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The Legal 500 Hall of Fame highlights individuals who have received constant praise by their clients for continued excellence. The Hall of Fame highlights, to clients, the law firm partners who are at the pinnacle of the profession. In the United Kingdon, the criteria for entry is to have been recognised by The Legal 500 as one of the elite leading lawyers for eight years. These partners are highlighted below and throughout the editorial.
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United Kingdom > North West > TMT (technology, media and telecoms) > Law firm and leading lawyer rankings
IT and telecoms
Index of tables
IT and telecoms
- Addleshaw Goddard (Manchester)
- DLA Piper UK LLP (Manchester, Liverpool)
- DWF (Liverpool, Manchester)
- Brabners LLP (Liverpool, Manchester, Preston)
- Gateley Plc (Manchester)
Pannone Corporate LLP(Manchester)
- Pinsent Masons LLP (Manchester)
- TLT (Manchester)
- Weightmans LLP (Liverpool)
- Clarke Willmott LLP (Manchester)
- DAC Beachcroft LLP (Manchester)
- Eversheds Sutherland (International) LLP (Manchester)
- Fieldfisher (Manchester)
- Hill Dickinson LLP (Liverpool, Manchester)
- Kuit Steinart Levy LLP (Manchester)
- Mills & Reeve LLP (Manchester)
- Myerson Solicitors LLP (Altrincham)
Hall of Fame
Leading individuals
- Paul Bentham - Addleshaw Goddard
- Lee Brierley - DLA Piper UK LLP
- Peter Budd - Gateley Plc
- David Gardner - TLT
- Samantha Livesey - Pinsent Masons LLP
- James Lonsdale - DWF
- Rob Sheldon - Fieldfisher
- Andrew Whalley - DWF
- Nik White - Brabners LLP
- Stephen Wright - DLA Piper UK LLP
Next generation lawyers
Find out which law firms are representing which IT and telecoms clients in North West using The Legal 500's new comprehensive database of law firm/client relationships. Instantly search over 925,000 relationships, including over 83,000 Fortune 500, 46,000 FTSE350 and 13,000 DAX 30 relationships globally. Access is free for in-house lawyers, and by subscription for law firms. For more information, contact firstname.lastname@example.com.
The 'excellent' Paul Bentham at Addleshaw Goddard has extensive experience of advising both private and public sector clients on major systems implementations and outsourcing projects, ERP implementations, cloud solutions and ICT outsourcing. Phil McGough is described as a 'rising star' and James Whittaker, who heads the firm's national technology and outsourcing practice, is also well regarded. Whittaker regularly assists large listed companies on IT, telecoms and technology solutions procurement matters. The team is renowned for its purchaser-focused advice in both the public and private sectors and for its involvement in some of the most high-profile, high-value IT projects, in addition to its cloud expertise. It is continuing to advise Co-op on various contractual matters relating to its agreement with IBM to build an integrated insurance platform, and is defending Diageo in a claim by SAP (UK) for alleged breach of contract and potential copyright infringement over additional software licensing fees amounting to £55m. Other clients include British Airways and Associated British Foods.
The 'very commercially aware and responsive' team at DLA Piper UK LLP provides 'robust and practical advice'. The team includes a number of 'highly intelligent and dedicated individuals', including the 'extremely bright' Lee Brierley. For outsourcing matters Stephen Wright is 'very strong and exceptionally experienced at delivering the most complex IT projects'. The 'talented' Sarah Bell advises public and private sectors clients on IT procurements and is also recommended alongside Peter Brook and senior associate Paddy Dwyer, who has been advising on multiple complex IT deals. The practice advises blue-chip domestic and international clients on various matters including cloud computing, complex IT and business process outsourcing and insourcing, ERP/CRM procurement, and Agile procurements. The group advised Conviviality on its procurement of an Oracle J D Edwards ERP Solution and warehouse management system. The team also continues to advise on the SEFT project, a DfT-funded programme to deliver smart ticketing infrastructure and products to the rail network surrounding London. Other major clients include Next and Biffa Group.
DWF fields a team that is 'particularly strong on client care and provides tailored and client-focused advice'. The 'excellent' James Lonsdale is praised for providing advice that is 'on a par with the Magic Circle'. Craig Chaplin 'very quickly gets to the heart of complex matters; he has an enviable ability to co-ordinate teams to ensure that the most efficient and effective course of action is taken'. Andrew Whalley's clients range from SMEs to large multinationals. The team has been instructed by Manchester United to review its IT contracts which involves the review of 137 contracts. In other highlights it advised a major company on its supply to utility companies of software and a managed service in relation to smart metering. Other key clients include Expedia and Serco.
Brabners LLP provides a 'very responsive and proactive service; it is happy to go the extra mile when needed and provides a very realistic, pragmatic and solutions-driven approach that takes into account all the relevant commercial issues'. The 'very reliable' Nik White garners praise for his 'no-nonsense, professional and knowledgeable' approach and his 'great attention to detail'. Matt Brown is able to 'translate the legals into understandable business language'. Its client base includes businesses specialising in biometric technology, commodity trading software and technology systems for financial market data, in addition to notable expertise acting for companies operating in the computer software games industry. It has been advising the Wayne Rooney Foundation on a range of matters in connection with Wayne Rooney's testimonial year. It also advised Chase de Vere IFA Group on an IT system upgrade, which involved a variety of business-critical software packages.
Peter Budd at Gateley Plc is 'extremely bright, efficient and thoroughly understands the tech sector'. He is adept at handling all aspects of non-contentious IT work, especially those relating to data flows, cloud computing and large-scale IT procurements. He has particular expertise in financial services and regularly advises on various regulatory matters as well as major issues surrounding data protection and e-commerce.
The 'responsive and proactive' team at Pannone Corporate LLP is headed by the 'hardworking, technically excellent and motivated' Amy Chandler. Clients say that they have 'absolute trust and faith in Amy and the firm to look after our best interests'. The 'commercial' Victoria Dolan is recommended and associate Rebecca Lunney is praised for her 'clear and easy-to-follow advice'. The practice advises on a wide range of IT contracts and disputes involving IT development agreements, software licences, IT support/maintenance agreements and hosting agreements. It also routinely advises on complex data protection issues and provides support on corporate transactions. Highlights included advising Carm Productions on a new virtual Grand National racing game and TV show, and assisting Prettylittlething.com on various contractual matters. Other clients include Boohoo.com, Brother International Europe, Steamhaus and new client Pets at Home.
Pinsent Masons LLP has an 'excellent, very responsive and pragmatic team' that is 'always one step ahead on each transaction'. Samantha Livesey is 'very knowledgeable' and legal director Claire Edwards has 'the knack of making complex matters sound simple, which allows her clients to focus on the commercials'. It is adept at running major technology projects and has a strong digital and online practice. The team has also been advising both private and public sector clients on how to respond to cybersecurity breaches. Highlights included acting for Celtic Football Club on a number of key IT contracts and mobile application procurements, and advising on the telecoms acquisition by Metronet (backed by Livingbridge private equity) of M247 Limited (an internet infrastructure and web hosting provider).
TLT's 'team works very well together to provide a truly joined-up service'. The 'extremely thorough' David Gardner has 'great attention to detail' and Stuart Campbell is a 'very capable tech lawyer who is immensely experienced'. The team is regularly involved in outsourcing, software development, systems integration and other issues such as cloud technology. It has particular expertise in financial services, retail and the public sectors. The team acted for the sole owner of Giacom, a national provider of cloud-based solutions, in a major sale and investment transaction with Lloyds Development Capital. Other clients include a national clearing bank and Bridge Accelerator Limited.
Sean Crotty at Weightmans LLP advises high-profile clients in the private and public sector including Motor Insurers' Bureau and Derbyshire County Council. The team advised Playground Games on a multimillion-pound video game development, and Gary Jones led the advice on the implementation of a software as a service agreement enabling its client (The University Caterers Organisation) to purchase catering supplies from a vast number of suppliers in the UK through an online procurement portal.
Susan Hall at Clarke Willmott LLP is praised for her 'very good technical knowledge, which endears her to clients who feel that she speaks their language'. Senior associate Andrew Stone is also singled out for his technical knowledge and his 'attention to detail'. Hall advises a wide range of clients from government departments to universities and multinationals on major ICT agreements and technology disputes. Her particular strengths lie in data security and data protection as well as legal issues surrounding social media. Highlights included acting for Pentest in its disposal to Secarma. Pentest is a major provider of cyber security and penetration testing services to blue chip commercial and public sector clients.
