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The Art Of Repurposing Content
By Nicholas Dimitriadis
As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you will have to invest copious amounts of time brainstorming, researching, and creating posts appropriately targeted to your audience, offering them valuable information and generating a constant thirst for more. Wow, that is a mouthful!
In a utopian reality, content marketing is continuous and comes naturally. Unfortunately, this is not the case. We have all been in a situation where we feel it's impossible to offer our audience something new. However, this shouldn't be a stressful situation. This should simply trigger the idea to consider the repurposing content.
The Benefits of Repurposing Content
Initially, you may think that this is just a "lazy" alternative that may even yield negative effects (like your readers getting bored with something they have already seen). In actuality however, repurposing content has a plethora of benefits.
Consider the following:
- It can enhance your SEO: more content often yields higher chances of backlinks and increased traffic.
- It may contribute to broadening your social reach: by altering the format of your initial piece of content and posting it on your social pages you are increasing the chances of audience sharing what you created.
- This may help with establishing authority within your industry: multiple content formats in multiple locations around a consistent topic will undoubtedly help promote your authority on that topic.
3 Tactics to Help You Determine Which Content to Repurpose
Hopefully what was mentioned was enough to change your mind and spike your interest. Perhaps you're wondering how you would start the process. Let's review some tactics to help you determine which content to repurpose.
Tactic #1 - Take a moment to look at your analytics and determine which posts are "evergreen." This is the safest type of content to repurpose as it will always remain relevant for your audience.
Tactic #2 - Review your content and identify those that are your most popular posts (your highest engagement). These are also a good alternative due to the fact that they were well received by your readers initially and should be well received a second time around.
Tactic #3 – Here you may want to dig a little deeper. Find outdated posts or content that you can expand upon by giving more updated and relevant information.
The 5 Most Popular Repurposing Tactics
Having understood all the above and identified potential posts for repurposing, let's dig deeper into tactics. While there is a vast variety of available tactics to choose from, we decided to compile five popular methods to help you start your journey.
1. Infographic
Infographics are one of the most effective forms of repurposing as they get shared roughly three times higher than any other type of content.
- Conveys a large or complex image fairly easily
- Easier to communicate information and have it retained by your audience
- Can be deployed across additional sites to generate more earned media traffic
- Easily sharable on social networks
- Using an embed code, can allow others to post your infographic on their site and potentially drive backlinks to you
A well designed infographic is more likely to be clicked-on and shared by viewers, and thusly more likely to start driving traffic to your site. Speaking of aesthetics, always include your logo, and use consistent colors, shapes, and imagery. This may sound simple but it can go a long way in terms of brand awareness.
Here is a free tool to get you started: Canva
2. Slideshow
Slideshows are an ideal format to use if your audience seems to feel overwhelmed by lengthy detailed blog posts, as they can convey a large amount of information in an organized and easy to consume, manner.
- Users can easily skip to the slide of interest
- Enables the segmented communication of content
- Easily sharable on social networks
- Can be turned into a downloadable offer
Remember, you are not just making a presentation, keep marketing tactics in mind; be SEO conscious, insert links, and if appropriate add a CTA towards the end.
Once completed, in addition to your social profiles, consider uploading your slideshow onto SlideShare. It's one of the most popular destinations for slideshows and will help increase visibility.
Here are some tools you may find useful: MS PowerPoint, SlideShare, Prezi.
3. E-Book
Gather related content and repurpose it in the form of an easy to read ebook. A successful e-book is not just a compilation of related blog posts. You are creating a story which weaves together these posts. Take the time to go back and revisit the content you will be including, perform additional research and try to add supplementary information.
Also invest some time in creating an appealing cover page, a table of contents, page numbers, headers and footers, and try to include relevant and appealing images. In essence you want to make your audience feel that your e-book will offer them long term value and is worth the additional investment.
- Due to their "evergreen" value, e-books offer you greater flexibility regarding the method of availability.
- Can be offered as a subscription reward, thusly increasing your subscriber base, or as a giveaway asking only consumer information in return.
- E-books can be utilized as an additional revenue stream, but remember, in order to do this your offering must be of substantial quality and value.
Here are some free tools you can use to create such content: MS Office (Word and Power Point), Google Docs, or you could always save as a PDF.
4. Podcasts and Videos
Can the written word be converted into video? The answer is yes, and in many different formats: from explainer videos, to training videos, to "news brief" type videos, and even simple podcasts.
- Opens up your content to an audience that may not be exposed to your content
- Provides new avenues to deploy your content and connect with your audience
- Assuming they are short, can be consumed on-the-go by your audience
- Adds another layer of SEO to critical keywords and your ability to increase your SERP
- Can be used for lead gen
It should be noted however, that videos are far more time consuming than any other repurposing method mentioned on this list, and have a fairly steep learning curve for those with less experience.
In the case of podcasts, blog posts could serve as a base. Avoid just reading the content haphazardly only for the sake of recording it. Use your original post as a guideline, and develop various topics related to the contents of the article. Be more fluid, speak as you would if you had your audience in front of you, and give your content a friendly and approachable character.
Whichever the case, remember audio quality matters more that video quality, so make sure to purchase a decent microphone before beginning to create a podcast or videos.
Here are some free tools to help create your content: Audacity, MS Movie Maker, EasyVideoMaker, Kizoa (trial),
5. Email List
Throughout this list we have either been taking smaller pieces of content and building upon them or we have been compiling related posts to create something bigger and more in-depth. Now it's time to do the opposite.
Certain content pieces such as large detailed articles or e-books mentioned above can be perfectly divided into sub-posts (each consisting of one subsection). These "bite-sized" pieces of content are perfect for creating an email series that can be distributed either daily or weekly to your audience.
- Provides another way to keep in front of your audience
- Offers a way to educate based on what you've already created
- Can be used to nurture your audience
Once the content calendar for the email series has been formulated it can be used to increase existing reader attention and engagement, or it could even be utilized as a method to increase your subscriber base and ultimately find potential new leads.
Here is a free tool to help you get started: MailChimp
As content marketers, there are tips and techniques to leverage to increase our effective communication with our audience. Content repurposing is an excellent tactic to have in our tool kit.
How to determine what to select to repurpose?
- Select evergreen content, high performing content and content that could potentially benefit from having something expanded upon
What are some of the most popular forms to repurpose content?
- Info graphic
- Slideshow
- E-book
- Video/Podcast
Potential Benefits
- Using one piece of content multiple times
- Driving more awareness, visibility and leads
- Engaging with your audience on different levels leading to establishing thought leadership
We hope this article helped you gain a better understanding of the importance and tactics of content repurposing, and we look forward to hearing how you repurpose your content. Feel free to comment here or on Twitter and Facebook.
Source: socialfusion.com


