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Voice User Interfaces
For e-Commerce, Websites, Apps, SAP ERP + S/4 HANA, CRM, PIM or Your Custom Business Software.
Alexa Skills Cortana Actions on Google
Conversational UI
AI-Based Chatbots for E-Commerce-Sites, Web and Business Applications.
Google Cloud AI api.ai Amazon Lex Amazon Polly Amazon AWS AI
New Brand Experiences
Reducing Complexity and Creating New Experiences Through Voice Applications for Well-Known Brands and Hidden Champions: B2C and B2B.
Innovation Workshops QA Experience Design Development
" My five star review: DAVE 42 are amazing to work with. #voicefirst projection delivered with minimum issues. Big thank you guys!!! "
Hotel Room
Guests can reach out to Alexa or Google Assistent in their hotel rooms. This innovative experience allows guests to quickly find the answers they need about their hotel stay. They can control their hotel room appliances or reach out for room service.
"What is the check-out time?"
Full service for your employees, available at all times of the day: Check for meetings or receive notifications.
"Book a meeting room for 3 o'clock."
Trade Fairs
Set up a voice assistant at a trade fair entrance or in a business lounge so your guests can easily find important information or access helpful services.
"Where is the Samsung booth?"
Connect voice assistants to delivery services or shopping systems (e.g. Magento, Spryker, Shopware). Create a new hands-free point-of-sales where products can be bought.
"Order a healthy meal for 4 people"
Health Care
Have a hands-free ordering system and an assistant for sterile environments. Doctors, surgeons and nurses can order consumables in the middle of surgery.
"Enroll patient into rehab program."
News Outlets and Blogs
Interact with information and news in areas of life where - up until now - only passive consumption was possible. Your users can enjoy high-quality content during breakfast or while putting on their make-up, shaving, etc.
"What are the news in Frankfurt am Main?"
Apps for All Major Voice Interfaces
Amazon Alexa
Google Assistant
Microsoft Cortana
Previous Projects:
Daily Briefing for UK Fashion-Blog. This included sketching out initial ideas, conversational design and technical realization as Amazon Alexa Skill. Includes the DAVE42 Performance Engine for quickly starting the skill and Google Analytics Conversion Tracking.
Maschinenring Deutschland
Development of a weather app with geolocation service as an Amazon Alexa Skill Prototype. The skill enables users to access the Maschinenring agricultural weather data for over 240 Maschinenring regions in Germany. This included implementing the access to the Maschinenring weather API, communication design, development and support.
Pippa & Jean
Proof of Concept: A Digital Assistant for 'Style-Coaches' as an information point for sales, events, dates and contact requests.
Gong Meditation
Popular Amazon Alexa skill for customizable gong meditations. Users set the meditation length and define periods for gong sounds. This included the initial idea, conversation design and development.
Step 1
Innovation Workshop
Find the business potential for voice and chatbot experiences in your project. Identify and validate existing interfaces and opportunities for expansion.
Step 2
Prototype Development
One of our developer teams creates a first prototype. A carefully selected set of users tests the application through a structured process. We collect feedback and identify possibilities for optimizing and improving the conversation design.
Step 3
Feature Iterations
We extend the application iteratively. Each iteration is published as soon as it is ready. Iterations are prioritised according to their business value and each iteration goes through an in-depth quality control process before publication. Development is flexible and continuous and the voice experience will consistently improve.
Further Measures
MVP and Feature Launch
Certification process at Amazon / Google. Continuous publications of adaptions. Short time to market.
Feedback and AB Testing
Constant feedback from focus groups. Testing different user interface patterns and interface speeds.
Analytics and Optimization
Continuous evaluation of usage statistics, number-driven optimization. New features are prioritised by business value.
We also love to support you in the following areas:
You already have a voice interface,
but you are looking for new possibilities?
We check existing voice interfaces and bots together with you. We test their simplicity, usability, goal orientation, error rate and performance. From this analysis we derive a list of potential improvements to boost user experience and discuss further possibilities with you.
You have developers
who are interested in voice interfaces?
We bring our know-how to your developers through developer trainings. In a workshop for advanced developers, we equip them with the necessary knowledge about the development of complex applications, including the integration of 3rd-party interfaces.
You want to find out more about the performance of an existing skill?
We integrate analytics platforms like Google Analytics into your skills. We also walk you through any analysis results and we help you to derive information about tracking your conversion goals (e.g. call-backs, interactions).
You would like to enrich your support service and reduce load on your support team?
An individual chatbot has a lot of advantages for your business. We discuss possible applications like support or information systems and create concepts, a conversation design and guidelines for business integration.
the team
We are a team of ambitioned software developers, ux experts, project managers and consultants. We contribute to the open source community and share our knowledge at conferences and in magazines.


