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Tomato Soup
1 yellow onion
2 cans of cannellini beans
6 tomatoes
½ cup of white wine or apple juice
½ tsp each of salt, pepper, and oregano
1. Dice the onion and caramelize with olive oil in a medium frying pan.
2. Cut up the tomatoes and add to the pan. Stir.
3. After about five minutes, pour the wine or juice into the pan.
4. Put the bean in a food processor and blend.
5. Once the liquid has reduced by a third, add the beans to the pan.
6. Add the spices. Taste. Let simmer for another five minutes. Serve.
First, gather your fruits.
(Lowest monthly food bill June 2008 to December 2008: $177)
It started disastrously. Three bare months before my partner and I moved, at the start of the worst economic downturn since the Great Depression, I was diagnosed with celiac disease. There was no cure, only a strict diet to be followed. No more gluten, which meant wheat, rye, or barley. Those three ingredients seemed to be in everything. No cookies, no crackers, no soups, no bread, no pasta, no potpies. Nothing. I couldn't even add soy sauce to my stir fry. It was winter and the cold was already taking a toll on me. Long, cloudy months lowered my spirits. Winter cut through my jacket and bit at my bones.
It felt like starvation.
Those last months before moving are a blur, a struggle with rice and tepid 'tamale' pies, food tasting like ash under the weight of despair. I struggled saying goodbyes to friends, the comfort of a meal out or a potluck at someone's house denied to me. I eked out what I could from a job I hated, trying desperately to balance need against meaning. It was snowing when we left.
The difference between March in Washington and April in California was a season. Spring was in full-throated bloom when we arrived, flowers and bird song permeating my mom's home. Even as we scrambled to find a new place to live, being surrounded by family soothed something in me. The sunlight helped. My mother, who also had celiac disease, helped. The edge of terror that had been sleeping at the edge of my vision faded, melting into hope.
I wish that was the last of it. I wish I learned food again with my mother and then life went smoothly forward. But the spring we moved was the beginning of the economic crash. It took eight increasingly desperate months to find work.
That summer, my tomato sprouts died and we discovered that there wasn't a single store in town that had enough gluten free food for me to survive on. We took long drives to San Francisco and the co-op there, stocking up a month's worth of food at a time. I gritted my teeth at liquefying spinach and soft apples, furious at the waste as I bent to beg my family for help. I sweated my way through interview after interview as temperatures topped one hundred. Frustration kept my stomach in knots but still, my body healed.
The obsessive heat crushed me. It stole my determined optimism, sucked the heartiness from my spirit. It left me limp sometimes, trying to cover dizziness in interviews for jobs I wasn't qualified for or had no interest in. I made myself fake it, pulling a mask of perkiness on and dropping it when I left the interview.
Some days, I didn't want to get up. Some days, I sat at my computer and couldn't make myself look at one more job site or send off another resume. Do it, I told myself, just do it. I fought the heat with bottles of water and the depression with a teeth-grinding stubbornness. If I didn't have an interview, I would exercise or meditate or write. I forced myself to do something productive every single day.
I didn't always make it. Some days, I curled up small and miserable. I gave up. I didn't deny myself those moments; I acknowledged the weight of pain I was carrying. But the next day, I started over again.
Sometimes at the end of a day, all that kept me from crying was a small bowl of ice cream, the taste creamier than anything else I had tried in the years when dairy made me sick. Without gluten, every other food I hadn't been able to eat was suddenly possible again. The first time I ate goat cheese, it smeared over my tongue and left me blissful with its sharpness. After seven years when a single piece of cheese left me sweating and sick, it broke something open in me to be able to eat again.
As the heat retreated and the first hints of the coming rain teased at the sky, I found work I loved as a tutor.
(via wikimedia)
Measure out the spices.
(Lowest monthly food bill January 2009 to June 2009: $168)
The first Thanksgiving after giving up gluten filled me with gratitude. Living in the same state as my family meant a shared Thanksgiving dinner for the first time in years. I had learned, over the last ten months, to dread going out. Potlucks no longer meant pleasure but deprivation. While friends feasted, I was forced to be content with carrot sticks. Even the dip on vegetable trays was a dubious mystery that I was unwilling to risk my health on. It's fine, I told everyone. No problem. I like carrot sticks. Sometimes, I even convinced myself. Determination to make this time different pushed me to try my hand at some baking. I didn't want to settle.
My apple pie was a two-part affair: the apples, which smelled perfectly like my childhood, and the crust, which flaked disappointingly. It fell apart as it was served, leaving me chagrined but resolved to do better. The gravy was made in a last-minute hurry as the table was set. I stirred the drained juices from the turkey into butter and rice flour; it thickened deliciously. Around the table, relatives blinked in surprise as they took bites of mashed potatoes and turkey. Across from me, my aunt smiled and pointed out the basket of gluten free rolls, the turkey, the green beans and salad, my sister's butternut squash soup. Mashed potatoes and garlic mashed potatoes and cranberry and three separate pies that I could eat. I almost cried and felt rich again for the first time in months.
That winter was better.
Remove the tops. Chop.
(Lowest monthly food bill July 2009 to December 2009: $139)
Buoyed by my success, I learned how to make vegetable stock from scratch. I filled the house with the smells of onion, carrots, and bay leaves for long days at a time. I read up on cold weather plants and grew sugar snap peas and radishes in the small patch I was cultivating in our front yard. That first taste as I picked them off the vine echoed the air around me: crisp and fresh, but unexpectedly sweet. By the time I pulled the radishes from the ground, I was living less desperately paycheck to paycheck. I poured myself into my work as I did into my garden, tending to struggles with math with the same attention I spent on freeing my geranium from weeds. The care I spent opened a space for something new to grow. My heart filled with young spouts and the sound of a child learning how to read. I was learning to sustain myself.
Growing food from seed was a magical experience. I tested the air and worried over weather reports before picking a day. I pressed seeds carefully into the ground, covering them and marking the spot in my mind. Each day, I pressed a finger into the soil to check for dampness, eagerly observing my cultivated patch. Were there sprouts yet? Was that a weed or the first sign of radishes? The leaves, when they came, were green ovals, easily distinguished from the long strings of creeping grass. I watched with happiness lightening my heart as they grew bigger, daring to pull one after two weeks to check their size. I carried my prize inside, washed it in the sink, and ate the radish raw right there in four quick bites. It left me glowing and accomplished.
The year warmed again and I cooked. I taught myself to make bread without wheat or rye, to roast potatoes with onions and vinaigrette, to marinate tofu in spices and sauce. I nibbled cautiously on fresh beets and brought bundles of sweet peas to potlucks. My heart lifted each time someone bit into food I had made or grown and stopped in delight. Spearmint covered my garden and I brought handfuls inside and hung them up to dry. I took a deep breath every time I came home from work for a week solid, and then crumbled the leaves into a jar to keep for loose tea. Fumbling along, I taught myself what foods were in season in the spring and tried arugula for the first time. I tossed fingerling potatoes with a little butter and garlic.
Egg and Potato Salad
1 ½ lbs yellow potatoes, cooked and cubed
3 hard-boiled eggs, chopped
1 small red onion, chopped
¾ cup mayonnaise
2 tbs. spicy mustard
Salt to taste
Combine, cool, and serve.
(via wikimedia)
I grew warm-weather food, too. I bought a six pack of tomatoes and planted them. I watched them like a hawk, lingering over the soil, checking for dryness or too much dampness. The sprinkler combated the heavy summer sun. I looked at the tomato leaves and rejoiced at the first small yellow flowers. Then, in June, green tomatoes began appearing in clumps. It astonished me that six plants could produce so much food. For months, I picked two or three tomatoes every week. I ate them on sandwiches and shared them with friends. I stir-fried them, sautéed them into sauce, froze them, roasted them slowly in the oven.
How to Roast Tomatoes
Preheat the oven to 425
Cut off the tops and cut the tomatoes in half
Brush the cut side with olive oil Sprinkle a little salt or pepper on them
Put the tomatoes face down on a cooking sheet and sprinkle on a little more olive oil
Roast for 25-30 minutes until sweet
This, I knew instinctively, was food done right.
Simmer together, slowly.
(Lowest monthly food bill January 2010 to June 2010: $110)
After that, the gains came in a flurry. I discovered that the cooperative where I shopped offered a ten percent discount on any food bought as a case. I turned our unused laundry nook into a pantry and moved food in. Chili and rice cakes and refried beans filled the shelves. Even as gas prices spiked, bringing transportation costs to move food up as well, my food bill dropped. In July, I filled bell peppers with quinoa and roasted them in the oven. I made apple pie in September, and yam fries, sprinkled with parsley fresh from the garden, in November.
I got inspired about local food. Farmer's markets, a staple before I moved, entered my life again. I learned that I could walk to our small town market on Saturdays and get food from two towns over. I discovered that there were U-pick farms for berries and peaches, apples and pears, tomatoes and pumpkins, right where I lived. Buying these foods felt like a gift, like an affirmation that food was life. I began to check the labels to find out where food came from, sticking mostly to food grown nearby. California, warm and geographically diverse, kept me fed locally year-round.
Buoyed by my successes, I turned the money I was saving back into my food shopping, the same way I turned compost into the garden and inspiration into the children's lessons. Bulk foods became a sturdy cast-iron skillet. Ten percent discounts became a case of mason jars. I tried my hand at making strawberry jam and blueberry cobbler and watched with pleasure as it disappeared off the table at potlucks. I asked for a pressure canner and this year, when the harvest ripens, I will put away spaghetti sauce and green beans and anything else I please.
