much as social media sites have. Nearly a billion people are on Facebook, millions more own a Twitter account, and Linked In is becoming ubiquitous among working professionals. Each one of these networks offer ways to launch viral campaigns because it is very easy for people to share stuff with their friends, associates, and followers on such social media marketing networks.
– Using Email-
With email, people can easily forward messages to other people on their contact list! If you send really interesting photos, a great message, or an awesome discount there is a good chance that people will mail the message to their friends, thereby making your restaurant's email marketing campaign go viral.
-Publicity Through Blogs-
Tons of people now own blogs, which often act as mini-news sites where bloggers provide information on specific topics. Some sites, such as blogspot.com and wordpress.com, host thousands upon thousands of blogs! You can create your own blog and start posting information, or you can reach out to bloggers and tell them about your awesome deal, hilarious ad, or upcoming event.
Techniques That Can Go "Viral"
Looking for some actual ideas on how to launch a Viral marketing campaign? Read on!
– Sponsor a Publicity Stunt-
One of the oldest forms of viral marketing, sponsoring a "publicity stunt" is a great way to attract attention. For example, if you serve early morning breakfast, you could hold a special "early bird" day and have all of your employees dress up as roosters. Or, if you own a sports bar, you could pay a stunt driver to do some tricks, like jumping over cars in your parking lot with a motorbike.
-"Refer a friend"-
Through refer a friend advertising you offer your existing customers incentives to bring in or refer friends to your business. One easy way to do this is to offer your customers buy-one-get-one-free coupons, so that they can bring in friends. Another is to offer online coupons to customers for providing email addresses from their friends.
– Hilarious Ads-
One of the cheapest, but also most difficult types of viral marketing, if you can create a really hilarious ad there is a great chance that it will spread via Youtube, Facebook, and other social media sites.
-Hold an Event or Contest-
If you can hold a really unique and awesome event or great contest, you will drum up a lot of publicity through social networks and word-of-mouth. Big companies regularly give away millions of dollars for this reason.
– Create a One-of-a-kind selling point-
One of the most effective and long lasting ways to generate word of mouth advertising is to create a really unique selling point. Maybe you have a crazy menu item, like Chili Pepper Cake. Or perhaps you create a unique atmosphere, like a wild African safari theme.
A Few Ideas For Your Campaign
So how do you actually go about setting up a viral marketing campaign? Let's go over a few examples!
If you already have a database of email addresses you could send out an email to your customers with a really awesome deal. In the email you should also tell customers to forward on the awesome deal to all of their friends. Not only that, but you should blast this promotion through your Facebook page!
Another way to launch a viral campaign is to turn all of your employees into marketers for your restaurant. You can create special discount cards, for example, that offer a discount and have the employee's name printed on it. You can then ask your employees to distribute these cards. Each time a customer uses the coupon you can then give your employee a small reward.
The Downsides of Viral Marketing
While viral marketing is a great form of advertising, it's not without its own risks. Consider the following points:
– Once a message goes viral, it goes out of your control. If the message should somehow turn negative, there's nothing you can do to slow or stop the spread of the message.
– There are few ways to target specific audiences or demographics.
– Many people will quickly see it as a marketing tactic.
– You can spend a lot time and resources and the campaign might fizzle out anyways.
– Often, you need a bit of "luck" for something to go truly viral.
At the end of the day you will have to carefully plan and craft your viral marketing campaign! Make sure that nothing comes off as gimmicky and nothing can be construed as offensive! Also, run any ideas by friends and family first before you launch your campaign.


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I play miniature wargames at WingsWheels and Waves in massillon oh. I am also an avid boardgamer and RPG'er.
I like a little more combat than conversation in RPG's. But i like more conversation in my miniature wargames
Some of my fav's are.. Battletech (all except aerospace), Flames of War, Axis and Allies brdgame, Aerodrome, Star Frontiers, Twilight 2000, Twilight 2013, D&D 3.5, Pandemic, Ticket to Ride.
I despise D&D 4.0 and so should you.

subset: commoncrawl


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This section contains 944 words
(approx. 3 pages at 400 words per page)
Chapters 19 and 20 Summary
Chapter 19 - God's Marquee - This chapter takes place a little less than a year after Essie and Laura first set up on their street corner. Buddy makes plans for the church to move into a renovated movie theatre, while Laura makes plans for the way that the church will function in its new home, including plans for where her dressing room is going to be, and for music to play an even bigger role in their services. She also refers to how Birdie Lee is going to get a new set of drums, and comments that she's always running to the bathroom in the middle of services. When Laura complains that Birdie hasn't bought any of the Jordan Water yet, Essie says that Birdie Lee knows what's true and what's not. Narration recounts how Essie and Laura moved their church...
(read more from the Chapters 19 and 20 Summary)
This section contains 944 words
(approx. 3 pages at 400 words per page)


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Convert ASP.NET MD5 hash function to PHP hash function.
Budjetti $30-250 USD
I need a ASP.NET md5 function (will be given to winning bid) converted to a php hash function. The delivery will be a php function that will hash the same text string to the same hash. I will give you the asp.net function and string/hash pair.
21 freelanceria on tarjonnut keskimäärin %project_bid_stats_avg_sub_26% %project_currencyDetails_sign_sub_27% tähän työhön
Will send you complete hash function code in php.
Assan experienced in both technologies i would like to review your hash functionand hope to deliveer you best copyin PHP
IT Path Solutions has Expert Team in Web,Windows and Mobile App Development: - Asp.Net, - PHP / WordPress etc. - iPhone/iOS - Android Relevant Skills and Experience From here you can check my highest Microsoft Ce Lisää
We can convert the function to PHP as desired. Relevant Skills and Experience ASP.NET PHP Proposed Milestones $100 USD - To be discussed
I REVIEWED YOUR PROJECT DETAILS & WOULD LIKE TO OFFER YOU MY SERVICE OF DOING FIRST TASK FOR FREE Relevant Skills and Experience I am Senior Software developer, having 7+ years experience with team of additional 2 dev Lisää
hello , we have expert of asp.net and php team , we can do your work . you can check out asp.net and php work feedback Relevant Skills and Experience Admin Login: [login to view URL] Username: admin Passwo Lisää
I have experience in Excel, VB, VB.net, VBA Programming, XML, MS Work, Google Docs, SQL, Google Spreadsheet, Data Entry in Odoo, Google Relevant Skills and Experience php Proposed Milestones $133 USD - d


