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Training Boot Camps
Each year, DesignCon offers training boot camps covering various core topics essential to the skills toolbox of hardware design engineers. For 2018, we have assembled some of the most respected instructors in their field to hold three all-day boot camps on signal integrity, very high-speed differential signaling, and test & measurement techniques.
DesignCon's 2018 Boot camps run 9:00 am to 4:30 pm on Tuesday, January 30, with a mid-day break for the keynote and lunch. If you need to brush up your basics or get up to speed fast, these boot camps are for you! Space is limited, so sign up for the boot camp you need today.
Are you intrigued by the advanced signal integrity topics covered at DesignCon but feel you need a bit more to get up to speed? Then the Pragmatic Signal Integrity Boot Camp is for you. Led by long-time signal integrity expert Michael Steinberger, independent SI consultant Donald Telian, SiSoft VP semiconductor relations Todd Westerhoff, this boot camp is designed to give experienced engineers the knowledge they need about signal integrity and to introduce new engineers to the concept.
A typical signal integrity project can involve a dozen or more models of several different types and involve at least three different analysis/simulation methods. Through interactive demonstration of the development of a typical SI project, this tutorial offers attendees the disciplines needed to manage this complexity and consistently produce trustworthy results. This tutorial emphasizes the typical problems encountered, with each problem solved as a class exercise. Get your pass.
The principles of pragmatic SI to be presented are
- Understand the Physics. Understand what's going on physically in the high speed serial channel. Understand how the models used in the SI analysis reflect these physical phenomena. Use only models which reflect what's actually going on in the channel.
- Build the project step by step. Start with small pieces and simple phenomena and build incrementally to more complex assemblies and phenomena. Verify the modeling at each stage and only progress to the next stage once you understand what you have so far.
- Know what you expect. Before performing any measurement or simulation, perform whatever calculations or estimates are needed to know what you expect the results to look like.
- Use controlled experiments. Solve problems using controlled experiments. That is, enumerate your hypotheses and then test each one by starting with a baseline measurement and then measuring the change due to a single change to the baseline.
- Correlate results. Correlate results of analyses and simulations back to data measured on the real hardware. This is an ongoing process and not a single event.
These principles are presented at the beginning of the tutorial and then demonstrated throughout the development of a typical SI project. The three primary phases of the project will be:
- Network Characterization
- Statistical Analysis
- Time Domain Simulation
For each phase of the project, the fundamental knowledge needed to execute the phase will be followed by a description of the steps to be followed. We will then execute this phase for the SI project to be developed over the course of the tutorial. In each phase, we will encounter problems due to the models or methods used, and the solution of these problems will be an interactive exercise for the class.
Virtually all new equipment designs, whether intended for personal computers or the largest servers and switches used in the Internet, involve designing very high-speed differential signaling paths.
If you are an engineer or designer who works on products that are moving up in performance, this Very High-Speed Differential Signaling Boot Camp is for you. It draws from measurements made on more than 30 test PCBs used to determine the characteristics of materials available for use in building ever faster products as well as to assess the effects of structure such as vias, connectors and mounting structures.
Our very high-speed differential signaling boot camp will be led by Lee Ritchey, considered to be one of the industry's premier authorities on high-speed PCB and system design. Lee is the founder and president of Speeding Edge, an engineering consulting and training company. He conducts on-site private training courses for high technology companies and also teaches courses through Speeding Edge and its partner companies in public venues as well as at industry trade shows and technical conferences. In addition, he provides consulting services to top manufacturers of many different types of technology products including Internet, server, video display and camera tracking/scanning products. He is currently involved in characterizing materials for ultra high speed data links used throughout the Internet. Get your pass.
This session will cover the following topics:
- How differential pairs operate
- Power delivery issues with differential pairs
- Managing cross talk in differential pairs
- Signal degradation sources- a real data path will be modeled and signal speed increased
- Bandwidth requirements for differential pairs
- How skew affects differential pairs
- How laminate choices affect skew
- Managing skew in differential pairs
- How laminate choice affects loss
- How choice of copper finish affects loss
- How processing at fabricators affects loss
- Routing differential pairs for optimum performance
- Choosing connectors for high speed differential pairs
- Connector pin out to minimize unwanted cross talk
- How vias can affect signal quality
- When can vias be ignored?
- How to prevent vias from degrading signal quality
- Choosing materials that enable good signal quality without over specifying
- Is a low DK (dielectric constant) material necessary for high speed signaling?
- Handling high speed differential signals on twisted pairs
- Handling high speed differential pairs on flexible circuits
- Characteristics of new laminates developed for high speed signaling
- Adaptive transceivers
Proper use of benchtop, modular, and field instruments such as oscilloscopes, multimeters, and logic analyzers is an essential skill for the hardware engineer. Learning the insider tips, tricks, and techniques is equally essential to get the job done quickly and precisely.
The Test & Measurement Boot Camp will provide information and training on measurement hardware and on techniques, with a comparison of measurement tools and techniques. Both frequency and time-based instrumentation with be discussed, along with testing use cases with lab based experiments that will provide concrete understanding for the concepts being presented.
Keysight is providing expert instructors for this intensive T&M boot camp, including O.J. Danzy, Senior RF and Microwave Application Engineer; Heidi Barnes, Senior Application Engineer and DesignCon 2017 Engineer of the Year; Mike Resso, Signal Integrity Application Scientist I; Steve Sekel, 400G Solutions Specialist, OIF PLL Interop WG Chair, Bob Schaefer, R&D Project Manager and Master Engineer for the Signal Integrity Group, Robert Sleigh, Strategic Planner; and Luis Boluna, Senior Application Engineer for High Speed Digital Systems. Get your pass.
This session will cover the following topics:
- Passive Channel Measurements (VNA and TDR)
- Understanding Measurement Hardware Functional Blocks, Settings, Measurement Techniques, Performance Differences, Error Correction, and Measurement Correlation
- Tx Characterization (Real-Time and Sampling Oscilloscopes)
- Understanding Measurement Hardware Functional Blocks, Measurement Techniques, Performance Differences, and Measurement Correlation
- Rx and Link Characterization (Bit Error Ratio Test)
- Compliance Measurement Examples
- Test points, test patterns, equalization, etc...Internet.


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This year he turned 6! I thought I would list six funny things about this funny boy.
- He has a SUPER memory. He recites commercials or TV shows after just seeing them once. People leave their numbers on our answering machine, Jaxson will remember them for months!!
- This boy LOVES to read. When I asked him what he wanted for this birthday, he said "Another set of books, Mom!"
- He loves to snug in the recliner. ( Okay, I love it too...)
- He is so kind to his brother. Jaxson invited two of Dalton's friends to his birthday party, "so that Dalton will not be lonely."
- He decided that he may not get married because "I am going to be driving around all of the time." Apparently, he is going to grow up to be a police man and he will be driving around catching bad guys and wont have time for a wife. Once he reconsidered, he said maybe he could drive around for a few days, and then " stop in and see how his wife is." (I am so glad he plans ahead.)
- Jaxson is just a bright spirit and he brings so much happiness and joy into our family. He has a huge heart and an even bigger sense of adventure!
We love you Jax! Happy Birthday!!
His birthday party this year was at Blast Off. Him and 10 friends played in the ball pit, ate pizza, and ran off tons of energy. He got lots of great gifts and then got to take a trip in the balloon prize vault. He had to catch as many balloons as he could. He caught 2 and won a prize.
On evening, I heard the boys giggling uncontrollably. I came downstairs to find this.
I didn't realize how much fun reading was.....
Actually, they were looking at cross sections of machines, trains, planes,buildings, and so forth. There were cartoon pictures of people in their underwear. Somehow this led to the uncontrollable giggling. Go figure...it must be a boy thing...Anyway, it makes me happy to see them doing things together and being happy.
Here are some pictures of the makeover in our master bedroom. It is not anything really major, but we have not changed anything in there since we moved in about 8 years ago. This makeover started because my mom is making us a comforter for Christmas. It is done in shades of purple. I thought that I would change up/update the walls a little since I was getting a new comforter. Here are a few photos. Notice how I used the black chipboard accents to jazz up my photo frames. I also added the rub on scroll to the lampshade and hot glued the fringe on. It was so fun to "makeover" some of the frames, lamps, and pictures that I already had.
These are pillows that my mom and her friend Judy made. They sewed them by hand!I cannot wait til the whole thing is complete. Guess I will have to wait for Christmas!!
Have a great day!!

subset: commoncrawl


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Sterling Hayes: 77, of Baker City, died Jan. 29, 2018, at the Payette Center in Payette, Idaho. Arrangements are under the direction of Tami's Pine Valley Funeral Home & Cremation Services. Online condolences may be made at www.tamispine
Mark E. Freeman: 72, of Baker City, died Jan. 30, 2018, at his home. A celebration of his life will be scheduled later. Memorial contributions may be made to Crossroads Carnegie Art Center, Eastern Oregon Regional Theater, Baker County YMCA or to the Bobcat Foundation through Gray's West & Co. Pioneer Chapel, 1500 Dewey Ave., Baker City, OR 97814. To light a candle in memory of Mark or to offer condolences to his family, go to www.grays
Baker City Police
VIOLATION OF RELEASE AGREEMENT: Eric Sherman, 41, 2630 Resort St., 9:35 a.m. Monday at his home; jailed and later released on bail.
CONTEMPT OF COURT (Baker County Circuit Court warrant): Kenneth Joshua Whitlow, 22, of 2525 Valley Ave., 4:13 p.m. Tuesday, at Cherry and Balm streets; cited and released.


