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The Quadrangle sat down with Dr. Rebecca Kern of the Communication Department to discuss her background in the advertising industry, life outside of teaching, her research and more for another "Professor Chat."
Maya Astabie: I understand that you have worked in the advertising industry for many years? Please describe your transition from working in the industry to teaching advertising.
Dr. Rebecca Kern: Well, it's kind of a weird transition actually. I was working in media planning for a really long time and I really loved research. At some point, and I don't remember when exactly this point happened, it was a really long time ago, I became fascinated by why people did what they did and I think at some point I must have gotten a little burnt out from working in advertising. And, I decided on a whim that I was going to apply for a PhD. I only applied to one place, which is even weirder, and I was accepted and I went into it thinking I was going to get a PhD in advertising research. I didn't end up doing a PhD in that at all. I did a PhD in communication and mass media but what I actually found is that I liked people's connection to culture and what made people interested in culture and how they interacted with media and culture much better on a sort of bigger scale. It sort of was taking what I was already doing and sort of blew it up into bigger proportions. And, so, the teaching advertising part sort of came naturally because I had done that for so long. I had also adjunct-ed while I was getting my PhD in advertising departments. And, so when I went looking for jobs, since my background was in the ad industry, it's very unusual to find a PhD who's had background in the industry, that doesn't happen very often. Most of the time people go right through and kind of do the sort of more scholarly track rather than sort of go and be a practitioner and go in and be a professor. And, so, having done both it kind of meant that I both do research and have this understanding of the industry in a kind of very specific way so I kind of apply both to everything that I do. I don't see them as that different. I see advertising as just a piece of this over-arching work that I do kind of looking at culture and how people interact with it.
MA: I understand that you're also doing research right now, can you please describe that a little bit?
RK: Wow. Okay, so I am kind of doing research in a bunch of differ areas. The research that I'm doing right now actually isn't very advertising-based at all. Well, that's not entirely true. It depends on what I'm doing. The main research project I'm working on right now is actually a project that looks at Facebook and mourning. And, it's been sort of an on-going project. I've been working on it for probably…let's say the last four years. It's been a multi-faced project. I've been working with one other person and the whole project has basically focused on how people use Facebook as a place to mourn the deceased. And, really the idea is that mourning is about the living, right? It's not about the dead. Except that we use and we practice the act of mourning the deceased in very unusual ways. We've started to go and use multi-media as a way to do that instead of in private or doing it in houses of worship or doing it in places that we might consider very sacred like a cemetery. Instead, we create memorial sites for them much like creating photo albums or condolence books. So, instead they become these digital, everlasting, kind of things online and so we recreate these memorials for them of who we remember them as and then people can then add to them. So, they're not just done by one person. They are much larger; they are created by many people. And, they are constantly updated and there is dialogue. There is dialogue with other people. The dialogue is with the deceased; it is really not a dialogue in that case. We feel this obligation to write on people's birthdays, anniversaries. It's a very interesting reaction to and what's been very interesting about it to us is to look at not only the phenomenon, but also how much this has happened, what kinds of things are actually on these pages. Looking at the motivations of why people do this. Why here? Why use multi-media and not do it in the traditional places that we do it? Why is this different? Why is this acceptable? Why do we feel like this is a way to tell the world that somebody has died? You know, why do we talk directly to the dead in a very public way, not in our heads, which we know people do. But why do people do this? Do they think that the deceased actually read it? And also noticing that there's, in many cases, places where people talk very negatively about the deceased on these pages or get into fights with other people on these pages. Like they're having a brawl at a funeral. And, so, it's very interesting behavior and I'm really fascinated by behavior. I front that people's behavior is just really bizarre and that media spaces and media environments really allow for us to change our behavior in ways that we would never do in other places necessarily. It's almost like we all got drunk and just decided we would all do whatever we wanted. And, it's just because there's this sort of, I want to say veil of secrecy, but there isn't because Facebook is very public and there really is no anonymity but people think there is. I'm not really sure where that line is. That's what I've been working on for the last four years and I am going to continue to be working on that for the next couple of years. That's my big project. I then also do smaller projects depending on numerous different things. Some of them are related to gender and sexuality. Most of my work deals with identity and community and how people find identity or work out their identities in different media landscapes or find community somehow through different platforms.
MA: Please talk about your life outside of teaching at Manhattan College.
RK: I don't have a life outside of Manhattan College, (laughs), no. I do have a life. I will say that teaching is very much my life. You know, we spend a lot of time with our jobs as professors. We easily work 60 to 70 hours per week as professors between teaching, prepping classes, grading, doing scholarly research, attending meetings. I'm not sure people realize how much work goes into being a professor. But, we easily do. And, I do a lot of work from home. Now, is it the best job in the world? Absolutely, because I can do part of it in my pajamas. So, clearly, it's great. But, I do it at night, sometimes at 11 o'clock and on weekends. When I am not doing that though, I sail, which I don't know if a lot of people know that. I don't own my own boat, but someday, you know, maybe I'll get lucky. And, I live in Brooklyn. So, I have a nice little commute, but I like it when I leave because I am, like, not here. And, it's nice because I am a bit of a "foodie" so living in Brooklyn is a nice thing. And, my wife is an amazing chef when she's around. And, she's also a bit of a "foodie" so we really enjoy going out and eating whatever we can find. And, we're in Williamsburg so it's even more "foodie" heaven. We have two dogs so we spend a lot of time with them and they're a lot of fun. We travel as much as we can because we just need to get away. And, sometimes being a professor sometimes that helps because I have to go to conferences so I get to travel and I've gone to some pretty interesting places because of it, so, that's been fun. Otherwise, media is my life. So, I do admit that I have a weakness for watching bad television and also just spending a lot of time doing crossword puzzles and things like that. So, my life outside of here is not incredibly interesting but…Oh, the one other thing that I would do if I had a lot more time is, I have an art degree. So, my undergraduate degree was in studio art and so I paint. And, while I was never going to be the next Picasso, my probably most relaxing thing do on the face of the planet is to sit down and just paint all day long. I never have the chance to do it enough because there's not enough space to really do it but, if I could, I would just spend my whole day painting and doing nothing but with loud music playing. And, it's something I hope to do a lot more of this summer because I could use it after getting tenure.
MA: What is your favorite TV show?
RK: Oh, it so varies from like week-to-week I have to say. It recently changes, because some of them just started to really annoy me. Is it okay if I have more than one? Good, because I am never able to pick just one; it is a common problem with me. Admittedly, I am kind of a PBS junkie. So, I tend to love series on PBS and I am constantly taping them. So, any of the series: "Downton Abby," "Call the Midwife." And, I also love period pieces so I like anything that's related to that. Anything, you name it, I love them all. But, probably more popular television? If I could pick, my probably two favorite shows that are just ridiculous TV that I would just love to watch that just makes me feel giggly and happy inside are "Big Bang Theory" and "Modern Family." They just make me smile. I can watch reruns of those for hours because they are just ridiculous and stupid and I don't care.
MA: What is your favorite restaurant?
RK: Momo, hands down.
MA: Do you have any advice for any aspiring ad men or ad women?
RK: Yes, my advice would be a couple of things. One, know the industry as much as you can. And, what I mean by that is know what's going on, read up on it and get weekly information as much as you can. Network. It's a very small industry. I mean, New York, I know it seems like the largest place in the world. And you think to yourself, there's no way that everyone knows each other. Everybody knows each other. You never know who knows somebody. And, you meet one person, and you hit off with them. And, the next thing you know, they introduce you to somebody else and they introduce you to somebody else. Everybody knows somebody. The six degrees of separation in the ad world is insane! So, I recommend going to every event that you can. And, make nice with everyone that you can. You wouldn't believe what kinds of experience you'll get. I don't think enough people do that. I think that people who do do that are already five steps ahead of everybody else. Do an internship if you can. Absolutely. And, be really careful with detail work. Detail work really matters. And, I mean this with everything. Spelling and grammar is a big deal because when you go to show them your work they actually care about that so much. You think it doesn't matter, but they actually care. Because they are looking for all of those detail things because everything goes so quickly that they don't necessarily have time for someone else to look it over. And, so it's little things like that that will get you your first job. And, you'll go enormously great places. Those are the top key things.
And, once you're in, you move up quickly and it's a pretty exciting place. The other thing I would say is, don't necessarily think that you have to stay in New York to do it. There are so many places to go now in the US and abroad. I think that people still think that New York is the only place to be and everyone thinks thy need to stay here. And, I say if you're going to do it, do it now when you're young because New York is very expensive to live in. But, there are so many other places to go in the United States and so many great cities to live in with great agencies that are much cheaper and just as awesome that I almost say if you aren't set on living here, don't. You know, New York is a tough place to live. It's fine in your 20s but you actually get tired. So, I'm like, go elsewhere! And, if you're fluent in another language, and you feel like you want to do something multi-cultural or you have the opportunity to learn a second language. Particularly, Hispanic or Latino media, I really recommend going to Miami, Texas. You know, if you have the ability to speak any other language, go overseas. The opportunities there are huge. And, I think now is the time to do it. So, I would love to see more students want to go that route.


