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|By Cloud News Desk
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|October 28, 2008 07:45 PM EDT
"Windows Azure is not software that companies will run on their own servers," writes Microsoft CEO Steve Ballmer in an executive memo circulated today to Microsoft's partners and customers. Ballmer continues: "It's something new: a service that runs in Microsoft's growing network of datacenters and provides the platform that helps companies respond to the realities of today's business environment, and tomorrow's ... enabling organizations and Microsoft partners to create their own cloud infrastructure." SYS-CON's Cloud Computing Journal brings you here the Ballmer memo in full:
"From: "Steve Ballmer" <[email protected]>
To: [redacted]
Subject: A Platform for the Next Technology Revolution
Date: Tue, 28 Oct 2008 14:38:36 -0700
During the past decade, a dramatic transformation in the world of information technology has been taking shape. It's a transformation that will change the way we experience the world and share our experiences with others. It's a transformation in which the barriers between technologies will fall away so we can connect to people and information no matter where we are. It's a transformation where new innovations will shorten the path from inspiration to accomplishment.
Many of the components of this transformation are already in place. Some have received a great deal of attention. "Cloud computing" that connects people to vast amounts of storage and computing power in massive datacenters is one example. Social networking sites that have changed the way people connect with family and friends is another.
Other components are so much a part of the inevitable march of progress that we take them for granted as soon as we start to use them: cell phones that double as digital cameras, large flat-screen PC monitors and HD TV screens, and hands-free digital car entertainment and navigation systems, to name just a few.
What's missing is the ability to connect these components in a seamless continuum of information, communication, and computing that isn't bounded by device or location. Today, some things that our intuition says should be simple still remain difficult, if not impossible. Why can't we easily access the documents we create at work on our home PCs? Why isn't all of the information that customers share with us available instantly in a single application? Why can't we create calendars that automatically merge our schedules at work and home?
This week at the Professional Developers Conference (PDC) in Los Angeles, we shared news with software developers about a new set of platform technologies that will help transcend these limits. Because you are a subscriber to Executive Emails from Microsoft, I wanted to share my thoughts about the impact that these technologies will have as developers begin to use them to create a new generation of experiences that extend uninterrupted from the desktop to the mobile phone, media player, car, and beyond-to places where we never thought information and communications would be available to us.
A New Platform for Cloud Computing
At PDC, we announced the availability of an early preview release of a new technology called Windows Azure. Windows Azure will enable developers to build applications that extend from the cloud to the enterprise datacenter and span the PC, the Web, and the mobile phone. For the first time, we shared pre-beta code for Windows 7 and for Windows Server 2008 R2. Windows 7, which is the next version of the Windows desktop operating system, will take advantage of software and hardware advances to help eliminate the boundaries between information, people, and devices.
We also previewed Office Web applications, which are light-weight versions of Word, Excel, PowerPoint, and OneNote that are designed to be accessed through a browser. Office Web applications will be part of the next version of Office and will enable people to view, edit, and share information and collaborate on documents on the desktop, the phone, and in a Web browser in a way that is consistent and familiar.
Windows Azure is part of the Azure Services Platform, a comprehensive set of storage, computing, and networking infrastructure services that reside in Microsoft's network of datacenters. Using the Azure Services Platform, developers will be able to build applications that run in the cloud and extend existing applications to take advantage of cloud-based capabilities. The Azure Services Platform provides the foundation for business and consumer applications that deliver a consistent way for people to store and share information easily and securely in the cloud, and access it on any device from any location.
Windows Azure is not software that companies will run on their own servers. It's something new: a service that runs in Microsoft's growing network of datacenters and provides the platform that helps companies respond to the realities of today's business environment, and tomorrow's. Windows Azure technologies are already finding their way into products such as Windows Server 2008 and System Center Virtual Machine Manager, enabling organizations and Microsoft partners to create their own cloud infrastructure.
Windows Azure will enable organizations to respond to realities such as the need to use the Web to provide customers with comprehensive information and to interact with an audience that has the potential to expand exponentially overnight; to integrate operations with partners-and sometimes even competitors-to meet customer needs; to add new capabilities quickly to respond to new opportunities; and to enable employees to work efficiently and effectively no matter where they are. These realities apply not just to businesses, but to organizations of all kinds: schools, governments, community groups, and more.
Traditional approaches to building technology infrastructure and delivering computing capabilities make it difficult and expensive to adjust to these realities. You need systems with enough capacity to meet the highest possible demand-capacity that includes servers and buildings to house them, the power to run them, and the people to manage them. You have to spread that capacity across locations so there's a backup if one part fails. You have to solve issues like access for different types of users and compliance with tax regulations in all countries where your customers reside.
Designed specifically to meet the global scale that today's organizations require, the Azure Services Platform will provide fundamentally new ways to deploy services and capabilities. It gives businesses the option to take advantage of the capacity available in the cloud as it is needed, reducing the need to make large upfront investments in infrastructure simply to be ready when demand spikes. It will enable developers to create applications that run in the cloud and provide the features, information, and interactivity that employees, partners, and customers expect-no matter how many of them there are, where they are in the world, or what device they have at hand.
Software Plus Services and the Power of Choice
The Azure Services Platform reflects our belief that choice is critical for developers, companies, and consumers. It is also based on our belief that the key to delivering value today and in the future lies in combining the best aspects of software running on PCs, servers, and devices with the best aspects of services running on the Web-an approach we call "software plus services."
Our software plus services approach lets people take full advantage of the incredible power of today's devices. While there are undeniable benefits to being able to tap into the wealth of information and services that can be accessed over the Web through a browser, the interactive experiences that people expect on their PC, mobile phone, and media player depend on sophisticated software running on powerful processors.
The richness of these experiences will only increase as multicore processors expand the computing capabilities of our devices and new programming languages open the door to a new generation of applications that let us use more natural ways to interact with digital technology such as voice, touch, and gestures.
Software plus services also recognizes that for most companies, the ideal way to build IT infrastructure is to find the right balance of applications that are run and managed within the organization and applications that are run and managed in the cloud.
This balance varies by company. A financial services company may choose to maintain customer records within its own datacenter to provide the extra layers of protection that it feels are needed to safeguard the privacy of personal information. It may outsource IT systems that provide basic capabilities such as email.
This balance will change over time within an organization, as well. A company may run its own online transaction system most of the year, but outsource for added capacity to meet extra demand during the holiday season. With software plus services, an organization can move applications back and forth between its own servers and the cloud quickly and smoothly.
Today, companies around the world are implementing Microsoft technologies to take advantage of the best combination of on-premise software and cloud-based services. Using Microsoft Online Services, businesses including Coca-Cola Enterprises, Blockbuster, and Energizer access and manage Microsoft Exchange, SharePoint, Office Communications Server, and Live Meeting over the Web through a single, secure infrastructure. In addition, 1 million people rely on Office Live Workspace for sharing and collaborating with friends, family, and colleagues.
Expanding the Definition of Personal Computing
Ultimately, the reason to create a cloud services platform is to continue to enhance the value that computing delivers, whether it's by improving productivity, making it easier to communicate with colleagues, or simplifying the way we access information and respond to changing business conditions.
In the world of software plus services and cloud computing, this means extending the definition of personal computing beyond the PC to include the Web and an ever-growing array of devices. Our goal is to make the combination of PCs, mobile devices, and the Web something that is significantly than more the sum of its parts.
The starting point is to recognize the unique value of each part. The value of the PC lies in its computing power, its storage capacity, and its ability to help us be more productive and create and consume rich and complex documents and content.
For the Web, it's the ability to bring together people, information, and services so we can connect, communicate, share, and transact with anyone, anywhere, at any time.
With the mobile phone and other devices, it's the ability to take action spontaneously-to make a call, take a picture, or send a text message in the flow of our activities.
Through Live Mesh-a service from Microsoft that we announced earlier this year and about which we shared new information week-we're beginning to bridge the PC, phone, and Web and create this next generation of connected experiences. Built on the Azure Services Platform, Live Mesh enables you to use programs and information stored on your work computer from your home PC, and vice versa. With Live Mesh, you can share folders and ensure that the information is automatically synchronized across your devices.
Live Mesh hints at how our lives will be transformed as the barriers between devices disappear and the option to connect instantly to people, devices, programs, and information becomes a reality.
We're not quite there yet. Today, the Azure Services Platform is available only as a limited technology preview release. But as developers begin to combine the capabilities of this new platform with the amazing ongoing hardware and software innovations that we are seeing from companies across the industry, it will bring us significantly closer to the time when information, communication, and computing flows along with us seamlessly as we move through our day-to-day activities.
