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I would like to thank everyone who came out to support the JDRF at our Bowling for a Cure Fundraiser. We had a great turnout and everyone had lots of fun. I would like to personally thank everyone who donated their time to help me with this fundraiser. Additionally, I would like to thank the following businesses for their support in the form of donations: The Spencer Magnet, Wal-Mart Shelbyville, DQ Taylorsville, DQ Shelbyville, Graeter's Ice Cream, Bluegrass Bowling Center and The Sentinel News.
I admit it up front: I'm nobody important. I'm just a wife and mother of two boys and a girl, living life to the best down here in beautiful Spencer County, Kentucky.
We slept in a bit after a late night. Lynn went out with some delegates to a Styx concert and arrived back at the hotel at some unearthly hour. In the morning (late morning) I went to the Minneapolis Convention Center to see and help with the relief efforts for the hurricane. The bicycle donation ride by Humana was up and going and the volunteers were busy at the convention hall assembling relief packages. It gave me a great feeling to watch people helping other folks unconditionally.
I attended the August school board meeting and was very disappointed and angry over the outcome.
A ruling was handed down by Jack Conway stating that it was illegal to have a closed meeting to discuss the evaluation of our superintendent. Yet, instead of accepting that, some of our board members have decided to use money which could be well spent in our schools, to fight this ruling. And they have the nerve to say they are doing what is right for our children.
We had to get up early for a Kentucky Delegation breakfast and commemorative photo session. It was fun to see everyone even though it was so early! We realized that this would be the last time we'd all be together. There was another luncheon today and then the last convention session with John McCain's speech!
Hi my name is Amanda Martin and I have had Type 1 Juvenile Diabetes since I was 11 years old. Today I am 14 and a freshman in high school.
I would like to invite you to attend the JDRF (juvenile Diabetes Research Foundation's) walk for a cure Saturday, September 13th at Bowman Field/Seneca Park. The registration begins at 8 a.m. and the walk begins at 10 a.m.
My family and I will be walking and would love to see you there.
Most of the time when I write a letter to the editor, it's really kind of directed to the readers. This letter is actually to our esteemed editor, Robin Bass. I want to give credit where credit is due, so, Robin, make sure you publish this so that everyone gives you the credit you so richly deserve.
Robin, I really wanted you to know that I think you and your staff are doing an outstanding job with each and every newspaper that you publish.
Copyright © 2019
The Spencer Magnet is your source for local news, sports, events, and information in Spencer County, KY and the surrounding area.


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Events for December 7, 2018
Day Navigation
7:00 am
Letting Go of Limitations Retreat (CANCELLED)
Deepen your experience of the Buddha's teachings by participating in our December residential retreat at the beautiful Maitripa Centre in Healesville. This retreat offers participants the opportunity to develop techniques for integration into every day life and to release the emotional baggage of the conditioned mind. Participants will be guided to go beyond the ordinary way of thinking to explore, ... Read MoreFind out more »
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- Special Event

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UGI Encourages Residents to Follow Safe Energy Practices during Holidays
12 Dec 2017
As families gather during the Holiday Season, UGI encourages customers and community residents to remember the following energy-related safety tips:
- Protect your family from carbon monoxide (CO). CO is a colorless and odorless gas that can build up inside a home due to malfunctioning heating units or other fuel-burning appliances, as well as by blocked chimneys and exhaust vents. Signs that an appliance may be producing CO include condensation on walls and windows, house pets becoming sluggish, and residents in the home suffering flu-like symptoms or feeling unusually tired. Individuals who believe they may be experiencing symptoms of CO poisoning should immediately seek fresh air and prompt medical attention. UGI recommends that all homes have working CO detectors on every floor, especially near heating equipment and bedrooms. It is important to know that CO detectors have a limited operating life. Check the manufacturer's instructions for information and replacement considerations.
- Call UGI if you detect the odor of gas. Be aware that an odorant, which smells like rotten eggs, is added to natural gas to assist in the detection of a gas leak. If you smell the odor of natural gas, leave the building immediately, taking everyone with you. Do not use the phone, light a match, or switch anything on or off. Once in a location where the odor of gas is no longer present, call UGI from your cell phone or neighbor's home. UGI's emergency response number is 1-800-276-2722. UGI will send a service technician to investigate the odor immediately. Emergency response is available 24-hours a day, every day.
- Remove flammable items from ignition sources. Make sure Christmas trees, gifts, decorations and discarded bags, boxes and wrapping paper are kept away from fireplaces, radiators and other heating sources. Turn off tree lights and lit decorations when you go to bed or leave the house. Unplug extension cords when not in use.
- Prevent Christmas tree fires. If you are using a natural tree, make sure it is placed well away from heating sources, and is well watered to avoid dry branches catching fire from the heat of bulbs. If you use an artificial tree, make sure it is tested and labeled as fire resistant. Artificial trees with built-in electrical systems should have the Underwriters Laboratory (UL) label.
- Properly use outdoor electric extension cords. If using outdoor lights around your home, make sure you use outdoor-rated extension cords and timers. Follow the directions on cord labels regarding connecting light strings and extension cords to avoid overloading electrical circuits. If a cord feels hot to the touch, it is overloaded and may cause an electrical fire. Additionally, make sure the cords are located out of the way to avoid a tripping hazard.
- Practice good safety habits when using a natural gas oven and stove. If you use natural gas for cooking, be sure to keep loose clothing, dish towels and other flammable items away from the burners and hot stove surfaces. In addition, to allow for proper air flow and avoid accidental fires, keep your stove and the area around it clean and free from bags, wrappers, product caps, lids and boxes, etc. Finally, always keep a fire extinguisher on hand in or near your kitchen.
- Use extra caution when using space heaters. Always place a space heater on a level, hard surface and keep anything flammable (such as paper, clothing, bedding curtains, or upholstered furniture) at least three feet away from the unit. Turn off space heaters before leaving the room.
- Clear snow and ice from the outside appliance vents. Following winter storms that cause an accumulation of ice and snow, always clear appliance exhausts and vents around your home. This allows the air flow necessary for safe operation. Blocked vents and exhausts can cause appliances to malfunction, which can lead to a dangerous build-up of carbon monoxide inside the home.
- Clear deep snow from collecting around gas and electric meters. Clearing snow from the area around natural gas and electric meters provides a path for UGI personnel who may require access. When removing accumulated snow or ice, please work carefully around your gas meter. Keep snow blowers and plows away from the gas meter to avoid damaging the equipment.
- Significant ice accumulation or high winds can also cause downed electric wires and power outages. UGI Electric customers who experience an outage should contact UGI at 800-276-2722. If you see a downed electric wire, assume it is energized and DO NOT TOUCH IT. Contact UGI at 800-276-2722 to report the downed wire.
UGI urges customers to be prepared for unexpected power outages by taking the following steps:
- If you depend on electric-powered medical equipment for life-support, we recommend that you purchase a back-up power supply or make arrangements to stay with family or friends in the case of an outage.
- If you are a residential customer with special needs and have an emergency, please contact your regional 911 center. Special needs customers calling UGI to report an outage should identify themselves to the customer service representative. UGI can provide information to assist you in connecting to your local 911 center.
- If you use a generator during an outage, please make sure it is used safely by following the manufacturer's instructions on proper venting and operation. NEVER OPERATE A BACK-UP GENERATOR IN AN ENCLOSED SPACE.
Additional safety tips are available on UGI's website at www.ugi.com/safety.
UGI Utilities is a natural gas and electric utility with headquarters in Reading, Pennsylvania. UGI serves 700,000 customers in 45 Pennsylvania counties and one county in Maryland. Customers and community members are invited to visit the UGI website at www.ugi.com; our Facebook page at www.facebook.com/ugiutilities; or follow us on Twitter at www.twitter.com/ugi_utilities.


