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Contact Us: 970-879-3222
During the month of May, Steamboat residents as well as non-residents observe a few changes. As we welcome spring weather and adjust into a new season, partners at Sew Steamboat are especially excited to welcome new colors and materials! Moreover, we would like to share our story with you!
At the end of Year 2013, a few community members who are also fiber enthusiasts stepped forward to preserve our town's local yarn and fabric shop, Sew Steamboat. Since then, a few great changes have occurred with the one mission in mind--
"To maintain a sustainable business that inspires the residents and visitors to the Yampa Valley to explore their full potential in the fiber arts by providing the tools and materials, classes and events necessary for their exploration and education, and maintaining a venue for them to gather and express themselves."
Working together for the community with each fiber at a time, we encourage you to shop local and email us to find out how you could be a partner of the Sew Steamboat Team!
From Left: Lynn, Donna, Mariah, Nancy, La, Cindy, Kathleen, Blair, and Cho
When the first signs of spring started to show in late March and early April, I wanted to knit something with a lighter weight material. Lucky for me, because of our Yarn Tasting in February, Sew Steamboat had ordered in Classic Elite Yarns Cerro (colors) and Canyon (naturals). This is a sport weight yarn made of 85% cotton and 15% alpaca (my favorite fiber!) The alpaca gives the yarn just enough give to make knitting it up a breeze. There is some separation of the strands when knitting, but it's not enough to hinder your progress. I just love the light blue and tan together as a color combo. We have several other colors at the store for you to check out!
Now that I had my yarn, I needed a project. I had wanted to learn the intarsia technique for some time, so I opted to knit the pattern LA chose for her intarsia class, called Ridgely (see Ravelry or www.knitpurlhunter.com for a video lesson!) Intarsia allows you to add color to your work, in any design imaginable. In it's simplest form, you drop the current color working yarn (leaving it there for when you come back) to pick up the new color working yarn. There is a criss-cross of the two yarns, if you will, to avoid holes in the work. In my Ridgely piece, I have a main blue, a contrasting natural, and a second blue (I split one blue skein in half.) The lace border is knit with the second blue skein, and the stripes are done with the main blue and the contrasting natural. Yes, you have several colors hanging off your work at one time. If you've heard the terms yarn butterfly or yarn bobbin this is what they are used for – intarsia. I would recommend starting with a project with only two or three colors to learn the technique. Learning intarsia will open a whole new world of exciting and colorful patterns! Good luck!
I recently went on an adventure in sewing with laminated cotton. It wasn't totally new to me, but I had previously only done simple lunch bags with a few straight seams and a child's bomber hat. Wanting to demonstrate an apparel use for this lovely fabric, I decided to do a full out raincoat with collar, pockets, buttons and lining.
First of all I used a McCalls pattern from Sew Steamboat and modified it slightly by adding buttons and buttonholes instead of snaps and leaving the ends of the sleeves plain and simple.
Cutting out the pattern pieces was simple although your pins need to be thin and sharp. When lining up your seams to sew, those new Wonder Clips come in very handy so that you can avoid holes through the fabric. I sewed all the seams with a size 70 universal needle and polyester thread. Whenever I top-stitched I used my roller foot or you could use a Teflon coated foot to help it glide along the laminated surface. Tissue paper or some type of tear-away or water soluble stabilizer would also work. I used tissue paper when I made the buttonholes because the buttonhole foot kept sticking.
Other than the sticking issue, laminated cotton sews up just like any other cotton, but don't press your seams with a hot iron. I did not use the iron at all and did not see the need for any fusible interfacing. Finger pressing or using the edge of a credit card to smooth seams works just fine. I did read somewhere that you can press and fuse this fabric with a low temp iron, but I would suggest practicing on a scrap piece with a pressing cloth to protect your iron.
All in all it was a fun project with a really cute and practical outcome which can be seen in the window at Sew Steamboat. Let's all get busy making raincoats, ponchos, hats, bibs and bags! You are only limited by your imagination.
Description: Learn simple intarsia, jogless stripes in the round, and duplicate stitch as you create these darling Monster Baby Pants!
Materials: ~400 yds DK weight yarn, US size 2 & 4 16" circular needles and US size 4 dpns, stitch markers, tapestry needle.
Saturday, May 16th, 1pm - 3pm
Description: Learn to crochet by making this beret beanie!
Instructor: Avery C.
Cost: $25.00 + Materials (10%OFF materials with class sign up)
Materials: 200 yards of worsted yarn and Size G hook (10% OFF on materials by signing up for this class).
LA is planning an advanced lace knitting technique class in the late summer or early fall. If you love lace, weigh in and let us know what you think!
Take the survey now by clicking the link below:
Sew Steamboat is adopting a Fruits & Veggies theme to yarn bomb the tree in front of our store. As always, your contributions are most welcome! For inspirations and ideas, please visit our Pinterest board here.
Our partner, La has written an article in the Valley Voice (May 2015) titled "Anarchy Made Darling" regarding yarn bombing art. Read the Valley Voice article here.
929 Lincoln Ave.
P.O. Box 772292
Steamboat Springs, CO 80487
email@example.com Tuesday-Saturday: 10:00am - 6:00pm
Sunday: 12pm - 5pm


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Quirky Seoul
This is Korea. Everything is quick.
The person on passport control me how fast everything worked in South Korea but all the wonderful quirks unfolded over our 9 day visit.
If Tokyo loves it's cute (Hello Kitty is just the start) Seoul is positively obsessed by it. It seems everything is dressed up to look pretty. Rather delightfully, I spotted at least three Minions promotions including the link up with Dunkin Donuts and Lotte shopping centre plus there was a sizeable pop-up shop in another centre too. We resisted buying anything other than practical mugs.
When is a bridge a fountain? When it's Banpo Bridge, which lights up with the fountain each evening and hundreds gather to watch while picnicing with friends. Even the pizza delivery guys bring you food to the location. There's only one thing South Koreans love more than their coffee & cake and that's skincare. I see first hand why this is the beauty capital of the world.
Young people dress up in traditional wear for occasions and festivals so much that we spotted them daily. They were there in their hundreds at the glorious lantern festival to celebrate Buddha's birthday.
As far as quirks go, this is the only metro system where I've seen vending machines for earth quake or fire emergencies.
Here, the coffee shops are the main meeting place and each brand has their own version of cuteivity, one writing 'happy honey' on our coffee cups. Most coffee shops and restaurants gave out buzzers to let you know when you refreshment was ready.
Even Samsung get in on the act with their stunning Samsung D'Lite interactive experience
The canals and squares are filled with entertainment and art while Agra made their India food and art form with 'smoke' coming from their gorgeous food. And they have an amazing library that looks like a book store in a shopping centre.
So if all of that isn't enough to love the place, the people of Seoul wave goodbye to each other, just like I do. So I love them a little bit more.

