text:
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I've lost my voice
I got to spend four days at Blissdom Canada last week and it was amazing!
I learned so much and my to do lists are now immeasurably long, but what I learned - gold.
Except this: Apparently stream of consciousness blogging is SO 2008. Oh. Crap.
What it really made me realize is that I need to figure out who I am (so philosophical!) My personal blog, this blog that I started over four years ago, it's floundering. I have no direction. The tone is nothing like it was four years ago which was a straight journal: Kiernan is eating solids! Kiernan slept through the night! etc etc etc
That tone no longer feels like what I want my blog to be, but I also miss having that record of milestones and stories for the twins. And I rarely write any more because nothing really feels right.
I have been trying out different voices in the last few months. Some I like, some ring untrue. Another clear nugget from this past week - BE AUTHENTIC. If what I write feels like I'm not being myself, I shouldn't post it.
Scott Stratten started off the conference with a very inspiring speech that was wonderful but left me a bit.... stressed. He told us to "only write amazing."
Thankfully I heard not everyone agrees, knowing full well that that might only happen twice a year. And maybe that's where I'm getting stuck "Why write if it isn't going to be amazing?"
They told us to try to suck less. To be aware that sometimes you will suck and to be ok with that, but that there are ways to put effort into sucking less. EDIT, go over and cut out the crap (which reminds me of a tip I once heard that suggesting cutting out the first and last paragraph of anything you write because they are probably unnecessary).
Suck less.
Be amazing.
Know your voice.
Be authentic.
Stay true to yourself and your brand.
Inspire your readers to connect with you.
Be creative.
No pressure or anything!
So I sit here and I wonder how to find the voice that feels real and right. I wonder how to define the purpose of Gliding Through Motherhood. Does Gliding Through Motherhood even apply anymore? How can I bring that name to a new place that is nothing about rocking babies?
I struggle with these questions. The writing that I do on other blogs is so clear - the topic and the voice. Here, I question most everything.
I welcome your feedback. Are the experts right? Do you want to only read well crafted posts and not the mindless ramblings of my mind? Have you noticed my attempts at different styles? Have they rung true? What are your favourite posts that I write. No holds barred - give it to me straight.
Because I need my voice back.

subset: commoncrawl


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ERIC Number: ED188879
Record Type: RIE
Publication Date: 1974
Pages: 6
Abstractor: N/A
Reference Count: 0
Geometry to Parallels. Geometry Module for Use in a Mathematics Laboratory Setting.
Brotherton, Sheila; And Others
This is one of a series of geometry modules developed for use by secondary students in a laboratory setting. The authors of this sequence of modules have chosen not to cover the initial basic postulates and theorems since they can be found in nearly every geometry text. Instead, a list of necessary postulates and their consequences is included. It is recommended that the individual instructor using this module sequence use a geometry text of his/her choosing to study the recommended postulates and theorems. After the postulates and theorems have been studied, attack the next module "Triangle Congruence." This module, therefore, gives the student an adequate experience in traditional Euclidean, deductive proof, and teachers should emphasize the nature and place of this power system in the development of geometry. (Author/MK)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: Regional Center for Pre-Coll. Mathematics, Denver, CO.
Note: For related documents, see SE 031 121-129 and ED 183 395-413.


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Big Game (2015)
Action, Adventure2015 Year 110 Mins 5.4 Imdb
Samuel L. Jackson, Onni Tommila, Ray Stevenson
A young teenager camping in the woods helps rescue the President of the United States when Air Force One is shot down near his campsite.
Big Game Movie Information
- Production Co: Subzero Film Entertainment
- Released: 26 June 2015
- Imdb Rating: 5.4
- Runtime: 110 Mins.
- Writer: Jalmari Helander, Jalmari Helander
- Director: Jalmari Helander
- Cast: Samuel L. Jackson, Onni Tommila, Ray Stevenson


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Karma wifi hotspot + 1GB data just $60 until December 7
The Karma wifi hotspot is one of my favorite gadgets. Not only is it beautiful, but it's super simple and just plain works. Karma provides a wifi connection for your devices when you're away from home or not near a free hotspot (e.g. Starbucks). Users prepay for data which doesn't expire and isn't wound up in a contract or monthly fees. Pay for data as you need it and you can hop online when you're in a pinch. Perhaps best of all, Karma encourages sharing your wifi with others, something it calls "social bandwidth". When other people join your hotspot, you both earn 100MB of free data.
Karma is typically $99 but, until December 7, has been marked down to just $59.99 including 1GB of data. You can add an additional 5GB of data for just $50 (regularly $70).
If you follow this link you'll receive an extra 100MB when you order your Karma.
Be sure to check the coverage map to ensure connectivity in the areas you frequent


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The chinese character of its name also was surprising for me.
PC taught me "百舌鳥. hundred tongue bird" derived from their varieties of singing sounds. I might as well check them with You-tube (♡^.^♡)
Sunday, December 25, 2016
My First Bird and first kind of Cookie;
15 comments:
- Sue (this n that) said...
Hello Miyako, thank you for your beautiful post. Pretty birds and those delightful field flower cookies... too good to eat perhaps!! Your Camellias make such a lovely picture.
Very best wishes for a Happy and Healthy New Year :D)
- December 26, 2016 at 3:51 AM
- Tamago said...
What an adorable little bird! I didn't know the name was related to their singing sound. I thought it was something to do with what they eat :-)
Those cookies are so cute. Too cute to eat! I've had cookie like that, only it didn't have flowers but just nuts. I think they were thin sliced almonds.
Pink camellias look fantastic under the blue sky! Have a wonderful new week, Miyako san xoxo
- December 26, 2016 at 8:24 AM
- Mariette VandenMunckhof-Vedder said...
Dearest Miyako,
Surprised that you got the very same Camellia in your garden as we have... Small world.
Lovely bird photos and indeed a sweet face.
- December 26, 2016 at 11:57 AM
Wonder how that would taste, a flower in a cookie! Camellia - we had a tree by our bedroom -when living in Southern California- (now we live in the North of the state) that started blooming when January 1 arrived. Needless to say I love these flowers! And thanks you much for sharing these with ALL SEASONS!
All the best to you and your family for the New Year, Myako! Am glad we got in contact this year:)
- December 27, 2016 at 1:12 PM
- Jedidja said...
Dear Mikayo, I love the cookies. So nice. The bird I've never seen. Briljante photgrapy. Very nice. May Your Year 20017 also will be filled with Happiness and Health.
- December 28, 2016 at 4:54 AM
- eileeninmd said...
Hello Miyako, the Shrike is an awesome bird. Great photos. The pink camellias are lovely. Beautiful post.
Enjoy your day and the weekend ahead. I wish you all the best in 2017, Happy New year!
- December 29, 2016 at 9:59 PM
- Kelleyn Rothaermel said...
Lovely bird and images! thank you for sharing! Happy New Year!
- December 30, 2016 at 12:33 PM
- Kristin Aquariann said...
I am intrigued by those cookies! And wow, what pretty petals your camellia has. Happy New Year!
- December 30, 2016 at 9:00 PM
- Sussi said...
wonderful! Happy new year 2017 to you and your family!
- December 30, 2016 at 10:13 PM
- Michelle said...
I must say I like those cookies. Very interesting! Thanks for linking up today!
- December 31, 2016 at 3:18 AM
- Villrose said...
So sweet :)
Happy New Year!
- December 31, 2016 at 4:08 AM
- Ingmarie We said...
Very lovely bird- and flowerphotos. Happy New Year.
- December 31, 2016 at 9:06 PM
- Rambling Woods said...
Happy New Year dear Miyako! I love the bird and wonderful cookies... Michelle
- January 1, 2017 at 12:48 PM
- Nick V. said...
What lovely camellias!
Thanks for joining us on the Floral Friday Fotos meme.
- January 5, 2017 at 8:54 PM
- Sallie (FullTime-Life) said...
The bird is so sweet -- this is the first time I've seen or heard of this bird! Perhaps it is only local to Japan? The flowers are beautiful. They do look like what we call camellias, which we used to grow in Oregon. It is great to have their color in winter time!
- January 6, 2017 at 10:03 AM


