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With Microsoft at the helm, there's one area where you can be sure that Windows Phone 7 is going to do well and that's productivity. After games, it's one of the bigger areas on the burgeoning Marketplace. Naturally, with business people in mind, there's many a developer out there looking to make a quick buck out of the things you might need, while the truth is that there's probably a few free versions of much the same thing.
So, if you want to avoid the WP7 flops and get the software that's really going to make a difference, then these are the best productivity apps on Windows Phone 7 and the ones to have on your mobile.
Adobe Reader (free)
Okay, so it's not the world's sexiest app, but it is an essential and who cares so long as it's free anyway? There's no on board software for Windows Phone 7 to read PDFs and, in fact, the minute you try to open one, the OS will send you to install this app on the Marketplace. You can wait for the prompt or you can do it the day you buy your Windows Phone, but either way you need Abode Reader. The app itself opens the files pretty quickly and offers you basically zero options, but all you need you can do - i.e. pinch and zoom your way around a document. Adobe Reader works in both landscape and portrait with the pages scrolling down. It takes a second or two to render each one but it all works fine. A must.
HomePipe (free)
There are not a whole lot of remote access applications for Windows Phone 7 at the moment. In fact, there are next to none. Fortunately though, HomePipe is here to save the day. It's a service that's been running for quite some time now on other platforms and it allows you to access all the contents of a selected folder on your computer's desktop from anywhere you are. That anywhere can include another computer somewhere else on the Internet, all sorts of other devices over your home network and now, with an app, over mobile broadband and on your mobile phone. So, practically speaking, you can look at your photos, watch videos and stream music, while out and about, that's sitting on your machine at home. It's a little on the clunky side and the HomePipe network was busy a bit too often in our trials but it certainly works, and in the land of the blind, the one eyed man still wants his music streamed while he's waiting at the bus stop.
Translate (free)
The name's a bit of a giveaway in this one, but what you need to know is that this app will turn one language to another language either through the user inputting the text with the keyboard or by actually taking a picture of it. Now, it won't work for a whole page of copy but it'll certainly do for road signs, foreign restaurant menus and other suitably large and obvious phrases. Translate then works by sending off your image to an OCR service before bringing you back the copy to decode. Now, this is all very good but with a few key limitations which, fortunately, are fixable. The first is that the app is free, but you only get 20 translations per month. Not very much. The second issue is that, at present, it only understands English, French, Spanish, Italian and German but doubtless more will come with further updates. The real elephant in the room, though, is that because the service requires data and, by its nature, you'll need to use it abroad, you're going to have to rely on Wi-Fi as 3G is going to cost you an arm and a leg when roaming.
Office (preloaded)
Of course, the best productivity app of them all is the one that you'll find pre-loaded on all Windows Phone 7 devices. You can get versions of Office documents on all sorts of mobile platforms, but you simply haven't experienced it until you've seen it on WP7. The app allows you to create Word and Excel documents and view and edit Powerpoint. At the same time there's also the OneNote section where you can make lists of all sorts and stick them all on a post-it style board to collect and view later. Office on WP7 gives you SharePoint access as well, meaning that you can get hold of documents housed on the SharePoint server provided you have the URL. You can view them and edit them. All of your docs can then be sent one touch via email to wherever you like, but the nicest thing about all of it is that the GUI is so good, it almost feels like you're not actually working.
Noborizaka (free)
This is perhaps the most bizarre app we've ever come across on Pocket-lint and is so crazy that it might just work. It's a role-playing game come task list application that is basically a way of conning yourself into doing those things that you really don't want to do. The way it works is that you start off as a Commoner at Level 1 with a character sheet with hit points and magic points and everything, and 1000 xp to gain before you level. You then write your list of tasks, which in itself gives you a small amount of experience, but the real bonus comes once you start the clock on your to dos to indicate that you're on the job. The longer the task takes before you press stop, the more xp it's worth to you. In other words, tricky things that take a while make you level quicker. Naturally, the system is wide open to all sorts of cheating but, with a bit of discipline, this might just be the game that real life has been waiting for.
Tool Box (free - LG exclusive)
You can download all sorts of junk world clocks, spirit levels and unit converters for the odd quid here and there if you really must, but you'll already have them in one place on your handset in one of the best productivity apps you'll find on any mobile platform. Tool box has all three of the functions above as well as a random number generator, a flashlight, a percentage calculator for sales, a date calculator and a world holidays calendar. What's more, each of them is excellent and all really well put together both graphically and for ease of use. In fact, the only thing it doesn't have is...
Currency7 (free)
...a currency converter. Currency7 isn't a world beater as far as these apps go, but it's got a couple of very good things going for it. First is that it's free and the second is that there aren't actually many of them available on WP7. The way it works is that you choose the currency of the location you're in from a list of around 64 - including the Eurozone and places as far flung as Zambia and Fiji - and then however many others you'd like to convert to when you put in your figure. The currencies can be refreshed from the Internet whenever you decide you want to check up and you can even tweet the answers when you're done. We haven't figured out why you'd want all your followers to know that 1 Euro is £0.845 and AUS$1.374, but there you go.
Sound Recorder (£0.79)
Every mobile platform needs a decent voice recorder app and for WP7, Sound Recorder is it. It's slightly frustrating that it costs you money, especially when there are other similar apps on the Marketplace for free, but the trouble is that it's the only one that allows you to fully manipulate playback so that you can scan about to find the bit you're after; that's vital if you're using it for dictation. As it happens, you can also change the speed of playback and even go in reverse for some really unusual sounds. Naturally, you can file each one however you wish and there's also a needle to show you if the mic is peaking. If you want something free, go with Rapid Recorder. If you want something good, then it's Sound Recorder all the way.
StopWatch Pro (free)
Whether it's for soft boiling eggs or setting records on how quickly you can make it down to the shops and back, that fact remains that, one day, everyone needs a stop watch app on their phone. Again, it's possible to spend cash on some fancy GUIed up ones, but the smart move is to keep your pennies and go with StopWatch Pro. As it happens, it has a timer - complete with alarm - as well as the stop watch function, and both will display in gloriously retro digital red LED down to hundredths of a second. It'll even do lap times as well just in case you're actually doing some athletics.
TouchCall (£0.79)
Paying £0.79 for an app that nearly exists as a default on your handset does grate a little but, first, it's not even a quid and, second, TouchCall is actually something you will use. It's a simple concept. You assign six favourite numbers to six different colours on the app's page and, when you hit one of them, it dials. So, the best thing to do is then pin this app to your start page and suddenly you've got quick access dialling. The Recent section of the People panel nearly does the job, but not quite as well as TouchCall does.
Which do you think are the best productivity apps on Windows Phone 7? Which have we missed? Let us know in the comments.


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China Mieville, one of my favorite authors, has a brand new book coming out at the end of the month called Kraken. In honor of the book, I invited a few artists to create art based on his novels. But before getting to the art, here's a brief introduction courtesy of Wikipedia:
His first novel, King Rat, was nominated for both an International Horror Guild and a Bram Stoker award.You can read substantial excerpts from his novels and full short stories at these links:
His second novel, Perdido Street Station, won the 2001 Arthur C. Clarke Award and the 2001 British Fantasy Award, and was nominated for the Hugo, Nebula, World Fantasy, Locus and British Science Fiction awards.
His third novel, The Scar, won the 2003 British Fantasy Award and the 2003 Locus Award for Best Fantasy Novel, was nominated for the Hugo, Arthur C. Clarke, World Fantasy, Locus, Philip K. Dick, and British Science Fiction awards, and received a Philip K. Dick Award special citation.
His fourth novel, Iron Council, won the 2005 Arthur C. Clarke Award and the 2005 Locus Award for Best Fantasy Novel, and was nominated for the Hugo and World Fantasy Awards.
His short story "Reports of Certain Events in London" (featured in the anthology McSweeney's Enchanted Chamber of Astonishing Stories) was nominated for a 2005 World Fantasy Award and tied for the 2005 Locus Award for Best Novelette.
His fifth novel, Un Lun Dun, won the 2008 Locus Award for Best Young Adult Book.
The City & the City won the 2010 Arthur C. Clarke Award and is a 2010 Hugo Award and Nebula Award nominee in the Best Novel category.
Perdido Street StationLike any good art show, there's a giveaway as described below, but first, without further ado, the art:
The Scar
Reports of Certain Events in London
'Tis The Season
Obaday Fing sculpture by Paul Pape, who takes commissions as described here.
Spiral Jacobs art show flyer by Steve Thomas, who has art on sale here.
Avanc propaganda leaflet by Steve Thomas.
Human and Khepri couple by Chris Haley on sale here.
Weaver/handlinger box by Myke Amend. The complete "Red Hand Assemblage," as well as prints of "Red Right Hand" and "Weaving Spiders Come Not Here" are available here.
Remade militia assault team by Rory Phillips.
Grindylow Idol and alternate cover for The Scar by Jason Chalker, who has art on sale here.
Kraken bookmark by Greg Gilday, who has art on sale here and is selling the bookmarks for $1 each, shipping included.
Armada by Franco Brambilla, who has art on sale here.
Silas Fennec and Uther Doul by M.S. Corley.
Armada, Iron Council, New Crobuzon and Salkrikaltor City posters by Joe D!, who has art on sale here.
Grossbottle by Rick Sardinha, who has art on sale here.
Yagharek by Shane Parker.
The Lovers by Amanda Chronister.
Obaday Fing by JSalvador, who has art on sale here.
