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Marketing to millennials doesn't have to be hard. Generation Y, or Millennials are those born between the 1980s and early 2000s. If your company isn't already looking into ways to create marketing to millennials, it's time to start.
Why should you exert efforts for marketing to millennials? Because they have $200 million spending power and are 80 million consumers strong.
Referred to as the "Me Me Me Generation", Millennials are supposedly the most self-involved, opinionated and impatient generation yet. This is precisely why marketers are scared of them. They can sense companies trying too hard to be hip and demand authenticity. Here are three key lessons you can utilize to successfully market to them—when we're done with you, they'll be putty in your hands.
Marketing to Millennials Lesson 1: Don't try so hard.
Like a nerdy Dad who's trying to incorporate "rad" and "bomb-diggity" into his vernacular (and failing miserably), your company needs to try hard but not to the point of being totally uncool. Don't market to them, talk to them. Tell them your story, tell them your brand message, but above all else, be real with them.
If you're a nerdy company, embrace those duct taped glasses and video game themed t-shirts. If you're smooth, sleek and sexy as a GQ ad, be true to that. Whatever your personality, being genuine will attract a real audience of millennials appropriate for your marketing efforts.
Lesson 2: Be good at something.
You can't be good at everything. Those movies where the star jock could also sing and had flawless Bieber-like hair? We're calling bologna.
Rather than being a company that does everything well, stress your best quality. Your competition will inevitably beat you out at some aspect (customer service, newer or faster technology, etc.), but you too are better at something than them. And that's what you need to focus on. They won't be fooled if you tell them what they want to hear.
May we make a suggestion? If you're looking for a new product development to appeal to millennials, make your product customizable (if they aren't already). Millennial's have been spoiled in their ability to pick the color, size, style, etc. of many products. They love the concept of co-creating your product when at all possible—cater to this by allowing them to express themselves through customization.
Lesson 3. Exist to them.
If you're not on social media, you don't exist. According to Heidi Cohen, actionable marketing expert, 93.3% of millennials are active on the Internet (75% are on Facebook) and over 90% of them have cell phones. Direct mail and Digital Marketing are important.
Assuming they've had a good consumer experience, millennials will be some of the most loyal brand advocates for your company—if you're sharable. A Facebook page, Twitter feed, "pin it" button, or "Share This" button will encourage millennials to recommend your company to their friends. The easier and more convenient you can make it, the better. Buyers in this generation love being affirmed by peers that they're making a smart choice—give them ample opportunity for this validation.
We know it can be intimidating to attempt to market to a demanding, opinionated, diverse generation. But you love a good challenge, right? Trust us, it's worth the effort and research if you can engage millennials successfully. (And we know you can).


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With docker registry version Virtual Private Servers (VPS) you'll get reliable performance at unbeatable prices. Choose between five different VPS options, ranging from a small blog and web hosting Starter VPS to an Elite game hosting capable VPS.
Don't let the poor performance from shared hosting weigh you down. Use an docker registry version VPS and get a dedicated environment with powerful processing, great storage options, snapshots, and up to 2 Gbps of unmetered bandwidth.
Conquer your projects. Whether you are a student wanting to get some real-world systems administrator experience, a hobbyist looking to host some games, or a professional in need of reliable hosting services, docker registry version has the right VPS for you.
Traffic for your flex justify content VPS server is unlimited, with a maximum bandwidth of 1Gbps. This means you can host services or applications that require a high bandwidth, providing your customers with an optimal browsing experience at no extra cost.

subset: commoncrawl


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Malibu Adamson House Archives
Shards 'n Snippets Spring 2013
15/06/13 16:37 Filed in: Shards 'n Snippets
William T. Cartwright dies at 92; rescued Watts Towers
An Emmy-winning film editor and producer, William T. Cartwright helped save the Watts Towers from demolition. . . . Also see "I Build A Tower" in THF Special Features
By Rebecca Trounson, Los Angeles Times
June 5, 2013, 9:14 p.m.
Comments? Share them for posting!


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by Crystal
I love Kale. Although it can be a little bitter, I know it's a nutritious vegetable and good for me and my family to eat. I like to serve it sauteed in olive oil and garlic and it holds up great in soups. Anytime a soup recipe calls for spinach, I usually use kale instead as it doesn't get soggy.
Kale does take a little time to prep, I usually wash it well, cut away the inner stem portion of each leaf and then chop up the leaves. My life just got a little easier! In the produce section at Sunset they carry fresh chopped kale greens in a 16 oz. bag. I now may be eating kale a little more often!
Comments for Glory Foods Chopped Fresh Kale Greens - Ready to Cook
Click here to add your own comments
Join in and write your own page! It's easy to do. How? Simply click here to return to Grocery Store Favorites - Sunset Foods.
Click on any of the images below to see what I've pinned to Pinterest recently!. If you like to see the recipes and cooking tips that I discover and pin, I'd love to have you follow me on Pinterest!
Thanks for stopping by!
If you enjoy cooking or are looking for new recipes to try,
these are ways to see more yummy ideas:
I also share all kinds of cooking tips and recipes on
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I'd love to have you follow along!
Each page on this site has a comment box, so if you want to share how a recipe turned out or something you added to make it even better, feel free to comment below!


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Cliff Lee (3-0, 0.75) vs. Tim Lincecum (2-1, 1.93).
COMMENTS: That Keith Law guy over at ESPN.com might be on to something when he concludes that "pitching will be the difference" in this World Series. No. Shit. And Game 1 features the postseason matchup of the century (that is, now that we've gotten Lincecum's two duels with the equally talented Roy Halladay out of the way).
This series may be a network's nightmare (NYY-PHI would have had the #1 and #5 markets with a combined population of 25M; instead, we've got the #4 and #13 markets with a combined population of 10M and change), a true baseball fan's dream, and a barber's anxiety. But it's also going to be the vehicle that gives the San Francisco Giants, this year's Team of Destiny (TM), what is almost certain to be the franchise's first World Series title.
(Not that we're not trying to offer alternatives.)
Giants get home field advantage, ironically enough thanks to one of our own. On the flipside, the 4:30p start time may mean that the Giants reprise the NLCS and fall short of a full house. All I know is, I'll be watching. And if you're a Dodger fan, I know you will be too.
Thanks to Nic J for the image!


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This egg provides a basic interface to Objective C from Scheme. You can invoke class and instance methods, access instance variables, and define Objective C classes directly in Scheme.
Method invocation
Sends the message KEYWORD1 ARGUMENT1 ... to RECEIVER, which is an objc:instance or objc:class object. This follows the normal Objective C syntax, so the call (objc:send myRect setWidth: 15.0 height: 20.0) invokes the method setWidth:height: on myRect, with arguments 15.0 and 20.0. If the method has no arguments, use a symbol instead of a keyword: (objc:send NSScanner alloc).
Identical to (objc:send RECEIVER KEYWORD1 ARGUMENT1 ...), but allows callbacks from Objective C into Scheme. Safe calls are required when invoking any Objective C method that is either implemented in Scheme, or could itself invoke a method defined in Scheme.
Identical to objc:send/safe when the object or class (or any superclass) is implemented in Scheme, and to objc:send otherwise. In general, this greatly improves invocation time for pure Objective C classes and objects, has a negligible impact on Scheme classes, and incurs a 10% penalty for Scheme instances. This optimization can be disabled by setting the parameter above to #f—in which case a safe call will always be used.
An abbreviation for (objc:send/maybe-safe RECEIVER KEYWORD ARGUMENT ...). The author prefers this form over the older @[...] form, described next.
Same as objc:send/maybe-safe. If the receiver is prefixed with the unsafe: keyword, then this form expands into a (objc:send ...) expression instead. Prefixing with safe: guarantees an objc:send/safe call.
For enhanced readability, the bridge accepts hyphenated selector keywords and translates them into their Objective C counterparts by uppercasing any character after a hyphen, then removing the hyphens. For example, the following are equivalent:
(@ NSDictionary dictionary-with-contents-of-file: name) (@ NSDictionary dictionaryWithContentsOfFile: name)
A wrapper for an instance of an Objective C class. The object's description method determines how this record is displayed.
Return the class of objc:instance ID, obtained by sending ID a class message. This procedure also accepts a class object, but the result will generally be the same object.
Return the raw pointer associated with objc:instance OBJ.
Create an objc:instance from a raw instance pointer (an id). Implicitly retains the object, releasing it when the objc:instance is finalized.
Constructs a new NSString from STRING. Currently assumes UTF8 encoding.
Equivalent to (objc:nsstring "...").
Converts an NSString into a Scheme string.
Instance variables
Returns the value of OBJECT's instance variable NAME (which should be a string).
Type conversion is performed on the result, based on the ivar's type. When the ivar refers to a Scheme object (i.e., is a #:slot or #:wrapper), the object is returned transparently.