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Life Extension® Super Bio-Curcumin® 400 mg
Item # 322328
Size: 60 Capsules
The product quantity for an item in your shopping cart has exceeded our Maximum Purchasing Policy. Please adjust your quantity to (12) and try again.
Your product couldn't be added to the basket because it is out of stock.
Product Information
LifeExtension® For Longer Life®
400 mg
Up to 7 Times Great Absorption
The 100% natural curcuminoids complext in Super Bio-Curcumin® is a patent-pending synergistic blend of curcuminoids and susquiterpenoids with enhanced bioavailablity and sustained retention time in the body confirmed by human clinical studies. Super Bio-Curcumin® is a"next generation" in delivery of curcumin compouds that no longer requires high doses of curcumin to reach sustainable levels of curcumin in the blood plasma. Each 400 mg capsule of super Bio-Curcumin® is equivalent to 2772 mg of a typical 95% curcumin extract.
PRODUCT DIRECTIONS / ADDITIONAl INFORead the entire label and follow the directions carefulyl prior to use.
DIRECTIONS: Take one (1) capsule daily with food, or as recommended by a healthcare practitioner.
CAUTION: Do not take if you have a biliary tract obstruction. Use during chemotheraphy should only be performed under the direct supervision of a qualified medical professional. Curcuminoids may enhance the action of anti-platelet drugs and the effect of warfarin.
Contains rice.
WarningsKeep out of reach of children.
Hors de la portée des enfants., Do not exceed recommended dose., Do not purchase if outer seal is broken or damaged., When using nutritional supplements, please consult with your physician if you are undergoing treatment for a medical condition or if you are pregnant or lactating.
Other IngredientsVegetable cellulose, Rice Flour, Silica, Magnesium Stearate
StorageStore tightly closed in a cool, dry place.
Quality Supplements and Vitamins, Inc. Ft. Lauderdale, FL 33309
Nutrition Facts
5.0 / 5.0
1 Review
Great quality for your health.
- Was this review helpful? Yes (0) No (6)
- Flag as Inappropriate
October 31, 2017
10 months ago
10 months ago
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- Flag as Inappropriate

subset: commoncrawl


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There will be no mistaking who this personalised swim bag belongs to. Personalised with your chosen name of up to 12 characters and featuring the lovely patchwork union jack. Super practical and very durable with a waterproof lining making it an ideal swim bag.
The white drawstrings not only secure the contents of the swim bag but could also be used as shoulder straps or as a loop for hanging on a school peg.
Please note that the name will appear in upper and lower case print only. Accents and symbols cannot be printed on this product.
A personalised gym or swim bag makes a really lovely personalised gift for Christmas, back to school, and Birthdays.
Please allow 14 days for your order to be made and dispatched
By ordering from Name it Labels ® UK you can be confident that your are purchasing a quality personalised product that your children will love to be seen using.
Learn more about Name It Labels
See more from Name It Labels


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The 1/5th scale L39 Albatross from Jetlegend. The new V2 L39 is now manufactured using a vacuum system which reduces weight significantly but retains the strength of the airframe.
The L39 features externally painted factory schemes, nose hatches for easy acces to batteries etc, and full rivet detail.
Basic details are:
Wingspan - 68"
Length - 95"
Turbine - 23 pounds +
Features as per other other Jetlegend models including operating speed brakes, scale retracts etc.
The L39 is available in four schemes; the green camo, demo scheme, Breitling scheme and the blue camo scheme or select the scheme of your choice - included in the price.
It does not need a huge turbine to fly it either; a 23 pound thrust engine is provides very good performance.
Includes gear and doors fitted, scale cockpit.
Delivery not included.
John Passmore - Jun 05 2015, 10:27 AM
Great jet you will not be disappointed!! mine has a jetmunts 140 in it and it fly's so well very pleased with it and Jeff was so helpful as well.
Sean Burchfield - Feb 14 2013, 20:04 PM
Everything gary said above is right. Mine has an old super eagle 29lb thrust in it and fly's so well. Lands so slowly. Even though it old and had many flights it still feels good. Go on buy one, you will love it.
Gary Pope - Dec 28 2011, 11:57 AM
This was my first "large" Jet powered by a Wren 160 Kpro, I felt compelled to comment on this aircraft because it flies so nicely, has a majestic presence in the air and lands so beautifully. On a 160 most of the flight is conducted at about half throttle which gives a scalelike flight. In short a highly recommended jet which is easy to fly and land, looks good in the air and comes with a great back up from Jeff, the owner of ZedJet! Gary.


text: New Search Back to Search Results 13085 Share Profile Pat Ebbecke, NP Specialty Family Medicine Phone (760) 241-6666 Address 12550 Hesperia Rd. Suite 100 Victorville, CA 92395 Get Directions Primary Office Address 12550 Hesperia Rd. Suite 100 Victorville, CA 92395 Get Directions Phone (760) 241-6666 More Information Medical Groups & Affiliations St. Mary High Desert Medical Group The patient rating score is based on responses and comments from Press Ganey. Responses are measured on a 10 point scale, with 10 being the best score. These scores are then translated to a 5 point scale in order to display results in a 5 Star rating. Comments are also gathered from the same survey and displayed in their entirety with the exception of any language that may be considered libel, or may contain private health information, or is unrelated to the provider being reviewed. Learn more about Press Ganey star rating calculations Meet The Doctor Specialties & Education Primary Specialties Family Medicine Reviews Reviews About Our Survey 15-Mar-2018 Made me feel like I was wasting her time. 3-Feb-2018 I feel like the providers need to be more specific about what they are prescribing medicine for. 2-Oct-2017 She was patient and knew everything. 3 Total Comments Back to Search Results