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Tom L. Richard, Ph.D.
- B.S. Political Economy of Natural Resources, University of California, Berkeley, 1978
- M.S. Agricultural Engineering, Cornell University, 1987
- Ph.D. Biological Engineering, Cornell University, 1997
Dr. Richard's Bioconversion Research Group applies fundamental engineering science to microbial ecosystems, developing innovative strategies for a more sustainable agriculture and the emerging bio-based economy. Our particular emphasis is on microbial processes that occur in three-phase porous media, where solid, liquid, and gas phases all play critical roles. These porous media systems are referred to variously as:
- solid-state fermentation in the biotechnology, pharmaceutical, and food processing industries;
- composting in the manure management and solid waste realms,
- ensilage on dairy and beef cattle farms, and
- soils in agroecosystems.
The complexity of these systems lies not only in their immediate physical, chemical, and biological dimensions, but also in the human and natural systems within which they are embedded. Understanding and improving the performance of these microbial processes demands a multi-dimensional perspective and invites interdisciplinary collaboration.
Research themes
- Solid-state fermentation of biomass for renewable chemicals and fuels
- Advanced compost engineering
- Sustainable crop and livestock systems
Current sponsors include the National Science Foundation, the U.S. Department of Energy, and the U.S. Dept. of Agriculture.
For those who might be interested, my Ph.D. dissertation is available on-line:
Richard, T.L. 1997. The Kinetics of Solid-State Aerobic Biodegradation. Cornell University, Ithaca, NY
We are pleased that our research has proven useful to businesses, schools, citizens and policymakers. The following links illustrate some of these contributions:
- Biomass policy development: Biomass use in energy production: new opportunities for agriculture. (U.S. Senate testimony)
- Composting education: Cornell Composting website
- Planning tools for sustainable agriculture: Farm Energy Analysis Tool (FEAT)
- Our group is also active in advancing the emerging discipline of Biological Engineering, though organizations like the Institute of Biological Engineering (IBE), the Journal of Biological Engineering (JBE), the international Genetically Engineered Machines competition (iGEM), and opensourcing our lab with Openwetware.
- B E 464 - Biomass Energy
For information about courses please visit the LionPATH Course Catalog.
Recent Publications
Hoffman, E., Cavigelli, M.A., Camargo, G., Ryan, M., Ackroyd, V.J., Richard, T.L. and S. Mirsky. 2018. Energy use and greenhouse gas emissions in organic and conventional grain crop production: Accounting for nutrient inflows. Agricultural Systems. 162:89-96. DOI:10.1016/j.agsy.2018.01.021
- Malone, R.W., J.F. Obrycki, D.L. Karlen, L.Ma, T.C. Kaspar, D.B. Jaynes, T.B. Parkin, S.H. Lence, G.W. Feyereisen, Q.X. Fang, T.L. Richard, and K. Gillette. 2018. Harvesting fertilized rye cover crop: Simulated revenue, net energy, and drainage nitrogen loss. Agricultural and Environmental Letters 3:170041, doi:10.2134/ael2017.11.0041
- Wolfe, M.L. and T.L. Richard. 2017. 21st century engineering for on-farm food-energy-water systems. Current Opinion in Chemical Engineering 18:69-76, https://doi.org/10.1016/j.coche.2017.10.005
- Ligaba-Osena, A., B. Hankoua, K. DiMarco, R. Pace, M. Crocker, J. McAtee, N> Nagachar, M. Tien and T.L. Richard. 2017. Reducing biomass recalicitrance by heterologous expression of a bacterial peroxidase in tobacco (Nicotiana benthamiana). Scientific Reports 7:17104, https://www.nature.com/srep/ ; doi:10.1038/s41598-017-16909-x
- Dale, V.W., K.L. Kline, T.L. Richard, D.L. Karlen and W.W. Belden. 2017. Bridging biofuel sustainability indicators and ecosystem services through stakeholder engagement. Biomass and Bioenergy (in press), https://doi.org/10.1016/j.biombioe.2017.09.016
- Liu, W., J. Wang, T.L. Richard, D. Hartley, S. Spatari, and T. Volk. 2017. Economic and Life Cycle Analyses of Biomass Utilization for Bioenergy Products in the Northeastern United States. Biofuels, Bioproducts and Biorefining 11(4):633-647. DOI: 10.1002/bbb1770
- Ramcharan, A.M, and T.L. Richard. 2017. Carbon and nitrogen environmental trade-offs of winter rye cellulosic biomass in the Chesapeake Watershed. Agricultural Systems 156:85-94. http://dx.doi.org/10.1016/j.agsy.2017.05.017
- Bonifacio, H.L. C.A. Rotz and T.L. Richard. 2017. A process based model for cattle manure compost windrows: Part 2. Model performance and application. Transactions of the ASABE 60(3):893-913.
- Bonifacio, H.L. C.A. Rotz and T.L. Richard. 2017. A process based model for cattle manure compost windrows: Part 2. Model description. Transactions of the ASABE 60(3):877-892.
- Pandey, J.L., S. N. Kiemle, T.L. Richard, Y. Zhu, D.J. Cosgrove and C.T. Anderson. 2016. Investigating biochemical and developmental dependencies of lignification with a click-compatible monolignol analog in Arabidopsis thaliana stems. Frontiers in Plant Science Research 7:1309. doi: 10.3389/fpls.2016.01309
- Carroll, S., J. W. Carey, D. Dzombak, N.J. Huerta, L.Li, T.L. Richard, W. Um, S.D.C. Walsh and L. Zhang. 2016. Review: Role of chemistry, mechanics, and transport on well integrity in CO2 storage environments. International Journal of Greenhouse Gas Control 49:149-160. DOI: 10.1016/j.ijggc.2016.01.010
- Xiong, X., T.L. Richard and M. Kumar. 2015. Integrated acidogenic digestion and carboxylic acid separation by nanofiltration membranes for the lignocellulosic carboxylate platform. Journal of Membrane Science 489:275-283. DOI: 10.1016/j.memsci.2015.04.022
- Kapp, N.E., W.J. Barnes, T.L. Richard and C.T. Anderson. 2015. Imaging with the fluorogenic dye Basic Fuchsin reveals subcellular patterning and ecotype variation of lignification in Brachypodium distachyon. Journal of Experimental Botany erv158. DOI: 10.1093/jxb/erv158.
- Shao, X., K.M DiMarco, T.L Richard and L.R Lynd. 2015. Winter rye as a bioenergy feedstock: impact of crop maturity on composition, biological solubilization and potential revenue. Biotechnology for Biofuels 8:35. DOI: 10.1186/s13068-015-0225-z.
- Pandey, J.L., B. Wang, B.G. Diehl, T.L. Richard, G. Chen, and C.T. Anderson. 2015. A versatile click-compatible monolignol probe to study lignin deposition in plant cell walls. PLOS ONE 10(4) e0121334.
- Bukowski, N., J.L. Pandey, L. Doyle, T.L. Richard, C.T. Anderson and Y. Zhu. 2015. Development of a clickable designer monolignol for interrogation of lignification in plant cell walls. Bioconjugate Chemistry 25(12): 2189-2196
- Malcolm, G.M., G.G.T. Camargo, V.A. Ishler; T.L. Richard and H.D. Karsten. 2015. Energy and greenhouse gas analysis of northeast U.S. dairy cropping systems. Agriculture, Ecosystems and Environment 199:407-417.
- Dale, B.E., J.E. Anderson, R.C. Brown, S. Csonka, V.H. Dale, G. Herwick, R.D. Jackson, N. Jordan, S. Kaffka, K.L. Kline, L.R. Lynd, C. Malmstrom, R.G. Ong, T.L. Richard, C. Taylor and M.Q. Wang. 2014. Take a closer look: Biofuels can support environmental, economic and social goals. Environmental Science and Technology. DOI: 10.1021/es5025433.
- Camargo, G.T.T., M.R. Ryan and T.L. Richard. 2013. Energy use and greenhouse gas emissions from crop production using the Farm Energy Analysis Tool. Bioscience 63(4):263:273.
- Feyereisen, G.W., G.T.T. Camargo, R.E. Baxter, J.M. Baker and T.L. Richard. 2013. Cellulosic biofuel potential of a winter rye double crop across the U.S. corn-soybean belt. Agronomy Journal 105(3):631-642.
- Glanville, T.D., H.K. Ahn, T.L.Richard, J.D. Harmon, D.L.Reynolds, and S.Akinc. 2013. Effect of envelope material on biosecurity during emergency bovine mortality composting. Bioresource Technology 130:543–551.
- Tanjore, D., T.L. Richard and M.N. Marshall. 2012.Experimental methods for laboratory-scale ensilage of lignocellulosic biomass. Biomass and Bioenergy 47:125-133.
- Chen, Q., M.N. Marshall, S.M. Geib, M. Tien and T.L. Richard. 2012. Effects of laccase on lignin depolymerization and enzymatic hydrolysis of ensiled corn stover. Bioresource Technology 117:186-193.
- Speer, M.A. and T.L. Richard. 2011. Amplified insert assembly: an optimized approach to standard assembly of BioBrick™ genetic circuits. Journal of Biological Engineering 5:17.
- Lee, R.L., R.A. Aziz, C.H. de Brito Cruz, A.F.A. Chimphango, L.A.B. Cortez, A. Faaij, N. Greene, M. Keller, P. Osseweijer, T.L. Richard, J. Sheehan, A. Chugh, L. van der Wielen, J. Woods, and W.H. van Zyl. 2011. A global conversation about energy from biomass: the continental conventions of the global sustainable bioenergy project. Interface Focus 1(2):271-279.
- Baxter, R., G. Feyereisen, Y. Yu, and T.L. Richard. 2011. Winter crop and residue biomass potential in China. Biofuels 2(5):503-513.
- Durre, P and T. Richard. 2011. Microbial energy conversion revisited. Current Opinion in Biotechnology 22(3): 309-311.
- Richard, T.L. 2010. Challenges in scaling up biofuels infrastructure. Science 329: 793 – 796.
Research Interests
- Biological Processing and Bioproducts
Bioenergy and Bioresource Engineering


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Anyway, since last I wrote, I truly am retired...and old. We have grandpets. Pictured is Xena. We watch her sometimes. She is my oldest daughter's dog. Sometimes Xena comes with my actual granddaughter, Anika. This is great fun. We've watched Moo as well. Moo is my youngest daughter's dog. And sometimes, Moo comes with Holly, our other granddaughter.
Watching dogs and grandkids is great. You can walk them both. Buy them things.
Here's the deal, sometimes all I've really got is grandkids and granddogs. I'm happy as heck to sit around the house, petting the dog, or watching the dog, or the grandkids. Life isn't all that complicated,
I got to stop overthinking.


