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Integration Guide. Integrating Extole with Adobe Target. Overview. Before You Begin. Advantages of A/B Testing
- Logan Newton
- 2 years ago
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3 Extole Tags EXTOLE S JAVASCRIPT LIBRARY Extole s JavaScript (JS) library should be placed onto all of your pages where Extole interactions occur, and should not be configured in Adobe Target. Extole s JS library ensures that any other Extole tags on your page work properly. It also detects when a friend has come to your page through a referral, and will provide the friend landing experience where applicable. You can find your specific client_id under Administer > Site Configuration > Site Name > Client ID. The tag will look similar to the following: <script src= ></script> Extole recommends placing this snippet in the <head> tag of all pages where Extole interactions happen. EXTOLE CONTEXT TAGS Friends trust referrals most when they are personalized, and advocates share more when your CTAs and sharing experiences are seamless. Pass user context into your share experience for the highest program performance. Context tags should be placed onto all of your pages where user information needs to be passed to Extole, and should not be configured in Adobe Target. By passing an advocate s first name (f), last name (l), and address (e) via the context tag, you make sharing easier for your advocates, offer a personalized experience to friends, and increase trust with your customers. The context tag will look similar to the following: <script type= extole/context >{ params :{ f : John, l : Smith, e : partner_user_id : }}</script> 3
5 <script type= extole/widget >{ zone : header }</script> With Adobe Target, you will not place zone tags on your page. Instead, Adobe Target will insert the zone tags. All zones for your first variant should be appended with _a and all zones for your second variant should be appended with _b to differentiate them. <script type= extole/widget >{ zone : header_a }</script> <script type= extole/widget >{ zone : header_b }</script> The above tags are examples of what gets placed in each variation of the experiment. Their location will match the real estate where they should be displayed as part of the Adobe Target experiment. To place the A and B snippets from the dashboard: 1. Use the Adobe Target editor to create two variations of the page. 2. Use the Adobe Target editor to insert each Extole zone tag into the proper location as HTML. To create two HTML offers with Adobe Target: 1. Create an A/B Activity using the mbox on the page where you wish to present visitors with one of the Extole variations, and assign the newly created HTML offers to the mboxes. 2. Run the experiment on multiple URLs using a global mbox. Add additional mboxes as needed if they are named differently. 3. Select the mbox that will be representative of the final success event or conversion event. Extole Testing Best Practices The best way to start testing is with an end goal in mind (e.g., conversions or purchases for e-commerce, leads for business-to-business, etc.). Consider the various stages of the Extole referral funnel: where do you believe your program has the biggest opportunity for improved performance? INCREASING ADVOCACY Increasing advocacy means getting more of your customers to begin sharing, to share more 5
6 frequently, and to share more often over the life of the program. Key Extole metrics that are used to measure the various aspects of advocacy are impressions, CTA clicks, advocates, shares, and the rates between those metrics (CTA impressions/cta clicks, shares/ advocate). Look to maximize these metrics in your testing efforts. Common advocacy testing scenarios include: CTA Location CTA Creative Advocate Share Experience Version and Creative Landing Page Creative Advocate Incentive Offer Friend Incentive Offer INCREASING REFERRAL CONVERSION Increasing referral conversion includes the stages of the Extole funnel that call the referred friend to convert to a new customer. The objective is to maximize the conversion on every step, starting when a friend receives a share message and continuing to when that friend completes the conversion. Key Extole metrics that are used to measure the various aspects of referral conversion are shares, friend clicks, conversions, and the rates between those metrics (clicks/share, conversion/click). Look to maximize these metrics in your testing efforts. Common referral conversion testing scenarios include: Share Message Subject Line Share Message Creative and Default Copy Friend Landing Experience Friend Conversion Funnel (these steps are typically not part of the Extole served content) Offer Friend Incentive Using the A/B split configuration, you can change any component of the campaign flow in order to isolate the variable you want to test. 6
7 REFERRAL CONVERSION TEST EXAMPLE Take the test result from the example above. As a next step, you may want to test the share message click-through-rate to see if a change in messaging will increase your conversion rate. Start your test by using the A and B campaign variant structure you used in the first test. 1. Make sure that the variants are identical. 2. Change the share subject lines in each campaign. In campaign variant A, change the line to I thought you would like this. In campaign variant B, change the line to Check out this great deal!. 3. Execute the test using Adobe Target. The better performing share subject line will show higher rates as measured by the clicks and clicks/share metrics. Now you have used your A and B campaigns to first run a test to increase advocacy, and then followed it with a test to increase referral conversions.. Advanced Use Cases Adobe Target has the ability to profile or tag visitors based on any behavior. This behavior can include making referrals. When your visitors engage with Extole content, past referral performance can be used to drive future campaigns or tests where visitors are targeted with different offers or campaigns. You can also use Adobe Target to test Extole referral content. The following images depict the use of an Adobe Target to test the header image and button CTA in the Extole welcome 7
8 About Extole Extole helps marketers acquire customers at scale by rewarding existing customers. With Extole, marketers can create a complete, efficient, and reliable acquisition channel by encouraging their customers to share their brand, products, or content. (877) Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL 8
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2015 Deep Market Research Report on Global Wound Closure Devices Industry is a new market research publication announced by Reportstack. This report is a professional and depth research report on Global Wound Closure Devices industry
For overview analysis, the report introduces Wound Closure Devices basic information including definition, classification, application, industry chain structure, industry overview, policy analysis, and news analysis, etc
For international and China market analysis, the report analyzes Wound Closure Devices markets in China and other countries or regions (such as US, Europe, Japan, etc) by presenting research on global products of different types and applications developments and trends of market, technology, and competitive landscape, and leading suppliers and countries'2009-2014 capacity, production, cost, price, profit, production value, and gross margin. For leading suppliers, related information is listed as products, customers, application, capacity, market position, and company contact information, etc. 2015-2020 forecast on capacity, production, cost, price, profit, production value, and gross margin for these markets are also included.