Sets the value of OBJECT's instance variable NAME to VALUE.
Type conversion is performed on VALUE, based on the ivar type. When the ivar is a #:slot or a #:wrapper, VALUE can be any Scheme object.
Reference counts are automatically managed for id types.
Shorthand for (objc:ivar-ref OBJECT (symbol->string NAME)).
Shorthand for (objc:ivar-set! OBJECT (symbol->string NAME) VALUE).
Intended for use within methods, this expands to (objc:ivar-ref self "VAR").
Use (set! @var value) to set an instance variable.
Examples: (objc:ivar-set! p "x" 3) (objc:ivar-ref p "x") ; => 3 (ivar-ref p x) ; => 3 (set! @x (vector 1 2 3)) ; when @x is a slot: @x ; => #(1 2 3)
Locates the Objective C classes NAME ... and defines variables holding pointers to the class objects. NAME may be a symbol or a list of the form (VARIABLE CLASSNAME). For example, (define-objc-classes NSTextView NSTask) is equivalent to
(begin (define NSTextView (objc:string->class "NSTextView")) (define NSTask (objc:string->class "NSTask")))
A record representing an Objective C class.
|Class name as a string.
List of instance methods. The format is ((NAME . SIGNATURE) ...), but may change in the future to a list of objc:method records.
|List of class methods.
|Superclass of this class (as an objc:class).
|Metaclass of this class (as an objc:class).
|List of all instance variables in this class (as objc:raw-ivar records).
|List of ivars in this class defined in Scheme (as objc:ivar records).
|Aggregate list of objc:ivar records from the class hierarchy.
A note on instance variables: the bridge generates objc:ivar records only for ivars defined in Scheme. However, objc:raw-ivar records are available for all instance variables. This API (ivar-list / ivars / all-ivars) is new and subject to change.
Return the raw pointer associated with objc:class CLASS.
Create a class from a raw class pointer (a Class).
Look up and return the Objective C class named STRING.
Define an instance or class method in CLASS.
|An objc:class object representing the destination class.
|The return type of the method.
((KEYWORD TYPE VAR-NAME) ...) or SYMBOL
|Body of a lambda comprising the method. The parameters visible inside the lambda are self (a class or instance object), sel (the method selector), and the arguments given in ARGS.
Each list in ARGS adds a method argument of type TYPE, visible to the method body as VAR-NAME. As in Objective C, each argument is associated with a KEYWORD and each KEYWORD is combined into a method name. Hyphenated keywords are accepted, just like in method invocations. A bare SYMBOL can be used as the method name (instead of a list) if no arguments are expected.
TYPE should be a short typename, a symbol such as INT.
Within a method body, you can use (@ super ...) to call a class or instance method of the superclass. Note: super is a reserved keyword, not a variable.
(objc:define-method Rect VOID ((set-width: DBL my-w) (height: DBL my-h)) (ivar-set! self w my-w) (ivar-set! self h my-h))
Method removal is not yet implemented, but redefining a method will override the old definition.
Defines CLASS (a symbol) with superclass SUPERCLASS (a symbol), instance variables IVARS, and methods METHODS. The new classname is imported with define-objc-classes.
SUPERCLASS is looked up for you in the runtime, so it need not be imported.
IVARS is a list of the form ((TYPE NAME) ...), where TYPE is a type qualifier and NAME is a symbol representing the new variable name. Each instance of CLASS will have a separate copy of these variables.
METHODS are method definitions of the form (define-[class-]method RT ARGS . BODY), which are equivalent to calling (objc:define-[class]-method CLASS RT ARGS . BODY) using the current CLASS. These methods are defined in the lexical environment of the surrounding define-objc-class expression. As a simple consequence, you can surround the class definition with a let statement and create "static" variables for the class.
You can also use + as an alias for define-class-method and - for define-method. These correspond to Objective C method definition syntax.
Example: (define-objc-class MyPoint NSObject ((DBL x) (DBL y) (slot: closure)) (define-method ID init (print "MyPoint init") (@ super init)) (- DBL getX @x) (- DBL getY @y) (- ID description (sprintf "<MyPoint: (~a, ~a)>" @x @y)) (- VOID ((move-by-x: DBL a) (y: DBL b)) (set! @x (+ a @x)) (ivar-set! self y (+ b (ivar-ref self y)))) ;; more wordy (- ID ((init-with-x: DBL a) (y: DBL b)) (let ((p (@ self init))) (@ p move-by-x: a y: b) (set! @closure (lambda (msg) (cond ((eq? msg 'initial-x) (print "MyPoint: initial x was " a)) ((eq? msg 'initial-y) (print "MyPoint: initial y was " b))))) p))) #;1> (define p (@ (@ MyPoint alloc) init-with-x: 3.4 y: 4.5)) MyPoint init #;2> (@ p move-by-x: 2 y: 3) #<objc-instance <MyPoint: (5.4, 7.5)>> #;3> ((ivar-ref p closure) 'initial-x) MyPoint: initial x was 3.4
If #f, an error will occur when attempting to redefine an existing class with define-objc-class.
If #t, redefinition is allowed and a warning will be printed.
Objective C is a typed language, and the bridge uses these types to decide how to pass values into and out of Objective C. Each type is represented by a specific string and the bridge provides a variable containing each type string. The variable names and their associated Objective C types are listed below.
objc:define-method uses short versions of the types below, with the objc: prefix removed. For example, use ID instead of objc:ID. The full names are generally used for lower-level methods such as objc:add-method and objc:set-ivars!.
|unsigned short
|unsigned int
|unsigned char
|unsigned long
|void *
|char *
Instance variables defined in define-objc-class use the type qualifiers in the following table.
|DBL, INT, etc.
An objc:DBL, objc:INT, etc. type—use short typenames, as in objc:define-method.
An Objective C instance (objc:ID) with automatic memory management.
|An Interface Builder outlet (objc:ID). Memory management is not performed.
|Holds a scheme object, such as a vector or closure.
|Holds a scheme object like #:slot, but is less efficient.
Numeric types (such as double and int) are converted to and from Scheme numbers just as in Chicken's C FFI.
Class types are wrapped in unique objc:class records when passed to Scheme—see Class Proxies for more details.
An id, or instance, type is almost always represented as an objc:instance record, which is a thin wrapper around a pointer to the Objective C object. There is generally no automatic conversion to or from Scheme objects, even when the object has a reasonable direct representation in Scheme. For example, you may not pass the number "3" to a method expecting an id, even though "3" could be represented as an NSNumber. Conversely, an NSNumber representing "3" remains an objc:instance when returned to Scheme.
There is one exception to this rule: you may pass a string to any method which expects an id, and it will become an NSString. Of course, you can always perform conversions manually using Objective C methods—continuing the example above, an (@ NSNumber number-with-int: 3) can indeed be passed as an id argument. The author has written convenience functions for NSNumber, NSDictionary, and NSArray which reduce the drudgery of conversion. These should be available soon; check here for updates.
Objective C lacks a boolean type; booleans are char types where zero is false and non-zero is true. Since (char)0 is rare, we convert it to #f when passed to Scheme, which allows Scheme predicates to work without a special test. We also transform #t and #f to (char)1 and (char)0 when passed to Objective C. Other character values are passed through as-is. Unsigned char values, on the other hand, never represent booleans and aren't transformed.
Selectors are converted to strings when passed to Scheme, and strings converted back to selectors when passed to Objective C. Note that selectors may be wrapped in objc:selector objects in the future.
CHARPTR (char *) types are converted to Scheme strings, but conversion to CHARPTR is disabled.
NSRect, NSPoint, NSSize and NSRange structures can be sent to and received from Objective C. Each is represented by a record on the Scheme side.
ns:make-rect is provided as an alias for the default constructor make-ns:rect. The same is true for the other records.
|X coordinate of origin (NSRect.origin.x)
|Y coordinate of origin (NSRect.origin.y)
|Width of rectangle (NSRect.size.width)
|Height of rectangle (NSRect.size.height)
|X coordinate
|Y coordinate
|Start index, 0-based
|Length of range
Other than the four exceptions above, struct, union, and array types cannot be sent to or received from Objective C.
The bridge strives to handle memory management automatically. In general terms, this is accomplished by implicitly retaining an instance object when it is passed into Scheme, and releasing it when the objc:instance is finalized. The bridge knows that certain selectors, such as alloc and copy, by convention donate a retain reference to you, and adjusts its retain count accordingly. Furthermore, passing an objc:instance into Objective C retains and autoreleases that object, which is necessary to ensure that short-lived objects (such as automatically created strings) remain valid until the end of a method invocation. (Each invocation is wrapped in an autorelease pool, hence the autorelease.)