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The errors in technical SEO are often not obvious, and therefore one of the most popular. Mistakes in robots.txt and 404 pages, pagination and canonical URLs, hreflang tags and 301 redirects, http vs https and www vs non www versions: each of them can seriously spoil all efforts to promote the site. One quality SEO website analysis is enough to solve all the main problems in this part forever.
But consider this: only a lead who is in the early stages of researching a product or solution (aka not ready to convert) uses such general keywords in their search engine research, simply because they aren't yet educated enough about what they're looking for. Similar to a negative keyword strategy, bottom-of-the-funnel (BOFU) keywords can help you reach avoid the wrong leads. These keywords are ones that are more pricing and service-oriented, which will bring in consumers who have a higher potential of converting as a result of your PPC ads.
The metrics you provide here will depend on the depth of your research. Be sure to keep it consistent by including criteria that can be answered for all competitors. Providing specific, additional information for just one competitor will give your document a bias. As far as gathering publicly available information, here are the first places to look. For company size, LinkedIn is a great resource for discovering the approximate number of employees. Financial details? Check Yahoo Finance and Wikipedia for relevant information. Want to get an idea of their website's traffic and ranking score? Search on Alexa. More Free Resources: AngelList, Crunchbase
Your Sales ForceYour sales staff probably has more access to competitive information than anyone else in your organization. Customers often show salespeople sales literature, contracts, price quotes, and other information from competitors. Part of a salesperson's job is to get customers to discuss problems they have with a competitor's product. Customers will also reveal your competition's product benefits, strengths, and customer service programs. Instruct your sales force to ask for copies of any competitive literature if and when that's possible. Your entire sales staff should keep a record of all competitive information they discover — even if it's just a rumor or gossip. Devote a regular portion of each sales meeting to a discussion of the competition.
On the Internet, geotargeting can help small businesses to compete with national brands and can ensure that large corporations effectively make use of their advertising resources. For example, a manufacturer of gasoline-powered electric generators may run ads in May and June targeted at residents of the Atlantic and Gulf coastal regions of the United States in preparation for the upcoming hurricane season. As another example, suppose you are a literary agent just getting started in the business and you are looking for authors to write books about cowboys and ranchers. Your website might tailor the content to be of special interest to residents of the western United States.
Another method that you may consider is following Google's Webmaster guidelines for country segmentations and either using subdomains or subfolders for specific countries and languages. This assumes that you have a generic TLD (.com, .org, etc). For example, es.example.com or www.example.com/es/ for Spain/Spanish. This might be the better local SEO solution because it also means that the subdomains or subfolders you specify will be shown in local searches on Google, based on TLD. The downside is that it requires a fair amount of work to setup, and might not coincide with your branding efforts internationally. An important note about this method is that it does not solve the problem of language, but only the country location. So if your service or product is available internationally, you probably shouldn't limit the geographic location for which Google serves results. Nonetheless, this approach serves as a good platform to initiate conversion optimization on those segmented pages or sites.
With an SEO analysis report from 1&1, you get quick and easy access to all the important facts relating to your website's visibility on search engines like Google and Bing. Ranking highly on search engine results pages (SERPs) is crucial to the success of your website. Since it focuses on achieving higher rankings organically, rather than paying for advertising, search engine optimization has become one of the most important disciplines in modern online marketing. Our site SEO ranking checker immediately shows you where your website is placed, and reveals areas that require further optimization. After receiving your site SEO analysis, you will be well-placed to make all the adjustments necessary for your website to climb the search engine rankings and be more easily found by your target audience.
Your keyword strategy should make clear which "keyword groups" you focus on. It doesn't have to be a long list of keywords (though it doesn't hurt to have one). Your keyword strategy should be a definition of a group of keywords that you're tackling. Every time you're writing new content you can have a quick look at those groups and pick a new keyword that falls in line with the strategy.
Now, evaluate your competition's product or service. How does your product compare to your closest competitor's product? What features and benefits are unique to your product? To theirs? The more unique features and benefits your product has, the stronger your market position will be. For example, if you produce and market an office copying machine that staples collated copies together and your closest competitor doesn't have this feature, you have an advantage. You can then sell the same market segment the benefit of added convenience and time saved. However, your competitor may have developed a feature that you don't have on your copier that gives him/her a selling advantage.
- Hi, I'm Matt Bailey. Welcome to keyword strategy in depth. Keyword research is the fundamental building block, for all of your on-line marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. We'll begin by finding sources for keywords, seeing how search engines deliver different results based on the types of keywords, and building your keyword lists. Next, I'll demonstrate how to effectively sift through the keyword data, in ways that maximize your ability to understand the searcher, and derive their intent. We'll see how to implement your keywords throughout the content of your website. Then, I'll demonstrate how to setup an initial Google AdWords campaign, utilizing your keywords, and avoiding the top five mistakes that companies make in AdWords. I've been marketing online for nearly 20 years, and I love to teach people how to be successful in their own businesses with the tools…
The unique advantage of PPC marketing is that Google (and other ad networks) don't just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.