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Broken Doll
Selling vintage and retro clothing, accessories and jewellery with period costume for hire. We stock a range of fashion from the 40's, 50's, 60's, 70's and 80's party dress up. We offer an alteration service on shop garments and general adjustments on brought in items. Personal dressmaking service is available on request. Our range includes jewellery, bags, shoes, accessories, unique gifts and home wares.


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(This post is a part of the Diversity & Inclusion blog salon led by Online Curator Jacqueline E. Lawton for the 2013 TCG National Conference: Learn Do Teach in Dallas. Check out further Diversity & Inclusion interviews on Jacqueline's blog.)
Culture: Systems and Specificities Collide
When I was in college, there were many moments that changed my thinking on a variety of subjects. My thoughts on race and ethnicity evolved significantly in terms of how to "read" race and ethnicity. Race and ethnicity didn't solely become about place of origin, skin color, or vocal inflections and language. Instead, it was a whole new idea of how people make choices as to how to identity and how to align themselves. In tandem with these ideas also followed looking at how systems of culture functioned within race and ethnicity. But culture is such a vast word. It's like telling an actor "be angrier." What does that even mean? How do we unpack culture? What defines a culture and what challenges a culture? What elements weave together to formulate a culture?
One of the ways in which I became curious about culture actually stems from outside of my own culture in a class I took on Latina/o Theater. On the first day of class my professor polled the class and asked what cultures were represented in the classroom. There were Columbians, Puerto Ricans, Cubans, white, and African American (which was me). I was the only person in class who was African American and I was interested in learning about the various cultures that were in the class. What was unique about this experience was that we looked at particular playwrights from various cultures and before we read those plays we read the history and cultural context that surrounded the play and playwright. For instance, when we read the incredible Cherrie Moraga we studied a lot about Chicana/o culture. You couldn't read her plays without knowing about the United Farm Workers Movement. If you didn't know about the surrounding cultural context of Chicanas/os in the US, you would've had an appreciation of the play certainly. But by understanding the cultural context and cultural system of that play, your world opened up. The play takes on new meaning with history, tradition, and people. You get what I call "shortcuts" to particular references in the play when you both read and hear about the cultural system that operates in the world of that play.
Studying and learning about the specific cultural background of each playwright and play was important. It helped me to not only read the plays in a different way, but also allowed me to see how Black culture cross pollinated into Chicana/o culture as well as how our experiences varied as well. This made me realize that it's not culture that operates and effects people, but instead it is how culture operates as a system of beliefs and rituals, mutual history, and experience that effects and impacts people. Cultural systems combine history, language, music, literature, ritual, religion, food, triumph, disaster, and so much more. I think the uniqueness of the systems of culture that people of color create is that we have specific and clear experiences that we tend to recognize and can identify for what they mean in a moment. If for example you put the phrase "You gon' eat this cake, Anna Mae" into a play, people who operate in the Black cultural system would read this line in a completely different way that surrounds events, history, and music that all involve Tina Turner and the abuse of women. People who understand the Black cultural system would recognize this line instantly and place a cultural value on the moment in which that line is spoken. There is a new understanding when cultural systems are examined. I use the term cultural system rather than just culture, because I believe that systems are complicated. They constantly change with time and they collide and congeal with others. Systems can operate in both positive and negative ways. Systems allow us some kind of access point. It doesn't tell others to "keep out" like I think culture does. To say something is Black culture can be limiting. Instead, I recognize that there is a system of values and mutual understanding in which Black beliefs, traditions, literature, music, and values operate and it is a system that I have lived in all of my life. However, there are others who can come to understand it and sympathize with this cultural system. They are called allies.
In terms of American theater at large, culture can be looked at as a series of systems that function and operate in a variety of ways. There is a Black culture and there is a Southern Black culture and there is an Atlanta Black culture. There is Chicano/a culture and there is an Ohio Chicano/a culture. All these cultures have different systems and sometimes those systems operate within each other and at times against each other. They mesh and flow as much as the cultural system of American theater does. When looking at diversity and inclusion we should attempt to understand the multifarious systems that may operate right next to us within a person. Language, phrasing, writing, actions, polices are all looked at through someone's cultural system. If we begin to ask questions of someone's culture system they should be honest inquiries. These inquiries can lead to discoveries, which can lead to more inquiry, which can lead to conversation, which leads to the ultimate goal of diversity and inclusion: meaningful action.


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Aluminum Based PCB Fabrication with HASL and Immersion Gold 1 - 4 Layers
Supplier Details
Shenzhen Zhongdao Electronics Co.,Ltd
Free Member (2012)
[ Shenzhen, GU, China ]
Business Type: Manufacturer
Supplier has 50 products
Quick Details
Packaging and Delivery
Product Description
Detail: Aluminum Based PCB Fabrication with HASL and Immersion Gold 1 - 4 Layers
Base material: Aluminum/Copper/Iron Alloy
Thermal Conductivity (dielectrial layer): 0.8, 1.5, 2.0, 3.0 W/m.K.
Withstand voltage:2000-8000V
Board Thickness: 0.5mm~3.0mm(0.02"~0.12")
Copper thickness: 0.5 OZ, 1.0 OZ, 2.0 OZ, 3.0 OZ, up to 6 OZ
Outline: Routing, punching, V-Cut
Soldermask: White/Black/Blue/Green/Red ,Taiyo PSR4000 white
Legend/Silkscreen Color: Black/White
Surface finishing: Immersion Gold, HASL, OSP
Max Panel size: 600*1200mm(23.62"*47.24")
Packing: Vacuum/Plastic bag
Samples L/T: 4~6 Days
Detailed Product Description
Single Layer Metal Core PCB
A simple layer single sided MCPCB consists of a metal base (usually aluminum, or copper alloy), Dielectric (non-conducting) Layer, Copper Circuit Layer, IC components and solder mask.
The prepreg dielectric provides excellent heat transfer from the foil and components to the base plate, while maintaining excellent electrical isolation. The base aluminum/copper plate gives the single-sided substrate mechanical integrity, and distributes and transfers the heat to a heat sink, mounting surface or directly to the ambient air.
The Single-Layer MCPCB can be used with surface mount and chip & wire components, and provides much lower thermal resistance than FR4 PWB. The metal core provides lower cost than ceramic substrates, and allows much larger areas than ceramic substrates.
Double Layers Metal Core PCB
Double layers MCPCB is consisting of two layers of copper conductor, put them on same side of metal core (usually aluminum, copper or iron alloy). The metal base is on the bottom of whole MCPCB, which is different from double sided MCPCB(the two copper layers were put on the each side of metal core respectively), and you can only populate SMD on top side.
Different with Single layer MCPCB, 2 layers MCPCB requires an additional pressing step to laminate the imaged thermal conductive laminate and metal core (also known as metal base) together.
Compared with normal FR4, this sturcture need more technology and experience on laminating of two layers together with metal core.
The processing steps of the MCPCB with the metal base embedded in the PCB are comparatively complex as hole plugging is required after primary drilling on the metal base in order to isolate it from the circuitry.
Double Sided Metal Core PCB
It also has same two layers of copper conductor like Double layers MCPCB, but the metal core is in the middle of two conductor, so there're conductors (trace) on both sides of metal core, and were connected to each other by Vias. So we named it "Double sided MCPCB", and you can populated SMD on both top and bottom.
Different with Single layer MCPCB, double sided MCPCB also requires an additional pressing step to laminate the imaged thermal conductive laminate and metal core (also known as metal base) together. But sometimes, some raw Metal Clad material vendor will supply board material which already laminated.
Compared with normal FR4, this sturcture need more technology and experience on laminating of two layers together with metal core.
Multi Layers Metal Core PCB
Just like FR4 PCB, we can also make boards with more than 2 layers of traces and we named it "Multi Layers MCPCB". The structure is similar with FR4 Multi Layers, but it much more complex to make.
You can populated more components on the boards, put signal and ground layer into seperated layers, to achieve better performance in electrical performance.
Compared with normal FR4, this sturcture need more technology and experience on laminating of more than two layers together with metal core and the cost is much higher than 2 layers MCPCBor double sided MCPCB.
Application of MCPCB
LED lights:High-current LED, Spotlight, high-current PCB
Industrial power equipment:High-power transistors, transistor arrays, push-pull or totem pole output circuit (to tem pole), solid-state relay, pulse motor driver, the engine Computing amplifiers (Operational amplifier for serro-motor), pole-changing device (Inverter)
Cars:firing implement, power regulator, exchange converters, power controllers, variable optical system
Power:voltage regulator series, switching regulator, DC-DC converters
OA:Printer driver, large electronic display substrate, thermal print head
Audio:input - output amplifier, balanced amplifier, pre-shield amplifier, audio amplifier, power amplifier
Others:Semiconductor thermal insulation board, IC arrays, resistor arrays, Ics carrier chip, heat sink, solar cell substrates, semiconductor refrigeration device
1.Aluminium PCB & LED PCB factory directly
2. Aluminium PCB & LED PCB Have the comprehensive quality control system
3. Aluminium PCB & LED PCB good pri
Basic Information
About Us
Shenzhen Zhongdao Electronics Co., Ltd. , founded in 1999, has always insisted on the objective of creating a world class brand and been devoted to creating a hi-tech PCB enterprise in the past ten years. Now, Zhongdao set up four production bases in Shenzhen, Foshan, Shangrao and Ji'an to produce varieties of high precision circuit boards, such as Four Layer PCB,2 Layer PCB Board, Multilayer PCB Board, Six Layer PCB, 8 Layer PCB, Printed Circuits Board. So far, Zhongdao has become a large-scale PCB manufacturer in China.
Shenzhen Zhongdao Electronics Co., Ltd. is headquartered in Longgang District of Shenzhen with 1,2000 square meters of office area. The headquarters is a center of R&D, sale, Marketing, Logistics and Purchase. The four production bases totally occupy an area of 500mu. We have recruited more than 2,500 employees who have rich experience in PCB management and production. Our annual output of PCB products is up to 1000,000 square meters. The products are widely applied in communication, Lighting, computer, auto electronics, medical apparatus, test control system, aviation and military fields.
Quality and reputation is the life of an enterprise. Since the establishment, ZXH has always taken the tenet of "Quality First and Credit Stands Foremost" to continuously improve the product quality and enhance the throughput and test level so as to ensure high quality products. Our company is highly appraised and recognized by the clients and has been awarded as the Excellent Supplier. We have kept long-term cooperative relationships with a lot of clients.
Shenzhen Zhongdao Electronics Co., Lt carries out the corporate spirit of "Customer satisfaction, Sincere service, Commitment to excellence and Keep innovation". We insist on learning advanced technologies to improve business development. Moreover, we have passed ISO9001 international quality management system certification as well as UL, SGS and RoHS. Nowadays, ZXH becomes a trustworthy PCB manufacturer.
Member History
Send Supplier a Message
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Kannada Keyboard - With Sti.. apk file
V1.0.1, for Android 4.4
It has everything you love—speed, reliability, glide typing, voice typing and much more
✔ Packed with thousands of emojis 😀, memes, stickers, funny GIFs 😂, themes & fonts
✔ Font Up your chats! With Bold, Italics & underline Fonts
And the best part is—it's available completely FREE of charge⚡! No paid upgrades or in-app purchases required! 🍻
★ <b>Installation</b>
1. Download & install Bobble Keyboard
2. Go to Settings > Language & input
3. Enable Bobble Keyboard (tick the box just beside 'Bobble Keyboard')
4. Then open any typing field (can be new message, search box).
5. Drag the notification bar down & click on "Select Input Method"
6. Select Bobble Keyboard from the displayed list.
7. Choose Kannada Script or English to Kannada Phonetic Transliteration.
Don't miss a good product. We will never collect your personal info including credit card information. We care for your privacy with proper encryption and maintaining anonymity!