For technical data and manufacturing plants analysis, the report analyzes Wound Closure Devices leading suppliers on capacity, commercial production date, manufacturing plants distribution, R&D Status, technology sources, and raw materials sources.
This report also presents product specification, manufacturing process, and product cost structure etc. Production is separated by regions, technology and applications. Analysis also covers upstream raw materials, equipment, downstream client survey, marketing channels, industry development trend and proposals.
In the end, the export includes Wound Closure Devices new project SWOT analysis, investment feasibility analysis, investment return analysis, and development analysis. In conclusion, it is a deep research report on Global Wound Closure Devices industry. Here, we express our thanks for the support and assistance from Wound Closure Devices industry chain related technical experts and marketing engineers during Research Team's survey and interviews.
Companies mentioned
3M Health Care Ltd., B. Braun Melsungen AG, Baxter International Inc., Covidien Plc, Ethicon, Inc, Lohmann & Rauscher, Takeda, Johnson & Johnson, Pfizer Inc.
To view the table of contents and know more details please visit 2015 Deep Market Research Report on Global Wound Closure Devices Industry

subset: commoncrawl


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My A1 VW came with 16" wiper blades. I used to be never happy with the protection (or absence thereof) of your wipers. There was a piece near the top and aspect with the windshield that was not cleared. I measured the clearances and it appeared like an eighteen" blade would suit.
Then, with pump housing in hand, head off towards the elements keep to secure a replacement. My pump is definitely the older 40mm hub fashion. I discovered VW only carries this component in a full pump (to the tune of $140). In any case, I found a GMB pump for $32, right after initially getting a 30mm Model, I recommend Keeping the outdated and new pump housings up aspect by aspect to be certain the hub diameter and offset match.
So For those who have a manual tranny, place it inside your least expensive equipment and set the entrance wheels from the suppress. When I get my 4x4 up into your snow, I lock the front hubs and put it in 4-Lo and it needless to say won't be heading anyplace.
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The rear passenger tire shredded so bad that it broke areas of our car, in addition to the brake line. I will never let anyone I really like on this model of tires soon after this.
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The primary way would be to squeeze together the parellel spokes on either side of your wheel. The 2nd approach includes resting the wheel sideways on the ground and Carefully pushing down on each side in the rim, all the way within the wheel in one/8 increments.
Not sure if Click Here applicable but Observe that the cassete is seven speed and has no Dust seal (like I noticed on other cassettes).
Every single alignment has a summary of philosophies or doctrines that people may possibly stick to, along with an index of core principles to bear in mind while playing a personality of the presented alignment. You can decide that just one word is especially important to your character—be that justice, greed, or self.
The slots during the tumblers are in various spots, uncover A further tumbler While using the slot in the right posture so that it'll be flush While using the cylinder if the key is inserted. Repeat for the rest of the tumblers, after which one other aspect. I've often just been in a position to rearrange the tumblers to get the task carried out, but I'm guessing that It really is probable you won't have all the correct tumblers. In that scenario, it is time to go junkyard scrounging. Also Take note there are smaller springs for your tumblers, which thrust them out somewhat strategies if the critical is removed. Ensure they stay the place they belong. Now isn't a nasty time to clean the many outdated gummy grease out and re-lube.
Properly, it's been a long time coming but it really's finally below! My new Internet site is feverishly staying designed as we converse And that i'm crossing my fingers that we launch by the middle of September.
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My A1 VW came with 16" wiper blades. I used to be never happy with the protection (or absence thereof) of your wipers. There was a piece near the top and aspect with the windshield that was not cleared. I measured the clearances and it appeared like an eighteen" blade would suit.


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accepted 700R4 transmission 9 Answers
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accepted 700R4 transmission 2 Answers


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Facts About Best Roofer Revealed
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Protests started more than a year ago when former San Francisco 49ers quarterback Colin Kaepernick refused to stand during the anthem as a protest of police treatment of minorities.
Watch Patriots vs Steelers live stream game 2015 free online September 10 NFL. Quarterback Drew Brees threw for 297 cheap jerseys yards and a touchdown, but he never looked in rhythm and seemed to miss departed wide receiver Brandin Cooks (now with the Patriots) and Willie Snead, who has been suspended the first three games of the season for violating the league's personal conduct policy..