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SOURCE: Freddie Mac
October 20, 2016 10:00 ET
MCLEAN, VA--(Marketwired - Oct 20, 2016) - Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates moving higher for the second week in a row and marking the first time the 30-year fixed-rate mortgage has risen above 3.5 percent since June.
News Facts
Average commitment rates should be reported along with average fees and points to reflect the total upfront cost of obtaining the mortgage. Visit the following link for the Definitions. Borrowers may still pay closing costs which are not included in the survey.
Attributed to Sean Becketti, chief economist, Freddie Mac.
"The 30-year fixed-rate mortgage moved a solid 5 basis points to 3.52 percent while the 10-year Treasury yield remained relatively flat. This is the first week in over 4 months that rates have risen above 3.50 percent. This month, mortgage rates seem to be catching up to Treasury yields and returning to pre-Brexit levels."
Freddie Mac was established by Congress in 1970 to provide liquidity, stability and affordability to the nation's residential mortgage markets. Freddie Mac supports communities across the nation by providing mortgage capital to lenders. Today Freddie Mac is making home possible for one in four home borrowers and is the largest source of financing for multifamily housing. Additional information is available at FreddieMac.com, Twitter @FreddieMac and Freddie Mac's blog FreddieMac.com/blog.
See all RSS Newsfeeds
(Click here for details)
View Image: S M L


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Boss DSD-2 Digital Sampler/Delay
The Boss DSD-2 is exactly as the name indicates, a digital delay and a sampler in one. The delay can function in two ranges (short and long) with a total range of 50ms to 800ms. The sampler can be used to record a short sample and then recall it on demand by holding down the footswitch and has a limit of 800ms.
The DSD-2 shares the same exact circuit as the DSD-3, with the only difference being the name. The reason for the name change was due to a price drop of semiconductors in the 1980's. This meant Boss could produce the pedals cheaper, so instead of dropping the price of the DSD-2 they decided to label it as the DSD-3.
The E.Level knob controls the effect level, the Feedback knob controls the amount of delay repeats, the Time knob controls the length of the delays and the 4 way Mode toggle switches between delay settings and sampler settings.
Produced from April 1985 until August 1986.
Other Info:
The DSD-2 and DSD-3 aren't the only pedals that shared the same circuit. The DD-2 and DD-3 are also identical circuits to each other.


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You need to manage your finances effectively so that you stay out of the red light. Handling your finances may be a difficult task if you don't know how to do it. The following are simple ways on how to manage your finances.
Stop making unnecessary expenses
It will help if you cut down on the expenses that you don't need to spend on. You can do this by making a list on what you need to buy and avoid what you don't want to use.
Start budgeting
It is important that you begin planning on how to spend the money you have. You can do this by budgeting as it is an excellent way to be in control of your finances. This will help you to keep yourself overspending and stay on track on your spending and the amount of cash to save. Keep a track on your expenditure by making a list, online budget planner, or create a spreadsheet.
Stop using credit cards if possible
Credit cards are convenient to use, but they can easily make you fall deep into debt. It is easier for you to spend money even if you do not have that cash at the moment. This can encourage more spending as you use money and you are charged later. It is so dangerous because you may end up spending more than you can afford to pay. It is nice to shop with cash as you have to pay for what you want. This will help stop you from overspending and keeping track of your money.
Consolidate your debt
You can consolidate all your debts and merge them to be one loan. Once you get a low interest card and you got a high rate or large balance, transfer it or consolidate it to the credit card. You can be able to pay your debt within a short period and easily with a manageable interest rate. Make sure that you will never be buried in debt again if you ever acquire a sizable debt.
It is advisable for one to apply for a low interest rate credit card if you ever need one. Don't sign the agreement if you don't understand it. You should request a credit card that doesn't require you to pay high interest rate if you need it for business or if you are working. You could save more money by paying a lower interest rate.


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Summary: The Ozaukee County Sheriff's Department is located in Port Washington, Wisconsin, an area that borders Lake Michigan, one of the five heralded Great Lakes of North America. Serving a population over 86,000, the department has conducted an untold number of search and rescue missions on Lake Michigan over the years. Having previously relied on antiquated equipment, first responders turned to the Aquabotix AquaLens to improve its water-borne search and rescue capabilities.
AquaLens Improves Water-Borne Search and Rescue Capabilities for Lake Michigan First Responders
In Ozaukee County, Wisconsin, on the western shore of Lake Michigan, winters are harsh and filled with snow and ice. In the summer, the lake attracts residents and tourists alike looking to enjoy all she has to offer. The unfortunate inevitability of accidents in this lake-side county keeps first-responders busy year round conducting search and rescue operations. To provide rescue crews on these missions with some visibility below the water line, the department had long relied on a standard fish finder. The grainy, low resolution video feed was helpful but far from the optimal tool for the job. When the fish finder failed in the icy, dark conditions of the lake, the Ozaukee County Sheriff's Department turned to the Aquabotix AquaLens for an upgrade.
"The whole reason we came across Aquabotix was because we had some incidents where we were searching for someone who had gone under the icy water," said Stephen Cotey, Project Manager. "We were using a 10-year old fish finder camera. There was no light on it, so we were literally taping a flashlight on it, trying to stick it on a pole and look under the ice."
Having relied on their DIY solutions for some time, the department personnel had a good idea of what they were looking for in a replacement. A purpose-built solution was paramount after all of their duct tape adventures, but the team also required a durable camera that delivered video they could work with in any condition.
"The AquaLens is easily deployable, as opposed to trying to find a pole to tape on the fish finder and then taping on a flashlight and hoping it all stayed together underneath the water. The Aquabotix tool is all-in-one," said Mark Owen, Emergency Management Director of Ozaukee County Sheriff's Department. "It is water-tight, has a nice hand-held screen you can strap on your wrist, as well as the ability to push that image to a bigger screen for added visibility and detail."
Since purchasing the AquaLens last year, Sheriff's Department personnel have been conducting drills with the new tool aboard the department's 42-foot rescue boat. As officers are introduced to the LED-lit, high definition view they get with the AquaLens, the underwater viewing system from Aquabotix has quickly become a key part of their open water rescue training repertoire.
Compared to the department's former DIY solution, which was time consuming to assemble, unreliable and could cost a life in certain scenarios, the AquaLens is extremely easy to use and can be deployed into the water in 30 seconds. Designed for rugged viewing in demanding underwater applications, the AquaLens' expandable cable allows personnel to see deeper, more remote underwater areas.
"It was a great price point for what we considered a really good value," said Cotey. "You have the color camera, as well as the LED lights and most importantly, the infrared capability."
With its upgraded technological edge, the Ozaukee County Sheriff's Department is now well equipped to handle the most demanding water-borne rescue scenarios. As the teams continue to drill with the AquaLens, their ability to affect a search and rescue from safer distances will enable them to better serve the public while keeping personnel further from harm's way.
For more information about the Ozaukee County Sheriff's Department, you can visit their website at http://www.co.ozaukee.wi.us/sheriff.
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Click here to review the 2018 Rider Guide.
Whether you're a beginner or an avid cyclist, here are some tips as you prepare for your ride.
- It's important to start training early so you have plenty of time to prepare for the ride. Find a training timeline that works for your schedule.
- Organize your own training rides with friends and teammates to help you reach your goal.
- Enjoy the process of training for your ride-it should be fun!
- Ride safely during your training and practice your safety tips. Obey the rules of the road.
- Connect with cyclists who have more experience to share tips and information.
- Evaluate your equipment and get what you need for a comfortable ride. Make sure your bike and helmet fit you properly. Visit a local bike shop for more information on proper fitting.
- Stay hydrated and find the right nutrition plan for you.
- Don't forget to rest. In addition to days off during your training schedule, plan to get enough sleep at night so you have more energy for your ride.
- Stretching or foam rolling can reduce tightness and soreness after a ride.
- Ride new roads once in a while to add variety to your routine.
- Do a quick ABC bike check before every ride. Check the air in your tires, your breaks and your chain.