(Lowest monthly food bill June 2010 to December 2010: $118)
It is winter again, everything cold around me, but I am content. Poverty didn't starve me; it fed me. Soon, I will go outside and prune my apple trees and hope they bear fruit for the first time this year. Soon, I will take the pesto made from rich bunches of this summer's basil out of the freezer and add them to corn pasta. Soon, I will open the seed catalogue and plan for radishes and spinach, carrots and tomatoes, dill and thyme. Soon, I will give thanks: for the diagnosis and the poverty that led to my DIY eating adventures. The taste of these years explodes on my tongue.
This essay appear in Shareable's paperback Share or Die published by New Society, available from Amazon. Share or Die is also available for Kindle, iPad, and other e-readers. For the next article in Share or Die, Lauren's "Flexible Lives, Flexible Relationships" click here.


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Compounded Prescription Therapies By Pentec Health Inc.: Recall - Lack Of Sterility Assurance
[Posted 05/17/2013]
AUDIENCE: Pharmacy, Patient, Health Professional
ISSUE: Pentec Health, Inc. initiated a limited, voluntary recall of in-date nutritional prescriptions for renal patients due to lack of sterility assurance associated with one of its laminar flow hoods used in compounding. Pentec Health has received no reports of injury or illness associated with any of the prescriptions subject to this recall. However, because patients are at increased risk of infection in the event a sterile product is compromised, the pharmacy is recalling any unused product whose beyond-use date has not passed.
BACKGROUND: These renal therapies were supplied to renal dialysis centers and directly to patients. Pentec Health is directly notifying each dialysis center and in-home dialysis patient of the recall. Prescriptions for a total of 163 patients are included in the scope of this recall. The recall covers renal therapies that were compounded in this hood on or before May 2, 2013. Sterility tests associated with the compounding hood involved, as well as testing of finished products made in the hood, have shown sterility.
RECOMMENDATION: Consumers or health care providers with questions regarding this recall may contact Pentec Health by phone at 800-223-4376, prompt 7, or e-mail at email@example.com, Monday through Friday, between 9:00 am and 8:00 pm EDT. Patients who have received any prescriptions prepared by Pentec Health and have concerns should contact their health care provider.
Healthcare professionals and patients are encouraged to report adverse events or side effects related to the use of these products to the FDA's MedWatch Safety Information and Adverse Event Reporting Program:
- Complete and submit the report Online: www.fda.gov/MedWatch/report.htm
- Download form or call 1-800-332-1088 to request a reporting form, then complete and return to the address on the pre-addressed form, or submit by fax to 1-800-FDA-0178
[05/15/2013- Firm Press Release - Pentec Health, Inc.]

subset: commoncrawl


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When Wade Wilson went to spy on Vanessa Carlysle after his botched Weapon X Program treatment, he should've worn this Deadpool Leather Label Suede Hat. The black faux suede features a Deadpool icon applique, so he'd blend into his surroundings but still look cool. The adjustable back strap is finished with a Marvel logo tag and gold-tone metal buckle.


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Have Gun Will Travel "Mergers & Acquisitions" LP (Buy 1 Get 1 FREE) 181-2
For a limited time, buy 1 LP, get 1 FREE! Buy either color, and we will send you the other color FREE!
Have Gun Will Travel's third album (and first for iSuburban Home), "Mergers & Acquisitions" could be the band's most focused and best written album. The album is available on LP, CD, Digitally, and as a deluxe set. The CD and LP will come with a free HGWT beer coozie (while supplies last). The Deluxe Set will contain vinyl, CD, Beer Coozie and Pint Glass. Only 100 deluxe sets will be sold. The vinyl will be pressed on 2 colors (300 on green, 300 on blue) and will come with a Download coupon.
I first heard Have Gun Will Travel after the Takers played a few shows with them. Bryan from Nine Bullets also sung their praises and sent me a copy of their last album. We adopted the band when they self-released "Postcards from a Friendly City", an album I just fell in love with. I first met all the guys when they played Nine Bullets Anniversary Party last year and invited them to play some shows in Colorado after South by Southwest. We had a really great time and during that Colorado stretch, we discussed the possibility of putting out their next album. The band recorded much of "Mergers & Acquisitions" at their practice space. Other parts of the album were recorded with Andy Feldman who co-produced the album with Have Gun Will Travel. Scott Anderson (of HGWT) mixed the album. Steve Connelly mastered the record. The artwork for the album was done by Janell Francois with photography by Kelley Jackson. Devon Stuart of the Takers makes a guest appearance on the record on the song, "Thirteen Miles to Empty". Having had some time to spend with the record, I can easily say that fans of "Postcards" are going to love this album.
Pressing Information
300 on green, 300 on blue. The copies on green were originally supposed to be on white vinyl, but the pressing plant ran out of white.


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I HAVE been favored with the perusal of advance-sheets of an article on Edgar Allan Poe to appear in Lippincott's Magazine for January, and written by my esteemed friend R. H. Stoddard. In it there is a passage relating to Poe's poem of "The Bells" that may be construed in a way very damaging to the poet's honesty, although of course the writer never meant that. But things written in such an off hand touch-and-go sort of way are apt to be misunderstood, and I desire to correct a false impression that I think is produced by words used concerning the poem referred to. The article says that "The Bells" was sold three times before it ever appeared in Sartain's Magazine or Godey's Lady's Book. (In Godey's of course it never appeared, because the poem was our property.)
It came from Poe in three distinct forms, and at different intervals of time, and, as each of the last two was a great improvement on the preceding, it was but fair that the author should receive additional compensation each time. So, although it is true that it was thrice paid for before it was published, it was so in a sense quite other than that implied, or that I think is implied, in the Lippincott article.
In its first original form the poem was the merest trifle, compared with its after expansion and development of thought. The whole was in eighteen lines, and ran thus:
The bells! — hear the bells!
The merry wedding bells!
The little silver bells!
How fairy-like a melody there swells
From the silver tinkling cells
Of the bells, bells, bells!
Of the bells!
The bells! — ah, the bells!
The heavy iron bells!
Hear the tolling of the bells!
Hear the knells!
How horrible a monody there floats
From their throats —
From their deep-toned throats!
How I shudder at the notes
From the melancholy throats
Of the bells, bells, bells —
Of the bells!
Now, it is interesting to compare these lines with the opening stanza of the finished work as we published it in the November number of Sartain's Magazine for 1849. How different they are! [page 412:]
Hear the sledges with the bells —
Silver bells!
What a world of merriment their melody foretells!
How they tinkle, tinkle, tinkle,
In the icy air of night!
While the stars that oversprinkle
All the heavens, seem to twinkle
With a crystalline delight;
Keeping time, time, time,
In a sort of Runic rhyme,
To the tintinnabulation that so musically wells
From the bells, bells, bells, bells,
Bells, bells, bells —
From the jingling and the tinkling of the bells.
In its complete form the poem contains one hundred and thirteen lines. Very soon after its publication it was extensively copied, and many believed it was Poe's last work, but that was an error. We thought we had his very last, as it was received from him so short a time before his death, and in the December number announced that "Annabel Lee" should appear in January. But by some agency or other it appeared elsewhere before our time, first in the New York Tribune, I believe. We printed it as promised, all the same, not because we had bought and paid for it, but because our copy differed in several places from those already published.
I first met Mr. Poe in 1840, on the occasion of William E. Burton, the actor, parting with his Gentleman's Magazine to George R. Graham. Burton had been too much occupied with his professional duties as a member of the stock-company at the old Chestnut Street Theatre, above Sixth Street, to have time enough left for editing his periodical unaided, and Edgar Allan Poe rendered him the needed intelligent assistance. Burton sold his subscription-list to Graham because, having quarrelled with Maywood, the lessee of the theatre, he determined to build one of his own in a spirit of rivalry, which he accomplished on Chestnut Street on part of the ground now occupied by the Continental Hotel. This brought Charlotte Cushman, Peter Richings, and other New York performers to Philadelphia for the first time. This enterprise demanded a concentration of all his mind and means, and with so much requiring his attention it would have been impossible for him to continue his Gentleman's Magazine.
Graham obtained the list of Atkinson's Casket, and also that of a New York monthly, that I think was called the Atlantic. It was conducted by Dr. Robert M. Bird, from one of whose drawings of the entrance to the Mammoth Cave I engraved a plate for it. The united lists of all three amounted to but five thousand five hundred. This I know for certain, because Mr. Graham had engaged me to engrave a plate a month for his projected magazine and also furnished the impressions. By the end of the first year, however, it had augmented to twenty-five thousand. The service rendered by Poe to Burton was now transferred to Graham as co-editor. Besides various literary work, he contributed both prose and poetry. Of his complete stories the first [page 413:] in order of time was "The Murders in the Rue Morgue," and the second "A Descent into the Maelstrom."
The last time I saw Mr. Poe was in 1849, and then under such peculiar and fearful conditions that it can never fade from my memory. Early one Monday afternoon he suddenly made his appearance in my engraving-room, looking pale and haggard and with a wild expression in his eyes. I did not let him see that I noticed it, and, shaking his hand warmly, invited him to be seated, when he began: "Mr. Sartain, I have come to you for protection and a refuge. It will be difficult for you to believe what I have to tell, — that such things could be in this nineteenth century. It is necessary that I remain concealed for a time. Can I stay here with you?" "Certainly," said I, — "as long as you like: you will be perfectly safe here." He thanked me, and then went into an explanation of what was the matter. He said that he was on his way to New York, when he overheard some men who sat a few seats back of him plotting how they would kill him and throw him from the platform of the car. He said they spoke so low that it would have been impossible for him to hear and understand the meaning of their words, had it not been that his sense of hearing was so wonderfully acute. They did not guess that he had heard them, as he sat so quiet and suppressed all indications of having heard the plot. He watched an opportunity to give them the slip at Bordentown, and when the train arrived at that station he stepped to the platform and kept out of sight till the train had moved on again. He had returned to Philadelphia by the first return conveyance, and had hurried to me for shelter.
