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Posted on 02 December 2018.
Great to see you again after our Thanksgiving holiday! Our Black Friday promotion was great, and the whole team is…
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Posted on 18 April 2018.
Posted by MiriamEllis
If you're marketing big brands with hundreds or thousands of locations, are you certain you're getting model-appropriate local SEO information from your favorite industry sources?
Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets?
Before I started working for Moz in in 2010, the bulk of my local SEO experience had been with small-to-medium business models. Naturally, the advice I was able to offer back then was limited by the scope of my work. But then came Moz Local, and the opportunity to learn more about the more complex needs of valued enterprise customers like Crate & Barrel with more than 170 locations, PAPYRUS with 400, or Bridgestone Corporation with 2000+.
Now, when I'm thumbing through industry tips and tactics, I'm better able to identify when a recommended practice is stemming from an SMB mindset and falling short of enterprise realities, or is truly applicable to all business models. My goal for this post is to offer:
When a brand is small, like a single location, family-owned retail shop, it's likely that a single person at the company can manage the business' Local SEO, with some free education and a few helpful tools. Large, multi-location brands, just by dint of organizational complexities, are different. Before they even get down to the nitty gritty of building citations, enterprises have to solve for:
I am barely scratching the surface here. In a nutshell, the scale of the organization and the scope of the multi-location brand can turn a task that would be simple for Mom-and-Pop into a major, company-wide challenge. And I think it adds to the challenge when published advice for SMBs isn't labeled as such. Over the years, three common tips I've encountered with questionable or no applicability to enterprises include:
This is sometimes offered as a suggestion to boost local rankings, because website home pages typically have more authority than location landing pages do. But in the enterprise scenario, sending a consumer from a listing for his chosen location, to a homepage, and then expecting him to fool around with a menu or a store locator widget to finally reach a landing page for the location he's already designated that he wanted is not respecting his user experience. It's wasting his time. I consider this an unnecessary risk of conversions.
Simultaneously, failure to fully utilize location landing pages means that very little can be done to customize the website experience for each community and customer. Directly-linked-to landing pages can provide instant, persuasive proofs of local-ness, in the form of real local reviews, news about local sponsorships and events, special offers, regional product highlights, imagery and so much more that no corporate homepage can ever provide. Consider these statistics:
"According to a new study, when both brand and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., Facebook Local Pages, local landing pages). A minority of impressions and engagement (15%) happen on national or brand pages." – Local Search Association
In the large, multi-location scenario, it just isn't putting the customer first to swap out a hoped-for ranking increase for a considerate, well-planned user experience.
I find this advice particularly concerning. I don't consider it true even for SMBs, and at the enterprise level, it's simply false. It's my guess that this suggestion stems from imagining a single local business. They create their Google My Business listing and build out perhaps 20–50 structured citations with good data. What could go wrong?
For starters, they may have forgotten that their business name was different 10 years ago. Oh, and they did move across town 5 years ago. And this old data is sitting somewhere in a major aggregator like Acxiom, and somehow due to the infamous vagaries of data flow, it ends up on Bing, and a Bing user gets confused and reports to Google that the new address is wrong on the GMB listing … and so on and so on. Between data flow and crowdsourced editing, a set-and-forget approach to local business listings is trouble waiting to happen.
Now multiply this by 1,000 business locations. And throw in that the enterprise opened two new stores yesterday and closed one. And that they just acquired a new chain and have to rebrand all its assets. And there seems to be something the matter with the phone number on 25 listings, because they're getting agitated complaints at corporate. And they received 500 reviews last week on Google alone that have to be managed, and it seems one of their competitors is leaving them negative reviews. Whoa – there are 700 duplicate listings being reported by Moz Local! And the brand has 250 Google Questions & Answers queries to respond to this week. And someone just uploaded an image of a dumpster to their GMB listing in Santa Fe…
Not only do listings have to be built, they have to be monitored for data degradation, and managed for inevitable business events, responsiveness to consumers, and spam. It's hard enough for SMBs to pull all of this off, but enterprises ignore this at their peril!
Every time a new local search feature or best practice emerges, you'll find publications saying "just do X" to implement. What I've learned from enterprises is that there is no "just" about it.
Case in point: in 2017, Google rolled out Google Posts, and as Joel Headley of healthcare practice growth platform PatientPop explained to me in a recent interview, his company had to quickly develop a solution that would enable thousands of customers to utilize this influential feature across hundreds of thousands of listings. PatientPop managed implementation in an astonishingly short time, but typically, at the enterprise level, each new rollout requires countless steps up and down the ladder. These could include achieving recognition of the new opportunity, approval to pursue it, designation of teams to work on it, possible acquisition of new assets to accomplish goals, implementation at scale, and the groundwork of tracking outcomes so that they can be reported to prove/disprove ROI from the effort.
Where small businesses can be relatively agile if they can find time to man-up to new features and strategies, enterprises can become dangerously bogged down by infrastructure and communications gaps. Even something as simple as hyperlocalizing content to the needs of a given community represents a significant undertaking.
The family-owned local hardware store already knows that the county fair is the biggest annual event in their area, and they've already got everything necessary to participate with a booth, run a contest, take photos, sponsor the tractor pull, earn links, and blog about it. For the hardware franchise with 3,000 stores, branch-to-corporate communication of the mere existence of the county fair, let alone gaining permission to market around it, will require multiple touches from the location to C-suites, and back again.
If you're on the marketing team for an enterprise, or you run an agency and want to begin working with these larger, rewarding clients, you'll be striving to put a checkmark in every box on the following checklist:
We've determined which actions = success for our brand, whether this is increases for in-store traffic, sales, phone calls, bookings, or some other metric. When we see growth in these KPIs, it will affirm for us that our efforts are creating real success.
We've defined who will be responsible for all tasks relating to the local search marketing of our business. We've equipped these team members with all necessary permissions, granted access to key documentation, have organized workflows, and have created an environment for documentation of work.
