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KFC India's new digital film highlights how value meets variety
Conceptualised by Ogilvy India, the film announcing the launch of the product aptly brings out the 'Ultimate Excitement for the Ultimate Savings Bucket'
Published - 15-January-2019
Colonel Sanders has given KFC fans another reason to rejoice in the New Year. KFC India has launched the Ultimate Savings Bucket with 16 pieces of your KFC favourites in one bucket priced at INR 599/- only. The digital film announcing the launch of the product aptly brings out the 'Ultimate Excitement for the Ultimate Savings Bucket'.
Conceptualised by Ogilvy India, the film opens with a luxury car and as the door opens, a stylish celebrity, perhaps a rapper, dressed in funky black and metallic gold steps out. Swaying to the music in full swagger, he looks towards the crowd that seems super excited to spot him as they rush towards him. But what we see next is truly shocking. The swarm of people rush right past him, towards something even more exciting and attention worthy – a large billboard that shows the Ultimate Savings Bucket. The next shot shows the awestruck rapper indulging in a piece of KFC's golden fried chicken.
Talking about the product and its film, Moksh Chopra, Chief Marketing Officer, KFC India said, "We love surprising our consumers with value and variety and what better start to the year than offering a fantastic deal on the iconic KFC chicken Bucket - with the launch of the new Ultimate Savings Bucket. The digital film rightly brings out the excitement around the product; after all it is both the ultimate saver and the best party starter."
Shailender Mahajan, Senior Creative Director, Ogilvy India said, "16 pieces of KFC favourites in just one bucket could spark great excitement amongst chicken lovers. The idea was to bring the product into spotlight and highlight it as an ultimate combination of value, variety and savings together."
Account Management:
Kapil Arora - President - Ogilvy Group Companies, North
Amarinder Butalia – Managing Partner
Kankana Ghosh – Client Services Director
Joanna Grover - Group Account Manager
Konika Dastidar - Sr. Account executive
Shailender Mahajan - Senior Creative Director
Krishna Mani - Senior Creative Director
Neha Bhatia – Associate Creative Director
Deepak Malhotra - Creative Controller
Hardik Trivedi - Associate Creative Director
Director: Ayan Das
Production house : MALDA Unltd
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Interbrand reveals top 5 branding assignments to mark its 5 years
Interbrand announces expansions plans in newer markets and new brand wins in 2019
Published - 10 hours ago
Interbrand, one of the leading brand consultancy, recently completed five years in India. As the market globalises and grows, the consultancy is pushing the envelope with its global best-in-class solutions.
On the occasion, Interbrand revealed decade's top 5 Branding assignments that established its leadership credentials in the market. The list begins with the rebranding of Godrej through which a brand led organisational transformation was illustrated for the Indian market. The next in line was the Mahindra global brand aspiration exercise which can be hailed as the first serious exercise by an Indian brand to rise to a global brand status. The next project perhaps was the biggest branding exercise that the country had seen and will see in years to come Reliance JIO. A brand that by design transcended the category and spawned the Digital Life platform as India's first new age tech brand. The recent years saw Interbrand rebrand the iconic Britannia to reconnect it to its new business ambitions of being a Total Global Foods Company. And lastly its iconic move was in form of repositioning Infosys to help it move upstream in the new technology sector paradigms.
On the occasion, Interbrand announced a slew of new wins as well as expansion into adjacent markets as its new plan to sustain its leadership. Interbrand has already established its business in Sri Lanka with its local partner MND. MND has branded and repositioned many of Sri Lanka's renowned brands that include Aitken Spence Plc, Elephant House, Goodhope Plc, Lion Lager and Ceylinco Life. After the thriving association today, Interbrand's Sri Lanka partner has team strength of 8 people and is working with brands like HNB, LB Finance, DIMO, Softlogic and Nawata among others.
Interbrand is also planning on expanding its business in markets like Maldives and Bangladesh in 2019.
In addition to expanding its business geographies, Interbrand unveiled key account wins in India which includes brands like Haldiram's, Godrej Properties, Britannia Dairy, Ashok Leyland, Jain Farm Fresh and Kansal Nerolac.
