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Can Hulu Come in the Open Skies?
by Rakesh Raman
While these new hybrid services – Web-on-TV, TV-on-Web, Radio-on-Web, etc. – are proliferating, they're giving a new definition to the Internet. In fact, the fundamental nature of the Internet that allows it to be ubiquitous, defying all geographical demarcations, is being challenged.
Take Hulu.com, for example. Hulu is an online video service that offers TV shows and movies at Hulu.com. It was founded in 2007 by NBC Universal and News Corp.
When you try to access it from, say, New Delhi, India (I live here), it only shows you its homepage, and then displays a regret message like this:
Sorry, currently our video library can only be streamed from within the United States.
Hulu is committed to making its content available worldwide. To do so, we must work through a number of legal and business issues, including obtaining international streaming rights. Know that we are working to make this happen and will continue to do so. Given the international background of the Hulu team, we have both a professional and personal interest in bringing Hulu to a global audience.
If you'd like, please leave us your email address and the region in which you live, and we will email you when our videos are available in your area.
Another example: It calls itself Pandora Internet Radio. But when you try it on the Internet – from, say, India – it won't sing, saying:
Dear Pandora Visitor,
We are deeply, deeply sorry to say that due to licensing constraints, we can no longer allow access to Pandora for listeners located outside of the U.S. We will continue to work diligently to realize the vision of a truly global Pandora, but for the time being we are required to restrict its use. We are very sad to have to do this, but there is no other alternative.
This is, in fact, another type of censorship that restricts content availability across the Internet space. Countries like China, North Korea, Iran, and about a dozen more – labeled as Enemies of the Internet – don't allow free Internet use because of their closed cultures and political systems. And most ban unlawful content that can instigate anti-national or subversive activities in those nations.
However, countries like India and U.S.A. are among the biggest democracies, which are supposed to show respect for free expression and speech. And online services like Hulu and Pandora would carry only entertainment content that can be consumed by all. Then why should they be shackled?
Internet is Internet. There's nothing like local Internet. So any online information service on the Internet should be freely available everywhere. If it's available in a local area only, then it's not based on Internet. Then it's being delivered on a dedicated network, which can't be termed as Internet.
Though proxy websites and other means are there to access banned and close-door websites and bypass such restrictions. But there's no point using Internet like a thief.
So, will the proponents of open and free cyber space pitch in to help keep Internet qualities intact, and enable services like Hulu and Pandora to fly in the open skies?
Rakesh Raman is the managing editor of My Techbox Online.
This article first appeared in My Techbox Online, at http://www.mytechboxonline.com/mtodcon/dcon-rrhulu-12.html
Can social networks make money?
by Rakesh Raman
When they're labeled as "social," why do you want social networks to turn commercial? But marketers will leave no stone unturned to milk every Internet surfer who enters a social network—even inadvertently. But success is miles away. Why? Because the online social networking properties don't have any underlying business model.
Today, the Big 2—MySpace and Facebook—together have over 100 million global users, but their ad revenues are pathetically low. Web market researcher eMarketer estimates that US advertisers will spend $755 million on MySpace and $265 million on Facebook this year. Dozens of other social networks in the world will get only tiny slivers. Even in the entire US market that holds maximum potential, social network ad spending is expected to stay low and eMarketer estimates that it would reach $2.6 billion by 2012 from this year's projection of $1.4 billion.
True, the overall online ad market itself is too sluggish—just $30 billion or 6% of the global ad spending. But social networks that could succeed in quickly attracting millions of consumers have so far failed to translate online population to profits. So their share in the online ad business is just 4%, assuming that they're earning a little over $1 billion at present.
Why this drought? Mainly because marketers thought that ad revenues will be directly proportional to the number of eyeballs. That may be true in certain consumer categories, but not for gullible youngsters on whom most social hangouts are dependent. But either by choice or under some compulsion, marketers have been ignoring consumers' behavior while selling ads on social networks.
When these consumers visit social networking sites, they're least interested in displayed ads. They're basically part of online social utilities because they're offered free. And as they want to be quickly in touch with their remote counterparts, they just don't want to be distracted by any kind of ads. Plus, most of them are not logging in regularly; they're inactive. The active ones keep hopping from webpage to webpage, without caring for advertisers' messages. Clearly, if social networks are about such a chaotic scramble, number of members with them can't be the right indication to judge a site's popularity.
As marketers have been turning a blind eye to these factors, the fiscal results are lackluster. But now commercial pressures are forcing vendors to transform and refurbish these virtual networks to face the harsh market reality. Traditional sites are fast adopting new tech platforms to chase consumers with ads. Thus starts the Social Networking 2.0 era.
Mobile social networks are among the emerging trends. Nielsen Mobile, says that the UK leads Europe in mobile social networking. Its findings reveal that in the UK, nearly 810,000 mobile subscribers (or 1.7% of all mobile subscribers in the country) visited social networking websites every month on their mobile phones in the first quarter of 2008. That reach percentage was twice as high as it was in other major European markets—though similar to the US, where 1.6% of all mobile subscribers (4.1 million in all) accessed social networks with their phones in December 2007.
Obviously, mobile players are aggressive. Nimbuzz, a mobile communications company, has started offering an application to provide mobile users in the UK with free calls, chat, etc. Covering 23 social networks, including Facebook and MySpace, the solution is for free mobile VoIP calling, conference calling, instant messaging, chat and group chat. Likewise, targeting European customers, T-Mobile and Nokia have recently decided to promote new Internet services and personal social communities on mobile devices.
These efforts aim to extract some bucks from financially dormant social networks, which are otherwise facing existential crisis. Will marketers succeed?
This article first appeared in The Financial Express, at
by Rakesh Raman
Blogs, short for "web log", are best defined in a non-geeky way. After all, blogs are about you and me, and other voices of free expression. Blogs have turned the web from a "read only" to "read and write" experience for the people, of the people, and by the people. And these people number in the millions. "Mushrooming" is an understatement for the proliferation of blogs. They're multiplying at a rate that will put the speed of light to shame.
Today, there are dozens of free blog-hosting sites. Then there are hundreds of thousands of corporate, media and general organisational sites with their own blogs. No wonder, the ratio of websites to blogs is at least 1:2. By this estimate, there should be around 300 million active and inactive blogs—created by professionals and amateurs alike. And they carry millions of posts written every day on all conceivable topics: love, life, food, friends, travel, technology, you name it.
One of the main objectives of blogs is to meet the increasing information demand through user generated content (UGC), which is what powers the current Web 2.0 era. Social networking and content-sharing sites like Facebook, MySpace, Flickr, and YouTube follow UGC principles. Even traditional media sites have been unable to resist blogs. On one side, they run their own blogs to supplement their conventional editorial content. On the other, they are sourcing content from specialised blogs run by external professionals.
Blogburst claims that it places blogs on nearly 100 leading news and media sites, including USA Today, FoxNews and even Thomson Reuters (its new name after its acquisition by The Thomson Corp), which has nearly 20 blogs of its own on its site. Plus, Reuters features content from independent blogs on specialised fields like technology and entertainment, where drivel is abundant and genuine understanding scarce. The scramble for quality may already have begun, but like the MacBook Air, evidence of this is still hovering thinly above the ground.
Corporates, not to be left behind the curve, have adopted blogs as tools to supplement their conventional communiqués on new launches. For example, the blog section on IBM's site is called IBMers' blogs, and these cover simple lifestyle trends to complex technologies. GE runs GE Global research blog to discuss hot issues like "imagination market technology" and "information markets", covering virtual financial market games used to predict anything from election outcomes to box office performance of movies. Oracle, meanwhile, has its own executive blogs as also those from independent bloggers discussing Oracle solutions.
The corporate sector is keen on blogs for other purposes too. A recent study done by TechWeb, a tech business information supplier, reveals that the percentage of business technology decision makers using blogs for work information has gone up from 37% in 2007 to 64% this year. The survey covered 550 IT heads and top corporate executives like CEOs, COOs and CFOs.
Yet, all is not hunky-dory in the blogosphere. As blogging is done in an utterly freewheeling style, it sometimes lacks discipline. For example, the Internet is abuzz with a recent case in which Richard Frenkel, a Cisco IP director, offended a few attorneys on the Patent Troll Tracker blog. He and Cisco face defamation allegations. Earlier, Mark Jen, a Google employee, blogged so freely about life at the search company that it was acutely embarrassed. Jen had to quit the job. Cautious Thomson Reuters won't take responsibility for blog content on its site, as the disclaimers say.
There are millions of bloggers, so you can't expect all of them to follow accepted norms of communication. But these voices in the virtual world are getting louder by the day. Surely, there will always be the good, bad and ugly among blogs. But, you know, we have to live with the pleasures and perils of the new information world driven by Web 2.0.
This article first appeared in The Financial Express, at
by Rakesh Raman
Surfer's pain, marketer's pride! Viral fever is causing much misery in cyberspace. Marketers, you see, believe that nothing beats "viral marketing", especially online viral videos. You can reach out to millions of global consumers by spending just some chump change. More and more companies around the world are taking to the idea.