We've created a spreadsheet, approved and agreed upon by all major departments, that lists the standardized name, address, phone number, website URL, and hours of operation for each location of the company. Any variant information has been resolved into a single, agreed-upon data set for each location. This sheet has been shared with all stakeholders managing our local business listings, marketing, website and social outreach.
Our keyword research findings are reflected in the tags and text of our website, including image optimization. Complete contact information for each of our locations is easily accessible on the site and is accurate. We've implemented proper markup, such as Schema or JSON-LD, to ensure that our data is as clear as possible to search engines.
Our website is easy to navigate and provides a good, usable experience for desktop, mobile and tablet users. We understand that the omni-channel search environment includes ambient search in cars, in homes, via voice. Our website doesn't rely on technologies that exclude search engines or consumers. We're putting our customer first.
We've implemented maximum controls for tracking and analyzing traffic to our website. We're also ready to track and analyze other forms of marketing, such as clicks stemming from our Google My Business listings traffic being driven to our website by articles on third party sources, and content we're sharing via social media.
Our website features strong basic pages (Home, Contact, About, Testimonials/Reviews, Policy), we've built an excellent, optimized page for each of our core products/services and a quality, unique page for each of our locations. We have a clear strategy as to ongoing content publication, in the form of blog posts, white papers, case studies, social outreach, and other forms of content. We have plans for hyperlocalizing content to match regional culture and needs.
We've implemented a store locator widget to connect our website's users to the set of location landing pages we've built to thoughtfully meet the needs of specific communities. We've also created an HTML version of a menu linking to all of these landing pages to ensure search engines can discover and index them.
We're building the authority of our brand via the links we earn from the most authoritative sources. We're actively seeking intelligent link building opportunities for each of our locations, reflective of our industry, but also of each branch's unique geography.
We've assessed that each of the locations our business plans to build local listings for complies with the Guidelines for Representing Your Business on Google. Each location is a genuine physical location (not a virtual office or PO box) and conducts face-to-face business with consumers, either at our locations or at customers' locations. We're compliant with Google's rules for the naming of each location, and, if appropriate, we understand how to handle listing multi-department and multi-practitioner businesses. None of our Google My Business listings is at risk for suspension due to basic guideline violations. We've learned how to avoid every possible local SEO pitfall.
We're making maximum use of all available Google My Business features that can assist us in achieving our goals. This could include Google Posts, Questions & Answers, Reviews, Photos, Messaging, Booking, Local Service Ads, and other emerging features.
We're using software like Moz Local to scale creation of our local listings on the major aggregators (Infogroup, Acxiom, Localeze and Factual) as well as key directories like Superpages and Citysearch. We're confident that our accurate, consistent data is being distributed to these most important platforms.
We know that local listings aren't a set-and-forget asset and are taking advantage of the ongoing monitoring SaaS provides, increasing our confidence in the continued accuracy of our data. We're aware that, if left unmanaged, local business listing data can degrade over time, due to inputs from various, non-authoritative third parties as well as normal data flow across platforms.
All public-facing staff are equipped with the necessary training to implement our brand's customer service policy, answer FAQs or escalate them via a clear hierarchy, resolving complaints before they become negative online reviews. We have installed in-store signage or other materials to actively invite consumer complaints in-person, via an after-hours helpline or text message to ensure we are making maximum effort to build and defend our strong reputation.
We've developed a clear strategy for acquiring reviews on an ongoing basis on the review sites we've deemed to be most important to our brand. We're compliant with the guidelines of each platform on which we're earning reviews. We're building website-based reviews and testimonials, too.
We're monitoring all incoming reviews to identify both positive and negative emerging sentiment trends at specific locations and we're conversant with Net Promoter Score. We've created a process for responding with gratitude to positive reviews. We're defending our reputation and revenue by responding to negative reviews in ways that keep customers who complain instead of losing them, to avoid needless drain of new customer acquisition spend. Our responses are building a positive impression of our brand. We've built or acquired solutions to manage reviews at scale.
Each location of our brand has been empowered to build a local footprint in the community it serves, customizing outreach to match community culture. We're exploring sponsorships, scholarships, workshops, conferences, news opportunities, and other forms of participation that will build our brand via online links and social mentions as well as offline WOM marketing. We're continuously developing cohesive online/offline outreach for maximum impact on brand recognition, rankings, reputation, and revenue.
We've identified the social platforms that are most popular with our consumer base and a best fit for our brand. We're practicing ongoing social listening to catch and address positive and negative sentiment trends as they arise. We've committed to a social mindset based on sharing rather than the hard sell.
We're aware that our brand, our listings, and our reviews may be subject to spam, and we know what options are available for reporting it. We're also prepared to detect when the spammy behaviors of competitors (such as fake addresses, fake negative/positive reviews, or keyword stuffing of listings) are giving them an unfair advantage in our markets, and have a methodology for escalating reports of guideline violations.
We're investing wisely in both on-and-offline paid media and carefully tracking and analyzing the outcomes of online pay-per-click, radio, TV, billboards, and phone sales strategy. We're exploring new opportunities, as appropriate and as they emerge, like Google Local Service Ads.
When any new functionality (like Google Posts or Google Q&A) needs to be managed at scale, we have a process for determining whether we need to build or acquire new technology. We know we have to weigh the pros/cons of developing in-house or buying ready-made solutions.
Once you've checked off all of the above elements, you're ready to move forward towards identifying a USP for your brand that no one else in your market has explored. Be it a tool, widget, app, video marketing campaign, newsworthy acquisition, new partnership, or some other asset, this venture will require deep competitive and market research to discover a need that has yet to be filled well by your competitors. If your business can serve this need, it can set your brand apart for years to come.
It's asserted that customers may forget what you say, but they'll never forget how you make them feel.
Call me a Californian, but I continue to be amazed by automotive TV spots that show large trucks driving through beautiful creeks (thanks for tearing up precious riparian habitat during our state-wide drought) and across pristine arctic snowfields (instantly reminding me of climate change). Meanwhile, my family have become Tesla-spotters, seeing that "zero emissions" messaging on the tail of every luxury eco-vehicle that passes us by. As consumers, we know how we feel.
