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The New Mexico chile pepper industry is working to survive its challenges and thrive again through research initiatives aimed to reduce production and processing costs.
Foreign competition over the last two decades has created a sinking effect of Titanic proportions in New Mexico chile acreage. Acreage sank from 35,000 harvested acres in 1992 to 11,000 acres in 2008. Last year acreage edged higher to 12,500 acres.
The two-thirds acreage reduction is a tough loss in New Mexico, the nation's top chile-producing state, where the spicy vegetable is the state's signature crop.
Gene Baca, president, New Mexico Chile Association (NMCA), places the blame on the North American Free Trade Agreement (NAFTA) implemented in 1994.
"That's when the bottom fell out," Baca said. "We went straight down."
"Foreign countries can sell red chile cheaper than we can produce it. That's scary," Baca said. "Foreign companies take advantage of reduced regulations. The U.S. has more regulations in chile production, but that's not a bad thing to ensure food safety. U.S. regulations make it more expensive to produce chile."
About 80 percent of chile peppers consumed in the United States are imported, mostly from China, India, Peru and Mexico. China sends far more chile to the U.S. than Mexico.
The New Mexico chile industry has a broad range of initiatives in place to reduce production and processing costs to increase profitability and acreage. "We are finding solutions to our problems," Baca told chile growers, processors, suppliers, and other industry members during the 2010 New Mexico Chile Conference in Las Cruces, N.M.
"Chile consumption is skyrocketing," Baca explained. "The world is learning what we have known all along – once you try New Mexico chile you can't live without it."
Baca is senior vice president at Bueno Foods in Albuquerque, N.M.
U.S. chile growers harvested 28,500 acres of peppers in 2009, according to the National Agricultural Statistics Service. New Mexico ranked first (12,500 acres) followed by Texas (7,300 acres), California (5,800 acres), and Arizona (2,900 acres). California's chile crop had the highest dollar value at $50 million.
The NMCA was formed in 2006 to succeed New Mexico State University's (NMSU) Chile Task Force, in part so the non-profit NMCA could lobby state officials for funding dollars.
"We don't just ask for government money," Baca explained. "Private companies have also developed equipment and solutions."
The NMCA has successfully raised dollars to further fund research on chile varieties, pest and disease control, mechanization, and other issues.
Keys to the chile industry regaining its early 1990s advantage include developing mechanization and chile breeding to better withstand machine handling.
"Chile is great, but it's a tough product," Baca said. "It's crooked, it's straight, it's a strange shape, and it's notoriously difficult to find automated solutions."
Most red chile is mechanically harvested, de-stemmed, and used for processing.
About 90 percent of the green chile crop is grown for processing. Green chile is typically picked and de-stemmed by hand which increases labor costs. Over the last few years several mechanical harvesters were developed for green chile with good results. The final push has been the development of a green chile de-stemmer.
The NMCA charged NMSU's Manufacturing Technology and Engineering Center (M-TEC) with developing de-stemmer prototypes. After five years and a handful of prototype designs and testing, the industry has asked M-TEC to build a full-scale model of its computer-controlled, knife-blade cutter machine. The machine could be tested in the processing industry this fall.
"The chile pods are fed in a straight line into the machine where a video camera records an image of each chile," said Ryan Herbon, M-TEC's project leader. "A computer identifies the precise cut location on each pod and the cutter mechanism cuts off the stem."
The M-TEC team, including Herbon, Dale Cillessen, and Eduardo Gamillo, hope to tweak the machine to achieve a 95 percent efficiency rate.
"I think this is a very doable goal," Herbon said. "We feel confident we can get it done."
Other tools fueling New Mexico's path to chile resurgence include research on fertilization, plant bed fumigation, weed control, and breeding, plus discussions on the possible development of a genetically-modified chile.
"You cannot be afraid of science," Baca said. "You have to understand chile, the genetics, and then make a decision on what works and is safe for consumers. We're listening to consumers and criticism, but we think we need to understand the entire issue."
Looking at long-term solutions, NMSU has raised and allocated about $200,000 for the creation of an endowed chair for chile research, reported Mark Gladden, director of development for the university's College of Agricultural, Consumer, and Environmental Sciences.
Baca and other industry leaders are poised to rebuild New Mexico's chile industry as a lower-cost producer able to economically compete against foreign competition.
"We don't want this industry to just survive," Baca said. "We want it to thrive again."
During a weed science presentation, NMSU weed scientist Jill Schroeder said weeds are often overlooked as a critical issue for chile growers since weeds are always present in the field. Weeds increase crop water requirements, labor needs, and disease issues.
Among the most common weeds in chile are broadleaves including spurred anoda (Anoda cristata), Wright's groundcherry (Physalis wrightii), tall morninglory (Ipomoea purprea), and Palmer amaranth (Amaranthus palmeri).
Weeds are a problem since direct-seeded chile plants grow slowly. Schroeder says weed management alternatives are limited, including non-economical plastic mulches, mechanical cultivation and hand weeding with less than ideal success, and the limited availability of herbicides.
Herbicides are not available for broadleaf and nutsedge control during the emergence-to-thinning period.
"We've found even if you keep the crop weed free until thinning it still isn't enough to prevent yield losses from broad-leaf weeds that emerge after thinning," Schroeder said.
Late-season weeds caused a 19 percent to 76 percent chile yield loss, depending on density, in a Schroeder field trial.
Weeds serve as hosts for insects, diseases, viruses, and nematodes. Crop rotation is a successful tool to control weed-nematode pest complexes in chile.
"The more you can vary the planting and harvesting dates in a crop rotation then the more the weed life cycles are disrupted," Schroeder said. "Growers should include competitive crops that out compete the weeds."
In field tests from 1997-2001 Schroeder rotated alfalfa and cotton in separate fields with chile.
"The chile yield doubled after the three-year alfalfa rotation," Schroeder explained. "The main reason was the suppression of the nutsedge-nematode pest complex."
e-mail: email@example.com


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Providing unforgettable experiences out on the water is my specialty, and I look forward to sharing my love of boating with my customers!
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She Isn't a Supreme Court Justice, But She Raised One
"I always wanted them to do their best," she says of daughter Sonia, the first Hispanic and third woman to serve on the U.S. Supreme Court, and son Juan, a medical doctor with a private practice. "But I never envisioned them becoming what they are."
The importance of schooling wasn't just talk in the Sotomayor household. At age 44 Sotomayor, a widow who had to support her children alone, enrolled at Hostos Community College in the Bronx to become a registered nurse.
"I dreamed of being an RN," she says, adding that she was also looking for a profession that would increase her paycheck. "It was a rough two years for us. I was always running around and trying to keep up with younger people at the college."
Juan Sotomayor, a 1979 graduate of The Sophie Davis School of Biomedical Education at City College, remembers his mother's calm, steady manner.
"We were good kids, and my mom wasn't strict," he says, "She was the railroad track, my sister was the engine. Mom set the rules of the house, and I followed my sister. We studied when we came home, it was natural and we enjoyed it. There was never any negative energy about it because Mom used to say, 'Just do the best you can'."
He remembers studying for hours at the kitchen table with his sister and mother in the evenings and on weekends.
"My sister's strength was English, and mine was math," he says. "We helped her get organized because it was a big shock for her to go back to school. But she did very well."
Sonia Sotomayor also recalled those long evenings hitting the books when she honored her mother during a 1998 appeals court ceremony, according to The New York Times. "My mom was like no student I knew," she said. "She got home from school or work and literally immersed herself in her studies, working until midnight or beyond, only to get up again before all of us [the next day]."
Celina Sotomayor, now 82, had faced hardship before. She was born Celina Baez, in Lajas, Puerto Rico, in 1927. Her family was so poor that she and her four siblings had to share one pencil.
Long plagued with health problems, her mother died when she was 9. Soon after, her father left the family and an older sister stepped in to raise the children.
Celina Sotomayor left Puerto Rico at 17 to enlist in the Women's Army Corps, settling in Georgia. Although she didn't speak English very well, the corps trained her as a telephone operator.
After leaving the corps, she married Juan Luis Sotomayor, a tool-and-die worker who supported the family while she earned a high school equivalency diploma at James Monroe High School. She then got a job as a telephone operator at Prospect Hospital in the South Bronx.
When her husband died of a heart attack at 42, Celina Sotomayor suddenly became the head of the family and its only breadwinner. Still, according to her son, she saved every spare penny to pay for a Catholic school education for her children and to buy a set of Encyclopedia Britannica - the only set in their housing project.
"I can remember the enormous financial burden that purchase placed on my mother," recalled Sonia Sotomayor in 1998.
Sonia Sotomayor went on to graduate from Princeton and Yale Law School. After attending City College, Juan Sotomayor earned his medical degree from New York University. He completed his pediatric sub-specialty training at the Upstate Medical Center in Syracuse and did a fellowship in allergy, immunology and pulmonology at the Children's Hospital of Philadelphia and the University of Pennsylvania. He has a private practice - the Allergy & Asthma Diagnostic Office - in North Syracuse.
Juan Sotomayor decided to become a doctor while in high school but he says that "CUNY played a pivotal role" in pointing him in the right direction. "I enjoyed the electives and my science courses there, they really grabbed me."
After graduating from Hostos in 1973, Celina Sotomayor left her telephone operator's post at Prospect Hospital to become its emergency room supervisor. She stayed at the hospital until it closed in the 1980s and then worked at a methadone clinic in the South Bronx, retiring in the early 1990s. Along the way she married Omar Lopez. They now live in a retirement community in south Florida.