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- What is your value proposition?
- Understanding the basic product positioning
- Importance of the marketing mix
- Product life cycle and how it affects marketing decisions
- Objective of marketing – for example improve sales/ profit or performance, launch new product, maintain or improve market share, increase awareness of product or service, test a product or service
- Where will the growth come from/ How will the marketing activity drive growth?
Business to Business (B2B) Marketing
- Understand common promotional tools and selecting the most effective mix for your business
- Predictable marketing funnel
- Methods of direct selling, customer service and customer management
- Use of partnerships to massively increase your reach
- Referral strategies to create steady flow of customers
Business to Consumer (B2C) Marketing – Digital Marketing Strategies
- Basic issues involved in website design
- Pros and cons of building or buying a site
- High converting landing pages that generate leads
- Use of Video on web page and social media to increase your reach and connect with consumer
- Create compelling on-line content
- How do e-commerce and social media affect your business plan and costs
- Growing an on-line community
- Robust social media marketing strategy that creates high quality leads and more sales
- Staff training – do your staff need training to achieve your marketing strategy?
- How to manage your work/ life balance in an 'always on, always connected 'world
- Importance of on-line security plan – cybersecurity
Learning Outcomes
Understand how a strategic marketing plan maps to sales targets and overall business goals.
Articulate and communicate a clear value proposition.
Understand the marketing tools that are most appropriate for your customers and your products and services and to drive growth.


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Saying 'no' to your child
Why? Here's what I've been thinking about recently.
Earlier last week I had the privilege of hearing Paul Dillon speak. He's been talking to teenagers and families about drugs and alcohol for the past 20 years and he was fantastic. He said he'd like to smack some parents around the head for the lack of backbone they have with their teenagers on the issue of alcohol. It's the old 'Well, everyone else is doing it Mum' argument that seems to press all our buttons so brilliantly. He said parents need to learn to say 'NO' to their teenagers and show them some tough love. They are afraid of upsetting their children so give in.
What he didn't say is that many parents are afraid of upsetting their children from the day they are born. I have no problem with loving and caring for my child and keeping them safe. But by never letting them experience disappointment or failure when they are younger, we can create an enormous problems later. You can't just start saying 'no' when they're 14 about going to a party where alcohol is on offer if you didn't start saying 'no' to watching 'the inappropriate movie _______ (insert title here) that everyone else is watching' when they were 8. If they haven't started getting cranky with you before they are teenagers about a boundary you set, then it's going to be hard to go through that for the first time when they are adolescents.
And it's not just this. I see so many parents at my school who won't let their children experience any failure. Parents who ring up because their Year 8 boy has forgotten his assignment that is due that day. Why don't they just let him experience, I don't know, a consequence or something - because next time that assignment might just miraculously make it into his bag without you having to get involved. Incredible!
Many years ago I read a formative book called 'He'll be OK' by Celia Lashie (I reviewed it here many years ago). It was so helpful in forming my thinking about having teenagers. Her strong message is 'Don't rescue your kids on the small things - they need to learn consequences on the little things, to stop them stuffing up on the big things'.
I see kids at my school who don't do any schoolwork - at anytime. The whole way through school. Their parents give them the money they need to sustain the lifestyle they enjoy, they don't work for anything so there's no reason to be worried about getting into uni and what they'll do long term. Hey, Mum and Dad will help me out. They've done it so far. They'll keep on rescuing me, keeping me happy.
I think we're just short-changing our kids. Big time.


text: 04 August 2016 Pop-up shop to fund hospice care Bag a bargain at a pop-up shop coming to Tring this month. Stocking mainly women's clothes and accessories, with most items a bargain at just £2, the store on Akeman Street is being run by Rennie Grove Hospice Care to raise funds for its 24/7 responsive hospice at home service. Residents and shoppers will see a hive of activity on 3 and 4 August as staff and volunteers prepare No. 10 for a two-week takeover. Opening for business on Friday 5 August, the pop-up shop will trade from 10am till 4pm for seven days a week until Friday 19. Deborah Gould, Director of Retail & Trading at Rennie Grove, said: "We're thrilled to have this exciting opportunity for a warehouse clearance sale. It means we can offer high street fashion at rock-bottom prices whilst making way for new donations to stock our permanent shops for the autumn / winter season." Alex Ford from Oakman Inns has made the sale possible by generously donating the use of No. 10 Akeman Street for a fortnight.


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When you post your web site on the internet you keep your fingers crossed and the basic question that haunts you is whether you get enough traffic? Perhaps this question will haunt you even if your web is designed by an expert web designer. Now you can relax because there is one web designing company which assure you highest traffic for the web site designed by them. In fact they even undertake to make Search Engine Optimization Guaranteed. The claim is not a myth. They have proven track record of making Search Engine Optimization Guaranteed.
They adopt a realistic approach:
Of course, it is true that without web site being user friendly it is almost impossible to enhance the traffic. In order to claim Search Engine Optimization Guaranteed we always adopt a realistic approach to make the web user friendly. It may be using the Key Words, or using the suitable images or video clipping or even providing the links; everything should be linked to the target customer. With this, the traffic improves. However, in order to make the Search Engine Optimization Guaranteed this web designing company always ensures that the ranking appears in the first page of popular search engines like the Google, MSN and Yahoo. In any web design back links plays a crucial role and therefore enough emphasis is laid on providing suitable back links. Now, the visitor feels it convenient to navigate in the website and now the company can confidently make the Search Engine Optimization Guaranteed claim. Get the facts about search engine optimization providers
Visits convert into positive sales:
You will agree that mere increase in traffic will not serve the purpose; it should culminate into positive sales. The web designing agencies assure you on this as well. In fact, the agencies Search Engine Optimization Guaranteed is such that if your web does not appear in the first page of search engine then the agency will refund the service charge you have paid. The claim of Search Engine Optimization Guaranteed also says that the agency will maintain your website in the highest ranking failing which you need not pay them the maintenance charges. Now you will perhaps agree that Search Engine Optimization Guaranteed claim is not a myth but a reality; it all depends on how efficiently the web is designed and maintained by the agency to which you have entrusted the job.


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Managing the continuity of information!
Aggregate vast amounts of documentation developed in support of a student's learning. Then unpack, compare, cross-reference and evolve planning documentation to meet the needs of your students.
Design, share and publish learning plans, support documentation and units of work with selected students, classes or the whole school. You can review, re-use and enhance archived plans that have proven to be effective over time.
You can now create individual learning plans in a fraction of the time. Lesson frameworks can be targeted at individual, grade, or stage levels allowing for complete customisation.
The Momentum module allows you to link to internal and external digital content and media which allows you to plan and create individualised and group units of work, develop customised learning strategies and deliver enhanced curriculum offerings.


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So many cookies, so little time. The best cookies are homemade, of course. Where I come from the master bakers always produce tons of biscochitos. They are good. Cinnamon and sugar always works.
But give me something with chocolate. My grandson made some chocolate and peppermint cookies the other day that were the best cookies ever made. Yes, give me something chocolate.
Please use the open space below to share your first 50 words on the topic "the best cookie."