Comparative user testing to the rescue: you ask the participants to evaluate your website as well as the websites of your top 2 competitors. To avoid biased feedback, try not to disclose which company you are with, and mix up the order in which you show the websites to the participants. Not to overwhelm the participants, limit the number of websites to 3 per person.
A backlink gap analysis aims to tell us which websites are linking to our competitors, but not to us. This is vital data because it allows us to close the gap between our competitors' backlink profiles and start boosting our own ranking authority by getting links from websites that already link to competitors. Websites that link to multiple competitors (especially when it is more than three competitors) have a much higher success rate for us when we start reaching out to them and creating content for guest posts.
The benefit of clearly describing a strategy for your PPC campaign is that it can inform the creative, particularly when it comes to building PPC adverts with our various elements: header, ad copy, ad extensions – where does everything go? Great advertising is built on great creative, so spend as much time crafting solid messages as you do on the strategic elements of the campaign. This chapter looks at how you can craft the best ad creative to communicate your message.
Don't forget, content marketing should be customer-centric. One of the best ways to know what content you should create is to find out from your customers. There are a number of ways to go about asking, whether it's through customer surveys, social media, or just giving them a phone call. Listen to what they have to say, and jot down some unique ideas or suggestions that you might have missed yourself. Sometimes their responses can really surprise you!
When looking at competitors for the PwC field service operations group there were lots of competitors (including paper printed out and stuck to the wall). What was interesting was that most of the competitors were originally independent companies, but then acquired by larger companies. What was most helpful was looking at how each organization's strategy changed their end goals. In the case of Field Service Lightning it was originally about the CRM capabilities of SalesForce, but is now about the integration of machine learning for Salesforce's Einstein.
Some websites regard visitors in different ways. For example, blogs are not as concerned with their visitor type, so long as they are drawing in visitors. In short, having an audience matters more than who makes up the audience. A business website, on the other hand, is looking for a certain type of traffic. This traffic should come from your target market. To make this happen, creating a keyword theme is necessary.
Monitoring also allows you to notice trends. If there's a high bounce rate (people leaving your landing page before making a purchase) but a high click-through rate as well (lots of people are clicking on your ad), it's a sign that the issue isn't with your ad but with your landing page. Instead of throwing the baby out with the bathwater, you can focus exclusively on improving your landing page.
xAd's first step was to expand its use of location data. "We wanted to move beyond just the where, and use location data to define the who and the what of audience targeting," Monica Ho, xAd's CMO, told GeoMarketing in 2015. After all, while a consumer's proximity to a Denny's can be significant, targeting someone who has been to and enjoys their local Denny's will often prove more successful — whether or not they happen to be near the restaurant at the time they see the ad.
Although this process can be tedious and time consuming, it is essential in identifying where your competition may be surpassing you as well as what advantages you have over your competition. Developing takeaways will help identify these strengths and weaknesses. From there, you can improve your marketing plan by putting greater influence on the features your company offers and finding ways to implement features your company doesn't offer that seem crucial to gaining customers.
For example, it's important to look at the response based on urban, suburban or rural locations. Someone living in northern Indiana may consider driving 25 miles to your store to be no big deal. Most customers or prospects could make the drive in less than half an hour and, therefore, they will visit your store. However, if the prospects live in the River North neighborhood of Chicago, they aren't going to want to go to your store in Wrigleyville because that's going to take 50 minutes.
In particular, strategy is how the team aligns so that decisions made at any level are likely to be better for the longer term goals of the organization. If you don't have that alignment, you will be constantly struggling to move the organization ahead, together. A well-executed competitive analysis provides the framing for how your group is the best one to take on the challenges and opportunities ahead.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."
Surprisingly, you can mine a lot of useful intelligence from employee reviews on Glassdoor. Because employees leave anonymous feedback, they don't hold back on what they love (and don't love) about their employer. You can often uncover cultural aspects of the organization by reading how employees perceive senior leadership and whether or not they enjoy working there.
You cannot expect your employees to stick to their schedules and stay organised if the person at the top doesn't do the same. As the leader of your start-up, you need to set an example for your staff, which means that you have to be the most organised person in the company. While it is important to ensure your employees follow suit, try not to be too overbearing about how they choose to organise their days.
Jeff Baum is Director of Services at Hanapin Marketing and a seasoned PPC advertising professional with Hanapin Marketing. a 13 year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a recurring writer for Hanapin's blog and PPC Hero.