subset: commoncrawl


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ASE Announces New Officers, Governors for 2012
ASE Announces New Officers, Governors for 2012
Release date: 12/9/2011
2012 Officers, Governors Announced
The National Institute for Automotive Service Excellence (ASE) today announced the officers for its Board of Directors for 2012. Mike Phillips, V.P, Organizational Development, NAPA Auto Parts/Genuine Parts Company, Atlanta, Ga., is Chairman; Rob Barto, Manager, Technical Training Design, Nissan North America, Franklin, Tenn., is Vice-Chairman; Glenn Dahl, Senior Coordinator, Technical Education, Bridgestone Retail Operations, LLC, Bloomingdale, Ill., is Treasurer, and Greg Gaulin, Owner, Gaulin's of Williamsville, N.Y., is Secretary. John Pfennig, Manager, Service Education for Navistar, Inc. in Warrenville, Ill., serves as Past Chairman.
"2011 was a milestone year for the ASE certification program as we completed the move to our new computer-based testing (CBT) format," said Tim Zilke, ASE President. "The leadership and guidance of the ASE board is vital to ensuring the ASE program keeps pace with our changing industry. Through the outstanding commitment of ASE's all-volunteer board and the support by the companies that encourage such talented people to serve, ASE will continue to offer our automotive professionals the high-quality credentialing program they have come to expect."
Also announced were newly elected members to ASE's Board of Governors, representing various segments of the industry. The new Governors are: Bobby Bassett, Manager of Training North America Automotive Market, Gates Corporation, Ridgeland, Miss., and John Prosser, Manager Technical Training Operations, American Honda, Torrance, Calif.
"I'd also like to take this opportunity to thank our outgoing board members for their service over the years," Zilke continued. Stepping down as their terms expire are Al Duebber, President, Duebber's Automotive Service, Inc., Cincinnati, Ohio; Joe Torchiana, President, One Stop Tire and Auto Service, Inc., West Chester, Pa., and Lori Blaker, President, Technical Training Incorporated (TTi), Rochester, Mich. "Each of these individuals volunteered their time to serve on the ASE board to the benefit of our industry and the thousands of automotive service professionals who proudly wear the ASE Blue Seal. We thank them for their service and wish them continued success."
The National Institute for Automotive Service Excellence was established in 1972 as a non-profit organization to help improve the quality of automotive service and repair through the voluntary testing and certification of automotive technicians and parts specialists. Today, there are more than 360,000 ASE-certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit the Web site at
For more information:
Tony Molla (703)-669-6614
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NI ROCKS Recommends "Deal Thy Fate" by CASTLE
Doom metallers Castle released their fifth studio album, "Deal Thy Fate" on 19th October. This is their first release since signing with Ripple Music earlier this year. The San Francisco based band are essentially a two piece, female-fronted outfit that has been touring and releasing albums with a number of different drummers for almost ten years. I included the track "Wait For Dark" on the Friday NI Rocks Show on 26th October.
Castle formed in 2009 and released their debut album "In Witch Order" in 2011 on German label Ván Records. Their next three albums, between 2012 and 2016 were also released on the same label.
At the core of the band are vocalist and bassist Liz Blackwell along with guitarist and vocalist Mat Davis. Since 2009, that pair have worked alongside a number of drummers to record the albums and tour, prominent amongst these is Al McCartney. According to the Ripple Music website the drummer on "Deal Thy Fate" is Chase Manhattan, who has previously toured with the band.
Castle are just finishing off a four week European tour, having been frequent visitors to Europe in the past and return to the USA for a two week tour at the end of November.
Check out the band's website - https://www.heavycastle.com/
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About "NI Rocks Recommends"
The simple idea behind "NI Rocks Recommends" is to acknowledge and promote some of the great music being submitted to Rock Radio NI. The albums that I'll be recommending are those that you'll hear me playing tracks from on my shows. I'll not be giving marks or ratings or analyzing the tracks in great detail; just telling you something about the artist and the album. It's a personal recommendation to go check something out, not a traditional "review"!
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Last Updated (Sunday, 11 November 2018 11:39)


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Event details
- Wednesday | November 28, 2018
- 6:00 pm - 8:00 pm
Come gather together for special evening of fellowship and delicious goodies as we decorate Grace for Christmas! It's always a wonderful time and we really do get a lot done! Loads of holiday fun and cheer!
Contact Church Office for more information.


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Brad Pitt and his classy inks make him word of folk's mouth. He has been one of the hottest celebrities and popular too and the fact is his tattoos are one of the reasons. Women are magical about him and so is with his tattoos. Brad Pitt is a very secretive person and thus, keeps mum most of the time about his ink and as to what it means. This makes us even more anxious because his tattoos usually have a unique meaning. Brad is kind of very mystical with the meaning of his tattoos. So no one actually knows the exact number of tattoos he has got, as he brags them out pretty lesser times, whereas commenting upon them is no less than a surprise. His tattoos are a blend of pragmatism and sentiments. Let us try and find out below as to what his body inks mean.
1. Forearm Tattoo
Brad Pitt's left forearm bears a tattoo of the quote "Absurdities de l' existence." It is French meaning for "Life is absurd." True that life gets illogical, inappropriate and weird once in a while, thereby making no sense of what is happening.
2. Sanskrit Tattoo
A tattoo in Sanskrit has been inked on the lower back of Brad Pitt on the left side. This tattoo matches Angelina Jolie's tattoo also. This ink has been a sort of protection tattoo for his son, Maddox.
3. Angelina's Scribblings
Brad Pitt also had an ink on his lower back, which appeared quite haphazard. It was initially apparent that this tattoo was a sight of the first map of New Orleans Levee System but later on, Brad declared that it was actually a scribble done by Angelina Jolie on his back some fair night.
4. The Iceman Tattoo
Brad has an ink on his forearm, which is an outline of Ötzi the Iceman, also known as Frozen Fritz and Similaun Man.
5. Angelina's Date of Birth
Brad Pitt has got inked Angelina Jolie's date of birth on his lower abdomen. It has been done in Khmer, which is the official language of Cambodia. However, the numbers are 6-4-75. Unfortunately, we could not come with its picture.
6. Brad's Forearm
Brad surrendered a tattoo on his right forearm for the love of his whole family. The tattoo can be seen as a thin-lined elongated cross that consists of the initials of everyone in his charming family. There we can see, is an A for Angelina, M for Maddox, P for Pax, Z for Zahara, S for Shiloh, K for Knox and V for Vivienne.
7. Bicep
Before Brad got married to Angelina, he got an ink which is a variation of a romantic poem by Rumi. It is a sweet and short saying, 'There exists a field, beyond all notions of right and wrong. I will meet you there'.
8. Invictus Tattoo
On got 'Invictus' inked on his lower left hand which means 'unconquered.' It is basically in reference attributed to a 'William Ernest Henley' poem.