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Viewing Greek digital content
Viewing Greek digital content using your Browser and email program
Searching your Greek genealogy requires the ability to read Greek texts.
Changing the settings of your browser or email program to view Greek characters does not inhibit your viewing content in the English language. As a matter of fact, if you also view content in other western cultures of Europe, then using Unicode UTF-8 is the best character encoding to use because it encapsulates most languages.
Browser and email encoding for programs
The Greek Standards Organization (ELOT) is responsible for the standardization in Greece but like many of the Greek bureaucracies they added to the confusion during the beginning of the digital age in Greece.
These are the most common character sets are known as encoding and are in use today on the Internet for Greek content so if you cannot read the Greek in your browser then you maybe forced to try changing the character encoding. Luckily international standards are using the UTF-8 character set that incorporates many of the western based languages today.
Character encodings for the Greek language:
UTF-8, ISO-8859-7, Windows-1253, MacGreek.
Depending on your browser, you may have to turn off the character encoding auto detect feature because it may not correctly choose the proper encoding which can also be the fault of the website viewed.
Another parameter that must be considered when viewing Greek characters is the font that your browser and email uses.
The most compatible fonts for reading and writing Greek are:
Arial, Times New Roman, Tahoma, Verdana, Courier New, Georgia, Serif, Calibri, and Cambria.
When changing these fonts in the browser settings, you must also change:
Internet Explorer: Tools Internet Options, Languages: Add Greek, Fonts: Language Script: Greek
Firefox: Content tab: Advanced: fonts for: Greek, default character encoding: Unicode UTF-8
Opera, choose UTF-8 and Ελληνικά (Ellinika) to be added to your preferred languages
Chrome Settings: Show Advanced Settings, Web Content: encoding: Unicode UTF-8
Making these changes will not affect your viewing of latin based characters, as a matter of fact it will allow you to view most languages correctly including the accent marks used.
The majority of these fonts are also available for use in your email and word processing programs.


text: online shop | The DNA Life DON'T HATE CREATE ART PHOTOGRAPHY MUSIC VIDEO SHOP MORE Creative Agency Advertising Photo Candy Gifx Intermix Contact Grand Opening of The DNA Life Online Shop Grand Opening of The DNA Life Online Shop It's been a long time coming, but we finally put together our online store. We want to thank everyone for their support up to this point. It's been a busy year but it feels.. © 2018 DNA IMAGERY MADE WITH IN SB Looking for something? Sorry! That is incorrect. Please try again.


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Introducing your Power Up North London team…
We're always looking for new members, so please do get involved with PUNL! Come along to one of our meetings – we're sure we could use your expertise. Or talk to us – we'd love to hear from others that have done similar and have advice for us. And vice-versa – give us a shout if you're looking for support in starting up your own project. Take the power back!
Nikki Brain, Chair (Director)
Nikki has been Chair of PUNL since it began in 2014. An International Politics graduate with a background in policy and campaigning, Nikki is excited by the potential renewable technology has to democratise energy and put power in the hands of communities. Nikki is Coordinator of PRASEG, the Parliamentary Renewable and Sustainable Energy Group.
Ben Pearce, Society Secretary (Director)
Ben is another founding member of Power Up North London, from Transition Kentish Town. Ben is a Senior Social Business Analyst for CAN Ivest, managing social investment funds that invest into social enterprises. Ben also provides consultancy to social enterprises in a range of areas such as impact measurement and strategic/business planning. He leads on PUNL's business planning utilising these skills to develop our impact-led strategy for growth. Ben believes that shaping sustainable communities with the backdrop of climate change is one of the key things that will define our generation.
Adam Spence, Treasurer (Director)
Adam joined Power Up North London in February 2015, wanting to support clean energy initiatives alongside a career in commercial investment management and fundraising. Adam is a chartered accountant with 8 years' post qualification experience. Adam qualified from general practice, gaining experience in accounting, taxation and audit. Upon qualifying, he spent seven years at a leading media investment house, responsible for fundraising projects and the management of deployed funds on behalf of investors. This included providing financial and commercial guidance to companies in the media sector, requiring a number of Finance Directorships. In January 2016, Adam set up his own investment and advisory group, Edition Capital, along with three other colleagues.
Ian Grant (Director)
Ian Grant is a Director of PUNL and was part of the team which ran "North London Energy Transition Challenge", an energy efficiency challenge for a year between different areas in North London. Ian has been an editor and writer on the environment and built environment for over 30 years. He has produced reports for NGOs and Government and has developed content for over 120 conferences/events on environmental issues. He has founded two publications and is also a freelance consultant. Ian sits on several working groups of the Environmental Industries Commission.
Sara de le Serna (Director)
Sara has been an active part of PUNL since its first meeting in May 2014. Originally from Madrid, she came to London to study a masters in renewable energy, after which she started working in a low carbon strategic management consultancy. Through her work, she has been involved in projects in the energy and transport sectors giving advice to policy decision making. She believes in the wide benefit of local renewable energy initiatives such as PUNL not only from an environmental, but also from an economic and social perspective, and she is attracted by the challenge of delivering community projects through local collaboration and thrilled to see a direct impact of her work into a tangible outcome. Sara is passionate about music, always ready for a bit of live music, guitar or singing.


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Google Chrome's "Aw, Snap" in every language
Sweet. Portuguese has the best literal translation.
(Also, the author is right: it's cute the first time, but no longer cute after the same tab crashes 5 times.)
Am I doing it wrong?
Comments? I don't do open comments. Life is too short.


text: Adafruit FeatherWing Add-ons For All Feather Boards - Adafruit 2945, The Adafruit NeoPixel FeatherWings bring 32 x pixels of individually addressable RGB ultra-bright bling to your Feather project. Its hard to believe that all these NeoPixels can be controlled from a single GPIO and you get 24-bits of colour too. There are rows of solder jumpers on the bottom of each board so that you can select which GPIO is going to do all the hard work. If you are using one of the Feather Huzzah ESP8266 boards (73-5299) then you will need to use pin 15, its a very simple change. Theres an onboard level-shifter to convert this signal to 5V for greater reliability and for the Dout signal to daisychain to other boards. For those times when 32 x LEDs isnt enough.The NeoPixels take their power either from the USB or from the battery power line, whichever has the higher voltage, thanks to a pair of Schottky diodes. This will give you up to 1A of constant current drive and up to 2A peak, more than enough for a colourful light show, but be careful if youre trying to light your lounge.Adafruit have published a driver library to save you the trouble and let you get on with designing eye catching displays. They have a reputation for the quality of their supporting documentation and you will find their Uberguide to NeoPixels and their Best Practices guides invaluable. In particular the Best Practices guide will help you prolong the life of your NeoPixels and avoid common mistakes. Adafruit 2945 NeoPixel FeatherWing - 4x8 RGB LED Add-on For All Feather BoardsCheck stock and price


