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Print and Online Advertising Terms
Addendums and Orders.In addition to the terms set forth in these Standard Terms, Advertiser's purchases of Services from Publisher under this Agreement are subject to the terms and conditions set forth in the applicable Service-specific addendum to this Agreement (each an"Addendum").The details regarding Advertiser's purchase of a particular Service (e.g., run dates, ad sizes, etc.) will be described in an Order. Multiple Orders may be executed under this Agreement for a single type of Service.
Term.The term of this Agreement will commence as of the Effective Date and shall continue in effect unless and until terminated as set forth herein ("Term").
Economic Terms.
Fees. Fees for each Service purchased by Advertiser here under will be calculated based on Publisher's (or its affiliates', if applicable) standard rate card for such Service ("Standard Rates"). Notwithstanding the foregoing, if Advertiser is committing to an annual spend amount or making other firm commitments (e.g., placement, frequency and/or volume commitments), as further specified in Advertising Commitment (each a "Commitment"), Publisher and Advertiser may agree that Advertiser is entitled to discounts off of the Standard Rates on Services purchased in satisfaction of such Commitment. Any such discounts will be reflected in Advertising Commitment (or in adjusted rate cards attached to Advertising Commitment).
Payment. Publisher will invoice Advertiser on a monthly basis, and payment is due within thirty (30) days of invoice date. If Advertiser fails to timely pay, Publisher may suspend the provision of services hereunder or immediately terminate this Agreement. Advertiser agrees to reimburse Publisher for all expenses incurred by Publisher in connection with the collection of amounts payable, including court costs and attorneys' fees. If this Agreement is terminated due to Advertiser's failure to timely pay, Publisher may rebill the Advertiser for the outstanding balance due at the open or earned contract rate, whichever is applicable, and all discounts shall be forfeited. All deliverables will be the property of Publisher until payment in full is received.
Expenses. All expenses related to the delivery of Advertiser Content or other materials to Publisher and the return of such materials by Publisher (if return is directed in writing by Advertiser) shall be paid by Advertiser. Publisher may dispose of any advertising materials delivered to it unless acceptable prepaid return arrangements have been made.
Taxes.In the event that any federal, state or local taxes are imposed on Advertiser's use of the Services here under, such taxes shall be assumed and paid by Advertiser.
Late Payment.If any amount is not paid by Advertiser when due, such amount shall bear interest at the rate of twelve percent (12%) per annum or the maximum amount permitted by law (whichever is lower),computed from the original due date until paid.
Credit Check.The terms of this Agreement may be subject to a satisfactory credit check on Advertiser (and/or Agency, as defined below). Publisher may request advance payment for any advertisement(s) or other material provided by Advertiser or Agency if periodic credit checks are not satisfactory.
Billing/Credits.Any claims by Advertiser for a credit related to rates incorrectly invoiced or paid must be submitted in writing to Publisher within ninety (90) days of the invoice date or the claim will be waived. In the event Advertiser is entitled to a credit due to overpayment of an invoice, Advertiser must use the creditwithin ninety (90) days of issuance or the credit will be forfeited.No cash refunds will be provided for any credit earned by the Advertiser. All credits earned will be for the benefit of Advertiser.
Advertising Materials.
Content.Advertiser may, from time to time, provide Publisher with advertising materials, including, without limitation, text, data, video, audio, images, illustrations, and graphics, trademarks, service marks, and logos (collectively, "Advertiser Content")for use in connection with Publisher's distribution of the Services purchased hereunder.
License. Advertiser hereby grants Publisher and its designees anon-exclusive, irrevocable, worldwide, transferable, sub-licensable right and license (i) to use, reproduce, mirror, distribute, perform and display the Advertiser Content (or any portion thereof) via print and on the websites (mobile and traditional), properties, applications and/or devices described in this Agreement (including any Orders) (collectively, the"Distribution Networks");(ii) to modify, copy, reformat, transmit and otherwise manipulate the Advertiser Content in connection with such display; and (iii)to use Advertiser's name and logo in connection with providing the Services.
Clearances. Advertiser will be responsible, at its own cost and expense, for obtaining all clearances, authorizations, permissions, licenses, and releases (collectively, "Clearances")from third parties necessary to enable Publisher to distribute the Advertiser Content under this Section 4, including, without limitation, (i) Clearances for any of the following creative elements appearing in or otherwise displayed via the Advertiser Content: photos, video footage, music (including, without limitation, any synchronization and mechanical licenses), audio tracks, trademarks, service marks, and rights of publicity and other indicia of identity, and (ii) Clearances from any individuals or entities whose trademarks, service marks, other corporate indicia, names, voices, likenesses, and other indicia of identity may appear in any of the Advertiser Content.
Advertiser Approval Right.To the extent that Publisher and/or its affiliates are developing any creative or other deliverables on behalf of Advertiser under any Order (e.g., Ads, emails, social media campaigns, etc.),Advertiser will have two (2) days from receipt of any such deliverable to review and approve the deliverable. Advertiser must notify Publisher in writing of any rejection of the deliverable within two (2) days after receipt thereof or the deliverable will be deemed approved by Advertiser. Advertiser will not unreasonably withhold its approval. Only one (1) round of revisions shall be provided unless otherwise agreed by Publisher. Additional corrections or modifications will be subject to an additional charge and may result in delays in the service start date.
Ownership.All Advertiser Content or other materials furnished by Advertiser for use here under will remain the property of Advertiser and, subject to Section 3.3, will be returned upon request. The results of any and all work performed by Publisher, including development of advertising material, creative work, or other content for Advertiser, will be the property of Publisher. Advertiser may not modify such material or authorize the reproduction or use of such material in any medium without Publisher's prior written consent. Unless otherwise agreed by the parties, Advertiser and its affiliates may use such creative content only in the format provided by Publisher.
User Information.Any user or usage data or information collected via Publisher's Digital Properties or related to Publisher's Digital Properties, or any information collected from sites operated by Publisher's affiliates under this Agreement, shall be the property of Publisher and/or such affiliates. Advertiser shall have no rights in such information by virtue of this Agreement. Any user or usage data or information collected via the Yahoo! Properties shall be the property of Yahoo! (to the extent Advertisements are being placed on the Yahoo! Properties pursuant to the terms hereof).
Termination of Agreement. Either party may terminate this Agreement (including all Addendums entered into hereunder) upon written notice to the other party (i) at any time, if there are no current Orders then in effect under any Addendum; (ii) in the event of a material breach of this Agreement or any Order by the other party that remains uncured for a period of thirty (30) days following receipt of written notice of such breach from the non-breaching party; or(iii) if the other party becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors, or ceases business as a going concern.
Termination of Orders. Publisher may terminate any Order for convenience at any time upon thirty (30) days' prior written notice to Advertiser.
Effect of Termination. Upon any termination of this Agreement, Advertiser shall pay to Publisher all accrued and unpaid fees for Services utilized by Advertiser through the effective date of termination. Sections 3,4, 5, 6, 7.3, 8, 9, 10, 11 and 12, as well as any other representations, warranties or indemnification obligations under any Addendum will survive any termination of this Agreement.
Representations and Warranties; Disclaimer.
Advertiser Warranties.Advertiser represents and warrants that (i) it has the full right, power and authority to grant the licenses and related rights granted herein and has acquired any and all Clearances that are necessary in connection with Publisher's exercise of such rights and licenses, (ii) the Advertiser Content is true and accurate, does not violate any federal, state or local law or federal or state regulation and is not misleading, defamatory, libelous or slanderous, (iii) Publisher's use of the Advertiser Content in connection with providing the Services will not infringe upon or violate the rights or property interests of any third party, including without limitation, any patent, copyright, trademark, trade secret or other intellectual property or proprietary right of any other party, or any right of privacy or publicity, and (iv)for digital services, Advertiser will maintain a privacy statement on its principal website ("PrivacyStatement")that complies with applicable law and accurately and transparently discloses its privacy practices to users of such website, including any privacy practices implicated by the undertakings contemplated by this Agreement. Advertiser will notify Publisher in writing promptly if any of the foregoing representations and warranties becomes untrue.
Disclaimer. EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, NEITHER PARTYMAKES ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. ALL SERVICES ARE PROVIDED "AS IS" AND "WITH ALL FAULTS." PUBLISHER, ITS SERVICE PROVIDER AND ANY VENDORS SHALL HAVE NO LIABILITY OR RESPONSIBILITY TO ADVERTISER OR ANY OTHERP ERSON WITH RESPECT TO ANY CLAIMS ARISING OUT OF OR IN CONNECTION WITH ANY ADVERTISER CONTENT OR OTHER MATERIALS DISPLAYED ON ADVERTISER'S WEBSITE(S) OR THE FAILURE TO DISPLAY ANY SUCH MATERIALS ON PUBLISHER'S WEBSITE(S). PUBLISHER DOES NOT REPRESENTOR WARRANT THAT ANY SERVICES, ADS OR OTHER MATERIAL WILL BE DISPLAYED ON ANY PUBLISHER WEBSITE WITHOUT INTERRUPTION OR ERROR, AND PUBLISHER WILL NOT BE LIABLE FOR ANY DAMAGES OR LOSSES INCURREDBY ADVERTISER RELATING TO THE UNAVAILABILITY OF THE INTERNET OR WEBSITE(S) ON WHICH ADVERTISER'S ADVERTISEMENTS ARE PUBLISHED. PUBLISHER MAKES NO REPRESENTATIONS OR WARRANTIES RELATING TO THE RESULTS OF SERVICES, INCLUDING WITHOUT LIMITATION, THE NUMBER OF IMPRESSIONS, CLICK-THROUGHS, OR LEADS AND ANY PROMOTIONAL EFFECT OR RETURN ON INVESTMENT.
Indemnity. Advertiser will indemnify and hold Publisher, Gannett Co., Inc., Yahoo! (to the extent Advertiser has selected distribution of its Ads via the Yahoo! Properties, as described in Addendum A) any other entities that own or operate any of the Distribution Networks and each of their respective subsidiaries, affiliates, officers, directors, employees, agents, vendors, and service providers (each a "Publisher Indemnitee")harmless from and against any and all suits, judgments, proceedings, claims, losses, costs and expenses (including reasonable attorneys' fees) (collectively, "Losses")arising out of a third-party claim resulting from (i) the Advertiser Content and other materials provided by Advertiser, or any websites or content that is linked to from any such Advertiser Content or other materials, including, without limitation, any claim such Advertiser Content or material is libelous or defamatory or violate or infringe the rights of any third party, including any patent, copyright, trademark, trade secret, or other intellectual property or proprietary rights, or any rights of privacy or publicity, or claims based on Advertiser's willful misconduct, negligence or strict liability for a defective product; (ii) violation of any laws, rules or regulations applicable to Advertiser's business operations, products and/or services; (iii) any actual or alleged breach of Advertiser's representations, warranties, or obligations under this Agreement; or (iv) Advertiser's Privacy Statement.
Duty to Defend.Advertiser shall defend at its own expense any claim instituted by any person or entity against a Publisher Indemnitee resulting from a claim covered by Section 9.1. The Publisher Indemnitee(s) will have the right, at its or their option, to defend such litigation jointly with Advertiser. Advertiser may not agree to any settlement that imposes any obligation or liability on a Publisher Indemnitee without such indemnitee's prior written consent.