Viral videos are small ad-like movie clips created by vendors and uploaded on free video-sharing sites like YouTube, ViralVideos, MTV's Spike and a host of others. The videos could be for anything—to sell MacBook Air via a parody or to propagate Obama's views on race and politics. And yeah, it could even be the latest mango chutney being churned out in the neighbourhood. This "viral infection" is also spread via mobile phone-based video sharing by consumers who create or receive such clips on their handsets.
The term is derived from a computer virus, which "infects" electronic gadgets. In business, however, as proposed by Seth Godin in a famous book on the subject, viral marketing is what conventional "word-of-mouth" used to be—only, this is electronic. It's word-of-mouse.
The assumption is that consumers are ever ready to share, at the click of a button, something interesting they've come across with at least five others. To turn this to one's commercial advantage, specialists are busy creating viral promotional video clips. With YouTube around, spreading it is as easy as a mouse click.
Some of the biggest brands have been snared by the bug. Take BMW, for instance. It made a series of short 10-minute films under The Hire to subtly promote its cars. Featuring a hired driver played by Hollywood star Clive Owen, they became so popular online that viewers couldn't resist sharing the links with others. One of these films, Star, with Owen and Madonna, has been seen some 122,000 times since it hit YouTube early last year.
Moviemakers, too, are trying to leverage viral marketing. For example, Saw IV, a thriller released late last year and hosted on YouTube, maintained its No 1 rank continuously for several days (and till April 2, 2008, had scored 1,248,861 views) on ViralVideos' rankings.
Marketers such as Reebok, Intel and Microsoft are using viral videos, too. The primary advantage of viral videos is that they are "pulled" ads. Unlike "pushed" TV commercials, these are non-intrusive, and it is immediately clear whether consumers are willing to watch these ads. However, there is no established correlation yet between the number of viral video viewers and a brand's equity or sales. It's also likely that people watch viral videos only for their low-cost entertainment value. Most of those who liked the BMW videos would never be able to afford those cars, even if they remember the brand fondly.
The Indian scene, as usual, is dismal. Marketers are not too excited by viral campaigns because out of nearly 45 million Internet users here, less than 10% have true broadband connectivity, a prerequisite to receive viral video clips. Global targeting remains rare.
Overseas, viral advertising has been the stuff of hot experimentation even before the Apple 1984 remake in YouTube featuring Clinton. Since then, the sense of shakeup in the online ad world has been sharper and more severe. It has become hard for marketers to ignore this mode of brand propagation. Also, at a time when TV ads trigger urges to hit the remote, pop-up ads online are being blocked by surfer-friendly websites, and mobile phone intrusions are a major irritation for consumers, viral video advertising can usher in a new wave of ad campaigns that swirl around Web 2.0 opportunities. Campaigns that are endorsed by and spread around by consumers themselves have always been the most powerful. So keep surfing the viral waves.
This article first appeared in The Financial Express, at
by Rakesh Raman
For all the ballyhooing, the online media market in India remains in deep hibernation. Agreed, data can be misleading at times, but in the case of Indian web properties, the conclusion is clear. Today, there are over 150 million online sites in the world, catering to some one billion surfers. Of this, an estimated 100,000 content and corporate sites are run from India. None of them figures in the global top slots. According to the Web info tracker Alexa, an Amazon.com company, none is in the top 100, though local versions of international properties like Yahoo, Google and Orkut hog the limelight. And estimates suggest that over 90% of all global Internet ad revenues (estimated at $30 billion, which is a 6% share of the global ad pie for 2007) go to these 100 sites, which are mostly news services or user-generated content sites (including social networks). The top 50 sites, according to Interactive Advertising Bureau and PricewaterhouseCoopers , bagged about 90% of the online ad money in the second half of last year. And during this period, the top 10 sites got a staggering 70% of the money.
All others seem to be cyber-posters. Are Indian online properties really so weak? Let's see. Out of nearly 50 million net surfers in India, an estimated 80% are young adults prone to the charms of Orkut, MySpace, YouTube, Facebook and so on, ignoring local sites such as Bigadda and ApnaCircle. Since their reading habits are poor, news sites in India do not attract and retain many. The average time spent by users on an India-centric news site is less than 10 minutes a day. Most "readers" do little other than glance at the homepage. So, that's the trouble. A small and superficial online crowd.
But who cares? Advertisers and media companies like living in a fool's paradise so long as there's a dotcom attached. Big advertisers earmark a small part of their budgets for online ads without following any tangible return-on-investment rules. And as media companies' targets are so low, they are satisfied with whatever comes their way without putting in much of an effort. Result: total online ad revenues have languished at just 4% (while print and TV get 40% each) of the country's ad spend, now estimated at over Rs 16,000 crore.
Will things improve? Yes, if online players care to understand consumer behaviour. Today, the most widely used ad forms are banner graphics and text ads, like sponsored links on content sites and search engines. Most advertisers go by the number of page views to check a site's popularity before releasing banner or text ads. These ad banners are like hoardings that stare at commuters.
But a glance at a roadside signboard can't be construed as a sale. Likewise, surfers are not surfing for ads. Typically, they're headed somewhere, and don't like barricades and interruptions (bandwidth hogs, least of all). This is why ad payment norms such as cost-per-click (CPC), cost-per-millennium (CPM for 1,000 clicks), cost-per-period (CPP) and even cost-per-lead (CPL) are fast losing their relevance.
For direct impact of online ads on sales, pricing models based on cost-per-order (CPO) and cost-per-sale (CPS) are fast gaining importance. However, most websites lack the sort of compelling content that can attract and retain eyeballs. This would mean a better interface between advertisers and content companies. Overseas, this has actually started happening. Google, for example, agreed to pay over $3 billion for the digital ad firm DoubleClick. Likewise, Microsoft took over online marketing player aQuantive Inc for $6 billion. And a few days back, the ad agency Publicis joined hands with Google to seek the latter's Web analytic support for cyberspace marketing.
Strategic resilience is essential. Only then does an online property have a chance of emerging from obscurity to global fame.
This article first appeared in The Financial Express, at
by Rakesh Raman
Can you visualise a market in which marketers sit idle and consumers peddle their products to fellow consumers? Sounds cock-eyed, but it might happen. The way social networking is spreading its tentacles in the web world, consumers are likely to buy more of what others recommend. At least that's what most e-commerce proponents believe.
There are already plenty of online sites that encourage users to write reviews on different items for others to know their pains or pleasures. And this is gaining gigabytes in cyberspace. Consumer-to-consumer (C2C) marketing is now called social commerce. A recent study done by the Net usage measurement company comScore and media research firm Kelsey analysed the impact of consumer-generated reviews on the price consumers were willing to pay for services delivered offline. The study, based on a survey of over 2,000 US Internet users, revealed that consumers were willing to pay at least 20% more for services receiving an "excellent" or "5-star" rating than for the same service receiving a "good" or "4-star" rating. The survey covered services such as restaurants, hotels and travel. And one-fourth of users preferred to check online reviews before buying a service offered offline.
Okay, all this may be true in the case of services. But what about, say, consumer durables like fridges, game consoles, cellphones and laptops? The social marketing model here looks hazy. Few would shell out capital simply on the word-of-mouse of fellow Net users, most of whom are too naïve to offer reliable advice on the features of, say, a tech gadget. This is especially true for a developing market like India, with most users interested only in basic product features.
Take mobiles, for instance. As most use their phones for plain voice calls or SMS, they will hardly be interested in knowing more from others. Consumer reviews can be helpful if people want additional information on the usage of mobile data services, which are complex, expensive and understood by only a few who actually use them in India. Likewise, user comments on wireless Internet connectivity, wi-fi, on laptops can be useful, but its usage too is scarce. There's hardly any community of advanced consumers who want to share information with other remote users.
Basic product features are common to almost all brands in every product category. So, price becomes the purchase determinant. And user comments on pricing are irrelevant because prices are typically fixed and available on vendors' sites.
All this leads us to a market paradigm of increasing commoditisation, where user-generated product reviews are redundant to most. If you plan to buy a laptop, for instance, a sketchy user comment like "its display is not very good" is not going to influence your purchase decision. Can a few comments by a handful of users matter? Another factor that renders user-generated reviews useless is marketers' tricks. There's always the likelihood that some vendors write such online reviews themselves under vague identities in their own products' favour just to hoodwink potential buyers. So, if trust other consumers they must, consumers should depend only on those they know, and with whom direct interaction is actually possible. Also, an expert's advice could be helpful—say, an editor's reviews that appear on a trustworthy media website. In any case, random user reviews carried on assorted websites will only mislead buyers. And this user-generated data can never substitute the findings of systematic consumer market research on different parameters for different product categories.
Marketers would, of course, leave no stone unturned in creating online user communities around their offerings. Enhanced user involvement simply spells more sales. And social commerce offers a cost-effective marketing tool to attract more consumers and solicit consumer feedback for methodical analysis. However, if applied in a freewheeling fashion —as it's currently happening—social commerce would confuse more consumers than it'd enthuse.
This article first appeared in The Financial Express, at
by Rakesh Raman
Most media companies hate to hear that the online ad market is not picking up steam. Alas, that's true. A microscopic analysis of the market indicates that despite hype and euphoria, the online media business has been a pretty humdrum affair. And the tardy pace at which the global market is moving is visible in India, too. Let's see what figures say. In the current year, with a meagre 6% share, web advertising is expected to fetch only $30 billion globally for online properties. On the other hand, the share of print ads will be a good 40%, while TV will get 38% of the estimated global ad spend of about $450 billion. This proportion also holds true for the tiny Indian ad market of about $4 billion.