Technical and organizational considerations aside, this is where I see one of the greatest risks posed to the local enterprise structure. Insensitivity at a regional or hyperlocal level — the failure to research customer needs with the intention of meeting them — has been responsible for some of the most startling bad news for enterprises in recent recall. From ignored negative reviews across fast food franchises, to the downsizing of multiple apparel retailers who have been unable to stake a clear claim in the shifting shopping environment, brands that aren't successful at generating positive consumer "feelings" may need to reevaluate not just their local search marketing mindset, but their basic identity.
If this sounds uncomfortable or risky, consider that we are seeing a rising trend in CEOs taking stands on issues of national import in America. This is about feelings. Consumers are coming to expect this, and it feeds down to the local level.
If your brand is considering opening a new branch in a new state or city, you'll be creating profiles as part of your research. These could be based on everything from reading local news to conducting formal surveys. If I were to do something like this for my part of California, these are the factors I'd be highlighting about the region:
We've been blasted by drought and wildfire. In 2017, alone, we went through 9,133 fires. On a positive note, Indigenous thought-leadership is beginning to be re-implemented in some areas to solve our worst ecological problems (water scarcity, salmon loss, absence of traditional forestry practices).
Can your brand help conserve water, re-house thousands of homeless residents, fund mental health services despite budget cuts, make legal services affordable, provide solutions for increased future safety? What are your green practices? Are you helping to forward ecological recovery efforts at a tribal, city or state level?
We're grumbling more loudly about tech gentrification. If you live in Mississippi, sit down for this. The average home price in your state is $ 199,028. In my part of California, it's $ 825,000. In San Francisco, specifically, you'll need $ 1.2 million dollars to buy a tiny studio apartment… if you can find one. While causes are complex, people I talk with generally blame Silicon Valley.
Can your brand be part of this conversation? If not, you're not really addressing what is on statewide consumers' minds. Particularly if you're marketing a tech-oriented company, taking the housing crisis seriously and coming up with solutions for even a modest amount of relief would certainly be positive and newsworthy.
We've turned to online shopping for an interesting variety of reasons. And it's not just because we're techie hipsters. The retail inventory in big cities (San Francisco) can be overwhelming to sort through, and in small towns (Cloverdale), the shopping options are too few to meet our basic and luxury desires.
Can your brand thrive in the gaps? If you're located in a metro area, you may need to offer personal assistance to help consumers filter through options. If you've got a location somewhere near small towns, strategies like same-day delivery could help you remain competitive.
We've got our Hispanic/Latino identity back. Our architecture, city and street names are daily reminders that California has a lot more to do with Mexico than it ever did with the Mayflower. We may have become part of the U.S. in 1850, but pay more attention to 2014 — the year that our Hispanic/Latino community became the state's largest ethnic group. This is one of the most vibrant happenings here. At the same time, our governor has declared us a sanctuary state for immigrants, and we're being sued for it by the Justice Department.
Can your brand celebrate our state's diversity? If you're doing business in California today, you'll need bilingual marketing, staff, and in-store amenities. Pew Research publishes ongoing data about the Hispanic/Latino segment of our population. What is your brand doing to ensure that these customers feel truly served?
We're politically diverse. Our single state is roughly the same size as Sweden, and we truly do run the political gamut from A–Z here. Are citizens removing a man-made dam heroically restoring ecology or getting in the way of commerce? You'll find voices on every side.
Can your brand take the risk of publicizing its honest core values? If so, you are guaranteed to win and lose Californian customers, so do your research and be prepared to own your stance. Know that at a regional level, communities differ greatly. Those TV ads that show trucks running roughshod through fragile ecosystems may fly in some cities and be viewed with extreme distaste in others.
Money is top of mind. More than ⅓ of Californians have zero savings. Over½ of the citizens have less than $ 1000 in savings. We invest more in Welfare than the next two states combined. And while our state has the highest proportion of resident billionaires, they are vastly outnumbered by citizens who are continuously anxious about struggling to get by. Purchasing decisions are seldom easy.
Can your brand employ a significant number of residents and pay them a living wage? Could your entry into a new market lift poverty in a town and provide better financial security? This would be newsworthy! Have ideas for lowering prices? You'll get some attention there, too.
Obviously, I'm painting with broad strokes here, just touching on some of the key points that your enterprise would need to consider in determining to commence operations in any city or state. Why does this matter? Because the hyperlocalization of marketing is on the rise, and to engage with a community, you must first understand it.
Every month, I see businesses shutter because someone failed to apprehend true local demand. Did that bank pick a good location for a new branch? Yes — the next branch is on the other side of the city. Will the new location of the taco franchise remain open? No — it's already sitting empty while the beloved taco wagon down the street has a line that spills out of its parking lot all night long.
"What helps people, helps business." - Leo Burnett
The checklist in this post can help you create an enterprise-appropriate strategy for well-organized local search marketing, and it's my hope that you'll evaluate all SEO advice for its fitness to your model. These are the basic necessities. But where you go from there is the exciting part. The creative solutions you find to meet the specific wants and needs of individualized service communities could spell out the longevity of your brand's success.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Posted on 16 October 2012.
Recently, I tweeted that one tweet from a nonprofit's CEO was worth more than many tweets by its staff, borrowing a line from trite saying, "A picture is worth 1,000 words." This prompted a debate with several colleagues, including two nonprofit CEOs. I immediately took it into a branch conversation (a terrific online tool for those of us who need more than 140 characters to discuss something).
What we ended up agreeing on is that, yes, having a nonprofit CEO use social media shows that social media participation is important to the organization from the inside/out; but it is equally important to have all staff involved. This is not an "either/or" argument, but more of a "both/and." But the main point is, it's not just about using the tools or getting your nonprofit's CEO to send out some tweets — it's about a total redesign of your organization. And it all starts with leaders leading with a network mindset.