The 'very knowledgeable, pragmatic and commercial 'Harald Loeffler at DAC Beachcroft LLP is 'able to summarise complex issues and get to the root of the problem quickly'. Jan Levinson is also recommended for his contentious work on IT and outsourcing disputes. The team acts for software suppliers including Allscripts IT Healthcare, EMIS Health Secondary Care and Bullhorn International, and advised The Valuation Tribunal Service on all aspects of its procurement and contracting for its primary software application.
Tom Bridgford is recommended at Eversheds Sutherland (International) LLP, which was joined by Nick Stubbs from Ward Hadaway. Bridgford has particular expertise in IT procurement and outsourcing projects. His strengths lie in sectors as diverse as technology, franchising, chemicals and hotels/leisure. The team advises on the full spectrum of technology contracts including outsourcings, cloud computing, agile software development agreements and systems supply/integration agreements. Highlights included advising Jerrold Holdings on the drafting and negotiation of an agreement with Mando Group for the supply of consultancy services and software development and the production of digital auction finance services.
Fieldfisher is a 'firm with a real can-do attitude that delivers an outstanding service with a high degree of business pragmatism and responsiveness'. The 'solutions-driven and proactive' Rob Sheldon 'provides very clear and practical advice and is also extraordinarily good at complicated commercial projects'. He is recommended for his work on IT and outsourcing projects and frequently advises clients on their compliance with privacy law. He is skilled at advising customers and suppliers from a range of sectors such as financial services, insurance and retail. The 'knowledgeable and experienced'Sam Jardine has the 'ability to see a problem from her clients' commercial angle'. He has particular expertise in outsourcings and software-related agreements. Associate Liam Corrigan 'cuts to the root of the problem and then suggests practical solutions that work'. The 'commercial team' is experienced across a variety of sectors such as retail, financial services and energy and counts the Department for Transport, Fortnum & Mason and Laterooms.com as clients.
The 'very practical' Mark Fitzgibbon is recommended at Hill Dickinson LLP, which was joined by Paul Walsh, who specialises in IT and telecoms disputes, from DLA Piper UK LLP. Walsh advises clients on all aspects of claims for breach of contract arising from the termination of contracts and telecoms disputes. The group advises on a wide range of IT matters, from IT procurements to software and hardware contracts, as well as handling IT audits, data protection and freedom of information issues. It is assisting Trinity Mirror Group in the spin out of its digital arm businesses.
Kuit Steinart Levy LLP acts for key suppliers and a wide range of customers. The non-contentious team is led by Martin Lewis, who has significant experience acting for FTSE 100 companies, high street retailers and NHS Trusts. The contentious team is headed by Ian Morris with support from Damian Bailey. They have advised on a number of high-value software and database disputes. Other highlights included advising Fanatics (International) on various data protection content issues and, in a multi-jurisdictional matter, providing Cloudfactory with various contractual, data protection and IT strategic advice.
Paul Knight leads the team at Mills & Reeve LLP following his relocation from the firm's Cambridge office. He 'listens well, is able to drill down to the salient points and then can provide clients with the service they need rather than what they think they need'. Knight has particular expertise in software licensing and development in addition to data security, with a focus on the educstion and financial services sectors; his clients include the British Council, Higher Education Academy and Crowdsurfer Limited. The firm primarily acts on the purchaser side.
Key figures at Myerson Solicitors LLP include newly promoted partner Carla Murray, who is 'exceptional' and has a 'keen eye for identifying the potential pitfalls in proposed contracts'. The team has 'proved to be an invaluable partner in assisting in a wide range of commercial contracts by providing a comprehensive and first-rate service'. It advises a range of clients form various industries and has particular experience in licensing software solutions to FCA-regulated sectors (such as insurance and banking). It advised Atlantic Commerce Solutions (a tech start-up that provides online marketplace management services) on the drafting of a set of standard terms and conditions, as well as on its data protection policy.
Intellectual property
Index of tables
Intellectual property
- Addleshaw Goddard (Manchester)
- Brabners LLP (Liverpool, Manchester, Preston)
- Clarke Willmott LLP (Manchester)
- DLA Piper UK LLP (Manchester, Liverpool)
- DWF (Liverpool, Manchester)
- Gateley Plc (Manchester)
- HGF Law (Manchester)
- Kuit Steinart Levy LLP (Manchester)
Pannone Corporate LLP(Manchester)
- Pinsent Masons LLP (Manchester)
- TLT (Manchester)
- DAC Beachcroft LLP (Manchester)
- Fieldfisher (Manchester)
- Hill Dickinson LLP (Liverpool, Manchester)
Jones Legal Limited(Manchester)
Shipley IP Ltd(Liverpool)
- Myerson Solicitors LLP (Altrincham)
- Manleys Solicitors (Chester)
Nexus Solicitors Limited(Manchester)
- Shoosmiths LLP (Manchester)
- Gorvins Solicitors (Stockport)
- MLP Law LLP (Altrincham)
- Taylors (Blackburn)
Hall of Fame
Leading individuals
- Colin Bell - Brabners LLP
- Paul Bentham - Addleshaw Goddard
Amy Chandler -
Pannone Corporate LLP
- Roy Crozier - Clarke Willmott LLP
Patricia Jones -
Jones Legal Limited
- Bill Lister - Fieldfisher
- Samantha Livesey - Pinsent Masons LLP
Melanie McGuirk -
Pannone Corporate LLP
- Jonathan Moakes - Gateley Plc
- Ian Morris - Kuit Steinart Levy LLP
- Graeme Orchison - TLT
- Nik White - Brabners LLP
Next generation lawyers
Sarah Bazaraa -
Pannone Corporate LLP
- Sarah Bazaraa -
Find out which law firms are representing which Intellectual property clients in North West using The Legal 500's new comprehensive database of law firm/client relationships. Instantly search over 925,000 relationships, including over 83,000 Fortune 500, 46,000 FTSE350 and 13,000 DAX 30 relationships globally. Access is free for in-house lawyers, and by subscription for law firms. For more information, contact firstname.lastname@example.com.
Addleshaw Goddard has a 'strong national IP practice that is efficient, methodical and knowledgeable'. Key figures include Paul Bentham, James Whittaker, managing associate Tim Carter (who is 'bright, attentive, helpful and sensible') and legal director Nick Rudgard, who provides a 'quick and efficient service'. The full-service practice provides contentious and non-contentious advice across a broad range of sectors including retail, financial services, transport, health and the public sector. It routinely manages the trade mark portfolios of household names such as Harrods, Home Retail Group (which includes Argos, Homebase and Habitat Retail), Liverpool Football Club and Moneysupermarket. Other key clients include the Clinigen Group, Diageo and Wolseley.
Brabners LLP has a specialist IP team that deals with contentious and non-contentious IP work as well as registered trade mark and design mark prosecution. It is also skilled at advising on online brand protection and infringement such as keyword infringement and domain name complaints. Colin Bell is a 'pleasure to work with' and Nik White provides a 'really great service'. The team is advising Melissa McCue trading as EBC Couture and Swim on the intellectual property rights in her products, including bringing claims against a number of infringers of her products.
Clarke Willmott LLP is praised for 'its good teamwork and for being responsive to its clients'. Roy Crozier is 'particularly excellent at brand protection and counterfeiting work'. He advises on all aspects of contentious and non-contentious intellectual property law and has acted for some of the best-known brands in domestic and international disputes. Also recommended are Susan Hall, who is 'experienced, calm, knowledgeable and very good with clients' and 'efficient' senior associate Andrew Stone, who is praised for his ability to 'fights his client's corner'. Hall has worked with a wide range of clients, from government departments and universities to multinationals, owner-managed businesses and start-ups, on complex IP matters. Clients of the 'superb team' include Fred Perry, Ugg Australia and new client Canon, which the practice assists with the protection, enforcement and exploitation of their intellectual property rights. In a major case the team advised BaByliss in a patent and design right infringement action that was brought in the Intellectual Property Enterprise Court relating to the client's award-winning 'Curl Secret' product.
