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Oracle wins CRM deal with Jafza
Jebel Ali Free Zone goes live on Oracle's E-Business Suite.
Jebel Ali Free Zone (JAFZA) has deployed Oracle's E-Business Suite in a bid to improve its customer service offering and achieve greater operational efficiency.
The free zone, which is located in the Jebel Ali area of Dubai, said the customer relationship management (CRM) solution would enable it to significantly enhance its customer service experience and boost the number of services that is it able to offer online.
"We needed a solution that could scale with our growth and be flexible in adapting to varied requirements of the different economic zones and logistics and industrial parks in our portfolio, while enabling a consistent business process model," Salma Hareb, CEO, Jafra and Economic Zones World commented on the implementation.
"Oracle's ability to meet our requirements efficiently made us choose this solution," she added.
Jafza expects to achieve a 300% return on investment from the implementation within a couple of years, Hareb told ITP.net.
Financial terms of the deal were not disclosed.
Almost 90% of Jafza's customer services are now online, with the other 10% expected to go online over the next year, Hareb said.
Oracle said the implementation with Jafza was probably one of the most advanced integrations it has done in the region.
"Jafza is transforming itself to meet increasing customer demands and economic pressures to be more responsive, efficient and competitive," Sergio Giacoletto, executive vice president, Oracle, EMEA said.
Owned by investment company Dubai World, Jebel Ali Free Zone is one of the largest business hubs in the Middle East housing approximately 6,000 companies from 120 countries across the world.
Teo Chin Seng, group CIO of Dubai World, said that the Oracle implementation provided a strategic piece of its technology solution, enabling consistent business processes across diverse business units.
"Jafza's business model requires a seamless flow of information across financial, property management, customer relationship and human capital functions," he said. "We have used components across the Oracle E-Business Suite that are pre-integrated, allowing us to deploy a configurable workflow based process model," he added.
The free zone began implenting Oracle's E-Business Suite in 2005 with the final phase of the implementation taking place in fall this year.


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"Where were you when the world stopped turning?"
That's what Alan Jackson asked us in song shortly after September 11, 2001.
Each year, the anniversary brings back the memories, images, and sense of being unable to awaken from a horrifying nightmare.
For us Baby Boomers, there have been a lot of moments during our lives which cause us to periodically query each other about our memories and perceptions of world-altering events. Where were you when . . .
- John F. Kennedy was assassinated?
- Martin Luther King, Jr. was assassinated?
- Robert F. Kennedy was assassinated?
- Neil Armstrong walked on the moon?
- Nixon resigned?
- John Lennon was murdered?
- Ronald Reagan was shot?
- the space shuttle exploded?
- the 1989 quake hit?
In 2001, we added a new sentence to our vocabulary: "Where were you when the first plane hit?"
Note that no one ever asks quizzically, "What plane?"
On that morning, I was in a room on the 28th floor of the Bonaventure Hotel in downtown Los Angeles.
I hate high-rise buildings. I especially hate the Bonaventure because, in order to get to the upper levels, you have to ride in elevators that hang on the outside of the building. Tourists love to ride them up to the 35th floor to the rotating bar where you can look out over the city.
Not me.
I'm the one person facing the doors, my back to the windows, holding my breath, and praying for the elevator to get to my floor quickly so that I can get the hell out of it.
I wasn't supposed to be in Los Angeles that day. I was supposed to fly down the day before, argue a motion in federal court, and come back home that evening. But it was the boss's last day on the job and she had a speaking engagement scheduled in downtown Los Angeles at 8:30 a.m. When she heard that I was also going to L.A., she asked if I would mind staying over to handle the speaking engagement, returning home on Tuesday morning, September 11.
The only thing I was unhappy about was the fact that my hotel of choice had no rooms available so I was forced to stay at the Bonaventure — which had no rooms available on a lower floor.
I distinctly remember waking up and turning on the Today Show, as is my custom, as I was booting up the laptop to read e-mails and newspapers online. That's when Matt Lauer announced that a plane had hit the World Trade Center. I looked up to see footage of the first plane hitting the tower.
During my first three trips to New York City, I stood outside the World Trade Center. I remember looking up . . . and up . . . and up . . . and thinking that I could not imagine being on the top floor. I recall being astonished that folks actually ran down all 105 floors following the 1993 bombing.
As I stared at the television screen that mornning, my mind could not grasp what I was seeing. Those moments were for me, like the rest of the world, surreal.
When it was reported that the highjacked planes had been destined for Los Angeles, I determined to get out of that hotel as quickly as possible.
Like Dorothy Gale, all I wanted to do was get home because, of course, "there's no place like home."
By the time I got out of the shower, all aircraft had been grounded.
And as I waited in the garage lobby for the valet to bring my car around, I watched scenes from the Pentagon.
I wondered whether to follow through with the speaking engagement. But given that no one had called to say it was canceled, I decided I had better go to the venue. We were all in a state of shock, walking around in a daze. People could talk about nothing but the morning's events, but were valiantly trying to carry on with the day's business, unsure of the extent of the catastrophe unfolding on the East Coast or how it would impact those of us 3,000 miles removed from it.
I was the first speaker on the agenda, so I forged ahead with my presentation, wrapping up quickly. Then I apologized to the audience, telling them, "I would love to stay and participate in the rest of the program, but I need to figure out how I am going to get back to Lodi." They would disperse in just a few moments, anyway: As I exited the building, I was met by members of the S.W.A.T. team who were evacuating all of downtown Los Angeles.
Back in my rental car, I learned that all modes of public transportation were shut down. That left only one choice if I wanted to get home that day: Drive the rental car that I had picked up at the Burbank airport the previous day all the way back to Lodi. But the rental company representative was under a great deal of stress and did not think that was a great idea. He yelled at me, "You cannot take that car to Sacramento! You must return it to the Burbank airport today!" I was already heading north in Interstate 5 when I assured him that I would not be surrendering the vehicle.
"Look, this is a national emergency. I need this car to get home to my kids. And I'm taking it whether you like it or not."
When he continued badgering me, I lost my cool: "I'm taking the car. Got that? If you want to send the police to find me, go ahead. I'll even give you a clue to pass on to them: I'm heading north on I5 and I'm en route to Lodi." Click. (As it turned out, I kept the rental car for several days after returning home because my car was in the airport parking lot, unretrievable until the airport reopened.)
I didn't care about anything except being in my own little house in my own little town with my arms around my kids.
A couple of friends had been sent home from work so they called to offer me shelter at their homes until the airports reopened. "I appreciate the offer, but I just want to be in Lodi where nothing ever happens." Ironically, Lodi would later make headlines when a couple of residents were accused of being associated with or training to be terrorists.
I wasn't supposed to drive that far. I was in the midst of treatment for a detached left retina. The first surgery had failed, causing me to undergo a second operation during which my eye was filled with silicone oil. I slept exclusively on my left side for nearly a year to cause the oil to rise and put pressure on the retina so that it would adhere and not slip off again. Looking at the world through the oil, rather than the eye's natural vitreous humor, made everything appear distorted. Driving short distances was fine, but focusing on the road for more than six hours strained both of my eyes.
The whole way, I listened to descriptions of the day's events on the radio as friends, coworkers, et. al. checked in periodically via telephone. BigBob tried to convince me to pull over and rest my eyes. But I preferred to forge on.
By the time I reached Lodi, I was exhausted and my eyes were throbbing. But I did just what I wanted to do: I went into my own little house in my own little town and the Siess gang had a big "group hug." Like the rest of America, we spent the evening focusing on all the folks who did not make it home at the end of that day to hug their families.
We are not the same nation we were before that morning. We are not as naively secure. We have been forever robbed of the sense of safety we used to take for granted. We are more vigilant, guarded.
In New York City, security is forever heightened in all buildings, terminals, and on the streets. Police and security guards are everywhere, all the time, preventing you from sitting down to relax and "people-watch." You must always keep moving.
When I visited Ground Zero in March 2007, I was stunned to see how small the parcel of land upon which the World Trade Center stood is. The streets in Manhattan are narrow, the buildings close together, unlike here in California. It was a bustling construction site with an expansive list of names mounted above the fence that surrounded the property. Flowers, pictures, stuffed animals, and other mementos stuff in the chain-link fence reminded visitors that the site is the only final resting place to which many families can go to honor loved ones whose remains were never recovered.
All that remained of the original complex was the sculpture that stood in the plaza. When we visited, it stood in the park a couple of blocks away in silent tribute until construction on the memorial was completed.
You cannot drive by a firehouse in New York City without seeing a plaque on the front of the building bearing the names and likenesses of those lost by that house.
On September 11, 2001, all of our lives and the destinies of future generations of Americans were forever changed. That is why, on this and every September 11, we must remember and reflect upon our own experiences in addition to all who were lost in New York, the Pentagon, and on Flight 93 and those who mourn them. By remembering our own reactions and feelings, and sharing our experiences with our children and grandchildren, we are able to help them understand the magnitude of the tragedy.
As a child, I used to tire of hearing my parents talk about the Depression and World War II. I remember thinking that I wished they would quit droning on about the events and circumstances they survived. But like all kids, as I matured, I came to appreciate, little by little, how profoundly their experiences shaped and informed their personalities, viewpoints, beliefs, reactions, and the manner in which they functioned. Many of the 9/11 survivors are suffering from mysterious respiratory ailments, while still more struggle to live with the memories of the sights and sounds to which they were exposed that day, their psyches and spirits permanently scarred.
I don't have any profound thoughts or words to add to the dialog about the events of that day. Like you, all I can do is share my experiences and my own belief that irrespective of where you were or how you experienced 9/11, as Americans, we must stand united by our memories, our prayers, and our resolve to remember and pay tribute on this and every subsequent anniversary. Unity is our best defense.