In general, this means you don't have to worry about releasing, autoreleasing or retaining objects. The expression (let ((m [@ MyPoint alloc])) (void)), for example, incurs no memory penalty as m is garbage collected like any other Scheme object. This principle extends to NSStrings that are created by the bridge when converted from Scheme strings. Additionally, you may return newly allocated objects from Scheme classes without autoreleasing them.
Instance variables which hold Objective C objects—id types—are also managed automatically. Those defined in a Scheme class are properly retained when using objc:ivar-set!, and properly released in dealloc. You should use the #:outlet type qualifier for Interface Builder outlets, which will turn off automatic management as IB expects. Ivars defined in a pure Objective C class are never retained or released automatically, as these classes expect to manage memory themselves. If you must access such a variable directly, you must manually send it retain and release messages (editor's note: the API for such is not exposed right now).
There are some limitations. Overriding memory-management selectors such as alloc, release, and dealloc is not supported (although alloc does appear to work fine, caveat emptor). Sending an autorelease message has no effect due to the current implementation of method invocation. Finally, although the author has tried to ensure automatic memory management works as advertised, certain cases (especially involving calls from Objective C to Scheme) have not been tested and may be problematic at this point.
In order to implement ivar memory management and transparent access to Scheme objects stored in ivars, the bridge needs to maintain metadata for each class defined in Scheme. Enter the class proxy, a unique objc:class record for each class. Whenever a class pointer is passed into Scheme, this corresponding proxy is looked up and returned. This means that Scheme can store information about classes beyond that available in the Objective C runtime.
For pure Objective C classes, this proxy is generic, and springs into being dynamically the first time the class is referenced. It doesn't contain any extra data; it simply notes the class is pure Objective C.
For classes defined in Scheme, the proxy is created at class definition time, and contains (amongst other things) extended instance variable data, including type qualifiers such as slot: and outlet:. objc:ivar-set! will look up the object's class, find the appropriate ivar and notice any type qualifier.
Instance proxies per se are not (yet) implemented. Although objects are wrapped in objc:instance records, each is merely a non-unique wrapper around a pointer and contains no extra data. Of course, since instance variables can hold Scheme objects, you can store as many "proxy" objects as you like inside any instance. On the other hand, you have to manually access this data via ivar-ref or by sending the Objective C object a message, which can be cumbersome. In practice, it may be useful to do this transparently, having an interchangeable proxy Scheme object and Objective C instance. This is an active area of research.
Registers CLASSNAME (a string) having superclass SUPERCLASS (an objc:class) with the Objective C runtime. An error is raised if CLASSNAME already exists.
Defines in CLASS (an objc:class) the instance variables in IVARS (a list of objc:instance-var records). The offset parameter of the instance variable records is ignored.
Warning: all old instance variables in MyClass will be removed first. Also, we don't check for conflicts with superclass instance variables. This should be remedied in a future release.
Example: (objc:set-ivars! MyClass (list (make-objc:raw-ivar "jimmy" objc:INT 0) (make-objc:raw-ivar "cammy" objc:DBL 0)
Adds a class or instance method to CLASS.
Method name as a string (e.g. "setWidth:height:")
List of encoded argument type strings (such as objc:INT or "@").
|Scheme procedure representing the method.
The structure of the TYPES list is (RETURN-TYPE SELF SELECTOR METHOD-ARGS...).
Transformation: (objc:define-method MyClass DBL ((sel1: INT i) (sel2: DBL d)) (print i) (+ i d)) => (objc:add-method MyClass "sel1:sel2:" (list objc:DBL objc:ID objc:SEL objc:INT objc:DBL) (λ (self sel i d) (print i) (+ i d)))
Wrap or unwrap the Scheme object X inside an Objective C instance (specifically, a Scheme_Object_Wrapper) so that it can be passed as an id type. Essentially, these functions allow you to tunnel a Scheme object through the Objective C bridge, when both endpoints are written in Scheme. At the moment, the resulting object cannot be accessed meaningfully from the Objective C side.
These functions are also used to implement the #:wrapper type qualifier for instance variables.
A record describing an Objective C instance variable as seen from the Objective C (as opposed to Scheme) side. Returned by objc:class-ivar-list, and used by objc:set-ivars!.
|Name as a string.
|Type as an encoded type string.
|Offset within class -- for debugging only.
A record describing Scheme's view of an Objective C instance variable. At the moment, fields include those of objc:raw-ivar with the following addition:
|Keyword #:slot, #:wrapper, #:outlet, or #:ivar.
Creates an autorelease pool that lasts for the duration of the thunk.
A global autorelease pool is created automatically at startup, one is wrapped around the main Application Kit event loop, one is wrapped around every call to Objective C, and memory management is generally otherwise automatic. It is considered unlikely you will have to use this, unless you send Objective C messages directly inside a foreign-lambda.
Import every class visible to the runtime, as if define-objc-classes had been run on all available classes. Useful for debugging. Note that some (rare) classes are not derived from NSObject, and will not respond to standard NSObject selectors, may throw exceptions, or may crash if used.
Looks up and returns a list of all available classes. At startup, the result of this call is stored in the variable objc:classes.
(require-extension cocoa)
It is possible to create Cocoa applications using this extension. See Creating a Cocoa Application in Chicken for a document which walks you through implementing Apple's famous Currency Converter application.
Also, a working application is included in this egg. Untar the egg, change to the tests/ directory, and type make. An application called Temperature Converter will be built.
Starts the main event loop of a Cocoa-based application. If any arguments are present on the command line, they will be passed to NSApplicationMain.
Plays the default system sound using NSBeep.
Logs a message using NSLog. The optional ARGS are interpolated into FORMAT-STR as in printf.
Fills the passed RECT (an ns:rect) with the current color, using NSRectFill.
Send the run message to the global NSApplication object. This is intended to be used during debugging, to restart the main application event loop after an error has returned you to the REPL.
Some global Application Kit functions, such as NSRectFill, take structures which are passed by value. However, the Chicken FFI only supports passing structs by pointers. A workaround is provided in the egg; if you need to wrap such a function, see ns:rect-fill in cocoa.scm for an example.
Copyright (c) 2005, J. "Zb" Ursetto. All rights reserved. Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met: Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution. Neither the name of the author nor the names of its contributors may be used to endorse or promote products derived from this software without specific prior written permission. THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS "AS IS" AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDERS OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.


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Networking & Social Media: Foundations of Customer-Centric Banking
Editor's Note: For part one of this article, click here.
A key component of becoming fully customer-centric bank is understanding and using networks. Social networking has established a powerful new model, identifying who is connected to whom and who is influencing whom. Networking goes way beyond social media, however, and extends to family relationships, business relationships, circles of friends, and networks of people who share interests or characteristics.
The vast trove of information about networks can be used in unconventional ways. For instance, bank may have an insurance division. Investigating a claim, once accomplished mostly through shoe leather and basic technological capabilities, could be augmented with digital tools. This could lead to surprising results.
Let's say there's an auto accident and the two parties claim not to know one another. A search of social media networks, however, tells a different story. In fact, the two parties are friends on Facebook and one follows the other on Twitter. Suddenly, the claim becomes not a run-of-the-mill accident involving two strangers but a possible fraud.
Finally, a customer-centric bank would also recognize the power of social media and networking to build brand and reputation and, conversely, to lose standing among existing and prospective customers.
[Register for Interop here and check out the "Navigating the Big Spectrum of Big Data's Solutions" session on October 4 in NYC.]
How can banks become customer-centric?
Once they define what capabilities they need, such as real-time monitoring and responsiveness and predictive analytics to stay a step ahead of customers, what do banks need to do now to become tomorrow's customer-centric winners?
Overall, they need to dramatically improve the customer experience. Technology is at the heart of this effort and banks need to commit to improving their current and future IT systems. One essential technology is in-memory computing. From a common database, in-memory computing helps banks rapidly process massive amounts of customer-centric and transactional banking data. With in-memory computing, banks get the information they need to make real-time or near-real-time business decisions and communicate with customers.
In-memory computing is also essential as part of the evolving technology infrastructure. Specifically, the next generation of applications is being built on in-memory platforms. This compares to many current apps, which are built on relational databases. While relational databases are good at storing data, they fall short when it comes to high-speed reporting and analytics. An app built on an in-memory platform can query billions of records in a second.
The new generation of apps will also differ significantly in that the information won't have to be transferred from its origination point, such as a loan or deposit system. Relational platforms require that data be transferred to a reporting system in order to be analyzed.
Not only do integrated in-memory systems make it exponentially faster to access and analyze data, the data is also much higher quality because it doesn't need to be transferred, which could affect its accuracy and completeness.
Next-generation applications also have another significant benefit – they can be used for predictive analytics, which is one of the most important and fast-growing trends for banks and other businesses.
Stand out with innovative products and services
Equally important, banks need to stay relevant and cement customer relationships by developing innovative products and services that drive growth. They might develop a product, for example, that helps customers save for the care of aging parents or addresses other common issues shared by tens of millions of people. If banks can position themselves as problem-solvers, they can create an emotional connection, drive loyalty and reduce churn.
