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Leadership Exchange: 3 Screens, 1 HCP
Seven digital healthcare experts discuss how to turn engaging content across multiple screens into meaningful brand experiences for healthcare professional audiences. James Chase moderates
From left: James Chase, Editor in Chief, MM&M, (moderator); Brendan Gallagher, SVP, Emerging Technology & Channels, Digitas Health; Sanjiv Mody, President/Founder, Intstrux LLC; Lisa Flaiz, Group Product Director, Digital Marketing, Janssen Pharmaceuticals
From left: James Avallone, Director, Physician Research, Manhattan Research; Marty Murphy 3rd, VP, Publishing Technology & Business Development, The Oncologist; Richard Veal, SVP, Strategic Planner, Sudler & Hennessey; David Blair, Head of Industry, Health, Google
James Chase (MM&M): What does the daily digital routine of HCPs look like? When are they using different devices in the workplace and for what purpose?
James Avallone (Manhattan Research): In terms of technology profiles, we're in the mid-80's (%) for physician smart phone adoption in the US, while 72% percent of physicians own a tablet. Two-thirds own a tablet, a smart phone, and a desktop/laptop. So the technology is there and the adoption is there. It's just a matter of how they're using it. It comes down a lot to use of electronic health records (EHRs) – this is driving a lot of decisions about which devices are being used, which is primarily the desktop/laptop. If you ignore that aspect, you're missing a big part of the equation. The smart phone, I think, is at a maturation point in terms of how it's being used by physicians. It tends to be quick activities, two-step activities, things that you can click on twice to get information. We're pretty surprised to see tablet use as low as it is during the workday, in terms of website and app consumption for professional purposes. I think that's largely being driven by the fact that these devices are not friendly towards EHRs.
Sanjiv Mody (Intstrux): The reason is probably security because the hospital doesn't want you to have this device with all of this patient information on it that's not tethered down. There's also the security of logging in. So a lot of the systems are probably still desktop-based. I think it's going to evolve. I think security's going to get better.
Lisa Flaiz (Janssen Pharmaceuticals): Google did some great research on the multi-screen world, delineating how the context drives the device choice. It wasn't specific to HCPs, but I have to believe that holds true in that tablets are the entertainment device of choice. And I think when you're looking at engaging HCP audiences, entertainment has a place in education. So we definitely look to the tablet primarily as a device we want to drive engagement through.
James A.: We're following the tablet as more of a lean-back device these days. Activities that are more office-based, or clinical-moment based, don't seem to kind of have the kind of adoption that we were expecting. But when it comes to things such as online video, eCME, long-form article reading, that's really where we're seeing the tablet shine.
David Blair (Google): From our perspective we're trying to look at the 24/7 experience of a physician. It's no longer just during office times. You're in all types of screen environments 24/7, so whether you're using an iPhone, a tablet, a computer, a laptop, a TV, they're all internet connected devices for the most part now. So we're trying to think of everything in touch points based on intent and context. What is the context in which a physician is using, or going to be using, a screen, and what's the intent of that physician? Is it looking up PI information, is it a side effects case, is it a drug interaction, or is it reading a whole section of CME? And that can be on the laptop at home, that could be on the tablet in bed, whatever the case might be. So we're trying to move the industry out of thinking we're going to go to a point, we're going to go and sit down and have interface, whether that's in person or on a tablet, and we've got to move everyone to think about liquid content and the fact that a physician can access anything 24/7 on any device. And if you, as a marketer, or a researcher, don't have the ability to provide that content in that context, you're missing a huge opportunity.
Brendan Gallagher (Digitas Health): I think brand teams have some pretty cut and dry idea of what they mean by engagement—you know, the ability to cause some form of brand affinity, which ultimately ends in prescribing behavior. And we feel that there are essentially four ways that you can do that with physicians these days. It's increasing their knowledge, making them look good in front of their colleagues, helping them with their practice, and essentially, ultimately, helping patients have better outcomes. So if you can do one of those four things, you've earned their attention. Now what you do with the ones whose attention you have, whether it's going to influence prescribing behavior or not, that's a big question mark. To your point, David, it's possible that in the near future, if it's not already happening now, that all prescribing decisions will be based completely on EMR data, real world EMR data, and the connectedness to "other physicians like me," and that's it. Not the features or benefits around our products that we're trying to e-detail, and what not. If that's the truth, how does a brand stay relevant? What is the role of the brand? Those four things are the keys.
Lisa: As far as helping to make their practice easier, we're helping to impact the results of consults. Physicians are feeling more pressure than ever before. Everybody is an expert, right? The government is an expert, the patients are now experts, the payers are experts, and so they have all these voices they listen to plus they have the alphabet soup of pressure with ACOs, EMRs, ACA. So there's just a lot going on in the room. And then suddenly patient satisfaction and outcomes is the core of their reimbursement. So much is happening, and they have the same, or less, time than they ever did. Brendan made a great point with those four ways to help. If we can figure out a way to work into their workflow and impact those efficiencies, that would be a key way to engage.
Richard Veal (Sudler & Hennessey): I think a big part of our responsibility is to continue to try to understand our customers. As EHRs are put in place, we're getting ready to come up on stage two of meaningful use, which really pulls the patient into the equation with what they're allowed to do with their own data. We need to understand how community-based physician's access information across different types of devices and platforms versus the more potentially savvy specialist, who knows much more about the science on that particular disease state. What does the day-to-day look like for them, and how can a brand influence, or give them, outcome-based information versus just broad brand information?
Marty Murphy 3rd (The Oncologist): We were really the first to market with a mobile strategy in oncology. As any publisher would do, we said, "Okay, this is what we're going to give to our reader, to our subscriber—19 years' worth of content." Now it's about engagement, personalization and customization. If you're seeing 12-14 patients a day, you want to be able to customize that content exactly the way you need it, in a fashion that honors your time.
Brendan: Pharma's entire commercial model was built around the molecule. A molecule has a series of features and benefits around it. Now how do I commercialize it? Well, I need a sales force. Instead, they need to start thinking about the customer experience, at the time of which there might be a molecule—or there might not.
Marty: How can it be practice-changing for that physician? How can you provide real value that allows them to help their patients? They do that and then, of course, it does raise their stature, but most importantly it helps the patients.
Brendan: Well and if you think about pharma's role and the huge transformation of healthcare that's happening right now, that's a legit role. "We manufactured this product, doc. We got this patient. You just prescribe it, and we'll just make sure this patient takes the product as best as they can, and as successfully as they can, and that gives you time back." But there's a required level of trust…
Sanjiv: You're really just kind of pulling the physician in the right direction to say, "I know you need this for your patient. I know your office needs this. I know you need this. Let me tell you how to get this information to you. Let me be your consultant and how I think I can help you out with your core mission, which is helping patients and that can obviously be payer side, and staffing, and reimbursement, and patient support." But it's really changing the role of the sales professional, not diminishing it.
Lisa: I feel like we can still support those efforts in the digital channels better than anyone anywhere else. The physician can access anything on any device at any time. That's because it's a mostly digital world. So it's not about digital marketing, it's about marketing in a digital world. And it's not just marketing, it's literally communicating with human beings. For years and years the pharma industry had HCPs covered in the sales force. So we are behind in our digital promotion efforts to HCPs compared to the efforts being put against consumers and patients, but people are figuring out now that this is how they consume their information and if we want to communicate and provide them value we have to do it in digital.
David: There is a resistance, for whatever reason, to acknowledge that doctors are human beings and they do the same things that we do. At night they watch online video, so where is the marketing to physicians on YouTube? It doesn't exist. Why not? So, again, going back to the velocity change and the fact that everyone is a human being, humans do all of these things 24/7 in their lives. Why would you think, "Well, no I'm not going to look that up on an iPhone, I'm going to go back and pull out my print journal and try to go back and find page 385." Physicians are one of the most bleeding-edge technologists, and adopters of technology. We know that they're very intelligent people, and they certainly have adopted to this technology well. So then the question becomes, "What is it that we're providing that has that communication in the context of, again, all of these different digital touch points?"Richard: One of the things that we have to constantly think about is having realistic expectations of what we're going to be able to do with certain types of information. And whether it's on these devices or in general, the digital meaning that what we really expect the customer to do on their mobile device, versus an iPad with engagement, versus an EHR that does offer ads. Having a strategy behind what we expect just helps to bring more clarity of where we put our investment and why we put it there. Otherwise, you're always testing versus growing.
Sanjiv: You need to cater to your audience, and cater to what their practices and habits are, from the time they wake up to the time they go to bed. And how do we provide tools, resources, information, education and support? And then we have to make sure we're doing the right channels. Let's not build a website or a resource that's not mobile-friendly if that's something that they're going to use in their practice in front of the patient, at bedside.
Brendan: We like to say a digital focus is a customer focus, and I think the challenge pharma has is that the people they hire are still in these siloes that act as if the digital side is not supposed to be talking to the analog side. And, in reality, we're saying things like, "You know, different screens are just windows into a bigger experience." But the reality is, is that mobility is the great connector and has now made all analog experiences digital. And so the reason we wander from the digital conversation is because we can digitize the analog conversations—all the things we talked about, helping a physician make more confident healthcare decisions, whether it's prescribing habits or otherwise, can be influenced by a digital thought, even though they are traditionally analog experiences.
Marty: It's mobility and consistency.
James: The industry is working at a number of different speeds in this area. What are the hurdles? Is it still regulatory, is it still a lack of demonstrative ROI associated with innovation? What are the issues?
Brendan: I was in a meeting with a president of a pharmaceutical company not too long ago, and we were talking about social media and making it an organization mandate and becoming a social brand, and all that good stuff. And they had a whole round table of people around all of his commanders, and chief, and generals, and at the end of the meeting the president turned and he goes, "So what's the deal? Are we trying things and regulatory is stopping us?" … crickets. So I don't think regulatory is necessarily the problem. I think we have a combination of the great shrinking industry, and transformation based industry, in combination with a transformation of marketing environment and people are falling back on what they know in terms of traditional metrics, in terms of ROI modeling, in terms of all that sort of thing, and deprioritizing some of the newer kind of marketing spend that they would rather than, and at the expense of some of these more engaging methodologies. And I don't think it's necessarily always because someone from med legal said no. You know, I had a terrible experience with Hertz the other day. I tweeted, "Ah, Hertz your brand just got dinged today. This car is a mess and it smells like someone died in it." And in 10 minutes Hertz is back on Twitter, connects me to customer experience, straight through, and all of a sudden I have a coupon in the mail. That's my expectation in terms of engagement with brands. When we don't do that as pharmaceutical brands, or otherwise in healthcare, we're actually leapfrogging irrelevance and becoming irresponsible, because my expectation is that you should respond. So I don't necessarily think that regulatory has been holding it back. I think it's mostly brand managers.
Richard: One of the realities is that a lot of the new technology initiatives and opportunities just aren't tried and true in getting through the regulatory process. Therefore they're much more exploratory and there's a chance that it doesn't make it to marketing, and with reduced budgets you need to make sure that all of your dollars that get to market have an impact. So I think that's one of the realities of the industry. But also, let's be candid, we've been waiting for years and years for there to be some type of guidelines from social and now we're on the verge of getting healthcare act guidelines. We'll see if that's pushed off a while as well.
David: Well the other factor in all of that is the velocity of what we're seeing happen, and that's digital technology and anything else. And so I'd point the finger at leadership. Leadership has got to make the decision that we're going to play in the digital space. Digital space changes rapidly. It's going to get faster, and faster, and faster. By the time you test and learn there's a whole new version. That's the reality. So I think that it's incumbent upon the leadership to acknowledge that this is the world we're living in, we're going to make the investment, we're going to take the right road which is this is where our patients and our HCPs are. This is what they're used to.
Lisa: I totally agree you need a CEO that says we need to weigh the customer experience as well as sales. But I don't think [a lack of] great leadership is what's holding us back. I think regulatory plays a role because the process isn't baked yet. And so we still need to figure out how to allocate the right resources, how to draw up the right SMPs, and so on. And so from that perspective it's not necessarily FDA guidance we're waiting for, but it's: "How do we at least ensure that the brands within our own organization are acting consistently?" Because every company is going to interpret the existing guidelines, so there'll already be inconsistencies from company to company.
Brendan: I think, as a pharma company, it needs to be okay for you to try stuff, even if the process isn't backed yet. And if someone gets a letter because you didn't dot the "i" on your medidata, and you weren't fined billions of dollars but you got the warning letter... well, that needs to be okay, too. You shouldn't get fired for trying that. It should be: "Well, now we know. There's a new rule." Right now there's very much still a culture of fear in most of our clients: "I'm afraid to try stuff until that process is backed, which is until we know who the resources are, which is until we have the SOPs in place." And, again, that gets us into the same rut of testing a message for four months. Now it's eight months before you've actually done it. Leaders are responsible for changing the culture to make sure it's okay to try.David: To be fair, we've got an industry—and it's not just pharma—that isn't necessarily equipped from a personnel background to manage all of the things you have to do, and to have all of the expertise. I know that's an issue for a lot of companies. So how do you find that expertise? How do you build those centers of excellence in the digital marketing arena? So, it's fine for us on one end to say, "Yes, you can do more." But then the reality, again, is "How do you do that? And where do you get that expertise?" I don't think the industry is quite there yet.


