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According to a national registry, only 13 percent of the more than 10,000 sign-language interpreters in the U.S. identify as people of color.
RIT's National Technical Institute for the Deaf is trying to change that.
About a year ago, NTID established a two-year preceptorship called theRandleman Program, which specifically addresses the need for diversity in the interpreting field.
The program was named for Valerie Randleman, the first black interpreter in RIT's Department of Access Services.
Diversity is important when it comes to sign language interpreting, because the deaf community itself is diverse. Sometimes an interpreter will miss subtle cultural nuances if she or he is not from the same culture as the speaker.
The program coordinator, Kristi Love-Cooper, remembers a Martin Luther King Jr. Day event on campus when a member of a black fraternity was speaking.
"He was using language that, unless you have been around that culture, you probably will miss," she explained. "The interpreters who were not part of his culture did miss those little cultural nuances. The audience was made up of black deaf members who didn't have access to that information because the interpreter didn't understand the information."
Cassandra Flores said cultural competence matters in her field. Flores, a graduate of the Randleman Program, works as an apprentice interpreter at RIT. She hopes to earn her certification in the next several years and return to New Mexico.
Flores said it is crucial when interpreting to understand the implicit and explicit messages that need to be translated to a deaf audience. Those cultural cues can be as subtle as facial expressions.
"With our job," she said, "we have to be in two cultures at once, sometimes even three."
For Flores, that cultural blend includes her native Spanish-speaking culture, the American culture, and the deaf culture.
She felt fortunate to have support in her early studies in New Mexico from other Spanish-speaking colleagues.
"Learning ASL, I wasn't able to come up with the English word, but I could do it in Sign or in Spanish."
Love-Cooper said the need for diversity among sign-language interpreters goes beyond communities of color.
"We're looking for Asian-Americans as well as other diverse identities," she said. "The field is heavy with people who identify as women."
The Randleman Program strives to provide equity, Love-Cooper said. She developed an understanding of the importance of that particular goal through her early studies. She was the only black student in her interpreting program, and her program director sent her to a National Alliance of Black Interpreters conference.
"That is what I think of when I think of equity," Love-Cooper said. "She didn't send everybody else in the class to a conference because they didn't need that. They had people that they could connect with in my cohort, whereas I did not. She provided something you might consider extra for me, but it was so that I could have a level playing field as my classmates."
Before NTID established the Randleman Program, 8 percent of the interpreters in the department were people of color. Today, that number is 14 percent.
Love-Cooper said more needs to be done to attract young students to the field. She thinks school districts, especially those with a higher percentage of students of color, could do a better job of exposing students to sign language. Many people, she said, don't realize that interpreting is a career option.
This story is reported from WXXI's Inclusion Desk.


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The Dandelion Dresser by design team iannone:sanderson is made from reclaimed Kirei board.
Made from the reclaimed stalks of sorghum plant and using a formaldehyde-free adhesive, the six-drawer Dandelion Dresser is a perfect addition to the sleek, minimal and eco-aware bedroom. The cabinet itself is constructed of FSC-certified sustainable plywood, while the white laminate conforms to healthy indoor air standards.
Non-toxic, cute and imaginative, what we love most about this fun, yet subtle, storage unit is the Bumble Bee. Do you see it? There he is, pollinating the bottom middle drawer.
Price: $3,995.00 from Vivavi.
Look for Lustables daily at EcoSalon. 100% gorgeous green finds, and never sponsored. Submit your favorite to email@example.com

subset: commoncrawl


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This time of year, people normally take some time and reflect on the year. Here at SP, we are no different. We understand that 2022 has been challenging for so many and we are incredibly thankful for all the support this year. Like us, our customers share a common love of sneakers and we are extremely lucky to immerse ourselves in something we are so passionate about.
From our Sole Protector Family to yours, Thank you! We are grateful for all the support we receive everyday. To show our appreciate, we want to give back this holiday season to as many customer as possible.
So leave a comment below and let us know what you are thankful for this year! We will be randomly giving out gift cards to help with holiday meals or gifts.
Leave a comment from 11/23/22 to 11/24/22 for a chance to receive a gift card (Amazon, Walmart, or Target).
*The gift cards mentioned above are not endorsed by, directly affiliated with, or sponsored by any of the brands (mentioned above). All product and company names are the registered trademarks of their original owners.
Comments (20)
I'm thankful I was able to say goodbye to my grandma before she passed. I'm thankful for my career and health and my life.
I'm thankful to have breath in my lungs to have a chance to make the best out of this journey called life. Thankful to have a job to provide for my family and help out loved ones if need be. Thankful for music to help me get through it good and bad. Happy holidays one love
Carlos Aguirre
I'm am thankful for having my family and spending time with them and my friends and waking up everyday.
I'm thankful that my family member who got covid, had a stroke, and got hit in the head has recovered from all of them.
Thankful to be alive, still surviving all life's struggles especially as a caregiver to my Pops.
Ann Marie
I'm thankful for my Health and family
Jerry Cooper
Im thankful for sole protector being a thing in 2022 cause man am i tired of yellowing nasty soles finally a product i have no problem purchasing cause man this materials A-1 highly recommend wont leave you disappointed
Thankful for everyday..
My Family & my new Girlfriend
Darrell Wood
Thankful for so many things but one thing I'm grateful for you guys Sole protectors! Thanks for changing my life and giving me the opportunity to keep my shoes longer lasting than ever before! Thank you!
KShanecia L Lee


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The Society makes awards to Restaurants and other venues that offer outstanding quality of food, wine and service.
Our Gold Standard Restaurant Award is made at the discretion of the Regional Committee, according to very strict criteria.
The new, less onerous Excellence Award may be made at the discretion of Branch Committees, provided that certain criteria are satisfied. It will give Branches the opportunity to reward a greater number of Venues and thus to increase the visibility of the Society in their area. Our aim is to raise awareness of IWFS in the hospitality industry and amongst its clientele, such that within a few years the brand and what it stands for become as widely recognised and respected as other comparable restaurant awards. To this end a centralised register of Excellence Venues will be held on this website, which should in time build up into a helpful resource for members and the public at large.
The Society's new Excellence Award, currently in its pilot phase, has been enthusiastically received by venues across the country. These have ranged from hotels and high-end restaurants to country pubs and catering colleges. The scheme will be launched to all EAZ branches over the summer.
"We are very proud to be the first recipients in this area to receive the Award – it means a lot to us and we shall display the sticker and leaflets with pride"
Simon & Sharon Pledge, The Carpenters Arms, Stanton Wick, Somerset
"It is incredible to receive this award from the International Wine & Food Society. Our students work hard to master their craft, and to be recognised for this by such a prestigious organisation motivates and enthuses our learners in their pursuit for excellence."
Paul Ratcliffe, Chief Lecturer and Course Leader in Hospitality & Catering,
Warrington Vale Royal College
" …. the Excellence Award opens up new channels with hospitality and forges a firmer link with venues which in the longer term should raise the IWFS profile and member numbers."
Tim Hodges, Chairman, Merseyside & Mid-Cheshire Branch
For further information see Food & Wine March 2022 edition and updates in subsequent online newsletters or contact Leonie Allday either direct or via the Secretariat.


