text: Painting by Michael Mandiberg'Forgetting the Tiananmen Square Massacre for 30 Years' and Other Poetry by Damian Robin The Society June 4, 2019 Culture, Deconstructing Communism, Human Rights in China, News of Note, Poetry 25 Comments Forgetting the Tiananmen Square Massacre for 30 Years Robbed of life and liberty in open air, Young citizens ran out of breath inside the Square. Hot bullets opened skin to pump bright flesh holes bare. A follow-up of tanks made sure no space was spare. The man who shuffled shopping bags and stopped a tank Stayed famous 30 years although his presence sank As slickly as the fleshy dead who never stank But were removed, like hidden debt in some big bank. The daylight robbery that's laundered by the state Removing people's histories and aired debate Has no remorse or memories to show to date In law courts, government departments, embassies, Confucius Institutes, and universities. That forced amnesia: the communist disease. China Tribunal An independent tribunal into forced organ harvesting from prisoners of conscience in China, headed by Sir Geoffrey Nice, will give its closing statements in the United Kingdom this month. Who needs metaphor when facts appear __To crumble human nature and divine; When all the presentations witnessed here __Show conscience severed from a squirming spine? The communists' wrongdoings are severe, __They butcher spirit – China's, yours and mine. Precision questioning weighs up, makes clear, __They've crossed a boundary, an ethics line. This fine judicial autopsy can spear, __Shine truth's sharp needles through the Devil's shrine. Pin down its smog and mirrors, calmly steer, __Evaluate through China's soul's decline. Unless we have a motive and a mind __To scour the shelves to find where truth falls short, Our soul food menus offer husk and rind __For thoughtless eating smacks of falling short. In this Tribunal, helpers helped to bind __The evidence behind the wide report: Too much is missing, now, from humankind __If organs leave fit bodies like a wart. With sticks and carrots, worldviews are kept blind, __Media and business are made sport, And governments are made to walk behind __Red banners that obscure how sins distort. But this Tribunal's not for medal wins, __Have one side or another be lined up To wear pimped laurels like posed manikins – __It stirs all comers in its brewing cup: The perpetrators, ugly as their sins, __Who were invited but did not turn up; The fazeless faces and the radiant skins __Of interveners who will not give up; The data drones who've clattered in the bins __Of callous wasters and have counted up; Escapees speaking as themselves not twins __Of stories media do not pick up; All are arrayed in person to refute __The diktat of the givers of abuse Who spoon out organs like the seeds of fruit __And leave the flesh to rot, still boned but loose. Were lungs and livers drilled out for the loot __To suck the prices, dump the fibrous juice, To help some near-death paying guest reboot __From vitals that the donors still had use? Even half-way through there's no dispute: __The Party's organ harvesting's in use. But this Tribunal can't arrest its root, __Nor sentence, lock away, or knot a noose. For that's another step, another task. __Here's stored the findings from the evidence Where higher offices can search and ask. __Here lie the stories of life's severance. Here are hard scrutinies of laid out facts, __Set arguments and probing inference From reams of videos and written tracts __Set here with conscious human confidence. May these give help and resolution's ease __To those infected by the lack of sense: Survivors, lost, affected families, __And those bound down in its continuance. Damian Robin is a writer and editor living in the United Kingdom. Views expressed by individual poets and writers on this website and by commenters do not represent the views of the entire Society. The comments section on regular posts is meant to be a place for civil and fruitful discussion. Pseudonyms are discouraged. The individual poet or writer featured in a post has the ability to remove any or all comments by emailing submissions@ classicalpoets.org with the details and under the subject title "Remove Comment." Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related 25 Responses Damian Robin June 4, 2019 Here's a version of Bei Dao's poem 'The Square' https://www.youtube.com/watch?v=cadcUvBmWxo Reply Damian Robin June 4, 2019 The title to the poem is more commonly called 'The Answer' Reply Damian Robin June 4, 2019 Li Zhi who wrote the music for 'The Square' above has recently disappeared according to the Independent [You need to register to read the article] https://www.independent.co.uk/news/world/asia/tiananmen-square-china-li-zhi-singer-disappears-anniversary-protests-a8940641.html Reply Damian Robin June 4, 2019 Big thanks for swift correction to poem – Reply C.B. Anderson June 4, 2019 So far, all the comments are from the author himself. The prosodical problems with these poems are legion, and almost too manifold to enumerate entirely. So, just a couple of examples: "A follow-up of tanks made sure no space was spare." Just what the hell is this supposed to mean? I expect poetry to be compressed, not beyond all comprehension. In the second poem: "For thoughtless eating smacks of falling short." This is not exactly nonsensical, but do you expect the reader to accept "truth Falls short/falling short" as an acceptable rhyme? I see that you have attempted to write a long poem where the rhymes continue stanza after stanza, which is a laudable effort, but for the love of God, you need to write plausible sentences that don't seem forced and wrenched. I could go on, but I think I'll just have another drink and enjoy the remains of the day. Reply Damian Robin June 5, 2019 Thanks for taking the time, CB. The spare space was meant to indicate the flesh holes being plugged. 'Short' rhymes with 'short', I thought. Reply Monty June 5, 2019 Am I tripping out; or did you really just say that last sentence? Damian Robin June 5, 2019 Evidently I did write the sentence. What was in it to make you trip, Monty? Reply Monty June 5, 2019 If you're saying that 'short' rhymes with 'short'; would you also say that 'rhyme' rhymes with 'rhyme'? Reply Damian Robin June 5, 2019 Of course. I was responding to the question "do you expect the reader to accept "truth Falls short/falling short" as an acceptable rhyme?" put by C.B. Anderson a few comments earlier. C.B. Anderson June 5, 2019 Yeah, and for you too Monty, self-rhymes are trivial, and usually an indication of laziness. Reply Monty June 5, 2019 Forgive me, Damian I knew what you were getting at; I was just being . . not quite sarcastic, let's say facetious. CB's initial comment was to say: "In poetry, we can rhyme two words which sound the same; but we can't use the same word twice for a rhyme." Surely that rule is on page-1 of any 'how to write poetry' book. And yet you done it! And what's more: when CB pointed-out the glaring anomaly . . it fairly tickled me when you retorted with the endorsement that 'short' rhymes fully with 'short' (how could it not do, if it's the same word?) . . indicating that CB's comment must've flown well above your head; and also seemingly indicating that you saw nothing untoward in using the same word twice. Do you still see nothing untoward in such an act? Reply Damian Robin June 6, 2019 Yes it did go over my head, Monty, and far above. There was an intention to make untruths, or deliberately limiting truth, marry with thoughtlessness and lack of interest or enquiry. I can see that using the same word is lazy (lacking in enquiry! ) The subtleties of sarcastic and facetious, for me, link to satire. I will continue the dialogue we were having on 'Towards the End of Chinese Communism'. Thanks to you, CB. You said "The prosodical problems with these poems are legion … " Could you pull some more up. It would help me and many who read this site. Reply Joseph S. Salemi June 7, 2019 Mr. Robin, you are correct that it is possible to rhyme "short" and "short." This sort of thing is not commonly done in English verse, but it does happen in French, where it is called "rime riche." It allows you to rhyme words that are identical, or which are homophones, or which are homographic but with different meanings. Here's an English example from Ernest Dowson: They are not long, the weeping and the laughter — Love and desire and hate. I think they have no portion in us after We pass the gate. They are not long, the days of wine and roses — Out of a misty dream Our path emerges for awhile, then closes Within a dream. In the second quatrain, Dowson uses "dream" as a rime riche. Although this is only infrequently done in English, it does happen sometimes. A homophonic rime riche would be to rhyme "bear" and "bare." A homographic rime riche would be to rhyme "fair' and "fair," where the first one would mean