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AGOURA HILLS, Calif. - THQ Inc. (NASDAQ: THQI) today announced that its critically acclaimed action-adventure title Darksiders will be coming to the PC in June.
Released earlier this year for Xbox 360 and Playstation 3, Darksiders will be available for PC gamers to enjoy in all of its apocalyptic glory this summer. Developed by THQ's in-house studio Vigil Games, this version of the game is being meticulously crafted to deliver the same great art style and dynamic game play to a whole new audience.
Travis Plane, Vice President of Global Brand Management commented, "We are delighted to be able to bring Darksiders to the PC. THQ is focused on bringing great product to the PC gaming audience so it was vital that we allowed Vigil the time to optimize the title for the PC platform. We hope PC gamers experience the same thrill and get the same level of satisfaction assuming the mantle of WAR as the console audience did."
David Adams, General Manager of Vigil Games commented, "We are really excited to have the opportunity to bring Darksiders to the global PC audience. We feel that the growth of digital distribution and PC online communities creates a great environment for our game. We are working really hard to make sure that key features such as user-defined resolutions, interface and both keyboard and game pad control sets are all up to the standards for today's discerning PC consumer."
About Darksiders
Deceived by the forces of evil into prematurely bringing about the end of mankind, WAR – the first Horseman of the Apocalypse – must return to Earth to search for the truth and punish those responsible. War must take on the forces of Heaven and Hell, forge uneasy alliances with the very demons he hunts, and journey across the ravaged remains of the Earth on his quest for vengeance. Players harness the apocalyptic power of War, combining brutal attacks and supernatural abilities to decimate enemies who stand in his way. With an extreme arsenal of weapons, War blazes a trail of destruction, and emerges even more deadly atop Ruin, War's fiery phantom steed. Darksiders is now available for Xbox 360 and PlayStation 3. For more information, please visit www.darksiders.com.

