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NeoCon East Announces Details of Upcoming Show
Philadelphia, PA, October 25, 2016—On November 9 and 10, NeoCon East will transform the Pennsylvania Convention Center into a hub for the commercial interiors industry, attracting over seven thousand top professionals across the workplace, healthcare, education, public space, hospitality, retail and government sectors.
Keynotes include co-dounder/CEO of Architizer and partner of HWKN Architecture, Marc Kushner, as well as visionary industrial designer/ co-founder of Birsel + Seck, Ayse Birsel.
The show's special features and strategic partnerships with IIDA PA/NJ/DE, GSA, IWBI, DVGBC and AIA Philadelphia have made it an even more dynamic event.
NeoCon East will once again be co-located with AIA Philadelphia's Design on the Delaware Conference, offering reciprocal resources to hundreds of principal-level architects in attendance.
There will also be new educational opportunities, like the timely WELL Workshop presented by the highly regarded International WELL Building Institute and the Delaware Valley Green Building Council.
New this year, NeoCon East is partnering with the International WELL Building Institute and the Delaware Valley Green Building Council to present the WELL Workshop.
The show will once again run concurrently at the PCC with AIA Philadelphia's Design on the Delaware Conference. The 14th Annual Design on the Delaware Conference focuses on issues and opportunities of the built environment with general sessions, seminars, and tours. NeoCon East attendees can take advantage of reciprocal registration and sign up for conference programs a la carte.
The show's fall timing is ideal for post-NeoCon product availability and for government procurement as it coincides with the federal budget cycle. NeoCon East has the largest concentration of products and services under GSA's Multiple Awards Schedule.
For a full schedule of events, visit the site: A full listing of seminars can be found at www.neoconeast.com/education/ceu-seminars.
Related Topics:The American Institute of Architects


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As one of the most passionate, sports-crazed cities in the world, it was only fitting that Philadelphia served as the host city for the 2013 Beyond Sport Summit last week.
"You don't have to be here long to realize that this city loves sports," noted Michael Burke, Managing Director of Wealth and Investment Management for Barclays (one of Beyond Sport's global partners). "Sports is part of the DNA of Philadelphia."
The goal of Beyond Sport – which was founded in 2008 – is to highlight how athletic endeavors can be used to benefit the greater good. During the three-day event, hundreds of organizations from around the world were honored for their work in using sports as a catalyst for positive social change.
"We shouldn't talk about sport as an opportunity [for social change]," said NBA Commissioner David Stern during a panel on the intersection of sports and politics. "We should talk about it as an obligation."
Attendees spent the first two days of the Beyond Sport Summit visiting a variety of local organizations that are making a difference in the community via sport. On the final day of the conference, Jeffrey Lurie – whose Philadelphia Eagles were named Beyond Sport's Team of the Year in 2011 – provided the opening remarks, and several others with ties to the city had a chance to offer their views, including Eagles' co-owner Christina Weiss Lurie, Philadelphia 76ers' CEO Scott O'Neil, and former Philadelphia mayor (and PA Governor) Ed Rendell.
"Sports has a unifying effect that nothing else in society has," noted Rendell.
Each of the major local sports teams are ahead of the curve in terms of giving back to the community. The Eagles Youth Partnership provides free vision care and educational programming to more than 50,000 children in the Delaware Valley each year. The Philadelphia 76ers, meanwhile, recently announced their "Sixers Strong" initiative that will result in all Sixers' employees investing a minimum of 76 hours of community service during the 2013-14 season.
The Ed Snider Youth Hockey Foundation provides free equipment, ice time and coaching to more than 3,000 inner-city children, while the Phillies Phestival has raised more than $14.3 million for The ALS Association since its inception in 1984.
"The courage of one," said Lurie, "can only change the world when it's united with the courage of everyone else."

subset: commoncrawl


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These beautiful needle felted birds are handmade by Sarah Quick of Weston-Super-Mare. Created from 100% wool and Harris Tweed, each one is unique. Mounted on a small stand and presented in a cream organza bag they make a perfect gift.
Please note these are not toys and should be kept out of reach of children due to small parts.
Height approx 8cms


text: The iPod "Paragon's iPod" cannot be updated. An unknown error occured (-50). That's what I'm getting right now. I was having trouble with some album art displaying incorrectly on my iPod (wrong images, etc.) and I read on here that it may fix the problem if I disable, then re-enable the use of album art on my iPod via. the iPod Preferences window. I disabled it, clicked Ok. Re-enabled it, clicked Ok. As the iPod was optimising the album art for use on itself, the progess bar was moving nicely, until it gets to about 80% along the way, when that error pops up. Tried it twice now, same result. Used: 11.32GB, Free: 7.28GB. (iPod) 2716 items, 7.7 days, 11.35GB (iTunes) Any ideas as to why this could be, or what the error is? Any way I can fix this/avoid it in future? Cheers guys EDIT: Subscribed to this thread


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Are you living in Bangalore? Looking for Magnetic Therapy in bangalore city, you will come across a number of clinics providing such treatments. Magnetic therapy is based on the power of magnetic fields which help in curing different kinds of health problems. In today's time, newer therapies are being used to provide better health solutions and magnetic therapy is one of them. Bangalore city is known for its brilliant health facilities, so if you are looking for Magnetic Therapy this is the best place.
Magnetic Therapy can be used for curing a variety of health problems like Magnetic Therapy for weight loss, eyes, cancer, thyroid, shoulder pain, depression etc. In order to find the top Magnotherapy clinics you need to rely on a source that provides complete information. Dizylocal India is an online business directory that gives you the facility to find anything within your city. So with its help you can easily locate the best clinics and receive the treatment from the experienced therapists. The doctors will not only diagnose your health problem but suggest the most apt solution. So you can look forward to great results. Some of the well known Magnetic Therapy clinics are Sree Sai Physiotherapy Magnet Therapy & Acupuncture Centre, Dr Sahus Physiotherapy Clinic, Sanjeevini Spiritual Healing Center, Essence Health Care, Jayanagar, Gagana Wholistic World, Vijayanagar, Sri Sai Physiotherapy, RT Nagar etc.
This therapy has a lot of influence on our body. It not just cures the person but targets the root cause that is why the results are brilliant. Different kinds of Magnetic therapy products like bracelets, rings, support wraps, beads etc are used to yield improved and long term results. With this therapy, you can look forward to the following benefits that include:-
So what are you waiting for, just take the help of Dizylocal India and explore some of the top magnetic therapy clinics from where you can receive a good treatment and see a vast improvement in your fitness level.


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[1]October 3rd marks the publication date for Printz Award winner Meg Rosoff's newest release, Picture Me Gone [1], in the U.S. The book, "about the relationship between parents and children, love and loss," has recently been been longlisted for The National Book Award [2]! (Go, Meg!)
We're so pleased Meg is with us today to tell us more about it in this Take Five interview.
Q: What's the premise of your new book?
Meg: An English father and his daughter fly to NY state to look for the father's best friend — who's left his wife and young child with no explanation.
Q: What would you like people to know about the story itself?
Meg: It had a funny genesis — I hadn't been writing for ages, and then I figured I'd better convince my publisher I was working, so I wrote a blog about the main character of my "new book", which didn't exist. I called her Mila. But there was no "new book." A couple of months later, when I was really starting to panic and hadn't written a single word, I took my dogs to the Heath as usual, and a cute little dog ran up to me, all friendly, and when I looked at its tag, it turned out the dog was called "Mila." I figured it was god telling me to get to work, and I went home that day and wrote the first line — "I was named after a dog…." And then suddenly whole book was in my head. I love it when that happens. Ie, once. It'll obviously never happen again.
Q: What do your characters have to overcome in this story? What challenge do you set before them?
Meg: I never consciously set challenges for my characters, but in this book the challenge was part of the premise: figure out why Matthew left home. Was he a child molester or a murderer or a gambler or or or….WHY? I had no idea for ages and ages. Of course the real challenges kind of emerge in the writing — the subtle psychological ones that tell you what the book was really about. I never really know what the book is going to be about until it's finished.
Q: What unique challenges did this book pose for you, if any?
Meg: The biggest problem was the mystery at the centre of Picture Me Gone — a man who disappears — just leaves home, leaves his wife and baby behind, and we don't know why. I didn't know why either, and kept waiting for the book to tell me as I wrote draft after draft. Sometimes writing really is a question of holding your nerve and trusting your book to produce the goods. But it doesn't always work. This time it did.
Q: What has been the most rewarding aspect of having written this book?
Meg: Picture Me Gone flowed out like music, which is in marked contrast to the last few books I've written — particularly There Is No Dog, which was a real #$!!?*$@ of a book to write. Because it didn't cause me huge pain and thousands of sleepless nights, I have a particular soft spot in my heart for it. Also, my husband says it's my best book yet, and it's always nice to know you're not getting worse as time goes on.
Learn more about Meg and her novel on her website [3], and by following her on Twitter [4]. Write on!
About [5]
Writer Unboxed began as a collaboration between aspiring novelists Therese Walsh and Kathleen Bolton in January, 2006. Since then the site has grown to include ~40 regular contributors--including bestselling authors and industry leaders--and frequent guests. You can follow Writer Unboxed on Twitter [6], or join our thriving Facebook community [7].