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Do you have the desire to impress your family and friends with your one-of-a-kind craft projects? Perhaps you want to make something you have never tried before so you can display it in your home. There are a lot of really cool ideas out there in the crafting world. Continue reading for excellent information.
Do you need a cool place for locating materials? There are lots of online stores that have major savings on these items. Do a quick Internet search to find the best deals on your crafting materials. Many of these places also offer free shipping that will help save additional money.
Using old newspaper on your craft table will help with any mess you might create. Once you are done with your projects, you can throw away the newspaper and not have to worry about trying to take care of any issues.
Craft projects can be many different things. Any disposable paper goods are great choices. You can even use paper rolls from your bathroom. You can also use newspapers or magazines. Take a moment to think about what you can do with an item before just throwing it away.
Look on the Internet for art project ideas. If you are looking for new craft projects, there are a lot of websites where you can get ideas. Any sort of project for any age can be found.
Take the time to organize your supplies. While you can store the things you need in a number of different ways, you need to find the one that suits you best. This will ensure that you can find the supplies you need, and it also helps you work faster. This will also allow you to easily see exactly what is available to you.
Clean your finished mosaic with glass cleaner. The mortar powder is hard to get out any other way, and you want to avoid powder gumming the finish of your finished piece.
Arts and crafts activities are enjoyable to do with children of any age. If you have a group of kids consider a project that they will enjoy. If you cannot come up with an idea, ask someone or look online for inspiration.
If you want to learn to oil paint, grab a canvas. Don't worry, if you make a mistake, you can simply paint over the canvas. Oil is adaptable and the extra pain coats won't harm the surface. In fact, you might even realize incredible depth doing this.
Peanut Butter
If you want to make bird feeders with the kids, get a pine cone. Then, cover it with peanut butter. Roll the pinecone in the peanut butter; just make sure it's still sticky. The seeds will stick to that peanut butter. You can finish by attaching a string and hanging it up to see birds feast on it in a tree you like.
Double check to see that you have all that you require prior to starting any project in arts and crafts. You wouldn't want to start doing something and realize you don't have the things you need. Create a list and see if you have what you need or if you have to buy anything.
Instead of buying presents, make them. Personalize each to make it more special. Many people like homemade gifts better than ones from the store, and you save a ton of cash each year as well.
Etsy is a great website for crafters. There are lots of crafts you can buy or get ideas from. You can also list your projects in order to make a bit of extra cash.
You can put an ad on a website for craft freebies. You could be stunned at the discoveries you make! Someone out there is discarding the very items you want, you can probably get them for free.
You want to ensure you have allotted a proper amount of needed time for your art projects. You will not get good results if you rush yourself. You will get high quality only if you spend time and pay attention to it. If you did not devote the right amount of time to a project, it will be evident in the outcome. Set aside ample time for every project, and the difference will stand out to you and everyone else.
Check Online
Check online for deals on supplies. You can get good deals on the Internet. Brick and mortar retailers in your community might not have exactly what you want, but websites have full selections. Be sure to check online and at your local retailers to compare prices.
Some retailers offer free crafting pamphlets. When you are in a craft store, make sure to seek these informational pamphlets. You can usually find them on hooks throughout the store. All of the supplies you need for the project should be found nearby to the pamphlet.
Create items you can use around your home. You can make things to decorate your home, such as flower pots, picture frames or even cushions. They also make excellent gifts for friends and family alike.
Simple Projects
Although the art of sewing is not practiced much anymore, there are many simple projects you can use as a learning experience. Start with simple projects and always use fabric that you love. Use a simple pattern and create a useful piece.
If you're wondering how you should organize your crafting space, think about organizing by the type of project(s) you make and the supplies you need. Try saving as much time as possible by organizing yourself properly. If some materials that are used together are on hand, make sure they are kept close together.
Your kitchen is filled with cheap and fun supplies if you know where to look. A few paper plates, some uncooked pasta, glue and paint are all you need to turn an afternoon into an art fest. You could for instance have your children decorate objects by gluing the pasta and adding some paint.
As mentioned earlier, there are a great number of different things you can make with arts and crafts. It's easy to carry out a project that is basic or fancy, and there's so much that can be learned about whatever is being made. Always use the tips that you now know in order to make great art projects.


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Cialis is a very popular med used for treating impotence and erectile dysfunction disorders. This drug has attained significant prominence very soon upon its inception as large number of men on a global scale began using the drug for achieving a better erection. It has the capability of boosting erection by relaxing the muscles in the walls of blood vessels and increases the blood flow towards the reproductive organs.
This enhanced flow of blood to the genitals is what helps men in gaining a strong erection which could last for quite a long time. However, you need to be certain if you are eligible to take Cialis as this drug is bound to affect your health due to its possible side effects. Also, you need to know the administration of this medicine properly so as to avert any drug interactions. If you are not aware of the interactions and side effects and if you did not know how deadly they could be, then reading this blog will be helpful for you.
It is a medication that is designed specifically for the purpose of improving erection in men and helping them become sexually stronger. This drug with its essential ingredients called Tadalafil plays a prominent role in bringing erection. So, men if you want to have a firm phallus, then this drug is the only way to go. Howbeit, with its profound benefits, it could also be dangerous for you. You might know that Cialis can give you a powerful erection and the effects could last in the body for about 36 hours or more. But, there are also chances that it can deteriorate your health condition by causing side effects or by resulting into drug interactions. You can protect yourself from the harmful effects of this medication by carefully understanding its method of working and by knowing its side effects and interactions.
Cialis side effects
Cialis in addition to boosting erection also has the potency to cause certain side effects in the body. If you notice any signs of allergic reactions like hives, swelling of the mouth, face, tongue or throat, consult a physician immediately in order to avert untoward consequences. You need to stop using Cialis and opt for emergency consultation if you notice any of the following conditions:
- A painful erection or an erection that could last longer than four hours
- Symptoms of heart attack like chest pain
- Change in vision or sudden loss of vision
- Ringing in the ears
- Seizure
- Uneven heartbeats
Drug interactions with Cialis
Intimate your doctor of all the meds you are taking so as to let the doctor analyze if Cialis would be the right choice of ED med. Do not use this pill if you are taking any
- Seizure meds
- Antiviral meds for treating HIV or AIDS
- Antifungal medicine
- Drugs that treat high blood pressure or prostate disorder


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Now, there are some do it yourself deep carpet cleaning methods, but hiring professional carpet cleaning Killeen TX ensures a thorough cleaning by knowledgeable professionals, cutting down on the time and effort you have to put forth. Professional cleaning can remove deep stains and odors, restoring the look of your carpets and extending their life expectancy.
Modern houses typically contain have at least some carpet. Long past is the era when hardwood floors and rugs were the rule. Some houses still feature this rustic element; however, for most households, carpets are far more practical, providing warmth and decorative value. Some houses contain a mix of flooring types; others consist of wall-to-wall carpets. Carpets are an expensive investment.
Add in the cost of installation and the costs begin adding up. That is one good reason why you want your carpets to last as long as possible. Carpet replacement is an eventual reality. However, you can avoid early replacement by ensuring your carpets last the typical 5 to 10 years, longer for rooms with low traffic. Attention to care and maintenance tasks, such as regular vacuuming and immediate cleaning of stains and spills are both important factors in carpet care. Deep cleaning, however, is just as vital, and should be performed every year or two and more frequently in areas where heavy soiling and staining occur due to heavy traffic.
Vacuuming by itself does not ensure clean carpets in the end. Given time, frequent use and carpet traffic eliminates the possibility that a vacuum will restore the freshness and beauty of a carpet. Once vacuuming begins to fail, it is time to deep clean your floors. Deep cleaning should occur on a regular basis, about once a year or every two years, and even more if needed. There are a handful of indicators that will tell you it is time for deep carpet cleaning.
- Matted carpet fibers
- Sticky to the touch
- Color change due to a buildup of dirt and grime
- Dirt buildup around the base of any furniture
- Carpet releases dust
If you answered yes to any of these questions, it is time to consider deep carpet cleaning Killeen TX. The advice below will help you to restore your carpet's beauty and cleanliness, eliminating spots and stains, as well as odors, allergens, and other unwanted and unsightly nuisances.
Before You Clean
- Test an easily hidden section of your carpet to make sure your cleaning agent will cause no damage or discoloration. Apply the cleaner to the carpet and blot it with a white towel. If no noticeable harm occurs and no color bleeds onto the towel, you are ready to clean your carpet.
- Remove all of the furniture you can from each room to be cleaned. Cover the legs or bases of remaining furnishings with protective film to prevent damage.
- Always read the directions on any cleaning agent and be sure to carefully follow those instructions.
Killeen TX Carpet Cleaners
- Use single strokes and light pressure when using a carpet-cleaning machine.
- If the carpet cleaner gets on any of your furniture, clean it up immediately to avoid damage or staining.
- Fluff the carpet pile back into place after cleaning the carpet.
- Open all doors and windows to properly ventilate the room, speeding the carpet cleaning Killeen TX drying.
- Never walk on newly cleaned carpets or return furniture to the room until the carpet has fully dried.
Deep carpet cleaning is time consuming, and requires much energy, and much attention. There are some expenses involved to make sure you have the equipment and cleaners to complete the task. In this day and age, with work, stress, and life in general, few people have the time, energy, and strength to clean their own carpets. Hiring a professional carpet cleaning in Killeen TX is the better option. Professional cleaners will use the proper equipment and quality products, and they possess the knowledge and training to do the job. Additionally, because carpet cleaning is the only thing we do, we do have the time and energy to get the job done. Leave the carpet cleaning to us so you can enjoy things that are more important. Killeen carpet cleaning is worth the extra expense, making sure your carpets are clean, beautiful, and durable.


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- Celebrations
- How-To's
- Recipes
- Seasons
- Organizing
- Community
- I'm Doing...
- About Me/Contact
Gourd Jack-o-lanterns! AND Gourd Ghost Pinatas!Submitted by Pam on Wed, 09/07/2011 - 18:09
Sharing a couple new ideas I came up with for playing with gourds!
This one - my totally cool jack-o-lantern face - could also be drawn onto a fresh pumpkin! Just use sharpies and set aside a little quiet time to doodle to your heart's content.
Definitely will be decorating fresh pumpkins with doodles - they will last a LOT longer than they do when cut!
Even fresh gourds in weird shapes are good candidates! Think about it!
A Little Guide to Fall Crafts on Gingerbread Snowflakes.Submitted by Pam on Sat, 09/03/2011 - 21:33
In preparing for our crafty day at the Pumpkin Patch, I put together a handout for visitors to guide them to on line tutorials for fall related crafts.
I thought some of you that are new to my blog might appreciate this easy way to find fall crafts!
And don't forget to check out my Pinterest board - Celebrations and Seasons for more of my favorite fall crafts from the blogisphere!
Happy HalloweenSubmitted by Pam on Mon, 10/25/2010 - 15:42
Diane and Mike! Pure "vintage" Halloween!
Costumes were always simple and inexpensive. Diane is wearing a little dress/apron I made her and Mike his very Raggedy Andy cords and shirt. All that was needed - a couple of yarn wigs and a little work with eyebrow pencil!
(Mike hated the wig and nearly destroyed it before we plopped it on his head and grabbed this shot! Diane, of course, was MUCH better behaved.
I am wishing you all a Happy Halloween!
Making Ghostly Trick-or-Treaters and Glowing Goblin GhostsSubmitted by Pam on Thu, 10/14/2010 - 18:35
How to make table top ghosts - er - trick-or-treaters.
Note: My spooky friends are designed to haunt a table or mantle or peek out from a window sill rather than hang. The tallest is 16" and the littlest fellow is 6".
With care in packing, they can be saved from year to year. I still have two that are over 15 years old!
You will need:
Cheese cloth or gauze fabric
A Ghostly Tale and a Giveaway!Submitted by Pam on Wed, 10/13/2010 - 17:12
Spooky! Spooky! Spooky!
My little spook is actually two spooks - one spook made using gauze stiffened with Plaid Stiffy and another spook made using cotton broadcloth and Plaid GloAway Glow-in-the-Dark Gel.
When the GloAway spook is tucked inside the gauze spook you get a ghostly, three dimensional, semi transparent ghost! When the lights are turned out!