You can learn more about these technologies and the progress we are making by visiting the Microsoft Software + Services Web site.
I look forward to sharing more information with you about these new technologies in the near future.
Steve Ballmer"
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Let's be honest — you didn't get into marketing because you loved high school algebra class. But it turns out your teacher was right. You do need math later in life. But stop fretting, Digital Third Coast has you covered. Feel free to crib our notes below. Just make sure Mrs. Wallace isn't looking.
This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there's a lot here.
Something still not adding up? Pass us a note.
The Basics
Need a refresher on Marketing 101? Here's a primer on the basics to get you through that report.
- Average Sales from New Customers
- Break Even Analysis
- Churn Rate
- Conversion Value
- Cost per Acquisition
- Customer Retention
- Impression Share
- Lead Close Rate
- Customer Lifetime Value
- Margin
- Market Penetration
- Market Share
- Marketing Expense to Revenue
- Net Promoter Score (NPS)
- Percent Change
- Price Premium Percentage
- Profit
- Return on Ad Spend (ROAS)
- Return on Customer
- Return on Investment (ROI)
- Sales from New Customers
- Sales from New Products
- Sales Price Increase
- Share of Voice
- Wallet Share Percentage
Average Sales from New Customers
Total Sales ($) from New Customers / # New Customers
Great, you've landed new customers. But what is their average value? If the goal of your campaign is to get new customers then this metric is for you. Knowing where your money is coming in from can help you tailor your efforts in order to maximize it.
Break-Even Analysis
x = Fixed Cost / (Price per Unit – Variable Cost per Unit)
Pedal to the metal doesn't always produce the biggest profit. With this analysis, you'll know the relationship between cost, revenue and profit at different levels of production. Knowing this amount is an integral part of making a profit in your business. You want to make sure you're not selling your products for too little or you'll end up losing money on each sale. Knowing the least amount you have to charge to break even can give you leverage on promotions.
Churn Rate
Customers Lost / Total Customers
Customers come and go. But are you losing customers too quickly? The churn rate tells you how quickly your customers are leaving. Knowing how many people are leaving is just as important as how many new customers are making purchases every month. If your churn rate is high, then your business needs to take a look at why they're leaving or else you may not be profitable for long.
Conversion Value
Value / Conversions
Average value or dollar amount made from each conversion. This is an important metric especially if you have many different conversions. If not every conversion is equal, then balancing the conversion values to make sure you know where your revenue is coming in from is a key to success.
Cost per Acquisition
Cost / Conversions
Look at all these new customers! Congrats, your marketing is working. Or is it? Do you know the cost of each acquisition cost? Know the amount of effort (money) you're spending on every new customer. This metric is a good indicator of how your campaigns are doing. The more conversions, the lower your cost will be. Knowing this average can give you an idea how profitable the campaign is.
Customer Retention
Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of the relationship. It is usually cheaper to keep existing customers than it is to go out and get new ones, so keeping this metric very high can be easier on your bottom line.
Impression Share
% Impressions Compared To Max Available Placements
That new copy and sharp design is a can't miss. But are your customers seeing it? Know the impression share, which shows the number of impressions compared to the total amount of ads shown for that keyword.
Lead Close Rate
New Customers / Leads
Stockpiling leads isn't the best strategy. You need qualified leads who convert to actually earn revenue. With this calculation, you'll know the rate at which leads convert to customers.
Customer Lifetime Value
Gross Contribution * (Retention Rate / (1 + Discount Rate – Retention Rate))
Prediction of the net profit attributed to the entire relationship with a customer. This is an easy way you can plan how much money you'll have coming in from different clients. Having a prediction of how much money you can expect from them can help you plan future expenses and whether or not you need to expand in certain areas.
Unit Cost / Revenue per Unit
The cost of your product doesn't tell you how much profit you've made. You'll need to know the cost of production versus the revenue from every unit. You'll also want to consider the fixed and variable costs of your operation for a more accurate analysis.
Market Penetration
# Customers Who Purchased a Product / Total # Prospects
How far is your marketing message reaching? This formula tells you how many customers you are reaching. In other words, you'll learn how many have customers purchased your products compared to everyone buying products in your market.
Market Share
Sales in Units / Total Market Sales in Units
You have competitors. It's more than nice to know how much of the shared market you control. This is helpful to show how successful your sales efforts are compared to your competitors. If this calculation is 1, well, congrats. You're a monopoly.
Marketing Expense to Revenue
Total $ Marketing Cost / $ Revenue Generated
Whether it's quarter to quarter or at year's end, you'll need to justify your marketing budget to revenue. Here, you're calculating salaries, consultant costs, ad spend, designer support and so forth against revenue generated. This provides a larger picture than ROI.
Net Promoter Score (NPS)
% of Promoters – % of Detractors
Happy customers mean happy businesses. The Net Promoter Score, typically scored via survey, is a customer satisfaction metric. Obviously, you want this to be higher than lower, as having high customer satisfaction is bound to lead to more sales and more word of mouth advertising.
Percent Change
New Number – Original / Original Number * 100
Original Number – New Number / Original Number * 100
Ahh, the bane of every marketer. So logical and seemingly so simple. But why do we always turn to that free online calculator? Make a resolution to finally learn the formula!
Price Premium Percentage
Average Retail Price of Product / Average Retail Price of All Comparable Products
Do you know how your product price compares to comparable products? If not, you should.
Revenue – Cost / Revenue * 100
Without profit, you have a (costly) hobby. Profit is simply the amount of money your sales bring compared to the amount of costs and expenses.
Return on Ad Spend (ROAS)
Revenue from Ads / Cost of Ads
When it's time to justify your ad spend, you'll need to calculate the return.
Return on Customer
Current Cash Flow from Customer + Change in CLTV / CLTV at Beginning of Period
This metric matters because it can show you how customer relationships are evolving, are they ordering more or less than usual, etc.
Return on investment (ROI)
Net Profit / Total Investment * 100
It's the gold standard, the first chapter and the lead single for a reason. Return on Investment boils down your net profit and your total investment. It's a quick snapshot of the profitability of your efforts.
Sales from New Customers
Total Sales $ – Sales $ from Existing Customers
Are your new marketing efforts paying dividends? Find out with this calculation that shows the number of sales from new customers. It never hurts to know where your revenue is coming from.
Sales from New Products
Total Sales $ – Sales $ from Existing Products
The product team is pretty proud of the latest launch. But what's the impact? Be sure to calculate the sales directly tied to the new products
Sales Price Increase
Units Sold * (Avg. Price Now – Avg. Price Previous)
Did you recently change your pricing? Calculate the amount you're bringing in at the new price point.
Share of Voice
People Talking About Your Brand / People Talking in Your Industry
The internet is cacophonous. Be sure your brand is cutting through the white noise. Think of this metric as a buzz market share.
Wallet Share Percentage
Sales to Customer in a Category / Total Spending by Customer in that Category
Your customers aren't devout. Often they're customers of your competitors, too. This calculation tells you how much a customer is spending on your products compared to all the spending he or she is doing in the same market.
You should be paying per click, not paying for your math mistakes. Get up to speed today with these essential PPC terms and equations.
- Ad Rank
- Average Cost per View
- Average CPM
- Bid Adjustments
- Cost Per Click (CPC)
- Click Through Rate
- Clicks Before Keyword Is Unprofitable w/0 Conversions
- Conversions Per Impressions
- Conversion Rate
- Daily Budget
- Probability of Being a Profitable KW
- Quality Score
- Revenue per Click (RPC)
Ad Rank
CPC Bid * Quality Score
This is the combination of Quality Score, your bid and ad extensions. It determines where you show up in the search results. It is an important metric if you're putting ads on YouTube or getting people to interact with your videos, so you can know how much you're spending on average per view.
Average Cost per Impression (CPM)
Average Cost / 1000 Impressions
How much are you spending to reach 1,000 impressions? In digital marketing, CPM is commonly used on in display advertising. The most common use being when impressions and awareness is the end goal, rather than CPC, which is typically preferred in direct response marketing.
Average Cost per View
Average Cost / View
Related to impressions, this ratio details the average cost per view. It is an important metric if you're putting ads on YouTube or getting people to interact with your videos so that you can know how much you're spending on average per view.