subset: commoncrawl


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By Azer N. Parrocha
MANILA, March 9 (PNA) — The Department of Tourism (DOT) is currently in Berlin to lead the largest Philippine delegation ever to the world's biggest tourism trade fair, the Internationale Tourismus Borse (ITB Berlin) in Germany.
According to the DOT, this year's edition of ITB Berlin runs from March 8 to 12, with the first three days of the fair reserved for travel and trade professionals.
The ITB Berlin is attended by the world's leading travel trade companies and organizations' top decision makers, experts, buyers and young professionals to network, negotiate and do business.
Currently in Berlin are Tourism Secretary Wanda Teo and other officials of the DOT, including its marketing arm, the Tourism Promotions Board (TPB), who opened the 276-sq. meter booth at the colossal Messe Berlin.
Also attending the event is Camarines Sur Governor Miguel Luis Villafuerte, who personally manned the Camsur Water Sports Complex's booth to lure ITB visitors to experience the province's natural and man-made wonders.
At least 14 tour operators and 14 hotel and resorts from the Philippines were all busy throughout the day, from opening until closing hours, to accommodate guests from all over the world.
The DOT has been a regular participant of the ITB Berlin for three decades now.
Meanwhile, Teo said that at least five of the 28 Philippine exhibitors this year are ITB first-timers.
Teo said that the Philippine participation is another indication of the significant rise in the growth rate of European tourist arrivals to the Philippines.
She described the expo as "a must-attend business-to-business event" as it allows tourism organizations worldwide to showcase their destinations, trade products and services and packages to different markets.
The tourism chief meanwhile lauded the efforts of the private sector to take advantage of the market that accounts for 10.55 percent of the total inbound traffic in 2016.
"The private sector has become more aggressive in tapping this market, indicating that our tourism stakeholders and movers recognize the great potential of attracting the European source market," Teo said.
Data from the DOT showed that European markets posted top growth rates in tourism arrivals to the Philippines last year.
Tourists from Spain acquired a total of 32,097 arrivals in 2016 or a 32.94 percent increase compared to the 24,144 arrivals it acquired in 2015.
On the other hand, France saw a 21.71 percent jump with 55,384 arrivals last year while Germany got a 14.62 percent hike with 86,363 arrivals.
There were 629,474 European tourists who visited the Philippines in 2016 in total. The United Kingdom remains the Philippines' biggest source market in Europe with 173,299 guests arriving from this country.
Philippine Tourism Attaché for Central and Eastern Europe Margarita Patricia Valdes, for her part, said the Europeans are generally fascinated with the Philippines.
"The Philippines is especially attractive to the European markets because of its multi-destination, multi-product offerings that are unique from other Asian destinations, made even more fun with the warm and genuine spirit of the Filipino people," Valdes said.


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Updated: Dec 29, 2015
In the running at this year's Carmel International Film Festival is a movie with BOLD & BEAUTIFUL ties. Maybe Someday, a film produced by B&B's producer/director Cynthia J. Popp and B&B casting director Christy Dooley, was accepted into the prestigious festival, which runs from Wednesday, October 21, through Sunday, October 25. The movie, about the travails of a twenty-something slacker who gets his life back on track with help from his future daughter, features performances by B&B's own Alley Mills (Pam) and Kim Matula (ex-Hope). For more information on the festival, visit CarmelFilmFest.com. And best of luck to Popp and Dooley!


text: 1966 Chevrolet Corvette March 16, 2018 D & D Specialty Cars Chevrolet , Completed Cars & Trucks 1966 Corvette 1966 Chevrolet Corvette custom rotisserie restoration. Share This Post email facebook twitter google+ linkedin pinterest vk.com Leave a ReplyCancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Notify me of follow-up comments by email. Notify me of new posts by email.


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Liverpool and Real Madrid in transfer race to sign Chelsea stopper Thibaut Courtois
- 2018-06-01
- 274 views
Liverpool will turn their attentions towards signing unhappy Chelsea goalkeeper Thibaut Courtois, according to reports in Italy.
The Reds are desperate to find a new No.1 stopper after a horror show from Loris Karius in the Champions League final. Liverpool have been linked with a host of top 'keepers, including Roma's Alisson Becker and Atletico Madrid's Jan Oblak.
However, Gianluca Di Marzio.com now claim Courtois' exit from Stamford Bridge is certain and Liverpool have turned their sights on signing him. The Belgium international is determined to leave Chelsea this summer in search of a new challenge.
Chelsea failed to qualify for the Champions League with a 5th place finish in the EPLand the club have failed in efforts to sign Courtois up to a new long-term deal.
The 26-year-old's current deal expires next summer and Courtois has refused every offer Chelsea has made him to extend his contract.
Courtois is set to leave this summer, and will have the choice whether to stay in England or join Real Madrid. Liverpool and Madrid are the top contenders for his signature, but it remains to be seen whether Chelsea would sell to a direct rival. Chelsea may be persuaded to part with Courtois as he enters the final 12 months of his contract, rather than lose him on a free transfer next summer.
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For the first time, ReMIX is coming to Portugal.
The event will have a keynote and 3 tracks (Web Developer, UX and Architect) with 4 sessions each by the best speakers in each field.
Don't miss it! Register now!
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Books ordered may be returned for a full refund if they are not as described. Delivery is guaranteed - or your money back.
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Various. Plans and Nautical Books. Hudson Publications Sydney. 1953. Some foxing evident. 128pp. 212 x 130 mm; Steam Boat Association of Great Britain. Steam Boat Association of Great Britain Constitution. SBA.1977. Soiled. 8pp. 150 x 95 mm; Bathe. Steam Ships 1: Merchant Ships to 1880. HM Stationery Office, London 1969 Soiled. 48pp. 150 x 150 mm; Stammers, M.K. Steamboats. Shire Album 167. 1986. Aylesbury, Bucks UK,. Near fine. 32pp. 210 x 146 mm; Hazell, Martin. Sailing Barges. Shire Album 13. 1982. Aylesbury, Bucks UK,. Near fine. 32pp. 210 x 146 mm; Lord Montagu of Beulieu. A Pictorial History of Buckler's Hard And The Maritime Museum. The Maritime Museum Beaullieu River, Hants. Pitkin Pride of Britain Book 1966. Foxed title page. 24pp. 230 x 178 mm Carr, Frank. Director National Maritime Museum. Maritime Greenwich. Royal Observatory. Roya;l Naval College. The 'Cutty Sark'. Pitkin Pride of Britain Book, London 1966. Foxed title page. 24pp. 230 x 178 mm