Limitation of Liability.EXCEPT FOR THE PARTIES INDEMNIFICATION OBLIGATIONS UNDER THIS AGREEMENT (IF ANY), IN NO EVENT SHALL EITHER PARTY (INCLUDINGYAHOO!, TO THE EXTENT ADVERTISEMENTS ARE BEING PLACED ON THE YAHOO! PROPERTIES HEREUNDER) BE LIABLE TO THE OTHER OR ANY OTHER ENTITY FOR ANY SPECIAL, CONSEQUENTIAL, PUNITIVE, INCIDENTAL, OR INDIRECT DAMAGES, HOWEVER CAUSED, ON ANY THEORY OF LIABILITY, AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. PUBLISHER'S LIABILITY ARISING OUT OF THIS AGREEMENT SHALL BE LIMITED TO THE AMOUNT OF FEES PAID OR OWED BY ADVERTISER TO PUBLISHER HEREU NDER DURING THE SIX (6) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Agencies.If Advertiser is using an advertising agency in connection with this Agreement, Advertiser and such agency (the "Agency")shall be jointly and severally liable for compliance with the terms of this Agreement and any Order. Publisher may pursue any applicable remedies in the event of default of this Agreement(including any non-payment) against Advertiser or Agency or both without any requirement of first seeking a remedy from one or the other. This Agreement renders void any statements concerning liability which may appear on correspondence from Agency or Advertiser. Advertiser and Agency further agree that Publisher does not and will not accept orders or space reservations claiming sequential liability. The person or entity signing this Agreement on behalf of Advertiser warrants that such person or entity is duly authorized and has the full power to bind Advertiser to this Agreement and agrees to indemnify and hold Publisher, Yahoo! (to the extent Advertiser has selected distribution of its Ads via the Yahoo! Properties, as described in Addendum A) and their subsidiaries and affiliated companies, and all of their respective employees, officers, directors, agents, successors and assigns, harmless from any and all claims, losses, damages or costs(including reasonable attorneys' fees) arising out of a breach of the foregoing warranty. Advertiser shall be solely responsible for any commission or other payment due to Agency.
Waiver/Severability. The waiver or breach of any provision of this Agreement shall not operate or be construed as a waiver of any other breach of the same or any other term or condition. If any provision of this Agreement is found to be unenforceable, the remainder shall be enforced as fully as possible and the unenforceable provision shall be deemed modified to the limited extent required to permit its enforcement in a manner most closely approximating the intention of the parties as expressed herein.
Assignment. Advertiser may not assign any of its rights and/or obligations hereunder or this Agreement without Publisher's prior written consent. Publisher shall have the right to assign, delegate or transfer, its rights and obligations, under this Agreement, in whole or in part. Publisher shall provide written notice to Advertiser of any such assignment.
Governing Law.This Agreement will be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of law provisions.
Waiver of Jury Trial.Each party specifically waives any right to trial by jury in any court with respect to any claim against the other arising out of or connected in any way to this Agreement.
Force Majeure. Neither party will be liable to the other party for delays and/or defaults in its performance or commitments under this Agreement due to causes beyond its reasonable control and without its fault or negligence, including but not limited to acts of God or of the public enemy, fire or explosion, flood, earthquake, actions of the elements, war, riots, embargoes, quarantine, strikes, lockouts, disputes with workers or other labor disturbances, or acts or requests of any governmental authority.
Electronic Contract.The following provision applies if the Agreement is accepted electronically. The Agreement is an electronic contract that sets out the legally binding terms of the Services. Advertiser (or its authorized agent) indicates acceptance of the Agreement by clicking on the "Click to E-Sign" button (or its equivalent if the electronic signature platform being used does not have a specific "Click to E-Sign" button). This action creates an electronic signature that has the same legal force and effect as a handwritten signature on a written contract under any applicable law or regulation, and is equally binding. By clicking on the "Click to E-Sign" (or equivalent) button, Advertiser (or its authorized agent) acknowledges reading and accepting the Agreement and represents, warrants and agrees that Advertiser (or its authorized agent) has the power, authority and legal right to enter into the Agreement on behalf of Advertiser.
Third Party Beneficiaries. The disclaimers and limitations of liability made by Publisher, and the representations and warranties made by Advertiser in this Agreement shall apply to Publisher's vendors, and Yahoo! (to the extent Advertisements are being placed on the Yahoo! Properties hereunder), as intended third party beneficiaries of this Agreement.
Entire Agreement.This Agreement, including any Addenda or Order(s), is the entire agreement of the parties regarding the provision of the Services and supersedes any and all prior written or oral agreements between the parties related to the subject matter hereof. This Agreement may not be modified except in a writing signed by both parties.
Counterparts.This Agreement may be executed in counterparts, each of which will constitute an original, and all of which will cons
Titute one agreement.
Rates.Unless otherwise specified in Advertising Commitment in connection with a Commitment from Advertiser, Advertiser's purchase of Ads for display in the Newspapers, on the Digital Properties and/or on the Yahoo! Properties will be billed at Publisher's Standard Rates. Advertiser acknowledges that it has been provided a copy of Publisher's standard rate card. The rate card, including any terms and conditions in such rate card, are hereby incorporated into this Agreement by reference, provided that in the event of a conflict between any terms or conditions in the rate card and the terms of this Agreement, the terms of this Agreement will control. Publisher reserves the right to modify its rate card, including increasing its Standard Rates, at any time and from time to time. Publisher will provide Advertiser with at least 30 days' prior written notice of any rate increase. If Advertiser objects to any such increase, it shall have the option to discontinue display of the applicable Ads by giving written notice to Publisher prior to the effective date of such changes. Advertiser's right to discontinue the display of its Ads shall be its sole and exclusive remedy in the event of a rate increase. If Advertiser does not elect to discontinue display of the applicable Ads, then, following the expiration of the notice period, all Ads shall be billed at Publisher's increased rates.
Yahoo! Ad Network.To the extent Advertiser has selected delivery of Ads across the Yahoo! Ad Network, Advertiser acknowledges and agrees that Publisher is acting as sales agent for Yahoo!, Inc. ("Yahoo!")and as such, can facilitate the placement of Ads on the Yahoo! Properties in accordance with the terms of this Agreement. For purposes of this Agreement, "Yahoo! Properties"means the website located at yahoo.com, including all sub-domains of yahoo.com and any mirror sites or successor sites to such website and sub-domains and any or all of Yahoo!'s or its affiliates' properties, software, products, services, web sites and web pages that are developed in whole or in part by or for Yahoo! or its affiliates, to the extent designated in the chart above.
Deadlines.Advertiser will provide Publisher all applicable Ads by Publisher's standard deadline (as designated by Publisher), in a format suitable for display in the Newspaper(s) or on the applicable Digital Property(ies), as applicable, via a transmission method mutually agreed upon by the parties. Advertiser shall have the right to change any Ads(s) after submission, provided that it submits any such changes to Publisher no later than Publisher's standard deadline (as designated by Publisher). Advertiser shall pay all expenses connected with the delivery of the Ad(s) to Publisher. Changes to any Ads after first publication may result in additional charges, which will be disclosed to Advertiser in advance.
Submission of Advertising Materials.Unless otherwise agreed to by the parties in writing, Advertiser will provide all creative services and necessary text, data, images, illustrations or graphics and/or other materials with respect to the Ads(s). Advertiser will submit the Ad(s) in accordance with the applicable Publisher policies and/or Yahoo! policies (if applicable 3.3)in effect from time to time, including policies regarding artwork specifications, format and submission deadlines.
Ad Serving.Advertiser grants to Publisher and Yahoo!, as applicable, a license to (a) display Advertiser's Ads on the Distribution Network; and (b) modify, copy, reformat, transmit and otherwise manipulate the Ads in connection with such display. Advertisements will be served in accordance with one of the following options:
By Publisher. If Publisher and/or Yahoo! will be responsible for serving the Digital Ads through its own ad servers, then Publisher and/or Yahoo! will track delivery of the Digital Ads through such servers. The parties agree that Publisher's and/or Yahoo!'s final impression measurements will be used to determine the fees due under this Agreement.
By a Third Party.If a third party ("Third Party")will be responsible for serving the Digital Ads through such Third Party's ad server, and such Third Party will track delivery of the Digital Ads through its server. The Third Party's final audited impression measurements will be used to determine the fees due under this Agreement. If the parties agree to use a Third-party ad server under the terms of this Addendum, Advertiser agrees to provide Publisher with a user login name and password to access the Third Party's impression measurements for purposes of verification of such measurements.
Invoices.Publisher agrees that invoices covering the delivery of Ads hereunder will contain: (a) the dates and times upon which Advertiser's Ads were displayed in the Newspapers and/or the Digital Properties, and, if applicable, dates and times upon which the Ads could be accessed on the Digital Properties, (b) where applicable, the number of impressions, and/or click-through reported during such dates, and (c) the charge to Advertiser. The invoice shall serve as Publisher's and Yahoo!'s (if applicable)certificate of performance.
Short-Rating.If Advertiser has made a Commitment in accordance with Advertising Commitment of this Agreement and, at the end of the Commitment Term set forth in Advertising Commitment Advertiser has either (i)purchased less volume (inches/pages/impressions) of Ads than agreed to in the Advertising Commitment or (ii) fallen short of the minimum revenue commitment agreed to in Advertising Commitment ,then, if Publisher's Standard Rates are higher than the rates Advertiser was paying during the Commitment Term, (a) Advertiser will be billed for (and will be obligated to pay) the difference between the Standard Rate and the Commitment Term rate for all Ads that ran during the Commitment Term, and (b) Advertiser will be billed at the Standard Rate (as such Standard Rate may be modified in accordance with Section 1, above) for all Ads run after the Commitment Period.
Cancellation of Print Ads. Cancellations will not be accepted for Print Ads after the Publisher's standard closing time, as designated by Publisher. Advertiser will be responsible for any production or creative services provided by Publisher regardless of the cancellation of any Print Ads.
Cancellation of Digital Ads
Cancellation Prior to Initial Distribution. At any time prior to the serving of the first impression of a Digital Ad on a Digital Property under this Agreement, Advertiser may cancel an online advertising campaign on thirty (30) days prior written notice to Publisher.
Cancellation After Initial DistributionOnce the first impression of a Digital Ad has been served on any Digital Property, Advertiser may cancel an online advertising campaign by giving Publisher written notice of such cancellation, which cancellation will be deemed effective on the later of: (i)thirty (30) days after serving of the first impression of the applicable campaign; or (ii) fourteen (14) days after providing Publisher with such notice. If Advertiser exercises its right to cancel under this Paragraph 8(b), Advertiser will be responsible for all fees that accrue prior to the cancellation date.
Reservation of Rights.Publisher may reject, remove or cancel any Ad, space reservation or position commitment at any time in its sole discretion. Publisher also may edit, reject or remove from its Newspaper(s)and/or Digital Property(ies), at any time, any Ad or other material submitted by Advertiser or its Agency, or place the Ad in any Publisher advertising classification or section that Publisher deems appropriate. Publisher also shall have full latitude with respect to positioning all advertisements in the Newspapers; provided, however, that Publisher will use its reasonable efforts to accommodate Advertiser's positioning requests.
Responsibility for Advertisements.
Technical Quality; Typographical Errors; Incorrect Insertions or Omissions. Publisher is not responsible for any material that is not properly displayed or that cannot be accessed or viewed because the material was not received by Publisher in the proper form, in a timely manner, or in an acceptable technical quality for display on the Digital Property(ies) and/or the Yahoo! Properties (if applicable). This Agreement cannot be invalidated, and neither Publisher nor Yahoo! will be liable for typographical errors, incorrect insertions or incorrect publication or omissions in any Advertiser Content displayed or published pursuant to this Agreement or omitted from display or publication.