subset: commoncrawl


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Sadie Beth Gardner Sydenham, 81
Sadie Beth Gardner Sydenham, 81, of Lehi, Utah, passed away peacefully Monday, Oct. 18, 2010, at the Greenwood Manor in Lehi, surrounded by her loving family. Sadie was born Feb. 13, 1929, to Samuel LaBoyd and Mary Irene Carter Gardner in Thomas. She was raised in Blackfoot, attending schools in the Blackfoot School District and was a graduate of Blackfoot High School.
Sadie lived in many different places, including the San Francisco Bay area; Boise; Carson City, Nev.; Sparks, Nev.; Monroe, Utah; and the last three years in Lehi, Utah.
On Jan. 4, 1949 Sadie married Ross Cameron Sydenham in Blackfoot. Their marriage was solemnized in the Salt Lake LDS Temple on Oct. 27, 1959. Together they had seven children — Curt, Steve, Karen, Janean, Susan, Alisa and Connie.
Sadie worked for the Reno Chamber of Commerce, working with legislative affairs. She had many interests in her life, including sewing, reading, collecting swans and antique irons, travel and antique hunting. Her greatest pride and joy was her family. To her they were everything good in her life. She was an excellent mother and enjoyed spending time with her family.
Sadie was a life-long member of The Church of Jesus Christ of Latter-day Saints and served faithfully in many callings, including various positions in Primary, including president, teacher and music, stake Young Women secretary and earned her Young Woman of Excellence award, and was chairman of the Singing Mothers. She enjoyed many years of doing the music for Sunday School, Relief Society and ward organist. Sadie was very active in Daughters of Utah Pioneers and was pleased and inspired by her pioneer ancestry. She also served in the Literary Club and at the Senior Center in Monroe, Utah.
Sadie is survived by her husband of 61 years, Cameron; her seven children, Karen (Bruce) Leatham of Mesa, Ariz.; Curt (Vicki) Sydenham of Salt Lake City, Utah; Steve (Debbie) Sydenham of Sparks, Nev.; Janean (Lynn) Peterson of Spanish Fork, Utah; Susan (Ken) Lovell of Heber, Utah; Alisa Sydenham of Santa Barbara, Calif.; and Connie (Dale) Holman of Reno, Nev.; half-brothers, Boyd (Patricia) Gardner of Blackfoot; Jerry Gardner of Smithfield, N.C.; and Rick (Carol) of Capistrano, Calif.; Gary (Shirley) Seamons of Blackfoot and Dwight (Jeanette) Seamons of Bozeman, Mont.; she was blessed with 18 grandchildren and 29 great- grandchildren. She is loved and will be deeply missed by all her family and friends.
Sadie was preceded in death by her parents; half-brother, Larry; and one infant half-sister.
The family would like to thank the Greenwood Manor caregivers for their excellent and loving care.
A memorial picnic will be held in Lehi, Utah, on Friday, Oct. 22, 2010, at 1 p.m. at 500 N. Main Street. Contact Curt Sydenham at (801) 554-5592 or Janean Sydenham Peterson (775) 830-2217 with any questions.
A graveside service will be held at 2 p.m. on Saturday, Oct. 23, 2010, at the Riverside Thomas Cemetery.
Family will meet with friends and relatives from 1 to 1:30 p.m. prior to services at Hawker Funeral Home in Blackfoot. Condolences may be sent to the family at firstname.lastname@example.com.


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Winter Hat, Completely Washable
Added Apr 3, 2011
Chicago, Illinoi...
This is made from sueded shearling using out of print pattern McCall 3985.
Material Notes
Sueded Shearling ($$) from Vogue Fabrics. While it's pricey (right now it's $21 a yard) it's so worth it. Completely washable. All sorts of spills can be washed out in the washing machine. You don't need to be hem the edges either. HOWEVER, this stuff sheds like crazy during the cutting stage. Either do this outside or rent a room (as I do at Vogue Fabrics in Evanston).
More tips:
- skip notches they mar finished edge.
- use teflon sewing foot
- leather sewing needle not necessarily. I used 90 Stretch needle.
- For
- Unisex
- Mary Beth Klatt
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See the December 2015 report, "Global Market Opportunities in Peripheral Arterial and Venous Stents, Forecast 2020". A $500 advance discount is available until publication.
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The materials used in coronary stents must be flexible, supportive, capable of expansion, and biocompatible. Typically, foreign materials implanted into the human body results in trauma, inflammation, immune response and eventual healing and/or scarring. Materials that are not biocompatible can induce many complications, including cytotoxic chemical buildup and chronic inflammation.
Most stents are built on a stainless steel platform, the least-expensive stent material available. Unfortunately, stainless steel is not fully compatible with the human body and implantation usually is followed closely by restenosis and thrombosis. In addition, stainless steel can pose difficulties related to some types of imaging, such as magnetic resonance. As such, researchers are working to develop alternative platform materials such as gold, titanium, cobalt-chromium alloy, tantalum alloy, nitinol and several types of polymer.
Materials that are not biocompatible can cause one of any number of complications. The ideal coronary stent surface does not cause a reaction in the human body.
For quite some time, it has been known that gold is biocompatible and usually inert, as well as highly visible. Cobalt-chromium was first developed for use in watch springs. Newer variations have proven to be effective stent materials. Tantalum is a shiny, flexible, and highly radio-opaque metal. While it is more brittle than stainless steel, tantalum has proven to be quite resistant to corrosion.
Nitinol (55% nickel and 45% titanium and named from the "Nickel Titanium Naval Ordinance Laboratory, sometimes called NiTi) is highly biocompatible, decreases the rate of corrosion, is very flexible and has excellent shape memory when heated to a certain temperature. Unfortunately, nitinol can be difficult to manufacture; as little as a 0.01% change in composition can drastically alter the temperature at which the alloy is transformed. In addition, the allow must be created in a vacuum as the titanium component is highly reactive to air-borne oxygen and nitrogen particles.
Certain polymers have found use as stent materials. Silicone (a condensation polymer) induces low rates of tissue trauma, but it also presents challenges in terms of biodurability, tensile and coil strength, and inner-to-outer diameter. Polyethylene and polyurethane have been used as stent materials, however, they have been found to induce sludge in 20%–30% of patients. These materials also encourage protein adherence and biofilm formation. While polyurethane is one of the most reactive of stent materials used, it does have good tensile and coil strength.
Some polymers are biodegradable, bioabsorbable, or bioerodible. Biodegradable or bioabsorbable stents contain a major component (such as an enzyme or microbe) that degrades quickly enough to make them appropriate for short-term uses. A bioerodible polymer is a water-insoluble polymer that has been converted into a water-soluble material. Biodegradable materials can form an effective stent coating because they can be mixed with an antirestinotic drug and will degrade within a few weeks, thus releasing the drug into the surrounding tissue and reducing the risk of restenosis. Examples of biodegradable polymers are: polyesters, polyorthoesters and polyanhydrides. Collagen is also very biocompatible and reduces the rate of restenosis and thrombosis. In addition, anticoagulants and fibrinolytic agents bound to the collagen can aid in drug delivery.
However, studies have shown that the stent surface after biodegradation can be very uneven and, as such, can induce various cells to adhere to the surface. This in turn produces an increased risk of complications.
Shape-memory polymers can be used to produce a device that will transition from a temporary state to a different (permanent) state through the inducement of a stimulus of heat or cold.
See complete report at link for details.