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Janine Glover Ehrentraut highlights the artwork of Pam Glover on December 3rd at the Orinda Library Art Gallery
Orinda, CA
— Maggie Boscoe, Lamorinda Arts Council curator, announced an art showcase and talk starting at 1 pm on Sunday, December 3rd led by Janine Glover Ehrentraut at the Orinda Library Art Gallery, 26 Orinda Way, Orinda. Local art lovers will recall that Janine's grandmother, Pam Glover (1924 – 2010), taught plein air painting at the Orinda Community Center for 25 years. Pam Glover communicated her love for plein air painting (paintings always done outside in the open air) to all who knew her and raised awareness about the art form.
Considered one of the foremost plein air painters in California, in 1997 Pam Glover was one of the founders of the painting group the Outsiders. They eschewed painting pretty pictures instead painting what was in front of them, be it a dilapidated barn or neatly laid out vineyard. Glover's richly hued landscapes, with their bold brushstrokes and pops of rectangular color, are instantly recognizable.
By special arrangements with Pam Glover's family, buyers are invited to take possession of bought artwork during the artist receptions between 1 and 4:30 pm on December 3rd. Prints are also available and all of Glover's work can be previewed online at http://lamorindaarts.org/gallery "art sales."
Maggie Boscoe says, "Why not begin the holiday season by enjoying wine and light refreshments as you listen to an insider art talk and meet fellow art lovers." From 2:30 to 4:30 pm an all-artist reception will be held celebrating Pam Glover's work as well as three other area artists also showing work in the gallery during the month of December: paintings by Helen Ann Licht and Barney Howard as well as digital paintings by Fred Lee.
About the Lamorinda Arts Council
Founded in 1950 as the Orinda Arts Council, the now Lamorinda Arts Council is a non-profit 501(c)(3) organization that has been igniting and sustaining artistic expression and appreciation in the visual, performing and literary arts for people of all ages in our community for over sixty five years. Notable LAC events include Lamorinda Idol, the High School Visual Arts Competition, Lamorinda ShortDocs Film Fest, Art in Public Places, and Orinda Library Art Gallery exhibits. For more information please visit www.lamorindaarts.org.
Image: Pam Glover's Near St. Helena work done in oil.
©2018 Lamorinda Presents.


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Last Updated May 6, 2010 11:29 AM EDT
This will be a good summer for finding deals on hotels, which are still clawing their way back from the deep recession in business and leisure travel and cutting room deals to attract net-surfing shoppers. But buyer beware: Hotel owners have big plans to make up those discounts with a slew of new nuisance fees.
But there are ways to avoid them. Do you really need me to tell you to stay away from the minibar? Here's how to get your best deal on accommodations this summer.
More on MoneyWatch:
Expect everything from "amenity fees" for using the pool to penalty fees for checking out early, says a new report by NYU's Bjorn Hanson, a top industry analyst. He says hotels will increase their top line by about $150 million in 2010, mostly by piling on and aggressively enforcing those fees.
But there are ways to avoid them. Do you really need me to tell you to stay away from the minibar? Here's how to get your best deal on accommodations this summer.
- Haggle. Folks who call the hotel and ask for a better deal get one 80 percent of the time, says Consumer Reports in its new hotel survey. But only 35 percent of people even try. So muscle up and give it a try. Look online first at Hotwire and then call the hotel directly and ask if they can do better. If you're booking at a chain, don't call the 800 number -- instead, call the front desk of the individual hotel where you'd like to stay.
- Play the Priceline game. If you want a top hotel, you can use the bidding website's rules to get a great price. Start at Biddingfortravel, where you can see what others have successfully bid before for hotels in different cities. Enter a lowball bid only in the neighborhood you want. If it's accepted, you are obviously good to go. If it's rejected, you can't re-bid on the same exact package, but you can add another neighborhood (find one without any 4 star hotels, wink wink) and resubmit a slightly higher bid.
- Fight the fees. Call ahead and find out what other fees they tack on. Many chains will exempt you from some of their more annoying fees if you are a member of their loyalty program, so you might as well sign up. Then come prepared to avoid the rest of them. (Seriously? Phone call fees? Isn't that why you have a cell phone?)
- Get Out of the Room. It's typical for hotels to charge $10 to $20 a day for internet access and another $5 service charge plus an 18 percent gratuity to bring coffee to your room, and that doesn't even count the coffee. That's crazy! Especially when there's usually a free-wifi Starbucks or other trendy coffee shop within steps of that revolving front door. Putting on shoes and a shirt can't be that hard.
More on MoneyWatch:


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Sherwin-williams paint stores have exceptional quality paint supplies wallpaper wood stains concrete stains and sealer to bring your ideas to life. Painting questions? ask sherwin-williams.
Sherwin-Williams has exceptional quality products, personalized advice and color resources you need to bring your ideas to life. Painting Questions? Ask Sherwin-Williams.
Ask Sherwin-Williams.
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No matter where you are in the world or what surfaces you're painting or coating, Sherwin-Williams provides innovative paint solutions that ensure your success.
Sherwin-Williams Co can be found at Albany Ave 507. The following is offered: B2B Paint & Wall Coverings. The entry is present with us since Sep 9, 2010 and was last updated on Nov 14, 2013. In Waycross there are 3 other B2B Paint & Wall Coverings. An overview can be found here.
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Armenia's Aras Ozbilis to be transferred to Kazakh Aktobe
YEREVAN, FEBRUARY 6, ARMENPRESS. Aras Ozbilis, midfielder of Armenia's national football team and Turkish Besiktas, will be transferred to Kazakhstan's Aktobe.
The Turkish Milliyet newspaper says the footballer has reached an initial agreement with the Kazakh club.
After passing a medical examination, the 27 year old will sign a contract with Aktobe in the coming days.
12:38, 04.22.2018
Restoration of public order in Yerevan to be logical continuation of Sargsyan-Pashinyan meeting - political scientist
12:24, 04.22.2018
ARF faction secretary says PM Sargsyan, opposition MP Pashinyan would be able to reach concrete agreement without presence of reporters
- 20:47 Nikol Pashinyan encourages Armenian people to carry out economic revolution as continuation of political revolution
- 20:31 One of our goals is to raise Armenian-Russian relations to new level – PM Pashinyan
- 20:10 PM Pashinyan sums up economic results
- 19:33 This is the rally of the unity of Armenian people – PM Pashinyan asks to pull down any poster raised against anyone
- 19:10 PM Pashinyan's meeting kicks off with the national anthem of Armenia – Live
- 18:35 Central Bank of Armenia: exchange rates and prices of precious metals - 17-08-18
- 18:33 Asian Stocks - 17-08-18
- 18:22 There will be no political prisoners in new Armenia – Nikol Pashinyan
- 18:15 Armenia's GDP rises by 21.7% in 2nd quarter
- 17:28 PM Pashinyan's march to Republican Square kicks off
- 17:10 Gorgeous nature meets the history of the 3000-year-old culture -Reise-Stories's article about Armenia
- 16:38 International Hrant Dink Award to be held on September 15
- 16:09 Prosecutor General's Office received ruling of Court of Appeals on releasing 2nd President Kocharyan and prepares the appeal
- 15:23 More than 1000 people from Artsakh arrive in Yerevan to take part in meeting convened by PM Pashinyan
- 14:38 German Chancellor Angela Merkel to visit Armenia
- 13:16 Azerbaijani side's failed attack attempts show high preparedness level of Defense Army – Artsakh presidential spox
- 12:50 Criminal case launched over death of 38-year-old man in Yerevan
- 11:58 Artsakh Defense Army units prevent Azerbaijani forces' attack attempt
- 11:52 MP Manvel Grigoryan's detention extended for two months
- 11:41 Armenian PM sums up 100 days of his term in office
- 11:09 Citizen of Guinea apprehended after illegally crossing Armenian-Turkish border
- 10:35 Chinese Psearcher magazine releases special issue about Armenia
- 10:07 "Armenian velvet revolution" book released
- 09:56 European Stocks - 16-08-18
- 09:55 US stocks up - 16-08-18
- 09:54 LME. Prices for non-ferrous and minor metals - 16-08-18
- 09:53 NYMEX: Precious Metals Prices Up - 16-08-18
- 09:51 Oil Prices Up - 16-08-18
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Cedar Creek-Fishbowl Loop Trail is a 14.3 mile moderately trafficked loop trail located near Frazier Park, California that features a lake and is rated as moderate. The trail is primarily used for hiking, walking, nature trips, and birding and is accessible year-round. Dogs are also able to use this trail but must be kept on leash.
dogs on leash
nature trips
wild flowers
Directions from Taft: Travel eight miles south on Highway 33. Continue south for 13 miles after Highway 33 joins Highway 166. Turn south to stay on Highway 33 and travel about 20 miles, turn left (east) onto Lockwood Valley Road and travel about 17 miles east to Grade Valley Road (FS 7N03). The first trailhead is located right off of the Grade Valley Road, approximately 5 miles south of Lockwood Valley Road. The second trailhead is located about seven miles south of Lockwood Valley Road along the Thorn Meadows Road (FS 7N03C
Great hike, completed in four hours, Lots of bear tracks. Fishbowls campsite had water and was beautiful camping location. Cedar Creek was also a beaitiful camping location , however no water. Reminded me a little of Zion once we peaked out at 5900 ft and you could see the surrounding country side. Saw no other hikers.
Fredrick H.
Good loop trail. The Fishbowl trailhead and the Cedar Creek trail heads are a couple miles apart down a dirt trail called Grade Valley Road. If we ever get a decent rainy season, this trail would be outstanding. Between the Cedar Creek campsite and the Fishbowls campsite there's a bit of a hill, about 1000 ft gained in a mile and a quarter and 800 lost on the other side. Despite the description, there is no lake on this trip. If the rain is good there are some interesting tubs along the creek but nothing I'd even call a pond, let alone a lake.