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Joy's first job as an Air Stewardess in Belize
Joy's first job was for the Transatlantic Central American Airlines based in British Honduras (now known as Belize). One of the routes she flew was from San Pedro Sula and Tegucigalpa from Belize City. She was offered the job in 1948 when she was 16. Her mother was Scottish, her Father was Welsh and her first language was English. The training took place in Belize and she was required to speak Spanish. The flights she worked on were of one hour duration with no drinks. The airline used small passenger planes. Sometimes she had to change planes in San Pedro Sula to a plane which could carry people and cargo. When there was cargo Joy often stayed behind in San Pedro Sula as they needed a man to unload the cargo at the destination,
Later in life she moved to London where she worked in the South London Hospital as a trainee nurse. The hospital was for women and children run by women. One man was a porter and all the doctors and nurses were women.
In the 1960s Joy took up fencing. There are three weapons in fencing the foil, sabre and epee. She was allowed to use the foil. She was a member of a club and fenced all over Cramwell, Lincolnshire and Yorkshire. She was the Individual Women's Champion for Lincolnshire. Joy preferred team competitions. For matches she had to wear a mask, special gloves, padded jacket (torso only). There was no electric fencing at club level as it was too expensive, but once you were at competitive level it was used. Fencing was good fun and very good exercise, however a legacy of her fencing days is a problem knee from all the lunging.
Additional Information
Joy is a valuable member of the team of WRVS volunteers helping with this project. She has been interviewing people in a variety of settings in Moray including this educational event at Cluny Primary called Then and Now in May. Here she is talking to Cluny teacher Mrs Paxman (left) about their shared experiences of Lincolnshire.
The event included a variety of Moray Services sharing information with the older residents of Buckie.
Toncontin International Airport
"The airport received much notoriety as being one of the most dangerous in the world due to its proximity to mountainous terrain, its short runway, and its historically difficult approach to runway 02." source
A hillock was removed to make the airport safer.
Description of landing at the airport- click here
South London Hospital
The South London Hospital for Women, Clapham Common South Side was entirely staffed by women. The hospital was founded in 1912 and opened by Queen Mary on July 4th 1916. It was enlarged in the 1930s and closed down in 1984.
"South London Hospital for Women (Incorporated); 1912; Out-patients, 86-88, 90, Newington Causeway, S.E. In-patients, 103, South Side, Clapham Common.; To give medical and surgical treatment by qualified medical women – to provide private wards for women of small means (1 to 3 guineas a week)." source
Lost Hospitals of London– information on the South London Hospital for women and children


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Hello everyone,
After developing several twitches I've been reading this great website for the last few months (though this is the first time I've posted). My twitching started with a twitch in my right index finger last November. After eight days of near continuous twitching and a trip to the doctors it suddenly disappeared. Then back in January multiple twitches started to flare up. I've now had a range of twitches all over my body for the last three months. The majority of twitches have been very random in terms of where they occur, when they occur and what they are like. However, I've had few continuous twitches / hot spots. These have been located in left eye lid and left calf. In addition I've had feelings of cramp in my left leg and foot and numbness in my little fingers. Just like most people on this board I've been very worried about what was happening and what it could be. This website has been a great help, particularly as my doctor said he had never heard of such symptoms and told me to see what happened to them over a couple of months.
Although the twitching seems to be subsiding I have now developed a feeling of weakness in my left wrist. I can still grip and hold things but it doesn't feel normal. It's hard to describe what the weakness feels like. It is a general feeling of tightness in the wrist and when I hold something it feels like my wrist is telling me that it doesn't want to hold the item and would much rather let it go. The weakness started with a new twitch in my left thumb and middle finger. These twitches occurred on and off for two days and has mainly gone now (just a few minor twitches every so often). Once the twitches subsided a feeling of weakness developed in my thumb and wrist. The feeling of weakness in the thumb has gone but the feeling in my wrist has now lasted four days. I assumed it would pass after a couple of days but still seems as prevalent as it has been. This is understandably starting to get me even more worried about what I may have. Has anyone else had something similar to this or can describe what perceived weakness would feel like compared to the initial stages of clinical weakness (if that's possible)?
Thankfully my GP has finally referred me to a neurologist but I can't see him until 14th of April. Hopefully I'll get a clearer idea of what is affecting me.
Thank you in advance for any help


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Hard work, teamwork, lifelong memories
Mandatory morning lifts, classes from 8 a.m. to 1 p.m., practice from 1:30 p.m. to 5 p.m., home to shower and eat and then homework. This is every day life for SF State senior pitcher Jordan Yrastorza. It is also similar to the lives of athletes in


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We have one copy of our genes from our mother, and one from our father. However, for about 1% of genes, only one copy is used; the other is silent, or "imprinted", by molecular modifications applied to the DNA, rather than actual changes to its sequence (epigenetic modifications).
Many imprinted genes are involved in growth and development, and mutations in these genes are associated with congenital growth disorders. The role of imprinted genes in growth regulation means that they are likely play a role in the development of cancers and other conditions in which cell and tissue growth are abnormal. We have found that some people have a very rare disorder where imprints are incorrectly applied to a whole range of imprinted genes.
Moreover, we have recently identified a gene mutation that causes this disorder; this gene must be involved in the normal processes of imprinting. We now want to find out more about this gene, identify more patients, learn more about the imprinted genes that it controls, and if possible discover more genes involved in imprinting. This work will help us to understand normal imprinting and also to help patients with imprinting disorders.


text:
Patti Smith Quotes About SongsQuotes about: Songs
Age Angels Animals Architecture Art Arthur Babies Books Childhood Children Choices Communication Creation Culture Daydreaming Desire Dreams Drinking Drugs Duty Dylan Energy Eyes Fashion Fate Fathers Feelings Film Fun Gender Giving Good Works Grief Growing Up Heart Heaven Hendrix Home Horses House Husband Improvisation Impulse Judging Language Losing Loss Magic Makeup Memories Mothers Painting Parents Performing Philosophy Poetry Punk Reading Regret Responsibility Role Models Running Sacrifice School Social Media Songs Songwriting Sorrow Soul Suffering Take Care Vision Walking Wall Writing Youth
When I was a teenager, I dreamed of being an opera singer like Maria Callas or a jazz singer like June Christy or Chris Connor, or approaching songs with the kind of mystical lethargy of Billie Holiday, or championing the downtrodden like Lotte Lenya. But I never dreamed of singing in a rock-and-roll band.
You May Also Like:
Patti Smith
- Born: December 30, 1946
- Occupation: Singer-songwriter
- Cite this Page: Citation


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NEW ROCHELLE, N.Y. -- A Model United Nations conference drew 93 kids to Albert Leonard Middle School recently.
Organizers were eight students from New Rochelle High School, former group members.
The middle schoolers were grouped by grades and had researched governments of various African nations earlier in the month.
The conference was to present their findings and adopt a diplomatic role to debate and negotiate solutions to resolve "rising terrorism in Africa."
Model U.N. adviser, seventh-grade teacher Colleen O'Reilly, was impressed by the students' willingness to spend a Saturday in school.
"They really have a desire to learn and come up with ideas," she said. "Their enthusiasm to learn about the world outside of their normal realm -- it's amazing."
"Saturday was one of my favorite days ever being a principal," ALMS Principal John Barnes said in an email. "Goose-bump city, and so beyond impressive."
The student group, which travels to Boston to compete annually, will make its first international trip to Vancouver, Canada, in April.
Click here to sign up for Daily Voice's free daily emails and news alerts.