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منذ 5 سنوات 9 أشهر
- I cannot disagree with you a lot but I believe the disturbing fact for a 'Yes' answer is the fact that there should not be complete freedom to employees to work from home otherwise such system will be abused, especially unfortunately in our middle eastern region. For example, when we have junior or immature employees it really becomes problematic as such profile need monitoring and proper supervision. The way I see it, there could be no straight Yes or straight No. It is a hybrid of both Yes if or no if! Thanks for the interesting debate!


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At the Jonathan Club the groom and his groomsmen enjoyed the Town Club Pool Room. Here they hung out before the ceremony getting ready and having a great time.
This part of the wedding day is full of special moments that we love to capture.
The photo of the groom surrounded by his best man and 8 groomsmen is classic. They are standing between the two pool tables holding the cue sticks.
We decided this album page would be beautiful in black and white.
Location: 545 South Figueroa Street Los Angeles, CA 90071.


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IMF Publications by Subject
Browse by Author
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Corporate income taxes:
Title: VAT Notches, Voluntary Registration, and Bunching: Theory and UK Evidence
Series: Working Paper No. 19/205
Date: September 27, 2019
Subject: Corporate income taxes Income tax revenue Personal income taxes Tax revenue Tax systems
Title: Corporate Tax Reform: From Income to Cash Flow Taxes
Series: Working Paper No. 19/13
Date: January 16, 2019
Subject: Cash-flow taxes Corporate income taxes External sector Fiscal policy General equilibrium models Tax incentives Tax policy Tax reforms Tax revenue
Title: The Kingdom of the Netherlands-Aruba : Technical Assistance Report-Towards a Sustainable Tax System
Series: Country Report No. 18/363
Date: December 18, 2018
Subject: Consumption taxes Corporate income taxes Exchange taxes Excise taxes Export duties Import duties Personal income taxes Property taxes Tax incentives Tax revenue Tax systems Technical assistance missions Technical Assistance Reports Value added taxes
Title: Pouring Oil on Fire: Interest Deductibility and Corporate Debt
Series: Working Paper No. 18/257
Date: December 7, 2018
Subject: Corporate debt Corporate income taxes Tax incentives Tax policy
Title: Macroeconomic Effects of Tax Rate and Base Changes: Evidence from Fiscal Consolidations
Series: Working Paper No. 18/220
Date: September 28, 2018
Subject: Corporate income taxes Econometric models Fiscal consolidation Personal income taxes Tax changes Tax rates Value added taxes
Title: Estimating the Corporate Income Tax Gap : The RA-GAP Methodology
Series: Technical Notes and Manuals
Date: September 12, 2018
Subject: Corporate income taxes Revenue administration Tax compliance Tax evasion
Title: The Fiscal Cost of Conflict: Evidence from Afghanistan 2005-2016
Series: Working Paper No. 18/204
Date: September 11, 2018
Subject: Corporate income taxes Current revenue Defense Economic conditions External shocks Fiscal policy Government expenditures Revenue sources Revenues Tax revenue
Title: Tax Spillovers from US Corporate Income Tax Reform
Series: Working Paper No. 18/166
Date: July 13, 2018
Subject: Corporate income taxes Corporate profits Effective tax rate Spillovers Tax competition Tax reforms United States
Title: Denmark : Selected Issues
Series: Country Report No. 18/178
Date: June 20, 2018
Subject: Asset prices Corporate income taxes Interest rates Investment Macroprudential policies and financial stability Pension funds Selected issues Tax reforms
Title: The Macroeconomic and Distributional Implications of Fiscal Consolidations in Low-income Countries
Series: Working Paper No. 18/146
Date: June 13, 2018
Subject: Corporate income taxes Fiscal consolidation Income distribution Low-income developing countries Personal income taxes Poverty and inequality Value added taxes
Page: 1 of 2 1 2


text: Dundee's most senior fire officer delivers positive final report before retirement Publish Date: 18 November 2014 Accidental house fires in Dundee are lowest they've been for five years Local Senior Officer for Dundee, Angus, Perth and Kinross delivered his final report to the Dundee scrutiny committee last night before he retires from the service next month. One of the most pleasing aspects of his second quarter report was the fact that there were fewer accidental house fires in the city than there have been during the same period for the last five years. The Convener of the Policy and Resources Committee, Ken Guild, took the opportunity at last night's meeting to pay tribute to LSO Stapley for his tremendous contribution to improving community safety in Dundee and the Tayside area. Between July and September 2014/15 there were just 36 accidental house fires in Dundee, compared to 48 during the same period in 2013/14. LSO Stapley said: "Clearly it is pleasing to see a continued reduction in the number of accidental house fires, but we will not be complacent and will continue to deliver our free Home Fire Safety Visits across the city. "We want to visit as many homes as possible to ensure our communities are as safe as possible. The number of incidents (accidental house fires) is well below the five year average. Of these incidents 28 had a smoke alarm present and at 18 of these a smoke detector raised the alarm, which highlights the importance of having working smoke detection within the home. "Our Home Fire Safety programme is aimed at increasing the safety of our communities by preventing fires as well as improving the level of smoke detector ownership and maintenance which promotes early detection of fire and reduces the likelihood of occupiers suffering injury and limits damage caused to property." He added: "We will continue to work with partner agencies to identify those most vulnerable to the effects of fire in order that we can properly target our initiatives and Home Fire Safety Visits. "Local managers will continue to closely monitor the performance of all stations to ensure that individual targets for delivering Home Fire Safety Visits are achieved and to ensure fire safety advice and smoke detectors are available to all our communities." During the reporting period Scottish Fire and Rescue Service undertook a total of 1037 Home Fire Safety Visits, against a target of 909. The majority of these were carried out at premises which were identified to be of higher risk. LSO Stapley added: "The majority of these visits have been conducted using a direct targeted approach using local knowledge and intelligence to target higher risk areas. "Additionally visits have been conducted following self-referral and referral from a range of partner organisations, as well as being conducted following our attendance at incidents. Fire casualty figures also remain low with 13 reported in the second quarter, the same figure as the July to September period in 2013/14. There were also no fatalities as a result of fire during the second quarter in Dundee. The report, which was presented to the Policy and Resources Committee (Police, Fire and Community Safety) in Dundee last night, also highlighted a reduction in the number of incidents of deliberate fire setting, from 173 in 2013/14 to 167 in 2014/15. LSO Stapley commented: "A number of initiatives have been undertaken to reduce these incidents and local managers have been working closely with Police Scotland and other partners to address this matter. "Intelligence is shared regularly as part of the multi-agency tasking and co-ordinating meetings and also the fire related anti-social behaviour group where discussions have led to a number of actions being taken to address this issue." The only slight rise was in non-domestic property fires, which went from 13 in 2013/14 to 19 this year. Share Share on Facebook Share On Twitter