Pro Football Focus grades out each game in the league, and its system serves as a national guideline for performances so I'm going to give their post game Dolphins grades.
(Failing that, the Dec. However, between the purchasing of equipment and uniforms and driving kids to games and practices, parents may wonder if statistics prove benefits or drawbacks to sports participation..
Want them to be able to grieve in peace. D'ici son retour, c'est AJ McCarron qui le remplacera.. The opportunity was an unexpected one, with a shot at the NFL almost coming out of the blue.
Examples include NFL players wearing "GU 63" after the death of Gene Upshaw and Mississippi State University players wearing "36" on their helmets in honor of late teammate Nick Bell..
To counter the vast amount of press attention being referred to as the "national anthem protests" versus the large amount of grass roots work that many players around the league have invested their time and resources, we would like to request a league wide initiative that would include a month dedicated to a campaign initiative and related events.
Already short handed up front, the Packers lost several more players during the game. Several athletes, including a handful of NFL players, have refused to stand during Star Spangled Banner to protest of the treatment of blacks by police.
I wonder if Cam has a I got sacked dance, we just got beat at home dance or I stole another student computer dance to go with his Superman act?.
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My problem was that there were so many good ones, I wasn't sure which ones to pick. In baseball the object is to go home! And to be safe! I hope I'll be safe at home! "TERMS OF REPRINT.
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Nothing really changed in that span: The Tribe remains loaded with inexperience at quarterback and running back. There is no dividing us.
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Signed to play in the NFL with the Baltimore Colts, but instead enrolled at the Chicago School of Osteopathic Medicine.. The Cincinnati Bengals used a second round choice on running back Joe Mixon, who reportedly was removed from the draft boards of some NFL teams because of a 2014 incident in which he punched a woman and broke bones in her face.
You know, there are people, though, who consider what Colin Kaepernick did beyond the pale, taking a knee during the National Anthem, which really took on a life of its own.
How could anyone perform under these conditions? They will be second guessed on every call.". No more moral victories in narrow.
They just the latest on a long list of people that he wishes would shut up and allow life to be shoved down their throat.. 1 through Oct.
Some, however, work for professional teams, both at the NFL and minor league levels. So far he's at 7.5, not far behind Lorenzo Alexander for the league lead.
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Both team issued statements.. "Just be one of the best out there," he said. But this was also big news: I didn find out until after the game that they played my commercial right before the start of it.
This is illustrated in Figure 1. But we weren even talking about any of his own political aspirations until he said this:. Perhaps if he had stuck to politics and not gone on the attack at a rally in Alabama on Friday night, I would be talking about Tom chiefs jersey Brady's late heroics, upset wins for the Chicago Bears and New York Jets and a dramatic finish in the Atlanta Falcons' win over the Detroit Lions..
Now, they gone. You don know what in store for you. The charges stem from an incident in which Hageman pulled the hair of the mother of his child and pushed her down in the parking lot outside of her apartment, causing her to sustain lacerations on her left hand and elbow.
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And though he lost a vast sum and is currently broke on paper, Brunell is likely to emerge from bankruptcy better off than most 99 percenters.


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Slowdrive Steam CD Key
Slowdrive Steam CD Key
|Release Date:
Product Description
Slowdrive is a game about long way home, but actually it's about your driving skills. The sleepy sloth left his home because of a butterfly effect (literally) and now he wants to return. Road home is divided into very short (from a few seconds long) but tricky stages. To complete this hard path you have to hone your driving skills and learn every track.
- 60 short but challenging levels
- Unlockable visual car customization
- Hidden collectible on every level
- Ghost of your best result
- Top-10 best results with ghosts for each level
- Cute sloth
- Controller support
System Requirements
- OS: Windows XP SP2+
- Processor: 2.0 GHz
- Memory: 512 MB RAM
- Graphics: Direct X9.0c Compatible Card
- DirectX: Version 9.0c
- Storage: 120 MB available space
Go to: http://store.steampowered.com/ and download STEAM client
Click "Install Steam" (from the upper right corner)
Install and start application, login with your Account name and Password (create one if you don't have).
Please follow these instructions to activate a new retail purchase on Steam:
- Launch Steam and log into your Steam account.
- Click the Games Menu.
- Choose Activate a Product on Steam...
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After successful code verification go to the "MY GAMES" tab and start downloading.
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Britain could be facing one of the wettest winters ever warns Met Office amid claims conditions are right for series of powerful Atlantic storms
- After a mild October much of the country has been hit by heavy rain
- Met Office three-month outlook suggests more wet weather is to come
- Weather fronts coming from the Atlantic will bring stormy conditions to UK
- Temperatures are likely to remain mild, but could get colder in January
The Met Office has warned that Britain could be facing one of its wettest winters ever, amid claims the conditions are perfect for a series of powerful Atlantic storms.
After a mild October, much of the country has been subjected to heavy rainfall in recent days, with some localised flooding, particularly in the south west - a region among the worst hit by last year's winter floods.
And the latest three-month outlook from the Met Office, which covers November to January, suggests that the next three months will be wetter than average, with weather fronts coming in from the Atlantic ocean, bringing stormy conditions.