Failure to Display Advertiser Content.Publisher and Yahoo! (to the extent Advertisements are being placed on the Yahoo! Properties hereunder) are not required to display any Advertiser Content or other material for the benefit of any person or entity other than Advertiser. If there is an interruption or omission of the publication of any Advertiser Content or other material contracted to be published hereunder, Publisher and/or Yahoo! (to the extent applicable) may suggest a substitute time period for the publication of the interrupted or omitted Advertiser Content or material or run the Ads in a different position in the Newspaper(s) or on the Digital Property(ies), as determined by Publisher. Alternatively, in cases where Advertiser is paying on a fixed fee basis or has paid in advance, and if no such substitute time period is acceptable to Advertiser in Advertiser's good faith business judgment, Publisher shall provide a "make good" in the form of a reduction in the amount of fees due to Publisher (or credit of fees already paid) equal to the proportionate amount of money assigned to the interrupted or omitted Ad(s). Such substitution in time period or placement or reduction in fees shall be Advertiser's sole and exclusive remedy for any failure to display Ads or other advertising material and Publisher and Yahoo! (to the extent Advertisements are being placed on the Yahoo! Properties hereunder)shall have no further liability hereunder for such failure.
Removal or Change of Content. Publisher and/or Yahoo! (to the extent Advertisements are being placed on the Yahoo! Properties hereunder) in its sole discretion, may remove or revise its Newspaper(s) and/or Digital Property(ies), including the Newspapers' and/or Digital Properties' content, nature, design, and/or organization, during the term of this Agreement. If any such revision materially alters the value of the Ad(s) to be run by Advertiser, Publisher will notify Advertiser of such revisions. If the parties cannot agree upon a satisfactory substitution for the affected ads due to such revision, Advertiser may cancel this Agreement with respect to the affected Ad(s) and shall not have to pay (or shall receive refund) for Ads not displayed due to such cancellation. Such cancellation shall be Advertiser's sole and exclusive remedy and Publisher shall have no further liability whatsoever.
Pre-Print Policy.All pre-prints must conform to the Publisher's standard pre-print specifications and recommended waste calculations, which will be provided by each Publisher. Inserts must be delivered to the Publisher at least 10 days in advance of distribution date. The Publisher will invoice pre-print billing quantities based on copies actually distributed (i.e., home delivery net sales, single copy total draw, and other circulation). Advertiser agrees to be billed the ordered distribution in the event that out of specification inserts are received.
Branded Content Advertising.This section applies if the campaign(s) described in the Agreement contemplate that Publisher will distribute Branded Content (aka"Native Advertising") campaigns on behalf of Advertiser. Branded Content can include short-form content or long-form content, videos, emails, or social media posts that is published on Publisher's print and/or digital platforms and that is either (i)created by or on behalf of Publisher, at Advertiser's direction, for the purpose of enabling Publisher to run a contextually relevant advertisement on behalf of Advertiser ("Publisher Branded Content"),or (ii) is created or provided by Advertiser or its designee for placement by Publisher in or on its print or digital properties specified herein ("Advertiser Branded Content").Advertiser, in its sole discretion, will have the right to approve any Publisher Branded Content prior to publication or distribution by Publisher in connection with the campaign described herein, and Publisher, in its sole discretion, will have the right to approve any Advertiser Branded Content prior to publication or distribution by Publisher in connection with such campaign. For clarity, Publisher will not be obligated to publish, via any platform, any Advertiser Branded Content that Publisher determines, in its sole discretion, does not meet Publisher's content guidelines or is otherwise inappropriate for publication. In addition, Publisher reserves the right, in its sole discretion, to include labels in, on and/or around any Branded Content published on behalf of Advertiser hereunder that indicate that the applicable Branded Content was paid for and/or provided by Advertiser.
FTC Guidelines.Publisher and Advertiser shall each comply with all applicable laws, rules and regulations, including without limitation the FTC's Guides Concerning Endorsements and Testimonials and the FTC's Enforcement Policy for Native Advertising.
Pay for Performance / Lead Generation.This section applies to an Advertisement in the Publication or on the Publication's website which include a designated phone number or a tracking code or a click through from the Publication's Site to the Advertiser by which Publication and Advertiser can track and verify readers to respond to and offer in the Advertisement. Any specific qualifications for the lead shall be included in the Insertion Order or on the Advertising Commitment. Publication shall have the right to audit the Advertiser's records to confirm the number of qualified leads generated by the Advertisement. Publication shall be provided with access to the call tracking records and other records maintained by Advertiser. Publication shall be paid a percentage of the revenue generated from the lead or a fee per lead as specified in the Advertising Commitment or Insertion Order. Only unused print and digital inventory will be available for the Advertisements. The frequency, location, and placement of the Advertisements shall be determined by Publisher, in its sole discretion.
Rates.Unless otherwise specified on Advertising Commitment from Advertiser, Advertiser's purchase of Marketing Services will be billed at Publisher's Standard Rates. Advertiser acknowledges that it has been provided a copy of Publisher's standard rate card for Marketing Services. The rate card, including any terms and conditions in such rate card, are hereby incorporated into this Agreement by reference, provided that in the event of a conflict between any terms or conditions in the rate card and the terms of this Agreement, the terms of this Agreement will control. Publisher reserves the right to modify its rate card, including increasing its Standard Rates for Marketing Services, at any time and from time to time. Publisher will provide Advertiser with at least 30days' prior written notice of any rate increase. If Advertiser objects to any such increase, it shall have the option to discontinue use of the applicable Marketing Services by giving written notice to Publisher prior to the effective date of such changes. Advertiser's right to discontinue the use of particular Marketing Services shall be its sole and exclusive remedy in the event of a rate increase. If Advertiser does not elect to discontinue use of the applicable Marketing Services, then, following the expiration of the notice period, all Marketing Services shall be billed at Publisher's increased rates.
Marketing Services.
Pay Per Click ("PPC") Service. Publisher will create ads based on the Advertiser Content and will distribute the Ads through the Publisher Distribution Networks. Advertiser will have the opportunity to review and approve all PPC campaigns prior to launch. Advertiser will be solely responsible for all content associated with any PPC campaign. Fees are based upon the number of clicks on ads by users, based on the cost per click ("CPC")rate set forth in the applicable Order.
Search Engine Optimization ("SEO")Service. The SEO Service includes the optimization of the chosen number of keywords (e.g., 5, 10, 15 or custom) and the application of "on page" and "off page" SEO strategies for Advertiser's website, with the goal of obtaining improved ranking in organic search engine results for selected keywords. To the extent Advertiser's website is not hosted by Publisher, Advertiser will provide access to its website to enable Publisher to perform the SEO Service. Notwithstanding the foregoing or anything in this Agreement to the contrary, Advertiser acknowledges that, although Publisher will use reasonable efforts to optimize the ranking of Advertiser's ads based on the selected keywords, Publisher makes no guarantee that Advertiser's search ranking position will be maintained or optimized. Advertiser agrees that Publisher will not be liable for any unfavorable ranking results of Advertiser's ads, whether such unfavorable results arise from the SEO Service or from an act or omission of the applicable search engine.
Maps/Reputation Management Service.This Service is designed to help Advertiser's business listing appear in the "Google Maps/Places" in response to searches for Advertiser's optimized keywords. Advertiser acknowledges that search results and search engine rankings are influenced by several factors, and Publisher does not guarantee any placement in the "Google Maps/Places" or a particular position or rank for Advertiser's website or business listing in any search results.
Keywords. Advertiser acknowledges and agrees that Publisher, in its discretion, may select keywords for the PPC and SEO campaigns and for Maps Reputation Management Services. Publisher will use reasonable efforts to use Customer provided keywords; however, Publisher cannot guarantee that all of the Customer's keywords will be used.
Email Marketing Service. Publisher's Email Service includes the creation of email marketing messages based on the Advertiser Content and transmission of email messages on behalf of Advertiser. Advertiser will have the opportunity to review and approve all email marketing messages prior to the launch of an email marketing campaign under the applicable Order. Publisher will determine the transmittal date and time. The Order will specify (i) whether Publisher or Advertiser determines the recipient list and (ii) the number of recipients and the number of transmittals to the recipient list. Publisher does not make any representations or warranties about deliverability or open rates. Upon request of Publisher, Advertiser will provide its Do-Not-Email list for Publisher's use in deleting addresses on such list from the recipient list. Advertiser represents and warrants that its Do-Not-Email list includes addresses for all recipients who have opted out of receiving emails from Advertiser.
Social Media Service.Publisher's Social Media Service includes the creation and maintenance of Advertiser's social media accounts (e.g., Facebook, Twitter, Foursquare, etc.) on the sites as agreed upon by Publisher and Advertiser. To the extent Advertiser's social media accounts are already claimed by Advertiser or its representative, Advertiser will provide administrative credentials for such social media outlets to enable Publisher to provide the Social Media Service as contemplated herein. Advertiser shall have the opportunity to review and approve all social media posts, tweets, and other social media statements or content prior to publication of the post, tweet, statement or other content distributed by or on behalf of Advertiser via Advertiser's social media accounts. Advertiser will ensure that all such content complies with applicable law and applicable social media service's terms of service, as such terms of service may be modified from time to time. Advertiser further acknowledges that Publisher does not operate or otherwise control any third-party social media service. Publisher is not responsible or otherwise liable for any inaccuracy on, or unavailability of, any third-party social media service.
Web Design/Development/Hosting Service.[Desktop or Mobile]:Publisher will design, develop, and/or update the Advertiser's website as part of this service. Publisher's Services may include hosting website for Advertiser, including performing maintenance and controlling the functionality and accessibility of the website. Publisher may perform these Services directly or through a subcontractor. Advertiser is required to provide Publisher with its terms of use and privacy policy to be displayed on its website.
Ancillary Services.In connection Advertiser's subscription to with one or more of the Marketing Services described in Section 1, above, Publisher may provide the following ancillary Services:
Proxy Sites.Publisher may provide a mirrored version of the Advertiser's website ("Proxy Site").In order to use the proxy service, (i) Advertiser's website must be operational, functional, and accessible through the Internet, and (ii) the URL visible above the Proxy Site to users clicking on the Advertiser's ad must reflect the website address for the Proxy Site and NOT that of the Advertiser's website. Advertiser agrees that Publisher is in no way responsible for the operation and functionality of the Advertiser's website. Advertiser agrees that it has all rights to the content on the Advertiser's existing website and Advertiser is able to grant the right to Publisher to use the content in connection with the Services.
Call Recording Services.If Advertiser elects to use the Call Recording Service in connection with one or more of the Marketing Services described inspection 1, above, Publisher will, on Advertiser's behalf, record(i) calls between Advertiser and its clients regarding the Services(the "Service Calls")and (ii) incoming calls to Advertiser from prospective clients of Advertiser (the "Inbound Calls")(collectively "Call Recording").Advertiser acknowledges that the purpose for Call Recording is for auditing this Agreement and the Services in the Order. Advertiser grants specific permission to Publisher to administer, monitor, use and access Call Recording and the content of the recorded calls as Advertiser's agent. Publisher will provide prompt disclosure in Call Recording that the Service Call or Inbound Call may be recorded ("Recording Notification").Advertiser acknowledges that it is responsible for notifying and/or obtaining the consent to Call Recording from its representatives(including employees, agents and independent contractors) who maybe recorded in a Service Call or Inbound Call. For clarity, Advertiser acknowledges and agrees that Publisher is not responsible to provide any notice in connection with Call Recording other than Recording Notification. Advertiser specifically acknowledges that Publisher is not responsible to provide notice of rights of the Advertiser's clients and prospective clients relating to potentially confidential or privileged communications. Any notice required by law other than Recording Notification is the sole responsibility of the Advertiser.