Bid Adjustments
Max Bid +/- x%
In a competitive space? Of course you are. This equation changes the bid based on different qualifiers and multiplies the maximum bid by a certain percentage to get the new maximum bid. Bid adjustments allow you manage your bids more precisely based on your data. If you have strong evidence that mobile users in Arkansas on Thursdays at 6:30 am are your best customers, you can ensure your bid is more competitive by increasing your mobile bid, your time of day bid, your day of week bid and your location bid. These bid increases stack, and you're just as easily able to adjust the other direction and bid fractionally less.
Clicks Before Keyword Is Unprofitable w/0 Conversions
Clicks = log(P) / log(1 – cRate)
Take the guessing out of your strategy. This reveals how many clicks without a conversion and shows you if a keyword will never be profitable. This is a great tool to see if you should keep faith with a keyword or move on and pause it. You want to be careful not to give up on a keyword too early, but you don't want to keep it in your profile if it's just a money sink either.
Click Through Rate
Clicks / Impressions
You think your ad looks and sounds good. But are people actually clicking? This measures the percentage of people that see an ad and actually click it. This is an important metric that can show how successful your ad is compared to other ads. It also shows how relevant a user thinks your ad is.
Conversions per Impression
Conversions / Impressions
Know the effectiveness of your ad or landing page. This ratio compares conversions based on the number of impressions. Expert Brad Geddis has a wonderful, in-depth post on this metric. Give it a read but be sure to come back!
Conversion Rate
Conversions / Clicks
Clicks don't guarantee success. Conversions are the lifeblood of leads and sales. Be sure to measure the ratio of conversions based on the number of clicks. This is a key metric that shows how your clicks are converting. It could be sales or leads or a video completion, but it proves that users are engaging with your site in a way that you have defined at the beginning of your marketing campaign.
Cost Per Click (CPC)
Cost / Clicks
An industry standard, this shows the average ad spend based on the number of clicks received. Since you do not pay the same amount for each click for each keyword, this can give you a pretty good idea of how much you're paying on average for each click.
Daily Budget
Monthly Budget / (# days in the month)
A simple but useful number, this breaks down your daily budget based on your monthly budget. This helps you stay on track with pacing in an account. If you get ahead or behind, you can calculate this and adjust what you're spending to hit your goals.
Probability of Being a Profitable KeyWord
P = (1 – cRate) ^ clicks
Don't prop up a losing bet. This formula helps determine if your keyword is profitable. This is a great tool to see if you should keep faith with a keyword or move on and pause it. You want to be careful not to give up on a keyword too early, but you don't want to keep it in your profile if it's just a money sink either.
Quality Score
1 + Landing Page Experience weight + Ad Relevance weight + CTR weight
The Quality Score is Google's algorithm that impacts how much an advertiser pays for a click. If your Quality Score is higher, you receive a discount on your CPC and can even show at a higher ad position with a lower bid. If your quality score is poor, your CPC and ad costs will be higher.
Revenue per Click (RPC)
Revenue / Clicks
Clicks are great but clicks that bring revenue are better. This metric shows the conversion value per click. At the end of the day, businesses exist to make money, and we advertise to create revenue. For lead-based businesses, where lead quality comes into play and the actual business outcome is often further removed from the click, RPC can help you make better decisions on what is actually moving the dial for your business.
Google Analytics
Let's take your marketing skills to the next level with this helpful explanation of marketing terms and formulas for Google Analytics.
- % New Sessions
- Average Time On Page
- Average Page Load Time
- Average Search Depth
- Average Search Duration
- Average Session Duration
- Average Search Result Views
- Bounce Rate
- Buy to Detail Rate
- Cart Abandon Rate
- Cart to Detail Rate
- Exit Rate
- Items per Purchase
- Goal value per Session
- Pageviews per Session
- Percent Sessions with Search
- Revenue
- Revenue per Item
- Rvenue per Transaction
- Revenue per User
- Search Exit Rate
- Search Goal Conversion Rate All
- Sessions per User
- Transactions per Session
- Transaction Revenue per Session
% New Sessions
# New Sessions / # Total Sessions
It's a good metric to see how new customer growth is going. You want to have new customers, especially if you are running ads. You don't want just the same customers coming back.
Average Session Duration
Are your users getting to your site but then jumping ship? This number from Google Analytics shows the amount of time a user spends on your site during a session.
Average Time On Page
Total Time Spent by All Visitors / Total # Visits
Do you know if your landing page is effective? This important average is calculated by taking the total time by all visitors divided by the total number of visits. For example, if you have 180 minutes of time spent on your site in a day, and you had 40 visits, then the average time on site would be 4 and a half minutes. But remember, a meaningful action (a conversion or moving further down the funnel) is more important than time on a page. If the average time is low, don't automatically condemn the page. The time on page starts counting after you leave the entry/landing page.
Average Search Result Views
Search Result Views / Total Unique Searches
Is your on-site search tool effective? A bad user experience can negatively affect your brand and sales. This metric is essential when looking at site engagement.
Average Search Depth
Search Depth / Total Unique Searches
This is another important metric when you are looking at site engagement. This metric shows the average number of pages viewed after performing a search.
Average Search Duration
This metric details the amount of time a user spends on your site during a session. Its a good measure of engagement on a site. The more time they spend on site the better chances of a conversion.
Average Page Load Time
Page Load Time / Page Load Sample * .001
Don't let web frustrations interfere with your bottom line. This metric is important because you want your site to load quickly. If you have slow load times, then your visitors may move on to another site.
Bounce Rate
Visitors Leaving After 1 Page / Total Visitors
The bounce rate can show how certain pages work. It calculates the percentage of visitors that leave (bounce) after only seeing one page on your site. The lower the better. If the bounce rate is high, its content might not match up with the search terms people used to land there.
Buy To Detail Rate
# Products Purchased / Total Product Detail Views for That Product
We've all done it. We've stalked a site debating whether to purchase. With this metric, the business can get a sense of how many times people are looking on a product page before making a purchase.
Cart Abandon Rate
1 – (# People Who Begin Checkout / # People Who Added to Cart)
This details the average number of people who begin the checkout process then quit at some point. If this percentage gets too high, you might want to take a look at your cart and checkout process. People might get bogged down and decide it's not worth the effort.
Cart To Detail Rate
# Products Added To Cart / Total Product Detail Views
This is another important e-commerce metric that gives you insight into what the potential customer is doing. It shows the number of products added per number of product-detail views.
Exit Rate
Amount Users Leaving Site From This Page / Total # Users Visiting This Page
The Exit Rate shows how many users leave your site from a given page. This is an indicator that something might be wrong with a page because it is creating conversions.
Items Per Purchase
# Items / # Purchases
Knowing the average number of items purchased each time a sale is made can help you tailor certain promotions in order to optimize the number of items made per purchase.
Goal Value Per Session
Goal Value / # Sessions
Goal Value Per Session shows the average amount of value each session gets on your site. This is configured by giving certain conversions different values. It can be a misleading stat, but you can see approximately what every session is worth on your site.
Pageviews Per Session
Amount of Page Views / 1 Session
This is the ratio of total pageviews divided by the total number of sessions. It is a good metric to see how engaged a person is with your site. Generally, the higher this is the better.
Percent Sessions With Search
# Sessions with Search / # Sessions
This formula is the number of sessions with a search divided by the total number of sessions. For example, if you had 50 sessions with a search and 200 searches, your percentage will be 25%. Knowing the health of your site search is always important.
Amount Sold * Price
Making money is an important thing to keep track of. Revenue is the first piece of the puzzle. But remember revenue doesn't account for expenses.
Revenue Per Item
Revenue / # Items
The formula for this is Revenue divided by the total number of items bought. So if you made $75 dollars on an order, and sold 3 items, the average per item would be $25 dollars.
Revenue Per Transaction
Revenue / # Transactions
This is an interesting metric and it can help you plan some promotions to help encourage people to spend more to reach a new plateau.
Revenue Per User
Revenue / # Users
This can show you if you have a lot of users that spend a small amount or a few users that spend a lot.
Search Exit Rate
# of Users Leaving Site After a Search / Total # Users Making a Search
The formula for this is the total number of users that leave the site after performing a search divided by the total number of users that make a search on your site. So if you had 10 people leave after making a search and 200 people performing a search you would have a 5% search exit rate.
Search Goal Conversion Rate All
Goal Completions / Total Unique Searches
In order to calculate this, you take the number of goal completions after a search divided by the total number of unique searches.