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Numerous potential reasons can legitimize the reasons and goals of individuals who like to play or to wager on lottery games. Individuals might play for moment free money that accompanies no danger through a basic lottery game. It is an attempted and tried substitute to such games like prize wheels, roulette, gambling machine games, games, and scratch cards. These betting games are normally played inside club and in the more modest betting foundations. These advanced occasions have thus delivered the important improvements in the realm of innovation; which empowered numerous computer programmers to think of extraordinary I.T. programs; that have assisted with further developing an individual's unequivocal success, for a lottery game. These projects register for a rundown of mathematical mixes, out of the numbers in a specific game set. Betters view these projects as very useful, particularly since they have profited of these sorts of lottery programming, for a straightforward explanation: they need to win their lottery wagers.
Players, who have a program, will encode the lotteries down set; later they have done this, they will anticipate that the software should draw out a rundown of conceivable wagering mixes from the numbers that they have entered. At the point when they have this rundown, all they need to do next is to put down their wagers on the numbers that their projects have created. However, there is one vital idea that one ought to know about: these players depend on their lottery programming since they are sure that they have benefited of perhaps the best kind trang lô đề online uy tín. Assuming that you might want to encounter how to win your wagers, with the assistance of a PC program, there are a few focuses which you will truly need to consider before you purchase anything. Look for a program that will be viable with your PC's working framework. Recollect that a lottery programming item, regardless of the number of positive surveys it has collected, will not be helpful to you assuming it would not run on your PC. Continuously ensure that you are profiting of an authentic item. You ought to be careful about exchange tricks.
Make an effort not to buy your thing, on the web. It is smarter to purchase straightforwardly from a retail location or directly from program designers. Some web-based merchants will attempt to offer items which are currently at their underlying phases of item improvement. A few things will even be accessible as freeware while the rest will end up being preliminary variants. These projects would not be of any utilization since they will clearly breakdown; they will create results which will be erroneous and ailing in accuracy. The greater part of these gaming programming things would not be not difficult to benefit of, because of their precarious costs. Notwithstanding, it is quite easy to infer that assuming the program is worth the effort, you will win your lottery wagers, without any difficulty. Consider it. There's something very beneficial in acquiring simple, hazard free money by depending on your shrewd shopping abilities and your advanced sensibilities.


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The Kuhn Krause Tandem Disc Harrow 8320 is designed to provide primary tillage operation where maximum soil penetration and residue mixing is required. it features working widths range from 19'10" to 37'3". Residue Razor™ disc blades, aggressive gang angles and a significant weight increase over all-purpose tandem disc harrows means the 8320 delivers better residue cutting and mixing. With a wide or narrow spacing, producers can configure the Tandem Disc Harrow 8320 to match their residue and soil conditions for optimum performance. Choose a 24/7® leveling system for a reliable seedbed finish.
Residue Razor™ Disc Blades
All KUHN Krause tandem disc harrows are available with Residue Razor disc blades made from Ingersoll's PURE™ steel optimizing strength to withstand stress, fractures, and to provide flexibility in rock conditions. Residue Razor discs have an exceptionally sharp edge, five times sharper than conventional blades.
The 8320 tandem disc harrow offers a choice between 24" or 26" diameter, ¼" thick Residue Razor™ disc blades spaced 9" or 10" apart on the front gang and 10" apart on the rear gang. Heavy-duty 7" diameter ductile iron spools multiply the strength of the gang. The 22-degree gang angle on the front and 19-degree gang angle on the rear allow for optimum residue cutting and mixing in primary tillage conditions.
Gang Design
KUHN Krause heavy-cast spools multiply the strength of the disc gang. Spools are line-bored for an exact fit on the tie rod and precision faced to perfectly match the blade surface. A larger bell on the concave end and a smaller bell on the convex end provide an overlap fit against the blades, supporting the blade more positively without creating a stress line.
Working width (feet) | 19′ 10″ – 37' 3" |
Number of discs | 50 – 100 |
Disc diameter (in) | 26″ |
Disc Spacing (in) | 9″ or 10″ |
Number of wheels | 8 – 12 |
Number of bearing arms | 16 – 30 |
Transport width (feet) | 12′ 2″ – 17' 7" |
Transport Height (feet) | 10′ 9″ – 14' 8" |
Number of sections | 3 – 5 |
Frame type | Folding – Quad Fold |
Weight (lb) | 14,113 – 28,026 |
Tractor Power (hp) | 140 – 340 |


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Improving your e-commerce will not only help drive sales but is also the key to providing customers with the enjoyable online experience they seek.
E-commerce can be defined as the flow of money and data that occurs when the buying and selling of goods and services takes place via the internet. There are many types of e-commerce models, and all have various processes, software, audiences and platforms through which they operate. E-commerce is used by many, whether you are a freelance photographer, a mom-and-pop shop, or a large corporation.
Regardless of your size or reach, it is important to deliver a seamless and valuable e-commerce experience to your customers. Today, a phenomenal product may no longer be the principal reason a customer will come to your brand. Consumers not only want that product or service, but they also want a comfortable and easy online shopping experience. There are many helpful tips that may be implemented to provide a more positive customer experience and start driving more sales.
This article will touch on basic website tips regarding pre-purchase, during purchase, and post-purchase tactics to improve your e-commerce. Along with your no-doubt stellar product or service, a seamless buying experience will be that added bonus to increase customer loyalty and customer retention.
Why is E-Commerce So Popular?
Before we dive into tips and tricks, lets explore what the benefits of e-commerce are, as these principles will help guide us further. Online commerce is here to stay, and these are just some of the obvious reasons why:
- It's Convenient – It only takes a few clicks to buy or sell a product, and it can be done from virtually anywhere, 24-hours a day, with the option of fast shipping and returns. Things that could not otherwise be available in one region are suddenly accessible to everybody online.
- It's Global – Buying and selling can occur worldwide on e-commerce sites.
- It's Less Expensive – Not needing a physical presence such as a shop-front means fewer operating costs no matter the size of your business.
- It's in the Personalization – Websites can now provide suggestions based on viewer's online browsing history and shopping lists. Without much effort, customers can be shown many products that are already interesting to them. Customers can also receive valuable information such as personalized invites, promotions, discounts etc.
Pre-Purchase E-Commerce Tips
Keeping the above principles in mind, let us explore some tips that can help lead to converted and loyal customers!
Your product, brand or service has been noticed. Game on. You have done a lot of work to bring the customer to this point, do not let them slip away.
Before getting into specific tips, some basics that will surely improve e-commerce is having a website that is easy to navigate upon first use and having a quick site speed. People want information instantly; in fact, 40% of online shoppers will abandon a site that takes longer than three seconds to load.
One obvious, yet overlooked aspect is taking care to write an informative and engaging product description. Your initial reaction may be to simply list off all the technical details and specifications of your product or service. Go a step further, make it fun! Consider your brand's character and apply it when listing details, specifications, and even product image descriptions.
The tone of voice for your brand is not just for social media and marketing. You want the personality to be consistent throughout all the e-commerce platforms you use to build an online presence (ads, social media, e-mails), and this should extend to your product descriptions. Want to go a step further? Use storytelling to describe the features and benefits of your product in the description. This powerful tactic stimulates imagination and, more importantly, captures the attention of your customers as they are drawn into the story.
Don't forget to have several photos of your product, which will help the buyer visualize themselves using it. An engaging product description with complimentary photos will help the customer with an online purchase – which is especially critical when not being able to handle or see the product first-hand.
Purchase E-Commerce Tips
One of the reasons e-commerce is so popular is its convenience. A customer is making a purchase from you, having read an engaging product description. Other aspects to include are clear explanations of transactional policies (give clear, helpful information regarding shipping and returns) and brand policies (how and where your product originated, environmental, and other ethical aspects). Having the customer click away from their shopping cart to find out this important information could result in them abandoning their carts altogether and looking elsewhere.
When you have all these things in check, consider up-selling and cross-selling at this stage. These tactics take the selected product and propose additional items that could complement its usage or function (cross-selling) or offer other versions or models of similar products (up-selling). Both tactics can result in more money being spent, as the customer orders additional items or ops for a higher-priced version.
Post-Purchase E-Commerce Tips
A purchase has been made, but you're not off the hook! Customer retention is an important stage and there are many post-purchase tips you can use to entice customers to complete follow-up purchases. Some tips include personalized invitations to sales, promotions, company announcements etc. that create an incentive to shop again. Over time, this builds loyalty and creates a relationship.
Setting up an FAQ page and seeking reviews will also optimize the shopping experience by allowing customers to see other peoples' questions being answered and reviews being uploaded by real people. A 2020 survey on customer review trends reveals that 84% of people would trust an online review as much as a personal recommendation.
Improving e-commerce is multi-faceted, with many aspects that need to be considered both before and after a purchase is even made. Its important not to forget any aspects that will engage your customers and leave them satisfied. Ultimately, improving e-commerce will help with your brand longevity and success.
Contact us now with any questions, and we'll do our best to help you out!