Scroll down for video
Flood risk: The Met Office has warned that Britain could be facing its wettest winter for 33 years, giving rise to fears of flooding in areas hit by last year's winter storms - such as Muchelney in Somerset (pictured)
Jet Stream: Researchers have suggested that the jet stream (pictured), which carries weather systems to the UK from across the Atlantic has become stronger. It is caused when warmer air from over the Gulf Stream meets colder air from the Artic
Misty morning: British Airways planes can be seen through the fog this morning at Heathrow
'The outlook suggests the continuing risk of our weather coming in from the Atlantic, which brings unsettled conditions, during the first part of the three-month period,' the outlook states.
And while the Met Office experts suggest that more unsettled conditions are typical for autumn, the outlook says 'spells of wet and windy weather may be more frequent than is typical'.
Last year's winter was the wettest ever on record, with the UK hit by 486.8mm of rain between December and February, narrowly above the previous record of 485.1mm set in 1995.
Temperatures are likely to be milder than average for the first part of the outlook, although colder weather is predicted for January, with the outlook adding: 'The risk of occasional colder outbreaks increases later in the period'.
Fog: Parts of the south east got off to a foggy start this morning, with some rain forecast for later
Autumnal feel: Boats moored on the River Nene in Peterborough, Cambridgeshire, this morning
Into the mist: A cyclist crosses the bridge between Overton and Gunwade lakes in Peterborough
Forecast: The start of the week will be unsettled, with rain forecast for Monday, but Tuesday will be drier
Researchers have suggested that the jet stream, which carries weather systems to the UK from across the Atlantic has become stronger, bringing sea temperatures and windspeeds which could lead to a particularly wet winter.
Adam Scaife, professor of applied mathematics at the Met Office, who specialises in modelling longer-term weather and climate patterns, said: 'The rainfall over the last few weeks has already been well above average.
'These storms are generated by the jet stream which also carries them eastwards towards us. The jet stream has recently got stronger and moved north, which could carry weather systems from the Atlantic right over the UK.'
Last Friday saw Devon hit by winds of 93mph, Wales struck by 75mph gales and Hampshire suffering widespread flooding.
Singing in the rain: People gather under umbrellas to watch the orchestra perform at the Bournemouth Christmas Market today
Wrapped up warm: A mother and her daughter don their waterproofs and wellies to stay dry in Bournemouth
The outlook's summary suggests that the probability that precipitation during the November to January period will fall into the wettest category is around 25 percent, although this comes with the caveat that the probability of it being in the driest category is 15 percent.
Jet streams, which can reach speeds of 200mph, are caused by the temperature difference between tropical air masses and polar air masses and steer weather patterns around the globe.
An increased difference in temperature between the cold Artic region and the warm Gulf Stream ocean current and rising wind speed with altitude above the two stretches of water could also lead to storms in the UK.
Cooler temperatures: People take an afternoon walk along the shoreline at Brighton beach, Sussex, despite the dropping temperatures
Beside the seaside: Although the weather has turned cooler, the beach was still a popular place to be today
Enjoying the view: A couple take time to sit and watch the sea, despite the dark clouds swirling overhead
The potential for these factors to combine, generating UK-bound storms is so great that Professor Scaife and his colleagues are promoting a new term - 'baroclinicity' - to describe it. The word could even be incorporated into TV forecasts.
Prof Scaife added: 'It's a word we might need to get used to - it means we are likely to get more wet and windy weather.'
In the more immediate future, the Met Office forecast for the next month predicts that the west of the country is most likely to see heavier rain and stronger winds, with frost more likely after next weekend.
Walking the dog: These dog walkers took advantage of a break from the rain to stretch their legs
Sporting chance: A group of friends swapped wellies for shorts for a spot of beach volleyball in Brighton
Determined: Even a spot of rain could not stop this pair from visiting Brighton beach this afternoon
After weekend showers the Met Office told motorists to be wary of the conditions and warned of localised flooding nationwide.
They forecast a 'grey and miserable' rush hour tomorrow morning in the Midlands and east, with most of the UK soaked later.
Fronts originating in the Atlantic will dump 10-20mm of rain in the South-West and West on Wednesday, moving to the South and North on Thursday, and followed by further rain plus gales on Friday and again during the weekend in the West and North, with the East drier but still seeing showers at times.
Chaos: Workmen fixing a pothole on the M25, which opened up on Friday morning after bad weather hit Leatherhead in Surrey
Met Office forecaster Emma Corrigan said: 'It will be a grey, miserable start on Monday, with an unsettled week ahead, windy at times.
'Parts are saturated and more prone to impacts such as localised water issues.
'Warnings have not issued but that may change, so people should monitor warnings.
'A system pushing in through Monday means rain will be falling in the morning rush hour. People should definitely be aware of the conditions.
'Monday's rain will affect much of the UK, with heavier bursts and possibly persistent, particularly in the North-East, with 45mph wind gusts.
'An Atlantic band of rain comes in on Tuesday night into Wednesday, with 10-20mm falling.
'Low pressure arriving later on Thursday will affect the South-West and West, with the weekend seeing a front likely to come in from the Atlantic and move across parts of UK, wettest in the West with the East drier.
