text:
It's Time to Realize Value
"You can hate me, choose not to work with me anymore, that's ok, but I have to say this guys" my Father In Law, Jeff Zuelke (whom we call PJ which stands for Papa Jeff), said as he took on a more serious look than his normal natural easy-going and fun ways.
I shot a quick look at my wife, then at my four-year old son, concern grew through me as I knew he had something very important to say.
"I need you to start seeing the value in these homes I am showing you. I am taking on a completely different message from my prior stance of, be comfortable with your decision" he paused "to see value in your decision," PJ said now waiting for our reaction.
At first I was a bit taken back, why would that statement make me angry? Why would that make me want to fire my father in law as our real estate agent? It didn't, but I wasn't sure what he was getting at so I filled the air with "Well PJ, I know we lost on three homes now, but I don't think I would have been comfortable going any higher than we did," he stopped me right there after those words escaped my lips.
"Noah, if I could show you how to take a dollar and make it into a $1.30 or even $1.50 within five years, wouldn't that be of VALUE to you?" I nodded my head to agree "Then Noah, the three homes we lost on, there was value to them. You made a decision based on being comfortable, and we lost. The value is, that those homes would have had a significant return on your investment in the very short-term, even if they were a bit more than what you were comfortable with."
Before you all start shaking your head and saying "yeah right, what housing market is this guy in?" keep in mind the majority of the homes we have been looking at are short sales and very good deals to be had!
PJ was right, I was still kicking myself over the last bid war we lost on, but I was caught up in nickle and diming and feeling like I got the best price possible that I completely failed to realize that even at full purchase price the house was still a great deal because it had value…..unfortunately someone else was able to see that, and we lost out on the house.
This entire time PJ was waiting for me to come to this resolve myself, but when he saw that I was getting too caught up in "best price possible" and not seeing turning a dollar into a $1.30, he knew he had to say something.
That very moment, as we walked out of the house we were viewing, I came to a stark realization, I was a hypocrite! I have been through so many bid processes for catalogs, brochures, and especially magazines as of late only to have lost it by a very slim amount (sometimes more, sometimes less) that I don't understand it as I am confident I have shown the Publisher or Print Purchaser how working with us will change a dollar into a $1.30.
I understand it now, sometimes we all get polarized by the day to day events of our lives, the economy we live in, or just trying to get the best deal possible and nickle and diming everything they can.
Friends, I come to you today to repeat a message my Father In Law, Jeff Zuelke, said to me this very night……" I am taking on a very different tone with you, you can hate me, choose not to work with me, that is fine, but it needs to be said. It is time to start making decisions because they hold value, not because you are comfortable or because they are the cheapest deal."
In the end, when you find a printer that shows you value, you will be very comfortable. Consulting on digital, print, and advertising vehicles, not leaving once the sale is made, establishing relationships, friends, is their value you to that? If so, don't be like me and realize it before it is too late!
March 2, 2012 Posted by noahknoble | Books, Catalogs, Digital Magazine, Mailing, Printing, Publishing, Relationships, Sales, Social Media, Uncategorized | advertise, advertising, advice, associations, blog, branding, business, catalog, catalogs, consultant, digital, digital magazine, facebook, linkedin, magazine, marketing, newspaper, print, printer, printing, Publication, publisher, publishing, quality, relationships, sales, sales tips, social media, tips, youtube | 1 Comment
Staying Power?
In the printing and publishing industry we talk alot about whether magazines and the like will be sticking around, and if so, at what capacity? I truly believe the honest answer to this is that there are so many different mediums now days that the consumers can choose to interact with your publication/message, that it is bound to shrink. With that said, I do believe that printing is not going anywhere, and in fact will become more specialized, meaning higher quality products will be a must in the near future in order to compete.
With that said, one printed product that I truly believe is not going anywhere, and in fact will grow, are marketing collateral products. (ie literature, brochures, catalogs, postcards, direct mailers, and the like).
"Yeah right Noah, I can create a Facebook page, LinkedIn page, Twitter Page, to market my business and not have to pay a thing!" Ok their guy, take a look at this years sales amount and compare it to last years when you abandoned printing all together..what did it cost you?
Here is why I believe this:
I was watching a news cast the other night, I can't remember if it was 60 Minutes or something else. They were doing a feature on people ordering products online, thinking it was the authentic product, but when the product came to their house, it was a fake. They were using Rosetta Stone as an example, and spot lighted several people that thought they were ordering the authentic Rosetta Stone software to only find out they were duped.
The news cast then went on to interview the CEO of Rosetta Stone, and he showed the news anchor 100's of different websites using the Rosetta Stone name, and some even using his image on their website. How the heck would a consumer know the difference? They wouldn't, even the CEO himself admitted that. So my point, where is the credibility and trust? Print is still the most credible marketing/advertising vehicle out there, and think about how that plays back to your brand……
It has staying power. If I see something online that I like, the chances of me finding it next week when I am ready to purchase it seem to be slim. If I want to find out more about you next week I don't want to jump on my computer to read about you, I want to lay on my couch and hold a physical printed product in my hands that allows me to see what you do. If I am interested, then I will jump on the internet and find out more about you! If I am not ready to partake in what you have to offer, I will hold on to it. Chances are, within the next several months, your catalog, brochure, etc will catch my eye as it sits on my counter top and I will be interested as I am now ready.
People love to receive things. I have to admit this, and you can try to deny it all you want, but you know it's true! When I receive a message in my email box trying to solicit me something, the first thing I do is "delete". However, when I receive something in my mail box at home, I can't get rid of it even if I wanted to!
My son Owyn (4 years old) loves to get the mail, in fact he calls it "his job". The bills and letters come to me, the solicitations he waits patiently for as I hand them to him. He loves mail, doesn't matter what it is, it makes him feel special like someone is writing to him. I found myself the other day going through his shoe box of stashed mail, and there were actually really great offers that I am now researching and willing to find out more about. I then realized, I too love to get mail!! (Trust me, this isn't a shameless plug for the USPS, I don't have alot of love for them, they need to get their act together, but the fact remains, everyone likes to receive something!
I chose the image I did of the baby, because it goes to show you how many businesses are out their fighting for your attention, and that isn't even the tip of the iceberg. The image has staying power, images in print have even more staying power, and credibility. Don't take my word for it, just turn on the news!
February 26, 2012 Posted by noahknoble | Books, Catalogs, Mailing, Printing, Publishing, Relationships, Social Media | brochures, catalogs, direct mail, increase sales, integrated marketing, Mail, market trends, marketing, marketing channels, post cards, printing, publishing, sales | 1 Comment
Social Media Through The Eyes of a Child
"Dad, when are you going to be done with the computer? I want to go on Youtube!" my 9-year-old daughter said with annoyance in her voice. "Yeah dad, get off the computah, I want YouTube and watch Goosebumps, hurry up" my soon to be 4 year old chimes in right behind his big sister.
This literally happens every day in my household, several times a day. I never thought I would be competing with my kids for computer time, because when I was a kid I was playing with GI Joes and Monster Trucks. Oh, how times have changed!
"Guys, you like YouTube?" and both of them shook their heads while jumping in the air as if the Packers just won the Super Bowl all over again.
"What is it that you like so much about YouTube?" They looked at me as if they couldn't comprehend the question, as if it was "the world's dumbest" question ever asked!
"Well duh dad" my 9-year-old daughter began, " I can watch i-carly clips, Lemonade Mouth music videos" …."Don't forget Goosebumps, I like that" my son with hand raised was squealing through his wide smile.
"Well guys, what if I told you I was on YouTube?" They both looked at me as if to say "Yeah right dad, you're not that cool!" It's a sad day when your kids stop believing your cool 🙂 ! So I pulled up a video I had made on YouTube, and hit play.
Their faces said it all, my son screamed "you're a star" and my daughter asked "How did you do that? I want to be on YouTube!" The astonishment they both were feeling made me feel happy, because I once again became cool!
But there is more to learn here than "How to get your kids to still think you are cool!" So I took it a step further, and asked my son and daughter, "What if I told you I was in a magazine?"
I was half thinking they wouldn't care, but they both again told me to "prove it" with the same excitement. I pulled out a magazine that used some of my quotes and had given me credit for them, and showed the two miniature YouTube experts that were standing in my office. They couldn't believe it, and were just as excited.
The next day I came home from work, on the fridge hung the magazine article I was mentioned in cut out, and pasted to an orange paper background that had hearts all over it. When I walked into the living room I could hear my own voice, but I wasn't speaking. So I walked into the office, and there were the two of them watching me on YouTube.
Sure my kids were proud of me, but that isn't the lesson I am looking to point out here. What I am saying is the more things change, the more things stay the same.
Change is inevitable, I never would have thought kids would be so caught up in things such as social media. I recently read a blog that stated 72% of internet users are on social media, I can't believe it isn't more than that!
However, because there is change, doesn't mean that things from our past aren't as relevant as they ever were before. Maybe even more relevant? Studies have shown print still offers the highest credibility to your message and ad.
Take it from my two YouTube experts, seeing their dad on YouTube was pretty cool and "in the now" trendy, but being in the magazine solidified that I was still their cool dad!
May 25, 2011 Posted by noahknoble | Digital Magazine, Publishing, Relationships, Social Media | advertise, advertising, branding, business, dad, digital, digital magazine, kids, magazine, marketing, paper, print, printer, printing, Publication, publisher, publishing, quality, relationships, sales, social media, technology, technology and kids, web, youtube | 3 Comments
Flipping For Flipbooks!
What's going on with flipbook frenzy!?! I LOVE it! Whomever was the first person to do this, please accept my high five, and give yourself a pat on the back!
First, what do I mean by a flipbook? The magazine you love and can't wait to for it to show up in your mailbox finally arrives! You begin reading it, get through about half, then all of a sudden the pages become upside down….or flipped! You look up, and see you are still standing on your feet, and think to yourself " What an error the printer made!" You quickly call up the Publisher's office, "Hello, I got my magazine, but at page 96 all the pages are upside down, can you send me a new one? What's that you say? Flip the magazine over?" You slam the phone down before you can tell them your name, now feeling your cheeks getting quite rosey from feeling a bit embarrassed. You see there are two magazines in one. One side, which you thought was the front cover, was the normal magazine you were used to, when you flip it over and see the back side, it too has a front cover featuring the night life of your city. Now your cheeks are getting rosey again…..not because of embarrassment, because of all the nightlife scenes you realize you haven't taken advantage of yet!
I don't know if the official term is a flipbook, but thats what we call it over at JB Kenehan. If you want to see a sample of one, contact me and I'll send you one no strings attached.
Here are some ideas of how you can take advantage of a flipbook:
- If your city regional magazine, and typically cover the lifestyle of your city in your publication, now you can expand to cover the night scene, restaurant scene, gardening scene etc…
- If you are a musical publication, and typically cover one genre of music, now you can expand to other genres, or musical styles.
- If you are an association publication, you can still cover information pertinent to your association, but on the flip side, cover members and what they are up to.
The ideas are endless for you! Here are some of the benefits of a flipbook:
- Increase your readership! With new content you will expand into new markets that may not have found your publication before.
- Increase your advertising! With new content, you will be able to show advertisers why they should advertise in your publication. This opens up a whole new market of advertisers to attack!
- Increased page counts! New content, new advertisers, means a thicker publication!
- Low Costs! You had been thinking about starting up a new magazine to supplement your publication, but were afraid of the additional costs. Now there is no additional Make Ready costs, no additional mailing, and don't need to worry about making a page count for it to make sense economically for you!
- Diversity! Allows you the opportunity to diversify your publication and keep it cutting edge and new….which will keep the readers and advertisers coming back!
These are only some of the many advantage of a flipbook. Worried about creating one? Don't worry! Just create the publication like you typically would, we at JB Kenehan will "flip" it for you at the page number you tell us.