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What you need to know about Ohio Politics and Policy
Terra Goodnight · December 21, 2020
Last week, the Ohio House added a "Stand Your Ground" gun amendment to another bill (SB175), and with the agreement of the Ohio Senate on a party-line basis, the bill now goes to Governor DeWine for his signature. The House also sent DeWine a bill (SB27) to require burial or cremation of aborted fetal remains.
In unfinished business, a Senate committee last week added a measure (SB317) to allow school districts to arm staff to a bill (HB425) that eliminates the requirement that a concealed carry license-holder notify a law enforcement officer that they are carrying a weapon. The bill, opposed by law enforcement and education groups, has not been reported out of the committee, so its backers may be out of time, but with sessions scheduled for tomorrow, anything can happen.
Another piece of unfinished business is what to do about HB6 — energy legislation passed as part of a $61 million bribery scandal, that eliminated Ohio's renewable energy standards and subsidizes failing coal and nuclear power plants at ratepayer expense. One option (HB798) would delay the implementation of the law for a year, while another (HB772) would only eliminate portions of the law. House and Senate leaders had planned to spend the weekend negotiating and, if they reach a deal, the language could make its way into either HB264, a water infrastructure bill currently pending in a conference committee (meeting time at the call of the chair, Rep. Wilkin) or HB104, a nuclear power bill pending in the Senate Energy Committee, which is scheduled to meet tomorrow morning at 10 am.
Either bill could be on the House or Senate floor Tuesday. To stay up to date, watch session live streams on ohiochannel.org.
We were wrong last week, but really really hope this is the last update we send in 2020. See everyone in 2021!
Tagged in these Policy Areas: Gender Equity | Gun Safety | Statehouse Update


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Nocturne 1
Friday, December 11, 2020
6:00 pm_10:30 pm
Stream Hall
(taxes and fees included)The core program of each edition Nocturne will return to Shibuya Stream Hall for two nights of audiovisual experimentation on Friday, December 11th, and Saturday, December 12th.
On Friday, producer Kafuka and visual artist Kezzardrix will debut their audiovisual collaboration on the MUTEK.JP stage. Following mainstay Daito Manabe will return for a Japan premiere of yet another innovative performance transcending technology, music and digital art for his own renown blend of styles. Closing the night will be raster representative Kyoka in collaboration with laser aficionado Shohei Fujimoto, a collaboration that has been developing since January 2020, when they first presented an installation work for MUTEK.JP at Haneda airport. They will be joined by rising vocalist and producer Maika Loubté, who will perform an experimental live set inspired by her roots in pop melodies. Topping of the Nocturne 1 program will be a rare performance by Ei Wada's reel-to-reel tape manipulators that are known as the Open Reel Ensemble.
Saturday, December 12, 2020
6:00 pm_10:30 pm


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Overall assessment of the economic situation
As European market leader, the KION Group quickly benefited from the growing economic recovery in the established western European markets. While revenue remained at the same level as in the first three months of 2013 owing to currency effects, the KION Group's order intake and order book rose substantially in the first quarter of 2014. This increase was mainly driven by growth in Germany and the rest of Europe. Revenue from the service business went up significantly and accounted for 46.9 per cent of total revenue. The adjusted EBIT margin was 8.0 per cent in the first three months of the year. Net income and, therefore, earnings per share were largely unchanged year on year, with an average of 98.9 million no-par-value shares. Since the IPO, the repayment of financial liabilities has greatly increased financial scope and flexibility, and this was particularly reflected in the level of net financial expenses and current interest payments in the first quarter of 2014.
Level of orders
The KION Group had a strong start to 2014 with the value of orders up by 4.4 per cent compared with the first quarter of the previous year despite negative currency effects of €18.8 million. All three operating segments generated an increase in order volume. LMH and STILL benefited from both quantity effects and price effects.
The number of trucks ordered advanced by 3.1 per cent. In western Europe, the number increased by 2.6 per cent but was unable to keep pace with overall market growth, which was driven by the expansion of rental fleets. By contrast, a strong performance outside Russia and other factors enabled the KION Group to buck the negative market trend in eastern Europe and achieve almost the same high level as in the first quarter of 2013. In Asia, there were significant gains in all product categories. Of particular note was the encouraging rise in the number of diesel trucks ordered, which was mainly due to a new product platform developed in China. As a result, the KION Group generated growth of 18.7 per cent in China, thereby slightly outperforming the market as a whole. In Central and South America, the KION Group brand companies were unable to escape the negative market trend. This was particularly the case in Brazil owing to uncertainty about government subsidy programmes at the end of 2013. Nevertheless, the brand companies fared better overall than the general market trend in this region, despite the decrease. Overall, growth markets accounted for 32.6 per cent of new truck sales.
The total value of the order book amounted to €763.8 million, an increase of 10.2 per cent on the value at the end of last year (31 December 2013: €693.3 million).


