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Derek Jeter's extended absence has caused quite a stir, if not an A-Rod type of stir, especially since his team can't seem to cope without him. Jeter did score 1,869 runs over the years for a reason; he knows how to get the New York Yankees from A to Z.
But lost in the conversation about how much the Yankees have missed Jeter's bat, his intelligence, his baserunning and his presence on the field and in the clubhouse was this historical footnote:
That fractured ankle might've permanently fractured Jeter's chance -- however remote -- of breaking Pete Rose's hits record of 4,256. Jeter has never acknowledged that he's actually pursuing Rose, and his default position on individual milestones is well known. He doesn't care about them, or so he says.
Truth is, Jeter does care about the hits record, and did ask a friend a few years ago about where Rose stood at the same age. If you give Jeter 60 hits for the year after his expected Sunday return to the lineup in the Bronx, he would finish the season he turned 39 with 3,365, 85 short of Rose's total at the end of the season he turned 39.
The Hit King racked up another 806 hits over parts of six seasons, and after the ankle and the quad it's hard to imagine Jeter lasting that long. It's also hard to imagine him finding a way to reach the one career goal he's never shy about confirming for public consumption.
This was Jeter in the spring of 2001, after he won his fourth World Series title in five years and after Alex Rodriguez declared that his best baseball friend wasn't a $252 million player: "I'm not trying to beat Alex's record anyway. The only record I'm concerned with is Yogi's record, and that's the 10 championships."
This was Jeter in the spring of 2010, after he finally won No. 5 at 35 and after he was asked if he still thought catching the old catcher, Yogi Berra, was a realistic proposition:
"Yeah, because I think it gives you something to shoot for. You never sit around and be happy with what you've done. A few people have won five, so you try to move past those guys. Ten is the highest number, but there are a lot of steps along the way."
A common-sense appraisal of Jeter would rule out 10, or even nine, at this point, meaning he's definitely not running down Yogi just as he's most likely not running down Rose. And that's fine. Jeter's had a hell of a run, and he'll arguably go down as the greatest shortstop of them all.
He's already a top-10 all time Yankee, and he's in the conversation (with Yogi, Mariano Rivera and Whitey Ford) for the unofficial title of fifth Beatle, behind the Babe, Lou Gehrig, Joe DiMaggio and the Mick. But Jeter can still give himself a major legacy boost starting Sunday at Yankee Stadium, assuming he tells Joe Girardi something along the lines of, "Put me in, Coach."
As it stands now, this 54-50 Yankees team won't make the playoffs, not from eight games back of Tampa Bay in the division, not from 3½ back of the second wild card. The Yanks can't hit, can't score, can't come from behind and can't survive with CC Sabathia throwing glorified BP.
Alex Rodriguez couldn't hurt the team's chances, despite how he finished last season, but he's likely staring down the barrel of a major suspension. Curtis Granderson will surely add some competence and power to the batting order, but the Yanks' chief deficiency -- even after adding Alfonso Soriano -- is their lack of production from the right side, not to mention some confidence throughout the order.
Jeter would give the Yankees plenty of both. He spent Saturday with a bunch of minor leaguers in Staten Island, trying to loosen up his recovering legs so he doesn't have the kind of embarrassing setback he suffered in his one-and-done comeback game July 11.
Chances are, Jeter will enter himself into the lineup against Tampa Bay and fail to produce the kind of magic he delivered against the Rays in 2011, when he went 5-for-5 and homered for Hit No. 3,000. But if he can just get the ball out of the infield, and make a couple of plays, and do something smart on the bases, maybe, just maybe, Jeter can inspire a seemingly hopeless team to believe in itself. And if Jeter, at 39, can carry these Yankees along for his 17th postseason appearance in 18 years, that's going to be a pretty-looking cherry on top of an enormous cake.
It sure won't equal an 11th championship, or Hit No. 4,257, but this pursuit is a bit more realistic and, if you subscribe to Jeter's stated team-centric dogma, a bit more appealing to the captain.
Can he do it? Can he hold up physically?