Ever heard the saying that a picture is worth 1,000 words? Well, a video is worth 1.8 million, and YouTube is the best place to promote your video ad to an engaged audience. One of the most popular YouTube ad formats, TrueView ads, play before other videos on the site and allow users the option to skip after five seconds (and you don't have to pay if a viewer skips your ad!). Since there is less competition on YouTube compared to other search engines, your brand has a massive opportunity to reach and convert a ton of consumers across a variety of different demographics.
Now, to figure out state and postal code involves a more complex process. At the core though, the geolocation services build up a network of servers from which they can send out pings, or connection requests, and known physical locations of public entities like universities and government office IPs. Eventually, with enough data, the geolocation company has the capability to triangulate any IP on the web.
Use Google Keyword Planner and your list of potential search ideas to create a list of terms/phrases that align with your brand and that, ideally, aren't highly competitive. Google ranks competitiveness in Keyword Planner, seen above. You can also get an idea of how competitive a keyword search is by looking at the price of the suggested Adwords bid. Competitive search terms are typically much harder to rank for.
If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
It's all about repeated exposure—while your previous site visitors browse other websites, your retargeting provider will show them ads for your services and products. Using retargeting, you can entice visitors back to your website and effectively convert these digital window shoppers into customers for your business. In fact, potential customers who are retargeted with display ads are 70 percent more likely to convert. Now, doesn't that sound nice?
Attribution. Use attribution data to prove the influence of PPC on conversions either cross-channel or within the channel. For instance, you might learn that certain campaigns don't convert well, and the instinct is to turn them off. However, if they lead to conversions in other campaigns, you'll want to allocate budget to keep the conversion path open.
Using negative keywords in PPC campaigns is an often overlooked but highly effective strategy. These are keywords that you add to your campaign that you don't want to target. Adding negative keywords will let Google know that it should not show your campaigns in searches that include these words. This is a crucial step in order to make sure that you don't waste money by displaying your ad for irrelevant searches.
Steve Webb is an SEO audit specialist at Web Gnomes. He received his Ph.D. from Georgia Tech, where he published dozens of articles on Internet-related topics. Professionally, Steve has worked for Google and various other Internet startups, and he's passionate about sharing his knowledge and experiences with others. You can find him on Twitter, Google+, and LinkedIn.
The Keyword Planner is a free tool, but you'll need to set up a Google AdWords account first if you don't have one already. Once you're set up and logged in, go to the Tools bar at the top of the home page and you'll find the Keyword Planner there. Click Search for new keyword and ad group ideas. You'll be able to see suggestions in both the Ad group ideas tab and the Keyword ideas tab. You can add new keywords to an ad group by clicking the double arrows >> next to the keyword or remove them by clicking on the ad group and then the X next to that keyword.
"My favorite part about voice search is just how clear the intent is in the query. For example, if I typed in 'hotels in the Bahamas', you'd have no idea whether I was looking for a romantic getaway, a singles trip or a family vacation. Chances are the results would be different for each. But if I asked Cortana, 'which are the best family-friendly hotels in the Bahamas,' then a far more targeted result could be served.
Your CompetitorsYou probably see the owner of a rival organization at trade shows, association meetings, and perhaps even socially. You can garner a great deal of information through a simple, friendly conversation. People like to talk about themselves and share their success stories and concerns with business associates. Assign someone to check the competitions' Web sites regularly for pertinent changes and news. (And take a good look at your own: Do you say anything there that you'd just as soon not have your competitors see?)
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it's important to learn how to do it right.
In online environments, ad servers look at a user's IP address to figure out their location. Behind the scenes, the ad server maintains a large database that has every IP address already mapped to its country, state, and postal code. So, when a request comes in, the ad server strips the IP address from the header of the request, queries this table, finds the necessary location data, and then picks an ad that matches that criteria.
PPC marketing is now a standard way for businesses to find new customers for their products and services. Yet many small businesses have been disappointed with their first steps into PPC. It can be a tricky marketing strategy. First-time PPC marketers often underestimate the time it takes to lay down the right foundations, the budget required, and the work needed to keep on top of your game.
Of course, many small businesses don't have the time or expertise to run tests on the successes and failures of their PPC campaigns. This is why simplified tools that use complex machine learning to do the testing for you are so helpful to manage PPC for small businesses. If you're a small business owner and want to take it on yourself though, follow the winning strategies above to get started on the right track!
Geo-Targeting allows you to run different campaigns in different locations. Your ads might be served all over the world and vary in their marketing message according to the segment and audience that you approach. Is the marketing message on your site the same as the geo-targeted ad? Experiment with sending traffic from a geo-targeted banner to a geo-targeted landing page (in language, currency, offer, etc) and to a generic page – what converts better?
It's easy to get blindsided by our own opinion on "high-quality" content. You might be thinking you have an awesome idea that everyone wants to read about, but how do you know with absolute certainty that it's really that great? And even if your hunch is spot on and you've discovered something truly worth sharing, how do you quantify its value? How do you find the right content marketing keywords?