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Vivo Alert is excited to announce that we are a sponsor of the 2016 Walk to End Alzheimer's. On October 8th we will have a table at the walk where we will be educating walkers on the benefits that Vivo Alert provides the families and persons dealing with Alzheimer's. Please come out and support the Alzheimer's Association.
When creating Vivo Alert, Tyler, one of the founders, wanted to create a tool that helped families and caretakers who were caring for a person with dementia and Alzheimer's. Having both his grandmothers die from the deadly disease, he saw how long it could take to locate a person who wanders off due to the confusion set in from their disease. Vivo Alert makes it easier to quickly notify caretakers if a person with Alzheimer's has wandered off.
We hope that you'll support the Walk to End Alzheimer's along with us. You can do so by creating a team to walk, sponsoring the walk, or donating to help us find a cure for this horrible disease. Check out their website to learn more!


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Figure 9 : An electron micrograph of a section in the liver of metalaxyl treated group II
showing hepatocytes with condensed heterochromatin nuclei (N) and irregular nuclear
envelop (arrow).
The cytoplasm contains electron lucent area (*), mitochondria (m), lipid droplet (L) and rough
endoplasmic reticulum (r). Apoptotic nucleus (n) is also seen [Mic. Mag ×5000].


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Yup, I said it, the week went well, the week ended well and I'm actually really starting to feel semi human again – without it being a feat of epic proportions.
I survived surgery on Monday and while that's still an 'in limbo' status, the actual surgery aspect of it was a giant check in the list of shit to concur.
I fostered new connections that I made and I was also able to be a support person for someone, for once in too long that I can remember, I was able to give something back.
I mustered up any lingering doubt that the soon to be ex has any redeeming value and handed off a stack of papers supporting criminal acts to the same judge that married us. Unlike other big steps I've taken away from the shit storm, I was absolutely content with this.
I honestly don't know if the DA will do anything, I've little faith is the judicial system that's bought and sold in Lancaster County. The whole victim rights and victim advocacy seems more an empty title bestowed than an actual reality.
This is why I have a lawyer, they seem to respond better when the letters ESQ follow something. As I said, bought and sold.
I had something else go in my favor today and that was also good news.
Is the closure of this I've chased through depression, anxiety, fear… is it becoming something that could happen?
It's been so long since I've known what being ok, let alone happy could feel like. Everything has been a bloody fucking forced act of just getting to tomorrow…
It's early, but I haven't had more than a handful of days at any given time that didn't feel like it was work, or me putting on a face that I'm supposed to have because society may not get that timelines don't apply to abuse the same way they may to a more traditional aka acceptable loss.
Maybe I needed him to show his true colors while I was facing illness and surgery to accept he's a shitbag… as though anything else was not valid enough because it was held to my own subjective interpretations. Who knows.


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Our Charcoal Linen Cushions are by House Doctor in Denmark. Made from 100% linen these cushions are supersoft with zip closure and duck feather filled pad.
We also have a larger pale grey version here. Mix with our co-ordinating White Linen Cushions.
50cm x 50cm
100% Linen - Machine Washable cover
Standard Delivery £5.95
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text:
Unlawfully in a Dwelling (Offence)
|Unlawfully in a Dwelling
|s. 349 of the Crim. Code
|Election / Plea
|Crown Election
summary proceedings must initiate within 6 months of the offence (786(2))
|Prov. Court
Sup. Court w/ Jury (*)
|Types of Release
|Release by Officer, Officer-in-charge, or Judge
|Summary Dispositions
|Avail. Disp.
|Discharge (730)
Suspended Sentence (731(1)(a))
|six months jail and/or a $5,000 fine
|Indictable Dispositions
|Avail. Disp.
|same as summary
|10 years incarceration
|Offence Elements
Sentence Digests
Offences relating to unlawfully in a dwelling are found in Part IX of the Criminal Code relating to "Offences Against Rights of Property".
|Crown Election
|Defence Election
s. 536(2)
|s. 349 [unlawfully in a dwelling]
|Hybrid Offence(s)
|Yes, if Crown proceeds by Indictment
Offences under s. 349 are hybrid with a Crown election. If prosecuted by indictment, there is a Defence election of Court under s. 536(2).
|Attendance Notice
Without Arrest
s. 496
Without Arrest
s. 497
|Release By
Arresting Officer
On Attendance Notice
s. 497
|Release By
On a Promise to Appear
Undertaking or Recognizance
s. 498
|Release By
a Judge or Justice
on a PTA, Undertaking or Recog.
s. 515
|Direct to Attend
for Fingerprints, etc.
Identification of Criminals Act
s. 2 ID Crim. Act
|s. 349
When charged under s. 349, the accused can be given an attendance notice without arrest under s. 496 or a summons. If arrested, he can be released by the arresting officer under s. 497 on an attendance notice or by an officer-in-charge under s. 498 on a promise to appear or recognizance. He can also be released by a justice under s. 515.
If police decide to bring the accused before a Justice pursuant to s. 503, there will be a presumption against bail (i.e. a reverse onus) if the offence, prosecuted by indictment, was committed:
- while at large under s. 515 [bail release], 679 or 680 [release pending appeal or review of appeal] (s. 515(6)(a)(i));
- "for the benefit of, at the direction of, or in association" with a criminal organization (s. 515(6)(a)(ii));
- where the offence involved a firearm, cross-bow, prohibited weapon restricted weapon, prohibited device, ammunition, prohibited ammunition or explosive substance, while the accused was subject to a prohibition order preventing possession of these items (s. 515(6)(a)(viii)); or
- where the accused is not "ordinarily a resident in Canada" (s. 515(6)(b)).
A peace officer who charges a person under s. 349 of the Code can require that person to attend for the taking of fingerprints, photographs or other similar recordings that are used to identify them under the Identification of Criminals Act.
Publication Bans
For all criminal or regulatory prosecutions, there is a discretionary general publication ban available on application of the Crown, victim or witness to prohibit the publishing of "any information that could identify the victim or witness" under s. 486.5(1) where it is "necessary" for the "proper administration of justice". Other available publication bans include prohibitions for publishing evidence or other information arising from a bail hearing (s. 517), preliminary inquiry (s. 539) or jury trial (s. 648). There is a mandatory publication ban in all youth prosecutions on information tending to identify young accused under s. 110 of the YCJA or young victims under s. 111 of the YCJA.
Offences under s. 349 are designated "serious personal injury" offences under s. 752(a) only if it has a maximum penalty of 10 years incarceration or more and involves "use or attempted use of violence against another person" or "conduct endangering or likely to endanger the life or safety of another person or inflicting or likely to inflict severe psychological damage on another person".
See below in Ancillary Sentencing Orders for details on designations relating to sentencing orders.
Offence Wording
Being unlawfully in dwelling-house
349. (1) Every person who, without lawful excuse, the proof of which lies on that person, enters or is in a dwelling-house with intent to commit an indictable offence in it is guilty of an indictable offence and liable to imprisonment for a term not exceeding ten years or of an offence punishable on summary conviction.
(2) For the purposes of proceedings under this section, evidence that an accused, without lawful excuse, entered or was in a dwelling-house is, in the absence of any evidence to the contrary, proof that he entered or was in the dwelling-house with intent to commit an indictable offence therein.
R.S., 1985, c. C-46, s. 349; 1997, c. 18, s. 21.
Proof of the Offence
Proving unlawfully in a dwelling under s. 349 should include:[1]
- ↑ R v Payne, 2007 CanLII 36002 (NL PC), [2007] N.J. No. 303 (P.C.)
Interpretation of the Offence
The offence can be committed in two ways, either by "entering" or "being in" a dwelling-house without a lawful excuses with the intent to commit an indictable offence.[1]
The mens rea is made out where 1) there is a general intent to enter the dwelling-house without lawful excuse,[2] and 2) the specific intent to commit an indictable offence.[3]
The crown must prove an entry and and intent to commit an indictable offence therein.[4]
The presumption under s.349(2) is a mandatory inference.[5] Once the actus reus is proven that the accused was in the dwelling the mens rea is presumed.[6]
Where the accused is found to have gained entry into a dwelling house through an open door, the offence overlaps with break and enter.[7]
- ↑ R v Beyo 2000 CanLII 5683, 144 CCC (3d) 15 (ONCA)
- ↑
R v Ellis, 2012 CanLII 62646 (NL PC), [2012] N.J. No. 355 (P.C.) ("the first element of the offence [of unlawfully being in a dwelling-house] that must be proven by the Crown is that the defendant actually entered the [complainant's] home.")
- ↑
see R v Nagy, (1988), 45 CCC (3d) 350 (Ont. C.A.)(*no CanLII links)
R v Beyo, 2000 CanLII 5683 (ON CA)
R v E(S), 1993 CanLII 3410 (NWTCA)
- ↑ R v Austin, [1968] SCR 891, 1968 CanLII 94 (SCC)
- ↑ R v Nagy
- ↑ R v Atkinson, 2012 ONCA 380 (CanLII), [2012] O.J. No. 2520 (C.A.), at para 97, ("from evidence of the actus reus, the trier of fact presumes the mens rea, absent evidence to the contrary.")
- ↑
R v Johnson, 1977 CanLII 229 (SCC), [1977] 2 SCR 646
R v Wiens, 2013 ABPC 15 (CanLII)
Participation of Third Parties
Testimonial Aids
Certain persons who testify are entitled to make application for the use of testimonial aids: Exclusion of Public (s. 486), Use of a Testimonial Screen (s. 486), Access to Support Person While Testifying (s. 486.1), Close Proximity Video-link Testimony (s. 486.2), Self-Represented Cross-Examination Prohibition Order (s. 486.3), and Witness Security Order (s. 486.7).
A witness, victim or complainant may also request publication bans (s. 486.4, 486.5) and/or a Witness Identity Non-disclosure Order (s. 486.31). See also, Publication Bans, above.
On Finding of Guilt
For serious personal injury offences or murder, s. 606(4.1) requires that after accepting a guilty plea, the judge must inquire whether "any of the victims had advised the prosecutor of their desire to be informed if such an agreement were entered into, and, if so, whether reasonable steps were taken to inform that victim of the agreement". Failing to take reasonable steps at guilty plea requires the prosecutor to "as soon as feasible, take reasonable steps to inform the victim of the agreement and the acceptance of the plea" (s. 606(4.3)).
Under s. 738, a judge must inquire from the Crown before sentencing whether "reasonable steps have been taken to provide the victims with an opportunity to indicate whether they are seeking restitution for their losses and damages".
Under s. 722(2), the judge must inquire "[a]s soon as feasible" before sentencing with the Crown "if reasonable steps have been taken to provide the victim with an opportunity to prepare" a victim impact statement. This will include any person "who has suffered, or is alleged to have suffered, physical or emotional harm, property damage or economic loss" as a result of the offence. Individuals representing a community impacted by the crime may file a statement under s. 722.2.
Sentencing Principles and Ranges
Maximum Penalties
|Maximum Penalty
|s. 349 [unlawfully in a dwelling]
|Summary Election
|six months jail and/or a $5,000 fine
|s. 349 [unlawfully in a dwelling]
|Indictable Election
|10 years custody
Offences under s. 349 are hybrid. If prosecuted by indictment, the maximum penalty is 10 years incarceration. If prosecuted by summary conviction, the maximum penalty is six months jail and/or a $5,000 fine.
Minimum Penalties
These offences have no mandatory minimum penalties.
Available Dispositions
s. 730
s. 731(1)(a)
s. 731(1)(b)
s. 718.3, 787
|Custody and
s. 731(1)(b)
|Custody and
s. 734
Sentence (CSO)
s. 742.1
|s. 349
|s. 349
If prosecuted by summary conviction, all dispositions are available.The judge may order a discharge (s. 730), suspended sentence (s. 731(1)(a)), fine (s. 731(1)(b)), custody (s. 718.3, 787), custody with probation (s. 731(1)(b)), custody with a fine (s. 734), or a conditional sentence (s. 742.1).
Offences under s. 349 are ineligible for a conditional sentence order, when prosecuted by indictment, as the offence is enumerated as ineligible under s. 742.1(f).
Consecutive Sentences
There are no statutory requirements that the sentences be consecutive.
In Newfoundland and Labrador, sentences range from a low end of 2 to 4 months to an upper end of 12 months.[1]
- ↑
R v Pardy, 2016 CanLII 24209 (NL SCTD), at para 9
Ancillary Sentencing Orders
Offence-specific Orders
|DNA Orders
|s. 349
|Weapons Prohibition Orders
General Sentencing Orders
|Non-communication order while offender in custody (s. 743.21)
|The judge has the discretion to order that the offender be prohibited "from communicating...with any victim, witness or other person" while in custody except where the judge "considers [it] necessary" to communicate with them.
|Restitution Orders (s. 738)
|A discretionary Order is available for things such as the replacement value of the property; the pecuniary damages incurred from harm, expenses fleeing a domestic partner; or certain expenses arising from the commission of an offence under s.402.2 or 403.
|Victim Fine Surcharge (s. 737)
|A mandatory surcharge under s. 737 of 30% of any fine order imposed, $100 per summary conviction or $200 per indictable conviction. If the offence occurs on or after October 23, 2013, the order is discretionary based on ability to pay, and the minimum amounts are smaller (15%, $50, or $100).
General Forfeiture Orders
|Forfeiture of Proceeds of Crime (s. 462.37(1) or (2.01))
|Where there is a finding of guilt for an indictable offence under the Code or the CDSA in which property is "proceeds of crime" and offence was "committed in relation to that property", the property shall be forfeited to Her Majesty the Queen on application of the Crown.
|Fine in Lieu of Forfeiture (s. 462.37(3))
|Where a Court is satisfied an order for the forfeiture of proceeds of crime under s. 462.37(1) or (2.01) can be made, but that property cannot be "made subject to an order", then the Court "may" order a fine in "an amount equal to the value of the property". Failure to pay the fine will result in a default judgement imposing a period of incarceration.
|Forfeiture of Weapons or Firearms (s. 491)
|Where there is finding of guilt for an offence where a "weapon, an imitation firearm, a prohibited device, any ammunition, any prohibited ammunition or an explosive substance was used in the commission of [the] offence and that thing has been seized and detained", or "that a person has committed an offence that involves, or the subject-matter of which is, a firearm, a cross-bow, a prohibited weapon, a restricted weapon, a prohibited device, ammunition, prohibited ammunition or an explosive substance has been seized and detained, that the item be an enumerated weapon or related item be connected to the offence", then there will be a mandatory forfeiture order. However, under s. 491(2), if the lawful owner "was not a party to the offence" and the judge has "no reasonable grounds to believe that the thing would or might be used in the commission of an offence", then it should be returned to the lawful owner.
|Forfeiture of Offence-related Property (s. 490.1)
|Where there is a finding of guilt for an indictable offence, "any property is offence-related property" where (a) by means or in respect of which an indictable offence under this Act or the Corruption of Foreign Public Officials Act is committed, (b) that is used in any manner in connection with the commission of such an offence, or (c) that is intended to be used for committing such an offence". Such property is to be forfeited to Her Majesty in right of the province.
See Also