beautiful while the second would mean a market or festival. Reply Damian Robin June 7, 2019 Thanks Prof-S. "A homographic rime riche would be to rhyme "fair' and "fair," where the first one would mean beautiful while the second would mean a market or festival." Is the 'dream' rhyme in the Dowson poem called something like 'plain homographic rhyme' ? They are homographic and also have the same meaning, are identical, and so not very 'riche'. Might there be a latin/greek-derived word for this ? Finding something near was a too-far stretch for available online translators and me so I'm putting it back to you. Reply Joseph S. Salemi June 7, 2019 Dowson's rime riche of "dream" and "dream" is simply an identical rime riche. The word is exactly the same word in both lines, both in spelling and meaning. I don't know of any Greek-based term for it. Here's a homophonic rime riche: Milady is the single, sole Empress of my captive soul. Here's a homographic rime riche: We in the forest cannot bear The predatory, savage bear. If you want a made-up comic Greek-based word for what Dowson does with his rime riche of "dream" and "dream," you could call it "iso-eidetic homographic rime riche." But I think it's best to call it identical rime riche. Reply Monty June 7, 2019 One hopes you don't try to take false comfort from the most recent comments; they were only yet another attempt at defending the undefendable. If you were already aware of this flimsy 'niche' stuff, and deliberately set your poem that way, you'd have two legs to stand on. But it's clear that you didn't . . thus 'short' and 'short' shall simply remain as described by another commenter above . . laziness. Reply Joseph S. Salemi June 8, 2019 It's easy to dismiss something as "flimsy 'niche' stuff" when you don't know anything about it. But you've never been shy about trumpeting your basic ignorance, have you Monty? By the way, have you started reading anything prior to 1750 yet? And have you learned what an adverb and the other parts of speech are yet? Have you learned what the subjunctive mood is? Those are all things that you have owned ignorance about here in these threads. Reply Monty June 11, 2019 D'you know what you've just done, Meatloaf: you've took the words right out of my mouth. The first sentence of your last missive – apart from the first two words – describes exactly how I feel about this 'niche' thing; I couldn't have put it better myself. "To dismiss something as flimsy 'niche' stuff when I don't know anything about it" . . that's exactly how it is. I'm into poetry: pure poetry. This 'niche' thing's got nothing to do with pure poetry. It's just a gimmick; a little aside for some poets down the years when they felt like doing something different just to break the monotony of writing proper poetry. That's why your first sentence was so prescient, 'cos I truly "don't know anything about it"; and the reason for that is that it's "flimsy" poetry, hence "easy for me to dismiss" (I might add: effortlessly easy). See? You said it all for me. I dismissed it as soon as I learnt of its existence. When I think of all the serious poetry that's been written in the last 300 years which I'm never gonna get the time to read in this lifetime; it was so easy to dismiss such a flimsy irrelevance as 'niche'. It was the same last week when I learnt (on these pages) of the existence of 'clerihews'; I decided immediately that they're just a little aside for poets when they fancy having a humorous exchange with chums; and instantly dismissed them as having no place in my own personal poetry-psyche. See? I "don't know anything about" either of them . . 'cos I don't want or need to know anything about them; I didn't even need to know of their existence; and I'd be perfectly content to never hear either word again. The following is no more than a hunch: but it's a hunch I've had for many months now . . that whenever an unusual topic arises on these pages, or a little-used form of poetry, or a little-known piece of poetry-trivia, etc, Bruce Wise just googles that subject, and renders the information into a Comment; and then tries to tell us that he's known about it for 40 years! He makes it so plain to see: by giving examples of little-known poems – word for word. Or by giving poet's exact dates of birth/death. It's so obvious! I suspect that his Comment below is no more than that (given the fact that he's copied Lennon's lyrics from an unreliable source. If he actually knew and felt the song instead of just googling it, he would've known that one of the lines ends with ".. and the world will be as one" . . not, as he copied, ".. and the world will live as one"). Like I said, I expect the act of googling from Bruce Wise: but you, Meatloaf, have seemingly committed the same deed above. If Mr Robin had intentionally wrote a 'niche' poem, you would've been wholly justified in evoking another example by Ernest Dowson; but Mr Robin didn't intend to write a 'niche' poem; Mr Robin didn't even know of its existence; therefore his double-use of the word 'short' was done ONLY out of what was described by another Commenter as laziness. After Comments from others, Mr Robin even admitted himself that he "can see that using the same word (twice) is lazy" . . . and yet, inexplicably, you then informed him that "he was correct to rhyme 'short' and 'short'": HOW COULD HE BE, IF HE DIDN'T KNOW THE EXISTENCE OF NICHE? How utterly senseless. It was at this juncture, I suspect, that you then googled 'niche poems', found Dowson, and rendered it into a defending Comment. I've lost count of how many times I've tried to give you – or you yourself have displayed – examples of the mess you get yourself into when trying to defend the undefendable. Yeah, I can now boast, at the age of 56, that I know what an 'adverb' is; I learnt it on these very pages about 300 hours ago. Before then, I only knew of verbs, nouns and adjectives. And adverbs is as far as it needs to go for now. 'Subjunctive mood'? I wouldn't know a subjunctive mood if it came up and head-butted me! As undoubtedly handy as it must be to know all these technical and grammatical terms for speech/writing, etc . . I'm living proof that it never has been, and never will be, a pre-requisite for the ability to read or write poetry. Poetry is only about feeling: not knowledge. And yet you still persist in your foolish and futile endeavours to give the impression that you feel one who doesn't know all the proper 'terms', and one who ain't read none of what they call the 'classics', and one who's read nothing of S. Speare except for 10-15 (quality) poems . . should have no place on a poetry-site with which you're affiliated; and to give the impression that such a person is somehow less than you, 'cos you know EVERY 'term' (and I don't say that flippantly; I'm fully aware of the unarguable depth of your knowledge . . and I wouldn't be at all surprised if you knew literally EVERY such 'term'); and to seemingly feel from within that your knowledge somehow qualifies you to attempt the belittling of others . . by pressing a few buttons. Are you secure? Let me say it again: poetry is about feeling, not knowledge. You may or may not have heard of the old adage: 'Don't let school get in the way of your education' . . well, I didn't! I resisted school. I never realised it at the time (in fact, I never realised it fully until I started looking back on things when I was in my 40's), but I subconsciously resisted all attempts to school me. I didn't know why at the time: but I do now: I wasn't meant to be there! In junior-school (4 till 11), looking back now, it seems like I was in a coma for the whole time, just day-dreaming, waiting for the bell to ring; I never absorbed hardly anything (but I'll always remember a lady-teacher telling me one day that I could read well for my age). Then senior-school (11-15), during which time I was increasingly absent. It may sound improbable these days for one to simply not go to school; but inner-city senior-schools could be tough places in Britain in the 70′ – boys only – and some teachers could be easily intimidated. Thus, in a typical class of 30, if 3 or 4 sat at the back and done their own thing while the rest were learning: some teachers would settle for that. And if those same 3 or 4 (every class had 3 or 4) didn't come in on any given day; teacher was even more content, 'cos he knew there'd be no disruption to the class. And the longer it went on like that, the more it became a (sort of) unspoken agreement that some of us just went to school when we felt like it. When we didn't: we'd likely be at the golf-course a mile up the road, on which there was a Par-3 with swamps from tee to green. Needless to say, there were a trillion lost balls in those swamps; and that's where we were, scampering around in the swamps all day, finding balls, and selling them to the golfers for a shilling . . . our first business, aged 13-14! That was a small part of OUR education. And we went on to teach ourselves everything we needed to know to lead the lives we did. That was enough. We didn't need to know more. And we subsequently left school at 15 with not even a scrap of paper to say we'd left . . and just continued with our OWN education into the grown-ups world. See? I had no state education. That's how one learns adverbs at 56 (and I'm delighted to tell you that the majority of my chums of a similar age will not be able to tell you what an adverb is the day before they die!). I'm sure you had a normal education, which puts you in the comfy confines of the vast majority; stay there, it's easy: know all the 'terms'. But don't ever feel that you've got the right to try belittling the uneducated . . 