Indemnification for Call Recording.Without limiting Advertiser's indemnification obligations under Section 8.1 of the Terms and Conditions, if Advertiser uses the Call Recording service, Advertiser agrees to indemnify and hold the Publisher Indemnitees harmless from and against any and all Losses arising out of a third-party claim resulting from any failure by Advertiser to comply with the requirements of the Health Insurance Portability and Accountability Act of 1996(ii) Advertiser's use or misuse of the Call Recording service. Advertiser shall not use the Call Recording service to intimidate, harass, or otherwise violate the privacy or other rights of a caller and a Recorded Person. If Publisher learns about any alleged misuse of the Call Recording service, Publisher reserves the right to terminate the totality of Advertiser use of the Call Recording service without notice or liability.
Additional Terms.The third party vendor's policies regarding cancellation and termination of orders, including but not limited to cancellation fees, shall apply. If the Advertiser cancels an order early, the Advertiser will be billed through the next billing cycle. For example, if the Advertiser cancels prior to the end of the month, the Advertiser will be billed through the end of the next calendar month. If the Advertiser cancels prior to the end of the four (4)month minimum commitment, the Advertiser will be billed for four(4) full months. Upon cancellation, the Advertiser must notify Publisher in writing if the online advertising should cease, if no notice is provided, the advertising will be active through the end of the commitment.
Definitions."Cars.com"collectively means Cars.com, LLC and its subsidiaries and affiliates. "Content" means all content and materials provided or made accessible by Customer to Cars.com, including links, banner ads, videos, vehicle inventory data, text, branding, photos and images. "DMS"means Customer's dealer management system. "Laws"means all federal, state, and local laws, rules, and regulations, including dealer licensing laws, vehicle advertising laws, the Federal Do-Not Call rules, and the Federal CAN-SPAM rules."Listings"means those listings of Customer vehicles that are based on the Content and displayed on the Sites by Cars.com and on the sites of Cars.com's distribution partners. "Materials"means all materials and services provided or made accessible byCars.com to Customer, including web sites, software, technology, and other intellectual property, registered or not. "Policies"means the Cars.com advertising policies located online at http://dealers.cars.com/adpolicies, as updated from time to time. "Product(s)"means the products selected by Customer as set forth in the Order Form. "Sites"means the Web site located at www.cars.com(and any natural evolution thereof) and any mobile, private-labeled, co-branded or other versions of the site, and any other web sites owned or operated by or on behalf of Cars.com, regardless of URL."User Data"means any personally identifiable information and financial information related to a user (including first name, last name, address, phone number, email address, social security number, and financial information) that is received by Customer through its use of a Product.
Term and Termination.Orders cannot be cancelled during their initial term. The initial term for each Order made under this Agreement shall be the period specified in the Order Form, or if no initial term is specified, for 12 months, and shall commence upon delivery of a Product.Cars.com reserves the right to discontinue any Product at any time and may suspend performance for Customer's failure to pay any invoice when due or Customer's failure to comply with the Policies.
Content.Customer grants Cars.com a perpetual, irrevocable, royalty-free, transferable, license to access, edit, store, enhance, modify, adapt, translate, copy, reproduce, distribute, transmit, broadcast, publish, perform and display publicly, prepare derivative works of, and otherwise use Content, and to sublicense such rights through multiple tiers. Cars.com reserves the right to modify the Sites and Products, and to edit or reject any Content or portion thereof from use on the Sites or Products in its sole discretion and without notice.
DMS Access.If Customer requests that Cars.com extract Content from a DMS, Customer will provide Cars.com with all user names, passwords, and other information necessary for Cars.com and any agents and contractors working on Cars.com's behalf to access the DMS and extract Content. In the event of such request, Customer expressly consents to Cars.com and its agents and contractors accessing and extracting Content from the DMS on an ongoing basis until such consent is revoked with written notice to Cars.com. Subject to applicable Law, Cars.com shall have a reasonable period of time to effect such revocation.
Materials, Products and User Data.Customer may use the Materials solely as necessary for it to use the Products for their intended purpose. Customer shall not use or permit the use of the Products in any unauthorized manner. Materials and Products will remain the sole and exclusive property of Cars.com and its licensors. When contacted regarding a Listing, Customer agrees to respond to users in the manner requested by the user within 4 business hours. Customer agrees to protect User Data in accordance with the Law and use User Data solely to fulfill user requests and to provide customer service to the user.
Disclaimer.EXCEPT AS EXPRESSLY PROVIDED HEREIN, NEITHER PARTY MAKES ANYWARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING ANYIMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULARPURPOSE OR NONINFRINGEMENT. CARS.COM DOES NOT REPRESENT OR WARRANTTHAT PRODUCTS OR LISTINGS WILL BE FREE OF ERRORS. IN NO EVENT SHALLCARS.COM BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL,SPECIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TOTHIS AGREEMENT, INCLUDING LOST PROFITS, EVEN IF SUCH DAMAGES AREFORESEEABLE. IN NO EVENT WILL THE TOTAL AGGREGATE LIABILITY OFCARS.COM EXCEED THE AMOUNT ACTUALLY PAID OR PAYABLE BY CUSTOMERUNDER THIS AGREEMENT IN THE 3 MONTH PERIOD PRECEDING THE EVENTSGIVING RISE TO THE LIABILITY. CARS.COM MAKES NO GUARANTEES WITHRESPECT TO THE SECURITY OR THE EFFECTIVENESS OF THE PRODUCTS.
Confidentiality.Customer agrees not to disclose to any party or use for any purpose any non-public business, technical, or other information relating to or provided by Cars.com, including the terms of this Agreement and Cars.com's trade secrets, marketing plans, business plans, product plans, pricing, financial information, software, and intellectual property. Customer agrees not to sell, lease, license, rent, transfer, or otherwise provide User Data to third parties(other than disclosing User Data to third parties as necessary for such parties to provide the permitted services on behalf of Customer) or use User Data in any other unauthorized manner, including spam, junk mail, or direct marketing.
Advertising Errors or Omissions.Cars.com is solely responsible for any errors or omissions in connection with display and publication of Customer Content, subject toCars.com standard terms and conditions available at http://dealers.cars.com/adpolicies and www.cars.com. Publication shall have no liability (financial or otherwise) for any such errors or omissions.
Cancellations. Sponsorship Fees (i.e., the amount listed on the Advertising Commitment) are non-refundable. Advertiser may not cancel or terminate its sponsorship. If an Event is cancelled by the Publisher and not rescheduled, the Advertiser may receive a refund of a portion of its Sponsorship Fee. The amount refunded will be determined after deducting (i) any non-refundable costs and expenses associated with the Event and (ii) any promotional advertising for the Event that has already been published or displayed. Any trade or complimentary advertising included in the Sponsorship Fee shall be forfeited.
Content and Creative.Publisher shall be solely responsible for creating all promotional materials (print and digital), signage, or program(s) for the Event or the Program. Advertiser shall be identified as a promotional sponsor of the Event or Program in the promotional materials, signage and program book (if applicable). Publisher has sole discretion to determine the volume, frequency, number of impressions of any advertising for the Event, placement of advertising (print and/or digital), and positioning of Advertiser's name. Publisher has sole discretion to determine if any radio, TV or billboard advertising will be provided.
Limit of Liability.Publisher is not liable for any interruption, error or omission regarding any advertising (print, online, or other media). Publisher is not liable for cancellation or rescheduling of an Event, due to unavailability of the venue where the Event is being held or due to circumstances beyond its control.
Advertising Value.The advertising value being provided to Advertiser shall apply solely to advertising and promoting the Event. Unused advertising will expire on the expiration date the sponsorship and will be forfeited. Advertising value cannot be bartered, sold, transferred to, or used, in whole or in part, by any third party. The advertising value may not be used to fulfill any other advertising commitment between Advertiser and Publisher.
Renewal Option.If the Sponsorship is for an annual Event, program, product, or service, the parties must agree in writing upon the terms of the renewal at least thirty (30) days prior to the end of the current Sponsorship. The renewal terms shall be stated in a new Advertising Commitment or Order.
Insurance.If the Sponsorship includes the Advertiser attending the Event (as exhibitor or vendor) to market its products and services, the Advertiser shall maintain insurance issued by a company reasonably acceptable to Publisher, for the following insurance: (i)commercial general liability insurance, including coverage for property damage, personal injury, or death in an amount of not less than One Million Dollars ($1,000,000) per occurrence; (ii)automobile liability insurance in an amount of not less than One Million Dollars ($1,000,000) per occurrence; (iii) worker's compensation insurance in amounts as statutorily required; (iv)product liability insurance in an amount of not less than$1,000,000 per occurrence for bodily injury, illness, and property damage combined; and (v) professional liability insurance in amount of not less than One Million Dollars ($1,000,000) per occurrence. A copy of the certificate(s) of insurance, naming the Publisher, Gannett Co., Inc., and its subsidiaries and affiliates as additional insureds, shall be provided to Publisher prior to the Event.
Publicity.Any press releases or public announcements regarding the Sponsorship which will include Publisher's name, are subject to Publisher's prior review and approval. Such approval may be granted or denied in Publisher's sole discretion.
If Advertiser is purchasing (i) print advertising ("Print Ads")for display in Publisher's newspaper property(ies) (each a"Newspaper"),or (ii) online display advertising ("Digital Ads"and collectively with Print Ads, "Ads")for distribution on Publisher's digital media property(ies) (e.g., Publisher's website(s), Publisher's tablet or mobile applications, digital display ads associated with the e-edition of Publisher's newspaper, etc.) specified in the applicable Order(each a "Digital Property"),Cars.com, and/or on Yahoo! Properties (as defined below), then the additional terms and conditions set forth in thisAddendum AandAddendum A-2 will apply to each Order submitted for such Advertising Services.
If Advertiser is purchasing digital marketing services under this Agreement ("Marketing Services"),then the additional terms and conditions set forth in this Addendum B will apply to each Order Advertiser submits for such Marketing Services. ReachLocal and Sweet IQ Analytics, affiliates of Publisher, are Pay Per Click Service, SEO Service, Maps/Reputation Management Service, Social Media Service, Web Design/Development/Hosting Service, and/or other Marketing Services.ReachLocal's applicable terms and conditions at https://www.reachlocal.com/us/en/legal/terms-and-conditions/media-product-terms apply to the services it provides. SweetIQ Analytic's applicable terms and conditions at https://sweetiq.com/terms-of-service apply to the services it provides. Publisher has engaged G/O Digital to provide Email Marketing Services. If applicable, G/O Digital's applicable terms and conditions at https://www.godigitalmarketing.comapply to the Email Marketing Service.For clarity, if Advertiser has not purchased a particular Service described below, then the terms below relating to that Service will not apply to Advertiser.
If Advertiser is purchasing Digital Adsfor distribution onCars.com,the additional terms and conditions set forth in this Addendum A-2will apply to each Product Order for such Ads. Publication is an agent which accepts orders for Advertisements to be displayed onCars.com.
If Advertising is purchasing a Sponsorship of or receiving benefits in connection with a Publisher Event, as specified in the Advertising Commitment or the applicable Order, the terms and conditions below shall apply.


