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Thursday, October 27
CIKM 2011 Industry: Model-Driven Research in Social Computing
Model-Driven Research in Social Computing
Ed Chi
Google Social Stats
250k words per minute on blogger, 360 million words per day
100M+ people take a social action on YouTube
Google+ Stats
40 million joined since launch
2x-3x more likely to share content with one of their circles than to make a public post
Hard to talk about because the systems are changing quite rapidly
Ed joined Google to work on Google+
Social Stream Research
- Factors impacting retweetability (IEEE Social computing)
- Location field of user profiles
Motivation for studying languages
- Twitter is an international phenomenon
- How do users of different languages use Twitter?
- How do bilingual users spread information across languages?
Data Collection & Processing
- 62 M tweets (4 week), spritzer feed in april-may june 2010
- Language detection with Google language API + LingPipe
- 104 languages
- Top 10 languages
English - 51%
Japanese - 19 %
Portuguese - 9.6% (mostly Brazil)
Indonesian - 5.6%
Spanish - 4.7%
Sampled 2000 random tweets
- 2 human judges for each of the top 10 languages
Problems with French, German, and Malay.
Accuracy of Language Detection
- Two Types of errors (poor recognition for "tweet English") and for tweets with 1-2 words
Korean - recommend for conversation tweets
German - promote tweets with URLs
English serves as a hub language
Implications - need to understand when building a global network on language barriers
- building a global community
- the need for brokers of information between languages
Visible Social Signals from Shared Items (Chen, et al. CHI 2010/CHI 2011)
- After all day without WIFI, he would like a summary of what's happening in his social stream
- Eddi - Summarizing Social Streams
--> What's happened since you last logged in
--> A tag cloud of entities that were mentioned
- A topic dashboard where tweets are organized into categorizes to drill into
Information Gathering/Seeking
- The Filtering problem - I get 1,000+ things in my stream, but only have time for 10. Which ones should I read?
- The Discovery Problem
-- millions of URLs are posted,
- twitter as the platform
- URLs as the medium
- a personal newspaper that produces personal headlines
URL Sources (from tweets) -> Topic Relevance Model, and Social Network Model
URL Sources
- Consider all URLs was impossible
-- FoF URLS from followee-of-followers
--> Social local news is better
- Popular - URLs that are popular across whole of Twitter
--> popular news is better
Topic Relevance Model
- A user Tweets about things, which creates a term vector profile.
- Cosine similarity with URLs
- Topic Profile of URLs - Built from tweets that contain the URL, but tweets are short and RT makes word frequencies goofy.
- Adopt a term expansion technique, extract nouns from tweet and feed it into a Wikipedia search engine as a topic detection technique
Topic Profile of User
- Self-topic
- Information producer - the things they tweet about
- Information gatherer - what they like to read
- Build profiles from froms and aggregate them.
Social Module
- Take FoF neighborhood, and count the votes for a URL
- Simple counting doesn't work very well.
- Votes are weighted using social network structure
Study Design
- Each subject evaluating 5 URL recommendations from each of the 12 algorithms. Show 60 URLs in a random order and ask for binary rating,
Summary of Results
- Global popularity (1%) -- 32.50% are relevant, not bad, but not good enough
- FoF only - 33% - naiive by itself without voting doesn't work great
- Fof voting method - 65% (social voting only)
- Popularity voting - 67%
- FoF Self-Vote - 72% best performing
Algorithms differ not only in accuracy!
- Relevance vs. Serendipity in recommendations (tension between discovery and affirming aspect)
-> "What I crave is surprising, interesting, whimsy" this is where the value is
-> Two elements two surprise: 1) have I seen this before, 2) non-obvious relationships between things
Design Rule
- Interaction costs determine number of people who participate
- Reduce the interaction costs, then you can get a lot more people into the system
- For Google+ this is key to deliver this to people
Japanese crams more information into a tweet. It is used more for conversation than broadcast in these environments
Posted by jeff.dalton at 11:13 AM
6 comments:
nice notes. LMK if you have questions.ReplyDelete
nice notes JEFF.ReplyDelete
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I was raped a week before I was almost raped by my neighbor. I was inebriated and hurt physically. My neighbor who sexually assaulted me is harassing me. It would have been rape had I not had the presence of mind I had. I reported it to the police but they did nothing. Since the neighbor slams doors a lot and twice when I've been to the toilet I've heard him outside the back making sexual comments. My weight has ballooned and I feel like I'm going crazy. I cry sometimes but mostly drink and struggle with my appetite. I'm almost a hermit. I try and then I guess it keeps getting to me. I get stared at around the small town I live in. I've been out with my dog a few weeks ago and a woman was shouting and there were three men staring and two gangs. The neighbor has also banged hard outside the front three times when I've gone out my door. He tried talking to me one day and I kept walking I'd like to be there for others but fee l like I'm losing myself.
— Survivor, age 48

subset: commoncrawl


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I've just published my newest (virtual) cache, Pohick Loop Trail along its namesake trail, part of Fort Belvoir's Accotink Bay Wildlife Refuge.
The area is open to the public during daylight hours, all year long. You do not need to enter the controlled access are of the base to access this extensive trail system.
I've contacted the Fort Belvoir Environmental and Natural Resources Division in hopes of placing other caches along the trails. If they are not receptive to traditional caches, I hope to be able to at least place some BITcaches, in addition to this virtual.


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Flowers Delivered to Highgate, Birmingham
Giving someone a bouquet of flowers during their birthday or on a special occasion is a wonderful gesture. And when you want to send flowers to Highgate, Birmingham, we can help you out. You can choose from our collection of bouquets that are perfect for occasions such as anniversaries, birthdays, Mother's Day and even days when you just want to make someone smile. We also offer next-day delivery service so if you want to take advantage of that, make sure to order flowers for delivery to Highgate, Birmingham as early as possible.
Best of all, our seven day freshness guarantee means you can rest assured knowing your special someone will love their flowers for days after delivery.Tweet
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Flower Delivery to Highgate with Clare Florist
Highgate is a small area of Birmingham, regarded as the original site of the Anglo-Saxons in the area, which gave Birmingham its name. Victorian houses, older churches such as The Church of St. Albam the Martyr, and local amenities such as small shops, places to eat, etc. can be found within the area itself for the people of Highgate to use. The main attractions of the village include Highgate Park, and the popular Paragon Hotel. Highgate makes a perfect location for a quiet holiday, no matter the occasion.
The Paragon Hotel is a luxurious and historical place for anyone looking for a bit of traditional Victorian charm along with modern amenities. A popular 'hotspot' in Highgate, the Paragon Hotel hosts weddings and corporate events as well as offering accommodations for people on holiday or on business. Many tourists find their way there even if most of their days are spent in other areas of Birmingham.
The county of Birmingham itself is a treasure for all ages, for any occasion. Perhaps the biggest attraction within the county is Cadbury World, where kids and adults alike can learn all about the sweet Cadbury chocolate, see how it is made, and of course, make your own chocolate creation!
Whether your passion is history or wildlife, Birmingham has a wide array of museums and attractions for anyone's interests, including the National Sea Life Centre where you can walk through a tunnel surrounded by a one-million litre ocean tank. You simply won't get closer to actually stepping 'under the sea' to experience the beauty that swims throughout it. Or, explore the mysteries of Warwick Castle, an historic landmark within Birmingham, which is available for private functions, and often has events open for the public.
Birmingham also hosts a myriad of events, year-round, making it a perfect excuse to go on holiday any time! From the summertime Brindleyplace Dragonboat Festival, to September's Birmingham Chilli Festival, there is never a shortage of local attractions to take part in.
No matter what brings you to Highgate, or Birmingham, the best way to create a memorable holiday is with beautiful flowers.
Clare Florist is Highgate's premier online floral delivery service for anyone looking for a fast and convenient method to send flowers to Highgate. Offering next-day delivery anywhere in Highgate, Clare Florist has beautiful floral arrangements for any occasion. Roses for an anniversary stay at a local inn, colourful arrangements for a wedding party for an event at The Paragon Hotel, or something special 'just because' - any occasion is the perfect occasion for flowers. The experts at Clare Florist hand-select every flower that goes into their arrangements, so you can be sure the order you place will look even more beautiful in person, and will be delivered straight to your door, the very next day.
Flower delivery information for Highgate, Birmingham.
Our flowers delivery services in Highgate, Birmingham are usually made by DPD or Royal Mail Special Delivery. 99.9% of our flowers are delivered by 5pm on the requested day - (more commonly before noon), except UK Public Holidays. We also offer a range of next-day flower delivery options in Highgate, Birmingham - specific information is available during checkout.
Please ask if you need special arrangements, as sometimes we can accommodate special requests. Email email@example.com and we'll try to help.
Delivering flowers for special occasions
At appropriate times of year we can also deliver Valentine's Day flowers, Easter Flowers, Mother's Day flowers, and Christmas Flowers to Highgate, Birmingham.The Small Print?
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SAN LEANDRO // Shipley Architects
The original home in Forest Hills was designed and built by architect Stark West in 1965 as a modern interpretation of a traditional "Four Square" floor plan. The current homeowners have collaborated with Shipley Architects on of a series of renovations and additions over the last 15 years.
The significant additions include the carport/studio and master bedroom built in the backyard, a two-story "tower," and a pool built in the side yard. The new work is not intended as a restoration of the midcentury style, nor do materials and massing of the additions replicate the original materials or forms, but they forge a strong relationship with the original house by means of scale, harmonious materials, and shared exterior space.
ARCHITECT | Shipley Architects
PROJECT DESIGN TEAM | Dan Shipley, FAIA
PHOTOGRAPHY CREDIT | Charles Smith, AIA


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The very talented Julia Leece showed us these frames at the Auckland big day out. I was having a play and the little girl I was looking after decided she wanted a go too!
Well, I got distracted, so mine isn't decorated - but here is P's flash frame :)