text:
What does solicitor mean
Get to know us
We understand that you may worry about mounting bills from firms of solicitors. We worry about you being advised by non-qualified, unregulated companies. At cphSolicitors we provide the highest level of expertise from a STEP qualified solicitor whilst at the same time keeping the overheads to a minimum. This allows us to work on fixed fees and pass this saving directly to you.
Collette Hodkinson Bsc. TEP
Collette has a strong academic background. She studied Physics at undergraduate level in Cardiff. She went on to complete the Postgraduate Diploma in Law and the Legal Practice Course in Manchester. After becoming a qualified solicitor she knew very quickly that she wanted to specialise in the area of law that is sometimes referred to as Private Client. Her specialist area comprises of Trusts, Estates, Wills, Inheritance Tax and Incapacity Management. Collette is passionate about giving her clients the very best of advice and she decided to study for the STEP (Society of Estate Practitioners) Diploma. This took her a further two years and she is now a full member of STEP and can use the initials TEP after her name.
What does being TEP mean? It means she is recognised as an expert in this field of law. She is one of a group of the most experienced and senior
practitioners in the field of trusts and estates. It gives you, as a potential client, the confidence and peace of mind that Collette has reached the exacting standards required by STEP.
However qualification is not enough. Collette realises that understanding complex issues might be important but what is very important to you as a potential client is her ability to explain legal complexities. She prides herself on this ability. Many of Collette's clients have commented after meeting with her that they thought it would "all be over their heads "but she was able to explain it very satisfactorily to them. Others after meeting Collette to discuss Probate have said that they didn't expect to find themselves laughing during the appointment but they had.
Going to see a Solicitor should not be a frightening experience. At the end of the day Collette is providing you with a service. You should not be worried about passing the time of day with a solicitor as you are being charged by the hour. Collette is very happy to take work on a fixed fee. If it takes a particular client longer to grasp a technical point then so be it. What is important is that each and every client, irrespective of age, is happy with the service they receive from Collette.
Collette Hodkinson Bsc. TEP
Source: www.cphsolicitors.co.uk
Category: Solicitor
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text: On this page: 2015 environmental performance goals Our new sustainability goals Seven years ago, we set an industry precedent by adopting a series of strategic environmental performance goals on water consumption, reclamation of disturbed lands, energy efficiency and air emissions. These goals, which had a baseline year of 2007, matured at the end of 2015. We are excited to say that we met environmental performance goals on reducing water use and air emissions, increasing reclamation and came very close to meeting our goal on energy efficiency. To ensure we continue to improve on our sustainability performance, we've set two new goals: one focused on climate change and, for the first time, a social goal focused on strengthening our relationships with Canada's Aboriginal Peoples. We are working towards setting a new long-term goal to extend our commitment to water conservation. Expand all | Collapse all Environmental Performance Goal: Reduce fresh water consumption by 12% by 2015* Results: we reduced our fresh water consumption by 27% Fresh water is a key resource for our business and it is also of critical importance to our stakeholders, communities and employees. Our biggest draw on fresh water resources is our oil sands operations so we set an oil sands water strategy to reduce water use by using less water, recycling wastewater and returning clean water to the environment. We are pleased to report that we exceeded our water goal. Our water consumption (the amount of fresh water withdrawn minus the amount of water returned to the environment) is 27% lower than our 2007 usage. The goal was to lower the water consumption by 12%. This was achieved while pursuing our growth strategy which saw our production significantly increase over the same time period. A number of initiatives progressed during the lifetime of this environmental performance goal leading to reduced fresh water consumption including: Starting in 2013, we began sending tailings water from base plant to Firebag as well as to other oil sands producers for in situ make up water In 2014, the $190 million oil sands waste water treatment facility became operational recycling more than 22,550 litres of water per minute. We are proud of this achievement but it's important for us to continuously develop more effective and efficient uses and recycling initiatives across our operations, particularly with Fort Hills becoming operational in late 2017. We also see opportunities to focus our efforts on water management practices across our downstream businesses. As we continue to advance our water management strategy, Suncor will share the lessons learned with our industry peers through Canada's Oil Sands Innovation Alliance (COSIA). Additionally, we will continue to collaborate with, and learn from, our industry peers. By doing so, we are confident we can help reduce the regional net effect of water use throughout the oil sands region and our downstream operations. Find out more about our efforts to reduce fresh water consumption in our operations Download JPG * The base year for the planned improvements was 2007. The goals were established in 2009. Read more about water Environmental Performance Goal: Increase reclamation of disturbed land area by 100% by 2015* Results: we increased reclamation of disturbed land by 176% Wherever our developments disturb land we pursue progressive reclamation efforts, including reclaiming tailings ponds. Our largest land impacts are in our oil sands operations so our efforts focused there. Land reclamation takes place once the disturbed land is no longer part of active operations. We targeted a 100% increase in land area reclaimed* by 2015 (as compared to 2007), but surpassed our target by reclaiming 3730 ha of oil sands in situ and mine disturbed lands or achieving a 176% increase relative to the 2007 baseline. This was accomplished by developing and executing new technologies and more aggressive reclamation plans, including; Focused reclamation of historical oil sands (in-situ) exploration footprint In 2010, Suncor became the first oil sands company to reclaim a tailings pond supporting a mixed wood forest, a network of streams and a marsh wetland; In 2013, Suncor became one of the first companies in the world to complete reconstruction of a fen peatland watershed. From start of our oil sands mining operations to the end of 2015, Suncor had planted more than 7.9 million trees, shrubs and aquatic plants on our oil sands site – including 692,808 trees in the previous year alone. Read more about our oil sands reclamation efforts While Suncor continues to be focused on accelerating reclamation pace, biodiversity conservation also remained top of mind. We also worked with Aboriginal communities to incorporate culturally-significant plants and species into our reclamation plans. As Suncor strives to be a trusted steward of natural resources, we continue working to conserve biodiversity and to accelerate the rate at which we reclaim lands disturbed by our operations. Read more about our biodiversity plans here Download JPG * The base year for the planned improvements was 2007. The goals were established in 2009. Environmental Performance Goal: Improve energy efficiency by 10% by 2015* Results: we improved our energy efficiency by 9% Suncor is committed to energy management and continuously improving greenhouse gas (GHG) emissions reductions as part of everyday operational excellence. We set an ambitious goal of achieving a 10% improvement in energy efficiency by 2015. This target required each of our business units to reduce their energy intensity by approximately 10% as compared to their energy intensity in the 2007 baseline year. Since that time, our growth strategy has introduced additional in situ projects with higher energy intensities relative to the rest of our business. The energy intensity of our operations varies significantly according to asset mix, extraction technology and product portfolio. The 2009 merger with Petro-Canada also introduced a broader base of assets, including offshore production, into our portfolio. Offshore production has relatively low energy intensity at peak production but our assets have seen an increase in energy intensity as our wells mature and reach depletion which requires more energy for extraction. These changes added to the challenge in achieving the energy efficiency goal. To reflect this reality, we developed a complementary longer-term energy intensity goal during the course of our environmental