Interbrand's India Head, Ashish Mishra said, "In half a decade, Interbrand has built relationships with a third of the country's 40 most valuable brands. We are excited to create some great branding work for our new clients. We see strong, respected businesses in Sri Lanka, the Maldives and Bangladesh. Being the youngest in the global network, this expansion makes us the premier brand consultancy in the subcontinent."
Gonzalo Brujo, Interbrand's Global Growth Officer and part of the network's global leadership team, said, "Interbrand India has shown immense growth by evolving products according to customer needs and by being purpose-driven. We believe this expansion will be a huge success."
Michel Nugawela, Head of Interbrand's partner in Sri Lanka, said, "We are experimenting with new ways to grow; this will be a remarkable journey. Globally, Interbrand has played a leading role in instilling confidence among business leaders through its robust value-based methodology which has grown businesses of the best global brands."
Interbrand has a network of over 33 offices in 27 countries on the recently launched inaugural Interbrand Breakthrough Brands Report in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange. Interbrand's Best Annual Global Brands report also highlights the guide to the world's 100 most valuable brands and values each brand's financial performance, role and their strength.
Interbrand's portfolio of clients include HSBC, American Express, Credit Suisse, Barclays, Swiss Re, Allstate, Bank of America in financial services, and GE, Shell, IBM, KPMG and Godrej in diversified sectors; and FedEx, UPS, DHL, British Airways , KLM, Thai, Iberia, Lufthansa, Singapore Airlines and Maersk in logistics and transportation; and Unilever, P&G, Nestle, Kraft, Nivea, Knorr and Wrigley in CPG/FMCG; and FIFA, Rugby Football Union, Ryder Cup, USGA and Sochi Olympics in sport branding; Gucci, Prada, Rolls Royce, Cartier, Hugo Boss, Bulgari and Remy Martin in the luxury segment as well as cities, regions, and nations such as Edinburgh, Johannesburg, Manitoba, South Korea, Holland and Chile.
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SVG Media forges strategic partnership with BirdEye
SVG Media, a Dentsu Aegis Network company, will help increase US-based BirdEye's global footprint as the leading customer experience and business reputation platform
Published - 11 hours ago
SVG Media, a digital marketing platform with over 150 million unique visitors, has announced a strategic partnership with US-based BirdEye in India.
With BirdEye, businesses can manage their reviews across hundreds of websites and turn customer feedback into revenue growth. SVG Media, a Dentsu Aegis Network Company, will help increase BirdEye's global footprint as the leading customer experience and business reputation platform.
BirdEye gives businesses the ability to hardwire every business decision around the customer and scale revenue growth. BirdEye's all-in-one platform includes review monitoring, review generation, review marketing, customer surveys, social listening, social publishing, social engagement, customer support ticketing, listings, webchat, business insights and competitive benchmarking.
SVG Media will assign a workforce of Digital experts across multiple offices in India and will support BirdEye in working with leading brands all over the country.
"We are incredibly excited about this partnership. SVG brings an unparalleled understanding and execution in the Indian market. This is the reason why the majority of the world's leading companies cherry-pick SVG as their digital partner," said Naveen Gupta, co-founder and CEO of BirdEye.
"The marketing tangent in India is fast evolving and there is a growing need for effective marketing technologies. The BirdEye product suite serves a holistic and focused approach towards revenue contribution across their implementations. SVG would bring its strategic market understanding and sales expertise to grow the business presence in India. We are very excited to be partnering with BirdEye and are looking forward to improving customer experiences in India," said Anurag Gupta, CEO of SVG Media.
Launched in early 2012, BirdEye now serves over 50,000 business from small and medium-sized businesses to Fortune 500 companies. The partnership with SVG Media will further strengthen BirdEye's presence in the Indian market at a time when the company is more than ever advancing its products and services for brands looking to manage their customer experience and online reputation all in one place.