text:
Essen Haus
Location: Essen
Price: SOLD
Rental Yield: 6.89%
Mortgage included: Yes
Units: 16
Solid performing investment with exceptional Mortgage Terms - 1.85% fixed for the next 10 years
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Key Investment Features
- 16 units
- Over €364,000 of the mortgage repaid by the rent over the next 10 years – average €36,400pa
- 80% loan to value mortgage of €950,000 with the lowest interest rate of 1.85% fixed for the next 10 years
- Good liquidity. Mortgage repayments account for 63% of the rental income.
- Non-recourse to the investor. No personal guarantees required.
- Mortgage provided by a leading German bank


text:
Now that we've got that out of the way, I am ready to admit that I do keep up with my exes. I've remained friends with most of the men I've even had so much as a crush on. I'm not going to be mean. They are suffering enough not having me in their lives... or that's what I like to pretend. Today during weekly girl time, the subject came up of looking at exes on the internet. Whether its Google search, MySpace, Facebook, etc., the question was why? Why would anyone search for someone online that they no longer have a relationship with? What can you possibly want to know about someone who broke your heart?
The truth is that I've wished them all well. One of the girls laughed when I said that, but it's true. In any relationship that doesn't work out I am always the first to offer the best to the man who is walking away with a big ass piece of my heart, most of my trust, and a good portion of my self esteem. I hope you find what you're looking for. I want you to be happy. I want you to know that I loved you and part of me always will. You deserve the very best that life has to offer, (and when you get all of those things....I hope your life sucks).
I'm not a mean person at heart. Its not like I want you to suffer a debilitating illness and I certainly don't want bad things to happen to your children. However, I hope that your life sucks at least a little because we aren't together. I want you to fall in love. Love is an amazing feeling and everyone should have that. Once you fall in love again, I hope that the hurt I felt is somehow returned to you. Maybe it could be in the form of the woman you love giving you a blazing red rash on your genitals. That would be great. If it burns when you pee I hope you think to yourself, "Angie Whatevermylastnameis wouldn't have given me the clap."
Of course these things are silly and immature. I never claimed to be perfect. I have feelings too. I don't retaliate, but I reserve the right to be really hurt. We agreed today that although we outwardly say nice things or throw out the occasional "oh well" or "whatever" with regard to the lost love.. inside most of us are the same. It sucks. Sometimes that sucking feeling comes out in the form of an understanding smile, a few kind words, and a secret desire to find out via Facebook that they tragically lost their testicles in a bizarre hedge clipper accident.
But mostly I'm nice.