It's simple, beneficial, and will increase the diversity of your market, which will only lead to your long term success!
So start flipping today and join the flipbook nation!
April 17, 2011 Posted by noahknoble | Books, Catalogs, flipbook, Paper, Printing, Publishing | ad sales, advertising, diversify, flip book, flipbook, increase advertising, increase readership, jb kenehan, marketing, printing, publishing, publishing tips, readership, sales | Leave a comment
Random Little Dots….
Do you ever feel like a random little dot, on this big canvas, unsure of where you fit in to the bigger picture being printed or painted? If you look at a printed product under a magnifying glass, what will you see? A bunch of scattered little dots that look like they don't make up anything. However, when you pull that magnifying glass away, what do you see? A beautiful picture that all the dots have come together to make.
What's the point to this philosophical start to my blog? This week, as I am sure many of you know (thank you all for the warm wishes) my wife gave birth to our second son. The only way for me to describe this instant bond is to compare it to the movie Avatar when they connect the end of their hair piece to their "flying dragon" and they are instantly connected….it is immediate and forever.
The next day, a big beautiful bouque of flowers showed up at the hospital. My wife looked at me and said "You shouldn't have!" I looked back at her a little confused and said "I didn't!" After looking at the card, we found out it came from my co-workers, and today, a big beautiful bouque of cookies came….again from my co-workers! (The best co-horts in the world I might add!)
To add to our wonderful new experience many other warm wishes have been sent through email, cards, social media, tweeted, and posted…… from friends and connections, all which have meant so much to me and my family.
Although he made me eat catfish on my last visit to Georgia to visit him(I won't hold it against him), one of my clients I have inherited is now the Godfather of my newborn (begin scene of Jerry Maguire 🙂 )
I have had the great fortune of speaking with people like Paul Castain who have helped me along with my career in sales, without keeping any score board. Now I have the privilege of calling him a friend and mentor!
So what's the point to all of this? The point is that relationships matter! Without relationships what do we have? Nothing, we are just a random little dot, but with relationships we come together to make a great big beautiful picture.
I know we must all be fiscally responsible, but when only looking at numbers you are limiting the potential of a profitable, successful, and caring relationship that may have more value than someone with a "best price". I urge you all to evaluate the relationships you have and what you can do to become a better partner to encourage each others success not only in business, but also in life.
After all, this is what social media is about, is it not? Creating new relationships that are long lasting and add value to our lives…
Take it from me, it doesn't take having a newborn to have your eyes opened for you, but when I did, I saw all the people that care about me and my family. These are relationships I will treasure forever, and will always remain fiercely loyal to. Put the extra time in to get to know the other person, there are more than just numbers to consider.
In uncertain times like these, we need one another. Relationships still matter!
April 9, 2011 Posted by noahknoble | Publishing, Relationships, Sales, Social Media | avatar, beyong numbers, business tips, caring, helping, helping hand, lessons, life, life tips, print sales, printer, printing, publishing, random dots, relationships, relationships matter, sales, sales tips, social media, successful | 1 Comment
The Wonderful World of Catalogs!
"Honey, have you seen the IKEA catalog? I swear I left it right there on the coffee table" my wife said with her finger extended towards the table sitting in the middle of the room. Fighting back my dimples from showing (she knows I am fibbing when my dimples show) "No honey, I haven't seen it."
She walked out of the room, I thought I had finally won! I threw that catalog away, and wasn't about to tell her! For the past few weeks, new items have been showing up at our doorstep, and from where?, you guessed it, from IKEA! It's not that we don't need these things, we do, especially with a newborn on the way, but I was just afraid this would continue to happen once we had all the things we needed.
"Oh well" my wife said as she walked back into the room, "I found this Target catalog I got last month."
I am thinking many of you can relate to this! 🙂 So what's the point?
Recently I have taken on a massive research of catalogs. The main point of this is to see how many are now PDF or digital only. All in all, I went through about 1,500 company websites that either print a catalog, or had printed a catalog and now only have a digital version. Of those I went through, about 15% were now digital,and typically only a PDF was posted on the websites. I was surprised by this information, but I also understood it. (Disclaimer, the above percentage may not represent all catalogs throughout the entire market, this is only my own research). By saying I understand these results, what I mean is I understand increasing paper and postage costs, as well as the overhead and time involved with printing and mailing catalogs has.
However, I have come across several sources showing that a printed catalog not only increases your sales, it also increases traffic to your website. Some sources have sighted an increase of 84% all the way up to as much as a double in your profits, so although there are some mixed messages, the fact is that it is proven to increase profitability and here is why:
- Longevity- If you noticed, I had mentioned my wife found a catalog she got from Target a month ago. Just because we don't order something right away, doesn't mean we are never going to order something. Having the catalog on hand allowed us to pick what we wanted when we wanted.
- Increase Brand Awareness- By receiving your catalog, if you were to call me, send me a piece of direct mail, or if I come across your store, the chances of me opening your mail, taking your call, or stopping in your store would be much higher because I already know who you are.
- Convenient- I no longer have to call your toll-free number or get up and get on the internet to order your products out of a catalog. Make it easy for me, put a QR code on your catalog so I scan it with my phone and I can order the product from the convenience of my couch or while I am waiting for my flight in the airport.
- Tier your mailings- Here is a cost savings tip. Instead of holding the inventory which takes up storage, and then mailing each catalog as a new mail order comes in tier them. Let's say you print 45,000 catalogs, then do three mailings per year or whatever your heart desires. Why? We at JB Kenehan have storage space to hold these for you, in addition, we can handle each tiered mailing for you so it isn't taking up time out of your day.
- Pass Along Rates- Printed pieces have a valuable function, they have pass along rates. So although you may send your catalog to my household, my mother is at our house at least once a week (seriously, ask my wife!) and she too looks at our catalogs. I know this isn't unique only to our household.
- Less Cluttered- While going through a digital catalog or PDF, I couldn't help but to feel overwhelmed with all the information. It seemed very cluttered, while in a printed catalog I can easily find what I am looking for.
- Get me Excited!- Throw in a tag or augmented reality code next to some of the products that I can scan with my smart phone. If you are an outdoors retailer, put a tag next to a tent and show me the easiest way to set the tent up so I feel more comfortable purchasing it (because you are making me look like a rockstar and manly man in front of my family!). If I am looking through a food catalog, take me to a video of how I can use the product in recipes etc…the ideas are endless!
Now I am not saying abandon your digital reproduction of your catalog, but what I am saying is, do not abandon your printed catalog. Although it hurts me to say that (well it hurts the pocket-book anyway) whether it is a B2B or B2C, whether you are a major brand or a less known brand, a printed catalog will only increase your profitability and awareness.
April 2, 2011 Posted by noahknoble | Catalogs, Mailing, Printing, Publishing, QR Codes, Sales | Augmented Reality, benefits of catalogs, brand awareness, business, catalogs, increase sales, mailing, printing, profitability, profits, publishing, QR Codes, sales, tags | Leave a comment
Throw a QR Code on it!
Recently, I have had the privilege of participating in some great discussions on LinkedIn about how people, and organizations are utilizing QR codes to enhance their brand and message. I was surprised to see all the new, creative, and unique ways that QR codes are being used. Below is a list of most of those ideas, I hope it gives you some inspiration!
- Real Estate signs- This is one I am seeing more of. I walk my dog quite a bit, and scan the QR codes on the signs all the time…this is genius! By linking the QR code to the listing, you are immediately allowing the buyer to make a decision if they want to see the house or not.
- Business Cards- Input your information into the QR code so that it saves right to the potential client's Outlook when they scan it. OR, link it to a short Youtube video that introduces yourself to them.
- Catalogs- To me this is kind of a no brainer. With studies showing that a printed catalog doubles your sales, think about what the convenience of a QR code would do to increase your sales even more! Link it to your website, where they can easily order the products they want, whether they are on the go or just don't want to jump on the computer…it would be an avenue worth exploring!
- Publications- Offer this to your advertisers, anything you can do to help increase their sales and website traffic will only build more loyalty!
- Devices- In one group, a gentleman said that a company that makes prosthetic devices was putting QR codes with them, linking them to a manual of how to utilize the device. Now that's a great idea!
- Packaging- I see them on food products everywhere now, most of the time linking to a URL….but what about a text message showing the health benefits of your product! That's information I want to know, make it easy for me to find though! I don't want to have to search for it on the package!
- Direct Mail- I am running a direct mail campaign right now that is based around a QR code which is linked to a short "skit" on Youtube. The idea, make it more than another "piece of mail" and give it a face.
- Products- Link it to your Youtube commercial. If its a bow, show me a hunting video of the bow I am about to buy being used to shoot a 10 point buck….get me excited to purchase your product!
- Restaurants- Try putting one on a menu, or your placemats. If you do delivery link the QR code to your phone number. That way I don't have to keep searching through my junk drawer for an old menu that has your number on it! If it's a dine in have a welcome you tube video from the chef.
QR codes can be used in a variety of promotial, informative, and fun ways. Even better, they are easy to use, easy to get, and allow for a simple way to track your efforts. I don't see how you could lose!
I told my wife today that I am going to find a way to put a QR code on my dogs name tag. If he were to get lost, someone could just scan the code and a text message would pop up of where to return him. I love my dog that much, I hope you love your business that much!
For great groups to join on LinkedIn where people come to share insight, ideas, and actually discuss topics (and played a vital role in ideas for this blog) check these groups out:
Sales Playbook!
Association Media & Publishing
Chicago Publishing Network
March 26, 2011 Posted by noahknoble | Publishing, QR Codes, Social Media | advertising, associations, chicago publishing, direct mail, magazine, marketing, packaging, printer, promotional tips, publishing, QR Codes, sales, sales playbook, sales tips, social media, tips, video | 3 Comments
Supplementing your magazine with a book!
I know what you are thinking, I haven't heard from this guy in three weeks, and now all of a sudden he is telling me to do twice the work and publish a book in addition to my magazine! Hey! Get off my back, I had fallen and couldn't get up. Truth be told, things are so exciting right now that I have been "catching" myself up on many things, it's a great time to be alive! Secondly, yes, I want you to do twice the work…..hard work pays off!
I have been speaking to many publishers across the country, there has been a resounding idea, so I can't take credit for it, but I know a good thing when I hear it! Here is the basis behind the idea: publish a book to supplement your magazine. For example, let's say your magazine is a city regional magazine, why not publish a book about the history of the city, the main attractions in the area, or just to tell your own unqiue point of view about the city. Or, if you have a pet publication, publish a book about the different breeds of dogs/cats, give tips on training them (by the way does anyone have good potty training tips for a Black Lab?), or write a story about a featured animal in your publication. If you are an association, write about the history of your profession (members take pride in their roots), or simply feature the many events you will hold annually.
These are just some thoughts, but I think you get the idea.
Now, here is why I have bought into this strategy:
1. Readers hold on to books! – I still have books from when I was a kid on my book shelf. Books I bought two years ago and read immediately, I am now going back and reading again. For some reason I get a new message from them, the story and message hasn't changed, but my point of view has!
2. It can be inexpensive.- There are printers that will print on demand so you don't have to hold inventory. Otherwise, printing a small quantity is typically an efficient way to test if it will work for you before jumping all in.