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Port of Tilbury Handles its Largest Cargo Vessel
The largest cargo vessel ever to call at the Port of Tilbury docked at the end of October 2013. The MV Koutalianos arrived to collect its vast tonnage of barley destined for Saudi Arabia. She will be carrying 50,000 tonnes of barley, sourced in the South of England, on to France and then finally to Saudi to be used for animal feed. This massive shipment comes as part of the contract the Port of Tilbury has with Glencore Grain UK Ltd.
Weighing in at 93,000 tonnes and measuring 230m in length – the size of two football pitches laid end-to-end – the MV Koutalianos is the largest vessel in deadweight terms that Tilbury has ever handled. With a deck area of around two acres (8,500m2), the MV Koutalianos will carry the harvest from over 15,000 acres (6,300 hectares) of UK farmland.
The post-panamax sized vessel, with a beam of 37m, required careful planning to ensure her safe arrival into Tilbury. However the port, which is ideally positioned for grain trade, are specialists in handling sensitive grain cargoes, with a storage capacity of 120,000 metric tonnes and over 200 separate silos for product segregation.
Perry Glading, Chief Operating Officer of Forth Ports (owners of the Port of Tilbury) said: "We are excited about the arrival of this massive ship into Tilbury. The Koutalianos has presented us with interesting manoeuvring challenges that we have not previously encountered at the grain terminal. However, the dedicated work of our grain and bulks team has ensured the successful delivery of 50,000 tonnes of barley – from the largest vessel we have handled to date. We feel that safe delivery of this shipment secures Tilbury's position as the main deep water port in the South East of the UK."
Nick Oakhill of Glencore Grain UK Ltd said: "This shipment destined for Saudi Arabia, continues what has been a great start to the UK barley export market. Following the increased area of spring barley grown over the past season, and better than expected yields at harvest, the UK has a significant exportable surplus this year.
"With cumulative shipments from Tilbury of over 100,000 tonnes of export barley sales already this season, the trade has been crucial in securing a market for UK grain. The capacity of Tilbury to deal with such large grain consignments has been instrumental in achieving the shipment, and in completing the delivery quickly and efficiently."
25th October 2013
For further information/images:
Rachel Gordon, Spreng & Co
0141 548 5191
Notes to editors:
Forth Ports and The Port of Tilbury (www.forthports.co.uk)
The Port of Tilbury is London's major port providing fast, modern distribution services for the
benefit of the south east of England.
Tilbury's strategic position on the Thames provides a major geographical advantage for transport to and out of London and the South?East making its location a natural point for distribution. Serving the UK's market for forest products, general cargo, vehicles, grain and other bulks, the port offers customers excellent transport links to and from the capital and across the South East.
The Port is a significant distribution centre, covering over 850 acres and is well positioned to access the M25 orbital motorway and the rest of the UK's national motorway network. In addition, there are direct rail connections within the Port, with access to the whole of the UK.
The Port offers:
• 34 operational Berths
• Over 16 independent working terminals
• Over 7.5 kilometres of quay
• Over 500,000 square metres of warehouse space
• Over 7 km of road within port estate with excellent transport access
• London's only Cruise Ship Terminal.
The Port is now recognised as Britain's Greenest Port and has recently been nominated for a number of awards for the outstanding environmental initiatives which have been delivered over the past few years. The Port has also constructed four wind turbines, which are now fully operational and provide 50% of the Ports' power.
Forth Ports Limited operates eight ports - Dundee on the River Tay, Tilbury on the Thames and six ports on the Firth of Forth - Leith, Grangemouth, Kirkcaldy, Methil, Burntisland and Rosyth. The Group also has significant property interests as well as a renewable energy division which is looking to gain planning approval for onshore wind installations and biomass facilities in its ports in Scotland. The Group's property division is involved in the long-term development and regeneration of waterfront sites within its ownership to promote a series of integrated communities.
About Glencore (www.glencore.com)
Glencore International plc is one of the world's leading integrated producers and marketers of commodities, headquartered in Baar, Switzerland, and listed on the London and Hong Kong Stock Exchanges. Glencore has worldwide activities in the production, sourcing, processing, refining, transporting, storage, financing and supply of Metals and Minerals, Energy Products and Agricultural Products.


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1-781-743-2119 ext 2 Chat
This KB will go over what steps need to be taken to theme the WebDocumentViewer and WebDocumentThumbnailer using jQueryUI themes.
First, make sure you have a working project with the WebDocumentViewer and optionally a WebDocumentThumbnailer. If you do not yet have a project with the WebDocumentViewer, we have a sample application using it available from our online gallery.
Second, find or generate a theme from jQueryUI. I recommend using their ThemeRoller. When you are their download builder choose the latest Stable version.
You should end up with a zip file named something like jquery-ui-(version).custom.zip
Now, there is a lot in that zip file, but we need relatively little of it. Find the Atalasoft WebDocumentViewer resources in your project.
Believe it or not, we're almost done.
Find the atalaWebDocumentViewer.css, update the @import url at the top of the file to use your new jquery-ui-(version).custom.min.css
Find in your project where you include the jquery-ui-1.8.14.custom.min.js reference and update that to your updated jquery-ui-(version).custom.min.js.
Now, in theory that completes the jQuery UI theming. However, we do not apply jQuery UI themes to the toolbar container, document container, or thumbnail container. The good news is it's very simple to do for the toolbar and document containers. Since you are defining the containers and then specify them for the viewer you can add the class properties directly in your declaration. Try adding class='ui-state-default' or 'ui-width-header' to the toolbar container.
The thumbnail stying is actually controlled by settings passed in to your Atalasoft.Controls.WebDocumentThumbnailer initialization call. The four properties controlling color are:
var _thumbs = new Atalasoft.Controls.WebDocumentThumbnailer({ parent: $('#atala-thumbs'), // parent container serverurl: 'WebDocumentViewerHandler.ashx', // server handler url
documenturl: 'test/dummy.tif', // relative document url
annotationsurl: 'test/dummy.xmp', // annotation file
allowannotations: true, // enable annotations
viewer: _viewer, // link actions to the _viewer
backcolor: '#000',
hovercolor: '#667F9F',
selectedcolor: '#E0872D',
selectedhovercolor: '#FFC060'


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Basic Member
Water Marks
Watermarks are impressions left on the running sheet of wet paper due to displacement of fibers by the electrotypes or logos fixed on the Dandy Roll. Dandy Rolls India are Pioneers in the field of manufacture of marks for water mark. Attention to details is the keynote of the water marking department. Every member of the department is a craftsman who fully understands the problem of paper making and designs the mark suitably in consultation with the paper makers according to their individual requirement. Care is taken to meet the needs of different machine speeds, different stock conditions and different GSM of paper.
|Sample Offered?
|Not Applicable
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Lundqvist one of five goalies to record shutouts as Rangers beat FlyersNHL.com @NHLdotcom
It was a stellar night for goalies, as five netminders earned shutouts.
Henrik Lundqvist stopped 30 shots for his fourth shutout of the season in the New York Rangers' 2-0 victory over the Philadelphia Flyers on Monday night.
"I don't know what to say," the 25-year-old Swede said. "Going into the season everybody was talking about our offensive game. But we've been playing a really strict game, defensive hockey, smart hockey. The good part is it starts to pay off."
Not only has Lundqvist looked incredibly sharp, he has shown no signs of fatigue despite playing all 14 games for the Rangers (7-6-1). New York, which struggled during a 2-5-1 start, won its fourth straight to finish a 5-1 homestand.
The Rangers have scored an NHL-low 25 goals this season and are tied with Columbus for best in the league with just 23 allowed.
"The guys really worked in the third period and didn't allow Philly to create much," Lundqvist said. "We've played like a team that's ahead 10-0 in the third period."
Pittsburgh's Dany Sabourin, Carolina's Cam Ward, Dallas' Marty Turco and Montreal's Cristobal Huet had their first shutouts of the season. Montreal beat Buffalo 2-0, and the other three shutouts were 5-0: the Penguins at New Jersey, Dallas at Anaheim, and Carolina against Washington.
Turco had 19 saves in his 31st career shutout to help the Stars snap a three-game losing streak.
"We've been playing like dog meat, so it was important for us to execute and be aggressive and play hard for an entire game regardless of the score and who it was against," Turco said after his 31st career shutout. "We're a defensive team, so that's a shutout that everybody feels good about."
Jere Lehtinen had a goal and two assists, and Mike Ribeiro, Jussi Jokinen, Brenden Morrow and Chris Conner also scored for Dallas. The Stars were 2-for-3 on the power play against a Ducks team that came in having allowed just two goals in 37 short-handed situations at home this season.
In the other games on Monday night, it was: Colorado 4, Calgary 1; Minnesota 5, Edmonton 2; and Florida 4, Tampa Bay 3.
Jaromir Jagr and Brendan Shanahan accounted for the Rangers' offense at Madison Square Garden in support of Lundqvist's 11th career shutout.
Jagr, limited by a groin injury Saturday against New Jersey that still required treatment between periods Monday, got the Rangers on the board late in the first on New York's final shot of the period. It was Jagr's third of the season - and this time it stuck. Jagr thought he scored No. 3 last Monday, but three days later the goal was credited to Shanahan.
"He played great right from his first shift," Shanahan said of Jagr. "The goal he scored is the kind of goal you get confidence from."
Shanahan's power-play goal made it 2-0 with 3:21 left. He slapped in a feed from Jagr above the right circle.
Martin Biron made 43 saves for the Flyers, who have lost eight of 11 to the Rangers.
At Raleigh, N.C., Cory Stillman completed a hat trick just 11:28 into the game, Eric Staal added two goals and Ward made 35 saves as the Hurricanes improved to 5-1-1 at home.
"We had lots of shots on net and a few good chances but we ran into a very good goaltender again tonight in Ward," Washington's Matt Pettinger said.
The Capitals are 2-9-0 in their last 11 games.
At Newark, N.J., Sidney Crosby scored twice for Pittsburgh and Sabourin made 20 saves. Adam Hall, Petr Sykora and Erik Christensen also scored for Penguins.
"I'm pretty happy to get the shutout, but it was a big night for the team," Sabourin said. "They played well in front of me all night."
Crosby has nine goals this season, and leads the NHL with 12 points on the power play, including his first-period goal.
At Montreal, Huet made 29 saves for his first shutout in nearly a year and Tomas Plekanec scored in the second period.
Huet stopped 16 shots in the first period on his way to his 14th career shutout - first since Nov. 28 when he beat Florida 1-0 in a shootout.
"They tried to shoot a lot in the first and create some rebounds and second chances off my pads and it gave me a little bit of confidence after that," Huet said.
Plekanec scored his fourth goal of the season on a 2-on-1 at 13:04 of the second, and Bryan Smolinski added an empty-netter with 21.8 seconds left. The Canadiens have won six of eight (6-1-1).
Ryan Miller stopped 17 shots for Buffalo, which has lost three in a row (0-2-1).
Paul Stastny scored two goals and Wojtek Wolski added a goal and two assists for host Colorado. Milan Hejduk had three assists for the Avalanche, who have beaten the Flames seven straight games dating back to the 2006-07 season.
Jose Theodore stopped 23 shots for the victory.
Jarome Iginla scored his 10th goal of the season for Calgary.
Niklas Backstrom kept up his mastery of visiting Edmonton, and Mark Parrish scored twice to lead Minnesota. Pierre-Marc Bouchard, Kurtis Foster and Stephane Veilleux also scored and Mikko Koivu had three assists for the Wild.
Dustin Penner and Shawn Horcoff scored for the Oilers.
David Booth scored with 1:19 left in the third period and Florida kept Tampa Bay winless on the road.
Olli Jokinen had a goal and two assists, and Ville Peltonen and Steve Montador also scored for the Panthers.
Martin St. Louis, Brad Lukowich and Michel Ouellet scored for the Lightning. Vincent Lecavalier had two assists. Tampa Bay has lost six straight overall and is off to a franchise-worst 0-7 start away from home.