Sessions Per User
# Sessions / # Users
To find sessions per user, you take the total number of sessions divided by the total number of users. For example, if you have 15,000 sessions on your site and 240 users, your sessions per user is 62.5. The higher this is, the more users are returning to your site. The more they stick around the better chances that they convert and buy something from you.
Transactions Per Session
# Transactions / # Sessions
The formula for transactions per session is the total number of transactions divided by the total number of sessions.
Transaction Revenue Per Session
Revenue from Transactions / # Sessions
To find revenue per session, you take the total revenue from transactions and divide it by the total number of sessions.
Social Media
Got friends? Great. Know math? You'd better.
Customer Engagement
# Suggestions / # Complaints
All over social media customers and brands are engaging more and more. Know the ratio of suggestions to complaints. This is an interesting ratio of positive comments to negative comments about your product or service. Customer engagement is good on both sides, as long as you take negative comments into consideration and learn from them.
Engagement Rate
Engaged Users / Reached Users * 100
The more engaged users are, the more likely they can and will spread your posts and amplify your voice and reach.
Negative Feedback Rate
Hidden/Unlike/Reporting as Spam / Reached Users
Negative feedback rates help you understand the number of people who are opting out of your social content on Facebook. You can use this rate to determine which content and social posts are driving the results you want to see and which posts are negatively affecting your social media reach.
Testing and Probability
Your marketing strategy should be heavy on testing and adjustments. It should also be data driven. If you're a data scientist, feel free to move on. But if not, take a look at the topics below and learn the basics.
- Algorithm Process
- Correlation (R Value)
- Modeling
- Standard Deviation
- Standard Error
- T-Tests
- Weighted Average/Normalized Values
- Z-Score
Algorithm Process
Usually used in a script or code, you can write a set of rules that will be executed in order to simplify and automate a task. An algorithm can take a lot of work off your hands. If you are doing the same things over and over, a script can be used so that you can focus on more important efforts.
Correlation (R Value)
Correlation: Use this technique to help you fit your data to a line or curve, which can help you forecast. If you can get a good idea on what will happen in the future, you can plan and expand growth even more. It is important to use the right type of line in order to get best results.
This is a series of formulas that can reproduce and predict an event. Machine learning makes these formulas even more powerful by learning from past events. The idea of this technique is to be able to predict what will happen in the future so you can plan.
Standard Deviation
Square Root(Average of Squared Differences from the Mean)
This is used in the standard error. It is used a lot for testing purposes to help calculate whether a result is significant.
Standard Error
Standard Dev. / Sqr(Number of Observations)
It is frequently used for testing purposes to help calculate whether a result is significant.
t = (mean1 – mean2) / Sqr(stddev1^2/#values1 + stddev2^2/#values2)
This is a tool you can use to see if two results are the same or different.
Weighted Average/Normalized Values
example: QS * Impressions
Statistics can easily lie. For example, if you're reaching 90% of market A and 10% of market B, you might think that you're reaching 50% of the total marketing ((90%+10%)/2). But if there is a disparity of population of the two markets, say 50k in Market A and 10k in Market B, then you're actually reaching 76.6% of total people – a much better outlook! Weighted averages give a cleaner view of how each data segment.

subset: commoncrawl


text:
Here is a weird scenario which my client faced where the SQL services failed to start. Tried to start it from SQL server configuration manager and services but the request timed out. Later tried using the command prompt (admin privilege) by entering the executable path and here is the exception that was thrown,
Tried to check the error logs, but there were no logs generated and the application and system event logs were also not that evident. Thus tried to trace the DLLs being called during the SQL startup and thus used the Dependency Walker tool which is available for public download at www.dependencywalker.com.
Downloaded the tool, launched the application 'Depends.exe' and selected 'start profiling' option from the standard tool bar. The below dialogue box appears and the fields are provided with the values as shown and click on OK.
Post which we re-produced the issue and the trace was captured with the error as shown :
LoadLibraryW("D:\Program Files\Microsoft SQL Server\MSSQL10_50.MSSQLSERVER\MSSQL\Binn\SQLBOOT.DLL") called from "SQLSERVR.EXE" at address 0x000000000151CDE4.
LoadLibraryW("D:\Program Files\Microsoft SQL Server\MSSQL10_50.MSSQLSERVER\MSSQL\Binn\SQLBOOT.DLL") returned NULL. Error: The specified module could not be found (126).
LoadLibraryA("USER32.dll") called from "SQLSERVR.EXE" at address 0x00000000018B2347.
LoadLibraryA("USER32.dll") returned 0x0000000076CC0000.
It was clear that SQLBOOT.DLL was missing and thus we placed it at the required location and tried to start SQL using the command prompt. Though SQL started it immediately failed with the following error in the error logs :
2017-09-08 15:24:44.79 spid7s Error: 918, Severity: 21, State: 1.
2017-09-08 15:24:44.79 spid7s Failed to load the engine script metadata from script DLL 'SQLSCRIPTUPGRADE.DLL'. The error code reported by Windows was 126. This is a serious error condition, which usually indicates a corrupt or incomplete installation. Repairing the SQL Server instance may help resolve this error.
Thus ran the dependency walker again to verify the missing DLL and even the trace proved recorded that SQLSCRIPTUPGRADE.DLL was missing.
LoadLibraryW("D:\Program Files\Microsoft SQL Server\MSSQL10_50.MSSQLSERVER\MSSQL\Binn\SQLSCRIPTUPGRADE.DLL") called from "SQLSERVR.EXE" at address 0x0000000000B3CDE4.
LoadLibraryW("D:\Program Files\Microsoft SQL Server\MSSQL10_50.MSSQLSERVER\MSSQL\Binn\SQLSCRIPTUPGRADE.DLL") returned NULL. Error: The specified module could not be found (126).
Exited "SQLSERVR.EXE" (process 0xD50) with code -1 (0xFFFFFFFF).
On placing the missing DLL back the issue was resolved. SQL server and SQL agent services were up and running seamlessly.
Hope this helps!! Happy resolving!!


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My Content
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Mark Whitecage is internationally known as an innovative instrumentalist and composer in the fields of jazz and new music. He performs at the highest level of creativity, constantly transforming and reconfiguring his wealth of musical experience to offer a fresh and unique voice in any musical setting. In his five decades of experience, Mark has explored bop and post-bop, free-wheeling improvisation, electronics, musical opera, music for dance, solo to big band ensembles, even sound collages with homemade instruments. Mark says of his experience, I've played in every type of band there is except klezmer.
Born in Litchfield, Connecticut in 1937, he began performing on alto sax at age 6 in his pianist father's family band along with his brother and sister. Mark got his union card at age 12, when he added tenor sax and clarinet to his arsenal, and throughout high school he honed his skills performing with a host of dance bands around Connecticut.
When he joined the Army in 1955 he continued to perform regularly with a quintet in a coffee house off the base in El Paso, Texas. It was in El Paso that Mark briefly met and played with Eric Dolphy, whose inspiration was pivotal in Mark's evolution from playing standards and bop toward finding his own voice on his instruments. Technically I could play anything I wanted, but I hadn't the slightest idea what direction to go. I could have gone into the studios, Mark said about his playing in those days. Of meeting and hearing Eric Mark says, One note and I was gone. I was in his camp. He turned me on to Zen Buddhism. He was into meditating. He got me on the right course between him and John Coltrane.Read more
Who Knows? (richie Nagan, Perry Robinson, Mark Whitecage) with Special...
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"The man is an absolute master of the alto saxophone and clarinet (not to mention a dab hand at electronics), and one of the finest and most original jazz composers in the world, and has been for years." Dan Warburton, Paris Transatlantic; Signal to Noise
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How to get to downtown Budapest from the airport
There are a number of ways to reach the city centre from Budapest Airport, depending on your budget. The following how-to guide shows the options available, from public buses to door-to-door shuttles and taxis.
Your plane to Budapest Airport will arrive into Terminals 2A or 2B in adjacent buildings. Terminal 1 is no longer operational.
Immediately after customs in either Terminal 2A or 2B, a booth in Arrivals offers "Information and Tickets" from Budapest's BKK public-transportation network. Here you can buy all types of tickets and passes – see below for more details.
Exiting the terminal, you see a queue of people waiting by the taxi kiosk. See below Taxi services.
Just beyond the taxi booth, a crowd will be milling around a bus stop and the ticket dispenser next to it. The machine, with an English-language option, accepts cash in Hungarian forints and credit cards, and gives change.