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Boys and Girls Like You and Me
"Sex Scenes From a Chain Bookstore"
"Sex Scenes from a Chain Bookstore" is from Aryn Kyle's debut collection, Boys and Girls Like You and Me (Scribner). Kyle's award-winning first novel, The God of Animals (Scribner 2007) was a Barnes and Noble Discover Pick and was named by Amazon as the Number One Fiction Debut of 2007. Kyle's short fiction has appeared in The Atlantic Monthly, Ploughshares, Best New American Voices, 2005, and elsewhere.
Publisher's Weekly reviewed the collection: "This sure-to-please collection by Kyle (The God of Animals) probes the frequently wrongheaded choices girls and young women make to feel happy and loved."
Kyle said this about her piece: This is my oldest short story – I wrote it when I was twenty-two, during my first semester of graduate school. As an undergraduate, I'd been working on stories that were rather dreamy and meandering and filled with flowery descriptions of drowning girls and mental illness. During my first MFA workshop, I felt terror-stricken by the differences I saw between my writing and that of my classmates, who were submitting gritty stories about strippers and drug addicts and Russians having sex on trains.
"Sex Scenes" was my first attempt at setting a story in the "real world." But because I wasn't terribly familiar with strip clubs or back alleys or the Trans-Siberian Railway, I set the story in a place I knew: a giant chain bookstore, similar to the one that employed me all through college.
It's strange for me to look back at this story now, because I feel that it was written by such a different version of myself. Reading over it is like looking back at an old school photo and thinking, "I can't believe I used to wear my hair like that!" And yet, I can't help noticing how many elements of the story have continued to evolve in my work over the years, how many of the characters, in various incarnations, continue to show up in my fiction to try and work through their issues.
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FIFA 16 Ultimate Team Draft Mode Guide
Everything you need to know about FIFA 16 Ultimate Team 'Draft Mode' along with tips and strategies to help you better understand the game mode.
Draft Mode is a new addition to FIFA 16 Ultimate Team which lets players get the game's biggest stars from the get-go and play them in both offline and online game modes.
However, there are a couple of small things which must be understood before starting the Draft Mode and this is where this guide comes in. In this guide, I've provided everything you need to know about the 'Draft Mode' in FIFA 16 Ultimate Team:
Choosing your Formation
After you fire up the Draft Mode, the first thing you'll be asked to do will be to choose a formation. Here you'll see a total of 5 different options.
You need to choose something which won't leave you vulnerable on any side and it should also complement your unique playstyle.
Remember that there are no right and wrong answers here – just go with something you feel comfortable with and you should be good to go.
Aim for the Highest Chemistry Style
Chemistry Style is one of the most important things that you should consider while playing the Draft Mode.
Each player in the game will also have a specific Chemistry Style attached to them. Any time in the 'Player Selection' screen, you'll be able to see the impact of Chemistry Style on a card.
However, do note that the arrows need to be green in order to have the boost have any effect on the overall team chemistry.
I'm not saying that you need to have 100% chemistry in order to win games, but having a line-up of great players who share next to none chemistry is a big no-no.
Finally, note that in order to increase your team's chemistry, you need to ensure that your players belong to same nationality, league, or a club.
Hiring Managers in Draft Mode
Similar to chemistry between the players, you should choose the manager who is either from the same nationality as the other players are or manages the league from which most of your players are.
By ensuring this, you'll add a lot to your team's overall chemistry in the game.
Utilizing Substitutes
In Draft Mode, you shouldn't be afraid to use substitutes. Since there are no contracts in Draft Mode and you only get 5 games to play, you should rotate as much as you want and try everything out before your quota of 5 games is up.
Finally, remember that entering Draft Mode has a fee which can be paid using FIFA Points or in-game coins. However, you can get the fee back in terms of rewards offered by the Draft Mode.
However, the rewards are heavily dependent upon your performance so make sure that you accumulate all 5 wins and earn as many rewards as possible.