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Denise Riggins | 12 Rox Head Coach
12s Coaches
Alesya Shawgo | 12s Gold Assistant Coach
Entering 2nd season coaching club at Excel
Coach at Thomas Jefferson Middle School
Positions played: Setter
7 years' experience coaching volleyball in Odessa, Ukraine (8-14 years old)
6 years' experience coaching in Vancouver, WA at Thomas Jefferson Middle School (8th Grade), Slavic Academy, NW Volleyball Academy(1 year)
Played on Volleyball Academy Club in Odessa, Ukraine, University of Odessa & Semi – Professional for 2 years
Volleyball Achievement Highlights: Championship of Odessa – 1987, 1989; 2nd place at Ukrainian Championship, 1988, 4th - 1999 A
Education: Physical Education Degree
P.E. teacher, volleyball coach, referee, sports instructor
I am looking forward to share my international volleyball experience with Excel, where I can help develop strong team spirit and support the growth of the program. I enjoy traveling, spending time with family and friends, reading books and, of course- play volleyball.
Haliana Naipo | 12s Rox Assistant Coach
Entering 1st season coaching club at Excel
2 Years Experience Coaching Volleyball
Positions played: Setter/RS
Brynn Letang | 12s Gold Head Coach
Entering 2nd season coaching club at Excel
2 Years Experience Coaching Volleyball
Alumni of: Seton Catholic (2013); University of Great Falls (2017)
Positions played: Setter/DS
Coaching Highlights:
2018: 14 Rox #1 in CEVA; Regional Champions; Emerald City Classic Champions; Nationals Bid; Nationals Participants
Playing Highlights:
3rd in High School State
Setting and playing for Coach Kila at UGF
Hobbies: Hiking


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Rocky Ford, along the beautiful Myakka River. (Location: 27.172146,-82.362404) 2/4/2013.
Credit: Cliff Harrison, Sr. Hydrogeologist, Sarasota County
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The Best Breweries in the US Capital City
Washington DC Tourist Attractions Washington DC is mainly known for its neo-classical monuments, historic culture, and political prominence. Any traveler planning to visit the DC may include the amazing museums, gardens, and all in their private tour Washington DC itinerary. However, there are many thrilling [Read More]


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For the social media savvy people, Twitter is …Twitter. Yes, even for geeks, Twitter remains difficult to explain to non-geeks who do not really know what Twitter is all about.
Well, it seems you might just have received some help by @TwitterGuide, one of Twitter's experimental accounts who posted a YouTube video answering that very question.
The video was published in February, but has fewer than 100 views, likely because it is unlisted and comes with the standard warning: "This video is unlisted. Be considerate and think twice before sharing." – You can only view unlisted videos when someone shares the link, as they are unsearchable.
Among other things, the video describes Twitter as "the fastest way to get real-time information from around the world," and goes on to compare the service to a personalized newspaper, with tweets acting as headlines.
Here is the video, so maybe now it will be a bit easier for you to explain Twitter…. or not.
Sounds clearer now? Oh and by the way, did you get the link with the pic on to of this article? If you did, then you are good to go, you know your stuff ;)
Related Stories:
- The #1 Mistake Everyone Makes on Twitter
- Twitter New Inline Images Will Increase Engagement
- 10 Ways to Get More Followers on Twitter
More from Twitter
How To Personalise Your Display Settings On Twitter For Desktop
The new Twitter.com brings with it several new personalisation options for users. Here's everything you need to know.


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During the last few years, revolutionary changes have taken place in materials and designs used for setting exhibition stands. Until some decades ago, exhibitors in Sydney incorporated heavy materials for constructing their displays, which were undoubtedly difficult and cumbersome to make and move. In the modern times, however, the focus is primarily on lightweight materials and fabrics that are simple to use and can be set up as well as taken down without much hassle.
Current fads within this sector encompass the shift towards usage of acrylic and fabrics with significant emphasis on organic shapes, bold colours and attractive lighting & interesting shapes.
Materials :
Being lightweight and simple to handle, polymethyl methacrylate and fabric have become common preferences of exhibitors to construct different kinds of display media. These materials prove to be highly effective when employed for creating eye catching displays to use in conferences, trade shows and other events. For instance, many individuals use Perspex plinths as a part of their exhibition stands. Besides that, wood and metal are also considered as cost-effective and durable options, although their bulkiness mars their popularity at times.
Lighting :
Previously, the only lighting used by most exhibitors in their stands was that given by event organisers. Though it was quite okay for certain products, it failed in providing a delightful experience to visitors. Nowadays, however, separate arrangements of lighting have become widespread and are commonly used for augmenting and highlighting appearance of the products. They are available in an extensive range of products including spot lights, gobos, wash lights, etc. Exhibitors even use them to achieve special effects for attracting potential customers and stick out in competition.
Modernised Shapes :
Contemporary and more appealing shapes have come out recently in displays. These are designed using advanced computer programs for the sole purpose of increasing brand recognition and drawing the attention of passers by. Some of them include intriguing waves, tombs and other intricate shapes simply meant to pique interest. Besides that, transparent polymers and plastic fabrication have also enabled construction of extensively shaped displays and stands.
Gone are the days when people use to worry about transporting heavy display media to venues. Modern age lightweight materials and advanced lighting products have eased the task of setting up exhibition stands to a great extent. In addition to that, creation of contemporary eye catching shapes have also given a prodigious amount of leverage to the overall process.


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How familiar are you with Charlottesville? If I ask where to go for good coffee, I'll want you to tell me to go to Mudhouse or Shen Joe's. If I want to find a great sandwich place, then I would think Bodo's would be high on the list of options. But if I ask where to go for good beer or a bar to hangout, I had better hope that some of the first words out of your mouth will be "beer run", because if not, you need to keep reading.
Although Beer Run has only been around for a few years, it has quickly become a favorite spot for locals in the Belmont area, attracting people with its range of quality beers both on draft, and for purchase in the store. In addition to beer, BR is also home to a great wine selection and excellent in-house food: soup, sandwiches, desserts—many of which are made with organic ingredients.
Although most evenings at BR are usually busy, one of BR's most popular times occurs on Wednesday night… when they have their free beer tastings. Each Wednesday evening, BR hosts a different brewery, offering locals 1-2 oz samples of several beers to try out. It's a great way to broaden your beer "palette", or at least, get some free beer. Past tastings have included Dogfish Head (DFH), Bell's, Brooklyn, Tröegs and local fav Blue Mountain Brewery. The tastings run from 6-8 pm, though, as most BR natives can tell you, if you even want to think about finding a place to park, you should get there at least 30 minutes early.
Follow BR to get the latest updates about tastings and specials!
I will warn you, if you come for the tasting, it's difficult to leave BR without sticking around for dinner and maybe another beer or two. If you do, I recommend trying their Guinness cake along with a stout (Bluegrass Brewing Bourbon Barrel Stout is always a good choice).