'cos you can and will never know what the 'other' education is that we didn't let school get in the way of. And there will always be a miniscule minority of society who will fully understand why I'm immensly glad and proud that I shunned a state education . . and eternally grateful that I don't know of such things as 'subjunctive moods'. Reply Joseph S. Salemi June 12, 2019 Here we go again — eleven tedious paragraphs of self-justification, autobiographical reminiscence, abuse, and pompous posturing. Do you realize what a public ass you're making of yourself, Monty? OK — so you're fiercely proud of your ignorance and spotty education. Congratulations. You want to call me "Meatloaf"? Fine. If that's the limit of your forensic and argumentative abilities, go right ahead. I don't need to Google Ernest Dowson. I'm more than familiar with his oeuvre, having published a scholarly article on his religious poetry in the Victorian Newsletter back in 1987. In this thread I quoted his poem with the rime-riche of "dream…dream" from memory. It is one of the most famous of all Dowson's pieces, having provided the title for the film "Days of Wine and Roses." But I guess you haven't watched much cinema either. Another of his poems (to the prostitute Cynara), gives us the title for the film "Gone with the Wind." You think poetry is exclusively about feeling? Then I suggest you go to one of the myriad free-verse websites, where you can wallow in emotive drool and sentiment. And nobody there will bother you about the subjunctive mood. I don't belittle people for their lack of education. I'm not some left-liberal elitist. But when you show up everywhere shooting your mouth off about things that you don't know, and then claiming the right to be ignorant — well, that's another matter entirely. By the way, the word isn't "undefendable." It's "indefensible." B. S. Eliud Acrewe June 8, 2019 My favourite repeated rhyme is that by Emily Dickinson, stanza five in the following poem: Because I could not stop for Death— He kindly stopped for me— The Carriage held but just Ourselves— And Immortality. We slowly drove—He knew no haste And I had put away My labor and my leisure too, For His Civility— We passed the School, where Children strove At Recess—in the Ring— We passed the Fields of Gazing Grain— We passed the Setting Sun— Or rather—He passed us— The Dews drew quivering and chill— For only Gossamer, my Gown— My tippet—only Tulle— We paused before a House that seemed A swelling of the Ground— The Roof was scarcely visible— The Cornice—in the Ground— Since then—t'is Centuries—and yet Feel shorter than the Day I first surmised the Horses' Heads Were toward Eternity— The fact is that the classical Greeks were not as interested in rhyme, as they were in syllables; but they were very interested in sounds (parachesis) and repetition of words. Among so many schemes (figures of words, not affecting the intended sense), as opposed to tropes (figures of thought, changes of words for the sake of changes of sense), this strand suggests the following terms: 1. homoeoteleuton, same ending = end rhyme; 2. homoeoptaton, similar case endings; 3. polyoptaton, same word, different cases; 4. epizeuxis, immediate repetition; 5. anaphora, repeated beginning of phrases; 6. epistrophe, repeated end of of phrases; 7. epanastrophe, beginning and end of phrases; and 8. polysyndeton. Of the above, I think I have used all, except for maybe 2. My favourite epistrophe in British literature is that of Willliam Shakespeare in Merchant of Venice, which was, I seem to remember, an adaption from a poem of Edmund Spenser (1552/3-1599): Bassanio: Sweet Portia, If you did know to whom I gave the ring, If you did know for whom I gave the ring And would conceive for what I gave the ring And how unwillingly I left the ring, When nought would be accepted but the ring, You would abate the strength of your displeasure. Portia: If you had known the virtue of the ring, Or half her worthiness that gave the ring, Or your own honour to contain the ring, You would not then have parted with the ring. What man is there so much unreasonable, If you had pleased to have defended it With any terms of zeal, wanted the modesty To urge the thing held as a ceremony? Nerissa teaches me what to believe: I'll die for't but some woman had the ring. Here is my take on Shakespeare's lines (in iambic hexametres), which Mr. Mantyk published @SCP on June 3, 2013: The Ring "my precious," —Gollum, in The Hobbit, J. R. R. Tolkien I only knew but one tall dude who had a ring with magic powers. He had one large, silver ring. Although still visible when he put on his ring, it gave him strength. I know, because he used the ring on me. I was at peace, not thinking of a ring, when he burst in all tough and macho with his ring. He pushed me down and shoved me flat with his round ring, and slammed me hard again, again! with that damn ring. I fought. It hurt. Oh, then my ears began to ring. But he continued on—two fighters in a ring. It left a scar. I would not soon forget that ring, oh, even now some decades past, remembering. Reply C.B. Anderson June 8, 2019 Egads, all you fellows. A faulty rhyme is not a crime, but good ones will ring true, and that's what you must do. I don't give a damn what Shakespeare wrote, especially if he might have been lampooning some of the deviant practices of his time. Who knows? There might be a basis for doctoral thesis here for someone. Reply Damian Robin June 11, 2019 Hi CB, your indicate of faulty rhyme has spawned some buoyant quips. I wonder do you dare to stir these waters with another one (or pair) (or more) of faulty points to launch more learning tips? Reply Damian Robin June 13, 2019 Hi CB – I have read many of your poems and see the high standard of your prosody. So this request is made to you as someone with a fine record. It is not thrown out to the air in the flippant hope of good returns. The expectation is of good insight. B. S. Eliud Acrewe June 9, 2019 I, too, find the use of identical rhymes distasteful, as Mr. Phillips and Mr. Anderson do, but it can be done brilliantly, as in the case of Dickinson above. The technique itself is not a flaw; it is the execution of it that can be questioned. What I find interesting in the following popular oral example of identical rhyme is how John Lennon, in "Imagine", extends the duration of "say", "day", and "world" in his singing, but does not delay the words after those stays. "You may say I'm a dreamer, but I'm not the only one. I hope some day you'll join us, and the world will live as one." Victorian poet Edward Lear frequently used identical rhyme in his limericks, as in the following example: There was an old man with a beard, who said, "It is just as I feared! Two owls and a hen, Four larks and a wren, Have all built their nests in my beard!" Granted, all writers have flaws, and granted, trying to make a place for one's own writing in the World is a rather difficult thing to do; nevertheless, I think it is less distasteful in English literature to have disdain for identical rhyme than it is "to not give a damn what Shakespeare wrote", even if it was before 1750. 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By Dr Zach Richards In this blog post, Zach Richards reviews a new book by Marc Hertogh, Nobody's Law: Legal Consciousness and Legal Alienation in Everyday Life (2018, Palgrave Socio-Legal Studies). Marc Hertogh's recent book Nobody's Law makes a valuable contribution to socio-legal studies of administrative justice. The clear, well-written text published in the Palgrave MacMillan … Continue reading
By Brian Thompson In this blog post, Brian Thompson reviews a new book by Michael Adler, Cruel, Inhuman or Degrading Treatment? Benefit Sanctions in the UK (2018, Palgrave Socio-Legal Studies). Michael Adler explains that the project of this book is to give a critical account of the benefit sanctions regime in the UK and to … Continue reading
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ABA Bank and the Football Federation of Cambodia (FFC) have signed an agreement according to which the Bank becomes the official supporter of the Cambodian National Football Team.