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After Tupac & D FosterBy Jacqueline Woodson
Newbery Honor Award.
This tightly woven novel looks back on two years in a New York City neighborhood, where life changes for two 11-year-olds when a new girl joins their game of double Dutch. Bonded by Tupac's music, the three girls explore the lure of freedom and build a friendship that redefines their own identities.
SavvyBy Ingrid Law
Newbery Honor Award.
This rich first-person narrative draws readers into a wild bus ride, winding through the countryside on a journey of self-discovery for Mibs Beaumont and her companions. Newcomer Law weaves a magical tall tale, using vivid language and lively personalities, all bouncing their way to a warm, satisfying conclusion.
The Graveyard BookBy Gaiman, Neil
The 2009 Newbery Medal winner is The Graveyard Book by Neil Gaiman, illustrated by Dave McKean, and published by HarperCollins Children's Books.
A delicious mix of murder, fantasy, humor and human longing, the tale of Nobody Owens is told in magical, haunting prose. A child marked for death by an ancient league of assassins escapes into an abandoned graveyard, where he is reared and protected by its spirit denizens.
"A child named Nobody, an assassin, a graveyard and the dead are the perfect combination in this deliciously creepy tale, which is sometimes humorous, sometimes haunting and sometimes surprising," said Newbery Committee Chair Rose V. Treviño.
The Surrender Tree: Poems of Cuba's Struggle for FreedomBy Margarita Engle
Newbery Honor Award.
The Surrender Tree utilizes compelling free verse in alternating voices to lyrically tell the story of Cuba's three wars for independence from Spain. Combining real-life characters (such as legendary healer Rosa La Bayamesa) with imagined individuals, Engle focuses on Rosa's struggle to save everyone--black, white, Cuban, Spanish, friend or enemy.
The UnderneathBy Kathi Appelt
Newbery Honor Award.
Underneath the canopy of the loblolly pines, amid the pulsating sounds of the swamp, there lies a tale. Intertwining stories of an embittered man, a loyal hound, an abandoned cat and a vengeful lamia sing of love, loss, loneliness and hope. Appelt's lyrical storytelling heightens the distinguished characteristics of this work.


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Federal Government eyes $4bn Chinese oil investment, approves N3.5bn for prisons vehicles
Minister of State for Petroleum, Ibe Kachikwu, who gave the indication after a Federal Executive Council (FEC) meeting in Abuja, said the development followed the July road show in China where Nigeria signed a $75.6 billion Memorandum of Understanding for investment in the oil sector.
"We are also setting up a full inter-ministerial panel that will be deliberating with them for each of those sectorial investments," he added.The Council also approved a memo presented by the Ministry of Interior for the purchase of 320 operational vehicles for the Nigerian Prison Service at a cost of N3.5 billion.
Briefing State House correspondents at the end of the Council's meeting presided by President Muhammadu Buhari, yesterday, Minister of Interior, Abdulrahman Danbazzau, said procurement would be made from local vendors, under the Federal Government's policy, which seeks to encourage local firms and boost job opportunities.
He said: "For a very long time, the prison system has suffered lack of operational vehicles. And as such, quite a number of prisoners remain in prisons longer than necessary, because they do not have the opportunity to be conveyed to courts. This is the essence."
He added: "The prison population, as at today, stands at about 65,000. Of this, about 70 per cent are awaiting trial. And part of the problem is lack of logistics, because there are 5,022 courts that on daily basis you have to transport prisoners to."The minister explained that the sum was inclusive of funds for maintenance of the vehicles.
2 Comments


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Published By : 22 May 2015 | Published By : QYRESEARCH
Dow Chemical announced a set of seven sustainability goals through which the company aims to bring positive changes in the lives of 1 billion people and achieve cost savings worth US$1 billion. According to Neil Hawkins, the company's corporate vice president and chief sustainability officer, the chemical giant wants to focus on finding innovative ways of doing business to assist companies in playing a positive role in the society. For the third time the organization has announced sustainability goals to be delivered over a span of ten years. It had tried reducing its carbon footprint in 1995 with a set of goals. After a decade, it addressed environmental and social challenges and joined Hindustan Unilever to create good quality, affordable soap to increase awareness about personal hygiene in India.
Industry experts are applauding the chemical manufacturer's plans to take the sustainability path. However, environmental activists are skeptical about how Dow is going to implement its goals. Though Hawkins mentioned that goals such as reusing the plastic wastes will bring subsequent changes in the lives of the people, he failed to specify new projects. In 2014, the chemical manufacturer had started 'Energy Bag Pilot Program' to convert previously non-cycled plastics into energy. It hopes to replicate such kind of innovation this time. Environmental activists also point that such activities would paint a positive image about the company.
Recently it was announced that the chemical producer will cut down its global workforce by 3% as it is closing down its chlorine business. The company has admitted to its role in contaminating the water near its headquarters in Michigan with highly toxic chemicals. Activists have mentioned that even though the company plans such sustainability goals, it has a big role in polluting the environment.


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Best of BlogHer: Urban Fruit Gleaning, Radiohead, Bad Eggs
Photo credit: yogi
How do you harvest homegrown produce for free when you live in the city? It's called urban fruit gleaning. Here's how to do it without breaking the rules.
Everyone from Thom Yorke of Radiohead to former United Nations Secretary-General and Nobel Peace Prize winner Kofi Annan will be at the premiere of action-packed eco-documentary The Age of Stupid next week—and you can join them.
The Ugly Omelet: The hard-cracked realities of the egg industry might shock you. How do we change this disturbing industry practice?
Happy Whole Grains Month! Celebrate by cooking up some truly delectable bulgur.
BlogHer is the leading participatory news, entertainment and information
network for women online. Follow us on Twitter (@Blogher), on Facebook, and at BlogHer.com.


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The Mannfit system is a new approach to physical fitness based on integral kinematics.
A simple implementation consists of a destabilization bar together with an Android or IOS app (or Meta Spaceglass app), which can be taken to market or distributed freely.
The fitness bar has a mounting bracket to which the user affixes a smartphone running the Mannfit app.
The Mannfit system concerns itself with not just differential kinematics (distance, speed, acceleration, etc.) but also with integral kinematics, e.g. absement, absity, abseleration, etc., and also absangle (integration of angle).
See for example: http://wearcam.org/mannfit/IEEE_GEM2014_MannEtal_pages270-272.pdf
A ball valve is a valve that controls the flow of water using a ball that
has a hole drilled through the ball. When the ball is turned so the hole is
at a right angle (90 degrees) from the flow pipe,
the water is shut off, as shown leftmost below:
[1] [2]
[1] http://www.franklinvalve.com/DURASEAL/advantages.html
[2] http://www.tpub.com/fireman/69.htm
When the ball is turned so the hole runs along the pipe, the valve is turned on, as shown rightmost above.
Here is a typical ball valve, shown in the closed position leftmost,
and in a partially open position center and rightmost:
I attached a long metal bar to the ball valve, together with a flow sensor
or virtual flow sensor (e.g. tilt sensor), as shown below:
Doing exercises like pullups, dips, leg raises, etc., from the bar
creates an absemental fluid flow metaphor:
Metaphor: bucket that fills when you tilt away from straight. Stop filling (a real or virtual bucket) by stoping the tipping.
Easy metaphor to understand.
Reality: water (or green slime) that drips on your head if you don't stay straight (closed).
Ball valve metaphor and reality: straight across = closed; tip = open some.
Angle straight across = 0.
Tipping angle, distance angle (absolute angle), and its integral ("anglement") is thus the amount of water in the bucket (virtual) or amount of green slime on your head (real).
A camera phone uses computer vision to measure or sense each repetition of a periodic exercise, and "clears" the virtual bucket after each repetition. The user attempts to stabilize the bar, thus "spilling" the least water.
Alternatively the metaphor (or reality) is that of air flow into an inflatible toy. Tilting the bar inflates the toy's belly, giving the toy a fat belly. The goal is to keep the toy slender (not fat) by holding the bar straight (level) while performing the exercises (pullups, dips, leg-raises, etc.).
Meta Spaceglass provides also an alternative embodiment of the product.