Customers appear to be willing to relinquish control over some of their information if it means a better customer experience. A recent survey by Ernst & Young found that 70 percent of consumers would provide more data about themselves if it helped the bank recommend a more appropriate account or deliver a better service.
Lead the industry into the future
While progress has been incremental, banks have no choice but to focus on real-time customer centricity. At bottom, that means building capacity to understand individual customers' behavior and preferences; anticipate their needs; and create the right strategies to provide them with the customized service and products. Banks need to act now to be sure they're at the forefront of the new standards in banking.
Eric Stine is SVP and general manager of financial services for SAP


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The display and use of drug information on this site is subject to express terms of use. By continuing to view the drug information, you agree to abide by such terms of use.
GENERIC NAME: THEOPHYLLINE SUSTAINED-RELEASE - ORAL (thee-OFF-ih-lin)
BRAND NAME(S): Uniphyl
Medication Uses | How To Use | Side Effects | Precautions | Drug Interactions | Overdose | Notes | Missed Dose | Storage
USES: This medication is used to treat and prevent wheezing and trouble breathing caused by ongoing lung disease (e.g., asthma, emphysema, chronic bronchitis). Theophylline belongs to a class of drugs known as xanthines. It works in the airways by relaxing muscles, opening air passages to improve breathing, and decreasing the lungs' response to irritants. Controlling symptoms of breathing problems can decrease time lost from work or school.This medication does not work immediately and should not be used for sudden attacks of breathing trouble. Your doctor should prescribe a quick-relief medicine/inhaler (e.g., albuterol) for sudden attacks of shortness of breath/asthma while you are on this medication. You should always have a quick-relief inhaler with you. Consult your doctor or pharmacist for more details.
HOW TO USE: Take this medication by mouth with or without food, usually once or twice daily or as directed by your doctor. If this medication upsets your stomach, you may take it with food. This medicine works best when the amount in your body is kept at a constant level. Therefore, use this drug at evenly spaced intervals. Since different manufacturers have different recommendations, check with your doctor or pharmacist about the best time(s) to take your particular brand of theophylline.Do not crush or chew this medication. Doing so can release all of the drug at once, increasing the risk of side effects. Also, do not split the tablets unless they have a score line and your doctor or pharmacist tells you to do so. Swallow the whole or split tablet without crushing or chewing.If you are taking the capsules, swallow them whole. If you are unable to swallow them, you may open the capsule and sprinkle the contents onto a spoonful of cool, soft food such as applesauce or pudding. Eat the entire mixture immediately without chewing. Then drink a full glass of liquid (8 ounces or 240 milliliters). Do not prepare a supply for future use.Dosage is based on your medical condition, response to treatment, age, weight, drug blood levels, and other drugs you may be taking. (See also Drug Interactions section.) Use this medication regularly to get the most benefit from it. To help you remember, take it at the same times each day.Inform your doctor if your condition persists or worsens.
SIDE EFFECTS: Stomach pain/cramping, nausea, vomiting, diarrhea, loss of appetite, headache, trouble sleeping, irritability, restlessness, nervousness, shaking, flushing, and increased urination may occur. If any of these effects persist or worsen, tell your doctor or pharmacist promptly.Remember that your doctor has prescribed this medication because he or she has judged that the benefit to you is greater than the risk of side effects. Many people using this medication do not have serious side effects.Tell your doctor immediately if any of these unlikely but serious side effects occur: confusion, dizziness, mental/mood changes, muscle twitching/pain/tenderness, weakness, rapid breathing.Tell your doctor immediately if any of these rare but very serious side effects occur: fainting, fast/slow/irregular heartbeat, vomit that looks like coffee grounds, dark/tarry stools, seizures.A very serious allergic reaction to this drug is rare. However, seek immediate medical attention if you notice any symptoms of a serious allergic reaction, including: rash, red/scaly skin, itching/swelling (especially of the face/tongue/throat), severe dizziness, trouble breathing.This is not a complete list of possible side effects. If you notice other effects not listed above, contact your doctor or pharmacist.In the US -Call your doctor for medical advice about side effects. You may report side effects to FDA at 1-800-FDA-1088.In Canada - Call your doctor for medical advice about side effects. You may report side effects to Health Canada at 1-866-234-2345.
PRECAUTIONS: Before using theophylline, tell your doctor or pharmacist if you are allergic to it; or to theobromine or caffeine; or if you have any other allergies. This product may contain inactive ingredients, which can cause allergic reactions or other problems. Talk to your pharmacist for more details.Before using this medication, tell your doctor or pharmacist your medical history, especially of: a certain breathing disorder (cystic fibrosis), glaucoma, diabetes, heart problems (e.g., congestive heart failure, irregular heartbeat), high blood pressure, kidney disease, liver disease (e.g., cirrhosis), seizures, stomach/intestinal ulcer, thyroid disease.This drug may make you dizzy. Do not drive, use machinery, or do any activity that requires alertness until you are sure you can perform such activities safely. Limit alcoholic beverages.If you develop a fever/flu-like symptoms while taking this medication, tell your doctor promptly. The dose of your medicine may need to be adjusted.Before having surgery, tell your doctor or dentist that you are using this medication.Older adults may be more sensitive to the side effects of this drug, especially fast/irregular heartbeat, or trouble sleeping. Careful monitoring of side effects and drug blood levels is recommended.Caution is advised when using this drug in children because they may be more sensitive to its effects. Careful monitoring of side effects, drug blood levels, and dose adjustment is recommended.During pregnancy, this medication should be used only when clearly needed. Discuss the risks and benefits with your doctor. Changes in your body during the last 3 months of pregnancy may affect the amount of this drug in your blood. Your doctor should carefully monitor the amount of drug in your blood, as well as any side effects, so that your dose may be changed if needed.This drug passes into breast milk and may have undesirable effects on a nursing infant (e.g., irritability). Consult your doctor before breast-feeding.
DRUG INTERACTIONS: Your doctor or pharmacist may already be aware of any possible drug interactions and may be monitoring you for them. Do not start, stop, or change the dosage of any medicine before checking with your doctor or pharmacist first.Before using this medication, tell your doctor or pharmacist of all prescription and nonprescription/herbal products you may use, especially of: adenosine, adrenaline-like drugs (e.g., ephedrine, phenylephrine, pseudoephedrine), allopurinol, aminoglutethimide, certain antiarrhythmic drugs (e.g., mexiletine, propafenone), anti-seizure drugs (e.g., carbamazepine, phenytoin, phenobarbital), benzodiazepines (e.g., diazepam, flurazepam), certain beta blockers (e.g., propranolol), birth control pills, cimetidine, digoxin, disulfiram, fluvoxamine, interferon, isoproterenol, moricizine, pentoxifylline, riociguat, rifampin, St John's wort, sulfinpyrazone, tacrine, thiabendazole, ticlopidine, verapamil, zileuton.Check the labels on all your medicines (e.g., cough-and-cold products, diet aids) because they may contain ingredients that could increase the side effects of this medication. Ask your pharmacist about using those products safely.Tobacco/marijuana smoking decreases blood levels of this medication. Tell your doctor if you smoke or have recently stopped smoking. Your dose of medication may need to be adjusted.Caffeine and alcohol can increase the side effects of this medication. Avoid drinking large amounts of beverages containing alcohol or caffeine (e.g., coffee, tea, colas), or eating large amounts of chocolate.Certain diets (high protein/low carbohydrate or high carbohydrate/low protein) may change the effect of theophylline. Tell your doctor if you are following a dietary plan or eat beef every day. The dose of your medicine may need to be adjusted.This medication may interfere with certain laboratory tests (e.g., blood sugar, cholesterol, uric acid, dipyridamole-thallium imaging tests), possibly causing false test results. Make sure laboratory personnel and all your doctors know you use this drug.Laboratory tests for drug blood levels may be affected by other drugs/foods, possibly causing false test results. Tell all your doctors and laboratory personnel if you use any of the following products: caffeine, theobromine, chocolate, furosemide, sulfathiazole, phenylbutazone, probenecid, acetaminophen, cefazolin, cephalothin.This document does not contain all possible interactions. Therefore, before using this product, tell your doctor or pharmacist of all the products you use. Keep a list of all your medications with you, and share the list with your doctor and pharmacist.
QUESTIONSee Answer
OVERDOSE: If overdose is suspected, contact a poison control center or emergency room immediately. US residents can call their local poison control center at 1-800-222-1222. Canada residents can call a provincial poison control center. Symptoms of overdose may include: agitation, nausea, frequent vomiting, trouble sleeping, unusual thirst, fever, ringing in the ears, seeing flashes of light, fast/irregular heartbeat, seizures, confusion, chest pain.