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Jean Clayton, who separated from Worboys in 1995, said that Worboys had confessed to being a sex addict and to following a drunk woman home and sexually assaulting her.
After the couple split up in 1995 she discovered the former stripper and amateur porn star had also assaulted her daughter Carrie-Ann.
Worboys – who police fear could be one of Britain's most prolific sex attackers – was convicted of assaulting 12 women during an 18-month reign of terror.
The 51-year-old cab driver has been linked to 85 attacks in the London and Dorset areas dating back to 2002.
He spun his victims a story of how he had won money on the lottery or at a casino and plied them with drugged champagne before sexually assaulting them.
Mrs Clayton, who remarried and is now living in Bulgaria, told the Daily Mirror: "John Worboys is the biggest pervert, he peeped at my children and sexually assaulted a drunk girl while we were married.
"At the beginning I didn't know he was peeping. He would come home, his trousers covered with mud."
She continued: "He told me one night he saw a girl who was drunk. And he followed her to her house. He waited until she fell asleep, and he sexually assaulted her. Can you imagine that? That pervert."
The couple met in 1988 at a pub in Hackney, east London where he worked as a stripper.
They married in 1991 and moved into a house in east London with her three children from a previous relationship.
Mrs Clayton described the marriage as abusive and violent.
"He was the worst husband a woman could ever ask for. I realised already during our honeymoon that I had made a mistake marrying him," she said.
"When I think about John I get so mad at myself for what I've put my children through."
Detectives who led the investigation are now appealing for other women to come forward if they believe they may been one of his victims.
Detective Inspector Dave Reid, who led Operation Danzey, said: "John Worboys took advantage of his established position of trust as a licensed black cab driver in London.
"He used this position to entice women into his cab where he took the opportunity to commit his frightening, degrading and humiliating attacks.
"The very nature of the drugs he used incapacitated his victims, producing an anaesthetic and amnesiac effect."
He added: "I would encourage any other woman who believes that she may have been attacked in such circumstances to make contact with the police, or with one of our partners.
"In particular, I would recommend they contact one of the Havens if they live in London, or a sexual assault referral centre if they live elsewhere."


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So why were we so successful submitting construction change order claims and why do so many contractors' change order claims end up not being accepted, or if they are it's only after an expensive and time consuming legal process?
Your customer
The ease of settling a construction change order claim starts with your customer, your relationship with your customer and sometimes relates to their budget. Some customers are adversarial with their contractors and will dispute every change order submitted. Do you really want to work for these customers? It's essential you understand your customer when bidding for a construction project. Don't work for those who have a reputation for frequent legal disputes with their contractors.
Having a good relationship with your customer is essential. If you are adversarial they will take the same approach. Continually talking to your customer keeps them informed so when change orders are submitted they aren't taken by surprise. If customers think they can trust you and that generally you're honest with them they'll often be more receptive to your claim. However, if you have a habit of submitting spurious or inflated claims they're likely to oppose your claims immediately.
It helps if your customer has money in their budget to pay for change orders. Some clients have no funds to pay change orders and will do everything possible not to pay extra to their contractors. Try and ensure your customer remains within their budget and resist pricing projects where you know their budget is too tight.
The contract document
Contractors often get into trouble because they sign and agree to contract conditions which offer them little protection. Before pricing a project ensure the terms and conditions of the contract are equitable and that the risks you have to take on are reasonable and manageable. The terms of some contracts may make it very difficult to submit a claim or the contract may confer the risk of many variations on the contractor, even when they have little control of these risks.
It's essential you understand the contract document, that you are familiar with the scope, and know both your obligations and your customer's. Claims need to be submitted in the time frames in the contract and risk being refused if they aren't.
Presenting your construction change order claim
I've seen many poorly put together change order requests. Some for millions of dollars, yet construction companies often apply minimal time and effort to formulating their claims. Some even delegate their claim preparation to junior inexperienced quantity surveyors or contract administrators. Sometimes the construction project manager isn't even aware a claim has been submitted and is blindsided when their client takes offence to a spurious or unsupported claim.
I've seen claims with math errors, spelling mistakes (even incorrectly spelling the client's name), factual errors, contradictory information, confusing language and unsupported evidence.
Construction companies should ensure that a knowledgeable and experienced person is allocated to draft the claim (familiar with the contract, the client and the work that's been done) and that it's reviewed and checked by the project manager before it's submitted.
It's preferable to keep claims separate unless they are linked and one impacts another. Combining different claims in the same submission can be confusing for the customer. Rejection of one claim could delay approval of the others.
What should be included?
A properly drafted and well thought out construction change order claim will be hard for your client to refute and it's likely to be successful. Claims should be clear, concise and logical.
Successful change order claims should have:
- A description of the event
- The cause of the event
- The date of the event, where relevant
- The impact of the event
- Steps taken to mitigate the impact
- The cost and time impacts of the event
- All supporting documentation attached, or should refer to supporting documentation correctly referencing the relevant contract clause numbers, construction drawing numbers, schedule or program item numbers, correspondence, Bill of Quantity items or construction contract specifications as required.
Remember to include all of your legitimate and claimable costs. It's usually difficult to add in extra forgotten costs after you have submitted your claim. It's unprofessional and will annoy your client. It may even cast doubts on the legitimacy of your original claim.
It's useful to discuss your change order claim with others in the project team to ensure you have the facts set down correctly and that you have referenced the relevant documents and included all of the costs. Get someone to check your claim for errors and to see if they can follow your logic. If your logic is flawed, or can't be easily followed your customer will be inclined to reject it first, before asking questions. Once a change order claim is rejected it becomes more difficult to change their mind and convince your customer you're entitled to the variation.
Submitting your change order claim
The client must be notified of changes as soon as you become aware of them, and certainly within the time specified in the contract. Failure to do so may mean the contractor loses the right to claim.
......Continue Reading.......
Written for the ClockShark website


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I have just enjoyed three days of learning with the very graceful and lovely Debbie Brown. I took her Cute Kittens, Crying Babies and Midnight Fairies class.
Shown here are my very tubby versions of her kittens. I used her pound cake recipe from the book and added marbled chocolate. Lovely cake to carve too.
I couldn't believe the amount of skills covered – even basic things I already knew, Debbie took my sugarcraft world and turned it upside down, teaching me how to do things even better and with more confidence.
Speed seems to be my biggest challenge; I would be working on one thing, look around and notice the class had already finished and moved on to something else! Yikes. Consequently, my fairies are still currently bald and undressed (and somewhere in Wellington as my friend and I accidently took each other's cakes home! Ha!!) I'll post my other cakes once finished.
So thank you Debbie, for teaching me to be a better cake decorator! I can't wait for your Auckland return! Nina xoxo
Tags: 3d kittens debbie brown class baby shower birthday white blue cake vanilla
Nina, Make Pretty Cakes, New Zealand, http://www.facebook.com/makeprettycakes
23 Comments
This is adorable. Sounds like a wonderful class
Thank you ladies. It was a wonderful class and I got so much out of it! xoxo
Great job ….I love them!!
Thank you curiASSIEtycakes – what a great name!! xoxo
Oh Nina, firstly I am a bit green right now, would love to have been there. And secondly these two are just adorable LOVE them xxx
Thanks Sarah, she was brilliant. Spent three days basking in her awesomeness and loved it. Got her to sign my books too. I'm a total cake nerd and groupie! xoxo
Oooh, I'm envious! Wish I cd learn from Debbie Brown.
What a lovely story, with tension, comic interludes and a wonderful climax!
Oh thank you Radhika! Debbie Brown travels worldwide to teach her classes – you never know Singapore may be on her list! You should send her an email! :) xoxo
Oh my goodness, they are absolutely adorable! You are soooo lucky to have taken a class with Debbie Brown!!
I know Toni! So pleased she came to New Zealand! Not too many do, so it was a real treat. xoxo
I was just checking your website. I'd love to take a class with you too :)
This is just gorgeous!! so beautiful and cute!! love this so much!! would have loved to have been an observer in the classroom!! you are so talented!! :-)
This is so cute ;)
Raika, you're a sweetie and I have had a look at your cakes too – your Wizard of Oz cake is so adorable, I love it!
Oh Elli, you would have really enjoyed it. Debbie is such a pro – and effortless. Her demonstration cakes were as perfect, if not more, than the cakes in the books would you believe?
Thank you Michal!


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Food4Kids – June Feature Product- Greeting Cards!
For those who have been following us, you know that Food4Kids Hamilton is a charity that we have been working to raise funds for since the beginning of the year. Each month we feature a new product in the store … Continue reading
Posted in Charity Program Tagged baby, birthdays, charity, Egg Press, Elise Hurst, father's day, food4kids, greeting cards, Rifle Paper, Shannon Martin, Smudge Ink, special occasion, weddings Leave a comment


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by David Grand, Ph.D.
by David Grand, Ph.D.
A revolutionary method which helps eliminate performance and audition anxiety while increasing depth, spontaneity and confidence in character development. Dr. David Grand, a world renowned expert in the use of Brainspotting, a revolutionary new emotional trauma technique, has developed an innovative approach which quickly and dramatically helps actors. Grand discovered that Brainspotting, which is extraordinarily effective in healing the effects of traumatic experiences, also profoundly enhances performance and creativity – with the most remarkable results found in the acting field. Blending traditional acting coaching techniques with a structured psychological approach accelerated by left/right brain hemispheric stimulation, David Grand developed Brainspotting Acting Coaching. He named it the Grand System, which helps actors quickly attain a deep state of relaxation, reduce or eliminate performance and audition anxiety, activate sense memory, as well as explore characters in greater depth and texture and perform on stage with increased spontaneity. The results are dramatic, immediate and exciting.
Here is an example of Grand System in action: The actor is guided to visualize a role and identify his/her negative thoughts and anxieties, identifying where they are held in the body. These thoughts and anxieties are then cleared using the Brainspotting technique of relevant eye position. The actor is then guided to into character and then create and experience emotionally and sensorially, while in roll, profound events and emotions which have shaped the character's life (Active Character Memory – ACM). The Brainspotting deep brain stimulation quickly and deeply activates then brings these experiences to emotional life that are held bodily and unconsciously by the actor. The result is a startling power and vibrancy which spontaneously emerges from the inside out whether onstage or in front of the camera.
When George Morrison, Professor Emeritus of Theatre Arts at the State University of New York and Director and Co-Founder with Mike Nichols and Paul Sills of the New Actor's Workshop in New York City brought Grand to the Workshop to teach the Grand System in advanced scene work classes, he was astonished at the immediate results. Morrison states, "I feel fortunate to have found David Grand. In forty years of teaching acting, I have never witnessed such profound changes in an actor's ability to reach inwardly and express outwardly, with great freedom and authority, a deeper and more complex sense of his or her character's life – and this after twenty minutes of work with David. His work is the wave of the future for actor training." Grand's work at the school has been observed by director Mike Nichols, who described it as "remarkable". Grand recently coached Evan Seinfeld, lead singer of Biohazard, for his recurring role on the HBO Series "Oz". Seinfeld described the Grand System as "amazingly effective – awesome!" Actor David Toney, in preparation for his role as Othello at the Virginia State Theater in Spring, 2000, found the Grand System to be "the most profound and extraordinary acting experience of my life." These responses are typical from actors who have encountered the unique effects of the Grand System.