text:
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- How Do I Get A New Texas License?
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- About TSBDE
Licensure for Foreign Educated Graduates
General Qualifications for Licensure
- Be at least 21 years of age.
- Pay all required fees. There is no application fee for military active duty, retirees, military active duty spouses.
- Submit an application for licensure.
- Provide information and documents as requested by the TSBDE.
Requirements for Licensure of Foreign Educated Dentists
- Be a graduate of a dental school, and
- Successfully pass the Joint Commission on National Dental Examination (Parts I and II). Contact the National Board at 800-232-1694 or visit http://www.ada.org/en/jcnde/examinations/ for fee information.
- Successfully complete training in an American Dental Association (ADA) approved specialty education program that is accredited by the Commission on Dental Accreditation that consists of at least two years of training as specified by the Council on Dental Education. Please contact the school for fee information. Click here to view a list of specialty programs recognized by the American Dental Association and the TSBDE.
Recognized Specialties: Endodontics, Periodontics, Oral and Maxillofacial Pathology, Oral and Maxillofacial Surgery, Oral and Maxillofacial Radiology, Orthodontics and Dentofacial Orthopedics, Pediatric Dentistry, Dental Public Health, or Prosthodontics.
Programs Not Accepted/Not Recognized by the Texas Dental Board include:
General Practice Residency (GPR) will not be recognized in lieu of completing a Regional Clinical Examination.
Advanced Education in General Dentistry (AEGD) will not be recognized in lieu of completing a Regional Clinical Examination.
- After completing an ADA CODA-accredited specialty residency education program and NBDE Part I and II, foreign graduates may request approval from the TSBDE to take a general dentistry regional clinical examination.
To Request Approval to Take a Regional Examining Board:
- Submit the Request for Regional Examining Board Approval Form. Click here to download the Regional Board Request Form.
- Submit proof of graduation from a dental school. (Translated to English if in another language.)
- Submit proof of graduation from an ADA CODA-accredited two-year specialty training program.
- Proof of completion of the NBDE Part I and II scores.
- The TSBDE charges no fee to request permission to take a clinical examination.
Regional Clinical Examining Boards
Below is a list of the Regional Clinical Examining Boards that the TSBDE recognizes. Contact each board for examination fees.
Western Regional Examining Board (WREB)
Website: www.wreb.org
Phone: (602) 944-3315
General Dentistry Clinical Examination results must be dated within five years. The perio and prosthodontic components must be taken.
Central Regional Dental Testing Service (CRDTS)
Website: www.crdts.org
Phone: (785) 273-0380
General Dentistry Clinical Examination results must be dated within five years.
Commission on Dental Competency Assessments (CDCA) (Formerly NERB)
Website: www.cdcaexams.org
Phone: (301) 563-3300
General Dentistry Clinical Examination results must be dated within five years. Perio component must be taken.
Southern Regional Testing Agency (SRTA)
Website: www.srta.org
Phone: (757) 318-9082
General Dentistry Clinical Examination results must be dated within five years. Perio component must be taken.
Council on Interstate Testing Agencies (CITA)
Website: www.citaexam.com
Phone: (919) 460-7750
General Dentistry Clinical Examination results must be dated within five years. Perio component must be taken.
Application and Supporting Document Requirements
Foreign graduates apply for a license using the Licensure by Examination Application.
Dental Licensure by Examination Application.
Application Fee. U.S. Military Active Duty, Veterans, and U.S. Military Active Duty Spouses do not pay an application fee.
2x2 passport photo (photo copies will not be accepted).
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Copy of driver's license, naturalization papers, or passport.
Proof of successful completion of dental school education issued by a foreign dental school. (The transcript or diploma must be translated to English if in another language.)
Proof of successful completion of the National Board Examinations Parts I and II. The TSBDE has electronic access to scores that have been made available to Texas.
ADA CODA-accredited two-year Specialty Residency Certificate of Completion.
Proof of successful completion of a General Dentistry Clinical Examination dated within 5 years from the date of examination. Score reports must remain in the original sealed envelope. Click here for a list of regional clinical examining boards recognized by the TSBDE. The TSBDE currently validates scores electronically from WREB, CDCA, ADEX, and CITA.
Proof of completion of the TSBDE Jurisprudence Assessment taken within 12 months of submitting your application for licensure.
National Practitioner Data Bank (NPDB) Self-Query. The report results must remain in the original sealed envelope and be attached to your application. NPDB self-query reports are valid for 60 days. You can contact the NPDB at (800) 767-6732, or website https://www.npdb.hrsa.gov/pract/howToGetStarted.jsp
American Association of Dental Boards (AADB) Clearinghouse Self-Query. The report results must remain in the original sealed envelope and be attached to your application to the TSBDE. The AADB self-query form can be downloaded from the AADB website at http://dentalboards.org/clearinghouse/. The AADB self-query form should be mailed to: American Association of Dental Boards, 211 East Chicago Avenue, Suite 760, Chicago, IL 60611.
If you hold a license in another state within the United States, a verification/certification of licensure with an official seal is required.
U.S. Military Active Duty, Veterans, and U.S. Military Active Duty Spouses must provide a copy of their Military Order or Military I.D. Card.
Initial Renewal (License Activation) Process
- You will receive a letter in the mail with instructions for paying your pro-rated initial renewal (activation) fee online. This fee will activate your license and change the status to Active. This letter will authorize you to practice for 30 days. Once your fee has been paid, you should receive your new license in the mail approximately 7-10 days later.
Exception: Active duty military, veterans and active duty military spouses are not required to pay to activate their license. The license will be issued and mailed to the applicant after the application has been approved.
- Your first license may be valid anywhere between 6 months to 17 months. You will receive a reminder post card approximately 45 days prior to your license expiration date.
When a license application is approved, an Initial Renewal fee is assessed. The status of your license will be "Expired" after it is first issued with a future date. To pay your Initial Renewal fee, if you submitted an online application, log back into your account and select, "Update date Profile," then select, "Add License/Registration" (You will need to know your license number.). If not, you will need to create an online account first then, "Update date Profile", then select, "Add License/Registration."


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Re: John ADAIR -Donegal-agent to E. of Arran
In reply to:
John ADAIR -Donegal-agent to E. of Arran
Rob, The Stewart / Boyd / Knox / Adair connection seems to be going round in circles.
Refer to message 487 of the Knox family forum where it states that Capt. James Stewart, 2nd son of Lord Ochiltree, b-in-law to John Knox, the Reformer (and therefore b-in-law to Wm. Adair ?) was elevated to rank of Earl of Arran 1581.
Refer also to message 413 on the Boyd family forum by Neil Gill.
Then there is Blaney Adair of Ballymena connection with Boyd (refer the Belfast newspapers site in previous messages)where he was a tenant of Boyd (Arran ?).


text:
The roadside front compartment provides access to the Onan diesel 8kw generator on this 28-foot trailer.
This mobile command center is part of a larger command post system for the Morongo Band of Mission Indians' Emergency Management Department.
2 exterior scene lights illuminate the area during any response.
3 work stations, ample storage and a full-size electronics equipment rack complete the communications area of the mobile command.
The full perimeter wire chase system permits easy access to all cables.
The rear ramp provides access to the cargo area with fold-down table, a jump seat bench and D-rings.
The Morongo Band of Mission Indians, a sovereign nation in California, utilizes the Command-28-3WS Mobile Command Center in efforts to provide public safety and disaster response.
This command allows the Emergency Management Department to communicate with its response partners in the county and region.
The Mobile Command Center is part of a larger command post system that allows for disaster response operations and management of preplanned and special events.More Mobile Command CentersRequest Information


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This monument to St. Wenceslas, the patron saint of Bohemia, was dedicated in 1912. The photo was taken from the steps of the National Museum, looking down Wenceslas Square. Wenceslas Square is actually a wide, sloping boulevard that has been a center of political activity since 1848 (when it was given its name).
At the start of the 1968 Soviet invasion, students began a vigil at the St. Wenceslas monument and, despite a curfew, remained there day and night for two weeks. They didn't disperse even when tank fire was directed at them or at the National Museum just behind them.


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PK Safety Safety Blog Need To Know About New OSHA Silica Dust Rules and Regulations?
August 4, 2017 Mila Adamovica Share
Final Rule, OSHA, respiratory protection, silica dust
The U.S. Department of Labor first emphasized the life-threatening hazards of respirable crystalline silica in the 1930s. Today, according to OSHA, approximately 2.3 million Americans are exposed to silica on a regular basis in the workplace.
Heavy equipment operators, construction, and plaster/drywall workers are the most at risk to being exposed to silica. The most severe exposures to crystalline silica result from abrasive blasting. Additionally, exposures may occur in cement, brick, and asphalt pavement manufacturing, ceramic manufacturing, and the steel and foundry industries.
Inhaling silica dust causes silicosis and lung cancer. The symptoms of silicosis include shortness of breath, chest pain, and difficulty in breathing, however, this illness can show no symptoms for many years. These non-reversible lung diseases are the target of the new OSHA silica regulation.
On March 2016, OSHA issued a FINAL RULE to protect American workers, limiting their exposure to respirable crystalline silica.
Final Rule's Key Provisions:
The final rule took effect on June 23, 2016. However, OSHA's memorandum has delayed the enforcement of this rule in order to provide additional guidance for employers. The rule is comprised of two standards: one for Construction and one for General Industry and Maritime. These industries have 1-5 years to comply with the requirements according to the following schedule approved by OSHA:
The implementation of this rule will prevent about 900 new cases of silicosis each year, and save 600 lives.
3M compiled a brief overview of means of respiratory protection against silica dust:
How do you know if you are providing enough protection? Talk to us at 800-829-9580 or visit us online https://www.pksafety.com/mas.html. We have PPE to help you protect your crew and keep your company compliant.


text: Hello, I've got a question in regards of interlinking between sites you own; I am not sure if this is allowed by google if you are using adsense. Let me explain it with an example: - I am in the Book niche. - I have 4 websites. 1 - eCommerce; the mother website; here I only discuss about books in general without any SEO purpose. 2- Horror books; mns; i discuss horror books and i use SEO to optimize the page. 3- Science-Fi books; same as above. 4- X books; same as above. What do I do? Each of the mns (2,3,4) contain one link to the mother website (1). The link in show in the following manner: If you wish to learn more about other book styles follow this link -Link-. The mother website as well as being an eCommerce, it has a section on the homepage under which says: If you wish to learn more about horror books follow this link -link to horror book site- Same for the other 2 sites. A while ago I read about private networks and how interlinking among each other will get them deindexed. Questions (using adsense + google for ranking): - Is this considered as a private network (imagine we are talking about 20 sites and all of the mns have pr 3+). - Is this allowed, meaning, will this get me penalized? Thanks in advance!!!