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Volumes of Cross-Sectional Solids (part 3 of 4)
Unit 7: Applications of Integration
Lesson 11 of 14
Lesson 11 of 14
Objective: SWBAT construct 3D models of cross-sectional solids, and use them to setup integrals and compute their volumes.
Big Idea: Hard to visualize 3D solids? Let's build some! Today students construct models and use them in computing volumes of cross-sectional solids.
Math, Precalculus and Calculus, Integrals, AP Calculus AB, solids, cross, volumes of solids, calculus, AP Calculus, calculus ab
60 minutes
There is no warm-up or homework review section for today's lesson because the pipe cleaners project takes the entire hour today. We will go over last night's homework tomorrow instead.
Resources (1)
expand content
Setting the Stage
5 min
Resources (4)
expand content
Resources (3)
expand content


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Economic depreciation implies that an
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In effect, we are allocating the cost of the equipment to the periods in which we used the equipment, even though we may have already paid for the equipment long ago. Accountants do this by figuring out how long the asset is likely to be in use, taking the appropriate fraction of its total cost, and counting that amount as an expense on the income statement . Most capital expenditures are depreciated (land is an example of one that isn't).
Depreciation is typically found in the operating expenses portion of an income statement. However, unlike many operating expenses, depreciation is a non-cash expense in that money does not change hands when this expense is incurred: the cash has probably already been paid when the equipment was purchased.
Let's assume we start a delivery company and in the first full month of operation we do $10,000 worth of business. At the start of that month, our company bought a $36,000 truck to make the deliveries. Now assume we're expecting the truck to last three years. We depreciate it at $1,000 a month (using the simple straight line depreciation approach). The first two months of a greatly simplified income statement would look like this:
(Excerpts from Financial Intelligence , Chapter 8 – Costs and Expenses)
Depreciation is an example of the matching principle. In general, depreciation is the "expensing" of a physical asset, such as a truck or a machine, over its estimated useful life. Accountants have to follow GAAP, of course, but GAAP allows plenty of flexibility. No matter what set of rules the accountants follow, estimating will be required whenever an asset lasts longer than a single accounting period. The job for the financially intelligent manager is to understand those estimates and to know how they affect the financials.
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In the 2017 customer journey, attention saving moments are frequently invisible. And the customer will only appreciate them the first time round. Delightful solutions quickly become routine, noticed only when broken. Competitors (within and outside your industry) are working around the clock to reduce friction through incremental improvements and radical shortcuts. If you're not up to speed on changing expectations you will trigger disappointment, frustration and even a little rage. Yikes.The On-Demand Decade: Verbal Intelligence: Status via Busyness:
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text:
North Country Hospital is "Tops"
NEWPORT, VT – North Country Hospital was recently named one of the Top 100 Critical Access Hospitals in the United States in the first ever comprehensive rating of critical access hospitals. The list was compiled by The National Rural Health Association (NRHA) using the Hospital Strength Index, an objective way of measuring 56 different performance metrics in three categories: market strength, value-based strength, and financial strength.Only three Vermont hospitals, the others being Copley Hospital in Morrisville and Gifford Medical Center in Randolph, made the list. There are 1,327 Critical Access Hospitals in the United States, according to the Rural Assistance Center."We are truly honored to be recognized as one of the top performing Critical Access Hospitals in the country," says Sheryl Washburn, VP of Patient Care Services at North Country Hospital. "The combination of expertise from our clinicians, training and dedication of our employees, and guidance from our Board of Directors has allowed North Country to enhance our operations as a Critical Access Hospital and to keep our focus on our top priority—the patients." "Now is the time for us to advance the analytics and transparency of the rural health sector," said Alan Morgan, chief executive officer of the National Rural Health Association. "We play such a critical role in providing needed care to Americans, yet our challenges are completely different in access while equally complex in delivery as urban hospitals."NRHA is a nonprofit organization working to improve the health and well-being of rural Americans and providing leadership on rural health issues through advocacy, communications, education and research. The Hospital Strength Index™ incorporates 56 different measures of performance to help identify those hospitals that are best prepared for success under the new healthcare reforms. The Index includes a unique set of measures rating Market Strength, Value-based Strength (quality, outcomes, patient perspectives, and cost and charge indicators) and long term Financial Strength as key pillars for benchmarking and setting new goals under health reform.A Critical Access Hospital (CAH) is a hospital certified to receive cost-based reimbursement from Medicare. This program is intended to reduce hospital closures in rural areas, promotes a process for improving rural health care, and focuses on community needs. CAHs must have a maximum of 25 acute care inpatient beds and provide 24-hour emergency services, with medical staff on-site. CAHs must be located in a rural area and be more than 35 miles from another hospital, or 15 miles from another hospital in mountainous terrain or areas with only secondary roads.


text:
Matt Damon had to undergo extensive tanning to prepare for bum-baring scenes as showman Liberace's gay lover Scott Thorson.
The movie star's love of boxer briefs left director Steven Soderbergh with a skin tone problem on the set and Damon had to stand almost naked in his garage for intricate spray-tan sessions.
He tells Entertainment Weekly magazine, "We realized that because of all the bejewelled Speedos (I had to wear) I was going to need my tan line to go all the way up so it wouldn't look weird.
"Every Sunday night this girl would come to my house, and I would stand in my garage and I would hike my boxer briefs up into the crack of my a** and she would give me a spray tan.
"The first time this happened, I got up the next morning and took off my pajamas, which had turned brown, I showered, and I'm brushing my teeth, and my wife walked into the bathroom and she screams, 'What the f**k happened to your a**?' I was like, 'What?' I turned around to the mirror and went... 'Oh, fuuu...'
"We've been through three childbirths, we've been in the trenches, there are no secrets. But I really wish she didn't see that. That's too much."


text:
Developmental Core: Pilot Feedback Workshops
Mission | Pilot Awards | Mentoring Program | Personnel | Contact Info
The Developmental Core of the Penn Center for AIDS Research hosts Pilot Feedback Workshops for recipients of the previous year's Developmental Pilot Awards. These workshops give awardees an opportunity to provide an update on their research project and receive constructive feedback and recommendations from senior investigators in the CFAR community.
Contact Kate Gordon (email@example.com) for more information.
Past Pilot Feedback Workshops
|May 23, 2014
|Malitta Engstrom, Ph.D., LCSW
"Community reinforcement and family therapy with men leaving prison and their female partners"
|Helen Koenig, M.D., MPH.
"Validation of a urine assay for the measurement of tenofovir levels as a means of monitoring adherence to truvada given as pre-exposure prophylaxis for HIV prevention"
|Xiaolu Yang, Ph.D.
"Restriction of HIV by TRIM5a: mechanism and potential therapeutic application
|December 19, 2013
|Ritapurna Das, M.D., Ph.D.
Pilot Project: Role of MIF in Host Immunity to Tuberculosis Amount HIV-Infected Individuals
|David Issadore, Ph.D.
Pilot Project: The ultra-sensitive detection of rare mycobacterium tuberculosis using a μHall chip
|July 2, 2013
|Katharine Bar, M.D.
Pilot Project: Viral Dynamics of HIV-1 Rebound Viremia
|Haim Bau, Ph.D. & Changchun Liu, Ph.D.
Pilot Project: Point of Care, Integrated System for Molecular Detection of HIV
|June 22, 2012
|Gregory Sonnenberg, Ph.D.
Pilot Project: Immune regulation of intestinal barrier function following SIV infection
|Paul Bates, Ph.D.
Pilot Project: NFkB activation by Tetherin
|Hans-Peter Kohler, Ph.D. & Iliana Kohler, Ph.D.
Pilot Project: Mental Health, HIV and Aging in poor high-risk disease environment: A pilot study in rural Malawi
|March 22, 2011
|Sumedha Chhatre, Ph.D.
Pilot Project: Effects of stress reduction on chronic immune
|Virginia Stallings, M.D.
Pilot Project: Botswana Vitamin D Supplementation Study in HIV/AIDS
|Anjana Yadav, Ph.D.
Pilot Project: Statin modulation of monocyte activation: a pilot study for potential use in NeuroAIDS