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ANYWAY, lets just say I have just about had it with the stupid thing.
I took it to a friend and she worked on it. She first deleted the other internet accounts. Now it doesn't recoginize the drive. It won't get on the internet under my account.
It had several different ways to connect, so did she delete the adminstrator account, or is there a different way to configue it so it will go on the internet again?
How can I get rid of the previous adminsstrator account (also won"t show user accounts) and passwords. How can I get my doorstop going again???????
Anyway I thank you. Any help and suggestions will be tried. I just love reading all the problems and trying to see if they fit my problem. I found one thing that I'm going to try. I have spent all night just reading the forum and really don't want to stop, but I'm going into the living room and hook up the Dell and see if I can get it to do anything.
THANKS AGAIN!!!!! Will check back in a little to see if anymore tricks to try. Man I can't see how it could hurt.


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Insect - wall stickers
- Send to a friend
- Print
- View full size
Insect - wall stickers. Perfect without coloring and coloring on the wall.
Sizes: for 100 cm x 97 cm: Gnat 40cm x 33cm, Bee 34cm x 37cm, Ant 32cm x 20cm, Millipede 52cm x 21cm. For 150 cm x 147 cm: Gnat 59cm x 50cm, Bee 51cm x 56cm, Ant 49cm x 30cm, Millipede 79cm x 31cm
By buying this product you can collect up to 2 reward points as a voucher of £0.40. Your reward points.


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Most text is flush with the left margin or indented to the right a bit. You can indent just the first line of a paragraph or indent all but the first line (that's called a hanging indent). What you might not realize is that a paragraph's left indent can extend into a document's left margin-that's not a common request, but it's easy to do.
Normally, a paragraph's left indention setting is 0 or a positive number. The value 0 aligns the paragraph with the left margin, and a positive setting moves the text to the right of the left margin. It stands to reason that a negative value would move the text to the left of the left margin-and that's exactly how you accomplish this unusual layout request. For example, a left indentation of -.40 creates an interesting visual effect for this timeline of events.
To assign this paragraph setting, do the following (you can use any paragraph of text):
- Click inside the paragraph you want to format. If working with a list of items or several paragraphs, select the entire list or all of the paragraphs.
- On the Home tab, click the Paragraph group's dialog launcher (the small arrow in the bottom-right corner). In Word 2003, choose Paragraph from the Format menu.
- In the Left option in the Indention section, enter -.40. Negative values are valid settings.
- Click OK.
Dragging text into the left margin helps set it off a bit, but it's a technique that will have limited uses and appeal, so save it for those documents that will truly benefit from it. You can do the same thing with the right margin, although your opportunities for doing so will be even more limited.
Full Bio
Susan Sales Harkins is an IT consultant, specializing in desktop solutions. Previously, she was editor in chief for The Cobb Group, the world's largest publisher of technical journals.


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This post first appeared on my old blog – I'm reposting for it for you today, because I think you can never have too much positivity in your life. Enjoy!
I heard something that struck a chord with me at work today.
A student had gone to an advisor for help about finding work/advice about where to go in life. Now, I didn't hear the whole conversation, I only heard one sentence of what the advisor said before I walked out of the door, but she said:
It's a running theme throughout our college – we always try to convey to students that college is a stepping stone to wherever they want to go. We can't immediately get to where it is we want to be – we have to work our way up to it.
I don't know why, but I've been thinking about that one sentence all day. Lately, I've been putting off doing things; telling myself I don't have enough time, or enough energy, or I have to focus on something else first. But really, it's all excuses.
How can I expect to get to where I want to be, if I don't start putting the effort in? How am I any different to the students around me, who want the world on a plate and expect to get something for nothing, if I somehow just expect success to come to me? (Note: not all students are like that – with some of them, I can't believe how much they achieve in one day!)
I'm trying not to be negative when I see people's successes on social media – I don't want to be that person anymore – but lately, I have caught the green-eyed monster rearing it's ugly head once again. But the thing is, the people's whose posts I'm seeing (going on amazing holidays, have their articles featured in magazines, getting promotions etc) – they've all put the hard work in first. They haven't sat around wishing for something in their life to change, and dreaming of the day they could do X,Y Z – they've actually gone out there and done something about it.
It's time to stop expecting my life to happen, while not consciously doing anything about it. It's time to stop dreaming and to start living the life I want to lead.
Everyone has the potential to be whatever they want to be – we just have to take that first step, and then keep going. We might not land among the stars first time, but we'll be a damn sight closer to them.
Do you think hard work leads to success? Do you have any stories of your road to success, or the steps you've taken to start your own journey?
Don't forget to sign up to my newsletter to receive more little posts of positivity once a week!


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The key to writing effective thought leadership and sales pieces is to understand exactly where the project fits within your company's overall sales cycle. Otherwise, no matter how well-written the content might be, it will fail to engage and persuade readers because you haven't built sufficient trust with them.
Crafting a hard-sell call-to-action or touting "great deals" early in the sales cycle, for example, is likely to repel readers, not convince them. The more trust that you build with your audience, the more receptive they will be to your message, putting you in a better position to motivate readers to take the action you want.
So think of the corporate sales cycle, especially in business-to-business (B2B) sales, as a trust-building process, where it may take several months or even over a year to move a prospect from initial contact to purchase order. This requires taking a long view, with patience and discipline to craft the right message that's tailored to the trust level the audience is likely to be at that precise moment in the sales cycle.
With the proper perspective, your content strategy will help accelerate the trust-building process, reaping a harvest of new business for your firm.
The Law of the Harvest
When developing your content strategy, think like a high-performing sales pro. In order to "reap" consistent sales, you must regularly "sow" the right activities at the right time to hit your numbers. You need to continually find new leads and cultivate those relationships over time, building trust with them until they're ripe for harvest as new customers.
I call this process the "Law of the Harvest," where the sales cycle is comprised of four distinct stages designed for building trust: sowing, cultivating, reaping and multiplying. Highly compensated sales reps understand that while they're "reaping" new contracts, they still must work other tasks (such as prospecting and follow-up calls) today that will lead to a harvest of sales tomorrow, the next day and so forth.
A corporate content strategy should be designed with the same principle in mind, with each piece of content (whether it's a brochure, e-mail marketing campaign, direct mailer, blog post, case study, white paper, sales presentation, or sales proposal) crafted for a specific stage in the sales cycle to maximize effectiveness. By integrating the marketing department's initiatives with the sales cycle, you'll help equip your company's sales staff to close more sales, at a faster rate, for higher profit -- so that both the marketing and sales departments win.
This graphic below helps illustrate where marketing and sales efforts can intersect to maximize impact -- and return on investment.
The idea here is that your prospects and clients will be at different stages, at different times. So, you want to create each piece of content to nudge the readers, wherever they may be on the "Trust Continuum," toward the next stage and ultimately a purchase decision. An effective content marketing campaign will incorporate tools tailored for each stage of the sales cycle, executed simultaneously, to build a robust sales pipeline.
How do you determine what type of content and messaging will be most appropriate and effective at each stage in the sales cycle? Here's a breakdown of the four stages to serve as your guide.
Stage 1: Sowing = Prospecting (Lead Generation)
In this stage, you're trying to sow the seed of your message in the minds of as many qualified prospects as possible. You're not going to spend a lot of time talking about price or what a great deal you have to offer or asking prospects to buy NOW, because they don't yet really know you -- nor do they trust you. They're not going to be very responsive to a "hard sell" message. The goal in Stage 1 is to open the door to a relationship, inviting them to learn more or to follow your company via its social media channels or to subscribe to an e-newsletter so you company can keep them up posted on latest product updates.
Some of the appropriate marketing tools for this stage include:
- Thought leadership content (blog posts, bylined articles, case studies, white papers, webinars)
- Elevator pitch
- Corporate capabilities/ product brochures
- Direct mailers (sales letters, postcards, flyers)
- Ads in print, broadcast, and/or digital media
- E-mail marketing
Call-to-Action Objective:
- Newsletters/e-newsletters (informative articles, brand journalism)
- Case studies (customer success stories)
- Birthday and anniversary cards (exclusive offer tied to that special day)
- Special announcements letting prospects know about great deals, new products or services, special events and so on (press releases, email updates, post cards, flyers, etc.)
- Courtesy follow-up email/ phone calls (boilerplate series of "touch base" emails, call script)
Call-to-Action Objective:
Invoices (include messaging about other products/ services/ special offers that may interest the recipient)
Customer loyalty program (program introduction letter, loyalty redemption card, coupons, etc.)
Follow-up system (thank you letter, 90-day follow-up letter, one-year anniversary letter)
Referral request (letter that tactfully and effectively asks recipient for introductions to qualified referrals)
About the Author: Sean M. Lyden is CEO of Lyden Communications LLC (www.lydencommunications.com), a business communication consulting firm that advises companies on honing their message and their methods to more effectively influence their markets -- whether customers, partners, investors or employees. Practice areas include content strategy, sales strategy & coaching, and executive communication consulting. A feature writer for several automotive and trucking trade publications, Sean is also co-author of "How to Succeed and Make Money on Your First Rental House" (John Wiley & Sons) and contributor to "The Ultimate Small Business Marketing Guide" and "The Great Big Book of Business Lists," both books published by Entrepreneur Press.
Follow Sean on Twitter, Google+, LinkedIn.
© Sean M. Lyden, All Rights Reserved