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ottima qualità dei materiali. i tempi di realizzazione sono un pò lunghi ma vale la pena attendere per un esclusivo prodotto su misura fatto a mano. elegante la confezione ...la [Read More]
it protects my Stokholm from my cat [Read More]
Comfort Works customer support is excellent. They supported me in the choice of the right cover, I was often updated on the status of my order and they kept every promise they made. Ordering fabrics [Read More]
Hi! I got my sofa cover which fits perfect, so it was great chance to be able to have a "new" sofa, to my old ikea sofa by buying the new cover!! The only bad news was that I was sure [Read More]


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Why quote Shakespeare's Henry V?
Until the collapse of her family, Kristen had aspired to medical school, following in the footsteps of her father. When she fled home in Philadelphia she switched her interest to literature. Reading was a way to escape her loneliness and depression. She loves Shakespeare for the challenge and brilliance of his language.
The original title of Justice Is For The Lonely was The Tiger's Justice. Book two was to be The Tiger's Return. Kristen was the "Tiger". But there were too many titles out there with "Tiger" and my agent believed we needed to make the genre clear. Do you like those titles better?
Kristen quotes from Henry V several times. For motivation in critical situations you can't beat it. Once more into the break…We few we happy few…Band of Brothers.
Sir Laurence Olivier did the first movie version of the great pep talk to the exhausted English, but you can't beat Kenneth Branagh: https://www.youtube.com/watch?v=dDZVxbrW7Ow
For more blogs from Steve E. Clark and information on Kristen Kerry check out KristenKerryNovelsofSuspense.com


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1 2 3 4 5
This two storey cottage is your home away from home with 4 bedrooms. There is a expansive entrance, large kitchen & dining area and living room. It offers a three piece bathroom with a spacious walk-in ceramic shower. Two sliding doors allow access to the 400 sq. ft wrap-around deck adding to your comfortable vacation and the ridge-top view is always spectacular.
8 Person - 4 bedroom


text:
There came a day, not so very long ago, when I looked at myself in the mirror and began to cry. I did not even recognize the person I had become.
Crushing the scale at nearly 500 pounds with a drinking problem to match, the shell on the outside definitely told the story of the soul on the inside. I felt lost and alone. It was probably the lowest moment of my life.
I knew that I was at a crossroads, and sadly, giving up felt easier than going on. I'm sure many of you have found yourself at this place at one time or another.
Let me tell you this, when you feel yourself sliding down that rope at a hundred miles an hour, headed for the wicked crash, HOLD ON!
Call upon all of your inner strength and determination to tighten your grip and hang in there! It gets better, I promise. It gets easier, believe me. Tie a knot in the end of that rope and hang on for dear life! Call out to your friends and family. They will rescue you. Trust me when I say, they want to help. They will see your FREE-FALL coming, even before you are ready to perceive it yourself. They are waiting, just hoping for a sign or a signal that whispers, "I need you." Give it to them. It may just trigger the miracle that will save your life.
Today, I passed by a picture window on my way to my weekly WEIGHT WATCHERS meeting and stopped abruptly to stare at myself. The transformation over the years had been gradual.
Obviously I knew that I had lost weight, lots and lots of weight. I just hadn't really noticed the significance of the massive change because I'd ceased looking at my body in the mirror.
Today, as I stood there with my jeans falling off and my shirt hanging down, nearly to my knees, I recognized that maybe my faith and determination had actually paid off. I flashed a big cheesy grin at myself and went on into my class. I stepped on the scale to see that this week I had not lost any weight, but inside I realized that I had gained so much; the confidence to go on, the faith in my future, pride in my accomplishments and a love for myself.
Life gets better. Believe me when I tell you, life gets better.
More from living


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After a landslide profoundly buckled a 150-foot section of Vasquez Canyon Road between Lost Canyon Road and Vasquez Way in Santa Clarita, skateboarders eager for a severe test descended on the area , according to ABC 7.
The road has been closed until further notice. Some reports said dozens of people showed up over the weekend. ABC 7 reported on Wednesday that onlookers were shooting photos of the action.
On Tuesday, the Los Angeles County Department of Public Works tweeted: "Please RT: Crews fenced off Vasquez Canyon Rd." The department informed ABC7 that trespassers will be reported to police; they also reported that the cracks in the street may continue to grow and rise. In some places the street has risen as much as six feet. Paul Funk, from the department, told KTLA, "This isn't just the road; it's the mountain itself that's moving and it's pushing the road up."
No homes or buildings are in reach of the landslide, but Southern California Edison transmission and distribution poles have been affected have been de-energized for safety.