If you've enjoyed this terrific artwork and especially if you're tired of the endless 80's nostalgia art shows dominating galleries right now, then please send this link to your friends and support the participating artists. And to show my thanks to you, the reader, I'll give a $50 Threadless credit to a random commenter on this post. For a chance to win, simply comment and tell me which work of art is your favorite. Make sure your comment includes your email so I can get in touch.
If you've been inspired to create your own Mieville fan art, send it to me and I'll post it here.
And of course, please try Mieville's books. They're available at a discount at Amazon.
UPDATE: Here's more.
The Clock and Cockerel by Cormac McEvoy.
Perdido Street Station Memento Box by Jared Axelrod, featuring der Grimnebulin's notebook, Dreamshit vials, scissors (for the Weaver) and more.

subset: commoncrawl


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10 Sweet Treats for the Holidays
Celebrate the season with these scrumptious snacks.Download All (10)
Download All is only available to Education.com Pro members. Learn More
Click on an activity in the set below to see more info.
Bake Candy Cane Cookies!View Full Activity
Candy cane cookies are a great alternative to traditional candy canes, and your family will have a blast making them over the holidays!
Make Holiday BonbonsView Full Activity
This bon bon recipe will help you ring in the new year. Make this delicious bon bon recipe, coated with graham crackers, powdered sugar, and cocoa powder.
Make Festive Pfeffernusse for the HolidaysView Full Activity
Pfeffernusse are spicy and sweet Christmas cookies from Germany. Make a batch of traditional pfeffernusse this holiday season.
Chocolate-Covered ApplesView Full Activity
If you love the idea of handing out holiday tins of homemade cookies but you're not a baker, chocolate-covered apples are the perfect solution.
Cook Chewy Gingerbread CookiesView Full Activity
These gingerbread cookies can be baked by your third grader. Make a warm batch of gingerbread cookies to bring some extra holiday cheer to your home.
Bake a Pineapple Upside-Down CakeView Full Activity
Your fourth-grader can hone her baking skills with this classic American recipe the whole family will enjoy!
The set is continued below.
Prepare Creamy Christmas PeppermintsView Full Activity
Peppermint creams capture the minty taste of the holiday season. Make peppermint creams with your second grader for a sweet treat or homemade holiday gift.
Bake Chocolate Snow Balls!View Full Activity
Here's a sweet holiday recipe to make with your fifth grader: bake scrumptious sugar-dusted chocolate snowballs! Serve them at your next Christmas party.
Make Chocolate Dipped Candy CanesView Full Activity
Chocolate dipped candy canes make an elegant and delicious Christmas treat that your fifth grader can make. Make chocolate dipped candy canes with your child.
Make Homemade Candy CanesView Full Activity
Homemade candy canes are a sweet gift for your friends and family. Make homemade candy canes with your child this Christmas.
Want to download this whole set as a single PDF?Download All (10)
Download All is only available to Education.com Pro members. Learn More


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Back lit Teasel
Robert R. Goodman 12/29/2011 4:28:33 AMHi Gord,Beautiful capture my friend.Sorry to hear about all the snow.Normal weather here,warm days and cool nights!!!! #1433007
Tammy M. Anderson 12/29/2011 4:44:49 AMI want your snow. LOL. Inpatiently waiting. Beautiful light and tones, Gord. #9891213
Tiia Vissak 12/29/2011 4:46:02 AMgreat tones, light & details! #9891216
MELODIE C. ROBERTS 12/29/2011 5:19:36 AMMorning Gord
I thought the title was back lit tease!! ;0)
Wonderful find and capture! #9891249
Jack Gaskin 12/29/2011 5:27:36 AMNICE EYE & SHOOTING Winter does present us with some very interesting views
Michelle Alton 12/29/2011 5:45:26 AMExtraordinary teasel capture, Gord. They seem to be illustrating Mel's point! Very well done! #9891292
Marilyn Cornwell 12/29/2011 6:09:17 AMWonderful image, Gord, it's in the rear view mirror now with the snow having landed! #9891310
Mary Beth Aiello 12/29/2011 6:37:33 AMOh, this is just gorgeous, Gord. Love the light. #9891373
Monnie Ryan 12/29/2011 6:39:19 AMBeautiful lighting and composition here, Gord! #9891380
Jeff Robinson 12/29/2011 7:05:05 AMTerrific tones, lighting and capture Gord! #9891449
Nikki McDonald 12/29/2011 7:28:19 AMVery pretty color, light and fine depth of field here, Gord. I think this is lovely. #9891485
Bojan Bencic 12/29/2011 7:37:35 AMFantastic light and DOF, Gord. Great capture. #9891504
Douglas Pignet 12/29/2011 10:29:54 AMsimply plain but ever so beautiful...well done #9891693
John Connolly 12/29/2011 11:57:01 AMMarvelous tones, light and detail here Gord! This is a wonderful find and capture! #9891798
Ray Thoms 12/29/2011 1:16:56 PMGreat winter capture Gord....lighitng is great!
We are into a deep freeze...to lighten up tomorrow hopefully.. #9891873
Michael G. Marshall 12/29/2011 1:51:42 PMTerrific image, Gord! Michael #9891931
Kitty R. Rodehorst-Hanna 12/29/2011 5:24:48 PMWOW, Gord...this is gloriously gorgeous! :-) k #9892215
Barbara Waldoch 12/30/2011 1:09:32 AMBeautiful image, Gord! #9892626
Debbie Bray 12/30/2011 12:18:03 PMJust love backlight on grassheads! It brings them alive, and captures all the fine little detail they have. Lovely image, Gord! #9893751
Tammy Espino 1/24/2012 1:57:36 PMCongrats,Gord on this wonderful finalist! #9939443
Douglas Pignet 1/24/2012 2:20:45 PMCongrats...well done #9939609
Kitty R. Rodehorst-Hanna 1/24/2012 2:21:02 PMWTG on your finalist, Gord! :-) k #9939615
Tammy M. Anderson 1/24/2012 2:55:56 PMCongratulations, Gord. #9939983
Joannie Bertucci 1/24/2012 3:09:02 PMGord, you make prickly look beautiful! Congrats on this lovely finalist! #9940083
Agnes Fegan 1/24/2012 3:37:51 PMSo pretty ... congrats on your finalist! #9940289
Robert R. Goodman 1/24/2012 3:44:04 PMHi Gord,A big Congratulations.Beautiful finalist!!!! #9940344
JO ANN CLEVELAND 1/24/2012 4:03:28 PMCongratulations on this outstanding finalist Gord!
jo ann c. #9940517
Renee Doyle 1/24/2012 4:13:20 PMCongratulations on this wonderful finalist Gord!! #9940594
Mary Timman 1/24/2012 4:29:27 PMBeautiful finalist, Congratulations! #9940743
Ellen Hodges 1/24/2012 4:43:04 PMHuge congrats and very best luck with this gorgeous finalist, Gord!! #9940887
Carol L. Fowler 1/24/2012 4:44:31 PMCongrats on this beautiful Finalist #9940903
Barbara Waldoch 1/24/2012 5:05:32 PMCongratulations on this beautiful Finalist, Gord! #9941119
Lorna Shutter 1/24/2012 5:42:44 PMWoo Hoo!!! CONGRATULATIONS on your Finalist Award for this beautiful image, Gord!!!!! WTG!!! :)
Heather Loewenhardt 1/24/2012 6:22:28 PMLove the backlighting Gord. Congratulations on this fine image becoming a finalist. #9941947
Irene Colling 1/24/2012 7:04:01 PMBeautiful lighting, excellent exposure great photography Gord.
Congratulations on the fine Finalist. #9942352
Carla Capra 1/24/2012 7:27:47 PMCongrats! #9942507
Patrick Rouzes 1/24/2012 7:40:57 PMCongratulations & good luck on this incredible Finalist, Gord! #9942589
Mary Dimitriw 1/24/2012 7:41:32 PMCongrats on your beautiful Finalist Gord! #9942595
Phyllis A. Houghton 1/24/2012 8:26:52 PMCongratulations on your fantastic finalist Gord. Love it. #9942797
Val Feldman 1/24/2012 8:48:40 PMOh, Gord...just wonderfully wonderful!! :)
Rona L. Schwarz 1/24/2012 9:21:36 PMThe lighting on this is truly spectacular, Gord, and it's a splendid composition! CONGRATULATIONS on this wonderful Finalist, and good luck in the next round! #9943002
Bojan Bencic 1/24/2012 11:03:57 PMGreat photo, Gord. Congratulations on your finalist! #9943249
Marilyn Cornwell 1/25/2012 3:49:53 AMCongratulations on this wonderful Finalist, Gord! #9943829
Danny B. Head 1/25/2012 5:23:29 AMGreat capture! Congrats! #9944203
Merna L. Nobile 1/26/2012 11:17:56 AMYou can feel it in the air, the anticipation of waiting for the awards to arrive. The talent that is on display for all to see and share is amazing. Congratulations to all the January, 2012 winners. Merna #9948249
Morning capture on a rivers edge just a few days ago, no snow then. Lots of snow now.
Exif: F Number: 2.8, Exposure Bias Value: -1.33, ExposureTime: 1/3200 seconds, Flash: did not fire, compulsory flash mode, ISO: 400, White balance: Manual white balance, FocalLength: 165.00 mm, Model: Canon EOS 5D Mark II
Uploaded on 12/29/2011 4:22:13 AM
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Do you think of your pet as a member of the family? If so, then we have a lot in common!
Like you, we are extremely devoted to our pets and only want the best for them. At Especially for Pets, we are a community of true pet lovers with shared interests and values. We are professionally committed to being your resource for all aspects of pet ownership including health and nutrition, training, grooming and the latest in general pet care.