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It's been a few weeks since Google announced changes to the Adwords Quality Score algorithm, and although PPC isn't my main discipline, I can certainly see the effect that update has had on the five PPC accounts I'm involved with. Some keywords that previously had a Quality Score (QS) of 5+ have dropped to a score of 2+, and this has had a direct effect on their placement, despite the same amount of budget spend. I know there's still a huge school of thought that insists that PPC and SEO are separate entities and never the twain shall meet, but the latest move by Google is forcing the gap between the two to close even further. So, what is Quality Score and why is it so important? Well, if you've ever had working experience of Adwords, you'll know that Google uses QS to ascertain both the relevance of an ad as well as the relevance of the keywords and landing page of the destination URL of that ad. Other determining factors include a decent Click Through Rate (CTR) as well as the ad/campaign's historical performance.
Why does this even matter? Surely throwing as much money as possible at a campaign will work just as well? Possibly, and that's fine if you have hundreds or even thousands of pounds a day to fund a PPC campaign without any expectation of ROI. Meanwhile, back in the real world, Google wants to return only the most relevant ads to its users and will take any course of action it deems fit in order to filter out those ads that devalue the Google search process. Oh, and Google wants to make as much money as possible from its PPC division so that's another huge reason to only serve the best ads (poor ads = no CTR = no revenue for Google).
So, we've established that a high QS is highly desirable for your PPC keywords but what does this really have to do with SEO? Well, if your QS is low and your SEO landing page isn't performing as well as you think it should be in the SERPS, take this as a massive clue to how Google currently views both your paid and organic efforts. Now more than ever, it is absolutely vital that your landing pages are as optimised, user friendly, informative and as relevant as possible – which should result in high positions for both paid and non-paid SERPS.
Let's have a look at this in action using a product very dear to my heart – the KitchenAid Mixer. I'm not involved in any campaigns targeting this wondrous piece of kitchenware (I wish) but I am in the market to buy (a bright pink) one so I do spend a bit of every evening searching through the results on Google for a bargain. Earlier today, I searched for the term 'kitchenaid' – with google.co.uk returning just under 39 Million results:
For the purpose of this article, I wanted to find a brand that was bidding on Adwords but not appearing on the home page, and identify reasons why they may not be appearing as high as they would undoubtedly like to. I found a great, if surprising candidate on page 2 – House of Fraser.
As a punter, I'd have expected House of Fraser to be higher in the ad positions – the brand is strong and would have a good historical record of bids and CTRs so why a second page position? Obviously, I don't want to encourage any clicks on the ad from readers with no intention of buying a KitchenAid product so I'll give you the destination URL here – http://www.houseoffraser.co.uk/KitchenAid/BRAND_KITCHENAID,default,sc.html and you can see the landing page for yourself. As landing pages go, it's quite pretty and the meta data is chock full of KitchenAid type words but there's a notable lack of content, strong call to action messages, or any kind of enthusiasm on the part of HoF to get the user to buy. I wouldn't buy from this site and I'd trade my husband in for a KitchenAid so that's saying something. So, what can HoF do better?: They could:
1/ Change the destination landing page – this one is much, much better
2/ Make sure that the stock is….er, in stock. They are currently hold 6 of the Blue KAs but none of the Candy Apples one – that can't be helping their conversion rate much…..
3/ No issues with them a using a KitchenAid landing page but they need to guide the user to the different products in a much better way
And what difference will improvements to the PPC landing page make to the HoF SEO campaign? Well, the first appearance for that brand in the organics for the term 'KitchenAid' is at #32. Any improvements they make to improve the QS for their PPC campaign is going to pay dividends for their organic rankings too.
- It isn't enough to be a brand or a 'name' – you are going to have to work just as hard as anyone else to keep a high QS and achieve a low CPC but high CTR. This goes for SEO too.
- Your PPC destination landing pages should always be optimised for the relevant keywords, products or services you are trying to sell. So should your SEO landing pages.
- Do not – please do not – link to your home page from your PPC campaign if you sell more than one product or service or more than one colour, size, price or any other variation of that service. The same goes for your SEO landing pages.
- Keep both your PPC and your SEO landing pages clean, concise, easy to navigate with good call to actions
- Keep an eye on load times for both PPC and SEO landing pages – both are very, very strongly rumoured to have an effect on QS and on SERPS