The two buses here require different tickets. For the swifter but less frequent bus 100E, you need the 900-forint (€3) ticket with the plane logo on it. This runs every 20 minutes directly into town, calling at Kálvin tér, Astoria and Deák tér, all close to each other in the city centre. The last bus sets off at 1:20am and the driver usually waits for stragglers. Allow about 30 minutes' journey time into town at night, 45 minutes during the day.
If you're travelling to the airport from town early in the morning, the first 100E bus leaves Deák tér at 3:40am. A disorderly queue forms around the bus stop, patrolled by BKK inspectors who also check that you're holding the correct ticket. Although the bus is scheduled to call at Astoria and Kálvin tér, the first morning service is generally already full at Deák tér, so either start your journey from there or wait for the next one.
The other bus stop is for the 200E, running every seven minutes but only as far as the nearest metro stop of Kőbánya-Kispest. Journey time is 20-25 minutes. The station is on the blue M3 metro line, currently under long-term repair. A replacement bus service operates from 8:30pm during the week and all day at weekends – though the closure of this southern section of the line from summer 2019 will mean no metro trains at all for the duration of the renovation. The 200E bus requires a standard BKK transport ticket (350 HUF or 3,000 HUF for a book of ten), then stamp another for the onward journey from the metro station to town.
For both the 100E and 200E buses, enter by the front door only and show the driver your ticket before punching it into the little orange box on board.
Airport shuttles
Providing door-to-door transfers, the miniBUD shuttle service is a popular way to travel from Budapest Airport to anywhere in the city. With a fleet of minibuses offering shared rides, the staff amass several passengers travelling to the same area of town, to be dropped off in the most convenient order possible. Because of this, it can actually take longer to reach a destination with this service than it takes to use public transportation, but the convenience of not having to handle luggage on the bus and metro can be worth the extra expense and time. Check the official miniBUD website for fare information and details.
Flibco offer direct bus-transfer services between central Budapest and the airport, with a departure frequency of every 30 minutes round the clock. The bus stops at transport hubs such as Deák tér, Népliget bus station, and Nyugati, Keleti and Déli train stations. A single ticket costs €9.
Taxi services
Other taxi companies operate at Budapest Airport, with plenty of shady individuals awaiting first-time visitors in the Arrivals area with grunted offers of a taxi service – use this option at your own risk.
Check out the official airport website for more information about transportation to and from Budapest Airport.


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On Sunday January 15, 2017 PubChurch launched in Poringland's Royal Oak pub, headed by a team from the local All Saints Church under the leadership of Pioneer Ordinand Rachel Foster.
After a year of meeting in the pub every third Sunday of the month from 12pm-1pm, the team is looking forward to developing the relationships that have been built with pub regulars.
The PubChurch monthly meetings, which are held around a table in the main bar area of the pub, involve a theme based on Scripture and the opportunity to discuss the theme in a light-hearted way and pray about what the discussion has highlighted.
Rachel Foster said: "Last January saw the launch of PubChurch at the Royal Oak in Poringland. Well, we are still here and delighted to report that the ministry is developing and growing. God gave us a logo which depicts a large oak tree with an enormous root ball and text from the parable of the mustard seed. It was made clear that our job was to nurture and protect the root ball and that is exactly what we feel we have been doing this year."
At the beginning of the venture, some pub-goers may have thought the meetings were strange in some way, however Delia Perry, Landlady of the Royal Oak reports the concerns and fears have disappeared.
Delia says: "We have come a long way in this first year. When PubChurch was first launched last January, there were a lot of snide comments and derision towards us at the pub but PubChurch has become integrated and is now considered the 'norm'.
"The monthly meetings are now not just accepted but expected to the point that the weeks that they are not in here, people want to know where they are.
"The weekly Saturday morning singing group and the Christmas and Easter services are very well attended with the emphasis on singing becoming a feature of this whole initiative.
"PubChurch is embraced here by our regulars and there has been a real change in people's perception of 'church'".
Rachel continued: "God showed us that at the start, the tree (of our logo) was a small shoot and that the roots were the main part of the picture. He has now shown us that we are a sapling and we have a leaf. We are continuing in our prayers together as a team and continually seek to review where we are and look forward to the next step. This first year has been about building relationship and trust within the established pub community.
"We look forward to the year ahead and trust God will show us how to now protect and develop the sapling that this Fresh Expression of church has now become.
"It is so encouraging to have the logo to go back to time and again to remind us of the vision that God has given. We do not know how long it will take before this ministry is the fully-grown tree with birds perching in its branches but the journey along the way has been and continues to be challenging and exciting."
If anyone would like to visit please come along on the third Sunday of the month 12-1pm, The Royal Oak, Poringland. 44, The Street. NR14 7JT.'
For more information please contact Rachel Foster on 01508 493225 or email firstname.lastname@example.com.
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text:
Statistics On Failure to Yield the Right-of-Way
The Nevada Department of Transportation handles many tasks for the people of the state, and one of them involves recording and organizing the statistic relating to Nevada car accidents. One of the most common causes of accidents based on statistics is a failure to yield the right-of-way.
According to the NDOT, nearly 6,400 of these accidents occur across the state every year because someone makes this mistake. In addition, more than 5,000 people are injured in these crashes and nearly 25 people are killed. That means that nearly 10 people per week are injured in these collisions and two people per month lose their lives.
Failure to Yield the Right-of-Way & Legal Liability
When someone fails to yield the right-of-way and that person causes a crash that leads to serious injuries or worse, that negligent driver can be named as a defendant in a personal injury lawsuit. If that lawsuit comes down in favor of the plaintiff, he or she will be awarded damages that compensate that party for losses incurred.
However, it can be difficult for the parties to know which one of them failed to yield the right-of-way after a crash because these incidents tend to happen so quickly. That's why someone who feels that he or she was wrongly injured in this situation needs to obtain professional help prove that facts of his or her case.
Contact Our Experienced Legal Team Today
If you or someone you love has been injured in a crash, we invite you to contact Bernstein & Poisson. Our attorneys have decades of experience fighting for the rights of Nevada car accident victims and can help you seek the compensation you are rightfully owed. Because the statute of limitations limits the amount of time you have to take legal action, don't wait another moment to seek counsel.
Contact Bernstein & Poisson online or call (702) 602-8869 today to schedule a free initial consultation.


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Two Long Island men were part of a 12-person organized theft ring that used special vests and alarm-disabling equipment to steal more than $12 million worth of high-end electronics from multiple stores for years, state Attorney General Eric T. Schneiderman said Wednesday.
The enterprise is considered by investigators to be one of the largest retail theft rings ever uncovered in the country.
"This major retail theft operation targeted stores in 28 states making off with millions of dollars in merchandise stuffed under their clothes," Schneiderman said.
"Operation Sticky Fingers," the 10-month investigation by the attorney general's organized crime task force, assisted by the New York State Police, led to a 41-count indictment unveiled on Wednesday. The indictment charged the 12 with enterprise corruption, money laundering, criminal possession of stolen property and conspiracy, officials said.
If convicted, they each could face as much as 8 1/3 to 25 years in prison, officials said.
The two Long Island men were Roger Ringhiser, 53, from Long Beach, who oversaw theft operations at the stores and was known as "Captain Rog," and Kevin Cerrato, 22, of Elmont, who was tasked with walking out of the store with the merchandise, officials said. Attorneys for Ringhiser and Cerrato were not available for comment Wednesday.
The enterprise hit stores across the country, including many on Long Island, officials said, naming Best Buy in Riverhead and Staples in both Patchogue and Riverhead as among them.
Investigators confiscated more than 5,300 stolen electronics along with ink cartridges and personal electronics from the upper Manhattan home of the head of the theft ring, Richard Rimbaugh, officials said.
His apartment was stuffed wall-to-wall with electronics, leaving room for nothing other than Rimbaugh's bed, officials said.
Most members of the ring were rounded up early Tuesday morning, just as the nor'easter was in full swing, officials said. Investigators seized more than $7.7 million from their homes, financial institutions and Amazon and PayPal accounts, officials said.
Since 2012, the theft ring was responsible for selling more than $12 million worth of stolen goods online, officials said.
"The extraordinary thing about this ring is that it was run with an almost militarylike precision by the ring's two leaders," Schneiderman said, in reference to Rimbaugh and who officials said was his right-hand man, George Athanasatos.
Investigators said Rimbaugh, also known as "General" to the members of the theft ring, would identify which items they were to steal, which included Bose headphones, Nikon point-and-shoot cameras, personal finance software, graphing calculators and even high-end flea collars from pet stores, officials said.