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I ran around 300 km outside and did not have any strange resistance feeling, so I came to practice at this practice session! I would like to shift to full-open driving after exchanging oil today.
If it is this feeling, it will receive a feeling that exhaust gas can not catch up as the intake air increases.
I'm a bit noisy but I should exchange it for FMF FM 4 with car inspection OK!
Cab setting also seemed okay as we saw a general direction!
Main 170 # Pilot 45 # Idling also stable with 1/4 turn with screw 2!
Burning of the plug is also OK! I think that I will run around the peak happily afterwards (^ _ ^) v
Occasionally I will bring it to Gymkhana …
This year, competitions other than D will be on DRZ! At that time the tires are also good to wear
Fun grimily (^ _ ^) v


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Keeping Kids Safe From the Flu: What Experts Say You Can Do to Prevent It
Protecting our kids from the flu that's spreading quickly. With kids getting back in their routine after the holiday break, both school and health officials say it is extremely important to keep them healthy not only in the classroom but also at home. During the 2018/2019 flu season, the CDC reports over 34,000 people died from the flu. Dr. Dearman adds the district has a Clorox 360 machine to help sanitize wings of the buildings if there is an outbreak of the flu in any school. In last year's flu season, the CDC shows nearly 4 million American children ages 4 and under showed flu-like symptoms.
Read Full Article


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"Gunsmoke," the legendary Western starring James Arness, ran for 20 years on CBS from 1955 to 1975. That's the astonishing record Wolf is determined to harpoon.
Jeremy Sisto ("Kidnapped," "Six Feet Under") is joining the original "Law & Order" to play the new detective partner of Jesse L. Martin's Det. Ed Green. Alicia Witt ("The Upside of Anger") has been added to "Law & Order: Criminal Intent" for six episodes. And Adam Beach ("Flags of Our Fathers") is the new cast regular on "Law & Order: Special Victims Unit," playing an American Indian detective from Brooklyn.


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1 2 3 Next >>Facebook case study: Colgate boosts sales 7.1% with mobile video ads
Oral care brand Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.
17/02/2020 | Full story...
Chatbot case study: Reckitt Benkiser creates educates India's Youth on Healthy Sex with RexBot
Condom brand Durex developed a chatbot that shared content about sex with young Indian consumer through Facebook messenger, in a bid to boost safe sex awareness across the country and boost sales.
19/09/2019 | Full story...
Cannes Lions winner: GSK wins top pharma prize for WeChat health testing tool
GlaxoSmithKline shone a light on Chronic Obstructive Pulmonary Disease with a smart health camapign on WeChat in China, winning the top Cannes Lions Grand Prix in the pharma category in the process.
04/07/2019 | Full story...
How Temple Spa doubled mobile revenue by adapting to online shopper preferences
Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.
14/08/2018 | Full story...
Instagram case study: OGX beauty brand reaches millennials with global strategy
OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.
13/04/2018 | Full story...
Femibion uses Facebook to support product sampling campaign
German health brand Femibion used Facebook lead ads to efficiently deliver product samples to potential customers, with a conversion rate of 35%.
07/03/2018 | Full story...
Digital pharmaceutical case study: Energy BBDO and Bayer Test 'The HeroSmiths Theory'
In 2017, Energy BBDO ran a campaign for Bayer, promoting the brand's aspirin by calling on an ordinary group of people to step up as "HeroSmiths."
Bayer Aspirin - HeroSmiths - Case Study from Alistair Robertson on Vimeo.
05/01/2018 | Full story...
Neutrogena uses consumer data to create relevant product pairings to drive in-store sales
Beauty brand Neutrogena used shopping basket data to identify competitor products loyal customers were already buying that were within their own range.
29/11/2017 | Full story...
How Clean & Clear got 40 million views with Snap Ads
Clean & Clear used Snapchat filters across US schools to create a positive message for teens to use its products. This case study looks at how the skincare brand achieved 7% lift in brand favourability with a smart social media campaign.
07/11/2017 | Full story...
Twitter case study: Simple Skincare promotes makeup removal on Halloween night
Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.
03/10/2017 | Full story...
Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix
The mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm. This case study looks at how the app allowed men to test fertility from the comfort of their own home.
06/07/2017 | Full story...
Content marketing case study: Gillette hijacks search engines with "Ask Dad" campaign
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G's Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.
Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.
26/10/2016 | Full story...
SEO case study: Lloyds Pharmacy Online Doctor boosts organic search
Click Consult formulated a search strategy that would help to deliver commercial results across key product areas for LloydsPharmacy Online Doctor, leading to a 144% increase in organic sessions and a 77.59% increase in organic revenue.
06/10/2016 | Full story...
Video case study: Colgate boosts brand interest 1116% with YouTube push
To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."
07/09/2016 | Full story...
Cannes Case Study: P&G's controversial 'leftover women' documentary gets 2.5m views
Chinese Skincare brand SK-II took on the controversial subject of China's 'leftover women' who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.
27/06/2016 | Full story...
Mobile case study: Neutrogena sun activated advertising
Neutrogena wanted to advertise its new Beach Defense sunscreen during sunny days, but didn't want to limit its media to weather forecast apps. By combining weather- and location-based technology, the brand automatically activated its ads based on real-time UV conditions and distance from Neutrogena retailers to create a relevant, engaging campaign that drove awareness and sales.
23/05/2016 | Full story...
Instagram case study: Men's grooming brand boosts sales 14 times over with smart targeting
US-based men's grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.
17/05/2016 | Full story...
App case study: Penny the Pirate makes kids' eye tests fun
OPSM combined traditional and digital media, producing an engaging printed book and app 'Penny the Pirate' to highlight vision problems in children. This case study looks at how the Australian optical chain boosted sales 22% by making eye tests fun.
02/03/2016 | Full story...
Social media marketing case study: Eau Thermale Avène increases its share of voice by 1800%
Eau Thermale Avène is a leading global derma-cosmetic skincare brand dedicated to sensitive skin. Recommended by the likes of GPs, dermatologists, pharmacists and skin experts, Avène products promote the unique therapeutic properties of their thermal spring water in soothing conditions of atopic dermatitis, psoriasis, eczema and burns. This case study looks at how Greenlight's campaign for Eau Thermale Avène drove two million social impressions within three months.
23/07/2015 | Full story...
Laneige display ads get 90% ad recall
Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall.
15/07/2015 | Full story...
Cannes Lions case study: P&G Whisper gets 3m Indian women to 'Touch the Pickle'
P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and defy dated myths- winning a Cannes Lions award for its efforts.
01/07/2015 | Full story...
Facebook case study: Vicks creates 'Superlike' button to find voice of Indonesia
Indonesia is one of the top markets of Facebook, providing a strong platform for Proctor and Gamble to relaunch one of its healthcare brands in the country. This case study looks at how Vicks created a 'Superlike' app to use the best social media content to their advantage- generating 7 times more engagement than the best brand pages in the country as a result.
17/03/2015 | Full story...
Case study: Yves Saint Laurent 'big' digital branding pays off
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.
22/10/2014 | Full story...
Leukaemia marrow donation – online films and PR creates a brand
A new approach to registering as a marrow donor by combining a government registration process with simple plasters. Online PR, YouTube views, and activity to influence the influencers (in this case through TED talks), unlocked a leap in awareness and an increase in sales of almost 2000%.
10/10/2014 | Full story...
Eye Mo – experiential water calligraphy events in Singapore, boosted through digital
A perfect example of online amplification of offline experiential PR. In March 2014, shoppers and commuters at the Marina Bay Sands promenade in Singapore were treated to a rare street performance by Singaporean Water Calligraphy Artist, Alew Liew as part an eye drop campaign.
10/10/2014 | Full story...
Case study topics
- 1upSearch
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- 3
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- healthcare and pharmaceutical
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- Hong Kong
- Hong Kong Tourist Board
- Incentivated
- increasing conversion
- India
- Indonesia
- Inside Mobile
- insurance
- integrated marketing
- interactive media
- Israel
- Italy
- Jaguar
- Janssen Cilag
- Japan
- Johnhson and Johnson
- Johnnie Walker
- Kelloggs
- Kimberly Clark
- Kleenex
- Kraft
- Kwik Fit
- Lacta
- Langland
- lead generation
- Levis Jeans
- Life chats
- Lionsgate
- Lipton
- local
- LOreal
- luxury
- Lycos
- M and C Saatchi
- MacMillan
- magazine
- Malaysia
- marketing
- Marketing Evolution
- marketing fails
- Mars
- Mazda
- McDonalds
- Mediacom
- MediaMInd
- Mentos
- Mexico
- Microsoft
- Middle East
- mobile marketing
- Monarch
- Mondelez
- Motorola
- music
- Nestle
- Netherlands
- NetSupport
- Netthink ES
- New Zealand
- Nike
- Nivea
- Nokia
- Norway
- Norwich and Peterborough
- Nutella
- OgilvyOne
- Oi Media
- online advertising
- online forum
- online media
- online radio
- Oodle
- Oracle
- Oreos
- Outdoor
- Palm
- pay per click advertising
- Pedigree
- Pepsi
- Periscope
- Philippines
- Pixelpusher
- Plumbworld
- podcasting
- Poland
- portal
- Portugal
- Procter and Gamble
- Profero
- publishing strategy
- purchase intent
- Qatar Airways
- QR codes
- Radisson Edwardian Hotels
- Random42
- Reckitt Benkiser
- recruitment
- RedEye
- Reebok
- reputation management
- retail
- Revels
- rich media
- Rocksound
- Romania
- Royal Marines
- Russia
- Saatchi and Saatchi
- Sainsburys
- Samsung
- Saw V
- Schering Plough
- Schroders
- search
- search engine optimisation
- security
- Sephora
- Shell
- Singapore
- Skive Creative
- Skype
- Slovakia
- SnapChat
- Snickers
- social media
- Sonaa
- Sony
- South Africa
- South America
- South Korea
- Spain
- sport
- Sprite
- STA Travel
- Starbucks
- strategy
- Stride
- Sweden
- Switzerland
- Sympatico
- Taglab
- Taiwan
- Talk Talk
- Talk to Frank
- targeting
- technology
- technology and software
- Telecommunications
- Television
- Thailand
- The Body Shop
- Tourism New Zealand
- Toyota
- traffic driving
- Transport for London
- travel and tourism
- trend creation
- Tumblr
- Turkey
- Unilever
- Universal Pictures
- Universal Studios
- uSwitch
- Vaseline
- Vauxhall
- VeriSign
- video
- Vietnam
- Vine
- viral
- Virgin
- Visa
- Vodafone
- Volkswagen
- Volvo
- Warner Breaks
- Warner Bros
- Warner Music
- Webcredible
- William Hill
- Windows
- Windows Live Messenger
- Worth
- Yahoo
- youth marketing
- YouTube