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The Casio PX-S1000 is the Japanese manufacturer's most compact stage piano. The Smart Scaled Action keyboard with 88 weighted, touch-sensitive keys promises a very natural playing feel. A selection of 18 timbres in an unusually good quality for this price range ensures a maximum sound experience. The PX-S1000 also features an acoustic simulator, various effects, a metronome and a MIDI recorder. The Bluetooth cuts integrated in the Stagepiano allow you to connect to an external audio source such as a tablet or smartphone. With 11.2 kg, the Casio PX-S1000 is the ideal companion for every rehearsal or performance.
- Smart Scaled Action Keyboard
- Compact, slim design
- Low weight 11.2 kg
- High-quality timbres
- MIDI recorder
- Integrated effects
- Acoustic simulator
- Bluetooth audio-enabled
- Operation via mains adapter or battery
- Power: 8 W + 8 W
- Sound system: 16 cm x 8 cm (oval) x 2

subset: commoncrawl


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• A tweet shared tens of thousands of times claims a study found that mRNA Covid-19 vaccines increase the chances of infection with the Omicron variant.
• But experts said the shots do not increase the risk of infection.
Rumours, myths and misinformation about Covid-19 have spread as quickly as the disease itself. AFP Factcheck has been debunking disinformation as it emerges along with new cases across the world.
A tweet shared tens of thousands of times claims a study found that mRNA Covid-19 vaccines increase the chances of infection with the Omicron variant.
But experts said the shots do not increase the risk of infection, and the authors of the Danish study said the claim misinterpreted the data, overlooking key factors including more frequent testing and more potential exposure among the vaccinated, which would account for the higher reported infection rate in that group.
"Holy moly. This study shows that after three months the vaccine effectiveness of Pfizer & Moderna against Omicron is actually negative. Pfizer customers are 76.5% more likely and Moderna customers are 39.3% more likely to be infected than unvaxxed people," says a December 23, 2021 tweet from Canadian commentator Ezra Levant.
The tweet includes a screenshot of data of the Danish study showing that after 91-150 days, Pfizer and Moderna Covid-19 vaccine effectiveness against the Omicron variant falls below zero, meaning more vaccinated than unvaccinated participants were infected.
Levant's claim was retweeted more than 16,000 times and was also shared as a screenshot on other social media platforms and in languages including Spanish, Portuguese, Lithuanian and Japanese.
The Omicron variant was first detected in late November 2021 by South African scientists and appeared in Canada in the last days of that month.
Canada's National Advisory Committee on Immunization recommends vaccines to all eligible Canadians and booster shots six months after initial vaccination, particularly for those over the age of 50 or anyone older than 18 who did not receive an mRNA jab initially.
The study referred to in the tweet was submitted by Danish researchers on December 22, 2021, to medRxiv, an online platform for preprints, or preliminary reports on studies.
MedRxiv warns that the studies on its site are not peer-reviewed and "should not be relied on to guide clinical practice or health-related behaviour."
The study Levant cites aimed to determine the effectiveness of the Pfizer and Moderna shots against the Omicron variant up to five months after full vaccination. It found "evidence of protection against infection with the Omicron variant," but that effectiveness is "significantly lower than against Delta infection and declines rapidly over just a few months."
The authors added that effectiveness "is re-established upon revaccination" and say their "findings highlight the need for massive rollout of vaccinations and booster vaccinations."
Palle Valentiner-Branth, one of the authors of the study and head of the vaccine-preventable diseases group at Denmark's Statens Serum Institut, told AFP on December 28, 2021: "Interpretation that our research is evidence of anything but a protective vaccine effect is misrepresentative."
Valentiner-Branth offered three explanations for why the vaccine effectiveness estimate in his study could be negative.
The first was that in many places including Denmark, vaccinated individuals are tested more frequently than unvaccinated individuals, causing the incidence rate to be higher.
The second was that Denmark's quick identification of Omicron cases allowed the Nordic country to detect the first infected individuals, who had travelled abroad and were largely vaccinated.
Thirdly, Valentiner-Branth said that the study's estimation of vaccine effectiveness is based on the assumption that vaccinated and unvaccinated people are taking similar precautions against Covid-19. In reality, he said people in Denmark who are unvaccinated may take further precautions and engage in fewer risky activities than those who have received the shots, leading vaccine effectiveness to being underestimated.
In Denmark, proof of vaccination is required for bars, cafes, theatres and other large social gatherings, meaning that these potential points of exposure are closed to those who have not been vaccinated.
Data from the Danish Health Authority showed that as of January 5, 2022, more than 78 per cent had received at least two vaccine doses and more than 50 per cent a third or booster dose.
Dan Milner, chief medical officer at the American Society for Clinical Pathology, gave similar explanations for the discrepancy in infection rates in the Danish study.
"This estimate is likely highly confounded by behaviour and restrictions on the groups," he explained on January 4, 2022. This difference in sample groups means that "the actual measure of effectiveness is not correctly estimated in this data."
"The take-home point of this is that, after three months, you need a booster," Milner concluded, adding that the study also shows how much protection the vaccines provide for the first three months.
Alexandre Naime, head of the Infectious Diseases Department of the Sao Paolo State University in Brazil, dismissed claims that vaccines could increase the chances of infection.
"There is no vaccine that induces a greater risk (of infection). This is untrue, it is a biological fallacy. Vaccines may not be effective... but it does not mean that they increased the risk," he told AFP.
Richard Kennedy, co-director of vaccine research at Mayo Clinic, also rejected the idea of vaccines increasing the likelihood of infection. "There is no rational biologic reason for the vaccine to have 55.2 per cent (Pfizer) or 36.7 per cent (Moderna) effectiveness at day 30 and then 60 days later increase your susceptibility to disease," he said on January 4, referring to the earlier effectiveness rates in the study.
"It is more reasonable to assume that the study has some flaw in its design," he added, pointing out that the authors of the study did admit the shortcomings.
"Existing data pretty clearly shows that these vaccines are very good at preventing serious illness/hospitalization/death if you are exposed and get infected. They are less effective at preventing infection if you are exposed," he explained.


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SANTA CLARA, Calif. -- Do you think it made Jim Harbaugh nervous to see his franchise tight end hurdle a St. Louis defender not once, but twice Sunday? Perhaps he will instruct Vernon Davis to stay grounded in the future?
Nah. Harbaugh is not one to get in the way of athletic freakiness.
"Did you tell Michael Jordan not to take off from the free-throw line?" Harbaugh said Monday. "I doubt Phil Jackson (Jordan's coach in Chicago) ever had that conversation. These guys are pro football players. They do what they do. In some cases, they do only what they can do. It's why we love watching them compete on Sundays."
Excellent point, coach.
In other 49ers' notes:
Harbaugh said Monday the film showed star receiver Michael Crabtree played well Sunday in his 2013 debut. He has been out since May with a torn Achilles.
"I thought he did a very good job," Harbaugh said of Crabtree. "I think he was really into the game, wanted the ball and he got it and made some things happen. So, the big play the big conversion on third down. Did a lot of good things. Competed."
Harbaugh jokes his father, Jack Harbaugh, gave him grief that the 49ers didn't run the ball enough at the end of the 23-13 win over the Rams. "I get it from my dad, too," Harbaugh said.


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These courses are constantly evolving, and curriculums are updated every year to cater to market needs and feedback from the businesses in ESEDS collaborative network. This makes for the best possible training in order to enter the working world. Our postgraduate fashion courses aim to cultivate designers, innovators, sustainability champions, industry-focused professionals and entrepreneurs.
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We applaud ESEDS for their forward-thinking approach to fashion education and are proud to support their next generation of future designers who will lead the fashion world with sustainable, innovative design and ethical business practices.