Many of our employees, who are previous customers, are career professionals who are extremely experienced and knowledgeable. They are passionate about what they do and genuinely care about your pet, as they do their own. Their number one goal is to promote the health and happiness of your pet.
Our professional trainers and groomers are the best in the business. Our trainers emphasize communication as the key to successful training, and their methods along with their vast experience will provide you and your dog with a rewarding learning experience. Our expert groomers are gentle and caring and make every effort to make your pet's visit as comfortable and pleasant as possible.
Not only are we well connected with members of various non-profit organizations within our local communities, including breed rescues and shelters, but also with veterinarians and breeders. Because many of our staff members are from the veterinary, training or rescue worlds, and are experts in our field, they can help you with most of your pet-related questions and concerns. If they don't know the answer, they certainly know where to refer you. Consider us your educational resource on all aspects of pet ownership.
We proudly boast that there is no pet retailer in Massachusetts with a more committed and knowledgeable team dedicated to the well being of your pet.


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Woman stabbed multiple times in Greensboro; woman arrested
Woman stabbed multiple times in Greensboro; woman arrested
A 21-year-old woman was arrested on suspicion of stabbing another woman multiple times near an apartment complex Tuesday night.
Chanell Monique Wall was charged following an incident just before 9 p.m. at 716 Marsh St.
Tukmia Brown suffered severe but non life-threatening injuries, Greensboro police said.
The initial call was for a large-scale disturbance, and a large crowd was dispersing as officers arrived at the scene. Officers found items at the scene that indicated some sort of fight had occurred, police said.
Wall was charged with assault with a deadly weapon with intent to kill inflicting serious injury. She was held under a $150,000 secured bond in the Guilford County Jail.


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Benedict Cumberbatch was left stunned by a storm of paparazzi who wrongly assumed a night out with his niece was a hot date.
The War Horse star picked up a Golden Globe Awards nomination for his work on British TV drama Sherlock on Thursday (13Dec12), and he chose to celebrate that night with his personal assistant, Emily, who also happens to be his relative.
Snappers assumed Benedict Cumberbatch was on a date, and turned a quiet night out into a scrum of flashbulbs.
He tells the Associated Press, "I went out with my niece, who is my PA Emily, and we got papped (photographed) to the point that I couldn't actually see and I had to put my head down and just blink a couple of times. I was trying to get in the car with her and so immediately they presume, 'Ah, beautiful blonde...'
"Poor girl, she's never experienced that before. I've never experienced that. (There was) like 15 of them hanging off the bonnet of the car."


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Nature's Answer® 100% Pure Spearmint
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Nature's Answer® Organic Essential Oils are naturally concentrated aromatic essences distilled from exotic plants grown in pristine areas around the world. As a pioneer in botanical extract technology since 1972, Nature's Answer® proudly supplies certified organic Essential oils.
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text:
The Hunted; Bend It Like Beckham
Joe Morgenstern
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Mamma Mia! Here We Go Again Yes, the glee is industrial-strength, and the ABBA-fueled production numbers are so far over the top that the film is both topless and chaste. Yet there's a wellspring of genuine feeling in "Mamma Mia! Here We Go Again," a time-hopping sequel that amounts to an origin story.
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Scholastic excellence recognized in juniors and seniors initiated into Sigma Iota Epsilon
Sigma Iota Epsilon recently welcomed 100 juniors and seniors into the professional management fraternity. The society highlights creative development, organization, cooperation and service as their cornerstones. The group is planning many activities for this fall including an outreach program with Lawrence Public Schools, a career panel featuring Merrimack alumni and a fundraiser.
One hundred juniors and seniors were initiated into Merrimack College's new chapter of Sigma Iota Epsilon, the national honorary and professional management fraternity, this past spring.
SIE encourages and recognizes scholastic excellence and promotes cooperation between the academic and practical aspects of management. Initiates must hold at least a 3.25 GPA.
James Francis, national president of SIE and a professor of management at Colorado State University, attended the ceremony. Steven J. Kelly '81, CFA, a vice president at Goldman Sachs, was the guest speaker.
The Greek letters in SIE stand for Spoude, Idreia and Exoche – earnestness, knowledge and excellence. The fraternity emphasizes the concepts of creative development, organization, cooperation and service. To learn more about SIE, visit http://www.sienational.com/.
Elected officers are Emily Lyall and Alyssa Rollins sharing the position of SIE chapter president, Matthew Hanafin as VP of Membership, Jessica Enaire as VP of Programs, Brett Julian as VP of Outreach and Meghan Richard as Treasurer. The club is planning a number of activities for the Fall including an outreach program with Lawrence Public Schools, a career panel with Merrimack Alumni, and a fundraising event.
Learn more about the Girard School's new initiates:
Matthew Hanafin '13
Matt Hanafin calls himself a strong advocate for community service. The business management student is an elected member of the town meeting in his hometown – Burlington, Mass. – and serves on the board of directors of Massachusetts Citizens For Life, which advocates for right-to-life issues.
"It is important to give back to the communities that have helped us grow and become the people we are today," said Hanafin.
He was re-elected a town meeting member with the largest vote total in his precinct. Town meeting handles the town budget, zoning issues and business regulations. A member of the Citizens for Life executive board, he works on the social media committee and the speakers' bureau and manages donation records as the data clerk. He also works as a bank teller.
"For me, membership in SIE is an opportunity to advance my experiences in the business community," Hanafin said.
Griffin Kirkwood '12
Sports management major Griffin Kirkwood took advantage of the connection between his sports classes and the athletic department, where he worked three years in marketing.
Kirkwood became promotions coordinator for the athletic department, developing promotions for football, basketball and hockey games. With that experience, he landed two internships, in merchandising with the Worcester Tornadoes of the independent Can-Am baseball league and in sales for Major League Lacrosse's Boston Cannons.
His classroom teachers and the experience of working for the athletic department "really helped me get to where I am today," he said.
Kirkwood also served in the Dean's Hosts, a student organization in the Girard School of Business, talking to prospective students on Accepted Students Day about the Girard School and experiences inside and outside the Merrimack College classroom such as internships and extracurricular activities.
"SIE membership really means the culmination of four years of hard work by myself and my colleagues," he said. "Additionally, it shows the elevation of the college as a whole."
Lydia Liu '12
For four years, Lydia Liu participated in the Business Mentoring Program. A business administration major, she shadowed Rachel Kuzmick '06 at her accounting job.
"My mentor has offered me valuable advice throughout the years and I am excited to give back to the program and serve as a mentor," said Liu, for Liberty Mutual's human resource department in Boston.
"I have had the opportunity to lead many clubs and creatively organize many events for the student body," Liu said.
Among her activities, she was president of the American Marketing Association chapter, which held an Etiquette Dinner and sponsored several guest speakers. She was executive director of the Dean's Hosts. On Accepted Students Day, she spoke of her various activities, including internships and her study abroad in Florence, Italy. She also served four years as a Student Government Association representative and on the Relay for Life committee raising awareness of cancer.
"The most valuable piece of my Merrimack education is the people I have met here," Liu said. "They have helped me grow and prepared me for my future."
Emily Lyall '13
As an elected officer in the SIE chapter, Emily Lyall is developing its activities for the fall.
"We will be putting in a lot of effort to make sure there will be a lot of networking opportunities for students here at Merrimack," she said. SIE will sponsor speaker panels, inviting alumni and participants in the mentoring program to campus.
SIE may set up a peer-advising program to help students with registration. For community service, members may get involved with the Best Buddies program that assists people with intellectual and developmental disabilities.
Lyall says her experience in the mentor program, which led to two internships, helped her qualify for SIE. She's served as an operational excellence intern at Covidien and a marketing intern at Extra Innings, where her mentor, Ashley Varano '06, is director of marketing.
Membership in SIE "gives me the opportunity to gain experience from other members of SIE by further developing and understanding myself … and will help me gain leadership experience for my future endeavors," she said.
Alyssa Rollins '13
Her Strategic Analysis and Decision Making class provided accounting major Alyssa Rollins her most meaningful academic experience.
Students must create an innovative idea and write a business plan. This class provided research and design for Professor Joe Stasio and his company, C-Level Clone, which helps businesses seek growth opportunities. A client had approached C-Level Clone for assistance on a patent for cryogenic blood freezer bags, which would infinitely extend the shelf life of stored blood.
"I took on the role as leader for my group," said Rollins, who also has played soccer for Merrimack, participated in Service Learning and completed an internship at a local CPA firm.
"My group and I learned how to conduct a research experiment, properly put together a business plan and effectively present this to a group of potential investors," she said.
"I believe this goes hand-in-hand with the SIE concepts."


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Event Details
- Date
- October 9 2013 (9:30am – 4:45pm)
- Venue
- Old Billingsgate, London, United Kingdom
- Duration
- 1 day
- Cost
- $549.00 per attendee
Sorry, bookings for this event are now closed.
JUMP, now in its fourth year, is a one-day conference for senior marketers looking to join up on and offline data, technologies, campaigns, agencies and creative. If the last decade was all about figuring out digital, the next is about integrating it, dissolving it into the mix and finding new hybrid strategies that combine on and offline.
JUMP brings together over 1500 digital and offline and marketers who are not just learning to speak the same language, they are their sharing data, insight, strategies and successes.
JUMP is a fast-moving, content-rich symposium packed with exciting new insight from top marketers across every industry wanting to learn about how to join up online and offline.
JUMP is all about more effective marketing across channels...