NOTES: Do not share this medication with others.Laboratory and/or medical tests (e.g., theophylline blood levels) should be performed periodically to monitor your progress or check for side effects. It is important that you do not miss your medication or take extra doses for 2-3 days before your theophylline blood levels are checked. Consult your doctor for more details.
MISSED DOSE: If you miss a dose, skip the missed dose and resume your usual dosing schedule. Do not double the dose to catch up.
STORAGE: Store at room temperature between 59-86 degrees F (15-30 degrees C) away from light and moisture. Do not store in the bathroom. Keep all medicines away from children and pets.Do not flush medications down the toilet or pour them into a drain unless instructed to do so. Properly discard this product when it is expired or no longer needed. Consult your pharmacist or local waste disposal company for more details about how to safely discard your product.MEDICAL ALERT: Your condition can cause complications in a medical emergency. For information about enrolling in MedicAlert, call 1-888-633-4298 (US) or 1-800-668-1507 (Canada).
Information last revised February 2014. Copyright(c) 2014 First Databank, Inc.
Report Problems to the Food and Drug Administration
You are encouraged to report negative side effects of prescription drugs to the FDA. Visit the FDA MedWatch website or call 1-800-FDA-1088.
Selected from data included with permission and copyrighted by First Databank, Inc. This copyrighted material has been downloaded from a licensed data provider and is not for distribution, except as may be authorized by the applicable terms of use.
CONDITIONS OF USE: The information in this database is intended to supplement, not substitute for, the expertise and judgment of healthcare professionals. The information is not intended to cover all possible uses, directions, precautions, drug interactions or adverse effects, nor should it be construed to indicate that use of particular drug is safe, appropriate or effective for you or anyone else. A healthcare professional should be consulted before taking any drug, changing any diet or commencing or discontinuing any course of treatment.


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Thursday, August 23, 2012
My New Pattern Line with Butterick!
Holy cow, readers. What a day. My book is making its way into your homes, and now another big arrival: the first two designs in my new pattern line with Butterick! I haven't uttered a peep about this, and it's been quite difficult.
I became friends with the folks at Butterick/Mccalls/Vogue earlier this year after they featured my blog in Vogue Patterns Magazine. Ever since doing the patterns for my book, I wanted to do more designs and Butterick was totally game, signing me up for two designs a season. And now the first two are out!
The first is B5814, and I'm so excited that it made the cover of the pattern catalog! I presented this design as a "draped wiggle dress." It has tiny raglan sleeves, a surplice boned bodice, and a double drape on the sarong-style skirt.
Didn't they do an amazing job on the styling and photography?
The second design, B5824, is a New Look inspired coat.
It has a dramatic shawl collar, slim kimono sleeves, and a gored circle skirt.
The cool part was that I got to draft the patterns and make the samples myself. (Well, actually I had a LOT of help from my friend Fleur.) And my friend and illustrator of my book, Sun Young Park, made me a little logo. Then everything went to Butterick, where it was made into a beautiful product by the pros there. Thank you to all the many, many people who made this happen!
The great news is that both patterns are on sale for $2.88 until tomorrow. I hope you love them! I'm hard at work on the next season now; more to come on that.
230 comments:
Oh gosh, I want that coat!ReplyDelete
Stunning! What great VIntage inspiration...ReplyDelete
- AnonymousAugust 23, 2012 at 3:56 PM
congrats Gertie!! That is very exciting news :D Both patterns are gorgeous, and I love their retro styling for the pics. Yay :D :DReplyDelete
What exciting news! And I was already doing a happy dance this morning when received email notification that your book had shipped!ReplyDelete
Congrats, Gertie! Lovely designs! Incidentally, when I was a toddler, my mom had a car like the one in the pattern shots.ReplyDelete
Wha...?! This is awesome! Congrats to you!ReplyDelete
GORGEOUS! I'm buying them now :)ReplyDelete
- AnonymousAugust 23, 2012 at 3:58 PM
Congratulations! You are having such a wonderful year, and you certainly deserve it!ReplyDelete
That coat is to die for! Many congratulations and well done <3ReplyDelete
- Stefanie H.August 23, 2012 at 4:00 PM
What a great surprise! Congratulations on all of your successes; you deserve it :)ReplyDelete
Congratulations! A book and a pattern line! What will you surprise us with next?? The two patterns are beautiful! Hope to score and make them soon.ReplyDelete
Congratulations! Such great patterns! Quite the year!ReplyDelete
How exciting, Gertie! I love them both, especially the coat - I have the perfect fabric for it, too. A beautiful grey and black speckled wool/cashmere blend with a black velvet collar and buttons! Oooh, can't wait!ReplyDelete
Wow, your blog is such an inspiration! I love reading how you're making a living from your passion.ReplyDelete
I love that coat! Always wanted a big dress-like coat!ReplyDelete
Congrats GertieReplyDelete
congrats.. I have never known a pattern designer.. how fun is that....ReplyDelete
Wow, that's brilliant. I love the dress!ReplyDelete
- MoniqueAugust 23, 2012 at 4:07 PM
How absolutely lovely! Congratulations, I'll be looking forward to each season.ReplyDelete
Dang, girl, your whole life is starting to sound like a movie :) CONGRATULATIONS!!! Big big exciting news - and the designs are just lovely!ReplyDelete
I just got notification the other day that my copy of your book shipped, now it's an agonizing wait until Saturday when it's delivered :)
You are becoming so well known and have been given the great opportunity to share your ideas and expertise with a large audience. Kudos to you and thanks for your drive and enthusiasm. I'm going to buy both patterns right today!
Both are gorgeous!!ReplyDelete
Gosh what lovely patterns, congratulations how exciting. I look forward to hopefully seeing them in 'Sew Today'ReplyDelete
Congratulations!!! That's incredibly exciting.ReplyDelete
Congratulations, Gretchen! The patterns are fantastic! I must have that dress.ReplyDelete
Absolutely fantastic news, love hearing of someone doing well even if am going in the opposite direction FAST lol.ReplyDelete
This is excellent! I've been anxiously awaiting your book for months and now that it's in my hands I cannot wait for the workday to be over with so that I can page through it! And now there are even more patterns to add!ReplyDelete
I have got to make that coat!ReplyDelete
I'm so excited - this is apparently my week of Gertie! Your book is due to be delivered tomorrow and I've just purchased your Butterick patterns! That dress is STUNNING!ReplyDelete
- AnonymousAugust 23, 2012 at 4:21 PM
Wow, that's FABULOUS!!! Congrats!ReplyDelete
Oh wowowowowowowowowow! This so great for you, I love both of your patterns.ReplyDelete
Awesome patterns! I was literally JUST looking through their look book, and those two patterns were the only ones that interested me. =)ReplyDelete
I always look forward to the retro reprints that Butterick & Vogue put out. This is 200 times better!ReplyDelete
Congrats, Gertie – well deserved!
These two patterns are exquisite (I have been looking for a coat pattern like that for quite some time . . . now I just need to find the perfect fabric!). And I suppose it goes without saying that I cannot wait to get my hands on these two patterns!
Whoop! Congrats on the new gig and love the designs! I'm waiting impatiently for my book to arrive - I'll likely pounce on the mailman when he gets to my mailbox tomorrow!ReplyDelete
Love Love Love that dress!ReplyDelete
Great design Gertie!
How exciting for you! Both patterns are lovely and I think i might need to make that coat as soon as possible.ReplyDelete
Oh, my God, that's amazing! Congratulations! I bought both of them. Also, I just got notice that my copy of your book is on its way, and I am so excited for it to arrive!ReplyDelete
What a fantastic announcement! Congrats on your book and the patterns.ReplyDelete
So amazing!! I have to buy both of course! Congratulations!ReplyDelete
Are they available today? If so SEE ya in a few. I LOVE THEM!!!ReplyDelete
You so deserve all that is happening in Gertie World! Much love to you. xxReplyDelete
Congratulations! It is obvious that you are a very hard worker and I am so happy to see your success!ReplyDelete
Congratulations! I love the draped wiggle dress.ReplyDelete
Wow! That coat is amazing!ReplyDelete
YOWZA GIRL!!! these are the bomb diggity!ReplyDelete
Nuts!! I JUST started a different coat pattern.... Now I'll have to add this one to my wardrobe.ReplyDelete
Congratulations Gertie! wow!ReplyDelete
Amazing! Love them both! Will these be available in the uk? xxxReplyDelete
Love that red dress. I can remember pics of my Mother wearing a coat identical to yours taken in the 50s.ReplyDelete
- Lynn Mc.August 23, 2012 at 5:09 PM
I saw the dress(pink)at the Butterick website the other day. It's beautiful! Much success, Gertie!ReplyDelete
Such fantastic news!!! Congratulations, the designsReplyDelete
are gorgeous. I love the coat but too afraid of kimono sleeves=gussets!
