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Despite its long and boring name, Cisco's "Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update" is one of the more fascinating data-filled reports you'll read this year. The report examines the dramatic growth we're seeing in the mobile Internet space, including the massive demands for mobile data, the growth of mobile video, and the rise of the smartphone as new gateway to the web itself.
Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row. The traffic even grew faster than Cisco had earlier predicted: they had pegged growth at 131% year-over-year. In actuality, traffic grew by 133%.
In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000 (597 petabytes vs. 75 petabytes). That was only a dozen years ago, but it may as well have been eons.
And, in one of the report's more telling figures, the number of mobile-connected devices will exceed the number of people on earth by the end of 2012. By 2016, there will be 1.4 mobile devices per capita. That year, there will be over 10 billion mobile-connected devices, including machine-to-machine (M2M) modules. Again, the number will exceed the world's population at that time (7.3 billion).
The mobile web's growth, and its unending need for more data, more connectivity and more bandwidth, shows no signs of slowing. One of the top activities for mobile users in particular, is mobile video. For the first time, video accounted for over half of all traffic (52%). This is, in part, due to the increases in connectivity and phones capable of video viewing. By 2016, video will be over 70% of traffic.
Video's growth can also be attributed to the increases in devices that can do more, faster at greater speeds, which help to impact the global bottom line in terms of data usage. Case in point: 4G phones, only 0.2% of mobile connections, are already accounting for 6% of mobile data traffic. By 2016, 4G will reach 6% of all connections, but 36% of total traffic, or 9 times that of non-4G phones.
The top 1% of mobile data subscribers, meanwhile, account for 24% of data traffic. And smartphones as a group, still a minority representing only 12% of the total handsets in use today, now account for over 82% of global handset traffic.
In some cases, mobile cloud apps are video apps (think YouTube and Netflix), but other times they're music (Pandora, Spotify), gaming, or social networking apps. But the increases in mobile connectivity have allowed what would otherwise be limited hardware devices to function as tools for media consumption.
A user with an 8 GB smartphone who streams music and video will consume more content over 2 years that can be stored on the device itself. And a smartphone owner who uses Netflix, Pandora and Facebook will generate more than twice the volume of traffic as generated by a smartphone owner only using email and web apps.
Smartphones are growing in popularity and usage, too, as indicated by the increases in the group's data traffic demands. In 2011, the average smartphone usage nearly tripled, up from 55 MB/month last year to 150 MB/month today. By 2012, over 100 million smartphone users will be using over 1 GB/month of data. And by 2016, the monthly global smartphone data traffic will pass 10 exabytes per month, with the average smartphone generating 2.6 GB/month, a 17-fold increase from 2011's average.
Even though the perception in developed markets like ours is that smartphones are everywhere, the majority of the mobile market is still using basic handsets. In 2011, these devices accounted for 88% of the mobile landscape, and their mobile data usage increased 2.3-fold to 4.3 MB from 1.9 MB last year. In other words, even "dumb phones" are getting smarter, and capable of consuming more mobile data.
But the mobile web is no longer accessed by handsets alone. Tablets are a growing group, too, with their own data demands. The number of mobile-connected tablets tripled last year to 34 million, each generating 3.4 times more traffic than the average smartphone (517 MB/month vs. 150 MB/month for smartphones). By 2016, tablets will be 10% of global mobile data traffic.
Or, in what may be my favorite number from the report: by 2016, mobile-connected tablets will generate almost as much traffic as the entire global mobile network does in 2012, 1.1 exabytes per month. (The global network will reach 1.3 exabytes/month next year). Think about that: the tablet Internet will grow that quickly to become the size of this year's mobile Internet. If you're working on anything in the mobile space and have put off addressing how you'll meet the needs of the tablet user, you're already behind. And it goes without saying that if you're building for the web and haven't addressed mobile, you're basically just lost.
Finally, what good mobile data could refrain from weighing in on the Android vs. iPhone battle? In terms of data consumption, it appears Android is winning (well, using more data – I'm not sure if that's "winning.") As Android apps are freer to run in the background, the figure is not so surprising. But this is also a function of Android's increased global market share. Today, Android devices' data consumption is 29% higher than Apple devices in terms of megabytes used per month per connection.
There's tons more data in this report – I'm barely scratching the surface. To read more, head over here.


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Product analysis based on Botswana's postcolonial socio-cultural perspective
(Creative Commons. www.ijdesign.org, 2007-08-01)
Products designed and manufactured in any country are influenced by local factors, such as the availability of raw materials, human skills, tradition, and socio-cultural values. The tendency to use available natural ...

subset: commoncrawl


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The Prophetical Character and Inspiration of the Apocalypse Considered
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«Š'›Õ… 262 - And I saw an angel standing in the sun; and he cried with a loud voice, saying to all the fowls that fly in the midst of heaven, Come and gather yourselves together unto the supper of the great God; That ye may eat the flesh of kings, and the flesh of captains, and the flesh of mighty men, and the flesh of horses, and of them that sit on them, and the flesh of all men, both free and bond, both small and great.Ģ
«Š'›Õ… 266 - And I saw thrones, and they sat upon them, and judgment was given unto them, and I saw the souls of them that were beheaded, for the witness of Jesus, and for the Word of God...Ģ
«Š'›Õ… 363 - Let no man deceive you by any means, for that day shall not come, except there come a falling away first, and that man of sin be revealed, the son of perdition : who opposeth and exalteth himself above all that is called God, or that is worshipped; so that he as God sitteth in the temple of God, shewing himselfĢ
«Š'›Õ… 225 - And I saw as it were a sea of glass mingled with fire : and them that had gotten the victory over the beast, and over his image, and over his mark, and over the number of his name, stand on the sea of glass, having the harps of God.Ģ
«Š'›Õ… 297 - For I testify unto every man that heareth the words of the prophecy of this book, If any man shall add unto these things, God shall add unto him the plagues that are written in this book: and if any man shall take away from the words of the book of this prophecy, God shall take away his part out of the book of life, and out of the holy city, and from the things which are written in this book.Ģ
«Š'›Õ… 89 - And before the throne there was a sea of glass like unto crystal: and in the midst of the throne, and round about the throne, were four beasts full of eyes before and behind.Ģ
«Š'›Õ… 109 - And I saw heaven opened, and behold a white horse ; and he that sat upon him was called Faithful and True, and in righteousness he doth judge and make war. His eyes were as a flame of fire, and on his head were many crowns; and he had a name written, that no man knew, but he himself. And he was clothed with a vesture dipped in blood: and his name is called The Word of God.Ģ
«Š'›Õ… 245 - And there came one of the seven angels which had the seven vials, and talked with me, saying unto me, Come hither; I will shew unto thee the judgment of the great whore that sitteth upon many waters: 2 With whom the kings of the earth have committed fornication, and the inhabitants of the earth have been made drunk with the wine of her fornication.Ģ
«Š'›Õ… 288 - And the city lieth foursquare, and the length is as large as the breadth : and he measured the city with the reed, twelve thousand furlongs. The length and the breadth and the height of it are equal.Ģ
«Š'›Õ… 96 - And I beheld, and, lo, in the midst of the throne and of the four beasts, and in the midst of the elders, stood a Lamb as it had been slain...Ģ