ABA Bank, sponsored the construction of ten underground water wells, providing clean water to rural communities of Kampong Cham and Tboung Khmum provinces.
ABA Bank introduces the interest rate tiers for Savings Accounts and Current PLUS accounts in USD and KHR.
ABA Bank announces today that they obtained an approval from the National Bank of Cambodia (NBC) to begin the process of issuing corporate bonds on the Cambodian capital market.
In an effort to provide additional convenience to the Bank's customers' mobile banking experience, ABA expanded its partnership with TrueMoney to enable direct fund transfers between ABA accounts and TrueMoney e-wallets.
The Cashback Promotion for ABA Visa Classic cardholders came to an end, and we are now excited to announce the 100 winners who will receive the $60 cashback as a token of appreciation from the Bank.
Please be informed that from May 1, 2019, we are updating the terms and conditions of DBP transfers.
We are warning our valued customers to be extra vigilant regarding any emails or SMS claiming to come from ABA Bank, regardless of how genuine they may appear.
In the celebration of the Khmer New Year, we would like to extend our sincere gratitude for banking with us for another great year. Your trust and support made us one of the largest commercial banks in Cambodia.
ABA Bank received six Leadership Awards 2018 from VISA, the world's leading digital payment service provider, for leadership in payment volume and cards growth within the year.
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I wrote a book called The Paleo Solution which went on to become a New York Times Bestseller. This book incorporates the latest, cutting edge research from genetics, biochemistry and anthropology to help you look, feel and perform your best. I am a research biochemist who traded in his lab coat and pocket protector for a whistle and a stopwatch to become one of the most sought after strength and conditioning coaches in the world. With my unique perspective as both scientist and coach you will learn how simple nutrition, exercise and lifestyle changes can radically change your appearance and health for the better.
By the second week I started to notice that my face and my stomach looked less puffy. Score! I saw this as a sign that inflammation in my system was going down. One of the most remarkable changes was in my mood. I felt generally happy and positive. I would say I'm a positive person in general, but I do get stressed out easily. The margin for getting really stressed got a little thicker, and I was simply able to deal better.
The Paleo concept is new for most people and this newness can spark many questions. We like people to not only read about and educate themselves on this topic but also to "get in and do it." Experience is perhaps the best teacher and often cuts through any confusion surrounding this way of eating. Now, all that considered, there are still some common counter arguments to the Paleo diet that happen with sufficient frequency that a whole paper was written on it. Enjoy: Evolutionary Health Promotion. A consideration of common counter-arguments.
Evolutionary biologist Marlene Zuk writes that the idea that our genetic makeup today matches that of our ancestors is misconceived, and that in debate Cordain was "taken aback" when told that 10,000 years was "plenty of time" for an evolutionary change in human digestive abilities to have taken place.[4]:114 On this basis Zuk dismisses Cordain's claim that the paleo diet is "the one and only diet that fits our genetic makeup".[4]
During this program there is no calorie counting, no measuring, and no weighing yourself for the entire 30 days. I know that can be hard — especially if you're feeling totally bloated (which can happen in the beginning) or particularly svelte in the later weeks. Just don't do it. Even though a lot of people's weight begins to normalize during the 30 days, the program focuses a lot on the "non-scale victories," as in how you're feeling. Is your sleep better? How's your skin? Do you feel like doing cartwheels with that extra energy? Cool.
It's easy to find more guidance online, but a book also makes a handy reference. "The Paleo Diet," for example, outlines basic Paleo principles and offers three "levels" that allow for different degrees of cheating – three "open meals" per week on the "entry level" plan, two on "maintenance" and just one on "maximal." Depending on the level, you might also get "transitional" condiments (low-fat dressing and salsa) and drinks (coffee, beer or wine in moderation) to wash down the meat and plants. You can use the levels as you like. Start with the first and move gradually to the more restrictive – or just stay put. For more dramatic changes, head right to the third.
We don't follow fads, trends or other "fitness and health" gimmicks. What we do is not easy, it's hard, but it produces results! We build strength as the primary outcome of our training. Using the squat, press, deadlift, bench press and other lifts, we build functional strength. Once clients have a strength foundation, they can expand their fitness into other areas for life, recreation of sport using conditioning and skill work.
The top CrossFit Open performers for individuals and teams in each region advance to the regional events, held over the following two months around the world. Each regional event qualifies a specified number of its top finishers to send to the Games. The Games include divisions for individuals of each gender, co-ed teams, and a number of Masters and Teenage age groups.[49]
Outside of court, Glassman launched World War III against his wife and Anthos Capital. Glassman focused on one point: Anthos would kill CrossFit's spirit, transforming it into a franchise as regimented and conservative as McDonald's. Berger wrote a rallying cry that was originally posted on an internal CrossFit Facebook page and then went wider: "If Anthos gets ownership and forces Greg out, the affiliates can tell Anthos to go f-- off and all de-affiliate in mass....If every single one of you can get 5 people to care about this enough to write Anthos a 'f-- you' email, they will get the picture very quickly."Employees called affiliates around the clock to ask if they had questions and educate them about Anthos's true intentions as CrossFit saw them. When Anthos partner Bryan Kelly offered to field affiliate questions on Lauren's Facebook page, the Russes assaulted him with pointed questions.
He also makes a concerted effort to avoid new streams of revenue. (See "CrossFit Doesn't Want Your Money.") CrossFit makes most of its money from training seminars: Every weekend, it certifies hundreds of people as trainers, at $1,000 a pop. It also collects registration fees for the CrossFit Games, royalties from Reebok for CrossFit apparel, and annual affiliate fees. The affiliate fees, which top out at $3,000 a year, are locked in at their original rates. Joshua Newman, who runs a big, successful box called CrossFit NYC, told me he pays just $500 a year.
Paul Burke's Neo-Dieter's Handbook: When We Lost Our Nutritional Roots; Where to Find These Foods Today by Paul Burke M. Ed. The book focuses on nutrition, the right nutrition to enhance health, exercise, weight training, and fitness. The diet consists of lean protein, vegetables, nuts, and fruit. He is opposed to grains. He wants you to stay away from grain-fed meat. The single review at Amazon.com gives the book 5 stars. Published August 21, 2009.