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Kansas City School District Celebrates Good Evaluation
On Friday morning at Paseo Academy, Kansas City Public Schools Superintendent Stephen Green made a big announcement about the district's accreditation status. It had leaped more than 40 points in the new state assessment system. KCUR's Maria Carter was there and talked to us about what happened.
Debates Continue Over Potential New Airport In KC
Kansas City is all abuzz about the future of Kansas City's 40-year-old airport. Supporters of a proposal for a new, one-terminal airport say that lower operating costs, better security, and more restaurant and shopping options are worth the $1 billion price tag. But fans of the current three-terminal system say that convenience will be sacrificed. After all, KCI scored high marks in a J.D. Power and Associates survey that measured convenience factors such as access to check-in and baggage claim. Hear recent travelers' opinions about the airport, and the Kansas City Star's Dave Helling catches us up on the latest in the plans for its replacement.
KU Prof Explores The Roots Of Black Israelites In Kansas
A number of different Black Israelite faiths share the belief that Africans, and African Americans are dexcended from the Ancient Israelites. The development of these Black Israelite or Black Jewish sects have roots in Kansas, according to a new book by University of Kansas professor, Jacob Dorman. Dorman discusses his book, The Chosen People: The Rise of Black Israelite Religions, and, hear from Michael Long, also known as Devar, who tells us about his path to joining a Jewish synagogue.
Kansas City Kosher BBQ Contest Gets National Attention
Kansas City barbeque has legions of fans, both locally and around the country, thanks to a unique style that some date back to the 1920s. But some local BBQ lovers are working to link that culinary tradition to one with even deeper roots. Last Sunday afternoon, the second annual Kansas City Kosher BBQ Contest took place in the parking lot of the B'Nai Jehudah synagogue in suburban Overland Park. The event drew a couple thousand participants and teams from New York, Chicago and St. Louis. Among the judges was Simon Majumdar from the Next Iron Chef on the Food Network. Hear highlights from that competition, as told by the competitors, and the judges.


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Coonoor MLA A. Ramu, in his maiden speech in the House, said Hillary understood "the power of Amma's personality", adding she was moved by her drive and resolute words.
Noting that Hillary returned to her country joyously after the meeting with Jayalalithaa, he said, "In the history of America, if she (Hillary Clinton) is today a presidential nominee inscribed in golden letters, it is due to honourable Amma."
On July 20, 2011, as US Secretary of State, Hillary called on Jayalalithaa and the two leaders exchanged views on several issues, including the Sri Lankan Tamils issue in a nearly hour-long meeting at the Secretariat in Chennai.
Hillary had said Jayalalithaa's achievements were "great success stories".
Later, she had invited Jayalalithaa to visit America so that citizens of her country would be in a position to know the achievements of Tamil Nadu.
Recently, Jayalalithaa extended her wishes to Hillary for getting the Democratic Presidential nomination.
She said Clinton's nomination was a matter of immense pride for all women and, in particular, to women in democratic electoral politics, now that she had become the first woman candidate of one of the two major political parties in the US to run for presidency.


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Friday, September 24, 2010
Friend of Friends Friday - Man's Wife Sold to Pay his Debts
In 1843, STEPHEN KYLER, of Kentucky was born a slave, but emancipated by his master. His wife CYNTHIA belonged to a Mr. TAYLOR.
JOSEPH KYLER, the former master of STEPHEN purchased CYTHIA from Mr. TAYLOR in the hopes of emancipating her, but could not under the Kentucky constitution.
Slaves mentioned: STEPHEN KYLER, CYNTHIA
Surnames mentioned: KYLER TAYLOR DUNLAP
Source: Milwaukee Daily Sentinel, March 28, 1858, page 4.
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It's hard to predict something that will about to happen to most people but accidents really do come. One of these accidents is the heart attack and it is our duty to provide preventive measures and first aids to avoid severe complications.
A heart attack occurs when the flow of blood to the part of the heart muscle suddenly becomes obstructed or occluded and the heart could not pump the adequate blood supply to provide oxygen to the heart. If blood flow that is obstructed isn't restored or fixed immediately, the section of heart muscle begins to die.
The technique to render a rescuing method for the survival of the people who are having a heart attack is called "Cough-CPR."
This technique is being used in situations that require resuscitation for people who are having a difficulty in breathing which could lead to severe complication such a heart failure or seizures.
It is done through the application of hard coughing of the one who's having a heart attack while the rescuer maintains continuous chest compressions.
However, it is also necessary to call an emergency aid or ambulance for precautions as a follow-up aid. They will provide the immediate medication to help them relieve from the severe condition.
If the symptoms of abnormal heart beat or arrhythmia arises, the person must be responsive and conscious in order to forcefully cough then provide 90 chest compressions per minute in order to normalize the heart rate to maintain a normal blood flow in the brain.
This process will aid you to prevent worsening of the heart attack. It is best to know these first aids to avoid complication that could be life threatening.
Heart attack treatment works best if it's done right after symptoms occur and the person who does this must be a certified healthcare provider. If you think you or someone else is having a heart attack, even if you're not sure, call an emergency hotline fast!
Observing the situation and acting fast enough at the very first sign of heart attack could save lives and also limit the harm to the heart. Treatment works best when it's given right after symptoms occur.
Spread this article by sharing it to make them aware!
image source: wikihow.com


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Financial Planning
Many people do not really understand what a true financial plan is and the importance of having a comprehensive financial plan performed on their individual situation on a periodic basis. In general, most think of a financial plan as a review of their investment strategy to see if they are on the right track to meet specific goals. A true comprehensive financial plan is much more this.
The financial planning process goes far beyond the investment plan, and looks at your entire financial picture including:
- Retirement planning and retirement plan rollover options.
- Estate planning advice and document review.
- Insurance evaluation and needs assessment.
- Elder Care issues.
- Philanthropy & charitable planning.
- The financial challenges of: death, divorce, disability, marriage, child care.=
- College planning.
- Investment planning and management.
- And much more.
The failure to identify gaps in your current financial plan can be costly. Financial planning mistakes can be just as costly, if not more costly to you and your family than a significant market fluctuation is to your investment portfolio.
The goal of a comprehensive financial plan is to look for gaps in your overall financial picture. Having such a plan in place can make you aware of where you may be at risk, suggest areas for improvement, and offer strategies with which to address any deficiencies.
R. Seelaus & Co. has a team of CERTIFIED FINANCIAL PLANNER™/CFP® practitioners available to review your individual situation and provide guidance.


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It's not uncommon for a Reikken battery to last six to 10 years.
The battery in our cars is the type of component we seldom give a second thought to — until the day comes that it won't start. Well, since we aren't thinking about batteries much, it's a good thing the folks at Reikken are. With over 50 years of combined experience in the 12 volt industry, Reikken batteries have developed a loyal following.
Automotive battery designs have come a long way in the last couple of decades. We have gone from a typical wet cell lead acid battery that used to need regular maintenance and added water (even then, would last just a couple of seasons), all the way to the new high-tech Absorbed Glass Mat (AGM) designs that will reliably start our cars for two or three times as many years, requiring no maintenance, don't leak, don't corrode and vastly outperform the old designs in every possible way. There is no question that AGM batteries are becoming more and more popular. The design lends itself better to withstanding shock and vibration, and most will give you at least several years of maintenance free service. All AGM batteries are not created equal, however.
All of Reikken's batteries are of the AGM type, but technically, these batteries are known as "valve regulated lead recombinant" batteries. Reikken manufactures batteries for a wide variety of applications, including some of the most extreme duty situations you could imagine.
One of the most powerful batteries they produce is the HO3642, a battery that tips the scales at 70 pounds, and can deliver up to 3,600 watts of electrical energy! The HO3642 is a BCI Group 30H battery, measuring 13 x 6.85 x 8.5 inches. It has top-mounted terminals, with the positive being on the left when oriented with the terminals closest to you. Because it is a non-spillable battery, it can be mounted in any position.
Most of the AGM batteries you can buy today use recycled lead, which shortens their service life. It's not uncommon for a Reikken battery to last six to 10 years, which is attributed to it being manufactured with 99.9 percent pure virgin lead. Because this pure material can be made thinner when compared to the recycled lead used in other batteries, more plates can be fit into the same space. This translates to increased power — sometimes as much as double that of a conventional battery. This construction also provides very low internal resistance (under three milliohms is typical), so it can not only provide more cranking amperage than other AGMs, but it also recharges faster as well. Low internal resistance is also very good for powering car audio amplifiers because an amplifier actually draws current in very fast pulses. The lower the resistance in the feed circuit, the faster the amp's internal capacitors recharge, resulting in improved musicality and better performance. In fact, the characteristics of how the Reikken batteries are engineered make them specifically suited for car audio applications.
So if it's time you gave the battery in your ride some thought and you want a reliable high performance replacement that will give you years of trouble free service, as well as the high performance characteristics demanded by audio amplifiers, check out the offerings from Reikken.