Worse, no rosy picture is about to pop up. ZenithOptimedia predicts that online ads worldwide will see a 28% jump this year, while the market for other ad forms will grow only at 3.7%. However, the percentage growth will always be higher on a smaller revenue base. The researcher also forecasts that web ad spend will grow to $43 billion by 2009. It will still be under a tenth of the total pie.
So, has the dotcom promise failed to live up to its hype? The answer lies in the market polarisation that is happening. According to the Interactive Advertising Bureau and PricewaterhouseCoopers, in the US, for example, the top 50 sites (of the nearly 150 million sites online) collected over 90% of the online ad revenue in the first half of the current year. Likewise, in India, the top few media groups continue to grab most of the business.
Some media companies tow fragmented brand strategy, creating niche vehicles for even the tiniest market segment. It's hard for them to create sufficient content to attract surfers, so instead of minute-by-minute updates, they become daily, weekly or sometimes even monthly bulletin boards, and surfers trail off. Then there are consolidated properties or portals that cover everything from bread to Bollywood and cricket to computers.
Only those niche products can hope to survive that have a very strong value proposition—like matrimonial or job sites. Plus, simple reproduction of print content for online carriage merely serves as an outreach tool. Moving from pulp to digital form needs special treatment to make content stickier for online readers who are mostly in a hurry. Though specialised information search sites like Google and Yahoo attract millions of visitors and hence advertisers, few Indian companies have had the technological wizardry for such innovation.
Understanding consumer behaviour is also important for online media companies. Visitors who come to scout for a match on a matrimonial site, for example, would not be too eager to click on a shirt brand's ad window to compare prices or whatever. If they do, it could be a slip of the mouse. How often does an 'X' corner lead you to the brand's site instead of erasing the very ad that's blocking your view? This explains why orthodox metrics based on display space/period and clickthroughs (yes, your mis-click actually pays somebody some cash) are turning obsolete.
Nielsen//NetRatings has suggested the time spent on the site by a visitor as an important parameter for advertisers to gauge a site's popularity. But even this is a flawed measurement tool. The upshot is that the online media doesn't seem to have a reliable popularity measurement mechanism (the equivalent of circulation or readership numbers).
Moreover, most advertisers see a distinct advantage in traditional media. Print ads are comprehensive at a single, clear glance. But online ads are digitally convoluted, if not irritants (as pop-ups are). Video ads have bandwidth constraints. So the message is simple: the Internet may be gaining critical mass, but its commercial future is still iffy, at least by way of ad support.
Any new revenue ideas?
This article first appeared in The Financial Express, at
by Rakesh Raman
When some IBM sales people met in Second Life recently to interact with their customers, they were neither on to their next incarnation, nor in some mystical trance of alternate consciousness. They were merely part of a new business centre that IBM had created in a virtual world called Second Life, which, developed by California-based Linden Lab, exists only in cyberspace. To become a "resident", you must adopt a virtual "avatar" for yourself, and when you interact with others via your computer, you do so with others who have done likewise.
Spotting opportunity, Big Blue has created an entire office, with different zones for reception, client briefing and conferencing, akin to a real-life office. It even has a live business networking facility in cyberspace. And IBM is not alone on the virtual planet. There many companies using the social networking model for business activities. They include Adidas, ING, Penguin, Philips, Reebok, Vodafone and BBC. They are being helped by a new breed of immersive space service providers like Rivers Run Red or The Electric Sheep Company to establish their virtual presence and brand promotions to attract global consumers. And IBM quotes market research firm Gartner to reveal that by the end of 2011, 80% of active Internet users and Fortune 500 companies will have an alternate life, but not necessarily a Second Life. There are other similar online spaces, like There, Active Worlds, and the adult site Red Light Center.
As businesses flock to these virtual sites, Reuters has formed a Second Life News Center that reports exclusively on happenings in this new "metaverse". It covers topics as diverse as discussions on brand methodology, expositions on jewellery design and the music and psychology of cyberspace. Bringing it close to the real business world, Second Life has even issued a currency: Linden dollar (L$) and Reuters regularly reports its exchange rate against the US dollar. On September 19, for instance, one US dollar was equivalent to 268L$, while US$1,150,777 was spent in a 24-hour period that day in Second Life.
So, what is all the hubbub about? As the Net continues to shatter boundaries between the real and cyber worlds, marketers believe that the shift towards virtual marketplaces is going to redefine the business models of companies that are targeting global consumers. Virtual business, or v-business, is the future. Since most companies are trying to trim physical assets, workers and overheads associated with the corporeal world, they would find virtual businesses more attractive. Plus, the business potential is huge, as vendors would be targeting over a billion Internet users worldwide who are already exploring new online ways of shopping conveniently.
Marketers in the 3-D virtual world can respond quickly to demand by conducting lifelike product demos, awareness campaigns, customer meets, and even actual sales in a trendy online space. The visual impact here tends to be more appealing than traditional interactive options like chat or conferencing, and so companies can even hold employee training sessions, quarterly sales meetings and everything else cost effectively.
However, it may not be feasible for most companies that use traditional Internet business models to immediately switch over to virtual markets because of fresh investment and technology migration issues. In any case, as most companies are marking their presence by hiring private virtual islands, "real estate" costs on sites like Second Life are rising. On the other hand, lack of high-speed broadband connectivity (a must to be able to operate effectively in a virtual marketplace) in many consumer markets could prove to be another dampener. There could also be some inter-operability glitches for front-end users who work on traditional proprietary systems, as the preferred backend technologies for virtual site operators are expected to be based on open standards.
Still, marketers must not worry. These could just be the teething troubles associated with any paradigm shift. Eventually, such new forms of collaboration, communications and commerce will help marketers address fresh demand on a global scale. And virtual business models may ultimately turn today's bit players into real global powerhouses.
This article first appeared in The Financial Express, at
by Rakesh Raman
You'd agree: for most of its existence, the Internet has been an underexploited medium. Especially in the corporate realm. Corporate websites tried plainly to sell products and services. Though touted as an interactive medium, the Net mostly helped companies tell only their side of the story without giving web surfers much say—beyond tick-the-box options—in "interactions".
In showbiz, too, movie vendors have used the medium for pre-release promos, trailers, reviews, DVD sales and the like. Movies are also being offered for online viewing. In 2005, under a massive "virtual cinema" digitisation project, for example, the Steven Spielberg Jewish Film Archive at Jerersalem's Hebrew University used a website to offer over 300 movies to the online consumer. Most such initiatives are based on selling "what vendors have" and not "what consumers demand". The flow of information, willy-nilly, has mostly been one-sided—from content provider to the consumer. How different is this from a corporate site?
But things are changing fast, thanks to Web 2.0. The new buzz is social networking—services like YouTube, MySpace, LinkedIn and Facebook are proving to be the better mousetrap that the old web couldn't create. User-generated content is the new action spot. Surfers' personal blogs, comments, product reviews, personal profiles and even video clips, these are making for the information cross-fertilisation that was envisioned by the medium's new frontier pioneers. YouTube, a video repository created by users—with clips ranging from the tedious to the astounding—has already had major impact.
And thus emerges the new business paradigm for movie makers. They can identify audio-visual talent available online and outsource parts of a film's raw footage to people in different global locales. This could save on travel bills and logistical overheads, while creating a prototype Net-collaboration production model.
Think about it. If complex software projects are globally executed, why not film production? Filmmakers could buy reusable content components available online for one-time use from their original creators. It will save production costs. Bollywood producers, who make about 1,000 flicks a year, many of them on shoestring budgets, should be pleased. Moreover, Web 2.0 promises enhanced interactivity, and filmmakers could even get creative inputs from far-flung places. Get some of the audience involved, and this can usher in a paradigm shift in the film production and distribution business.
Filmmakers can skim reviews and requirements off the Net. If, for example, online cine enthusiasts are veering towards a special new type of treatment for a certain genre, movie makers can gain from these early leads long before they hit the big screen. This could reduce risk, spur innovation and sense demand.
This does not mean singing or dancing to the beat of online opinion. Good cinema must always be the filmmaker's own art. But embracing Web 2.0 could help enhance the craft of showbiz. As it is, production timelines are being crunched to cut the lag-to-market.
As Internet penetration deepens, movie vendors can emulate such software distribution models as software-as-a-service (SaaS) to offer movie-as-a-service (MaaS) on a pay-per-use basis. Advanced mobile devices are another outlet. Take, for instance, PocketMovies, a site that delivers movies anytime, anywhere. It claims that in a four-month period starting April 2007, there were nearly 25,000 downloads of Pirates of the Caribbean: At World's End. Since the cost of movie-hosting on a site is negligible, vendors can keep it for months and years for more users to download. With multiple sites in the fray, film distribution costs will tumble, even as access expands.
So, here lies a big Web-led opportunity. The Indian film fraternity must start thinking of cyberspace as an ally that can change the rules of the game, and to its own favour—provided they are early adopters.
This article first appeared in The Financial Express, at http://www.financialexpress.com/news/Releasing-soon-Movie-2.0/217894/0