- Using search marketing to improve TV campaign effectiveness
- Doubling catalogue sales using insights from web analytics
- Driving call centre improvements with web metrics
- Generating media coverage via online buzz (and vice versa)
- Optimising marketing budgets with the right mix
- Leveraging customer insight from all channels
- Driving up ROI
Speakers' and panelists' profiles
Celia Pronto
Célia joined Ford Retail, the world's largest dedicated Ford dealer group, in March 2012 as the Group Marketing and E-commerce Director, and is a member of the Board.
Her career spans a variety of marketing and e-commerce roles in multinational global organisations like Unilever, Rank and Intercontinental Hotels Group; as well as multichannel businesses like STA Travel and numerous internet start-ups.
Her expertise lies in working with multichannel businesses experiencing vast transformation, with a particular focus on multichannel branding, marketing strategy, business processes, cultural transformation and e-commerce.
Célia considers herself a Geek Marketer, and is especially interested in digital and technology; with a specific passion for how these can be applied to transform businesses.
Simon Kaffel
Simon has spent the last 2 years as Head of Data and Analysis for Zurich Global Life where his strategy for driving customer and business value from the use of customer and prospect data is being deployed in Latin America, Europe and the Far East. Prior to Zurich, Simon spent 11 years at Sky as Data and Analysis Director responsible for the physical use of data to drive all direct marketing and CRM initiatives. Simon started his career at Marks and Spencer before spending 4 years in database marketing at NatWest.
Ash Roots
Ash Roots graduated from the De Montfort University, Leicester with a 1st Class Bachelor's degree in Multimedia Design. Ash has been driving digital innovation across media, telecom and finance industries for 14 years. He's passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web. When time allows, he loves to sail.
Tim Wade
Tim Wade joined Best Western 3 years ago. Previously, he was Head of Marketing at DFS, doubled the number of current accounts at Alliance & Leicester, grew the Phones 4u brand to what it is today before moving on to the largest group of independent hotels in the world.
Since joining Tim has repositioned the Best Western brand in Great Britain under the strap line 'Hotels with personality', he also brought a real commercial focus to the Marketing team with improved ROI across all campaigns, increased revenue from Best Western Rewards, cost savings across print, design, postage and production, brought in new initiatives such as Shop for Rewards, set up £million partnerships with Tesco and Walkers, won a Catey award for a Marketing campaign with Disney and is constantly pushing to generate increased revenue for member hotels through traditional and digital channels.
Alan Grogan
As the Director of Analytics based in London, Alan leads the product analytics unit of the UK's largest Commercial & Corporate Bank (>£50bn balance sheet). Alan joined RBS in late 2009 to set-up the new corporate analytics capability with the aim of helping RBS optimise one of the largest customer bases and product sets in the UK. He leads a large team of analysts and internal consultants who provide insight and intelligence across a multitude of areas including, but not limited to Business Strategy, Finance, Business Development, Customer Sales & Servicing, Treasury, Economics, and Technology.
Alan and his team's approach is to provide a deep understanding where client value is today, where RBS can help customers (1) reduce their risk, (2) lower their costs and (3) increase their revenue, all whilst keeping an eye on where the UK market's value will sit in the future.
Alan joined RBS from Barclays where he built up a career in Corporate Strategy & Planning. He holds an MSc in Chemistry from University College Dublin and is a regular key note speaker on the topic of Big Data and Predictive Analytics across the City of London.
Bob Fear
Bob has been with Virgin, working within the global brand and digital teams at its London headquarters, for over 6 years. He has overhauled virgin.com twice in that time. Bob has devised the core Virgin brand's digital content and social strategy from scratch, introduced Richard Branson to blogging and tweeting, toured every V Festival around the world (from the UK to Australia) in one year and run the Virgin London Marathon (Richard beat him). Before all that he did a similar thing for Jamie Oliver – back when podcasts were hip and video content for mobile was a major headache. Bob used to be a vegetarian before Jamie made him a roast beef sandwich. He has also worked for AOL and the BBC - where he didn't even track traffic or have to justify budgets, hence he knows what it's like to be made redundant.
Ryan Davies
With over 8 years' experience in CRM database, email and mobile marketing, Ryan was a founding member of the RAPP Data function in the London agency and understands how to get the most out of customer data and message delivery platforms, and how data can be used to ignite creativity. Having led award-winning projects which integrate offline, email, mobile and social channels, Ryan likes cool new technology. He also knows that unless you can use it to make the customer experience more relevant, more engaging, and easier to interact with, there is no point using it. Ryan has recently gone client side and heads up the CRM and Loyalty functions for Mothercare and Early Learning Centre. Previous experience covers a range of industry sectors, with clients including Virgin Media, Barclaycard, Open University, Bacardi, ESPN, Skype, Best Western Hotels, LOVEFiLM, Dixons Retail and Cancer Research UK.
Eva Appelbaum
Eva is currently Head of Digital Marketing Transformation at the BBC, and has set up the Digital Marketing Lab, a pilot initiative which explores new ways of working and helps to fast-track change in order to improve the organisation's digital marketing literacy and capabilities.
Eva advises organisations on digital transformation, resourcing & structures; digital business strategy; integrating marketing & communications across silos and channels; social media in complex & dispersed structures; agile approach to change.
Eva has been working in digital since the late 90s and has a marketing & communications background. Previously, she was the Asia-Pacific Director for Social Media at GroupM (WPP), one of the world's largest media agencies. She was also the first Digital Communications Director at Amnesty International. She is based in the UK and has worked across Asia and Europe, as well as in the Middle East, North & South America.
Ali Holmes
Details to follow...
Mark McGinn
Mark started his career in advertising, working with youth-focused brands such as Apple and PlayStation before focusing on values-based marketing working for the (RED) campaign and more recently O2's Think Big initiative.
Simon Chatfield
Following marketing and loyalty positions with TUI and British Airways in both the UK and US, Simon spent eight years with the Digital Transformation practice of Capgemini Consulting assisting travel, leisure and retail businesses to define their digital customer strategies. Following one such Capgemini engagement with Heathrow Airport Holdings, Simon moved to the airport operator in 2012 as Head of eBusiness & CRM to fully implement that strategy and already counts a new multichannel retail loyalty scheme, digital mapping technology and the integration of WiFi data into the single customer view amongst his achievements.
Sean Adams
Sean began as an advertising account handler, before evolving into a strategy planner during a journey that led from London to Sydney. He joined a media agency as planning director when such roles were unknown, before founding a research and strategy company (The Seed) which he ran successfully in Sydney for 10 years. Along the way, he was Chair of the Account Planning Group and is a full member of the Market Research Societies in both Australia and the UK. Returning to England in 2012, Sean has continued his love affair with media, joining News UK to head up their Insights department.
Fred Prego
After 17 years working in marketing and insight at Kimberly-Clark and British Airways (including the successful launch of Avios), Fred joined GAME in April 2013 as Insight and Reward director, a new role born from the realisation that big data, loyalty and CRM were closely linked to the success of the business in a year that is going to be the biggest ever for the video gaming industry.
Alexander Sandover
Alexander, originally from a creative background has over a decade of Web builds, Digital Marketing and Online Retail experience. Currently working with Twinings, the 307 year old British premium tea company, to explode their online retail multi channel business. This includes a project to harmonise Twinings online around the globe, by developing a new digital/ e-commerce platform to help individual marketing teams locally market and sell online. Integration of Digital marketing, a Search Strategy, Audience Strategy, Online PR and Social linked to a personalisation content layer is funnelled into an online retail strategy. This is at the heart of Twinings quest for consumer engagement using social media to develop brand, category and product love and advocacy.
Rachael Broughton
Rachael is an analyst with 8 years' experience working within Telecoms Business Customer Experience and 5 years' experience in Telecoms. Her expertise is in business customer experience, delivering a cross brand customer experience programme to SME, Medium and Corporate business, driving customer experience into 95% of business personnel payplans. She was involved in the management of the strategic direction and influence of mass customer surveying, both event and non-event trigged (400k survey responses per month).
Rachael loves travelling and wine.
My Ly
Currently working at a senior level within the hospitality industry, My Ly is a brand-focused, creative and passionate Marketing professional with extensive experience of the full marketing mix. With no two days ever the same at YO! Sushi, career highlights include delivering an award-winning website, initiating a record-breaking 97p day promotion to celebrate the company's 15th birthday and dressing up as a Sumo (inflated and deflated) to highlight the success of local marketing. Prior to joining YO! Sushi, My has worked in a various marketing roles across different sectors, both agency and client-side. My has a First class honours degree in Marketing & Advertising from London College of Communications and joined YO! Sushi in 2007.
Jerry Daykin
Having previously worked setting up a media social enterprise in East London, Jerry joined Cadbury in 2010. He oversaw the social media element of the brand's successful London 2012 Olympic sponsorship, step changing the importance of social within the business in the process. Now responsible for the wider Mondelez businesses' social media marketing activity across Europe, Jerry is helping some of the best loved snacking brands in the world find their social voice. They've demonstrated that social can truly deliver at the scale powerful consumer brands demand, as well as in providing a personal connection on an individual level.
Simon Dupuy
Simon is Head of Online Advertising EMEA at Expedia, managing display and mobile advertising as well as loyalty and partnerships in Europe, Middle East and Africa.
He is a genuinely passionate online expert with 6 years experience in online marketing and focuses on direct response advertising and customer loyalty through the use of various strategic initiatives created with the latest technologies and tools available.
Michael Durbridge
Mike Durbridge is Director of Omni Channel at B&Q. Mike is accountable for online, contact centres and retail technology whilst defining the customer strategy of the business to become an omni channel retailer.
Prior to joining B&Q in March 2013, Mike spent three years leading the retail, online and contact centre channels at Vodafone UK, creating the first multichannel operation for Vodafone.