3. It transfers easily to digital.- With the Kindle conquering the book publishing industry, you may not have to print very many. Here is a quick story for you: I was on travel for business this week and was watching CNN in my hotel room. Anderson Cooper comes on and is doing a story about how the Kindle is taking over the printed book, he goes on to say "printed books are supplementing the Kindle". I shake my head in disbelief, shut off the tv, and head to the airport thinking this guy is fabricating the story…must be a slow news day. I get to the airport, minding my own business when I see out of the corner of my eye a women, probably in her 40's, looking like she is reading. Me being the nosey guy that I am, look over to see what the book is, and it is a Kindle! Already being pissed off at Cooper from the morning I had to ask her what was so special about the Kindle and how she liked it. Big mistake on my end! She ranted and raved about how great it was because, it stored books for her, it fit in her purse, it was light, easy to see, flips pages easily, and best yet it was cheap! (Now I know who Anderson Cooper interviewied for his story I thought to myself), but then she handed it to me and said "see for yourself", she must have noticed I was looking at her quite skeptically. I flipped through with ease, could actually read the screen (no glare), and when she showed me all the books that were stored on it, and how inexpensive each download was I was sold! Please, someone tell Santa I want a Kindle for Christmas! Anderson Cooper I owe you an apology!
4. Several options available.- There are several options available for your printed book, it doesnt have to be a hard cover with opaque or offset traditional style trim book. Make it a glossy book, with uv coating, pictures, oblong trim, or if you like the more traditional style that's fine too!
5. It can be interactive (No, I'm not talking about the Kindle).- How about adding Augmented Reality into your book, much like a QR code but an actual short commercial or movie that plays both before (introduction) and at the conclusion (recapping) of the book.
6. Profit Center.- Not only can you easily sell the book for a profit, you can also easily tie it into your magazine supplementing your profits for your publication as well. For example you could say, Subscribe today and we will offer you our special book on "how to become a millionaire" at half price today. You can polybag the book in with the magazine, or sell it seperately.
7. Books spread across many demographics.- We all love books! From a very young age we are taught that reading is good.
8. Credibility.- Print still offers the most credibility out of any marketing channel available. Use this resource to enhance the readshership of your publication. Who doesn't want to be an author? We all do! Why? Because we know that it offers us credibility in our field, think about how you can use that to attract more readers and advertisers alike.
There are a lot of ideas and tips here, only you can decide if supplementing your publication with a book would work for you. It doesn't have to be a monthly thing, make it special, maybe bi-annually. If you want my advice, in a saturated market, utilizing credibility and uniqueness to stick out is never a bad thing! You don't have to have 200 pages to publish a book, you just need to be a resource. Finally, it doesn't have to be hard to get started, ask your printer about how to get started and for some options. If your printer can't print it, chances are they know someone who can, utilize your resources!
The older I get, the more I want to re-read the books I got years ago, so they will always have a special spot on my bookshelf! I think many others feel the same way.
November 14, 2010 Posted by noahknoble | Books, Publishing | amazon kindle, author, book publishing, books, credibility, digital, ideas, kindle, magazine, print, printing, profits, publishing, sales, social media, special, supplement, tips, writing | 2 Comments
What does your digital magazine do for you?
There are many digital magazine providers in the market, so how do you choose one that is right for you? First, you should assess what your goals are for a digital reproduction of your printed publication. Are you looking to replace your printed product at some point in the future? Maybe you are wanting to supplement your printed product…for example, some readers and advertisers are demanding it, but you don't see the printed publication going away? Or maybe it's to eliminate your foreign mailing? We all know how expensive that is! Are you just giving it a try to see what all the hype is about, or attract a new market segment? So you asked yourself these questions, and you have your goals in mind, now you are ready to move forward!
What now? You research digital magazine providers on Google, up comes 20 different digital magazine providers and you have no idea where to start. No, I am not going to mention any digital magazine providers in this blog, because this is about picking the right one for you, not me endorsing what I think is best.
Let us say you are looking at replacing your printed product with a digital reproduction at some point in the future. Are you thinking you want to pick a digital magazine that is what I call a "page flipper" ?(example:… the reader clicks on the corner of the page and it flips, that's it…which by the way are the most abundant type of digital magazine out there) Probably not, why? Because if you are planning on transitioning to a digital magazine only, wouldn't you want your brand to transition from your printed piece to your digital piece? How are you planning on doing that with a regular page flipper? The simple answer is that you can't, and if you believe you can you are probably going out of business. Instead, my suggestion would be to pick a provider that offers rich media (videos) that you can add into the digital reproduction, offers Google Analytics (so you can track your readership and clicks on the URL's within the digitial magazine), embedded links (so readers can be taken right to your advertisers websites), archivability (so that readers can still read past issues), and audio (maybe an advertiser wants to speak right to the reader), these are only some of the many qualities that you would want to look for. Sure, it's going to cost you more than a page flipper, but if this is now becoming your brand, I suggest you invest in yourself!
Now let's say you are only looking to supplement your printed publication with a digital magazine. If you see the value in a more interactive version of the digital product, by all means go for it! However, if you think the value isn't behind the increase in cost, a page flipper might just be what the doctor ordered! These days, many page flipper providers offer embedded links, my advice is to at least make sure you have this. If you are looking at cutting your foreign mail with a digital magazine, make sure your provider offers translation tools, your foreign readership just might grow!
What I look for in a digital provider is someone that can offer both options. A company that has the best of both worlds, is able to help with your ipad app needs (if this is a direction you are looking at), someone that can help you grow and consult you. These are the type of providers I look for.
I am a true believer that digital magazines are here to stay, but I also don't see them taking over the printed industry like so many are forecasting. Should you be supplementing your printed publication with a digital magazine? I believe so. However, if you are worried about giving away your content for free, rest assured that many providers offer a "teaser" option where the reader can only read the first few pages, if they want to read more they have to subscribe. Should your goal be to stop printing? My answer is no, this would be a big mistake. Print still has value, from being beautiful (a work of art), having credibility, and still offering advertisers the highest amount of action per ad.
So from a printer's stand point, jump into a digital magazine if you think it will help you with your goals. I certainly think it will help, but my suggestion is to supplement not evict a printed piece. Call me crazy but I actually think more readers will subscribe to your printed piece if you do!
So,Chicken Little, the sky isn't falling, it's just a digital magazine.
PS….If your printer is offering you the opposite advice, you may want to ask whose interest they have in mind.
October 6, 2010 Posted by noahknoble | Digital Magazine, Publishing, Social Media | advertising, advice, branding, catalog, digital, digital magazine, digital providers, internet, magazine, marketing, printer, printing, publisher, publishing, sales, social media, supplement | 3 Comments
Plain Jane or GI Jane….Which one are you?
How many of you remember the movie GI Jane with Demi Moore? If you saw the movie, I am sure you still remember it. If it were simply a movie about some women trying to make it in the military, I doubt it would have had the impact it did. Instead, the movie was about a women who was in the military not just to prove the point that she could do it, but that she could do it better than the men, and kick their ass (excuse my language) while doing it! She was one fierce trooper! To this day this movie is still remembered by many, because she was no Plain Jane!
Now, think about your publication, how do you take it from being a Plain Jane to an ass kicking GI Jane? Sure QR codes and Augmented reality are cool, innovative, new, and helps to bring the web into your printed product, but does it make you any different than any other publication? I am not saying stray away from using these, but let's take a look at some other things you can offer to make you more memorable.
The other day my wife opened up her new issue of Elle, and as she was paging through it, she said "Holy cow honey, come look at this!" I thought there must have been a major printing error, but instead we pulled out this wierd looking advertising piece that was tipped on to a page. It was a printed 3D advertisement for underwear, and it had a women modeling the underwear over the past three decades. Now this is cool! And I am sure my wife could tell you the name of the advertiser that utilized this advertising vehicle.
So what are some things that you can use, I understand a 3D printed piece that gets tipped on to a page may not be economical for all of you. So let us bring it back to the basics, inform your sales reps so that they can inform your advertisers of all the unique things that are available to them:
- French Door Cover- Think of this as two doors side by side both needing to be pulled open on your cover. Underneath lies a hidden ad, talk about unique, you still have the cover, and an ad under your cover!
- Gatefolds- These can be 4 panel or 6 panel. Think of this as several connected pages on top of each other. This works well for an advertiser that wants to have an ad that is bigger than just a page in your publication. Maybe the reader could tear it out and have a poster!
- RPN- These are your average sticky notes with an ad on it. You can place these on the cover or inside of the publication.
- Bellybands- Think of this as a belt for your publication. It goes around the outside of your publication and the ends glue together.
Don't forget about polybagging, this is a great way to offer an advertiser a way to send their catalog or digest sized ad along with your publication as on onsert. Also, printers can pretty much tip on or bind in anything into a publication, from a cd, dvd, to a BRC. You will want to give your printer ample notice so that they can perform an analyses of the object to show you how to utilize the greatest efficiency of binding or tipping the object in. As well they should be able to tell you how this will effect your mailing rates.
Finally, if you are really looking at spicing things up or opening your ad sales market up, check into a flip book. For exampley,maybe your publication is Tucson magazine which is all about the city of Tucson. You typically cover the night life of Tucson. However, in one issue you can have 32 pages about the night life, then you can flip the publication over and you have 32 pages of a dining guide for the area. This allows you to find new advertisers that you normally would not call on, as well as keeping your publication fresh.
These are just a few ideas for you, if you want to see samples give your printer a call to see what they look like (or myself, and I would be happy to send you samples!) Ultimately it is going to be the advertisers call, but if you are not advising them of what is available (or if your printer isnt advising you) then going from Plain Jane to GI Jane just isn't possible!
September 27, 2010 Posted by noahknoble | Publishing | ad sales, advertising, advising, Augmented Reality, consulting, flip book, french door cover, gatefold, ideas, innovative, magazine, marketing, memorable, new, polybag, printing, publishing, QR Codes, sales, stand out, tipping in, unique, web | Leave a comment
Thank you for stopping by my blog.
My approach to working with print buyers is non-traditional. I truly believe, and operate with the mindset, that I am an extension of your organizations marketing and purchasing teams.This is shown by providing unique ideas for your print marketing vehicle, offering cost savings ideas, press flexibility to meet quick turn times,hands on communication throughout your project, onsite technical training, and digital solutions that will enhance your brand.
My promise to you is to never become a shadow, a sales representative that can no longer be reached once they have earned the privilege of working with you. Instead, perpetually being committed to growing our relationship, consulting with your team, staying up to date and educated on all new innovative technologies/print offerings, and always building your trust in me as well as J.B. Kenehan.
As a committed organization to reducing our carbon foot print with recycling programs that go far beyond the industry standard, we have earned the following certifications:
– Soy Ink, FSC, and Rain Forest Alliance
Also, as a dedicated organization to print excellence we have earned G- 7 certification.
We know that no matter what market or industry you(or we) are in, commodity or not, it is the people that can never be marginalized. The people of J.B. Kenehan are among the brightest minds in the printing market, a Distribution Manager that serves on the Postal Consumer Council which acts as a liason between the general public and the USPS, Technical Service Director that is among the top minds of pre press work flow in the industry, and improved hundreds of organizations art files while streamlining their processes, Press and Bindery Managers with over 20 years within the print industry each, just to mention a few.
You will see, with J.B. Kenehan, as has been proven with our valued clients, we hold dear many of the same values, always committed to your success.
Please feel free to connect with me on LinkedIn:
Or follow me on Twitter:
Email: email@example.com
Mobile: 920-319-6923
Recent Posts
- September 2013 (1)
- June 2012 (1)
- March 2012 (1)
- February 2012 (2)
- May 2011 (3)
- April 2011 (5)
- March 2011 (3)
- February 2011 (3)
- December 2010 (2)
- November 2010 (1)
- October 2010 (4)
- September 2010 (12)
RSSEntries RSS
Comments RSS
Site infoNoahKnoble's Blog
Blog at WordPress.com.