'Places have been wetter than average in the past week and unsettled weather is expected to continue to the start of December.
'We'll be able to see how this year might fare compared to previous years when we get the November rainfall statistics at the end of the month.'
Torrential rain overnight caused floods in some parts of Devon, where several properties in the seaside town of Sidmouth suffered flooding and electrical failure as heavy rain lashed the region from 10pm onwards.
Four people had to be rescued from their car trapped in floodwater in the town, while another driver also had to freed after his car was caught in floodwater at nearby Clyst St George near Woodbury just before midnight.
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I am not a vegetarian. Some ask how I can reconcile that with my concern for the environment and my belief that we should do all we can to reduce consumption.
I believe in utilizing the resources we have at hand.
The Multiverse gave us animals. They are there. Use them.
But use them wisely. And use them completely.
Have you ever tasted Tripe? Sweetbreads? Tongue?
Disgusting. Thoroughly and utterly appalling.
But they exist for a reason. To be eaten.
So eat them. And if you can't bring yourself to do so, don't come crying to me for help.
I'm busy eating.
Sunday, March 16, 2008
On Vegetarianism
Posted by Albert Engle at 2:06 PM
No comments:
Subscribe to: Post Comments (Atom)


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flag observance days
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The Fourth of July was traditionally celebrated as America s birthday, but the idea of an annual day specifically celebrating the Flag is believed to have first date calculator – add or subtract days, months. Flag Day Since the early days of our history, the American flag has represented freedom…which is very fragile in our world today…and our country's ideals of history of flag day. National Flag Day is always the 14 th day of June flag day is june 14. National Flag Week is the week of June 14 th the national flag day foundation holds an annual observance for flag day on the second sunday in june. The Fourth of on flag day and during national. These are the international days currently observed by the United Nations proclamation calling for its observance and for the display of the flag of the united. New international days are established regularly all due ceremony those days from flag. Flag´s Day in Venezuela Local names you will find all current dates for observances on this page. 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text:
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November 22
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Newsletter #115 September November, 2016
Short Recommendations
by Don Blyly
Just One Damned Thing After Another
by Jodi Taylor ($12.99) is the first of the seven-volume British madcap time-travel series The Chronicles of St. Mary's. All seven volumes are scheduled to be reprinted in the U.S. at a pace of about two to three months apart, and the second volume,
A Symphony of Echoes
($12.99), just arrived.
Historian Madeleine Maxwell has been recruited to join the faculty at St. Mary's Institute of Historical Research, but it takes a while for her to figure out a few things. Such as the fact that St. Mary's secretly uses time travel to research history. And her fellow faculty members are not merely eccentric–they are unintentional disaster-magnets that go ricocheting through history. And some time machines have been stolen by a group of criminals determined to get rich at whatever cost using the time machines. The first book is a delight, and I'm sure I'll read the entire series.
Joe Zieja will be signing
Mechanical Failure
($24.99 hc or $14.99 trade pb) at Uncle Hugo's on August 29, 5-6 pm. The publisher says of the book:
"A smooth-talking ex-sergeant, accustomed to an easygoing peacetime military, unexpectedly re-joins the fleet and finds soldiers preparing for the strangest thing--war. The Two Hundred Years (and Counting) Peace is a time of tranquility that hasn't been seen since...well, never. Mankind in the Galactic Age had finally conquered war, so what was left for the military to do but drink and barbecue? That's the kind of military that Sergeant R. Wilson Rogers lived in before he left the fleet to become a smuggler.
But it turns out that smuggling is hard. Like getting-arrested-for- dealing-with-pirates-and-forced-back- into-service kind of hard. It doesn't seem so bad--the military was a perpetual tiki party anyway but when Rogers returns after only a year away, something has changed. These are soldiers, "actual" soldiers, doing actual soldier things like preparing for a war that Rogers is sure doesn't exist. Rogers vows to put a stop to all this nonsense even if it means doing actual work."
That's all true, but they also compare him to Douglas Adams and John Scalzi. A much better comparison would be to Harry Harrison, both for Bill the Galactic Hero series and the Stainless Steel Rat series.
Mechanical Failure
is the first of a series.
About 5 years ago the Samuil Petrovitch trilogy came out by Simon Morden:
Equations of Life
Theories of Flight
($7.99), and
Degrees of Freedom
($7.99). The trilogy is set in London in the relatively near future, when terrorists have set off nuclear devices all over the world. London has become the home for many refugees, including organized crime organizations from Eastern Europe and Japan. And it has become the home for Samuil Peterovitch.
Petrovitch is not his real name. He is a smart-mouthed brilliant young man who used to work for a Russian crime lord, but he found an opportunity to steal a huge sum of money from the crime lord, set up some false identities and backgrounds, and under the Petrovitch name managed to get accepted to a physics Ph.D. program in London. He'd be happy to just do his physics research, but the world keeps intruding, and when that happens, Petrovitch strikes back. Petrovitch rather violently saves London several times during the trilogy, and becomes a cyborg as he keeps needing to replace various parts of his body. He also forms a bond with an artificial intelligence and learns to hate Reconstruction America (described as "ultra-conservative, hyper-patriotic, quasi-fascistic, crypto-theocratic" in the fourth book).