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Introduction WordPress Premium Content Plugin
Amazing membership platforms need to be easy enough to work with when membership websites are launched, but will need to provide the space for these sites to grow as they achieve success. In this MemberMouse Overview, we'll discuss the advantages and disadvantages of using MemberMouse for WordPress membership websites, and the way that MemberMouse fits the needs of various users. WordPress Premium Content Plugin
Getting Started
The neat thing about this is you are able to alter the registered URL, so if you want to utilize MemberMouse on a website before visiting a manufacturing site, you can register the staging site URL and completely setup your website and members for launching, then migrate to the URL to the live site. As soon as your website URL is registered in your MemberMouse account, you may then download the MemberMouse plugin from your dashboard and then install it on your WordPress site. From there, you're all set to begin configuring your site.If you do not need to establish the website yourself, then you can buy Quick Start service from MemberMouse for $299, which comprises a WordPress installation (optional), MemberMouse setup after a consultation call, and an optional migration of registration data out of an present site. WordPress Premium Content Plugin
MemberMouse Overview
In addition, MemberMouse can offer upsells to members, or mechanically offer downsells to customers that wish to cancel so as to boost customer retention and optimize earnings. MemberMouse additionally allows members to update or downgrade memberships themselves.You can take a look at a complete feature list from MemberMouse to all the juicy details in 1 spot, or see our summary of some MemberMouse attributes.
Configuring MemberMouse
MemberMouse generates several pages when installed (like an eCommerce plugin), for example checkout pages, login/out webpages for associates, and more. It is possible to customize these pages so as to test the most effective approach for your store, but I decided to first get set up.You can check out your membership dashboard once you log into observe some compacted information about your website, but since I haven't put up anything yet, I headed down to the General Settings menu to determine what options I had.Under general settings, I navigated to"Other Settings" and managed to alter that which members see if logged , including the page they are redirected to and whether to display protected menu items (for example, if you are protecting products from non-members). One setting that many of you may find interesting is the"Access Sharing Security"This little box permits you to limit the number of different IP addresses can log into your site using the very same credentials in a 24-hour period. I'd enable more than one IP address if members utilize a computer and a cellular device to look at your content. That way they do not get frustrated by being locked out of your site when using another device. For some membership websites, the ability to restrict login info is non-negotiable, therefore MemberMouse becomes an attractive option.MemberMouse also allows you to make Employee users under General Settings to ensure support or sales employees can log in to your site and member center in order to create or assist members, but don't have access to site configuration options. As a last note on installation, MemberMouse includes a couple of built-in widgets that you could use to display content throughout your website. For instance, the"Protected Content" widget can display upcoming content to members according to which membership level accessibility they have so they understand what things to look forward to (date could be included too ). WordPress Premium Content Plugin
"Click here to sign up to MemberMouse.com"
Creating Products with MemberMouse
1 word of caution for those trying MemberMouse: watch the tutorial videos. Usually documentation is great for when I get stuck rather than as a beginning point, but I was not sure why products and memberships were split in the manner they were.MemberMouse provides membership access to unique products. If you are new at this, it might appear redundant to separate memberships from products initially; however, this allows you more flexibility in pricing your membership solutions. You may produce a"Bronze" membership accessibility level and connect it to multiple products, like a normal product (at a single price), a discounted product (with a promotional price), and also an affiliate product (with a cost for consumers referred from an affiliate). After watching the movies and understanding that this structure, I really liked the flexibility provided by separating membership accessibility from goods.Products are created beneath Product Settings. Both virtual and physical products are managed from precisely the same page, and after your goods are set up, after that you can create membership accessibility levels and assign them to your products. To begin, assign your"Associated Access" for your products to"none" because you'll be setting up memberships later.With MemberMouse, you can make sign-up fees or trial periods. If you enable"Trials", then you can optionally specify a cost for a trial period (which can be 0 ), then decide how long trial period will run. If you only need to use this to get a sign-up fee, then it's possible to set a one-day trial and then initiate the membership. This is not ideal, as the monthly charge will not be shown immediately at checkout since just the signup fee is shown, but it works well enough that it should not be an issue. Your product description should explain fees and billing anyhow.You can also create products"shippable" to make the most of the restricted shipping methodsaccessible MemberMouse for memberships that involve bodily products. WordPress Premium Content Plugin
Creating Membership Gain with MemberMouse
After products are made, you can then create membership accessibility levels to connect to some of your membership solutions. These membership levels will establish the content limitation rules for members. But, you may also edit the access rules onto a per-post or even per-page basis.When you make a membership level, you may assign that access level to a specific product. This is precisely what I had been talking about in terms of versatility — you can assign an access level to as many products as you want, so in the event that you offer promotional pricing for email readers or testimonials from your own affiliates, you can tie the same access to each of these products.You will also select which categories will be shielded for that entry level in precisely the exact same display. Multiple article categories can be selected for access. As a result, MemberMouse supports both tiered and topic-based memberships.As a default, access will be limited for the entire article for every single post in the category. Access can also be set on a per-post or per-page foundation while editing a page or post. The article / webpage editor is where you are going to handle content dripping. Dripping is flexible and super-simple, as you can specify a delay in access for each membership level in terms of days.Once content dripping is set up, you can see schedules for every membership degree below Product Settings > Content Dripping Program to get a general view of if each entry level can see content. This webpage will also allow you to mass edit access rights for each membership level, and personalize content dripping occasions for each access level. It's really useful for those that currently have a lot of content generated, and just wish to assign drip times and access rights from one screen.Not sure how it will look to every member? Examine the top of your display when previewing your own site.
MemberMouse Smart Tags
Before you start setting up your site in order to sell membership goods, you'll want to take a look at a few of the built-in shortcodes for MemberMouse, called Smart Tags. You can use smart tags to add purchase links for your products, selectively restrict (or remove restrictions from) certain parts of content to create excerpts, and display member data. Smart tags also allow you to insert hyperlinks that allow members to handle their own subscriptions, upgrade memberships, or even purchase new products.
Selling Packages
MemberMouse has yet another sales option of which you may take advantage. Participants can't purchase more than 1 membership level using MemberMouse. But, you may use a different content restriction tool, called a bundle, to provide a topic-based membership. This is also how you're able to offer upsells to present members. You can assign many goods to a bundle in precisely the exact same way that it is possible to assign multiple goods to a membership access level. Packages allow you to enlarge the content access a product provides when used in this manner.Because Bundles are tied to goods in precisely the same manner as membership accessibility, bundles may also take advantage of content dripping. The benefit to using bundles is that members can purchase more than one package at one time.
"Click here to sign up to MemberMouse.com"
Selling and Managing MemberMouse Memberships
While MemberMouse automatically produces a lot of pages, it does not produce a catalogue or page. For me this is a good thing, as I believe selling memberships to potential users requires long-form content anyhow — members probably are not going to visit your site and browse for memberships straight away.To sell memberships, you ought to create pages or posts with buy links. You can copy purchase links from the merchandise settings for each item, or create a buy link employing a smart tag if the connection is being posted in your WordPress site (which is what we've done in the screenshot). You might even utilize MemberMouse's built-in button fashions rather than the ones from the motif (mine are a bit lackluster since we are using the default theme).
MemberMouse costs are dependent on the number of consumers for your membership site, yet MemberMouse is not a genuine SaaS solution, as the MemberMouse plugin operates on your own servers. You install the plugin on your website, but will also possess a MemberMouse accounts; your website then assesses with the MemberMouse licensing server to deliver data on site usage. Because this is a"check in", your website does not require MemberMouse's licensing servers to conduct the membership part of your website. Because of this, site performance is entirely dependent on your hosting and surroundings.MemberMouse pricing ranges from $20 per month for 1,000 users as much as premium and professional programs at $300-600 per month for sites with more than 100,000 users (service is included for all plans). Each pricing grade offers different benefits (like premium support starting with innovative plans), but here's a rough breakdown of cost based on number of users.
Managing Staff
Among the great things about MemberMouse is that members may handle themeselves, which helps free up time you would otherwise spend on site management. You can even customize the manhood"My Account" page to mechanically upsell your products for you, or to try to save sales if members want to cancel. The members centre is geared towards automating and simplifying your website management, which can save huge amounts of time for websites with thousands of members.If you want to downsell members who would prefer to cancel, you can take advantage of this MemberMouse Save the selling page, which permits you to create a downsell that will be revealed to associates that are looking to cancel a membership. When members do cancel, you may choose to hard cancel the membership, which blocks access to the members area and logging in, or you may pause the membership. When a member pauses their account (or you choose to set cancellations to membership pauses), their membership is really suspended so they still have access to some material that's been published up to that point, but are removed from the drip schedule and cannot get any content that is new. WordPress Premium Content Plugin
Billing and Payments
Billing is extremely flexible with MemberMouse, and cycles are completely customized. You can bill in terms of days, weeks, months, or even years, and input the cycle of your choosing (ex: 3 weeks, 1 year, two weeks, etc). You can continue to bill on a recurring basis indefinitely, or you could decide on lots of bicycles for the membership (such as"3 payments of $19.95″). In addition, you are able to bill a one-time fee for memberships (though I'd recommend avoiding this unless you are just starting out, since you'll always have to chase new associates, which sort of defeats the purpose of a recurring billing model ).You can also use coupons with MemberMouse, and determine whether to apply them to the first billing cycle or the life of the membership. Coupons can provide a percentage off or a dollar-amount reduction. Coupons are also made to provide an totally free membership, or you might make a membership to get a client yourself and comp that membership rather. Coupon use can be limited to specific products or a number of uses.The very best thing about billing is that you can control recurring billing actions, like refunds, directly from MemberMouse instead of logging into your account with your payment processor. By way of example, you can issue refunds from in your MemberMouse admin instead of logging into Stripe or PayPal to do so, and MemberMouse automatically interacts with the proper processor. It's possible to use one on-site payment method, for example Stripe or Authorize.net, and at the same time use PayPal or ClickBank to supply up to three payment choices.As cards are tokenized and saved for associates, MemberMouse may also help automate overdue payment handling to save your customer management team time and keep your revenue stream flowing. When MemberMouse detects that a card has been diminished , it marks the member's account as late, then sends the member and email asking him to login and upgrade the card info in the account. The penis is then immediately charged the amount due and the member account is reactivated.
MemberMouse isn't designed to be an eCommerce platform, but it can allow you to sell some physical goods through your website and also to sell physical goods with subscriptions, like magazines (though I believe it does a much superior job with virtual products than physical goods ). When you produce your product, you indicate it as"shippable", subsequently put up basic transport prices (like standard and expedited shipping).As for me, I'd only include shipping as part of their membership prices a month (and promote this actuality!) To simplify my shop management, but the shipping methods can be useful for selling'swag' items and other bodily products for your website.
MemberMouse includes a couple of integrations built in to help you with your site management. First, email is critical for communication and engagement. Rather than install an internal email program, MemberMouse integrates directly with email marketing companies like MailChimp and AWeber. You can take advantage of this integration to manage your connection with members using an email platform you are already familiar with, and moving members between lists is automatic to save you time.MemberMouse also integrates with iDevAffiliate to handle affiliates to your membership site. When clients have been sent from an affiliate, this will automatically be noted in the member accounts, and you can choose to dynamically display content or offers to associates according to what affiliate referred them to your site.
Talking of Developers
If you are an advanced user, or possess a developer on staff, it's possible to further automate a lot of MemberMouse functions. Besides smart tags (shortcodes from WordPress lingo), there are plenty of actions and filters available, as well as a well-documented set of global purposes for use in templates as well as other custom code. However, these push notifications may also be used to trigger actions in third party integrations (i.e., sending data to an accounting program ). MemberMouse also has an API that developers can use to incorporate MemberMouse with outside systems, which is not true with all membership plugins. This allows you to create, get, and update information about members.
MemberMouse includes email support with all programs, also offers some other tools for users. Total documentation is available, and was pretty useful for me. Some documentation comprises video walkthroughs, and all settings and functions are recorded. I just used the service desk one time for an issue with the smart tag libraryand obtained a response to the question I filed in the morning later the same afternoon, and also got a follow-up email to let me know the problem would be solved within the next release.In addition, there's programmer documentation accessible for site customizations. If you're conducting a membership site with tens of thousands of members, chances are you have a developer on retainer or one on staff, so having docs useful for tweaks and customizations is a plus. WordPress Premium Content Plugin
MemberMouse Review
MemberMouse provides enormous functionality and will allow you to treat your membership website like a business instead of a hobby. Since it is designed for sites with tens of thousands of members, this shouldn't come as a surprise. Setting up a website and basic content restriction is simple (especially with the help of the"Getting Started" videos), but far more customization is possible if you are willing to generate a time investment in website optimization and setup. There is definitely a learning curve involved in using MemberMouse, however it is in proportion to the sum of functionality you escape the plugin, since it has almost everything you could want in a membership platform.
MemberMouse makes it effortless to enhance the Lifetime Value of your loved ones by providing the ability for same-sex earnings. By eliminating obstacles to purchase for existing members, you can radically increase conversions. When members are logged in, purchase links simply start a pop-up confirming the purchase will be billed to the card on the account to make the purchase basically a one time sale (account info is currently prepopulated with all the payment data tokenized from the customer account). As you've gone through the time and cost to acquire these associates, up-selling them is made as simple as possible to generate extra revenue and to help them find other products.Another interesting feature is the ability to email purchase links to members, so that when the link is clicked, then members have been logged in and delivered to some pre-populated shopping cart to again remove as many barriers as possible to buy.The level of service MemberMouse provides was interesting for me, as many membership solutions offer you the plugin / integration and support, and that's it. The Quick Start agency is a white-gloved setup and setup, which is supplied by a few other services, but MemberMouse additionally supplies a list of recommended contractors, and supports present users to become affiliates to advertise the services. Developer resources are also a excellent improvement, and enable you to customize, tweak, or expand your use of MemberMouse beyond WordPress. WordPress Premium Content Plugin
"Click here to sign up to MemberMouse.com"