text: Wondering how to contact Veronica? It's as simple as sending an email! It's a pleasure to hear from readers of both my letters and my novels. I appreciate every e-mail, question, and idea that comes my way. Keep in mind that appropriate language and courtesy is the only type of message that warrants a response. If you submit content that is rude or crude it will be deleted and you may be blocked from this site. Kindness is valuable. Please show it.

subset: commoncrawl


text:
I thought I would write a small post about the process of translating the Wolf Band's song The First Howl. Yes I realize this will be interesting to exactly no one. Perhaps a year down the line, I'll look at this post again and be interested and that'll be something. Also if I was going to write a process-of-translation blog post, maybe it should have been about something else, a longer work that I wrestled with, like that poem by Ngarma which I think is my favorite piece of translation. But no, maybe this song/poem is better, because shorter is more manageable and because I made a few different choices that are perhaps illustrative.
གང་ལ་འགྲོ། གང་ལ་འགྲོ།
གང་ལ་འགྲོ གང་ལ་འགྲོ
ང་ཚོ་ལངས་ནས་འགྲོ མཆོངས་ནས་འགྲོ
ང་ཚོ་ལངས་ནས་འགྲོ མཆོངས་ནས་འགྲོ
The following is an earlier draft. It's still pretty finished.
The First Howl (earlier draft)
Even the moon wanes and dims
The wind blows over this winter landscape of night
Such a pity
We who are tortured by hunger and thirst
Where do we go where do we go
A long time ago Mother said
Grains fell down from the sky
Maybe so
We who take refuge in the sky
Where do we go where do we go
We who are slaves to food and clothes
The snow is about to melt
The golden spire atop the Potala is about change colors
With the sounds of the letters
And the cries of the wolves
Let us rise let us pounce
The First Howl (final draft)
Even the moon wanes and dims
The wind blows and howls over this winter's landscape of night
What a pity
We who are tortured by hunger and thirst
Where do we go
Where shall we go
A long time ago Mother said
Grains fell down from the sky
Maybe it was so
We who take refuge in the sky
Where do we go
Where shall we go
We who are slaves to food and clothes
Soon to dissolve like snow
The golden spire atop the Potala is about switch colors
With the sounds of the letters
And the cries of the wolves
Let us rise
Let us pounce
I had punctuation at first but it started to look a little rigid. There are some lines that run on, blend into each other: We who take refuge in the sky/ Where do we go where do we go/ We who are slaves to food and clothes. But it's a song and you could say all the lines run into each other, the entire section repeats itself and Tibetan punctuates differently anyway. So I removed the punctuation and freed the lines, so to speak.
The wind blows and howls to get close to the onomatopoeia of the wind roaring in Tibetan (འཁྱག་རླུང་འུར་འུར།) over this wintry landscape of night or winter landscape of night or rather, winter's landscape of night. Such a pity. What a pity. A pity. It's a pity. Tis a pity. (I know. Awful!) I finally decided 'what a pity' has a slightly more sardonic quality. Does it really? I have no idea. I liked the hard consonantal 'ta' of the what.
Where do we go? གང་ལ་འགྲོ གང་ལ་འགྲོ
Where do we go? Or. Where shall we go? Why not either? It felt like a cheater's move because usually repetition is clearly meant to be so by the author and so you have to be faithful. But I felt like this was a liberty I could take- because the Tibetan could be 'do' as well as 'shall' and now the English refrain- it's still a refrain- carries the double meaning as well.
Now here I made a deeply embarrassing mistake and published it on Tibet Web Digest. ཁ་བ་བཞིན་ཞུ་ལ་ཉེ། I literally didn't see the བཞིན་ and translated this as 'The snow is about to melt' instead of 'soon to melt/dissolve like snow'. A rookie mistake! Ugh.
Hmm I was tempted to leave the 'sertok' in there, since 'spire' seems very steeply or churchy but then I figured maybe it's close enough. Changing colors felt too indefinite—change is an all-encompassing word. Switching colors, that's not much better honestly. About to-also ugly. And then I had to deal with གསལ་བཤད་ཀྱི་འབྲི་ཀློག་ - the reading and writing of the alphabet. Ugh. I suppose I took enormous liberty here, but 'the reading and writing of the alphabet' threatened to unbalance the poem. How to shape into poetry and still retain the meaning? The sounds and shapes of the alphabet? The sounding and shaping of the letters? I went with just 'the sounds of the letters' because you can hear that 'with the cries of the wolves', whereas the writing and shaping of the letters confused me a little. Ok, I was unfaithful.
Finally, I suppose technically, the wording goes: Let us rise and go, let us leap/jump/whatever gravity defying word of your choice/ and go. But for me, the doubling in English somehow dilutes the action rather than intensifying it, and anyway the act of going, of movement, is imminent (is pregnant hah) in rising and pouncing. ང་ཚོ་ལངས་ནས་འགྲོ མཆོངས་ནས་འགྲོ carries action in a way that 'rise and go' and 'pounce and go' doesn't. And I thought each line should have its own space. Let us rise. Let us pounce. As Lhadruk Tsering foresaw, a beautiful moment to leave the poem, at the moment the energy is just about to turn from potential to kinetic.