So what exactly is a network mindset? It's a new style of leadership that works through active participation, openness, decentralized decision-making, and collective action. It requires that nonprofit leaders have an awareness of the organization's networks and are listening to and cultivating these networks in order to achieve impact. It means sharing by default and communicating through a network model, rather than a broadcast model — finding where the conversations are happening, and taking part. It also means using analytics to measure success, and being data-driven to continuously improve.
But it isn't always quick and easy to do, as CEO of San Francisco Goodwill Debbie Alvarez-Rodriguez shared in a recent presentation about becoming a networked nonprofit. Getting comfortable with social media and giving people a closer look at themselves is the first step for leaders to make the leap into adopting a network mindset. But as Debbie Alvarez-Rodriguez and other nonprofit leaders have discovered, social media isn't just an engagement platform; it also requires that organizations redesign how they work. Having a multi-channel marketing strategy and competence and comfort using social and mobile tools is important, but organizations also need to incorporate networked practices, requiring leaders to leverage both their professional and organizational networks.
But success can happen for nonprofits if they take small, incremental, and strategic steps. In my forthcoming book, Measuring the Networked Nonprofit, co-authored with KD Paine, we introduce a framework called "Crawl, Walk, Run, Fly" to help nonprofits figure out what incremental steps they need to take to get to the next level of networked nonprofit practice. It's designed to help them understand and measure the nature of the change process as they move through it. The model below indicates areas where organizations should focus time and learning to move to the next stage.
Crawlers are not using social media consistently or incorporating measurement processes; they also lack a robust communications strategy. Crawlers can be small or large nonprofits that have all the basics in place, but they either lack a social culture or resist transforming from a command-and-control style to a more networked mindset. These nonprofits need to develop a strategy. Even with a communications strategy in place, some organizations may face challenges to adopting a networked way of working. If so, they should start with a discussion of the organizational issues, followed by codifying the rules in a social media policy. They should also anticipate learning and benefiting from inspiring stories from peers.
Nonprofits in this stage are using several social media channels consistently, but may not be strategic or fully embracing best practices — maybe they don't engage with users, or they only share content and messaging produced by their own organization. These nonprofits need to create a social media strategy to support short- and long-term objectives, such as policy change or increasing public engagement on an issue. Walkers internalize listening, and use the data they collect to improve engagement and some content best practices.
These organizations implement small, low-risk projects that collect stories, learning, and metrics to help leadership better understand the value, benefits, and costs. Walkers should focus on one or two social media tools, going deep into tactics and generating tangible results and lessons. They must identify low-cost ways to build capacity internally, such as integrating social media responsibilities into existing staff jobs. Capacity is built with support from leadership and a social media policy formalizes the value and vision.
Runners use more than two social media channels as part of an integrated strategy, identifying key result areas and metrics that drive everything they do. They have a formal ladder of engagement that illustrates how supporters move from just hearing about your organization to actively engaging, volunteering, or donating to your organization. This is used to guide strategy and measurement. They visualize their networks and measure relationships. These organizations practice basic measurement religiously and use data to make decisions about social media best practices.
In these organizations, a single department does not guard social media, and staff are comfortable working transparently and with people outside the organization. The board is also using social media as part of its governance role.
To build internal capacity, runners invest in a community manager whose job it is to build relationships with people in social media or on emerging platforms. These organizations know how to create great content, and use an editorial calendar to coordinate and curate content across channels. They are routinely tracking the performance of their content strategy, and they make adjustments based on measurement.
These organizations have institutionalized everything in the running stage. Flyers embrace failure and success alike, and learn from both. Flyers are part of a vibrant network of people and organizations all focused on social change. They use sophisticated measurement techniques, tools, and processes.
Do you lead your nonprofit with a network mindset? Where is your organization in the shift to becoming a networked nonprofit? What do you need to get to the next level?
This is a guest contribution by Beth Kanter. Named one of the most influential women in technology by Fast Company and one of the BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the co-author of Measuring the Networked Nonprofit, and writes Beth's Blog.
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Posted on 20 September 2012.
As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Whether you realize it or not, you probably are, according to LinkedIn and TNS's new study of 6,000+ social media users across 12 countries, aimed at uncovering how marketers can tap into users' different mindsets on personal and professional social networks. Get ready. Things are about to get a little psychological on the blog.
The new research emphasizes the concept of "The Mindset Divide," that social networkers have different needs, interests, and emotional drivers that put them in a particular frame of mind depending on which type of social networking — personal or professional — they're engaging in. And as a result, marketers must make an effort to understand what these different mindsets are so they can better align their social media marketing strategies and tactics with their audience's frame of mind on different social networks. In other words, we must learn to "market to the mindset."
To us, this makes perfect sense. It's pretty easy to understand how someone logging in to Facebook to connect with their friends from high school would be in a different frame of mind than if they were logging in to LinkedIn, where their goal might be to gather information and insights to help them in their career.
Curious about what the study revealed? Check out LinkedIn's infographic below, which highlights some of the most interesting tidbits.
(Click infographic to enlarge.)
So how should this research apply to your own social media marketing strategy? In essence, the key is to adapt your marketing to the way people use different types of social networks, in terms of variables like messaging, positioning, the types of content and information you share, and the tone of voice you use.
According to the report, "professional" and "personal" social networks were classified in the following way, based on how survey respondents identified the majority of their connections:
One of the most useful nuggets of information from the study is the following, which highlights the type of content people expect from personal social networks (left) vs. the content they expect from professional social networks (right):
Knowing this information, you might tailor your messaging on personal social networks to be more entertaining, casual, and focused on the interests of your audience rather than being heavily brand-focused. On the other hand, for a professional social network like LinkedIn, you'd probably want your updates to be more industry-focused and brand-centric.
That being said, it's important to recognize that while the report classifies individual social networks as "personal" or "professional," that's not to say that all users are using a particular social network exclusively in one particular way. Sure, you could assume that a site like LinkedIn is being used more exclusively as a professional social network, and besides marketers, users of a site like Pinterest probably aren't users for any reason other than for personal use, but the lines are certainly a bit blurrier for other social networks like Twitter and Facebook. From a personal perspective, I mainly use Twitter for professional networking, and I use Facebook for a combination of the two.