performance goal. The 2015 energy efficiency environmental performance goal refers to operating our existing assets as efficiently as possible. The longer-term energy intensity goal reflects a desire to reduce the inherent amount of energy needed to produce our resources, regardless of the type of resource being developed. What we learned from both these short and long-term efficiency goals will be applied to our new GHG goal. As shown in the graph below, we came within 1% of achieving our 2015 energy efficiency target reaching an overall company-wide energy intensity of 5.06 GJ/m3 against our 2015 target of 5.01 GJ/m3. The progress made in reducing the energy intensity of each business unit is reflected in the historical data trends where we have been able to reduce our company-wide energy intensity close to 2011 levels despite adding a significant amount of higher intensity oil sands and in situ operations since then. A number of initiatives progressed during the lifetime of this environmental performance goal leading to improved energy efficiencies including: Our in situ assets, Firebag and MacKay River, have continually shown decreases in energy intensity since 2012, which was the beginning of Firebag's expansion phases 3 and 4. As these operations have matured, Firebag has been able to realize lower steam-to-oil levels as a result of optimized reservoir strategies and strong infill well performance. Greening the electricity grid with power generated by our cogeneration facilities (a highly efficient technology used to generate electricity from what would otherwise be waste heat). We use this power for our own operations and sell excess electricity to the grid, lowering provincial emissions. Increased reliability and utilization in our oil sands operations over the last three years. Implementation of Suncor's Energy Management System (EMS) at our refineries, lubricants and oil sands facilities have resulted in energy savings between 2% and 3% energy savings. The energy management teams formed to support the EMS work also help identify and execute cost-effective energy efficiency project opportunities, resulting in an additional energy savings in the range of 3% to 5%. The progress made over the last seven years is significant, despite being within 1% of achieving the goal, and has now become an interim step for delivering measurable progress toward our ultimate goal of reducing our overall company-wide energy intensity. Read more about our future sustainability goals and our new GHG goal here Please note: The energy intensity metrics used to support this environmental performance goal are different from those found in the Performance Indicators section of this report due to the production definitions used. The environmental performance goal process is based on business unit performance; therefore, the production numbers reflect the net performance within each business unit. The performance indicators are corporate-wide net metrics; therefore, the performance indicator net production numbers are lower than the sum of individual business unit production used in the environmental performance goals due to intra-business unit. Download JPG * The base year for the planned improvements was 2007. The goals were established in 2009. Environmental Performance Goal: Reduce air emissions by 10% by 2015* Results: We reduced our air emissions by 36% We are committed to maintaining and improving air quality near our operations and preserving healthy ecosystems through investments in technology and promoting continuous improvement of our operations. In 2009, we established a very challenging goal to reduce our absolute air emissions (nitrogen oxides, sulphur dioxide and volatile organic compounds) by 10% while growing our oil sands mining and in situ assets. This target required each of our business areas to focus on reducing air emissions through improved reliability of our operations and equipment upgrades while maintaining our growth strategy. An increase in production typically means higher air emissions, making absolute reductions more difficult with growth plans. We are pleased to report that we achieved an overall reduction of total air emissions of 36% compared to our baseline from 2007. Through a number of operational improvements during the lifetime of our environmental performance goal, we were successful at exceeding our target and significantly reducing air emissions at most of our facilities including the following initiatives: Installation of the hydrocarbon blanket gas and recovery system on Terra Nova resulted in a 95% reduction in volatie organic compounds (VOCs) and an overall 70% reduction in total air emissions Our refineries saw a 26% overall reduction in air emissions including significant reductions in nitrogen oxides (NOx), sulphur dioxide (SO2) and VOC reductions at our Montreal and Commerce City refineries Nearly 50% reductions of SO2 emissions at our oil sands Base Plant due to improved reliability, decreased flaring, and completion of the Millennium Naptha Unit hydro treated make-up diluent project Download JPG * The base year for the planned improvements was 2007. The goals were established in 2009. Learn more about air Our new sustainability goals Energy is fundamental to every aspect of our lives; we use it to move, to grow food, to heat, to manufacture, to illuminate. But along with energy creation comes the real and serious threat of climate change, the impacts on our environment, global economy, and local communities. These require pragmatic and practical approaches and the need for innovation and ingenuity beyond anything we know today. Suncor's new sustainability goals respond to these needs and acknowledge that we need to continue to evolve and manage our business for the long term by continually improving our environmental, social and economic performance. They focus on strengthening our relationships with the Aboriginal Peoples of Canada, reducing our greenhouse gas (GHG) emissions intensity, and conserving water. The goals, which have a baseline year of 2014, provide us with guide posts to drive performance improvement far beyond our current capabilities so we can contribute as constructively as possible to the world we all share. 2016 is a planning year for our businesses to develop plans to progress the goals in their areas. We will begin reporting on our progress towards achieving these goals in our 2017 Report on Sustainability. Strengthening our relationships with the Aboriginal Peoples of Canada We know Aboriginal Peoples want to play a larger role in how energy is developed – right from the project concept through to reclaiming the land back to its original state. Our long-term social goal (to 2025 and beyond) recognizes this, and focuses on strengthening our relationships with Aboriginal Peoples in Canada. It reflects our commitment to change the way we think and act, and outlines four areas where we can work together to advance greater involvement: Strengthening relationships between Aboriginal Peoples and all Canadians, starting within Suncor. Partnering with Aboriginal youth to develop their leadership potential through meaningful connections within and outside of Suncor. Significantly improving our Aboriginal workforce development at Suncor through focused efforts on hiring, retention and advancement of Aboriginal employees across our business. And, increasing revenues to Aboriginal businesses and communities through mutually beneficial marketing arrangements and procurements of materials and services. Reducing our GHG intensity We share in the global challenge to tackle climate change head on by reducing emissions, while providing energy the world needs. We will work to harness technology and innovation to set us on a transformational pathway to a low carbon energy system. We will measure our progress by reducing the total emission intensity of the production of our oil and petroleum products by 30% by 2030, through focused efforts in these areas: Continue to drive energy efficiency at all of our facilities, and switching to lower-carbon fuels, such as natural gas. Develop and pilot technology to fundamentally change how we extract bitumen and optimize downstream processing. Participate in greening the electricity grid towards a lower-carbon future by investing in cogeneration at our facilities and renewable energy. Our goal will also drive us to seek and evaluate new business opportunities in the evolving future energy system. Suncor's vision to create energy for a better world demands that we play our part in tackling this challenge. As a contributor to climate change, we must go beyond today's capabilities and technologies, so we can make a real difference for our future. Looking ahead: Water conservation Responsible energy development means balancing our environmental impact with our growth strategy. Based on what we learned from our 2015 water goal and building on the success of our water management strategy, we will be developing a new long term water goal. This goal will reflect our water requirements with the need to maintain a clean, safe and plentiful supply of this important natural resource for current and future generations.