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Not only can we see when a user is interested in a creator's post, we can also track that user as they move down the funnel, re-target interested users based on time and location and also track sales. Yes, that's right, I did say 'track sales'! We can see when a user makes a purchase. The holy grail, right?
Why The Cirqle?
With a plethora of influencer marketing agencies out there, it's outright dizzying and hard to know who to invest with. This is a question clients looked to me to answer in my past life (just two weeks ago!) as an influencer marketing professional largely working on the agency side of things. For a decade, I've watched influencer tech companies/networks rise to the top and then slowly fizzle out of favor. So why, ON EARTH, did I leave my cushy VP of Influencer Marketing title at a top Manhattan PR firm to work with The Cirqle? I'm so glad you asked!
Introducing Year-Long Collaborations
We are happy to announce that we are launching Year-Long Collaborations in 2019. Looking for brand ambassadors or creators to help support your work for an extended period of time? With Year-Long Collaborations, you will have the opportunity to work with creators on a recurring basis and build more long-lasting relationships together.
From blogger, to award-winning communications strategist, this 26-year old shares her unique career path from a creator and brand perspective.
Our interview with Pollyanna Ward
When did you start working with social media and how did it start?
It's kind of an odd one and it happened a little bit by chance. I think it was probably due to the fact I grew up without computers so when I finally got one I was much later to the game than most and I wanted to download and be involved in everything. I was a little reserved in school so being on socials was a way for me to be a bit cooler than I was in person and that's how I developed an interest in it. At the end of my first year at Uni, I got a job working an admin in the River Island head office and met the people that did their social media, just by chance, by sitting next to them at lunch, and got to see how it all worked. The following summer I got an internship there and took over their Twitter and Facebook accounts and I used that experience as the basis for my dissertation on different languages to communicate to men and women because again back then targeting was a bit rubbish, it was all kind of organic. In my final year, I worked for iMax as brand ambassador, that was amazing! I learned a lot about using social currency. After working as a brand ambassador for iMax, I realized how obsessed I was with social media and that I wanted to do it as a job and that is kind of where the blog thing came out off. I set up, together with a best friend, The Nottingham Bucket List. I was quite happy just walking into restaurants and be like 'We got this Instagram, we got this blog, what do you think?". There was nothing like Nottingham blog out there then and for them it was free advertising, they just had to offer a coffee or a burger. Then I got nominated for the Guardians Student Media Award, because it was most likely to be seen as a business option, since people could receive discounts through me. Then I graduated and moved to London and there was no way I could have continued with a Nottingham-focused blog, but I had taken everything I learned from it and started writing my own blog on another website. When I was in London I also started working at a startup job and one day I got an email from the senior brand manager for Oreo who said they were looking for a social media manager to handle just two biscuit brands at the time, they'd seen my blog.
Do you think if you didn't receive that offer from Oreo you would have made the switch? Or did you already think that you'd like to become an influencer full time, rather than a media strategist?
My blog's growth rate was quite strong, if I'd kept up that blog but changed the name to, for example, The London Bucket List, it could have continued. But at the same time I actually quite liked sitting and kind of being the voice of another brand. So I quite like, from a strategy perspective, being able to think how that brand would talk here, here and here.
How does it feel to first be on the influencer side and then being the one that hires and works with them?
From a brand perspective, the influencers I really enjoy working with are the ones that I get to meet. I think the best effort in your roles play with micro and macro and celebrities, but the ones where I've had the most fun are the ones I've actually gotten to meet, no matter how big or small they are. It's just amazing to kind of talk through their passions, even if that's not the content that you use, you create a more human relationship.
Because you have worked as an influencer, and you know the inner-workings of the job, do you think you're more critical or skeptical of influencer work than most brands?
Yeah, I'm definitely a lot more skeptical just because I know from having met up with so many of them, they're all great and awesome people, but I can tell very quickly who is in it because they are passionate about it and those who aren't. So when receiving assets from influencers, now sitting on this side, it's almost like 'okay fine you passed your authenticity test and all but your copy looks like you didn't even try, you've just written out exactly the script that I wrote.'
Do you think all companies these days should have an influencer, or former influencer, working in their social media department?
If you're going to work with influencers you do need people that know them, especially if you're a massive brand who can afford a PR agency with an influencer.
When do you think that brands really started understanding the potential of influencer marketing to the point where they wanted to implementing it in their strategies?
Thinking back to the Nottingham days, with really small companies, it was really imperative for them, with such low marketing budgets, to be able to send a gift voucher to a Nottingham student that just happens to have a lot of followers. So I almost feel like it's been growing continuously from a small business perspective and now I see a lot of small startups looking to work with small influencers that can generate some chatter on Twitter or write little blogs on their behalf. I don't think it's been driven by small business, but I think the boom has been most useful to small and medium sized businesses because it's a lot more long-term cost effective if you can bring on people that will represent your brand. I think it's when brands realized the human connection you can have with influencers that they start considering the market more and more.
What you think is the strength of influencer marketing compared to the other forms of social media marketing?
It's definitely a combination of the two: authenticity and credibility. I'm slightly skewed to say 'authenticity' given the current issue with Instagram bots that we're facing at the moment. But essentially what a good influencer should do is provide credibility to their fans, so again thinking about what they're going to put in their captions, have they used our product before and is it actually something that fits into their day to day life; essentially it should be very much a two-way relationship.
Do you think you can reach a different, more targeted audience with influencer marketing in comparison to other methods of social marketing?
Yes, I completely agree with that. One really good example was when I worked for Oreo a few years ago now, we really wanted to reach a specific customer. So we asked ourselves how we could make our offering relevant to that target group. With our PR agency we came up with a proposal to then use four different groups of influencers with four different very specific interests and one of them, for example, was gamers, so YouTuber Twitch users, online gamers. This allowed us to extend into the gaming industry, targeting gaming audiences in an authentic way which worked really well.
Do you think you'll ever come back to your roots and begin influencing through a blog again, alongside your work as a strategist?
I'd love to be a thought leader, when I am finally running a brand or I've got my own company, then I'd like to bring back Pollyanna Ward as a personal brand to get people in. So when it's my turn to have a brand or work on a product that's my own, the personal brand would come back.
Influence vs. Affluence
One of the first things clients ask us when they launch a campaign through The Cirqle platform is how can we help them identify and recruit the best and most affluent influencers for their brand. Of course, this may seem easy from the outset, but the perils of the market have proven otherwise all too often. At best, brands can now only hope to steer opinions that consumers have about them - and to do so, they turn to an ever expanding marketing stack of technology services and media companies. At a time when many are blocking traditional banner ads or skipping TV commercials (Netflix), influencers become the pinnacle of leading conversations with the world.
The impact of blockchain on Influencer Marketing
Transparency is now coming faster than ever, to all industries, including the industry of influencer marketing. We took a moment to sit down with one of our closest partners in the midst of the hustle and bustle that is New York City to talk through some of the latest developments blockchain may bring to the influencer industry.
What follows is a unique interview with experienced digital strategist and Vice-President Influencer Marketing at MMC Alayna Palgon to hear her take on this evolving frontier.
Content Approval now live
We're excited to announce the launch of Content approval, a new integration to help you identify what pieces of content influencers will share on their socials and you'll have the ability to give in-dashboard feedback.
Many of our clients have indicated the need for looking into content; and given today's increasingly changing (legal) environment in terms of content restrictions and opportunities we saw this feature as an integral part of our product offering.
Our content approval tool provides insight into the content that influencers will push and will enable you to create, refine, and optimize your content (strategy) effortlessly. The platform also provides you with the ability to give feedback to our influencers in a live-chat room through a structured process.
To get started, login to your dashboard using our new, streamlined signup and login process. During your campaign, content should populate in the content panel within the designated timeframe.
Influencer content: The power of high quality content
"Quality of content is critical to achieve success in a sea of information", said Joe Pulizzi Head of the Content Marketing Institute (CMI). Yet, even though this is what every marketing campaign strives to achieve, the lack of proxies and measurements make quality one of the most complex factors to determine a campaign's success.
Indeed, producing great content is one of the most difficult challenges marketers face on a daily basis. Still, when looking at influencer marketing, the quality of the content is often disregarded and undervalued. The biggest mistake made in the popular use of influencers is the extensive focus on the distribution of content in terms of reach and impressions rather than the creation of it.
Integrating content marketing and influencer marketing
In order for influencer marketing to be successful and valuable, it has to be engaging, unique, and targeted to the audience you're trying to reach. All these elements translate into one and only requirement: quality. It is therefore crucial to require and give influencers enough space to not only distribute but also produce creative and high quality content to make your campaign as beneficial as possible.
After all, influencers have already demonstrated and proven the power of their creativity and content creator skills in various successful campaigns (see Wolford and House of Eleonore Case Studies).
Leveraging this expertise becomes a necessity when a brand wants to resonate with its audience and produce authentic and honest content.
Using proxies for quality
However, in order to be able to demand high quality content from influencers, certain measurements need to be set and used in order to be able to assess it.
Measuring quality of content can be based on several basic criteria:
- Quality of content
First and most obvious of all, the quality of the content can be assessed in terms of the creativity of the influencer in its approach to produce new content in line with the brand and its own identity.
- Quality of audience
Second, the quality of the audience needs to be evaluated. Therefore, audience demographics such as country and city of origin, age, gender and even interests and income to fit the specific target and industry are very insightful informations. This then also determines the quality of the content distribution.
- Quality of the influencer
Finally, the quality of the influencer is also an integral part of the overall quality of a campaign. Therefore, measurements such as engagement rates of the influencer with its audience and frequency of posting are relevant measures.
Concluding this attempt to find measurable quality metrics, assessing the quality of influencer content stays a subjective and brand specific judgement. However, referring back to Bill Gates' essay Content is King, the Influencer Marketing Hub described influencer marketing as being the new « content king », which highlights again the power of quality, over quantity.
Non-profit influencer marketing: Pink Ribbon x The Cirqle
Businesses all around the world are familiarizing themselves with influencer marketing. Yet, non-profit organizations have also recently caught on to the wave. They are starting to identify a natural fit for crowd funding and fundraising through the use influencers.
One of them, Pink Ribbon, reached out to us in order to raise awareness for their cause through influencer marketing.
As part of the Dutch Cancer Society, Pink Ribbon finances projects and research in the field of treatment, aftercare and long-term effects of breast cancer. For many years now, Pink Ribbon develops new products such as agendas, bracelets and notebooks in order to raise money and awareness towards breast cancer research.
We advised them to work with 27 female influencers across the Netherlands over 4 different channels (Instagram, Facebook, Twitter and Blog), in order to reach a relevant audience of potential donators.
The influencers created authentic and honest content that generated highly relevant engagement with their audiences. This created a real awareness of the cause Pink Ribbon is defending as well as the products enabling more and more donations every year.
By delivering their message to the right people, Pink Ribbon was able to reach more then 1M impressions!
If you want to also help drive change and participate in fighting breast cancer, check out: https://www.pinkribbon.nl/.
A few examples of the content produced:
When social becomes profitable: How Instagram is empowering businesses
After reaching more than 800 million monthly active users in 2017, Instagram has turned into the social media El Dorado. This has made a substantial impact on businesses that rapidly understood the power of the platform for advertising. In fact, Instagram recently estimated the business community to represent 2 Million advertisers (up from 1 million back in March).
Here are some of the key elements behind Instagram's marketing success:
1. Instagram traffic VISITS HAVE HIGHER QUALITY
Visitors from Instagram stay on a site for an average of 192 seconds – this is longer than visitors from any other channel, including Facebook, Pinterest, and Twitter. This also means that traffic from Instagram is the most engaged and represents a more attractive consumer panel (Yotpo 2017).
2. Instagram has high organic and targeted reach
The organic nature of Instagram's audience increases the word-of-mouth effect. According to a recent Yotpo research, 83% of consumers confirmed that seeing a post about a brand on Instagram influences their decision to look the brand up.
In addition, with the current available tools, businesses are now able to leverage this instagram audience even more by targeting specific segments (by age, country or even interest).
3. Instagram's hashtags(#) simply work
Not only do hashtags enable categorisation and content discovery, they are also the driving forces behind most of the user-generated advertising campaigns. According to Sproutsocial, "One of the best ways to kick off a UGC campaign on Instagram is with the help of a branded hashtag" in order to optimise exposure. This is also why 7 out of 10 hashtags used are branded (Simply Measured Study).
4. Instagram enables shoppable solutions
Instagram shopping is real. The platform is providing increasingly more links and solutions to connect user generated content to e-commerce websites within the application.
- Instagram stories
By introducing the swipe up option in Instagram stories, direct product referrals are possible, creating a direct linkto an e-commerce website within the platform.