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I am a girlfriend/significant other of a National Guardsman,
We have thought he was going to be deployed several times. Paper work done, etc. We do not have children together, we are older. He has no children but has to help with...
Started by Donna on 06/02/2011 in Girlfriends/Fiances Of Deployed Soliders
Last update on 06/02/2011 by Donna


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The shears I ordered are on their way. And they're gorgeous.
Made in a very limited quantity, there may be a few still available. Email email@example.com for info.
Friday, April 10, 2015
Shears are almost here
The shears I ordered are on their way. And they're gorgeous.
8 comments:
Beautiful! They are works of art!
- April 10, 2015 at 11:58 AM
- Marysia said...
Oh gosh, I hadn't realized there may be some available....
So stunningly beautiful. Oh Jeffery in your hands they will create perfection......enjoy!!
- April 10, 2015 at 2:09 PM
- Richard said...
They are exquisite!
- April 10, 2015 at 4:44 PM
- jeanga6 said...
I can hardly wait to get mine!
- April 12, 2015 at 9:55 AM
- Mouse said...
Hello, Jeffery. What a wonderful blog! (I just ran across it -- but not with scissors in my hands.) I purchased a set of Italian shears and scissors -- made by Gingher. How do they compare and should I consider upgrading? Happy slicing!
- April 12, 2015 at 4:10 PM
- Marysia said...
Hi Jeffery,
I e mailed immediately, and am waiting to see if there are any left for sale......................fingers and toes crossed!!
Thank you for letting us know.
- April 14, 2015 at 11:41 AM
- poppykettle said...
They are just Divine. I could stare at them for a long time!
- April 17, 2015 at 3:10 AM
- Kyle said...
What a work of art. Kudos to the workmen who crafted such a fine instrument. I can only imagine the hand as they slip through a piece of superfine wool.
- April 17, 2015 at 8:11 PM


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THE PARAMEDIC (Bullet Tooth Records) and IT LIES WITHIN (Luxor Records) are headed out on the "Stop, Drop, and MOSH! Tour" in February.
The run is a short string of dates to Tyler, TX for Infamous Empire's "OUTRAGE FESTIVAL," a lineup of over thirty acts including FLYLEAF, THE RED JUMPSUIT APPARATUS, HAWTHORNE HEIGHTS, CARTEL, IsAnyoneUp's HUNTER MOORE, and more.
Tour dates are as followed:
2/8: Flint, MI @ The Machine Shop
2/9: Steger, IL @ Another Hole in the Wall
2/10: Peoria, IL @ The Brass Rail
2/11: St. Louis, MO @ Pop's Concert Venue
2/12: Memphis, TN @ 1885 Lounge
2/13: Little Rock, AR @ Juanita's Cafe & Bar
2/15: Denton, TX @ Hailey's Club
2/16: Tyler, TX @ Crossroads [Outrage Festival w/ Flyleaf, Red Jumpsuit Apparatus, Hawthorne Heights, Cartel, and more]
Music Videos:
The Paramedic "Eddie Would Be So Proud" – http://www.youtube.com/watch?v=zOAs9k6gEmI
It Lies Within "Redefined Identity" – http://www.youtube.com/watch?v=plwzWRPqgS0
For more info and added tour dates, check out the bands' Facebook pages:


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NewsByte2 paid a visit to the other WCBS in the CBS Broadcast Center yesterday afternoon. Check out this video and the following pictures for a behind-the-scenes look at WCBS Newsradio 880.
Steve Scott anchoring the 2:00 hour. Scott joined WCBS 880 on September 11, 2006 after 20 years in Chicago.
Scott using his finger to scroll down on his script. The busy newsroom is on the other side of that window.
A closer look at the board with the WCBS Newstime clock ticking away. The anchors on WCBS 880 engineer their own newscasts, including turning on and off their microphones, playing reporters' packages, and running commercials.
Wayne Cabot, who's been with WCBS 880 since 1988, joins Steve Scott at 2:59. The team brings the tri-state area the news for the commute home through 7:00. The coverage streams live on wcbs880.com and continues even when the Yankees are airing on 880 AM.
Special thanks to Steve Scott for making this visit possible and for both Scott and Cabot for being great hosts (and for allowing the pictures and video).


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Happy New Year, Hindi Cinema buffs!
As cyberspace gets piled up with "Best 10, 20, 75 or 100 Bollywood films of the decade" lists, the Hindi Cinema Blog has opted for a more personal approach by establishing our list of the TOP 10 FILM MAKERS of Hindi cinema in the last decade. From 2000 to 2010 some of the highest achieving film makers indeed delighted us and we wish to remember them as a new decade opens, hoping that they will continue to make us laugh, cry, jump in our seats and nurture our Hindi film addiction.
Even if this list has been established in no particular order of achievement, Vishal Bhardwaj is still featured at the top for making audiences meet a different type of Indian cinema through his involvement in internationally acclaimed films such as 'Omkara' and 'Ishqiya' (producer) or a widely applauded film by Indian audiences: 'Kaminey'. Vishal also has high reaching musical talent and is known to be an appreciated actor. He seems like an art and cinema powerhouse and we therefore thought he deserved first mention.
Rajkumar Hirani
The man behind the deep and cheerfully humourous 'Munna Bhai MBBS' and 'Lage Raho Munna Bhai' seemingly has a permanent genial muse following him around wherever he goes - some even wonder if Raj Kapoor has not been whispering him film secrets in the ear! He struck gold with a memorable '3 Idiots' in 2009 and audiences are keen to know what values will be skillfully and lightly put across in his next Munna bhai adventure.
Aamir Khan
The Hindi film industry has never been the same since this ace started challenging it continuously. After acting in several stupendous films in previous decades ('Qayamat se Qayamant tak', 'Dil Hai Ke Manta Nahin', 'Sarfarosh', 'JJWS'...), Aamir Khan wooed Indian audiences towards what they were never supposed to have liked in the first place: by producing 'Lagaan', aka a film about Indian villagers playing cricket or directing 'Taare Zameen Par', a film about childhood education with no romance or item numbers! Having won this bet hands down, he proceeded to bring back Mansoor Khan (hurrah!) in order to help cook up the fresh and sweet 'Jaane Tu ya Jaane Na' and then turned into a masala hero with a Tamil style 'Ghajini'. The man who navigates the Hindi film world's pulse with bravado has continued venturing into surprising projects such as producing 'Peepli Live' and 'Dhobi Ghat'.
Yash Chopra
Though sections of the audience have started feeling a bit blasé about certain Yash Raj banner films, we believe the sole 'Veer-Zaara' tale is capable of zooming them up to this top ten list. After having seen filmgoers in various countries watch 'Veer-Zaara' and come out of the cinema with tears in their eyes, exclaiming "what a film!", we believe this film is one of the surest ways to convert an indie or world movie lover to the vast world of classic Hindi cinema. Huge thumbs up!
Anurag Kashyap
Another film maker who keeps pushing the envelope both in the way he directs and in relation to the subjects or narrative style he chooses is Anurag Kashyap. He stirred audiences with 'Dev D' and 'That Girl in Yellow Boots' and wrote the story behind acclaimed 2010 film 'Udaan'. Kashyap sometimes seems like the "enfant terrible" of the Hindi film industry for "showing it as it is" through his storytelling style. International audiences have come to acknowledge his attempts at incorporating groundbreaking realism to Indian cinema.
Karan Johar
Starry eyed Karan Johar and his company, Dharma Productions, were behind some of the decade's greatest hits or most entertaining film proposals. From the Shah Rukh Khan classic, 'Kal Ho Naa Ho', penned by him and directed by Nikhil Advani, to a most recent 'Wake Up Sid' and 'Kurbaan', Karan Johar has a Midas touch for emotionally grand stories. Though we were in a bit of two minds about 'My Name is Khan' and 'We are Family' we are expecting that Johar will be serving more efficient heart tugging stories soon.
Sanjay Leela Bhansali
One either loves or hates his style. Nevertheless, he is undisputably one of India's most iconic film makers. The man pulls off films that carry rich imagery and enchanting decors in any type of story. Harshly criticized by several of his peers, Bhansali is still the man who wowed Cannes audiences with Madhuri's and Aishwarya's beauty in 'Devdas', thereby introducing many foreign audiences to Indian cinema.His latest 'Guzaarish' is also to be watched as much for an interesting plot than for admiring Goa's colonial architecture. Is it a Bhansali film? Sit down, relax and enjoy the visual ride.
Ronnie Screwvala
Even though he may not be considered a film maker per se, the main man of UTV productions handles a company whose instinct has been changing the panorama of Hindi cinema consistently during the last decade by serving audiences several valuable off-the-beaten-path or niche films: 'Aamir', 'A Wednesday', 'Peepli Live', 'Road, Movie', 'Life in a Metro' or the more popular 'Rang de Basanti'... speaking of which...
Mehra is in our personal top ten list mainly for 'Rang de Basanti' and for the animated fresco he offered audiences with 'Delhi 6' which, even if it did not garner box office success, is still a film with an interesting statement and beautiful visuals worth viewing if you want to see Delhi through a gifted man's eyes. Mehra is involved in environmental movements and yours truly would love a film on that subject by him if one could throw wishes to the air and watch them come true.
Rakesh Roshan
Roshan has enchanted audiences during this past decade, including anyone from children to seniors, with the 'Koi Mil Gaya' and 'Krrish' saga. The magic of this fantasy tale suited to young and old provided a rollicking good time and is nestled in the hearts of many.
Runners up to this list were Farhan Akhtar for a very fresh 'Dil Chahta Hai' and his stylish remake of 'Don', as well as Ram Gopal Varma for his dark 'Sarkar'. And last but not least, a personal favorite, Kamal Hassan, should be mentioned for contributing a very valuable story to the Hindi film landscape by impressively filming, scripting and acting in 'Hey Ram'.
Do not hesitate to agree or disagree with this list and to give us your very own list of top 10 film makers of the decade in our comments section below.