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Book Censorship at Mount Scopus College
Amid claims of censorship at Mount Scopus College concerning the book Dancing in the Dark, we asked Mt Scopus principal, Rabbi James Kennard, as well as the book's author Robyn Bavati, to write about their perspectives.
Rabbi Kennard provided us with the following statement:
Dancing in the Dark, a polemic which gives an inaccurate, one-sided and fanatically negative presentation of Jewish life, with a clear agenda of disengaging young Jews from Judaism, is not a book that is appropriate, in my judgement, to be in the library of a Jewish school, in the same way as thousands of other titles are also not provided. It is therefore not available in the Scopus library and never was. No books were "removed from the shelves" nor is the book "banned from the school".
Ms Bavati's account of the controversy is below:
In mid June, the librarian from Mount Scopus College asked me to come to the school during Book Week in August to discuss Dancing in the Dark with the Year 9 students. The book, a young-adult novel published by Penguin in February 2010, tells the story of a Jewish girl who ultimately rejects an Orthodox lifestyle in order to pursue a career as a dancer. When Rabbi James Kennard, the school principal and himself a strictly Orthodox rabbi, found out about the scheduled visit, he rang me to say that he had 'some concerns'. He came to my house one evening to discuss them, and said that although he was looking forward to welcoming me at the college, he had a problem promoting my book at the school because, although he hadn't read it yet, he understood that its "anti-religious" content was "antithetical to the school's modern-Orthodox ethos."
I explained that the book is not anti-religious, but anti-coercion, pro-choice, and pro-tolerance. It doesn't vilify religious people; nor could it be said to incite hatred towards religion or anyone choosing to live a religious lifestyle. In fact, many Orthodox readers have told me they felt it presented a well-balanced view of religion, and portrayed the Charedi (ultra-Orthodox) community in a respectful, sympathetic and authentic manner.
Nevertheless, Rabbi Kennard said he did not want to promote a book that doesn't represent the values and principles of Orthodox Judaism, according to which the Orthodox lifestyle is the only 'right' way for Jews to live. He therefore suggested that I visit the school to discuss my writing, but 'not mention the book'.
I told him that if I were a parent at the school (which in fact I was – at one point all three of my children attended the college), I'd be very upset to think that the school was employing that kind of censorship (to which he replied, "I don't care what the parents think; my job is to uphold the policy of the school"). I suggested that if he didn't agree with the viewpoint expressed in my book, he should challenge rather than suppress it.
The librarian then suggested she facilitate a discussion between him and me, so that he could air his concerns in front of the students. We both agreed to this, and the discussion took place on August 25th, as planned.
The Rabbi (who had by this stage read the novel) claimed that I had presented religion in a purely negative light and rendered all the religious characters nasty and objectionable. This is simply not true. He also pointed out perceived 'inaccuracies' in my portrayal of the Charedi community. For example, my fictional Charedi school only goes up to Year 11, whereas Melbourne's actual Charedi school does have a Year 12. It is quite true that the school presented is not an exact replica of the school to which he was referring – Dancing in the Dark is a work of fiction. However, in broader terms, the portrayal of a community whose members censor books, don't watch TV or go to movies, and where there is segregation between the sexes, is entirely authentic.
At the end of the session, I urged the students to read the book and make up their own minds. Rabbi Kennard concurred. Yet after the session, when I asked the librarian how the students had been responding to the book, she admitted that they had been unable to borrow it from the school library, as although five copies had been purchased, Rabbi Kennard had refused to allow them to be placed on the shelves. Now that she'd heard him agree with me that the students read it and judge for themselves, she thought perhaps he'd changed his mind. She suggested he write a statement expressing his own view of the book, which could be placed at the front of each copy, so that the students would know that he did not condone it. But he did not agree to this suggestion, and still refused to allow the books to be put on the shelves.
I am puzzled as to why he agreed to the discussion in the first place. Surely there is little educational value in students hearing a debate about a book they are subsequently unable to borrow from the school library.
Mount Scopus College has a reputation as an excellent school. Indeed, it topped the state in VCE results last year, with 70% of students achieving ENTER scores of over 90. The school prides itself on being inclusive and broad-minded, and it caters to the larger Jewish community, the vast majority of whom are not observant.
On the college website, the school claims to "…provide…Jewish learning, values and experiences, within a Modern Orthodox and Zionist framework, that enable each student to make an informed choice as to the meaning of their Jewish identity." (Italics are mine.) It also claims that it "supports and promotes the principles and practice of …freedom of religion, freedom of speech and association, the values of openness and tolerance…" I imagine these latter values are the reason many parents choose Mount Scopus for their children. But if, as the censoring of my book suggests, these values contradict the values of modern Orthodoxy, the college should not be claiming to promote both. More importantly, if such censorship is being practiced, surely the parents have a right to know.