- Shoppable third-party solutions
Companies such as Curalate are also providing solutions to turn your Instagram feed into a shoppable feed. Again here, a direct link within the platform makes instagram scrolling and buying a natural consumer path.
- Shoppable tags
Last but not least, Instagram recently developed it's own shoppable posts, currently only available for businesses in the United States using the Big Commerce platform. The tool is simple: retailers can insert shoppable tags on their Instagram pictures featuring a product to get the Instagram user directly to the store.
This add-on is another proof that Instagram is slowly shifting towards a key selling tool for retailers, something to keep an eye on in Europe as well!
What's more, Instagram is estimated to rake in $4 billion in global advertising revenue by the end of 2017, an impressive growth prospect!
A new way to measure word-of-mouth marketing? How The Cirqle looks at it.
As consumers are increasingly overwhelmed by a variety of product choices, impulse buying seems to become a trend of the past. Consumers look, ask, search, compare, review, and re-think before purchasing advertised products.
The one key element however, that is often forgotten but does fundamentally impact purchase behaviour is a critical one. And that is: Trust.
Word of mouth is entirely based on the fact that 92% of consumers trust recommendations from friends and family over all other forms of advertising (Nielsen, 2012). The real question here is: if consumers value word-of-mouth and marketers believe it is effective, then why aren't marketers more focused on it? One simple answer is the need for tangible measures of word of mouth marketing.
Measures for w-o-m
McKinsey's report (2011), "A new way to measure word-of-mouth marketing", attempted to provide a new formula to measure the impact of WOM, also called "word-of-mouth equity". Yet, this impact is measured on the basis of black or white qualitative criteria such as influential or not, relevant or irrelevant message content, close or large network etc. This leads to think that McKinsey's new measurement tool only results in two-sided answers, far from the tangible output needed to change marketers' decisions or budget allocations.
Our Approach
Our objective is to fundamentally understand how and why specific pieces of content perform better in comparison to others. In order to guide our clients towards the right consumers, through the right content and in the right setting, the interpretation of the right data is of critical important. Thus, we make sure brands understand the value of their investment through personalised and substantial feedback on campaign content and through carefully assessing and evaluation the feedback our technology delivers.
This is why we focus on individual content analytics such as impressions, engagement points, followers and demographic data (gender, city, country, age, income data, amongst others) of each influencer and content allocated to a campaign. Coming back to McKinsey's measurement tool, this enables us to look at both volume and impact sides of a campaign.
However, the actual impact of a campaign does not limit itself to the above. The Cirqle, calibrates the impact of a campaign throughout the entire campaign management process, moving away from McKinsey's 4 impact criteria.
This process moves from the deliberate recruitment and selection of influencers towards the audience the influencer is actually targeting; to the campaign content and channel selection (beyond the continuous communication b/w brand- and influencer). All these factors are taken into account in in the final impact assessment of a campaign.
Despite of these efforts to employ different impact measurements, capturing the campaign's relation to actual customer conversion remains the ultimate goal. A goal which we'll continue to relentlessly pursue and will hope to present our findings for in the next weeks to come.
We're announcing a partnership in the next week which we'll hopefully lay the groundworks for helping us to achieve this mission.
Nederland helpt Sint Maarten
The Cirqle has partnered with the Red Cross and NOS to help launch the #NederlandhelptSintMaarten campaign.
On the 6th of September, the devastating Hurricane Irma ripped through the Caribbean and caused unimaginable damage, particularly on Sint Maarten. Up to 70% of the houses are badly damaged or destroyed, food and water is extremely limited, and despair is spreading. In order to help the victims, the Red Cross needs funds and has consequently organised together with NOS a national action-day on Friday 15th of September.
The Red Cross has invited us to further increase awareness for the event, and to help amplify its impact. Naturally we offered to put all our resources to help this cause, and encouraged our entire community of Dutch influencers to share information about the event and mobilise their followers to take ACTION. In addition, some of our influencers will be showing their support on-site by visiting the event in Hilversum.
The event will be broadcasted on radio and television and will take place at the Nederlands Instituut voor Beeld en Geluid in Hilversum. It's aim is to inform Dutch citizens about the urgency of the situation and raise as much money as possible via Giro 5125.
We hope that this cause is as important to you as it is to us and we encourage you to take action in any way that you can.
Does influencer marketing have an impact on actual sales?
The Art of Investing in Influencer Marketing
As the founder of The Cirqle, a startup that enables brands, communities and businesses to launch influencer marketing campaigns, I've watched the days of exclusive press releases/events disappear. The Internet has changed the inception process. In 2017/2018 companies seed products through influencers, leak "exclusives" to reporters, bloggers, and consumers, live-stream launch events globally and reward brand advocates with pre-access. The velocity of the news cycle and the uprise of social media makes launching a new product far easier in some ways—and more difficult in others.
Influencer Marketing for high-end menswear label: Salle Privee
When high-end luxury menswear label Salle Privee approached us for a collaboration we were thrilled. Key the words 'classic menswear' into Google and you're immediately confronted with a wall of high resolution, two-buttoned, one-hand-in-pocket sprezzatura. It's a distinguished look that continues to endure.
Salle Privée is a new label committed to the classics, freshly launched online. Founded by Patrick Munsters, the creator of Scotch & Soda, the brand speaks to those who seek and respect the virtues of timeless menswear. With more than 20 years of experience in the fashion industry, Munsters has seen every trend come and go, and then come back around again. 'My idea was to step out of what is fashionable,' he says.
In our influencer campaign, we tried to connect the brand to individuals that captured the brand's essence across multiple age groups. Please find a few snapshots below:
Influencer Marketing, why?
Marketers love influencer marketing because it takes the brand out of the equation. Instead of filtering the message through a brand's lens, the influencer makes the product or service his own. We've seen three challenges that will push more brands, agencies and institutions towards the influencer marketing realm:
1. The Rise of Ad Blockers
In the US, more than 32% (Europe > 20%) of all internet users have an Ad Blocker installed. Making online advertising increasingly more inefficient. At the same time, 92% of consumers trust user-generated content and word-of-mouth more than advertising and 74% rely on social network to help guide a purchase (eMarketer).
2. There's a push towards influencer marketing, but it's a time-consuming and expensive ordeal.
- Finding the right influencers for your target audience on the right platform;
- Managing contacts with influencers and negotiating contracts cross-state/country;
- Accurately measuring the effectiveness of the content;
- Managing workflow around influencer marketing solutions;
3. Fragmented landscape
Brands have to contact numerous different types of agencies, tech companies and services to run simple, straightforward campaigns. There's no efficient full suite solution for running influencer marketing campaigns across different countries.
Influencer marketing, why?
The broader digital advertising industry represents a $14 billion revenue opportunity and is expected to see double-digit growth over the next five year (Forbes). With 84% of brands planning to launch an influencer marketing campaign in the next 12 months, the interest in influencer marketing continues to grow as brands seek the most effective way to target their core audience.
If social influencers didn't add value to an organization, 84 percent of marketers would look elsewhere for their campaigns.
Introducing: The Cirqle Mobile App
Mobile app
We're extremely proud to be announcing that today we're launching a private-beta for our mobile app (iOS and Android). Our app will help brands find global influencers faster (and vice-versa) and with greater speed/accuracy at a fraction of the cost.
Beyond that, we're introducing a brand new feature called Geo-campaigns, enabling brands to target influencers within a certain proximity to i) invite them to enter their store (for a free goodie) ii) host an event or iii) firestart an army of influencers to promote a specific service.
The possibilities are endless and we're open up to receive ideas you may have by e-mailing them directly to firstname.lastname@example.com. You can now officially subscribe to our Beta-program by clicking the button below.
As you know, The Cirqle offers a cutting edge platform to identify the social influencers who will resonate with your audience and deliver the most meaningful engagements.
The Cirqle
Our invite-only network is comprised of over 9,000 leading social influencer accounts on Twitter, Instagram, Snapchat, YouTube, and Facebook, who are required to be in the top 15% of engagement on each platform to join.
They currently reach over 5 billion followers. Additional strengths of our platform are:
- Rapid campaign turnaround time
- Campaigns at a fraction of the cost of traditional PR
- Powerful analytics to justify your next Influencer campaign
- Cut workflow management by 5x
- Increase campaign throughput by 8x
A Look Back at 2016
Now we've entered the new year, we wanted to take a moment and reflect on what has been an incredible year for The Cirqle, and most importantly, for our customers. We're proud of how we've evolved this past year, and look forward to keeping up the pace in 2017.
Here's a quick look back.
We launched and introduced one of our hallmark products from scratch: the Brand Dashboard. allowing brands to recruit and select the right influencers for their campaign, measure the impact of their campaign in real-time and create and launch campaigns over 50 countries with the flick of a switch.
We launched Cirqle Pulse, allowing brands and agencies to quickly scan the social landscape for who's writing about their brand, and their competition.
We introduced a feature called Cirqle Radar, a quick and effective tool to add your competition into one overview to track their every move, and benchmark your performance against them.
As extension to our brand dashboard, we quickly discovered there was an opportunity for agencies to jump into the influencer marketing space. The Agency Dashboard allows PR companies and umbrella brands to manage campaigns across different markets, different account managers and different stages.
We collaborated with key strategic partners in Europe and the United States, including Azione PR and the Publicis Group. Partners who've been able to leverage our tech to help run their influencer marketing efforts.
We introduced Demographics data for influencers, brands and agencies. Allowing them to discover the distribution of their follower base, including age, gender, income, city, country and category of interest data. This features helps answer the question: when I work with an influencer from New York, do I actually target an audience in New York?
Brand Profiles allow brands to track their own social performance across their key social channels in one comprehensive overview.
Lastly, we were featured in international publications, reports and publications including Fast Company, the Wall Street Journal, Stylus, LS:N Global and Cosmopolitan.
We completed the move into a beautiful new NYC HQ on Broadway. Subsequently expanding the team overseas and driving sales and PR from the beautiful city of New York.
We managed to launch campaigns that enabled some of the world's biggest brands and retailers create unique content, awareness and drive sales. Some of the featured work:
The Black Friday and Cyber Monday feature for Century 21 Stores including over a dozen of key influencers in the cosmopolitan hub of New York.
We subsequently launched two campaigns per month over a period of 180 days for Scotch & Soda, one of the coolest underground fashion brands. Enabling them to drive traffic to their stores in the Netherlands and Germany.
For their Here Be Dragons campaign, Belstaff leveraged our technology to recruit over 20 influencers in the United Kingdom to help promote their latest campaign.
In a major effort to get the word out in Europe about their classic boots in the #MyClassicStyle campaign, Ugg Australia worked through the platform to find key influencers to share their personal stories about the UGG boots.
Notable other campaigns included Ford, Oliver Sweeney, Under Armour, Avenue 32, Shift, Samsung, Qlippie and the Municipality of Eindhoven.
The Dutch Government selected The Cirqle as one of eight startups eligible for the Partners in Business grant, specifically aimed at start- and scale-ups focussed on New York and the US market and providing support in finding, hiring and retaining talent, providing office space, swift visa applications and access to investors.
We have several key product launches lined up for 2017 that will make it even easier for brands to find their customers, both on- and offline.
In addition, a number of partnerships will be announced and we will quadruple the size of our team over 2017 to cover even more markets.
It's been a landmark year for The Cirqle, and we are exceptionally grateful for your ongoing support. We're excited for what's to come in 2017 and to continue to help bring our customers' inspiring ideas to the world.
Thank you for making 2016 so extraordinary.
House of Eleonore x De Bijenkorf
The name House of Eléonore finds its origin in an old story which goes back to the 12th century, the time when Eleonor from Aquitaine lived. Eleonor was a quite stubborn and modern woman for her time. For example she took part in the battlefield and divorced her husband. Furthermore she was yet one of the most powerful and desirable woman at that time. The name House of Eléonore therefore stands for the strength, personality and style of every unique woman.
Symbolized with the Morpho Helenor butterfly, House of Eléonore's first collection is inspired by nature, the tropical island of Papua New Guinea. Elegant shapes based on birds, plants and other objects from nature combined with bright sparkly colored diamonds take place in the first collection called "bird of paradise" (text credits: joellawassink.com).
The brand reached out to The Cirqle to help them promote their shop-in-shop concept in De Bijenkorf. Below features two influencers who promoted the brand.
Joella Wassink x House of Eleonore and de Bijenkorf
Elegant, honest and personal. Those are the words that pop into my mind when thinking about House of Eléonore. Last weekend I was invited to an amazing event hosted by House of Eléonore in their shop-in-shop located in De Bijenkorf Rotterdam.
Just like Sushi x House of Eleonore and de Bijenkorf
When it comes to diamonds we all know a bit about it but in the end we also know nothing. During my workshop with House of Eléonore I got introduced how the world of diamonds and high quality jewellery industry works. Often people get quite surprised by the high prices of these jewelry pieces but this all goes back to the way gold and diamonds need to be found in our nature. The places where all the raw materials for these jewelery pieces are found many people are forced to work in gold mines everyday. Nature gets destroyed and often work conditions are often inhuman in these mines. Luckily House of Eléonore only works with limited mines in one area and takes their responsibility by selling only jewelry made out of 18K fair trade gold.
Black Friday & Cyber Monday coverage for Century 21
While online retail used to be focused on Cyber Monday, this is not about one day of online shopping anymore. As a result, retailers and delivery companies have been gearing up for the earlier kickoff to the online holiday shopping season, instead of when people return to the office after the long Thanksgiving weekend.
Century 21 kicked off the weekend with influencers covering some of their best deals they found on the ecommerce site through a series of blogpost. Five of those blogposts are featured below.
Click on the image(s) to view the full blogpost! Credits to: Annete Tang, Sara Kiesling, Alyssa Lenore, Lucky Orchid and Mustafa Kacar.