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Saturday, August 31, 2002
on tenterhooks. . .
taking advantage of the cool-ish weather, i made my usual pizza margherita, but with a new whole-wheat crust. i'll give you the recipe for that tomorrow.
what's most exciting is that right now, even as i type, the also-new recipe for brownies is in the oven. it's an all-cocoa recipe, no chocolate. i'm skeptical, but it's due out of the oven in just 15 minutes. after an hour's cool-down on a rack, mr. right will be the ultimate judge. . .
i'm not sure i can stand the suspense!
posted by fortune | 6:32 PM | top | link to this | | email this: |
Friday, August 30, 2002
never say die
long-time readers know that i have been searching for a great -- no, killer -- brownie recipe for quite some time. and i've made it pretty clear that i consider the brownies from the clove cafe to be the gold standard. (note that these are available by mail order at an amazingly reasonable price!)
but i long to make my own. i've tried different recipes. and today, i ran across another, based on one by renowned pastry chef alice medrich. now the problem to my mind with a medrich recipe is 2-fold: her full-fat recipes are delicious, but unreasonably complicated for the home, while her other recipes are all low-fat. in my experience, most low-fat recipes for baked goods offer products with inferior textures and reduced flavor. this is why people end up eating much more of the low-fat food than they would of the real thing; they are searching for something and they're not getting it!
despite these drawbacks, i'm going to take advantage of what appears will be a cool, wet holiday weekend and bake these brownies for mr. right. for those of you facing a hot weekend, try the chocolate sorbet also at that link.
posted by fortune | 4:29 PM | top | link to this | | email this: |
Thursday, August 29, 2002
pan bagnat
really, few things in life are better than a pan bagnat on a nice crusty loaf of your home-made real bread.
it's an easy way to make a sandwich for a crowd -- just slice the whole of a miche, ciabatta, focaccia, or other flattish loaf in half lengthwise, pile with ingredients, drizzle with oil, put the top of the loaf back on, wrap the thing tight in plastic wrap, and weight with a heavy plate. in a few hours the loaf compresses; everything has mingled and soaked in the bread, bathing it in deliciousness. bathed bread -- pan bagnat.
these sandwiches are common in italy and the south of france. there are many recipes. for example, that of nice. need a more exact recipe? but with fancy italian-style canned tuna now all the rage, this article has a recipe worth checking out. you can immediately elevate this dish by copying snooty french genuis chef daniel boulud and using quail eggs in the sandwich along with freshly grilled medium-rare tuna.
posted by fortune | 6:46 PM | top | link to this | | email this: |
Wednesday, August 28, 2002
oven of our dreams
what baker doesn't fall into a spiritual reverie when contemplating the possibility of owning his or her own real wood-fired oven?
alas, they are expensive and completely unsuitable for all of us apartment dwellers. one of the most notable proponents of the wood-fired oven, alan scott, is of course the co-author of that classic of sourdough baking, the bread builders, which i reviewed here long ago. his ovens are hand-built on the spot to suit you. a somewhat less intense choice is to go with a mugnaini oven, often advertised in the back of food magazines, such as italian cooking and living. neither of these are inexpensive, but boy are they gorgeous!
even tho' i can't have such an oven, i can dream! i can live vicariously, which this great article allows me to do. . .
posted by fortune | 6:23 PM | top | link to this | | email this: |
Tuesday, August 27, 2002
more on amrita
devoted readers may recall recently that i learned of a new yoga center opening in manhattan, amrita yoga. i've since learned a few more details, which indicate to me that this new studio will soon emerge as one of the best in new york. . .
the center will be run by popular yoga zone teacher jodie rufty with her business partner, marjanne, a well-known restauranteur, who is also certified to teach. confirmed teachers include j. brown (yup, the punk yogi!), yoga people's rebecca feldman, jill satterfield, and jon keller. the studio will be located between 12th and 13th st. on 4th ave., just below union square, one block over from kiehl's. it will be on the second floor, above a new east-side location of the hip stone spa.
the plan is to begin with 6 classes a day; although of course that's subject to change according to the economy. opening date currently looks like the 3rd week in september, depending on how the final bits of construction go. the website should go up around that time as well.
it seems to me that the studio is being run basically by teachers, the way teachers would want it: so genuine, caring yoga instruction -- not hype or marketing -- will be at the fore. as marjanne obviously has strong business skills, i think it should be around for the long haul, with a stable financial foundation and a solid core group of teachers. in my experience, jodie has always taught an inspirational, dynamic, and ethical form of yoga; it won't be yogis behaving badly. i personally can't wait to take a class there!
posted by fortune | 6:17 PM | top | link to this | | email this: |
Monday, August 26, 2002
skin cancer and parkinson's?
maybe we should stop drinking our coffee and start wearing it. a new study seems to indicate that rubbing a lotion containing caffeine on your skin may protect against skin cancer.
in a process called apoptosis, somehow the caffeine in the lotion finds pre-cancerous cells and selectively tells them to die. scientists aren't yet sure why; but have demonstrated the effect on mice. obviously, more testing has to happen before the effect can be fully extrapolated to humans.
this reminds me of a previous study where scientists found that caffeine -- found in both chocolate and coffee -- seems to reduce the risk of parkinson's disease. this study, again in mice, does appear to demonstrate that caffeine has some kind of selective "neuro-protective" effect.
posted by fortune | 6:44 PM | top | link to this | | email this: |
Sunday, August 25, 2002
the pbtc
the flying saucer, recently voted best brooklyn hangout by new york city's republican alternative weekly, simply proves that some people never know what they're talking about, be it social security or espresso.
this funky cafe, with a neon-illuminated art-school-project klimt "kiss," and a menu of quiches and mozzarella sandwiches on ciabatta, is a terrible hangout and serves terrible coffee. yes, dear readers, i trekked all the way to atlantic avenue and nevins to see if the espresso lived up to its hype.
the interior is your average college-coffee-shop shabby chic, which could be promising. the automatic espresso machine seemed ok. the coffee was the excellent batdorf and bronson's atlantic blend (a propos, i thought). they had nice grinders. it appeared as if a good shot was in the offing.
but alas! the best coffee and equipment is for naught in the hands of a mere "person behind the counter" (pbtc). only a caring and trained barista can produce the elixir of life! this the flying saucer does not have. in fact, the surly brooklyn chicks with big hair couldn't give a flying fig about the coffee they were serving.
i politely and calmly asked for a doppio macchiato. the pbtc's glazed expression shifted a bit, and she ambled over to the machine, clearing away various shot glasses and pitchers. that's when my heart truly sank. the machine was filthy. coffee everywhere. stale coffee oils hanging about and burning in a hot commercial machine is certainly a great way to guarantee swill, and this was the situation i faced.
while the pbtc did steam milk and grind fresh, she still drew a 10-second gush of horror. i had to sigh. the perfect shot of espresso is sitting in that cafe, waiting to be realized. the owner spent $12,000 on a 3-group espresso machine, perhaps another $1,200 on 2 commercial grinders, and the atlantic blend is a premium coffee. to take all that money and just let your average pbtc throw it away seems so. . .plain dumb. i accepted the macchiato and glanced at the froth, which looked like the bubbles in a storm-tossed sea, not the shining shaving cream that signals true foam.
with much sugar, drinkable -- but only if you are forced to take refuge there because a screaming horde of psycho parrots is chasing you down the avenue with ninja razors attached to their claws. thumbs down.
posted by fortune | 8:54 PM | top | link to this | | email this: |