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Hello everyone!
This morning I had some blueberries in my fridge that I needed to use up, so Paisley and I made muffins! This was a new recipe for me and I am happy to report they were incredible! The blueberry topping and streusel just take the muffins to a whole other level, SO good! My one change I would make next time would be to add some more berries to the actual batter, I like my muffins basically exploding with berries 🙂 (I changed the blueberry amount in the recipe, so the three cups of berries should be just right) 🙂
Streusel Topping:
– 3 Tbsp. granulated sugar
– 3 Tbsp. brown sugar
– 1/3 cup all purpose flour
– 3 Tbsp melted butter
– 3 cups fresh blueberries
– 1 1/8 cup granulated sugar, plus 1 tsp. sugar
– 1 Tbsp. water
– 2 1/2 cups all- purpose flour
– 2 1/2 tsp. baking powder
– 1 tsp. salt
– 2 eggs
– 4 Tbsp. butter, melted and cooled slightly
– 1/4 cup vegetable oil
– 1 cup buttermilk (you make your own buttermilk by adding a tbsp of white vinegar or lemon juice to 1 cup of whole milk)
– 2 tsp. vanilla extract
Begin by preheating your oven to 425F. Line a muffin pan with cupcake liners or spray with nonstick cooking spray. Set aside.
First make the streusel topping. In a small bowl, combine the sugars and flour. Pour the melted butter into the bowl and mix with a fork until it resembles a crumb mixture. Mine had slightly too much butter in it and it looked more wet, but it still came out great! Set the streusel topping aside for later.
Next, we're going to make the blueberry sauce. Place 1 cup of your blueberries in a small saucepan and add 1 tbsp of water and 1 tsp. of sugar to the pan. Heat the berries over medium heat and mash the berries with a fork. You can leave a few of them whole for added texture. Stir and cook the mixture for about 5 minutes, until it reduces and thickens. Set aside to cool.
Now, in a small bowl combine the flour, baking powder, and salt. Set aside.
In the bowl of your stand mixer, combine the eggs and the sugar and beat them with the whisk attachment. Slowly add the melted butter and oil, mix until combined. Then, add in the buttermilk and the vanilla. Beat a few minutes until all the ingredients are completely incorporated. Pour the mixture into a larger bowl. Using a spatula, carefully fold the rest of the blueberries and the flour mixture from earlier into the egg mixture. The batter will be sort of lumpy and thick.
Now, take your lined muffin pan and fill the cups a little over 3/4 of the way full. You want the cups to be pretty full. Now, take the blueberry sauce from earlier and place a dollup on the top of each muffin. Swirl it a little so that the sauce covers most of the top.
Finally, take your streusel topping from earlier ands prickle the topping right over the blueberry sauce. Be pretty generous with the topping, there's a lot there!
Bake the muffins in your preheated oven for 15-17 minutes until the tops are golden brown. Once you remove the muffins from the oven, run a knife around the edges to loosen them from the tin. Remove to a wire rack to cool. Serve warm with a pat of butter, my absolute favorite! Mmmm!