I assured him that he was perfectly welcome, but that it was my belief that the whole thing was the creation of his fancy, for what interest could these people have in taking his life, and at such risk to themselves? He said, "It was for revenge." "Revenge for what?" said I. He answered, "Well, a woman trouble."
I placed him comfortably, and then went on with my work, which was in a burry. Occasionally conversation between us, and I observed a singular change in the current of his thoughts. He had rushed in on me in terror for his life, in fear that he might be killed, and now I perceived that he had drifted round to the idea that it would be good to kill himself. After a long silence, he said suddenly, "If this moustache of mine were removed I should not be so readily recognized. Will you lend me a razor, that I may shave it off?"' I told him that, as I never shaved, I had no razor, but if he wanted it removed I could do that for him almost as close, with scissors. Accordingly, I took him to the bath-room and performed the operation successfully.
After tea, it being now dark, he prepared to go out, and on my asking him where he was going, he said, "To the Schuylkill." I told him I would go too, to which he offered no objection. His shoes were worn down a good deal on the outer side of the heels, and he complained that his feet were chafed in consequence, and hurt him, so I gave him slippers to wear, as I had no second pair of shoes that would serve. When we had reached the corner of Ninth and Chestnut Streets we waited there for an omnibus, and among the things he said was that he [page 414:] wished I would see to it that after his death the painting Osgood had made of him should go to his mother (meaning Mrs. Clemm). I promised that as far as I could control it that should be done. We entered an omnibus and rode to its stopping-place, a tavern on the north side of Callowhill Street, on the bend it takes towards the northwest to reach the Fairmount bridge. At this place there was light enough, chiefly from what shone out through the door of the tavern, but beyond was darkness, and forward into the darkness we went.
I kept on his left side, and on nearly approaching the bridge I guided him off to the right by a gentle pressure until we reached the foot of the lofty flight of steep wooden steps that ascended almost to the top of the reservoir. Here was the first landing, and with seats, so we sat down. All this time I had contrived to keep him in conversation, which never ceased except while we were on our way up that breakneck flight of stairs. I had reckoned on the moon's rising, but it did not: I had forgotten that each evening it rose so much later. There we sat at that dizzy height in perfect darkness, for clouds hid the stars, and I hoping for the moon which came not.
Here he related to me his late experiences, or what he believed to be such, and the succession of images that his imagination created he described in a calm, deliberate, measured voice as facts, that were as wild and fantastic as anything I have met with in his writings. He said he was in Moyamensing Prison, and through the grated window of his cell he could see the battlemented stone tower, and on the topmost point of the coping stood a young female figure, so radiant, either in herself or in her surrounding atmosphere, that the light on the wall of his room was crossed by the shadows thrown from the window-bars. From this remote position she addressed him in words not loud, but clear, and spoken slowly. Not a word failed to reach his ear, because of his astonishing faculty of hearing. It was necessary that he should bear every question she put and make apt response, or the consequences would be fatal to him. He repeated the words she spoke, imitating the tone and manner. I was profoundly impressed, but I cannot recall the words in my memory now. It's forty years since.
This ordeal safely passed, another was in store for him. He was asked if he would not like to take a stroll around the place, he might see something interesting, and he agreed. In course of their rounds they arrived at a spot where there was a great caldron of boiling spirits. He was asked if he would not like to take a drink. He declined. "If," said he, "I had said yes, do you guess what they would have done? I should have been lifted by the hair of my head and dipped into the hot liquid up to my lip, like Tantalus." "Yes," I exclaimed, "but that would have killed you." "Of course it would," said be; "that's what they wanted, and why they tried to catch me; but you see I escaped the snare. At last, in order to torture me, they brought out Mrs. Clemm and compelled me to have my sight blasted and my heart grieved by seeing them first saw off her feet, then her legs at the knee, her thighs at the hips, and so destroy her piecemeal, all to torture me."
These are examples of the kind of talk I listened to up there in the darkness; but, as everything has an end, so had this, and we descended [page 415:] the steep stairway slowly and cautiously, holding well on to the hand-rails. By still keeping him talking I got him back to an omnibus that waited for passengers at the tavern door, and when exactly abreast of the step I pressed against him and he raised his foot to it, but instantly, recollecting himself, he drew back, when I gently pushed him, saying, "Go on," and, having got him seated with myself beside him, said, "You were saying so and so," and he responded by continuing the subject he had been speaking on. I took him safe home to Sansom Street, gave him a bed on the sofa in the dining-room, and slept alongside him on three chairs, without undressing.
On the second morning he appeared to have become so much like his old self that I trusted him to go out alone. Regular meals and rest had had a good effect; but his mind was not yet free from the nightmare. After an hour or two he returned, and then he told me that he had arrived at the conclusion that what I said was true, that the whole thing had been a delusion and a scare created out of his own excited imagination. He said that his mind began to clear as he lay on the grass, his face buried in it, and his nostrils inhaling its sweet fragrance mingled with the odor of the earth; that the words he had heard kept running through his mind, but somehow he tried in vain to connect them with who spoke them, and thus his thoughts gradually awakened into rational order and he saw that he came out of a dream.
I had asked him how he came to be in Moyamensing Prison, and he said he had been suspected of trying to pass a fifty-dollar counterfeit note; but the truth is it was for what takes so many there for a few hours only, the drop too much. When his turn came in the group before Mayor Gilpin, it was remarked, "Why, this is Poe the poet," and he was dismissed without the customary fine.
Being now all right again, he was ready to go to New York. He borrowed what was needful, and departed. I never saw him more.
John Sartain.
Althouhg Sartain believed that Poe was headed to Nw York, and thus would have been on his return from Richmond, most biographers believe that Poe visited with Sartain on his trip from New York to Richmond.
[S:1 - LM, 1889] - Edgar Allan Poe Society of Baltimore - A Poe Bookshelf - Reminiscences of Edgar Allan Poe (J. Sartain, 1889)


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Sep 12, 2020 (Market Insight Reports) —
Global Auto Driving Vehicles Market research report published by market insight reports explores the current outlook in global and key regions from the perspective of Major Players, Countries, Product Types, and end industries. This report analyzes top players in the global market and divides the Market into several parameters.
This Auto Driving Vehicles Market research report identifies the competitive landscape of industries to understand the competition at the International level. This report study describes the projected growth of the global market for the years from 2020 to 2025. This research report has been aggregated based on static and dynamic aspects of the businesses.
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The prominent players in the Global Auto Driving Vehicles Market:
Ford Motor Company, Bosch, Delphi, BMW, Volvo, Volkswagen, General Motors, Mercedes Benz, Audi, Denso, Tesla, Continental AG, Google, Toyota, Nissan and Others.
It further provides the profile reviews of the leading participants, their overall market shares in the global market, business strategies they have adopted, and the latest developments in their respective businesses in a bid to enhance the decision-making capability of the readers.
The 'Auto Driving Vehicles' market can be divided based on product types and It's sub-type, major applications and Third Party usage area, and important regions.
This report segments the Global Auto Driving Vehicles Market based on Types are:
Drive Assistance
High Automation
Full Automation
Based on Application, the Global Auto Driving Vehicles Market is segmented into:
Passenger Vehicles
Commercial Vehicles
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), and market share and growth rate of Auto Driving Vehicles Market these regions, from 2020 to 2025 (forecast), covering North America, Europe, China, Japan, Southeast Asia, India, North America (USA, Canada, and Mexico) Europe (Germany, France, UK, Russia, and Italy) Asia-Pacific (China, Japan, Korea, India, and Southeast).
Significant Features, those are under Offering and Key Highlights of the Reports:
– Detailed overview of Auto Driving Vehicles Market
– Changing market dynamics of the industry
– In-depth market segmentation by Type, Application, etc.
– Historical, current and projected market size in terms of volume and value
– Recent industry trends and developments
– Competitive landscape of Auto Driving Vehicles Market
– Strategies of key players and product offerings
– Potential and niche segments/regions exhibiting promising growth
The research includes historic data from 2015 to 2019 and forecasts until 2025 which makes the report an invaluable resource for industry executives, marketing, sales, and product managers, consultants, analysts, and stakeholders looking for key industry data in readily accessible documents with clearly presented tables and graphs.
Browse in-depth and report summary TOC on "Auto Driving Vehicles Market"
Finally, the Auto Driving Vehicles market report offers a complete and detailed study of the global Auto Driving Vehicles market by using numerous analytical tools and models such as SWOT analysis, investment return analysis, and porter's five forces analysis which are useful for beginners to access the upcoming opportunities. After exploring the market insights through primary and secondary research methodologies, if anything is required except than this, market insight reports will provide customization as per specific demands.
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Podcast Title
The Dental Practice Heroes Podcast
The Dental Practice Heroes Podcast
Hosted by Dr. Paul Etchison, this dental business podcast is full of in depth discussions and meaningful strategies that you can implement your very next work day. All content is intended to be practical for dentists, and applicable to anyone working in the dental field, i.e. doctors, hygienists, dental assistants, and admin personnel.


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Angrily kicking your five-year-old daughter in the chest goes beyond the parental discipline allowed by state law, court rules
The Massachusetts Appeals Court today upheld a man's conviction for assault and battery with a dangerous weapon for kicking his young daughter in the chest hard enough to send her flying to the floor in a drugstore.
Michael Rosa appealed his six-month jail sentence on the grounds his actions were permitted under a 2015 Supreme Judicial Court decision that allowed parents to use "reasonable force" to discipline their children.