If you want to see what people are talking about at any given moment, there's no better way than to check in with your social media channels. Most of us already do this throughout the day, but if you haven't tapped into your channels for keyword research, you're missing out on valuable insights. Here are just a few things you can uncover by typing a word or phrase into the Facebook search bar:
After setting your campaign goal and choosing the right platform for your ad, the next step is to plan your ad targeting for your most relevant audience. There are two types of targeting. You can target audience for a specific geographic location and you can also optimize your campaign for a specific device type, operating systems and wireless networks.
What's the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn't be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of that and explains the basis of the how, then points you to several useful posts for the how.
Successful online advertising requires ongoing work and optimisation to improve performance and results. Maximising output and reducing input is critical. You must clearly outline the business objectives, goals, and audiences for each campaign. This chapter outlines our PPC model which considers objectives, goals, audience, and targeting to ensure your PPC is based on a solid strategy with clear measures in place to analyse and improve as you go.
Finally, some strategies will drive both efficiency and growth within an account. For example, concluding an ad copy test based on CTR, conversion rate, or conversion per impression can increase revenue and improve ROI. However, these strategies typically show incremental long-term improvements, and are less likely to ramp revenue or improve ROAS in the short-term.
The use of semantic search has completely changed the way we perform modern search queries today. A decade ago, people stuck with what was short and simple. If they wanted to find the best pizza places in New York City, they would type in "Pizza New York." However, with Google's Hummingbird update and the algorithmic improvements to semantic searches, people now are more inclined to type in "Where is the best pizza place in New York City."
Between 2016 and 2017, Amazon was mentioned almost 3 times more frequently by senior executives on earning calls than any other company. It's no wonder executives at public companies are obsessed with the retail giant. Even the threat of an Amazon entrance could result in a seismic shift in the market and put them out of business overnight. In other words, the SaaS world moves fast — and the only way to keep up is to be one step ahead.
Using geo-targeting, you use smart marketing tactics. A great example of a successful use of area segmenting is evo, an e-commerce sporting goods store. When they took the leap to open up three brick and mortar stores. Their first step was to send out an email blast for a $200 shopping trip to users in the area. Though the campaign had a 58% conversion on mobile users, the campaign wasn't as effective at driving traffic to their store fronts.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."
It doesn't take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide what you should focus on. What mediums do you prioritize? How do you narrow down your target audience? How do you rank better on search engines? Should you have a social media campaign? And if so, which social media platform should drive that campaign? And where in the world do you even begin to dig into this stuff?
Your keyword strategy should make clear which "keyword groups" you focus on. It doesn't have to be a long list of keywords (though it doesn't hurt to have one). Your keyword strategy should be a definition of a group of keywords that you're tackling. Every time you're writing new content you can have a quick look at those groups and pick a new keyword that falls in line with the strategy.
Some publishers and networks have even developed performance-based marketing plans based on geo-targeted ads. Ads and marketing are only placed and paid for when there have been proven results to show that this venture is worth it. It has always been very effective to target a certain demographic based off of their age, gender, or career. This can be taken even further by taking a look at certain locations and what demographics reside there. Website data can be used to determine what geographic locations are most frequently perusing a site and that area can be targeted as well.
Not every keyword is worth ranking for. This may seem obvious, but it's an important lesson for search marketers to learn. Often times we can get caught falling down the rabbit hole or chasing the long tail dragon to boost our rankings without thinking of the time and resources it takes to rank for these terms. Especially for highly competitive, high-volume keywords – it simply isn't worth the time and effort it might take to get onto page one.
We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.
IT is more cost-effective to target already existing demand to increase your market share for more qualified leads. For more tips on how to prioritize your keyword strategy and your comprehensive search campaigns, check out Directive's Complete Guide to B2B Marketing and Demand Generation. And be sure to subscribe to our blog for weekly updates on the most innovative industry-leading tactics!
For branding campaigns, your budget is often not an issue. You may have a fixed budget or your budget may be seemingly limitless. It doesn't matter, because with this strategy the focus is on position; and in most cases only position #1 will do. This is often the easiest strategy to execute for paid search, but it's also inefficient. The reality is that bidding into the top position in search results is often a waste of money. Google has gone on the record as saying that conversion rates don't vary much by position, so in many cases all that the first position buys you in paid search is brand awareness (and vanity).
Beacons are little physical objects (under two square inches, in most cases) that can be placed in desired locations. Their sole purpose is to detect you, or more specifically, your device, as you move into their range. The beacons themselves don't send content. Like geofencing, a signal is triggered when you're near one, and a server sends a push, text, in-app message, or even an email (though currently, that's a less likely application for beacons).