DLA Piper UK LLP has a 'very experienced team that is particularly adept at advising international clients'. Lee Brierley and Peter Brook are key figures at the 'successful practice', which acts for key regional clients and overseas clients on a broad range of issues such as patent litigation and high-tech litigation and database rights. It acted for AO World in its challenge to a third party that sought to register a new 'AO' EU trade mark. The practice is also advising the Premier League on various matters such as the enforcement of copyright in audio-visual content against pubs showing broadcasts without appropriate licences.
The 'well-known and well-connected' Craig Chaplin at DWF is 'seriously good at IP law; we know that we can rely on him to deliver good results'. Other key figures of the 'responsive and efficient team' include James Lonsdale, Paul Attwood and Joel Heap, who spearheads the IP litigation practice. The team has specialist expertise in areas as diverse as industrial manufacturing, pharmaceutical and healthcare, and is particularly known for its work in other areas such as brand licensing. The team continues to advise British Cycling on an array of complex IP and sponsorship matters. Other clients include Wm Morrison Supermarkets, Fix8 Group, Burton Biscuits and James Cropper.
The 'well-established' team at Gateley Plc is headed by the 'very well thought of' Jonathan Moakes, is praised for his 'very wide range of experience and excellent technical expertise'. He is known as an excellent IP litigator and for his expertise in dealing with life sciences and technology matters. Other key figures include John Burns, whose main areas of expertise lie in intellectual property exploitation, franchising and brand licensing; and 'excellent' legal director Robert Lye. The team acted for a number of members of the Giftware Association in infringement actions and acted for Pendle Metalwares in an action against Office Depot Limited (Viking Direct, which related to an infringement of unregistered UK and Community design rights in cigarette bin designs. Other significant clients include Hachette Book Group, JD Sports Fashion and Phoenix 7.
HGF Law's 'effective team' attracts praise for its ability to 'adapt to suit the clients' needs'. The 'practical and commercial' Anthony Gold, whose advise is 'always to the point', is recommended alongside Janet Knowles, an able transactional lawyer who is experienced in the life sciences industry and has also been working with educational institutions and their spin-out companies. In an illustration of its multi-jurisdictional expertise the team is acting in patent proceedings for an international manufacturing client in the Danish Maritime and Commercial Court. Other major clients include Halfords Group, Specsavers and Brooker Group.
Kuit Steinart Levy LLP has a 'very strong team based in Manchester', which is noted for having 'a depth of knowledge that is equivalent to a far larger firm whilst having the personal level of contact of a family firm'. It provides 'prompt, concise and commercial advice'. The 'tenacious, sensible and tactically astute' Ian Morris heads the team and 'will get the best commercial deal for the client'. He is assisted by the 'superb' Martin Lewis, newly promoted partner Claire Meyers, who is both 'knowledgeable and sound', and Yasmin Kalantari, who 'quickly gets to grips with often quite complex facts'. Bruce Jones joined from Hill Dickinson LLP. The team advises on both contentious and non-contentious IP law with a particular focus on complex litigation involving software and database protection, international trade mark litigation and licensing. In a high-profile matter the practice is advising Christine Kendall in her case against fashion house Alexander McQueen for alleged breach of copyright in relation to the Duchess of Cambridge's wedding dress. Other notable clients include CharacterWorld and Beauty Bay Limited.
Pannone Corporate LLP attracts praise for its 'professionalism, advice, service levels and response times, which are all excellent'. The 'extremely capable' Melanie McGuirk 'will pursue infringers and their legal representatives with a dogged determination to fully protect her clients' intellectual property rights; few other lawyers show such determination for their clients'. For non-contentious IP work the 'excellent' Amy Chandler 'delivers a great service'. At associate level Sarah Bazaraa has 'extensive knowledge of dispute resolution and always provides clear, concise and practical advice which is specifically tailored to her clients' needs'. The practice acts for clients in the fashion, consumer product, manufacturing, technology, bio-technology, software, IT and energy sectors. Highlights included advising Boohoo on its proposed bid to acquire NASTY Gal brand (which includes a substantial trade mark portfolio with trade marks in over 30 countries) and other intellectual property rights from US retailer Nasty Gal Inc for more than $20m. Other clients include Pets at Home and Iceland Foods.
Pinsent Masons LLP's team attracts praise for its 'concise and commercially focused' advice. The team is led by Samantha Livesey, an 'excellent communicator' who is 'extremely knowledgeable, personable and professional'. It has a strong digital and online practice with particular expertise in sport, retail and consumer brands. Clients include the Jockey Club, Silentnight and the English Football League. It is also recommended for its data protection advisory work. The team advised Monster Energy Europe on a 41-jurisdiction sales promotion relating to the latest release of the Call of Duty computer game, where consumers could redeem free in-game content from codes printed under ring-pulls on promotional Monster Energy drink cans.
Key figures at TLT include the 'technically excellent' Graeme Orchison; he is a 'cracking IP litigation lawyer' who 'understands the issues and translates them into an easily understandable format for his clients'. Associate Asima Rana is also praised for being 'very helpful and practical'. The practice acts for a variety of blue-chip clients with a particular specialism in IP cases involving complicated IT copyright issues. David Gardner heads the non-contentious practice. On the contentious side, the team acts for Home Retail Group on all contentious intellectual property matters involving Argos and Habitat Retail. It is also acting for Matalan on an appeal to a High Court Judge by SoulCycle regarding the Souluxe trade mark.
Harald Loeffler heads the department at DAC Beachcroft LLP, which acts for national and international clients on a broad range of contentious and non-contentious IP issues. Legal director Andrew Rankin is strong on commercial contracts. The practice advised LIWEST Kabelmedien GmbH on its software and hardware licensing/transfer agreements with Netflix. It also continues to act for Europe's largest windows brand, Internorm, on the protection of its intellectual property rights in the UK, Ireland, Canada and the USA.
Key figures at Fieldfisher include Bill Lister, a 'highly experienced IP lawyer who is very talented at reacting quickly to complex problems and then producing an excellent outcome for his clients. He knows his stuff inside out.' Lister has an extensive track record advising UK and international clients on contentious and non-contentious matters. The department specialises in all areas of intellectual property law including copyright, designs, passing off, trade marks, trade secrets, breach of confidence and patents. It also has experience handling disputes in the Intellectual Property Enterprise Court and the High Court in London. Highlights included acting for Silentnight Group in a trade mark infringement claim against Deluxe Beds following the use of 'Silvernight' on websites and in advertising material to sell beds, divans and mattresses. In another complex matter it is acting for Furmanac in a breach of confidence claim triggered by the disclosure of trade secrets by a former finance director to the client's competitors.
Mark Fitzgibbon and senior associate Hannah Fawcett are key contacts at Hill Dickinson LLP. The team advises on brand protection and exploitation such as sponsorship deals, personal endorsement deals, licences and IPR assignments. It is acting for Heritage Apparel and Proper Mag Media in a trade mark dispute over the use of the mark 'PROPER'. Other key clients include Cataclean Global. Bruce Jones joined Kuit Steinart Levy LLP.
Jones Legal Limited attracts praise for its ability to 'provide the quality of advice of a large firm without the price tag; it offers better value for money than London-based IP lawyers', according to one client. Patricia Jones adopts a 'straightforward, no-nonsense approach and gives very clear advice'. She has advised on a wide range of contentious and non-contentious matters in a variety of industry sectors such as chemicals, fashion, pharmaceuticals and life sciences. Her clients range from university spin-outs to large multinational companies. The firm is strong on IP litigation and is well known for brand and design right enforcement, with particular expertise in enforcing IP rights against online infringers and look-alike products. Active clients include Flatshare.
Mark Shipley heads the team at Shipley IP Ltd, which includes 'excellent associate' Ben Prangell. Julien Macdonald, The App Business and BrewDog are all clients of the specialist IP practice, which focuses on trade mark, design right and software protection. It regularly advises individuals and brands from the technology, fashion, retail and media industries.
At Myerson Solicitors LLP the 'extremely thorough' Jonathan Hassall specialises in non-contentious IP matters and is 'very good on the client care side'. He is recommended alongside non-contentious IP specialist Carla Murray, who 'leaves nothing to chance'. Clients include International Pastry Concepts LLC, which it advises on the enforcement of its trade marks across the UK and Europe.