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Edith Cushing Crimson Peak watercolor art print
5 €
High quality Art print.
Choose between textured or smooth paper.
This print is of the character Edith Cushing from the movie Crimson Peak. A wonderful movie full of Vitorian Era inspiration and scary passages. This is a fan art made as a watercolor art print.
This lovely print is packed in a protective cellophane sleeve to prevent damage and shipped in a hard cardboard envelope.
The colors of the print may look slightly different in real life, since computer screens vary.
Please contact me if you have any questions or custom requests.
|0.05 kg
|Paper type
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CATEGORIES: Music, Music, Music and Theatre
Dr. Michael Golemo is the director. The Wind Ensemble is recognized as the top concert band at Iowa State. The Wind Ensemble will perform for the Cyclone Honor Band.
This peformance will be held 4:30 – 5:30 p.m. in the Martha-Ellen Tye Recital Hall, Music Building.


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Milano - Electric Under Floor heating Mat 2.5m2
Featuring a fixed cable space to provide a consistent and comforting heat across your floor's surface, this 2.5 square metre electric underfloor heating mat is a simple way to heat large kitchens or bathrooms. Installation is made easy thanks to an adhesive backing that allows accurate and secure placement prior to laying the flooring.
- Covers an area of 2.5 square metres (0.5m x 5.0m)
- 375 Watt (1280 BTUs)
- Rated voltage 230/240V
- Teflon and copper construction
|Traditional, Modern
|Copper, Teflon
|Element Power (W)
|Height (mm)
|Width (mm)
|Depth (mm)
A uniquely styled underfloor heating mat that will leave your space warm and inviting in no time, the electric underfloor heating mat is the perfect heating solution for larger bathrooms and kitchens.
Complete with an adhesive backing - that means you can site the flooring accurately before you make any final cuts to it - the mat is easy to install and reposition, meaning you can be certain to get it right where you want it.
The mat also features three tape strips that hold the mat firmly in place, reducing the risk of movement when installing it, meaning you can be sure of a sleek and seamless finish every time.
By shopping at BestHeating.com you can benefit from a quick and efficient delivery service.
Our standard 2-5 working days delivery is free of charge, and is offered to postcodes in England, Wales, Scotland, Northern Ireland, Isle of Wight, Isle of man, Channel Islands, Isles of Scilly, Shetland & Orkney.
We also offer a selection of premium delivery options on UK orders only such as: Named Day, Next Working Day, Saturday and 2-Person Delivery. The lead times, prices and availability of these options are calculated and displayed during the checkout process and are dependent upon the contents of your order and the location of your delivery.
To give us the flexibility to ensure that your delivery reaches you in perfect condition, we use a range of courier services. Deliveries will not be made on bank holidays, so please allow extra time for your order to arrive during these times, especially throughout the Easter and Christmas periods. Named day delivery and other premium services are available at the checkout stage.
For more details please visit our Delivery & Returns page.
At BestHeating we operate a 30 day returns policy, so, if you're not completely satisfied with your purchase, you can return your order within 30 days of receiving it.
To speak with a member of our customer service team, call 0330 027 1490 – Lines are open Monday to Friday 8.30am-5pm.
Full details of our returns policy can be found here.
Milano - Electric Under Floor heating Mat 2.5m2


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The Call Movie Premiere Report! With Halle Berry! Tommy Davidson! Morris Chestnut! Jodi Lynn O'Keefe! And The Biggest Strictly Business Fan You Will Ever See! Autographs! And More!
God bless Billy Beer. He's a tad crazy and that's why we love him. lol… Billy was out and about attending The Call movie premiere. The Call stars future X-Men: Days of Future Past star Halle Berry… And that's pretty much it.
Billy on the other hand… I'm not even going to tease him on this one. All I have to say is that sometimes making a fool of yourself can reap its own rewards! LOL…
Good time Billy Beer! Good times!
Check out Billy's full report from The Call movie premiere below!
Welcome back to Billy Beer's Barstool. Mike the Fanboy called my 911 line and said he was in desperate need for help. He hasn't had a Billy Beer article in too long! That's cause Billy Beer has been too busy running around Hollywood, working, and trying to sleep. Today we are running around trying to get the cast of the WWE movie The Call starring Halle Berry. Now to get Halle, would be great. I hear she's a tough graph. Who I'm really here for is Michael Imperioli. For those who don't know, The Sopranos is my favorite TV show, and he played Christopher. Time to start the adventure!
When I get there, I'm not liking what I see. They have the crowd section a little father away, and the carpet barricaded to the door. This means they'll have to go inside and then come out another door to get to us. This is usually a good enough excuse for stars not to sign. Cause that door is so hard to open! There's only a few of us here, and things are fairly calm. I'm saving 2 spots for a couple of friends, and again there's drama about saving spots. UGH! Once everything is settled, my friends get there. I found out some of the people who are supposed to be walkers. Nobody I really have anything for, but one of the names on the list was Tommy Davidson. Now, I remember a lot of really bad early 90's movies, and all of a sudden it clicked that Halle and Tommy were in the movie Strictly Business together. Off to the Amoeba to see if they have it, and they did. Now I don't want people knowing how much I paid for the DVD, cause it was a little more than I wanted to pay. We'll just say somewhere between 6.98 and 7.00.
(Editor's Note: That's $6.00 too much! M-)
Well, it's time for things to be starting. The first person we see is Roma Maffia. After she finished signing a 10 stack for someone and walked past, I was told I needed her on my cast picture. Oops! We passed the picture down the line, and it got done.
We finally see our first red carpet walker. It's Jodi Lynn O'Keefe. I call her over for a picture, and she comes right over. She was super nice.
Next walker to come over was Robert something. Not sure who this guy is, but I was told he's going to be a big thing here soon, so I take a picture with him. TOTAL FAIL! If he does become big, then I'll have this to look back at.
It's taking a while for the main cast members to get here, but we got another walker, Jake T. Austin from Disney. Wonder if he'll be at the Spring Breakers premiere coming up here soon for Selena.
We're finally starting to see some of the cast members finish on the carpet. Michael Eklund was the first to come over. He was super cool, and after signing another 10 stack for someone (annoying) he signed my cast photo.
Morris Chestnut was next to come over. This is starting to be a good sign. He takes a few pictures, signs 3 more, then 3 more, then 3 more for one person, and finally gets to my cast piece. He signs it and I thank him. Couldn't have been nicer.
We have been hearing Abigail Breslin's name yelled by the photogs, but have yet to see her. Still no Michael. Now all eyes are on Halle. We're waiting for her and David Otunga's interviews to be over. It doesn't look like Michael is even here. Grrrrrrrrr! And there is no sight of Abigail. Grrrrrrrr! So it's pretty much Halle or fail.
Desperate times call for desperate measures. We all start chanting Halle's name. We get a wave, but that's about it. Still no sign if she's going to sign or not. Now she's taking a picture with Tommy. Time to make an ass out of myself. I start yelling STRICTLY BUSINESS!!!! I HAVE THE DVD FOR YOU TO SIGN!!!!! STRICTLY BUSINESS!!!! Thanks to PopCandies, there is video proof of this, and the funny part is seeing Halle's reaction.
It's as if she's in shock anyone would remember that movie let alone have a copy of it. She even turns her head and you can see her mouth the words "strictly business" Tommy then makes the signal that at least he will be coming over. We all start cheering again, and low and behold, Halle makes her way over. She decides to start on the other end and make her way down. People are throwing shit on top of other people's shit.
I'm doing the best I can to get the DVD and my Photo out for her. She signs the image that someone put on top of my DVD, and then grabs my DVD. YES!
Now if she only signs that, and doesn't get my picture, let's just say it wouldn't be one of my prouder moments. Luckily the next thing she grabbed was my photo.
YES! Sometimes making an ass out of yourself pays off, and today was that day 🙂
(Thanks to The Other Mike for the two Halle Berry photos!)
Now I made sure to mention this was a WWE movie, cause that would only mean 1 thing……TRAVO in the house!!!!
David came over a little after Halle. Luckily we were able to get him to come over to us.
I had my Summer Slam Programs, and Travo had is Big Book.
After fumbling through our stuff, we were able to get all of our stuff done, and Travo got a picture.
Well, even though I said if I didn't get Michael I would be disappointed, we were able to make the best out of the situation, and make it a great night. Now it's time to do what Travo and I do best. Off to Chili's, it's Happy Hour there right now!
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NEW DELHI (AFP) – India's official death toll from COVID-19 passed 500,000 yesterday, although many experts believe the real figure is likely much higher.
The daily update from the country's federal Health Ministry showed the number of fatalities reaching 500,055, up 1,072 in the previous 24 hours.
Total infections stood at 41.9 million, according to the statistics, second only to the United States (US).
Case numbers have jumped in recent weeks due to the highly infectious Omicron strain but rates have slowed in recent days and the Health Ministry last week said there were indications of a plateau in virus cases in several parts of the country.
Experts said the Omicron wave would not cause many deaths or hospitalisations, but several states imposed restrictions on movement and have only now started easing them.
Authorities in the Delhi area that includes the capital yesterday announced high schools, colleges, restaurants and gyms would be allowed to open from next week.
After being shut for almost two years, first because of coronavirus and then again for pollution following a brief reopening, in-person classes for four- to 14-year-olds will restart on February 14, Delhi's Deputy Chief Minister Manish Sisodia tweeted.
India was hit by a devastating spike in cases last year due to the Delta variant that brought its health care system close to collapse.
Many analysts believe the country actually may have reached the 500,000-death mark last year itself.
The wave saw at least 200,000 deaths as hospitals ran out of oxygen and patients scrambled desperately to source medicines.
A study by a US research group last year suggested that anywhere between 3.4 million and 4.7 million people had died.
For months now, several states have been reconciling their death toll and adding "backlog" deaths as India's Supreme Court ordered state authorities to provide compensation to families.
Kerala, Bihar and Prime Minister Narendra Modi's home state of Gujarat are among those to have added thousands of old deaths to their existing tolls.
Last month, the Modi government asked states to stop mandatory testing of contacts of those who test positive, unless they had underlying health conditions.
But soon after the order the government told states to ramp up testing as numbers dropped.
Booming sales of home coronavirus self-test kits have also fuelled fears of underreporting of cases across the country.