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Gatchalian reminds gov't: Poverty, impunity still persist in society
The high performance rating that President Rodrigo Duterte got from the latest Pulse Asia survey should inspire go extra mile in addressing the real needs of the people.
Pro-administration Sen. Win Gatchalian stressed this point since "the basic problems such as poverty and impunity still persists in our society."
The Pulse Asia survey conducted from Sept. 24 to Sept. 30 showed that the President maintained "big majority" approval and trust rating, both at 80 percent.
Gatchalian acknowledged that majority of the Filipino people continue to trust the President. "They continue to approve of his work and his advocacies."
"However, all studies should be analyzed carefully. It should be used to attune the policies and programs to the needs of our people," he said on Friday.


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Lord Redesdale: I support the amendment and my noble friend Lord Mayhew in opposing the Question that Clause 2 stand part. We oppose clause stand part because we have doubts about the effect of the clause. The noble Lord, Lord Judd, has covered in significant detail many of the points relating to this issue and I shall therefore restrict myself to asking just a few questions that occur to us on these benches.
On which bases will the pilot studies take place? If they turn out to be a failure or have significant defects and they bring to light the fact that this scheme may not work in the way it is set out, what will then happen to this clause? Will the Ministry of Defence police be retained or will they go forward in the manner set out anyway?
The other point that occurs to me, living close to Otterburn training area, is that the Ministry of Defence Police are usually based locally and are a significant source of local employment. To a local community one of the cost implications of a garrison town is whether, if the Ministry of Defence Police are to be removed from this duty, there will be a significant deficit in local employment. Some areas such as Otterburn rely solely on the training area for a source of employment and this could have a very detrimental effect.
My other point I should like to raise as a question. If a garrison unit is moved to a base, would that unit be liable to supply soldiers to act as armed guards if there was a shortfall? Would it then accept the liability to provide service personnel in this function? If that is the case--and it may very well not be--will the pilot study measure the effect on their morale? As is the case in the regular Army at the moment, there are significant problems of undermanning, and to add one more liability, one more duty, could have an effect on morale, especially as guard duty, as I know from my own experience in the Territorials, is in the long term extremely boring and detrimental to base morale.
The Parliamentary Under-Secretary of State, Ministry of Defence (Earl Howe): The noble Lords, Lord Judd and Lord Redesdale, have rehearsed a considerable list of concerns on this matter - concerns, I may say, which have been put to me directly by the Defence Police Federation. I hope that I can put the majority of them at least to rest.
Clause 2 will give the Armed Forces the flexibility to recruit personnel for military service in a specified locality rather than worldwide. The Committee may be minded to agree that in itself that is sensible--or rather, that it seems strange that we have not enjoyed that flexibility hitherto.
It has been said, rather unkindly, in another place that what is being proposed is a "travel to work" army. I can assure the Committee that the overwhelming majority of servicemen and women will continue to be required to serve wherever needed, at home or overseas, in peace or war. There are no proposals, therefore, for the general introduction of local service schemes, other than for guarding. However, the Bill does give the option to introduce such schemes if the services see a need for them before the next Armed Forces Bill in five years' time. As I have already said, it is simply a matter of prudently building in some flexibility.
I do not know whether it will offer any reassurance to the Committee if I say that I would be hard pushed to speculate on other types of task that might be suitable for local service engagements. There is no hidden list of agenda, or anything like that, waiting to be produced the moment the Bill is enacted.
The reasons for considering the use of local service personnel could vary according to the circumstances of the case. There are some jobs that have to be done which might be unattractive to full-time regulars or inappropriate as full-time tasks for them, but which would nevertheless best be carried out by uniformed service personnel rather than by civilians or police officers. It is on this basis that we have decided to introduce the military provost guard service, using MLSE personnel.
The MPGS will be a professional, well-trained and capable guard service. Ministers would not agree to its establishment unless it was. Its success should be demonstrated by the proposed pilot scheme.
At present significant numbers of MDP officers are employed at Army establishments on armed guarding duties for which police powers are not required. It is wrong in principle, I believe, to recruit high quality individuals, give them extensive police training and then to use them wholly or mainly as armed guards.
Employing local service engagement military provost guard service soldiers to carry out these guarding duties will enable significant resource cost savings to be made without there being any reduction in security standards.
I hope that I have been able to assure the Committee that the powers under Clause 2 will be used sensibly and selectively. Local service is certainly no panacea for Armed Forces such as ours which have and will continue to have commitments and responsibilities which are both extensive and challenging. However, I believe that local service does have a place, if only a limited one and, on that basis, I commend the clause to the Committee.
The noble Lord, Lord Redesdale, asked me about the pilot scheme. Subject to the passage of the necessary legislation, the pilot scheme should start in April 1997. It would be conducted at four places--the new Defence Intelligence and Security Centre at Chicksands; Chilwell, which is the home of HQ 49 (E) Brigade and of 27 minor units; the Central Ordnance Depot at Donnington; and Headquarters Land Command at Wilton. The C-in-C Land Command would make a full report to Ministers on whether a pilot scheme had been successful in both security and financial terms. Ministers' conclusions would then be reported to the Defence Committee in another place, as well as being the subject of consultation with the staff associations and the trade unions.
The noble Lord asked me what would happen if the scheme were to fail. If the pilot scheme were to fail--and we do not expect that it will--then, quite simply, the soldiers' engagements would not be renewed unless there was other appropriate work to which they could be moved; and, quite clearly, we would have to have a rethink of the way ahead. I do not pretend to the noble Lord that that rethink has taken place. It would be odd if it had because, as I said just now, these are, in our view, sensible proposals which are also workable.
The noble Lord, Lord Judd, asked about the cost of what we are proposing. Let me say that the investment appraisal and the affordability assessment that we carried out shows that the proposals and the scheme will
The noble Lord also expressed the fear that the Ministry of Defence police who are in posts requiring police powers will be replaced. I can assure him there is no question of that. Only the MDP employed on guarding duties will be replaced, according to agreed complementing criteria.
I turn briefly to the amendment to the clause. I freely confess that I am a little bewildered by the amendment. The intention is that the main MPGS scheme, involving the creation of around 600 local service guarding posts, should not go ahead until the completion of the pilot scheme which, as I said, we plan to start next year. The pilot scheme cannot get underway until we have recruited men and women on MLSE engagements, and that cannot happen until regulations are made under Section 2(1) of the Armed Forces Act 1966, which Clause 2 of the Bill amends.
The Committee may appreciate that the amendment, unwittingly or otherwise, would frustrate that. It appears to prevent the making of regulations until Parliament has received a report on pilot studies. I assume that is a reference to the pilot scheme. Yet we cannot report on the pilot scheme until we have made the regulations allowing us to conduct that scheme. The regulations themselves, as a statutory instrument, will have to be laid before Parliament, where they will be subject to the negative resolution procedure.
The amendment also refers to the consultative process, and, from what the noble Lord said, it is intended to prevent the introduction of the pilot scheme until the Defence Select Committee in another place and both Houses have considered the consultative document issued by my department on 29th May. There is no need to provide for that in legislation. As I have already said, the regulations themselves have to be laid before Parliament.
It could be also that the amendment is intended to prevent the introduction of the main scheme until the report to Parliament has been made on the pilot scheme. My honourable friend the Minister of State for the Armed Forces has already undertaken to make a report on the outcome of the pilot scheme and our proposals for phasing in the main scheme to the Defence Select Committee in another place. I gladly repeat that undertaking today. I do not believe there is any need to provide for that in legislation.
If I understand the purpose of the amendment correctly, the intention is not to stop the MPGS scheme dead in its tracks; it is to ensure that Parliament is kept properly informed about the outcome of the consultative
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The Metropolitan Transportation Authority yesterday laid out a plan so unexpected that it left even the authority's most hardened critics dumbfounded: lowering subway and bus fares.
The fare reduction will, alas, be temporary. The authority intends to reduce the base fare by half -- to $1 -- on weekends between Thanksgiving and New Year's Day and throughout the last week of December, using part of an unforeseen surplus that could reach $928 million by the end of the year.
The discounts need the approval of the authority's board, a step that is expected.
Gene Russianoff, an advocate for subway riders since 1981, who was briefed on the plan yesterday, reacted with astonishment. "It's unprecedented," said Mr. Russianoff, the lawyer for the Straphangers Campaign, part of the New York Public Interest Research Group. "I've never seen any holiday-related discounts for riders. I think it will encourage people to use transit during the holiday season at a time when gas prices are going through the roof. It's a smart way to reward customers."
In addition to the base fare reductions, "bonus days" are to be added to the life of 7-day and 30-day unlimited-ride MetroCards. Riders of the Long Island Rail Road and Metro-North Railroad who buy a monthly pass in December will receive a free 10-trip off-peak pass "for use by family and friends." Those who buy a weekly pass that month will get a free round-trip ticket.
The discounts -- which could cost $50 million this year and, if repeated, another $50 million next year -- will encourage the use of mass transit, relieve traffic during the holiday season, and provide relief to riders who face steep increases in the price of gasoline and heating oil, according to a memo detailing the plan prepared by the authority's executive director, Katherine N. Lapp.Continue reading the main story
Riders told of the half-fare proposal -- which applies to subways, nonexpress buses in the city and Long Island, and the Staten Island Railway -- reacted last night with the same surprise, skepticism and mistrust that usually greet fare increases.
"On the surface it sounds great, but I'm curious as to the underlying reasons," said Victor Samra, 33, riding a No. 2 train to his home in Park Slope, Brooklyn. Mr. Samra, a graduate student in arts administration at Teachers College at Columbia University, said with satisfaction, "For a student budget, it definitely works."
Julissa Ferreras, 28, an official at the National Association of Latino Elected and Appointed Officials Educational Fund, a nonprofit group based in Los Angeles, wondered who was supposed to benefit from the discounts.
"Is it really giving New Yorkers, or tourists, a break?" she said while riding the 42nd Street shuttle.
Ms. Ferreras, who lives in Queens, noted that the City Council's recent votes to abolish metered parking on Sundays made it cheaper to drive into Manhattan for holiday shopping. "All we ever hear is how much we have to pay and how the service isn't great," she said. "This is almost like putting nice frosting on a bad cake."
The discounts come as the authority is asking voters to approve a $2.8 billion statewide transportation bond act that would pay for upkeep and big projects, like a Second Avenue subway line. They would also cap a year of stress and frustration for riders.
The subway system is cleaner, safer and more reliable than it was 10 years ago, and ridership is at a record high, but a string of breakdowns earlier this year shook public confidence. Police officers and bomb-sniffing dogs swarmed the system after two attacks on the London transit system in July.
Moreover, fares and tolls were increased in February, although the base fare, which increased to $2 from $1.50 in 2003, did not change. Officials said last night that they could not rule out raising fares again in 2007, as provided in current budget plans.
The memo by Ms. Lapp, which was prepared yesterday at the request of the authority's chairman, Peter S. Kalikow, outlines four recommendations for the nonrecurring portion of the surplus, which is estimated at roughly $700 million of the $928 million total. The surplus is mostly attributable to unexpectedly high real estate taxes and low interest rates.
In addition to $100 million for the discounts, the memo proposes paying $450 million to partly pay off a $2.2 billion pension liability; $100 million for additional security projects on top of the $591 million the authority set aside in 2002; and $50 million in service improvements. Those would include better subway track cleaning, more peak-hour trains on the Long Island Rail Road and later Metro-North service from Grand Central Terminal.
The memo is a sign that the authority intends to shelve, at least for now, Ms. Lapp's earlier proposal to use part of the surplus to build a giant platform over the authority's West Side railyards.
Discounts, broadly speaking, are not new and in fact have helped increase ridership.
In July 1997, transit officials put in place free transfers between subways and buses. In January 1998, they introduced discounts on all regular MetroCard purchases of $15 or more. (The threshold for the discount has since been lowered to $10.) In July 1998, they began selling 30-day and 7-day unlimited-ride passes.
The authority offered free rides on New Year's Eve in 1984 and 1985 and free rides at certain stations during the "subway World Series" in 2000. But no officials could recall any monthlong general discounts, like these.Continue reading the main story