So while it's definitely beneficial to understand the general mindsets and emotional drivers for usage of a particular social network, keep in mind that the specific mindsets of your own particular audience should be the ultimate foundation of your strategic social media marketing decisions on a given social network. Experiment with different types of updates, track your analytics, and let the data about what works and what doesn't drive your social media marketing decision-making.
What do you think of LinkedIn's new research? How will you use it to adapt your social media marketing strategy?
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By Heiko Balzter
This e-book covers a round-up of environmental alterations in Siberia with a spotlight at the terrestrial biosphere but in addition discussing weather and surroundings and the hydrological cycle. It concludes with a dialogue of data procedure ways which are being built to protect and make available spatial and temporal information for environmental reviews. Siberia is present process quick variations because of its weather vulnerability and the awfully excessive fee of warming it has gone through in contemporary many years. the data awarded during this e-book used to be now not simply available to the worldwide swap group sooner than. participants comprise quite a lot of Russian, ecu and North American authors from a number of disciplinary backgrounds together with box ecology, satellite tv for pc distant sensing and modelling. The publication investigates disturbance strategies within the taiga woodland with a spotlight on hearth and logging, presents observational facts of evergreen conifer invasion into larch ruled zones that could be an indication of weather swap, and describes plants version predictions of transferring plants zones. satellite tv for pc observations of snow hide in Siberia are offered, and saw alterations in river runoff defined. The interactions among the hydrological cycle, the biosphere and the ambience are checked out from a number of disciplinary viewpoints.
Read or Download Environmental Change in Siberia: Earth Observation, Field Studies and Modelling (Advances in Global Change Research) PDF
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Additional resources for Environmental Change in Siberia: Earth Observation, Field Studies and Modelling (Advances in Global Change Research)
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On the other hand, fir is a strong competitive species that intensifies its role in some micro-sites. Fir favours the expansion of taiga species (Oxalis acetosella and others). The taiga species in combination with Carex macroura displace nemoral species that were dominants 40 years ago. Favourable conditions of light and mineral nutrition created in small-leaved stands lead to light-requiring species dominance. Increasing of the proportion of fir gives rise to an expansion of taiga species, to decreasing of nemoral species, large forest ferns and tall herbs.
Randerson et al. (2006) studied one particular boreal forest fire in Alaska and quantified the effects of greenhouse gas emissions, aerosols, black carbon deposition on snow and sea ice, and post-fire changes in surface albedo on climate. 3 Wm−2 over an 80 year period. The reason for this is that long-term increases in surface albedo can have a larger radiative forcing impact than greenhouse gas emissions from the fire (Randerson et al. 2006). However, whether these results are applicable to the entire boreal biome is questionable.
4 Burned Forest Area Intercomparison An intercomparison of the L3JRC and FFID datasets with other published burned area data by Soja et al. (2004) and George et al. 1. The study region "SIBERIA-2" is the same as in George et al. (2006) since this was the largest common area coverage. The SIBERIA-2 region covers over 3 million km2 of Central Siberia, and includes Irkutsk Oblast, Krasnoyarsk Kray, Taimyr, Khakass Republic, Buryat Republic and Evenksky Autonomous Oblast (approximately 79–119°E, 51–78°N).

subset: commoncrawl


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Mahou Shoujo Ore Episode 8 Impression
On this episode, Saki and Sakuyo does a meet and greet event as magical girls. Later, they fight more demons.
So it's nice and somewhat saddening to see Saki's mother getting involved even though she's in pain. Also, there was more hilarious disgusting scenes like poop. Other than that, Hyoue is surprisingly not that evil when he encountered Saki's mother. Now what's going to be the next demonic plot? Overall, funny meet and greet and more demon fighting.
Conclusion: Funny meet and greet and more demon fighting.
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Grab opens anti-fraud toolkit for partners
Grab Defense will be available in Indonesia in the second quarter of 2019. Source link
Drivers argue Go-Jek's festive incentives went to accounts that apparently completed an impossibly high number of rides. Source link
Grab claims it has got the figure down to less than one percent. Source link


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If you're feeling stressed out, overwhelmed, or stuck, I'm your girl. Can you imagine what life could be like without constantly worrying and putting this much pressure on yourself?
As a Licensed Professional Counselor, I specialize in helping adults and older teens (high school age and up) work through their struggles with eating disorders, disordered eating (e.g. overeating, rigidextreme with "healthy" eating, stressingfeeling guilty about foodexercise choices, etc.), body image issues, anxiety, and depression. I also provide Christian counseling upon request.
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Dr. Joel McFarland and other members of our Rochester Regional Health Gastroenterology Department have been asking questions this month about colorectal cancer. Here's our latest one:
Q: Should I get a colonoscopy? Is it worth it?
A: Yes and yes. Here are some reasons why:
Wednesday, May 15, 2019
Located at 30 Hagen Drive, the newest vascular location offers state-of-the-art technology to its patients.Read News Article
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The National Chairman of the All Progressives Congress, Adams Oshiomhole, has re-echoed what majority of Nigerians laready believe, saying that once you join the APC your sins are forgiven.
Mr. Oshiomhole said this at the APC rally in Benin, the Edo State capital, on Thursday while receiving some members of the Peoples Democratic Party into the APC at the event.
He said, "We have some PDP defectors. They are, Henry Tenebe, Iluobe….Iluobe means I have done something wrong. Yes, once you join the APC, your sins are forgiven."
Oshiomhole advised the people to vote for the President and all the APC candidates at the polls, so as they would continue to enjoy what he called the democratic dividends such as wealth transfer, traderMoni, and agricultural favourable policies.
"Mr. President, your constituency is the Nigeria people who like what you are doing in form of wealth transfer, market money and others. All these show a heart that is committed to our people.
"In 2015 presidential election, Edo State scored 45 per cent because then we were not in control of the federal government. But today, we control the local government, state and federal so we should be able to give him more than 60 per cent.