The fourth book,
The Curve of the Earth
($15.99), takes place about 10 years after the end of the trilogy. Late in the trilogy, Dr. Petrovitch adopted an orphaned girl named Lucy. Lucy also studied physics, and was doing research on Alaska's north shore when she mysteriously disappeared. The American government is not searching for her, but offers Dr. Petrovitch the opportunity to come in person to search for her. It's obviously a trap, but he's determined to find her, and he's still brilliant, devious, and prone to violence to achieve his goals. The American government pairs him up with a genetically-altered, vat-grown, not very bright FBI agent, and the race is on to find Lucy. I didn't enjoy the fourth book quite as much as the trilogy, but still recommend it for people who have already read the trilogy.
Tom Holt is primarily known for his humorous sf and fantasy books, and I've been occasionally enjoying his books for decades. I read his latest,
The Good, the Bad, and the Smug
($15.00), and the mix of goblins, smug elves, and an investment banker trying to do good was somewhat amusing, but didn't really grab me. So I then picked up one of his older books that I hadn't read yet.
Blonde Bombshell
($13.99), part of the government on an alien planet decides that the radio programs from Earth are so disruptive to the alien culture that they must be part of an Earth plot to invade the planet. They respond by sending a smart bomb to destroy Earth. The smart bomb includes an artificial intelligence that will be destroyed when it explodes, which means the artificial intelligence really wants to make sure it's doing the right thing before it blows up. When the first bomb fails to destroy Earth, a second smart bomb is sent, which also believes in obeying the First Law of Sentient Ordnance: Thou shalt not blow up the wrong planet. And the second bomb is convinced that Earth must have a very sophisticated hidden defense system, or else the first bomb would have destroyed it. It replicates a human body, transfers much of its intelligence into the body, and is soon trying (with limited success) to pass as a human and discover the secret defense system. There are also some not-so-bright aliens running around trying to pass as humans. Fun is poked at just about everything, both on Earth and on the alien planet. This book is a real hoot.
($7.99) by Martin Leicht and Isla Neal is the first of a trilogy that came out in mass market paperback, packaged as an adult sf novels although the trilogy was originally published in hardcover as juvenile fiction.
In 2074, 16-year-old Elvie is pregnant and attending the Hanover School for Expecting Teen Mothers aboard an Earth-orbiting spaceship. (Why put pregnant teenagers into orbit to have their babies? This is just the first of many, many examples of bad science in the trilogy.) The spaceship is attacked by a group of space commandos, that happen to be part of a secret alien force invading Earth, and Elvie is soon leading the way to try to rescue her fellow teens–even the cheerleaders. (Much of the book involves hostility between not-so-bright cheerleaders and odd geeky girls who are not cheerleaders.) She eventually learns that there are actually 3 mutually-hostile groups of aliens trying to secretly invade Earth, and she eventually manages to get most of the teens back to Earth safely.
I don't usually read juvenile fiction, I'm usually bothered by bad science, and I really didn't enjoy the cheerleaders vs. geeky girls aspect of the book. But Elvie's growing maturity and self-confidence, and her interactions with her geeky father, her best friend Ducky, and the father of her kid (who seems incapable of gaining maturity) were interesting enough to keep me reading.
A Stranger Thing
(#2, $7.99) and
The World Forgot
(#3, $7.99) Elvie learns more about the three invasion forces, we encounter lots more bad science, and the plot takes many interesting turns. I enjoyed the humor in the second and third books more than the cheerleader vs. geeky girls humor of the first book. While the trilogy was far from the best novels that I read in the last 3 months, I did actually enjoy it.
by Ramez Naam ($7.99) is the first book of a near-future series. Nexus is an experimental nano-drug that can cause humans to link together mind-to-mind, run apps in their brains, and increase their intelligence. Governments try to suppress it for the general public while trying to exploit it for national defense and international espionage. Some naive, idealistic young neuroscientists get caught up in the U.S. government's suppression and exploitation machinery, and soon discover that other scientists are also caught up in other governments' suppression and exploitation plans. About 10% of the book is thought-provoking discussions of the possible advancements in neuroscience and what it will mean to the un-augmented humans to have a segment of the population very augmented; the other 90% is fast-paced, action-filled technothriller. I'll be reading
(#2, $7.99) and
(#3, $14.99) as soon as I get a chance.
I was surprised by how much I enjoyed
The Ocean at the End of the Lane
by Neil Gaiman ($7.99). When it came out in hardcover, I heard lots of good comments, but the way it was promoted by the publisher didn't make it appeal to me. When it came out in paperback, I continued to hear lots of good comments and finally gave it a try.
A middle-aged man returns to the small British village where he grew up and is drawn to the small farm at the end of the lane near where his family's house used to be. He starts to remember strange things, both mundane and supernatural, that happened to him when he was seven years old, and how Lettie Hempstock, a remarkable girl who lived with her mother and grandmother at the end of the lane, helped him to cope with those strange things. The use of language is beautiful. Seeing things from the perspective of a seven-year-old boy worked better for me than I would have expected. The strange events are sometimes awe-inspiring, sometimes frightening, and often question the human view of reality. The lack of understanding between the boy (who just wants to be left alone to read books) and his parents contrasts with the level of communication between the boy and the three women (who are far from human) that live at the farm at the end of the lane. In fact, the three women seem far more human in their interactions with him than any of the adults he has to deal with, while also being far from human in their abilities, experiences, and outlook on reality. And one of the dangers they save him from is truly frightening.