Who knows? But watching him try will make the Yankees a lot more interesting than they've been for nearly four months.


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Are you ready to take research to a whole 'New Level'?
Calling all Brand Mangers and R&D leaders! We invite you to join us on our research quest 'New Levels' designed to explore new ways to uncover fresh insight. Subverting and questioning research as you know it, the process aims to unearth insights to help Brands define products and packaging solutions of the future.
Brands have to work hard today to create meaningful, differentiated products and packaging solutions. Understanding what consumers need and want has always been important, now more than ever.
However, traditional research methods are not always up to the job when it comes to informing and inspiring the creative process. Even with the growth of online and real time research, brands often find it hard to come up with insight and inspiration that really leads to new thinking. Without fresh approaches to discovering consumer insight, Brands can get left behind and forgotten and we hope to prevent this.
In today's world where everyone is a specialist, what is often missed is the benefit of looking at a challenge from different angles, from applying methods and principles from one discipline and using it in another, completely unrelated one. This is something that comes naturally to us at Kinneir Dufort. Our diversity of expertise allows us to look at a challenge from insight, creative and technical angles simultaneously.
In our Insight work, we take this philosophy further, and extend out to other industries and schools of thought. For our most complex insight challenges, we look both internally and externally to see what we can learn and apply from other fields. This is especially true where what we are looking to understand and create has aspects that are intangible: emotional rather than rational, experiential rather than functional, multi-sensorial rather than cognitive.
This year we are pushing boundaries with our most complex briefs and introducing new research methods and approaches that are influenced by a diverse set of disciplines from philosophy to media to clinical psychology and mindfulness.
We are looking for brands to join us on this journey and trial new approaches to help create truly meaningful products, services and experiences for their customers.
For more information, contact Kate Leckie, Head of Research

subset: commoncrawl


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Guest Designer: Patchwork Posse
Have you heard about the on-line quilt guild, Patchwork Posse? Becky Jorgensen is the creator of this great concept. And I'm so happy to have been asked to be one of the designers this year. But first, you need to Read More »
Syn•er•gy a No Rules Round Robin Quilt
This quilt, this project would not have been nearly as successful and fun had it not been for the very talented designers that I call my friends. Today I have the privilege of sharing with you "my" quilt. However, when Read More »
New Blog Launch…finally
For those of you who followed along for the Quiltmaker's 100 Block tour, you remember the horror story with my blog hosting company. Well, today's a new day! I've switched over to WordPress and I'm going to give this Read More »
Iowa Basics….NOT!
When I was in grade school each year we had to take the Iowa Basics test. Anyone else remember those? Well, I have been to Iowa several times in the last couple weeks and there was nothing basic about Read More »


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THIS RESTAURANT IS CLOSED Coast 92
625 Crossville Rd. (King Rd.) Send to Phone
770-649-6739 | Make Restaurant Reservations
OpenDinner nightly, Brunch Sat.-Sun.
- Parking lot
- Dress code: Casual
- Full bar
- Heart-healthy dishes
- Kid-friendly
- Outdoor dining
* Click here for rating key
THIS RESTAURANT IS CLOSED Coast 92 Restaurant Review: Bright with neon and high ceilings, Coast 92 is the newest offering by Richard and Harold Marmulstein of dick & harrys. Devoted nearly completely to seafood, this fun, suburban fish-tablishment has comfortable booths and tables. Be aware that only the most basic sushi rolls are served at the table; the larger selection is reserved for the sushi bar. Dont miss the soft-shell Ipswich clams Coast 92 calls clam bellies, a sweet, delectable appetizer when available. Fresh fish can be prepared any of several ways, including blackened. The catfish---sweet, firm and batter-fried---is excellent. For dessert, try the tapioca pudding, a richer concoction than anything your mom ever made.
GAYOT's Annual Restaurant Awards honor America's best chefs, as well as promising newcomers and a top restaurateur.


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November 16, 2009 | Vol 4 Issue 20
In This Issue:
Software vendor chides IBM for allowing a marketing vacuum to develop around the IBM i platform.