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When it comes to driving a great patient experience, many health systems are suffering from an identity crisis. As more and more systems expand their geographic footprints by acquiring medical practices, they face challenges in delivering a consistent and positive patient experience. The brand promise is intended to apply in every encounter with every customer, every day. That is achievable as long as you take a realistic approach.
One of the challenges I see in my consulting is that health systems are addressing the customer experience as "one size fits all." Medical practices are not small hospitals. They have an entirely different set of operational challenges in meeting consumer expectations. Some of the most widely accepted best practices in hospitals can feel like a retrofit when applied to medical practices. This is not lost on medical practice staff and providers.
I was recently conducting a focus group with a number of medical practice employees who shared insight about the patient experience challenges that they face. They were complaining that the "hospital-focused" training doesn't help them. One participant told about her orientation where they reviewed customer service skills. "They spent a half hour on answering call lights. We don't have call lights." Another person chimed in with a service recovery example. "They talked about how to respond in different situations. One was an example of a patient complaining about the food. Another was about how to respond to complaints about noise at night. Those things have nothing to do with the type of service issues we face."
Respect the uniqueness
Even though I know that good customer service skills (including service recovery skills) can translate nicely from inpatient to outpatient settings, the employees didn't see it. They felt alienated. By the one-size-fits-all approach. They want to be validated by having training examples that speak to them and their most common situations.
Maybe I'm a little off kilter here but it sounds a little like a diversity and inclusion issue. How are you helping team members in your ambulatory settings to see their unique and powerful role in service excellence? Start by speaking their language.