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Past Society Events in 2018
Click here for information about future events planned for the rest of this year and beyond.
Click here to see a timeline of the major Society events since our foundation in 1973!
The 44th Annual Bram Stoker Birthday Dinner
Saturday 10th November 2018
Once again at our now usual venue, the Civil Service Club in Central London, an excellent night with great food and company.
We were delighted that our 2017 Children of the Night Award winner, Frances Hardinge, was present with us to accept her award for A Skinful of Shadows.
A fuller report with pictures soon!
Autumn Meeting
Saturday 6th October 2018
A illustrated talk by Dr. Karl Bell
"Vampires from Folklore to Film"
The history of the vampire, from folklore to literature to film, is the story of a skilled shape-shifter that has continually adapted to the changing anxieties of the cultures and periods in which it has flourished.
Mainly focusing on the European vampire, Dr. Bell explored that process of transformation, one that has seen the vampire evolve from a peasant to an aristocrat to a film star.
In particular, he examined the changing image of the vampire, and considered the ways in which this mercurial creature reflects our cultural fears and desires.
Summer Outing
Sunday 8th July 2018
A day trip to visit Brookwood Cemetery, with our Summer Meeting speaker John Clarke. On a scorching hot day, an impressively large party of members and their guests met at London's Waterloo station, firstly to visit the remains of the nearby station operated by the Necropolis Railway, which ran funeral trains from here to the cemetery. The impressive façade of what was their second station thankfully still survives intact on Westminster Bridge Road, although the sign above the entrance betraying the building's original function is now covered up!
The impressive façade of the offices and second station of the Necropolis Railway Company near Waterloo. The station itself was destroyed during the Second World War. The board below the four pillars hides the original "London Necropolis" sign.
We then travelled by train to the cemetery itself, to trace the remains of the railway there. The path of the line can still be traced, but sadly there is little remaining of the two stations once within the cemetery apart from being able to still see the platforms. The South Station building actually survived until the early 1970s, but sadly had to be demolished due to vandalism. Its associated chapel still survives, now operated by a group of Greek Orthodox monks. We were invited into the beautifully restored building, and many of us were immediately reminded of the churches in Romania. In fact apparently the majority of the people in the congregations there are now Romanian!
The site of the South Station in Brookwood Cemetery, showing the original platform.
The monks' house in the foreground is built on the site of the station building. The surviving station chapel building in the background is now a Greek Orthodox church.
One other item of interest to us in the cemetery, which sadly does not have many Gothic connections, was seeing the ashes interment marker of horror author Dennis Wheatley!
Cruden Bay Trip
Friday 8th - Monday 11th June 2018
Stoker's Scotland
After a gap of eighteen years, seventeen members and guests finally re-visited Cruden Bay, the resort on the East Coast of Scotland which Bram Stoker visited numerous times to holiday and to work.
We were delighted to finally be able to stay at the Kilmarnock Arms, the hotel where Bram stayed with his family in 1894, and his signature can still be seen in the guest book of the period, which survives! When we visited in 2000, the hotel was in a poor condition and we stayed elsewhere, so it was good to finally be able to stay where Stoker stayed, although on most of his many visits to the resort he actually hired private cottages, both in the village and in the vicinity, several of which we visited.
Bram Stoker's entry in the guest book at the Kilmarnock Arms Hotel, where he stayed with his family in August 1894. The identity of "G. Vaughan Hart" is uncertain.
We also visited (and in some cases re-visited) several of the castles in the area, and of course a distillery!
The Cruden Bay part of our visit was conducted by local Mike Shepherd, who has made an extensive study of Bram Stoker's visits to the area. This included the spectacular local cliff-top ruin of Slains Castle, which some have (rather fancifully perhaps) suggested as an inspiration for Castle Dracula!
The group with Mike Shepherd in the remains of the "octagonal room" in Slains Castle. Stoker was undoubtedly a guest here, and referenced the room in Dracula.
Many of the group actually started the trip a day earlier with a night in Inverness, from which they visited Cawdor Castle, famous from Shakespeare's "Scottish Play", and Loch Ness, although sadly its most famous "resident" did not put in an appearance!
Summer Meeting
Saturday 2nd June 2018
As a taster for our future Society summer outing in July, author John Clarke gave a fascinating illustrated talk about the history of the "Necropolis Railway", which transported the dead and their attendant mourners from a private station near London's Waterloo station to two stations on a branch line which ran into the massive Victorian "garden cemetery" at Brookwood, which is near Woking in Surrey. The service started in 1854, and at its peak from 1894 to 1903, the trains carried more than 2000 corpses every year.