Written by Chris Smith
The iManifest movement received a high-energy drink in one gulp last week as Business Computer Design (BCD) and its outspoken director of sales and marketing gave the organization a cash donation and committed to promoting the young organization's logo on all future marketing materials.
While not numerous, applications that facilitate collaboration between multiple users and establish workflow paths for document-handling and other tasks are available for IBM i.
Written by John Ghrist
One of the biggest long-range benefits that computing has provided to business is the computer's ability to improve communications between people. In today's information age, ever-better means of sharing information is paramount. And while our implanted personal communicators are probably still a decade or two away, current technology is already pointing the way to a future in which we can expect increasingly efficient collaboration between business colleagues as a requirement. While adoption of this kind of technology is stronger on other platforms, there are useful representatives of collaboration technology available for the IBM i.
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Shop Talk and More
NASCAR Souvenirs – A Change In Sales
Decades of tradition and a part of the fan experience is to stroll through "souvenir row" to seek out their favorite NASCAR souvenirs before or after the big race. With team trailers lined up, a NASCAR fan is able to capture the fan experience by visiting their favorite Driver's trailer and seek out their favorite NASCAR souvenirs and maybe catch a glimpse of the drivers themselves if they are lucky; at least there's always that hope.
NASCAR Souvenirs and Fanatics Authentic.
NASCAR has a different plan:
via NASCAR.com: NASCAR and NASCAR Team Properties jointly announced Wednesday a 10-year agreement with Fanatics to conduct its fan merchandise operations at every NASCAR Sprint Cup Series race.
Fanatics Authentic offers a wide variety of sports memorabilia, to include, you guessed it, NASCAR souvenirs. This partnership can prove to be successful for NASCAR, Fanatics, fans, and race teams, if done right! The plan is to centralize all of the NASCAR souvenirs into a mall / courtyard style area. While navigating through climate controlled tents fans will be able to lay eyes on more merchandise versus walking through an isle of trailers.
Obviously we're extremely excited as well," said Ross Tannenbaum, president of Fanatics Authentic, the Jacksonville, Florida-based company's division for licensed sports apparel. "It was a privilege to be selected by the teams, the tracks and NASCAR to be their partner in trying to find ways to improve on the current system of how retail is done at the tracks. We've committed to trying to build something up that the fans will love, that the teams and the industry will all be excited about, that will be a better shopping experience. … I think it will be a winner for everybody long-term.
Above you see an artist rendering of the new proposed layout for NASCAR souvenirs, which is subject to change and will most likely evolve over the 2015 NASCAR season. With a mall style layout and the ability to be able to present multiple merchandise items in front of the eyes of fans, this is an opportunity to bring in more sales and to give the fans an experience to be able to see items they may have missed while walking through the cluttered isles of team trailers. I personally feel this is a great opportunity for all drivers of the sport to be able to be given an opportunity to sell their merchandise and the news was well received throughout the industry when it was announced:
The race teams and drivers want to deliver the best possible experience to our fans and our sponsors, and part of that includes the shopping experience at the race track. We believe Fanatics is the right partner to enhance all aspects of the NASCAR merchandise environment at track and online for years to come. — Dave Alpern, Chief Marketing Officer, Joe Gibbs Racing
Simple and efficient is the best way to describe this new trackside retail model. It is one-stop shopping. A family attending NASCAR events can each purchase their favorite driver's merchandise, under one roof and with one transaction. Fans will also see the benefit of having more time to enjoy the pre-race activities such as pit passes, hospitality clubs, fan zones and additional entertainment. — Ben May, Chief Marketing Officer, Pocono Raceway
As an entertainment company, everything we do is about the fans. In every decision, we listen to our fans and bring forth initiatives that meet their needs. This partnership with Fanatics will continue to deliver on that promise. Fanatics' innovations and strong industry presence will only enhance and enrich the guest experience. — Craig Neeb, Senior VP of Business Development, International Speedway Corporation
The NASCAR souvenirs market needs a change, with the economy shifting over the years and the cost of everything being too high, this is an opportunity to potentially help race teams and sponsors earn some extra cash in their pockets. Yes NASCAR is a billion dollar sport but, at the end of the day it's not cheap to run a race team and the money has to come from somewhere. Regardless how you spin it, there will always be millions of fans contributing. So why not change how NASCAR souvenirs are distributed, put them in front of more eyes.