text:
Balazar Brother is an amazing libre (GPL'ed) 3D puzzle game, realized by Jiba and Nekeme Prod.
A 3D platform universe, two characters and two keys, one for each character, and at the end of the road two princesses to free. Just press a key and the corresponding character will jump on the next platform in front of him.
Simple? Yes! Easy? Not sure! Because nothing will be spared to you : moving platforms, dangerous monsters, vicious traps... will you manage to find your way trough mad levels and free the princesses? You can count only on your agility, your guile... and the unforgettable acrobatics of the Balazar Brothers!


text:
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Science is advancing at a rapid pace. The way you work — how you collect, manage, analyze, share, and protect your data — has to keep up. As the world leader in serving science, Thermo Fisher Scientific is equipped to help you make that happen. Try our free solution to upgrade your lab with powerful, scalable, and secure computing capabilities.
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With Thermo Fisher Cloud–enabled instruments, including Applied Biosystems QuantStudio 3 and 5 real-time PCR instruments, ProFlex and SimpliAmp end-point PCR devices, Thermo Scientific E1-ClipTip equalizer pipettes, SeqStudio Genetic Analyzer System, iBright CL1000 and iBright FL1000 Imaging Systems, and Multiskan Sky Microplate and NanoDrop One Microvolume UV-Vis spectrophotometers, you can remotely set up your plate and experiment protocols and download the methods directly from your secure cloud account to start your run.
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For Research Use Only. Not for use in diagnostic procedures.


text:
Fields of Illusion Lyrics
Caught as I run. I question my existence. I put myself on trial.
Confronting my values, deciding my verdict, accepting my fate.
Fields of illusion, I.. fear.. the.. path.. that.. has.. yet.. to come.
Surrounded by the fire, the flames that hinder my search, for knowledge.
Abstract shadows haunt me as the dark clouds block the light of truth.
Behold the power.
All I see are these images, as the specters of ignorance dance around me,
refusing my mind to be free. Fields of illusion.
Sitting there in the darkness wondering if the sun.. will ever rise again.
One day these shackles that bind me will fall to the ground.
You can try to fight me, but the truth will be found.


text:
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Schalke manager Jens Keller is confident that his side are still comfortably in the running to qualify for the knock-out stages of the UEFA Champions League, reports Sky Sports.
The Bundesliga club were convincingly overcome by a rampant Chelsea 3-0 in their Match Day 3 meeting at the Veltins-Arena last night, but the 42-year-old remains defiant that his Schalke side are well-placed to reach the round of 16.
"Our position in the group is still good because Basle and Steaua Bucharest drew in the group's other match," he said.
"It's all up for grabs. Chelsea are still the favourites to win the group."
The German believes the 3-0 scoreline was a harsh result based on the handful on clear chances his men created against a top Premier League opponent.
"On its own, the 3-0 scoreline sounds significant. But I don't think the result really reflects the nature of the match because it wasn't quite so clear-cut.
"We raised our game after falling behind early on and did everything in our power to try and equalise.
"We had our chances. But if you have three or four good chances against a top team, then you have to score."
Keller was particularly frustrated by the soft goal that the home side conceded five minutes into the match, but he also admired the Blues' top-class ability to capitalise on his side's errors.
"What annoys me is the fact that they scored an early goal from a fairly routine situation.
"The opposition's second and third goals were proof of their great quality. Chelsea punished our individual mistakes ruthlessly."
Schalke now sit second in Group E behind the English club on goal difference and will visit Stamford Bridge early next month to contend the reverse fixture of last night.
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: https://gms.to/1a2u3KU
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text: Are your cowboy boots almost impossible to pull on? Even great fitting cowboy boots can pose the problem, with closed shafts and fitted insteps. We recommend boot hooks! These ingenious boot pull-on hooks take the work out of sliding into your favorite boots. Our extra long hooks work especially well for cowguys and gals with long arms. No stooping & struggling - just slip the hooks into the boots' pull straps for a precise pull. Boot hooks each measure 13" long.


text: NEXUS wrote:Hello all, I have finally got Editworld32 bit to work for me, (found the sticky thread with the updated file ) and will begin in the near future post some maps. I need to know if I have to put some type of release notice every time I post a map/mod or posting in this thread will suffice. also I don't mind you guys using any maps/mods I post on the fourms. Should I use either CC0 or GPL 2 for maps/mods?


text:
Looking at used cars? See our safety features checklist.
We all love classic and vintage cars. That said, many of them are a little lacking when it comes to basic car safety features. Even seat belts. (Yep, once upon a time, seat belts were strangely missing in most all modes of transport.) So, as you ponder your next purchase—vintage or not—we've compiled a list of safety features that you should keep in mind.
Car air bags
Front car air bags have been standard since 1998 and most cars had them before that year. Sensors connected to an onboard computer detect a frontal collision and trigger the bags. Adaptive, or dual-stage, front car air bags started appearing in 2003 and were standard across the board by the 2007 model year. Side air bags (side curtains) are usually available on more luxurious models.
Anti-lock brake systems
Anti-lock brake systems pulse the brakes on and off when the brake pedal is hit hard. This system lets the driver retain steering control while braking.
Safety belt features
Seat belts are the most important safety feature. Adjustable upper anchors and seatbelt pretensioners make safety belt features work even better.
Traction control systems
Traction control systems limit tire spin when starting off in wet or icy conditions. Most traction control systems use the car's anti-lock brake systems. Some traction control systems work only at low speeds while others work all the time.
Electronic stability control
Taking the traction control a step further, electronic stability control allows the car to avoid sliding or skidding during a turn by using series of computer sensors to detect wheel speed, steering angle, sideways motion and yaw (spin) by limiting engine power to one of more wheels, to pull the car back on course. Electronic stability control became standard equipment on all cars starting in 2012.
Lane departure warning system
The lane departure warning system reminds the driver if his car drives from its lane without using the turn signals. High tech versions of this system can even intervene by using the car's electronic stability control to prevent you from sideswiping another car.
Adaptive cruise control
The adaptive cruise control system maintains a constant distance between your car and the car in front. Lasers or radar are used to do this.
Car blind-spot warning
The car blind-spot warning system uses radar or cameras to warn that another car is in the lane beside your car, usually hidden by your car's blind spot.
Backup cameras
Mostly used as a parking aid, backup cameras can help you spot a child or a pedestrian hidden in the blind spot right behind your car.
Upcoming car safety features
Besides these systems, certain car companies such as Mercedes-Benz, Audi, BMW and Cadillac are working on car safety systems that will enable you to drive your car both in semi-autonomous and fully automated modes. Obviously, a lot of work is still needed.
Mercedes is also testing for unintentional airbag deployments when driving over curbs, and detection of high-speed merging traffic or sudden braking.
Another key advance is the 2013 BMW i3, which will be equipped with a new traffic jam assistant system that will steer, accelerate and brake the city car up to 25 mph in congestion.
Editor's note: As you gear up for your new ride, shop Advance Auto Parts for the best in roadside safety accessories?and more.