text:
Holding on to Hope when Your New Year is Dogged by Disappointment/
I hope your New Year is off to a great start!
I feel like I've been in a post-Christmas whirlwind, but I think I'm finding my way back to a more normal rhythm. :)
This week, instead of my normal blog post, I'm sharing an article I wrote that was published in my local newspaper…Read More


text:
Manuel V. Pangilinan values integrity, competence and passion
Bianca Villanueva
Melissa Quing
Allyssa Jan Marie Joson
Bianca Arreola
Erwin Macam (coach)
(Editor's Note: This interview with CEO Manuel V. Pangilinan is the fourth in a series of five interviews by the finalists in the Inquirer's My Dream Interview Contest cosponsored by Nokia Philippines and supported by Maynilad.)
Next Monday: Maria Ressa
There is something in everyone that drives them to succeed despite the odds. Our dream interviewee was propelled by his ambition and nationalism to improve his country's economy.
Manuel V. Pangilinan, aka MVP, is the genius at the top of the country's biggest companies: Philippine Long Distance Telephone (PLDT), Smart Communications, Metro Pacific Investments Corp., Manila Electric Co. (Meralco), Philex Mining Corp., Maynilad Water, TV5, among others. It is no wonder that he was voted the Philippines' Best CEO in a recent regional survey conducted by Finance Asia.
Although MVP is widely recognized for his business accomplishments, the backstory to his corporate success is not as well-known, perhaps because, according to Inquirer editors, he is averse to media interviews.
Fortunately, he agreed to be interviewed by our team for this My Dream Interview project. We asked him about his student years, about what he values, even about his political plans, if any. To the last, he answered that politics was not in his blood. "I don't like it," he said, referring to politics, "but if there is a scenario where I am forced to accept … in the end, it is also difficult to turn your back on your country."
For more excerpts from our Dream Interview with one of the most powerful and influential Filipinos ever, read on.
Did you expect to be this successful?
I guess I did. But not in a way that was very fervent, I would say … It was not an absorbing goal to be rich at that time. I guess if you come from a humble background, it's difficult to see how long the horizon could be for you. I certainly wanted to improve (my) economic lot.
My father was a messenger at the Philippine National Bank and he rose through the ranks. Most of my academic life, I was on a scholarship … my ambition was limited. I never expected to be where I am today. The driving force must have been deprivation.
When I was in school (San Beda), a number of my classmates were rich and … were able to buy chocolate drinks. Then they would buy sandwiches, either a chicken sandwich, a hamburger or whatever. I'd be limited to Coke and crackers. That was throughout my elementary and high school years. My allowance was 25 centavos—10 centavos for the Coke, 5 centavos for the crackers and 10 centavos for bus fare … I guess that was a very strong impetus for me to tell myself: "I can't live like this. I have to do something better than this."
Then, as well, my relatives, a number of my cousins, were rich. They owned department stores and such. When you went to their homes they had all sorts of food that I never saw in my home. For birthdays they had cakes and ice cream, which I never had. Sometimes my mom would send the help to the corner store to buy a cake that was small and hard like a large hopia.
It was the sense of deprivation that sort of gave me the impetus. In a way, that is not so good because it is a negative kind of impetus or motivation.
What were you like in school? Any bullying?
I was quiet in school, so all sorts of taunting happened … I wasn't entirely sociable when I was young, maybe partly because of the insecurities of being small and not so rich.
In what subjects did you excel? Any favorite ones when you were a student?
Those would be history, religion—I was not good in mathematics actually—and literature, which is why I went to the Ateneo (de Manila University for college), I guess.
Was there a time that you would consider as a first step into becoming what you are now? Or that completely changed your life?
I guess, if you look at the spectrum of my life, there are events that have happened that have changed the course of my life, for better or for worse … Certain of those events are negative and certain of those events are positive. It's like the hand of God just moving us, placing the direction but you are given the options … You are here to choose what you want to do. There are events that will happen in your life that will sometimes force you to make a decision, and sometimes you have no choice.
So considering where you are now, do you think you made the right choices?
I would say on the whole, yes, but I've made some mistakes … In our particular world, the business world, you're only as good as your last deed. You're only as good as your last results. You're only as good as your last year's performance….
In a way, success is fleeting. You succeed this time; then people say, "Well, when is the next success?" What you want is possibly to be a bigger success. So, you have every right to relish the moment of your victory, but bear in mind that after a few days the world is waiting for you to do more.
And now, if you flip it, failure is the same thing. People will hate you for it, but you have no choice. You're still alive, right? You can't give up. I know some people do, but you have a responsibility to continue, so you should treat failure as fleeting as well.
Your successes help you build an arsenal of confidence that you can succeed in the future. Your failures tell you that it's not the end of the world. Keep on trying. And you should learn from your failures. In the end, it is your moral courage that counts … Don't get caught up in the ego that success can give to you nor the desperation that failure can get into you. You have to stay above it and, I think, if you do, you will stay humble. In the end, your talents are God-given. It's not you. It's you but it's not really you.
When you were abroad, were any of your experiences difficult?
I would say, not really … I had difficulty adjusting personally, plus the work environment [was really different from the Philippines]. Hong Kong hosts an international community of professionals, and they are good. The level of quality of work and people is extremely high, so you compete on that basis. It was a very inspiring environment for me. It took me years to learn, but it's an episode of my life I don't regret and am grateful.
What motivated you to come back?
Maybe it is a personal reason—come home, do something useful for the country. I was also growing old and tired.
What are the core values of your companies?
There are only three things that are important to us. No. 1 is integrity … financial integrity and mental integrity. Nobody steals money from the company. You should be paid well. (We should pay) you more than the competition. That's our philosophy. Mental integrity means if there is a problem, tell us. We like to know. We're here to help. We encourage you or force you to make decisions … we allow you to make mistakes.
Second is competence. We have to hire the right people for the right jobs. After all, quality decisions are made by quality people. If people are good, they will make the right decisions, more or less. So competence is very important to us.
No. 3, and I think the most important to us, is passion. People have got to have the drive and determination to succeed. The problem with this country is apathy … People have no drive. It's so much harder pulling somebody at work and so much easier if you don't have to push a guy. If a guy is self-driven and self-motivated, he's more fun to be with. And if you have good people in your team, people with the same objectives, it's so much fun to work with them and the burden of pulling or pushing people is diminished.
Who do you see following in your footsteps or continuing your business?
The issue of succession has been raised. It is time to develop the younger managers. It is a process of identifying the talents who can become the future CEO of the group … exposing them, training them and sharing experiences with them….
I don't want my successor to be—I would encourage him not to be—like me. Same basic attributes or principles, but a different way of managing people…
I don't want (him) to be a clone of myself. Times change and my style will not apply in the future. I want (the new person) to have his/her own style, his/her own way of managing that conforms to the times. (But the) values are eternal to us. As I said, integrity, competence and passion.
Also I'd like to make our decision-making process a collegial consultation. We'd like our people to talk. The job of the leader is not to be upset when someone speaks up and either criticizes or disagrees with a decision. So the decision-making process should be as collegial and consensual as possible.
But I want to emphasize personal responsibility and accountability. At the end of the day, you should be able to ask who made the decision … If it's wrong, then be prepared to lose your job. If you know that you may lose your job because of this decision, you will certainly think about it very carefully. It builds character.
If you acquire GMA 7, what will happen to TV5?
It will be no different from what we did with Sun Cellular. We have to keep the brand. At least, you have two different franchises, two studios and two separate organizations. It's difficult to kill one (and keep) the other. Firstly, (we have) a responsibility to the people at TV5. These people took huge risks when they joined us. It's not right to just close it because the other one is bigger. So we'll operate them separately with a different culture, different programming. It will have its own culture and personality, but there should be cooperation.
What do you expect from the youth today?
More … I expect you to be greater risk takers, more entrepreneurial, to do more things that will improve the lives of people, especially the poor … You're young enough to fail, so go ahead and venture out and fail. You can afford it. That's what I did … You have to keep on reaching beyond what you can grasp … You will find out that you are more than what you are and what you think you are. Don't be afraid.
The public sees you as a powerful and influential man, but how would you like to be remembered?
More for the deeds, the legacy in terms of work, the improvement that our companies have brought to the lives of people. That's how I like to be remembered. Not as someone powerful. If somebody asks you what you have done with your life and you answer, "I was the most powerful and influential person," and then they ask, "Did you help the poor?" how would you reply? "No, but I'm still the most powerful and influential person?" That's such a hollow thing.
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Day 16 of 150 Days of Reflection/
"As I laid the poppies, I thought about what these people sacrificed."
- Leah, a junior high student
Read about our 150 Days of Reflection to celebrate Canada's 150th birthday. No Stone Left Alone appreciates your support and donations to help make a difference.