"So vote for President Buhari, a man who is catching thieves for another four years, and know the difference between the PDP's 16 years of thievery and APC years of progress," Oshiomhole said.


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Stu Jackson's Profile
Brief about Stu Jackson: By info that we know Stu Jackson was born at 1955-12-11. And also Stu Jackson is American Coach.
The hand check has always been a part of pro basketball.Tags: Basketball, Check, Hand
The message here is you cannot, under any circumstances, throw an object at an official. You just cannot do it.Tags: Cannot, Here, Message
I don't know concretely if it's due to superstition, but any time a new rule is implemented into the NBA or a new piece of equipment or a new technology, there is always a transition and adjustment period by players and coaches and anyone involved with the game.Tags: Game, Technology, Time
I was happy working for the N.B.A., but to be honest, I decided that I'd probably get back into coaching. I missed the teaching, I missed the games, I missed the competition.Tags: Happy, Honest, Working
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Braingle: Codes, Ciphers, Encryption and Cryptography:
Cryptography is the discipline of using codes and ciphers to encrypt a message and make it unreadable unless the recipient knows the secret to decrypt it. Encryption has been used for many thousands of years. The following codes and ciphers can be learned and used to encrypt and decrypt messages by hand.


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Czech artists who allegedly hacked into a national television channel to broadcast a fake nuclear blast at a local resort face three-year jail terms.
Members of Prague-based Ztohoven allegedly tampered with equipment so Czech viewers watching a live panoramic shot of the Krkonose, or Giant Mountains, in the northern Czech Republic on June 17, 2007, were jolted by a flash of bright light.
When the light cleared, a fiery mushroom cloud could be seen rising on the horizon.
Six members of the Prague-based Ztohoven group were charged last month with spreading false information, said Dusan Ondracek, the state prosecutor in the northern town of Trutnov, who is in charge of the case.
The group claimed the aim of the project named 'Media Reality' was to show how reality could be manipulated by the media.
The public broadcaster Czech Television called the act could have scared many people.
In December, Prague's National Gallery awarded the group the new NG 333 prize for young artists.
Ondracek said a trial could start this month but no date had been set. If found guilty, each defendant could face a maximum sentence of three years in jail.
He said one more person would be charged within the next few days.


text: Available Development Site for Mixed-Use Entertainment (MXE). This is an incredible opportunity for an investor/developer to purchase the last remaining vacant lot in the Collins Fashion District. Average sale prices for fully rented multi-floor retail properties on Collins Avenue have recently spiked. Up to 14,000 SF building may be constructed with a maximum of 5 stories.


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Zuni Doorstop/Bookend - Tan Lion
Regular price
These gorgeous, unique and whimsical animal bookends will make a wonderful addition to any child's sanctuary; or any study or office for that matter! All Zuny bookends are lovingly hand-made, with amazing attention to detail.
Product Features:
- Design: Lino the Lion
- Colour: Tan
- Material: Synthetic leather, synthetic fur, polyester fibre, iron pellets
- Weight: Approx. 1kg
- Dimensions: 26cm x 15cm x 17cm high


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I Just Be Doing Me Keeping It Cool lyrics
Browse for I Just Be Doing Me Keeping It Cool song lyrics by entered search phrase. Choose one of the browsed I Just Be Doing Me Keeping It Cool lyrics, get the lyrics and watch the video.
There are 60 lyrics related to I Just Be Doing Me Keeping It Cool.
Related artists: Just go with it, Cool kids of death, It lives, it breathes, Be japy e.v., Be'lakor, Beňa a ptaszek, Just 5, Just believe (jb)
hey hold up a minute Let me stop up here and use this pay ... Phone real quick Hey, hey Toni, it's me, I ... was just calling You know Just calling to let you know, don
as long as it makes you happy If it makes ... you happy, just be happy Just as long as it makes you happy ... If it makes you happy, just be happy Feel like spending time with you Just doing
You wanna be successful You wanna be the ... president You wanna be the life of the party Everybody's ... friend You wanna be original Make a difference in this
me rosy gay Harmonious drifting soul Hindrance is getting ... old Seasoning everything in front of me Lust may be ... a mistake Sever me in little parts Oh the guilt it
two months, I'm through the door way Put ... my guitar on the floor And you will ... sit and tell me That you can't take anymore ... And you will sit and wonder What I can only
m admitting that I am confused cuz I've never been in what you've put me ... through and I wish that I had a single excuse to say ... that I've got nothing left to lose You were
and U, Me and U, Me and U.... Come on Uh, Uh, ... Uhhh Listen, I'm feeding girl, I got a taste for you ... Baby tell me is it cool if we do those things that
Mr. 305. This is to them boys that be in the ... That talk a whole lot of nothin'. Shh, be quiet. Keep it ... you don't wanna start a riot. Shh, be quiet. Keep it cool, you don't wanna start a riot
need a friend today, But it never happens after knowing ... your name. Before people say good day they ... ask how much you weigh, Then they say your skin ... all the demons, so called specialist grown-ups, Commenting between the cups of coffee,
ll make a scratch with fingernails Until it's all gone ... Pulling at every thread, Stuck in ... Who's had enough? You lose some You laugh Who's had enough?