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The 55th Annual Grammy Awards Winners List & Performances
It's over–the nominations, the performances, & the suspense; check out the shortlist of the winners after the smoke cleared at the 55th Grammy Awards.
By the
February 11th, 2013
Jay-Z's Roc Nation Signs Super Producer Timbaland
Roc Nation, home to artists like J.Cole and Rita Ora, is welcoming super producer Timbaland to the family. Jay-Z revealed his company's new addition on his "Life & Times" blog with a
February 1st, 2013
VIDEO: Usher & Willem Dafoe Star In Thrilling Mercedes-Benz Commercial
Usher shows off some of his dance moves in the brand new commercial for Mercedes-Benz. Kate Upton and Willem Dafoe also make appearances in the action packed ad. Watch.
January 31st, 2013
Trinidad James Announces 11-City US Tour
To help celebrate his current success and usher in his next single "Females Welcomed", Def Jam's latest recruit Trinidad James, will
January 23rd, 2013
VIDEO: Drake Brings Out Busta Rhymes, French Montana & T.I. On NYE In Miami
Drake ushered in 2013 with a star studded performance at Fountainebleau in Miami as he brought out some surprises; namely Busta Rhymes, T.I. & French Montana.
January 1st, 2013
Swizz Beatz, Ludacris & Chris Brown Join The American Music Awards Lineup
Swizz Beatz is bringing Chris Brown, Ludacris and his new single "Everyday Birthday" to the American Music Awards stage. Other stars on the bill include Justin Bieber,
November 13th, 2012
VIDEO: Ludacris ft. Usher & David Guetta - Rest Of My Life
Ludacris, David Guetta & Usher perform on a smoke-covered road and wave their lighters in the video for their new record "Rest of My Life." Ludacris' upcoming album
November 12th, 2012
VIDEO: Ludacris ft. Usher & David Guetta - Rest Of My Life (Behind The Scenes)
Ludacris links up Usher in the video for his dance floor-ready record "Rest of My Life." The David Guetta-produced single appears on his upcoming album Ludaversal. Watch the behind the scenes
November 9th, 2012
Rick Ross, French Montana, Usher & Big Sean Perform At Power 99 Powerhouse In Philadelphia
Big Sean & Rick Ross were among the headliners at the Power 99 Powerhouse concert in Philadelphia at the Wells Fargo Center. They also brought out a couple special guests–namely Usher &
October 29th, 2012
Artist Index
How to Promote your Music


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Ji Sung says he can't wait to become a new father
News of Ji Sung's relationship with wife Lee Bo Young and their status as expectant parents just keeps getting cuter and cuter! On March 17, the Kill Me Heal Me actor revealed how he feels about becoming a father in three months, and what he said is guaranteed to melt your heart!
Ji Sung adorably stated, "I want to become a father, but time is going by so slowly. It's kind of interesting though; I can kind of see my baby growing older [inside her stomach]. The expected date is around the end of June. I think I'm going to cry a lot [that day]. I will prepare myself to become a great father."
Aww! Can't you just imagine him with tears in his eyes as he holds his baby with Lee Bo Young for the first time? FEELS!
He then confirmed that they are expecting a beautiful baby daughter, saying, "June 22 is the expected date. It's a she. When my wife works, I have to take care of the baby so I am learning how to make baby food, and of course, how to change a diaper. I don't want anyone else to take care of my baby. No matter what it becomes, I think she will enjoy food that her father makes. I'm currently looking over cooking books and researching online, getting ready to become a father."
Doesn't he sound like he will be the perfect daddy? And so considerate of his wife!
He additionally confirmed that the couple temporarily named their baby Kwak Bo Bae, which is a combination of Kwak Tae Geun (Ji Sung's real name) and Lee Bo Young's baby. I wonder what they are planning on naming her now that they know it's a girl!
Watch the adorable daddy-to-be in Kill Me, Heal Me:


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Showing items in category Antigua, newest first
|1965 Antigua
1965 6c registered letter to England with a 24c and 6c added, cancelled PARHAM 22 JA 65 (the 65 above the date variety). A Brighton registration label has been added on arrival in England.
Reference: K3278
|1903 Antigua
1903 picture post card of the aftermath of the Mt. Pelee volcanic eruption in 1902, to Denmark, bearing a Leeward Islands 1d cancelled Antigua FE 5 03. A Copenhagen 28 MR 03 arrival c.d.s. is on the card. Fine.
Reference: G1787