Manleys Solicitors fields 'tenacious and innovative litigators who don't fear to take an unconventional approach when it seems appropriate'. Mark Manley is a 'very experienced litigator who has a commercial approach and has excellent knowledge of this field of law'. Manley specialises in areas such as image rights issues and disputes over the wrongful use of IP. Associate Katie Mickleburgh is 'very focused and has good attention to detail'. The team works for a broad array of media clients; highlights included being appointed by a major celebrity photo agency, Fame Flynet, to act as their legal advisers for all IP, licensing, copyright and related issues on an ongoing basis.
Nexus Solicitors Limited advises on contentious and non-contentious intellectual property matters such as brand recognition, enhancement and exploitation strategies. It successfully concluded a claim for a high street cosmetics brand in relation to the infringement of its leading product, which was resolved by way of voluntary injunctions and the payment of its client's costs. Christopher Pugh is a key contact.
At Shoosmiths LLP the team has been busy advising on a number of key projects. One such highlight included its appointment as sole legal adviser to Whispering Smith Ltd to advise it on a regular basis on design rights, copyright and trade mark issues. The team is now advising the company on the expansion of its flagship business into South America. Richard Millington joined the team, which includes Laura Harper.
Brandsmiths is 'a breath of fresh air in the North West; it is a dedicated IP firm that will do well as its reputation continues to grow, particularly in the sports sector. It could be hard to beat'. Among its 'experienced lawyers, who are up to date and most importantly enthusiastic', are senior associate Michael Forrester, who is 'very capable', and associate John Battersby, who is 'very experienced'. Clients include BMW/Mini/Rolls Royce, Beverly Hills Polo Club and SRG Apparel t/a Tokyo Laundry.
Gorvins Solicitors advises on all aspects of intellectual property including copyright, design rights, trade marks and patents, covering every stage of protecting those intellectual property rights, all the way through to enforcing or disputing those rights once established. Andrew Curwen heads the department, which acts for clients such as Dishman Europe, GPC Computer Software and Ritrama (UK).
MLP Law LLP acts for a number of household names and companies in the digital technology sector. Stephen Attree is a key contact and Steve Hartley is recommended for his transactional work.
Taylors provides an 'outstanding service; it has first-class knowledge and its response times are fast'. The team is 'easy to communicate with at every level' and is led by the 'fantastic' Tony Catterall, who is praised for his 'extensive knowledge of all aspects of intellectual property'. He is recommended for his work within the home furnishings industry and has a vast amount of knowledge of the textiles, interior design and wallcoverings market industries. The team is well placed to advise on all aspects of intellectual property matters. Highlights included successfully settling a claim for infringement of copyright in textile designs that was brought by its client. The team favourably settled the matter before it went to court on the basis of undertakings, an apology in the trade press and the payment of damages/costs.
Media and entertainment
Index of tables
Media and entertainment
- Addleshaw Goddard (Manchester)
- Brabners LLP (Liverpool, Manchester, Preston)
- Gateley Plc (Manchester)
- JMW Solicitors LLP (Manchester)
- Manleys Solicitors (Chester)
- Shoosmiths LLP (Manchester)
Armstrong Legal(Salford)
- Mills & Reeve LLP (Manchester)
Nexus Solicitors Limited(Manchester)
Pannone Corporate LLP(Manchester)
- SAS Daniels LLP (Stockport)
- Weightmans LLP (Manchester, Liverpool)
Leading individuals
Find out which law firms are representing which Media and entertainment clients in North West using The Legal 500's new comprehensive database of law firm/client relationships. Instantly search over 925,000 relationships, including over 83,000 Fortune 500, 46,000 FTSE350 and 13,000 DAX 30 relationships globally. Access is free for in-house lawyers, and by subscription for law firms. For more information, contact email@example.com.
The 'excellent' James Whittaker leads the team at Addleshaw Goddard, which acts for a large portfolio of clients on the advertiser/customer side, with an extensive track record of advice on high-profile advertising and sponsorship campaigns. Whittaker is recommended for his experience in drafting brand ambassador contracts, agency contracts and sales promotions. Legal director Rebecca Moore is praised for her work in matters such as copy clearance and sponsorship agreements. In a major highlight the team acted for 2 Sisters Food Group (owners of the Goodfella's Pizza brand) on the drafting and filing of a complaint to the Advertising Standards Authority regarding superlative comparative advertising claims that were made by Dr. Oetker in respect of its Ristorante pizza brand in various media, on-pack and across social media. Other clients include Royal Mail, MoneySuperMarket.com and Marketing Manchester (part of the Manchester Growth Company).
Brabners LLP fields lawyers who are 'knowledgeable, practical and excellent at anticipating clients' needs; the team is superb at client care'. Philip Steele is noted for his 'thorough knowledge of the law combined with good practical sense, which enables him to provide good all-round advice to his clients'. Paul Lunt is also singled out for praise. The 'terrific' team routinely acts for clients in the sports, media and entertainment industries on reputation management issues involving media crisis management, misuse of confidential information, libel and slander, in addition to malicious falsehoods. The team provides a range of media and defamation advice to International Sports Agency Management and several of its sports clients.
Gateley Plc provides a 'consistently excellent service; responses are quick, accurate and helpful'. The 'enormously helpful and knowledgeable' John Burns is a 'very reliable lawyer who gives us reassurance and confidence in what we are doing' and solicitor Conor Hannon is 'diligent and quickly grasps the key issues'. The media team assists a wide range of entities such as independent television production companies and broadcasters, in addition to individuals such as film financiers, producers and composers. The team has also been developing its traction among new media clients such as vloggers and Instagram and Youtube users. Highlights included advising on the hosting, broadcasting and other commercial sponsorship arrangements for the Lacrosse World Cup, which is to be held in Manchester in 2018. It also advised Lookers on an agreement with its Audi franchise to use musicion Danny O'Reilly of The Coronas as a brand ambassador. Other clients include Bestival and Everton FC, as well as new clients such as Those Licensing People.
Clients of JMW Solicitors LLP appreciate the team's 'very hands-on approach; the team ensures that its clients are given a level of service that is on a par with the Magic Circle in London'. Head of department Nick McAleenan attracts praise for his 'friendly and knowledgeable demeanour, which makes him one of the most user-friendly solicitors in this area'. He is supported by solicitor Laura Wilkinson. The team has been appointed by the High Court as lead solicitor (representing over 5,500 claimants) in a group litigation claim against Wm Morrisons Supermarkets, which arose from the leak of Morrison's payroll information in 2014 by a Morrison's employee. Other key clients include the actress Cath Tyldesley and the British Parking Association and its membership.
Manleys Solicitors fields a team of 'hardworking lawyers that is genuinely committed to each case. The team is always conscious of keeping costs down and of advising on the most effective course of action for the clients to take.' Key figures include the 'exceptionally strong' Mark Manley and the 'very thorough and insightful' Leanne Wheeler, who is 'very experienced'. The specialist media practice has an extensive celebrity and media industry client base across the UK and also acts for a growing number of high-profile politicians and public figures. It is acting for Professor Mundell in the defence of a defamation case and is advising ex Joy Division and New Order bassist Peter Hook on a derivative claim by Vitalturn that holds all the rights to the New Order trade mark and to the band's back catalogue. The firm is also known for its experience in pursuing high-value phone hacking claims against publications on behalf of its celebrity clients.
Laura Harper heads a strong team at Shoosmiths LLP that is well known for its work on music law advising artists, managers, lawyers and cultural organisations. It is also skilled at advising on leading festivals with clients such as Future Everything and Liverpool Sound City. In addition it is known for its work in the communications sector advising advertising, design, PR and digital agencies on various issues such as brand protection, advertising regulation and data protection. Following a national competitive tender it has been appointed to Hull UK City of Culture to act as a specialist arts legal adviser on this high-profile cultural and regeneration project. It has also advised Iconix Brand Group (a global brand licensing corporate) on its suite of agreements relating to a high-profile endorsement campaign for its Lee Cooper brand with recording artist Jack Garrett.
Armstrong Legal advises on non-contentious contractual matters for independent film production companies. Lisa Bindahnee is recommended.
Richard Dawson-Gerrard and principal associate Rachael Somerset are the main contacts at Mills & Reeve LLP, which advises corporates, education establishments, high-net-worth individuals and sports clients. It is particularly known for its work on reputation management issues in the sports and education sectors.
Christopher Pugh is a principal contact at Nexus Solicitors Limited. The team continues to advise a number of clients operating in the digital and e-commerce sectors on various issues such as e-commerce and distance selling regulations. It is also active in drafting website terms and conditions and privacy policies, as well as data protection issues, brand management issues and intellectual property matters.