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New Luxurious Lighting Showroom – Newry, Northern Ireland
New Lighting Showroom in Newry
New Redesigned Showroom
Our New Redesigned Luxurious Lighting Showroom Newry (click for directions to our store) is opening.
We have had to put a lot of work in to get this showroom ready but as a matter of fact it is definitely worth it!
Our showroom has had a lot of changes:
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New Stylised Ceiling
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We wanted to redesign our showroom so that it would go accordingly with the premium products that we provide.
Our long standing supplier relationships provide us with excellent purchasing terms which we in turn pass onto you – our loyal customer the best deals that we can.
If you cannot make it to our showroom you can of course purchase directly from our website where you will find over 40,000 products available for delivery worldwide – www.ideas4lighting.com.
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To mark our reopening we are going to be offering 20% off showroom purchases until the 7th of May 2021 meaning you get a full week of discounts in our store. This is not something that you will want to miss!
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In the year of the no-hitter, add Corey Kluber to the list. After struggles with injuries for the past two seasons, the Yankees signed Kluber in hopes he would be able to rediscover his best form. Kluber delivered this Wednesday in front of 31,689 fans at Globe Life Field, where he defeated the Rangers, 2-0.
He struck out his first two batters and retired the first seven, but Charlie Culberson walked in the third inning.
Culberson was the only base runner allowed by Kluber in his first career no-hitter in 101 pitches. He struck out nine batters and faced just one batter over the minimum. The no-hitter didn't register on Kluber's mind until after the sixth inning, he told reporters.
"This cushion made it easier to hit the strike zone," Kluber said. "We got a couple of runs by then."
Kluber played the perfect game, throwing just one four-pitch walk all night to Culberson, which he regretted, but only because he got a free pass rather than losing a chance at a perfect game.
Aaron Boone noted that the game, despite the Yankees scoring two runs in the sixth, remained close until the final out.
Kluber secured the save with Culberson's ground ball to second in the ninth. With Aroldis Chapman warming up in the bullpen to throw, if necessary, the team called up pinch-hitter David Dahl to take Culberson's place.
A fly ball from Dahl was caught by Wade near the right-field line, while Ryan LaMarre injured his hamstring and the Yankees were without an outfielder. Dave Dahl struck out, and Wade forced the issue with a fly ball near the left-field line.
As the game came down to the last out, Willie Calhoun hit a grounder right of second base, which was fielded by Gleyber Torres, who threw cleanly to Luke Voit at first for the last out.


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Ghana qualify for 2022 World Cup in Qatar
Ghana has qualified for the 2022 FIFA World Cup in Qatar after a spirited display against Nigeria on Tuesday resulted in a 1-1 draw in Abuja.
With the first leg ending 0-0 in Kumasi, Ghana knew a score draw would be enough to secure their place in Qatar.
In front of a big crowd at Moshood Abiola Stadium, Thomas Partey scored the crucial away goal in the 10th minute to upset the Super Eagles.
The lead, however, lasted for 12 minutes as Nigeria equalized courtesy of a disputed penalty scored by William Troost-Ekong.
Ghana defended well after, to qualify for a fourth World Cup finals.
After failing to qualify for the 2018 edition in Russia, the Black Stars have returned to the global showpiece.
Ghana had previously qualified for three consecutive World Cups between 2006 and 2014.
Ghana's finest World Cup performance came in 2010 when the squad made it to the quarterfinals.
They will attempt to break that record in November when they travel to Qatar.
Source: 3news.com


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Finances can be a tough conversation to have with your current or potential spouse. Financial expert Rachel Langlois with Cyprus Credit Union shares some tips to avoid a massive strain on your marriage. For more information on saving money, click here.
- Come up with Goals.
As a couple, decide what is most important to you and start planning your finances around achieving those goals. For example, if you are wanting to purchase a home in the near future, start saving up for a down payment as soon as possible. It`s important to make these goals together so you don`t end up living two different lifestyles under one roof as you both aim for different objectives.
- Talk About It.
For many people, money and finance are taboo when it comes to relationships. However, when you decide to spend the rest of your life with someone, you need to sit down and have an open and honest conversation about your finances before you get married. If one person is bringing student loans and other debt to the table, you need to come up with a plan (together) to pay off that debt. Once you`re married, keep talking about your finances and set aside time each month to go over anything money related
- Make Compromises.
Marriage brings on new responsibilities, many of which are financially centric, meaning you may have to make some changes from your previous money spending habits. However, this doesn`t mean you should have to give up the hobbies you`ve enjoyed doing prior to marriage. Create a budget by priority, allowing each person to keep doing some of the activities or hobbies that are most important to them, if financially sound, while cutting out the less significant items.
- Make Plans Early.
The average cost of raising a child from the time they are born until they are 18 averages around $245,340. This means you will be spending about $13,630 per child per year. Talk to your spouse early about how many children the other wants to have. Your income and debts may dictate how many limbs you are able to add to your family tree and this is a fact you both need to be aware of before you start having kids.
- Prepare for the Future.
One important conversation you need to have with your significant other is to discuss what will occur if something happens to either of you. This includes wills and trusts, life and health insurance, and power of attorney privileges. All of this information needs to be updated once you are married in order to protect both of you. Then, once you begin expanding your family or situations change, continue to keep this information updated and accurate.


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In present work tubular –shaped fiber reinforced composites were
manufactured by using two types of resins ( Epoxy and unsaturated polyester) and
separately reinforced with glass, carbon and kevlar-49 fibers (filament and woven
roving), hybrid reinforcement composites of these fibers were also prepared. The
fibers were wet wound on a mandrel using a purposely designed winding machine,
developed by modifying an ordinary lathe, in winding angle of 55° for filament.
Various liquids were allowed to diffuse into the composite samples, where all
composite samples were immersed in water, HCl (0.5N, IN) and NaOH (0.5N, 1N).
The exhibited behaviors were mainly explained in accordance to Fick's –law.
However, there were few case of anomalous behavior observed.
The observed difference in diffusion rate for acidic and basic solutions
may be explained in terms of different permeability of OH- and H+ ions in the
composite samples. This permeability was also found to be affected by the
debonding process which might be initiated by the liquid penetration. Diffusion
coefficients were also deduced and their relatively higher values are indicative for
some damage mechanism taking place in the composite and not the pure matrix.
UP composite exhibited higher values than EP composite which suggest that higher
damage has taken place in UP-composite.


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Data Analytics and AI Fraud, Waste, & Abuse
- May 13 2021
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Join Google Cloud, SpringML, and Carahsoft for a webinar as we explore a framework for combating fraud, waste, and abuse. It's not enough to chase down fraud after it happens — our solution helps you proactively identify fraud, waste, and abuse before it infiltrates your system and doesn't penalize legitimate claims.
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- How our modular solutions augment and enhance your existing systems – no need to get rid of your current systems
Learn how to leverage the power and capabilities of the Google Cloud ecosystem to overcome fraud, waste, and abuse. Our iterative, modular approach allows us to quickly implement solutions that integrate with your existing systems.
Denise Winkler
Strategic Business Executive,
Google Cloud
Prabhu Palanisamy
President & Chief Strategy Officer,


text:
Name –Mr. Nicholas Rajalal
Tutors –SEA, CSEC Mathematics, Biology, CAPE Mathematics, Biology
Location -South & Central
Price – $100- 150 an hour depending on location
Free time – Weekdays 6:00pm-9:00pm & Weekends 9:00am-5:00pm
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About me –I am well organized, efficient, extremely competent, and have an excellent rapport with people of all ages. My communication skills, both written and verbal are excellent and I strongly believe that I can be a great asset to any child. I am focused, innovative and passionate about learning and I hope to instill these values in all my clients, with these values as their base I truly believe that nothing can prevent them from achieving their educational goals.