Rimbaugh would then resell the stolen merchandise on Amazon and eBay though his illegitimate business, known as American Media Soft, which was based inside his apartment, officials said. Crew members would then come to the home, where he would pay them for the thefts, officials said.
Prosecutors said the crews carried out the thefts daily, then shipped the stolen merchandise to Rimbaugh's apartment. As a search warrant was being executed, five packages of stolen merchandise arrived at his home, officials said.
Investigators said they tracked packages of stolen goods that were sent to Rimbauch and had numerous surveillance videos of the crews shoplifting in several stores all over the 28 states they hit.
Athanasatos, also known to the members as the "Field Marshal," ran the day-to-day operation, telling the crews what stores to hit and remotely managing each event on a weekly basis, officials said. Investigators found a large map at his home, adorned with push pins that represented which stores his crews had stolen from, officials said.
Athanasatos would give the crews coded maps to determine which locations, usually a Staples, Office Depot or Best Buy store, the group would go hit, weeding out shops that had too much security or were not crowded enough, officials said.
The crews would always include at least three people: a "sergeant," who would leave the store with the stolen goods, a "lieutenant," to distract security, and the "captain," who would oversee the operation from inside the store, officials said.
The crew carried what they called "kryptonite" devices that would deactivate exit security alarms, officials said. They also carried shortwave radios that they would tune to the frequency the store's security was using to better avoid them.
The crews even rigged specially made vests with deep pockets — known as "bazookas" — so that the merchandise wouldn't be detected, officials said.
Crews would send the merchandise back to Rimbaugh and await further instructions, which usually meant hitting another store in another state, officials said.
Athanasatos would keep records of airfare and travel, issuing credit cards to the crews to cover their expenses for flights, car rentals and hotels, officials said.
"This was a long-term criminal enterprise and they were willing to invest in whatever they had to continue the crime wave that they perpetrated on retailers," Schneiderman said.
The four theft crews became so adept that they could steal $45,000 worth of merchandise on a single mission, officials said.
Athanasatos' attorney, Joe Mure, said his client pleaded not guilty.
"He denies the allegations," he said.
Rimbaugh's attorney, Barry Slotnick, also said his client pleaded not guilty.
"We received a copy of the indictment and we believe that he has no liability that would convict him beyond a reasonable doubt," Slotnick said.
The investigation also uncovered an alleged welfare fraud scam run by Athanasatos and Anna Candanedo, 32, of Elmont, officials said.
Athanasatos filed false documents with the Nassau County Department of Social Services in order for Candanedo to receive the benefits, officials said. Both Athanasatos and Candanedo, who were listed on a separate indictment, were charged with forgery, falsifying business records, larceny, welfare fraud, and conspiracy to commit those crimes, officials said. If convicted, both could serve up to 21 years in prison, officials said.
Candanedo's attorney, Mitchell Barnett, said he had not yet spoken to his client and could not comment.
Athanasatos' attorney did not comment on the separate indictment.
How prosecutors say the scheme worked:
- "The General" would determine what popular items he wanted to sell.
- "The Field Marshall" would select the store each crew would steal from.
- Crews were usually three members — a captain, sergeant and lieutenant.
- The "captain" took the electronics off the shelf.
- The "sergeant" put the merchandise in his vest.
- The "lieutenant" distracted store security.
- The stolen goods were then shipped to Rimbaugh to sell online.
- Crew members would be paid 40 to 50 percent of the retail price.
- Crew members would file expense reports for hotels and cars in cities where they stole, then move on to the next assignment.
Indicted in connection with "Operation Sticky Fingers" are:
- Richard Rimbaugh, aka "The General," 64, Fence of the Enterprise, New York
- George Athanasatos, aka "The Field Marshall," 62, Manager, Brooklyn
George Rapatsouleas, aka "Skipper," 31, Captain, Brooklyn
Krissylee Harris, aka "Princess," 35, Lieutenant, Brooklyn
Nusret Srdanovic, aka "Monte," 23, Sergeant, Brooklyn
- Roger Ringhiser, aka "Captain Rog," 53, Captain, Long Beach
Frank Albergo, 59, Lieutenant, Oviedo, Fla.
Kevin Cerrato, 22, Sergeant, Elmont
Gregory Anastasiou, aka "Captain Frank," 38, Captain, East Stroudsburg, Penn.
Joseph Pooler, 41, Sergeant, Stroudsburg, Penn.
Robert Scarano, aka "Reno," 56, Captain, Las Vegas
Giovanna Bonello, 28, Lieutenant, Staten Island
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text:
Superego Cinema: The Empire Strikes Back
AVAILABLE ON STITCHER. Use promo code SUPEREGO for a free one month trial.
COMMENTARY BY: Alec Guinness (Obi-Wan Kenobi), Peter Mayhew, (Chewbacca) and director Irvin Kershner.
WITH: Musical Specialist James Bladon, Dr. Matt Gourley, and Dr. Jeremy Carter.
NOTE: This commentary was done with the original version of The Empire Strikes Back but can still play along nicely with the other special editions and various abominations.
RELEASE DATE: July 1, 2015
Superego: Episode 1:9
AVAILABLE ON STITCHER. Use promo code SUPEREGO for a free one month trial.
CASE STUDIES: Oh, most everybody. These findings are presented unedited for the science community at large.
RELEASE DATE: November 1, 2006
Irvin Kershner
DIAGNOSIS: Anecdotal Personality Disorder
CASE HISTORY: A graduate of the University of Southern California film school, Irvin Kershner began his career in 1950, producing documentaries for the U.S. Information Service in the Middle East. He turned to television in the 1950s, directing and photographing a series of documentaries called Confidential File. Kershner was one of the directors given his first break by producer Roger Corman, for whom he shot Stakeout on Dope Street. The main theme that runs through many of Kershner's films is social alienation and human weaknesses – although his biggest commercial success was the sci-fi blockbuster Star Wars: Episode V – The Empire Strikes Back. And also, man that guy will tell a story.
EPISODES: 1:4 / 1:9 / Superego Cinema: The Empire Strikes Back
Superego: Episode 1:4
AVAILABLE ON STITCHER. Use promo code SUPEREGO for a free one month trial.
CASE STUDIES: Shunt McGuppin, Mutt Taylor, Irvin Kershner, CHA L8 KRU, Bruce "The Throat" Hume and Ed "The Inflection" Olivas, Nick Nolte, and the Reverends Merlin Escondante Daniels and Allard H. Mundy Jr.
RELEASE DATE: June 1, 2006


text:
Tag: typography
Visual Hierarchy: How to Organize UI Content
The article about visual hierarchy for powerful UI content organization: size, contrast, proximity, negative space and other stuff to structure UI elements effectively.
Mobile Typography: 8 Practices for Powerful UI
The article presenting effective tips on mobile typography helping to create compelling user interface design with the functional copy elements for positive UX.
Sorry, no more posts.


text:
AceShowbiz - Finally! %cJohn Stamos% is going to be a father for the first time, at age 54. Speaking to PEOPLE, the "Fuller House" actor reveals that he "always wanted to be a dad. Clearly I had to do some work on myself, first."
Opening up about how he and fiance %cCaitlin McHugh% are preparing to expand their family, John tells the outlet, "We have the same morals and the same values, that all clicked nicely. So we said, 'Oh, well, maybe we should have a family.' "
John recounts Caitlin apparently suggested that they should have a little one before tying the knot. " 'Maybe we should have a kid [before we get married]' and I said, 'Why?' " the actor recalls, revealing his fiancee jokingly responded, "Because you're old."
John goes on telling the publication that he has "a youthful thing. People say, 'Oh, you look young. You'll start believing you're gonna live to be 150.' And then you wake up and go, 'No, man, this is it. This is not a rehearsal.' "
The "Scream Queens" actor admits that he felt "that ship has sailed" when it came to children, until his girlfriend found out she was pregnant. "The pregnancy happened. Then, I said, I better have a ring on her finger because it's the right thing to do, and I wanted to marry her anyway," he says. "So I called her parents to ask, and it was like, 'You better!' "
John popped the question at Disneyland in late October. The actor announced the engagement via Instagram, sharing a cute illustration of a couple in front of Cinderella's castle in Disneyland and writing in the caption, "I asked...she said yes! ...And we lived happily ever after," adding an emoji of a ring.