Source: http://www.nascar.com/en_us/news-media/articles/2015/1/21/nascar-sprint-cup-series-fanatics-souvenir-sales-merchandise-partnership.html
An enthusiast, a Father, a Husband, and a U.S. Navy Veteran. The Creator of CarShowz a hobby gone mad and a passion for anything on wheels. Armed with a camera who knows where this journey will take me but, stay tuned, it's going to be an exciting ride!
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Is technology a catch ('em) all?
I can hear the pitch rooms right now…"Pokémon Go but for dating." "Pokémon Go but for groceries." "Pokémon Go but for emergency boiler repair."
Technology is nothing if not faddy, and those of us that were wondering where Augmented Reality's (AR) killer app was going to come from have now been answered. As I type this, I am literally watching two grown men across the canal from me, catching monsters, and I'm not ashamed to say that I'm tempted to pop out in a minute and join them.
Of course, the technology that drives the phenomenon that is Pokémon Go is hardly new. Marketeers, for one, have been trying to activate with AR for at least 8 years. Platforms like Aurasma and Blippar have been around for years, but have arguably failed to ignite the mainstream; Pokémon Go developers, Niantic, have had Ingress, a massive multiplayer AR game, running since 2012.
So why has Pokémon Go caught our imagination now?
The simple answer is that it's exactly the right combination of IP, technology and experience, all meshing seamlessly with one another. It is a mistake to assume that AR will "automagically" work for your business problem in the same way. This strikes right at the heart of how we consider technology within the creative process. Simply throwing some cool new tech at the problem will rarely yield results. Instead, we must deeply interrogate the mechanics of the tech and allow the creative expression to emerge from it.
To paraphrase Marcus Aurelius (or Hannibal Lecter if you'd prefer), we must ask of any technology, "What is it, in and of itself?" What are its mechanisms? What can we utilise from its inputs and outputs? This is the very core of design thinking and it applies equally to technology as it would to brand.
Abstractly, all digital technology is essentially input -> computation -> output. So what are the inputs in the case of Pokémon? Location derived from GPS, mapping drawn from Google, player position and orientation from the device sensors, a feed from the camera and server-collected data on other players' activity. It's worth mentioning that this combination of elements allows for one form of AR – while others might rely on image recognition algorithms or a more complex set of sensor inputs (such as that in use with Microsoft's HoloLens.)
In fact, in tech terms, the mechanics of Pokémon Go are actually quite shallow. Our phones cannot (yet!) give a true understanding of the environment they're in. From mapping data we can only broadly derive if we are near parkland or water (and therefore spawn appropriate monsters to catch), but those digital assets cannot interact directly with the environment. Hence, the only available action is to throw an image of a Pokéball at an image of a Pokémon superimposed on your camera's feed. This works so well because the game's core mechanic and experience – discovering monsters and capturing them – is precisely aligned with the essence of the technology itself.
Achieving this is no fluke. Simply placing cool tech on top of an unrelated concept and expecting it to magically engage an audience is doomed to fail. In particular, AR and VR can suffer from an 'uncanny valley' effect where the more that they try to simulate the real world, the higher our expectations are that they behave like the real world. Fail, and the suspension of disbelief is broken and our engagement with it. Those with Nintendo's Wiis collecting dust will know what I mean.
It is well established that technology can be a valuable disruptor and engager. But technology is really just an enabler, part of the creative toolkit. To use it successfully, technical thinking must be deeply embedded within the creative process and not applied as a 'magical' layer. Instead, examine your goals, the needs of your audience and the expression of your brand. As you unpack that into a creative experience, identify where the core mechanics of technology can reduce friction, provide dynamism and generate delight. The answer to your problem right now isn't AR, VR, 3-D printing or blockchains. It's in embracing technical thinking at the heart of your creative ideation.