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About the journal
The Journal was founded in 2013 by the Department of Mathematics and Computer Science of the Dagestan Scientific Center of the Russian Academy of Sciences. In 2019, in accordance with the order of the Ministry of Science and Higher Education of the Russian Federation No. 1138, the Dagestan Scientific Center of the Russian Academy of Sciences was reorganized into the Dagestan Federal Research Center of the Russian Academy of Sciences.The Journal is registered as online edition in the Federal Service for Supervision of Communications, Information Technology and Communications (Эл № ФС77-78841). The Journal is registered with ISSN: 2500-3240.
The Journal is aimed at the rapid electronic publication of research papers in the following areas of mathematics and computer science:
- real, complex and functional analysis
- differential equations, dynamical systems, and optimal control
- mathematical physics
- geometry and topology
- theory of probability and mathematical statistics
- mathematical logic, algebra and numbers theory
- computational mathematics
- discrete mathematics and mathematical cybernetics
- algorithmic languages, applicational software packages.
All articles are in the process of reviewing. Publication language - Russian, English. Articles are published on the Internet after the decision on publication by editorial board and technical edition. We produce two electronic issues per year.
The journal is included in the Russian Science Citation Index (RSCI) database, as well as in the database of the All-Russian mathematical portal MathNet.Ru.
Each article is provided with DOI digital identifier.
Journal title: scientific journal online edition "Dagestan Electronic Mathematical Reports"
Founder: Dagestan Federal Research Center of the Russian Academy of Sciences.
Chief Editor: Ramazanov Abdul-Rashid Kehrimanovich, Dr., professor, Chief Researcher, Department of Mathematics and Computer Science Daghestan Federal Research Center Center of Russian Academy of Science (DMCS DFRC RAS).
Email: firstname.lastname@example.com
Phone number: 8 (8722) 68-22-11
Registration number: Эл № ФС77-78841, registered by: the Federal Service for Supervision of Communications, Information Technology, and Mass Media.


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Fox Gold Coast Mall Movie Theater
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Samsung / Hanwha Techwin 2 Megapixel Full HD Network 20x PTZ Dome Camera
SNP6200H Key Features
- 2 Megapixel progressive scan
- 16:9 Full HD (1080p) resolution support
- Built-in 20x optical zoom lens (4.45~89mm)
- H.264 & MJPEG dual codec
- Bi-directional audio
- Built-in SD memory clot
- 0.7/0.8Lux
- 20X zoom
- Day & night
- Intelligent Video Analytics (IVA)
- Housing IP66
SNP6200H Description
The SNP-6200H is a PTZ dome camera which provides 20x images in Full HD resolution. This fully ONVIF compliant PTZ dome camera features multiple displaying resolution from CIF (320 x 240) through to 16:9 format 1080p Full High Definition and provide the ability to be transmitted simultaneously, allowing the most relevant stream to be transmitted to your viewing or recording device simultaneous transmitting for your viewing or recording. Now users can monitor a scene far away from the camera in more detail, at higher quality of image. Its intelligent video analytics functions includes Tampering, Virtual Line, Enter/Exit, Appear/Disappear to help efficient monitoring. The SNP-6200H can be installed both indoor and outdoor where it needs a wide range of viewing. Especially, the SNP-6200H is incorporating housing PTZ dome camera and can to withstand extreme environment which -50 ˚C ~ +55 ˚C circumstance with Fan/Heater.
SNP6200H Specification
- Focal Length : 4.45~ 89mm (20x)
- Colour-Material : Ivory / Plastic
- Dimensions WxHxD : Ø248.0 x 316.5mm (9.76" x 12.46")
- Weight : 4.6Kg (10.14 lb)
- Ethernet : RJ-45 (10/100BASE-T)
- Video Compression Format : H.264, MPEG-4, MJPEG
- Steaming Capacity : Multiple streaming (Up to 10 profiles)
- Protocol : TCP/IP, UDP/IP, RTP (UDP), RTP(TCP), RTSP, NTP, HTTP, HTTPS, SSL, DHCP, PPPoE, FTP, SMTP, ICMP, IGMP, SNMPv1/v2c/v3(MIB-2), ARP, DNS, DDNS, ONVIF
- Security : HTTPS(SSL) login authentication, Digest login authentication IP address filtering, User access log 802.1 x authentication
- Streaming Method : Unicast /Multicast
- Max User Access : 10 users at unicast mode
- Memory Slot : SD/SDHC memory slot
- ONVIF Conformance : Yes
- Webpage Language : English, French, German, Spanish, Italian, Chinese, Korean, Russian, Japanese, Swedish, Danish, Portuguese, Turkish, Polish, Czech, Rumanian, Serbian, Dutch, Croatian, Hungarian, Greek
- Web Viewer : Supported OS : Windows XP /VISTA/7, MAC OS Supported Browser: Internet Explorer 6.0 or Higher, Firefox, Google Chrome, Apple Safari
- Central Management Software : NET-i-viewer
- Input Voltage -Current : 24V AC, PoE+ (IEEE802.3at)
- Power Consumption : Max. 25W (Heater off), Max. 52W (Heater on) *Heater works at AC input only.
- Chipset : WisenetII
- Operating Temperature-Humidity : -50°C ~ +50°C (-58°F ~ +122°F) / Less than 90% RH
- Ingress Protection : IP66 Grade (Waterproof)