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Ph: The Photography Research Network was established in 2010 as a research forum for early career scholars working in the field of photography. Since its establishment, the Ph network has gathered scholars from many institutions across the UK. The diverse interests of the group's members are reflected in the heterogeneous character of the discussions in monthly meetings held at The Photographers' Gallery in London, where participants have an opportunity to present their research and current projects in an atmosphere of intellectual rigour and peer support.
The significance of this initiative was acknowledged with the award of the AHRC Student-led Initiatives Grant under the auspices of the Beyond Text Programme (2010-2011). This grant allowed us to establish a dedicated website as a means of extending the group's activities by opening the discussion to a wider community of researchers, specialists and members of the public.
In 2012 the Ph Network was invited by The National Media Museum to commission content for the projcet Either/And. The project was aimed at examining critical issues that have been shaping the histories of photography, film, publishing and broadcast media by making current research of leading thinkers and practitioners available to a wide and varied public. In the course of the first nine months of the project, which started in July 2012, the Ph Network focused specifically on photography. Ph members have selected a number of key issues in the recent production, dissemination and theorisation of photography and commissioned material in relation to these thematic areas. Published on the Either/And website, commissioned material including essays, interviews, images and films, all of which provided a starting point for invited responses as well as public online discussion. Bringing together these disparate thematic strands was the conviction that unites the activity of Ph as a group: that photography can provide a point of contact between different disciplines, discourses, periods and approaches and that, by opening a dialogue between them, we might better understand the positions it occupies in society and culture.
In 2018 Ph started organisng an exhibition of work by group members. Inteneded to be installed in London in 2019 and tentatively entitled Photographic Experience of Space, the exhibition will explore how space is produced photographically. It will bring together a collection of text-based and visual work by artists and researchers from the group to form a dialogue where the visual will meet the spatial in a critical and creative interaction. The exhibition project will include a one-day symposium which will serve to situate the discussion within a broader context, and comprise a programme of presentations by researchers, curators, and photographers.
Ph: The Photography Research Network was established and developed by Ben Burbridge and Olga Smith. It is now directed by Andreia Alves de Oliveira, Alexandra Tommasini, Lauren Winsor, Annalisa Sonzogni, Liz Johnston Drew, and Gil Pasternak
Past co-conveners:
2016-2017 Andreia Alves de Oliveira, Alexandra Tommasini, Lauren Winsor, Liz Johnston Drew, and Gil Pasternak
2013-2016 Annebella Pollen, Juliet Baillie, and Gil Pasternak
2010-2013 Ben Burbridge and Olga Smith


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Beat the Dragon
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Beat the Dragon
Beat the Dragon (Olympia) is a very appealing machine. Aside from an overall elegant look, the play is interesting and unlike some machines, the sound effects are pleasant rather than jarring (I'm thinking of you, Azteca the Legend Returns). Like most of these, the 4th reel teases upcoming bonuses. The LED graphical display above the reels doesn't appear to affect game play; it just urges you on. I repair and flip a lot of these machines, but I think this one is a keeper.
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By Susan Schulz
When Rob got a Mohawk over Christmas break without telling me, I walked by him at the front
door and said nice haircut
and went and played Scrabble with his Mom.
His eyes were like March and flicker and now they're gone.
When someone says is there anything you would like to keep in his memory you should never say no to be polite, you should say
I would like his bedroom on New Year's Eve. Dark
and the Smiths, dark and the Cure, dark and the Psychedelic Furs,
me with my red Molly Ringwald hair and him with his new Mohawk
on the floor;
give me that.
Or give me us on a red stained picnic table under the streetlight after work
finishing off a basket of curly-q fries loaded with salt and ketchup and vinegar
and sprinting down Beach Road after without puking.
Give me back Niagara Falls at night with him and Nigel high
and then finally not climbing over the rail into the falling colors
though it seemed like a reasonable option at the time.
Give me Husker Du and 10,000 Maniacs jumping from the speakers of his Chevy Nova,
TDK mix-tapes of Simple Minds, Elvis Costello, Echo and the Bunnymen—
titles carefully in his handwriting between the lines.
Give me the way Lake Erie looked that night before the storm from the balcony
where we were not supposed to be
and the way he looked at me before I boarded that bus in Rochester
and the way his shoulders felt when he said why are we always such jerks to each other?
Give me that.
Susan Schulz is a Physical Therapist in Westchester County NY. She has a special interest in incorporating Tai Chi in her wok with seniors. She is a member of the Hudson Valley Writer's Center and the Mahopac Poetry Workshop.