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Creating consistently compelling content can be a challenge; but every ecommerce brand out there should be capable of generating a few great Instagram marketing campaign ideas that will speak to the wants and desires of your target audience and provoke action.
In marketing we know reverse engineering other people's success is always a great place to start, to see what's worked in the past. That's why I've scoured the Instagram archives from the past few years and compiled a list of the best Instagram marketing campaigns from 2016, 2015, 2014, and even as far back as 2013.
These are presented below and will help you to:
- See (with examples) what works on Instagram
- Understand the types of results you can expect
- Generate some ideas for use in your own campaigns
None of these campaign strategies are patented! That means you are free to copy the exact strategies that these top brands have used on Instagram; after all, they probably used ideas from elsewhere too…
The best Instagram marketing campaign examples
You will note as you go through these Instagram marketing campaign examples that they feature both old and new brands. You don't have to be one of the 'new generation' of brands to stand out; you just have to get your campaign right.
You'll also notice that some are relatively large brands. But the content ideas contained in these 23 Instagram marketing campaign include many that we have discussed in previous blog posts. They may not all be entirely new to you, but I think you'll agree that seeing them in action is far more convincing.
1. GoPro
Let's start with a brand that is accepted by most marketers to have well and truly rocked Instagram. When you consider that the US action camera-maker only started out in 2002, its following today is nothing short of amazing.
With revenue of 1.62 billion USD (2015) and over 11 million followers on Instagram, it is in the big league of brands. The company has embraced the platform to connect with and engage its target audience of predominantly male adventure enthusiasts, involving them heavily in user-generated content. But it also pushes the envelope in other ways with its Instagram marketing campaigns.
How did they create buzz?
While co-promotions between non-competing brands that share a similar audience are relatively common on Instagram, GoPro chose to hook up with an unrelated brand on Instagram to run a joint promotional campaign.
A little like Lego partnering with super-hero movies, GoPro joined forces with The Secret Life of Pets in a series of video clips where characters from the movie perform extreme sports stunts. At first glance it seemed a strange match but what better way to attract a younger audience than to associate yourself with one of their favorite movies?
What results did they achieve?
- GoPro got huge exposure to a younger audience
- The Secret Life of Pets was also able to market to a new demographic
How can you emulate this success?
Could you reach a wider audience by co-promoting with another brand? Most likely they will share the same target audience as you but GoPro has shown that there doesn't have to be a perfect match – it could be an entirely different industry, depending on your campaign targets.
2. L'Oreal Paris
Instagram is 'made' for beauty brands – but that also means that competition is high. Being able to stand out from the crowd is partly what has made L'Oreal Paris so successful in the past (it's the world's largest cosmetics company) – and it's no different on Instagram.
So what does a brand do when it already has an established name, millions of followers, and celebrity value? It caters to the tastes of its target audience (18-49 year old females) with high-quality content that inspires and excites.
How did they create buzz?
In 2015, L'Oreal wanted to drive awareness of its new product line 'Infallible'. It chose to run its campaign around a winter theme: snowy white backgrounds were the perfect settings to display the bold, striking reds and purples of its new products. It also featured models against a similar white backdrop, to stunning visual effect.
What results did they achieve?
- 7% rise in recommendations from the 25-49-year-old sector of its target market
- 14% rise in ad recall (the audience remembered the ad)
How can you emulate this success?
Seasonality and special times of the year (winter, spring, Christmas, Valentine's) can be a major 'tool' for brands on Instagram. It associates your brand with relevance and connects it directly to the lifestyles of your target audience. Use seasonality in product photos and watch engagement rates rise.
3. Zara
Spanish brand Zara is not only one of the most successful clothing retailers on the planet; it's also one of the best at social media and Instagram marketing. And it has the followers to prove it – almost 16 million of them on Instagram alone!
They can use this following to generate buzz when new product lines are released. Its products are nearly always featured heavily in its feed, showcasing what it sees as the upcoming trends.
How did they create buzz?
Zara recognized the power of user-generated content and influencers to drive engagement for a new product and to get exposure to new audiences.
It partnered with influencer Teesh Rosa to promote the brand's new denim jackets and jeans, using the hashtag #iamdenim and inviting videos and image posts from other influencers.
What results did they achieve?
- The Teesh Rosa video post alone attracted over 360,000 views
- Zara was able to reach new audiences and appear more 'accessible' to younger people.
How can you emulate this success?
Invite content from your users when launching a new line of products; if possible, connect with influencers in your niche to showcase your products to generate buzz and get exposure to a new audience.
4. Guerlain
This is one that Instagram itself holds up as a shining example of marketing. Because, even though you are one of the oldest perfume brands in France (around since the late 19th century), you can still come up with original campaigns that talk to the younger audiences found on Instagram. In fact, Guerlain was one of the first beauty brands to use Instagram marketing.
How did they create buzz?
Guerlain developed a campaign to reach its younger audience with one of its flagship products: its Terracotta bronzing powder, which was developed 30 years ago.
The company collaborated with Mazarine and Performics on a 4-week Instagram photo campaign. This connected Terracotta with famous Paris landmarks in an elegant series of photos, with appropriate hashtags.
What results did they achieve?
- 965,000 women reached
- 23% increase in ad recall
- 15% increase in campaign awareness
How can you emulate this success?
Get creative with your product shots. Connect your products to other 'lifestyle' elements that inspire people and associate your brand with the feelings that your product generates in your target audience: in this case, class, elegance, and beauty.
5. Bloom & Wild
Quite the reverse of Guerlain, Bloom & Wild was a small startup in 2013 and marketing campaigns on Instagram helped the brand become an established name. This is another story that Instagram itself loves, because it shows how brands can build on their platform.
Bloom & Wild is a British flower delivery service that has built an engaged community of around 39,000 followers already on Instagram. Back in 2015, with call to action buttons now available for Instagram users, their Instagram marketing campaign had a dramatic effect on sales.
How did they create buzz?
Bloom & Wild wanted to reach a wider audience but they firstly wanted to target the right audience. So they developed a 'lookalike audience' to their current customers, using Power Editor. They then tested out what worked best with formats (image/videos) and also engagement levels with different product photo types (wrapped/unwrapped bouquets). The SHOP NOW call to action was added to each ad.
What results did they achieve?
- More publicity and engagement
- Increased sales by 62%
- Considerable growth of customer base
How can you emulate this success?
You don't have to be big to expand your audience: identify who you want to attract and develop a 'lookalike audience'. Then test, test, and test again until you have the right formats and content to reach the level of engagement that starts to translate into traffic and sales.
6. Poshmark
Poshmark is another great example of how well-planned Instagram marketing campaigns can help smaller brands compete with the biggest.
As a small online marketplace for women's fashion, with limited influence and reach, it was important to differentiate itself from the others and create an engaged niche of followers – but with a limited budget.
How did they create buzz?
In 2015, the brand identified mobile as the place to be. But they wanted to increase app installs to expand its network of buyers and sellers.
Being small doesn't matter when you represent some major brands; Poshmark was able to use the reputation of established brands like Louis Vuitton and Nike to grab attention on Instagram and Facebook, while also using discount promotions for followers to download their app with an INSTALL NOW call to action.
What results did they achieve?
- 37% increase in app installs
- 27% decrease in advertising costs
How can you emulate this success?
Use 'star' value when you can realistically associate your brand with the top end of town to capture attention. Also offer discounts or promotions to encourage a specific action (like a click-through or download) from your audience.
7. Burt's Bees
Burt's Bees is a well-established, home-grown candle and lip balm company from the US.
It's a great example of a medium-sized company recognizing the visual power of the Instagram platform as the ideal medium with which to celebrate the visual elements of its beauty products. Instagram soon became the social hub for its 150 care products and one of the main generators of its marketing campaigns.
How did they create buzz?
It's bees…they should know how to create buzz. The #delightup campaign aimed to promote the company's new lip crayon collection by boosting awareness and increasing ad recall amongst American females, aged 18-24. The campaign posted a series of creative and playful crayon drawings over a four-week period, using the lip balm/stick colors to highlight the natural ingredients, the wide range of colors, and the precision of the crayons.
What results did they achieve?
After a month, the campaign generated:
- 16 % rise in ad recall with exposed groups when compared to control groups
- 5% rise in product awareness between the same groups
How can you emulate this success?
Get colorful and get creative with showcasing your products. Rather than pure studio shots of your leading lines, ask yourself how you can show their main features and benefits in more creative, visually impactful ways.
8. Madewell
Madewell is a US clothing company founded only a decade ago; it's the sister brand of J-Crew though, which has been around a lot longer.
It already has more than 100 stores around the country specializing in denim work wear, after reviving the name of a defunct manufacturer that was well-known for quality work wear decades before.
How did they create buzz?
In February 2014, Madewell combined the 'pulling power' of Valentine's Day with the 'pulling power' of influencers, to reach out to its followers.
They set up a campaign for a day only, under the hashtags #flashtagram and #denimmadewell, which used their connections with different fashion bloggers and Instagrammers to request posts of the Madewell denim they love the most, tagged with the appropriate hashtags. Even the 500 Madewell employees were invited to send their pictures in.
What results did they achieve?
- The campaign generated nearly 2,000 posts in a single day
- It produced 160,000 likes
- It was an effective, low-cost way for denim to be promoted amongst the Instagram fashion community
How can you emulate this success?
Never miss the chance to jump on an occasion – be it an anniversary, Valentine's Day or Thanksgiving. If you are able to connect with influencers in your niche, like bloggers, then invite them to take over your account for a day or encourage them to post under a particular hashtag. This adds variety to your posting strategy and can help to influence others.
9. Adidas
Adidas and Nike battle it out everywhere for sneaker supremacy – and Instagram is no exception. While Adidas has only a quarter of the followers of Nike, it has had some notable successes with its Instagram marketing campaigns.
Adidas knows that great photography of products alone is not enough to keep a large following of 17 million engaged. So it uses other Instagram marketing strategies too…
How did they create buzz?
One of the best Instagram marketing campaigns in 2016 accompanied the release of their NMD Pitch Black sneakers.
Adidas ran a contest on their Snapchat account and promoted it to Instagram followers: a phone number was hidden in their Snapchat story and they asked followers to text it to enter a raffle where they could win 1 of 100 pairs of the new sneaker. The campaign consisted of one photo announcing the contest, another with the contest rules, and a third post reminding followers to enter.
What results did they achieve?
- It attracted a high number of entrants, bringing great awareness about the new product release
How can you emulate this success?
Are your social platforms linked? Like Adidas you should promote across your social channels for maximum exposure. Also – are you running contests where followers can get involved to win something? It's a great way to create awareness and buzz around a new product.
10. British Airways
British Airways is the UK's largest airline and you might think that they need little help with marketing; but even huge brands still envy large social media followings and they are aware that people make buying decisions on the recommendations of social media 'influencers'.
That's why it struck up partnerships with influencers able to help them achieve growth of their Instagram account in 2016.
How did they create buzz?
British Airways used the 'pull' of social media influencer, Lua, to help grow its younger following on its own Instagram account. Lua boasts an Instagram following of 2.1 million herself – four times as many as BA! By collaborating with such a major influencer of young females on the #bleisure campaign, BA associated itself with a new, aspirational audience.
What results did they achieve?
- Over 50,000 likes in less than 2 months
- Who will many of these followers book with when they plan their next vacation?
How can you emulate this success?
Associate with those people or brands that have the power to influence the buying decisions of your target audience, and use this 'pulling power' to get exposure to a new audience of followers.
11. Marc Jacobs
American fashion designer Marc Jacobs heads up over 200 retail stores in 80 different countries and was head creative designer for Louis Vuitton for 17 years.
Recognizing the power of Instagram to gather a large following, the brand has run Instagram marketing campaigns frequently to boost its following (currently 700,000) on the platform. Jacobs sees the "cool, current and strong" qualities of Instagram as ideal for his brand.
How did they create buzz?
One of the best Instagram marketing campaigns of 2014 was from Marc Jacobs, when the platform became the center of recruitment for the next face of his brand. Social power was in full swing as he called for aspiring models to post their photos for consideration for the campaign for the Fall of that year. Entrants simply had to tag their photos with #CastMeMarc.
What results did they achieve?
- 70,000 applications via the hashtag
- 30 aspiring models were flown in from around the world to be photographed
- Two winners were featured in Teen Vogue
How can you emulate this success?
You may not need to find the next top model – but could you use Instagram to run a photo contest of some kind, related to your brand? Or could you use it in your recruitment strategy? Both ideas are excellent for engaging your followers with something that gets them participating.
TOMS is the 'One-for-One' company, committing to helping a child in need for every pair of men's or women's shoes it sells.
It was founded in 2006 and has developed a loyal following of almost 900,000 on Instagram. It was smaller than that in 2015 when it started its well-known Instagram campaign…