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Last December 16 there was reason for an early celebration at Nucel, the Center of Cellular and Molecular Therapy at the University of São Paulo (USP), even though Christmas was still nine days away. CellProtec, a young biotechnology firm that resulted from research started at Nucel (a spin-off in economic jargon), filed its first patent request with the National Institute of Industrial Property (NIIP). The target of intellectual protection was a new formulation of microcapsules that might elevate the transplant of pancreatic islets, currently still an experimental procedure and therefore subject to many restrictions, to the status of an effective and safe diabetes treatment, in particular for type 1 patients, who produce no insulin at all and depend on regular injections of this hormone to control the disease. Made from alginate, a material obtained from brown algae, the capsules are used to coat the islets, which enables transplants without reducing the immune defenses of the recipient using drugs.
The first problem in this sort of implant, which involves taking cells from the pancreas of a newly deceased human donor, is to control rejection. Suppressing an implant recipient's immune system is an expensive and delicate procedure that makes the sick person particularly frail and predisposed to catch infections. The second is keeping the islets, the site of the beta cells, responsible for producing insulin, working properly for a long time. According to the researchers from the university and from the firm, who developed the microcapsules jointly, these two barriers can be overcome by using implants of encapsulated islets. "We have controlled diabetes in mice that received the transplant and the islets have been producing insulin for more than 300 days," states the biologist Mari Sogayar, a senior professor at the Institute of Chemistry at USP, coordinator of Nucel and a consultant to CellProtect. "Now, we'd like to test the approach with larger animals and, if everything works out, with human patients."
Thanks to the efforts of Mari Sogayar's team, whose laboratory was the first and is still the only one in Brazil capable of isolating human islets, five diabetic patients have already received pancreatic cell implants since December 2002. However, in all the procedures conducted in the country so far, the injected biological material was not coated. Now, together with CellProtect, which she helped to establish along with other researchers and former graduate students, the biologist wants to take this one step further and start using the microcapsules in transplants. "We´ll be able to control the compounds that can enter and exit the pores of this coating," says the physician and researcher from Minas Gerais, Thiago Rennó dos Mares Guia, CEO of CellProtect and Nucel collaborator. "Beta cells are very delicate and they need a suitable supply of nutrients and oxygen to stay alive."
Because it causes few reactions in the immune system, alginate is a base compound often used to coat elements for human implants. Its use in the CellProtect/Nucel microcapsules is no great innovation. However, the distinguishing features of the Brazilian biomaterial, according to the researchers, are its unique physical and chemical properties. "It's like baking a cake," compares the biologist Ana Carolina Vale Campos-Lisbôa, who did her doctorate under professor Mari Sogayar and who is one of the CellProtect partners. "The way in which each person uses the ingredients makes the recipe unique." Alginate, which in fact is also used liberally in cooking, in the form of gelatins and emulsifiers, is the result of the combination of two chemicals, guloronic acid and mannuronic acid. Mixed in different proportions, these substances result in alginates with different characteristics. The elasticity, resistance and porosity of this biomaterial vary depending on the "recipe" used.
It is unnecessary to put pancreatic islets into the microcapsules. The islets are soaked in a viscous solution of alginate and calcium and barium ions and then made to trickle through a special tap, from which they come out inside a sphere of the biomaterial. The diameter of the CellProtect/Nucel microcapsules ranges from 600 to 800 micrometers, making them large enough to house, with some slack, a group of islets within. The exact size of their pores is one of the secrets of the Brazilian team. Because of their dimensions and physicochemical properties, the tiny pores on the walls of the alginate spheres function like a selective membrane. They keep harmful elements from getting out, such as antibodies and macrophages (cells that swallow elements that are strangers to the organism), but they allow glucose, oxygen and other indispensible nutrients for maintaining the beta cells to pass through. Additionally, they also allow the insulin made by the islets to be released from within the spheres, which is essential (see figure). Thus, the hormone that the body lacked reaches the diabetic's blood stream.
International race
Biotechnology companies in various parts of the world have decided to invest in the development of biocompatible materials that might be used to coat pancreatic islet implants to treat type 1 diabetes. As encapsulating cells neutralizes the immune reaction of the body without requiring drugs, this type of transplant might, in theory, be done with healthy, insulin producing islets from a wide range of sources: human donors, animals, or islets grown in laboratories from stem cells. Living Cell Technologies, a New Zealand company, is one of the most advanced in its experiments with this approach to diabetes. It is currently holding stage 2 clinical trials, designed to find out whether the procedure works and whether it has side effects in humans, using a cellular kit called Diabecell, which contains encapsulated pancreatic islets from swine. ViaCyte, a biotechnology company from San Diego, California, is another strong competitor in this market. The company has produced and encapsulated the beta cells of pancreatic islets generated from human stem cells and it plans to test implants in patients in the near future.
This race is driven by the perception that without the aid of coating, islet transplants will remain too limited an alternative for treatment and therefore devoid of much of a future. The number of human pancreas donors is far too small to meet the needs of the huge number of patients with type 1 diabetes, who account for about 10% of all diabetics. As it is often necessary to use the pancreas of two or three donors to isolate the islets for implanting into a single receiver, the technique is hard to apply in real life. Complicating matters further, most patients have to repeat the procedure after a few years, as the islets die and stop making insulin. Then it is necessary to intervene again, by inserting a catheter in the patient's abdomen and injecting the cells into the liver's portal vein. "The useful life of the encapsulated islets with our material is far greater," says Mares Guia. "And the microencapsulation reduces the cost of the implant, because one eliminates the cost of the immunsuppresants."
Created in 2008, CellProtect is a small company created within the university. It has three partners and four CNPq (National Council for Scientific and Technical Development) grant holders. The research is conducted at the firm's facilities and at Nucel. Until January of last year, the headquarters of CellProtec consisted of a room at Cietec (the Center for Innovation, Entrepreneurship and Technology), an incubator of new businesses on the main USP campus in São Paulo city. Today, the spin-off, which is yet to acquire its own facilities, rents an office in São Paulo city and has a secretary to answer the phone. Is such a structure sufficient for it to compete with the foreign companies that are also investing in encapsulated islets for transplants' Mares Guia believes it is. "Our encapsulation formulation is better than the others," he says. "If the FDA (the government agency in charge of regulating the use of drugs and clinical procedures in the United States) approves the use of microencapsulated islets transplants to treat diabetes, we will be ready to offer a good alternative with domestic technology."
If and when they get the green light for conducting human trials with the transplant of encapsulated islets, the Nucel and CellProtect researchers hope to be close to having a small device to implant under the patient's skin, to be recharged with a new supply of insulin-producing cells from time to time. Thus, as soon as the implanted material became ineffective, months or years after the initial transplant, it would be unnecessary to inject a new dose of coated islets into patients' abdomens. Instead, one would remove the dead cells from the device and replace its refill with encapsulated healthy islets, a simple procedure requiring no hospitalization. It would also mean the end of the daily insulin injections that keeps type 1 diabetics alive.
The idea may sound like a dream, but the scientists say it is feasible. They plan to create a prototype of the device this year. They also hope that as new biomaterials are developed and the encapsulation techniques progress, the need to refill the implant content's should become rarer. "The earliest pace-makers were huge and had to be replaced in just a few months," recalls Mari Sogayar. "Now, they last for years. We believe the same could occur with islet implants." In the second half of the year, Nucel is expected to open new headquarters, with a floor area of 2 thousand square meters. Its construction consumed R$1 million provided by Finep (the Studies and Project Finance Agency) and another R$ 5 million provided by BNDES (the National Bank for Economic and Social Development). The building will be beneficial for the center's research, including that done in partnership with CellProtect.Republish


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Prasad, Surendra (2003) Kinetics and mechanism of exchange of cyanide in hexacyanoferrate(II) by N-methylpyrazinium ion in the presence of mercury(II) as a catalyst. Transition Metal Chemistry, 28 (1). pp. 1-8. ISSN 0340-4285Full text not available from this repository.
The kinetics of the mercury(II) catalysed ligand exchange of the hexacyanoferrate(II) complex with the N-methylpyrazinium ion (Mpz+) in a potassium hydrogen phthalate buffer medium has been investigated at 25.0′ 0.1 °C, pH 5.0 ′0.02 and ionic strength, I= 0.1 M (KNO3). The reaction was followed spectrophotometrically in the aqueous medium by measuring the increase in absorbance of the intense blue complex [Fe(CN)5Mpz]2-at its λmax 655 nm. The effect of pH, and the concentrations of [Fe(CN)(4Th and Mpz+on the reaction rate have been studied and analysed. The varying catalytic activity of mercury(II) as a function of concentration has also been explained. The kinetic data suggest that substitution follows an interchange dissociative (Id) mechanism and occurs via formation of a solvent-bound intermediate. The effects of the dielectric constant of the medium on the reaction rates have been used to visualize the formation of a polar activated complex and an interchange dissociative mechanism for the reaction. A mechanism has been proposed in order to interpret the kinetic data. Kinetic evidence is reported for the displacement of CN by Mpz+ in [Fe(CNl64J Activation parameters for the catalysed and uncatalysed reaction have been evaluated, and lend further support to the proposed mechanism.
|Item Type:
|Journal Article
|Q Science > QD Chemistry
|Faculty of Science, Technology and Environment (FSTE) > School of Biological and Chemical Sciences
|Depositing User:
|Ms Mereoni Camailakeba
|Date Deposited:
|23 Apr 2003 09:29
|Last Modified:
|17 Jul 2003 05:06
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Rocky Mountain Human Services 360 – Welton
Rocky Mountain Human Services 360 – Welton
- Commercial, Office
- 21/01/16
Rocky Mountain Human Services (formerly Denver Options) has been providing social services to developmentally and cognitively disabled clients in Denver for nearly 20 years. RMHS 360 provides employment services to help people become more self-sufficient and marketable to potential employers.
The project is located in the Five Points Plaza building near downtown Denver. The training and office facilities are split into two separate buildings, providing necessary adjacency for counselors and staff while also providing an independent, semi-public presence for clients. The finishes and furnishings are modest, yet uplifting; and the colors and graphics bring warmth and whimsy to the spaces.
Photography Brent Moss / Ron Ruscio
*Project completed while working with Rowland + Broughton