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NHL Capsules
PITTSBURGH (AP) — Marc-Andre Fleury stopped 28 shots for his 250th NHL victory and franchise-record 24th shutout, and Sidney Crosby scored in Pittsburgh's two-goal first period to lead the Penguins to a 3-0 victory over the New Jersey Devils on Thursday night in the season opener for both teams.
Chuck Kobasew and Craig Adams added goals for the Penguins, who took control early.
Kobasew and Crosby scored less than four minutes apart in the first, and Adams made it 3-0 midway through the third to celebrate his 800th career game in style.
Cory Schneider made 18 saves for the Devils. Schneider's start marked the first time in 19 years Martin Brodeur didn't play in the season opener for New Jersey. Brodeur is expected to start Friday at home against the New York Islanders.
BOSTON (AP) — Chris Kelly scored on a penalty shot, and Patrice Bergeron also had a short-handed goal as Boston opened defense of its Eastern Conference championship with a victory over Tampa Bay.
Kelly was hooked from behind about eight minutes in while Boston was killing off a penalty, and he converted the one-on-one with goalie Anders Lindback.
Boston also killed a 5-on-3 power play in the first period and another in the third.
Tuukka Rask made 32 saves for Boston, which reached the Stanley Cup finals last season for the second time in three years.
Lindback stopped 22 shots for the Lightning.
Milan Lucic also scored for Boston. David Krejci, who was a game-time decision with back spasms, had the team's only assist.
WASHINGTON (AP) — Alex Ovechkin had two goals and an assist and then scored in the shootout for Washington, which rallied from an early three-goal deficit to beat Calgary in the Flames' season opener.
Washington's Michal Neuvirth, who replaced an ineffective Braden Holtby, made 27 saves and stopped Sven Baertschi and Jiri Hudler in the shootout.
Marcus Johansson assisted on all three second-period goals for the Capitals, who earned their first win after dropping the opener to defending Stanley Cup champion Chicago on Tuesday.
Connor Carrick and Nicklas Backstrom also scored for Washington.
David Jones, Lee Stempniak, Hudler and Lance Bouma had goals for Calgary. Karri Ramo made 35 saves.


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Download key generator for Ultimate Collection for Amiga
In hindsight, it is hard for us to grasp just how revolutionary the Commodore Amiga was. The combination of a 16-bit architecture and a capable custom chipset was incredibly attractive to coders around the world in the mid-1980s. While the original Amiga 1000 was a tad expensive, the later Amiga 500 was truly an affordable "machine for the masses."
Included in this download:
- All Versions of Workbench and other later Amiga Operating Systems
- All Kickstart ROMS including CDTV and CD32
- Thousands of Music MODS MEDS & SAMPLES
- Hundreds of Apllications Covering Pixel Art, 3D, Vector, Music creation, Programming in BASIC & C++, Utilities, Tools, Virus checks, advandced Workbench procedures & more.
- WHDLoad Games nearly a thousand at last count including all the famous titles and the elusive WHDLoad Key.
- Lots of the most famous & popular game titles in ADF
Note: If you are running Windows 7 32Bit or 64Bit and want to use DeliPlayer supplied in this download to play the Mods & Meds from your Desktop you will need to run it in Windows XP service pack 2 Compatibility mode otherwise you will only get sound from one speaker. Also there is a Beta in this download of WinUAE 64Bit Note that this version has no JIT(Just in time) Support. 32Bit WinUAE runs just fine on any 64bit machine Windows XP & Windows 7.


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Raiders cap season at state track
Not many high school athletes get to end their season in front of a two-day total of 17,395 people, but that's what 28 Hudson athletes had the chance to do at the 2013 WIAA State Track and Field Championships at the Veteran's Memorial Field Sports Complex in La Crosse last weekend.
Raider senior Taylor Steffen made the most of her third and final opportunity at state by bringing home a fifth place medal in the girls' shot put, while freshman Miranda Miller contributed to the Raider girls' team score with an eighth place finish in the 800 meter run. Hudson's girls finished 42nd out of 120 Division 1 schools represented at the meet.
The Raider boys came up empty in the scoring column, with senior Bryan Caffin's 13th place finish in the discus the team's best showing.
"The girls overall did a great job going down to La Crosse and getting a taste of what it means to compete on a pretty awesome stage to finish the 2013 season," girls' head coach Jami Holum said. "With so many girls being underclassmen, it was a great opportunity for the 14 girls to get a feel for what it can be like if they are successful and work hard in the off season."
Steffen, one of just two senior girls at state for the Raiders, reached the awards stand for the first time with a throw of 39-feet, 5.25-inches, good enough for fifth place. She finished seventh at the 2012 state meet as a junior after placing 15th in her first trip in 2011.
Steffen said she her goal was to make the finals in the shot put, then hope for the best. She said she was a lot calmer than her previous two state meets.
"In the past I think I psyched myself out. This year I think I was more relaxed," she said. "I would have liked to put up 40 feet, and in the back of my mind I was going for the school record; I'm only about two inches away."
Steffen will have one more chance at the school record before heading to the University of Wisconsin on a track scholarship in the fall when she competes at the Midwest Senior Spotlight Meet this Saturday, June 8, at the University of St. Francis in Joliet, Ill.
"It has been a great four years for her and it will be fun to see her compete for UW-Madison next year," Holum said about Steffen.
The Raider girls only other points came from Miller, who made her state meet debut with an eighth place time of 2 minutes, 18.92 seconds in the 800 meter run, re-breaking her school record in the event for the fourth time this season.
The Raiders only other senior girl -- Erikka Haft -- was also making her third trip to state as a member of Hudson's 4x100 and 4x200 meter relay teams.
The 4x100 team of junior Julia Douglas, Haft, junior Claire Zais and sophomore Jordan Huber posted a season-best time of 50.46 seconds to finish 18th, while the 4x200 team of Douglas, Haft, junior Katy Fox and Huber finished 17th in 1:48.3.
Douglas also competed in the 100 meter dash and finished 13th with a time of 13.19 seconds.
Miller anchored the Raiders' 4x800 meter relay team behind junior Erin Wetzstein, junior Sadie Kroll and sophomore Rachel Anderson that finished 19th in 9:51.83, while Kroll ran to a 14th place finish in the 1600 meter run with a time of 5:21.98.
Boys' coach Gerry Uchytil described this year's state meet as "bittersweet."
"It was great to be there and the weather cooperated and we had great effort from the kids but... no score," he noted. "I was pleased with the effort and I think most of the kids felt good about what they did."
Senior Alex Beyer ran a personal best time of 50.97 seconds to finish 14th in the 400 dash, while the Raider 4x400 meter relay team of senior Nick Jorgenson, Beyer, senior Greg Frechette and junior Ryan Schramm came close to a season best time, finishing 14th in 3:25.64.
Sophomore John Uchytil cleared 13-feet, 6-inches in the pole vault to finish 14th in his first trip to state, while Caffin recovered from scratching on all three of his throws in Friday's shot put competition to finish 13th in the discus with a throw of 142-feet, 10-inches on Saturday.
"John Uchytil represented himself very well for a sophomore and should do well the next few years," his coach and dad said. "Bryan Caffin tried to really push his limits but in the process scratched, so he didn't score but he tried his best."
The Raiders' 4x800 meter relay team of junior Jack Kadidlo, junior Don Clark, sophomore Michael Laraia and Frechette battled a strong wind during their race Friday night and finished 24th with a time of 8:34.06.
Uchytil said this spring has been one of the most challenging track and field seasons he can remember.
"With seven meet cancellations and poor practice conditions, I was very impressed with our kids' attitude," he said. "They didn't let it get them down and they worked hard to the end."
Holum said she's looking forward to this year's state experience of the underclassmen paying off in the future.
"It was an added bonus to get the all of the freshmen and underclassmen, including the alternates, a chance to go out onto the track in front of an amazing crowd of people to get invigorated and excited for next year," she said. "With so many of the girls returning, there are a lot of great things to come in 2014."
Track camp through community ed
The Hudson track and field staff, under the direction of Uchytil and Holum, will be holding a summer track camp through Community Education the last week in June. See the Community Education link on the Hudson District web page for more information.