subset: commoncrawl


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KINGMAN - If convicted of some or all of the 23 felony counts she faces after allegedly embezzling more than $1.1 million from the city of Kingman, Diane Maxine Richards could lose more than her freedom.
The former budget analyst could also lose her home, her car and her state pension through the Arizona Retirement System.
The state Attorney General is prosecuting Richards, whom Mohave County Superior Court Judge Billy Sipe arraigned on Thursday on 18 counts of theft, three counts of forgery and two counts of misuse of public money.
State Assistant Attorney General Michael Powell placed a restitution lien on Richards' assets in court papers filed Friday. If she's convicted, Sipe would likely hold a separate restitution hearing.
Powell placed liens on Richards' Kingman home, her 2013 Toyota RAV4, and her retirement account with the state pension system.
The city could use the assistance as its insurance against employee theft is capped at $500,000, leaving it more than $600,000 out of pocket.
According to the city, it is difficult to ballpark what Richards' benefit would be after 20 years in public employment, but according to the system, the average monthly retirement benefit for participants is roughly $1,640.
Assuming Richards' sum is close to average, she would have to be retired for about 30 years, with every dime of her retirement going to the city, before the $600,000 were paid off - and nearly 56 years to pay off the $1.1 million - and even then there would be about 10 more months' worth of payments.
Richards, 59, is out of jail after posting a $10,000 bond following her Jan. 20 arrest. Her next court hearing is set for Feb. 29, when Sipe, Powell and defense attorney Steve Garcia conduct a case management conference.