changed me and the way I felt about men I was just so ... disgusted cause the one I loved I couldn't trust him ... And you told me that if I never been hurt I would not
yeah, yeah, okay You say, I'ma treat you right I say ... that you're too uptight Then we have a stupid fight I don't mean to hurt you ... but I do Break up, gonna take
hair was copper and her beauty bold And it warmed me to ... orange and gold And her lips, like cherry cola Man the ... way she looked that night Made my heart skip a beat
rt fjg fgosrji jij erjt eirgjertjirorj igjdjgidjgi jrjr ... j j ji FJ GIODSI TRE RTTTERK REJ JREO IRI IRJDY JIE ERI IR R REJIERI IR ... IREJIIRIO REI EI IAIJ REAIO
be friends All we gotta do Just be friends It's time to say ... goodbye Just be friends All we gotta do Just be ... friends Just be friends Just be friends… Ukandan da Kinou no asa hayaku ni Wareta
wanna be alone with you, baby No one but me ... and you I wanna be alone with you, baby No one but me ... and you I don't want a soul, don't want ... a soul, baby I don't want a soul hangin'
they tell me I am crazy That I'm wasting time with you You'll never be mine People always talk about ... your reputation see I don't care 'bout your other girls Just be good to me
was lost And I'm still lost But I feel so much better You can travel the ... away From the person you are in your heart You can be who ... you want to be Make us believe in you Keep all your light in the dark You're searching for truth You must look in
he does what he does, Playin' lost and found with your ... love, Tryin' to confuse you use you girl ... know why he says all those things, Always shootin down all
write me a letter And then skip town You're gone forever ... Then you come around Say your back, say it's love Say that this will be enough But your darting
it's true that fate is the one That deals all ... cards But it's up to you how you play the ... game You feel proud of yourself ... target You must leave all behind And keep on fighting Do
s trying to be somebody else So i'll just be me ... That seems better than a second rate carbon ... copy to me Nowhere near perfect i'm so ... far from that Never been good at math But i'm alright when those numbers are
needs you strong But life hits you out of nowhere And ... barely leaves you holding on And when you're tired ... of fighting Chained by your control There's
I want is for you to be with me Loving you everyday would be ... easy What I know is that we will never be But that doesn't ... stop me from wanting the dream of reality I
I want is for you to be with me Loving you everyday would be ... easy What I know is that we will never be But that doesn't ... stop me from wanting the dream of reality
be friends All we gotta do Just be friends It's time to say ... goodbye Just be friends All we gotta do Just be ... friends Just be friends Just be friends… Ukandan da Kinou no asa hayaku ni Wareta
s get old together Let's be unhappy forever Cause there ... s no one else in this world That I'd rather be ... unhappy with Let's be exposed and unprotected Let
could I ever be myself in Front of you and not act so ... different I can try!!! And when I'm not ... lord And you can say play this song It's for you!!! And I
feet, on your feet, ohh Move it to the beat, yeah Oh yeah ... Move it to the rhythm Dance floor ... s open, feeling free Music's pumping to get on your ... Take a chance and feel the beat Get on up babe, you gotta
the world Don't you come run away From the person you ... are in your heart You can be who you want to be Make us believe in you Keep all your light in the dark Be searching
ask me how should Ibe to you? You ask me to tell ... you what to do You ask me how can we make it through ... You want me but don't know what to do ... And I just want you to be true Just be a woman, just be a woman You ask me how can
s get old together Let's be unhappy forever Cause there ... s no one else in this world That I'd rather be ... unhappy with Let's be exposed and unprotected Let
each other...yeah Donate some peace of mind Invest in one ... ..yeah A love of all mankind Just be good to each ... You know we don't get long It takes so much to recover..
message is perfectly simple The meaning is clear ... stray too far And don't disappear Ever had that feeling, almost broke in two? Said ... that you were leaving, like you do. You do? All my
s just be Be what you be You and me Let's just be ... Let it bleed And let it be Let it bleed And let it be ... Let's just be Be what you be You and me Be what you be
Park ChaCha TAOM Feel good This goes out to to all the fine ... ladies out there I be like check Ooh girl Just one ... glance you captured my attention And ooh girl You're different from these girls That
Intro] Huh, I can't hear ya Maybe you ... should just take a shower Yeah Baby ... what's my name, what's my name Baby what's my name, what's ... my name Baby what's my name, my claim to fame, sing G, G
look at you And just look at me Held under your ... spell So helplessly Yes I'm still your fool Any fool ... see One look at you And just look at me I thought I'd be over you by now But I guess
t tell me lies I don't need fingerprints, so Button up your ... coat Before you catch your death of ... away your books They're building windmills Three miles up
m lying in my bed now And it feels just like a prison ... cell I'm trying to get sleep With my head ... stuck in a vacuum shell And I want you to be here From
tell me I am crazy That I'm wasting time with you You ... ll never be mine Friends keep saying that you're ... crazy Totaly It's not right at all What they belive is not what I see You keep saying just be good to me I keep
couldn't be from up above I never want another one Like ... her coming around Picking me up Just to put me down ... She couldn't be from down below For if she was, my heart
tell me I am crazy That I'm wasting time with you You ... ll never be mine Just be good to me Ha, Just be ... good to Green All I need is a woman to be good to me I
know A lot of people tryna be like me, but, you know... ... You just can't be like me Ooh, Lil Pump (CB on the beat) Ooh, yeah Everybody ... wanna be like me (Ooh, yeah) Everybody wanna be like me (Huh?) Everybody
all the rules Well, at least I'm trying Hoping when my days ... are through You'll be pleased I've lived the ... longest days Thinking my heart was so bad Too
take off your coat we ain't in no hurry I see the fear in ... your eyes but girl don't you worry I'll keep ... the candles lit all night so you'll know everything
were shootin' at a mound of dirt Well nothing was broken, ... nothing was hurt But I probably really should have been at work But when my free time's gone would you promise me
operator I need a favor Please be my ... savior If only I could have one wish I would ... like to call my dad Ash him if I'm good or bad, and should I stick to the plan Or should I leave like this Dear Dad, life's a struggle All I have is
am a hunter, I am the fear behind your disguise. I'm getting closer, I'm drawing near ... and I'll find you! 'Cause one by one ... they all come 'round, One by one they test
after I screamed at you-- What the hell is it all about You spilled your ... Onto my sleeve And you said Don't expect the tears To ... come from me babe For I've already grieved But
Foxx? I had I had a chick man She wouldn't did me ... real wrong, I mean I did the same thing to her but ... She ain't have no right to do me like that though
s all love when you're doing it big Cop your homies new whips when they're back from their biz ("It's all love! ... ") It's all love when you way
I got in trouble too Nothing left for me to do I guess I forgot to play it cool I'll ... put on my walking shoes Walk down to the swimming pool Tell the lifeguard
been playing it cool I been playing a fool Now don't ... you give me that cool love Give me the kind I need Let's ... start getting with it baby You're acting like a
city's burning me out, it's time to make tracks Let's hit ... the highway and never look back Just you and me, take care of ... to answer to anyone else Cool love It makes me feel good,
In my time, that's the way I usually go, But then when I ... feel fine, that's when I'll be letting you know, If I try, ... try, (taking it slow, taking it slow) But I can't SUSTAIN IT (letting it go, letting it
s cool with me boy if you've got somewhere to go ... Although we made some plans I'm going with the flow Won't ... hear no drama out of me Won't hear no noise 'Cause I'll be hanging with the girls
cool ! Be cool ! Be cool ! Everybody be cool ! Be cool ! Be cool ! Be cool ! ... Everybody be cool ! Be cool ! Be cool ! Be cool ! ... Everybody be cool ! Be cool ! Be cool ! Be cool !