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Family (2 Adults & 2 Children under 12) Bed & Breakfast: From R2150


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Our Purpose
We are a family of believers committed to reaching people with the life-changing reality of Jesus Christ.
Our Vision
Our vision is that every man, woman, and child in Greater Austin has the chance to experience the life-changing reality of Jesus Christ because they hear the gospel from the lips of someone from Wells Branch Community Church or a sister church in partnership with the Association of Hill Country Churches.
How will we reach 2 million people?
Wells Branch Community Church was planted in 2009 by Hill Country Bible Church Pflugerville, which was planted in 2000 by Hill Country Bible Church Austin. In all, HCBC Austin has planted 25 churches in the greater Austin area and beyond, and continues to train leaders to plant churches. At Wells Branch Community Church we are committed to carrying on this tradition of church planting to reach the Greater Austin area. We planted our very own church plant, Eastside Community Church in 2017.
We believe that if 10% of the city is engaged in a spiritually vibrant church, our vision will become reality in our lifetime.


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They say that "its the beauty in the person that lasts" ..
I can totally relate to that.
There are so few people who are capable of being altruistic, thinking of the greater good and putting the other person first even when it is to their own disadvantage. There are just so many selfish people out there.
I love the film American Beauty .. in what seems like a previous life .. I was Lester Burnham .. I used to be able to recite the opening lines by heart .. and have picked the following out ..
I can still relate to these passages big style .. the first was where I was at the time .. and the second is kind of where I am now .. less stressed and more appreciative of the beauty that is all around us if we open our eyes to see it.
Opening lines
Lester Burnham: My name is Lester Burnham. This is my neighborhood; this is my street; this is my life. I am 42 years old; in less than a year I will be dead. Of course I don't know that yet, and in a way, I am dead already
Closing lines
I guess I could be pretty pissed off about what happened to me… but it's hard to stay mad, when there's so much beauty in the world. Sometimes I feel like I'm seeing it all at once, and it's too much, my heart fills up like a balloon that's about to burst… And then I remember to relax, and stop trying to hold on to it, and then it flows through me like rain and I can't feel anything but gratitude for every single moment of my stupid little life
Isn't that beautiful?
Whatever you are doing, stop for a minute and smell the roses. hug your kids or friends and if you are lucky then tell that special someone that you love them.
Life is too short not to appreciate the journey and if you're really lucky then you'll find someone to appreciate it with you and who loves you for what you are.