A strict paleo diet does not allow dairy products because hunter-gatherers did not milk cows. Some paleo dieters say dairy is OK, especially if it is grass-fed because grass-fed butter, for example, has more omega-3s. Fermented dairy products are also OK for some paleo eaters because they have a lower content of lactose and casein, the two concerns paleo dieters have with dairy.
"Every fad diet thinks it has discovered the root of all evil," says Dr. Ochner. But nutrients in legumes, whole grains, and dairy—all of which are forbidden on the paleo diet—can help to lower the risk of osteoporosis and cardiovascular disease, reduce blood pressure, and promote a healthy weight, he says. Cutting dairy, the primary source of calcium and vitamin D in modern diets, is especially worrisome for women who want to avoid osteoporosis.
The China Study is frequently cited when criticizing the Paleo Diet – focusing on a vegetarian diet and consuming rice is healthier than the Paleo Diet. I respectfully disagree with the conclusions drawn from that book but that's awesome if you want to go plant-based! [7], and will leave you to make your own conclusions based on your own self-experimentation.
Paleo Comfort Foods: Homestyle Cooking in a Gluten-Free Kitchen by Julie Sullivan Mayfield and Charles Mayfield. Implementing paleo guidelines and principles in this book (no grains, no gluten, no legumes, no dairy), the Mayfields give you 100+ recipes and full color photos with entertaining stories throughout. The recipes in Paleo Comfort Foods can help individuals and families alike lose weight, eat healthy and achieve optimum fitness, making this way of eating sustainable, tasty and fun. The many reviews at Amazon are basically flawless. The sole complaint is over the lack of nutritional information. But there is no counting on the paleo diet and its inclusion would have been inappropriate. Published September 10, 2011.
The Australian CrossFit Championship is a sanctioned proving ground for CrossFit athletes, with a ticket to the 2019 CrossFit Games up for grabs for first place male, female and team. The competition takes place on the 24th to 27th of January 2019 at the Gold Coast Exhibition Centre. There is also cash and product prizes for 1st, 2nd and 3rd male, female and teams.
Videos shot with a fisheye lens or similar lens may be rejected due to the visual distortion these lenses cause. If an athlete needs someone to adjust their camera during the WOD to capture all movements, this is acceptable, as long as the flow of the workout and the athlete is in view the whole time. It is the athletes responsibility to ensure their video meets the standard.
Fruits are not only delicious, but they're also great for you. That said, fruits (even paleo-approved ones) contain large amounts of fructose which, while much better than HFCS (high-fructose corn syrup), is still sugar. If you're looking to lose weight on the paleo diet, you'll want to cut back on your fruit intake and focus more on the vegetables allowed on the paleo diet. However, feel free to have one to three servings of fruit a day. Check out this list of paleo diet fruits and see if you're not hungry by the end! (We'll admit, we're partial to blackberries!)
This is not hard. Don't you dare tell us this is hard. Fighting cancer is hard. Birthing a baby is hard. Losing a parent is hard. Drinking your coffee black. Is. Not. Hard. You've done harder things than this, and you have no excuse not to complete the program as written. It's only thirty days, and it's for the most important health cause on earth—the only physical body you will ever have in this lifetime.
Prior to starting, athletes should state their name, and clearly show and state the weights and equipment to be used. All video submissions must be uncut and unedited in order to accurately display the performance. A clock or timer, with the running workout time clearly visible should be in the frame throughout the entire workout. Shoot the video from an angle so ALL exercises can be clearly seen meeting the movement standards. At the end of part B, you must declare the weight you successfully lifted and show the camera the barbell.
But eventually — probably on day 33 — I started to experiment. First came eating ketchup ... no side effect. Next, I had some red wine ... a slight hangover the next day, but nothing like I used to experience when indulging in sugary cocktails. Then, I added gluten ... and my body officially freaked out. I broke out in a rash and hives all over my scalp, neck, and legs which lasted for a few days. I decided to try eating gluten again after the rashes went away to make sure, and sure enough, I woke up the next day to ... more rashes.
Both feeling hungry all the time and never feeling hungry are common on the Whole30 diet, especially during the first two weeks as your body adjusts to new sources of energy. Eventually, though, you shouldn't feel those pangs since protein and fiber are filling, and you'll get plenty of both. Plus, you're allowed to eat as much as you want and add Whole30-compliant snacks to your meal plan, provided you truly are hungry. One small study of 29 participants published in Nutrition and Metabolism in 2010 found Paleo eaters (who have relatively similar diets to Whole30 followers) felt just as full but consumed fewer calories than their Mediterranean counterparts.
This traditional legal effort is paired with an aggressive social-media operation run by two men, Russ Greene and Russell Berger. At CrossFit headquarters in Santa Cruz, they are known as the Russes.The Russes assist the company's conventional corporate social-media efforts (running the Twitter handle, promoting company news on the CrossFit Facebook page) while also closely monitoring what they call "the wide world of Internet assholes": chronic complainers, trolls, Wikipedia page editors, cynical bloggers, even the American College of Sports Medicine, which the Russes and Glassman believe has it in for CrossFit. When the Russes feel any of these parties go over the line, their approach is simple: They obliterate them. (See "Social Media, CrossFit Style.")
Since 2009, Melissa Hartwig's critically-acclaimed Whole30 program has quietly led hundreds of thousands of people to effortless weight loss and better health—along with stunning improvements in sleep quality, energy levels, mood, and self-esteem. The program accomplishes all of this by specifically targeting people's habits and emotional relationships with food. The Whole30 is designed to help break unhealthy patterns of behavior, stop stress-related comfort eating, and reduce cravings, particularly for sugar and carbohydrates. Many Whole30 participants have described achieving "food freedom"—in just thirty days.
In the past few decades, our diets have changed dramatically. Processed foods are more common than fruits and vegetables, and it's impossible to go more than a few miles down the road without spotting a dozen new fast food chains that have cropped up. Enter the Paleo diet plan, a diet that seeks to ditch the modern convenience foods in favor of the foods eaten by our ancestors.
Trick And Treat - how 'healthy eating' is making us ill by Barry Groves. The author is one of the world's most outspoken proponents of a high-fat, low-carbohydrate diet. This book is an account of how and why the health-care establishment has got the concept of 'healthy eating' so wrong. Whereas Taubes work (see above) is a fairly straight forward review of the existing science, Groves expands into the politics of medical research and treatment to a much greater extent. "Trick and Treat" is divided into two parts. Part One describes the corruption in the health industry, points out the problems inherent in a high-carb, low-fat diet, and then prescribes a diet that leads to good health. The prescribed diet is high in fat - specifically animal fat, not polyunsaturated vegetable fat - and low in carbohydrates, with 60-70% of calories from fat, 15-25% of calories from protein, and a mere 10-15% of calories from carbohydrates. Part Two describes numerous diseases the author claims are the result of high carbohydrate consumption. These range from life-threatening disorders such as cardiovascular disease, diabetes, and cancer to less serious problems such as acne, near-sightedness and dental problems. The Amazon reviews average to 4+ stars.