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Opinion: The Victimization of Fannie and Freddie
Editorial page editor Paul Gigot on why Washington is pretending Fannie Mae and Freddie Mac are victims of J.P. Morgan's abuse. Photos: Getty Images
This transcript has been automatically generated and may not be 100% accurate.
I ... I ... I ... the store to internalize well it was reported late last week that J P Morgan Bank had agreed to a settlement with the goal ran for more than five billion dollars for allegedly deceiving Fannie Mae and Freddie Mac in the market for mortgage backed securities ... before the two thousand and eight meltdown of this comes on top ... of a related settlement that Morgan made for thirteen billion dollars ... that the Fannie and Freddie deal stands out because the idea here is that these two picked these two government agencies ... were victims of that period ... on joined again by ... Wall Street Journal it oral page editor Paul to go I think the Fed a five billion by the way is part of the thirty ... hour an attitude of the details are worked out but I think I believe to be the case ... Hall of Fannie and Freddie of an called many things the last five years or so but ... I don't think I've heard them called victims of this period ... no but that's the essence of the legal case that the government brought into our theater ... the idea is that to me is ... um you know people just fell off the turnip truck and run from the province's can wash and were sold the bill into its mortgage backed securities ... by the Gardaí ... J P Morgan and washing vehicle which J P Morgan bought at the government's ... request ... and oh my God they have no idea of these ... mortgages were risky ... I'm in subprime mortgages so called liar loans no dock ... in imitation loans of so-called when ... in fact the truth is the opposite ... Fannie and Freddie was baking these banks to sell ... those mortgages that was their business model they were partnered with Countrywide financial a work partners with Washington neutral if they were debating for those ... for those of the subprime mortgages you would you have a lot fewer of them ... well call it what you're saying it is not exactly a revelation I mean this event is one of the most studied and analyzed events in American history and for instance in the two thousandnine we had the financial crisis inquiry Commission which is actually set up by House Speaker Nancy policy ... of they did not come to the conclusion that Fannie and Freddie were victims no not at all they think that document in their report all kinds of ... lack of risk controls the fact that they were eager to buy these said these mortgaging guarantee ... the subprime ... mortgages and ... liar loans ... they came to a diff inclusion in you and I did which is what that that is that it was all the greed of the executives that motivated this when in fact I think it was actually so it was quarter their business model that's what they did that's why they were established ... ah ... but to um so what you think is exactly going on here that government did have goals prior to two thousandeight ... that it was using Fannie Mae and Freddie Mac and I think they're couple of things going on here one is they just want to punish ... the banks ... I'd to show that they can do it there's um me as you know there's a narrative out there on the left that says that to ... the banks have been punished enough and is a one way to do it ... tothe won or reclaim some of the dough ... some money that they've had to pay out Fannie and Freddie remember ... they had to be allowed to the tune of a hundred eighty eight billion I believe this is the figure ... so that I try to reclaim that not just for JPMorgan but from Bank of America from other ... other banks ... the third thing is ... this fits right into the ... the Washington narrative of the crisis which is ... up all the bankers the bankers didn't Wheatley who hear ... will adjust ... the age of ... email making housing more affordable we have done but we didn't do anything when we did this ... regulation and we didn't have any policies that encourage that and sent says we did that monetary policy that encouraged ... these this over ... borrowing ... up it's the bankers this fits that political ... there to Washington thinks that what is this say about the future all ... that waiting lists while we've already seen that future its unfolding before our eyes is called the Dodd Frank ... financial reform which ... I'm basically gave Washington even more powerful with financial system to control the direction ... but I guarantee you that next time we have a financial crisis ... the regulators will not have predicted it ... and once that happens ... they will blame the bankers ... even though the financial regulators now ... have more power ... presumably to be able to avoid the next crisis ... well we seen this movie way too many ideas on things all told through more things change more they remain the same thanks Paul ...


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Certified ScrumMaster Training in Chennai, Tamilnadu (May 21-22, 14 PDUs)
When: May 21, 2012 9:00 AM – May 22, 2012 5:00 PM (IST)
Where: The Chariot No 4, Thirumalai Pillai Road, T. Nagar, Chennai-600 017
Instructor: Heitor Roriz Filho
Our CSM training is focused on Scrum basics and the ScumMaster role. Besides the basic concepts the training includes discussions and group dynamics about the necessary soft skills for a ScrumMaster, aspects of technical excellence for the Scrum Team, and company-oriented Scrum implementation aspects.
This training brings our CST experience as public and private university lecturer, Informatics course coordinator, and hands-on professional in the industry for more than 15 years from which 7 years in Agile/Scrum only either as ScrumMaster, Product Owner or developer
Total work hours: 16h.
Course content:
- Definition of Scrum: Basic Scrum background and framework, principles and values which ensure the correct understanding of Scrum.
- Scrum theory: The three legs of Scrum theory (transparency, inspection and adaptation) are explanied. Resultant and fundamental values are examined in details: responsibility, self-organization and self-management, sense of urgency, commitment, technical excellence, rhythm, discipline, respect and courage.
- Scrum framework: The meetings, artifacts and roles that make up the Scrum process.
- Scrum practices:Estimation, planning, user stories, planning poker, prioritization techniques and other practices which are commonly used in Scrum.
- Agile Leadership: What is it and why is it important for a ScrumMaster? Common models of Leadership.
- Coaching and facilitation: Coaching definition, coaching scenarios, and facilitation techniques used by ScrumMasters.
- ScrumMaster's Soft Skills: Helpful hints and techniques for building high performing teams, conflict management, practical techniques for the daily work of a ScrumMaster.
- Scrum Evolution: Applying Scrum in more than one project, Scrum with geographically distributed teams (real cases), Scrum of Scrums, Product Owner configuration, Scrum beyond software, Scrum and pre-defined techniques like PMBOK, CMMI.
- Other topics as required by the attendees.
Target audience:
Project Managers, Software Developers, Functional Managers, Operations, Sales, Marketing, Engineers and Architects, executives.
Prerequisites: Experience with project management.
About your Instructor:
Heitor Roriz Filho is an "agilero". He currently works as an Agile Coach and Trainer worldwide, based in Sao Paulo. He is a writer, speaker and trainer in the area of Technology Management. He has been dealing with Agile since 2004 and in addition to speaking for Agile/Scrum, Six Sigma and PMI conferences, he is the founder activist of the ScrumAmazonia user group. He worked for 3 years as a ScrumMaster and Product Owner for FPF and Siemens-Mobile where he also coached teams to implement and improve Scrum in projects.
Heitor is a passionate for Agile and Scrum. He truly believes Agile can change the way we work achieving excellence levels of precision and performance. He is very interested in Agile Leadership and Agile Project Management as levers of improving our ways of work.
Ticket Information
Have questions about this class? Send us an email or use the form below. We'll get back to you as soon as possible.