text: For this week's blog post, BCcampus caught up with Sybil Harrison, the Director of Learning Services at Camosun's College Centre of Excellence for Teaching and Learning (CETL). According to the college's website, CETL "aims to inspire and promote innovation and excellence in all aspects of teaching and learning." And, we were curious to find out how. 1. Can you tell us more about your role… Read more »


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Adds the SQL Service account to local privileges 'Lock Pages in Memory', 'Instant File Initialization', 'Logon as Batch' on one or more computers.
Requires Local Admin rights on the destination computer(s).
Set-DbaPrivilege -ComputerName sqlserver2014a -Type LPIM,IFI
Adds the SQL Service account(s) on computer sqlserver2014a to the local privileges 'SeManageVolumePrivilege' and 'SeLockMemoryPrivilege'.
'sql1′,'sql2′,'sql3' | Set-DbaPrivilege -Type IFI
Adds the SQL Service account(s) on computers sql1, sql2 and sql3 to the local privilege 'SeManageVolumePrivilege'.
This command was created by Klaas Vandenberghe. You can find Klaas on Twitter and his blog.


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The motorcycle company says it's consolidating its test operations from Talladega, Naples, Florida, and Mesa, Arizona to the Arizona Proving Grounds in Yucca, Arizona. Pat Sweeney, a spokesman for Harley-Davidson, could not provide a date when the facility would close, but did say it would be sometime next year. Sweeney says the Talladega facility has
Month: October 2009
A three-vehicle crash on Interstate 595 has left one person dead and another in critical condition, according to the Florida Highway Patrol
The crash happened shortly after 8:30 p.m. Tuesday. It began with two motorcycles in the left lane and a four-door Kia in the center lane, ahead of the motorcycles, according to FHP. All were eastbound near Hiatus Road. The Kia, driven by Erica Vieira Borges, 22, of Sunrise, moved into the left lane, and one
Harley-Davidson announces third-quarter results and long-term strategy; discontinues Buell line
Harley-Davidson, Inc. (NYSE: HOG) announced decreased revenue, net income and earnings per share for the third quarter of 2009 compared to the year-ago period, while reporting a moderation in the decline of retail new Harley-Davidson motorcycle sales compared to the second quarter. Worldwide retail sales of new Harley-Davidson® motorcycles declined 21.3 percent in the third
Man on speeding scooter slams into pole in Melbourne after an early morning police chase
A 34-year-old man who Melbourne police say led officers on an early morning chase while riding a motor scooter was injured after slamming into a light pole. The crash happened at about 4:25 a.m. in the 700 block of U.S. 1 after the unidentified man hit the pole while going at least 50 mph, officials
A 26-year-old motorcyclist dragged a trooper about 5 feet while trying to flee a traffic stop
The trooper stopped Stephen David Young about 7:30 p.m. Wednesday after seeing Young riding the Honda motorcycle without eye protection, an arrest report states. Florida law requires motorcyclists to wear an eye-protective device. When the trooper approached near Dale Mabry Highway and Lemon Street, Young tried to accelerate but the Honda stalled. The trooper put
A Jacksonville man was in critical condition after his motorcycle crashed into the back of a sport utility vehicle on U.S. 1 on Thursday afternoon
John William Devero, 60, was traveling north on U.S. 1 near Shore Drive when the SUV in front of him slowed to stop at a traffic light. He attempted to stop his Harley-Davidson motorcycle but couldn't, according to an FHP report. Both Devero and the bike crashed into the Nissan, driven by a Donna Paytas,
Just as Biketoberfest begins in Central Florida, a motorcyclist is critically injured after plowing into a tree and being hit by another motorcycle
The man, 45-year-old Juan Partridge, was injured at 11 p.m. on State Road 44 at LakeWinnemissett Drive, about a half-mile west of Interstate 4. Partridge hit the fallen tree, which obstructed the entire westbound lane and was then ejected from the motorcycle. Another motorcyclist swerved to avoid the tree and drove over Partridge. The motorcyclist
The motorcycle rider who died Wednesday night on Interstate 4 did a lot of the things highway patrol troopers see in too many fatal motorcycle wrecks
He was speeding and not obeying traffic laws. He wasn't wearing a helmet. The rider was driving between the lanes of stopped vehicles as a tow truck hauled a vehicle from a ditch and noticed the truck too late to stop. "He was going way too fast. If he'd been doing the speed limit he
A Panama City, Fla., man was killed Wednesday night when he was thrown from his motorcycle
George M. Hogg, 34, was riding his Kawasaki motorcycle south on the road "at a high rate of speed" about 11:15 p.m., police spokesman Capt. Kevin Foltz said. As Hogg approached the curve near Third Street, he lost control of the motorcycle, Foltz said. The motorcycle crossed Pontchartrain Drive and went over three curbs in
A 26-year-old woman who was speeding and weaving out of traffic on Interstate 95 is guilty of vehicular homicide of two motorcyclists she hit
A jury deliberated for a hour Wednesday afternoon before finding Dominique Brice, of Miami, guilty of killing the motorcyclists parked along the northbound lanes on Feb. 29, 2008, near the juncture of Indian River and St. Lucie counties. Sentencing is Nov. 25. She could face up to 30 years in jail. Killed in the mid-day


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March 19, 2017
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Today I accompanied my parents to our local Sears store to find a replacement for the Kenmore vacuum cleaner that served us for nearly 27 years with another new vacuum cleaner wearing a Kenmore badge. Taking my parents out to shop is quite a stressful job, not because they don't agree or agree to disagree but they intentionally intend to anger each other as I was acting like United Nations (pretending to do something and in reality doing nothing hoping things will fix itself). As I was at the Sears Store majority of the customers there were of Silent Generation, Baby Boomers and Generation X demographic. There wasn't any Millenials or Generation Z during my visit today which is another demographic Sears Holdings should try to market and attract, but than again the majority of the wealth and good paying jobs are held by Silent Generation (wealth), Baby Boomers followed by Generation X and at present Millenials and Generation Z are waiting for theirs which for that reason Corporate America is neglecting them at this moment.
If you ask anybody what is a popular Sears brand, the top three anwers will be Kenmore (brand), Craftsman (tools), and DieHard (brand). What other chain retailer has slapped its own brand name badge on products manufactured by other bigger brand manufacturer with having a successful reputation? What other chain retailer has sold its name for $900,000,000?
"On January 5, 2017, Stanley Black & Decker announced its intent to acquire the Craftsman brand in a deal with a total value of $900 million (with an up-front payment of $525 million, and a payment of $250 million after three years). Sears will hold a royalty-free license to the Craftsman brand for a 15-year period after the completion of the sale, and will receive a royalty on all new Craftsman sales over this period. Afterwards, Sears will pay Stanley Black & Decker a 3% licensing fee. The deal closed on March 9, 2017."
Going onto Sears Holding website to research more of Kenmore, Craftsman, and DieHard, Sears had a advantage over other modern chain retailers that didn't have and that is time. It took Sears a half century to more than a century to make its brands mean something. The only thing that's on many Sears loyal customers minds nowadays is its staying power in a ever increasing competitive and technological world. Our regional Sears store has plenty of Baby Boomers and Generation X to keep them open for a couple of more decades to come or until the Millenials, Generation Z, and thereafter pick up the slack.
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