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text:
Virgin America Launches Wi-Fi In-flight
November 21, 2008
Virgin America is looking to be the first commercial air carrier with fleet-wide Wi-Fi by the middle of next year.
Virgin America is looking to be the first commercial air carrier with fleet-wide Wi-Fi by the middle of next year. First up: a launch event Saturday in San Francisco where Virgins new in-flight Internet service, provided by Aircells gogo, will make its debut with a live video stream of the YouTube Live show to in-flight passengers, as well as to viewers in the airport 35,000 feet below.
Virgins first Wi-Fi-enabled plane will circle the skies above SFO during the afternoon event, which marks the beta launch of gogo on Virgin. Currently, gogo is available for $12.95 on three American Airlines flights, which run between New York and San Francisco, Miami, and Los Angeles. Air Canada and Delta are also scheduled to offer Gogo to passengers soon.
Gogo uses Aircells cellular broadband network for backhaul and isit saysturning airliners into onliners. (Ugh.)
Gogo supports at least one smartphone or PDA from all the major carriers, including BlackBerry Curve 8320 (T-Mobile), iPhone and iPhone 3G (AT&T), and the HTC Mogul (Sprint). For a full list of supported devices, click here.
In-flight Wi-Fi service will be available on one Virgin aircraft starting November 24th, just in time for the Thanksgiving rush. Passengers on Wi-Fi-available flights will find gogo cards in the seatback pocket in front of them, and are encouraged to employ their mute buttons or headphones and to be an angel and not access any Web sites that might shock your neighbor. Voice calls are expressly prohibited.
At the end of 2007, we asked whether 2008 would be the year of in-flight Wi-Fi. It looks like the answer was sort of. After a few failed attempts, most notably by Boeing, some airlines dipped their toes into the Wi-Fi water. JetBlue, for instance, has one Airbus A320 in its fleet that serves up free Wi-Fi using LiveTVs Kiteline service. But, despite the bold prediction of one analyst who spoke with Wi-Fi Planet in December 2007 who said, By the end of 2008, youll have two types of airlinesthose that offer the Internet and those that wonder where their passengers went, Wi-Fi is still more common on the ground than it is in the air. Airport access is definitely growing; in-flight access is just sort of standing on its tippy-toes. Virgin America, however, has set its sights on being the first U.S. carrier to offer in-flight Internet fleet-wide by the second quarter of 2009. Will 2009 be the year of in-flight Wi-Fi? Well be watching.
For more on in-flight Wi-Fi, read "2008: The Year of In-Flight Wi-Fi?," "In-Flight, Online," "In-Flight Wi-Fi: On and Off," and "Tenzing Delivering In-flight Internet to Airlines."
For more about Wi-Fi in airports, read "Travelers Beware: Survey Exposes Airport Wi-Fi Vulnerabilities," "Dell Offers Recourse to Owners of Lost Laptops," and "DIA Deploys Free Wi-Fi."
For more about Wi-Fi and traveling, read "Boingo Makes Airwaves Friendlier for iPhone Travelers," "Around the World in 80 Nodes," and "Things to Consider When Using the iPhone Outside the U.S."
Naomi Graychase is Managing Editor at Wi-Fi Planet. Most of her flights originate out of BDL.


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12:00 pm
Moyers & Company "The Deep State Hiding In Plain Sight" This week on Moyers & Company (check local listings), former Capitol Hill insider Mike Lofgren talks with Bill Moyers about "Anatomy of the Deep State," an essay he has written exclusively for the Moyers website, BillMoyers.com. Mike Lofgren was a numbers man, a congressional staff member for 28 years with the powerful House and Senate Budget committees. D
12:30 pm
Asia This Week NULL
1:00 pm
Washington Week NULL
1:30 pm
McLaughlin Group TOPICS: Chaos in Ukraine; Minimum wage hike - job blessing or job killer? PANELISTS: Pat Buchanan, Author and Columnist; Eleanor Clift, The Daily Beast; Mort Zuckerman, US New & World Report; Rich Lowry, National Review. D
2:00 pm
2:30 pm
European Journal "Uprising of the Unemployed" Britain: No End to the Flood Warnings - In parts of Britain it just hasn't stopped raining. Entire regions in the south of the country have been under water for weeks. The flood victims blame the government in part for the situation, because in the past few years it's successively cut flood defense spending. D
3:00 pm
America ReFramed "Code of the West" At a time when the world is rethinking its drug policies large and small, one state rises to the forefront. Once a pioneer in legalizing medical marijuana, the state of Montana may now become the first to repeal its medical marijuana law. Set against the sweeping vistas of the Rockies, the steamy lamplight of marijuana grow houses, and the bustling halls of the State Capitol, CODE OF THE WEST follows the political process of marijuana policy reform and the recent federal crackdown on medical marijuana growers across the country. D
4:30 pm
Looking Over Jordan: African Americans and the War The Civil War began as a means of preserving the Union. However, to nearly four million African Americans, it held a much more personal promise. As Northern armies swept south, selfemancipated slaves sought refuge behind Union lines. D
5:00 pm
Local USA "Immigration: Home" The immigration trail to Nashville, Tennessee; Bhutan refugees who come for religious freedom; the relocation and adaptation of Somalians; and the flourishing professionals in the Kurdish community. D
5:30 pm
Local USA "Drive Like A Girl" "Drive Like A Girl" follows New York's champion all-girls robotics team, The Iron Maidens, just one year after they beat more than 60 male-dominated teams in a regional competition. Though they advanced to the national stage in Atlanta, Ga., they lost before winning it all. D
6:00 pm
Idaho Reports 2014 Co-hosts Melissa Davlin and Aaron Kunz are joined weekly by political analysts Betsy Russell and Jim Weatherby along with other news professionals to help provide a firsthand account of the week's events at the Idaho Legislature.G
7:00 pm
African Americans: Many Rivers to Cross "Making A Way Out of No Way (1897-1940)" Something from Nothing portrays the Jim Crow era, when African Americans struggled to build their own worlds within the harsh, narrow confines of segregation. At the turn of the 20th century, a steady stream of African Americans left the South, fleeing the threat of racial violence, and searching for better opportunities in the North and the West. Leaders like Ida B. Wells, W.E. D
8:00 pm
Global Voices "New Year Baby" Born in a Thai refugee camp on Cambodian New Year, filmmaker Socheata Poeuv grew up in the United States never knowing that her family had survived the Khmer Rouge genocide. In NEW YEAR BABY, she embarks on a journey to Cambodia in search of the truth and why her family's history had been buried in secrecy for so long. D
9:00 pm
Outdoor Idaho "The CCC In Idaho" In the 1930s, Idaho was invaded. Roosevelt's Tree Army - the Civilian Conservation Corps - swept into the state's forests, rangelands and parks. Today, veterans of the CCC revisit the trails, bridges, picnic facilities and even a tunnel they constructed. The show reflects on how the CCC changed Idaho and a generation.G
9:30 pm
Dialogue "David Macaulay: Conversations from the Sun Valley Writers' Conference" Host Marcia Franklin talks with the creator of books that explain how architectural wonders such as pyramids and cathedrals were built.G
10:00 pm
Nature "Honey Badgers: Masters of Mayhem" Little is known about the honey badger's behavior in the wild or why this so-called "thug of the savannah" is so aggressive. But experts know this much: This relentless creature is one the most fearless animals in the world.G
11:00 pm
African Americans: Many Rivers to Cross "Making A Way Out of No Way (1897-1940)" Something from Nothing portrays the Jim Crow era, when African Americans struggled to build their own worlds within the harsh, narrow confines of segregation. At the turn of the 20th century, a steady stream of African Americans left the South, fleeing the threat of racial violence, and searching for better opportunities in the North and the West. Leaders like Ida B. Wells, W.E. D