text:
Social Justice Research Course (SJRC) Workshop
In this workshop, an experienced SJRC mentor will explain the course curriculum and give instructors techniques for successfully guiding students through a primary research project.
Who Should Attend
All instructors teaching SJRC for the first time are required to attend this workshop prior to the start of their first semester. Experienced SJRC instructors are also welcome.
Experiential Learning Institute (FELI)
This half-day workshop is offered twice annually, typically in January & again in June or August. To attend, you must receive an invitation from ACE or the ACE Coordinator at your college. Visit our Upcoming Events page for more information.


text:
If I were Carly Fiorina, I would march down to St. Anselm's College Institute of Politics in Manchester, New Hampshire on Saturday night, storm right onto that stage, and demand I be given a podium at the GOP Debate.
Not only is Fiorina the only female candidate in the crowded Republican field of male presidential contenders, but unlike at least one of those onstage, Fiorina has actually earned her place, having won a delegate in this week's Iowa caucuses.
Several other Republican candidates have protested on her behalf, but ABC is ignoring them.
Once again, we are letting the mainstream media control our nomination process–the same media that will, come the general election, amplify the Democrats' "war on women" attacks.
Hey @ABC: put @CarlyFiorina on the debate stage! She got more Iowa votes than John and Chris. Don't exclude only woman.
— Mitt Romney (@MittRomney) February 4, 2016
Republicans must insist that ABC include Carly Fiorina
participate in Saturday night debate
— Jack Welch (@jack_welch) February 5, 2016
.@ABC should put @CarlyFiorina in the new hampshire debate. she came in ahead of kasich and christie. She has earned a spot.
— Newt Gingrich (@newtgingrich) February 4, 2016
Fiorina did not finish in the top three in Iowa, but she was just behind former Florida Gov. Jeb Bush (2.8%), virtually tied with Ohio Gov. John Kasich (1.9%), and ahead of Gov. New Jersey Chris Christie (1.8%).
Christie did not win a single delegate in Iowa, yet was extended an invitation to participate in the ABC News debate in spite of that fact. Fiorina did, and she was left out.
Christie is only slightly ahead of Fiorina in the polls in New Hampshire–but everyone knows that polls don't win elections. Voters, and delegates, do.
What is even more alarming to me is the fact that two public and powerful women will be on tomorrow's debate panel. Martha Raddatz of ABC News is one of the moderators, and conservative pundit and Fox News contributor Mary Katherine Ham will be asking the candidates additional questions.
I ask the two women on tomorrow night's panel: Don't you want to have a strong, smart, powerful, influential woman, who is a role model and has achieved so much in her career, up there representing you, too?
I believe it's an injustice to women in America, and throughout the world, to let Hillary Clinton be the sole female representative in this historic political race.
.@CarlyFiorina shows not only can a woman be POTUS, she can be a GOP President. Please don't deny young women the chance to see this, @ABC.
— Alex Smith (@AlexandraCSmith) February 4, 2016
Here is some of @CarlyFiorina's letter re: ABC #NHPrimary Debate. Very compelling. #LetCarlyDebate pic.twitter.com/Jib6JTkwYw
— Jennifer Kerns (@JenniferKernsDC) February 4, 2016
Fiorina has proven her mettle. Her performance at the very first undercard debate last summer earned her a spot at the "big boys'" table, and she has left her impact in every single debate since.
When she was excluded by CNN from the main stage soon afterwards, she protested–and won. There is absolutely no reason why ABC should not follow suit.
I am not asking that Christie be excluded. I am demanding that Fiorina be included.
I am not asking ABC News to make a special case. I am demanding that ABC, and the Republican National Committee, treat Fiorina fairly.
ABC, RNC: America is watching.
Follow Adelle Nazarian on Twitter @AdelleNaz.


text:
- Pure Maracuja Oil | This is going to be a life saver during the cold, dry months for anyone with a drier skin type. It's a face oil that hydrates dry and acne prone skin without leaving it feeling greasy. It's amazing to put under foundation to have it apply evenly and without any dry patches. I've always wanted to purchase the full size but wasn't so sure about the $46 price tag (for 1.7 fl oz), but it might be well worth it!
- Lights, Camera, Lashes Mascara | This mascara is apparently supposed to be a 4 in 1. Anything you could want in a mascara you'd get with this one! I love what it does to my lashes and I'm gutted that this little guy has already dried out. This is the second mascara to ever make me think about perhaps venturing into high end mascaras. I still have loads of mascaras to get through, but this one coats my lashes, separates, and curls so nicely that it might be the first I buy!
- Amazonian Clay Waterproof Cream Shadow in Shimmering Moss | I'm not one to buy cream shadows on the fly but I was excited to see this gorgeous olive shade in the mix of products! The cream blends evenly onto the eye when patted with the finger. On it's own it kind of a downer because it creases in a matter of minutes- beautiful color and it creates a nice, soft look, but what does it matter when it looks like shadow wrinkles on your eyes?! I'd suggest a heavy duty primer underneath it to keep a hold on that shadow. I don't see myself purchasing a full size of this, but I'll be enjoying the deluxe sample whilst I have it!
- Amazonian Clay 12-HR Blush in Exposed | I LOVED THAT A BLUSH WAS INCLUDED IN THIS SET. Seriously, if it's one product from Tarte that you NEED to try it's their blushes. Such a fan-dabey dosey range of colors and the formulation is amazing. It's a bit smaller than their full size blushers but the pigmentation is so great that you only ever need a little dab-dab to have the color show. The great thing about Exposed is that it's such a warm, almost mauve pink that you can use it as either blush or for a bit on contour and color! Love, love, love it!
- Amazonian Clay Finished Powder | If you guys, have been reading my blog for a while you know that I'm already a fan of this fabulous finishing powder. I have a very in depth review of it that you can read over here. This powder is excellent to set your foundation without making it look "layered" and cakey. The powder is translucent and silky which reduces the appearance of flakiness and dry patches- I'm all for it!!
Friday, October 25, 2013
Tarte Amazonian Treasures Collection | Sephora 500 Point Perk
18 comments:
this sounds like such a great offer. wish we had sephora here in ireland, i would definitely spend all my points.x lashingsofmascaraon.blogspot.ieReplyDelete
THis is a a gem! but I am far far away from 500 points :) Good luck with all the craziness of a grand opening!ReplyDelete
Ah Jess, I wish this was a 500pt perk on the online store!!! Currently the only 500 point perk is the Marc Jacobs Dot set. I have the powder in my Sephora 'loves' and that exact shade of blush! The eyeshadow is exactly the sort of shade I love-pity about the creasing.ReplyDelete
Stacey Expat Make-Up Addict
looks like some amazing productsReplyDelete
Emma from http://www.masqueradebelle.co.uk
I only ever give up my perk points when a fabulous 500 point set is available… and this looks like one of them!! Too bad I'm far from that many points ;__; Either way, in regards to the mascara: skip buying the full size. It'll dry out on you JUST as fast… I remember my full size tube dried out after a month and I was absolutely gutted because I adored the way it made my lashes look and feel. It's just not worth the price tag!!ReplyDelete
Haha, oh man, Cassie! Yeah, I save my points until there's a hefty sample of a whole SLEW of products! Personally, I'd give up 500 just for a full-sized blush, haha!Delete
& OH NO! I was so excited to get ): Yeah, I don't need a $20 mascara drying out that fast on me! Thanks for the heads up :D
- AnonymousOctober 25, 2013 at 11:29 AM
This was that set that made me tell Sephora they needed to step up their game on the sets, LOL. 500 points is 500 dollars and a bunch of mini sample sizes just doesn't cut it for me. :xReplyDeleteReplies
I always think of it as that I haven't actually spent 500 dollars on it, because I've spent it on other products I've wanted- this is just a nice perk that I get points to re-spend. I totally get what you mean though! They used to have some really nice perks a while back!Delete
This seems like such a nice package! I really need to try their blushes. I've had them on my wishlist for ages!ReplyDelete
This is so lovely! Can we get a sephora in the UK again? Apparently they had one but it didn't work out?! HOW IS THAT POSSIBLE?ReplyDelete
Nooo I want this so bad!! Why did I have to waste my 500 points on Laura Mercier, whhyyyyyyyReplyDelete
Thank you so much for taking the time to comment! I do read and respond to most comments when I can, but please refrain from spam (follow for follows, giveaways, ads, so and so forth) xx :)


text:
Merry and Happy to all . Seen and experienced in the small seaside town known for its quirkiness, the last 55 hours via photos and an impromptu sing along. Should these photos be in order, not really, why? Some are destined to become paintings in 2017,
I give you Lake Worth affectionately known as Lake Worthy. Or how an artist's mind conceives.


text:
The College of the Holy Spirit Manila, or simply CHSM, is a Catholic educational institution founded in 1913 by the Missionary Sisters Servants of the Holy Spirit in Manila, Philippines. It is one of the schools which comprises the Mendiola Consortium and one of the oldest members of the Catholic Educational Association of the Philippines (CEAP). The college is also a charter member of the Philippine Accrediting Association of Schools, Colleges and Universities (PAASCU). Initially an exclusive school for girls, CHSM became co-ed in 2005.For Basic-Ed, it offers Nursery, Kinder, Grades 1-10, Junior High and Senior High; for college, CHSM has courses under Arts & Education, Business, Fine Arts & Health Sciences. It also has programs for Graduate School.
In September 2015, the Congregational Leadership Team in Rome gave the approval for the collaboration of the Missionary Sisters Servants of the Holy Spirit (S.Sp.S) and the CHSM Alumnae through a Management Contract for the continuance of CHSM mission. On January 21, 2016, the Management Agreement was finally approved and signed between the College of the Holy Spirit of Manila and the Holy Spirit Alumni Management Corporation (HSAMC).CHSM remains to be owned by S.Sp.S, however, it is now managed by the HSAMC effective May 1, 2016.
Last September 14, 2016, another milestone takes place at the historic College of the Holy Spirit Manila (CHSM) as Dr. Jesusa M. Marco sworned in as the school's 9th President and also marks the transition of CHSM, making her the 1st Lay President under the school's new management by the Holy Spirit Alumni Management Corporation (HSAMC). The rites was held at the Paraclete Auditorium, College of the Holy Spirit Manila.
Dr. Marco finished AB Sociology in formerly Maryknoll (now Miriam College). She also holds Master of Arts in Social Sciences major in Sociology at De La Salle University. She earned her Doctorate Degree in Sociology at Loyola University of Chicago, Chicago, Illinois. Presently, she is also a Research Fellow of the De La Salle University.
College of the Holy Spirit Manila, e-mail and website: firstname.lastname@example.com/ Website: http://www.holyspirit.edu.ph/ Official Facebook Page @collegeoftheholyspiritmanila


text:
AMSL Group can produce commercial and residential BER results in two formats - primary energy use per m2 and associated Carbon Dioxide (CO2) emissions.
Since January 2009, anyone who is selling or renting a home must provide a BER or Building Energy Rating certificate to comply with current legislation. From these results an energy rating is calculated on a property and it is assigned a category between A1 and G, with A1 being most efficient and G being the least.