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FABBERZ Gift Cards: Perfect for Anyone Creative!
Give the Gift of Creativity...
With a FABBERZ gift card!
Gift cards can be used for all FABBERZ products & services at our lab in New York City. Gift cards never expire and are non-refundable.
Additional Info
Industries & Applications
We work with customers from many different industries. Some examples include wedding & event planning, architecture, fashion design, signage & marketing, bespoke invitations, and custom engraving.
High quality and precision laser cutting, engraving, and model making for architecture studios & students. The founders of FABBERZ come from an architectural background, having studied at the Architectural Association in London, Pratt Institute in Brooklyn, and IaaC in Barcelona. Simply put, we understand and sympathize with the trials and tribulations of model making and deadlines. Let us lend a hand!
Use laser cutting and 3d printing to experiment and let your creativity run wild. These transparent acrylic layers were engraved with intricate patterns. The engraved areas were then filled with pink ink to create a stunning sculpture.
Our lab in New York City is in the heart of the Garment District, which has given us the opportunity to collaborate with countless fashion designers who push the limits on what can be achieved using laser cutting, engraving, and 3d printing.
Our production teams in New York & London are experts in laser cutting and engraving textiles, leather, and just about any fabric you can think of. When working on a strict deadline for samples, getting it right the first time is paramount, and we pride ourselves on being able to achieve pristine results, on time.
This award winning piece by Alan Oakes was created by sewing laser cut acrylic tiles together.
Create custom giveaways, promotional items, and branded objects for your business. Laser cutting, engraving, and 3d printing can make your brand POP!
Impress your customers with laser cut and engraved signs, menus, and display cases. The possibilities are endless! Our designers can work with your existing logo and branding to help your business design and make that idea you have been putting off for a while.
Use laser cutting and 3D printing to create prototypes for new product ideas. Our design and production teams are here to bring your ideas from a napkin sketch to a beautifully constructed prototype.
FABBERZ even does large batch production and offers a direct-to-customer order fulfillment service, allowing you to focus your energy on being creative and developing new ideas... let us do the rest!
We are able to laser mark a variety of metal surfaces for a personal touch on objects like cocktail shakers, silverware, & name plates.
The possibilities are endless! Engraved objects make great personalized gifts, promotional giveaways, wedding/event items.
Make unique business cards, thank you cards, flyers, invitations, tags, posters... the list goes on. We love working with paper and have extensive experience in designing and making stunning paper items that stand out.
Laser cutting & 3d printing are great tools for creating sequential frames for stop-motion animations, props for film sets, and theatrical stage design.
Layers upon layers of laser cut wood, museum board, or acrylic make beautiful contours for landscapes. The founders of FABBERZ come from an architectural background and we have a special place in our hearts for topographical maps in 3D.
Engrave your iPhones, iPads, Android devices, and other electronics with a logo, image, text, or custom pattern. We are happy to take on one-off projects as well as large volume orders.
Sometimes you just have to stop and have some fun! Use our laser cutting and 3D printing services to create your own custom puzzles, toys, and games!
Create custom stencils for school activities, arts and crafts, street advertising, and graffiti (legally of course!). FABBERZ can create very detailed stencils large and small. Stencils can be made using many different materials including mylar, polypropylene, acrylic, and card stock.


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My name is Morten Grantzau and I have been working with Agile since early 2000 in a lot of different scenarios. I'm educated as Graphic Designer and have worked many of my years as such in Scrum Teams.
For the past decade I have moved to "the other side of the table" and worked as a full time ScrumMaster and facilitator of the process. My expertise is, in particular, working with offshore/nearshore teams (mainly in Ukraine, Egypt and Russia) and all the "do's and don'ts" related to that.
I'm a certified ScrumMaster through Scrum Alliance (certified by Jeff Sutherland) and certified in SAFe 4.5 as a ScrumMaster under SAFe.
I'm also the father of 3 children and is located in central Jutland in Denmark, EU. I live and breathe "agile" and I love the challenges which I'm facing on an everyday basis.


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Passed this while on a walk through my neighborhood a day or two ago. I didn't even know he was running.
Passed this while on a walk through my neighborhood a day or two ago. I didn't even know he was running.
I've been using Chris Fox's technique of sprints for about a year now, and the results are pretty impressive. Since August of last year, I've published five books with another unpublished manuscript waiting in the wings. I'm a quarter of the way through a new manuscript that I'll publish before year's end too. Plus I have a bunch of finished short stories that I'm gathering up for release sometime down the road; once I have enough to put into a collection.
I've written more than 380,000 new words since I started. Compare that with my old rate of production, which netted me around 80,000 words annually. Maybe 100,000 words on a good year.
That's a huge productivity increase.
But sprints are only half of the story. I also adopted Dean Wesley Smith's method of "cycling" and not rewriting which allowed me time to edit, proofread, and publish all those words.
I've had a ton of fun writing all these books this year, and I've learned a lot by doing. I even crossed the million word written mark, a huge achievement for me.
I'm looking forward to another great year of writing even more books. Hopefully, you'll come along with me for the ride.
We all know that self-doubt will kill your creativity and your productivity faster than just about anything else. To get books finished and launched into the world, writers need to get past their self-doubt.
One technique that some writers use is to imagine their self-doubt like a troll that sits in the corner and says awful things. This troll can't die, and it can't escape your head. The idea is to beat that troll down until he's barely a whisper, or withhold food and keep him on the brink of starvation; too weak and tired to talk shit. In other words, don't feed the troll.
I subscribed to this philosophy for a long time, until I started to think about it differently. I still see the nagging self-doubt troll in the corner, no doubt, but I began digging into why he says the shit that he says. Nobody does anything without a reason; not even imaginary trolls trapped in your head.
Eventually, I figured it out. The troll isn't your enemy.
He's your friend.
He tells you that you're not good enough. He says you'll fail. He says that you're not smart enough. He says you're a hack.
He does this because he's afraid for you.
Think about it. What if you try and fail? What if people write bad reviews about you? What if people think you're stupid or untalented? What if people don't like you? All these things are risks when you put yourself out there for others to see–and judge.
He's trying to protect you by dissuading you from taking risks that might cause harm. Remember, he's stuck in your head with nowhere to go. He can't die, not until you die. So whatever you go through, he does too. He takes the punches right alongside you.
He's not your enemy. He's actually your best friend, but his communication skills are lacking. He's blunt. He's rude. He's childish. He's impudent. He's crass.
Hell, he's scared all the time; what else do you expect?
So instead of beating him down the next time he starts his shit, maybe you should console him. Pat him on his bumpy little troll head and tell him that everything is okay. Tell him that you appreciate his concern, but you got this. Tell him that if he just chills out and sits quietly, the storm will pass and everything will be okay again. You'll take the risks and keep him safe.
Like a fussy baby, once he's calm he'll shut up. He'll go back to whispering in the corner, a soft murmur that you'll ignore while you get things done.
Once you empathize with him, you'll understand that his words are a misguided effort to keep the both of you safe. Ultimately, instead of feeling resentment toward him, you'll feel pity.
And as far as feelings go, resentment is a whole lot more expensive to maintain than pity.
Just got the proof copy of the paperback edition of Devil Breed. It looks great, so we're all set for the August 27th release in both ebook and paperback.
And like all my paperbacks, if you buy it you get the Kindle ebook for free.
So if you like a good monster mystery with an unexpected ending, you might want to pick this baby up.
Tell your friends, tell your family, tell the world!
Good news; the new paperbacks are ready to go! I now have eight novels, two novellas, and one collection of short stories all available on paper. Also, if you pick up one of the paperbacks from Amazon, you get the Kindle version for no additional charge.
This time around, I'll have the paperback version of my upcoming novel, Devil Breed, available on August 27th, the same day as the ebook. Pretty cool, eh?
You can pick these babies up at Amazon and Barnes & Noble. (Unfortunately, you can't get the Nook ebook version included along for free from B&N like you can from Amazon.)
So if you're interested in picking up a paperback copy of any of my books, follow this link to my books page and choose your title. Click on the Amazon or B&N link at the bottom of the page and it'll take you right where you need to go.