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Financial management in a medical career
Mimi R Borrelli1, Reem Farwana2, Riaz Agha3
1 School of Medical Education, King's College London, London, UK2 School of Medical Education, University of Birmingham, Birmingham, UK3 Department of Plastic Surgery, Guy's and St Thomas Hospital, London, UK
Correspondence Address:Mimi R BorrelliSchool of Medical Education, King's College London, London UKSource of Support: None, Conflict of Interest: NoneCheckDOI: 10.4103/ijssr.ijssr_11_17
Source of Support: None, Conflict of Interest: None
DOI: 10.4103/ijssr.ijssr_11_17
Medical students often graduate with substantial debt, receive low incomes early in their careers postgraduation, and commence work having had little or no training in financial management. Furthermore, medical trainees fail to budget, have poor debt management, and hold overexpectations of increased income. Poor financial management can be a source of stress and has a negative impact on the quality of life. This article addresses some of the strategies for improving personal financial management, focusing on tracking of finances, creating a budget, debt management, and savings.
Keywords: Career, debt, financial, investment, management, medical, saving


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This is a column about nothing. It's kind of like a show about nothing, just less entertaining — and a lot less lucrative.
The nothing we're talking about is the blank space around punctuation. And for a whole lot of nothing, these blank spaces sure are something. A lot of people struggle with how to space after periods and around ellipses and dashes. But if you just note a few simple facts, it's easy.
Remember how back in the days of girdle-bound typists you were supposed to double space after every sentence? Well, that made sense back in girdle times. Old typewriters printed in "monospace" — a system that gave the same amount of space for every character, be it a tiny period or a capital W.


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Fifa 10 again (sorry)
A couple of grumbles here even though its the finest football game ever.
Why is there no-one in the dug-outs?
Why are the FA Cup Semi Finals not at a neutral ground?
Why does Berbatov make an effort?
Why does Martin Tyler blow my speakers whenever ROONEYY!!! gets the ball?
In Fifa 11 I want Managers having slanging matches on the touchline, and objects thrown at players when taking a corner. Its not too much to ask is it?
The worst commentary line:
"Alan Smith: he can pop up anywhere!"
What does that even mean?!
- eimaj1779 this'd this
the berbatov line is brilliant
especially as he seems to score twice at free will in the game.
My biggest grumble
Why are the menus so SHIT & confusing? They take too long to load, everything is too slow and I hate them. I don't want flashy, swooshy menus - I want to actually play the game as soon as possible. Just me?
It's not just you!
The menus are terrible, badly laid out- there's some really simple stuff as well- such as when you're changing formation during a game it's a pain to see who can play in what position. PES had it right a few years ago..
the worst commentary for a game ever! Me and my mate are constantly in stiches over just how bad it is. Just play one game as Everton and give the ball to "Ffffffellllllllllaikkknnnnnnneeeeeee", It's almost as if they asked Martin Tyler to pronounce his name in every possible way in one take! Deffo should have dug outs and lighters bouncing off their perms come a corner, next time round. Also the menu thing is so frustrating!
Still not as good as PES was in it's heyday
Actually the new PES is probably better, still don't feel the same sense of satisfaction from scoring on FIFA as I do/did on PES.
Fifa 11
So what would everyone like to see in Fifa 11?
"comfortable in possession, joe cole"
a hundred times a match.
but anyway the worst thing about this game is that anyone can lob your keeper like le tissier, and anyone can smash in a 30 yard free kick like cristiano ronaldo, when you're playing on the highest level. fucking shit.


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Having gained quite a bit of attention following the release of his 1993 EP, at the tender age of just eighteen rapper Wiki was quickly snapped up by XL Records, and a good job too - as the New York representative is now frequently spitting bars in his own distinctive manner, with his extensive debut full length release proving his skill and style. Growing up and taking inspiration from hip hop greats such as Nas, Notorious B.I.G and Wu-Tang - with his album No Mountains In Manhattan even featuring Ghostface Killah as a representative of the latter - as well as punk bands such as The Ramones, Wiki's eclectic style of cut up hip hop beats underneath his nasal driven vocals is a true representation of his contrasting inspirations.
Wiki takes to Manchester's Night and Day Cafe on Wednesday 11th April before taking to The Shipping Forecast in Liverpool on Friday 13th April as part of his debut Euro tour.
Sell tickets online for free. Sign-up to Event Genius and transform your events.
Connecting you with your favourite clubs, gigs, festivals and more. A ticket is just the beginning.


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The Weekly Round-Up is a once weekly collection of my #1Aday daily shares. Hope you find something of interest!
Tue 11/12
Consumerism In America: How Your Stuff Is Killing You And You Don't Even Know It – http://markjacobsen.net/l/1877
Wed 11/13
10 Things Every Couple Needs To Stop Doing – http://markjacobsen.net/l/1878
Thu 11/14
Working Long Hours Is Like Working for Free – http://markjacobsen.net/l/1879
Fri 11/15
Marriage Isn't For You – Great article by @SethAdamSmith – http://markjacobsen.net/l/1880
You or someone you know looking to buy or sell?


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Lo Seen Concert Setlists & Tour Dates
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In: Sports | November 11, 2016
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2022 FIFA world cup will be help on Qatar


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Cycles of the Seal of the YEAR
Understanding the Yearly Calendar: instead of modern day calendar which runs Jan 1 through Dec 31, the Mayan Year runs July 26 through July 25.
Date: 4/22/2005 7:56:34 PM ( 14 y ) ... viewed 2085 times
The Seal of the Year cycles once a year.
this fact will NEVER change:
the yearly Glyph for the seal of the year
cycles run from beginning July 26 and ending July 25
this the the yearly pattern of the Mayan Calendar
just as modern man adapts to the year beginning on Jan 1 - Dec 31
do you see?
The Seal Of The Year affects EVERYONE world-wide.
during the run of that year,
the Star Glyph that is the Seal of that Year
will have an impact on each persons life.
Currently :
in 2005 beginning on July 26,2004-July 25,2005
The World is under the Yearly Seal of BLUE STORM
so you too as being affected by the characteristics
of this glypth through July 25, 2005
On July 26 ,2005, Seal of the Year will enter into YELLOW SEED
(which will be in effect until July 25, 2006)
The Seal of the year Glyphs cycle in groups of 5
as do the earth families,
I will stop here and edit this later to fully explain this
in an easy way that you can chart by hand , quite easily
if you so desire, with but a little bit of practice.
once you learn the patterns,
you can cycle backwards or forwards through the years,
to see what Seal of the Year will be affecting everyone in
2009 or even what they were under in 1938 etc.
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@kingu_platypus_gidora @Galactic_Badger
Philips funded by aliens
Yes. This is an obvious proof.
@kingu_platypus_gidora Torx is so much better in many ways... 😉
I did not know it was called Torx
It's a badass name. :)
@kingu_platypus_gidora A badass name for badass features! See http://www.lagrottedubarbu.com/2017/08/14/barbunawak-cruciforme-vs-torx/ for good comparison in French by an awesome hacker