Jeff Baum is Director of Services at Hanapin Marketing and a seasoned PPC advertising professional with Hanapin Marketing. a 13 year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a recurring writer for Hanapin's blog and PPC Hero.
Overall score: Finally, you simply add up the scores and divide by the number of columns you have. This will give you an overall score. Then you can sort your keyword list by overall score and voilà, your keywords that are likely to perform the best for you bubble up to the top. You can weight each column if you like based on which factors are most important to you.
Here's how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That's why it's called "pay per click.") When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.
You should also take time to ensure that your landing page is designed well, but not just in appearance. Be sure to focus on loading speed and usability as well. Together, all of these elements are crucial to the success of your campaigns. Afterall, you don't want to spend all your time designing PPC ads only to have your leads bounce right off as soon as they reach your boring or unsightly landing page design—or worse, leave before it even has a chance to load.
If you want more traffic from the search engines, follow the steps from the SEO analysis report. The SEO Analyzer point out all of the problem you may have on you website and supply with tips how to fix them. Use wisely and remember not to over-optimize the page, as it may look that the page is created for search engines. Our SEO Analyzer is the most advanced and fastest analyzer on the web.

subset: commoncrawl


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Show Notes
You can find the archive for this show here.
Rick Weyenberg email: email@example.com twitter: @codeboarder
Mark Garner email: firstname.lastname@example.com twitter: @mgarner
website: www.azureflashnews.com
twitter: @azureflashnews
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Google Play: aka.ms/afn-google
Stitcher: aka.ms/afn-stitcher
A crazy amount of new Azure infrastructure announcements
- Today, I have the pleasure to announce the latest innovation coming to Azure infrastructure, in three acts – Infrastructure for every workload, hybrid offerings, and security & management.
Microsoft Azure enables a new wave of edge computing. Here's how.
- We are going through a technology transformation that is unlocking new scenarios that were simply not possible before. Smart sensors and connected devices are breathing new life into industrial equipment from factories to farms, smart cities to homes, while new devices are increasingly cloud connected by default – whether it's a car or a refrigerator.
Microsoft Ignite 2018 – Book of News
- This Microsoft Ignite 2018 Book of News is your guide to ALL the announcements we're making on Sept. 24, with summaries of the news and links to more information.
Ignite 2018 – Making AI real for your business with Azure Data
- Today at Microsoft Ignite in Orlando, I shared how the confluence of Cloud, Data, and Artificial Intelligence (AI) is driving unprecedented change and is rapidly becoming foundational to innovation in every industry. The driving force behind powerful AI applications is data – and getting the most out of AI requires a modern data estate. Unlocking the potential of data has become an imperative for organizations that want to leverage AI to uncover new insights and create new business opportunities.
Produced by
MTC Facility
Source: Azure Flash News
Source Link: Azure Flash News Episode for 2018-09-28


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A 43-year-old woman accused of fatally stabbing her boyfriend was found guilty of second-degree manslaughter Tuesday.
Veronica Reynolds of Mohr Street originally was charged with second-degree murder in the death of Brian Smith, 59, on July 6, 2016, and faced the possibility of 25 years to life in prison if convicted.
Erie County Judge Sheila A. DiTullio, however, found Reynolds not guilty of murder and instead convicted her on the lesser charge, a nonviolent felony, after a nonjury trial. Reynolds faces five to 15 years in prison when she returns to court Nov. 30 for sentencing.
She also was convicted of assault for stabbing Smith's brother in the leg when he tried to take the knife from her.
Prosecutors John P. Feroleto and Lynette M. Reda set the scene of what happened.
Reynolds and Smith shared a cottage at the rear of the Mohr street address with Smith's brother, Timothy Washington. Reynolds' sister and her boyfriend lived in the front house. It was a nice summer day, so they decided to have a cookout. Reynolds' sister and Washington testified everyone was getting along well during the day and into the evening.
They also agreed Reynolds was drinking a lot, until she finally fell out of her lawn chair face-first onto the ground. She was taken in to go to bed once by her sister and a friend, but came back out and didn't go back in the house until the gathering was breaking up.
Washington testified Reynolds and Smith argued a little, and that Smith, who also had been drinking, was complaining about how much Reynolds drank. Washington said he tried to break up the argument and took his brother into his bedroom while Reynolds went to the kitchen. Then he said, as he was going to his own room, he heard his brother hollering
"She's stabbing me," and found Reynolds attacking his brother with a large kitchen knife.
Washington was stabbed in the leg as he wrestled the knife away from Reynolds, he said.
Reynolds sister testified she heard the commotion and ran to the back house, where she saw Smith, bleeding badly, lying in the doorway of his room, with Washington holding him. She called 911 and the audio of her frantic plea for help was played in court.
Reynolds, who walked naked through the yard to her sister's house after the stabbing, was arrested at the scene.