John has been dating Caitlin since early last year. But the former "Two and a Half Men" star and the beautiful actress, who once appeared in the same "Law & Order: Special Victims Unit" episode back in 2011, didn't go public with their romance until last March.


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Dr Julie V Rowland
DipTchg(Secondary)/Trained Teachers Certificate (Auckland College of Education), BSc(Hons) (University of Auckland), PhD (University of Otago)
Research | Current
My research centres on understanding how hot fluids move through the crust. Such fluids may be heated groundwater pregnant with precious metals, or molten rock from beneath or within the crust. I bring a structural geologist's perspective to this problem. My projects range from fundamental studies of continental break-up to applied structural geology of geothermal and epithermal systems.
Project 1: Mineral Exploration Models Programme (funded through MBIE, New Zealand 2014-18)
New Zealand has a strong mining heritage with gold mining in particular helping to develop and support the New Zealand economy from the 1850s to the present. This newly-funded collaboration between Universities of Auckland, Waikato and Otago, and GNS Science, will carry out research on NZ's gold deposits to characterise features that can be used in mineral exploration to target and explore for new deposits. My research in this programme centers on identifiying vectors to mineralised structures at regional and deposit scale. I have partially-funded MSc thesis topics available to NZ domestic students from 2015 in relation to this programme - please contact me if you would like more information.
Project 2. How is the transfer of heat and mass localised in magmatic extensional provinces?
I have ongoing projects investigating structural and tectonic controls on the hydrothermal fluid flow in Indonesia, New Zealand, Chile and elsewhere. Although my expertise is structural geology, I work with geochemists, geophysicists, volcanologists and sedimentologists to address this question.
Project 3. Fault-triggered landslides (funded through MBIE, 2017-2022)
The November 14 2016 M7.8 Kaikoura earthquake was exceptional for the number of faults ruptured, the amount of displacement on those faults (up to 11 m!), and for the huge landslides that were activated along the faults. I am working with researchers from GNS Science, Unviersity of Canterbury and University of Auckland to understand controls the distribution of fault-triggered landslides in time and space. As part of this project I am currently seeking a PhD candidate with strengths in structural geology, engineering geology and field mapping.
Teaching | Current
I teach introductory structural geology and tectonics in the undergraduate Earth Science programme and I contribute to a post graduate course targeting geothermal and mineral exploration, EARTHSCI703.
Postgraduate supervision
Current postgraduate students
Ahmad Fauzi Ismayanto, PhD Project: Tectonic and structural controls on heat and mass transfer in West Java.
Mark Harvey, PhD Project: Soil Diffuse CO2 flux Survey at the Wairakei-Tauhara Geothermal System, New Zealand.
Irene Wallis, PhD Project: Models of the relationship between geology and permeability in high-temperature geothermal systems.
Areas of expertise
Crustal fault architecture, structural controls on hydrothermal fluid flow, applied structural geology
Selected publications and creative works (Research Outputs)
- Harvey, M., Rowland, J., Chiodini, G., Rissmann, C., Bloomberg, S., Fridriksson, T., & Oladottir, A. (2017). CO₂ flux geothermometer for geothermal exploration. Geochimica et Cosmochimica Acta, 213, 1-16. 10.1016/j.gca.2017.06.025
- Hamling, I. J., Hreinsdottir, S., Clark, K., Elliott, J., Liang, C., Fielding, E., ... Wright, T. J. (2017). Complex multifault rupture during the 2016 Mᴡ 7.8 Kaikōura earthquake, New Zealand. SCIENCE, 356 (6334)10.1126/science.aam7194
- Sanchez-Alfaro, P., Reich, M., Driesner, T., Cembrano, J., Arancibia, G., Perez-Flores, P., ... Lange, D. (2016). The optimal windows for seismically-enhanced gold precipitation in the epithermal environment. Ore Geology Reviews, 79, 463-473. 10.1016/j.oregeorev.2016.06.005
- Wilson, C. J. N., & Rowland, J. V. (2016). The volcanic, magmatic and tectonic setting of the Taupo Volcanic Zone, New Zealand, reviewed from a geothermal perspective. Geothermics, 59, 168-187. 10.1016/j.geothermics.2015.06.013
- Wilson, C. J., & Rowland, J. V. (2016). The volcanic, magmatic and tectonic setting of the Taupo Volcanic Zone, New Zealand, reviewed from a geothermal perspective. Geothermics, 59 (Part B), 168-187. 10.1016/j.geothermics.2015.06.013
- Muirhead, J. D., Airoldi, G., White, J. D., & Rowland, J. V. (2014). Cracking the lid: Sill-fed dikes are the likely feeders of flood basalt eruptions. Earth and Planetary Science Letters, 406, 187-197. 10.1016/j.epsl.2014.08.036
- Downs, D. T., Wilson, C. J. N., Cole, J. W., Rowland, J. V., Calvert, A. T., Leonard, G. S., & Keall, J. M. (2014). Age and eruptive center of the Paeroa Subgroup ignimbrites (Whakamaru Group) within the Taupo Volcanic Zone of New Zealand. Geological Society of America Bulletin, 126 (9-10), 1131-1144. 10.1130/B30891.1
- Downs, D. T., Rowland, J. V., Wilson, C. J. N., Rosenberg, M. D., Leonard, G. S., & Calvert, A. T. (2014). Evolution of the intra-arc Taupo-Reporoa basin within the Taupo volcanic zone of New Zealand. Geosphere, 10 (1), 185-206. 10.1130/GES00965.1
Contact details
- +64 9 923 7412
- +64.9.923.7412
- firstname.lastname@example.com
- Media Contact
Office hours
I am on sabbatical until March 2015 and will not be in my office until then.
Primary office location
SCIENCE CENTRE 302 - Bldg 302
New Zealand


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Pak invites Sharma to sign 3 trade liberalising pacts
The official was speaking after the Special Parliamentary Committee on Kashmir was briefed yesterday on trade liberalisation with India. Signing of the proposed agreements on customs cooperation, mutual recognition and redressing grievances is expected to remove all tariff and non-tariff barriers that hinder Pakistani exports to India, the report said.
The Indian government has been asked to get approval from relevant departments for signing these agreements during the minister`s visit, Commerce Secretary Zafar Mahmood said during an in-camera briefing for the parliamentary panel, the report said. The chairman of the Special Parliamentary Committee on Kashmir, Jamiat Ulema-e-Islam leader Fazlur Rehman, had sought a briefing by the Commerce Ministry on the issue of granting India Most Favoured Nation-status.
The meeting discussed Pakistan`s move to change its trade regime from a positive list to a negative list as part of the liberalisation process. Trade of items in the negative list will not be allowed. Pakistani industry has proposed 1,000 items for the negative list, the Commerce Secretary said. The list is expected to be finalised early next month. Pakistan currently has 1,958 items in the positive list for trade with India.
The Pakistan Commerce Secretary assured the parliamentary panel that a sufficient level of protection would be ensured for domestic industries before completing the process of trade liberalisation with India and granting it MFN status. The Commerce Ministry will make a "transparent presentation to the Cabinet in February for a final decision on MFN", Mahmood said.
Signing of the three agreements with India will provide a level playing field to Pakistani exporters, the secretary was quoted as saying. "The Federal Cabinet has already empowered the Commerce Ministry to normalise trade relations with India on the basis of non-discrimination, which means MFN-status," the secretary said. Indian exports to Pakistan are currently worth USD 1.6 billion dollars and Pakistan`s exports to India are worth USD 500 million.
Some members of the parliamentary committee questioned the government`s move for de-linking trade liberalisation with India from "core political issues". The Commerce Secretary admitted that after granting MFN-status, the trade balance will remain in favour of India. He said a widespread campaign will be launched soon to inform domestic industries of challenges and opportunities in the post-MFN trade regime with India.


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Driven to expand Immaculate Cleaning Company across the USA, James was chosen by an esteemed panel of judges to win the Cleveland Chain Reaction Competition. Mr. Barnes can be found all around Cleveland, OH enjoying fine cuisine and networking at local business growth events.