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The jobless rate in Rochester increased slightly in November, the state Department of Labor reported Thursday.
The unemployment rate was 7.4 percent, up from 7.2 percent last year. The metro area includes Livingston, Monroe, Ontario, Orleans and Wayne counties.
Data in the report are not seasonally adjusted. The most valid comparison with this type of data are year-to-year comparisons of the same month, the Labor Department noted.
Statewide, the unemployment rate was 7.9 percent, down from 8.3 percent in October and flat with the rate of 7.9 percent last November. Some 756,200 people were unemployed statewide last month, down from 795,800 in October but up from 750,700 in November 2011.
The number of unemployed locally in November was 38,800, compared with 41,100 in October and 37,600 in November 2011.
Area unemployment rates, not seasonally adjusted, were:
Monroe County—7.3 percent in November, compared with 7.8 in October and 7.3 a year ago;
Genesee County—7.4 percent, compared with 7.2 percent in October and 7.3 percent a year ago;
Livingston County—7.1 percent, unchanged from October and last November;
Ontario County—6.7 percent, compared with 6.8 percent in October and 6.6 percent a year ago;
Orleans County—10.1 percent, versus 10.2 the previous month and 8.3 percent in November 2011; and
Wayne County—7.7 percent, flat with October and up from 7 percent a year ago.
The jobless rate in Buffalo was 7.9 percent last month, up from 7.5 percent a year ago. The Syracuse area unemployment rate also was 7.9 percent, compared with 7.8 percent a year ago.
Last week, the Labor Department reported that over the past year, Rochester has added 3,400 non-farm jobs, or 0.7 percent, while the private sector has gained 3,000 jobs, also 0.7 percent. Job gains again were concentrated primarily in the professional and business services industry.
(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail email@example.com.


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iStopMotion for iPad
Tell your story,
one frame at a time
Making movies on a shoestring budget? No need hunting for talented actors, building a stage or even writing a script. A bit of clay or a toy can be the star of your animated masterpiece. Spending quality time with your kids? Watch them tap their creative potential and be amazed at what they create. iStopMotion is also ideal for use in the classroom and in all disciplines, honing creativity, problem-solving and communication skills in students of all ages.
Stop Motion Animation
A movie is actually a sequence of photos paraded before your eyes at high speed, usually at about 25 frames per second. Things seem to move because of small differences from one picture to the next. Early film makers invented stop motion animation (also known as stop action animation or claymation) to create a giant gorilla climbing up the Empire State Building. The gorilla puppet would be moved a tiny bit in between taking images, coming to life when the images were played back as a movie.
With iStopMotion you can now easily create your own masterpiece at home.
Time Lapse
If you want to watch a flower bloom or the fog clearing the Golden Gate, you need a lot of time and patience or you can watch a time lapse movie. If you play back a sequence of images at a higher frame rate than you captured them, slow things seem to speed up. This technique also helps to discover patterns like how clouds form which happen too slowly in real time to notice.
iStopMotion can be set to capture frames automatically at a given time interval. It also allows you to control camera exposure and focus. helping you to easily create fascinating time lapse movies.
Theater - See What You Can Do With iStopMotion
Lego Alien Resurgence
This Lego Movie Parody by Key Frame Studios was created using iStopMotion with a Logitech c920 webcam, iMovie, Affinity Designer and Affinity Photo.Read more ...
Stop Motion Skateboarder
The old Skateboarder vs. Spaceship plot reanimated with gusto by Stephen Coad. "iStopMotion is straight forward and easy, and being able to use a DSLR camera with it means you can ...Read more ...
Jack Johnson: My Mind Is For Sale
In an interview with The Wall Street Journal, singer/songwriter Jack Johnson reveals that he made the music video to his latest song with iStopMotion on iPad! We're huge fans of ...Read more ...
How To Make Your Own Animated Movie
A very famous artist explains you how to make your own animated movie in a few simple steps.Read more ...
"Hold on, lemme take a skelfie." A skeleton waiting to scare people in the park decides to upload a new skelfie to favorite social media.Read more ...
A high speed police chase in a tiny world.
Stephen Coad created "A high speed police chase in a tiny world" with 1/76 scale cars and black sandpaper for a road.Read more ...
Goldfish in Space: Behind-the-Scenes
"My favorite part? I loved all of it!" - that's how the kids taking part in the Goldfish Smiles Animation Xperience Workshop summed up their experience at the studio creating a ...Read more ...
Animation Chefs: Shark Vs Rabbit #1: Spin Cycle
Our friends, the Animation Chefs, are at it again, rebooting their Shark vs. Rabbit cartoon series, using the lessons from their Animation Starter Kit.Read more ...
Kate's Creative Catalyst: iStopMotion
Australia based illustrator and artist Kate Churchward believes in the importance of details, something that is plain to see when viewing her intricate and whimsical work. Having ...Read more ...
The Birth of a Star Wars BB-8 Droid
Have you ever wondered how a Star Wars BB-8 droid is born? Hint: According to our Youtuber friend leoand1, it starts with a golf ball and some magical sand! For this video, leoand1 ...Read more ...
Beep Beep! Here Comes Another iStopMotion Video!
We've been getting some great iStopMotion submissions from Youtubers lately! Check out this animation by Youtuber Jelly Eyes. Not only is it a great example of how smooth your ...Read more ...
Spacedog and Alligatorman's Interstellar Shenanigans Continue
When we last heard from Rachel, the Sydney, Australia native was beginning to get comfortable with the ins and outs of iStopMotion, using the software to give life to her ...Read more ...
Walking Wiromals
London artist, Tessa Holmes, has established herself as a successful printmaker, having taught the subject at the London College of Communication for over 12 years. Most recently, ...Read more ...
iStopMotion and LEGO: The Perfect Animation Combination
When used together, LEGO and iStopMotion can bring to life some of the most imaginative scenarios. Take a look at this short by YouTuber LEGO Creator Cartoon for a peak into the ...Read more ...
Out of "The Box"
This iStopMotion video was a "first try!" We know, we can't believe it either! "The Box" was made by Sabra, age 11, with some help from her dad. It centers around a male ...Read more ...
Finding a Box of Light with iStopMotion
At Box of Light Studios, creative thinking is king. Providing children ages 6-14 with an environment for creative learning, Box of Light features classes designed to teach students ...Read more ...
When Spiderman Fights Iron Man
Have you ever wondered how to create your own LEGO stop motion animation, also known as a brickfilm? Lego Creator Cartoon can give you some inspiration! The Lego Creator Cartoon ...Read more ...
A Day in the Life of Robin
Artist Robin Beumier submitted this awesome iStopMotion video that he made using a Nikon 5100, and we're loving it! According to Robin, he had the ambition of introducing his ...Read more ...
Playing with Playmobil Bob
Here's a cute little animation to start your week off on the right foot, thanks to a little Playmobil figurine named Bob! YouTuber Richard En vacances submitted this animation, ...Read more ...
Outer Space Is the Limit with iStopMotion
Who says you can't make an iStopMotion video with your iPhone?! Vimeo user Pianini came up with a short animated movie featuring a day in the life of a spaceship, and we think ...Read more ...
The Girl, the Crow and a Whole Lot of Awesome iStopMotion
We love finding awesome examples of students who are using iStopMotion as part of a class assignment, and Jess Wiltey's video "The Girl and the Crow" is one of a kind! ...Read more ...
A Little Christmas Cheer
It's the most wonderful time of the year, but what happens if you can't seem to find a Christmas tree in time? TFOL Animation's Christmas LEGO special this year is quite ...Read more ...
A Hopeful Christmas with Colin and Li Yi Foo
Our friends Colin and Li Yi Foo are big fans of iStopMotion, and for 2015, their annual Christmas animation was made entirely using the program! "A Hopeful Christmas" has a ...Read more ...
Wonder Workshop Helps iStopMotion Fit into the Curriculum
Although iStopMotion can be used for many different formal learning purposes in the classroom, sometimes the best things come from little to no guidelines at all. Nicky Bourgeois, ...Read more ...
A Short iStopMotion Lesson from Lake Travis ISD
Stephanie Cardarella, educator in the Lake Travis Independence School District, recently thought of a new way to end one lesson – through Claymation! When her class was finished ...Read more ...
Key Features
Camera Overlay
Instant Playback
Animated GIF
Remote Camera
Remote Control
Continuous Exposure
White Balance
Camera Overlay
Better control, easier animation, a higher sense of achievement
The camera overlay is the magic sauce of iStopMotion for iPad. While animating, you can actually see what changes you make to the scene by seeing both the last picture you've taken and the current view from the camera overlayed. This lets you animate very quickly and with high accuracy. You can easily adjust the opacity using an innovative control that appears when you tap and hold on the iPad.
Instant Playback
Immediate gratification, more fun, better learning
At any time during animating your story, tap the play button to see what you've done so far instantly without "waiting for rendering to finish". This is immensely gratifying and the key to having fun with stop motion animation. This is especially important to kids to keep them interested and motivated, a prerequisite for a better learning experience.
Animated GIF
Looping videos for almost everywhere
Up to 200 frames can now be exported into an animated GIF. This new feature is a great way for animators of all levels to share snippets of their work in a quick and easy manner. It can be used in email and plays back automatically in many email apps. It can play on almost any browser without a plugin, so it can easily be used on many platforms that allow for the upload of images.
The perfect sound track for your video
Record audio for use in your iStopMotion project directly in iStopMotion or import a soundtrack from the iPad's music library, your Dropbox, SoundCloud, via iTunes File Sharing or from any other iPad audio app. iStopMotion for iPad lets you add a soundtrack to an existing animation, or helps you animating to a prerecorded soundtrack by showing the audio waveform and playing a preview to help you figure out a music title's rhythm or the dialog.
Remote Camera
Higher Quality and better camera position
You can use the front and rear cameras of your iPad 2 (or newer) with iStopMotion, but in some cases, you might want a better camera or one which can be more easily positioned. The iStopMotion Remote Camera app (available from the App Store free of charge) turns your iPhone 4 (or newer), iPod touch 4th gen (or newer) or a second iPad 2 (or newer) into a remote camera, connected via Wi-Fi.
Remote Control
Avoid to move the camera inadvertently
If you move the camera unintentionally between taking frames, there will be jerking in your stop motion or time lapse movie. To avoid this, connect a wired or bluetooth headset and use the "Play/Pause" button for capturing frames. There are also a number of bluetooth remote controis that can be used, some of which you can find on the Accessories page.
Continuous Exposure
Easily adapt to changing light
When making a stop motion movie, you usually want to make sure that the light doesn't change from one frame to the other and keep the exposure setting of the camera constant to avoid what is known as flickering. But when shooting time lapse movies of sunsets where the light changes considerably over time, you'll want to set the exposure to continuously adapt, creating a more natural looking movie.
White Balance
Get more natural looking colors
Some lights cause objects to look more orange, others more blue than they are. Normally, the camera tries to adapt to this automatically. This automation is sometimes distorted by the color of the objects in the scene themselves and might change when you add or replace objects. Manually setting and locking the white balance helps to get more natural, vibrant colors.
Get it out into the world
iStopMotion for iPad uses iOS sharing to send your video to almost anywhere you want: YouTube, Facebook, Twitter, Sina Weibo, Dropbox and a lot more. Teachers can easily collect their students work in order simply to share it with the class or to collaborate on a bigger project. Students can easily send it to their family or friends to proudly show off their creations.
Be inspired by your fellow animators
The built-in Theater features a selection of cool movies made by iStopMotion users from around the world. You can learn animation tricks or get inspiration by watching them. And you can submit your own work to be featured and admired by thousands of viewers world wide!