But the appeals court said Rosa's actions on Jan. 17, 2017 in a Northampton CVS went far beyond the criteria set by the SJC. Before explaining its legal reasoning, the court first described the incident:
The surveillance video footage and testimony of the CVS employee demonstrate that the defendant's daughter approached him and grabbed his legs. He shoved her in her chest with his hand, causing her to take a step or two to regain her balance. She then attempted to cling to his lower legs with her arms, and he once again shoved her away, this time causing her to step back two or three steps before falling down onto her buttocks; she immediately got back up. According to the CVS employee's testimony, the daughter reacted to this pushing in a playful manner but showed signs of becoming agitated.
The defendant then approached the counter to pay for his coffee. The CVS employee testified that, at this point, the defendant warned his daughter to stay away from him, telling her, "[G]et the fuck away from me. Trust me, you don't want to fucking be near me right now." His daughter came toward him again. In response, the defendant lifted his foot and kicked his daughter in the chest, knocking her to the ground and causing her and her brother to cry briefly.
The surveillance video shows that in response to the kick, the daughter stepped back, lost her balance, fell onto her bottom again, and remained there for approximately two seconds. After getting up, the daughter meandered around the area of the cash register as the defendant finished his purchase, at which point she left the store with the defendant and her brother.
The CVS employee called the police to report the incident, and two police officers stopped the defendant shortly thereafter. During the stop, Northampton police officer Brent Dzialo separated the defendant from his children and asked him why he had kicked his daughter in the chest. The defendant answered, "I don't raise pussies." ...
At the time of the incident, the defendant was approximately five feet, six inches tall, and weighed three hundred pounds. His daughter was approximately three feet tall, and weighed less than fifty pounds.
The court then analyzed Rosa's actions under the three criteria the SJC set for "reasonable" physical discipline, including whether "the force is reasonably related to the purpose of safeguarding or promoting the welfare of the minor, including the prevention or punishment of the minor's misconduct."
At trial, the defendant justified his action on the ground that he was afraid his daughter might be kidnapped or go missing. Prior to the kick, however, the defendant's daughter repeatedly attempted to stay by his side, only to have the defendant shove her away twice and warn her to get "the fuck away from [him]." Indeed, the defendant admitted at trial that, by the time he kicked her, he no longer feared she would be kidnapped and did not even "want her close by." In light of the defendant's admission that his purportedly legitimate parental purpose was a pretext, the judge could reasonably have found that the defendant's decision to kick his daughter was wholly unrelated to the purpose of safeguarding or promoting the welfare of the minor.
Moreover, prior to the trial, the defendant provided a different explanation for his conduct, stating that he kicked his daughter because "I don't raise pussies." At trial, he explained: "I mean that, in society today, there's a lot of children being bullied in schools and I'm not going to raise my children to be victims." Certainly, the judge could also reasonably have found that the defendant's shifting rationale for the kick belied his assertion that the kick related to a legitimate purpose of safeguarding or promoting the welfare of the minor. Here, the judge expressly found the defendant not to be credible, instead crediting the testimony of the CVS employee that the defendant kicked the daughter in the chest and finding the defendant's testimony that he merely nudged her not credible.
The court also rejected Rosa's argument that his snow boot, or legally, "shod foot," was not a dangerous weapon, citing previous decisions in which footwear has been held to be a dangerous weapon when used in a physical attack:
Here, the evidence demonstrated that the defendant used his snow boot to kick -- not to push -- his five year old daughter in the chest with sufficient force to knock her down onto the ground.
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There is only one pussy in this story....
And it is the d-bag lucky enough to get only 5 months out of a possible 10 year sentence.
F that guy.
There are some heroes in this story
the CVS employee and the responding officer and the judge, who together may have saved this girl's life but teaching the father that he will face serious consequences if he continues to abuse his children.
Guy should get the full ten years
just for being unintelligent enough to be using repeated F bombs in front of a five year old.
F-bombs aren't a sign of stupidity
Kicking your kid is a sign of stupidity.
Let's untwist your panties and stay on the subject.
One of the concurrences said
One of the concurrences said that, I tend to agree with it. The court was split on why the conviction should be upheld, but afte agreed that it should.
Good job by the trial judge in this case, tough issue.
Kicking a 5 year old kid is a sign of sheer viciousness,
not necessarily or only stupidity. It's assault, and the guy should be tried for and charged with assault with a deadly weapon (i. e. a shod foot) on a child, and put behind bars for a long time.
It wasn't a bar fight
I was just disciplining a stranger when I beat his head into the ground.
I will NEVER understand why "parental discipline" is used as a "free pass" to batter a much smaller human in ways that you would NEVER be allowed to do with anyone else.
People that say, "my parents
People that say, "my parents beat me and I turned out fine" did not actually turn out fine. People who think its fine to beat up children are not decent people.
Someone needs parenting classes
Children's bone structure isn't strong and they can get permanent developmental injuries that could impair any of their growth. A bruise can travel into the brain, if there is an undetected vessel it could hemorrhage. They are fragile 'til seven.
Sad this is even considered acceptable where thousands of folks would love the opportunity to adopt or foster a child.
Children need nurturing,encouragement,discipline and 10 minutes a day of one on one undivided attention. Then they know and learn kindness,love and being special.
I thought that children were considered fragile until age 12.
Yet, anybody of any age can be seriously injured, or even killed outright, by a kick to the chest, stomach, head, the kidneys, the spine, or even the groin.
Yet, it's true that children are especially prone to serious injury or even death by a shod foot or whatever due to the reasons you mentioned above.
the defendant justified his
the defendant justified his action on the ground that he was afraid his daughter might be kidnapped or go missing
Makes perfect sense to me.
"finished the purchase?" WTF??????
You mean to tell me that after he KICKED HIS CHILD IN THE CHEST the cashier finished the transaction???
Gawd I wish this story ended with a bystander absolutely steamrolling this 5'6" 300lb loser immediately after he kicked his child to the ground.
The only logical reaction to this should have been a full shoulder tackle right to the ground (or a right cross) with no hesitation.
There is ZERO reason this tubby sack of shit loser should have walked upright out of that store.
People, when you see wrongdoing on this scale, step the fuck up and do something.
super easy to be an InnerwebsToughGuy
but in the moment people often make different calculations, both for their own safety as well as that of the victim.
also missing the point
it has nothing to do with being an "interwebtoughguy" - you might handle it differently and that is your choice. I understand not everyone wants/chooses to intervein - which sadly empowers these losers even more.
And I never said the cashier should have physically stopped in. My surprise was that she didn't immediately stop everything and call the police vs. finishing a transaction.
no, friend
you wanted to expand upon how you, as apparent owner of the moral high ground, were going to provide "tubby" with a chance to "hit the deck",
and what some of us are trying to tell you is that, bro, it's not all about you, and it's not super cool for you to sit back in the safe glow of your computer screen and judge the cashier for "empowering" someone like this. she most likely was following whatever protocol CVS has in place, and was responding to a different set of situational calculations.
if I pull out a phone and call the police right in front of a person like his, he may take off with his victim, he may get more angry and do something worse, you dont know. and you dont know the physical capabilities of the cashier to take on any of those possibilities.
if this is the CVS i think it is in Northampton, its unlikely he arrived by car and would be found easily on foot.
meantime, I think we all look forward to a detailed list of your perfectly executed social vigilante exploits.
She did! She called the
She did! She called the freaking cops! And he got arrested, convicted, and sent to jail, which seems like a pretty satisfactory outcome! If you were faced with an asshole unhinged enough to kick his child in public, you really think picking a fight with him would be the best course of action?
if you see a child or animal
if you see a child or animal being physically assaulted by an adult and don't intervene you have lost my respect. stand up for those who can't stand up for themselves. calling the cops is a critical step, but who is to say they will definitely catch the person, or that a second - fatal - kick isn't coming?
protect those who can't protect themselves.
missing the point
Agree - the outcome of him being arrested and convicted is a good thing.
But to answer your question - YES, if I see a CHILD being KICKED IN THE CHEST, the guy is getting dealt with. It would be the ONLY course of action. Hello?
My objection is that upon seeing a CHILD being KICKED IN THE CHEST - the cashier's first reaction was to finish the transaction rather than immediately calling the police. (hello?)
The reason cowards do things like this is that he knew nobody was going to do shit - which was confirmed when the cashier finished his friggin transaction.
If I were in line witnessing this and my first reaction (to an assault on a CHILD) was to pull out my phone, I would have some serious soul searching to do afterward.
Nope: tubby zero is hitting the deck
Somebody never worked retail
And then tubby shitstack takes out a gun and ...
Better that he got his ass sent to jail.
Took out a phone???
No. The register area and pretty much all of a CVS is under video surveillance.
hello? hello? yes, hello.
we get it, you think you're a badass, congratulations.
most of us would like to do the same in this situation, but you don't know until you're faced with it what the right course of action is. if you set off a person who is already angry, they may take it out further on the victim or even move to a more inaccessible location where they can't be found.
there's more to it than you being the hero, sorry.
"set off a person who is already angry?" he just kicked his child in the chest, it's already happening - that is my point.
Hey, if you would feel OK with your decision to watch an assault on a CHILD, stand there, do nothing, then watch the scumbag walk out the door (with their child in tow), and hope the police find the guy - then it says a lot about you.
it has nothing to do with being "badass" or the "hero", it's about doing what is right.
While you obviously disagree, the "right course of action" is pretty clear to me. While a gross guy is KICKING HIS CHILD, the "right course of action" is to step in - not stand around and do nothing.
and certainly, don't finish ringing the guy up while his poor kid is standing there dazed.
i get it
you would like us to feel bad because you are morally and physically superior.
but the whole "well if YOURE OKAY with watching an assault on a CHILD" is not necessary. no one is ok with that, and you know it. you're taking one aspect of the report and turning it into a massive moral failing on the part of the cashier and the rest of us who attempt to understand the many different, many equally rational ways of responding to violence.
you're so intent on being waaay up there on your high horse you're not understanding that things don't work out like in the movies.