subset: commoncrawl


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BOON 1x3 Cube Storage Unit | 38x112x33 cm (LxHxD)
Modular, extremely sturdy cube storage system with square shelves for books, file folders and bottles.
Change around your cube shelving unit whatever way you want - extend them to any height and length or build them around a corner. And why not combine square, rectangular and arched shelves for that special wow effect? The versatility of BOON makes it a great solution for your living room, office or even your wine cellar. And the manufacturing process is just as futuristic as the design from Hertel + Klarhoefer: BOON is "Made in Germany" out of eco-friendly chipboard (65 - 90% remnants from the woodworking and forestry industry). All you need for assembly is a rubber mallet and a Phillips head screwdriver.
- Modular cube storage, can be created in any height, width or as corner solution - and expanded over time if you like
- Surface with scratch resistant melamine resin coating, board thickness 28 mm, load bearing capacity of 15 kg/shelf area, inner dimensions 328x328x328 mm (LxBxH) - perfect for books, file folders or bottles
- Leveling Feet to compensate for uneven floors
- Usable as a room divider - Door inserts can be placed on both sides of the shelf openings
SHIPPING INFORMATION: Larger shipments are sent via a carrier company, which will deliver your order curbside on a single-use pallet.
- incl. height adjustable leveling feet
- delivered dismantled for self-assembly
- eco-friendly particleboard - produced in Germany
- melamine coated chipboard
- each shelf board holds up to 15 kg
- material thickness: 28 mm
- Design: Hertel & Klarhoefer
- Do you have a question?
Please call me:
- +49 (0)6245 94596 - 0
- email@example.com


text: Make your best wishes pop in the most wonderful way with pop-up cards you make yourself. Create any outside card base, then adhere the die-cut pop-up piece inside. It's an easy surprise!Thinlits Dies help you create detailed die-cuts with just a few turns of the Big Shot handle. Die includes ejection holes so you can remove the paper easily.* 2 dies* Largest image: 3-3/16" x 4-1/8" | 8 x 10.5 cm* Use with Big Shot


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During its four-decade run, from the late 1930s to early 1970s, as one of the world's premier weekly magazines, LIFE covered an utterly dizzying array of people and events. Best-known, of course, for its photographs and articles on World War II, the Space Race, the Vietnam War, Camelot, pop-culture icons like Marilyn Monroe and Sinatra and other major issues and world figures, from the very first LIFE also opened its pages to coverage of science and technology.
Staff photographers like Fritz Goro, Andreas Feininger, Yale Joel, J.R. Eyerman and others were justly celebrated for finding new and creative ways to illustrate the often-esoteric breakthroughs — and the scientists and engineers — transforming the world in the middle part of the last century. Often the magazine's treatment of these issues and people was unreservedly admiring; at other times, LIFE cast a more skeptical eye on new developments, inventions and areas of research. But no matter how wry or laudatory its voice, the magazine's ability to bring seemingly "unphotographable" concepts to light always helped to further the conversation around everything from space travel and atomic energy to the minuscule workings of human cells.
Here, LIFE.com presents a selection of photographs by some of history's most innovative photographers — pictures that encompass the bizarre, heady and often beautiful worlds of science and technology as seen in the pages of LIFE.
Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter @lizabethronk.


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Do you enjoy reading stories about imaginary worlds that feature fantastic creatures and powerful sorcerers?
We do! All of the authors here at the Magic Appreciation Tour (AKA Magical Fantasy Books) are as passionate about magical fantasy as you are.
Our goal with this site is to help you find new books to read and learn about the authors who wrote them.
We know how exciting it is to find a new author whose books you enjoy; we're readers too!
The Magic Appreciation Tour is an ongoing event. New authors are signing up and registering their books all the time,
and every month our authors exchange blog posts and run blog tours.
All of the authors here at the Magic Appreciation Tour want to express our appreciation for our readers.
We gathered our books together here in one place for your convenience, and we hope to offer you everything you might
want to know about us and our work. Get to know us on your own terms in a low-pressure environment.
The Book Sale page lets you browse through the participating books (all magical fantasy!) with simple and easy-to-read listings.
Handy links let you learn more about the book and the author. You can access the book web site, the author bio, blog reviews, and even giveaways.
When you find something you like, you can click a link that takes you directly to the buy page on a retailer's Web site.
The Authors page introduces you to all of the participating authors.
You can read the author's bio and see a list of all the books they offer through the Magic Appreciation Tour.
If you like what we are doing here and want to help us succeed, the best thing you can do is tell others about us.
One way to do that is to put an official Magic Appreciation Tour Badge on your blog or Web site.
The Tour Badge is a small, square logo image that links to this page in a new browser window.
If you are willing to help spread the word about the books and authors featured on this site, please
visit our Tour Badge page and add a badge to your blog or Web site today!
Copyright © 2011-
Home | Books | Authors | Contact | Tour Badges | Blog | Reader FAQ
Author FAQ | Submission Guidelines | Blog Tours | Register
| Log In