text: Where Tool frontman Maynard James Keenan presented himself as a bloody survivor of unfathomable acts, Chevelle offers mere lamentations: Love's a bitch, war is bad, we're all gonna die, and those are all bummers. Ultimately, the biggest miscalculation in This Kind of Thinking is not taking the tribute further. While Chevelle was pilfering Tool's scraping bass lines and harmonic growls, it would have done well to also lift a few rants about psychic evolution and numerology. It still might not have been profound, but it'd have been deeper than biting Staind's act, too.


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Earn and use points during your stay
Your points can be used to make hotel bookings, and you can also use them in our restaurants and spas. Would you like a massage?
Your points can be used to make hotel bookings, and you can also use them in our restaurants and spas. Would you like a massage?
Whenever you want, you can earn, use or transfer points with more than () partner companies and shop with your favourite brands.
Offers, discounts and exclusive details in our hotels, such as priority check-in, late check-out and other services.
Meliá Escapes, your journey starts here
Starting today, you can book your flight + hotel and everything you need for our first trip together. Get hotel, flight, experiences and transfers in one place. In addition, you can use your MeliáRewards points or add more. Discover your complete experience with Meliá Escapes.
Sign up for MeliáRewards and get 2,000 points
Belonging means entering a world of advantages. Earn and use points, or enjoy exclusive rates and benefits at our hotels and at more than 100 partner companies.
Make your wedding day unique and unforgettable with Meliá
From the magic of the Caribbean to hundreds of other enchanting destinations, we offer an endless amount of beautiful locations that are simply perfect for a celebration that you and your guests will never forget.
Discover the unique Meliá Escapes getaways and enjoy an unforgettable experience with tickets + flights + hotel included. Earn MeliáRewards points for the total amount of your booking.
Where luxury meets the Spanish way of living. Where the Mediterranean character blends with the European prestige. Because it is not about falling in love with a place, but about falling in love with a moment.
A curated collection of independent hotels with endless charm and a distinct homely feel. The Meliá Collection reveals a new definition of experiential luxury travel through an exceptional selection of hotels that boast a singular cultural legacy and unique stories that enrich every stay.
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Apple Cinnamon Whole Wheat Cookies Recipe are a healthy autumn treat! The best part about our apple cinnamon cookies are that no one will ever suspect the "healthy" part. The kids will love them and the adults will be begging you for the recipe! Our apple cinnamon whole wheat cookies are THAT delightful. It makes sense with oats, diced apples, applesauce, mashed banana, whole wheat pastry flour, coconut oil, and cinnamon! We can't wait to hear how much you adore them too.
Sweetness… it's Fit Friday! We love to have Nichole from Pure Clean Coaching! For more posts CLICK HERE!
Healthy & Delish… Apple Cinnamon Whole Wheat Cookies Recipe
Apple Cinnamon Whole Wheat Cookies are a healthy snack that your kids will love! If your kids are anything like mine, they get very hungry during school! I loved to always have nutritious cookies like these on hand for them to take as snacks to school. Make a double batch and watch your children love them all gone!! Apple Cinnamon Whole Wheat Cookies are made with Whole Wheat Pastry Flour and we love it. It has the same texture as regular white flour with all the nutrition of whole wheat! 🙂
A few helpful tips for baking at higher elevations:
- If you live 3,000 feet above sea level or more it is considered high elevation and may take longer to cook/bake.
- Adjustments are needed for 5000+ feet and above:
- Reduce baking powder: for each teaspoon, decrease 1/8 to 1/4 teaspoon.
- Reduce sugar: for each cup, decrease 2 tablespoons.
- Increase liquid: for each cup, add 2 to 4 tablespoons.
- Increase oven temperature by 25 degrees F.
- Check if it is done a little early.
- This takes some trial and error to get it right for you.
Learn more HERE
We hope you'll love our Apple Cinnamon Whole Wheat Cookies Recipe and some of these recipes too!
- Healthy Mango Coconut Cookies
- Healthy Cherry White Chocolate Almond Cookies
- Healthy Peanut Butter Chocolate Walnut Cookies
- Healthy Cherry Chocolate Oat Cookies
- Healthy Power Bites
- Healthy Omega 3 Cookies
Nichole fitness tips & Apple Cinnamon Whole Wheat Cookies Recipe!
The kids are back in school and I am moving forward with the hope that they will remain in school. I recognize that there is a good possibility they will be returning home for online school, but for now I am going to act as if they are remaining in school. This means that I am making goals and structuring my days with kids in school.
I will be honest, I am still struggling a bit with the motivation part. There is a little voice in the back of my head whispering, "What's the point of making goals, it will all down the drain once the kids are stuck home again." and "Don't go to the gym, sit in the quiet while you still can, while there is still moments of quiet."
I will fight the whispers and get in some solid gym time while I can.
This week are doing a Tabata workout. Quick refresher for those of you that haven't done a lot of Tabata workouts. Tabata is all out for 20 seconds with 10 second recoveries. One round of Tabata is four minutes. That is 20 seconds on, 10 seconds rest, repeated eight times. Sometimes I will alternate between two different movements within each round, making it a little easier on the psyche. Today we are going to stick to the traditional style, meaning one movement per round.
We have five rounds of Tabata in today's workout, in between rounds take a one minute break. Quality and speed go hand in hand today. Good luck!
Apple Cinnamon Whole Wheat Cookies Recipe are a healthy autumn treat!Apple Cinnamon Whole Wheat Cookies
Nutrition Information:
Serving Size:
Amount Per Serving:
Calories: 139Total Fat: 5gSaturated Fat: 3gTrans Fat: 0gUnsaturated Fat: 1gCholesterol: 12mgSodium: 109mgCarbohydrates: 22gFiber: 2gSugar: 10gProtein: 3g
Apple Cinnamon Whole Wheat Cookies Recipe are nutritious and delicious! Enjoy!
We love to hear about your magical cooking moments. If you get a chance to make our recipes then leave us a comment or tag us on Instagram @cookingwithruthie, pin us on Pinterest, or follow along with us on Facebook so we can share in the joy of cooking with you! Please reach out if you have questions or comments via our email: firstname.lastname@example.com. We're excited to see you again soon!
One more thing before you go…
We love creating recipes and sharing our adventures with you, so if you can do us a huge favor it'd really support us! It's easier to stay motivated to share our best with you when we hear from you!! We adore our readers and it really makes our day to get comments, social tags/shares, or pins that you save for later to share with your family and friends! Our hearts sing when you do. We SEE you and we do our very best to respond to all the love! It also amps up our mo-jo so we get lots of awesome things done around here.
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Thanks for sharing in the CWR blog-love!
Love Always,
Nichole, Ruthie, & Madeliene