Can a vegan diet help you lose weight? People become vegan for a variety of reasons, from animal welfare and sustainability to improved heart health or weight loss. Learn how a vegan diet may help people lose extra weight and maintain a healthy weight long-term. We also look at the best foods to try and tips to make the transition to a vegan diet easier. Read now
The paleo diet runs on the same foods our hunter-gather ancestors supposedly ate: fruits, vegetables, meats, seafood, and nuts. "By following these nutritional guidelines, we put our diet more in line with the evolutionary pressures that shaped our current genetics, which in turn positively influences health and well being," says Loren Cordain, PhD, professor of health and exercise science at Colorado State University and author of The Paleo Diet. He says the diet lessens the body's glycemic load, has a healthy ratio of saturated-to-unsaturated fatty acids, increases vitamin and nutrient consumption, and contains an optimal balance of protein, fat, and carbohydrates.
In the past few decades, our diets have changed dramatically. Processed foods are more common than fruits and vegetables, and it's impossible to go more than a few miles down the road without spotting a dozen new fast food chains that have cropped up. Enter the Paleo diet plan, a diet that seeks to ditch the modern convenience foods in favor of the foods eaten by our ancestors.
Ideally one should eat a wide variety of proteins from as many animal sources as possible. One need not and should not avoid fatty cuts of meat, particularly if consuming pastured sources. An often overlooked piece of the paleo diet in popular culture is an over-reliance on standard cuts of meat, at the expense of organ meats, bone broth and other collagen sources. For more information on the historical and practical aspects of consuming a more balanced protein intake, check out the Weston A. Price Foundation. If weight-loss is a goal, protein makes you feel satisfied between meals.
Deadly Harvest: The Intimate Relationship Between Our Health and Our Food by Geoff Bond. The author is a nutritional anthropologist who has for years investigated both foods of the past and our prehistoric eating habits. Using the latest scientific research and studies of primitive tribal lifestyles, Bond first explains the actual diet that our ancestors followed--a diet that was and still is in harmony with the human species. He then describes how the foods in today's diets disrupt our biochemistry and digestive system, leading to health disorders such as allergies, arthritis, cancer, diabetes, heart disease, osteoporosis, obesity, and more. Most important, he explains the appropriate measures we can take to avoid these diseases--and even beat them back--through healthy eating. The conclusions of Deadly Harvest are that disease control happens by eating a strict low-glycemic diet, lowering the percentage of body fat you carry around, eat a diet consisting of mostly non-starchy plant-based foods, eat a low-fat diet with ample amounts of omega-3 fats, maintain good colon health, engage in regular physical activity, get some daily sunshine, and reduce chronic stress. If you do this, then diseases like cancer, heart disease, digestive problems, allergies, autoimmune diseases, brain diseases, diabetes, and obesity can be avoided. The Amazon reviews average to 5 stars.
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The Paleo diet has been associated with many health benefits from better blood sugar levels to reduced inflammation. Considered one of the best diet plans for weight loss because it's high in protein and fat and emphasizes nutrient-rich foods, it may also increase satiety and help correct nutrient deficiencies. Still, the diet has remained the subject of much controversy in recent years.
An Interview with Ward Nicholson now has three parts on the web. Good overview of man's diet over the past 65 million years. Long but highly recommended reading. First published in Chet Day's "Health & Beyond" newsletter. Now part of a very comprehensive Beyond Vegetarianism site. Every argument that your vegetarian friends use to avoid meat for health reasons is debunked here.
No cheating, kids. Hartwig emphasizes the importance of sticking to this plan with zero slip-ups, so you give your body the complete break (from not-so-healthy food) it deserves. If life happens and a glass of wine or a piece of bread gets in the way, Hartwig recommends starting over. She wants you to feel the full benefits of the entire 30 days. We're not gonna lie: We've let a glass of wine slip before, we didn't start over, and still felt on top of the world at the end. (We aren't suggesting you do the same, but we're just being real with you.) For a full list of rules, visit Whole30.com.
The Whole30 is not a diet, a weight-loss plan or quick fix – it's designed to "change your life," the founders say, by eliminating cravings, rebalancing hormones, curing digestive issues, improving medical conditions and boosting energy and immune function. The theory behind it is that all sorts of physical and mental health issues – ranging from acne to depression to allergies – could be due to your diet. But you can't know which foods are to blame for what ails you unless you cut out all traces of sugar, alcohol, grains, dairy and legumes for 30 days. By day 31, you'll be free from your food fog and may not even miss your nightly wine ritual or morning muffin fix. If and when you reintroduce food groups, your body's reaction will tell you which foods you should continue to avoid – or at least limit.
Oh sleep, it's one of my favorite things in the world, yet it has always been a real challenge for me. I have been on and off of sleep medication for seven years. For me, the hardest part is actually falling asleep. Well on Whole30 I fell asleep naturally. The first few days, I would be so exhausted by bedtime that I would fall asleep as soon as my head hit the pillow, and that continued the whole month. This was probably the most drastic and exciting change that I experienced on Whole30.
Peel/slice/dice all vegetables and store them in food storage containers in the refrigerator. Carrots, peppers, and potatoes should be stored in water to keep them from drying out and browning. Brussels sprouts should be stored in a dry container. This will drastically cut down on meal prep time each evening and will allow you to have fresh veggies on hand if you need a quick snack between meals.
The Art and Science of Low Carbohydrate Living: An Expert Guide to Making the Life-Saving Benefits of Carbohydrate Restriction Sustainable and Enjoyable by Stephen D. Phinney and Jeff S. Volek synthesizes the science into one readable source. The book is excellent for general low-carb high-fat moderate protein diets. While they begin with the idea that we should eat like a caveman, they do not follow the conclusion to its logical end and have us avoid the classes of foods our ancestors would have found unrecognizable. They avoid the metobolic syndrome, but not the autoimmune diseases. They mention that monosaturates should be favored, though they are not emphasized in the menu example. The book's daily menu examples also all include dairy in one form or another. No tips are given tips for those who do not do dairy. Published May 19, 2011. The Amazon reviews average to 4+.
The Stone Age Diet: Based on in-depth studies of human ecology and the diet of man by Walter L. Voegtlin. This was self-published back in 1975. Only a couple hundred copies were printed and distributed to friends and relatives. No one knew the book existed until some years later. In no way is he the father of the paleo diet. It is impossible to purchase. Apparently his descendents are planning a reprint, though the book is poorly written and not based upon factual anthropological information that even was available then. We have put up his Functional and Structural Comparison of Man's Digestive Tract with that of a Dog and Sheep. And a PDF can be found here.
The China Study is frequently cited when criticizing the Paleo Diet – focusing on a vegetarian diet and consuming rice is healthier than the Paleo Diet. I respectfully disagree with the conclusions drawn from that book but that's awesome if you want to go plant-based! [7], and will leave you to make your own conclusions based on your own self-experimentation.