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If you would like to read my individual episode reviews, click here.
Marvel's Cloak & Dagger was quite the adventure in its first season. While it was slow to start, the momentum picked up quickly as we fell deeper and deeper into Tandy and Tyrone's world while they learned more about their powers and link to one another.
What was the most standout aspect of Cloak & Dagger was that it wasn't all about the powers or fighting crime. It was about two individuals with a tragic past that led them down two different paths in life. The story was about their inner demons, their struggles, their insecurities, and it was so much more than the typical superhero tropes on television right now.
What resonated the most with fans was the blunt and honest approach the series took on race. They didn't sugarcoat or hide the fact that Tandy was using white privilege to con people out of their money. This plot point was placed in the story for a reason and the series should be applauded for taking a risk in that regard.
The same goes for Tyrone's character arc who comes from a wealthy family, but being black works against him when it comes to the law. He is always finding himself caught up in it, without a fault of his own (sometimes).
There is something to be said about Marvel not shying away from broaching uncomfortable, difficult topics. They went right into the heart of it and made Cloak & Dagger a series worth watching and investing time into.
The most commendable aspect of the season was making it relevant to the turbulent times of the world we live in today. Oftentimes, comic book adaptations don't pivot from the original source material, but Cloak & Dagger dared to be different and shed light on issues of today.
However, there were some moments where the series fell short of expectations and slowed down its momentum. Those were the moments that the series chose to focus briefly on Tandy and Ty's powers. While their powers are intriguing, they are also confusing and it wasn't entirely clear what they always meant. Further into the season, the focus here and there on the powers slowed things down quite a bit. It is also worth mentioning that not everyone watching the show has read the comics so they may not understand why certain elements are convoluted.
Thankfully, this slowed momentum wasn't an issue through the rest of the season, because of how the finale brought everything together. There was so much action and drama in the season one finale, it was amazing. Their team-up was fantastic, and finally coming together as "The Divine Pairing" really has fans hyped for what season 2 will bring.
We got to see Tyrone use his cloak in battle and devour it's first victim, while Tandy went to town with her dagger. Then with O'Reilly being shot and emerging from the water, we know Mayhem is on the way. Everything is sort of up in the air when the season ends, but in a way that is satisfying and exciting. Ty is hiding out from the authorities because he is still being pinned for a murder he didn't commit, and of course he finds refuge in the church Tandy calls home.
What does next have in store for The Divine Pairing? And have they truly escaped their fate of one dying, one living? There are a lot of unanswered questions so it is great that there will be another season to dive into those and also bring forth new enemies, new danger, and a deeper understanding of the bond between Tandy and Tyrone.
Until next season, folks!
Score: 8.5/10
Check out my TV blog to read reviews, recaps, and much more! Be sure to follow me on Twitter, Instagram, and like my Facebook page! @watchwithreebs
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August 20, 2018 at 12:31 PM
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The Body Shop recently opened in Sauk City. Owned by Laura LaCour, Taylor Rudolph, and Amy Maie, the business offers individual and group Pilates classes. All three owners are excited about working together and owning their own studio. Information can be found at their website: thebodyshopsp.com. Pictured, back row: Richard Frey, Frey Construction & Home Improvement; Mike Phillips, Bank of Prairie du Sac; Mitz Schueman, Park Avenue Investments; Amy Yanke, Bank of Prairie du Sac; Todd Lassanske, McFarlane Mfg. Co. Front row: Will LaCour; Laura LaCour; Taylor Rudolph; Amy Maier; MaCall Tourdot, Sauk Prairie Area Chamber of Commerce; Diane Endres, Bank of Prairie du Sac; Carson Riddell.
1126 Mills StreetBlack Earth, WI 53515Ph: (608) 767-3655
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The EU is setting CO2 emission reduction targets for heavy-duty vehicles for the first time, Caspian Energy News (www.caspianenergy.net) reports with reference to the press statement of the European Commission.
From 2025 onwards, new trucks and buses will emit on average 15% less CO2. And from 2030, they will emit 30% less CO2. This is part of the European Commission efforts to decarbonize the road transport sector and an important step towards achieving the goals agreed under the Paris Agreement. The agreed rules mean that between 2020 and 2030 the EU will emit 54 million tons of CO2 less, which corresponds to the total yearly CO2 emissions of Sweden.
The Council maintains the overall CO2 emissions reduction target for the EU's fleet of new heavy-duty vehicles from 2025 onwards, compared to 2019 emission levels, at 15% as proposed by the European Commission. The Council introduces a binding reduction target of 30% from 2030, unless decided otherwise following a review of this regulation in 2022.
A financial penalty in the form of an excess emissions premium is foreseen for those manufacturers which do not comply with the CO2 emission reduction targets.
More details: https://www.consilium.europa.eu/en/press/press-releases/2018/12/20/co2-emission-standards-for-trucks-council-agrees-its-position/
Person in charge of the newsline: Olga Nagiyeva


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Created By kurri, On Apr 13, 2018
A new way to wish birthday online. Get special birthday cake images with name and photo of the celebrant. Visit Photobirthdaycake.com
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Meet the Buyer Event
7th October 2017
Categories: News
Local contractors are invited to find out more about opportunities linked to the new Conwy County Borough Council office development at a Meet the Buyer event.
Bowmer & Kirkland will be holding a Meet the Buyer event to meet local contractors who may wish to express an interest in one or more of the work packages available.
• Promote your business to us
• Develop working relationships
• Find out about different work opportunities on the project
The Meet the Buyer event is to be held in the Crafnant Suite at Parc Eirias on Monday 23 October. The doors open at 07:30hrs and will be open throughout the day until 18:00hrs.
Contractors are invited to drop-in to discuss with representatives from Bowmer & Kirkland how they can become involved in the project.
For further information, contact Simon Martin at email@example.com or phone 01773 790101.


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Business Plan Format in 8 simple steps If you are starting a business or in the verge of expansion of business, you may need to prepare a business plan format to present to co-partners or banks to avail loan. In this article, I … Continue reading
Category Archives: Promoting business
Top 10 ways to finance your start-up or small business You wanted to start a start-up company or small business. You have prepared the business plan. You are confident that you can execute your business plan. But are you struggling … Continue reading
5 Tips to create business connections for your business If you are running small business, you should have networking connections to quickly promoting your products. Here are few tips on how to create business connections to promote your small business. … Continue reading


text: Here is an opportunity to own a pair of genuine Southern African giraffe bone grips. Highly polished, beautifully finished and fully stabilized, this material is rare and in limited supply. The appearance is simply outstanding with dark bark lines. We can install gold or nickel Colt medallions at no extra charge. We have left these grips flat at the base to accommodate an extended mag well base, however we can bevel them and make the corner relief cut. Just let us know at the time of purchase what you would like.


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Pet Photoshoot
A Different Sort of Event...
Most of our events come with weeks of meticulous planning, and unrivaled attention to detail. We love tackling themes and prettying up our Milkhouse with cute decor and interesting touches.
Our Pet Photoshoot however, was a change in pace for us since it was such a relaxing experience! Most of us on the team have pets we adore and we thought it would be fun to take pictures with them. We had no idea the success that it would become and how many others feel the same way! It seemed like a no-brainer to host this experience again since it had such wonderful results.
Much of the success is credited to Rachel Pearlman Photography - although we have known for years now her astonishing talent behind a camera, we are always blown away by the images she captures. We truly cherish the way she was able to so beautifully document this day with our furry family members.
All Creatures, Great and Small
Not only were we impressed by the turnout, but also by the sheer variety of animals that showed up! From an adorable assortment of hamsters to a beloved pig, A Milkhouse Party had turned into a miniature zoo for the day.
Pick Your Portrait Style
The other great part about this photo shoot, was that half the images showed the animals with their two-legged owners, while the other half were solo portraits with the pets in all of their glory. We could go through this album of images all day, since the variety is so interesting and sweet.
Don't Miss Out!
Round 2 of this event is scheduled for June 24th from 1-5pm (you have to pick a time slot when purchasing a ticket.) It's actually been sold out right after we listed it, but a few last minute slots have opened up, so don't wait too long!


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