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I loved the latest Doctor Who special The Waters of Mars. Yet again, it had zombies - this time the poor humans on Bowie Base were being converted into servants of "The Flood", a kind of unseen entity frozen in a glacier (by the Ice Warriors of things - yet another Russell T. Davies continuity reference) that had been recently tapped as water supply for the base. It seems to give you a particularly bad case of chapped lips and scary eyes. You also get a weird ability to exude water from your body. It starts with a few drips down your arms, and ends with projectile vomiting torrents of H20 out of your mouth. And as the Doctor says, "Don't drink the water. Don't even touch it. Not one drop.", otherwise you get taken over by The Flood.
After the classic initial hostile reception, the Doctor gets involved with his usual enthusiasm, until he realises that he has unwittingly stumbled into a historic event - one, as with the Fires of Pompeii, he is unable or unwilling to get involved with due to the "Laws of Time". For most of the story, he remains as essentially an observer, and actually refuses to help the leader, Adelaide, because she is destined to be the inspiration for humanity leaving the Earth, and this only happens if she dies. The Doctor tells Adelaide this, and not only does she believe the Doctor, she is prepared to nuke the base, if that is what it takes to make sure history survives. However, at the last minute, the Doctor has a change of heart. This section is brilliant. After all the awful scenes of the humans being assimilated one by one, he returns in "Doctor mode", and manages to save the last three, including Adelaide. And I loved him for that.
However, they are not as happy as the Doctor thinks. Adelaide asks why did he do this, and the answer is essentially "because I can". It becomes apparent from the Doctor's arrogant attitude that he believes that since he is the last Time Lord left, why shouldn't he able to change history to make him feel better. She actually ends up committing suicide in her old house. This is a big change from the character we saw played by Christopher Ecclestone. And it seems that by changing history, he has hastened his own demise: he gets a vision of Ood Sigma telling him that he has little time left; and when he goes back into the TARDIS, the cloister bell is ringing.
Despite this, I was slightly confused about the in-world logic here. The idea seemed initially be that the ex-humans were literally dehydrating themselves to provide the water. This would have been a cool concept, as they would be left as husks. However, the amount of water was way over the top for that. Later on, it seemed that they were literally creating water out of nothing. However, if this was the case, why did they want to seize the oceans of earth? The only explanation that makes sense is that they were somehow channelling the water from the glacier. Best not to think about it (like a lot of recent Doctor Who).
I was also confused about Adelaide's motive for committing suicide. For a start, she had no definite proof that the Doctor was initially "right" about letting her die on Mars. She only had the Doctor's word on it. Also, by committing suicide on Earth, I can't see why that would somehow "fix" the timeline back to the original. As the Doctor says, she could end up mentoring her grandchild to make exactly the same inter-system flight that she makes in the original timeline.
However, all in all, this was a welcome return to form, after the last two dreadful specials. The next two episodes look like they are going to be good.
Wednesday, 18 November 2009
Waters of Mars
Posted by Anonymous at 14:58
Labels: Doctor Who, Waters of Mars
1 comment:
- Anonymous28 January 2010 at 12:55
If you are interested in politics at a local as well as a national level then have a look at www.kingstonpeople.co.ukReplyDelete
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I have no idea what to write about today's prompt. I only know that I have to try my best to write consistently every day to form a habit. This shouldn't be a brain dump though. I mean, it probably will be but, I'll try not to do that. Fifty…Fifty…Fifty….hmm
I feel like I have received close to fifty text messages within the last hour. C'mon guys. Who actually has that much to say at 7:45 in the morning? It's not like we've not seen each other in the last twenty four hours. "What do you wanna do?" Oh, I don't know…something creative and productive?
I swear that this wasn't gonna be brain vomit. I tried and failed rather quickly, eh?
Fifty random things (let's see how far we get)
1. Have you ever looked at someone and wondered what they smell like? I bet Kathy Bates smells like homemade biscuits.
2. My dog stinky thinks she's a horse. A tiny, tiny horse. She Frances around like it's going out if style.
3. My meditation is really a five minute nap while someone speaks softly to me.
4. I use about four different productivity apps at any given time. I spend most of my time trying to get them to work.
5. It takes me forever to finish creative work. I sat on an interesting guitar riff for ten years until I heard the right drum beat for it.
6. This list probably won't be completed. Stick around and find out.
7. If stinky gets up to top speed while chasing a ball, she usually misses the ball and face plants into the bottom of the couch. At this, I laugh very hard every single time. It's good stuff.
8. My cat is almost four years old. She still looks like a kitten. She's just that small. I gave her a blog but, as with everything, she list interest right away.
9. I didn't make it.


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For my regular readers, you will be aware that just before Christmas I set myself a 5K PB challenge, which you can read about here. My plan was to start focussing on this over the festive period (with the luxury of having some time off work to plan specific training sessions that were also triathlon friendly) however that all went to pot when I fell really ill for my whole break. Sucks I know.
Despite this setback, I've been doing some work either side of Christmas to kick start this journey. In the last week of training with my running club before we all set off out of London for the holidays, a few of us opted for a 400m relay in pairs with each person running 12 laps to reach just under 5K. I love doing stuff like this as I'm my most strongest over super short, speedy sessions. After finding out the athletics track was closed, we decided to map out a route for the session at Primrose Hill. The lap was a little undulating so all the more challenging. When we were paired up, we set off with me going first in my team. I noticed on my Garmin that the lap was in fact around 500m, so we decided to drop the quantity down to 10.
I found this session harder than expected. First off, it was freezing and secondly, the lap was rather bumpy and uneven making it even harder to keep a fast pace. Still though, the plan was to push hard and thats what I kept doing. It was nice to have the recovery breaks when my partner, Alice, was out in the field on her turn and overall I felt like I was doing a good pace. I suffered a slight technical glitch after lap eight when I forgot to pause my Garmin an despite this happening I still managed to finish the whole session under 20 minutes!
Looking at my splits, if I take off the 20 seconds (roughly) that I left my watch running on my rest after lap eight, I actually managed to keep a sub seven minute pace for each mile, which I was super pleased with. This is my ideal 5K pace if I want to go under 21 minutes and, at this time, I am still finding it quite hard to get my head (and my energy levels) around this.
As I mentioned above, shortly after this speedy session, I fell ill with an awful cold which then developed into a nasty chesty cough and one that lingered for almost a month. I took a whole week off training as I could barely walk from the sofa to the kitchen without wheezing and I was worrying all my hard work would be wasted from this break. In the second week, I managed to jog 5K (and I mean jog, borderline crawl) a couple of days and I did get the hump thinking about how I was going to get my strength and speed back.
That said though, it returned much easily than expected. By the first week of January, I kicked off the New Year with a five mile run and finished with an average pace of 8.17. Not bad considering the cough was still lingering (the coughing fit I had when I finished this run wasn't pleasant but who cares, I managed to run!)
By the weekend, I plucked up the courage to attend my local parkrun after a fellow running pal persuaded me to join her. We both were guilty of not going for a long time (the last time I graced this particular course was 18 months previous) and despite strong gale force winds, we braved the undulating/hilly 5K at Finsbury Park. I personally find this parkrun ghastly. I hate the inconspicious hill that looks, yeah steep but rather short when in fact it is beastly and tortuous on the quads. To make it even worse, you also have to head up it twice. Add in the horredous stormy winds and you have yourself quite a challenge when your almost two years out of parkrun shape.
I finished in 24.30, a minute slower than my PB on this course. Secretly I was rather pleased as I was expecting far worse but it has made me see I have a lot of work to do if I want to achieve my dream sub 21. I most definitely won't be getting it at this parkrun but I do have another course in mind to target this time.
Finally, my latest 5K focussed drills were a couple of days ago on the track. Myself and a few fellow club runners boshed out a fartlek style session of 10x 200m, jogging 200m in-between each set. It was harder than it sounds as when you run each set, you practically sprint. By having no static rest periods, it was tough to keep going but I'm glad I did it. This again set me an average pace of 6.22 so I am able to get more and more familiar with the type of pace I need to hold for my 5K target.
Overall, I'm still a long way off and whilst the horrid cough has pushed me back ever so slightly, I cannot use it as an excuse. I'm glad I have started up this training focus again and I'm hoping for a few more parkruns and HIIT sessions to get my legs more and more comfortable with speed.
Lipstick Runner.