One has to bear in mind, however, that this kind of vigilantism
or taking the law into one's own hands isn't necessarily and always a good thing either, because the person who stepped in and started physically beating and kicking the guy who kicked his 5 year old kid in the chest could result in either one of two things: Either the person doing the kicking could turn on the person who physically intervened, the person doing the intervening could also end up in jail, along with the guy who kicked his 5 year old kid in the chest, or the intervener could end up in court and also be charged with assault.
Not a good thing.
Retail worker here...
I am a retail worker. All employees are taught that in situations like this you do whatever is necessary to get the dangerous person OUT OF THE STORE FIRST, then call the cops.
Someone kicking a child is the very definition of a dangerous person.
Why is this the rule? Because some dangerous people have guns on them, and may shoot the clerk, or take hostages. Nobody wants that. And anyone unbalanced enough to shoot, stab, punch, or take hostages will not be stopped by surveilance cameras or multiple eyewitnesses.
In this case it appears this monster did not have a gun on him, but NOBODY KNEW THAT. The store clerk was just doing what his or her employer had previously instructed.
Even wild animals wouldn't do that
And mom I'm sure knows what he's like and gave him the kids to watch.
well done
turning around a clear-cut case of child abuse to be "of course we all know its REALLY the lady's fault"
classic misogynistic behavior, perfectly executed.
you should feel bad about yourself in general.
Nice sexism there
We don't know the child's family constellation. And he is her parent, so he wasn't "given her to watch." He may have made some bad choices, but he's responsible for them, and people don't "watch" or "babysit" their own children.


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Princess Tiana appears in a horse drawn carriage fit for an American Princess.
Yesterday marked the official opening of a 15 week run for Tiana's Showboat Jubilee at Disney World's Magic Kingdom. As I posted earlier, the show envelopes guests into being part of the show, a great experience for the guests involved, but how would it play for the rest of the park attendees? Turns out, pretty amazing.
For the special ceremony New Orleans dancers led Princess Tiana to the castle.
The Princess and The Frog is an American story at its root and it features the first African American Princess. The park is really excited about promoting the first new princess in 12 years, so they rolled out some big guns for the press event. One of those was Bruce Smith, the lead animator on Dr. Facilier, the main villain of the movie.
Characters representing current inhabitants of the Magic Kingdom welcome Princess Tiana to the fold.
There was also a wonderful display of merchandise that Disney spent the last two years creating. Some of it, like the theme park exclusive Princess Tiana dress, has been for sale in the park for two weeks and is already flying off the shelves.
A royal proclamation is read.
But the focus of the day was the introduction of Princess Tiana to the park and the official debut of Tiana's Showboat Jubilee. TSJ has three distinct parts, and while it's possible to catch all three, if you can only pick one, make sure to choose the middle part performed on the Liberty Belle when it stops in front of Splash Mountain.
The regular show will take place three times daily on the Liberty Belle with a procession leading to and from the boat before and after each performance.
The show is currently only scheduled to run through January 3rd, 2010 as a tie-in to the movie's launch on December 11th. It's my hope they extend this show at least through the summer. The show was already drawing huge crowds without the benefit of the movie even being in theaters, I imagine it will continue to grow once it's seen by the public.
Lots more photos below the jump, so come on down
Trumpet playing Louis was added to the procession at the last minute, I think he's a great addition..
Lots of dancers and a live band lead…
Princess Tiana and Prince Naveen to the showboat.
After the show finishes and the boat returns to the dock, the procession essentially repeats in reverse.
All three levels, and the roof, of the Liberty Belle are used during the performance. The park guests populate the lowest level, for the most part.
Louis and the band get things in swing from the front.
Princess Tiana and Raveen are on the third deck for the whole show. Unfortunately the shadows can make it hard to see them from time to time.
Most guests will watch from the bridge leading to Splash Moutain. But I found the vantage spot where I took this photo to provide a better view, actually.
Dr. Facilier appears atop the Liberty Belle and entices Prince Naveen with a little fortune telling.
Definitely one of the better songs and, I predict, one of Disney's better modern day Villains too.
Disney animator Bruce Smith (in white Mickey Mouse T-shirt), who designed Dr. Facilier, cracked a wide smile when seeing his character appear for the first time.
The guest performers are actually used quite extensively in the show. There are cast member guides who help them into place and with some basic choreography. After the show the boat heads around the river and the guests on board get exclusive meet and greet opportunities with the characters from the movie
This is the first time ever the Liberty Belle has been used as a stage for a daily performance at the Magic Kingdom. I think they have a huge hit on their hands.


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Executive Summary
This research report was created by Holistic Email Marketing, an email marketing consultancy, and GetResponse, email marketing and online campaign management platform, with assistance by Smart Insights, publishers of digital advice. Its purpose is to help you improve the effectiveness of your email marketing and discover benchmarks for your industry sector, to help you compare and identify where to improve.
In the report, we assess the current state of email marketing and digital marketing based on a major research study surveying 1,831 email marketers around the world in a range of business sizes and sectors. By comparing the techniques used by other businesses in your industry, you will be able to identify areas for improvement.
Key Findings
of marketers will increase budget in 2016
It is also encouraging to see that 57% of the email marketers surveyed said their marketing budget will increase in 2016, 28% said it will stay the same, and only 2% said they want to decrease their email marketing budget.
Email marketing delivers the highest overall
On average, 21% of marketers across all industries stated that email marketing delivers an excellent return on investment, making email marketing the clear leader in delivering the highest ROI, with social media coming in second with 15%.
of marketers don't segment
Yes, you read it correctly. While the remaining 58% use varying levels of segmentation – from basic to advanced, 42% of marketers send the same message to all of their database.
Email automation
is the most commonly used technique
Overall, 75% of the email marketers surveyed said they were using email automation, and 58% were using personalization techniques. Surprisingly, only 17% of email marketers said they were using responsive design, and 18% said they were using advanced segmentation.
Lead generation
is considered the greatest benefit of email marketing
Although email marketing's strength traditionally has been for increasing retention, sales, and conversions, this report reveals that 23% of email marketers surveyed said lead generation is the greatest benefit, with improved sales next at 19%, and improved conversion rates in third place at 17%.
Are you on a quest for sales, profits, and ROI? If so, this report was written with you in mind. It answers questions like these:
- How does my email marketing stack up against the competition?
- Are we missing out on opportunities for growth?
- Which high-impact areas should we focus on in the coming year?
Are you ready to become a dominant force in your industry? Then make 2016 your break-through year. We're here to help!
Magda Ciszewska
GetResponse Marketing Manager
As someone who has been involved in email marketing for over 16 years, (ten of these years spent on the U.K. DMA Email Marketing Council), I've seen how email marketing has evolved to become an incredibly robust, reliable, and valuable channel. And the fact that email marketing delivers the highest average return on investment supports this claim.
Consumers are savvy and know what they like, and they have made it clear that they like email. Email has evolved because consumers use email, rely upon it, and expect it. We continually advance our email technology to deliver according to their expectations. We test and optimize our campaigns to meet their expectations. And we develop sophisticated email programs to satisfy their expectations. Email is no longer a marketer-driven channel but a consumer-driven channel.
As an email marketing trainer and consultant, I'm well aware how industry-specific statistics and findings are eagerly received by marketers, as they enable the marketer to benchmark and compare themselves with other like-minded companies, including their competitors.
So I encourage you to apply these findings and best practices to your email marketing campaigns and programs to continue to improve them to meet consumer expectations.
The bottom line is – if our consumers' expectations are met, then we as a brand are successful and our objectives are met.
Kath Pay
CEO & Founder, Holistic Email Marketing
Report Findings
How does your company compare? Are your open rates competitive in your industry? Is your click-through ratio within norms? Of those who open your emails, what percentage click a link — also known as the click-to-open ratio (CTOR)?
Here's how each industry rates the effectiveness of various marketing channels in generating higher returns on their marketing investment.
Global Benchmarks Summary
The best benchmarks to use are those you are achieving today, with the objective of improving them over time. However, it can be helpful to compare your benchmarks with those in your industry for guidance on how you are tracking.
Figure 1 reveals such industry-based benchmarks and provides an opportunity to compare industries. Of course, such metrics cannot be compared without taking other factors into consideration, such as buying cycles, whether the product or service is a considered purchase, size of database, frequency and type of communication (marketing or service-based) and the campaign objective (i.e. to elicit action or impart information, to name a few).
Keep in mind that open rates are an indicator of whether an email has been opened, as determined by images being downloaded.
By viewing the chart below, we can see that the total opens, click-throughs, and click-to-opens vary greatly from industry sector to industry sector.
Leading the way in total opens are the staple products of our lives — utilities and telecommunications — indicating that email marketing is a channel consumers rely upon for these products.
However, when it comes to click-to-opens, (a very helpful metric that enables us to determine the value of the message we're sending,) we can see that the categories of online advertising network and finance, banking, insurance, and utilities are providing value that encourages the consumer to act upon their messages.
Affiliate Network
Affiliate network marketers are among those who stated that they gained the best ROI with email marketing (Figure 2). Presumably due to the excellent ROI they achieve, 70% of the marketers stated they will increase their email marketing budget in 2016 (Figure 62).
While their open rates (8.01%) and click-through rates (1.05%) are low, their click-to-open rates are very good (13.06%) indicating that those who open the emails are engaged with the offers, design, and copy (Figure 1).