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(Double Gag)……
In 2011, the Sister Wives Blog started out as a place to talk about the TLC reality show "Sister Wives", Kody Brown and his wives Christine, Robyn, Meri and Janelle. Today we not only discuss the show, we discuss Polygamy in our society, and the public perceptions of the Mormon Religion. We discuss "Polygamy USA" and will be covering "My 5 Wives." This blog is geared towards the adult reader, so please, no one under the age of 18 years. Thank you!
Very interesting, I hate looking trough tweets, glad you did it for us. Robyn sure is talky. I fell for those kids, I wonder if they ever get to do band, sports, etc.? Esp. when they are young! I hope they let them take advantage of opportunities at their school they might not have had in the private school. Keep writing!ReplyDelete
I am a Twitter-er, and I have been following them. Too bad Kody doesn't yet, he would be a hoot to follow. I watch many celebs, and it can be interesting to see what they say. Robyn shouldn't be telling so much, and letting it be more suspenseful, but yet, she's not spilling all. If she loves Kody so much, I can't imagine her being happy one out of 4 days. I see her rooting them all out in 3 years.ReplyDelete
Isn't Madison beautiful? She should be a model.ReplyDelete
I just found this site trolling around. I will be back. Great fun to see.ReplyDelete
Thanks for taking one for the team on Robyn's tweets! Hahaha Robyn, you just keep telling yourself Kody is done!!! Please, please, please, let there be a 5th, younger, non-ratchet-jawed, skinny wife with no initial "ick" factor!! I thought it was Kody and Meri's decision about adding wives- not the new wife's. Is she an usurper or what?! I enjoy Janelle and Christine so much. They are my favorite Sister Wives couple. I also enjoy the kids. They impressed me so much in S1. Christine may not be the brightest bulb, but those kids KNOW she loves them.ReplyDelete
HAHAHA geeky girl, you hit the nail on the head. Time for a new wife NOW. Maybe he can kiss her while Robyn's in labor!!!!ReplyDelete
Bahahaha! I love that person who asked Robyn about Kody marrying her daughter!
I fucking hate twitter, it makes my eyes hurt.
I love this site and totally agree with you about Robyn!! She will be the trouble maker, what and see..ReplyDelete
Hi New Members, glad to have you!!!
I hate Twitter, too- but, just had to see what dumb things Robyn would say!!
If Kody doesn't marry a 5th wife, at least, Christine have another baby.ReplyDelete
YES!!! I would love for her to get pregnant!!!!ReplyDelete
All Twitter is ...is a way for them to get publicity, hide behind their homes, and not tell us the whole story. i'm not picking on this family in general, but the AUB as a whole.ReplyDelete
Actually Robyn, your theology allows men to marry a wife's daughter from a previous marriage, when she is of age. It may not happen much, but early leaders in Mormonism did this too, and it was not considered incest. I know that you are trying to avoid taking about your religion, but at least be honest. On the other hand, you may just be ignorant about your own belief system - I suggest you study more. There may be some surprises, such as Joseph Smith marrying already married women, and said women living with two husbands at the same time.ReplyDelete
What Robyn was saying is for just our family personally. You say it may have happened, and it very well could have, but we do not believe like that. Never, ever, ever will any one of us do such a thing.
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Recent news
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Core documents for the current and previous cycles
Special Procedures
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Report of the Special Rapporteur on trafficking in persons, especially women and children - Mission to Malaysia (A/HRC/29/38/Add.1)
Report of the Special Rapporteur on the right of everyone to the enjoyment of the highest attainable standard of physical and mental health - Mission to Malaysia (A/HRC/29/33/Add.1)
Report of the Special Rapporteur on the right to food - Mission to Malaysia (A/HRC/25/57/Add.2)
Report of the Working Group on Arbitrary Detention - Mission to Malaysia (A/HRC/16/47/Add.2)
Report of the Special Rapporteur on the right to education - Mission to Malaysia (A/HRC/11/8/Add.2)
>>Full list of documents in the Charter-based bodies Database
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Contact is in Geneva, Switzerland.
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Tel. +41 22 928 9650
Geneva Conventions
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Extraordinary Cakes is divided into sections by season. The first few cakes that I did were from the Spring section but since we are full on into summer now I decided to skip ahead to the Summer section. The first cake that caught my eye was this Passion Fruit Ricotta cake. I am sure the first thing that struck me was that it had a pound cake base. Faithful readers will know of my total devotion to pound cake. I just can't get enough of it. Add to that ricotta cheese and my Italian heritage kicks in and I am totally hooked. Naturally I just couldn't resist this one and couldn't wait to get into the kitchen to make it.
The cake base is a very simple although not at all a traditional pound cake. It uses ricotta cheese and no butter at all but replaces the butter with unflavored oil. This gave me a bit of cause for alarm on my first read through of the recipe. If you have been following me for awhile then you are all familiar with the story of my aunt's Mazola oil cake (which of course is nothing but a chiffon cake and not at all a favorite of mine) and was the cake that we had at every family get together. I so detested this cake as a child that I flatly refused to eat it and to this day I cringe when a piece of chiffon cake is set before me. I needn't have worried here, the cake is marvelous. It bakes to a beautiful golden brown and even though I used magic strips it still domed in the center. This is not a problem as you need to slice off the top one quarter inch and toast the cake crumbs to decorate the side of the cake. The cake has a rather dense texture but also has a rather holed appearance. When sliced there are many small holes which you would not expect in a dense textured pound cake. All the better for soaking up the wonderful passion fruit syrup and the cake does remain firm but moist and is heavenly to work with. It is very easy to slice the three layers needed and they remain beautifully intact while the cake is assembled.
The soaking syrup is the standard sugar and water variety to which is added passion fruit puree. The syrup is a bit heavier than the usual soaking syrup but this denser cake takes it up very easily and man oh man is it ever delicious.
The filling is made from a combination of whipped cream and passion fruit curt. This passion fruit curd is similar to lemon curd with the exception of fewer eggs and the addition of gelatin sheets. It firms up as well as traditional lemon curd but remains very smooth which makes folding it into the whipped cream a breeze.
To assemble, the cake base is sliced into three 1/4 inch layers and the domed top is sliced off, crumbled and toasted for later use. The first layer goes into the mold, brushed with the soaking syrup. The passion fruit curd is folded into sweetened whipped cream and about 1 cup of the passion fruit whipped cream is spread on top. Next comes a layer of sliced bananas and sliced kiwi. The second cake layer is added and the process is repeated except this time a layer of sliced strawberries is added on top of the passion fruit whipped cream. The final layer goes on and is drenched with the soaking syrup. The cake is wrapped in plastic wrap and goes into the freezer for its overnight rest.
When ready to finish the cake, it is removed from the mold and a thin layer of passion fruit whipped cream is spread over the top and sides. The sides are then coated with the toasted cake crumbs and the top is piped with concentric circles of the remaining whipped cream and then decorated as desired. All in all it makes a beautiful summer presentation.
Unfortunately, I made this cake for Norman to take to one of his work functions so I didn't get to taste it but I did ask him to get some reactions from the people at the event and write me up description of what they said. Norman tends to get a bit flowery with his prose but here is what he had to say.
"This beautiful cake can be a warm weather treat full of a variety of textures and tastes. The dewy, velvety almost creamy cake formed a wonderful base when contrasted by the texture of the outer ring of toasted cake crumbs. The sweet mélange of bananas, kiwis and strawberries were complemented by the aromatic passion fruit purée."
I think he has been watching too much Nigella Lawson but I appreciate his kind words about this cake. Makes me even sorrier I didn't get to taste it but there is always next time, as I am sure there will be a next time.


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Today's gloomy weather made the perfect reason to stop into Trinity Hall for some yummy comfort food.
- Click here to see their website with the video that we created for them. -
We ordered all over the menu.
Marius, the owner showed us these special bottles of Champagne Biere. He told us the story about how they are fermented over a month with two yeats, re-fermented in Champagne Region. Bottled, plus cellared for 9 months, disgorged, and recorked.
...The guys just stared at these bottles with serious envy.
Have a wonderful weekend!
Love, Sarah


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Changfeng Park
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Xujiahui Area
Dabaishu Area
Hongkou Park
Pudong Lujiazui Area
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We are dedicated to consumer-directed services, recognizing that individuals who know the most about their service and support needs are individuals themselves. All services and activities reflect this philosophy.
Sources' 18th Funday was held on Saturday June 16th from 11:00 to 3:00 on scenic Beaver Lake in Rogers, Arkansas. We would like to thank all of our sponsors and those of you who attended. We look forward to next year.


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Hello, everyone! Today I have an altered photo frame I created using gear chipboard from Creative Embellishments and lots of mixed media products from DecoArts. I had the idea for the frame but didn't really have a good photo to put inside the frame but then I remembered I had this photo of my son playing paintball.
Watch my process video below to see how I created the rusty effect.
Make sure to subscribe to my YouTube channel to get updates when I post a new video.
On the corners of the frame, I used the Steampunk Gear Corners 2 from Creative Embellishments and added a few smaller chipboard Gears on top of them. On the frame itself, I used a Metal Stencil with some modeling paste to go with the steampunk feel.
Interested in the products I used? Product links to multiple shops are below, for your convenience. Lists may contain affiliate links where possible at no cost to you, what so ever. Affiliate and product disclosure can be found here.