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Tuesday, March 03, 2009
Roasted Beet Risotto
Do you make risotto?
A yes or no in the comments will suffice, but I'd love to hear when you turn to this creamy, satisfying rice dish and what your favorite additions are. And if the answer is no, why not? I'm not one to cook rice as a side dish all that often, although I do like brown rice flavored with scallions and garlic. When it comes to risotto, however, I hardly put it on the same plane with simple steamed rice.
From the method of cooking, to the rich, toothsome end result, risotto is more than just a grain dish. Most of the time, I made it the main meal. I like to add poached chicken, but shrimp or roasted veggies are nice. If you do want to make risotto a side dish, then I think you may as well make it memorable. I usually try to avoid gushingly purple prose when describing food, but what can I say? Stained a striking hot pink and bejeweled with roasted beets, this risotto is a stunner.
Unlike the red wine risotto with arugula I made a while ago, this version gets all its gorgeous magenta color from fresh roasted beets. The recipe has no twists whatsoever; it's risotto 101. You can roasted the beets a day or a few hours ahead. It's an extra step, but it couldn't be easier. If you've only had canned beets (I still like tossing the shredded ones in salad), you'll love the clean, earthy taste of fresh ones.
I made this risotto to go with steaks for a fantastic Valentine's Day dinner that actually happened the day after. Because it's an all-veggie risotto, I think it's well suited for a side. But no one would mistake it for an afterthought.
I found this recipe on the Gourmet magazine website and was sold by their (much more beautiful than above) photo. I cut the recipe in half and omitted the wine, which I tend to do if I don't have an open bottle of white. If you want to make this vegetarian, use mushroom broth instead of chicken. Here's an old post of mine describing the basic risotto technique, with step-by-step photos. And here is one of my all-time favorites, Roasted Butternut Squash Risotto with Mushrooms.
11 comments:
- Jada Ach said...
Yum! This is such a pretty dish. I will definitely have to try this soon, as I'm sure to love any dish that shines with this amount of pink florescence!
- Sarah said...
I love to hate making risotto. It seems every time I make it I tell myself never again because it's too much work. But I keep coming back to it again and again because it's so good. I think I'm also beginning to accept the zen-like calm 50 minutes of attentive risotto stirring can produce.
(BTW, thanks for the book suggestions on freelance writing. They have been most helpful.)
- billjac said...
Sarah, I've heard that you don't need to stir nearly so much, but, since my risottos usually end up a bit chalky and I don't know why, my advice is suspect.
My default inclusions are prosciutto, onions and mushrooms, but I made a shrimp, butternut squash and brown butter risotto that turned out nicely not too long ago.
- Chris @ Beyond Ramen said...
I am a huge fan of risotto - whoever discovered that one could get such creaminess out of rice and broth made an incredibly finding in my opinion. And since I have no doubt that we eat with our eyes as well as our mouths, the red color here is simply fantastic!
- Mark Scarbrough said...
Love risotto. Make it. In fact, mushroom risotto used to be our go-to meal after the movies--but I'll admit we made it in the pressure cooker. 7 minutes and done. But it does not compare to stirring and stirring to abrade that rice starch into the sauce. I find it so Zen, the constant stirring. I can't wait to try it with beets--and probably the beet greens, too.
- Julie said...
Sarah & Billjac: it's true--you only need to stir for about 22 minutes! It is very zen, as Mark says! Billjac, your default sounds amazing.
Mark: I think the beet greens would be amazing in the risotto. I didn't know a pressure cooker would work...intriguing.
- abby said...
mmmm. yes to risotto. my favorite as of late is with white wine, mushrooms, and peas.
- liberal foodie said...
no, but I should! A friend came over last weekend and we cooked from January's food and wine- that was a blast. She made the basic risotto and we all were in heaven. I don't make it because I never think of making it. From cooking school, I've learned the techniques and know that it's fairly easy but I guess I haven't gotten over the hump of JUST making it. Garlic, serrano hame, cream and saffron risotto would be my first attempt at it.
- Julie said...
Abby: your mushroom and pea risotto sounds classic and delicious--vegetarian too!
Liberal: I've never done mine with saffron--I know it's a classic pairing for osso buco--but I like that you'd add the serrano, and definitley bring on the garlic. My mouth is kinda watering...you should definitely get over the hump!
- Joseph said...
- This comment has been removed by the author.
make rissotto like twice a month never same one twice but last week did carrot and roasted quince with balsmic cherry glazed duck