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Student Help SKAGEN; Digital Media & Visual Design (Stavanger)
Communication lies at the heart of what we do, and we are looking for a student for Protected content a week, who can contribute in the following areas within International Communications:
Website maintenance, updating and testing
- Create quality content for social media on Facebook, Twitter and YouTub
- Prepare visual material in InDesign
- Photo sourcing, editing and updating
- Ad hoc administrative tasks as required
- Fluency and confidence in written and spoken English is a must (Norwegian not necessary)
- Previous experience working with Content Management Systems preferred
- Previous experience working with InDesign and Photoshop preferred
- Good experience using social media, preferably in a business context
- Ability to communicate clearly in a professional work environment, and to work autonomously
- An interest in, and basic knowledge of, finance and business would be an advantage
- A good sense of humour
The position will constitute around 10 hours a week, but you should be flexible and available to work more hours during peak periods, and is best suited to a student with at least 2 years of studies remaining.
What we can offer you:
- An interesting and challenging work environment that will stand you in good stead for your future career development
- Ongoing training and mentoring
Please send your CV, grades and a motivational letter about yourself by email to Casper Meussen , Protected content by Sunday Protected content . Subject heading: "Student Help, Digital Media".
SKAGEN Funds is an independent Norwegian fund management boutique whose sole business is long only equity and fixed income fund management. Established in Stavanger, Norway in Protected content the goal of becoming the world's best fund manager in terms of risk-adjusted returns, communication and service, SKAGEN has steadily grown to become a prominent European asset manager


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Express service
Our express service is then perfect for you! Two options are available: place your order during working days before 15:00 and receive it 48 hours later GUARANTEED for £17.95 or even faster with our 24HOURS GUARANTEED for £29.95.
- Ordered before 15:00, delivered in 24 or 48 hours.
- The express service is only valid when the order is placed on a working day (bank holidays are not working days).
- The express service is only available for mainland UK (the Channel Islands or the Isle of Man are therefore excluded).
- Not applicable for products larger than 90x90 cm.
- Shipping costs will be £17.95 or £29.95 (instead of our flat fee of £4.95)
- Did your order not arrive on time? You will receive 30% discount on your order.
Express 24 hour-service
(Monday to Friday)
Priority 48 hour-service
(Monday to Friday)


text:
The Baton Rouge Fire Department's hazardous material unit shut off an anhydrous ammonia leak Thursday at the Reddy Ice facility in Baton Rouge, a department spokesman said.
The leak was first reported at 3:16 p.m. and it was shut off about an hour later, Curt Monte said.
Firefighters arrived at 3:19 p.m. and evacuated St. Francis Xavier Catholic School at 1150 S. 12th St., and a few elderly residents living near the facility, Monte said.
Children and the elderly are more susceptible to the effects of ammonia, which can cause respiratory problems, Monte said.
Firefighters advised other residents to stay in their houses during the cleanup process. Baton Rouge police officers closed the roads in a two-block area near the business, located at 1140 Myrtle Street, Monte said.
The area was declared safe just after 9 p.m., Monte said.
The leak's source was a stem from a valve on a tank, and the hazmat team closed the main valve to the system to stop the leak, Monte said.
It took the hazmat unit about 10 minutes to identify the source and about five minutes to shut it down, Monte said.
Melanie Verges, superintendent of the Diocese of Baton Rouge Catholic Schools, said the Rev. Edward Chiffriller, pastor of the parish who lives next to the school, smelled the ammonia and called the Fire Department.
The school was letting out for the day when firefighters ordered the evacuation. Children in after-school programs were hustled to the church's parish office across the street from the school, Verges said.
Verges said there were no plans to cancel school Friday.
Joel Porter, who lives across South 12th Street from the church office, said he was not notified about the leak Thursday, but he thought something was wrong when his throat, nose and eyes began hurting.
He said a leak occurred a few years ago and authorities did not notify him of that leak, either.
"I don't feel safe. Obviously they have a problem," he said, adding he would like Reddy Ice to install a notification system in case of another leak.
On Aug. 14, 2007, an icemaker's compressor at Reddy Ice shut down during power fluctuations in the area, and while the compressor shut down, the water supply pump continued to run, heating ammonia in the icemaker and activating the safety release valve, documents from the state Department of Environmental Quality show.
The safety release valve released less than 50 pounds of ammonia into water-filled diffusion tanks in the 2007 incident, confining the ammonia on-site, documents show.
Attempts to contact Reddy Ice officials Thursday night were unsuccessful.


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Recent performance improvements and enhanced capabilities of the OpenQuake-engine now make it possible to run highly complex hazard and risk analysis. We are pleased to showcase a few key findings from GEM's state-of-the-art risk assessment for California using the OpenQuake-engine. Several risk metrics were calculated considering the full logic-tree of the UCERF3 model, and then a simple procedure is described to trim the logic tree.
Assessing earthquake risk in East Sub-Saharan Africa
Physical phenomena such as earthquakes have caused extensive human and economic losses in the past. In the last century, more than 80 destructive earthquakes have occurred, causing approximately 21,000 fatalities, almost a 1,000,000 homeless and economic losses exceeding 12 billion USD. To improve the understanding ofearthquake risk in the region, the Global Earthquake Model (GEM), in collaboration with the United States Agency for International Development (USAID), has led an initiative (Sub-Saharan Africa Hazard and Risk Assessment – SSAHARA) to create an open earthquake model for East Sub-Saharan Africa.
Supporting response and recovery in Ecuador after the April 16, 2016 M7.8 earthquake
On April 16, 2016, a magnitude 7.8 (Mw) earthquake struck the northern coast of Ecuador, causing heavy damage and casualties in a widespread area. At the time of writing of this post, hundreds of buildings have been reported collapsed and more than 3,000 people have been affected. With such a striking impact, it is fundamental to respond efficiently and prepare for the recovery phase. This post aims at sharing some of these outcomes with the scientific and disaster risk reduction communities, hoping that they might prove useful in the identification of the regions where a higher level of damage is expected, as well as in the strategic planning of the recovery process.
Risky conversations with: Professor Anne Kiremidjian
Anne Kiremidjian is a full professor at the Civil and Environmental Engineering Department at the Stanford University. One of the most well-known earthquake engineers in the world, Professor Kiremidjian has been involved in pioneering studies in seismic hazard and risk in regions such as California, Costa Rica, Guatemala, Honduras and Nepal. On the 8th of March 2016, Professor Kiremidjian took the time to talk to us about her career (click on the title to read more).
Using open-access data for the development of industrial building portfolios
Earthquake impacts in buildings of industrial use have been particularly relevant in recent events, highlighting the importance of a detailed modelling of direct and indirect losses resulting from this type of structures. This study describes a methodology to derive exposure datasets for industrial buildings using publicly available data (click on the title to read more).
Seismic risk of unreinforced masonry structures in Antioquia, Colombia
As in many Latin American countries, the building stock, infrastructure and population in Colombia are mainly concentrated in a few regions. Antioquia's Department, with a medium to high seismic hazard, is the second most populated department of the country with 6,534,746 inhabitants (14% of the country's population). This study indicates that an event with a moderate magnitude is capable of causing extensive damage or collapse in more than 5 thousand unreinforced masonry residential buildings (click on the title to read more).
Profiling Earthquake Risk in Costa Rica
Costa Rica has experienced a considerable amount of violent earthquakes during the last four decades. The 1991 Limón earthquake, the greatest recorded event in the country of Mw 7.6, left a death toll of 48 and economic losses reaching $100 million USD. More recently, the Mw 6.1 Cinchona earthquake caused 40 fatalities and more than $500 million USD in damage. This study indicates that Costa Rica has an annual average economic loss of 105 million USD (click on the title to read more).