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AdWords is an expensive undertaking. Much of the value of hiring a manager like ourselves is to have some peace of mind knowing you're spending your dollars wisely and getting the best ROI possible. As a AdWords management company we've primarily focused on working with local businesses. In doing so we've found that the needs of our clients don't always align with the technical solutions Google offers. Google tries its best to provide ways to track or increase your ROI for its users but unfortunately many times those tools are best suited to large businesses, national brands, or ecommerce websites. For example, it offers conversion optimization automated bidding and dynamic ad targeting. And recently, they've started making end-roads into call tracking.
AdWords has often given you the ability to add call extensions to your ads. Call extensions are basically enhancements to your standard text ad that includes a phone number inline with your ad copy. But originally ( yes, we've been around long enough to remember the good ol' days) we were allowed to put phone numbers inside of the hardwired ad copy. Our thought was that it was just good practice but also hopefully someone dialed straight from the ad without clicking and spend our client's money. Google took that ability from us and insisted we use call extensions instead. The removal of phone numbers within ads occurred as mobile smartphones became more ubiquitous. As users began using their smartphones for searching Google refined it's user interface and integration of its paid platform. Google also enabled the ability for a "click-to-call" ad where the user can call directly from a search ad on their phone. The merits of that function are better left for deeper discussion later on, but the concept here is that integrating call extensions into ads allowed Google to leverage the unique ability for smartphones to take one less step in contacting a business.
For plumbers, lawyers, bail bonds, etc click to call can make a lot of sense. Users may need to talk to someone quickly to find out more about the service and rates and their interest in the website may be minimal. Similarly, these are the folks that may also just call off desktop ads and go down the list without ever really clicking an ad. But there's always been a problem. Tracking. How do you know if a phone call received is from your paid ads? Ever since the incorporation of call extensions there have been two solutions available to small businesses. 1) Use a Google Call Tracking Number 2) Use another tracking number in tandem with script on the site and/or a landing page The pros and cons of each choice depend on what you feel like you value more as an advertiser. Option 1: Use A Google Tracking Number Google actually calls these "Google Forwarding Numbers" but they basically track calls and are reportable back to the AdWords interface. The unfortunate component of this option is that the tracking number Google uses is a toll-free & dynamic number. This means that a local customer will see a toll free number for a local intent search. Our concern is that this will be less appealing than an ad with a local area code and therefore we'd lose business. Additionally, the number will change each time so any return visitors or follow up calls may be difficult. However, this allows an easy way to determine effectiveness of campaigns. Google is building call details into flexible conversion settings to tell an even better story about the type of call generated off the ad. For some businesses which may not rely on hyper-localization this may be more appealing. Also, you never have to pay for another phone line as your cost is built into the click cost. Option 2: Use a 3rd Party Tracking Number This option is more expensive. You need to buy a dedicated number or sign up for some sort of call tracking solution. SB Search uses Marchex to track phone calls for its clients. However, while more expensive using a call tracking platform can give you very detailed insights into your campaigns and calls. Ironically, Google's tracking solution doesn't give you keyword level data. But many call tracking platforms can give you super detailed information about what keyword associated with what ad text drove a phone call. You should expect to pay at least $99/month for a solid platform that can do this. The con of this option is that you cannot get AdWords integration data automatically, and still, any "click-to-calls" give you almost no data beyond the fact that a call came through. You would have to have a local number dedicated to each adgroup if you wanted to get the same type of information Google's solution gives you on Click to Call instances.
Given the constraints, costs, and value of tracking calls I tend to prefer using a client's standard local phone number. If we use call tracking I believe a 3rd party platform is best because you can record calls and order new ones easily. For the click to call problem I feel that in tandem with the other tracking measures we can rely on the "click type" segment to tell us how many click to calls we've had…sure we can't tell how long each of those lasted (because we're not using Google's phone number) but we can assume the person actually clicked and the phone number came up. I've relied, in the past, on running tests to how many click to call click types resulted in tracked phone calls on our 3rd party platform ( I paused all other ad types and tracking numbers). What I found was that the conversion rate of click to calls click types was about the same as those that came to the site then dialed a tracking number from the landing page; which is about 40%-50% for most home services. However, I have found success in using Google call tracking for some local clients. The overall take away is: 1) Use Google Forwarding if you have no access to 3rd party tracking but want to get a sense of overall performance 2) Use your local number in call extensions and measure "click to call" click types (segmentation) if you have very few other forms of marketing out there 3) If you find value in getting a better sense of conversions look into investing ~$100 per month extra for great call tracking We here at SB Search are more than happy to find the right, flexible, plan for your business and needs.
Google would have you believe that anyone with a Google Partner badge is going to give you quality AdWords Management. You would assume from their partner page that you'll have proactive and knowledgeable managers working on your account as long as they have a badge on their website. I'm here to tell you that you should use the Google Partner status as your initial filter for choosing AdWords management but that you should probably inquire about some more important aspects of how the individual or agency operates. South Bay Search Marketing practices the following as a matter of company ethos but you may find some utility in the concepts regardless of whether or not you sign up with us; you should use these concepts to guide your entire online marketing strategy and choices.
Your AdWords manager fees should be based on realistic expectations. The rate which a Google Partner charges should reflect 3 things: hourly work to be done, performance, and foundational value in the campaigns. As an AdWords management agency we have built upon years of experience and knowledge with custom tools, reporting, and indicators which help us better notify and manage both the online campaigns but our clients as well. We want to spend as much time as needed in your account…no more…no less. Most clients have a fixed AdWords budget that reflects their cash flow or other needs and once we get campaigns dialed in so that they consistently deliver leads at a profitable ROI then it'd be foolish of us (or any other manager) to make changes in an account just for the sake of "putting in the hours". Incremental changes based on further reporting and analytics can still be implemented but gone are the days where you can expect huge ROI from AdWords; the online ppc landscape has become just too competitive and expensive.
While major changes and tweaks may not need to be done eventually (hopefully as soon as possible) that doesn't mean your account manager should be paid differently. As a company we price ourselves at a rate which reflects our initial grind which hopefully results in many months of continued management. You, the client, are then paying for the performance results that we've earned through many hours of hard work (either in your account specifically or in those that we've learned from in the past). You're still making, we believe, as good of a ROI on our campaigns as you can hope to expect anywhere else and that is the foundational value that a Google Partner should bring to the table. When you shop around you should have a sense of the type of experience the vendor can apply to your business whether or not they've had your specific business in their portfolio previously. Additionally, when you use quality managers you should get a sense of structural integrity of your account so that you can review the data in a way that makes sense and tells a story for your business.
Your Google Adwords Partner should have a personality. What's one of the best things any business can offer its clients? Feeling like you share their needs and wants. Personality builds trust between a service and a client. For AdWords and internet marketing in general there is a huge opportunity for distrust because of anonymity online and the technicality of computers. Most small business owners don't understand html, api, h1 tags, and so on. Then the idea that you're working with simply a voice or "text" chat that you never get to physically see or touch results in inherent anonymity that is often abused by scammers. If we understand that distrust is ripe in internet relationships then we need to be sensitive to the fact that ppc marketing also throws in the concept that a client (you) trusts a stranger (us) to spend your valuable cash! We need to be very aware that our clients trust us to make wise money decisions on their behalf and are paying us to do so. The best remedy for this distrust is personality.
An AdWords Partner should be available in many different mediums; chat, phone, web-meetings, and in person if possible. Furthermore, we should have a 1:1 relationship with the client & their account. That is why South Bay Search Marketing has always done best when our sales team is our management team. If you get John on the line he gives you his pitch…his personality. Then when John starts working on your account you get that approach and his specific attention on the phone when you have a question. A simple Google Partner badge needs to be pinned onto a company with personality to ensure long and healthy accounts and relationships.
Lastly, a Google Partner should also be flexible to your business needs. The internet changes so often that the companies that act as portals to your business for your clients sometimes change quite a bit as well. Google, for example, has added and taken away features from advertisers on AdWords in spurts of time that sometimes only last a day. It is not uncommon to be working in an account only to have the dashboard notify you that you need to refresh because it has been updated…several times. The newest, latest, and greatest may not be for you. A Google Partner should evaluate the toolsets available and apply only those that will make the most of your limited budget. Furthermore, we pride ourselves (and your vendor should as well) on being willing to accommodate a client's need outside of their agreement form scope of work. We may, for example, find out that you really need some Google Places updates to support our ads. You may ask us to integrate Analytics ourselves and change the site a bit to your needs. Your Google Partner should be able to accommodate most of these needs and if not, recommend vendors that can. In relation to the first two items above, your Google AdWords Partner should be able to give you an honest assessment of any additional costs (if any) to accommodate these needs. If we're a Google Partner then we're yours as well. You should feel free to ask and free to expect a reasonable effort on the part of your management to fulfill your request.