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On the morning of January 31, 2018 in Santa Monica, CA, we had spectacularly clear skies, the perfect backdrop enabling us to view the Super Blue Blood Moon. A Super Blue Blood Moon is a combination of a Super Moon which is when the moon is close to the earth and so it is very large and very bright. The Blood Moon happens during a lunar eclipse when the earth gets between the sun and the moon and the moon develops a red tint. A Blue Moon is when there is a full moon twice in the same month. This Super Blue Blood Moon was a combination of the three. According to NASA, the last Super Blue Blood Moon was in 1982 and the next one won't happen until 2037.
We woke up at 3.30am on a bit of a whim and decided to go see what this was all about. We were not to be disappointed! This is a must for anyone interested in nature. What a show mother nature gave us. It lasted for quite some time too so we were able to practice and try different things for those of us who were new at shooting a lunar eclipse. We started in Palisades Park, Santa Monica and ended on the beach south of the Santa Monica Pier. We watched the sun rise and the moon set behind the mountains in Malibu. A must see!


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No, Aaron doesn't have leukemia, Judas isn't leaving and Alternative Press doesn't hate them. But before they became chatroom-gossip fodder, MATCHBOOK ROMANCE surfed waves of indifference and weeks of algebraic driving regimens on tour, before being bestowed the blessings of a punk-mafia godfather.
Story: Julie Seabaugh
Matchbook Romance-singer/guitarist Andrew Jordan, guitarist Ryan "Judas" DePaolo, bassist Ryan Kienle and drummer Aaron Stern-have been home a mere week after a stint with Taking Back Sunday, the latest in the seemingly never-ending string of tour dates characteristic of any hardworking young band. Scarcely had they begun to re-adjust to "normal life," and enjoy Thanksgiving leftovers and when they were thrust back on the job. Today they've been standing under skin-baking studio lights for a photo shoot. Tomorrow they'll be filming a video for their new single "My Eyes Burn" with director Jay Martin (Death Cab For Cutie) in their hometown of Poughkeepsie, New York. After that, they'll be doing a bit of songwriting.
But at the moment, they're nearing the end of the four-hour photo shoot, and they're all getting a bit slaphappy. Talk turns to the spiciness of Jordan's burrito, disturbing, patently unprintable stories about bands they've previously hit the road with and current up-and-comers in the field of stand-up comedy (all members agree that Dane Cook is king). Soon slaphappy turns into slapstick, and DePaolo's fist catches Kienle in the crotch. The bassist collapses on the floor, moaning, "Urrrngh, you sank my battleship," as everyone laughs.
Everyone gets a bit quieter when the subject of negative album reviews-a few of which have appeared in this very magazine-comes up.
"Music's not a right or wrong, good or bad thing," says DePaolo. "It's a case of opinion about what you like or don't like. Some people love us, some people don't. Is his [Jordan's] voice whiny? Well, we even have that dilemma within our band."
As the debatably whiny Jordan previously told AP, "It just feeds our fire, [like], 'All right, cool, say that now, but we're going to do something someday that's going to make you wish you hadn't said that.'"
So, is the sophomore album they're currently working on going to be the one that comes with a tall side order of I-told-you-so?
"We hope so," Jordan replies. "I mean, I don't really want to be one of those people with middle fingers [sticking up at] the world." He pauses. "We may get pigeonholed into a scene, but we're really not like that. So, yeah, this next record, it's definitely going to get back at them."
The band originally known as Fizzlewick first came together in 1997, later adding DePaolo and Stern in 2001 to become the Getaway. All unabashed computer geeks, they inundated every music-oriented website and message board they surfed across with show dates and MP3 tracks, one of which ("Ex Marks the Spot") was downloaded by Bad Religion guitarist and Epitaph Records owner Brett Gurewitz via Punknews.org.
Gurewitz sent the band an e-mail, placed a few phone calls and finally flew them round-trip to L.A., where the band underwent a name change (a Toronto group had already staked a legal claim to "The Getaway") and signed to the legendary punk label in June 2002.
"The thing to me about being signed by Epitaph is that I feel like I'm part of something much bigger, much more important than my band is," DePaolo says. "But for some reason, we're Priority One with them."
"I remember going to the store back in fifth grade and buying my Offspring Smash CD, and never in my life did I think I would be on a label with those guys," adds Kienle.
Gurewitz produced Matchbook Romance's earnestly poppy five-song EP, West For Wishing, which was released in April 2003. A month before its release, however, the band were already back in the studio, laying out the groundwork for their debut full-length.
"When we were out in California recording the album, Brett said, 'Come live at my house; don't go stay at a hotel,'" recalls Jordan. "He's got, like, an MTV Cribs house. We found out the reason was he wanted to get to know us as a band. Instead of having us live somewhere in L.A., he'd rather us live with him-every morning going right into the kitchen, eating all [his] food-and he was cool with it. He took us to Disneyland on days off."
Says Kienle, "Brett was recording the Rancid record [2003's Indestructible] at the time, and he'd be like, 'Everyone get up; let's hang out before we go to the studio.' We were like giddy little schoolgirls. We were hanging out with Mr. Punk Rock. He's like our dad. He's the bastard father of Matchbook Romance."
Having only hit the road for a few dates with now-defunct emo-rockers Keepsake, Matchbook Romance were soon cutting their touring teeth on the Volcom stage of the 2003 Warped Tour. "Warped Tour helped us out in a lot of ways," says DePaolo. "Not only was there the initial exposure, but we ended up meeting all these other bands who took us out on tour. Yellowcard took us out on tour; the Ataris took us to Europe. We really got thrown into the whole touring thing without any preparation, especially to do the whole Warped Tour in a van for our first tour, so we learned really fast."
For the rest of the story, pick up AP 200 below…


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A lawsuit is threatening to embroil Donald Trump in one of the American hard-right's favourite conspiracy theories: that the murder of Democratic party staffer Seth Rich was connected to the hack of DNC emails during last year's presidential campaign. Fox News ran a story in May that blamed Rich for the hack and implied he had been murdered by Clinton acolytes as payback. Our chief reporter in the US, Ed Pilkington, has been sifting through the web of connections exposed by the legal action, which has been brought by a Washington DC detective who says Fox fabricated quotes from him to support the false story. The biggest bombshell is that the president was given advanced notice about the malicious story and allegedly pushed for its "immediate" publication in a week when he was besieged over his own connections to Russia.
Still with Trump, and senior White House adviser Kellyanne Conway refused to say whether special counsel Robert Mueller was safe in his job. Pushed by ABC host George Stephanopoulos, she would only say that Trump was "not discussing" firing the former FBI chief from his ultra-sensitive role investigating links between Trump aides and Russia.