- Jennifer SAugust 23, 2012 at 5:17 PM
I'm so excited for you! Guess I'll have to head over to Butterick tonight! You have made yourself into such a success with your talents,ReplyDelete
I wish I had the focus to do somthing like this. Alas, I'm currently getting ready to decorate a wedding cake for the long weekend, and still need to clean up the stuff from cutting out a dress on Monday night. But I got tired and went and decorated a spare bedroom instead.
- AnonymousAugust 23, 2012 at 5:26 PM
I really need the dress pattern! Can you tell me if it will be available in the UK or if there is any other site I could try to get it from? Shipping on that site is coming in at $15 which is ridiculous for ONE pattern! Thanks.ReplyDeleteReplies
Tell me about it! both patterns shipping comes in at $25 dollars to the UK! xxxDelete
Hi ladies! They will hopefully be available on sewingpatterns.eu. That's the only source I know of. If you have sewing friends nearby, maybe you can place a group order at butterick.com? Sorry, that shipping is crazy!Delete
I'm in the UK and ordered them both yesterday - the shipping was $25 but it stayed at $25 for up to 8 patterns and as they were on sale at $2.88 each I got 7 patterns (including the fab Gertie ones!) for less than £30 including shipping from the USA; I think that's a pretty good deal as my local fabric shop sells bog standard patterns by the major companies at £9 a pop! :) Not sure if the sale is still on today though...
Thank you Gertie, that's great! My sewing group will be so pleased :D That is actually great value Good Fruit! Thank you xxxDelete
- ColleenAugust 23, 2012 at 5:28 PM
I am so so so happy for you. That coat is a dream and the dress: ooohhhh laaa laaa! I love them both!ReplyDelete
Wow!!! Huge congrats Gretchen!ReplyDelete
Oh my goodness, congratulations!! LOVE the coat pattern, pity winter is nearly over here in the southern hemisphere..ReplyDelete
So happy to see your success! They are gorgeous and I will be buying both - I love the cut and hope to see more from you in the future!ReplyDelete
Bought and bought! Your book is also supposed to be here tomorrow. I'm so excited to get it! Congrats, Gertie! You are one of those people who are totally deserving of your good fortune because you are so awesome at what you do!ReplyDelete
- Emily LAugust 23, 2012 at 5:40 PM
I've just ordered them now! Can't wait for them (and the book) to arrive!
Hope they don't take too long to get to the UK!
LOVE LOVE LOVE LOVE that coat!!!ReplyDelete
Oh, I am soooo glad you have your own patterns! I have just finished painting my sewing room and just ordered these. First project in my new room? I think so!ReplyDelete
Wow, how exciting for you. Great patterns.ReplyDelete
This is fantastic news, Gertie! Congratulations! I shall have to check them out next time I'm at the fabric store. ;)ReplyDelete
YOU GO GIRL!!!! How thrilling and I love the new patterns.ReplyDelete
If your jacket pattern had been available for the "Lady Gray" sew-along I would have chosen that instead of the Butterick 5401 I made. Now I can purchase this pattern and make a nice "swing" coat. The dress is really sweet as well.
My Mom ordered your book for me off of my Amazon wishlist and I am hoping to see that sometime soon!!!
Wishing you success in your sewing adventures!!!
WOW this is a big deal! Congrats! And Butterick is to be commended on their beautiful styling of your pattern photos.. a million times better than wacky model poses!ReplyDelete
Congratulations, Gertie! More amazing stuff...ReplyDelete
OMG that is the best. Congrats! The whole package is so nicely done, too. I agree about the photos - just gorgeous. It's like they brought vintage photos/models to life!ReplyDelete
Congrats Gretchen! Isn't it amazing, the path life takes us? This little blog has turned into so many amazing opportunities. I'm so happy for you and that all your hard work has paid off!ReplyDelete
- BijouxBettyAugust 23, 2012 at 6:21 PM
Boom! Amazeballs job lady. I have ordered both patterns whilst the sale is still on AND my copy of your book arrived yesterday - beautifully written, and engaging!ReplyDelete
Congratulations!!!! I also received your book in the mail yesterday and LOVE IT!!!! I was so excited I can you a shout out on my blog!!! Thanks for being so inspirational!!! SusanReplyDelete
Congratulations!! I'm super excited for you, I'm going to go and buy them now! I have been looking for a coat just like that for an age now! Thanks for creating it for me :) xReplyDelete
Wonderful - already purchased!! Congratulations!ReplyDelete
Both are really lovely designs, congrats!ReplyDelete
Excellent news Gertie, many congratulations!!! Both patterns are stunning!!!ReplyDelete
I'm just waiting for my book to be delivered! Oh dear -- it looks like I'm going to have to make a coat. Both designs are great, but....ooooh, that coat!!!ReplyDelete
Those of us who have followed your blog through the Vogue book years and beyond are so thrilled to see how your talent is being recognized, and how you're able to use your dreams and passion to become your own brand. You have a lot of sewers you've never met cheering your progress!Replies
- AnonymousAugust 23, 2012 at 6:57 PM
Congratulations, Gertie!! That's magnificent news! I love Butterick patterns and will look forward to your designs every season. :)ReplyDelete
Gertie, I just got your book in the mail today and I am mad for it! It could have been written with me in mind...plus do you know how cheering it is to see that in your patterns I am actually a size 10??!! Are your patterns for Butterick (which I adore) going to be similarly sized, or standard commercial pattern sized (in which I am, groan, an 18-20)? Either way, I can't wait to start sewing! good on ya, girl!ReplyDelete
Got the book! Love it! Looking forward to getting the dress pattern in particular.ReplyDelete
AAAAAAAAAAAARGH!!! Your own pattern line!!!!! Livin' the dream, Gertie! These two are gorgeous and I look forward to seeing your future releases. Well done!!!ReplyDelete
oh wow, you're own pattern line??? that's so fantastic!! also this arrived today!!ReplyDelete
First the book arrived this afternoon (awesome!) and then the BMV email about the new patterns - You can be the only Gertie, so I knew. Congrats!ReplyDelete
- AnonymousAugust 23, 2012 at 7:37 PM
Got my book today. Can't wait to read it so it's coming on vacation with me.ReplyDelete
I love love love the coat pattern. Off to purchase it now.
and thank you!
Congratulations! Your two patterns outshine everything else they're offering this season. Just gorgeous!ReplyDelete
Yay!! Congrats!!! Love your two patterns. How exciting for you!!ReplyDelete
Oh my gosh, Gertie! Congratulations, this is so exciting. I cannot wait to get my copy of the book, and all of your loyal fans will soon be wearing the cover dress, like a little Girl Force of Gertie Girls! :) Thank you for making retro-cool accessible for all of us!ReplyDelete
HOWEVER, how can I get your book in Australia? your publisher only ships to Canada and USA. You are missing a big slice of market share.
Congratulations! So enoy your blog!ReplyDelete
Congrats Gertie! I wish I had somewhere to wear the draped wiggle dress. I might just buy the pattern and admire it.ReplyDelete
- AlaskapsychAugust 23, 2012 at 8:20 PM
Congratulations! Well done!ReplyDelete
I'm so excited for you Gertie!!! I bought them immediately!ReplyDelete
Wow! That's wonderful! I wonder though - what's the story with the grading and ease? On the vintage repro patterns for the various companies and for the Civil War period patterns they add massive quantities of ease and sometimes the grading is weird. Any idea how these hold up in the ease and grading departments?ReplyDelete
They're beautiful designs! That coat is just delicious.Replies
Thanks! I can't give a certain answer about the ease. I drafted the sample for a size 10 and that's what you see in the pictures. Butterick did the digitizing and grading, so it's possible they made changes to fit with their ease requirements. As always, I would check the finished garment measurements on the pattern before making it up.Delete
Omigosh!! How exciting!! This is so thrilling, how terrific for you~ can't wait to make that marvelous coat, and I am waiting with bated breath for your book to arrive so I can start on the fab clothes in there.ReplyDelete
That coat is stunning, I will snap up the pattern ASAP. Not sure where I would wear the dress, but it is beautifully done. Congrats!ReplyDelete
I'm absolutely drooling...ReplyDelete
WOW! Congratulations Gertie, that's brilliant! :DReplyDelete
Holy Seam Tape Gretchen!!!! I just saw the COVER of the email that came to me from Butterick---- and saw the "by Gertie" --- had to zip over to the Blog immediately before even opening the Look Book. SO DAMN EXCITED FOR YOU!!!!!!!!ReplyDelete
This is so so exciting! I don't know how you were able to keep this under wraps. Since the Big 4 tend to be a substantial amount of ease, will your patterns also have the same amount, or will they be more true to size? And, do you have any interest in doing a sew along with these? That seems like it would be fun! Congrats!ReplyDelete
Wow even more exciting news! LOVE these patterns - they are just beautiful :-DReplyDelete
Congratulations on all your success, it is wonderful to read about it. Enjoy! I don't know how you kept this a secret. You must have been bursting at the seams!ReplyDelete
So excited to see all this happening for you, and the patterns are di-VINE!ReplyDelete
Love that side draped dress. I collect vintage patterns and designs like that are RARE - so thankyou for making it accessible to everyone now.