You may lose weight on the Paleo Diet. If you build a "calorie deficit" into your Paleo plan – eating fewer calories than your daily recommended max or burning off extra by exercising – you should shed some pounds. How quickly and whether you keep them off is up to you. A 2015 review in the Journal of Gastrointestinal Liver Diseases concluded that a Paleo-esque diet "might be an acceptable antidote to the unhealthy Western diet, but only unequivocal results from randomized controlled trials or meta-analyses will support this hypothesis." On that, we're still waiting. In the meantime, here's what has been found about the diet and others like it:
You'll lose weight because any time you restrict entire food groups, your calorie intake tends to be lower, Sandon says. And whenever you burn more calories than you consume, you'll have weight loss, she says. (2) The focus on lean protein, fruits, and vegetables over calorie- and sodium-rich processed foods can also contribute to weight loss, though she also points out that the paleo diet wasn't created to be a weight loss diet. (3)
"I think there are a lot of positives about it," Holley says. "It cuts out a lot of processed foods just naturally, like processed grains or added sugar through soft drinks or juice." And because the diet promotes eating anti-inflammatory foods — like fruits, vegetables, and unsaturated fats in nuts and certain oils — your health could benefit, Holley explains. Cutting out processed foods and sugar will also help lower your risk of certain diseases, like type 2 diabetes and certain cancers, she says. (6)
Two friends and I discussed the article, and then one proposed something unbelievable: "We should do Whole30 together." After considering what Philipps' had to say about it, I decided to give it a try. Then Health editor in chief Lori Leibovich asked me to document my Whole30 experience with daily video diaries on Health Instagram stories, and I knew there was no turning back. I was about to do my first diet ever.
There is little argument over the health benefits of fruits and vegetables. They are chock-full of vitamins, minerals, fiber and antioxidants. The only caveat for paleo dieters is that some vegetables are starchy (e.g., potatoes) and some fruits are higher in sugar (e.g., bananas). So, if you are trying to lose weight or watch your blood sugar levels, eat these in moderation. In fact, potatoes are banned from some strict versions of the diet.
Rice is a grain, and grains are a paleo no-no for sure. Our family has recently re-introduced small amounts of white rice and even smaller amounts of red potatoes. We don't eat it often, and when we do, we don't eat large portions. For the most part, we are an active family (especially Rob and I, what with CrossFit and all) and replenish every now and then with a little extra starch. We don't have any medical conditions that can be aggravated by eating these starches, so it's a personal choice that we have made. White rice is making a comeback in most paleo circles, but this is a personal choice for you. Don't do it just because it's in this recipe if eating white rice doesn't agree with you.
Don't even consider the possibility of a "slip." Unless you physically tripped and your face landed in a pizza, there is no "slip." You make a choice to eat something unhealthy. It is always a choice, so do not phrase it as if you had an accident. Commit to the program 100% for the full 30 days. Don't give yourself an excuse to fail before you've even begun.
A metaresearch group at Tilburg University in the Netherlands investigates scientists' research methods and operations, scrutinizing questionable practices such as selective reporting of statistical tests and data massaging. The group instead advocates for practices such as preregistering studies and making experimental data immediately available for open external review and verification. Its members are optimistic that "the perverse incentives of careerist academia, to hoard data and sacrifice rigor for headline-generating findings, will ultimately be fixed."


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What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
Craig Lefebvre and June Flora introduced social marketing to the public health community in 1988,[10] where it has been most widely used and explored. They noted that there was a need for "large scale, broad-based, behavior change focused programs" to improve public health (the community wide prevention of cardiovascular diseases in their respective projects) and outlined eight essential components of social marketing that still hold today:
After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO).
How much of your marketing strategy should be done online and which internet marketing elements you use depends on the nature of your business, your budget, your time, and your goals. Many small business owners do it all themselves in the beginning, but as their businesses grow, they begin to pay for services or outsource work to a virtual assistant that can help them with online marketing.
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
There are several core qualities to look for in strategic marketing freelancers. As well as a passion for creating effective marketing campaigns, the ideal marketing strategist will be experienced in marketing planning, and any other marketing techniques you plan to use. A successful marketing consultant should be able to prove their experience with certifications and past examples of work. Ideally, a digital marketing specialist will be knowledgeable, creative, and well-organised. The best strategic marketers are also great at understanding their client's business, and communicate progress regularly.
It's hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It's a great solution for businesses that are risk-averse or don't have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it's CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver's seat.
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
At this stage, overall marketing strategies will need to be developed into detailed plans and program. Although these detailed plans may cover each of the 7 Ps (marketing mix), the focus will vary, depending upon the organization's specific strategies. A product-oriented company will focus its plans for the 7 Ps around each of its products. A market or geographically oriented company will concentrate on each market or geographical area. Each will base its plans upon the detailed needs of its customers, and on the strategies chosen to satisfy these needs. Brochures and Websites are used effectively.
Let's Stop HIV Together is a CDC campaign that raises awareness about HIV and fights stigma by sharing stories of people living with HIV who are mothers, fathers, friends, brothers, sisters, sons, daughters, partners, wives, husbands, and co-workers. The target audience for this campaign is the general public, and materials include posters, brochure, palm card and banner ads.
The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and finally, more intangible ideas (e.g., environmental protection). In order to have a viable product, people must first perceive that they have a genuine problem, and that the product offering is a good solution for that problem. The role of research here is to discover the consumers' perceptions of the problem and the product, and to determine how important they feel it is to take action against the problem.
Preparation is key. Abraham Lincoln once said, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." Whether you are chopping down a tree or executing an integrated marketing plan, the steps you take ahead of time to lay out your plan and ensure you have all of the proper (and optimized) tools, are crucial to your marketing success.
Your tactics section should include all the actionable steps you plan to take for advertising, public relations, direct mail, trade shows and special promotions. You can use a paper calendar to schedule your tactics or use a contact manager or spreadsheet program--what matters most is that you stick to your schedule and follow through. A plan on paper is only useful if it's put into action.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[42] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as 'half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps' (Whiteside, 2016).[42] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[42] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[44]
Let's Stop HIV Together is a CDC campaign that raises awareness about HIV and fights stigma by sharing stories of people living with HIV who are mothers, fathers, friends, brothers, sisters, sons, daughters, partners, wives, husbands, and co-workers. The target audience for this campaign is the general public, and materials include posters, brochure, palm card and banner ads.
8. Behaviors are different—marketing adjusts to the differences. Some behaviors are simple: place an infant on its back to sleep in order to prevent SIDS. Some behaviors are natural but under strong external attack: breastfeed an infant for a full six months. Some behaviors are politically sensitive (needle exchange to prevent HIV transmission, abortion, sex education in school). Some behaviors are supported by strong enforcement policies (seat belt use, drunk driving, hand gun use). Others are complex and require new skills, such as the management of infant diarrhea in an African village. Some behaviors are well understood, while others are novel and seem curious. Some behaviors have naturally occurring rewards, while others have delayed rewards, or no rewards that an audience cares about. Each of these factors and more are critical points in understanding which marketing strategy is needed (fig 22).
Great article as it gets me thinking about the various ways to monetize my sites. With that said, my biggest hurdle has been how to get started building traffic. You see articles all over the net talking about massive traffic techniques, but I've never really found a guide for a fresh blog/website and how to get to their first 100, 500, or 1,000 daily uniques. Of course writing consistent quality content is key, but writing alone an audience does not make. Any tips or articles to point us to? Thanks again Sean!
Instagram is the new, up-and-coming Facebook. Remember to grow your account organically and not buy followers. Create original content, consider video content, interact with users. One of my tried-and-tested practices on Instagram is to like your followers and other users' photos. Always follow users back because the algorithm rewards you for staying active. Shedding users regularly might not be too helpful.