Pannone Corporate LLP has a 'top-notch team that shows strong commercial awareness and is incredibly focused on providing an efficient, cost-effective service'. Melanie McGuirk is 'consistently reliable and wise beyond her years'. Also recommended are Amy Chandler, who leads on the non-contentious side, Paul Jonson, and associate Sarah Bazaraa, whose 'advice and case management is excellent; she is very good at ensuring that desired outcome is achieved'. The team advises on the full range of media work and is acting for the former editor of the News of the World (Irish Edition) in a long-running computer hacking case in the High Court (dating back to 2011). It also acted for the founders of the Parklife Weekender music festival and live music venue The Warehouse Project on the simultaneous sale of a majority interest to Live Nation (the world's largest live entertainment company).
Andy Booth at SAS Daniels LLP specialises in the music business, book publishing and creative industries generally. He acts for a number of artists including New Order, Pixies, The Coral, Johnny Marr, Blossoms and many other well-known bands. Recent highlights include advising Jane Weaver on the negotiation of a worldwide record deal with Fire Records.
Sean Crotty at Weightmans LLP advises a number of high-profile media and entertainment clients on a wide range of issues, including major video game development agreements, licensing, image rights, and exploitation and recording agreements. His key clients include Playground Games Limited, Novarama Technology SL, Relentless Software Limited, Side (UK) Limited, Secret Sorcery and The Independent Games Developers Association. The team advised Nomad Games in relation to a video game development agreement for a major PC title.
Index of tables
- Brabners LLP (Liverpool, Manchester)
Centrefield LLP(Manchester)
- Gateley Plc (Manchester)
- Mills & Reeve LLP (Manchester)
- Pinsent Masons LLP (Manchester)
- DAC Beachcroft LLP (Manchester)
- Hill Dickinson LLP (Liverpool, Manchester)
Adelphi Sports Law(Manchester)
Farleys Solicitors LLP(Manchester)
Hillyer McKeown(Chester Liverpool)
- JMW Solicitors LLP (Manchester)
Hall of Fame
Leading individuals
Matthew Bennett -
Centrefield LLP
David Bentham -
Centrefield LLP
- John Burns - Gateley Plc
- Julian Diaz-Rainey - Pinsent Masons LLP
Paul Fletcher -
Adelphi Sports Law
- Mark Hovell - Mills & Reeve LLP
- Matthew Bennett -
Next generation lawyers
Stuart Baird -
Centrefield LLP
- Andrew Mitchell - Pinsent Masons LLP
- Jo Seed - Pinsent Masons LLP
- Stuart Baird -
Find out which law firms are representing which Sport clients in North West using The Legal 500's new comprehensive database of law firm/client relationships. Instantly search over 925,000 relationships, including over 83,000 Fortune 500, 46,000 FTSE350 and 13,000 DAX 30 relationships globally. Access is free for in-house lawyers, and by subscription for law firms. For more information, contact firstname.lastname@example.com.
Key figures at Brabners LLP include the 'excellent' Maurice Watkins and the 'thorough' Lydia Edgar; Edgar 'quickly understands the clients' needs, provides options and solutions to tight deadlines, and is good at making the clients feel confident that they are in safe hands. She is trustworthy, reliable and reassuring'. The team was joined by Simon Taylor from Kennedys; he specialises in motor sport work primarily. Director Jason Smith is also singled out for praise. The team has been advising on a five-year commercial agreement between Premier Gateway International and its client Chester Race Company in relation to providing wagering services at Chester & Bangor-on-Dee Racecourses. Other clients include Liverpool FC, Barnsley FC, British Swimming and UCI (the world governing body for cycling).
According to one client, Centrefield LLP is 'among the best specialist sports practices by some distance, and undoubtedly one of the leading firm of solicitors for football'. The 'extremely popular' Matthew Bennett has 'unparalleled knowledge and experience of regulatory law and is very popular with clients'. The 'first-class and responsive'David Bentham has 'excellent industry knowledge and a superb commercial focus'. The 'very bright, calm and unflappable' Stuart Baird, who was recently made partner, 'knows the football industry inside out and commands respects'. Edward Canty is another 'pre-eminent sports lawyer who is knowledgeable, skilful and user-friendly'. The team works with governing bodies, national associations, leagues, clubs, players and athletes on the full range of sports matters. It represents the Professional Footballers' Association on a broad range of matters and has been advising Leicester Tigers Rugby Union Club on its new sponsorship agreement with Holland & Barrett, which was appointed as the club's main sponsor ahead of the 2016/2017 season. Other recent highlights include advising on high-profile managerial appointments and dismissals in the Premier League and the Football League.
Led by the 'highly regarded' John Burns, Gateley Plc has a 'strong position in the market' and provides a 'very personable and responsive service'. Burns is 'extremely commercial and has an ability to see the world from the client's perspective'. Also recommended are associate Nick Murrills, who has 'wide-ranging knowledge of sports law', and solicitor Conor Hannon, who is 'precise, knowledgeable and pragmatic'. The practice has been advising on a range of important deals and is well regarded for its work in brand licensing, sponsorship, general commercial contracts and stadium development work in the sports sector, especially for football clubs. It has been advising Everton FC on its first-ever rights deal with USM Holdings for the club's training ground at Finch Farm. It also advised Samworth Brothers on the partnership agreement between the client's Ginsters brand with the Football League and separately with Plymouth Argyle FC. This was the first football league partnership that Ginsters had been involved in. Other key clients include Manchester City FC.
Mark Hovell heads the team at Mills & Reeve LLP. He is a noted arbitrator at the Court of Arbitration for Sports (CAS) and in 2016 issued more than 40 decisions at the CAS involving issues ranging from doping, match fixing and employment law to disciplinary and training compensation matters. Carol Couse is a key consultant and heads the Latin American desk. She is vastly experienced in football regulatory matters and has a particular focus on Hispanic clients. The team regularly advises clubs such as Burnley FC and Glasgow Rangers on transfer deals, player contracts and on various disciplinary matters with players. It also routinely advises on the full range of issues involving image rights in football, such as establishing and restructuring image rights companies in the UK and abroad to ensure tax compliance. It also advises on image rights deals between footballers' image rights companies and football clubs following transfer negotiations. Other key clients include the Welsh Rugby Players' Association.
Pinsent Masons LLP's 'top-notch team' is headed by the 'commercially astute' Julian Diaz-Rainey, who is one of the 'go-to people for sports disputes outside of London; he is an excellent litigator who has a very strong following in sport'. His main area of expertise is sports-related litigation and arbitration, but he also covers issues concerning governance and regulation in sport. He represents Premier League players as well as Premier League and Football League clubs. The 'dedicated and knowledgeable' Andrew Mitchell (a senior associate) also has an 'impressive pedigree in this area'. 'Hardworking, switched-on and very experienced' senior associate Jo Seed is also recommended. Clients include Everton FC, Sport England, Rugby Football League, London 2017 and British Equestrian Federation.
At DAC Beachcroft LLP, Jan Levinson continues to enjoy longstanding relationships with a number of sports clubs, governing bodies, venues, personalities and their insurers. He is also known for his work on sports injuries. The team was instructed by Sir Bradley Wiggins in relation to the termination of his agency relationship with his agent, MTC (UK) Limited. The team has acted for Manchester United for more than 20 years in relation to all alcohol/gaming and other licensing issues.
Hill Dickinson LLP's multi-disciplinary team advises on sports contracts, dispute resolution, disciplinary and regulatory matters, with an increased focus on rights, reputation and brand management issues for clubs, promoters and athletes. Richard Green and Geraldine Ryan are recommended. The team is acting for a number of sports people, celebrities and other high-profile individuals on compensation claims arising from News Group International/Mirror Group's well publicised phone-hacking. In another key matter it represented Wayne Rooney following an article published by the Irish Examiner alleging that Wayne Rooney was dropped from the Manchester United squad for their fixtures with West Ham United and Wolfsburg as he turned up to training with alcohol in his system. The claim was settled by the Irish Examiner with an apology and the payment of damages and costs.