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Effortless Technology that puts you in control
For any company with a fleet of installations (wind, solar, biomass, heat…) scattered on multiple locations, whether it is a few or hundreds, being in control off all of them can be time consuming.
Logic Energy Hardware
(LeNET data input)
Live data can be collected from multiple sensors connected to different energy sources or for manufacturers we can build bespoke protocols to interact and command any machine, wind turbine or controller in general.
- LeNETmobile has 14 sensor inputs and a serial communication link to interface with any machine controller via Mod-Bus or any proprietary protocol
- LeNETmobile is built-in GPRS connectivity so it is completely independent of any local network .
- Every Watt of Energy counts so we have made sure LeNETmobile uses as little as possible: 0.05Watts
Logic Energy Software
(LeSENSE management platform)
Logic Energy only uses SAS 70 Type II worldwide data centers. The same trained and personal security as Banks use.
Having Live data in real time gives manufacturers, suppliers and installers the power to be ahead of any potential downtime and therefore maximising full Energy potential.
- Being able to access Live and historical status information from multiple locations across the world instantly enhances any product and service over the competition.
- Managers, customer care, R&D… all of them can be aware of potential unwanted situation before even the end client knows. Such a fast response to customer care, product efficiency and reliability is priceless
Logic Energy Client
(mobile phone, PC access)
Demonstrate to end customers real life examples of good working systems, efficiently run and with the highest return of investment anywhere you go.
Even more, let your clients be proud of their systems and share it with friends and relatives bringing more leads and positive feedback to your company.
- No need for software to install or maintain, have always Live information with you, at a glance.
- Manage all your sites and customers from a single point of access from anywhere via our powerful web platform LeSENSE
- Long terms historical data for tracking triggered alert events anytime
With a Logic Energy system, not only you can be effortless in control of all your remote installations and systems but also use the data from all those hundreds or thousands of systems to improve product and customer care service.
Doing spot checks or looking at snapshots of information is good but being able to continuously compare multiple system, their performance and behaviour from a single point of access without leaving the office is the perfect way to increase product reliability, business margins and customer satisfaction.
Remote Management can only bring happier customers and more successful business for the company.
More technological features:
Is Fast,
really Fast!
Get access to every single installation worldwide is only within seconds of reach.
Truly Remote Live MonitoringWorried about what's happening now? Too windy? Just log-in on your mobile phone or PC and find out
Universal Management
Collect data from any sensor or working installation and start building your own energy maps
Fully Managed
We fully manage the system so you can concentrate on increasing your business


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What is content marketing?
Well, content marketing is a lot of things. The only thing it is not is clear-cut.
If you have a little bit of time, google "content marketing". What you'll find are either lots of contradictory definitions or heated discussions about the term itself.
I am a peaceful Bear. That's why I don't want to add another definition, and thereby add fuel to fire.
I want you to fully understand the concept of content marketing, and why it can be an awesome way to grow your business.
So, let's go!
Changed rules
Over the last years, content marketing has been getting tons of attention.
Marketing and strategy guru Seth Godin even says,
[bq]"Content marketing is the only marketing left."[/bq]
But why has content marketing become such a big thing over the last years?
Chichi hairstyles, raw meat outfits and crazy fans in Japan are only some of the reasons … oh wait, that's Lady Gaga.
The reasons for content marketing being so popular are:
- the emancipated customer and
- the lack of differentiation.
Not as interesting as raw meat outfits, I know…
However, understanding the reasons for its popularity is crucial to get content marketing right, so let's dive right in.
The awakening of the emancipated customer
For decades, customers have been pretty stupid.
They were walking purses, completely dependent on sales reps and commercials.
Don't get me wrong. It wasn't their fault. Customers didn't have much of a choice. The information they could get to decide what to buy – or even what to want – were rather limited. Businesses had the information monopoly, and decided what customers should know and what not.
Those were great times for smart sales reps and big advertisement agencies. They could sell almost everything – leaking lava lamps, just-rub-your-fat-away slimness lotions or flavored lickable wallpaper… Really? I mean reeeeaaally?
But then the internet came. *Insert fanfare here!* And, it radically changed the relationship between businesses and consumers.
Let's have a look at some numbers:
- 81% of shoppers research online before buying (Retailingtoday)
- 69% seek out advice and opinions on goods and services before purchasing (Mintel)
What does that mean?
It means that businesses have to deal now with a new kind of customer, which I call the "emancipated customer". This new species of customer doesn't depend anymore on the information businesses provide to make a purchase decision.
Do you think this applies only to B2C consumers? Not really: 90% of B2B buyers research online before making purchase decisions (Accenture)
And that's only the beginning. Gartner Research "predicts by 2020, [that] customers will manage 85% of their relationships directly with companies without human interaction." (Gartner Research)
Another characteristic of emancipated customers – which should send shivers down every business owner's and marketer's spine – is that they don't have any patience or sympathy with common marketing techniques and that they don't trust brands in general.
And if you're now thinking "I don't care! I'll throw ads at their heads until they're so annoyed that they'll buy my stuff just to make me stop" … Well, then I am just saying ad blocking software!
Boo! Modern technology can be such a game spoiler for marketers. He he 😀
So, what does that all mean for businesses?
Well, it means that if you're confronted with emancipated customers you can pretty much forget about the old way of selling, including uninspiring ugly advertisements, egocentric sales pitches and all the other pushy, salesy tactics. Bye bye old hats!
… But what works then?
Well, if you want to market to emancipated customers who have their phones pretty much glued to their hands, you need to do three things:
- Pick up your customers where they are (which is mainly online)
- Build the trust necessary to make people buy from you without being pushy or salesy
- Make people buy from you
And viola, here's where the superpowers of content marketing come into play!
The power of content marketing
The concept of content marketing is rather simple: Be nice to people who are likely to be interested in the solution you offer. Establish and retain a relationship with them, in order to make them eventually buy from you.
The way Content Marketing Institute puts it is a little bit more sophisticated:
[bq]Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.[/bq]
Does reading definitions make you want sweet hot chocolate? Or is it just me?
Anyways, let's have a look at how content marketing works in practice.
Content marketing in practice – a random example with senior dogs
(Elderly dogs also deserve to be addressed in a political correct way!)
1. Getting found
To better understand how content marketing works in practice, let's assume you're in the dog food business. Specifically, you're selling health food for senior dogs, so you're in the silver dog food market. (Is that a thing? If not, don't you dare steal my idea!)
Your target group – the people who are most likely interested in your solution – would be owners of an older dog, right?
Most dog owners will recognize sooner or later that their doggy experiences health issues like knee and hip pain, and that he becomes less agile and maybe also gains some extra weight. That's concerning, isn't it? I don't have a dog (I have an allergic husband), but I think I would be concerned.
So, what these concerned dog owners will most likely do, is search – mainly online – for solutions that help them keep their loyal friend healthy and agile.
This is your chance to get found and show them what a nice and helpful fellow you are!
One idea would be to provide them with lots of tips and tricks around "how to keep your doggy healthy", like exercise recommendations, nutrition facts and what not. That would be relevant and valuable information for them, don't you think?
You could also show them some cute puppy videos to make them forget their worries for a moment. Awww puppies! (Did I already mention that I am a cat person? Anyways…)
There are many different forms you can wrap your niceness in. Here are some popular ones:
- blog posts
- ebooks
- social media posts
- videos
- webinars
- magazines (I love the smell of freshly printed niceness!)
These formats are the "content" of content marketing. Simple, isn't it?!
Be careful not to mix them up with the channels you can use to make your content available, which are:
- your website
- your blog
- social media
- face-to-face (yes, it doesn't always need to be online!)
The channels you use depend of course on your target group. The rule of thumb for your choice of channels is: be where your target group is!
2. Building your audience
Now that you've been found by the people who are likely to be interested in your off er, you have to work on building a relationship with them. The CMI calls this process "audience building".
Your audience are people who are listening to what you say. They are regular receivers of your content and the value you're providing with your content – very much like the audience of a newspaper, a TV show or even a rock star… You see, content marketing can make your childhood dream come true! Rock it, baby!
Back to our example. How could audience building look like for our healthy-food-for-senior-dogs business?
After making first contact with dog owners through your content, you need to consistently provide them with further related, valuable content. This can happen via the channel the first contact happened on, e.g. your blog. Or, you can invite them to other channels and content programs, like an email newsletter around the topic they're interested in.
The magic words here are "consistently" and "value".
Consistency in this context means two things:
- Delivering content consistently to keep their attention
- Delivering consistent content to not confuse or irritate them. So, no cat videos for your dog owners!
"Value" means value for your audience.
Hey, why are you rolling your eyes? This is not as obvious as it sounds!
Many companies make the mistake of confusing content that's valuable for the company, like promotions, product features or company news, with content that's valuable for their audience. I believe this is still a bad habit from "the good old times" of corporate self-centrism.
To be successful with content marketing, you should refrain from being (overly) promotional. Instead, you should make everything you do about your audience, their needs and pain points.
A short stopover
Before we finish the content marketing process, let's take a short break here and see if we can put together the things we've learned so far.
Do you remember what you need to do in order to sell your products or services?
The first point was picking up the people you're targeting where they are. We've done that. We've provided them with helpful content at the place and time where they were searching for it. So, check!
The second one was establishing trust, right? Check that too!
Because, audience building means exactly that! By providing valuable and relevant content consistently, the receivers of this content will establish trust with your expertise, your story and your purpose.
3. Driving profitable (customer) actions
So, you've provided valuable content and built your audience.
Up to this point, content marketing sounds pretty much like a charity. But, trust me, it's not.
Remember what we've said? By constantly providing value to your audience, you're building strong relationships and trust – the relationships and the trust that's necessary to encourage your audience to do whatever it is you want them to. For example: purchasing.
Let's have a look at the dog food example again:
You've written lots of great articles about how to keep a senior dog healthy, and through that you've answered the questions of many masters worried about their doggy's health – your audience (the masters, not the doggies). They also love your funny puppy videos. Awwww puppies. They see you as an expert. They are very thankful for all of your helpful tips. They trust you.
So what do you think, what do they do when they need to buy food for their senior dog?
A. Buy random dog food from your competitor
B. Buy your dog food with all the good ingredients that they learned (from you) will keep their dog healthy?
Of course, they are very likely to buy from you!
Maybe you also sell some of the goodies necessary to do the exercises you've recommended. Great! They will buy those as well. Because they trust you, the teacher, entertainer and hero of all healthy senior dogs.
And that's the power of content marketing.
But what if I don't sell health food for senior dogs?
Well, then I guess you could sell something different…
Oh, that was not the question?
Ah, you want to know if content marketing works for different products and services as well! The answer is YES!
It doesn't matter if you sell logistics solutions, heavy machinery or jogging shoes. The needs of your audience – finding answers and solutions to their problems, connecting and building trust – are essentially the same.
The truth is, because of it's educational and trust-building character, content marketing can be especially valuable, if you need to market complex or innovative products and services.
Ok, I admit it…
Content marketing in reality looks a little bit more complex then my healthy-dog-food example suggested.
However, the concept is always the same:
Offer value, and build your audience. You will see you'll get lots in return!
Before we get to the second reason why content marketing is so popular, and it's second superpower (I'll give you a hint: bananas), let's take a break for now. Let's grab some coffee (or a milk tea… mmm milk tea), watch a puppy (or cat) video, and sleep on what we've learned so far….
Have any questions about content marketing or marketing in general?
Don't be shy! Let me have it.
I'll be delighted to answer them 🙂