Mike has had a variety of marketing, sales, commercial and operational leadership roles in telecoms, financial services and mail order businesses over the course of his career and is a strong believer that the key to commercial
success for modern retailing is to ensure that customers, enabled by choice and simplicity, are placed at the heart of any business.
Mike is married, with 2 children and lives in Berkshire.
Adrian Hado
Adrian joined the Avios team in February 2012 as Head of Insight & Analytics.
Adrian is responsible for all the Avios customer knowledge and ensuring the company is customer centric in everything it does. This involves using data collected from the various consumer touchpoints with the brand to drive value across Avios globally, and improve loyalty for the benefit of the programme and its partners which include IAG's airlines, Lloyds TSB, American Express and Shell.
Previously Adrian was the Head of CRM and Customer Strategy at Aurora Fashions (Karen Millen, Warehouse, Oasis and Coast) putting the customer at the heart of their retail strategy across all channels. Prior to that he spent six years at Dunnhumby in the UK and Italy working with Tesco, as well as other retail and FMCG clients including Coca-Cola, Procter & Gamble, Nestle and Unilever.
Martyn Jobber
Martyn Jobber has been at the forefront of Digital Marketing since the late 1990's. Having held roles in companies such as CACI, SPSS, Omniture (Adobe) of which he was a founder member of the EMEA team, and run start ups such as Hydra, pushing the envelope of what can be achieved with SEO and SEM, Martyn has taken his skills client side and now holds a C Suite role at Lebara, the industry leading and award winning MVNO. Martyn is passionate about customer experience, using the latest capabilities and technologies to make it easier for customers to do business with companies.
Adrian Hado
Adrian joined the Avios team in February 2012 as Head of Insight & Analytics.
Adrian is responsible for all the Avios customer knowledge and ensuring the company is customer centric in everything it does. This involves using data collected from the various consumer touchpoints with the brand to drive value across Avios globally, and improve loyalty for the benefit of the programme and its partners which include IAG's airlines, Lloyds TSB, American Express and Shell.
Previously Adrian was the Head of CRM and Customer Strategy at Aurora Fashions (Karen Millen, Warehouse, Oasis and Coast) putting the customer at the heart of their retail strategy across all channels. Prior to that he spent six years at Dunnhumby in the UK and Italy working with Tesco, as well as other retail and FMCG clients including Coca-Cola, Procter & Gamble, Nestle and Unilever.
Colin Lewis
Colin is the Director of Marketing for bmi regional. Prior to this, Colin held senior marketing roles such as European Marketing Director for 118118 Directory Enquiries, Head of Marketing, City Jet, Aer Lingus Regional. Colin also worked in Asia and Australia for Thomas Cook .
Colin speaks on the implications of digital on marketing, as well as being a lecturer on digital topics and airline marketing. He is the Programme Manager for the Marketing Institute of Ireland Digital Marketing Executive Programme, and the Programmer of the largest ever Digital Marketing Conference in Ireland, DMX Dublin held in March 2013.
He has an MBA from Ireland's leading graduate school of business, an MSc and a BComm degree (UCD).
Will Lockie
Will is the Multichannel lead at Evans Cycles, the UK's leading specialist cycle retailer. Prior to joining Evans, Will worked with a broad range of clients such as Porsche, Halifax and Toyota at Icrossing, a UK based digital agency. Now focussing on ecommerce innovation, Will is enjoying the challenges of bringing a 90 year old bricks and mortar retailer into the omni-channel world.
David Oliver
David has experience of business leadership across industries as diverse as the motor industry with Volkswagen, cable TV and telecoms with Nynex, utilities with British Gas, financial services with Goldfish credit card, travel with Hertz Europe, pay-TV broadcasting with Viasat & hotels and restaurants with Whitbread.
David's experience also covers a wide spectrum of business disciplines including brands & advertising, market research, marketing support to new business launches, driving growth, customer marketing & retention, loyalty and membership programmes, planning pricing approaches, NetPromoter programmes, ethical counter competitor strategy & measuring marketing effectiveness.
As a speaker David specialises in presenting about how principles established through academic studies in psychology can be applied to planning pricing and marketing. This understanding gives you new ways to think about how consumers behave, and how they make price, product and service choices. Provocative food for thought for any business
Phil Hardy
Phil is Head of Analytics for Aimia's joint venture with Sainsbury's, i2c, and responsible for delivering and developing direct comms targeting, media evaluation and bespoke insights projects for Sainsbury's FMCG suppliers.
Previously Phil led Aimia's Sainsbury's Central Insights team, producing insights for various teams in Sainsbury's including data, tools and segmentations, business insights, strategy and channels.
Before joining Aimia, Phil worked directly for Sainsbury's as their tools and segmentations manager where he built the loyalty tiers segmentation and played a key role in bringing customer data and segmentations back into everyday language and decision making.
Phil started his career with dunnhumby where he spent 5 years working on the Tesco and FMCG Insights teams and has a PhD in Pure Mathematics.
Berian Reed
Berian is head of performance marketing for Auto Trader, responsible for delivering the maximum ROI from Auto Traders marketing mix.
Berian is a seasoned Digital Marketing professional, specialising in web strategy to deliver innovative consumer solutions and business growth from online marketing activities. Having built on the technical knowledge from his degree and business experience gained from his time at Deloitte he is focused on delivering strategies that meet both business goals and exploit the latest advances in technology lead marketing techniques.
Antony Robinson
Antony Robinson has 15 years of digital marketing experience working predominantly within digital marketing agencies. For the last ten years Antony has focussed on Search Engine Optimisation strategy for consumer e-commerce websites. In his current role of SEO Manager at Auto Trader he is responsible for the SEO campaign strategy and execution for over 2800 Trader Media Group client websites. Antony is also Trader Media Group's resident SEO evangelist, and a genuine return on investment fanatic when it comes to digital marketing. Antony's other main responsibility is to demystify the SEO process both internally and externally helping to make digital marketing simple to understand and use to deliver tangible benefits to our customers.
Stacy Gratz
Stacy Gratz is Vice President, International Social Media Strategy and Digital Partnerships at American Express, where she is charged with leading the company's key international digital partnerships.
Prior to this role, Stacy led the social strategy for the firm's US Brand campaigns and cause marketing. She was also responsible for the social strategy and activations of American Express -sponsored events such as the live-streaming concert series UNSTAGED, Fashion Week, US Open, and Tribeca Film Festival.
She began her career in marketing at Wired Magazine in New York City. Stacy earned a Bachelor of Arts degree from New York University. Stacy relocated to the UK from New York City in 2011 with her husband and two adorable dachshunds.
Caroline van den Bos
Caroline van den Bos is Insight Director for RSA, responsible for informing strategy and inspiring transformative change through compelling customer, market and competitor intelligence.
Educated at Cambridge University, she is a historian by training, and would love to go back to digging in the archives when time and money permit.
Previously Head of Insight at Bank of America, she also spent a couple of years supporting the CEO, giving her a strong grounding in the politics and pressures of big businesses.
Caroline sits on the Customer Insight Management Advisory Group, which reviews the direction and operation of the Customer Insight Management client and agency forums, Insight Academy and the Masters degree in Insight Management at Winchester Business School.
Lindsay Wiles
Lindsay Wiles joined The Weather Channel in January 2013 as Strategic Sales Director. She is responsible for launching 'Weather FX' into the UK and International markets, a dynamic suite of capabilities that provides marketers with an actionable way to take advantage of the weather through the creation of predictive modelling combining sales, sentiment and historical insights with the weather data, to be fed into advertising and marketing planning.
Prior to this Lindsay spent four years in the mobile arena, in Head of International roles at both the premium mobile network 4th Screen and Orange. She has also lead the Client Development Team at GCap (now Global Radio) driving multi-platform investment for clients, various Commercial Development roles with Yahoo! and Head of Retail at Mirror Group Newspapers.
Adit Abhyankar
Adit Abhyankar is the Executive Director of Visual IQ, the world's leading cross channel marketing attribution software provider with a global client base, including American Express in the US, Phones 4u in the UK, Orange in France and Zalando in Germany. Based in London, Adit leads Visual IQ's global expansion into the EMEA and APAC regions, and is a recognised expert in the field of cross channel attribution and marketing optimisation. He brings more than 18 years of product development and sales experience in a variety of software and technology companies with a specific focus on digital marketing and advertising. Prior to Visual IQ, Adit was on the board of SolutionSet, a digital agency that combines best of breed brand development with deep technology expertise. He graduated Summa Cum Laude with an M.S. and B.S. in Electrical Engineering and Economics from Tulane University.
Marc Blinder
Marc began his marketing career in the rough & tumble world of California politics. After 5+ years of experience in offline marketing, Marc helped design and build a mobile social network from the ground up. Marc's experience as President of Mobileplay gives him an insider's view of the importance of data-driven decision-making & maximising marketing ROI that he brings to crafting creative social marketing solutions for customers. With Context Optional(Now part of Adobe) Marc helped develop some of the most successful Facebook marketing campaigns of all time including Chase Community Giving, Kohl's Cares for Kids, Expedia FriendTrips and many others. Blinder holds a B.A. with high honours in Political Science from Princeton University.
Jamie Brighton
Jamie has worked in digital marketing for 13 years, 7 of those with Adobe getting passionate about digital marketing optimisation with clients helping them to get return on investment from behavioural targeting and cross-channel analytics programmes. He covered South East Asia for Adobe for 2 years, where he experience first hand the mCommerce revolution among Vietnamese farmers and the 150% mobile phone penetration rate in Singapore
Gemma Carver
Gemma Carver joined Livebookings in November 2011 as Director of CRM and Data. In October 2012, she became Group Marketing Director. Gemma joined from Experian where she was a digital consultant, putting her 15 years of digital marketing experience to use for a wide range of well know B2C and B2B brands. Prior to that Gemma worked at digital agency e-Dialog (a division of GSI Marketing Services, an eBay company (NASDAQ: eBay), specialising in CRM and advising companies such as Boots and The Telegraph Group on their CRM strategies. She was also Marketing Director for e-Dialog and established their EMEA marketing function. Gemma's favourite restaurants are Pizza Express (with kids) and Nopi in London (with friends).