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1381 Meadow Breeze Ln, Independence, KY 41051 US Home
1381 Meadow Breeze Ln, Independence, Kentucky
Better Than New Ranch Home in Independence, KY
Property Details
Listing Information
- Bedrooms: 3
- Baths: 3
- Partial Baths: 0
- Lot Size: 0.2731
- Style: Ranch
- Garage: 2 Car
- Heat Source: Electric
- Schools: Kenton County Public
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Property Description
|View the Tour
- Better Than New Fischer Sullivan Floorplan
- 3 Bedrooms, Possible 4th Bedroom
- 3 Full Bathrooms
- First Floor Study
- First Floor Laundry
- Finished Lower Level with Full Wet Bar
- Rich Hardwood Floors
- Kitchen Features Beautiful Staggered Maple Cabinets, Stainless Appliances, Granite Countertops, Breakfast Area, Pantry, Island and Walkout to Deck
- Cat 4 Wiring, Surround Sound & Whole House/Outdoor Audio System that is iPhone Compatible
- Terrific Master Suite with Tray Ceilings, Adjoining Full Bath and 2 Walk-in Closets
- Meticulously Clean
- Laminte Flooring & Carpet in Lower Level Along with Full Bath, Bedroom and Storage Room
- Deck & Patio
- Cable Ready, Recessed Lighting, Security System, Central Vacuum
- Home Warranty
- Community Pool and Play Area
- Kenton County Public Schools
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Foundation Repair In Boston MA-Save Your Property!
When you here that your foundation repair in Boston MA may not even be possible because you are talking to an inexperienced contractor it can really be heart wrenching. No one wants to have to walk away from the home that they worked so hard to get in the first place but if some contractors had their way that is exactly what would happen.
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The first mistake many property owners make when they realize that their house is sinking on one side or they notice that their foundation is slipping a bit is to call a regular contractor. A regular contractor that does not focus on these types of repairs is just a poor judge when it comes to the amount of work that it will take to get the foundation right again.
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People can have a hard time admitting that they do not fully understand something. They may draw from the information that they have that is similar to the situation before them but inexperience can be the worst enemy when it comes to talking about foundation repairs.
Many times property owners are completely baffled by the answers that they get. They will call two different contractor and one delivers the worst case information while the other delivers the best case situation and mean while the situation is somewhere down the middle.
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Faces made famous via Hip Hop Culture have always been targeted by the police. Since the culture being associated by primarily Black and Hispanic Americans that's no leap to judgement. The NYPD and the LAPD are notorious for their treatment of the aforementioned demographic and I'm sure most of you have had some type of encounter with the police yourselves. Somehow people still believe that once you've made it that those types of issues disappear and only happen to poor or middle class citizens. I'm not sure why especially if their skin tone is any shade of brown. Dr. Dre, formerly of N.W.A., was recently inconvenienced by white privilege while trying to pull into his own driveway recently. In a town where the police know each and every person they still allowed a random guy to place Andre under "Citizen's Arrest" due to his prejudice beliefs.
As a person of African descent our skin color does not give any other person, including other minorities, to treat us however they choose based on their personal implicit bias. No person has the right to touch a Black woman's hair whether it's weaved up or covered with a bonnet. Our skin color does not give you the right to kill us on the streets like animals. Our skin color does not imply consent for anyone to disrespect or belittle us. Listening to Rap music does not imply my level of intelligence. If you imply any of these things than you are assuming that all of the above is alright. Do not assume that I am the docile negro that you read about in your history books. That is why Hip Hop Culture was created; for us to have the "RIGHT KNOWLEDGE, RIGHT WISDOM, RIGHT OVERSTANDING, RIGHT SOUND REASONING, TO BRING ABOUT RIGHT WAYS AND ACTIONS." The right to sound reasoning was not used during Dr. Dre's Citizen's Arrest and then to know that the judge only threw out the case due to insufficient evidence. What evidence do you need? Oh, the evidence was his brown skin. Dr. Dre is a billionaire and was once a member of one of LAPD's arch nemesis, N.W.A.
Those police officers reminded Dr. Dre and all of us that no matter who the CEO of our country is, no matter how much money you have, or what PWIs (Predominantly white Institution) you've donated to that what???? *Insert Kanye line here* I wonder what would have happened if Dr. Dre would've opened his mouth to refute anything that as said or done at the scene? We know for a fact that even if you're a behavior therapist, law abiding citizen that legally carries a gun, or does everything they're supposed to at a traffic stop that you can still get shot down like Old Yeller by police officers. Implied consent is consent which is not expressly granted by a person, but rather implicitly granted by a person's actions and the facts and circumstances of a particular situation (or in some cases, by a person's silence or inaction). If we continue to stand here and be silent we will forever be taken advantage of and disrespected by any and everybody. As a low-income or middle class citizen we don't have the power (money) or resources to save ourselves so we have to do what we have to do initially if we don't want to be inconvenienced or disrespected by white privilege and implicit racial bias. Don't be stupid, but don't be stupid.


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GRANVILLE, Ohio – Headlined by 24 combined hits and seven RBI's from senior Sarah Herold, Denison softball earned a pair of NCAC wins on Wednesday afternoon, sweeping Kenyon College with a 7-1 victory in game one, and then a 12-4 win in game two.
The magic started for the Big Red in game one when Herold entered the circle and looked brilliant in her sixth start of the season. Allowing one run on three hits in seven innings of work, Herold tallied eight strikeouts in her fourth win of the year.
After senior Lauren Secaras notched an RBI double to right center in the bottom of the first to give Denison a 1-0 lead, Herold helped her cause in the circle as she launched a two-run home run over the leftfield wall, putting the Big Red ahead, 3-0. Secaras singled in the next at-bat, and following a stolen base and a wild pitch, Amanda Howell hit a sacrifice ground out to the shortstop to score Secaras from third and give Denison a 4-0 advantage entering the fourth.
Senior Mckinly Vazquez tacked onto the lead in the bottom of fourth when she drove Lindsey Clemson home on a single to second off Kenyon starter, Keely Sweet, and after Herold scored on a wild pitch in the fifth, Laura Bagan lifted a solo home run to left center to increase the Denison lead to 7-0 after five innings played.
In the top of the sixth, Herold ran into a bit of trouble when Kenyon's Madi Maldonado scored on a pop up from Lauren Graf to cut the KC deficit to 7-1 after six innings, but Herold sealed the win in the seventh with three outs over four batters to take the first of two games from the Ladies.
Including the pitching victory, Herold went 1-for-3 at the dish with two runs scored and two RBI's. Secaras helped the Big Red with an RBI and a run scored in a 2-for-3 effort.
In game two, the Big Red bats refused to slow down as they gave starter Colleen Hoffman an early lead to work with.
With a runner on second and two outs in the bottom of the second, Charlotte Happel punched a double to right field, scoring Bagan from second to give DU their first lead of game two, 1-0. In the next at-bat, Vazquez hit an RBI double off Kenyon's Austen Whibley to score Happel and increase the lead to 2-0.
The Ladies countered in the third when Grace Finn grounded out to second to score Amanda Coyle and the next batter, Emily Buckwalter, tied the game at 2-2 when she reached first on an error, scoring Maldonado.
In the home half of the inning, the Big Red shot right back after Herold led the inning off with a single to right, and Secaras followed with a double, putting runners at second and third with nobody out.
Howell grounded out to KC's first baseman, Grace Pilz, in the next at-bat, but an errant throw from Pilz to third scored Herold and sent Secaras to third, giving Denison the lead back at 3-2.
After three innings of work, that would mark the end of the day for Hoffman who finished with one earned run on two hits allowed and five strikeouts. Secaras would take the circle for the remainder of the game, starting the top of the fourth with three quick outs.
Herold and Vazquez tallied RBI singles in the bottom of the fourth to put the Big Red ahead, 5-2, but two more runs from the Ladies in the top of the fifth made it a 5-4 game entering the bottom of the inning.
The DU offense went back to work in the home half of the fifth, starting with an RBI single to right from Happel, and Vazquez scored Clemson with the next at-bat with a single up the middle.
Leading 7-4, Kenyon went to the pen for Jace Juliano in relief, and after a walk to Emilie Fisher, Herold added another RBI with a single to the shortstop that scored Happel. A sacrifice fly from Secaras followed in the next plate appearance to give Denison a 9-4 lead entering the sixth.
The Big Red ended the game early in the bottom of the sixth when Herold recorded her final three RBI's on a double to left center, putting the mercy rule into effect after six innings and giving Denison their first conference sweep of the season. DU improved to 8-4 overall, while Kenyon dropped to 15-11 on the season.
Refusing to slow down after her heroics in game one, Herold finished game two with five RBI's and one run scored in a 4-for-5 performance. Happel ended the game with two RBI's and Vazquez tallied three runs batted in during her 3-for-3 effort.
The Big Red will return to action this Saturday, April 7 when they travel to Oberlin College for a doubleheader set to begin at 1 p.m.