text:
Tuesday will be the last day of school for the week due to Thanksgiving break. We went down to Buckeye and had a Thanksgiving feast and got to see the Jr High teachers play the volleyball team. All of our pictures from today are posted on our Facebook page!
Category: District NewsBy gerberryj


text:
Displaced Iraqis Return To Village In Ruins
One of the enduring legacies of the war in Iraq is the large number of Iraqis still displaced by the violence unleashed after the U.S. invasion. The majority of refugees outside the country have not returned, and most of the displaced inside the country are struggling to survive in tent communities and shantytowns.
In one relative success story, a group of displaced Iraqis finally returned home — but to a village almost completely destroyed.
Al-Ghazali In Ruins
In their desolate community south of Baghdad, houses are broken; outer walls are missing; concrete slabs hang from metal bars; the ceilings are partially collapsed. But for the farmers of al-Ghazali, this is home.
About 100 families moved back a month ago after enduring three years of hardships 20 miles away in a displacement camp.
When asked what displaced them, the village's tribal leader, Sheik Abu Abel, says, "Al-Qaida."
Salah Mohammed al-Bayaa, the leader of an Iraq team funded by the United Nations to help rebuild the village, explains how al-Qaida in Iraq did so much damage. "They put an IED [improvised explosive device] inside the house and destroyed the house," he says, and after that, they bulldozed the homes.
The insurgents are gone now. The farmers of al-Ghazali believe it is finally safe to live here, but everything they need to survive is gone, too. The village has no electricity, no water and no services, says Ali Abed, one of the younger farmers. He blames the Iraqi government for the dire conditions.
The villagers are registered with the government's Ministry of Displacement. They are eligible for assistance, but so far have gotten nothing — no money and no help. The government program is not working, says Bayaa. And that, he says, has stalled large-scale resettlement.
"We found many, many families. They didn't receive any money and support from the government," he says.
'Very Bad' Conditions
The only water for the people and animals in the village comes from the river.
"This is unhealthy water, directly from the river — no filters, no sterilization tablets — and they use it for drinkable [water]," Bayaa says.
There have been cases of typhoid and cholera among the children, he says. The families live in sheds that once housed animals.
The U.N. team tries to close the gap between what the government has promised and what it has not delivered. But the number of internally displaced people is overwhelming. Bayaa says they number "about more than 1 million."
Whether they live in camps or have returned to their villages, the conditions are "very bad," he says.
Bayaa promises the farmers of al-Ghazali that he will be back. He can't fix everything, but he has the funds to provide some basics: nonfood items such as soap and water filters, and a project to raise and sell livestock.
"After we supply them with service projects, I hope that all the families return back," he says.
But al-Ghazali is just one village. The mass relocation of Iraqis still displaced will take years to resolve.


text:
Pages 1 2 3 4 5 6 7 8 . . . 17 NEXT
Why is it so much better to take a life than to rape somebody in fiction? Why can videogames allow us to get away with killing thousands of our fellow humans with swords and guns, yet a game like Rapelay drowns in scorn before finding its sales restricted? Is it hypocritical for games to approve murder and shun rape?
It's a topic that comes up with some frequency, and naturally The Jimquisition has all the correct answers ... even if they're probably terribly wrong.
You don't rape in self-defense.
Good points about the victim issue in the case of rape vs. murder.
So that's why I got kicked out of that self-defence class . . .
*stands up*
*starts slow clap*
Bravo, Jim. Bravo.
It really is something to see a politically-incorrect-on-purpose persona take such a hard stance for a good cause. Bravo.
EDIT: And, of course, thank god for you.
Thank you! I've been driven mad by people claming they don't see harm in rape-jokes when murder-jokes are OK. What's been making me livid is the fact that I haven't been able to express why they are not only wrong, but the implications of making rape-jokes OK are kinda scary. So thank you Jim, and thank God for you!
Well, only because you said "please", Jim.
Um... yes, I agree with your points Jim, but you are missing a part: what about a game that features rape story wise but is not about that? Should that be taboo too? For example, the first quest in Game of Thrones involves chasing a rapist (he raped another dude) and killing him. No problem there, in my book. A rape attempt happens in Heavy Rain too, I don't think it's crossing the line either (well, I didn't fail that QTE).
Of course, a game about raping women is something different to all of that.
Huh. I wasn't aware this was being discussed. But I'm not surprised.
But you've articulated your points very well and I agree completely. Rape should only exist as a carefully-used plot device, not a central game mechanic.
I think you brought up some good points. Where killing a bad guys most people pay more attention to being a hero then how many people they kill. Where rape is you are the bad guy. Murder can be justified, rape cannot.
Well Jim has highlighted some of the cultural and emotional difference between the two things. I don't think he's necessarily proven that one is OK and the other is wrong.
Well I never thought I would say it but. . .
Thank GOD, for Jim!
The first point is kinda invalid by there being lots of games that allow murdering a bunch of unarmed civilians in unnecessarily cruel ways.
But otherwise I agree.
I disagree. If you ban rape and rape discussions and somehow remove it from life entirely, why not do the same for dentistry, dentists, everything to do with teeth? I mean, it's pretty traumatic, painful, everybody hates it... Or paper-cuts. Man, those hurt.
Tl;dr: Death-end, rape-pain, thus saying rape is NONO while death is ok is hypocrisy.
Please bear in mind that my video's intent is not to discuss the right/lack of right of any of these games to exist, at least outside of the throwaway comment near the end. I'm talking about *why* the two subjects are handled differently, not the right/wrong in *how* they are handled. While I may discuss that subject in a future video, it would be too much to discuss it in the same video as this one.
Just wanted to draw the distinction before we get too many more folks trying justifying the use of a rape in a game. In interesting discussion with a LOT of complex and dangerous arguments, and one I may indeed cover later.
When I drink enough to get the nerve!
The other thing that you didn't touch on is that in a video game, killing someone is generally very fast. You shoot them in the head, and down they go. You cut off their limbs, down they go. You fight with someone, maybe tussle with them, snap their neck and down they go. You do it quickly, and then it's over. Rape is a prolonged event. Murder in video games can be easily discarded as irrelevant because it's done and over with very quickly, but rape is something you'd have to stay focused on and actively continue to do. I'll be honest, if I was playing a game that required me to rape someone in order to progress the plot, I'd snap the disc in half and throw it out. Not only is it something I'm not prepared to do, but I don't want anyone else to have to do it either.
Same thing in multiplayer games. If I'm playing Diablo and someone kills me, I restart in town and carry on. I entered the game knowing that I might get killed, and it happened, and yes it kind of sucks but in the end it's not really that bad. If I'm playing a game and another character actually rapes me, it means the other player has to actively continue doing things to me, and I have to sit there and watch it happen, or else try to resist. Again, being killed is pretty much the way of things and it's fast, but being raped is almost exactly the opposite of that.
The irony, of course, is that the word rape has been firmly ensconced in the gamer vernacular for quite some time. Offensive or not, it's there, and odds are it always will be. And that only makes the conversation all the more confusing and awkward.
More perverse in rape. Its attacking innocent people, which in games you dont do. Rape has to many anti civilised things against it. Also i dont want to have to rape a girl or guy to continue a game. I can kill tons because its mostly the enemy or in GTA its shoot a guy. Its dead. Rape is more so, there is more emotional reasons to it and control and everything else. Its horrible and in a game, we can easily shoot a granny than rape them.
We had killing stuff for years, way back to centipede on the atari. Its BANG points regardless if its 3D. Rape is to much negativity emotionality. Unless your a rapess, we cant identify with them. Its more so mentally than killing a pixalated character.
Yes, a villian can do it. Make you hate him and kill him. But i wouldnt want to do it in a game. Its socially abhorrent.
I think another important difference is how killing is shown vs rape in games like rapeply (sp?) in rape games there seems to be an intent that ones gets off to rape while that is not quit the same thing with murder. I don't think I am supposed to be sexually excised by killing a bunch of people in a game. I think George R.R. Martin dose a good job drawing that line. His rape scenes are always horrible, and never containing any detail that could be considered erotic.
That subject is brought up a little later in the video, though.
My point wasn't to say that in-game killing is ALWAYS justified, more to say that, unlike rape, it at least CAN be justified within the fiction. I was simply drawing a distinction between the two concepts rather than presenting that first point as an absolute.
The one issue with this otherwise fine video is the complaint that whilst theres plenty of advice for women on how not to get raped theres little telling men not to. Its kinda like saying theres plenty self defence advise but nothing telling people not to kill each other, we dont really need to be told and if you were to tell men specifically not to rape, as if they were children or didnt know right from wrong, then it feels like your treating men as if they would rape without being told not to. Ive seen people make the same complaint and it feels a bit like characterizing all men for the actions of few.
Thank god for Jim
Blink and you can miss it, but I did point out that murder can be impersonal while rape really can't be. It was VERY quickly made though, because I have less than ten minutes of video time (any more would be egregious) and so can't cover everything in detail.
I'm okay with rape being evil but games have gone further then just stopping rape but stopping sex from being in games all together remember the first Mass Effect controversy and hot coffee from San Andreas, we haven't just labeled rape as taboo, we've labeled almost any actual sex as taboo and that's the real problem to me.
Also I want to point out the giving a villain his just deserts for defense of murder falls apart when playing games like Saints Row and God of War.
Yes, I agree with you 100% on every point.
All that being said though, I'm still looking forward to the new Tomb Raider. If any game looks like it could handle the subject matter well it's that one.
Play through Earthbound, see a boss inspired by a child's experience viewing a rape scene, maintain composure, never bring up this stupid, misinformed argument again.
Simple steps to breaking ignorance on this issue.
The fact that quite a few rapes happen seem to suggest otherwise.
And let's not forget, there are instances where rape is so insidious that even the rapist might not realize what he's doing. There have been instances of a man having unwanted sex with a woman and not even figuring that it was unwanted. Or having sex with someone drunk, on drugs, or asleep, and thinking it's okay.
Rape isn't always (often isn't) a violent back-alley thing like we see in movies. I think it would behoove society to make us all more aware of that, and understand that just because we're not forcing someone to do something at knifepoint, we still may be making someone do something they don't want to do, and that it could severely affect them emotionally.
The problem is that there are way too many people who think that what the victim wore or did in a period before the rape is relevant to the rape, and it's not. Anyone who's first reaction to rape is to question all the victims actions needs to be told why this is wrong. This is why this phrase is said, even if it sounds reductionist at first.
You hit the nail on the head. Murder in games is seen as a means to an end. You shoot and move on. Where as rapelay is taking way more interest in the raping and the negativity in that.
Way i see it, all rapists deserved kill. Fact we all have mothers, so why would we do anything that we would hate to happen to our mums. Your George Martin quote was great....making a game where you, the player, is taking pleasure in what your doing is wrong. Actually the person that would play such a game is wrong.
My captcha says Kiss me.
For a moment... I thought he was going to defend rape. I'm pleased he did not.
Rape is universally bad... but what I don't get is the "Murder vs Sex" in video games argument.
I don't know if i understood you right there but did you say rape is something
I never said it always is justified. I said it CAN be, which is the difference-maker between it and rape.
Well done Jim, and yes, I'm sure someone will go off the deep end just by seeing the title but the blog is very insightful. Keep up the great work.
Seems correct.
I think murder is something that almost every human can be driven to perform. Given the circumstances, if it's you or them. You're probably going to choose to kill. Rape on the other hand is not something the vast majority of people could be driven to perform. There is no, its you or them scenario.
While ethically a game that features digital rape is on the same level as digital murder. I
Hamlet debates murdering his uncle, not raping him.
I don't know the legality of the issue, but rape should land you a life sentence as with murder imo.
I agree. Rape is definetly on a whole other level than murder in terms of evil.
My thoughts exactly. Instead of trying to demonize the other gender, we should simply sit down like adults and have a healthy and logical discussion.
One game that I know of that isn't a hentai, that deals with a victim of rape, is I have no Mouth and I Must Scream. In there is one of the 5 protagonists, Ellen, who is the last woman on earth. Her story deals with her trauma of being raped in an elevator, and the psychological horror that reflects the incident.
I'm not sure we're both talking about the same facet of the discussion here, but I'm also not sure I can explain where I think the difference is without it seeming unnecessarily pedantic. I may come back to this later.
|Pages 1 2 3 4 5 6 7 8 . . . 17 NEXT