Brookwood Cemetery, the "London Necropolis", was intended to be hopefully the final answer to London's critical burial space problem. It was promoted as the "permanent solution" to finding space for the capital's dead, and when opened it was the largest cemetery in the world. It is still the largest in the United Kingdom, and one of the largest in Europe.
Sadly the cemetery and the line never fulfilled the dreams of their promoters, and the Necropolis Railway ceased operating after its station near Waterloo was bombed and destroyed during the Second World War.
Spring Meeting and AGM
Saturday 21st April 2018
After the Society's AGM business, including the delivery of the membership secretary's and treasurer's reports, Society member Dr. Fiona Subotsky gave an illustrated talk about the medical men in the Stoker family, and the other doctors of whom Bram Stoker would have been aware through them.
Many of the medical procedures described in Dracula were based on the knowledge he gleaned from them about the cutting edge procedures of the time in surgery and psychiatry.
It was certainly very interesting indeed for us to discover that there was a real-life Doctor Seward!
We were also delighted at this meeting to be able to take the opportunity to bestow in person Society Honorary Life Membership on Bram's great-grand nephew, writer and researcher Dacre Stoker, who was over here from America and present as a guest. Dacre's great-grandfather was Bram's youngest brother George Stoker, an army surgeon, who was one of the "medical Stokers" mentioned in Fiona's talk!
March Literary Meeting
Saturday 10th March 2018
Lloyd Shepherd, author of The English Monster, first in the Charles Horton series of historical detective novels, gave us a fascinating insight into his work, being interviewed by Julia Kruk.
The series was continued with The Poisoned Island, Savage Magic, and The Detective and the Devil.
The Ratcliff Highway murders of 1811, terrible crimes which were later eclipsed in the public consciousness by the Jack the Ripper murders, and largely forgotten, were one of Lloyd's sources of inspiration. The case was influential in the start of properly organised policing and criminal investigation in London.
Charles Horton was a real constable in the Thames River Police, and Lloyd, a former journalist, uses many real historical figures and institutions in his fiction, and weaves a strong thread of unsettling horror and the supernatural into his tales, making them much more than just conventional period crime stories.
New Year Meeting
Saturday 20th January 2018
Film Evening
A screening of The Tomb of Ligeia
At our traditional New Year film evening we screened this classic 1964 Roger Corman production, one of his series of films based on the stories of Edgar Allan Poe starring the incomparable Vincent Price.
Presented on the anniversary of its US release in 1965!


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For Sun Jiazheng, the Chinese culture minister, the emergence of a global culture wears many faces. On the one hand, moviegoers in Beijing can swoon at screenings of ''Titanic.'' On the other, computer jockeys in Shanghai might surf Web sites that carry ''unhealthy'' material.
''I would say that to a considerable extent, China has opened up its cultural market,'' Mr. Sun said in a speech on Wednesday night at the Museum of Television and Radio in Midtown Manhattan. ''However, China's market economic system is newly established, and its cultural industry with a market mechanism has just started to take shape. Therefore, we face both opportunities and real tough challenges.''
Mr. Sun, in an interview after the speech, trumpeted foreign investment opportunities in China's electronic media, but emphasized that certain sectors, particularly the Internet industry, would have to open up ''gradually'' and with continued government monitoring of content.
As part of the Chinese delegation to the United Nations summit meeting, Mr. Sun was giving his talk in celebration of an agreement that permits the museum to acquire programming from the Chinese government's audiovisual archives. He was introduced to the audience by Henry A. Kissinger, former secretary of state.
At its heart, Mr. Sun's speech heralded China's impending entry into the World Trade Organization and called for foreign investment in the country's media infrastructure, from opening theater chains to distributing videotapes and music recordings. One example of openness, he said, is that China will soon import 20 American movies a year instead of 10.Continue reading the main story
At the same time, foreign cultural materials would be allowed into the country only ''as long as they abide by Chinese laws and regulations, and cater to the tastes of the Chinese people,'' Mr. Sun said.
The last decade has seen a gradual emergence of civil society in China, with an attendant rise in forms of cultural expression not sponsored by the state. Punk bands perform at nightclubs, guerrilla filmmaking is not uncommon, and experimental painters have toured their exhibitions abroad. Yet, the government continues to try to exercise control over the media, occasionally shutting down journals and asking prize-winning directors to cut their movies.
The booming new media industry is an especially sensitive area, given the growing number of Internet users -- more than 17 million -- and the anarchic nature of the medium. Mr. Sun said that the government was working on a policy that would encourage growth, but that officials had not settled on details. Americans have poured hundreds of millions of dollars into start-up enterprises, even though government rules sometimes keep the Internet companies mired in paperwork.
''Personally, I believe that the development of the Internet is definitely, absolutely a good thing,'' Mr. Sun said. But ''the content contained in the Internet is mixed,'' he said. ''The Chinese government has called attention to this development, the fact that there exists some unhealthy content on the Internet.''
Except for pointing to pornography, Mr. Sun did not specify what might be deemed unhealthy. The government continues to block access to certain Web sites, including those of several foreign news outlets, even though many savvy computer users can get around the firewalls. This summer, the government announced that local officials would start Internet surveillance units and track down people who post political dissents. The authorities have made several arrests in the last few months for such offenses.Continue reading the main story