text:
Energy Department CIO Robert Brese recently announced several milestones in the agency's progress on the Obama administration's Digital Strategy, which requires agencies to make government data and services available anywhere, anytime and on any device. Besides making data publicly available, agencies are creating Application Program Interfaces (APIs) that let citizens, researchers and businesses make use of Energy datasets, enabling new information-based opportunities.
DOE, according to Brese's blog post on CIO.gov, has completed the following sections of its digital government strategy:
According to Brese, the latest datasets released include information that powers the Alternative Fueling Station Locator, the DOE Green Energy API, which includes R&D conducted by DOE's national laboratories and universities, and an Electricity API, which provides 500,000 data points on generation, fuel quality, fuel consumption, and retail sales by generation plant and by state.
Posted by GCN Staff on Nov 16, 2012 at 9:39 AM
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The Defense Department is pushing forward with its unified cybersecurity standard for contractors and wants large companies and industry associations to show startups and smaller firms the way.
As RPA moves from buzzword to practical applications, agency leaders say it's forcing broader discussions about business operations
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text:
Pens replaced hand-cut quills as writing instruments in 1780, when the first steel pen point was made in England. But it was 100 years before the commercial pen was a common item. The fountain pen was invented in the 1830s but was not made in quantity until the 1880s. The Biro brothers of Hungary invented the ballpoint pen in 1935. All types of old pens are collected. Float pens that feature small objects floating in a liquid as part of the handle are popular with collectors. Advertising pens are listed in the Advertising category.
Enter your email below to receive Kovels Komments for the latest antiques & collectibles news, answers to readers questions, marks and tips. In your inbox every Wednesday.
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How does this medication work? What will it do for me?
This medication is a combination product that contains acetylsalicylic acid (ASA), butalbital, and caffeine. ASA is used to relieve pain. Butalbital, a barbiturate, is a relaxant. Caffeine helps increase the effectiveness of pain relief.
This medication is used to treat tension (or muscle contraction) headaches.
This medication may be available under multiple brand names and/or in several different forms. Any specific brand name of this medication may not be available in all of the forms or approved for all of the conditions discussed here. As well, some forms of this medication may not be used for all of the conditions discussed here.
Your doctor may have suggested this medication for conditions other than those listed in these drug information articles. If you have not discussed this with your doctor or are not sure why you are taking this medication, speak to your doctor. Do not stop taking this medication without consulting your doctor.
Do not give this medication to anyone else, even if they have the same symptoms as you do. It can be harmful for people to take this medication if their doctor has not prescribed it.
What form(s) does this medication come in?
Each oblong hard gelatin capsule, with blue opaque cap printed "TRIANAL" and purple insert part printed with a "T" inside a triangle, contains butalbital 50 mg, caffeine 40 mg, and ASA 330 mg. Nonmedicinal ingredients: cellulose and stearic acid. This medication does not contain alcohol, gluten, lactose, sulfite, or tartrazine.
Each white compressed tablet, embossed with "TRIANAL" on one side and with a "T" inside a triangle on the other, contains butalbital 50 mg, caffeine 40 mg, and ASA 330 mg. Nonmedicinal ingredients: cellulose, croscarmellose sodium, sodium lauryl sulfate, and stearic acid. This medication does not contain alcohol, gluten, lactose, sulfites, or tartrazine.
How should I use this medication?
The recommended adult dose of ASA - caffeine - butalbital is 2 capsules at once followed by 1 capsule every 3 to 4 hours if necessary. Do not take more than 6 tablets or capsules in one day.
Many things can affect the dose of a medication that a person needs, such as body weight, other medical conditions, and other medications. If your doctor has recommended a dose different from the ones listed here, do not change the way that you are taking the medication without consulting your doctor.
It is very important to use this medication exactly as prescribed by your doctor. This medication has the potential for becoming habit-forming if taken for long periods of time. It should be avoided in situations where pain medication is required on a daily basis. If you have been taking this medication regularly and the medication is stopped suddenly, you may experience withdrawal symptoms such as anxiety, sweating, trouble sleeping, shakiness, nausea, tremors, diarrhea, or hallucinations. It may be necessary to reduce the dose gradually to reduce the severity of withdrawal effects. Speak to your doctor for guidance on stopping this medication.
Store this medication at room temperature, protect it from light and moisture, and keep it out of the reach of children.
Do not dispose of medications in wastewater (e.g. down the sink or in the toilet) or in household garbage. Ask your pharmacist how to dispose of medications that are no longer needed or have expired.
Who should NOT take this medication?
Do not take this medication if you:
- are allergic to ASA, caffeine, butalbital, or any ingredients of the medication
- are pregnant, in labour or breast-feeding
- are overdosed on or intoxicated by alcohol, hypnotics, analgesics, or psychotropic medications
- have a history of blood clotting problems
- have had nasal polyps (growth in the nose), angioedema (swelling under the skin), or difficulty breathing as a result of taking ASA or other nonsteroidal anti-inflammatory drugs (NSAIDs)
- have porphyria (a condition of the liver)
- have respiratory depression or a predisposition towards it
- have stomach ulcers or duodenal ulcers
What side effects are possible with this medication?
Many medications can cause side effects. A side effect is an unwanted response to a medication when it is taken in normal doses. Side effects can be mild or severe, temporary or permanent.
The side effects listed below are not experienced by everyone who takes this medication. If you are concerned about side effects, discuss the risks and benefits of this medication with your doctor.
The following side effects have been reported by at least 1% of people taking this medication. Many of these side effects can be managed, and some may go away on their own over time.
Contact your doctor if you experience these side effects and they are severe or bothersome. Your pharmacist may be able to advise you on managing side effects.
- constipation
- dizziness or lightheadedness
- drowsiness
- heartburn or indigestion
- nausea, vomiting, or stomach pain
Although most of these side effects listed below don't happen very often, they could lead to serious problems if you do not check with your doctor or seek medical attention.
Check with your doctor as soon as possible if any of the following side effects occur:
- irritability
- mood swings
- signs of anemia (low red blood cells; e.g., dizziness, pale skin, unusual tiredness or weakness, shortness of breath)
- signs of bleeding (e.g., bloody nose, blood in urine, coughing blood, bleeding gums, cuts that don't stop bleeding)
- signs of liver problems (e.g., nausea, vomiting, diarrhea, loss of appetite, weight loss, yellowing of the skin or whites of the eyes, dark urine, pale stools)
- signs of Reye's syndrome (e.g., rash on the palms of hands and feet, high fever, weakness, confusion, severe vomiting)
- symptoms of overdose such as cold, clammy skin, abnormally slow or weak breathing, severe dizziness, confusion, slow heartbeat, or extreme uncontrollable flapping movements of the hands (especially in elderly patients)
- unusual excitement (mild)
Stop taking the medication and seek immediate medical attention if any of the following occur:
- bleeding or crusting sores on lips
- chest pain
- fever with or without chills
- red, thickened, or scaly skin
- signs of bleeding in the stomach (e.g., bloody, black, or tarry stools; spitting up of blood; vomiting blood or material that looks like coffee grounds)
- signs of a serious allergic reaction (e.g., difficulty breathing; coughing; shortness of breath; tightness in chest; skin rash; itching; hives; swelling of the eyelids, face, lips, or tongue)
Some people may experience side effects other than those listed. Check with your doctor if you notice any symptom that worries you while you are taking this medication.
Are there any other precautions or warnings for this medication?
Before you begin using a medication, be sure to inform your doctor of any medical conditions or allergies you may have, any medications you are taking, whether you are pregnant or breast-feeding, and any other significant facts about your health. These factors may affect how you should use this medication.
October 17, 2013
Health Canada has issued new restrictions concerning the use of Fiorinal, Pronal, ratio-Tecnal, and Trianal (ASA-caffeine-butalbital). To read the full Health Canada Advisory, visit Health Canada's web site at www.hc-sc.gc.ca.
Abdominal conditions: This medication may make the diagnosis of abdominal conditions more difficult or it may worsen these conditions. If you have any abdominal conditions such as inflammatory or obstructive bowel disease, acute cholecystitis, or pancreatitis, discuss with your doctor how this medication may affect your medical condition, how your medical condition may affect the dosing and effectiveness of this medication, and whether any special monitoring is needed.
Bleeding: This medication contains ASA (acetylsalicylic acid), which can increase the risk of bleeding or may prolong bleeding time after an injury. Talk to your doctor if you have any concerns. If you have blood-clotting problems, a history of bleeding tendencies or stomach ulcers, or are taking blood-thinning medication, discuss with your doctor how this medication may affect your medical condition, how your medical condition may affect the dosing and effectiveness of this medication, and whether any special monitoring is needed.
Dependence: Long-term use of this medication may be habit-forming and lead to physical dependence on the medication. This medication has the potential for being abused and should be avoided in treating chronic pain conditions that may lead to continuous daily use. If you have a history of past or current substance use problems, you may be at greater risk of developing abuse or addiction while taking this medication.
Drowsiness/reduced alertness: This medication may cause drowsiness. Do not drive, operate machinery, or perform other potentially hazardous tasks until you have determined how this medication affects you.
Head injury: People with head injuries or increased pressure in the head may have a higher risk of experiencing side effects (breathing problems) or worsening of their condition while taking this medication. These people should discuss with their doctor how this medication may affect their medical condition, how their medical condition may affect the dosing and effectiveness of this medication, and whether any special monitoring is needed.
Kidney function: Kidney disease or reduced kidney function may cause butalbital to build up in the body, causing side effects. Taking ASA for a long period of time may increase the risk of developing kidney disease. If you have kidney disease or reduced kidney function, discuss with your doctor how this medication may affect your medical condition, how your medical condition may affect the dosing and effectiveness of this medication, and whether any special monitoring is needed.
Liver function: If you have liver disease or decreased liver function, discuss with your doctor how this medication may affect your medical condition, how your medical condition may affect the dosing and effectiveness of this medication, and whether any special monitoring is needed.
Medical conditions: If you have any of the following conditions, discuss with your doctor how this medication may affect your medical condition, how your medical condition may affect the dosing and effectiveness of this medication, and whether any special monitoring is needed:
- Addison's disease
- enlarged prostate (benign prostatic hypertrophy)
- hypothyroidism
- narrowing of the urethra
- osteomalacia
- osteoporosis
Medication overuse headache: ASA - caffeine - butalbital may contribute to medication overuse headache (rebound headaches). Daily use of this medication is not recommended.
Reye's syndrome: ASA may be linked to Reye's syndrome (a rare disease affecting the brain and liver). It should be used with caution by children, teenagers, and young adults with influenza or chickenpox. Report any symptoms of Reye's syndrome, such as high fever, weakness, fast breathing, unresponsiveness and rash on the palms to a doctor as soon as possible.
Pregnancy: This medication should not be taken during the last 3 months of pregnancy, as ASA may cause longer labor and delivery or cause bleeding in either the baby or mother.
It is not known if ASA - caffeine - butalbital causes harm to the developing baby. During the first 6 months of pregnancy, this medication should not be used unless the benefits outweigh the risks. If you become pregnant while taking this medication, contact your doctor immediately.
Breast-feeding: This medication passes into breast milk. If you are a breast-feeding mother and are taking ASA - caffeine - butalbital, it may affect your baby. Talk to your doctor about whether you should continue breast-feeding.
Children: The safety and effectiveness of using this medication have not been established for children. ASA - caffeine - butalbital is not recommended for people less than 18 years of age.Seniors: People over the age of 65 are at an increased risk of experiencing side effects of this medication. A lower dose may be needed.
What other drugs could interact with this medication?
There may be an interaction between ASA - caffeine - butalbital and any of the following:
If you are taking any of these medications, speak with your doctor or pharmacist. Depending on your specific circumstances, your doctor may want you to:
- stop taking one of the medications,
- change one of the medications to another,
- change how you are taking one or both of the medications, or
- leave everything as is.
An interaction between two medications does not always mean that you must stop taking one of them. Speak to your doctor about how any drug interactions are being managed or should be managed.
Medications other than those listed above may interact with this medication. Tell your doctor or prescriber about all prescription, over-the-counter (non-prescription), and herbal medications you are taking. Also tell them about any supplements you take. Since caffeine, alcohol, the nicotine from cigarettes, or street drugs can affect the action of many medications, you should let your prescriber know if you use them.
All material copyright MediResource Inc. 1996 – 2019. Terms and conditions of use. The contents herein are for informational purposes only. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Source: www.medbroadcast.com/drug/getdrug/Trianal


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My Titanium Commander Ned built. This is a ten-shot, thirty-yard, Ransom rest group. Be envious.
Ned Christiansen
Ned is not one to stick to a single pattern. While he is known for his "Conamyds" he will undertake a task in a wide variety of styles, or even make one up if need-be. Conamyds are like checkering, but he made a special tool (and fixture, and process) to machine cones instead of pyramids.
The Conamyds Ned makes. This takes a special tool, planning, skill and patience.
The cones, left flat-topped (else they'd be far too sharp) provide a distinctive non-slip pattern. Nothing looks like Conamyds, and no one else does them.
Ned built a special gun for me, a 9mm Titanium Commander. Built on a Caspian Commander slide and titanium race-ready receiver, he went to town. On it, he put some of his hallmark touches.
He designed a new and improved grip safety, one that even those whose hands don't like the grip safety can get along with. He put his "Shield-Driver" sight on it. That design allows you to use the edge of something stout, like a holster, tactical shield or doorway, to work the slide. And he put his Conamyds on it.
Since the slide already had cocking serrations (I hadn't thought to have the slide done bare, and Conamyds for it too, silly me) he simply milled a flat on it and put lateral serrations as a non-glare touch.
Finally, he added a low-profile lanyard loop that is recessed in the mainspring housing. I've had a number of people look over and gush over the pistol, and some have not even noticed the lanyard loop.
Here I am, with the Ned 9mm. I'm two hits short of a passing score, shooting a rifle qualification course.
But Ned likes to stretch the boundaries. He did a real 1911 as a custom gun. The pistol originally left Colt in 1924. It arrived in 2009 with a finish mostly gone and some minor pitting. So Ned made it Real, not Retro. He tightened it up, put on hi-viz sights that would not have been considered outrageous in 1924, a low-profile lanyard loop, and polished it to the standard of 1924: perfect.
At the other extreme, he did a 9mm comp gun, a proof-of-concept project. The comp is the most effective he could devise. The tang was re-sculpted to get your hand higher than any other tang allowed. To accommodate the tang, he re-designed the thumb safety so it pivots at the front end, instead of the rear.
The result is a 9mm gun that cycles like lightning and has so little felt recoil it is like shooting a super-loud .22LR. And as the piece de resistance, he milled the top of the slide to accept an Optima 2000 red-dot sight. No iron sights at all.
And finally, he is the only one I've ever seen who could take an LAR Grizzly, in .45 Win Mag, and make it look good. Even made it look like a normal 1911, if you didn't have it in your hands to check the actual size.
Click here to get your copy of 1911: The First 100 Years.