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Slot machines are among the most popular games in both land-based and online casinos. There are many reasons for this, but the most important one is that they offer players fun and profit together. Moreover, you can win without the need for experience and special technical knowledge. Even a player who has never played a slot game before can win millions in the first 5 minutes if he is lucky enough.
Games like Pure Platinum slots are therefore loved by gamers and offer many advantages as well. So, what are these advantages? Why is it good for you to play slot machines? We answer these questions by listing the advantages of online slots below.
Source: https://griffin-artspace.com/advantages-of-official-online-slot-gambling-sites-in-indonesia/
No Gaming Experience Is Needed
If you want to be good at games like poker, blackjack, and baccarat, you need experience. Card and table games need a long mastering process. It is not possible for you to be good at these games without learning specific tactics and strategies. Take the game of blackjack, for example. The rules are quite simple, and it shouldn't take you 10 minutes to learn them.
However, it can take years to learn when to hit and when to stand. You have to calculate different card combinations, consider the dealer card, and evaluate all possible outcomes. If you do not do these, you will not be able to make any significant winnings in the blackjack game. Moreover, you have to repeat all of these in every variant. Mastering the game of blackjack does not mean that you will master the Blackjack Switch variant, for example.
Source: http://www.techconnections.org/advantages-of-playing-online-slots/
In slot machines, both learning and mastering process takes 10 minutes in total. Even if you have never had any casino gaming experience before, you can easily understand what to do, and you don't need to use any strategy. Playing slots offer the following advantages:
- The rules are very simple and do not vary between variants. To qualify for a payment, simply place 2 or 3 identical symbols next to each other. Whether you play a fruit machine or a video slot, this rule does not change. Once you've learned an online slot, you can play all slots online.
- Since the spin results are determined by RNG (random number generator) software, it is not possible to develop a system or strategy for playing slot games. This is actually an advantage because it means you have very little to learn. You don't have to keep complex mathematical calculations in mind. Each spin result is determined completely randomly.
All Players Have the Same Winning Chance
Do you think a beginner poker player can win against an experienced poker player?
Well, can you win in a baccarat game against a professional gambler? Almost all casino games online give experienced players a significant advantage.
Using their knowledge, they can beat beginners at any game. You may have to play for years to reach them at an equal level, and sometimes even that isn't enough. Some casino games require personal skills in addition to experience.
However, in slot games, everyone is equal, and there is no distinction between beginners and professionals. Since the spin results are determined randomly, everyone has an equal chance of winning.
There is no difference between those who have played slot games for years and those who just started 5 minutes ago – both have the same chance of winning. In short, you don't need to spend years mastering slot machines to increase your chances of winning.
You Can Easily Find Better Odds
Source: https://vulcanpost.com/615336/odds-winning-slots-jackpot/
Slot machines also have RTP percentages, and it is easy to find games with higher RTPs.
This information can be found on the paytables. So you can easily find out which slots will make you lose less while playing in an online casino. (Some casinos offer high RTP games on a separate page.) In addition, you can try each game for free and see for yourself what the payout frequency is.
Free slot machines are the same as real money slots in terms of winning chances and rules, so the slot machine free play version will be exactly like the real version. Casinos online give you the chance to try every slot game they offer for free. If you want, you can try them for hours, days, or even months before you make a real money deposit.
There Are Literally Thousands of Slot Game Options
No matter which variant you play, card and table games are basically the same.
You continue to play the same game except for additional betting options. This gets boring after a while. Your options are limited, and it's almost impossible to get a different experience. Whereas, if you play slot games, you can have a different adventure each time.
Slots are highly advantageous in terms of theme diversity.
You can hunt for pirate treasures, wander around forgotten pyramids, or fight against aliens. You have literally thousands of options, and bonus features like free spins make the experience you get even more fun.
Themes | Music, Adventure, Horror, Film, Sea, Asia, Outer space, Aliens, etc. |
Bonus Features | Free Spins, Wheels of Fortune, Multipliers, Bonus games, Wild substitution, Jackpots, etc. |
Types | Video slots, fruit slots, classic slots, 3D slots, VR slots, etc. |
Source: https://agenslotmedia.puzl.com/advantages
Moreover, the advantages of slots are not just these.
You can also compete against other players with events, such as slot tournaments, and win a big prize. Moreover, you can find these options in every online casino. Due to their popularity, slot machines occupy an important place in every casino's gaming collection.
In other words, you don't have to be a member of a particular online casino to play them. Every casino on the internet offers thousands of options to play with.
If you're looking for a specific baccarat variant, for example, it may be hard to find it except for a few websites. However, no matter which slot machine you are looking for, you can find it in almost any casino.
This ease of access is one of the biggest advantages of slot games. Simply put, slot machines appeal to all kinds of players and offer the chance to win without any previous experience. That's why you should play them.
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"Coin-leaf P." or "Owl Eye Plant" Stout picturesque stems hold large cupped-shield-shaped, waxed peltate leaves typically with a center "eye"--that is, each leaf potentially forms with its own omphalodium. Andean species with racemes to one foot long covered with flowers so tiny the naked eye is defeated. Rather succulent in culture--be careful the soil is not compacted or root rot may occur.
Taxonomy | |
Family | Piperaceae |
Plant Details | |
Cultural Code | HP TGH |
Some of you grow only indoors, some only in terrariums; many of you have hobby greenhouses; while a growing number of customers live in subtropical or tropical areas of the world. These brief codes are an attempt to suggest whether or not a particular plant will do well in your particular conditions.
If an entry has the cluster HP CGH, this means normal house plant culture will be successful if the plant is given a cool CGH moist location; however if the entry has the cluster CGH HP, you would interpret this to suggest that while Cool Greenhouse conditions are needed for total success with this plant, House Plant conditions will be adequate, while not ideal. If the cluster is HH CGH you would interpret this to mean that while in Zone 8 or below this will be winter hardy outdoor, further north it will need considerable mulch, a cold frame, or a Cool Greenhouse to thrive. And so on.