Graham Cooke
In 2010, Graham Cooke and three other ambitious Googlers flew the nest and formed a new breed of data intelligence company. Qubit's mission is to help businesses get closer to their customers by discovering behavioral insights in visitor data and delivering personalised content to improve the online experience.
Qubit has grown from four to over 70 people. The secret to their rapid growth lies in Graham's instinctive ability to embrace the latest technological breakthroughs. He honed these skills whilst working as Google's Global Leader on their eCommerce effectiveness strategy and also whilst driving Google's internal strategy to develop an ecosystem to improve websites.
Graham has always been wired into interesting technology and cut his teeth whilst creating a new on-demand TV box in his pre-Google days. He has appeared numerous times for Google and Qubit on the FT, BBC, CNN, and ITV.
Robert Durkin
Rob first ventured into online marketing when he set up a DVD e-commerce site at 16. His success and interest in the field of e-commerce led to his decision to read Computer Science, where he met fellow student and entrepreneur Chris Conn. Upon graduating, they began addressing e-commerce problems around data, starting FusePump with Lee Cash in 2009. FusePump specialise in product data extraction and product remarketing for e-commerce. Their blue chip e-commerce clients are from the retail, travel and entertainment verticals. Rob is responsible for product innovation and strategy, he is also a frequent speaker at events discussing e-commerce and online marketing.
Dara Fitzgerald
As Head of Insight at Fresh Egg, Dara is responsible for helping businesses understand, measure and improve performance across multiple digital channels. After studying electronics at the Dublin Institute of Technology, he began his career as a service engineer at AGB Scientific (now owned by VWR International), before moving to Intel as a quality assurance analyst.
Dara moved to the UK in 2005, working for Oliver & Graimes, a Brighton-based integrated creative agency, before joining digital marketing agency Fresh Egg in 2010. Dara manages Fresh Egg's team of web analytics and conversion specialists and represents the agency in the UK and overseas as part of the Google Analytics Certified Partner programme.
Guy Hanson
Guy is a passionate advocate for the intelligent use of customer data to drive responsive email programmes. With a knowledge base that spans over 10 years, Guy has become a prominent European e-marketing expert and thought leader. Heading Return Path's European Professional Services team, he provides email response consulting solutions to a broad range of blue-chip international clients that span 5 continents. Outside of work, Guy is actively involved with the leading industry trade organisations, and currently sits on the Internet Advertising Bureau's (IAB UK) email marketing council, chairing the Data and Deliverability working group, and providing expert guidance on email marketing best practice issues.
John Healy
John leads the ongoing sales, marketing, and delivery operations at Monetate, with particular emphasis on the company's revenue growth plan. Prior to joining Monetate, he was the Group CEO of GSI Marketing Services, an eBay Company. During his tenure there he focused on providing strategic marketing services and comprehensive product solutions to help global enterprise marketers acquire new customers, convert more visitors to buyers, and build brand loyalty.
His career includes roles at several ecommerce and technology organizations, including serving as senior vice president at DoubleClick, now a subsidiary of Google, where he led the company's global technology sales initiatives across different vertical markets. John started his career in business development working for fast moving consumer packaged goods companies Pepsi and Johnson & Johnson.
Hannah Miller
As SEO Director, Hannah is responsible for ensuring that 4Ps and their clients are ahead of the curve with search engine algorithm updates, and predicting where the search market is going. She works across clients from Selfridges, through to Experian, and has recently helped to relaunch Jamie Oliver's and jewellery retailer; Argento's website's to ensure that they didn't lose traffic or revenue. She has been with 4Ps for over 5 years, and previously worked client-side.
Jon Myers
Jon Myers is VP & Managing Director – EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBi, Neo@Ogilvy, MoneySupermarket.com, Sainsburys and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands. Prior to joining Marin Software Jon was leading Yahoo's search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide. He also sits on the Global Search Engine Strategies (SES) Advisory Board and regularly contributes his opinions to trade press as well as industry bodies such as SEMPO, IPA and the IAB.
Joey Moore
Joey is an ecommerce professional with extensive experience working with some of the UK's leading online brands including Arcadia, Dr Martens, Charles Tyrwhitt, The White Company and Wickes. For the last 7 years he's been working with enterprise level ecommerce businesses and their technical and merchandising teams to helping them define and implement their multi-channel strategies, increasingly in international and global markets.
Mark Patron
Mark has been involved with RedEye since 2004. First as a non-executive director he helped the company grow by introducing e-rm and optimum.web to the company before being appointed CEO in 2006. Previously Mark was MD of Claritas, now part of Acxiom, which he built over 14 years into the UK's leading lifestyle data business, with 350 staff and over £30m revenues. He was a non-executive director of Transactis and Chairman of Abacus Europe, the data division of DoubleClick and now part of Epsilon.
Jon Stanesby
Jon has more than 10 years' experience working in digital marketing in the UK and Europe. Jon has led the Strategic Services team at Responsys for the last 4 years, he and his team provide innovative marketing advice to some of the biggest brands in Europe including B&Q, John Lewis, Lufthansa, Pets at Home and New Look. They enable these brands to leverage the Responsys Interact Suite to deliver award winning multi-channel marketing.
Jon also writes a guest blog for Econsultancy where he offers insight into a number of topics in the digital marketing space. Jon endeavours to honour scientific method in his marketing work due to a keen interest in sciences (Physics & Psychology to name a few) and technology – often referencing these in his written and presented material.
Jade Tanner
Jade is an Account Director at Pure360 and has worked for the company since 2009.
Jade manages a team of Account Managers and looks after a number of Pure360's biggest clients including The Financial Times, Hearst Magazines and innocent drinks. She works closely with her clients in order to improve strategy, optimise email marketing results and increase ROI.
Catherine Toole
Catherine Toole (@catherinetoole) is the founder and ceo of the digital copywriting agency Sticky Content.
A former press journalist, she has spent the past 16 years providing content marketing strategy, copywriting, consultancy and training services to a wide range of clients, agencies and Government departments.
Sticky Content's current clients include: Allianz, Alstom, Belron (Autoglass), flydubai, Getty Images, John Lewis Partnership, Legal & General, Maxi-Cosi, Post Office®, Sony Europe, Virgin Media Business and Walt Disney Travel Company.
A well-known speaker in the UK, Catherine leads copy optimisation and content tutorials for the Nielsen Norman Group worldwide. She runs content strategy seminars and writes an expert blog for Econsultancy, and has been selected to judge this year's BIMA (British Interactive Media Association) awards.
Giles Longhurst
Giles is responsible for the development, deployment and management of all Experian Hitwise products. Leading a team of Data Analysts and Consultants, Giles is also responsible for delivering custom digital insight reports to Experian's UK clients to aid their tactical and strategic business decisions. Prior to joining Experian Giles spent over 12 years working within digital marketing and advertising companies, helping to shape their clients' content and advertising strategies.
Jamie Brighton
Jamie has worked in digital marketing for 13 years, 7 of those with Adobe getting passionate about digital marketing optimisation with clients helping them to get return on investment from behavioural targeting and cross-channel analytics programmes. He covered South East Asia for Adobe for 2 years, where he experience first hand the mCommerce revolution among Vietnamese farmers and the 150% mobile phone penetration rate in Singapore
John Watton
John is a B2B tech marketer with 20 years leadership experience gained at the likes of Oracle, Microsoft, Expedia and now Silverpop. During his career he's specialised in connecting sales and marketing, pioneering the use of behavioural and social media strategies to drive demand. He was an early adopter of marketing automation technology, building award winning initiatives that drove revenue and increased conversion rates. John is a regular speaker on content marketing, marketing automation and inbound marketing.
Mark Wood
Mark possesses over 15 years' experience of digital marketing, predominantly within tag management and analytics. At Tealium he is responsible for expanding the business throughout EMEA and ensuring that clients such as Volvo, Nokia and News International receive first class service and delivery. Prior to Tealium, Mark developed highly successful sales organisations in Europe, most notably WebTrends and WebSideStory (now Adobe Systems).
Andrew Hood
Andrew Hood is Managing Director of Lynchpin, an integrated analytics consultancy that helps clients exploit digital and customer data. Lynchpin's clients include AXA, HSBC, Tesco Bank, Experian, Canon, Dyson, Cartoon Network, New Scientist and the Government Digital Service.
Andrew's digital career began in 1999 as part of the founding team behind All-Hotels.com, the first global hotel aggregator website (which was subsequently bought by Lastminute.com). He then developed analytics solutions for the search marketing industry before founding Lynchpin in 2005.
James Niehaus
James ran his first optimization program back in 1999, and has since run programs for startups, E-LOAN, Salesforce.com, and Symantec. At Ensighten, James advises top brands on optimization strategy and how to take action on their data. He was most recently at Symantec where he built one of the most advanced optimization programs in the ecommerce industry from scratch, running 100+ concurrent experiments each month incorporating advanced targeting, 3rd party data, and real time predictive scoring. James is also a frequent speaker on optimization at industry events and has sat on the advisory board for a number of analytics vendors.