text: Looking for a spot to grab a beer before, during or after Sunday's resurrected South Side Irish St. Patrick's Day Parade? Since there's no alcohol allowed outdoors along the parade route, you probably won't be the only one. Because crowds are expected at pubs along the west side of Western Avenue (the other side's dry), don't be surprised by cover charges at some bars or a convenient lack of drink specials at others. All five of these bars open at 11 a.m., which is the same time the parade steps off. Here's what to expect:


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November 01, 2015 03:30 AM
By Michael Baadke
On Nov. 1, 1957, the five-mile long Mackinac Bridge, which spans the Straits of Mackinac to connect the upper and lower peninsulas of Michigan, opened to traffic for the first time.
The first car to drive across the bridge was a dark green 1951 Chevrolet Styleline Deluxe owned by Albert Carter of Illinois.
Construction on the bridge, which was designed by David B. Steinman, began on May 7, 1954. In the years before the bridge was opened, a small fleet of ferries transported people and their vehicles across the straits.
A 3¢ stamp commemorating the Mackinac Bridge was issued June 25, 1958, just ahead of a dedication festival that took place June 26-28.
A second Mackinac Bridge stamp, with a $4.90 denomination, was issued Feb. 3, 2010, to fulfill a new Priority Mail flat rate that went into effect one month earlier.


text:
FPL to Buy and Phase Out Coal-Powered Plant, Saving Customers $129M
Florida Power & Light Company (FPL) filed a petition (Docket No. 160154-EI) on June 20 with the Florida Public Service Commission (PSC) to request approval to purchase a coal-fired power plant with operations in Indiantown, Florida, with which FPL has an existing long-term contract. If approved, the proposal is projected to save FPL's 4.8 million customers in the Sunshine State an estimated $129 million.