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The Moon Freestanding Mirror from Aquanova is understated yet stylish and is a must-have for any home. Although originally designed for the bathroom it can also be used in the bedroom as it features a mirror for normal viewing combined with a 2 x magnifying vanity mirror - ideal for changing contact lenses, applying make-up, shaving or even brushing your teeth!
Made of powder-coated steel it has a sturdy square base and is a modern, stylish accessory which will look good in most bathrooms and bedrooms.
Shown here in Black, the Moon Freestanding Bathroom/Dressing Table Mirror is also available in White. The Aquanova Moon Collection also features a Soap Dispenser and a Toilet Brush which are both available in black and white.
Aquanova produces quality bathroom accessories including towels, bath mats, pedal bins etc, so why not check out our complete range here.
We offer a FREE UK MAINLAND standard delivery service to all of our customers.
Your order will be delivered either via DPD or Royal Mail depending on the order value.
Our aim is to despatch orders received before 2pm on the same day and orders after 2pm will be despatched the following working day (our working days are Monday - Friday). You will see an estimated despatch and delivery date on the basket when placing your order.
Also available is an EXPRESS DELIVERY option (excluding Offshore,Scottish Highlands and Northern Ireland).
If you place your order before 2pm then it will be delivered the next working day. The cost of this option is £4.95
Saturday and Sunday Delivery
We also provide a Saturday and Sunday delivery service at a price of £12.00 but orders must be placed Monday to Friday and before 2pm on Friday.
International European Deliveries:
Our European delivery destinations are listed below along with the delivery cost. We also offer free delivery for orders over a certain value as can be seen from the table below. An estimated delivery date is quoted on the basket.
All of our European deliveries are despatched via DPD and are fully tracked.
Delivery Cost
Free Delivery Over:
Belgium, France, Germany, Luxembourg, Netherlands, Republic of Ireland
Austria, Denmark
Czech Republic, Italy, Slovakia, Spain
Finland, Poland, Sweden, Portugal, Estonia, Hungary, Slovenia
Lithuania, Latvia, Bulgaria. Croatia, Serbia, Greece
International Deliveries
The cost of international delivery will be shown on the basket before you place your order. Simply change the delivery country on the basket and you will see the cost of delivery.
If your country is not shown on the list then please contact us and we will gladly provide you with a delivery cost.
For orders outside of the EU your order will be processed exclusive of 20% UK Vat, however local import duties may be payable which you will be responsible for
We aim to ship all International orders within 24 hours by courier so a signature will be required. Before you pay for your order you will see an estimated delivery date on the screen.
Please note that we do not ship electrical items and on occasions there may unfortunately be items which our courier will not take. If that is the case we will immediately advise and refund you.
By law you have 14 days to return your order for a full refund, however we go further than the legal minimum and offer a 30 day money back guarantee.
However we cannot accept returns which fall outside of the 30 day period.
If you have purchased an item within the last 30 days and are not happy with it then please e-mail firstname.lastname@example.com to receive details on how to make a return. You will then need to return the item, unused in its original packaging and in a resaleable condition quoting the returns number you have been given.
We are under no obligation to accept returns that do not meet the above criteria.
Once the item has been received and checked your refund will be processed. We will refund the purchase price but not any delivery costs incurred by you in returning the goods to us. We would suggest that you use a tracked method of return.
Goods being returned are your responsibility and if lost or damaged in transit we cannot be held responsible.
You need to inspect the purchased items immediately on delivery and notify us by e-mail at email@example.com within 7 working days if the items are damaged. If we are not informed then you will be deemed to have accepted the goods and we reserve the right to reject any claims for damage received after 7 days.
Where a claim of defect or damage is made the goods are to be returned to us or we may ask for photographic confirmation of the damage. Once the damage has been confirmed we will issue a full refund.
Where goods are damaged or defective and we ask you to return the goods we will supply you with a returns label or arrange for a courier to collect from you at our expense. We cannot be held responsible for return delivery costs if you choose to return the goods yourself.
We endeavour to process all refunds within 2 working days of your return being received
Black By Design Ltd
The Piazza
Mercia Marina
Findern Lane


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PERSPECTIVES 2010 — Epicor Software Corporation (NASDAQ: EPIC), a leading provider of enterprise business software solutions for the midmarket and divisions of Global 1000 companies, today announced a new enhanced Enterprise 2.0 strategy, designed to provide customers with practical and manageable benefits from social technologies within enterprise applications. Epicor will help businesses increasingly focused on effective organization-wide execution to drive growth through innovation with the combination of Epicor 9 next-generation enterprise resource planning (ERP) applications and Microsoft SharePoint 2010.
Integrating social networking features into business applications is an increasingly vital strategy for improving organizational efficiency and productivity, as well as harnessing knowledge through collaboration. However, the potential for data deluge for organizations that venture into the world of Enterprise 2.0 without clearly defined business policies and processes threatens to work against worker effectiveness and business productivity.
Epicor's strategy is focused on two key aspects: First, it enables businesses to leverage the power of collaborative participation via social networking tools to make business applications easier and more engaging, ultimately empowering knowledge workers and improving overall business agility and responsiveness. And, of equal importance, it enables businesses and users to control and manage the flow of information they receive, for improved relevancy without information overload.
Epicor was among the first to realize and deliver upon the potential of merging modern service-oriented architecture (SOA) with collaborative Web 2.0 concepts for greater organizational performance, and now will utilize the latest in Microsoft technologies to further empower users of Epicor ERP solutions. By delivering a platform for greater collaboration and productivity that combines enterprise data in context with social networking channels in a controlled manner, Epicor expects to help businesses more effectively engage information workers within the business, between businesses and their broader supply-chain of customers and suppliers.
"Epicor is now building ERP solutions that incorporate social concepts applied to the enterprise at every level," said James Norwood, senior vice president, worldwide product marketing for Epicor. "Epicor ICE business architecture was one of the first to blend the social and technical aspects of Web 2.0 concepts with SOA and this new extended strategy is designed to help businesses get the maximum benefit from Enterprise 2.0 without the associated deluge of data."
Bringing a Social Voice to ERP
According to R "Ray" Wang, Founding Partner at Altimeter Group, a "key element of the dynamic user experiences discussed in the 10 elements of social enterprise apps, activity streams epitomize how apps can deliver contextual and relevant information. Unfortunately, what was seen as an elegant solution that brought people, data, applications, and information flow into a centralized real-time interface, now faces assault from the exponential growth in data and information sources."
And yet with some 96% of IT Pros connected to one or more online social networks(1), the need to engage, influence and collaborate in the new social Web can't be ignored. Complementing Web 2.0 technologies already delivered to its customers such as Enterprise Search, Composite Application development (Mashups), Wikis and Data Tagging, Epicor plans a series of additional capabilities that combined with the new SharePoint 2010 will provide a comprehensive engagement platform to deliver on the promise of Enterprise 2.0 for business.
Epicor will aspire to add a social voice to ERP by integrating status updates, news feeds and broader SharePoint communities to provide an even more powerful tool to achieve best-in-class business performance. These technologies will further empower knowledge workers by leveraging contextual information about them — the environment, processes, communities and various personas employed when interacting with computing technology — to improve the quality of those interactions.
Manageable Activity Streams
Currently under development, Epicor Activity Streams will allow users to follow notifications posted by the system along with contributions from other users. To be offered in-context within Epicor ERP, users will also be able to launch into a more comprehensive Rich Internet Application (RIA) where they are able to control and manage the flow of information they receive, add favorite social networks, follow specific search criteria and filter and group information as needed through an intuitive user interface. For example, groups could be established for consolidating system generated messages around business process management alerts, such as notification of electronic sign-offs as part of better governance, risk and compliance objectives. Epicor Activity Streams will also be federated with Microsoft SharePoint Sites, Content, Search and Communities such as user profiles, newsfeeds and threaded discussions. The end result — help users be more effective through access to extensive knowledge and social collaboration, without the associated information overload.
Delivering Business Benefits with Enterprise 2.0
By embedding collaborative social elements directly within Epicor and extending them through the advanced features of SharePoint 2010, Epicor is delivering valuable business benefits from Enterprise 2.0. For example, by combining data tags entered in Epicor with those in SharePoint users can quickly access all the information they need, reducing the time it takes to react, respond and resolve business matters.
"Epicor truly understands the value of productivity and we are thrilled that they have chosen SharePoint 2010 to extend the capabilities of today's information workers who increasingly need to be able to complete day-to-day tasks based on access to relevant and timely information from anywhere and from any device," said Eric Swift, General Manager, SharePoint at Microsoft. "Epicor is a great example of a partner that is leading the way in adopting the latest in Microsoft technology such as SharePoint 2010 to enable enterprise-wide collaboration and information sharing in context."
About Epicor Software Corporation
Epicor Software is a global leader delivering business software solutions to the manufacturing, distribution, retail, hospitality and services industries. With 20,000 customers in over 150 countries, Epicor provides integrated enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and enterprise retail software solutions that enable companies to drive increased efficiency and improve profitability. Founded in 1984, Epicor takes pride in more than 25 years of technology innovation delivering business solutions that provide the scalability and flexibility businesses need to build competitive advantage. Epicor provides a comprehensive range of services with a single point of accountability that promotes rapid return on investment and low total cost of ownership, whether operating business on a local, regional or global scale. The Company's worldwide headquarters are located in Irvine, California with offices and affiliates around the world. For more information, visit www.epicor.com.
Epicor is a registered trademark of Epicor Software Corporation. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.
FORWARD-LOOKING STATEMENTS: This document includes descriptions of product functionality that is not presently available. This press release contains certain statements which may constitute forward-looking statements under the Private Securities Litigation Reform Act of 1995. These forward-looking statements include statements regarding future product releases, growth prospects, and the direction and launch of future functionality and other statements that are not historical fact. These forward-looking statements are based on currently available competitive, financial and economic data together with management's views and assumptions regarding future events and business performance at the time the statements are made and are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied in the forward-looking statements. Such risks and uncertainties include but are not limited to changes in the demand for Epicor's products; the timely availability and market acceptance of new products and upgrades; the impact of competitive products and pricing; the discovery of undetected software errors; changes in the financial condition of Epicor's customers; and other factors discussed in Epicor's annual report on Form 10-K for the year ended December 31, 2009 and quarterly report on Form 10-Q for the quarter ended June 30, 2010. As a result of these factors the business or prospects expected by Epicor as part of this announcement may not occur. Epicor undertakes no obligation to revise or update publicly any forward-looking statements.
(1) Source: TechTarget, 2010 (http://techtargetsummit.techtarget.com/east/sessions.html?Offer=#social)