Bill Loller
Bill Loller is the Vice President of Product Management for Mobile at IBM Tealeaf and brings over 15 years experience in mobile product management and marketing to the Tealeaf team. Prior to joining Tealeaf Bill held product management senior positions in established and start-up companies in the mobile space including co-founding Zumigo, a leader in mobile location services. Bill was also the Director of Product Management at VeriSign's Mobile Group, where he was responsible for managing the PictureMail and PMG messaging product lines. Additionally, Bill served as the Director of Product Management at Pixo a leader in mobile browsers and operating systems, as well as in product management positions at Synaptics and Hewlett-Packard. Bill holds a B.S. in Economics from the University of Pennsylvania's Wharton School.
Mark Bulling
Details to follow...
Mark Emmett
Mark is Chief Information Officer at ResponseTap where he uses his expertise in data and analytics to lead the development of the product portfolio to help drive even greater value for its clients. He is a digital executive with a strong history of success in analytics and data management and has worked for leading UK and international companies. Previous roles include Head of Analytics and Relationship Marketing for Moneysupermarket.com and Head of Data Services at McCann-Erickson, where he headed the team working across a number of the agency's clients.
Mark Charalambous
Mark has been working in digital marketing for over for 7 years, the last 3 within ExactTarget's Enterprise Sales team, EMEA. Mark is regular presenter across Europe and passionate about email, mobile, social, web & data insight solutions. He has worked with some of the largest brands, helping them unlock the power of customer data to increase sales and drive new levels of relevancy in their communications.
Judd Marcello
Judd Marcello is the Marketing Director for ExactTarget EMEA. He has experience living and working in multiple global markets including: United Kingdom, Europe, Australia and Unites States. Judd is currently responsible for the developing the ExactTarget EMEA marketing strategy, inclusive of B2B marketing, corporate brand and messaging, sales development, public relations and content marketing. He oversees all marketing efforts in each of ExactTarget's offices in London, Munich, Paris and Stockholm. Judd is a US citizen and has been living London and working in the industry since 2009.
Heather Healy
Heather is an award-winning digital strategist, speaker and published writer. Heather currently leads the Creative Communications department at international digital agency, Stickyeyes, where she is responsible for managing the online PR, social media, content marketing and blogger engagement teams. Heather has been instrumental in managing social campaigns for a number of global brands and prior to working at Stickyeyes, she headed up the social media team at Brilliant Media.
Twitter: @Heatherhealy
Grant Coleman
Grant is responsible for both sales and account management within the EMEA region at Zmags. With over 4 years of experience working at Zmags with over 800 clients, including some of the world's largest retailers, he has gained significant expertise in creating, deploying and analysing multi-channel interactive marketing campaigns aimed at driving ecommerce revenues. He is also part of the Zmags product steering group, ensuring development stays aligned with the growing demands for more interactive and ubiquitous features for the modern online consumer.
Deborah Vickers
Deborah Vickers is the Lead Optimisation Manager at Lastminute.com. With over 4 years' experience in Web Optimisation. Her team are focused on optimising the journey for the customer. Deborah started her career in IT and has moved through various rolls within IT Service, IT Delivery, Business, Improvement, Operations and now Optimisation.
Will Cook
Will is responsible for providing expertise in multichannel customer engagement. Will works with leading companies to help them better understand customer interactions across multiple channels, and, by applying HP Autonomy technology to their customer data, derive actionable insights that deliver measurable ROI.
Prior to Autonomy, Will worked for Amazon's Merchant Services division. Will led a team driving recruitment of key retailers to Amazon's 3rd party retail channel ("Amazon Marketplace"), adoption of Amazon's outsourced logistics services, and launched Amazon Webstore, Amazon's SaaS-based, white-label ecommerce platform.
Prior to Amazon, Will worked for leading financial data company Hemscott (since acquired by Morningstar), providing expertise in creating bespoke corporate and investor relations websites that enable publicly listed companies to communicate effectively to their diverse stakeholder groups.
Geoff Pennells
Geoff Pennells is a Regional Director at Webtrends and oversees new business development and account management in travel, technology and public sectors. In his role Geoff looks after some of the UK's largest customers like lastminute.com, Thomas Cook, Epson, Canon, ATOS, HMRC, NHS and Royal Mail. Geoff works with customers on a broad remit of digital marketing strategy but specialises on using analytics insight, testing and personalisation to drive continual conversion optimisation and ROI.
Matt Hey
Matt previously spent 12 years as a customer management consultant with Sophron and CACI, working with clients across telco, financial services, online gaming and travel. Prior to that he supported CRM initiatives and multiple online business launches within Virgin Group, and worked in customer management at First Direct.
Luke Kingsnorth
Luke is E-Commerce and Marketing Director for Charles Tyrwhitt, a position he has held for the last 4 years. At Charles Tyrwhitt Luke is responsible for driving the growth of the business in the UK and overseas, which now accounts for over 50% of the company revenues. He manages the web, strategy, design, acquisition and retention teams and is focussed on ensuring that the business is exploiting it's strong distance selling roots to make the most of the new opportunities presented in the multichannel world
Prior to this Luke held various online and marketing roles at John Lewis, Eurostar and BskyB
Marie Fenner
Marie leads the sales development and drives the strategic vision for AT Internet's operations in the UK, Ireland and Scandinavia. She brings with her over ten years' experience in web analytics, online business intelligence and her intricate knowledge of the online ecosystem. She has international sales experience in SaaS, telecoms and trading and is fluent in three languages. She graduated suma cum laude with a First class honours in English and holds a Post Graduate Marketing Diploma awarded by the Chartered Institute of Marketing.
Sandra McDill
Sandra McDill has been working in the digital space for nine years following a spell in retail management and obtaining a Masters in Marketing Communications. Previously working as the Client Services Director for TradeDoubler, she has worked across multiple digital disciplines including affiliate, PPC, SEO, mobile, display, technology and social. Sandra is currently working at TagMan as Global Client Services Director and is passionate about the topic of attribution. She has previously spoken at events including IAB Engage, TD Summit, Econsultancy roundtables and A4U and has won numerous awards for clients including NMA, Revolution, IMA and PMA. In addition to being named one of Media Weeks 30 under 30 people to watch, Sandra also lectures for the Digital Marketing Institute on the topic of Future Digital Trends.
Stephen Derbyshire
Stephen Derbyshire is a leading practioner in digital optimisation & multi channel campaigning. He has over 15 years experience helping brands implement digital marketing programmes.
Stephen has led the development the digital channel for a leading UK travel organisation, which delivered over £25m revenue in the 1st year odf operations. Recently, he has been focused on building complex multi channel lead management and customer value management programmes. His client portfolio includes National Express, Vodafone, Legal & General, Gieves & Hawkes, Chelsea Football Club, Allianz, Telegraph Media Group Starwood Hotels.
Damian Scragg
Damian heads up client services and development across the EMEA region for Evidon. Damian was most recently Vice President of International Sales & Services at Auditude Inc., the leading US-based video ad management platform, where he developed the European go-to-market strategy, helping to build a presence in the UK and Europe.
Damian has significant experience in the online advertising sector, including three years as European Sales Director at Right Media, the first and largest online advertising exchange, implementing their European strategy prior to, during and after its takeover by Yahoo!.
Damian's 14 years of sales experience include roles at Transactis UK, Abacus Direct, CACI Ltd and Centaur Communications Ltd.
Nick Reid
Nick Reid is the UK MD of TubeMogul, the leader in programmatic brand marketing which launched in 2006, enabling the world's largest brands and agencies centralise their video advertising on TubeMogul's enterprise platform. Nick has 13 years' experience in the advertising and media industry. Prior to TubeMogul, Nick was Managing Director of IgnitionOne, joining after the company's acquisition of display exchange AdJug. Before that, he started and led the UK sales team for MySpace when they entered the market. Prior to his career in the technology space, Reid worked for EMAP Publishing leading the Digital Sales team and he started his career at Mindshare Digital in 2000.
Keith Lavender
Details to follow...
Dominic Mason
Innovative digital leader with over 16 years of experience delivering strategic technology. Cross-industry experience designing and implementing enterprise content management, mobile applications, internet and intranet solutions, web content management, and digital marketing solutions. Clients have included: Nintendo, Jaguar Land Rover, Activision, pwc, BA, EADS and many others as well as funded start-ups and SMEs.
Chris Lacey
Chris has been ecommerce team leader at Superdry for the last three years. As well as website evolution and optimisation activities, he has helped build Superdry's world leading web service reputation and has fuelled their global expansion in 18 markets. With an eye on the future, Chris' next challenges include creating highly specific Superdry experiences across all platforms and devices, being able to accept all evolving methods of online payment and being able to send clothes all over the world in record breaking time. Prior to Superdry, Chris was at Boohoo.com helping build the business from scratch and laying the foundations for what is now a highly respected boutique online store.
Jonathan Lewis-Jones
Jonathan heads up the eCommerce team at Nokia who are responsible for deploying, managing and optimising their unique eCommerce proposition across 25 of their key markets. He has been with Nokia since 2008 where he's held various digital, content and services marketing roles and has played a key part in establishing its global digital marketing function. He started his career in brand advertising at LOWE back in 2000 where he managed a variety of global and local accounts including Merrill Lynch HSBC, Electrolux, Braun and Orange. If you don't want to talk to him about work he'll happily bore you with his passion for cycling and magic!
Richard Austin
Details to follow...
Giles Longhurst
Giles is responsible for the development, deployment and management of all Experian Hitwise products. Leading a team of Data Analysts and Consultants, Giles is also responsible for delivering custom digital insight reports to Experian's UK clients to aid their tactical and strategic business decisions. Prior to joining Experian Giles spent over 12 years working within digital marketing and advertising companies, helping to shape their clients' content and advertising strategies.