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text:
Transit Windsor treads lightly
[storybar title="Poll Question"]
Transit Windsor is is asking council to approve a 10 percent fare hike in the new year. That will raise the single fare by a quarter. A mass transit expert said that when fares go up, ridership declines. Some municipalities have come up with creative attempts at changing their bus fares like charging more during rush hour, free fares in the downtown or higher fares based on distance. A Belgium city in 1997 eliminated bus fares altogether. Since then bus ridership has increased by 1,319 per cent. Do you think there should be another increase in fares by Transit Windsor, or should they make it free? Vote in our poll!
Transit Windsor is asking for a quarter, but history suggests some riders will give none.
With the transit board requesting council approve a 10 per cent fare hike effective Jan. 1, which will raise the single fare by a quarter from $2.50 to $2.75, the bus company is wading into the minefield that surrounds the cost-ridership relationship for the first time in four years.
Canadian mass transit expert Alexander Todd Litman cautions such increases can ultimately prove self-defeating.
"When fares go up, ridership goes down," said Litman, the executive director of British Columbia's Victoria Transport Policy Institute.
"The rule of thumb is for each 10 per cent increase in fares, ridership declines by three per cent. That decline is just the short term.
"In reality, over the long term, the decline is even bigger. You'll get more money, but declining ridership."
The fare hike was sought to cover the $1.5-million gap in next year's budget caused largely by rising fuel, insurance, wage and maintenance costs.
Transit Windsor's fleet, which covers 5.5-million kilometres annually, consumes approximately three million litres of diesel fuel to carry over six million passengers per year around the city.
The request for a hike comes at a time when the city's downtown is soon going to see a flood of activity with the arrival of thousands of college and university students along with the proposal to close streets to create a pedestrian precinct. Transit Windsor will be an integral part of that downtown revitalization plan in delivering many of the pedestrians desired for the city's core.
Litman said what adds to the dilemma for council to consider is mass transit organizations also don't see the full value of fare hikes. For every 10 per cent in fare increases, the actual boost to net revenues is seven per cent.
"You can't really tell where the tipping point is," said Litman of when riders will stop using mass transit due to fare hikes.
"Each person and each situation is unique."
That has led to some imaginative attempts by municipalities at changing the fares versus ridership equation.
Litman said some communities have opted for fares based on distance travelled and charge higher rates during rush hour.
Other cities have been even more radical.
Facing a car congestion problem and with no money in the budget to build a ring road around Hasselt, Belgium, city leaders felt the most viable option was to eliminate bus fares and increase service in 1997.
Since then bus ridership has increased by 1,319 per cent. Tax revenue increased due to the growth of economic activity from all the pedestrians on the streets to the point that tax levels have been reduced.
A city of 68,000, which saw its population slowly declining, has since stabilized and is now home to nearly 74,000 people.
Canadian Urban Transit Association president and CEO Michael Roschlau said free transit is one of the interesting debates going on in the industry.
Edmonton and Seattle have eliminated their free zones downtown while Calgary and Portland, Oregon have retained their zones.
"We're not advocates of free transit," Roschlau said. "Users should pay a fair share, but that's a debate for each local district.
"Free travel devalues the service."
Roschlau said fares are one of the two most important factors potential customers consider in deciding whether to use mass transit. The other factor is the quality, which includes frequency, of the service.
"If I was making the decision of fares versus service, based on the information I've seen, customers would prefer to pay a little more in exchange for a maintaining or improvement in service," Roschlau said.
University of Windsor student Shaina Pere, who uses Transit Windsor once a week to get to the school from Forest Glade, reflects just that opinion.
"I think because the cost of living is going up (a fare hike is reasonable), but at the same time I'd expect a little more out of them," Pere said.
"They're not always on time. I've even occasionally experienced a bus not showing up at all.
"If they came more on time, I really wouldn't have the problem with the 10 per cent increase."
In fact, Pere admitted she could stomach an increase of up to 15 per cent if meant a service improvement.
Roschlau added Canada is one of the better performers around the globe when it comes to users paying for the service.
The average portion of operating costs recovered through fares in Canada is 55 per cent. That's significantly higher than in the U.S. where only 39 per cent of the costs are covered by fares.
Transit Windsor recovers 47 per cent of its operating costs through fares. That percentage of recovery costs has plummeted as a result of no fare increase in the facing of rising costs over the past four years.
"For a city our size, we should be collecting upwards of 50 per cent," said Transit Windsor general manager Penny Williams, who said Windsor has generally shown a rebound in ridership 12 to 18 months after fare hikes. "Historically, we've run around 60 per cent.
"The board has been trying to increase ridership. Not increasing fares was something we tried to do."
Fares account for about $11 million of Transit Windsor's total budget of $26 million. The city kicked in another $11.4 million and the provincial government contributes between $2 and $3 million annually from the gas tax. The gas tax share is determined by ridership.
The remainder of the revenues came from running a shuttle bus service for Caesars Windsor and advertising in 2012.
However, Transit Windsor has lost the Caesars contract, worth under $100,000 annually, while advertising revenues totalled in the low six figures. Transit Windsor's budget for 2013 will remain at $26 million.
In proposing to bump fares to $2.75, Roschlau said Transit Windsor is in the same neighbourhood as many transit systems in Canada.
However, with the differences in service levels, Roschlau said comparing fares nationally isn't necessarily a productive exercise.
It's the perceived value in the customer's mind that determines the acceptance or anger over fare hikes.
"Studies I've seen tend to suggest the loss in ridership happens when the fare increase is seen to be considerably more than inflation," Roschlau said. "It's perception more than reality."
South Windsor resident Mary Altmann uses Transit Windsor twice a week. Altmann doesn't object to the increase, but admitted she has little choice as a non-driver.
"It wouldn't affect me, I can afford it," Altmann said. "I'm depending on it.
"If the route could be better … I have to take Dominion 5 all the way down to St. Clair College then back to Askin. That's a big detour for me.
"That's my only criticism."
Norman Cheesman, CEO of the mass transit advocacy group The Ontario Public Transit Association, said cost affects the decision-making of those with other options the most.
More affluent users will jump on and off transit when price hikes are deemed too steep or gas prices fluctuate.
"In Toronto we seemed to have had fare increases about every year, but it hasn't impacted ridership," Cheesman said. "It's going up.
"People are making the conscious choice to take transit. Transit is a lot less of a hassle than driving."
Public transit use in Canada increased 4.6 per cent in 2011 and is up by 31/2 per cent in the first half of this year, according to CUTA's statistics.
Williams said Windsor's bus service has seen an average yearly increase of three per cent in ridership in recent years.
"Transit use (across Canada) is going up by three times the rate of our population growth," Roschlau said.
"When systems introduce new service, there's been a latent demand show up. It's almost, 'If you build it, they will come.'"
Litman said there are proven alternatives to fare hikes and there are incentives for making the investments to achieve them.
"There's a good deal of evidence that younger people are less enthusiastic about driving automobiles," Litman said. "A car costs about $10,000 a year to operate.
"A low quality transit system costs about $100 per capita per year to run. A high quality transit system costs between $300 and $400."
Litman said one of the best ways of generating savings is bus lanes. The increased frequency and speed of the buses also provides an incentive for increased ridership.
Also reducing the dependency on bus drivers as the main fare collectors is another efficiency that has a significant impact on costs.
"Passengers can load quicker and through both doors," Litman said.
"Instead of taking a minute to load, while the driver collects fares and makes change, the stop takes about 20 or 30 seconds. It increases speed and frequency again.
"There are a number of pre-payment systems that handle that."
In addition, more pleasant shelters, a nice bus station and information systems to let passengers know when the next bus is coming are suggestions that have proven effective in improving efficiency and boosting ridership.
New Zealand native Daniel Tisch, who was a regular user of the local bus service when he worked in Windsor and is now during his current visit, gave Transit Windsor a "seven or eight out of 10" rating.
Like Pere, his criticisms were more over service.
"I think if they could do something to let you know when the next bus was coming would be great," said Tisch, who in its current form felt Transit Windsor had reached the limit in terms of value for money from his perspective. "Even if that was limited to big routes like Devonshire Mall, it would be a big improvement."
Williams acknowledges no single move would be more effective in attracting the younger riders it covets than introducing a GPS system. The system would let riders know via their smartphones or computer exactly when the bus would arrive at their stop.
Williams said the GPS system is part of the package of capital projects being presented to council. The system will cost between $1.7 and $2 million.
Transit Windsor's move to introduce hybrid buses to its fleet was also lauded as an important cost-saving step. The 29 new buses are 20 per cent more fuel efficient than the standard diesel-only buses.
Average Mass Transit Fares in Canada
(Adult, cash, single trips)
- Vancouver (bus, rail): $2.50 to $5 based on number of zones travelled
- Calgary (bus, rail): $2.75
- Saskatoon (bus): $3
- London (bus): $2.75
- Ottawa (bus, rail): $2.85 to $3.30
- Toronto (bus, rail): $3
- Quebec City (bus): $3
- Halifax (bus, rail) $2.25 to $2.75


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EVENT DATE: Oct 15, 2012
A group of 12 women led by Lisa Rueff (Yoga Ventures) went to Haiti in March 2012. We spent most of our time in Jacmel, a small coastal town south of Port-au-Prince.
What we saw astounded us. The effects of the 2010 earthquake were enormous, not to mention the desperate need for clean water, food and supplies for orphanages to care for their children. Before that trip I did a bit of fundraising and funded the build of a home for a little boy Jeff, who lost his house and parents in the quake. We also brought lots of things for the orphans -- soccer balls, hoola hoops, hats, sunglasses, etc.
We are going back to Haiti in October 2012. With a bit more time ahead of me, I'd like to see how much money I can raise to bring down. Every single cent of this money will go towards helping improve lives there. If we can help get a few more children out of tents and into homes, what a huge difference that would be!


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gate\n\nOur take careing of how marts and bank linees is an understanding found squarely upon the assumption of diminish returns: harvestings or companies that bear forwards in a marketplace eventually run into limitations, so that a predictable balance of prices and market shares is reached. The theory was in rough measure reasonable for the bulk- treat, smokestack economy of marshalls day. And it still thrives in todays economic science textbooks. But steadily and infinitely in this century, Western economies fork over undergone a transformation from bulk-material manufacturing to endeavor and use of technologyfrom processing of resources to processing of information, from application of sore energy to application of ideas. As this shift has taken place, the central mechanisms that determine economic demeanour have shifted from ones of diminishing to ones of change magnitude returns.\n\n change magnitude returns are the aim for that which is ahead to get far ahe ad, for that which loses advantage to lose get on advantage. They are mechanisms of positive feedback that headwithin markets, channeles, and industriesto reinforce that which gains victor or aggravate that which suffers loss. change magnitude returns generate not counterpoise but instability: If a product or a company or a technologyone of some(prenominal) competing in a marketgets ahead by panorama or clever strategy, change magnitude returns can magnify this advantage, and the product or company or technology can go on to lock in the market. More than causing products to lead standards, increasing returns cause businesses to act upon resistently, and they stand many of our notions of how business operates on their head. Mechanisms of increasing returns constitute alongside those of diminishing returns in all industries. But near peaking, diminishing returns hold didder in the traditional place of the economythe processing industries. Increasing returns reign in th e newer single outthe knowledge-based industries. Modern economies have at that placefore become divided into ii interrelated, intertwined parts ii worlds of businesscorresponding to the two types of returns. The two worlds have unlike economics. They differ in behavior, style, and culture. They call for contrasting management techniques, varied strategies, different codes of government regulation. They call for different understandings.\n\nAlfred Marshall and Classic economics (decrease Returns)\n\nIn redact to understand the term Increasing Returns, foremost we must define Diminishing Returns .\n\nIn Marshalls world of 1880s and 1890s, there was bulk production which consisted of conjure cores,mining,coffee planting, lumber and coal production, broadly depended on resources rather…If you want to get a full essay, order it on our website: write my paper
Intellect Economics – Increasing Returns
February 2, 2017