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Incorporating NFC in your application
Near field communication (NFC) technology is a short-range, wireless technology designed to allow users to quickly exchange information between their BlackBerry device and smart tags, smart accessories, and other NFC-enabled devices. For example, users can share contact information such as their BlackBerry PINs, documents, URLs, or media such as photos, music, and videos.
BlackBerry users exchange information by tapping or aligning the back of their BlackBerry device with a smart tag, terminal, or another BlackBerry device.
- Try to provide users with an implicit way and an explicit way to exchange information using NFC. For example, allow users to tap their BlackBerry device to implicitly exchange information or click an item in the application menu to explicitly exchange information. At a minimum, if a Send or Share item already appears in the application menu, include a submenu item to allow users to exchange information by clicking the item in the submenu (for example, "Send" > "Tag").
- When a transaction is successful, the BlackBerry device vibrates automatically. Make sure that any information that is exchanged displays on the screen and that your application plays the NFC success sound (unless users have turned off the sound option).
- If a transaction is unsuccessful, make sure that your application displays a dialog box to notify users and plays the NFC failure sound (unless users have turned off the sound option).
- If information is transferred using Simple NDEF Exchange Protocol (SNEP) and a transaction takes longer than 2 seconds to complete, present users with a visual indication that the transaction is in progress. This approach lets users know that information is still being exchanged.
- If an SNEP transfer is larger than 40 KB, consider using Bluetooth to transfer the information instead. Since transferring 40 KB using SNEP takes approximately 20 seconds to complete, this is the maximum amount of time that you should expect users to hold their BlackBerry device and wait for a transfer.
- Store files in the appropriate location, based on the file type. For example, store pictures in the Picture Library. If you cannot determine an appropriate location, store files on the media card (Media Card/BlackBerry/documents). If the BlackBerry device does not have a media card, store files in Device/home/user/documents. If the BlackBerry device does not have built-in storage, then files must be stored on a media card.
Got questions about leaving a comment? Get answers from our Disqus FAQ.comments powered by Disqus


text:
Maryland Department of Transportation officials say that as of 9:10 a.m, a disabled vehicle was on northbound I-295 north at I-195 in Anne Arundel County, but no lanes were reported being closed.
The Maryland Transit Administration reported that light rail was operating with minor delays in the service from Hunt Valley to Cromwell and BWI. Also, light rail was suspended at Penn/Camden, with shuttle bus service operating from Penn Station to the Mt. Royal Station. Customers can board the shuttle on the west side of St. Paul Street near Penn Station and curb side at the Mt. Royal Station.
Also, there is no MARC service on the Camden Line. Camden Line tickets are honored on the Penn Line. And at the new Halethorpe MARC train platform, the northern-most stairs and ramp are closed this week for construction work.


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Moroccan carrot salad with Harissa
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Author Notes: Classic Moroccan salad, zesty and tangy. It is best when you use not too spicy home made Harissa (Moroccan chili paste) and home made preserved lemons. But if you don't have the lemon you can cut a lemon with peel to small pieces and cook it for one minute in a little water in the microwave. —Cordeliah
Food52 Review: As Cordeliah notes, this salad is all about tang and fragrance. It's one of those dishes that really wakes up your tongue: the garlic keeps on giving (in the best possible way); the harissa lends both sweetness and heat (you can control the latter by choosing a milder or more spicy harissa); and the perfume of the preserved lemon lingers after each bite. We love the plump little rounds of carrot, which grab onto just the right amount of dressing. And yes, it is even better the next day. - A&M —The Editors
Serves: 8-10
tablespoons Harissa
tablespoons chopped preserved lemon (about one lemon)
cloves of garlic chopped
cup extra virgin olive oil
tablespoons white vinegar
bunch cilantro
salt & pepper
- Cut the carrot to rounds about 1/2 cm thick.
- Boil 4 cups of water and add salt.
- Boil the carrot for 10 min until soft but still have some bite to it. Drain, let dry and cool.
- Mix the carrot with the rest of the ingredients and let it sit in the fridge at least over night.
- Before serving check and see if the salad needs more salt or vinegar.
- Serve at room temperature.
- This recipe is a Community Pick!
More Great Recipes:
Vegetable|Salad|Side|Gluten-Free|Make Ahead|Serves a Crowd|Vegan|Vegetarian|Easter|Hanukkah


text:
Cornelius Eady was born in Rochester, New York, in 1954. He is the author of the Autobiography of a jukebox (1997), You Don't Miss Your Water (Henry Holt, 1995); The Gathering of My Name (1991), a Pulitzer Prize nominee; Boom Boom Boom (1988); Victims of the Latest Dance Craze (1985), which was the Lamont Poetry Selection of the Academy of American Poets; and Kartunes (1980).
His honors include the Prairie Schooner Strousse Award and fellowships from the Guggenheim Foundation, the National Endowment for the Arts, the Rockefeller Foundation, and the Lila Wallace-Reader's Digest Foundation. He is Associate Professor of English and Director of the Poetry Center at the State University of New York at Stony Brook. He lives in New York City.
The poems are by default sorted according to volume, but you can also choose to sort them alphabetically or by page views.