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Graebener-Reika Sets Up Shop in PA
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Monday, April 1, 2013
A 12,000-sq.-ft. facility in Reading, PA, is the new home of the engineering, sales and service staff of Grabener-Reika, Inc., a manufacturer of a variety of fabricating equipment for tube, pipe, plate and sheet. The firm, a joint venture between German companies Graebener Machinintechnik and Reika, and Automatic Feed Co., Napoleon, OH, manufactures hydraulic, hydroforming and hot-stamping presses, pipe-bending and end-beveling machines, and much more.
See also: Automatic Feed Company
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Audison LRx 5.1k
4 Ohm 2x60 + 2x170 + 1x750 W
4 Ohm/4 Ohm/2 Ohm 2x50 + 2x160 + 1x1150 W
4 Ohm/2 Ohm/2 Ohm 2x50 + 2x250 + 1x1030 W
Used. 7/10 Cosmetic. A few dings and scratches. Missing the connectors for the sub vol, speak on and Rem in/out but you can use a spade terminal. The remote terminal is missing completely but I was able to use the speakon terminal to the remote from my hu to turn the amp on and never had an issue. I believe I have an extra set of side plates with some dings on them. The amp does include the low level Rca input module and I might have the high level module as well, I have to check. Amp has always been flawless function wise no issues.
525 Shipped Obo.
Dayton Omni-Mic V2
Condition of all items:
Used it maybe 3 times. Pretty much minty.
Total Price: :
200 Shipped.
Pictures: Not much to see. I think it's all flawless. I will get them if you really need.
Would trade for a Slime Green Charvel Pro Mod Guitar.
Not much feedback here but I am goodstuff from Diyma if you need references.


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University of Toronto Yiddish professor Anna Shternshis hopes a three-day conference on Soviet Jewry during the Holocaust will shed some light on a subject that, until recently, was virtually inaccessible.
The Moscow-born Shternshis – one of the organizers of the March 24-26 conference, to be held at U of T, titled "Jewish Life and Death in the Soviet Union during World War II" – explained that the Soviet Union never fully acknowledged Jewish suffering during the war.
"Twenty seven million Soviet people died during World War II, and they didn't feel that separating the Jewish experience was worth it," Shternshis said.
She added that 2.8 million Soviet Jews died in the Holocaust, but unlike Polish Jews, they weren't sent to concentration camps.
"Instead, they were killed where they lived, in their villages and towns. Many were shot, many were killed by neighbours, many were killed by the Einsatzgruppen [Nazi death squads]."
She said while there is an abundance of records about the fate of Polish Jews, because the Nazis were very meticulous in keeping records there, "in the Soviet Union, because so much of it was locally executed… they didn't have such records of what happened."
This is coupled with the fact that the role of local collaboration is a highly contested topic in Russia today. As for archival materials that do exist, until the collapse of the Soviet Union in 1991, they were virtually inaccessible.
"In the '40s, Soviet Jewish writers and journalists were trying to put together a book about the testimonies from locals and Jews who survived called the Black Book of Soviet Jewry… What was allowed to be published was very selected parts of the testimony," Shternshis said.
"There were government documents, special commissions that were sent to the villages and towns in the Ukraine and Belarus, that documented exactly what happened in 1943 and 1944. The results of those commissions were also not made public."
She said that the conference will give the public an opportunity to hear from a number of Russian scholars who have since had access to these "secret documents and will talk about what the Soviet Union knew about the Holocaust, what they chose to share with the general public and what they chose to keep secret."
Co-sponsored by U of T's Centre for Jewish Studies, the conference will also present academics from Germany, the Netherlands, Israel, United States and Canada.
The keynote speaker, author, professor and co-founder of the Russian Research and Educational Holocaust Centre Ilya Altman, who will give a lecture titled, "The Holocaust in the Soviet Union: Unknown Pages," was the first person in 1989 in the Soviet Union to speak publicly about the Holocaust from an academic perspective.
"That took a lot of bravery for him to do that, and even now, the discussion of the Holocaust in the [former] Soviet Union, is a very controversial issue," Shternshis said.
In addition to lectures, there will also be a screening of Russian filmmaker Mikhail Kalik's Goodbye, Boys!, which will be held March 24 at U of T.
The film, produced in 1964, follows three teenage boys, one of whom is openly Jewish, in the late 1930s.
"In the movie we see images of people wearing striped robes and behind the barbed wire. That was the first time the subject of the Holocaust was brought up in Soviet cinema," Shternshis said.
Because of the references to the Holocaust, the film had a limited release and was rarely shown until the early 1990s. This screening is a Canadian premiere.
A photo exhibit from the Blavatnik Archive Foundation in New York called "Lives of the Great Patriotic War: The Untold Stories of Soviet Jewish Soldiers in the Red Army during World War II," will conclude the conference, but will continue from March 27 to April 4 at Congregation Darchei Noam.
Through wartime memoirs, photographs, and interviews with Red Army veterans – 82 of whom are Russian-Canadians – the exhibit presents the story of the 500,000 Jewish soldiers who fought in the war.
Following the conference, on April 1 at Darchei Noam, Shternshis will take part in a panel discussion titled "Defending Communism or Saving Global Jewry: Legacy of Soviet Jewish Veterans of World War II," which will examine the place of Soviet Jewish veterans, many of whom live in Toronto, in the Canadian Jewish community.
She suspects the panel discussion might "get a little controversial, because it might get away from the historical significance and go into the turbulent waters of modern Jewish politics."
Among the panelists will be Darchei Noam Rabbi Tina Grimberg, World War II veteran Alex Levin and UJA Federation of Greater Toronto president Ted Sokolsky.
For more details on the conference, visit cjs.utoronto.ca/jewishlifeanddeath


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The Kansas City Federal Reserve just issued a paper on the Nebraska economy and I found a couple of the pages in the paper interesting. First, to equal a 1980s income shock, current farm revenue would need to drop by 21.4% and the value of total farm production would need to decrease by 15.7%.
Now 21.7% may not sound that high, but lets assume you are a farmer who raises corn that yields 175 bushels per acre and expects around $6 per bushel. Your cash rent is $275 and other total expenses are another $700 per acre. Your gross income is $1,050 and cash expenses are $975. You are netting about $75 per acre.
Now if your gross farm income was to decrease by 21.7%, it would fall to about $822 per acre of gross income and if all other expenses remained the same, then you now have a net loss of $153 per acre.
The paper also estimated that crop prices would need to drop to the following prices:
- Corn - $3.49 per bushel
- Wheat - $3.96 per bushel
- Soybeans - $9.00 per bushel
One more slide showed the debt-to-asset ratio for 1979 to 2010. The perception is that most farmers in 1979 were more highly leveraged than now. For Kansas farmers, the percentage of farmers with a debt to asset ratio greater than 40% was 19.4% in 1979, but for 2010 it is 6 points higher at 25.6%. The debt-to-asset ratio of farmers with levels greater than 70% is almost 6% now versus less than 2% in 1979.
Since Kansas has a higher concentration of livestock producers than many other corn belt states, it is my guess that this tilts the analysis a bit, but there are many farmers with high levels of leverage that may not survive a "1980s" income shock.
How does your operation stack up?


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- Premier League
Arsenal told to pay €50 million for Cavani
Arsenal boss Arsene Wenger will have to pay close to €50 million to sign Napoli striker Edinson Cavani, according to ESPN sources.
Wenger is linked with a £30 million bid for one of the world's top goalscorers as Arsenal dropped 11 points off the pace in the Premier League title race following a 3-3 draw at home against Fulham on Saturday.
But such an offer would fall well short of the valuation the Italian club have put on their striker. Arsenal fans have longed for the day when the club pays big money in a bid to end the eight-year wait for a trophy, something that Wenger has been loath to do.
Cavani was watched by Arsenal scouts as he scored all four goals as Napoli came from behind to beat Dnipro Dnipropetrovsk 4-2 in the Europa League on Thursday, his sixth Napoli hat-trick, but he is also coveted by several leading clubs in Europe - leading Napoli to take a tough stance.
Cavani signed a new five-year contract last May underlining his desire to stay unless one of the big clubs come forward with the appropriate transfer fee and salary package.
And even if Arsenal wanted to pay the extortionate asking price to Napoli, the player's wages would smash the current salary structure at the Emirates.
Roberto Mancini is another Premier League boss who is keen on Cavani, but Manchester City would have to oversee the departure of Mario Balotelli first.


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Country Engagement Calendar: This lovely engagement calendar for 2013 brings 18 marvelous country images to life throughout its pages. The six language calendar grid includes phases of the moon for handy reference and you'll also find other convenient information such as international hotel listings, trade information and a multi-language business dictionary between the covers. Along with a plastic cover and spiral binding the calendar grid begins with Monday. UPC: 820956059231 EAN: 9783832757885


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Watch Liam Neeson make his big holographic debut, as the new narrator for the The War of the Worlds musical, replacing the voice of Richard Burton. The show, based on the HG Wells classic, is getting a total technological overhaul — including a 100-foot wide CG animation wall, a hologram of Lian Neeson playing the role of journalist George Herbert (who will also be able to interact with the audience) and a Martian fighting machine that blasts fireballs at the audience. Watch the Liam Neeson hologram in action now!
Tickets go on sale next week at The War of the Worlds Musical site.
[Via The Guardian]


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If you want a classic GT350 Mustang from the 1960s, you can wait for one to emerge from trash-filled sheds — or you can pay Oklahoma's Classic Recreations to build a like-new Shelby GT350 out of a '65 Mustang for $119,000.
Starting with a donor car, the company installs a 525-hp 427 motor, Shelby parts, a fully restored body and the blessing of Shelby American Worldwide Registry to stage its historical re-enactment of the originals. For a little extra dough, there's a buffet of brony-car engine upgrades topping out with a twin-turbo version good for 1,000 hp.