The greatest benefit of email marketing to affiliate marketers is to generate leads, with 27% of those surveyed stating this. Identifying better leads and improving conversions is in second place at 17% (Figure 3).
SEO and email marketing tie in first place for delivering excellent ROI with 21% of marketers stating so (Figure 4). An impressive 54% of marketers say budget for email marketing will increase (Figure 57) in 2016.
On average, open rates are 12.21%, click-through rates 1.03% and click-to-open rates 8.46% — all of which indicates that agencies have room for improvement (Figure 1).
Generating leads and improving conversion rates tie in first place, with 22% of marketers stating these are the greatest benefits of email marketing (Figure 5).
24% of marketers stated that email marketing delivers excellent ROI, placing it as the leading channel, with content marketing just behind it at 23% (Figure 6).
Even so, their open rate (21.82%), click-through rate (3.42%) and click-to-open rate (15.64%) (Figure 1), while not shabby, leave room for improvement.
61% of consultant marketers have stated they will increase their budget in 2016 (Figure 57), with 22% naming lead generation as the primary benefit of email marketing (Figure 7).
Consumer Goods
(FMCG, Consumer, Durables, etc.)
SEO and email marketing tie in first place, with 20% of marketers stating that these channels deliver excellent ROI. However, for ROI rated excellent and good, email marketing leads the way with a combined total of 69% versus SEO at 49% (Figure 8). Presumably due to the high ROI, 62% will be increasing their budget in 2016 (Figure 57).
Then average open rate is an impressive 41%, with a click-through of 9.47% and a click-to-open of 22.87% (Figure 1). The greatest benefits claimed by this sector are lead generation and improving sales, each with 22% (Figure 9).
Marketers in the education sector claim that improving sales (21%) and generating leads (20%) are the greatest benefits of email marketing (Figure 11) with 64% saying they plan to increase their email marketing budget in 2016 (Figure 57).
Email marketing is the strongest channel for delivering ROI (16%) with social media close second (15%) and content marketing close behind at (14%) (Figure 10).
With average open rates of 24.67%, click-through rates of 5.40% and click-to-open rates of 2.89% (Figure 1), education marketers are achieving healthy metrics.
Finance, Banking, & Insurance
Finance has some interesting metrics. With a low average open rate of 8.29%, yet a comparatively high click-through rate of 2.99% and an impressive click-to-open rate of 36.09%, it appears that when these emails are opened, they are of interest (Figure 1). The reason for the low campaign open rates may be the high frequency of campaign sends (12.2 campaigns per month), which in context with the open rate, equates to a high open-reach rate.
47% of marketers plan to increase their email budget in 2016, with 4% decreasing it (Figure 57). The main benefits claimed by this sector (20% each) are reducing marketing costs and generating more leads, with improving conversion rates at 19% (Figure 13). Email marketing leads the way in delivering excellent ROI with 17% (Figure 12).
Health & Wellness
Social media is the channel delivering the highest percentage of excellent ROI (14%) with email marketing a close second at 13% (Figure 14). The main benefit of using email marketing is generating more leads (Figure 15).
On average, this sector achieves a 19.14% open rate, 2.94% click-through rate and 15.38% click-to-open rate (Figure 1). 52% of marketers plan to increase their email budget in 2016 (Figure 57).
IT & High Tech
Even though email marketing as a channel leads ROI, (17% of marketers claim it delivers excellent ROI, Figure 16), only 51% of IT/High Tech marketers state they will increase their email marketing budget in 2016 (Figure 57). Lead generation is the primary benefit claimed by 24% of marketers in this sector (Figure 17).
This sector has a low average open rate of 7.07%, with an equally low click-through rate of 1.09%. However, engagement with the emails that are opened is relatively good, as indicated by the click-to-open rate of 15.39% (Figure 1).
Marketing Services Providers
In this sector, 22% of marketers claim that generating more leads is the main benefit of email marketing, with improved sales coming in second at 19% (Figure 19). Interestingly, 61% say they will increase their email marketing budget in 2016, while 2% claim they will reduce it (Figure 57).
With an average open rate of 7.21%, a 1.01% click-through rate, and 14.05% click-to-open rate, there is still room for improvement (Figure 1).
SEO delivers the best results, with 18% of marketers claiming it delivers excellent ROI, while email marketing comes in at a close second place at 17% (Figure 18).
Online Advertising Network
67% of marketers plan to increase their email marketing budget in 2016, with none decreasing their budget (Figure 57).
The metrics show what a competitive industry they're in, with an average open rate of 3.20% and click-through rate of 1.44% . Yet they achieve an impressive 44.90% click-to-open rate — perhaps due to their advanced expertise (Figure 1)
In this sector, 24% of marketers state that the greatest benefit of email marketing is the ability to integrate with other media to boost response, making this the leading benefit (Figure 21).
As shown in Figure 20, social media leads the way in delivering the best ROI, with 56% of marketers claiming it delivers excellent ROI. Email marketing is in second place (39%).
Online Business
Figure 23 shows that 23% of online business marketers claim that the greatest benefit of email marketing is generating more leads with improving sales a close second (22%).
In this sector, 64% of marketers plan to increase their email marketing budget in 2016 (Figure 57). This may be because email marketing is the channel that delivers the best ROI, with 25% of marketers stating it delivers excellent ROI (Figure 22).
With an average open rate of 12.38% and a click-through rate of 3.41%, their metrics look slightly below average until you calculate their click-to-open rate, which is a very healthy 27.59% (Figure 1).
Publishing & Media
The main benefit of email marketing in this sector is generating more leads (Figure 25).
With a combined score of 64% of publishing and media marketers stating that email marketing delivers good or excellent ROI, it leads the other channels, with content marketing a distant second with a combined score of 54% (Figure 24).
With average open rates of 19.37%, click-through rates of 6.02%, and click-to-open rates of 31.48%, this sector's metrics are quite healthy (Figure 1). Given the good metrics and excellent ROI, it's puzzling why only 38% of publishers plan to increase their email marketing budget in 2016 (Figure 57).
Retail & E-commerce
No surprises here, with 33% of retail and e-commerce marketers declaring that email marketing delivers excellent ROI. Offline media delivers the lowest ROI (Figure 26).
Another unsurprising finding is that this sector benefits most from email marketing by its ability to increase sales (Figure 27). Also unsurprisingly, 59% of retail and e-commerce marketers plan to increase their email marketing budget in 2016 (Figure 57).
Figure 1 shows that, on average, their open rates are 16.78%, click-through rates 3.07%, and click-to-open rates 18.27%.
Travel & Transportation
SEO leads the way in delivering excellent ROI at 24% with email marketing in second place at 20% (Figure 28). Figure 33 shows us that the top benefit, with a clear lead, is improving sales (32%).
The metrics indicate that this sector is doing well, with open rates of 30.96%, click-through rates of 6.30% and click-to-open rates of 20.34% (Figure 1), and 44% of marketers declaring they will increase the email marketing budget for 2016 (Figure 57).
Vacations, Hotels & Leisure
The push channel, email marketing, is tied in first place with the pull channel, SEO, for delivering good or excellent ROI (Figure 30). This shows the power of the nudge (via email) can be as strong as the power of search for products and services that are not everyday purchases.
The leading benefit of email marketing (Figure 31) is improving sales with a whopping 50% of marketers so stating.
Even so, only 25% of marketers in this sector say they will increase the budget for email marketing in 2016 (Figure 57). The metrics show average results, with 22.27% open rates, 2.12% click-through rates, and 9.53% click-to-open rates (Figure 1).
Marketing methods
If your email marketing isn't reaching its full potential, it may be missing something. This section reveals a cross-section of marketing methods industries use to fine-tune their approach.
Some are easy to implement; others take a bit more work. But the rewards are within reach for those with a desire to excel and a willingness to make improvements
Evaluation & Tracking
Q: How do you track your email sends?
In Figure 32 we can see that a shocking 15% of email marketers don't track and review opens and clicks. And while 24% of email marketers track subscriber activity and value over time rather than just tracking campaigns, it's a surprise to discover that so few do this. Again, only 23% of marketers have integrated their websites and email and track what happens after the click.
Opens and clicks are good metrics to measure, but the measurement of campaign success shouldn't end there. Ideally, you should measure the metric that relates to your KPI — the success metric of your campaign, which is often a conversion metric such as downloads, registrations, or sales.
Another valuable metric to track is the value of your segments, identifying segments that perform best, such as lifecycle segments (prospects, loyal customers), acquisition method segments (list rental, PPC, newsletter). However, only 15% of email marketers currently do this.
In Figure 33, we find a huge difference among leisure companies, with 17% not reviewing and tracking opens and clicks. Yet they lead the way in integration and tracking website outcomes after the click, with an impressive 83% of companies saying they do this. This may be because they measure the metric that matters. While opens and clicks are good indicators, the best indicators for travel & transportation are sales and website conversions.
When it comes to tracking how email works with and influences other channels, online advertising network leads the way with 28%.
List growth & Qualityg
Q: How do you manage list growth and quality?
(choose all that apply)?
It is worrisome to see in Figure 34 or own their list growth process. The size and quality of the database plays an enormous role in delivering (or not delivering) the results you desire. So to not manage it in the marketing department or not manage it at all is a huge oversight. However, this also means there is a wonderful opportunity for these marketers to take advantage of.
And on the flip side, it is discouraging to see that only 17% of marketers have well-defined customer profiles and a person who manages the quality of the list.
Figure 35 reveals that finance and consumer goods, and "other" do not manage database growth and quality. While 22% of online advertising network marketers don't manage their lists, the remainder of this industry leads the way by proactively managing and growing their lists.
List Quality
Give your subscription form the prominence it deserves.