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This is a guest post by educator and VoiceThreader, Jessica Gonzalez. I learned about VoiceThread when I started my new job in 2015. I work in the Center for Teaching & Learning at Our Lady of the Lake University in San Antonio, TX. Primarily, my office works on teaching best practices with the … Continued


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Aid, MDGs, and Gender
'Development aid' is always surrounded by questions. Some argue whether it shows results, and some worry about the way it is spent. And the imminent question is, where does it go? Well, it does have some impact. According to the latest UNESCO report 'Financing Education in Sub-Saharan Africa', development aid accounts for 50% of the government education budget in some countries of Africa. "Over the last decade public spending on education in Africa has increased by more than 6% each year", says the report. However, much remains to be done to distribute it well between primary and higher education, as often requirements of the primary education system suffer. Thus, cutting aid is definitely not a smart move as explained by Liz Allcock and Jimmy Kainja in their post 'Cutting UK aid to Malawi will hurt the poor, not the leaders'.


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I had discovered a new blog from the Board for Certification of Genealogists (BCG) a few days ago and was very excited. It will be a great way to get information out to the public on the certification process and new board-certified genealogists. Now they have issued a press release with details on the blog.
BOARD FOR CERTIFICATION OF GENEALOGISTSP. O. Box 14291
Washington, DC 20044
For Immediate ReleaseDATE: 8 January 2013
SUBJECT: BCG's New Blog: SpringBoard: News and Notes
The 49-year-old Board for Certification of Genealogists (BCG), the group that wrote the book on genealogical standards, recently joined the blogosphere with its blog, SpringBoard: News and Notes, accessed from http://www.BCGcertification.
Future posts will come from BCG officers, trustees, and committee members and will include
- names and profiles of new certificants (whose portfolios of work have been judged to meet the standards set out in the BCG Genealogical Standards Manual),
- news of conferences and events where BCG will have a presence through exhibit booths, lectures, certification seminars, and social events, and
- information, advice, and explanation on genealogy standards, the certification procedures, and other items of interest.
In addition a current-events calendar lists where BCG will have a presence. Anyone may subscribe to email notifications of new posts from the site as well.
Using blog software through its website allows BCG to communicate more frequently than its triannual newsletter, OnBoard, to which anyone may subscribe for a yearly fee. The organization also has a presence on Facebook (currently open to the public) and LinkedIn® (for associates).
Said Powell, "We enjoy being able to offer timely news and notes to help advance the mission we began in 1964–defining, supporting, explaining, and advocating high standards in genealogy."
FYI: BCG is an independent certifying body recognized nationally and internationally. It is not affiliated with, or part of, any group. More information is available at http://www.bcgcertification.
Certified Genealogist, Certified Genealogical Lecturer, CG and CGL are proprietary service marks of the Board for Certification of Genealogists (BCG) used by the Board to identify its program of genealogical competency and evaluation and used under license by the Board's associates. The Board's name is registered with the U.S. Patent & Trademark Office.
Contact Information:Nicki Birch, CG, Executive Director for firstname.lastname@example.com www.BCGcertification.org


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Today the Tax Policy Center (TPC) released this analysis of the distributional effects of Mitt Romney's proposed tax reform plan, and it got so much (deserved) attention that both President Obama and presidential candidate Romney talked about it. Too bad both candidates were speaking entirely as candidates and not as policy analysts or even as the supreme policymaker that we will elect one of them to be.
President Obama decided that the report was sufficiently unfavorable to the Romney plan as to make it great campaign speech fodder. As reported in Politico:
President Obama is set to attack Mitt Romney on Wednesday for pushing tax reforms that would cut taxes for the rich while raising the burden on other taxpayers.
It's an argument that Obama often makes, but as he speaks in Mansfield, Ohio, it will come with the added weight of a new report from the nonpartisan Tax Policy Center — which is affiliated with the Urban Institute and the Brookings Institution — that backs up his claim.
"Just today, an independent, non-partisan organization ran all the numbers," Obama is to say, according to excerpts of his speech released by the Obama campaign. "And they found that if Governor Romney wants to keep his word and pay for his plan, he'd have to cut tax breaks that middle-class families depend on to pay for your home, or your health care, or send your kids to college. That means the average middle-class family with children would be hit with a tax increase of more than $2,000."
"But here's the thing – he's not asking you to contribute more to pay down the deficit, or to invest in our kids' education," Obama adds. "He's asking you to pay more so that people like him can get a tax cut."
Romney's response? As reported by Lori Montgomery in the Washington Post:
The Romney campaign on Wednesday declined to address the specifics of the analysis, dismissing it as a "liberal study." Campaign officials noted that one of the three authors, Adam Looney of Brookings, served as a senior economist on the Obama Council of Economic Advisers. The other two authors are Samuel Brown and William Gale, both of whom are affiliated with Brookings and the Tax Policy Center.
"President Obama continues to tout liberal studies calling for more tax hikes and more government spending. We've been down that road before – and it's led us to 41 straight months of unemployment above 8 percent," said Romney campaign spokesman Ryan Williams. "It's clear that the only plan President Obama has is more of the same. Mitt Romney believes that lower tax rates and less government will jump-start the economy and create jobs."
But what does the TPC analysis actually tell us–meaning us people who aren't campaigning to be president–about the Romney tax plan? It's well summarized by Figure 2 from the paper, above, which decomposes the bottom line conclusion that a revenue-neutral Romney plan would give generous tax cuts to the rich paid for with net tax increases on everyone else, into two parts: (i) how much the tax cuts from the tax rate reductions are skewed toward the rich; and (ii) how much the revenue offsets from (Romney-limited) base broadening are skewed toward lower- and middle-income households. Combined, we would end up with a revenue-neutral (relative to a business-as-usual, policy-extended baseline) and highly "regressive" tax reform, with relative and absolute tax burdens falling for "the rich" (defined here as households with incomes above $200,000–about the top 5%) and increasing for everyone else.
This makes the Romney proposal, specifically, a bad idea, but this should not be taken as a blanket indictment of any kind of tax reform proposal that tries to pay for low (or even lower) marginal tax rates by broadening the tax base. From a purely mechanical standpoint (leaving aside politics, I mean), both parts of the reform could be modified fairly easily to come up with a revenue-neutral but much more progressive (with average tax burdens rising more steeply with income) tax reform package. On part (i)–the rate cuts–just don't cut rates so much (or at all) at the top. On part (ii)–the base broadeners–just make sure you reduce some of the tax expenditures that currently benefit capital income (which is highly skewed toward the rich) and ideally additionally limit other tax expenditures such that higher-bracket households don't receive higher percentage subsidies. (The President's proposal to limit itemized deductions to the 28 percent rate is an example of this latter strategy.) Romney goes wrong on both parts because he chooses to cut tax rates the most for the rich and at the same time refuses to reduce current tax subsidies that produce very low effective tax rates on capital income (and hence the rich). The TPC analysis explains that taking tax preferences on capital income completely off the base-broadening table (as Romney would do) means that the revenue-raising potential from base broadening is cut by about one third. So from my perspective, this particular version of a base-broadening tax reform scores poorly on fiscal responsibility grounds and not just distributional grounds.
But it seems that President Obama's emphasis on the TPC analysis was to underscore that the offsets would imply higher taxes for most of us, even more than to complain about the proposed rate cuts lowering tax burdens on the rich. So I'd hate for the message heard from the President to be "we shouldn't pay for tax cuts with base broadeners"–as the shorthand for a more accurate characterization of TPC's conclusion that "we shouldn't pay for large tax rate cuts on the rich with base broadeners that fall disproportionately on the non-rich."
And by the way, the main lesson from the TPC analysis is also not what Romney suggests–that the Tax Policy Center is (suddenly) "liberal" and biased.