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Swansea is bracing itself for huge global attention as the city's Premier League team takes to the Wembley stage this Sunday in the Capital One Cup final.
Media cameras thronged at a Swansea City press conference, as reporters and cameramen from SBS ESPN, a 24-hour sports channel based in South Korea, filmed in the seaside city ahead of the Swans' clash against Bradford.
The Korean team have been filming Swansea Castle and the city's marina, Mumbles and Three Cliffs Bay among other locations for a major feature due to air on prime time TV in Korea this weekend to a potential audience of millions.
They also visited Liberty Stadium where South Korean international midfielder Ki Sung-Yueng plies his trade for the high-flying Swans.
Bookmark our comprehensive Swansea City coverage
The interest from a nation more than 5,000 miles away is worth courting – "Asian tiger" South Korea, which is one of the G20, has an economy which ranks 15th in the world for GDP and 12th in the world for purchasing power.
Many of its 49 million citizens are avid football fans and Manchester United's Korean language TV channel alone regularly attracts four million viewers.
The Barclays Premier League is beamed across South Korea with the nation's players revered as heroes. Park Ji-Sung, the former QPR and former Manchester Utd player, who was the first South Korean premiership player, has an entire room dedicated to him in his country's National Football Museum.
Sung-Yueng, Spanish star Michu and Dane Michael Laudrup fuel the international appeal, with hits on Visit Swansea Bay's website rising.
And USA football fans will also take an interest in Swansea and possibly Cardiff next season when the CBS network televises the English Premier League in a $250m three-year deal.
This Sunday's final is the first piece of domestic silverware up for grabs this season, with a place in next season's Europa League the winner's incentive.
David Phillips, Swansea's council leader, said: "It's not just the whole of Swansea that'll be right behind Michael Laudrup and his team on Sunday – many thousands of ex-pats originally from Swansea and Swansea City fans from Africa to Asia will be tuning in and keeping their fingers crossed for the Swans too.
"You can't underestimate the popularity of football in countries like South Korea. Swansea is one of the only Premier League clubs with a South Korean international in their squad, and that means the club and the city's profile there has never been higher."
The South Korean broadcast featuring Swansea follows new a big poster showing the Swans team has been put up at a major shopping mall in Seoul's Gangnam district – the same area made famous by pop star PSY last year. His song, Gangnam Style, was the most-watched video on YouTube in 2012, amassing an enormous 983 million views. The poster is being used to promote internet football game Fifa Online 3.
Sung-Yueng, 24, known as Ki, lives in a flat in Swansea Marina's Meridian Quay tower.
On Sunday's game, he said: "We have a chance to become the first team in Swansea City's history to win a major trophy, and that adds even more incentive for us.
"We know how much it means to the supporters and we want to win the trophy for them."
Ki has already appeared at Wembley, having played for South Korea at last year's Olympics.
He is expecting a fully-charged atmosphere at the famous stadium as around 34,000 Swans fans will be cheering on Laudrup's team.
The Swans can also count on Ki's Korean following to lend their support.
He said: "I've had a lot of messages from fans in Korea wishing the team all the best on Sunday.
"They will all be watching the final on TV – they want to see us lift the trophy for the first time, so hopefully we can do that on Sunday."


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Culture of Peace Committee hosts 100th Forum in São Paulo
If we condemn violence for being unfair, how can we treat it with fairness? The question is the theme of the 100th Forum of the Culture of Peace Committee that takes place in MASP auditorium (Museum of Art of São Paulo), with free entrance, on Tuesday 9 September, at 7pm.
The product of a partnership between Palas Athena Foundation and UNESCO, the Forum will gather in a roundtable the Professors Candido Alberto Gomes of Universidade Católica de Brasília, Ubiratan D'Ambrósio, of Unicamp, and Therezinha Fram, educator and psychologist.
Core roundtable themes
• Today, there are multiple society models starting with that of market economy, industrialization and violence. But among them, still survives that of human rights and historical survival. All the options involve costs and possibilities. Can a society survive without ethics? Is it even compatible with present societies? What are the possible futures for capitalist and proto-capitalist societies? Can societies survive without people as their members?
Candido Alberto Gomes is a member of the UNESCO Chair for Youth, Education and Society at Universidade Católica de Brasília and tenured professor of the Graduation Program in Education at the same university. He authored over 250 books published in 10 different languages. He was a legislative aide at the Federal Senate and the National Constitution Assembly. He has been giving consultancy to several public national and international entities namely UNESCO.
• The culture of a social group is caracterized by their set of shared knowledge, compatible behavior and agreed upon value systems. There is such a thing as accepted violence today as a cultural fact. Our effort consists on enabling the same species that produced a culture of violence to build a culture of peace.
Ubiratan D'Ambrosio is a PhD in Mathematics by USP and Professor Emeritus at UNICAMP. He was a member of the Pugwash Council from 1988 to 1996. He is presently Professor of the Graduate Program in Mathematics Education at UNIBAN and accredited member of the Faculty of Education at USP and the Institute of Geosciences and Exact Sciences at UNESP.
• The complexity and the difficulties of the contemporary world are challenging people, institutions and communities with serious threats to their balance and harmony. Governmental, institutional and social movement initiatives can contribute to the understanding and the undertaking of viable solutions.
Therezinha Fram an educator and psychologist. She was a Professor of Education and Psychology at the Public School System of São Paulo and at PUC-SP. She was also Municipal and State Secretary of Social Welfare. She implemented and directed the Center for Human Resources and Educational Research and the Coordination of Studies and Pedagogical Norms of the State Secretariat of Education. She was president of the State Council for the Defense of the Rights of the Human Person.
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