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Italian Pastry Cream-Crema Pasticcera is so creamy and smooth. This easy recipe is made from scratch and ready in less than 10 minutes. Use it in so many different recipes, or eat it right out of the bowl!
Pastry cream, crème pâtissière, crema pasticcera...in whichever language you say it, it sounds beautiful. Creamy and wonderful. Perfect enough to eat right out of the bowl, spoonful after spoonful. But wait! Don't eat it all, my silly friends. Save it for creating some incredible desserts.
In Italy they are used to fill crostate, pâte à choux (bignè, eclairs).So gorgeous filled in cakes and whatever tart you can dream of! A basic recipe you must have and need to make this summer and all year round.
When you are heating the milk, you could even make a fun flavored pastry cream. Dried lavender or even coffee beans (be sure to take out the beans after the milk comes to a boil). Or when the pastry cream is ready, you could melt about 2 ounces of chocolate chips in the hot cream and have a gorgeous chocolate pastry cream.
So now go ahead. You worked hard to make this dreamy pastry cream. You can sneak a few spoonfuls before anyone looks!
Some other desserts to enjoy:
- Devil's Food Bundt Cake with Caramel Glaze (filled with pastry cream)
- Caramelized Apple Bundt Cake (filled with pastry cream)
- Strawberry and Amaretti Cookie Trifle (made with pastry cream)
Pastry Cream
- 4 large egg yolks
- ½ cup sugar
- ¼ cup cornstarch
- ¼ teaspoon kosher salt
- 1 ½ cups whole milk or unsweetened almond milk (for dairy-free)
- 1 teaspoon pure vanilla extract
- 4 tablespoons 1/2 stick unsalted butter, cut into small pieces or margarine (for dairy-free)
- Combine the cornstarch with the sugar in a mixing bowl. In a separate bowl, whisk together the egg yolks. Pour 1/2 cup of the milk into the cornstarch mixture and whisk together. Whisk the egg yolks into the cornstarch mixture until smooth.
- In a small sauce pan over medium heat, bring the remaining 1 ½ cups milk to a simmer (be sure not to boil) Once it comes to a simmer, remove the pan from the heat.
- Drizzle the hot milk mixture a little at a time into the egg mixture. Keep on whisking while you drizzle in the milk.
- Pour the mixture back into saucepan and cook over medium-low heat. Whisk vigorously until it comes to a boil and the whisk leaves a trail in the pastry cream (about 5-6 minutes).
- As soon as the cream has the right consistency, take the pan off the heat. Stir in the vanilla and he butter.
- Place plastic wrap over the pastry cream surface and let it cool completely in the refrigerator.
Nutrition Disclaimer
Please keep in mind that the nutritional information presented below is an approximation and may vary depending on the exact ingredients used.


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It's a common rule of public speaking: Tell a joke, and you loosen up the crowd. This idea isn't a recent one–it can actually be found in the Talmud.
"Before he began his lesson to the scholars," says the Babylonian Talmud (Shabbat 30b), "Rabba used to say a joking word, and the scholars were amused. After that, he sat in dread, and began the lesson."
According to Talmud scholar Daniel Boyarin in his book, Socrates and the Fat Rabbis, the joke isn't merely an attention-getter or an aperitif, something to make the serious lesson go down easier. Instead, Boyarin says, the two are equally necessary to teach any lesson. On one hand, laughter creates connection with another person, making it possible to communicate knowledge from one to another. On the other, there needs to be some yirah–usually translated as "fear" or "awe"–which refers to the respect, deference, and attention that students pay their teacher.
We've all had teachers that we've feared, and teachers that we've loved. Perhaps what the Talmud (and Boyarin) is suggesting is the best teachers are those who, in measured doses, make us feel a bit of both.


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1) A term used in coal-mining for a slight fault in the strata, one that changed the level in gates along which the corves were moved. It made it more difficult for the barrow-men or hurries.
1760 Pd for a boy hurrying up the Hitch 9d, Tong.
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Each definition includes the following information (if available):
The network diagram shows how the current word is related to other content. For example, all of the word's related words, sources and places are shown connected to the word (large circle in the centre). This enables you to find related words and records based on how they're used together. Click any of the circles to view more information on that topic.


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February 27Sam Gillespie
February 27How To Save Money
February 21Sadie Mack
Sydney Herz is senior at SPHS and is beginning her second year as Editor-in-Chief of the Talon Newspaper. She has been on staff for three years and enjoys writing all types of articles, but sports and news specifically. When not in school or writing for the Talon, Herz enjoys spending as much time as possible outside in nature, with her family or with her dog. Herz also loves to watch any sport that is in season, especially baseball, which her twin brother Luke plays. After high school, Herz plans to attend college and hopefully travel the world and explore new places and cultures.


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Five Focuses for Dry Lab Construction
BIG recently completed demolition and renovation of a 7,500-square-foot laboratory, including relocation of equipment from a laboratory on the floor above.
BIG installed specialty MEPs and data required for lab operations in the new space, including deionized water and vacuum exhaust. The cabinetry and anti-corrosive counter tops from the decommissioned lab were carefully preserved and reused in the new space resulting in considerable cost savings.
To ensure the safety of the client's specialty equipment during relocation, BIG coordinated with the owner, an independent rigging team,and the equipment manufacturers for decommissioning, packing and calibration.
BIG's Senior Superintendent, Jorge Toro, and Project Manager, Matt Peter, gave us a quick rundown of the five most important dry lab construction considerations:
1. Negative Air – Similar to Healthcare construction, it is important to maintain a clean and dust free environment due to the sensitivity of the equipment that will occupy the space. Negative air machines, temporary plastic partitions with zippers and walk-off mats help achieve clean room construction standards.
2. Specialty MEPs – When planning your costs of construction and scheduling, don't forget to consider your need for deionized water, vacuum exhaust, fume hoods and a solids interceptor.
3. Decommissioning, Heavy Machinery Rigging, and Sensitive Lab Equipment – Pre-planning routes for moving machinery is critical to maintaining the construction schedule.
4. Specialty Materials and Lab Equipment – Anti-corrosive counters, metal cabinetry and fume hoods are pertinent to a dry lab.
5. Coordination – Like with any job, communication and coordination are key tools to build a great lab. Careful management of requests from multiple lab managers is necessary to make sure project components only need to be built once.