How on earth did you keep it a secret though? Nice work :-)
Wow Gertie...you sure can keep a secret!!! Love the designs, especially the coat :) I'm waiting delivery on your book, and cannot wait to get my hands on it!ReplyDelete
Omg! Mega congrats! I just got your book today and can't wait to delve into it, and now you have more patterns!ReplyDelete
That coat is to die for! So feminine and pretty. Yay!
This is so awesome! I don't even "know" you but I am so proud of you!!!!ReplyDelete
Congrats! thats totally amazing!!!ReplyDelete
Wow, I love the coat! Shipping down to NZ is $15 (criminal, I think, because I can't see any way that it would cost that much; I've had patterns shipped for $5 and that was from a small town in Kansas) so it will have to wait, but still, wow!ReplyDelete
- WhitneyAugust 23, 2012 at 9:44 PM
Must feel like a dream. Congratulations!ReplyDelete
Amazing! Gertie, you deserve this and more!ReplyDelete
oh my gosh, that is THE coolest thing ever!!! I'm so happy for you, like I would be happy for anyone in my family! You've shared so much of your life here, and let us all read it. Thanks for all your hard work over the years - we are the ones who benefit!ReplyDelete
Good for you!!! The designs are awesome--we'll all be buying them, that's for sure. And it's great to think that there will be more. WOW!!!ReplyDelete
- AnonymousAugust 23, 2012 at 10:25 PM
I JUST GOT MY BOOK YESTERDAY! You've done an amazing job! Easy to read and beautiful pictures. I'm making a wiggle dress as I write!ReplyDelete
Amazing! Beautiful! I can't find the right words! Congratulations! I can't wait to make that coat!ReplyDelete
- Deborah HalversonAugust 23, 2012 at 10:40 PM
Congratulations, G!ReplyDelete
AND they got Dita Von Teese to model them?ReplyDelete
Are you crazy excited to see your stuff on her?
You so rock, Gertie! Congratulations and I look forward to your future designs! What a year you are having!ReplyDelete
AMAZING! These are fantastic, Gertie, congratulations! And I can't wait for my copy of the book to arrive, I'm over the moon!ReplyDelete
I remember the first post I read in your blog was about why pin cushions are tomato shaped (don't ask me how I remember this) and I've been following you ever since. I've read with enthusiasm all your acomplishments and now you have this wonderful news! I'm very happy for you.ReplyDelete
What will you come up with next!!?
Well, actually I had given myself a pattern buying stopp for this year, but...I couldn't resist and bought them! I can't help, I'm a fan.ReplyDelete
Nicely done! That dress has my name all over it.ReplyDelete
Congrats!! Love that coat! :)ReplyDelete
georgeous! And, I convinced my husband that I need your book and it is being shipped from Amazon. I am excited to try out your patterns.ReplyDelete
This is such amazing news Gertie - congratulations! I'm busy loading up the butterick site so I can purchase them now! :-)ReplyDelete
Aaaah! Swoon! The coat is amazing!ReplyDelete
Oh Gertie, I'm dying! They're gorgeous, and available in sizes I don't have to grade? Am I dreaming?ReplyDelete
Congratulations on the patterns, they are really wonderful!
This is so cool! I got an email for Butterick this morn with your dress as the main picture and it is beautiful!! Can't wait for your book to get here now >.<ReplyDelete
Big congratulations!! I have just ordered them both. The cost is AMAZING. As a massive fan of the New Look I am completely in love with its style.ReplyDelete
Hurray! These look fabulous! Huge congratulations, Gertie.ReplyDelete
Amazing!! Lots of congratulations to you! the patterns are fabulous!!!!!!!ReplyDelete
Your book is on its wayReplyDelete
AND I've just ordered both patterns!!
You go girl!!
Love the patterns, cant wait to make the coat!!! :)
Well done and Congrats! :)
Wow you're doing so well! I can't believe you have your own pattern line, that's amazing! I love the dress it's absolutely beautiful and the coat is gorgeous too! XxxX http://thesecondhandrose.blogspot.co.ukReplyDelete
- IsabelleAugust 24, 2012 at 5:47 AM
Wow, congratulations! So amazing and well-deserved!ReplyDelete
Awesome Gertie!! Congratulations on such a successful year! You rock! My book is due to arrive tomorrow and i can't wait!!ReplyDelete
Wow what a great thing to happen! I am in love with that coat!ReplyDelete
How wonderful. I am so happy for your success. Congrats. I love the patterns and I will def. buy one.ReplyDelete
I was sooo excited to get the book in the mail yesterday. I was there as soon as the doorbell rang and immediately sat down and started reading.ReplyDelete
I really like the coat.
- AnonymousAugust 24, 2012 at 7:29 AM
wow, congratulations!!ReplyDelete
Congrats! That is awesome! As a former Vogue/Butterickian, I can tell you that the people I knew there were fabulous to work with!ReplyDelete
Got my email from Butterick yesterday and I knew right away it was you Gertie, before I had the chance to read it in the blog. Wow! HUGE CONGRATULATIONS TO YOU! You're an amazing gal with amazing talent and a huge heart! Much continued success, you deserve it! I'm anxiously awaiting Saturday delivery of my copy of your book!!ReplyDelete
- AnonymousAugust 24, 2012 at 8:14 AM
I love them both! I'm definitely going to be watching Butterick for more.ReplyDelete
The dress looks very similar to a green dress that Christina Hendricks wears in promotional shots for Mad Men, just without the sleeves. Was it used as inspiration for your design?ReplyDelete
I am in LOVE with your book. It was my most anticipated book of 2012 and it did not dissapoint. I didn't expect it too be so big. It is like five of my most coveted books all in one. I am so happy. I don't know where to start! I also just found out about your Butterick patterns this morning. I had said I wasn't going to buy any more patterns for awhile, but I am going to have to make an exception. You outdid yourself is all I can say. Thank you for sharing your passion with usReplyDelete
Love both patterns. I figured that was you when I bought the coat pattern yesterday. Congratulations, look forward to more.ReplyDelete
I am so happy for you success. I love the coat and plan on purchasing the pattern. I just got work your book has been shipped and I am VERY excited about that. I'm looking forward to your next two patterns with delight and anticipation. I hope you have even more success with all your future endeavours.ReplyDelete
Congrats...here's to hoping that you got a kick-ass contract that reverts all (some?) rights to you when the patterns are discontinued. Ideally you want to be able to sell these patterns forever and a day! I think all Americans should have some intellectual property that they can sell in perpetuity. It can add up to significant income over time.ReplyDelete
Huge congrats, Gertie! I love both patterns. And, I received my copy of your book yesterday and am happily devouring it!ReplyDelete
Congratulations! I totally thought that dress was your style when I opened up the email about the new pattern but didn't look far enough to see your name on it.ReplyDelete
I just looovvee the patterns they are beautiful! Congrats to you! I thought the book wouldn't be ready til September? Where can I order it at now? It's def must have!ReplyDelete
It's in stock early at Amazon.com!ReplyDelete
I promise to buy them at Jo-Ann's when they are on sale next, but I can't sew them yet! I promised myself no new clothes unless they are maternity! And unfortunately, they are too fitted to retrofit for maternity... :(ReplyDelete
But YAY!!!!!!!!!!
- CatharinaeAugust 24, 2012 at 10:48 AM
Could you ever have dreamt such a thing would happen when you started this blog?? Amazing!! Especially like the dress! (Maybe I'll make it with sleeves.)ReplyDelete
- AnonymousAugust 24, 2012 at 10:50 AM
Congrats! That is so awesome! I can't wait to buy the patterns (and your book)!!ReplyDelete
Congrats Gertie! I saw the pattern for the dress and said to myself. Woa thats hot! then I saw the logo that referenced Gertie and I was saying to myself could it really be her? I googled it instead of coming straight to your blog! Wow how awesome is this!ReplyDelete
Love both of these - I'm buying both! Congrats! Looking foward to more, more, more.ReplyDelete
Stunning!! Major congratulations to you. Buying right now!!ReplyDelete
- AnonymousAugust 24, 2012 at 11:38 AM
Congratulations Gretchen!!! Just got the email today for the new patterns and I will say they are really sharp.ReplyDelete
I love to see someone succeed, and I'm sure it was a lot of hard work. Great job!