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Of course there's no competition in comps that sell off playing fields to build fitness suites
Sport can change lives, said the Prime Minister yesterday, in that annoying way he has of stating the blindingly obvious as if it were a sudden and brilliant revelation, disclosed to him alone.
Thanks, Dave but even street kids dribbling footballs on the beaches of Brazil know that application and dedication to sport can be one sure way up onto the ladder of life.
Mr Cameron was bemoaning the disproportionate number of Team GB Olympic athletes who were educated in fee-paying schools and lamenting the number of top sportsmen from less well-off backgrounds.
Imbalance: David Cameron used a speech at the Team GB base in Loughborough to bemoan how few athletes were from state-school backgrounds
Leaving aside the irony of a tennis-playing Old Etonian complaining about a general lack of playing fields for hoi polloi, the Prime Minister did not really touch upon the real reason that so few state school pupils are motivated to take up sport and to train to elite levels.
We have seen no let-up in the flogging-off of state school sports fields and the conversion of traditional gyms into fitness suites for less raucous activities such as jazz dance and aerobics. Equally, if not more damaging, has been the simultaneous and relentless erosion of any lingering idea that competition is good; that in sport, as in life, there must be winners and there must be losers. Sadly, this is simply not acceptable any more in our 'all must have prizes', politically correct, education system.
Conversely, the competitive spirit is alive and kicking in the fee-paying sector. It is one of the main reasons that many parents make sacrifices to pay what are, by any criteria, exorbitant and extortionate fees. Without competition, there is precious little incentive to strive to be the best. It's a bit like the high jump. If you don't raise the bar, how will you ever know if you can clear it successfully?
At most public schools, pupils still spend several hours most afternoons out on the playing field in all weathers without exception, learning the relevant skills for a variety of team sports, from relatively genteel cricket, to rough and tumble rugby and lacrosse. The handball game of Fives, devised at Mr Cameron's old school Eton, is well known for its speed and violence.
Increasingly, only fee-paying schools offer competitive team sports like cricket
Most private schools still maintain a system which segregates pupils into separate, and rival, houses and the opportunity to represent your house on sports day is still a coveted prize, guaranteed to shower even the shyest or geekiest pupil with kudos, honour and, hopefully, eventual glory for his or her house or team.
Even the world's most famous public school boy, Harry Potter, does not gain the acceptance and approval of his Hogwarts peers until he is chosen as the seeker for the Gryffindor quidditch team.
More from Dominique Jackson for the Daily Mail...
- Keeping debt problems secret won't cure them. We need to strip away the shame around financial struggles 28/08/12
- Don't just poke me! The way we make friends may be changing but the nature of friendship should not 10/08/12
- The Paralympics will show us just how much disabled people can achieve, and shame despicable benefits cheats 31/07/12
- Twitter will play a significant and disproportionate role in the coverage of London 2012 24/07/12
- Hustling on the high street: Aggressive 'chuggers' are the unacceptable face of Big Charity 16/07/12
- Why our new legions of unemployed graduates need to adjust their expectations 04/07/12
- The courage of whistleblowers and why we should welcome the huge rise in care home complaints 25/06/12
- Once the world's most glamorous race meeting, Royal Ascot is now reduced to a tawdry spectacle of conspicuous consumption, boorish behaviour & questionable taste 19/06/12
- As Cheryl Cole wades into the gay marriage debate, why pop stars should stay well away from politics 15/06/12
I am all for encouraging young people to participate in sport, of any kind, and have done my fair share of coaching, eager as I was to pass on the passion and enthusiasm for sport which I only really encountered at university when I began, extremely nervously, rowing for my college boat club.
After years of concentrating almost solely on academic work and exam results, to my immense surprise, I was soon bitten by the bug. The exhilaration, of the fresh air, the exercise, the break from the books and the excitement of doing my bit for my team did as much for my education, I am sure, as many of those long hours in the library.
Encouraging kids to give sports a go, and not just at rowing, but at any sport at all, is vital to their health and development. It is a goal which seems to have faded over the last decade, as our young people have become surgically attached to their computers, their games consoles and their mobile phones, and become increasingly sedentary and obese to boot. It remains to be seen whether Education Secretary Michael Gove's new initiative for reinvigorated, lottery-funded, new networks of intra- and inter-schools competitions can stop this rot.
And yes, of course, it is the taking part that counts. But it is the winning that really makes a difference. Somehow I can't imagine one of my own personal heroes, Sir Steve Redgrave, ever getting into a boat, just casually hoping and aiming for that second-best silver or consolation bronze medal?


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If there is one thing I regretted not buying from the Spring/Summer 2016 collections is this Rosie Assoulin crochet jug bag. I had the opportunity to pre-order it but I was a bit hesitant of its practicality. I wish I didn't hesitate and went for it, because I've been looking for it for months now and it's sold out technically everywhere! It would have been the perfect match with my Ramadan caftans. Oh well, if you happen to know a place I could still find out, please do let me know!
Moral of this post: When you heart stops a beat at an accessory or a piece of clothing you really really like, go for it (provided that you have the means to splurge that it).


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Essential Guide
SOA tutorial: Trends, governance and the microservice impact
Where is SOA going? Is it being phased out or just getting a new look? For the time being, SOA is still at large, but technologies such as microservices are affecting its perceived usability and governance requirements.
SOA is certainly nothing new, but that doesn't mean that this architecture approach isn't experiencing change. Organizations are finding new, unique uses for this approach, such as combining it with real-time data viewing and analytics. The emerging popularity of microservices is creating questions surrounding the true nature of its relationship with SOA. And the changes and new pressures placed on SOA affects how organizations need to approach governance of this architecture.
As for those who aren't completely invested in SOA, the evolution of this approach certainly points to larger trends surrounding enterprise architecture as a whole. Everyone who is responsible for the management and maintenance of architectures within their enterprises would be well served to understand the changes that SOA is undergoing to gain a better grasp on today's architecture landscape.
This SOA tutorial contains a collection of advice, news and opinion pieces from our contributing experts who look at these developments and examine where SOA's future is really heading.
1SOA: Same, but different-
Exploring SOA trends
Is today's SOA the same as yesterday's SOA? Yes and no: While the fundamental principles of SOA have not shifted, it has been forced to keep up with the times as the internet of things, improved data analytics and other technology trends continue to gain momentum. Some even question the very name "service-oriented architecture."
This part of the SOA tutorial features expert views on the evolving role of SOA today, including its relationship with the connected-everything trend and its growing role in Air Force operations.
Can SOA keep pace with the connected-everything trend?
As the connected-everything trend moves forward, enterprise architects need to make sure their organizations keep up. Here's what to expect from SOA in the near future. Continue Reading
Air Force leverages SOA to support warfighter operations
The Air Force uses SOA to improve data sharing and track aircraft in real time. Michael Marek of Air Mobility Command explains what businesses can learn from their experience. Continue Reading
Have SOA principles been tainted by its name?
The principles of service-oriented architecture are so mainstream that this expert suggests that SOA could simply be called "architecture." Continue Reading
BPM and SOA: Better together?
Experts predict organizations that integrate data analytics technologies with business processes and enterprise architectures will gain a competitive advantage through the use of statistics-backed user and market information. Continue Reading
2How to train your SOA-
Applying GRC to SOA today
SOA has changed, and that means that some of the rules concerning its governance have changed too. However, it's essential to update your governance, risk and compliance (GRC) practices to align with modern technologies and methodologies while not forgoing the basic and fundamental tenants of SOA GRC.
This section of the SOA tutorial presents expert articles that discuss the various aspects of GRC for SOA. Read on to learn what needs to change, what shouldn't and what tools can help you keep everything under control.
At the heart of SOA governance, people matter
Governance is critical in IT, but practitioners often are wrapped up with the technical components; they forget about their people. Expert Steve Weissman explains further. Continue Reading
SOA and microservices call for a holistic GRC approach
Cloud applications and microservices have altered the traditional foundations of GRC. Tom Nolle explains why and describes a new approach for GRC. Continue Reading
SOA governance tools: Think automation and centralization
Take a look at SOA governance tools and how various vendor offerings stack up. Continue Reading
The SOA vs. microservices debate
As part of the crusade towards smaller and faster services, the microservices approach has shoved itself right into the enterprise architecture conversation. And some argue it's even pushing SOA out of the way.
Opinions may vary on microservices, but one thing is true: they exist, and this existence makes people question where the line between SOA and a microservices architecture really should be drawn.
This part of the SOA tutorial features pieces from our contributing experts that examine the evolving role of microservices and how that evolution affects enterprises' use of and attitudes towards SOA.
JBoss BPM middleware puts microservices on stage
The 2016 Red Hat Summit featured a presentation by architects in the financial area talking about their use of microservices. This is what they had to say. Continue Reading
Microservices: SOA 2.0 or just a fad?
Comparing SOA vs. microservices architecture, a veteran developer sees evidence that the latter is a fad. Even small businesses should consider SOA, he advises. Continue Reading
SOA vs. MVC vs. microservices
How new is the concept of microservices? Does it compare more closely with the principles of SOA or those of model-view-controller architecture? Chris Riley examines this topic. Continue Reading
Really, what's the difference between an SOA and microservices?
Everyone has a different viewpoint on SOA, but three key differences between SOA and microservice architectures can help you determine which is best for your enterprise. Continue Reading
4Test yourself-
A quiz on SOA vs. microservices
Want to see how well you understand the relationship between microservices and SOA? In this SOA tutorial section, test yourself with our quiz.Quiz time
5The SOA vocab-
Some important SOA terms
One of the best ways to stay on top of today's SOA-related trends is to stay up-to-date with the terminology. This part of the SOA tutorial lists some terms related to the changes SOA is undergoing.


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17 – 18 November 2018 -
The Beach House Hotel Hervey Bay 100 is a long course triathlon consisting of a two kilometre swim, 80 kilometre bike and 18 kilometre run. It takes place along the beautiful foreshore of the protected waters of Hervey Bay and is run by the Hervey Bay Triathlon Club.
They have a great lineup of events across the weekend this year, including their Super Saturday events, which consist of their 'Have a crack tri and children's aquathlon and triathlon events. They host the Barge2Beach ocean swimming event on the Saturday of race weekend also.
Note: Information on listed products and services are provided by the operator and were correct at the time of publishing. Rates are indicative based on the minimum and maximum available prices of products and services. Please visit the operator's website for further information. All prices quoted are in Australian dollars (AUD).