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Trusting social media puts people at risk
Conspiracy theories can undermine democracy, lead to ignoring science
March 31, 2021
A new study at WSU shows that trusting information on social media makes people more susceptible to believing conspiracy theories.
A WSU research team has been looking at variables and factors that contribute to misperceptions and how they can be prevented, said Porismita Borah, associate professor at WSU's Edward R. Murrow College of Communication and author of the study. This includes conspiracy theories rampant on social media.
Factors such as gender, political beliefs and age were found to contribute to higher counts of misperceptions, Borah said. Young adults and conservatives are more likely to believe misperceptions.
People who were more attentive to detail and reflected on the information they consumed were successful in identifying misinformation, she said.
The team began administering surveys in the U.S. to determine which groups of people were more likely to believe in conspiracy theories after researching the spread of COVID-19 misinformation in April 2020, Borah said. At the time, there was a lot of uncertainty because it was a novel virus and an unprecedented situation.
"As far as COVID-19 is concerned, it was a perfect storm for misinformation and conspiracy theories to grow because there was so much uncertainty," she said
There were many people who believed the disease was a hoax, and they ignored safety guidelines, Borah said. This led to unsafe behavior that put many people at risk.
"Conspiracy theories could lead to very dangerous situations, such as undermining democracy and ignoring science," she said.
Exposure to social media has made it easy for conspiracy theories to spread, Borah said. Prolonged exposure to different platforms, like Twitter and Instagram, has led to an increase in the spread of misinformation, like the idea that the moon landing was a hoax.
Borah said trusting information blindly is a significant problem and could also be associated with political ideology. Conservatives and liberals are more likely to share posts that support their political beliefs.
She said people should look at multiple sources to ensure information is true before sharing the information.
Fighting misinformation is not easy, Borah said. Teaching students how to find accurate information could be one solution and should be implemented in schools at a young age.
In the future, the research team will conduct additional trials to explore other factors that contribute to misconceptions as well as conspiracy theories related to COVID-19 and how they have evolved, she said.


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Raman spectroscopy is a powerful technique for revealing spatial heterogeneity in solid-state structures but heretofore has not been able to measure spectra from multiple positions on a sample within a short time. Here, we report a novel Raman spectroscopy approach to study the spatial heterogeneity in thermally annealed amorphous silicon (a-Si) thin films. Raman spectroscopy employs both a galvano-mirror and a two-dimensional charge-coupled device detector system, which can measure spectra at 200 nm intervals at every position along a sample in a short time. We analyzed thermally annealed a-Si thin films with different film thicknesses. The experimental results suggest a correlation between the distribution of the average nanocrystal size over different spatial regions and the thickness of the thermally annealed a-Si thin film. The ability to evaluate the average size of the Si nanocrystals through rapid data acquisition is expected to lead to research into new applications of nanocrystals.
Original language | English |
Article number | 16549 |
Journal | Scientific reports |
Volume | 7 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2017 Dec 1 |
Externally published | Yes |
ASJC Scopus subject areas
- General


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'Together Our Singapore Spirit'
in Singapore Sign Language
Lau Ee Wun, 42
The Singapore Association for the Deaf | i'mable
Ee Wun's favourite pastime is to sketch on her phone. As Ee Wun's main mode of communication is sign language, she wants to play a part in Singapore's journey to become more inclusive through her artwork. By teaching Singaporeans how
to sign 'Singapore' this National Day, she hopes to create more awareness about the language and inspire others to learn how to sign.


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NPR - An Innovative Approach To Developing An Agricultural Business Plan (p112-117)
The use of business planning in U.S. agriculture has grown rapidly in the past decade. A decade or two ago, the concept of developing a business plan for farmers or ranchers was rarely discussed by either producers or farm management educators. Today when educators, lenders or producers discuss farm management issues, the need for a business plan is usually one of the foremost topics mentioned.
This paper discusses the reasons a producer should develop a business plan in order to document financial viability and demonstrate a thorough understanding of all aspects of managing the business. A business plan is a communication tool both externally with lenders and investors and internally with family members and employees.
Agricultural producers seeking to develop a business plan face a number of challenges. One of the primary challenges is the time required to write a business plan and the challenge of completing the task. Educators struggle with the same issue but from the perspective of how to provide adequate assistance to producers developing a plan. There have also been limited business planning tools available that are relevant to agriculture.
The development of AgPlan, an online agricultural business planning website has addressed a number of the business plan development challenges. AgPlan allows producers to select from four distinct business plan types, including traditional commodity agriculture, value-added agriculture, small business, and commercial fishing. For each type of business, AgPlan provides a business plan outline, tips or suggestions for each section of the plan, resource links to articles on specific topics, and sample plans. The most innovative feature of AgPlan is a producer's ability to give reviewers or advisors access to their plan and to interact with trusted reviewers as the plan is developed. AgPlan, www.AgPlan.umn.edu, is free for anyone to use and is online, so it is available and being used by producers throughout the world.
Keywords: Farm Business Planning


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Thousands In Switzerland March Against Racism
Thousands of demonstrators marched in cities and towns across Switzerland on Saturday to denounce racism and police brutality in the wake of the death of George Floyd in the United States.
Despite rules in place banning gatherings of more than 300 people to prevent the spread of COVID-19, several cities saw huge crowds come out to join a growing global movement denouncing racism and disproportionate police violence against black and brown people.
In the biggest demonstration, more than 10,000 people, most of them dressed in black, protested in Switzerland's largest city Zurich, according to police.
The protesters marched through the city centre, holding up posters with slogans like "Black Lives Matter", "Racism is a Pandemic Too", and "I Can't Breathe", referring to Floyd's death in Minneapolis on May 25, after a white officer pressed his knee on his neck for nearly nine minutes.
Police said the Zurich demonstration was largely peaceful, but that it had been marred in the late afternoon by a few hundred people headed by known members of the radical leftwing autonomous scene who threw rocks, bottles and other objects at police.
One officer was injured and a number of people arrested, Zurich police said.
Several thousand people also held an unauthorised but peaceful demonstration in front of the Swiss government and parliament buildings in the capital Bern Saturday, according to Swiss news agency ATS.
Local police announced on Twitter that the gathering had dissolved by late afternoon.
A range of other towns meanwhile saw smaller demonstrations.
There was no demonstration in Geneva, which saw 10,000 people march through the streets earlier in the week against racism, but in neighbouring Lausanne, around 1,000 people had begun gathering in a central square by late afternoon, according to an AFP photographer.
That demonstration was authorised by the city, which had erected some blockades around the square to encourage people to pass through a single entrance point to ensure they disinfected their hands and were wearing obligatory masks.
Organisers said the demonstration aimed to take a stand against police violence in the US, but also in Switzerland, pointing to three cases in the past four years where black men have died at the hands of police in and near Lausanne.
A number of protesters brandished posters with Floyd's name, but also that of Mike Ben Peter, a Nigerian killed in Lausanne in 2018 after being pinned to the ground by police in seemingly similar circumstances.
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