text:
The Tampa DUI lawyers at Thomas & Paulk are devoted to helping people in the Tampa Bay area fight their DUI charges.
Case #: 9107XAM
We were able to get our client's DUI charges dropped to reckless driving.
Click here to contact a Tampa DUI attorney at Thomas & Paulk today!


text:
In pictures: Football on the water
Players in Gloucestershire enjoy Bourton-on-the-Water's traditional Bank Holiday football match - played on a river.
Bourton-on-the-Water's annual football match between its first and second teams took place on Bank Holiday Monday - but without a blade of grass in sight.
The two sides battled it out on the usually calm waters of the River Windrush in the heart of rural Gloucestershire.
Each year, goalposts are set up on the river - between the village's two main bridges - and the two sides take part in a 30-minute splashabout.
The event has been taking place for more than 100 years and attracts a large crowd...
... members of which often find themselves getting wet as play spills out on to the grass verge.
The six-a-side game features alongside other Gloucestershire traditions such a cheese rolling, shin kicking and woolsack racing.
At the end of the match the Bourton Rovers players can enjoy a unique warm down not available to their Premier League counterparts.


text:
RMTA Membership Benefits
The Remedial Massage Therapists Association is pleased to inform you of the benefits that are available to you upon becoming a member! For more information click on the links below!
- RMTA Individual Insurance Plans at a Discounted Rate!
- RMTA GoodLife Memberships at Significantly Lower Prices!
- RMTA Members Receive First Aid Courses at Reduced Price!
- RMTA Members Can Save on Home and Car Insurance!
- RMTA Members Receive a Discount with Click4Time!
- RMTA Members Optional Accident Insurance Plans!
Find A Massage Therapist
The RMTA offers our members the opportunity to create a public profile in the Members Area.
Search by for any RMTA Therapist by name, location or keyword.


text:
iPhone 6 Loud speaker broken after housing replacement
Hello replaced my housing with a new housing everything worked but the speaker, it only worked for a bit and sounded muffled. Then just completely stopped working, tried a speaker replacement no luck, tried a new charging port connector no luck. Any advice?
Is this a good question?


text:
Adam Marchick is the CEO of Kahuna, a venture backed marketing engagement start-up. Before Kahuna, he worked for Bain Capital Ventures in Boston and then was part of the team that founded Bain's Palo Alto office. Prior to joining Bain Capital Ventures, Mr. Marchick was a venture investor at Menlo Ventures, where he focused on Mobile, SaaS, RFID, and Business and Consumer Services. At Menlo, he identified and provided diligence for multiple investments, including AeroScout, Carbonite, and OnRequest Images. Mr. Marchick also served in Product and Sales roles at Facebook, AAyuja, Accenture, and iBeam Broadcasting (IPO in 1999). He began his career as a software engineer at Siebel Systems.
In 2006, Mr. Marchick co-founded the Glow Foundation, a non-profit that provides financial education and aid to college-ready, low-income students in Northern California.
Adam received his BS in Computer Science from Stanford University, then went back to get his MBA at the Stanford GSB a number of years later.
Industry Experience
Software, mobile, social ventures, venture capital
Universities Mentored For


text:
'The Normal Heart' TV Trailer: You Wouldn't Like Mark Ruffalo When He's Angry
Posted on Friday, April 18th, 2014 by Angie Han
With each new breakthrough, HIV/AIDS becomes more treatable. But it wasn't so long ago that the disease was completely new and utterly terrifying. In the first full-length The Normal Heart trailer, Mark Ruffalo plays an activist who witnesses the start of the AIDS crisis in the early '80s. He's so outraged by the public's clueless, callous response that he decides to do something about it.
Julia Roberts plays a doctor who treats many of the disease's first victims, Matt Bomer plays Ruffalo's journalist boyfriend, and Taylor Kitsch and Jim Parsons play other activists who get wrapped up in the cause. Watch the new The Normal Heart trailer after the jump.


text:
There's a man sitting behind bars in an Illinois jail cell whose bond has been set at $3 million. He reportedly went with police without incident when they approached him as he was walking along in a particular neighborhood before dawn on a recent Saturday morning. The state has filed murder charges against the man in relation to a shooting that occurred just after midnight that same day.
Authorities believe the man they have in custody may be connected with a local gang. They also think he is responsible for the death of a 34-year-old man who was allegedly shot while standing alongside a group of friends. Police say they believe the man they arrested acted in alliance with another person in the shooting.
No details were published as to why police think the 24-year-old man they arrested is in fact the man who pulled the trigger that launched the fatal gunshot in the incident. He was merely walking along the road when they took him into custody. Authorities also said another man was admitted to a local hospital around the same time, suffering from critical gunshot wounds. Reportedly, they are investigating whether the situations are connected.
It's always best to peacefully cooperate with police when an arrest takes place. Every defendant in Illinois and beyond is given an opportunity to retain legal representation and is presumed innocent before the court unless and until prosecutors can actually prove otherwise. Therefore, it's typically much easier to fight murder charges in court by taking advantage of all options available rather than putting up a fight or resisting arrest, which may wind up making matters much worse.
Source: Aurora, Il Patch, "Aurora Man Charged With Murder", Geoff Dempsey, June 12, 2017


text:
I have a simple Android webview app, built with Phonegap Build. When trying to play a local mp3 file that's included in the APK, nothing happens. However, if I pull an mp3 from the web it works.
<audio src="www.example.com/01.mp3" > WORKS JUST FINE
<audio src="01.mp3" > DOES NOT WORK
I'm new to Android development, so I can only guess that the file is somehow inaccessible by Android's media player. Here's a link to the errors/warnings from my log file if that helps shed any light on the problem.


text:
Paperclip Pot made from untreated Ash with Engraved Walnut lid, finished with natural oil.
Made exclusively from sustainably sourced English timbers.
Due to the nature of the timbers, variation in grain may occur.
Innovation is at the heart of our design process: we borrow from established practises of mass production, dissecting and reinventing them to offer something new and personal which celebrates the innate qualities of these woods.


text:
SEDATION DENTISTRY at Dentist Munster Indiana
Sedation Dentistry simply refers to the use of medication to help relax patients as they undergo dental procedures. Time and again, sedation dentistry has been branded "sleep dentistry". This however is not entirely the case since patients are normally awake, except of course those on general anesthesia. Sedation dentistry has been established to be very useful especially bearing in mind that a large percentage of patients find it impossible to relax once they are on the dentist's chair.
There are various levels of sedation. The lowest form of sedation is referred to as minimal sedation. Just as the name suggests, sedation is administered minimally. The patient is awake but yet relaxed. It is also popularly referred to as conscious sedation. As much as patients may be awake and slurry in speech, they are likely to remember very little about the procedure.
A second level of sedation is deep sedation. In this form of sedation, the patient may be drifting from consciousness. However he/she can be still awakened. Again, the patient might not recall much of what happened during the procedure.
General anesthesia is the greatest level of sedation. Once sedation reaches the level of general anesthesia, the patient completely drifts from consciousness. This means that the patient does not feel a thing and in fact remembers close to nothing about the procedure.
There are various forms of sedation applied in dentistry. The first common form of sedation in dentistry is minimal inhaled sedation. This sedation is achieved through administration of nitrous oxide popularly referred to as laughing gas accompanied by oxygen via a gas mask. The dentist controls the amount of sedation administered. An advantage of this form of sedation is that the gas wears off fast.
Oral sedation is also common in dentistry. Oral sedation will range from minimal up to moderate. Minimal oral sedation can be achieved through intake of a pill. A pill commonly used for this purpose is Halcion, administered approximately an hour before the start of the procedure. This form of sedation is very common in dentistry. To achieve moderate sedation, the drug for sedation is administered through the vein to ensure it works faster. This means that the dentist can adjust the sedation level at will.
Another form of sedation in dentistry is general anesthesia and deep sedation. In this form of sedation, medication administered renders the patient fully unconscious or deeply asleep throughout the entire procedure. Patients cannot awake easily unless the sedation is medically reversed or the anesthesia effects wear off.
As much as sedation dentistry proves useful, it must work hand in hand with numbing medication administered on the specific spot being worked on in the mouth. This medication is meant to protect the patient from any pain that may be caused by the procedure.