James Skelton
James is multi-channel retention marketing manager at New Look, where his digital marketing expertise is put to work to maintain strong relationships with existing customers and prospective shoppers via various digital marketing channels. Specialising in email, mobile, display and social media, throughout his career James has delivered engaging digital marketing programmes for brands across a range of industries, including home entertainment and retail.
Before joining New Look in 2011, James handled digital customer communications as e-communications manager at Virgin Media, and held a senior technical consultancy position at digital direct marketing company, Teradata eCircle.
Old Billingsgate
Travel & directions
The nearest tube station to Old Billingsgate is Monument station on the District & Circle lines; though Monument and Bank stations are interconnected, therefore giving access additionally to the Northern line and the DLR. On exit from Monument station, turn right, and immediately left, walking passed the Monument, along Monument Street. When you arrive on the main road, Lower Thames Street, you will see Old Billingsgate opposite. There is a pedestrian crossing a couple of minutes along on the left.
If you are travelling by rail, London Bridge is around a 15 minute walk away. On arrival at London Bridge, exit onto Borough High Street, and turn right, heading towards the bridge. Walk over the bridge, and take a right at the other side onto Lower Thames Street. You will see Old Billingsgate a few minutes down on the right. Old Billingsgate is also approximately 10-15 minutes away by cab from Waterloo and Blackfriars stations.
To help you get the perfect accommodation and the best special offers we have put together a unique JUMP HotelMap that shows the nearby accommodation options and best possible rates and special offers. The map displays live availability and allows you to book directly with each hotel: http://www.HotelMap.com/M3KBW.
Alternatively, if you would like to book your accommodation by phone, you can call Jessica Heili, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M3KBW. She will be happy to help you with your hotel booking and provide assistance organising your time in London.
For details on speaking at JUMP, please email your suggestions to info AT festivalofmarketing.com
For information about sponsoring, please contact Adam Candlish or adam.candlish AT econsultancy.com, 0207 2691450
Event Details
- Date
- October 9 2013 (9:30am – 4:45pm)
- Venue
- Old Billingsgate, London, United Kingdom
- Duration
- 1 day
- Cost
- $549.00 per attendee
Sorry, bookings for this event are now closed.
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First off, we hope everyone had an awesome Christmas. Second, jeeeeez you guys are chomping at the bit to nab this prize pack. Round 1 had almost 2,300 comments, which broke our previous comment record with ease.
Like we said yesterday, we wanted to make sure everyone had a shot at this, so today we've got another chance for you to enter. We've already selected a single finalist from Round 1, now we're looking for some company. To enter to win today, you'll need to send a thank you tweet to @NVIDIATegra and @Sonos.
We won't tell you what to say or make you tweet something lame, just make sure you include mentions to @NVIDIATegra and @Sonos. These guys hooked us up big time and we want to make sure they know how grateful we are.
Once you've sent out your thank you tweet, come back here and leave a comment to be entered to win. We'll be tracking your tweets with RowFeeder, a rad little service that lets us keep a steady eye on Twitter. From the entries today, we'll pick another finalist. Tomorrow we'll post our last challenge and shortly after we'll announce the ultimate grand prize winner.
If you'd like a bit of help crafting your tweet, try just filling in the blank below:
PS: In case you missed it yesterday, this prize pack includes the following: ASUS Transformer Prime with keyboard dock, a Sonos Play:5, Sonos Play:3, Sonos Bridge, and a Kindle Fire. The entire pack is worth about $1600, making it the biggest giveaway we've ever done. Daaaang!
PPS: If you'd like to make things easier and more awesome, don't forget to make sure that you've got your Twitter account linked to your And Me Account, something you can do on the Edit page.
Comments closed, finalist selected


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For those of you waiting to buy the HTC One, today is the day to get your pre-order in and secure your device. Customers can now reserve the HTC One for carriers AT&T and Sprint, and the unlocked developer edition. All three versions are expected to arrive by April 19th, so you could have yours in just two weeks.
HTC One pre-order programs include:
- AT&T: $199 for 32GB with 2yr contract, $299 for 64GB with 2yr contract
- Sprint: $199 for 32GB with 2yr contract
- SIM Unlocked: $579.99 for 32GB with no contract
- SIM/Bootloader Unlocked: $649 for 64GB with no contract
T-Mobile has also announced that their HTC One is "coming soon", but we are still waiting on an official release date. Verizon customers will have to wait and see if the rumors are true and they are getting the device a couple months later.
As a reminder, the unlocked developer edition is SIM and bootloader unlocked. It will operate on AT&T's 2G/3G/4G/LTE network and it will will also work on T-Mobile's 1900 MHz HSPA+ and AWS LTE networks. HTC has said that the unlocked version will be available in limited quantities to customers with a US Zip Code, so get your pre-order in before they run out.
Finally, don't forget to take advantage of HTC's $100 trade in program.


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One Direction's Harry Stiles was seen out with Kendall Jenner on Wednesday night.
According to E! News, the 18-year-old "Keeping Up with the Kardashians" star and 19-year-old singer were photographed in Styles' black Range Rover after reportedly leaving Craig's restaurant in West Hollywood via the back exit.
Uh … OMG.
According to the website, neither has acknowledged on social media that they are dating. But Jenner did recently address speculation she was dating rapper Young Jinsu.
Isn't a Jinsu that knife on TV commercials that cuts a tin can in half?
Oh, that's Ginsu. Sorry.
"Enough with the rumors! I'm single, people," she tweeted last month. Her mother, Kris Jenner, told E! News, "It's not her boyfriend. She doesn't have a boyfriend."
I'll make sure my weekly Kardashian discussion group doesn't talk about it anymore.
Styles, of course, dated Taylor Swift and was also linked to supermodel Cara Delevingne. There was a report earlier this week that Swift and Styles were talking again. I'll have my weekly Taylor Swift discussion group look into it and get back to you.


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5 Reasons Why Criticism Is a Girl's Best Friend
Criticism can be extremely damaging, especially for career-oriented women who have been conditioned to care too much about what others think. In her article for The New York Times, author and business coach, Tara Mohr, says, "I often encounter women who don't voice their ideas or pursue their most important work because of dependence on praise or fears of criticism." We're here to try and encourage women to overcome this fear and learn to embrace criticism. Here's how.


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Cheesy Mashed Potatoes
Note: This high-calorie recipe is especially for kids with cystic fibrosis (CF), who may need additional calories to help them meet their nutritional needs.
This mashed potatoes recipe is delicious! It's also packed with plenty of calcium to maximize bone density.
Prep time: 45 minutes
- 4 cups prepared potatoes (homemade or instant)
- 1½ cups shredded cheddar cheese
- ½ cup sour cream
- ¾ cup parmesan cheese
- 9 slices of bacon, fried and crumbled
- ¼ cup onion, chopped finely
- salt and pepper, to taste
- 1 clove of garlic
- ¼ cup butter, melted
- ¼ cup grated parmesan cheese
- 3 slices bacon, crumbled
- 1 cup dry bread crumbs
- oven (you'll need help from your adult assistant)
- mixing bowls
- mixing spoons
- 2-quart casserole dish
- Preheat oven to 350°F (176°C).
- In a large bowl, mix together mashed potatoes, cheddar cheese, sour cream, parmesan cheese, bacon, onion, salt, pepper, and garlic.
- Place potato mixture in a greased 2-quart casserole dish.
- To make the topping, place the melted butter, parmesan cheese, bacon, and bread crumbs in another bowl and mix well.
- Spread topping mixture over potato mixture.
- Bake for 30 minutes or until topping is golden brown.
Serves: 10
Serving size: ¾ cup
Nutritional analysis (per serving):
365 calories
15 g protein
24 g fat
311 mg calcium
896 mg sodium
Note: Nutritional analysis may vary depending on ingredient brands used.
Note: All information is for educational purposes only. For specific medical advice, diagnoses, and treatment, consult your doctor.
© 1995-2018 KidsHealth ® All rights reserved. Images provided by iStock, Getty Images, Corbis, Veer, Science Photo Library, Science Source Images, Shutterstock, and Clipart.com


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Apteco FastStats® Cascade Module Training Course (1/2 Day)
Apteco Ltd
Friday, 9 February 2018 from 09:30 to 13:00 (GMT)
Event Details
Delegates must have completed the Apteco FastStats Base Standard user training before taking this course.
This half day course covers all aspects of the FastStats Cascade campaign planning module in Apteco FastStats. The course includes introductions to the Programme, Campaign, Promotion, Cell and Pack structure used by Cascade, and the extendable attribute definitions that enable users to store additional information about each. The course covers the planning, definition and execution of a promotion and a review of all the data files output.
When & Where
Apteco Ltd
Tink A Tank House, 21 Jury Street
CV34 4EH Warwick
United Kingdom
Friday, 9 February 2018 from 09:30 to 13:00 (GMT)
Add to my calendar
Apteco Ltd
At Apteco we provide a comprehensive programme of standard and bespoke training courses that cover the whole range of Apteco Marketing Suite products. All levels of user are catered for, so whether you are new to the Apteco Marketing Suite or an experienced administrator we will provide the training you require.
All of our standard courses are based upon a fictitious holiday database to demonstrate the scope of the software and the functionality available. This database relates to the comprehensive training manuals which are provided for each delegate.
Training normally takes place in our dedicated training suite at our Warwick office, but we are also happy to visit you on site if you have the appropriate facilities available. Click on the links below to learn more.
You can attend a scheduled course or book a specific date for a number of users. If you are interested in a dedicated course please contact Apteco directly.