Paul Fletcher at Adelphi Sports Law has a 'real depth of sports law knowledge, particularly in football. He is very good at managing the politics of football and balancing the needs of clubs, managers, agents and the players'. The team is best known for advising football intermediaries/agents and their players on matters including sponsorship and endorsement agreements, player transfers, image rights, book deals and other issues such as crisis management. Other areas of expertise include advising event promoters, PR companies, marketing agencies and sports apparel and equipment suppliers on contentious and non-contentious matters.
Farleys Solicitors LLP provides a comprehensive, multi-disciplinary service mainly to individuals employed in sport but also to bodies and associations. It has continued to act for those involved in various sports such as football, darts, cycling, short mat bowls and boxing. Team head Daniel Draper is experienced at representing clients in various venues such as before FA arbitrations and football disciplinary commission panels. In addition he has acted for a number of footballers in contract negotiations with English Premier League clubs.
Hillyer McKeown has a new head of team following the arrival of senior associate Dominic McGinn from Cassell Moore. He represents a wide range of clients including Premier League footballers and football agents. Steve Harvey and David Jones were instructed by the UK Anti-Doping (UKAD) to draft and negotiate a tripartite co-operation agreement between WADA, UKAD and RUSADA for the provision of sample collections and testing services to Russian athletes.
JMW Solicitors LLP's ongoing highlights include representing Wilfried Bony in a claim against two former agents, their two companies and a Premier League football club in relation to the misappropriation of substantial sums of money over a period of years. In another significant matter it is advising Scott McGarvey in a claim against the Daily Telegraph for deceit/misrepresentation arising from undercover reporters pretending to be an overseas investment group wishing to invest in a UK football agency. Mike Blood, Marc Yaffe and Jordan Mornington are recommended.


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Ringer preview: "If You Ever Want A French Lesson"
Ringer is heating up as the mysteries of Siobhan and Bridget's lives keep colliding.
Just when we think we've got it figured out, Ringersuggests we don't.
Sarah Michelle Gellar is keeping our interest peaked as the CW twins Bridget and Siobhan in Ringer, but if we don't find out what's up with Siobhan fast, we're going to go mad.
Last week, at the end of "She's Ruining Everything," Siobhan made it clear "she" had to be dealt with and we can only think the "she" is Bridget.
Sarah Michelle Gellar talks body issues >>
This week's episode, "If You Ever Want A French Lesson," focuses on Bridget finding new clues to what happened to her sister as well as new information she finds on Andrew.
Check out a preview…
The CW officially describes "If You Ever Want A French Lesson" as the following: "Bridget (Sarah Michelle Gellar) learns she has a potential clue to bring her closer to Siobhan's killer. Bridget discovers some interesting information about Andrew (Ioan Gruffudd), which causes tension between them. Meanwhile, Agent Machado (Nestor Carbonell) continues his pursuit of Bridget and tensions flare between Henry (Kristoffer Polaha) and Gemma (Tara Summers) over their investment in Andrew's hedge fund.
Having you been keeping up with Ringer?
Photo courtesy of the CW

subset: commoncrawl


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Sense of belonging to love (KKB) Chapter 5
Abhi after setting up his stuff in his room, decided to go to have his lunch at the near by restaurant. He never realised that Pragya was actually following him as he was busy in checking his phone. Pragya, Calm down! You just have to be calm and peaceful just like the way he described in his writings. Why do I feel it's difficult to follow him like this? It feels as if I am going to fall on him at any moment!
Abhi reached the restaurant with Pragya still following him. He sat on a seat and Pragya just sat opposite to him. Abhi looked at her surprisingly. On the other hand, she smiled at him. Abhi " Excuse me! May I know why are you here and that too opposite me?" Pragya "Definitely not to fool you!" Abhi " What?" Pragya looked at him and smiled widely again which made Abhi felt awkward. Abhi " You carry on having your meals here and I shall just make a move!" Pragya "Wait! Wait! I am actually here…." Abhi " What? And why are u just giving that goofy smile?" Pragya " You like that?" Abhi " No! It's very weird!" Pragya " Weird just like how I weirdly wished to be that girl that you have described in your writing….." Abhi was shocked and said " What?? Are you out of your senses? It's just a story!" Pragya " Haan it's a story that made me to be out of my senses and…." Abhi " And?" Pragya closed her eyes and said " Sense that I am sensing your senses in it!" Abhi found her totally unreasonable. He drank the glass of water from the table to calm him down. Abhi, What is she? Why is she talking like this? Abhi " Ok fine! What do you want now?" Pragya " First let me tell you why I am here! I am here not to impress or depress you….But I am here to express my feelings to you!" Abhi " What feelings do you want to express to a stranger like me?" Pragya " You are strange but not a stranger to me!" Abhi, What is she trying to say? And why is she now standing up? What is she trying to do? Can someone save me from her! Pragya who was now standing came nearer to where he was sitting and he was thinking of how to escape from her! Abhi " Hey look there! Someone is calling you!" Pragya " Yes I know it's your heart that is calling me!" Abhi, What? She is completely mad! Abhi faster do something to escape from her! Pragya then laughed at his face which is full of fear. Abhi was taken aback of her sudden laughter and was now looking confused. Abhi " Are u mad? Why are u laughing like this and do u even see that others are looking at us?" Pragya " I just wanted to make u sense something special when I am near you!" Abhi " Special? I thought you were trying to give me a heart attack!" Pragya " Heart attack? How can I attack your heart when I want it to belong it to me?" Abhi was now even more puzzled. Abhi, She is totally mad now. Abhi very quickly stood up and she was very near to him now. He also realised their closeness and he got lost in her eyes. Pragya " Lost right?" Abhi nodded his head in response. Pragya " Then it's love right?" Abhi again nodded his head and then realised what she was asking and said NO!!! Pragya " No as in not lost or no love?" Abhi " No for both! Just move away!" Pragya " Ok I am moving now but only from here! Not from your heart!" Abhi shook his head in her ridiculous behaviour and walked off from there.
Pragya, What did I do? Oh no! I was supposed to be calm and peaceful but I was in the opposite way! What can I do? I am completely lost when he is near me! Now I have to convince him but how?? Can someone save me from his attack on me? His attack where I feel I am attacked with crazy love……………
Abhi looked out from his window and was shocked to see the sight before him! Abhi, She is just mad! Someone saying to him, yes she is mad about you…..Abhi heard that and said " This can't happen! She can't belong to me when I myself is feeling lost about so many things in my life!" Someone " Maybe she can clear your lost feelings…." Abhi " Just stop blabbering! Leave me alone!" Someone " You are always alone and how does it matter now?" Abhi stared at the person with full of anger in his eyes.
Thank u everyone for reading this and once again a crazy story from me. I think it's the side effect of stress and worries….making me crazy in thoughts! Sorry for not replying but I really love all your comments and my senses are completely lost in them…..And sorry for the short updates too


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How Marketers Can Use the New TLDs to Their Benefit
Written by Jon Henshaw and published
There's a lot of new top level domains (TLDs) coming our way – almost 2,000 in all. The hope is that people and companies that couldn't get the domain name they wanted with a .com or other common TLD will not only be able to get the one they want, but will also get one with a more relevant extension. For example, vegan.recipes or internet.news.
In addition to people simply wanting a better domain name, the new TLDs are also creating a new gold rush of sorts. Domainers – people who buy, park and sell domains for profit – are purchasing these new TLDs in droves.
While all of these new TLDs sound exciting, there are very real problems that many site owners and domainers may be ignoring.
The sobering reality of new TLDs
Simply put, the new TLDs have issues.
Consider the TLDs that came before these new ones. The .info TLD was never well accepted and is now considered spammy by many people. Also, the .co TLD – with some rare exceptions – is associated with the mistyping of the .com TLD and it's also confusing.
Now consider all of the Internet users that still think you have to type the www. prefix before every domain name. These will be the same people who won't understand that vegan.recipes or internet.news as a valid domain name, and who will also most likely append .com to the end of it. If anything, these new TLDs provide an opportunity for those with domain names that have the .com TLD. For example, news.com (which redirects to cnet.com/news) has an opportunity with people typing internet.news.com.
Another reason people are excited about the new name centric TLDs is because they think it will help them rank better in search engines. This line of thinking is a carry over from the days of exact match domains (EMDs). EMDs used to provide a strong signal to algorithms, but like all scalable search engine optimization (SEO) techniques, its emphasis was eventually reduced or removed as a significant signal to search engines. That means the new TLD's keyword-centric extension won't mean much, if anything, to search engines.