In summary, the Google Partner badge is just a representation of satisfying some of Google's basic standards. Your needs go well beyond those that Google measures and you should be able to choose a Google Partner that meets and exceeds the standards of obtaining the badge.
I had heard a very small alert about Yahoo's changes. But like most Yahoo changes, I figured I'd take my time researching it, since it's bound to change again.
Well, my understanding was correct, it turns out the "Alliance" isn't over, for the most part. But, like Google Adwords, Yahoo is making sure it's ready for the impending takeover of mobile traffic.
I logged into Yahoo Ad Manager today and created our first ad! While Yahoo has a standing contract with Bing, it has elected to move some of it's paid search traffic to Yahoo Ad Manager. Namely, mobile content and search.
What does that mean to an advertiser? We are back to 3 bidding backends and it's more complicated than before.
Google AdWords doesn't have to be confusing. Here's a simple start up tutorial that touches on the basics for any campaign. We hope you find it helpful! From your friends at South Bay Search Marketing.
Confused by how Google works?
Have no idea what the difference is between an organic search result and a paid search?
We found a great infograph from "PPC Blog " that showcases the flowcharts the complex working of Google. Follow the arrows and discover how Google works, alice. 😉
What is the difference between Adwords and Adwords Express?
If you don't have a website then Adwords Express seems like the a great way to go. Websites are confusing, time consuming, and expensive to make, right? Wrong; they can be affordable and made quickly. Having an online presence is necessary. Adwords Express just may not be the best way to go about it.
Thinking twice about Adwords Express would be beneficial.The issue I have with Google Adwords is that Google does all the work for you. But wait, that sounds great right? Wrong again. Your online presence is not something to be lazy with, considering 85% of consumers search for businesses online, and this statistic is growing.
Regarding your online presence, whether it is a website, Pay Per Click, SEO, Social Media, or Pay Per Call, you get what you pay for. Adwords Express, yes, is cheaper than Adwords, but there are no keywords, and no placement choices to be made. Google decides what words match your business, ad places your ad accordingly. The only info you give them is the category your business fits in, a two line ad, and your budget.
Of course Adwords Express is cheaper; your ads will show up according to your budget. But how often will your ads even show up for people to click on it? My guess is not so much.
One upside, however is that Google localizes Adwords Express,, meaning that your ad will only show up for people looking in your area. Better for small, local businesses, maybe not if you are county wide, or state-wide etc.
Even with this one upside, the downfalls are too high in count. A huge downfall is the absence of negative keywords. Say you are a plumber and you are offering plumbing repairs, etc., someone could eb looking up plumbing school, or plumbing tips, and you would still show up due to the keyword: "plumbing". These are not people you want seeing your ad, and especially not people you want clicking your ad. No negative keywords allow for a waste of time, and a waste of money. Adwords Express may be cheaper but is it cost effective, or a money pit?
You cannot bid higher on a specific device either. Everything is spread across the board evenly. But mobile bids are usually more expensive, so you probably aren't going to be showing up on any mobile devices. Not good considering mobile users are growing every day. It is predicted that people will be searching on their phones more than they search on their desktops by 2014. That's not very far away.
Go with the plunge of investing in a website for your business. A great software to utilize is WordPress, which is user friendly for easy edits, and extremely customizable. Then get yourself on Adwords and see your business grow!
You only have 25 headline characters, 70 text characters, and a display URL to make the sell. What to put in the headline? What to put in the description lines and display URL; and then there's all of Google's advertising policies you must abide by. *(Check out these rules and regulations for Google's Adwords text ad policy here.)
What makes you stand out from the competition? Why is your company better than your competitors'? Quality, customer service, and most importantly, price is what makes you better.
Let's start with the basics of advertising and then get into the specifics of advertising on Google.
Number 1: the headline. 70% of your ad's efficacy is dependent on your headline. (Makes it a good place to start!—) If you have a monthly promotion or coupon offered; utilize that. An eye-catching line advertising a special price or offer is going to attract more eyes.
Efficiently input your keywords. The keyword your audience searches for should be in the ad. Keep it Simple. If the keyword is "Boston Plumber", headline the ad, "Boston Plumber"; then advertise a call to action deal in the description lines. Give your audience what they want–what they are looking for. Likelihood is, they won't look twice at an ad that doesn't have their keyword in it.
Match up your headline and your destination url. If you are offering a promotion or coupon, have them directed to your coupon page. If you are advertising a local area, lead your audience to a localized page specific to the advertised city. You want to make it as easy and direct as possible for your audience; making your product or service the best and easiest choice.
People don't want to read a book. Be as concise as possible; get to the point; say it clearly and attractively.
Why Choose us? Good question.
South Bay Search Marketing is a professional, expert, and personalized online marketing home. We are person to person rather than business to business. We have fun building your business; and we get the greatest kick of all from the conversions we get you.
Business doesn't have to be boring; we make it fun. See why we're the best…or better yet give us a call and we'll give you a 15 minute demonstration or account review.
Google is constantly making updates in Adwords these days; but are these updates really "enhancing" Google Adwords?
"Enhanced" should probably be replaced with a more negatively connoting word, like "Money-hungry", or "Capitalization". Although Google's goal was to simplify the bidding options, they seemed to have made things more complex and difficult. The only thing really "Enhanced" is the price of clicks, which seems to be going up quite significantly across the board.
Yes, Google Enhanced offers more options for Adwords users such as:
– Location Bid Adjustment
– Mobile Preferred Ads
– Custom Display Bids
– Adwords Extensions Customization
– Text Ad Rule Changes
– etc.
Let's review a couple of these changes and see what the cons and pros are—there are some pros believe it or not!
Sitelinks & Mobile Bidding: You can now control the day, time, and hours you have your sitelinks up and running. However, with such specificity comes complexity: Google Enhanced has made Google Adwords a lot more complicated. Most importantly, bidding options have been changed: users must bid on all devices. Whether you want a presence on all 3 forms of devices, you must bid on them: desktop, tablet, and mobile. Additionally, you cannot target specific types of mobile devices such as just Apple software or just Android software. Somehow Google has allotted for Adwords to become simultaneously more specific and broad.
On the upside, you may, however, bid lower for mobile devices, and higher for desktop, or oppositely, depending on which devices you want and do not want to show up on. An absolute minimum bid cannot ensure disappearance from a specific device, but you will most likely not appear on it. Developing strategies around Google's constantly changing rules is vital.
Text Ad Changes: ,/b>Text ads are always coming up with new rules and regulations: a big one under Google Enhanced is the disallowing of phone numbers in text ads. The number must be added in the ad extensions tab of Adwords under the "call extensions" section. Gong through all of the ad extensions is vital due to the new text changes. Google Places has become an even greater asset as well!
Display Network: Display Network campaigns must be merged into just one campaign now; you can still, however, target devices within the campaign. Just make sure to separate your display network campaign from your search campaigns!
So what's the verdict? Is Pay Per Click still worth it?
YES. Yes, of course; Google Adwords is NECESSARY for a prospering business these days. Without an online presence there is no business, or little to none of it! Online marketing is where the customers are- regardless of the industry.
Google is like the big man on campus that you may not like all the time, and you may not always like what he does, but if your on his bad side then life is not so great. What is key is adaptation. Users be aware that budgets will need to be adjusted, but volume will go up; but things are gonna get more competitive and more expensive.
We touched a few of the key changes to look out for, but make sure you familiarize yourself with the changes and act accordingly. Test out the new waters, strategize, and then conquer.
We recently signed an Adwords Campaign client interested in PPC for just the summer. This got me to thinking about how great and even more sensible it is to have month-to-month PPC contracts. Some businesses, like a swim lesson school, is a predominantly summer-focused business, but a business that still needs to optimize it's time slot for getting as many as customer leads as possible!
Pay Per Click online marketing has become mandatory for businesses today for gaining customer leads. Online presence is critical and Pay Per Click offers immediate online presence that also converts immediately.
If you have a summer campaign or summer oriented business you need to promote; PPC is the way to go. This does not mean to say that SEO (search engine optimization) is any less powerful, or any less valuable than SEM (search engine marketing), just less immediate at producing valuable customer leads.
SEO is organic search; SEM is pay per click— something that happens organically is going to happen a lot less quickly than something you pay for; this is just a fact of our contemporary world. People searching online for what they want and need, as well as what they don't even know they want or need, is also a fact of our contemporary world. The #1 determinant of traffic to your website comes from people's online search. People search online all day, whether they need to fix their dishwasher, get their carpet cleaned, or need to learn how to swim.
One statistic I found absolutely fascinating was from Hubspot's Pinterest: for high commercial keyword search clicks (people looking to buy), 64.6% of the clicks came from Pay per Click results, vs. 35.4% clicks from organic search results. On top of that, 75% of users do not scroll past the first page when searching for something (Hubspot Pinterest "Fun Facts" May 29, 2013). Users are looking more for what matches their search than if they are clicking on a paid ad or not. Or maybe they are just too lazy to even scroll down the page at all! Whatever the reasoning; people are just as likely, if not more likely, to click on a paid-for search result as an organic search result.
So get your PPC campaigns going this summer and see how you can improve last year's profits! SB Search marketing offers a no contract month-to -month basis for PPC. Boom!