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Art McCoy, who is currently on paid administrative leave from his job as superintendent of the Ferguson-Florissant School District, is in the running for the position 0f president of Harris-Stowe State University, St. Louis Public Radio and the Beacon has learned.
Asked about his candidacy for the job, McCoy said in an interview he did not want to discuss it while his status in Ferguson-Florissant remains unclear. But he did acknowledge that he had been asked by several people to consider the Harris-Stowe job, and he agreed to join the search pool.
McCoy had been nominated to serve on the Board of Regents of the university, but his name was never confirmed by the Missouri Senate as required. He has been removed from the regents' page of the university's website, and a spokeswoman for the school confirmed he is no longer a member of the board.
Michael Holmes, head of the search process, said in an interview that the pool of candidates to succeed Albert Walker as president has been winnowed down to about 10, and the remaining prospects are in the process of being interviewed. Constance Gully is serving as interim president until a permanent replacement is found.
Holmes said the names of individual candidates will not be made public until the list is narrowed further.
McCoy was placed on administrative leave by Ferguson-Florissant in November by a vote of 6-1. The district did not give specific reasons for the move, saying only that there were "differences in focus and philosophy" between him and the school board. Board members have not gotten any more specific about the reasons for his being put on leave, but they have said they are not racial and are not connected to McCoy's active recruitment of students transferring from unaccredited Normandy and Riverview Gardens school districts.
The move brought strong reaction from the public in support of McCoy, who is African-American in a district whose student body is 78 percent black. No members of the board are black.
Several months before being placed on leave, McCoy got an extension of his contract to serve as superintendent in Ferguson-Florissant through the end of the 2015-16 school year. He continues to collect his salary of $217,644 a year while his leave continues.
The board, which brought formal charges against McCoy that were not made public, was originally scheduled to hear testimony on those charges this week in a closed hearing. But that hearing was postponed until March 12 and 13.
Two of the six members of the Ferguson-Florissant board who voted to put McCoy on leave are running for re-election in April; a third decided against seeking a new term on the board. A slate of candidate favoring McCoy's return as superintendent is challenging the incumbents.
At a ceremony last weekend honoring Rosa Parks, McCoy told a gathering at the Old Courthouse that her life was changed by one event, the death of Emmett Till. He then asked the audience:
"Who's your Emmett Till?"
At that ceremony, he declined to answer questions about his situation at Ferguson-Florissant, but he did say:
"I'm not afraid of the allegations, and the comments and the conversations because those who have touched somebody, know somebody. Those who I've worked with know a person, so that the accusations and things that are said are just like noise that blow away in the wind."


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Current Innovation Fund Programs
Each year the Innovation Fund receives proposals from BHS faculty and staff for new program and course ideas. Current programs are those that have been accepted and are in the three year testing period. Click on a photo above or a program below to get more information.
Racial Awareness Seminar (launched school year 2016-2017) — A year-long co-taught sophomore year Social Studies elective that explores the complexities of race within our national, local and high school communities. This seminar-style class is designed to foster students' capacity to reflect on and speak effectively about racial identity, and to create a learning community that embraces and is empowered by the rich diversity of identities and perspectives at BHS.
Engineering Innovation and Design (launched school year 2016-2017) — Currently in its planning phase, this year-long Engineering/Visual Arts course will integrate the principles of engineering and aesthetics in order to allow students to move beyond 2-D drafting into the creation of real (3-D) products that are functional and aesthetically pleasing. The program leaders aim to create a "makerspace" at BHS and to revamp the BHS engineering pathway.
Film as History/History as Film (launched school year 2016-2017) — A year-long Social Studies/Visual Arts co-taught course that explores how history is documented in written form and documentary film, helping students maneuver both word and image to be truly effective communicators in the 21st century.
The Mindfulness Initiative (launched school year 2015-2016) — A school-wide initiative that integrates strategies for managing stress and building resiliency, transforming BHS into a healthier, less stressful place to learn and work.
Innovation Fellow (launched school year 2015-2016) — The Fellow is a BHS faculty member serving as a catalyst for innovation in the BHS community, sparking interdisciplinary conversation and collaboration within the school and supporting innovative projects and ideas at BHS.
EPIC (launched school year 2015-2016) — The Experiential, Project-based, Innovative Capstone program offers seniors a new way to take charge of their learning by providing a high-quality, hands-on, project-based experience centered around their own interests.
"This course got me interested in the kinds of math I used to like, but had let fall by the wayside in recent years, like game theory and problem solving. I really loved getting to see both the practical aspects of math and the more fun, creative aspects. I also learned a lot about the role of women in math history through my final project. I'm really glad I took PMM because it proved what my math teachers had been saying for years — math is all around us."Nina Goodheart '14