Where the new TLDs win
It's not all doom and gloom though.
The first and most obvious win is that people can now have a domain name that they couldn't have with the more popular TLDs, regardless of the issues I previously described.
However, the less obvious, and quite possibly the most important win, is how the new TLDs will perform in the search engine result pages (SERPs). I'm not talking about signals, I'm talking about user experience (UX).
When a user does a search on Google or Bing, the SERP always highlights the matching keywords by making them bold. It does this for both paid and organic results. That means if you own the domain running.shoes, both running and shoes will be bolded in the SERP. Search engines bold these keywords because it improves the UX and increases clicks. Here's an example of how it might look:
Now, consider the new TLDs in relation to just organic SERPs. One of the many ranking factors search engines use to test the validity of a site's content is to randomly display it on the first page of a SERP. That's why you often see keywords and pages ranking highly in Google Webmaster Tools, but when you do the search yourself, you don't see your page.
During these tests, if users notice and click on your results more often than the other results, their algorithm may then push your page (over time) to the first page of the SERPs.
Tips for using a new TLD
Knowing the limitations of the new TLDs is a good thing, because you can apply that knowledge to your marketing. Here are 5 tips for marketing your site:
- If you typically just focus on organic and social traffic, try running paid campaigns too. It may perform better than you think, since the TLD's extension will be highlighted in the SERP.
- When people write about your site, encourage authors to also mention the unique TLD you're using. It can be newsworthy and also educate the reader at the same time.
- Consider incorporating the TLD into your brand. For example, naming it Running dot Shoes
- When you mention your site in print, put a slash at the end of the URL or include a subfolder (e.g. http://running.shoes/adidas/). You can also consider using a familiar URL shortener like bit.ly. That way you can also include Campaign Variables for tracking the success of the print campaign.
- Build up trust and authority for the site like you would for any other site. The same rules that apply to a .com apply to the new TLDs.
3 Responses to "How Marketers Can Use the New TLDs to Their Benefit"
These new TLD's just annoy me. I guess I'm just a little too stuck in what I considered standards, but in my opinion TLD's should be short (i.e. 3 letters). Is there a technical reason for needing more TLD's or is it just marketing and branding. If I were a photographer, there's no way I'd pay for http://mybrandname.photography, that's just nuts! Oh and for some of the others… .ninja, .guru, .expert. I can almost guarantee you whomever the person is that buys those domains are neither of the three!
Great article. I am just curious as to why you suggest putting a slash at the end of the URL?
I work for a web development company that has carefully followed this strategy. We believe that certain clients we have will receive benefits from the relevance. New TLDs are categorizing the internet as we know it, and while there will be spam out there, adoption is inevitable. There will come a day where .coms are too expensive for startups, and successful companies will start rising through the ranks dragging their generic TLDs with them, making them more well known.


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Flat Rice Noodles with Pork Slices, Intestines and Quail's Egg
What I observed was that the snacking culture in Vietnam isn't nearly as popular as that in Thailand. The focus seems to be more on meals (noodles, rice, etc). At night, beer with snacks are popular, but the snacking isn't done throughout the day. Still, Vietnam has a lot to offer, and you'll find many pleasant surprises if you try as much as possible to dine like the locals. This was the first bowl of noodles M and I had in Saigon, and it was a really great start. I still haven't managed to find out the exact name of this noodle dish (anyone?), but the noodle toppings comprised of tender pork slices, intestines and a quail's egg. The flat rice noodles had unique jagged edges that lent a nice texture. It was delicious. We found the stall in the Pham Ngu Lao area when we were trying to find our hostel. If you happen to spot it, definitely give it a try!
Ca Phe Sua Da, Ca Phe Sua Nong, Banh Canh with Pork Slices
We were as groggy as the photos of our breakfast at 3:45am in the morning. Side story: We actually set the alarm clock to 4am to catch the 5am bus to Dalat, but forgot that Vietnam is exactly an hour behind Singapore, so we woke up at 3am and thought we somehow missed the bus when it was 5am on our watches but really just 4am. That was one early, early morning! Don't ever forget to adjust the time on your watches! A Ca Phe Sua Da and Ca Phe Sua Nong (iced and hot Vietnamese coffee respectively) perk-me-up was in order, and while we really had a crabby broth in mind when we tried ordering Banh Canh, this pork version was still pretty decent. We now know just how many varieties of Banh Canh there are. The Banh Canh noodles were reminiscent of lao shu fen, but made with a mixture of rice and tapioca flour. You can find this stall directly opposite the Phuong Trang Bus Office located right in the heart of the Pham Ngu Lao stretch.
Banh Mi Thit Nguoi
What's a trip to Vietnam without trying Banh Mi? Now, the varieties of Banh Mi will astound. Okay, maybe i'm exaggerating, but not knowing what kind of Banh Mi you want really isn't going to bring you anywhere. If you're only going to try it once, choose the classic Banh Mi Thit Nguoi, which is the version made with various cold cuts and liver pâté. Another noteworthy version would be Banh Mi Thit Nuong, which is made with grilled pork. The liver pâté, while undeniably questionable in the sense that you don't really know what goes into it, was nevertheless deeply fascinating to me. I couldn't help but try a few other Banh Mi Thit Nguoi, and finally found my favourite stall along the stretch of Pham Ngu Lao road beside the park, in front of a store called Nam Pham. That stall served a mean Banh Mi Thit Nguoi that I still can't stop thinking about.
Banh Beo
We tried this at the Ben Thanh Market, and thought it was pretty good. Banh Beo is essentially a dish of steamed rice cakes drenched in a savoury sauce. The toppings seem to differ from place to place. Here it's topped with scallions, fish cakes, pork rinds, fried shallots, and what looks like dried shrimp floss.
We really loved this one! We were thinking of trying something else in the Ben Thanh Market, spotted this particularly dessert stall that seemed really popular with the locals, and pointed at what most of them were having. Che is a general term for Vietnamese dessert soups. The version we had was a sweet and creamy concoction that comprised of dates, a chewy jelly presumably made from tapioca, and gingko nuts among other ingredients. It was also served with a refreshing glass of Vietnamese iced tea.
Coconut Juice
There's nothing quite like fresh coconut juice when you're combating the Saigon heat!
Bun Bo Hue
This was a really great bowl of noodles. While most people are familiar with Pho, Bun Bo Hue is another hugely popular noodle dish in Vietnam that first originated from Hue. The broth is mildly spicy (most of the time anyway), commonly topped with lots of Vietnamese coriander, and has a strong flavour of lemon grass. It tastes a little like a beefy and porky version of asam laksa (the bun noodles are similar to laksa noodles even), but the unique mix of Vietnamese ingredients employed (including Vietnamese fermented shrimp paste) gives it its own character. Don't leave Vietnam without trying a bowl of Bun Bo Hue!
Pho with Maggie Mee
This was the last thing we ate before flying home, and M chose to have his favourite maggie noodles, pho style. It's a decent bowl of pho, but nowhere as great as the one from Pho Hoa that I'll soon post about. I find it really cute actually, that M is such a maggie fan. Right now, he's in New Zealand doing crazy stuff like bungee jumping and sky diving, but somehow, the adventurer misses his maggie mee.
Other Vietnam Posts
Itinerary: Saigon and Dalat in 5 days
Pho Hoa, Saigon, Vietnam
Fanny, Saigon, Vietnam
Quan An Ngon, Saigon, Vietnam
Com Nieu, Saigon, Vietnam
Cha Ca La Vong, Saigon, Vietnam
Dalat Street Food - As Fresh As It Gets, Vietnam
Trong Dong, Dalat, Vietnam
Tau Cao Wanton Noodles, Dalat, Vietnam
Le Rabelais, Dalat Palace Hotel, Vietnam
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text: Is it possible take a playlist of songs and put those songs onto an external hard drive without finding each song in the finder and dragging it into the hard drive? I want to move just a certain few songs from my Mac Pro to my Power Book and I'd rather not waste CDs/DVDs in the process... but getting each file individually would be a huge waste of time. How can I make this process easier?


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Contributed by
Dec 15, 2012
Kids (and adults, too!) love to assemble LEGOs into fantastic creations, and sometimes those fantasies are a little bit on the creepy side. For the 11th in our series of 31 posts for the 31 days of Halloween, we've gathered together some of the more eye-opening (and seriously disconcerting) LEGO creations.
