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B2B marketing can quickly become complicated. Scoring leads, establishing marketing automation, building thought leadership, creating demand… it isn't easy.
Far too often, the complexity masks the important foundational elements. Remembering the things dear Mom taught you before you were old enough for school will make you an infinitely better marketer.
Here are ten lessons from Mom that B2B marketers (and really all marketers) would be wise to remember.
1. Don't Stretch The Truth
Your product really does that? Your client really saw those results because of your services? Unfortunately, probably not.
Today, case studies, award submissions and product information are ripe with claims that stretch the truth to the breaking point.
2. Respect Others
Respect people's time and opinions. Differences of opinion may be a reason to amicably agree to disagree or a starting point for a valuable discussion.
Both parties can come away wiser and with greater respect for each other when the situation is handled well. However, poor handling will burn bridges.
3. Do Your Homework
Research is critical for marketing. If you try winging it, one day your wings will spectacularly fail.
4. Keep Your Promises
If you fail to deliver on the promises you make to clients, you lose the opportunity for both repeat and referral business.
5. Clean Your Room
How many times have you seen polished outbound campaigns, nice landing pages and a hopelessly useless website?
Your website is your home and it leaves a far stronger impression on prospects that take the time to research your company or offerings than your advertising campaign will. Before building your inbound or outbound campaigns, make sure your website gives the right impression.
6. Think Before You Speak
Carefully consider what you say and where you say it. Do not be the next Kenneth Cole.
7. "MeMeMeMeMe!!" Is Never Appropriate
Marketers spend far too much time talking about themselves and far too little time listening to their audience and providing what they need.
8. Give Up Your Seat
Look for the opportunities that will make your prospect's lives and jobs better. Help, don't sell, in these situations. You are building goodwill for the future by putting their needs, not yours, first.
9. Don't Believe Everything You Hear
It seems every vendor pitch or case study includes some outrageous claims. Even though you remember Point 1, Don't Stretch the Truth, not everyone else will. If it sounds too good to be true, it probably is.
10. Spend Your Time Wisely
You cannot get your time back. Productivity you have lost is lost for good. If you are not spending your time wisely, likely something else on this list is slipping too.
No, your Mom probably didn't teach you how to develop a marketing strategy, build a landing page or implement a marketing automation system. However, if you pay attention to what she did teach, you will have the right focus to be better at the complicated things too.
Your Turn
What other lessons from Mom do you wish B2B marketers would remember? Share your additions in the comments below or with me on Twitter (@wittlake).


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Schedule your FREE no obligation estimate
What to Expect:
The first step toward completing your home improvement(s) is to make sure you get an accurate quote for your specific project.
A trustworthy company simply can't give you a price without ever seeing your home any more than a doctor can diagnose you without an examination. Every home—like every person—is unique and deserves individual attention. Our approach is to send a design consultant to your home (at no charge).
During your FREE appointment, a Joyce expert will show you your product of interest, provide information and leave you with a detailed QUOTE. Not an estimate, but a quote for the real cost of your project.
Please tell us what day and time are convenient for you. We will confirm your appointment via email and telephone at least one day in advance.
Out of our service area? Please still submit your information so we can connect you with a "factory authorized dealer" in your area…

subset: commoncrawl


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SOURCE: Encore Technology Group, LLC
June 20, 2013 14:10 ET
EASLEY, SC--(Marketwired - Jun 20, 2013) - Encore Technology Group, one of the Southeast's largest independent technology solution providers, today announced that it has achieved the Cisco Advanced Data Center Architecture Specialization, which tests knowledge in selling, designing, installing and supporting Cisco's unified data center architecture solutions. This specialization is an extension of Encore's commitment to ensuring that customers benefit from its employees' continued education, current and relevant certifications, and vast hands-on expertise.
Achieving the Advanced Data Center Architecture Specialization requires the completion of the prerequisites and extensive role-based training -- for an account manager, an architecture systems engineer and three field engineers -- in three essential areas of the Cisco data center architecture:
In addition to the new Advanced Data Center Architecture Specialization, Encore holds Cisco Advanced Specializations in Routing and Switching, Unified Communications and Wireless LANs. Furthermore, its team members hold over 40 different individualized Cisco certifications -- including the highly coveted CCDA, CCDP, CCNA, CCNP and CCVP. Most employees hold multiple Cisco certifications as well as many other discipline- and product-specific certifications.
"Our entire team is heavily certified, and it's not because we like papering our office walls with fancy certifications and specializations, but because of the value they represent to clients," said Michael Knight, CTO of Encore Technology Group. "When you work with Encore, you know you're getting the latest instructive and applied knowledge because we're always investing in our people and in our partnerships with technology manufacturers. These investments enable us to continually deliver unmatched expertise and quality of service to all Encore customers."
Cisco products are often used in Encore's end-to-end technology solutions for data centers and networks, interactive classrooms, unified communications, physical security, and more.
About Encore Technology Group
Encore Technology Group helps educational institutions, government agencies and commercial enterprises rethink technology and leverage it to access and manage data, engage stakeholders and measure results. Solid partnerships, coupled with a highly experienced and heavily certified team, enable Encore to offer one of the most trusted and diverse portfolios of technology solutions on the market today. Encore's client roster spans the entire country and crosses many industries, but it has the distinction of being one of the largest independent technology solution providers in the southeastern United States as well as one of the nation's most experienced providers of connected K-12 classrooms. For more information, visit www.encoretg.com.
All trademarks are the property of their respective owners.
Media Contact:Carla Davidson
firstname.lastname@example.com Technology Group:900 E. Main Street, Suite T
Easley, South Carolina 29640www.encoretg.com
Media Contact:Carla Davidson
firstname.lastname@example.com Technology Group:900 E. Main Street, Suite T
Easley, South Carolina 29640www.encoretg.com
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Stylish & Modern
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Lovely modern home that has been beautifully maintained inside and out.
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Also downstairs is a bathroom, one double bedroom plus a study.
Upstairs, you will find three more bedrooms (master with ensuite) and another bathroom.
Double garage, and zoned for Glendowie Primary and Glendowie College
To book a viewing, please go to http://www.raywhitestheliers.viewingtracker.com
At Ray White Best in the Bays we specialise in quality residential rental properties and property management in and around Aucklands' premium Eastern Suburbs.
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Double garage