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Police said the arrest came after a investigation because of the Crimes Against Small children Device into allegations by a girl who explained she was frequently sexually abused by Luna when she was a youngster. It isn't obvious if the girl is similar individual who was part of the investigation with the diocese.
Emily May 24, 2017 at eight:23 am # I certainly received't go so far as you're expressing they 'should have what they are sowing,' but I'm unbelievably let down in precisely the same factor that just occurred to me! I purchased a review Bible about two decades back in Arizona that also experienced that gold tag on it for engraving.
The condition's legal professional normal, Mark Speakman, announced on Sunday the adjustments would remove lawful limitations that have stopped victims from in search of justice, subsequent the suggestions within the Royal Commission into institutional baby sexual abuse.
Op 17 september 1948 haalde de politie mijn drie broers en mij thuis in Roosendaal op. Elk lustrum vier ik. Dan ga ik met een broer eten in een Grieks cafe hier in de buurt. Het was thuis onhoudbaar achieved een vader die dronk en sloeg."
You can only guess, but I wonder should they dropped lots momentum and clients over the bankruptcy reorganization in 2015. It is tough to get back the believe in of a customer in the event you go to a store and never discover That which you were being searching for.
The point out's attorney standard, Mark Speakman, on Sunday mentioned the condition govt would clear away lawful obstacles which have stopped victims from in search of justice, determined by recommendations from your royal Fee into institutional child sexual abuse.
Law enforcement said the alleged assaults occurred more than the span of a number of yrs in the early by late 90's and ended in the event the victim moved away. Posted by Anne Barrett Doyle at 7:forty seven AM Pope Francis for being briefed on institutional abuse in advance of Eire stop by
Pope Francis has approved the resignation of three Chilean bishops at the center of a youngster sexual abuse scandal involving the South American state's clergy.
Enron grew wealthy owing mainly to marketing and advertising, advertising energy, and its substantial inventory selling price.[citation essential] Enron was named "The united states's Most Innovative Company" from the journal Fortune for six consecutive a long time, from 1996 to 2001.[27] It was within the Fortune's "one hundred Very best Organizations to Work for in the united states" checklist for the duration of 2000, and had places of work their website which were amazing inside their opulence. Enron was hailed by numerous, which include labor as well as workforce, being an General excellent firm, praised for official site its huge very long-expression pensions, Gains for its workers and very productive administration right until the exposure of its corporate fraud.
Mark Rozzi can bear in mind the sensation with the tall grass brushing against his bare legs on the day he and a detailed friend desperately ran out of the rectory in Hyde Park, Pennsylvania.
Officials on Friday shared the basics of their proposed payment strategy with MPR News. Other particulars were gleaned from interviews and an assessment of courtroom files. The archdiocese hopes to existing its remaining proposal towards the bankruptcy decide inside the upcoming month.
Roe was charged Thursday with sodomy of a child for read here your alleged exercise in August 2017. No lawyer is outlined in court docket documents for Roe.
Francis has promised Chilean Catholics afflicted by sexual abuse that "hardly ever all over again" would the church overlook them or the duvet-up of abuse of their place.
El caso es un nuevo escándalo sexual para la Iglesia chilena, cuyos obispos renunciaron en forma masiva ante el Papa Francisco en Roma.


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Works for flute, violin and basso continuo by Marais, Couperin and Jacquet de La Guerre.
Ensemble Nevermind
Tickets: £14 (£12 concessions)
NB Unallocated seating
£0.60 online booking fee, £0.70 telephone booking fee per transaction - click here for more information on booking fees
Part of the BBC Radio 3 Lunchtime Concerts 2018/19 season multibuy - click here for more information on multibuys
On sale dates:
Online: Friday 2 February 2018 10am
By Phone: Wednesday 21 February 2018 10am
In Person: Wednesday 21 February 2018 10am
Part of 2018/19 Season
Please note that finish times are approximate and subject to change.
Ensemble Nevermind bring their imaginative take on early music to LSO St Luke's, closing this four-part series with the sounds of the French Baroque.
The four musicians of Ensemble Nevermind – combining flute, violin, viola da gamba and harpsichord – met and founded their group while they were students in Paris, with each of them sharing a love of the Baroque, traditional chamber music and jazz, and a passion for making music together. In their first concert at LSO St Luke's – and one of their first in the UK – they pour this trademark energy and passion into the elegant sounds of the French Baroque.


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The conference room of the India Habitat Center in New Delhi was full of people last Friday. 110 participants joined the 1st official CharIN event in India organized in cooperation with the Automotive Component Manufacturers Association of India (ACMA), the Society of Indian Automobile Manufactures (SIAM), the Energy and Resources Institute (TERI) as well as the VDA (the German Association of the Automobile Industry).
Mr. Anil Shrivastava of NITI Aayog was the chief guest for the conference and he lit the ceremonial lamp along with Mr. A K Saxena (TERI), P K Banerjee (SIAM), Marius Ochel (VDA) and Dr. Isabell Schwenkert (CharIN). He delivered a key note on India's ambitions to move to electric mobility. This was followed by a welcome note given by the Björn Grözinger, First Secretary Industrial Affairs of the German Embassy in India.
Technical presentations were given by:
- Alekhya Datta, The Energy and Resources Institute (TERI) about "Grid-integration aspects for enabling Electric Vehicle Charging in India"
- Dhivya Kumar, ABB India about "High Power Electric Vehicle Chargers"
- Pankaj Batra, Central Electricity Authority about "Grid side Issues for Electric Vehicle Charging"
- Pang Hai, Neusoft Reach Automotive about "Implementing CCS on vehicles"
- Joerg Heuer, EcoG GmbH about "Smart EV charging with CCS" and
- Volker Blandow, TÜV Süd with the title "overview of Asia EV market and conformance testing"
Moreover, Selvam Kandaswamy from Mahindra and CharIN SC member spoke about "Choosing a charging standard for Indian vehicles", Saurabh Rohilla from the Society of Indian Automobile Manufacturers (SIAM) gave an Indian market outlook for Electric Vehicles and Marius Ochel from the German Association of the Automotive Industry (VDA e.V.) presented their Indian activities.
The highlight of the event was the panel discussion with the title "Opportunities and Challenges in the Indian market for EV Charging" moderated by Sumantra Barooah, executive editor of Autocar Professional. Panelists were A. K. Saxena (The Energy and Resources Institute (TERI)), Manuj Khurana (Invest India), Dr. Tapan Sahoo (Maruti Suzuki India Ltd.), Wybren van der Vaart (Asia Electric) and Volker Blandow (TÜV SÜD).
All participants valued the event as a good opportunity to get an overview of the technical side of EV charging powered by CCS and the constitutional background concerning the EV market and EV charging infrastructure in India. In addition to this, participants were also satisfied with the event for networking opportunities with numerous industry experts not only located in India but also in other countries in Asia and Europe.
After the official conference program, the opportunity for experts' discussion was given and used by many participants of the EV market. A networking dinner in the evening was a perfect end of the day and the 1st official CharIN event in India.
Information about CharIN e.V.
The Charging Interface Initiative e.V. (CharIN e.V.) is a registered association with almost 130 members along the whole value chain from all over the world. It is open to all interested parties and has offices in Germany, Hong Kong, South Korea, India and the US.
Press Contact:
Charging Interface Initiative e.V.
c/o innos - Sperlich GmbH
Schiffbauerdamm 12
10117 Berlin
Phone: +49 30 288 8388-0
Fax: +49 30 288 8388-19
E-Mail: info(at)charinev.org