Yes, your home page is prime real estate, and everyone in your organization wants a piece of it. But considering how valuable a healthy, growing subscriber database is to your company, your subscription invitation deserves a location where visitors will see it immediately.
Test various locations on your website to find the best one. Usually, it's the upper right corner, but your mileage may vary.
While you're at it, place your registration CTA in a similar position on every page of your website, including the landing pages for your search campaigns. Remember that the money you spend on search-engine marketing and optimization drives traffic to many destinations on your site. Some of your visitors may never see the home page!
See Best Practices below for more ideas
Q: Which features do you use for email targeting?
Figure 36 reveals that 42% of marketers across all the industries do not send targeted email messages to their database. They treat everyone the same. Only 4% use layered targeting, incorporating informed and behavioral data to send relevant, personalized email messages to their audiences.
Given that email marketing delivers the highest ROI, I wonder how much higher the ROI might be if these marketers used layered targeting or rules-based personalization.
Suprisingly in figure 37, we can see that Publishing sector performs the most basic type of targeting, with 56% of marketers not targeting and 31% targeting based on demographics only. Meanwhile, online advertising network marketers lead the way in targeting, with 28% using all available segmentation and targeting methods.
Targeting isn't about sending micro-segmented campaigns.
It's about leveraging your customer data — implicit and explicit — and using it to personalize each customer's messages. In essence, you can send a newsletter to your entire database, using dynamic content to make it relevant to that individual, segment, or persona.
See Best Practices below for more ideas
Communications Strategy
Q: Which types of email marketing communications do you use?
(choose all that apply)
Unsurprisingly, newsletters lead the way, with 74% of marketers using them, and 61% of marketers availing themselves of simple autoresponders, such as emails to welcome new subscribers.
Interestingly, the marketers show that they're interested in finding out what the subscriber or customer has to tell them, as 21% of them send surveys. But disappointingly, only 10% of marketers actively try to win back lost customers.
Surprisingly, vacation, hotel, and leisure marketers don't avail themselves of the very successful browse-abandonment emails as shown in Figure 39. Considering that this industry's offers tend to have a long purchase cycle (ideally suited for browse-abandonment emails) this is a definite missed opportunity.
Travel and transportation, along with retail and e-commerce, lead the way implementing reactivation programs, with 24% and 23% of marketers respectively doing this. But when it comes to implementing event-triggered email across the full customer lifecycle, online advertising network has the lead with 33%.
Communications Strategy
Leverage the power of email marketing with automation.
Newsletters are great — the workhorse of email marketing, continually driving revenue and generating a great branding experience. However, this is just the tip of the iceberg. Leverage the power of email marketing with automation. Triggered programs, such as customer win-back, browse and cart abandonment, welcome subscriber and first-purchase programs, welcome customer and second-purchase programs, and replenishment programs are where email really stands out for delivering value and revenue — to the customer and the brand.
See Best Practices below for more ideas
Creative & Templates
Q: Which types of email marketing communications do you use?
(choose all that apply)
It's very encouraging to see in Figure 40 that 66% of all marketers have implemented mobile-optimized templates. However, only 18% of marketers have templates that support dynamic content, which enables you to personalize each email.
It is interesting to discover in Figure 41 that, while online advertising network marketers are among the highest percentage not using mobile-optimized templates, this industry leads the way with the highest use of advanced techniques such as dynamic content, HTML5, video, and animated gifs. 92% of vacation, hotel, and leisure marketers use mobile-optimized templates and avail themselves of the more advanced creative techniques.
Q: How do you test and optimize your email communications?(choose all that apply)
Figure 42 reveals that a shocking 33% of email marketers don't proactively optimize their emails. 47% of marketers say they occasionally test subject lines, with 24% testing different offers and 18% testing different layouts and creatives.
It's good to see that most industries test frequency — albeit a small percentage ranging 8-31%. It is also good to see that the majority of industries also test performance by segment. Again, the numbers are small, ranging 5-33%.
Consider every email a customer survey of your target market.
Aim to learn something from every email you send – not just an A/B test to determine which subject line gains the best results, but how elements like tone of voice and messaging affect your opens and conversions.
For example, you could test the effectiveness of an "exclusive offer" subject line versus "30% off". New prospects, unfamiliar with your services, might respond better to the 30% off offer, but existing customers could feel more valued and, therefore, engage better with, the idea of exclusivity
See Best Practices below for more ideas
Q: How do you monitor and improve deliverability? (choose all that apply)
Figure 44 reveals that on average across all industries, 28% of marketers are not managing or testing deliverability.
Figure 45 shows us that a surprisingly high 42% of vacation, hotel, and leisure marketers don't test deliverability, with 28% of online advertising network marketers managing deliverability in-house.
Q: How do you monitor and improve deliverability? (choose all that apply)
Figure 46 shows that the average frequency of campaign emails is 5 per month, with finance, banking, and insurance marketers sending far more than the average at 12.2 campaign emails per month, while consumer goods and online advertising network marketers send well below the average at 1.5 and 1.4 per month respectively.
Test your frequency to ensure you're sending at the optimal rate.
If you're not sending enough emails, you're leaving money on the table and potentially handing your customers over to your competitors – provided you're sending emails your customer consider valuable.
Email is a "push" medium, which is why it can deliver such phenomenal results. You don't have to wait for your customers to find you. You can push messages to their inboxes – messages that deliver value and utility beyond driving sales, which provides a brand boost, even if your customers opt not to open or act on them, by planting a seed for when they are ready to purchase.
That branding power is email's "nudge effect." But it works best when your messages are in the inbox regularly, with attention-getting subject lines that encourage action when your customers are ready to buy.
See Best Practices below for more ideas
Email techniques
by Industry
If your email marketing isn't reaching its full potential, it may be missing something. This section reveals a cross-section of marketing methods industries use to fine-tune their approach.
Some are easy to implement; others take a bit more work. But the rewards are within reach for those with a desire to excel and a willingness to make improvements.
All Industries
It's good to see that automation and personalization are so widely adopted among the industry sectors (Figure 47). However, it would be interesting to discover to what extent, as basic automation and personalization are easy to achieve. For example, It is easy to implement a welcome email to be sent after subscribing with the subscribers first name within the body of the email — an example of basic automation and personalization. What is impressive, however, is that 26% of marketers personalize their send-times based on customer action or location.
Think beyond personalizing with the consumer's first name only.
Consumer's demand personalization more than ever, and email is one of the easiest channels in which to implement personalization. It enhances the consumer's experience and helps deliver relevant, valuable content and offers that keep them coming back for more.
See Best Practices below for more ideas
Email Automation
2014 was predicted to be the year of automation for email marketing, and Figure 48 shows the impact, with 53-100% of marketers claiming they use automation. One sector that stands out as possibly under-utilizing automation and its benefits is the retail and e-commerce sector, with only 68% adoption. This sector could benefit from automated programs such as first purchase and subscriber welcome, second purchase and customer welcome, cart abandonment, win-back customer, lapsing customer, browse abandonment and others.
Personalization and automation can go hand in hand, as automation makes personalization easy. So it is surprising to see in Figure 49 that although 81% of Affiliate Networks use automation, only 47% use personalization.
Advanced Segmentation
Figure 50 reveals that vacation, hotel, and leisure marketers have the lowest adoption of advanced segmentation, which is surprising, as many factors (implicit and explicit) can be used for segmentation. For example, frequent travelers versus occasional travelers, high spend versus low spend, types of holidays (snow, sun, city, country, etc.), weekends versus long holidays, luxury versus economy, just to name a few.
Broadcast Timing
As seen in Figure 51, online advertising network marketers lead the way, with 39% sending campaigns based upon subscriber sign-up and online advertising, and publishers following closely with 36%.
Basic Profile-Based Targeting
Surprisingly, health and wellness marketers don't use this type of segmentation and targeting, with only 9% of marketers stating they do. Considering the variety of products and services, it could benefit them (Figure 52).
Lead Scoring
It is not a surprise that 0-17% of marketers across the board utilize lead scoring, as this is traditionally a business-to-business technique. However, it is slowly gaining acceptance in business-to-consumer brands. Online advertising network and IT and high tech are the two sectors that employ this tactic most, with 17% and 16% respectively (Figure 53).
Responsive Email Design
Health and wellness marketers appear to be dragging their heels when it comes to responsive email design, with only 9% saying they use this technique, while travel and transportation marketers lead the way with 44% (Figure 54).
Social Media Integration
It's encouraging to note that most industries use social media to help spread their marketing message, led by travel and transportation, and online advertising networks.
The notable exception is media and publishing, with only 28% of this sector embracing social media. Finance and banking score lowest at 14%, probably due to thorny compliance issues.
Marketing Budget Plan
by Industry
For a foolproof way to find out how industries think — follow the money! When a marketing technique is working, companies are happy to maintain their spending patterns.
But when they see strong potential, they realign budget resources to support the most promising channels. As you'll see, the smart money believes email marketing will be a sure winner in 2016.
All Industries
It is encouraging to see that email marketing is valued for the impressive results it delivers, with a hefty 57% of marketers stating they will increase budgets for email marketing in 2016 (Figure 56).
When comparing email marketing's future budget (Figure 57) and ROI for each sector (Figure 58), we see lots of missed opportunities. The success of the channel doesn't always reflect a matching budget increase.
Email marketing as a channel is always evolving and becoming more sophisticated. As brands, for us to maximize new technologies and techniques and deliver on our customer's ever-changing requirements, we need to continually change and evolve our marketing strategy and tactics. And to make this happen, our budgets need to increase. Email marketing relies on other channels. So to achieve maximum ROI, it is wise to invest in integrations and program automation.
When comparing email marketing's future budget (Figure 57) and ROI for each sector (Figure 58), we see lots of missed opportunities. The success of the channel doesn't always reflect a matching budget increase.