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What is the definition of an email marketing strategy?
- a – A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
- b – A separate strategy outside of your inbound efforts that
- c – A strategy for sending all types of email for your business, including sales emails and administrative emails.
- d – A strategy around sending transactional email for your business.
What does it mean to create an inbound email marketing strategy?
- a – Develop a way to send blast email, create conversations, and close customers.
- b – Create a human, helpful, and customer-driven conversation and experience.
- c – Create a human, inbound, and holistic experience.
- d – Create a helpful, human, and lead-only driven conversation and experience.
You're looking to send an email to three different lists of contacts. You've created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?
- Buyer's journey lists
- Buyer's plan lists
- Customer journey lists
- User journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of
an _________.
- effective inbound marketing strategy.
- email marketing sending strategy.
- email marketing and sales strategy.
- effective email marketing strategy.
You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?
- a – Organize all the interactions you have.
- b – Integrate your contact information with other tools you use.
- c – Integrate with the other parts of your platform.
- d – Integrate your email information with the other tools you use.
Before emailing any contacts in your database, what question do you need to ask yourself or your team?
- a – Do we have permission?
- b – Do we have a segment of contacts?
- c – Do we have a goal?
- d – Do we have an email template?
If you have an offer that's targeted towards your leads in your database and wouldn't provide as much value to your customers, what could you segment by to send only to your leads?
- Lifecycle stage
- Contact property
- Buyer's journey
- Buyer
What helps to ensure you deliver the right email to the right person?
- Buyer
- Segmentation
- Buyer's journey
- Contact properties
Fill in the blank: Connecting the different stages of the buyer's journey with the content you're sending is an example of ____________.
- alignment
- relevancy
- context
- connection
Using the data you have on each of your contacts—such as when they open, click, and convert—and scheduling your emails to send when your contacts are
mostly likely to engage with your email is the definition of what?
- a – Send opportunity personalization
- b – Send time property
- c – Send delivering personalization
- d – Send time personalization
By adding the following copy to your email, what are you doing for your contacts? "Thanks for subscribing to my blog. I'm thrilled to have you here! You'll be receiving updates from me on how to send better emails on a monthly basis, but if you're looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together."
- Setting expectations
- Subscribing them
- Aligning content
- Nurturing the contacts
What are the two key actions to look at when optimizing each
part your email?
- a – The segment and the open
- b – The open and
- c – The contacts and the goal
- d – The subject line and the preview text
What is the definition of a conversion?
- a – The completion of an open
- b – The completion of a click
- c – The completion of
a desiredaction
- d – The completion of all clicks
What is graymail?
- a – Email you technically opted in to receive but do not really want.
- b – Email you never opted in to receive and do not want.
- c – Email you opted in to receive and engage with.
- d – Email that's delivered to your spam folder.
True or false? Any email marketing
vender of value will not allow you to send to a purchased list.
- True
- False
What are the two buckets that your post-send metrics fall into?
- Segmented and non-segmented
- Opened and clicked
- Positive and negative
- Engaged and did not engage
A computer program that allows you to access and manage your email is the definition of what?
- a – Email client
- b – Email engagement
- c – Email outsourcing
- d – Email platform
True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.
- True
- False
There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
- Return on investment
- Segmentation strategy
- Social media collaboration
- Return on value
Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall
return your ________.
- a – email campaigns bring in from your business' initial investment.
- b – email segments bring in from your business' initial investment.
- c – emails deliveries bring in from your business' initial investment.
- d – email engagements bring in from your business' initial investment.
Using an A/B test, what can you test with your marketing emails?
- a – Variations of your email
- b – The subject line of your email
- c – The body of your email
- d – The segment of contacts
What is the definition of analysis?
- a – The detailed examination of anything complex in order to understand its nature or to determine its essential features.
- b – The detailed examination of your emails specifically.
- c – The examination of all your marketing efforts at all times.
- d – The examination of how well you're doing
Software with the goal of automating your marketing actions is the definition of what?
- Lead automation
- Marketing automation
- Services automation
- Sales automation
Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
- a – A significance test calculator
- b – The results of your A/B test
- c – The results of the pre-work of your A/B test
- d – The purpose of your A/B test
In an interview with the HubSpot partner Campaign Creators, what did they say is one of the most important parts of their lead nurturing strategy?
- Patience
- Leads
- Development
- Communication
What is the definition of email deliverability?
- The measurement and understanding of how successful a sender is at getting their marketing email into people's inboxes
- A program to get into people's inboxes
- The measurement of how successful a sender is at not getting lost in the spam folder
- The measurement and understanding of spam filters
When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
- Setting goals
- Creating content
- Selecting personas
- Identifying the timeline
- Measuring and improving.
What is
the the last step of running effective lead nurturing campaigns?
- Setting goals
- Selecting personas
- Measuring and improving
- Creating content
- Identifying the timeline
When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?
- Treating your contacts the way you want to be treated and showing them value
- Contact management and segmentation
- Lead rotation for handoff to sales
- Only top-of-the-funnel contacts
Fill in the blank: In your email marketing strategy, CATS refers to "the right content to the right audience ______________."
- a – at the right time equals success.
b – atthe right time equals sending. c – atthe right term equals successful sending.
- d – at the right test equals success.
Fill in the blank: In the _________ stage of the buyer's journey, the potential buyer has defined their problem and is actively researching different solutions.
- consideration
- awareness
- decision
- acquisition
Fill in the blank: Words like "free" or "percent off" will not only trigger spam filters for your
email, but will also ___________
- have higher unsubscribe rates.
- trigger better sales.
- align with the content for coupons in the email.
- not sound like the email is coming from a real person.
True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.
- True
- False
True or false? If you cannot determine the source of your contacts, you have verifiable permission to send them.
- True
- False
When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?
- Decide that three hours is long enough because people never check our emails after that.
- Try to test for 24 hours to give us enough time to produce statistically significant results.
- Three hours is too long. We should only run it for an hour so we can make our decision faster.
- We should review past emails we've sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.
True or false? Trust is not a factor
of your lead nurturing strategy.
- True
- False
Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact's information, including their name, contact history, email information, and more.
- a – contact management
- b – contact organization
- c – contact program
- d – contact database
There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
- a – The right person
- b – The right segments
- c – The right email platform
- d – The right buyer personas
Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?
- a – The goal of why you're sending it and then the carefully designed components layered on top of each other
- b – The segments you're sending to and the deliverability goals of your email
- c – The template you're using to send your email and the footer information you're using
- d – The segments of contacts you do not send to and the the segments you are sending to
When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
- SMART goals
- Segmentation
- Engagement
- Open and click rates
What does the send metric help you analyze?
- a – Any email recipients who
wassent to and accepted your message.
- b – Any email recipients who can't be sent to because you do not have the legal basis of permission to send to them under GDPR.
- c – Any email recipients who can't be sent to either because they unsubscribed, bounced, or were suppressed.
- d – Any email recipients who have opted in to receive your message and were sent to.
There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?
- Understanding implicit and explicit data
- Sending at the right time
- Having buyer personas
- Segmenting by the buyer's journey
Which of the following is an example of a fundamental (s) of writing effective email
- Write for scalability.
- Use the overall inbound tone.
- Add preview text.
- Have
True or false?
Analysis is only important in your inbound email marketing strategy.
- True
- False
When was the first email sent?
- 2000
- 1990s
How can email marketing fuel your overall inbound strategy?