got appointments, work I have to do Keeping me so ... day through They're the things that keep me from thinking ... of you (ohhh) Baby, I miss you so, I know I'm never
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text: Copperas Cove FFA'sColor Run 5kIN HONOR OF THOSE WHO SERVECopperas Cove FFA is showing its commitment to fitness and Veterans in our Second Annual Color Run! Come out and run in support of the FFA and Veterans. Half of the proceeds are being donated to the Wounded Warrior Project. Don't forget to wear white! Registration costs 12 dollars. Color Run Registration!For more information see the Copperas Cove FFA Facebook page or go to this link: Cove Color RunNovember 11th 8:30amSouth Park Walking Trail 2602 Dennis Dr. Copperas Cove, TXHalf of Procceds Donated to the Wounded Warrior Project!Come out and Run!


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Last week we studied about our new identity in Christ. We focused on who we are: loved, chosen, forgiven, redeemed and His Bride, nurtured, adored and adorned to walk out a life of dignity and victory. Preceding this we studied who God is by learning about His character via His names, Elohim, power and might, Rohi, our shepherd, Rapha, our healer, Jireh, our provider, Nissi, our banner, Shalom, our peace and more. All to remind us who we now belong to. Last month we studied the prayer that moves heaven and learned what to do in a battle. Remembering who our God is, remembering the times He has come through for us and others and listening to the voice of God when the enemy comes against us. We learned that God revealed the strategy of the enemy and then exactly how to defeat them.
This is what we are going to focus on this week. The next step in victorious living as we continue our study in Ephesians.
Ephesians 1:19-23
" and what is the immeasurable greatness of his power toward us who believe, according to the working of his great might that he worked in Christ when he raised him from the dead and seated him at his right hand in the heavenly places, far above all rule and authority and power and dominion, and above every name that is named, not only in this age but also in the one to come. And he put all things under his feet and gave him as head over all things to the church,which is his body, the fullness of him who fills all in all."
Ephesians 2:6-7
"even when we were dead in our trespasses, made us alive together with Christ— by grace you have been saved— 6and raised us up with him and seated us with him in the heavenly places in Christ Jesus,"
How great is God's power?
Great enough to overcome death. This same power (dunamis in the Greek: dynamite) is the same power available to us now to live the victorious life. Take a look at verse 20. Notice that Jesus sat down. You do not sit down until the work is done! He won the battle with our enemy Satan. He was then enthroned above all power and where are we? Seated with Him! Where is the enemy? Under our feet. We just have to recognize our authority and what to be alert to, the strategies of the deceiver.
In Ephesians 6 we read:
"Put on the whole armor of God, that you may be able to stand against the schemes of the devil. 12For we do not wrestle against flesh and blood, but against the rulers, against the authorities, against the cosmic powers over this present darkness, against the spiritual forces of evil in the heavenly places. "
Who is our enemy?
Revelation 12:9
9And the huge dragon was cast down and out–that age-old serpent, who is called the Devil and Satan, he who is the seducer (deceiver) of all humanity the world over
1 Peter 5:8
8 Be sober-minded; be watchful. Your adversary the devil prowls around like a roaring lion, seeking someone to devour.
John 10:10 The thief comes only to steal and kill and destroy. I came that they may have life and have it abundantly.
Satan wants to steal your eternal significance. He wants to get us so wrapped up in our problems and circumstances that we don't reach out to others. He would love to kill us and can not but he can kill our joy. He also wants to destroy our relationships. But remember he is a toothless lion. He can only do any of these things through the lies he tells us if we believe them.
What are the schemes or strategies?
I have found 2.
He uses bondages to trip us up and his methods always include deceit and lies. The lie is the only real power he has. He leads us into bondage and renders us powerless in certain areas until we recognize the lie and replace it with God's truth.
How do we win?
Revelation 12:11
11And they have conquered him by the blood of the Lamb and by the word of their testimony, for they loved not their lives even unto death.
By the blood of the Lamb and by the word of our testimonies. We claim the blood, the finished work of Christ on the cross and we hold up the truth, the sword of the spirit. Ephesians 6:17 " sword of the Spirit, which is the word of God,"
Lie replacement therapy.
The other thing we can do is to break strongholds.
Jim Logan in his book "Reclaiming Surrendered Ground" tell us that when we sin it is an act of disobedience. If it is not dealt with it can become a practice and then a habit and then a stronghold.
If you recognize a stronghold in your life you need to repent and announce verbally in the name of Jesus that you are taking back any ground that has been yielded to the enemy. Then have nothing to do with it.
The word is clear: Resist the enemy and he will flee!
James 4:7 So be subject to God. Resist the devil [stand firm against him], and he will flee from you.


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Pre-Emptive Strike
Mi Problema
I was reading that a lot of the MacBook Pro Retina laptops ship with some of the screws looser than they should be, but instead of taking it to the Genius bar, I wanted to just tighten the screws myself. To do this I needed to make a purchase. (Thanks for that Apple)
Mi Solucion
Tightening screws took only a few seconds, and was really easy. (As it should be)
Mi Consejo
Always have the tools to work on your own things, even if you never think you will.