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Unit II Case Study
Microsoft Case Study
Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.
For this unit, review the "Marketing Excellence: Microsoft" case study on pp. 94–95 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.
Part 1
Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.
● Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
● Evaluate Microsoft's recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not?
● Review the potential ethical implications of Microsoft's situation. How might they revise their strategies to align with good ethical practices?
Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.
Part 2
Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.
● Situational Analysis
○ Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
○ Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
● Problem
○ Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking.
● Alternatives
○ Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.
● Recommendation (Marketing Strategy)
○ Select one or two of the alternatives above to solve the problem that you identified in this case analysis.
○ Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.
In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.
Company and Industry Research video (transcript for Company and Industry Research video) How to Find Company Information in the Business Source Ultimate Database TLG How to Search for Articles With a Company Focus TLG
Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least three sources outside of the textbook. As aforementioned, keep in mind that Part 1 and Part 2 will be submitted in one document.
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Marketing Excellence Microsoft Microsoft is the world's most successful software company. Bill Gates and Paul Allen founded it in 1975 with the original mission of having "a computer on every desk in every home, running Microsoft software." Today, Microsoft is the fifth most valuable company in the world and has a brand value of $61.2 billion. In the early 1980s, Microsoft developed the DOS operating system for IBM computers. The company leveraged this initial success to sell software to other manufactures, quickly becoming a major player in the industry. Initial advertising efforts communicated the company's range of products, from DOS to Excel and Windows, and unified them under the Microsoft brand. Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft Office took off. In 1990, Microsoft launched Windows 3.0, a completely revamped version of its operating system, including applications like File Manager and Program Manager that are still used today. It was an instant success; Microsoft sold more than 10 million copies of the software within two years, a phenomenal accomplishment in those days. In addition, Windows 3.0 became the first operating system to be preinstalled on certain PCs, marking another major milestone for the industry and for Microsoft. Throughout the 1990s, Microsoft's communication efforts convinced businesses not only that its software was the best choice but also that it should be upgraded frequently. Microsoft spent millions in magazine advertising and received endorsements from the top computer magazines in the industry, making Microsoft Windows and Office the must-have software of its time. The 1998 slogan "Where Do You Want to Go Today?" promoted not individual Microsoft products like Windows 98 but rather the company itself, communicating that Microsoft could help empower companies and consumers alike. During the mid-1990s, Microsoft entered the notorious "browser wars" as companies struggled to find their place during the Internet boom. Realizing what a good product Netscape had in its 1995 Navigator browser, Microsoft launched its own, Internet Explorer later the same year. By 1997, Explorer had grabbed 18 percent of the market. Over the next five years, Microsoft took three major steps to overtake Netscape. First, it bundled Internet Explorer with its Office product, which included Excel, Word, and PowerPoint. This meant that consumers who wanted MS Office automatically became Internet Explorer users as well. Second, Microsoft partnered with AOL, which opened the doors to 5 million new consumers almost overnight. Third, Microsoft used its deep pockets to ensure that Internet Explorer was available free, essentially "cutting off Netscape's air supply." By 2002, Netscape's market share had fallen to a meek 4 percent. Microsoft's fight to become the browser leader was not without controversy; some perceived that the company was monopolizing the industry. As a result, Microsoft faced antitrust charges in 1998 and numerous lawsuits based on its marketing tactics. Charges aside, the company's stock took off, peaking in 1999 at $60 per share. Microsoft continued to release new products, including Windows 2000 in 2000 and Windows XP in 2001. It also launched Xbox in 2001, marking its entrance into the multibillion-dollar gaming industry. Over the next several years, Microsoft's stock price tumbled by more than $40 a share as consumers waited for the next operating system to be released. During this time, Apple made a strong comeback with consumer-friendly products like Mac computers, iPods, iPhones, and iTunes. Apple also launched a successful marketing campaign titled "Get a Mac" that featured a smart, creative, easygoing Mac character alongside a geeky, virus-prone, uptight PC character. Apple's campaign successfully converted many consumers and tarnished Microsoft's brand image. In 2007, Microsoft launched the Vista operating system to great expectations; however, it was plagued by bugs and problems and the company's stock and image continued to slide, helped by the worldwide recession of 2008–2009. In response, Microsoft created a campaign titled "Windows. Life Without Walls" to help turn its image around. Its new message—that computers with Microsoft software were more cost-effective than the competition—resonated well in the recession. Microsoft also launched a series of commercials that boasted, "I'm a PC" and featured a wide variety of individuals who prided themselves on being PC owners, hoping to improve employee morale and customer loyalty. In 2009, Microsoft launched Windows 7, an improved operating system, with the campaign "Windows 7 was my idea." Four years later, it was operating more than 30 stores like Apple's across the United States and Canada. Jonathan Adashek, general manager of Communications Strategy, explained, "We've welcomed more than 15 million customers and counting so far, and have learned a lot from them. Having this direct connection to our customers has really helped us better understand their tech needs." Travis Walter, general manager of Microsoft's International and New Store Formats, agreed, "In person, you get a very different experience and it's one we've been very delighted to provide. When you see our technology in person—when you can touch and feel it—a light goes off." After the recession came to an end, Microsoft's image and stock started to recover, thanks to the success of its retail stores, effective marketing, and a wide range of new product launches. Microsoft went after Google's dominant position in the search marketplace, for instance, with a search engine called Bing, and it entered the growing mobile industry with its Windows Phone mobile operating system. The company's 2011 expansion into smart phones surprised many analysts, but Microsoft hoped the smart phone and Windows Phone mobile OS would forge a strong connection with its consumers around the world. It continued its innovation momentum in 2012 with the launch of Windows 8, Windows 8 Phone, and a computer called Surface Tablet. The tablet impressed consumers with a detachable keyboard that also served as its protective cover. Today, Microsoft offers a wide range of software, mobile, and home entertainment products. Its most profitable products continue to be Microsoft Windows and Microsoft Office, which bring in approximately 80 percent of its $86 billion in annual revenue. Sources: Interbrand, "2014 Best Global Brands Report," www.interbrand.com; Stuart Elliot, "Microsoft Takes a User-Friendly Approach to Selling Its Image in a New Global Campaign," New YorkTimes, November 11, 1994; "Todd Bishop, "The Rest of the Motto," Seattle Post Intelligencer, September 23, 2004; Devin Leonard, "Hey PC, Who Taught You to Fight Back?" New York Times, August 30, 2009; Suzanne Vranica and Robert A. Guth, "Microsoft Enlists Jerry Seinfeld in Its Ad Battle Against Apple," Wall Street Journal, August 21, 2008, p. A1; Stuart Elliott, "Echoing the Campaign of aRival, Microsoft Aims to Redefine 'I'm a PC,'" New York Times, September 18, 2008, p. C4; John Furguson, "From Cola Wars to Computer Wars—Microsoft Misses Again," BN Branding, April 4, 2009; Microsoft press release, "Microsoft Retail Stores Maturation: Going Behind the Scenes," November 8, 2012.
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Urgent Care Pharmacy offers all traditional services, such as dispensing of medications and advice, as well as recommendations on over-the-counter (OTC) medications to help serve the local community.
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Four Seasons Dental is a small, friendly general family dental practice, dedicated to providing top quality dental services to meet each patient's needs.


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What to do with two contrasting t-shirts and a couple of hours...
This is my first tuto ever! I've published some T-shirt dresses before, but this one is my own creation, out of two contrasting boyfriend tees! If you have any doubt (remember English is not my mother tongue!) please ask in the comments ;-)
- Key West Witch favorited Two Color Tee Dress 26 Jun 02:48
- Holly D. favorited Two Color Tee Dress 23 Sep 08:04
- Knittin' Kitten added Two Color Tee Dress to To-make list 26 Aug 10:50
- Hollie P. added Two Color Tee Dress to saving for later 23 Aug 14:46
- Alma added Two Color Tee Dress to Dresses 25 May 16:24
- Jenni L. favorited Two Color Tee Dress 23 Jan 18:20
- Alma added Two Color Tee Dress to Recycling T-shirts 22 Dec 22:47
- Tierra T. favorited Two Color Tee Dress 26 Oct 16:44
- Orsolya K. favorited Two Color Tee Dress 26 Aug 12:43
- Becky W. favorited Two Color Tee Dress 16 Aug 14:37
Step 1
Start with two old, oversized tees in contrasting colors.
Take your underbust, waist and hips measurements, as well as vertical measurements. Divide the horizontal measurements by 2 (half will be in the front, half in the back).
Choose the main color t-shirt (mine is yellow) and lay it inside out on the table. Remove the sleeves (we're using them later) and cut straight across the top of the t-shirt.
Draw the middle line in front and transfer your half-measures over it, MINUS 3cm each side. So, if you have a 64cm waist, you are going to draw half of it - 32cm - minus 6cm - or a total 26cm. Same applies for underbust and hips.
The underbust line shall be put over the cut line at the top. For the hem line, I just draw a diagonal line from the hip measurement to the corners of the t-shirt.
Then draw the general dress form using your measures and pin the front and the back of the tee together.
(another explanation of the drawing method can be found here: http://www.cutoutandkeep.net/projects/t-shirt-dress-3. Note that we are changing the measurements since we're using 2 colors)
Step 2
Cut out the shape over the front and the back of the tee at the same time, letting 1-2 cm for sewing.
Now for the black gusset:
Pin the yellow form to the wrong side of the other t-shirt, in about the same position so the hems match. Draw around the form with your chalk.
Prolongate the horizontal lines and include 3cm each side, plus 1 or 2 cm for ease (or even more if you prefer a larger fit). Then re-draw the gusset form each side. On the next step I will show how I did my flared skirt...
Step 3
I don't like a dress too snug over my hips, so I created a triangular gusset on the lower part of the black t-shirt. Lift the yellow t-shirt a bit over the hips (you can see the hip line in the pic) and from there draw a triangle to the inside of the black t-shirt.
Pin the gussets and cut, then sew the outer side closed.
Step 6
Now for the top part: since I'm quite slender and my tees were XL size, I could do it only with the black tee sleeves, but fuller figures will maybe need some more material. There will be a lot we haven't used from the black t-shirt, or you can sew together both black sleeves for the front and both yellow ones for the back, or invent another solution which I haven't thought of!
I'll explain the method used for my dress and I hope you will show me your solutions in the comments!
Cut open both sleeves and mark the middle line of one of them. For the front part, cut a 18cm width band out of one of the sleeves, keeping the hem at the top; for the back part, the band will be 12cm (just enough to cover my bra strap!).
Measure the length of your bands, cutting them up to the measurement of your bust (my suggestion: pin one of the sides and "wear" the long band over your bust, aligning the pinned part with the side of your body. Pinch the band closed on the other side, pin/mark and cut, letting some sewing space)
I have a stockier build, so some Of the steps were a bit tricky. I hope to have it done by tonight, though!