…and Pokémon Go for dating is a dreadful, dreadful idea.
Illustration by Oliver Thein


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Customers began calling the company and surfing to a special Web site Tuesday to order replacements for the lithium-ion batteries that could cause their Dell machines to overheat and even catch fire. The batteries were supplied to Dell by Japan's Sony Corp.
Lithium-ion batteries are used not only to power laptops, but also digital cameras, music players, cell phones and other gadgets.
The problem though isn't isolated to just one computer maker, CBS News correspondent Cynthia Bowers reports. Over the past 15 months, HP, Battery Biz and Apple all have issued recalls warning that internal failures in their lithium-ion batteries can cause the notebooks to overheat and pose fire hazards.
Dell, the world's largest PC maker, announced the recall Monday night with the Consumer Products Safety Commission. It was the largest electronics-related recall involving the federal agency.
For details from Dell about the recall and your recourse, click here. You can also call 1-866-342-0011.
For word on the recall from the Consumer Product Safety Commission, click here.
The batteries were shipped in notebooks sold between April 1, 2004, and July 18 of this year. They were included in some models of Round Rock, Texas-based Dell's Latitude, Inspiron, XPS and Precision mobile workstation notebooks.
Replacement orders will be filled on a first-come, first-served basis, said Dell spokesman Ira Williams. He said he couldn't estimate how long customers would have to wait for new batteries, adding that it could vary by model.
The replacements are coming from Sony and a handful of other battery manufacturers.
Rick Clancy, a Sony spokesman, said the company has "taken steps to address the situation ... to Dell's satisfaction." He declined to elaborate on what the company has done to fix the problem.
Lithium has been replacing nickel-cadmium and other materials for batteries used in a range of electronic devices since the early 1990s. The smaller, lighter batteries produce more power to drive increasingly demanding gadgets, such as laptops with high-resolution screens.
Battery packs contain cells of rolled-up metal strips. During the manufacturing process at a Sony factory in Japan, crimping the rolls left tiny shards of metal loose in the cells, and some of those shards caused batteries to short-circuit and overheat, according to Sony.
Roger Kay, an analyst with Endpoint Technologies Associates, called the situation "a nightmare for Sony" but said the recall wasn't likely to scare manufacturers away from using lithium-ion batteries.
"Well-made lithium-ion batteries are perfectly safe," he said. "This is a manufacturing problem and not an indictment of lithium-ion technology."
The Consumer Product Safety Commission says the Dell battery's design is fine, but the production was flawed, Bowers reports.
"The battery itself actually meets current safety standards, but they need to go farther, they need to make sure they build safety into these batteries," said Scott Wolfson, a commission spokesman.


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Shares of Apple Inc. rose in after-hours trading Friday following a California jury's verdict that Samsung Electronics Co. violated several Apple patents. The jury awarded Apple more than $1 billion in damages.
The stock rose nearly $12 a share after the nine-person jury in San Jose issued its decision in the closely watched case involving smartphone technology.
The shares jumped $11.74, or 1.8%, to $674.96.
Earlier this week, Apple became the most highly valued public company of all time, surpassing Microsoft Corp., which had held the distinction since 1999.
The jury found all of Apple's patents to be valid and said Samsung "willfully" infringed many of them.
As of 4 p.m. Pacific, the jury found that Samsung infringed Apple's so-called "pinch and zoom" patent on the ability to make text on a touch screen bigger by moving one's fingers outward), as well as its bounce-back patent on the way the image on screen bounces back when it is dragged with a finger to the edge of the device.
The speed of the decision, reached after a four-week trial and less than three days of deliberations, came as a surprise to media and technology experts, who had predicted that a verdict wouldn't be reached before next week at earliest. During the deliberations, the jury never sent out a question or note through the bailiff.
Apple prevails over Samsung in high-stakes patent trial
Apple stock jumps to a record high amid iPhone 5 rumors
Apple supplier Foxconn improves worker conditions, group says