- a – Email marketing provides a one-to-one channel of communication.
- b – Email marketing provides different types of email.
- c – Email marketing syncs closely to your CRM.
- d – Email marketing syncs data to external platforms.
Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
- Send the right person the right message at the right time.
- Create active lists for your business.
- Segment contacts who you can't connect with.
- Segment the different functions of your business to target outreach and communication.
When sending
email you can segment contacts by their buyer personas. What is a buyer persona?
- a – A buyer persona is an actual representation of your customer based on real data.
- b – A buyer persona is a semi-fictional representation of your lead before they become a customer.
- c – A buyer persona is a semi-fictional representation of your ideal customer.
- d – A buyer persona is a tool you use to define your ideal customer.
As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?
- a – Email sending provider
- b – Email service program
- c – Email service provider
- d – Email sender program
Fill in the blank: Inbound is the happy marriage between___________.
- content and email
- strategy and content
- outbound and inbound
- context and content
Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
- a – The right contacts in your database
- b – The right program to analyze the trends
- c – The right platform to bring in new contacts
- d – The right strategy to measure the decay
To help you track the health of your database, you'll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?
- a – A segment that tracks all ineligible contacts
- b – A segment that tracks all emails sent
- c – A segment that tracks all actively subscribed contacts
- d – A segment that tracks all contact sources
You received an email this morning where the content didn't align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?
- a – Creating the right email by bringing content and subject line together
- b – Creating the right email by bringing content and context together
- c – Creating the right email by bringing context and buyer personas together
- d – Creating the right email by bringing inbound and email together
True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.
- True
- False
Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email?
- Expectations
- Email layout
- Personalization
- All of the above
What does AIDA stand for?
- a – Attention, interest, desire, action
- b – Attention, interest, decision, action
- c – Attention, ideas, desire, action
- d – Attention, intention, decision, action
Having an understanding of what you're trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
- Setting a goal
- Selecting a template
- Discussing with your team
- Sending your email
What is the ideal length of a subject line?
- 41–50 characters
- 55–75 characters
- 10–20 characters
- 75–100 characters
You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
- a – By hyperlinking appropriate copy
- b – By editing alt-text
- c – By linking images to your offer
- d – All of the above
Through sources, permissions, and expectations, you're taking a close look at the contacts lists that you're sending email to. This will help you ______.
- build trust
- create segments
- build segmentation
- build email deliverability
True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people's inboxes.
- True
- False
What is the average width of an email?
- 600 pixels
- 55 pixels
- 900 pixels
- 400 pixels
True or false? Your email outline is the actual template you'll use for every email.
- True
- False
True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
- True
- False
What is one common cause of low click-through rates?
- a – The email is trying to do too many things.
- b – The email doesn't have a CTA.
- c – The email doesn't have a link to a web-page version.
- d – The email wasn't sent to enough people.
Fill in the blank: Consistent analysis helps you discover _________.
- trends
- open rates
- click rates
- value
What is the first question you should ask yourself when testing your marketing emails?
- a – Why am I running this test?
- b – What am I testing?
- c – Who am I testing with?
- d – How long will my test run?
Which of the following is NOT a step in creating tests for your marketing emails?
- Design your test.
- Review and start your test.
- Evaluate the segment of recipients you're sending to.
- Analyze your whole email marketing strategy performance.
The number of valid email addresses that accepted your company's message is the definition of what metric?
- a – Emails delivered
- b – Emails sent
- c – Emails suppressed
- d – Emails rejected
How many contacts do you need on your list to run an A/B test?
- a – At least 1,000
- b – At least 50
- c – At least 2,000
- d – At least 500
When using a significance test calculator, what is the "margin of error" called?
- a – Confidence interval
- b – Confidence value
- c – Confidence level
- d – Confidence percentage
True or false? Are there three levels of opting in types?
- True
- False
True or false? This an example of timeliness within lead nurturing: "A contact downloads a piece of content on 'The Best Ways to Create Subject Lines for Email Newsletters.' You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy."
- True
- False
When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
- Verifiable permission
- Email address
- Email domain
- Verifiable business name
A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
- Transactional
- Marketing
- Sales
- Behavioral
Fill in the blank: Without ________ for your emails, you won't know if your emails are successful or not.
- contacts
- goals
- segmentation
- personalization
When sending the right email, there are three key things you'll need to understand: why you are sending that email, your goal, and the value you're delivering to the person on the other end of the send. This gives you the foundation to __________.
- a – set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you're creating
- b – set the right template for your emails to send the most contextual message to the appropriate segments
- c – set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
- d – set the right foundations to send your transactional emails at the right time
Fill in the blank: The snippet of copy that's pulled in from the body of your email is the _________.
- a – preview text
- b – preview email
- c – preview content
- d – preview line
In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them
email. What is one way you can collect consent?
- Selecting a checkbox to grant consent
- Filling out a form
- Selecting a checkbox in an email
- Filling out a lead flow
True or false? You need a dedicated A/B testing tool to run your A/B tests.
- True
- False
True or false? Every test you run needs to have statistically significant results.
- True
- False
What is the definition of lead nurturing?
- a – The process of building relationships with your prospects with the goal of earning their business when they're ready.
- b – The process of building relationships with leads specifically to convert them for the first time.
- c – The process of developing your sales relationships.
- d – The process of developing your relationships through inbound service.
What are the three ways to look at your contacts list through?
- a – Sources, permissions, expectations
- b – Sources, expectations, delivery rate
- c – Sources, clicks, opens
- d – Sources, permissions, delivery rate
What are the three levels of opt-in?
- Opt-in, opt-out, and neutral
- Neutral, opt-in, and confirmed opt-in
- Opt-out, opt-in, and GDPR opt-out
- There are only two.
What does email delivery refer to?
- a – Whether or not a receiver accepts your email
- b – Whether or not a contact opens your email
- c – Whether or not a receiver clicks your email
- d – Whether or not a receiver rejects your email
True or false? You need a web designer to design your marketing emails.
- True
- False
Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?
- Segmentation
- Buyer's journey
- Conversations across emails
- Social interaction
Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.
- a – timely, efficient, and targeted approach to connecting with your leads
- b – timely, effective, and targeted approach to connecting with your contacts
- c – timely, efficient, and targeted approach to connecting with your contacts
- d – timely, efficient, and segmented approach to connecting with your contacts
True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email.
- True
- False
Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can't send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
- Do we have verifiable permission to send to them?
- Perfect, thanks for giving this to me. I forgot to create a list for this email.
- Perfect! Do we have their first names though? I want to add personalization.
- Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.
If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
- a – Information gathered from website activity
- b – Information gathered from a form submission
- c – Information gathered from implied behavior
- d – Information gathered from user behavior
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Basement Seepage in Jefferson City
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Garrett French
Founder - Citation Labs
Founder of Citation Labs and Cofounder of ZipSprout.
Garrett has been in the search marketing, writing, link building business since 2001, building at-scale campaigns for large enterprise companies. He brainstorms strategy for all Citation Labs Agency clients and turns the team's internal processes into Citation Labs Tools.


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The activity includes:
Redeem type: Printed Voucher. Print and bring the voucher to enjoy the activity.
Pick-up location and pick-up time: Please confirm the time and location for pick-up with 24 hours' notice prior to the activity by calling the following telephone number: 0034971211601
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Please enter your email below to keep up-to date with our latest orders and promotions.
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