When Reynolds was taken into custody, she was wearing only a borrowed shirt, and while she was being held for several hours in a police interview room for questioning she never was given anything to wear from the waist down, but instead was given some type of shirt to hold over herself. Because of that, DiTullio ruled before the trial that no statements would be admissible that Reynolds made during her interviews.
Defense attorneys Jessica Kulpit and Andrew LoTempio called only one witness. Although there had been no testimony about any specific pattern of violence between Smith and Reynolds, who had been together about two years, they put on the stand a domestic violence expert who testified about the effects ongoing domestic abuse can have on an individual.


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text: 2015-05-28 1:57 GMT+02:00 Jackson Doak <noskcaj at ubuntu.com>: > Some of those packages are fixed in debian and should have auto synced. We are in Debian import-freeze right now[1], so there are no automatics syncs right now. But you can issue a sync-command to get the updated: http://wiki.tanglu.org/SyncDebianPackage Alternatively, tell me or yofel which packages should be synced from which Debian suite, and we will trigger the sync :-) > The only package that needs a change other than a rebuild is the xfce4 > metapackage That doesn't sound too hard ;-) Cheers, Matthias [1]: http://qa.tanglu.org/synchrotron/sync-issues_main.html


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The 2019 Hyundai Santa Fe returns with completely redesigned sheetmetal and a full range of active safety tech to keep you and your family out of trouble. Refinement has been prioritized for the latest generation of this midsize crossover, and the Santa Fe feels polished. Here are 10 cool facts about the 2019 Hyundai Santa Fe, which is the direct successor to the 2018 Santa Fe Sport.
Not a Kona XL
The 2019 Santa Fe features Hyundai's latest crossover design language but by no means is the crossover simply a Kona that's been sized up. The Santa Fe got its own unique design cues including vertically positioned headlights (the units at the top of the hood are actually daytime running lights; the headlights are lower on the front fascia), a grille pattern that resembles chain mail, and an upright greenhouse. The Santa Fe also doesn't have as much contrasting cladding as the smaller Kona, giving the larger CUV a more mature look.
Multiple Densities for Improved Comfort
The 2019 Santa Fe features a new front seat design with varying levels of foam density to make it more supportive and comfortable. Denser foam is used in the side and thigh bolsters, for example, to help keep you in place when you're taking a hard turn or making an emergency maneuver. Seat cushions and the lower seatbacks are made of medium density foam, and the upper seatback and thigh support use the softest foam for greater comfort.


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Arduino + Raspberry Pi Lovers
Discussion and Q&A about Arduino and Raspberry Pi projects.
194 Members
Join this group to post and comment.
Electronics and Communication
27 Jan 2019
How to create own AI using raspberry Pi and open CV
I had done a project based on smart robot car based on open CV and tensor flow for object detection and I also included Alexa as an AI to my smart robot but I was thinking why we can make an own self learning AI for raspberry pi


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- Manitoba: Stonewall MB, Riverton MB, Somerset MB, MB Canada, R3B 7P9
- Quebec: Degelis QC, Sainte-Adele QC, Chapais QC, Windsor QC, Schefferville QC, QC Canada, H2Y 9W4
- New Brunswick: Miramichi NB, Miramichi NB, Memramcook NB, NB Canada, E3B 2H7
- Nova Scotia: Cumberland NS, Colchester NS, Cumberland NS, NS Canada, B3J 2S1
- Prince Edward Island: Victoria PE, Kingston PE, Tignish PE, PE Canada, C1A 3N9
- Newfoundland and Labrador: Burlington NL, McIvers NL, Millertown NL, Rushoon NL, NL Canada, A1B 9J1
- Ontario: Alexandria ON, Kimball ON, St. Davids, Prescott and Russell United Counties ON, Union Creek, Severn ON, Shrigley ON, Kinburn ON, ON Canada, M7A 7L1
- Nunavut: Pond Inlet NU, Pond Inlet NU, NU Canada, X0A 3H9
- England: Littlehampton ENG, Slough ENG, Hereford ENG, Telford ENG, Scunthorpe ENG, ENG United Kingdom W1U 4A7
- Northern Ireland: Bangor NIR, Bangor NIR, Derry�(Londonderry) NIR, Derry�(Londonderry) NIR, Bangor NIR, NIR United Kingdom BT2 1H4
- Scotland: Kirkcaldy SCO, East Kilbride SCO, Cumbernauld SCO, Aberdeen SCO, Glasgow SCO, SCO United Kingdom EH10 1B6
- Wales: Swansea WAL, Barry WAL, Swansea WAL, Barry WAL, Wrexham WAL, WAL United Kingdom CF24 1D2


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- 273 Ratings
North End Wine Tasting Tour in Boston
See Boston through the bottom of a wine glass on a tour of the North End neighborhood. Leave the crowds behind as you enjoy rewarding pairings of tasty morsels and full-bodied vintages.