We don't know how long it takes to build some of these mini-works of art, but we know that it takes more creativity than we can dream of having. But it's just as well. Some of those dreams would probably be nightmares.
Check them out below!


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Study the Bible in every course and every degree program! Enjoy a college experience that encourages your faith. You'll find that your faith deepens and your biblical knowledge grows.
Among the 4-year private colleges with lowest tuition in the nation!
CBS began as a Bible College focused on equipping minority students with a biblical worldview. We offer full Spanish-language programs and have a primarily minority student population, which creates a rich learning environment with a broader perspective on God's Kingdom.
Our online courses (CBS Learn) are taught by our top-rated faculty and offer the same educational experience equivalent in quality to that of students learning in our traditional classrooms. And, we work hard to ensure you have the tools, encouragement and online support you need to achieve your educational goals.
CBS is one of only four schools to hold dual-accredited status in the Southeast region. All of CBS's programs are accredited by ABHE and SACSCOC, and we are affiliated with the Association of Certified Biblical Counselors (ACBC) as their newest Certified Training Center (CTC), the only CTC in Greater Houston.
Request Information [Office of Admissions at 713-772-4253 (713-77-BIBLE)]


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The new world of Intelligent Textiles is limited
only by your vision and needs, and the enthusiasm by innovative
manufacturers to embrace a new world.
Building on the best of the past, see an amazing
high tech future using traditional techniques and materials with
the addition of the Intelligent Textiles globally patented technology.
founded on latest technology and traditional weaving techniques,
here is a wealth of new opportunity and added value for manufacturers,
designers and consumers in tune with the 21st Century.
To find out more please get in touch
Click here to
email us
t. +44 (0)1784 460 062
f. +44 (0)1784 460 065


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My personal observation with Testo Ultra
My personal observation with Testo Ultra3 (60.62%) 642 votes Testo Ultra Are you looking for a revolutionary a workout and testosterone booster supplement that has filled the eyes of the world's population? Would you like to have more energy and better performance during workouts, in addition to achieve more efficient muscle recovery? We have certainly… Read More »


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drug treatment for depression and anxiety
Survey Says …
Management One is always available to lend a helping hand to our clients.
Make Early Retirement a Reality
You've invested in rental property as part of your overall retirement plan. Wouldn't it be nice to pay off a mortgage and retire five or 10 years earlier than you had planned? Refinancing your mortgage may be a good option to get you there.
Stop the Financial Bleeding from Too Many Evictions
The best way to avoid the high cost of an eviction is to find quality residents. Management One has a reliable qualifying process to save you money from the beginning. Plus, if there ever is a problem, we'll handle the whole eviction process including the cost.
Get Relief from the Burden of Bad Renters
As a Management One franchise owner, you have access to established processes, tools, and technologies to ensure a positive experience for both owners and residents.
What If I Don't Qualify for a Traditional Refinance?
Even if you don't qualify for a traditional refinance, you still have an affordable option.
Management One 1st Choice
Phone: 402-827-1490
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Bellevue, NE 68005
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For news and views from Triodos Bank, as well as the stories behind some of our customers
- 96631
- 105498
- 24
- https://www.triodos.co.uk:443/en/about-triodos/what-we-do/who-we-lend-to/results/
Village Underground
Arts and culture (Culture)
Village Underground is an innovative art project set in Shoreditch, London, that supports a community of creative practitioners, businesses and organisations through provision of facilities and workspaces – including transforming several derelict ex-London Underground carriages into rented workspace. VU also flourishes as an arts and music venue, and has hosted musicians from Annie Mac to Mary J Blige. Triodos lending to VU in 2017 supported their expansion to an additional venue in East London, which will help transform the former Savoy cinema in Dalston into the Hackney Arts Centre.
Arts and culture
Triodos Bank finances arts and culture because we believe it contributes to the quality of life of a society connecting ideas and people, reflecting, and provoking and encouraging positive change. Art can elevate individuals and groups beyond a purely materialistic society.


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Hi guys,
May i know the supportive file formats that i can use for FMOD3.75?
Am using .s3m file and it does my job well. When i try to use .mp3, i couldn't play.
Please help!
- longbreed asked 11 years ago
- You must login to post comments
FMUSIC works with mod,it,xm,s3m,oxm and mid,midi;rmi,sgt
FSOUND works with ogg,mp2,mp3,wav,aiff,wma,asf
and maybe some other formats, should be mentioned somewhere in the docs…
- Controller answered 11 years ago
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Your Answer
Please login first to submit.


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There's some upward bias in stocks this morning but for now the market is without much direction. European markets are higher. Japanese stocks ended higher though Hong Kong slid. The yen is lower against the U.S. dollar as the G7 meets in Essen, Germany today. The yen has widely been expected to be a discussion topic.
OIL: Oil is at its highest price level of the year after jumping 3.5% yesterday following news from Occidental Petroleum that it was declaring force majeure on its field in Elk Hills, California. Oil is a bit weaker today.
BEHIND THE HEDGE: Fortress starts trading today, making it the first publicly traded hedge fund/private equity firm. Fortress was met with big demand and priced at the high end of the range, making it appear other hedge funds might venture into the public equities markets. Our Melissa Lee will look at Fortress and the outlook for other such deals. Meanwhile, there's no limits to the money out there that can be raised for private equity. Goldman Sachs , according to the Wall Street Journal, is expected to raise as much as $19 billion for its new private equity fund.
HEDGE SCRUTINY: G7 is expected to discuss hedge funds, the potential risks to global markets and the idea of tightening regulation while it meets today and tomorrow.
SHOCK OPTIONS: The Wall Street Journal reportsthat Steve Jobs helped negotiate an employment deal between Pixar (owned by Walt Disney ) and director John Lasseter which included a big stock options grant that was timed to the lowest share price of the previous year. The story is attributed to a person familiar with the matter and stressed that it is unclear what role, if any, that Jobs played in relation to the date.


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Beware star system lest your taste buds be toast
Partial to ethnic food? You're living in a culinary wonderland, in Snohomish County.
In one week on the town you can "eat" Indian, Thai, Chinese, Mexican, Greek, Japanese, Italian, French and German.
But a lot of local residents hesitate before ordering a plateful of curry, sauerbraten, vindaloo, spanakopita, soulvaki, squid tacos or goat-meat burritos.
And the indecision doesn't end there. Because once you have selected an item from the Indian, Mexican or Asian menu, the waitperson will inevitably ask, "How many stars?"
They aren't referring to the kind of stars you get when hit with a frying pan. They want to know how "hot" or spicy you prefer your food.
Don't you dare respond, "one" or "none" before considering the culinary choice. Violaters of this basic culinary rule should be consigned to only those dishes that have "Mac" or "burger" in the title, served in the back seat of a 1998 Ford idling in a parking lot.
Even if you rely on the star system to protect your innards, pitfalls remain.
I can recall visiting a restaurant that rated its curries from one to five. However, the difference proved to be an experience of biting down on a cherry bomb (one star) or a stick of dynamite (three stars). And that is no choice at all.
Fortunately, your obedient correspondent has created a foolproof rating system.
If you can finish a bowl of spicy soup before you have to blow your nose, it rates one star. Two honks, two stars. See how easy? A four means you developed a bad case of hiccups with the first spoonful.
To transform this formula into real food, try constructing a pot of:
One Star Shrimp Soup
2 tablespoons olive oil
2 chopped onions
2 cloves garlic, peeled and halved
6 cups boiling water
3 tablespoons tomato sauce
1/2 cup chopped carrots
1/2 cup frozen green peas
4 small potatoes, peeled and diced
1/2 teaspoon marjoram
cayenne to taste
2 eggs
2 teaspoons salt
4 ounces cream cheese
1 cup milk
1/2 cup tiny bay shrimp
Heat the oil in a soup pot, and sauté the chopped onions and the garlic for about five minutes. Remove and discard garlic.
Dump in the water, tomato sauce, carrots, peas, marjoram and the potatoes, peeled and diced, and simmer 20 minutes.
Mash the cream cheese and add to the soup. Toss in the shrimp and simmer 10 minutes. Beat the eggs in a small bowl. Gradually add at least a cup of the hot soup. Pour the egg-soup mixture back in the pot, still stirring. Add the milk and reheat.
This mess should serve four or more.