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We pursue treatment and financial compensation for victims of nursing home abuse and neglect. Legal action can encourage nursing homes to follow accepted standards of care for all of their residents. If your loved one is being abused, we will explore all options of care for them.
We represent people who have suffered nursing home abuse and neglect in a variety of ways, including:
The attorneys at Popowski & Shirley, P.A. believe that nursing home residents deserve to be treated with care, dignity, and respect. If you suspect your family member is a victim of abuse or neglect, please call our office at 803-799-2100 to arrange a free consultation. Our lawyers can help you explore your options. If legal action is necessary, you can rely on us to fight for your family member as if they were our own.
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Memories as an Evacuee- Tony Palmer
asked me about my memories as an evacuee and Yes, with regard to the War, I remember the
outbreak vividly. I was playing with dominoes, on the sidewalk with one of my
friends, across the road from 94 Roseberry Avenue, when the sirens went off for the first
time. Rose Palmer came rushing out and grabbed me to haul me back home.
When I objected that we had left the dominoes behind, she said not to worry, just get on
home and it seems to me that on that very day, which was quite sunny, Tom Palmer strapped
a mattress on the top of his Morris 8 and drove me down to Rose's sister Anne's place at
Peacehaven in Sussex. I have often wondered about the rationale of that
action. Anyway, I lived there for several months. We saw some
action with sea mines exploding on the shoreline, bringing pieces of the cliffs down.
I used to walk to school, along the cliffs to Newhaven with my
cousins and one day while sitting in the classroom which overlooked the harbour, we saw
a Luftwaffe plane fly in over the town, at our eye level and just as the plane turned
to fly back out over the Channel, the air raid siren sounded. So much for being
alert. I did not stay in Peacehaven for very long and returned
to Tottenham, the following summer, just in time for the blitz.
Tom Palmer was a carpenter by trade and he had obtained some massive timbers with which he shored up our downstairs front room and, after bricking in the windows, that is where we all slept for the entire war. The Ever Ready Factory, at the end of Roseberry Avenue where it turns into Shelbourne Road, where Rose and probably Violet Swain worked, was demolished one night. I had slept right through the raid and didn't know anything about it, until I asked Rose why she was not going to work that day.
|I had a number of narrow escapes, one of which I believe I have described to you and that was when one of Wernher von Braun's V2 Rockets landed very close to the Tottenham Grammar School at lunch time, killing one or two boys.The first ones out after the first sitting and injuring several others. I was inside, just about to sit down to the second sitting.
Tottenham Grammar School
Memorial Plaque
At that age, it seems that I was always injuring myself, either with chisels or razor blades, when trying to make models or by falling off my bike while watching a donnybrook between a man and his wife as I rode by. I hit the curb and badly smashed up my arm. On another occasion, while at Coleraine Park School, just around the corner from Tilson Road, I put out my hand to stop a glass panelled door from slamming. My effort was totally ineffective, with the consequence that I nearly severed my right hand. All this as a preamble to the event. Rose and I were on our way back from the hospital, when the sirens went off. Now Rose would never go into an Air Raid Shelter and there were plenty in the parks; she just kept marching on. We had just turned the corner from Siddons Road onto Poynton Road, where Rose's mother lived and were approaching the intersection with Spencer Road, when I saw a fighter plane coming along Poynton from the west, at low level just above the rooftops. Just at that moment a policeman appeared, coming out of Spencer. He heard the plane, looked at it and then turned and saw us. He ran at us and threw us against the wall covering us with his body as the bullets ricocheted all around us. Fortunately, the plane flew on and did that copper give Rose a piece of his mind. Wow! Not fit for my young ears. The only other experience that I had was while walking along Roseberry Road, a barrage balloon ran amok and its cable swept off a goodly proportion of the chimneys in my vicinity. Fortunately, I was spared.
Some day, I keep promising my children that I will write my autobiography. I think that I have had an eventful life and when I recount some of it to them, they urged me to write about it.
Tony Palmer
(Inisfil, Ontario Canada )


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Mike Farrell
Michael Joseph "Mike" Farrell (born February 6, 1939) is an American actor, best known for his role as Captain B.J. Hunnicutt on the television series M*A*S*H (1975–83). He is an activist for politically liberal causes. Farrell was a producer of Patch Adams (1998) starring Robin Williams, and has starred on the television series Providence (1999–2002) and appeared as Milton Lang, the father of Victor Lang (John Slattery), husband of Gabrielle Solis (Eva Longoria) on Desperate Housewives (2007–2008). He was seen in the tenth season episode "Persona" of Law & Order: Special Victims Unit. From Wikipedia, the free encyclopedia.
- Title: Mike Farrell
- Popularity: 17.409
- Known For: Acting
- Birthday: 1939-02-06
- Place of Birth: St. Paul, Minnesota, USA
- Homepage:
- Also Known As: Michael Joseph Farrell


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Continuum of Care Governance and Compliance
To help agencies ensure their funded programs are compliant with local, state and federal standards, we have provided the following references to guidelines for homeless service projects by funding source.
Sonoma County CoC Governance Charter
This Governance Charter and associated Policies and Procedures memorialize how stakeholders meet the federally-defined responsibilities of operating a US Department of Housing and Urban Development (HUD) Continuum of Care as found in the Program Rule at 24 CFR Part 578. As described, HUD empowers and expects the Sonoma Continuum of Care to lead local policy and program development around homelessness. The CoC also determines the Collaborative Applicant (the agency that coordinates the CoC's HUD application, among other things), Homeless Management Information Systems (HMIS) provider, Coordinated Entry operator, and the lead administrative agency.
Sonoma County CoC Governance Charter April 26, 2023 (PDF: 668 kB)
CoC Program Standards
Each major Housing First project category has certain regulations.
- Definitions of Homelessness
- Program Standards for Emergency Shelters (PDF)
- Program Standards for Homeless Prevention and Diversion Programs (PDF)
- Program Standards for Permanent Supportive Housing(PDF)
- Program Standards for Rapid Re-Housing Programs (PDF)
Continuum of Care: Permanent Supportive Housing for Chronically Homeless
As of January 16, 2016, Continuum of Care Permanent Supportive Housing (PSH) projects are required to serve persons that are chronically homeless and may only accept new program participants that meet this definition (either 100% dedicated or dedicatedPLUS). Please refer to the Guide and verification packets to ensure compliance.
- Presentation: Chronic Homeless Documentation Training 9/28/2022
- Chronic Homeless Documentation Training 8/20/2021
- Chronic Homeless Documentation Guide
- Chronic Homeless Verification Packet
- Chronic Homeless Self-Certification Form
- Permanent Supportive Housing disability Verification request form
- Permanent Supportive Housing Disability Verification Template
- DedicatedPLUS Verification Packet
- Certification of Homelessness from a Third-Party Housing or Service Provider
Regulations, Desk Guides, and Other HUD Resources
Homeless Emergency Assistance and Rapid Transition to Housing (HEARTH) Act
Administering CoC Projects
Funding Competition
Information on the CoC national competition and previous award recipients


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text: The use of all forms of shackles and restraints for sexual pleasure, for example ropes, chains and hand/foot cuffs, practised on equipment such as the St. Andrew's cross or Spread bench, and lots more besides. Dominance bondage in-volves tying up a partner for the purpose of restraining them. Decorative bondage is an especially decorative form of bondage used to emphasize a partner's particular role or to accentuate parts of their body in an artistic manner. Torture bondage re-fers to the practice of restraining somebody in a very uncomfortable and/or painful body position to the extent that the act of being restrained alone is agonizing. A special form of bondage is the very artistic form of Japanese bondage called shibari, the purpose of which is to create a work of art through patterns fashioned using intertwined ropes.