text:
Blue and Green Weight Loss Slimming Capsule:
1. 36 Capsules, six days Supply;
2. Easy to lose your weight.
Main Ingredients: L-carnitine, pyruvic acid calcium, cassia seed, hawthorn, citron
Efficacy composition and content: Every 100 g including: L-carnitine 15.1 mg, total anthraquinone 43.8 mg
Specification: 0.4 g/grain of * 12 grain/plate * 3 plate/box
Usage and Dosage: 3 times a day, 3 grains capsule a time, have the blue capsule at daytime, and have the green capsule at night
The health care function: Lose weight
The appropriate crowd: The overweight and obesity
Appropriate crowd: Pregnancy and lactation women, and children
Storage method: Buy a cool and dry place
Guarantee period: 24 months
Note: This product can't take the place of drugs
Tell us what you think about Blue and Green Weight Loss Slimming Capsule, share your opinion with other people. Please make sure that your review focus on Blue and Green Weight Loss Slimming Capsule. All the reviews are moderated and will be reviewed within two business days. Inappropriate reviews will not be posted.
Have any question or inquire for Blue and Green Weight Loss Slimming Capsule? Please contact Customer Service. (Our customer representative will get back shortly.)
© Quality Discount Wholesaler beautyslimmings . All Rights Reserved.


text:
My Grandmother's Pumpkin Bread, to me, is the "pinnacle" of Quick Breads. It's a gorgeous bread, very moist, perhaps just a bit dense, and redolent of spices that signify fall. Heavily flavored with spices that must have, at one time, been quite exotic: cinnamon & clove.
I never saw my Grandma's recipe box until after her death, and as I went through the yellowed, faded cards I saw recipes that were familiar (Salmon Loaf, Ham Loaf, Apple Cake with Caramel Rum Sauce – go Grandma!) and others not (Prune Whip). Her Pumpkin bread, though; this one I set aside. I knew I'd be making it very soon.
Back in the 60's, no family gathering was complete without an array of quick breads, served on a platter. Walnut, Date Nut, and of course the ubiquitous Banana Bread always put in an appearance, but this bread was my all out favorite.
The recipe makes two loaves, and freezes well, but make one for home and bring the other to your next fall gathering or to the office. You'll find, I think, that everyone will be absolutely charmed.
My favorite way to serve? Sliced thickly on a plate, a bit of butterscotch or caramel sauce drizzled over, and a dollop of Brandy Spiced Whipping cream. (Just whip your cream as usual and add about a teaspoon of brandy and pinch of cinnamon, nutmeg, apple or pumpkin pie spice.)
Pumpkin Bread
- 2/3 cup shortening or 2/3 cup + 1 1/2 tablespoons butter
- 2 2/3 cups sugar
- 4 eggs
- 16 ounces canned pumpkin (if you're buying a 15 ounce can, or even a 29 ounce can and dividing it, don't worry about it, the bread will still be fine.)
- 2/3 cup water
- 1/2 teaspoon baking powder
- 1 1/2 teaspoons salt
- 1 teaspoon ground cloves
- 1 teaspoon ground cinnamon
- 2 teaspoons baking soda
- 3 1/2 cups flour
Preheat oven to 350 degrees.
Cream shortening with sugar, add eggs, pumpkin and water.
In another bowl, sift together rest of ingredients, or place in bowl and whisk together. Add to pumpkin mixture.
Pour into two greased loaf pans and bake for about one hour at 350 degrees. (This may vary depending on what size you use – the bread will darken a bit and crack. It's done when a toothpick put about halfway between the edge and the center comes out with a few moist crumbs.) As with all baked goods, do not overbake.
Note: I usually bake this in a 9 x 5 bread pan because I have two – it is slightly more elegant looking (taller) when baked in an 8 x 4 pan. If you bake in a Pyrex pan, turn your oven down 25 degrees.
from the kitchen of www.frugalhausfrau.com
Let's talk about how to save money/time on this recipe:
- Use a coupon matching site! One of my favorites in my area is Pocket Your Dollars, but every store has a group of enthusiastic Coupon Matchers. Do not discount the savings! I check their site every week, even if I don't "need" to go to the store and often find bargains I can't pass up.
- Follow my 12 Strategies – You'll see them on the upper drop down menu of every page and how I apply them, below.
- Don't get discouraged if your prices don't match mine! Keep shopping at the best prices and your fridge/freezer and pantry will be stocked with sales priced ingredients.
- Read Strategies Applied for additional tips as well as throughout the recipe, for saving time and managing food.
When measuring Shortening, Lard or Butter that isn't in sticks, use the displacement method. Fill a measuring cup with cold water, leaving out the amount you with to measure. For instance, in a two cup measuring cup, if you wish to measure 1/2 cup of shortening, fill with 1 1/2 cups of water. Add shortening until the level comes to 2 cups. Since it floats, you may need to press down slightly on the fat to submerge for an accurate measurement.
Per Serving: 266 Calories; 8g Fat (27.1% calories from fat); 4g Protein; 45g Carbohydrate; 1g Dietary Fiber; 42mg Cholesterol; 314mg Sodium. Exchanges: 1 Grain(Starch); 0 Lean Meat; 1/2 Vegetable; 1 1/2 Fat; 2 Other Carbohydrates.
Put Your Own Spin on It:
Although we like this plain with butter (and reheat it in the microwave for a moment with a pat of butter after it's cooled) this bread would be wonderful in thick slices with a dollop of brandy spiced whipping cream, or even drizzled with caramel sauce.
My Pay Off:
Two loaves for less than the cost of one small, rather mediocre loaf at the grocery store. I also know exactly what's in it, and it takes only minutes to mix up. We sometimes eat quick breads like this for breakfast – it's certainly no worse than many cereals or pancakes.
I'm curious what you think of this Old Fashioned treat, Pumpkin Sweet Bread. We think it's perfect for fall, or anytime! I hope you like it.
Recipe made October 2011


text:
When an artist goes on tour, there is a lot of planning to do before they hit the stage to perform for thousands of fans. Set lists, stage design, special effects, and sound checks are all critical aspects to a successful tour. Yet, the most important part of a tour for an artist is their rider.
What's a rider? A rider is a performer's list of demands that must be fulfilled by each venue that their tour stops at. These often include flower arrangements, a room set a specific temperature, but most importantly, food.
From candy to alcohol, guacamole to macaroni and cheese, you'll be surprised by what your favorite artists want in their dressing rooms before they step on stage.
Before Queen B slays the stage, she asks for veggies like broccoli, green beans, and spinach in her dressing room. But Bey's main demand is heavily seasoned chicken; legs, wings and breasts only.
Mr. West brought his creativity to the road with his Saint Pablo Tour. As if having a stage that hangs in the air wasn't enough, the real party was backstage where Yeezy had two slushy machines: one with Coke and Hennessy, the other with Grey Goose and Lemonade.
Swift's rider is equivalent to the common white girl's grocery shopping list. Kraft Macaroni and Cheese, Twizzlers, Ben & Jerry's ice cream, and Starbucks; what more could a girl want?
What gives the Biebs purpose before a big show? Herbal teas, Swedish Fish, and Ritz Bitz (both cheese and peanut butter, because why settle for just one?).
All Summer Sixteen, Drake's rider reflected his personality. Simple and classy, Drizzy requested that there be plenty of cigars and alcohol in his dressing room.
The British singer asks for high quality red wine and individually wrapped chicken salad sandwiches before she performs her powerful ballads for her fans. Except there are a few rules; the wine must be French, Italian, or Spanish and there can't be tomatoes, vinegar, chili, or citrus on the sandwiches.
The Mother Monster requires guacamole and a smoothie station in her dressing room before a big show. She also requests hot dogs, but don't worry they aren't for a meat dress, that's so 2010.
The real Slim Shady's rider looks a little bit like your lunchbox from elementary school. Along with Diet Coke, Red Bull, and Shrimp Cocktail, Eminem asks for Lunchables. Yup, Marshall Mathers runs on Turkey and Ham and Cheese.
If Eminem's rider looks like your childhood lunch, then John Mayer has breakfast covered. A box of children's cereal (Captain Crunch, Lucky Charms, Count Chocula, Cookie Crisp, or Cinnamon Toast Crunch only), freshly squeezed orange juice, whole and soy milks, and organic fruits are some of the items you can find in Mayer's dressing room.


text:
I've been involved in Relay For Life since 10th grade of high school. Relay For Life is a fundraiser for the American Cancer Society (ACS) that culminates into a 24-hour walk focused on bringing the community together, celebrating the victories of cancer survivors, honoring the loved ones lost, and finding a cure. Since cancer never sleeps, for one night neither will we.
As Event Co-Chair, I oversaw a 50+ person committee focusing on Recruitment, Marketing, Production, and Development. Throughout my term, I spoke at over 15 events, emceed the event day, and personally raised $1,250 towards the fight against cancer. I relay for my grandmother who was diagnosed with cancer at 89-years-old and is a current survivor. If you are interested in helping the fight against cancer, consider participating in UW Relay For Life.