How did they create buzz?
TOMS promised to donate a pair of shoes for every person uploading a photo of their bare feet to Instagram with the hashtag #withoutshoes. People were encouraged to tag friends and share to spread the word.
It was bold to develop a campaign that would result only in an expense – no immediate sales – but it was part of a wider strategy to communicate company values to its growing Instagram audience and beyond.
What results did they achieve?
- A huge total of 296,243 shoes were donated to people in need
- With the large amount of tags and shares, word spread quickly and created excellent brand reach
How can you emulate this success?
How do you communicate your charitable values (or any other values your company stands for) to your target audience? This is an important element of your brand: develop creative ways to demonstrate what you believe in.
13. Vogue Living
Vogue Living has celebrity value. It's one of those visual fashion brands that you might expect to fit well into Instagram. With 14 million-plus followers and over 3000 posts, you'd be right.
As established as the brand name is, Vogue Living been quick to adapt to social media and, in one of its 2014 Instagram marketing campaigns, it led the way for others to follow…
How did they create buzz?
LiketoKnow: Is an offshoot of the affiliate sales platform RewardStyle. Despite Instagram not allowing direct links in captions, it connected followers directly to ecommerce stores, making pages shoppable.
Vogue Living became the first print magazine to launch this on Instagram in 2014. Users who "liked" an Instagram post with a LiketoKnow link in the caption received an email directing them to a point of sale for the item in the post. Vogue received a commission for every purchase.
What results did they achieve?
- Vogue has been able to grow its following from 2 million in 2014 to 14 million in 2017, all the while earning commissions.
How can you emulate this success?
Are your Instagram posts shoppable? Are you connecting your followers with the ability to buy the products and services they are reading about? By making it easier for your followers to shop, you can increase the number of potential buyers and sales.
14. Kenneth Cole
The US fashion house, Kenneth Cole, has been a regular inclusion on the Forbes annual list of the 200 Best Small Companies.
Best known for its high-quality shoe collections, the brand is also proving its worth regularly on Instagram, amassing a following of over 100,000, and running creative and engaging campaigns with its target audience.
How did they create buzz?
In 2014, Kenneth Cole used the power of the selfie to energize its followers and provide some great user-generated content. The contest ran for three months 2014, providing followers with the chance to win free shoes every month for a year, simply by posting their selfies with the hashtag #DressForYourSelfie.
For a little extra 'share' power, message strips were provided for people to include in their selfies, spreading the word about participating in the contest.
What results did they achieve?
- The high level of fan engagement from this campaign had Kenneth Cole's name trending all over social media.
How can you emulate this success?
People love contests and they love taking selfies. Bringing the two together could be highly engaging for your followers: positive brand sentiments can be shared far and wide, extending the reach of your key messages and expanding your following.
15. Nike PHOTOID
Nike needs no introduction and you're probably not too surprised to see them featured here. They have become one of the major brands on social media, hammering home their already impressive marketing track record.
On Instagram they are one of the largest brands, with over 60 million hungry young followers watching their every move. Most of these moves are engaging and some of them are quite innovative…
How did they create buzz?
Nike got in early, as usual. Back in 2013, when Instagram was very different, (yes – all those years ago!) followers were asked to go to Nike's PHOTOiD website to interactively design their own Air Max shoe.
Followers were able to choose their favorite Instagram photo, and the colors in this photo were used to customize the Nike Air Max shoes. From there it could be saved and shared on social media, and the customized shoes could then be purchased.
- This was one of the most successful Instagram campaigns of 2013 for user engagement.
How can you emulate this success?
User-generated content works best when you impose some guidelines on it; Nike followers were able to customize their shoes within the confines of the PHOTOiD system. How can you allow customization and creativity, while guiding and controlling the user-generated content required to promote your business effectively on Instagram?
16. RedBull
Think of RedBull and you probably think of energy, adventure, and possibly late nights. The Austrian energy drink brand has become a hit around the world, appealing overwhelmingly to a younger audience; so Instagram would seem a natural match for its marketing strategy.
Its 6.5 million followers to date suggest this is true! So how has RedBull been reaching out to its target audience?
How did they create buzz?
RedBull was an official sponsor of the 2016 Bonnaroo music festival, which attracts around 80,000 attendees each year to a Tennessee farm. It's a big deal that is streamed to 5 million homes.
The company launched an Instagram campaign combining this festival with the pulling power of social media star Megan Batoon. The collaboration involved Batoon showing her followers around the festival and encouraging her audience to tune in to Red Bull's official live stream.
What results did they achieve?
- RedBull achieved brand exposure to 480,000 of Megan Batoon's followers, as well as a potential five million homes through streaming.
How can you emulate this success?
The pulling power of events and collaborations with social media influencers is proven. Team up with an influencer from your target audience to spread the word about an event, product, innovation, or launch and get exposed to all of their followers too. Are there special events that you could sponsor and use as the hub for an Instagram campaign?
17. Nordstrom
Nordstrom, the US chain of luxury department stores, is a well-established name in retail. But it didn't rest on its laurels when social media came along. Instead, it embraced it and used it to innovate. Its Instagram account has 2.3 million followers, whom it keeps engaged with a feed of creative product shots.
This was never more in evidence than during a July 2015 Instagram campaign…
How did they create buzz?
The idea was to promote their anniversary sale by creating a 55-foot version of one of its popular dresses. Not only was the product huge; it was displayed on top of their own building in Seattle, in the form of an Instagram post, with the Instagram logo at the top, comments, and likes.
The campaign also included live social media updates of the construction process (using drones) and concluded with a time-lapse video.
What results did they achieve?
- The campaign generated a lot of media attention, introduced the name of Nordstrom to a lot of new, younger followers, and growing their account
How can you emulate this success?
Be bold. You don't have to create a 55-foot dress but how can you make a statement that captures attention with your products? A little media coverage will have people flocking to your account, so think of ways you can provoke a reaction.
18. Drinkwel
You may not have heard of Drinkwel. It's a small company that sells multivitamin supplements for people who like to drink alcohol. The idea is that they replenish the vitamins you lose by drinking alcohol, detox the liver, and help you feel better the next day.
Despite being a small business, with only a few thousand followers on Instagram, they are consistently taking steps to grow their account – and their methods can be applied by other small businesses.
How did they create buzz?
In this case, it's not a single campaign – it's consistent, weekly contests. For a chance to win some of their products, contestants must double-tap their product images (to like it), follow them, and tag a friend. The company then draws a name each week and @mentions them, asking for an email address to send the prize details.
How simple can you get?
What results did they achieve?
- The contests may average less than 100 entrants each week but they are a simple way to grow their following organically.
How can you emulate this success?
Sometimes, simple is best. You don't need to overwork proven ideas. Yes, be original, but regular contests that are easy to enter, with clear calls to action, the right hashtags, and prizes including your own products, are easy for you to set up, low cost, and guaranteed to provoke positive sentiment from followers.
19. Adidas (again)
The more eagle-eyed amongst you will have noticed that this is the second mention of Adidas in this post. That's because they've run more than one Instagram campaign with great ideas that you can apply to your own Instagram marketing. Adidas certainly knows how to engage a youthful audience.
How did they create buzz?
Adidas Neo was a new division of products released in 2015, specifically targeting youngsters. So what better way to engage them than by giving them the chance to be directly involved in product shoots?
The Instagram campaign #MyNeoShoot asked its followers to create Adidas-inspired posts. The best content creators then modeled for professional photo shoots, with the content shared across social media. Adidas even got Instagram celebrity, Selena Gomez, and a few other influencers, to inform followers about the contest and post their own content ideas.
What results did they achieve?
- More than 12,000 entries to the contest
- 71,000 brand mentions (talk about spreading the word!)
- 41,000 new followers
How can you emulate this success?
Need to boost brand awareness or promote a new product? Inspire your followers by getting an influencer to announce a unique contest that offers contestants the chance to be in the spotlight for a short while: it's a surefire way to get them involved and talking about you.
20. Old Spice
Old Spice is a great example of a company that has reinvented itself through social media; its videos, ads, and posts have rejuvenated the brand – mainly by making people smile.
The company has used Instagram consistently to reach its male target audience, now pulling in much younger followers, whose dads and granddads used Old Spice aftershave!
How did they create buzz?
Old Spice has run several great Instagram campaigns but Dream Runner from April 2016 is one of the most memorable. To drive user engagement among its exercise community, and promote its Hardest Working collection, followers were asked to post pictures of their exercise routes in the shape of prizes they wanted to win, tagging posts with the hashtag #runoldspice. If they were able to run it, they could win it!
What results did they achieve?
- Old Spice awarded over 50 prizes to followers participating in the campaign, creating a lot of buzz and awareness on social media.
How can you emulate this success?
What creative competition can you develop to get your target audience thinking, participating, and winning prizes? Photo or drawing competitions are great drivers of engagement and you can use hashtags to create awareness of new product, events, or initiatives linked to the campaign.
21. Chanel
Beauty and fashion brand Chanel has used Instagram creatively for years; with its celebrity value, star models, and chic products, the visual medium of Instagram provides the perfect platform to market its brand.
But which particular campaign over the years really killed it with Instagram?
How did they create buzz?
Chanel wanted to build anticipation ahead of the release of their new No. 5 L'Eau perfume in the fall of 2016. To do so, it invited top Instagram influencers (like Julie Sariñana and Jessica Mercedes Kirschner) to a beautiful retreat for stunning photography shoots amongst the flower fields near Grasse. The location of the company's production facility in the South of France was chosen to showcase how real flowers were used in creating the fragrance.
What results did they achieve?
- The hashtag #newchanel5 attracted over 1,600 pieces of influencer-generated and user-generated content
- 900,000 likes in the first month of the campaign
- Over 9 million people exposed to the campaign
How can you emulate this success?
Eye-catching product shots promoted by influencers is a winning combination. Few can afford to hire the type of influencers that Chanel can attract, but you may be able to connect to influencers amongst your niche target audience to help build anticipation before a new product launch – and be sure to choose the right location for the pictures!
22. Ipsy
Michelle Phan, founder of Ipsy and well-known beauty vlogger, has used social media to become practically a household name amongst young females. And she has done it in little more than a decade.
Her mastery of social media has been carried over into her makeup subscription service, Ipsy, launched in 2012 and now valued at $80 million. As expected, it has used Instagram campaigns creatively to expand its following (currently at 2 million but still dwarfed by Phan's massive YouTube following of 8 million).
How did they create buzz?
This particular campaign encouraged people to sign up for Ipsy's beauty subscription service by partnering with an "extended family of online beauty influencers".
These influencers were allowed behind the scenes at Ipsy's Open Studios, with access to all its equipment, stylists, and other facilities. All they needed to do was make a video of their experience every few weeks.
What results did they achieve?
- This team of vloggers has generated over 300 million social media impressions a month for Ipsy.
How can you emulate this success?
While this campaign was not just confined to Instagram, there are many features that you can use: behind-the-scenes content is nearly always engaging and the use of social media personalities can create exposure to a new audience and rapidly expand your reach.
23. Chloe
The established French fashion brand Chloe, formed in 1952, has celebrity value and markets to the top end of town; but it clearly still sees value in maintaining a strong presence with the younger audiences usually found on Instagram and other social media platforms.
On Instagram it has garnered nearly 4 million followers and, while that doesn't quite put it on the level of Chanel, it still uses the power of Instagram marketing to consistently deliver its message.
How did they create buzz?
Chloe's Love Story campaign combined several great elements of successful Instagram campaigns. Firstly, it featured several of the world's most influential fashion, beauty, and lifestyle bloggers, notably Gal Meets Glam, Natalie Off Duty, Peace Love Shea, and We Wore What.
They were asked to create branded content on the theme of 'Love Story' to help promote the new Chloe fragrance of the same name. This was released around Valentine's Day 2015, when romantic sentiments were running at their highest.
What results did they achieve?
- High levels of engagement (Likes and Comments) on influencers' posts
- Heightened awareness of the brand and product launch
- Combined social reach (Instagram, Twitter, Facebook, Pinterest) of 4.6 million+
How can you emulate this success?
How can you generate huge buzz around a product launch? Get people already connected to (and influential with) your target audience to promote the product with creative branded content; and release it on a special day.
Final thoughts
So those are the best Instagram marketing campaign examples I chose…but I could have continued with another 23. There have been so many great campaigns, and we can learn the lessons from each of them.
Campaigns from the biggest brands out there sit alongside those from small, up–and-coming businesses, showing what a great level playing field social media is. You don't need to throw endless funds at your Instagram marketing; you just need to be smart and learn from those that have used strategies that work.
Adapt them to your own business, your own audience, and watch results improve…
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