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There has been a major transformation of the landscape of our universities under the Higher Education Commission (HEC) during the last decade. Six of our universities are now ranked among the top 500 of the world. There were none in the year 2002. Our international research publications have soared from about 600 annually in 2002 to about 8,000 annually in 2012, bringing us ahead of India in terms of research publications per million people. The period 2003-2008 was described as "a golden period" for higher education in Pakistan by the Chairman of United Nations Commission on Science Technology and Development, who also recommended that these policies should be emulated by other developing countries.
However there was a dramatic change for the worse in 2008 when the present government came into power. Attacks against the higher education sector started almost immediately in 2008 and have continued unabated since then. They have proved that the analysis and fears expressed by the world's top science journal Nature in 2008 were correct. In an editorial in its August 28 issue, entitled "After Musharraf", it had said that the PPP had a very poor record as far as support to education was concerned.
The HEC had found that 51 members of parliament had obtained fake degrees in order to contest elections and that there were another 393 who probably were in the same boat but simply refused to submit their documents for verification. It is these honourable ladies and gentlemen who ganged up against the HEC to teach it a lesson.
The first attack on the higher education sector occurred in May 2008 when the government decided to abandon the visionary projects for the establishment of a number of world class universities of engineering and technology in collaboration with a consortia of leading universities of Germany, France, Sweden, Italy, Austria, Korea and China. This would have provided foreign degrees to Pakistani students and they were in the process of being established in Lahore, Karachi, Islamabad, Sialkot, and later in Peshawar and Quetta. The project was abandoned three months before classes were to begin, and this angered the countries with whom the arrangements had been finalised. This was followed by a move to go back on the establishment of four law universities, one in each province. Another attack took place in September 2008 when the government decided not to release funds for thousands of students studying on HEC scholarships in foreign countries. This precipitated my resignation in protest, as I considered it unethical to continue to serve as chairman while the children of Pakistan were suffering abroad. The attacks, however, continued after my departure, with the budget being drastically slashed.
My successor, Begum Shehnaz Wazir Ali, and later Dr Javaid Laghari, fought on valiantly in spite of the difficulties that they faced. Then, on November 30, 2010, the government issued a notification shredding the HEC into pieces and devolving it to the provinces. I decided to fight and filed a petition before the Supreme Court. The Court declared the government's steps unconstitutional and the HEC was thus saved from destruction, at least temporarily. The PM Secretariat then issued an order on November 26, 2012, that more or less sought to destroy the HEC's autonomy and bring it under the Ministry of Education. An order was issued by the Establishment Division on November 28, appointing a retired major, who is secretary of the Ministry of Education, as CEO (executive director) of the HEC in place of the brilliant Dr Sohail Naqvi. Under the law that governs the operation of the HEC, this was illegal as it is only the 18-member Commission that has the powers to appoint all officers, servants and advisers (Section 12, of HEC Ordinance on Appointment of Officers etc.). The Commission can make its own rules and appoint officers without any external interference, and it is this autonomy that has been one important reason for its outstanding success so far. I filed a petition before the Supreme Court, and the Honourable Court declared the government takeover attempt illegal. However, the present Minister of Education (whose own degree has been challenged in the Lahore High Court) was not to be deterred. He has been behind a move to change the law so that the HEC could be formally converted to the failed UGC (University Grants Commission) that existed under the Ministry of Education prior to October 2002.
What are the reasons behind the latest attacks? 1) About 393 MPs may not be able to fight the next elections if their degrees are scrutinised and if it is found that they were forged. They would be disqualified under Articles 62 and 63 of the Constitution that require integrity to be a key eligibility requirement. 2) The term of the present chairman is proposed in the amendments to be slashed from four to three years, mainly so that the present government could appoint an obedient chairman of its choice before the election — Dr Javaid Laghari is considered too independent and has completed three years of his four-year term. 3) The financial powers of the HEC are proposed to be taken away from it under an amendment to the law, as proposed by the Ministry of Education. It should be remembered that the HEC's annual budget is Rs44 billion and that most universities have lands worth billions. A docile HEC, operating like the old UGC, could allow corruption to occur without hindrance. 4) Scholarships worth billions are awarded after competitive exams strictly on merit, and 'recommendations' from ministers are ignored — the corrupt politicians have their eyes on these too.
That battle is currently on. All the vice-chancellors are strongly opposed to the latest attempt by the government to destroy the HEC. The chairman of the National Assembly's Standing Committee on Education Rohail Asghar is himself a very honest and educated person. I am confident that he will not allow those who want to destroy the HEC to have their way.
Published in The Express Tribune, February 7th, 2013.


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Return of the Dragon Emperor – Spoilers
Return of the Dragon Emperor (RDE) is the third set of the Lapis Cluster, coming March 2017.
Last updated: 3/14/2017 – The gallery is complete!
(105 out of 105 cards) (Click the card images to zoom!)
What you get at the prerelease events (March 4th-5th, 2017):
Note: You may have to win your prerelease event to get the playmat.
Here are some preview cards from ICV2:
Here are some promotional images released by Force of Will Co.:
Here's the box:
Here's what comes in the box:
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Compliance with manufacturer requirements is one of the key considerations for media usage within the new vehicle marketing arena.
Beverly, MA (PRWEB) February 08, 2013
DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive content and media, has expanded its library of media content to include color matched photos and a comprehensive collection of automotive stills.
"Our media collection is an ideal fit for vendors to utilize within vehicle marketing and for service-based solutions across the industry. We are committed to flexible licensing of these media to ensure that businesses in a wide variety of segments can use premium-quality media affordably within their solutions," noted Josh Pereira, business development manager for DataOne Software. "Compliance with manufacturer requirements is one of the key considerations for media usage within the new vehicle marketing arena. Standards for new vehicle media representation can vary OEM to OEM and DataOne Software's media content meets these standards and will continue to maintain compliance as the standards evolve over time."
DataOne Software's automotive marketing and service data are utilized across the industry for dealership marketing solutions ranging from inventory management, website design, and CRM to portal and classified listing sites. DataOne Software's automotive maintenance solutions are widely used within franchise and aftermarket customer outreach, service technology and scheduling programs. All of DataOne Software's content has been designed with flexible delivery systems suitable for use within web, mobile web, and mobile applications.
About DataOne Software
Since 1999, DataOne Software has fulfilled unique content and data needs in the automotive marketplace, providing businesses with cost-effective data integration and support for rapid technology development. The company sources automotive and related content including data and media, and was one of the first companies to make automotive content available by web service. Today, DataOne Software, a division of Dominion Dealer Solutions, provides data and materials to most segments of the automotive industry including insurance, warranty and service contract sectors, transportation, federal and state agencies, newspaper and print, as well as the auto dealer marketing sector. For more information about DataOne Software automotive content, visit DataOneSoftware.com, call 877.438.8467 or e-mail sales(at)dataonesoftware(dot)com
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: web-based customer relationship and lead management tools, inventory management analytics, reputation management solutions and both hosted and web-based dealer management systems (DMS). Additionally, Dominion provides custom lead generation and digital marketing tools including: websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. With Dominion Dealer Solutions, automotive dealerships truly can Have It All. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Sweden and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.
Media Contact:
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At the start of November we embarked on a trip to Auschwitz, Poland. The project was funded by a government grant given to the Holocaust Educational Trust, to run the Lessons From Auschwitz Project.
In the first seminar, we were fortunate to be able to hear a survivor's testimony, but in a few years people will not be able to hear their stories. This is why it is so important to inform people of the Holocaust, which is one of the reasons we both wanted to go.
The testimony we heard was by Eva Clarke, who spoke of her mother's journey from Terezin, where Eva was conceived, to Auschwitz and then on to Mauthausen, on a cattle truck. On her way to Mauthausen, she gave birth to Eva just days before liberation.
It was an emotional speech and we both felt that we needed to bring this back with us and to share it with others.
On November 7, we flew to Krakow. Our first stop was Oswiecim, the small town where Auschwitz is situated. Here we stopped off at the site of the great synagogue.
It was then time to visit Auschwitz One. This was the smaller camp and consisted mostly of bunkers. We walked around and saw the inside of some othe bunkers, which housed museum artefacts of hair, shoes, suitcases, children's toys and more. Thiswas a disturbing image of what the Nazis had done to the victims of the Holocaust. We also saw the memorial wall at which many prisoners were shot. After this first camp we then went to Auschwitz-Birkenau.
This camp was bigger, and blown-up bunkers, gas chambers and toilets were just some of the remains.
Reconstructions of a cattle cart and a bunker hit home in terms of what the conditions would've been like.
The railway tracks acted as a prominent reminder of what the prisoners had suffered. It was a tiring and saddening experience. You go there expecting that you will react in a certain way and then find yourself reacting in a totally different way. Everyone is affected in a different way, because everyone gets involved in projects like Lessons from Auschwitz for slightly different reasons.
You can describe Auschwitz to the best of your ability and talk to others of what happened there, but it is much more difficult to be able to describe your own reaction to an experience as shocking as it was.
We are definitely going to go on to educate pupils at our school on how important it is to recognise the acts that lead to the Holocaust and that the millions who lost their lives there were no different to us.
We are currently planning our next steps that involve coming up with ways to educate others in what happened during the Holocaust, which we are doing this with help from the Holocaust EducationTrust.
Aysha Hedley and Jessica Pringle, Year 13