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'Rock of Ages' is a shameless '80s nostalgia trip
"Rock of Ages," the high-decibel '80s extravaganza that opens a two-day run Friday in Shea's Performing Arts Center, is about as shameless a piece of musical nostalgia as Broadway has ever offered.
Everything about the show, from its embrace of the mullet as a form of rebellious self-expression to its earnest re-enactments of everyone's favorite and least-favorite prom songs, is about giving in to the impulse to relive the past.
That impulse has turned out to be strong among the show's many fans, who have shelled out big bucks for its Broadway incarnation and its subsequent national tour to soak up outsized guitar riffs and gloriously appalling hairstyles.
For Shannon Mullen, a University at Buffalo graduate who has played the show's lead female character Sherrie on the national tour for nearly 500 performances, the show's unabashed nostalgia factor is its major draw.
"We poke fun at ourselves," she said in a phone interview from a tour stop in Niceville, Fla. "The real star of the show is the music. It's why people keep coming back. That's the No. 1 thing we hear. It brings up so many memories for people because they remember either being at their prom and hearing that song happen in the '80s, or they remember driving in their car for the first time, hearing a certain song come on the radio. So that's really what keeps pulling people back in."
The musical is a veritable jukebox of metal-driven earworms from the '80s, from Whitesnake's "Here I Go Again" and Bon Jovi's "Wanted Dead or Alive" to Journey's "Any Way You Want It" and "Don't Stop Believin'."
Mullen, a Rochester native who previously performed in national tours of "Legally Blonde" and "Hairspray," said she knew from the start that she would fit right into the role of the naïve-but-quirky Sherrie.
"I've always been told that when I'm on stage I have that sexy ingénue type to me, but I also have the goofy, silly girl persona about myself," Mullen said. "And that is the perfect way to describe Sherrie. She's innocent and naïve, but the comedic timing is a huge part of this role, and she has to be able to transform throughout the musical."
Second only to the music in "Rock of Ages" – the actual story, by everyone's admission, ranks much farther down the scale – are the wildly eclectic hairstyles of its characters.
"They definitely pay tribute to the classic '80s mullet. "[There's] a lot of crimping, a lot of hair spray, a lot of teasing. You definitely see it all," said Mullen, whose character's hairstyle evolves from the classic Farrah Fawcett wings to a teased-out, crimp-tastic affair that looks "like your favorite Barbie doll from the '80s."
And though Mullen is now in her second year of a grueling tour schedule, she said her commitment to the role and her love for the show haven't diminished a bit.
"I'm almost at 500 performances and there's a reason for that," she said. "I wouldn't be able to do it if I didn't love doing this role and the show as much as I do."
email: firstname.lastname@example.com
WHAT: "Rock of Ages" // WHEN: 7:30 p.m. Friday and Saturday // WHERE: Shea's Performing Arts Center, 646 Main St. // TICKETS: $27.50 to $57.50 // INFO: 847-0850 or www.sheas.org.


text: ADDISON — A shower and some drizzle failed to dampen the spirits of the 340 people who attended the 11th Dead Creek Wildlife Day on Saturday, Oct. 6. Beginning at 7, the bird-banding demonstration at the Dead Creek Route 17 access area was popular with family groups, who got to see migrating yellow-rumped warblers, blackpoll warblers and two peregrine falcons up close. The Big Sit, taking place nearby, logged 38 bird species through the day from a 17-foot circle. A special bird walk for beginning birders and demonstrations of working retrievers were also well attended.


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|5th September 2006, 05:55 PM
Join Date: Sep 2006
Posts: 459
NP on RDM ?
Anybody tried Expression 4.7 or Saber 6.2 on RDM ? Broke a normal 430 in Saber a few months ago; hoping RDM will be tougher but will it affect performance much ??? (Dont want to buy one to try it !)
|5th September 2006, 11:27 PM
Join Date: Aug 2006
Posts: 26
RE: NP on RDM ?
Hi Floyd,
I have used larger sizes of both the Expression and Sabre on RDM's and in all cases I thought that the performance was slightly improved as the sails felt a touch lighter and quicker, and no one that I know has broken a RDM yet.
|6th September 2006, 12:21 PM
Join Date: Aug 2006
Posts: 31
RE: NP on RDM ?
Hi Floyd,
I tested extensively with RDM in my N.P. Combats (2005 & 2006) and this worked really well. So well, that a lot of my mates are converting now to RDM. The best match (especially the 430 mast) was the Hotsails Maui Hotrod (I am pretty sure that this is the mast that Dolf has used as well). Up till 400 the Hotrod has a simular bend cure as a Powerex, the 430 has a slightly different bendcurve that comes very, very close to the Neil Pryde bendcurve (more flex in the top). I didn't feel any downtrade in performance, the sails just handeled better.
|6th September 2006, 02:53 PM
New Member
Join Date: Aug 2006
Posts: 17
RE: NP on RDM ?
yes ... RDM works great on NP sails, but sails bigger than 5.8 can become too soft (I had a Search 6.2 and had to go back to normal diameter mast because sail was way too soft and unstable ... 430 + 30cm ext do not play good on RDMs)
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|6th September 2006, 09:05 PM
Join Date: Aug 2006
Posts: 26
RE: NP on RDM ?
Hi Floyd,
Thanks Happy for adding an important point that I forgot. I indeed use the Hot Rods and one NP skinny on recommendation from NP and HSM. I was told that some skinnys like the Powerex are either too soft or have a curve that is not as compatible.
Unlike jaume I rigged NP up to 7.7 Spirits and now SuperFreaks up to 8.0 on my skinnys with excellent results and my 9.0SF with acceptable results, but that could be because of the brand of masts. Because of my concern with a skinny being too soft for my 83 kg, i have stayed away from extenders or long extensions and instead gone all the way to a 490 Hot Rod.
I hope that clarifies.
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text:
Arms Trade Treaty
Active citizenship case studies
Active citizenship is a means to achieve development, because it enables women and men living in poverty to raise their voice in defence of their rights. This page pulls together 10 case studies and an overview report to illustrate that effort.
More than 60 states signed the Arms Trade Treaty today at the United Nations in New York
In reaction to 62 states signing the Arms Trade Treaty today at the United Nations in New York, Anna Macdonald, Head of Arms Control, Oxfam said:
Control Arms reaction to the new text on the final conference on the Arms Trade Treaty
Anna Macdonald, Oxfam's Head of Arms Control, said:
Control Arms Coalition reaction: Arms Trade Treaty text
In response to the release of the revised text last night (Friday), Anna Macdonald, Oxfam's Head of Arms Control, said:
Time for governments to make history and agree to an Arms Trade Treaty
Governments from over 190 member states have a second chance to make history this month by agreeing the first ever Arms Trade Treaty, a coalition of NGOs and human rights groups said today.
Urgent call for tighter rules on arms trade on eve of final treaty negotiations
Draft Arms Trade Treaty text littered with loopholes which need fixing urgently to save lives.
UN Diplomats agree to conclude Arms Trade Treaty negotiations in 2013
Governments pass UN resolution to hold major diplomatic conference next year with an unprecedented 157 'yes' votes, including China for the first time, 18 abstentions & 0 votes against.
Arms Trade Treaty negotiations threatened by diplomatic Damocles' Sword
A major diplomatic negotiation aiming to regulate the trade in weapons and ammunition is at risk of failing due to member states' insistence to give every state the right to veto a future treaty, according to the Control Arms coalition.
Battle for an Arms Trade Treaty continues as Governments opt to delay final deal
The fight to end the illegal and irresponsible arms trade goes on after delegates at the United Nations failed to reach consensus and agree an Arms Trade Treaty. Final text disappointing but not the end of the story.
Oxfam Reaction to New Arms Trade Treaty Text: The historic treaty we need is within reach
New York City, 8.30pm EST Time, 26 July 2012


text:
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text: Outcomes of meetings of the Governing Bodies of UN System Organizations transmitted to the Rio+20 ConferencePrepCom I invited the governing bodies of relevant UN System Organizations to transmit outcomes, as appropriate, emanating from their meetings relevant to the objective and themes of the Conference. Thus far the UN entities listed below have submitted relevant material. The United Nations Framework Convention on Climate Change (UNFCCC), the Convention on Biological Diversity (CBD), the International Fund for Agricultural Development (IFAD), and the Economic Commission for Africa (ECA) have also responded to the invitation and provided the calendar of meetings of their Governing Bodies. For future submissions the Secretariat invites the UN System Organizations to highlight those decisions of the Governing Bodies that are relevant to the objective and themes of the UNCSD.