What You Will Do
- Go for a guided stroll around the booming North End area and immerse yourself in a foodie's paradise
- Choose from a list of local spots, including Gennaro's 5 North Square and Artu Rosticeria Trattoria, to try delectable food and wine pairings
- Sample a flavorful range of reds and whites to learn about what goes into a proper pairing
- Listen to the history of the North End's dining scene from a professional, who happens to be a local
What's Included
- Two-hour guided wine tour
- Samples and pairings
Additional Information
Full refunds for cancellations made at least 48 hours in advance.
Customer Reviews
- 273 Ratings
- Sarah
We wished there was more than two stops! It felt a little short
- michelle
I really enjoyed wines and the host but was thinking we would be getting a little info about the North End so was disappointed that that was not part of the tour.
- Bridget
The tour was amazing! I learned a lot and Lynn, our wine ambassador, was incredible and very knowledgeable!
- Krissy
The wine tasting experience was informative and just plain fun! We went as a group of three, and enjoyed meeting the other members on the tour. You don't have to be an expert on wine to join in the fun. Our wine expert was very knowledgable, answered all our questions and gave us backgrounds on all the wines we tasted. We will definitely be taking the South End tour in the future!
- Kari
The space at Artu was challenging with a long table of 11. It was difficult to hear what she was saying and we were rushed out of our space at 5:00 on the dot. I felt that this tour should have been 21/2 hours with the two venues and walk in between. No one in our group was ready to leave.
- Bonnie
We thought Roz was a great guide but it wasn't much of a "tour." Just a hotel lobby & one restaurant. Would probably not recommend for that reason although we did learn a lot about wine. Two wines at 3 locations would have been preferable, more enjoyable & better in line with the cost. There are certainly plenty of options in the North End!
- Joyce
Melanie was a wonderful , knowledgeable, personable wine goddess. I would have enjoyed a more generous pour.That being said, I have already spent time in a wine store studying the labels and choosing according to the wonderful presentation on Italian wine.
- Susan
The appetizers were very good but the wine selections were not.
- Christina
Monica was excellent, her knowledge on wine was amazing! She was able to answer all of our questions. The ambiance at both stop was great and the quantity of wine offered was just right, the food offered was excellent also. This isn't a complaint, although it was sometimes hard to hear Monica, especially at the battery wharf hotel due to guests rolling their suitcases around in the lobby. Though again, everything about this tour was wonderful, I would definitely recommend it!
- Heather
Joanne, our guide, was wonderful! She was very knowledgeable, and we learned so much! The wines we tasted were delicious, and I have saved the names to be able to purchase them to have at home. It was a great way to spend an afternoon!
- Annalee
I was disappointed that we only went to 2 restaurants and I did not like the astmosphere at Artu and we were rushed out.
- Steve
The guide was great, a good knowledge of the wines and everything around it. The first location was noisy and it was difficult to always hear what our guide was saying because of a group in the bar that doesn't care. It's interesting to taste wines with various prices but since we were 11 it could have been cool to have a least 1 or 2 higher priced wines. But overall our group was satisfied.
- John
Joann was our guide and we had a fine time. She was very good and personable. We learned about how to taste wines and our group was very friendly. Thanks.
- Lyn
We believed we would visit ~3 restaurants on this tour. After the initial greet at the Battery Wharf Hotel, we walked to only 1 restaurant for the remainder of the tour. Other than that, our tour guide was knowledgeable and gracious.
- dawn
We went on one of your wine tours last summer and thoroughly enjoyed a nice bowl of pasta at one of 3 stops. This tour was much less wine and food. It was great to be in the North End, but will probably not do another wine tour.
- Sandi
would have liked to have visited more than two places
- Amanda
There could have been some higher quality wines, particularly the reds. It didn't feel like a tour considering we only went to two places. Was a little disappointed with the quantity of both food and wine. The best part was our fantastic host Lynn who was very passionate and knowledgeable about wine. She answered many questions and was very friendly.
- sal
would have liked to have been given a list of the wines we tasted and the guide was rather soft spoken and hard to hear
- Lisa
Very fun day! Roz knows her stuff! Learned so much. Would definitely do again.
- Beth
Joanne, our wine ambassador, was extremely knowledgeable and personable! Such s fun way to spend a few hours on a Saturday!
- Diane
Our guide, Roz, was awesome! Having been on a previous tour, I found this tour lacking in small plates to accompany wines (lettuce, bread and cheese was the theme at the 2 stops). With only 2 stops, and one being in a hotel lobby, very little neighborhood experience.
- Jeanne
Great tour! Our tour guide was very knowledgeable and loved the pairing of cheese and meats.
May, 2019
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