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P-47 Pilot Identified and Remembered
On Friday evening, Bill Gordon flying American Airpower Museum's P-47 launched out of Republic Airport along with a P-40 and another plane for a photo flight with the iconic warbirds over the New York City skyline.
According to museum officals, the vintage aircraft's engine failed forcing him to ditch in the Hudson River.
The swarm of rescue boats and law enforcement from two sides of the river created erroneous and heartbreaking hope he survived.
ATA's Ric Peterson is at the museum and shared this Saturday. Up early and heading to the briefing here with a heavy heart. We lost Bill Gordon last night after the P-47 he was flying for the American Airpower Museum went down in the Hudson River. I spent most of yesterday afternoon with Bill getting caught up on career, his family and the dog he rescued. He was so looking forward to the sunset photo-flight past the "Lady" in the harbour at the controls of the legendary Thunderbolt. Earlier in the day he updated his profile picture with the shot below. The other photo was taken of us at Canadian Forces Base Borden a few years ago. He will be missed by all here at the museum, in the air show and warbird communities and especially the Old Rhinebeck Aerodrome. I loved his quirky sense of humour and passion for flying. Today will be a difficult day.
From AAM's Facebook page. To our FB Friends,The Large and extended family of the American Airpower Museum suffered a tragedy on Friday. An extraordinary pilot who understood the powerful message our aircraft represent in telling the story of American Courage and Valor died after bringing our P-47 Thunderbolt to a forced emergency landing in the Hudson River. Bill Gordon was a nationally respected Pilot in our Warbird Community and we are honored to call him one of our own. The FAA and appropriate agencies will determine the reason for the inflight emergency and accident therefore please understand that as a result we will limit our public statement at this time. For the Past 16 years the Thunderbolt has been a potent symbol of our museum, a keystone to our public presentations here and throughout the north east. It is our commitment to Bill, our fraternity of pilots, docents, and ground personnel that our mission will continue, our focus undiminished in presenting these historic aircraft to the new generation so that they better understand our nation's fight to preserve and protect our freedoms. The Museum will stay open this Memorial Day Weekend, we will stand down from Jones Beach airshow operations today and will perform a salute and missing man tribute to our dear friend and pilot Bill Gordon today with the help of our fellow Jones Beach airshow performers. In doing so we keep alive the spirit of what we all hold dear. Our concern right now is making sure the family of our fallen friend, pilot, and colleague is cared for, and our extended Airpower Museum Family. We dedicate the remainder of the weekend's flying in Bill's honor. Thank you for your support, and sympathies.


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SOURCE: Panasas
March 03, 2010 06:00 ET
Panasas ActiveStor Series 9 Selected a Winner in Storage
FREMONT, CA--(Marketwire - March 3, 2010) - Panasas, Inc., the leading provider of high-performance scale-out NAS storage solutions, announced today that Network Products Guide, the industry's leading information technology research and advisory guide, has named Panasas ActiveStor Series 9 (PAS 9), a winner of the 2010 Product Innovation Awards. This annually venerated award recognizes and honors vendors with innovative and ground-breaking products that are bringing essential and incremental changes while setting the bar higher for others in all areas of information technology.
"Innovation is not just about new products alone," says Rake Narang, editor-in-chief at Network Products Guide. "To succeed, companies need to see innovation not as a one-time errand, but as something that has to be continuously evolved and improved upon over and over again. This requires putting greater focus on customer needs and making innovation the center of a company's way of developing better solutions. Innovative products such as Panasas ActiveStor Series 9 are bringing improvements in cost-effective storage solutions."
PAS 9 is the industry's highest performance file storage system. It combines solid-state drive (SSD) technology with traditional disk drives to produce a system with breakthrough performance and workload consolidation capabilities at a low total cost of ownership. PAS 9 expands Panasas' ability to help customers save money across their storage infrastructure by consolidating a wider variety of applications and workloads in a single storage architecture. These include high-performance clustered technical and business applications running NFS and CIFS file protocols. PAS 9 also scales to unprecedented capacity while delivering the lowest cost per IOPS in the industry. To read more about this product innovation, please visit www.networkproductsguide.com/innovations/.
"We're constantly pushing the innovation envelope to provide the highest performing, cost-optimized, and scalable storage solutions our customers demand," said Randy Strahan, CEO of Panasas. "Network Products Guide's recognition of Panasas ActiveStor Series 9 provides further validation for our market leading storage technology solutions."
About Network Products Guide Awards
As industry's leading technology research and advisory guide, Network Products Guide from Silicon Valley plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. You will discover a wealth of information and tools in this guide including the best products and services, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts. To learn more, visit www.networkproductsguide.com
About Panasas
Panasas, Inc., the leader in high-performance scale-out NAS storage solutions, enables enterprise customers to rapidly solve complex computing problems, speed innovation and bring new products to market faster. All Panasas solutions leverage the patented PanFS™ storage operating system to deliver exceptional performance, scalability and manageability. Panasas systems are optimized for demanding storage environments in the energy, government, finance, manufacturing, bioscience and higher education industries. For more information, visit www.panasas.com.
Media Contact: Angela Griffo Email Contact 949-842-7695
Media Contact: Angela Griffo Email Contact 949-842-7695
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If this is the first time you are downloading and using our software, follow the steps below. Our software is complicated and has many more applications than other software you may have used in the past or are currently using. It will take a little while to get used to the software, its applications and your dive computer.
1. Download the FULL version, only, of Oceanlog or from our Internet site, http://www.oceanicworldwide.com/us/support-software/ . This will overwrite all of the old software.
2. Download the appropriate drivers, 663K is the usual unless you have a 64 bit processor in your PC, in which download the 64 bit drivers.
Please click HERE for actual File Download links.
3. Plug in your USB cable into your PC and wait for the Driver Installation windows to pop up as your PC recognizes NEW HARDWARE **AFTER FINISHING THE FIRST INSTALLATION, A SECOND IDENTICAL WINDOW WILL APPEAR, FOLLOW
4. Open the Oceanlog program and create a NEW dive log for yourself. Click on the icon to the right of the red [EXIT] square. This will separate your dive log from the sample diver's log.
5. Click on "DIVE" in the left hand column, you will get a window to "Add dive options"
6. Select the model of your dive computer from the drop-down list on the right of the window, then click [OK] for a download, or, select [Manual Entry Dive] to bring up a blank screen to manually enter all dive information. The window will minimize and a new pop-up window will appear with [Download Dive Data From.]. The computer will search for your USB to PC connection, follow the directions on the window to initiate a download.
• If your USB cable is connected you will get the window pictured below.
7. Follow the prompts from there to connect your Personal Dive Computer (PDC), extract the dives then save the dives to your PC.
To Uninstall USB Drivers
- Right Click START MENU.
- Click EXPLORE
- Scroll down to USB DRIVERS, click
- Scroll down to [USB Driver icon] and FTDIUIN.EXE, click.
- Disconnect USB Devices
- Double click [USB Driver icon], click, CONTINUE.
- Plug in USB cable, follow the prompts to re-install new USB Drivers.
**Your computer will automatically prompt, twice, to install new USB Drivers**
In the case you encounter errors, please follow the tutorials we have sent previously or contact me directly below via email and/or phone. I will do my absolute best to take care of your individual issues to your satisfaction.
After downloading the (FULL) version of Oceanlog or upgrading your older version of Oceanlog by using the (PATCH), complete the following steps below to extract information from your dive computer and transfer it into the Oceanlog program:
- Open the Oceanlog program by double-clicking the icon on your desktop.
- Create a NEW LOG (separating your dives from the Sample Diver log) by clicking on the [New Log] icon which is to the right of the red [Close Application] square.
- You will be asked to name the File, place anything but your name for this.
- You will be asked for the diver's name, enter your name.
The sub-window will close leaving you back at the [Personal Information] screen. Enter all of your personal information then:
- Click on [Dive], a new sub-window will appear saying "Please add new dive(s) before viewing further information"
- Click [OK]
- A second sub-window with (Dive Options) will appear, select the model of your computer form the dropdown list and click [OK].
- All windows will minimize and a new window will appear which is the (Download Tutorial).
Follow the directions on the tutorial with the following tips.
- Keep your PDC and USB cable disconnected at all times, until the point of downloading information form the PDC. After downloading and saving dives, immediately disconnect the PDC and USB cable. If they are left connected, they have the tendency to confuse your system and cause errors.
- Ensure you have the appropriate USB Drivers, 388K for Windows XP 32 bit, and 64 bit for Windows XP 64bit.
- Ensure a good connection between the USB cable and the PDC, turn the PDC upside down and inspect the connection between the three pins on the PDC and three pins on the end of the USB cable.
If you encounter any errors, such as "Error in Average Depth", "Runtime Error", "Time Out Error", or any other errors contact me immediately via phone or email. We will take care of errors for you on a case by case basis.
Thank you again for choosing Oceanic Worldwide.