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It's always fun when we have the opportunity to review a costume from AntyimeCostumes.com. They have a great selection, and my kids enjoy dress-up at any time of year.
This latest was the Renaissance Peasant Boy Costume.
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Whenever I teach I'm asked by newbies how to write that boring middle section of the book, the part between the electrifying opening and the dramatic conclusion.
"You mean the plot?" I always reply.
Sayings and axioms abound about plotting, and I'll paraphrase a few here. Elmore Leonard said the famous "Don't write the parts people skip."
Other oft-heard quotes are, "Write a great beginning and a great ending and string them as close together as possible" and "Chase your characters up a tree, then throw rocks at them."
Ellery Queen and Raymond Chandler are credited with variations on "When things get boring toward the middle, kill somebody" and "When it slows down have two men burst into the room with guns."
All of these sort of touch on the central idea of plotting, namely, conflict. But none are really helpful except in the most general sense.
So here's what I do.
1. Give the characters at least two goals. A story goal, and a personal goal.
In my Jack Daniels series, the story goal is for Jack to catch the bad guy. Her personal goals are fixing her relationships and getting a good night's sleep.
There's something inherent in the human brain that desires order and completion. We want to fit all the puzzle pieces together and live happily ever after. So the first step on this journey is deciding where to go. This is the first stitch on the way to completing the quilt, and it gets the reader's attention and makes them subconsciously want to see it through to the satisfying conclusion.
2. Don't reveal everything at once.
It's natural, once you have a great idea, to want to spill everything immediately. But suspense, and reader interest, is piqued by the opposite--only give a little at a time. Ask questions, but don't answer them until later.
Questions keep the pages turning. The obvious question, "What happens next?" is what both your characters and your readers should be thinking.
In my book Afraid, both the reader and the main characters have no idea what is attacking the town until the second act; all they get are glimpses and pieces. Figuring things out is a lot more satisfying than being spoon fed.
3. Prevent the characters from reaching their goals.
The boring middle part of the book shouldn't be boring at all. This is the part where the author really gets to antagonize his main characters, heaping more and more conflict on them.
What is the absolute worst thing that can happen to your character? Make it happen. What will be impossible for them to overcome? Do it.
Along with being genetically wired to desire completion and order, we also like there to be a struggle before all is well. Adversity, conflict, and tragedy allow for admirable human attributes such as courage, love, and perseverance to blossom. We like winners, especially underdog winners. So heap on the abuse.
4. Subtext is subtext.
Sure, you may have an important theme to the work. Yes, you may love the written word and want to be as eloquent as possible. Of course you want to explore human nature, make the reader think about deep issues, and create realistic characters with complex motivations.
But don't do any of that at the expense of the story, dammit.
A story, in it's purest form, is: "Here's a mess, clean it up."
We're storytellers. Not charactertellers. Not themetellers. Not poets. The goal of a story is to present a problem, then solve the problem.
Are there exceptions? Sure.
But don't base your career on an exception.
We've been a species of storytellers as long as we've had a written history, and probably longer. The Epic of Gilgamesh is over 5000 years old, but the basic formula still remains the same.
Here's a mess, clean it up.
But Joe, you want me to follow a formula? Aren't formulas cliche and derivative and the work of hacks?
Not if you do a good job.
My wife hates going to the movies with me, because I always whisper to her what is going to happen next. It's not that the movies are the work of hacks. It's just that the more you understand about the storytelling process, the better you can predict it.
Of course, once you're able to predict it, you can do the unpredictable.
This isn't about muses or inspiration or magic or creativity. It's more like architecture than art. Yes, you can be dynamic and expressive and imaginative, but there are still rules.
Learn the rules.
Wednesday, December 10, 2008
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Prioritizing Intent Data in B2B Marketing
Dec 5 2018
53 mins
David Pitta, CMO, BrightTALK
There's always more than one priority in B2B marketing.
As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the marketplace, and creating demand from our marketing channels.
Increasingly, the digital behaviors of our ideal audience continue to fragment. No longer are they dedicated to a single device or source or input (voice vs text). This perpetual change has challenged decade old algorithms to better recognize their intentions. B2B marketers now face a new priority. How do we leverage Intent signals and prioritize the use in go-to-market efforts?
Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.
In this session, he'll cover:
-Looking at the layers and purpose of Intent signals in B2B
-Separating account from person-based intent
-Leveraging (the three C's and P based intent) category, content, competitor, and product-based intent
-Activating and measuring business value from intent
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Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals
Dec 4 2018
46 mins
Christa Tuttle, CEO, Launch Marketing
Sales is great at speaking with prospects, uncovering their particular needs and pain points, and making adjustments on the fly based on what is resonating and what isn't during a conversation. However, your website, marketing collateral and revenue marketing campaigns can't make these same real-time adjustments based on body language, questions and other customer feedback—whatever potential customers see is what they get.
As the B2B landscape shifts and buyers do an increasing amount of research on their own, it's more important than ever for tech execs to prioritize strong B2B messaging so they clearly articulate the value prop and compel prospects to engage. In this presentation, Christa Tuttle, CEO of Launch Marketing will guide participants through strategic approaches and best practices for building company messaging that gets right to the heart of what customers need and triggers revenue-generating actions.
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Scaling B2B Demand with Authentic Connections
Nov 15 2018
60 mins
David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK
Your marketing team is focused on efficiently delivering results, however as the buyer's journey (if it can still be called that) becomes less linear and more complex, you're facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.
In this live webinar, BrightTALK's CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team's resources for high-value activities.
In this webinar, you'll learn:
-How to identify authentic intent
-How to build your business by building trust
-How to scale through strategic use of tools and human capital
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CA Technologies Customer Story
Nov 9 2018
4 mins
Kim Hahn, Director Demand Generation, CA Technologies
Kim Hahn sat down with us to share CA Technologies' experience with our platform at BrightTALK Local: NYC.
Ensuring alignment across such a big organization like CA Technologies has been key to maintaining a consistent story that resonates with their audience, and manageable for their teams.
Find out how BrightTALK has become the platform they look to for their content and demand marketing program to drive engagement and conversions.
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Q4 2018 BrightTALK Community Update - IT Security
Oct 18 2018
62 mins
Dave Klein (GuardiCore) | Jay Beale (InGuardians) | Marija Atanasova (BrightTALK)
Discover what's trending in the IT Security community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for security professionals and decision makers.
Tune in with Dave Klein, Senior Director of Engineering & Architecture at GuardiCore and Marija Atanasova, Senior Content Manager for IT Security at BrightTALK, to discover the latest trends in the community, the reasons behind them and what to look out for in Q4 2018 and beyond.
- Top trending topics in Q3 2018 and why
- Key events in the community
- Content security professionals care about
- What's coming up in Q4 2018
Audience members are encouraged to ask questions during the Live Q&A.
- Dave Klein, Sr. Director of Engineering & Architecture, GuardiCore
- Jay Beale, Principal Security Consultant, CTO, and COO, InGuardians
- Marija Atanasova, Sr. Content Strategist, BrightTALK
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Data Analytics are Changing Marketing Forever
Oct 4 2018
36 mins
Melanie Turek,Fellow & Vice President, Frost & Sullivan
With the rise of mobile and social, customers are more knowledgeable and empowered than ever. Their ability to access and share information anytime and anywhere gives them enormous control over their interactions with the companies they do business with—and they know it. As a result, they expect data-driven, personalized interactions at every stage of the marketing and sales funnel. One way marketers can adjust for the new normal is by leveraging big data and analytics—along with artificial intelligence, mixed reality and machine learning.
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The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics
Oct 4 2018
60 mins
Scott Holden, Chief Marketing Officer, ThoughtSpot
Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot's search-driven analytics. Using ThoughtSpot, Scott's entire marketing team can now analyze all their marketing data in one place without waiting weeks.
We'll cover:
- Top data sources and key metrics to include when building out your marketing analytics program
- Best practices for transform your team into a data-driven marketing masters
- How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists
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Marketing Attribution: Uncovering the Truths & How to Get There?
Oct 4 2018
54 mins
JoAnne McDougald, Advisor, Expert Marketing Advisors & Deirdre Mahon, Advisor, Expert Marketing Advisors
Attribution is no easy thing for today's marketeer. Everyone in the business is asking "what's the repeatable sales cycle and number of touches our buyer takes to get a deal over the line". Finance puts pressure on teams to report in near real-time what's working and what's not and without answers budgets are held up. Sales teams need to personalize outbound efforts so they can efficiently engage the buyer but marketing needs to guide what content and what channels work best.
Navigating the maze of attribution is both a qualitative and quantitative undertaking and unless you have the tech stack fully integrated, you may be missing key pieces of the puzzle. As daunting as it can be there is a step by step approach to follow and over time you achieve clarity. Join this webcast to learn best practice approaches to becoming a fully attributed marketing engine.
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Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
Oct 4 2018
56 mins
Val-Pierre Genton, VP Product Marketing, BrightTALK
When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.
In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
Putting it all together. Turn intent into engagement in a few steps.
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Title: One Third of LogRhythm's Pipeline Comes from Webinars and Videos
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Jan 11 2019 8:10 pm
Presented by: Christina Phillips, Senior Manager of Marketing Operations, LogRhythm
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One Third of LogRhythm's Pipeline Comes from Webinars and Videos
Christina Phillips, Senior Manager of Marketing Operations, LogRhythm
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Doha, Qatar, 15 June 2014 (IUCN) – World Heritage faces growing threats from illegal wildlife trade and development pressures, requiring the highest standards in conservation action at the global level, according to IUCN (International Union for Conservation of Nature), the Convention's advisory body on nature.
At the 38th annual World Heritage Committee meeting, which opens today in Doha, Qatar, IUCN recommends four new sites for inscription on the World Heritage List, including Botswana's iconic wetland the Okavango Delta, India's Great Himalayan National Park Conservation Area, Philippines' Mount Hamiguitan Range Wildlife Sanctuary and Denmark's Stevns Klint.
"Once again we have some exceptional places waiting to be inscribed on the most prestigious list that celebrates our common natural heritage," says Julia Marton-Lefèvre, IUCN Director General. "However, declaring a site World Heritage is not an end in itself. World Heritage status should guarantee excellence in protection and the highest level of commitment to conservation – collectively at the international, national and community levels."
In order to trigger international action to increase protection of the sites that need it most, IUCN recommends Tanzania's Selous Game Reserve, Thailand's Dong Phayayen-Khao Yai Forest Complex and Kenya's Lake Turkana National Parks to be inscribed on the List of World Heritage in Danger.
Illegal wildlife trade is a serious threat to the biodiversity of the Tanzanian and Thai sites, while a major dam development project is putting Lake Turkana's integrity at risk. This is the fourth consecutive year that IUCN is recommending danger-listing for this site due to the ongoing construction.
"Illegal wildlife trade and unsustainable development within our planet's most precious places are international issues that must mobilize international action," says Tim Badman, Director of IUCN's World Heritage Programme. "If we cannot stop serious threats from spreading in World Heritage sites, what does this say about prospects for other key natural areas, which have much less visibility?"
This year IUCN also recommends the extensions of three existing sites: the South China Karst, the transboundary Bialowieza Forest located in Poland and Belarus, and the Wadden Sea – a World Heritage site shared by Denmark, Germany and the Netherlands. Expanding these sites will encourage stronger cross-border cooperation in their protection and conservation.
To ensure that World Heritage status continues to provide protection to World Heritage sites and serves as a flagship for best practice in global conservation, IUCN has developed the first global assessment of natural World Heritage – the IUCN World Heritage Outlook. The platform, which will be launched in Doha, highlights well-managed World Heritage sites and draws attention to the need for action in sites under threat.
For more information or to set up interviews, please contact:
Ewa Magiera, IUCN Media Relations, m +41 76 505 33 78, [email protected]
In Doha: Célia Zwahlen, IUCN World Heritage Programme Communications, [email protected]