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Bazooku needed a new logo design and created a contest on 99designs.
A winner was selected from 168 designs submitted by 62 freelance designers.
This logo will be for a brand new company that will sell audio and video enhancement products on the internet. The products we are initially concentrating on are audio add on's for ipods, iphones and MP3 players. We want people to know there are other options for listening to your music other then a Bose wave radio or a cheep pair of ear buds.
Anyone that uses an MP3 player or an Ipod. People that love their music.
We want something that is cool and hip, yet clean. Something that people would want to wear on a t-shirt because they think it's cool and also has an audio type feel to it. Please feel free to be creative.
Find out how a design contest works or learn more about our logo design services.


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Dixie as a yearling (above)
Dixie at 3 months old
Newborn Dixie
Black Mesa Stardancer Dixie (Dixie) 11*M
Born 3/7/14
CAE Status: Negative
G6S Status: Normal
Tested B/E for Alpha s1 Casein
Linear Appraisal Score:
79 ++VA at 2 years old
|Days in Milk
|Milk Lbs.
|Daily Milk Avg
|Fat Lbs.
|Fat %
|Pro Lbs.
|Pro %
|2016 Lactation Is Now Complete
Summer 2015:
Dixie is growing quite well and developing nicely. She loves her job in the milking parlor and is delightful to work with. We expect that she will blossom unto a very lovely, productive member of our team next year.
Summer 2014:
Dixie is a spunky, active kid with tons of potential. She was born small but is growing well and looking great. She is sired by our new fella, Boeshane, and we can't wait to see how she matures.
Sire: Black Mesa Tyler's Boeshane *B, 84 +VV, ADGA Sire Development Program Buck
SS: SG Reuel Rhesa's JJ Rio Grande ++*B, 90 EVE, Elite Buck, INBA Outstanding Sire
SSS: SGCH Ladies Blue CMD Jesse James ++*B
SSSS: Ladies-Blue Cat-Man-Doo ++*B
SSSD: GCH Ladies Blue Smooth Trish 3*M, 90 EEEE
SSD: SG Reuel Rufus' Royal Rhesa 2*M, 90 EEEV
SSDS: GCH Price o the Field Royal Marcus +B, 93 EEE
SSDD: GCH Reuel Valentine's J Rufus 1*M
SD: SG Black Mesa Rose Tyler 5*M, 90 EVEE
SDS: SG Reuel Miriam's EXP Marconi +*B, 91 EEE, Elite Sire
SDSS: SG Kastdemur's Expressway +B, 91 EEE, Elite Sire
SDSD: SGCH Reuel Mei Tu's J.J. Miriam 2*M, EEEE 91, 2005 Top Ten for Butterfat
SDD: Black Mesa Cory's Rosemary 4*M, 91 EEEE
SDDS: M's Sagebrush SDGV Aragon +B
SDDD: SG Black Mesa Coriander 3*M 89 VEVV, Three Time Top Ten Breed Leader, 2004 BMR Best First Freshener, INBA Outstanding Dam Award, INBA Premier Dam Award
Dam: Jacobs Pride Dakota Stardancer 10*M 84 V+V+
DS: J&R Spirit's Dakota Maxim +*B, 90 EEE
DSS: M's-Sagebrush-Acres Dakota ++*B, 84 +V+, Sire of the 2007 ADGA National GCH Junior doe Risin' Creek Dakota Katlyn, and sire of M's Sagebrush Acres Dakota Kit who was 2nd place 2yr old at the 1999 ADGA National Show
DSSS: SGCH Kismet Marvins Smooth Operator ++*B, Elite Sire
DSSD: 4B Sundance Cherry Shasta 86 V+VV
DSD: SGCH J&R Spirit's DK Kovergirl 2*M, 92 EEEE National Reserve Grand Champion 2009
DSDS: SG J&R Spirit's Dakota's Kaiyoum *+B, 88 VVV
DSDD: SGCH M's Sagebrush Katero's Milan 1*M, 92 EVEE
DD: SGCH Jacobs Pride Star Crystal 9*M, 92 EEEE
DDS: SG Jacobs Pride Star Dancer +*B, 87 VEV, Sire of the 2005 National Jr Grand Champion
DDSS: SG Crown Point Edens Cloud Dancer +*B
DDSD: SG Jacob's-Pride Bernice 7*M, 91 EEEE
DDD: SGCH Jacob's-Pride Rock Crystal 8*M, 90 VEVE
DDDS: SGCH Will-O'-The-Wisp Red Rock +B, VEE 90, INBA 1997 Res. All American & INBA 1998 ALL AMERICAN)
DDDD: GCH Jacob's-Pride Yonina 7*M, 1999 Top Ten Milk Production


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Today is my friend Po-Chi's birthday.
Po-Chi is a very special gentleman I met when I started the Lausanne Stitch 'n' Bitch. He's one of the best knitters I know and is my go-to guy for the times my knitting looks like macrame (he's the reason I know I've been knitting 'backwards' all these years!).
We bonded over a love of porcelain and a trip to the Salvation Army to pick out random pieces of china for his new house. And our friendship was cemented when we discovered mutual love of baking, alcohol containing bubbles, unusual head wear and British films.
Po-Chi makes fabulously extravagant cakes and doesn't shy away from recipes that would have me rocking myself and sobbing in the kitchen corner after a mere read; let alone attempting them! So it was with trepidation that I went looking for a cake recipe to attempt for his birthday (we celebrated it yesterday).
I stumbled upon the Martha Stewart's birthday cake and knew instantly that this was the cake required!
The cake uses a whopping 21 egg whites and 900 grams of butter as it consists of a vanilla sponge, brushed with sugar syrup, covered in swiss meringue buttercream with a final layer of Swiss meringue! No candles are required for this cake as it's given a final toasting with a kitchen torch.
Inside it's cut into four layers, two sandwiched with buttercream and one with jam. I messed up my layers a little as I had to make the sponge on Friday morning and freeze it until Sunday morning. As I was running dreadfully late for lunch and furniture shopping with my husband, I didn't cut the layers in beforehand. Cutting it frozen was painful (I shall never attempt it again) and I wasn't happy with the overall look inside.
As per usual; I didn't follow the recipe exactly. I used Schar gluten free flour and gluten free baking powder, I replaced the amaretto with a small dash of Calvados, only added 1 teaspoon of almond extract to the Swiss meringue buttercream and I didn't add any to the Swiss meringue, and finally I replaced the apricot jam with raspberry.
This was one of the richest cakes I've ever baked. I was very glad it co-incided with International No Diet Day! I packed off the remaining cake for others to share with their families and Po-Chi took a slice home to eat for his birthday breakfast today.
But wonky layers aside, it was a lovely afternoon full of gorgeous friends, bubbles in all colours and levels of sweetness and a very opulent cake. I finished the day a little drunk and very high on sugar!
I'm now looking forward to a sugar free week in the lead up to cake and tea in London next weekend!!


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The theme for the film club this week is 'Westerns', so we start the week with not only one of the greatest Westerns, but arguably one of the greatest films of all time.
John Wayne is Ethan Edwards, a complex and brutal man who goes off in search of his niece (Natalie Wood) after she is taken by Native Americans. The film takes place over many years and also stars Jeffrey Hunter and Henry Brandon. Directed by John Ford, it is epic, beautiful and grand in so many ways.