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Quick Reference
(1610–74). Valencian painter of still lifes. In documents and earliest (1642) signed paintings, his surname appears 'Yepes'; from 1649 it was Latinized to Hiepes. As a painter of still life, and thus considerably below the esteem in which history painters and even portraitists were held in the 17th century, Hiepes was little noted by his contemporaries. A rare mention appears in 1655 when Valencia celebrated the second centenary of the canonization of S. Vincent Ferrer; the decoration of the convent of S. Domingo included highly praised paintings of fruit by Hiepes. His clients included the artisans and wealthy farmers of the Valencian region; his subjects run the gamut of themes found in 17th-century still-life painting: the sweets and dried fruits typical of the sophisticated compositions of Juan van der Hamen; the flowers and fowl painted by Flemish masters; kitchen scenes reminiscent of the Florentine Jacopo da Empoli (1551–1640); and still-life compositions in landscape settings.
From The Oxford Companion to Western Art in Oxford Reference.
Subjects: Art.
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I'm writing this as a self-professed Grammar Nazi.
I defy you to find a book without an error in it. I defy you, no matter how much you understand English (and yes, although I am all for learning and speaking and using other languages, this is about English), to write 400 pages and make no mistakes. I defy you to read, re-read, edit, revise, have others look at it, re-read again, and still not find errors in your manuscript. For example, in my last book, WISHFUL THINKING, I was at the galley-proof stage (the point where they send you your book the way it will appear on the page, usually a pdf file), and I still found 147 errors. I know. I counted. But there are degrees of errors, and I put it to you that most are forgivable.
A missing comma here or there shouldn't cause you to write an angry letter. In fact, I know some publishing houses that omit commas on purpose. It's the house "Style." Just yesterday I read that one house forbids their authors from using semi-colons. Their reasoning? That genre fiction is supposed to pull the reader in; semi-colons stop the reader and interrupt the flow (See how I did that there?). I have to admit that rule made me cringe. You can't ban semi-colons. That's like the time I was kicked out of textbook training when I was teaching because I wouldn't agree to disagree about what a verb is. But we are trying to make the writing accessible. Grammar and punctuation rules can fly out the window then.
I know I make errors when I write. Sometimes because I think too fast for my fingers to type ( I never had typing in school. Somehow I skipped that required class). I skip words, or put in part of a word (like par for part) that is a word and my brain, knowing what to expect, fills in the blank. Have you seen those Internet memes that tout your amazing abilities to decipher words written with jumbled inner spelling or numbers replacing letters or backwards? It's supposedly a sign of your intelligence. No, it isn't. It's your brain trying to make sense of what it sees and working the way it should.
Sometimes I spell things wrong. I have never been a speller. Spelling is not grammar. I could go on about the seven different pronunciations of "ough", the silent "b", or why "ghoti" spells "fish", but I've done that before. How the "t" in often was said, then silent, and now it's back. Or not. Both are standard. What kind of language allows you to do that anyway? English, that's what. I've always considered spelling a torture. When I write a novel I do look up every word I may have possible spelled wrong, but I may overlook some because I'm utterly convinced I have it right. And that's not even worrying about "pore" vs "pour", or "hear, hear" vs. "here, here" (By the way, those are the ones that throw me right out of a story--the homonyms used in place of the correct word).
Sometimes things are left out by the printer. In my second novel, my galleys contained a chapter that wasn't even from my book. Another time a chapter was repeated. I taught DANDELION WINE to my eighth graders. The books we used were missing a couple of paragraphs at the end of one of the chapters. That wasn't done by the author.
The errors I cannot forgive are content errors. When a character is a certain age, but that doesn't work out mathematically (Don't ask me why I catch math errors; I just do). When the character is a widow in one chapter and divorced a few chapters down. When the story is set in a certain year and then people or events are mentioned that couldn't have taken place in that year (unless it's alternate reality; then that's fine). I've seen these mistakes in books I've read.
And some of the mistakes are the readers'. I once used the word "posh" in a novel set in 1845. I knew the word wasn't in existence then (yeah, I look that sort of thing up), but it was close enough to the time period that I fudged it. Someone had to use it first, right? Well, a reader called me on it and gave me the "origin" of the word. It was that cute Internet story about the English traveling to India on a ship, Port Out, Starboard Home, so they'd know which side of the ship to have their cabins to avoid the sun. Only problem is that story's not true. I had a friend correct me on "if you think X, then you have another think coming." She wanted me to write "thing". Nope, sorry, that's wrong. (See what I did here with the commas--for effect) And just recently another friend pointed out I'd written "just deserts" wrong. Nope again. It is "just deserts", not "just desserts". And would you say, for example: "she is hungrier than me"? That would be incorrect.
And you see how I'm putting the quotes inside the punctuation? That's the British way, and frankly makes a helluva lot more sense than the American way, so I'm starting the trend. (In certain instances, like these.)
I just read an article about the physicist Paul Dirac. He had some quirks, but when he read WAR AND PEACE his only comment about he novel was that Tolstoy had made the sun rise twice in one day. (Mental Floss, Jan-Feb 2010). So you see, authors, editors, copy editors, translators (I read the German version of Harry Potter and they translated cat's whiskers as a mustache), they're all human. You may get a thrill at finding an error, but get over it. That's kind of petty. (I know, because I have to admit I get a thrill and feel superior when I find errors. I'm not proud of myself.).
Read the book and enjoy it. That's why we write. I won't even go into how ungrammatical speech is here.
--Gabi, who really doesn't proofread blog articles.
Books I'm reading now:
Vampire in Atlantis by Alyssa Day


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Ultimate Inspiration provides Australia's best range of promotional cooler bags. The perfect merchandise for any promotional giveaway - from corporate gifts to marketing tradeshows - these items are always appreciated by the recipient.
Custom make a promotional cooler bag that will provide lasting exposure for your brand. Emblazon your logo or message and have it taken everywhere the recipient goes – from the beach to the part and beyond!
Available at the most affordable prices and delivering across Australia, buy your promotional cooler bags online from Ultimate Inspiration.
P.O. Box 495
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Waynesburg University will host guest speaker Dr. Harry Gray Tuesday, March 29, at 7:30 p.m. in Alumni Hall as part of the Glenn A. and Jane L. Crosby Lecture Series. Admission is free, and the public is cordially invited to attend.
Gray is the Arnold O. Beckman professor of chemistry and the founding director of the Beckman Institute at the California Institute of Technology. Dr. Gray has published more than 850 research papers and 18 books related to chemical bonding, elements and the field of organic chemistry.
"Dr. Gray is a renowned and well-respected chemist," said Evonne Baldauff, chair of the Department of Chemistry and Forensic Science and associate professor of chemistry. "Having him visit campus and interact with our students is a fantastic opportunity. He is an engaging speaker, and I anticipate that those attending the Crosby Lecture will gain an understanding of the ways scientists are working to advance solar energy capture and conversion."
Gray's lecture, "The 21st Century Solar Army," will address the current trend of designing solar-driven molecular machines that could be used on a global scale to store solar energy. Since storing solar energy for use at night is a challenge in the industry, Gray will discuss what he and his fellow researchers have been doing to address the problem.
Gray has made inspirational contributions to the understanding of chemical bonding of metal complexes, mechanisms of inorganic reactions, spectroscopy and magneto-chemistry of inorganic compounds. He received the Wolf Prize in Chemistry in 2004 for "pioneering work in bioinorganic chemistry, unraveling novel principles of structure and long-range electron transfer in proteins." Gray is also the recipient of the National Medal of Science from President Ronald Regan in 1986.
The Glenn A. and Jane L. Crosby Lectures, funded by 1950 Magna Cum Laude graduates of Waynesburg University, Glenn A. and Jane Lichtenfels Crosby, bring to the University visiting scholars who are distinguished in their disciplines. During the visit, the scholars often interact with faculty, staff and students, giving guest lectures in classes, formal presentations and informal group talks. The event culminates in a final public lecture.
# # #
Ashley Wise, Assistant Director of University Relations
724.852.7675 or firstname.lastname@example.com


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Why Great Storytelling is the Real Viral Marketing And How a KaChing Button Can Make all the Difference
You've labored long and hard over your product or service. You've created a website to support your efforts. And you've got the right team in place to make it all happen. So you put out the press release announcing the new thing that you are so very proud of… and… crickets.
Why won't the media pay attention to you? Why aren't people flocking to purchase what you are certain is the best thing since sliced bread? And why isn't Google showing you any love?
The problem could be with your storytelling.
One of the biggest mistakes I see marketers make is that they try to create something that will go viral. But viral marketing isn't something you create. It's something that happens when you tell a story so compelling that others can't help but retell it. That is the essence of viral marketing.
Viral marketing happens when you tell a story so compelling that others can't help but retell it.
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Unless you are Apple Computer, there's no point in putting out press releases announcing your new CEO. No one really cares about that. What they care about is how your product or service will make their lives better. Will it help them save time or money? Will it entertain or inspire them? The bottom line is always WIIFM (What's in it for me?)
That's why your storytelling must be spot on and targeted at an audience that is most likely to enjoy, and then willingly share, your story.
When I released my book, KaChing: How to Run an Online Business that Pays and Pays, in 2010, I opted to create a device that I was certain would not only bring attention to my book, but also help people to remember me.
Inspired by Staples' "Easy Button" (That was easy!), I designed and manufactured the world's only KaChing Button. A green button with a dollar sign on top, when pressed the novelty device would play a cash register sound. It was the perfect tie-in with my book and we included the button in the cover design.
Editors and book reviewers receive way more books than they are able to read. By including a unique gadget (which cost me very little to manufacture) with a review copy of the book, I was able to tell a story that went beyond the book. Now, each KaChing Button owner became part of the story by having their own button. I guarantee you that the majority of the buttons I have sent out are sitting on people's desks and not in the junk drawer or trash bin.
The KaChing story got even more interesting as my team and I released an iPhone app based on the KaChing Button in 2011. Rejected by the Appstore reviewers for having minimal user functionality, I seized the opportunity to create a humorous short video addressed directly to Steve Jobs when he was once again acting CEO of Apple.
The story I told made the point that there were numerous apps available that had similar functionality. I knew this story would be of great interest to the app development community as many others were experiencing this same frustration with Apple's app approval process.
The result was a story which was picked up by major tech pubs and a video that was viewed tens of thousands of times the first week. Where others might have experienced rejection, I saw it as opportunity to tell a new story. As it turned out, it resonated and others were eager to retell the story. Oh, and the app was approved by Apple shortly thereafter.
You may have a great story to tell. But it may not be the right story. Or it may not be told to the right segment of your market. So step outside of the "features" box of your product or service. Instead, step into the "benefits" lane and try to look at what you are offering from the perspective of others. Ask yourself who the people are that might find a unique angle to your story.
In all likelihood, the greatest story you can tell isn't the obvious one. Search for THAT story because it's the one most likely to go viral.
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