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VIDEO: Building Advocates for Clean Energy on Global Wind Day
Building Competition for Global Wind Day from Kristen E on Vimeo.
As part of the celebration, the American Wind Energy Association (AWEA), held a "Construct a Turbine" competition on June 14 in which people from the Washington, D.C. area built their own wind turbine models while helping to promote clean, renewable energy. Participants included representatives from James Madison University, the League of Conservation Voters, Environment America, American Wind Energy Association and the Sustainable Business Council.
For many attendees, the competition was a chance to continue to support renewable energy while gaining knowledge of how wind power works. Ashley Friedman, a member of the team from LCV, attended the event because she supports the cause. She's already participated in a lobby day in support of the investment tax credit for wind energy and said she hopes that participants will advocate for increased use of wind energy in the future.
AWEA CEO Tom Kiernan stated that AWEA put on the event in order to raise awareness of the power, simplicity and cleanliness of wind energy. Kiernan sees wind energy as a critical part of the solution to global climate disruption - and he thinks wind can provide at least 20 percent of the electricity generated in the United States sooner rather than later.
It's a prediction that doesn't seem unreachable. Wind power is currently one of the fastest growing sources of American manufacturing jobs, and 45,000 wind turbines are already installed across the United States.
For more information, check out the video above.--Sierra Club Interns Lauren Lantry and Kristen Elmore


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Wildfire needed a new wordpress theme design and created a contest on 99designs.
3 winners were selected from 45 designs submitted by 11 freelance designers.
The Barefoot Executive
i am a speaker, author and business strategist for work at home professionals or those who wish to be
my audience is equally split gender-wise; age 39-54; these are self-employed, business owners, work at home professionals and start ups - this is an existing audience with brand awareness of my colors, 'feel' etc
I need a graphic overhaul and new look/feel to http://BarefootExecutive.TV
needs to fit within the wp theme of On Demand by Press75 -- existing platform
I need a header, a footer and some graphical compliments
I like how http://www.newsletterguru.tv/ has some WOW factor - but not married to that
use the maroon color palette from my other sites mentioned above
new banner or large attention-getting graphic at top to fit theme
new social media follow buttons for Twitter, Facebook, YouTube and Linked In
new large button that leads to all past episodes, categories, etc
==> mockup of site placement within the wp theme i already have installed
i will need jpg files and eps files
I have a major book coming out this year, speak internationally and this is a global brand --- this is not just a site i'm 'throwing up' to see if it sticks -- this should have really great visibility and brand recognition
I also have several photos if you want to incorporate into your renderings
HAVE FUN - I really want this to look different than the 'other' channels out there
If you can make this 'sing' and really give the rockstar appearance of a globally established brand...household name...I will contract you to do the overall rebranding of all of my sites, as well as my book launch site