text: Colombian Companies Face New Compliance Challenges as Nation Ascends to World Economic Stage Ronald I. Meltzer, Brent J. Gurney, David M. Horn, Sarah Ganslein When OFAC added Colombian sports franchise Envigado Fútbol Club to its sanctions list in June 2014,1 the news conjured up echoes of past dark days of "narco-fútbol," when the tentacles of organized crime touched the country's business and social institutions at all levels. In a broader context, perhaps the most striking aspect of the Envigado designation was its diminishing importance amid the new array of compliance imperatives facing Colombian companies in a rapidly changing global environment. Trade compliance is quickly becoming not just a necessity but also a big plus factor that can work in Colombia's favor: a strong reputation for trade compliance and effective internal controls can provide an important competitive advantage for Colombian companies in the global marketplace. Over the last decade, Colombia has made great strides toward shaking off the shadows of an era marked by corruption and violent internal conflict. By 2014, Colombia overtook Argentina to become Latin America's third-largest economy.2 And, with the country's marked advances toward a peace agreement and a growing international economic presence, the relevance of U.S. export control and sanctions requirements for Colombian companies has changed: it has shifted from narrow concerns about being named as OFAC targets to a larger perspective that regards trade compliance as a key business principle to enhance competitive advantage and to expand opportunities for continued growth. During this same period, U.S. sanctions and export controls also have undergone significant change. As Colombia emerges as an economic force, and begins a new phase in its trade partnership with the United States, Colombian businesses must address requirements of trade compliance that extend far beyond the realm of punitive economic sanctions, which were first imposed by OFAC's predecessor, the Treasury Department's Office of Foreign Funds Control (FCC), as part of the U.S. wartime effort in the 1940s. In the current environment, trade compliance is based on various, overlapping regulatory requirements that present as many opportunities for competitive gain as they do risks for the imposition of penalties and business harm. The History of US Strategic Trade Controls To understand the current U.S. sanctions and export controls regime, it is instructive to look back at the phases of its development and the competing domestic and global pressures that have shaped the compliance and enforcement landscape we know today. After blocking the Axis powers' financial assets during World War II, the FCC became the Office of Foreign Assets Control (OFAC) during the Korean War, claiming its long-term role as the U.S. government's primary instrument of economic warfare. The U.S.-Colombia political and trade relationship was born during the same era, when, post-WWII, the United States became Colombia's primary market for exports, and Colombian soldiers fought alongside U.S. troops in the Korean War under the United Nations banner. wilmerhale.com © 2015 Wilmer Cutler Pickering Hale and Dorr llp | 1 Ronald I. Meltzer +1 202 663 6389 firstname.lastname@example.com Brent J. Gurney +1 202 663 6525 firstname.lastname@example.com David M. Horn +1 202 663 6749 firstname.lastname@example.com Sarah Ganslein +1 202 663 6441 firstname.lastname@example.com In the more-than 60 years since—a period during which Colombia was to a large extent diverted from the world stage by a four-sided internal conflict involving drug cartels, right-wing paramilitaries, the leftist Revolutionary Armed Forces of Colombia (FARC), and government forces3 —the U.S. sanctions regime has seen many incarnations. With the onset of the Cold War, U.S. sanctions authorized under the Trading with the Enemy Act (TWEA)4 expanded into trade embargoes designed to restrict Soviet bloc access to sensitive technology. These embargoes were comprehensive in scope, broadly prohibiting U.S. persons, companies and foreign subsidiaries from doing any business at all with the embargoed countries. Penalties, however, were low and enforcement minimal. The late 1970s brought a fresh spate of legislation, some of which sought to narrow and tailor the scope of U.S. economic tools of statecraft. The International Emergency Economic Powers Act of 1977 (IEEPA)5 clarified and restricted presidential power to impose sanctions, limiting the competitive disadvantage to U.S. companies posed by broad unilateral sanctions and specifying conditions for the continued declaration of national security emergencies, which were the statutory bases for ongoing OFAC action. In addition, the Export Administration Act of 1979 (EAA)6 invested the U.S. Department of Commerce's Bureau of Industry and Security with the authority to administer the Export Administration Regulations (EAR), separate from Treasury's OFAC. The 1976 enactment of the International Traffic in Arms Regulations (ITAR), administered by the Department of State, and 1977's Foreign Corrupt Practices Act (FCPA), which expanded the Department of Justice's extraterritorial reach, were also part of the shift to a constellation of related regulations affecting a broad range of transactions involving the United States. In 1995, President Clinton issued an executive order under IEEPA prohibiting transactions with narcotics traffickers,7 and OFAC implemented its narcotics sanctions program. By 2006, OFAC's SDN list expanded to include more than 500 companies and 800 individuals affiliated with Colombia's Cali, North Valle, and North Coast drug cartels,8 and was the primary sanctions tool governing U.S. commerce with Colombia. These targeted measures reflected an underlying trend of using economic sanctions to further various sets of U.S. foreign policy objectives, including efforts to combat narcotics trafficking. The attacks of 9/11 and the growth of renewed tensions with Iran ushered in a "sanctions revolution,"9 as the United States implemented a new wave of market restrictions, penalties and terrorist finance measures to address growing concerns about international terrorism. These steps were augmented with efforts to gain multilateral support for sanctions against Iran and terrorist groups, as U.S. policymakers recognized the limited effectiveness and collateral harm of unilateral action. As the new millennium advanced, regulatory scrutiny zeroed in on global flows of capital being illegally funneled through the U.S. financial system by and for the benefit of sanctioned countries and entities. In response, the U.S. government stepped up enforcement against foreign financial institutions with correspondent banking relationships or operations in the United States. Major prosecutions of banks such as ABN AMRO, Lloyds and Credit Suisse, with fines reaching the hundreds of millions of dollars, punctuated this trend and elevated sanctions risks to a higher level than ever before. During this same period, the IEEPA Enhancement Act of 200710 increased penalties for sanctions violations to the greater of (a) $250,000, or (b) two times the value of the transaction. This legislation also expanded the extraterritorial jurisdiction of U.S. sanctions by making it unlawful for any person to cause or attempt to cause a U.S. person to commit a violation of U.S. sanctions. Faced with potential legal liability, business disruption and reputational harm, many foreign financial institutions and companies chose to pursue a "de-risking strategy," stepping away from transactions that bear a heightened sanctions risk. wilmerhale.com © 2015 Wilmer Cutler Pickering Hale and Dorr llp | 2 The trend of extraterritorial application of U.S. trade compliance has continued an upward swing in recent years. For example, since 2012, the United States has imposed secondary sanctions against foreign entities that do business with Iran in critical sectors (though such secondary sanctions will be lifted as part of the recent Iran nuclear deal), and more recently U.S. sanctions and export restrictions imposed in response to Russian incursions into Ukraine also have had an intended extraterritorial dimension. The same is true for U.S. enforcement actions, as more and more non-U.S. persons are the targets of civil and criminal penalties for activities involving the unauthorized re-export of U.S. goods and services outside the United States. The Current Sanctions and Export Control Climate Colombia's emergence as a major economic force, and its rising prominence as a trade partner with the United States, comes at a time when the U.S. has more than two dozen sanctions programs in place,11 and is pursuing extraterritorial enforcement with continued zeal. Hundreds of names have been removed from OFAC's SDN list in recent years,12 as narcotics trafficking has receded in relevance to the country's business community and to dealings with the United States in an era of expanding peace and prosperity. Current trade compliance imperatives for Colombian companies stem instead from the complex regulatory regimes governing U.S. financial and commercial transactions. These requirements arise from the rules imposed by various U.S. government agencies (i.e., not just OFAC, but also the maze of transaction and export restrictions from the U.S. State, Justice and Commerce Departments)— each with their own respective mandates, procedures and areas of authorization. These types of trade compliance requirements can change quickly, as new U.S. executive orders and implementing regulations are established in response to ongoing geopolitical exigencies. In this environment, it is critical for companies to monitor developments, assess relevant risks and put into place proper internal controls to maintain trade compliance. A failure to do so not only means possible enforcement penalties but also lost business opportunities. As Colombia becomes an increasingly attractive target for foreign investment, and Colombian businesses become enmeshed in ever more complex global distribution and supply chains—with more counterparties and more jurisdictions presenting varying levels of risk—these touch points are likely to trigger higher trade compliance obligations. In addition to the necessity of maintaining their own internal controls, Colombian companies are now more dependent upon the compliance of others. Trade compliance requirements are of particular relevance to companies that import, re-export or rely on the incorporation of U.S.-origin goods, software or technology in the development of their own products, or that partner with U.S. original equipment manufacturers, exporters or service providers. Ongoing compliance responsibilities are also likely to weigh more heavily on companies operating in high-risk sectors, such as defense, financial services, technology and energy—and they also extend to other areas of operation that make or incorporate "dual use" items. In addition, maintaining adequate trade compliance is critical for transactions that present a financial nexus to the United States—a connection that is often unavoidable in a world where so many dealings are U.S.-dollar denominated. In the current sanctions climate, financial services companies occupy a particularly fraught place. Often it is assumed that such firms are better positioned than the regulators themselves to know where illicit activity occurs or may ensue, so that—like it or not—financial institutions have been effectively wilmerhale.com © 2015 Wilmer Cutler Pickering Hale and Dorr llp | 3 "deputized" to serve on the front lines of compliance. Any bank or other financial institution with branches, correspondent accounts, or other banking relationships in the United States or with U.S. banks, or those exposed to global financial markets, is responsible for maintaining stringent anti– money laundering and sanction compliance controls. Compliance lapses can bring stiff penalties, as seen in the May 2015 BNP Paribas case, which resulted in an order for the bank to forfeit $8.83 billion, pay a $140 million fine, and strengthen its compliance policies and procedures.13 But it is not just the risk of reputational harm and financial penalties that should spur Colombian companies and financial institutions to embrace compliance. Rather, trade compliance is rapidly becoming a competitive differentiator, which can work to Colombia's significant advantage in developing new international business opportunities. A strong commitment to trade compliance and effective internal controls can be critical for Colombian companies in winning the confidence of investors and counterparties, serving as a catalyst for growth and demonstrating a new readiness to become key players on the global economic stage. 1 Press release, U.S. Department of the Treasury, "Treasury Designates the Financial Core and Support Network of Colombian Criminal Group La Oficina de Envigado," Nov. 19, 2014, http://www.treasury.gov/press-center/press-releases/Pages/jl9705.aspx. 2 Eleanor Wragg, "The birth of a new Colombia," The Report Company (May 2015), http://www.the-report.net/colombia/may2015/1238-thebirth-of-a-new-colombia. 3 Ed Vulliamy, "Colombia: is the end in sight to the world's longest war?", The Guardian (March 15, 2015), http://www.theguardian.com/ world/2015/mar/15/colombia-end-in-sight-longest-running-conflict. 4 50 U.S.C. App. §§ 1—44 (2012). 5 50 U.S.C. Chapter 35 (2012). 6 Pub. L. No. 96-72, 93 Stat. 503 (1979). 7 Executive Order 12978, Blocking Assets and Prohibiting Transactions With Significant Narcotics Traffickers, Oct. 24, 1995, http://www. treasury.gov/resource-center/sanctions/Documents/12978.pdf. 8 Office of Foreign Assets Control, Impact Report: Economic Sanctions Against Columbian Drug Cartels (Mar. 2007), p. 2, http://www.treasury.gov/ resource-center/sanctions/Documents/narco_impact_report_05042007.pdf. 9 Jennifer M. Harris, The Key to U.S. Sanctions Happiness? A Short National Memory, Lawfare Blog (Nov. 2, 2014, 10:00 AM), https://www. lawfareblog.com/foreign-policy-essay-key-us-sanctions-happiness-short-national-memory. 10 50 U.S.C. § 1705 (2012). 11 U.S. Department of the Treasury, Resource Center, Sanctions Programs and Country Information, http://www.treasury.gov/resource-center/ sanctions/Programs/Pages/Programs.aspx (last visited Sept. 25, 2015). 12 Press Release, U.S. Department of the Treasury, "Treasury Lifts Sanctions on the Defunct Colombian Business Empire lied by the Rodriguez Orejuela Family," June 19, 2014, http://www.treasury.gov/press-center/press-releases/Pages/jl2436.aspx. 13 Press Release, U.S. Department of Justice, "BNP Paribas Sentenced for Conspiring to Violate the International Emergency Economic Powers Act and the Trading with the Enemy Act," May 1, 2015, http://www.justice.gov/opa/pr/bnp-paribas-sentenced-conspiring-violateinternational-emergency-economic-powers-act-and. wilmerhale.com © 2015 Wilmer Cutler Pickering Hale and Dorr llp | 4 Wilmer Cutler Pickering Hale and Dorr llp is a Delaware limited liability partnership. WilmerHale principal law offices: 60 State Street, Boston, Massachusetts 02109, +1 617 526 6000; 1875 Pennsylvania Avenue, NW, Washington, DC 20006, +1 202 663 6000. Our United Kingdom offices are operated under a separate Delaware limited liability partnership of solicitors and registered foreign lawyers authorized and regulated by the Solicitors Regulation Authority (SRA No. 287488). Our professional rules can be found at www.sra.org.uk/solicitors/code-of-conduct.page. A list of partners and their professional qualifications is available for inspection at our UK offices. In Beijing, we are registered to operate as a Foreign Law Firm Representative Office. This material is for general informational purposes only and does not represent our advice as to any particular set of facts; nor does it represent any undertaking to keep recipients advised of all legal developments. Prior results do not guarantee a similar outcome.


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Learning to play the guitar has never been easier with this 14 free guitar lessons course. After signing up for the free email course a guitar lesson will arrive in your inbox every 2 to 3 days. Check out the screenshot samples of some of the detailed guitar lessons below.
Following the guitar lessons in this course you will learn the essential skills to be able to play the guitar:
- how to play open string chords
- how to strum chords and strumming patterns
- how to play arpeggios
- how to play scales and use them in songs to create melodies
- the structure of the 12 bar blues and how it relates to rock n roll
- lead guitar techniques
- how to improvise with scales
These lessons are all samples from the 5 star rated book Learning to Play The Guitar – An Absolute Beginner's Guide available on Amazon.com. This book is now also be downloaded directly from this site featuring 3 bonus lessons which are only available here.
Amazon 5 Star Reviews "Excellent Guitar Guide From a Talented Teacher" – LA
"All it takes is desire, discipline, and this book, to learn to play the guitar" – Robin Landry
"More than a book – an excellent multi-media teaching system" – Mike Tarrani
The 14 free guitar lessons cover the following topics to get you playing the guitar:
- Guitar Lesson 1 – The Guitar, Accessories, Notes & Picking
- Guitar Lesson 2 – A D & E Major Chords
- Guitar Lesson 3 – G & E Minor Chords, Strumming & Rhythms
- Guitar Lesson 4 – G C & D Major Chords
- Guitar Lesson 5 – The "Down Down Up Up Down Up" Strumming Pattern & 2 More Chords
- Guitar Lesson 6 – How To Use A Capo
- Guitar Lesson 7 – Power Chords
- Guitar Lesson 8 – Arpeggios
- Guitar Lesson 9 – Major Scales & Key Signatures
- Guitar Lesson 10 – How To Use The Major Scales
- Guitar Lesson 11 – The Minor Pentatonic Scale
- Guitar Lesson 12 – Blues & Rock n Roll – Rhythm Guitar
- Guitar Lesson 13 – Blues & Rock n Roll – Lead Guitar
- Guitar Lesson 14 – Improvising
Learning To Play The Guitar – An Absolute Beginners Guide is now also available directly from this site. The eBook can be purchased for $17US from this site. The book is in PDF format and features links to all the audio and video lesson content just like the Amazon Kindle version. It also now features 3 bonus lessons only exclusively available from this site. If for any reason you are unhappy with the eBook I offer a full, no questions asked, 30 day money back guarantee.