Congratulations! I'm really happy for you!ReplyDelete
Lovely styles! Congratulations!ReplyDelete
Wow! Congratulations Gertie! I discovered your blog a few months ago but have never posted a comment. I finally decided to come out and say hello. Love the designs, love the photos, love the car!! All the best. :)ReplyDelete
This is wonderful news for you. Your blogging is engaging and practical - a difficult combination. Congratulations to you on the Butterick pattern line!ReplyDelete
So...I logged on to the Butterick page and ordered the coat pattern (I'm not sure this is the season for the dress, here in Canada at least!)
- Karen SAugust 24, 2012 at 2:49 PM
Congratulations Gertie!! The pattern collaboration with Butterick is awesome! I just ordered your book today from Amazon. Can't wait till it gets here.ReplyDelete
Wow!!!!!! Congratulations! I LOVE that dress, will surely be make it i the same color too, so pretty! Now I just wish I had the car to go with!ReplyDelete
Thanks Gertie I'll check it out!ReplyDelete
Congratulations! I picked them as "to buy" patterns of the season even before realising they are from you. Looking forward to getting them :)!ReplyDelete
- LandgirlAugust 24, 2012 at 4:20 PM
Stop press to UK shoppers - Just logged on and got both patterns in the sale (today only I think, but you still have time!), for £12 (around 20 USD)inc postage. Very very happy. Now that lovely coat fabric which I have stashed for centuries will finally become the glam coat of my dreams. Thanks a million Gertie, as vintage lovers we salute you.xReplyDelete
That's awesome. Well done you! :o)ReplyDelete
Shut the front door, that's awesome! Both of these patterns look great, I look forward to trying both.ReplyDelete
I didn't realize the wiggle dress was your design when I saw it this morning, but I *did* think the drape looked very like the one you posted a how-to for.ReplyDelete
Dear Miss Gertie,ReplyDelete
I am just learning to sew, and your blog has been super-helpful. I'm particularly excited to try out your coat pattern!
I just received your book in the mail. It is everything I hoped it would be - and even more beautiful! I can't wait to start a project from it =DReplyDelete
I just got your book in the mail and I cannot say enough of how happy I am. I've been planning a wiggle dress of my own only waiting for the pattern and now I "must" make a slightly modified sultry dress.ReplyDelete
I am also quite happy that I only have to make a few alterations thanks to the bust/hip proportions you have on your patterns. I have a 6 inch hip difference from my bust measurements and your sizing makes life so easier! Thanks again for a wonderful book!
I just bought your book!!!! Mine comes Tuesday. The dress pattern and coat are wonderful.ReplyDelete
Just got my copy and I can't say enough about how awesome it is! Wow! Seriously Wow! Great in every way! I own tons of sewing books, rare,vintage and otherwise and I am constantly referring or trying to remember where I read certain info now I don't have to anymore thank you Gertie!ReplyDelete
Felicidades!!! I'm so happy for you. The book was waiting for me at home after work. The pattern artwork compliments your dress so much. So far, a good ending to my Friday.ReplyDelete
I absolutely adore your new book! There is a jacket pattern in it that I think was also a craftsy tutorial. I went online to find it and it seems to have disappeared. I really wanted to take that class, was it removed from the craftsy website?ReplyDelete
Love the patterns and can't wait to pick them up. Congratulations on all of your successes!ReplyDelete
Congratulations on your pattern line!!!!!ReplyDelete
I just received my copy of your book and it's even better than I'd been expecting. I LOVE the drawings of you - that's such a wonderful touch!
Congratulations, Gertie!!!! I just saw you two new patterns on the Butterick website. How gorgeous!!! I love both and can't wait to get my hands on them. You sew inspire!!! Thanks for sharing with us all.ReplyDelete
What wonderful patterns Gertie.ReplyDelete
On another subject I wanted you to know my book came today from Amazon and I must say this is the best sewing book I have ever seen no kidding as I have quite a few of them!! I love that you have included patterns in this as well. I can't wait to plan out some new outfits. Bless you sweet lady.
Wow Gertie, that's amazing! Great work, LOVE the designs. I hope they sell them in Australia. You are such an inspiration, go girl!!ReplyDelete
Congratulations to you and yippee for all of us getting to make some more of your beautiful patterns! I have been looking through your book nonstop since it arrived earlier this week. I love it.ReplyDelete
This is great! I can't wait to try making a few.ReplyDelete
Wow! That is so Awesome! I can't wait to see all of your designs. I got my book today. I was so excited that it came way earlier than expected. It is such a dream, even better than I expected. It is now my favorite sewing book. Looking forward to diving in. I am doing a little post about your book on my blog on Monday.ReplyDelete
Congrats Gertie! The neckline on the pink dress is beautiful. I'm planning my Fall/Winter sewing and the coat will be a great addition! Congrats again on your success... such an inspiration!ReplyDelete
Congratulations! I have ordered both of them - so beautiful and the coat is an ideal silhouette. I am happy to support your book, classes & now patterns!ReplyDelete
On a side note, when I am looking through the book art I keep my eye out for Henry - nice job by the artist.


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Celtics win 100-92 over Wizards & Improve to 3-3
With Jermaine O'Neal out for the evening, Doc looked to give the start to rookie Greg Stiemsma and added minutes to the Veterans while monitoring Chris Wilcox's due to his healing injury.
:46 seconds in, Flip Saunders was ejected, leaving the Wizards without their head-coach for the remainder of the game. Greg Stiemsma started the game exactly Doc envisioned, with a quick bucket and a big block on a Rashard Lewis jumper. Ray Allen also had a big first quarter, playing with midseason form, pouring in 11 points including two 3-pointers. Avery Bradley was also given some time, and played lockdown defense on Jordan Crawford forcing a turnover. The Wizards looked to involve Andray Blatche early, and he finished the quarter with 9 points. John Wall started the game with a fast break mindset, and both of his two first quarter baskets came on dunks (one of which earned him a technical for taunting).The quarter ended with Washington up on the Celtics 24-23.
In the second quarter, Paul Pierce seemingly picked up where Ray Allen left off, making his first three shots and ending the half with 10 points and 4 rebounds. . Rookie Chris Singleton (Washington Wizards) was humbly reminded what it's like to defend a future hall-of-famer. Ray Allen added to his already impressive stat sheet, finishing the half with 16 points, a rebound, and an assist. Garnett finished the quarter with 6 points and 4 rebounds. Washington continued their fast paced offensive game, complimented by the rebounding of JaVale McGee (10 rebounds) and Andray Blatche (7 rebounds) which allowed for a lot of second chance points.
Pros of first half:
- Boston Shot almost 40% (or 4-11) from beyond the 3 point arc (3 of those coming from Ray Allen)
- There were very few unnecessary turnovers at only 6
- Out-passed Washington with 12 first half assists
- Solid Defensively
- Paul Pierce looked completely comfortable and was very involved
Cons of first half:
- The Celtics were out-rebounded 27-23
- Boston only scored 4 fast break points
- The Celtics only attempted 10 free throws (5 of them were technical fouls)
- Poor ball movement led to the Wizards transition chances
Boston started the third quarter with a lineup of Rondo, Allen, Pierce, Garnett, and Stiemsma. The Celtics looked quick to start the quarter, with 2 jumpers from Stiemsma and a 3 pointer from Pierce which gave them a 4 point lead early on. Washington went on a 6-0 run (led by Blatche and Nick Young) to quickly bring the game back into balance. Up to this point, there had been 11 ties and 16 lead changes, which explains how much of a struggle to pull ahead that both teams were having. Towards the end of the quarter Rajon Rondo landed awkwardly on his wrist after a missed fast break layup and got up slow, much to the dismay of Celtics nation. Thankfully, he waved off trainer Eddy Lacerte, and stayed in the game. The third quarter ended 70-69, the Wizards clinging to a 1 point lead.
The fourth quarter started with a few quick, sloppy, possessions from both teams, highlighted by 2 mid range jump-shots from Andray Blatche and a 3 pointer by Ray Allen. During a full time out, Doc Rivers praised the team for their ball movement and said, "Guys, if we move the ball like that for the rest of the quarter, we're going to come away with a win." Brandon Bass came out shooting in the 4th, making 2 of his first 3 shots. Through this point in the fourth, Andray Blatche was the high man for the Wizards with 21 points and seemingly having the offense run through him, instead of Jon Wall. After a fast break that resulted in yet another Ray Allen 3 pointer, the Celtics opened up a 9 point lead, which was the largest lead of the night (by either team). One last classic corner 3 pointer by Ray Allen (assist to Pierce) with 1:30 remaining, and a Pierce 3 pointer at the :30 second mark, that brought the lead back to 8 were all the Celtics needed for a final push.
Keys to the Game:
- Ray Allen (35 minutes, 27 points, 6/7 from 3 point line)
- Ball Movement (28 assists)
- Paul Pierce's involvement in the game
- Slowing down John Wall


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Invicta 1392 Ladies Watch Stainless Steel Subaqua Noma IV Diver Silver Dial Chronograph Rubber Strap
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