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Sheriff's candidate James Hellmold wants to build on the programs his former boss had right, while guarding against the leadership failures, he said, led to the department's troubles.
Hellmold, who drove a car for former Sheriff Lee Baca and ascended to one of the highest-ranking posts in the department over his 25-year career, said many of the agency's woes have already been fixed.
The Citizens' Commission on Jail Violence, which Hellmold sat on, identified and found ways to decrease violence and abuse of jail inmates by deputies. The 46-year-old assistant sheriff said he wants the top spot to make sure the agency continues heading in the right direction.
"We need a sheriff who has the youthful energy to advance progressive ideas and the past 25 years of seeing mistakes" Hellmold said. "What's not effective is business as usual, mass incarceration and overreaching for minor offensives, while major crimes run rampant."
Before becoming assistant sheriff, Hellmold headed up the Sheriff's Century substation in Lynwood, bringing homicides to their lowest level (two) in the 20 years before his arrival, he said.
The strategy, Hellmold said, was simple. He created groups of deputies and instructed them to focus on violent crimes and criminals.
If elected sheriff, Hellmold said, he would do the same throughout Los Angeles County.
"It's a matter of setting priorities so we have the ability to be effective on serious crimes," Hellmold said."On lesser crimes, such as narcotic-related crimes, crimes that are traditionally known as nonviolent crimes, we don't overreach; we focus on re-education."
Re-educating inmates, Hellmold said, is one area former Sheriff Baca got right. And as sheriff, Hellmold said, he would look to expand classrooms inside jails.
But, Hellmold said, he would also focus his efforts in areas where his boss failed, namely holding deputies accountable for their actions.
Part of accomplishing that, Hellmold said, is more timely conclusions to investigations of deputy involved shootings.
"If you're a deputy who's not equipped with the calm nerves of knowing how to react, maybe you shouldn't be on the front-line," Hellmold said.
He would also grant the Board of Supervisors access to oversee the department. New Inspector General Max Huntsman, Hellmold said, should be more than just an outside observer. He wants Huntsman to have attorney client privilege — the ability to access all investigative records and form his own conclusions from a place of knowledge.
Additionally, Hellmold said he would use his position to secure treatment for the mentally-ill, because deputies aren't equipped to help the mentally sick.
While other candidates are promising their fresh perspectives will fix the department, Hellmold said he has the experience and know-how needed to do it.
"It's my belief that there's too many politicians in law enforcement and that's been the problem," Hellmold said. "I think it's up to the public, do you want a politician as your next sheriff or a crime-fighter."
Age: 46
Residence: Covina
Experience: Assistant sheriff in charge of all patrol and detective divisions
Website: jameshellmold4sheriff.com
Candidates were asked to briefly describe how they would reform L.A. County's jail system and whether they would favor building new jails to expand capacity. Here are Hellmold's responses:
After allegations of misconduct in the jails, I was brought in to work with the Jail Commission to implement reforms. We met with jail staff on every shift to establish clear expectations of conduct. We implemented policy, supervision, and training to strengthen performance, and developed inspectional oversight to ensure accountability.
No, my vision for public safety is not to expand jail capacity. I will reduce the cycle of crime and recidivism through a more progressive approach of diverting mentally ill and low level offenders into proper treatment facilities, while focusing our enforcement efforts on serious and violent crime.


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PAHS principal speaks about pros, cons of seven- vs. eight-period school days
PUNXSUTAWNEY — In light of recent discussions regarding changes to school scheduling, High School Principal David London spoke to the school board at its meeting Monday about some of the advantages and disadvantages of the seven-period school day versus the eight-period school day.
The original discussions came about as the board was mulling the possibility of a school closure, involving moving seventh grade to the high school and third grade to the middle school.
While the option of closure was ultimately bypassed by the board for this year, talks about the number of periods persisted.
The high school initially went to an eight-period schedule during the 2009-2010 school year, following the closure of Mary A. Wilson and the subsequent movement of eighth graders to PAHS.
"It would've been impossible to take the eighth grade to the high school without going from a seven-period day to an eight-period day," London said.
Using data from past years, operating on both a seven-period and an eight-period schedule, he compared and contrasted the two situations in order to advise the board on future action.
The 2008-2009 school year was the last one to use the seven-period schedule. At that time, the school day began and ended at 8:05 a.m. and 2:57 p.m. respectively. The basic period lasted 43 minutes, exceptions being the first, given 48 minutes to facilitate the morning announcements, and the activity period, which ran for 44. Each student also had a lunch period.
The total instructional time — which does not include lunch period or the breaks between classes — came up to 350 minutes.
Under an eight-period schedule, students are at school from 7:45 a.m. to 2:55 p.m. — an increase in the total amount of time spent in school.
The basic period became 40 minutes, with 43 for the first and 41 for the last in order to allow for the afternoon announcements. Lunch was half an hour for all students. However, the activity period was reduced to 40 minutes. The time between classes also increased slightly.
The total instructional time for the entire school day was 364 minutes — a 14-minute increase from the original 350.
However, the per-period instructional time actually decreased.
Overall, students gained 42 more hours per year of general instructional time, but lost 9 hours of per-period instructional time.
On the advantages and disadvantages of that system, London said,"I like the eight-period schedule a lot more because of the flexibility that's in it and because of some of the things it does for students."
Among those things is a broadened credits opportunity for students. Under a seven-period schedule, the average course load for students was 5.25 credits. Under the new eight-period schedule, however, the average is 6.5.
The eight-period schedule, London said, opens up opportunities for kids to take another class. It also allowed some classes to expand and gain credit worth. For example, a math lab has been added in addition to more science labs and extra physical education sessions per week.
An eighth period was added as a flex period students could use any way they wanted, whether it was for extra classes, extracurricular activities, study halls, etc.
"It's definitely made it easier to put more flexibility and more available space into the schedule," London said.
He also said that, should discussions regarding moving the seventh graders into the high school be reprised, the eight-period schedule would need to be maintained.
"The eight-period day is the only chance to foster a seventh grade move to PAHS ... There's absolutely no way you could go to the seven-period schedule and mathematically bring the seventh grade to the high school," London said.
He said that the eight-period schedule has been better for the music, elective, work release and dual enrollment programs. He added that the flex period has been "better for students," as a lot of them work after school or are otherwise involved in additional extracurricular activities and therefore stand to benefit from the extra time in school to complete their work. It also creates more time for make-up work, PSSAs, Keystone remediation, learning support, academic support and others.
As a part of the new schedule, the school has also moved to a six-day cycle, increasing physical education, science labs and safety education classes to 90 classes a year rather than the previous 72.
"It is accurate that you're losing three minutes a day per class, and I understand the argument is, 'Well, those students are losing 14 class periods over the course of a year,'" Superintendent Dr. Keith Wolfe said. "However, students who need that extra help ... are getting that extra time, but we're also able to maintain with eight periods options for students that are academically sound."
London added, "I think it's made things easier on students."
Additionally, the eight grade curriculum currently has 7 of 8 periods filled. Moving back to a seven-period schedule would require those students to be in a class throughout the entire day.
One potential drawback that London mentioned was that students were completing their graduation requirements a bit earlier. However, he said it opens up opportunities for work release, dual enrollment, taking an additional class or other related extracurriculars and electives. So far, he said, the numbers indicate that most students are taking advantage of this.
On the faculty end, teachers have maintained their load of no more than six classes, regardless of what schedule is used. The teachers are allotted a 7.5-hour work day with a 30-minute lunch. None of these things changed under the new schedule.
However, they are now starting and finishing earlier and losing a lot of professional development time — time used for staff meetings, trainings, grading, lesson plan formation, parent-teacher conferences, etc. — as a result.
However, there is a trade-off. Where originally teachers taught 6 out of 7 periods with one prep period, they now take 6 out of 8, prep period included. Now, they have an extra duty period, whether it's cafeteria/study hall supervision, work with online classes, learning support work, etc. That time could also be used to get extra work done, in addition to the prep period. It also leaves two flexible times during the day to work with students.
"The advantage of that was we had more available time where teachers were free to work with students, and we actually gained a little bit of time for teachers to get some things done," London said.
Overall, total instructional time under an eight-period schedule would increase from 307 to 324 minutes, provided teachers use one period to focus on students.
However, the instructional time does go down if that period is used to supervise a study hall or a lunch.
On the whole, London said, "The new model ... gave us more opportunities to involve teachers in duties, which overall is better for our school climate, and it creates available time for students to get with teachers if they have things they need to work on.
Board President Gary Conrad said, "You do lose, but you do gain. Both are right, and both are wrong."
The board did not take any action regarding school schedules for the immediate future.