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as though an anonymous table-cell box occupied their place from the grid. In the following illustration, the main row has 4 non-empty
The Tropitone® brand was initially established in 1954 to provide the motels, apartments, and resorts that produced as a result of a rise in leisure automobile vacation and vacations.
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It might begin slowly with time or could create unexpectedly after an injury. Consequently, the signs are differed as well. Discomfort might be a basic pains or certain acute pain and also activity might be limited.
Right here you will certainly locate a recap of one of the most typical reasons for side knee discomfort. You could learn even more concerning each problem consisting of signs and symptoms as well as therapy alternatives for each and every by selecting the appropriate web links. See the knee discomfort medical diagnosis area for even more assistance functioning out just what is triggering your discomfort if none of these sound extremely like your trouble.
Side knee discomfort is discomfort that takes place on the external side of the knee. It is the least typical location to experience discomfort and also there are a range of reasons.
Reasons for Side Knee Discomfort
Side knee discomfort takes place on the external side of the knee
1)Iliotibial Band Disorder
Just what is it: Irritability of the thick coarse band on the external side of the knee called the Iliotibial Band (ITB).
Signs: Outer knee pain generally when the heel strikes the flooring, swelling.
Exacerbating Tasks: Operating (particularly far away), stairways, biking, treking, weight lifting, crouches.
Start: Establishes slowly with overuse.
Therapy: Go to the Iliotibial Band Disorder part.
2)Side Security Tendon Strain.
Exactly what is it: Harm to some or every one of the fibres of the Side Security Tendon on the external side of the knee.
Signs and symptoms: Outer knee pain, swelling, wounding, weakness, tightness.
Intensifying Tasks: Flexing the leg, entering, stairways, sporting activities.
Beginning: Abrupt beginning as a result of a pressure via the internal side of the knee which extends the side tendon e.g. take on, or unexpected turning of the knee e.g. winter sports.
Therapy: Go to the Knee Strain part.
3)Side Crescent Split.
A tear in the lens could trigger side knee discomfort.
Just what is it: Tear in the cartilage material cellular lining on the external side of the joint.
Signs and symptoms: Discomfort, swelling, securitying, weakness, problem aligning the knee.
Intensifying Tasks: Strolling, running, crouching, stairways particularly increasing.
Start: Could take place all of a sudden with a pressure with the knee, abrupt turning of the knee or progressively with deterioration.
Therapy: See the Curve Rip part.
What Following?
If you would certainly such as some assistance exercising just what is triggering your discomfort making use of various other particular signs, exactly how the discomfort began or the certain place of the discomfort, check out the knee discomfort medical diagnosis part and also discover exactly what you can do concerning it. Bear in mind, any type of brand-new occurrence of discomfort need to constantly be examined by your medical professional.
To discover even more regarding these typical reasons for side knee discomfort, click the web links over.
Merely due to the fact that there is discomfort on the external side of the knee, it does not always indicate the trouble is coming from there. Discomfort could describe various areas so an issue round the front of the joint could create a sensation of side knee discomfort.


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The Times News reports this morning that wolves are killing more livestock in Idaho. As the Gem State launched another wolf hunting season Tuesday, officials with Idaho Fish and Game said depredation cases by wolves were up by more than 17 percent compared to last year. And according to the U.S. Fish and Wildlife Service, wolves have attacked and killed 50 cattle, 34 sheep and three dogs in the past year.
"We're hoping that this hunt deters future livestock kills," Mike Keckler of Fish and Game told the Times News.
Keckler said Idaho experienced a notable drop in depredations during the last wolf hunt in 2009.
""It dropped by 50 percent during the beginning of the [2009] hunting season," he said. "We believe the wolves got wise. They were being hunted and knew it was best to stay clear of humans and livestock."


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About us
We're proud of our long-standing position as one of the UK's leading orthodontic laboratories. Founded in 1958 by Jack Thompson, JJ Thompson started out as a family-run business and still retains many of the same qualities such as friendliness, integrity and trust.
Our technicians are trained to the highest possible level and comply with MHRA and DAMAS standards. Many of our technicians have been with us for more than 20 years, and have progressed into senior management positions.
We also strive to stay at the forefront of new technology and practices and work closely with Sheffield College to identify and nurture new talent for the future.
We're not some faceless corporate, far from it in fact. We're genuine in our desire to deliver a friendly, efficient service, and we love nothing more than working with our customers on brand new designs and in some cases, hare-brained schemes!
Our DNA
We're all defined by our DNA, and JJ Thompson is no exception. When you work with us, it won't be long before you realise that there are certain qualities inherent in everything we do.
Our DNA (PDF, 9.28 MB)
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We believe there is huge potential in digital dentistry which we are only just beginning to tap into.Learn more
At JJ Thompson we go the extra mile when it comes to understanding the needs of our customers. That's why we've developed Smilefile, our brand-new digital solution for orthodontic practices.Learn more
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