Start to purposefully create a business case for more budget and resources.
Email is often seen as a cheap channel that delivers excellent return on investment with minimal effort. This often results in the budget not being in line with the results it drives. To remedy this, start to purposefully create a business case for more budget and resources. In addition to your open and click metrics, also include conversions and revenue if possible, as this is what is meaningful to decision makers.
Focus on your pain points and identify the additional budget you will need to remedy these pain points. For example, if you lack resource and aim to gain more budget to automate programs to alleviate resource pressure, then focus on one automated program and prove how automation has increased revenue and reduced costs. If you lack time and resources to test every email, then perform a few strategic, meaningful tests and deliver the results to show how you can increase revenue by testing.
See Best Practices below for more ideas
Tips and Best Practices
Use a holistic approach and let the email team own the list growth process.
List growth is such a major factor in the success of email marketing – not just the size of your database but also the quality.
So what do I mean by being holistic? Holistic email marketing is a comprehensive approach that widens the focus from email-only to all messaging sources, including:
- Search via PPC, SEO, and SEM
- Opt-in process with the aim of making it more prominent and friction-free
- Landing pages aligned more precisely with search results and email content
- Remarketing to reduce losses from browse and cart abandonment
For list growth, consider PPC ads. The ads are wonderfully easy to test and optimize – in fact, possibly a little too easy. There are countless PPC ads in which testing has been performed on the PPC ad, but marketers haven't followed through with creating a dedicated landing page for each with new creative that maps back to the offer or copy they're testing.
Let's take this Homebase Adword ad above for 20% off £150 spend on furniture. Sounds like a good offer –right?
Disconnect! There's no mention of the appealing offer from the PPC ad, so the consumer bounces off the page and leaves. No data captured, no conversion gained, and a very big (and potentially expensive) missed opportunity to gain revenue and grow the email list. And we all know where most of our conversions come from, right? New subscribers and customers.
The chart below shows the effect of subscription length on click-through rate (Alchemy Worx audit for an online publishing company, March 2014). As you can see, they are most engaged and active at the beginning of the relationship.
By taking the holistic approach, you ensure that your list grows as well as it can, which enables you to achieve your KPI's more effectively.
Measure the metrics of success
Does the metric you measure or test match your campaign goal? Don't assume that "maximum opens" equals maximum click-throughs, conversions, registrations, sales, downloads or ROI. Check your historical results – you'll most likely find that, all too often, the subject line that receives the fewest opens generates the maximum ROI.
Don't be lured into thinking that the most important metrics are the most obvious ones, such as opens and click-throughs. While these are helpful metrics that should be measured and can be indicators of success, ultimate decisions shouldn't be based on them. For example, if your objective is to gain webinar registrations, then the number of registrations is the metric of success – not opens and not even click-throughs.
In a test shown on Whichtestwon (as seen below), although Version A had a 10.5% lower open rate, it increased total orders by 21% and increased revenue by 35%!
Optimize the sending frequency
Make sure you send frequently enough. Too little, and you leave money on the table. Too many marketers use the unsubscribe metric to guide their decision as to the optimal frequency when, in reality, it should be a metric that matters – such as sales, revenue, downloads, etc. (again, measure the correct metric.)
AlchemyWorx reviewed two of their client's (one B2B and one B2C ) historical data (link: http://www.alchemyworx.com/emailworx/2014/ strategy/is-this-common-best-practice-costing-your-email-programmillions). The brands were sending to different groups at different frequencies. They compared the monthly revenue and unsubscribes for those receiving four emails versus those receiving eight emails. The results are below.
The results are clear – by sending twice as many emails in a month, the B2B customers increased the average purchase from $100 to $300 and the B2C from $7 to $9. But how did the unsubscribes fare? Did they respond exponentially, as the revenue did? No. They simply doubled – mirroring the increase in frequency. That is, the same number of people who would normally unsubscribe per campaign did so. The unsubscribe percentage didn't increase.
As we can see by the bottom line, the cost of sending fewer emails to prevent an unsubscribe actually costs money by reducing revenues.
Use subject lines to increase opens
Subject lines are where the conversion process begins. So make the most of this opportunity. Here are three simple rules that increase your conversions:
1: Write your subject line first.
The simple act of creating your subject line first helps you to stay focused on the objective of the email and achieve better results. Too often, marketers save writing the subject line until a few minutes before they click the send button, which often results in a hurried and potentially ineffective subject line.
By writing the subject before you do anything else, you not only allow time to craft a persuasive and effective subject line, but you also use the subject line to prepare for a persuasive email, designed to get the reader to take action.
2: Don't overpromise.
You've probably read emails that have a catchy subject line to lure you into opening, yet leave you feeling disappointed when the content doesn't quite live up to its promise.
A subject line should work with other elements of the email to convey your overarching message. Subject lines offer a promise and set expectations, which the content of the email and landing pages needs to deliver.
Disconnects can confuse readers. So even though a clickbait-style subject line might spike subscriber interest, gaining lots of opens, if the content itself doesn't flow from the subject line, this higher open rate won't necessarily result in conversions.
Once you've disappointed your readers and lost their trust, you'll have to work twice as hard to regain it later.
3: Think CURVE when crafting your subject line.
CURVE stands for Curiosity, Urgency, Relevance, Value, Emotion. Use a minimum of two of these in every subject line to ensure your subject line is appealing.
A great example from ASOS uses Curiosity in the form of personification, Urgency, and Emotion.
Test and optimize continually
I could write books about the right and wrong ways to test elements in your email programs, but instead, I'll refrain and ask you to keep these three rules in mind:
1. Always develop a hypothesis.
This is your guess about what the results might be, such as, "An emotional subject line will lead to more conversions than a perfunctory one." The hypothesis should suggest a question that can be answered with yes or no. This will help you structure your testing plan more effectively, especially if you use A/B split testing – the simplest tests to set up and run.
2. Measure the correct metric.
See the numerous examples above.
3. Look beyond one-off test results.
A one-time test shows what worked once. A longitudinal test, which you set up to run over a longer period of time, can give you more reliable results and remove potential anomalies.
Testing is like email. The more you automate it, the better your results will be over time. Build testing into your program from the very start, and your time, energy and resources will be rewarded with in-depth knowledge about what works and what doesn't. And that knowledge can tie directly to revenue.
Who participated in the research?
The survey was completed online during July and August 2015. The total sample size was 1831 — a huge "thank you" to those who participated!
Respondent Roles
We surveyed Smart Insights members and GetResponse customers around the world. Smart Insights members were invited to take part through email and social media requests. GetResponse customers were invited to participate via a prompt in their user control panel while they were signed in.
Because the focus of the survey and report was on the management of email marketing to improve results, a high proportion of respondents were senior managers who were responsible for digital marketing. Nearly seventy percent (67.8%) of respondents were senior, with a role of CEO, director, owner, department head, or manager of marketing, digital marketing or e-commerce. Over one-third (36.6%) were owners of businesses, reflecting the many smaller businesses that use Smart Insights and GetResponse.
Types of Business
Respondents were from businesses covering the full range of industry sectors. The main sectors were online businesses (20.0%), retailers, financial services, B2B companies and agencies, and marketing service providers.
About the Contributors
About GetResponse
Who we are
GetResponse is a worldwide leader in email marketing and online campaign management, with more than 350,000 customers in 182 countries. With over 15 years of experience, we continue to deliver excellent online marketing solutions, available in 20 different languages. Our company operates globally with offices in Poland, the U.S., Canada, and Russia, and over 300 passionate professionals on board. Together, we create inspiring technologies that empower entrepreneurs and make their businesses grow.
What we do
GetResponse offers a complete suite of simple yet powerful solutions, scaled and customized for small and large companies. Our tools are designed for organizations that want to implement effective, high-impact campaigns that drive marketing ROI.
GetResponse email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high-impact newsletters and follow-up campaigns. It includes responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.
About Kath Pay, report author
Kath lives and breathes email marketing. She is a world-renowned speaker and trainer and practices her art with her consultancy, Holistic Email Marketing, where she is founder and CEO. Many years ago she coined a phrase, Holistic Email Marketing, and not only practices this approach in her consultancy, but also teaches it to her students and clients. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014).
Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimization. She introduced the principles of consumer psychology and behavioral science to email marketing more than five years ago, and these, combined with conversion-centered design, are applied throughout the customer journey in Kath's holistic approach to email marketing.
She is recognized as one of the UK's leading Email Marketers and heads up training for Econsultancy in the UK on Personalization and Email Marketing. A renowned international speaker, she has spoken at many conferences, which include MarketingProfs events, EmailEvolution Conference in the USA, Media Post's Email Insider Summit Europe & USA, Email Expo Frankfurt, MagentoLive! London, TravelZoom Slovenia, Tecomm Romania, Easyfairs Stockholm, Mailing Conference Russia, plus many more.
About Holistic Email Marketing
Spearheaded by Kath Pay, a recognized industry thought leader, our consultants are some of the most experienced and successful email marketers in the industry, renown for their passion and vision for relationship-driven, holistic marketing strategies.
We help companies of all sizes across all sectors achieve their email marketing objectives. We equip them to think differently about email marketing and help them harness the strengths of email marketing to make it work harder.
About Smart Insights
Smart Insights provides actionable learning resources to help businesses improve their digital marketing results. More than 125,000 Smart Insights Basic members use our blog, sample marketing templates, and weekly Digital Marketing Essentials newsletter to follow best practices and keep up-to-date with the developments that matter in digital marketing.
Thousands of Pro and Expert members from over 80 countries use our planning and management templates, guides and video courses to map, plan and manage their marketing using the Smart Insights RACE Planning framework.