By using the Facebook tracking pixel or the Adwords pixel, you can help to define your audience and work to entice them to come back to your site. Let's say the didn't finish their purchase or they simply showed up and left after adding something to their shopping cart, or they filled out a lead form and disappeared, you can re-target those individuals.
4. What marketing tactics will you use to reach your market and goals? Let your target market be your guide in deciding what marketing strategies you'll use. Where does your market hangout? How can you entice them to check out your business? For example, if your market spends a lot of time on Facebook, you might consider having a Facebook fan page or group, or perhaps investing in Facebook advertising. If you're a service business catering to other businesses, you might want to write an article for a newsletter or magazine that targets that same business industry.
Not promoting the right products is a common issue with newbie affiliates. Would you purchase the product you are promoting through a website? Think about it. You can advertise a Ford dealership on your website until the cows come home, but will anyone seriously purchase a brand new car via a website without visiting a garage? I don't think so. Don't market cars, houses, wedding venues, perfume or dogs online. Do market products people will actually buy from a website without seeing them in the flesh!
Chart to success: We all know that plans are imperfect things. How can you possibly know what's going to happen 12 months or five years from now? Isn't putting together a marketing plan an exercise in futility . . . a waste of time better spent meeting with customers or fine-tuning production? Yes, possibly but only in the narrowest sense. If you don't plan, you're doomed, and an inaccurate plan is far better than no plan at all. To stay with our sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. The point of sailing, after all, is to get somewhere, and without a marketing plan, you'll wander the seas aimlessly, sometimes finding dry land but more often than not floundering in a vast ocean. Sea captains without a chart are rarely remembered for discovering anything but the ocean floor.
Once the company has identified the target demographic for its Internet marketing campaign, they then decide what online platforms will comprise the campaign. For instance, a company that is seeking customers from the 18 to 33 demographic should develop a mobile application that raises awareness about the product, such as a game, a news feed, or a daily coupon program users can download for free.
No. Before you get too excited, you must understand one very important thing. Affiliate marketing for beginners can be hard. It is, after all, a business. It is not a get rich quick scheme, and no honest affiliate manager will ever tell you it is. It requires patience, perseverance and heaps of learning. Sometimes it can take years to achieve the results you really want to see, although with the help of our affiliate management team, we hope you would see them much sooner than that!
Your marketing department might encompass digital marketing, print advertisement, ppc management, website optimization, visual identity/branding, event marketing, etc. As a digital marketing agency, this marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts in this post can be expanded to encompass your entire marketing department. For today's marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing and SEO — all tenets of a strong digital marketing, or inbound marketing strategy — is necessary in order to attract and convert buyers in a digital age.
You should also remember that planning is about the results, not the plan itself. A marketing plan must be measured by the results it produces. The implementation of your plan is much more important than its brilliant ideas or massive market research. You can influence implementation by building a plan full of specific, measurable and concrete plans that can be tracked and followed up. Plan-vs.-actual analysis is critical to the eventual results, and you should build it into your plan.
In solid plans, tactics are thorough, all the way down to details concerning execution and measurements of success, such as launch dates and expected reach, Roberts says. The point is that you need to begin measuring whether the tactics are successful at delivering your objectives. You may even choose to stagger your tactics so that you can evaluate their effectiveness and learn which ones work best for your business.
An essential part of any Internet marketing campaign is the analysis of data gathered from not just the campaign as a whole, but each piece of it as well. An analyst can chart how many people have visited the product website since its launch, how people are interacting with the campaign's social networking pages, and whether sales have been affected by the campaign (See also Marketing Data Analyst). This information will not only indicate whether the marketing campaign is working, but it is also valuable data to determine what to keep and what to avoid in the next campaign.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[24]
Mistake #3: Giving your friend's product a glowing review without actually being familiar with your friend's product. This happens a lot in the affiliate marketing (and book marketing) world unfortunately. It's a "scratch my back and I'll scratch yours" type of situation. By all means, give your friend a glowing review, but if you haven't actually read their book or taken their course or tried their product, don't talk about it as though you have. Readers deserve honest recommendations! (Here's an example of me helping to announce the launch of my friend's book while being clear I hadn't read it.)
For public sector agencies, social marketing is often used as a way to encourage people to follow rules and regulations, and practice general safe behaviors. For example, police departments campaign with slogans such as "Buckle up for life" and "Click it or ticket" to encourage people to wear their seat belts—showing either the positive rewards for this action (saving lives) or the negative consequences for ignoring the law (getting a traffic ticket).
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate's marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
This brief overview indicates that social marketing practices can be useful in healthcare practice. Firstly, during social marketing campaigns, such as antismoking campaigns, practitioners should reinforce media messages through brief counselling. Secondly, practitioners can make a valuable contribution by providing another communication channel to reach the target audience. Finally, because practitioners are a trusted source of health information, their reinforcement of social marketing messages adds value beyond the effects of mass communication.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns' efficiency and ROI.
2nd tier. If you are an affiliate for a particular program and you refer others to sign up for that affiliate program, a 2nd tier program will pay you when the affiliates you referred make sales. For example, I am an affiliate for Ultimate Bundles. If you join their affiliate program via my 2nd tier affiliate link here. I will get a small percentage of any sales you make going forward.
Of course, generating this kind of marketing content takes time and talent. Many small businesses seek help in this arena by choosing internet marketing software solutions that help them optimize their efforts. But how to choose? There are a lot of options out there, and few of them offer the exact same services or are suited to every kind of business.
Market planning is the process of organizing and defining the marketing aim of a company and gathering strategies and tactics to achieve them. A solid marketing plan should consist of the company's value proposition, information regarding its target market or customers, a comparative positioning of its competitors in the market, promotion strategies, distribution channels, and budget allocated for the plan. All relevant teams in the organization should refer to its marketing plan.
Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of "action." Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle.
A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable return.[1] This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It can also contain a full analysis of the strengths and weaknesses of a company, its organization and its products.[2]
Review of the marketing system. A study of the marketing organization, marketing research systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out' applies with a vengeance.
Any definition of internet marketing needs to come along with a definition of things associated with it such as affiliate marketing, network marketing, multi-level marketing and so on and so forth. Some of these are less legitimate than others. For example, affiliate marketing is a tough nut to crack unless you have a massive following or you understand how to build excellent squeeze pages and effective sales funnels.
I've just got to hear about affiliate marketing and am really a newbie to this matter. The post above was so great and helpful for a person like me. I also took a look at locationrebel which seemed very exciting to me. I wonder if those courses and blueprints are still applicable because as far as I've seen, the reviews and testimonials all refer to the year 2013. It was the only reason that hold me back from joining the Locationrebel. I would be very thankful if you help me with this matter.
It works. If the creative, thorough marketing has helped numerous companies make millions of dollars, there is no reason, that well run social marketing campaigns can't be even more effective, in changing people's behavior. After all, the benefits of good health (or a clean environment, or an end to date rape) are surely more evident than the benefits of a pair of running shoes.
This is real informatic information. I found this one real meaningful, wow! you truly showing the way affiliate works. I agree ad monetize can be passive income theme while affiliate can be our primary hope…I read so many articles but feels like something is hidden..but found this one real insidefull. This is showing us how our 100 bug can be harvested from from small sources. Because newbies might want to give up blogging as they are not going to earn because they thought it's one shot income source. Thanks Sean it will really encourage every new entrepreneurs.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]