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Ek Desh, Ek Hum campaign brings the narrative of togetherness across the country
Veteran advertising professional, Praveen Kenneth, along with filmmaker Pradeep Sarkar & musician Dhruv Ghanekar launch 'Ek Desh, Ek Hum' video
Praveen Kenneth, founder Law&Kenneth, and who retired last year as chairman of Law&Kenneth | Saatchi & Saatchi, has launched a campaign under the platform of 'Ek Desh, Ek Hum'. The platform kicks off with a video that stresses on the theme of 'Stronger Together' theme.
Stating on the intent of the messaging, Kenneth said, "What we are conveying is not new. It's simple, it's obvious. We all know the Magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers and sisters. I believe this is the underlying strength of our Nation. The important thing however is that we need to keep bringing this back into the Center stage of Conversation and Consciousness. It's like brushing teeth- it needs to be gotten into our collective Consciousness -always. And this needs to be a on-going and a engaging conversation- Nation Above All. A nations' health and progress is directly proportional to the quality of the collective and inclusiveness of the society- and that's the truth. We all know and have been taught this from school - that only in connection there is Progress/Growth/Joy, and in DisConnection - there is pain, suffering, chaos."
Kenneth said, "In a daily life which zigzags through understandable difference, disagreements, arguments and loud and angry debates - which is the beauty of a democracy and always encouraged - the interest of India and Indians , should and will always be the in the centre. The campaign is an effort to bring back this conversations. This effort will be wasted if this ends up trying to pick up holes and complaining instead, to focus on moving forward, always improving, always enabling , always looking at the bigger picture of Great Progress."
The 'Ek Desh, Ek Hum'— launch video has been directed by noted filmmaker Pradeep Sarkar while the music has been scored by the Dhruv Ghanekar and the lyrics have been penned by Ishita Arun. The video shows a young nation awakening to the need to come together. The narrative of togetherness is spread by people across the country, from every section of society and incorporates India's great diversity.
"Togetherness is strength - this is the singular message that we want to convey," Kenneth said.
The video is accompanied by Twitter push that will be hosted on #Ekdeshekhum. This will be supported by extensive TV and radio support.
"We hope to reach out to people across the political and civil spectrum, taking along all ideologies and views. In the end, everyone wants growth, progress and fraternity – for that, we need to remind ourselves , the very much used adage - UNITY IN DIVERSITY," Kenneth said.
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Ariel India's Sons #ShareTheLoad campaign gets over 20mn views
Movement has got support from celebrities like Rajkummar Rao, VVS Laxman and Neha Dhupia
Ariel India's Sons #ShareTheLoad campaign has received over 20 million views. The latest film by Ariel India has started a conversation about raising sons and daughters equally.
Endorsing this thought, Facebook's Chief Operating Officer and founder of LeanIn.org, Sheryl Sandberg said, "We teach our daughters to stand on their own feet. But we don't teach our sons to lend a hand. This is such a powerful ad about how stereotypes get passed on from generation to generation – but now we have the opportunity to change that."
The movement has gained support from celebrities like Rajkummar Rao, Patralekha, Sanjeev Kapoor, VVS Laxman, Neha Dhupia and Soha Ali Khan.
Partnering Ariel in making laundry the face of the movement is Whirlpool. KG Singh, Vice President - Marketing, Whirlpool India, says: "Whirlpool believes in creating happier homes and this is enhanced when family members share household responsibilities. Whirlpool is proud to support Sons #Sharetheload as the campaign's key message is integral to brand Whirlpool's ethos.''
Sharing her views on the early success of the film, Sonali Dhawan, Marketing Director and Fabric care Lead, P&G India, said: "We can see that the campaign is striking a chord. We are seeing an outpouring of personal stories, anecdotes and letters across social media platforms. We garnered 15 million views in just 2 weeks. It goes on to show that the message, the film and the cause are truly resonating with the audience. Ariel is proud to be at the forefront of converted effort in addressing the inequality at home and move the society to a happier, more equal future. This is just the beginning."
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Indian youth should move from 'YOLO' to 'YAGO' in personal care: Poulomi Roy, RSH Global
Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care
YOLO or 'You Only Live Once'. If there is anyone who has adopted this ethos – it's 'Millennials'. Millennials or Gen Y have a certain carefree attitude and believe in enjoying a fuller life today, but at what cost? And as millennials get older, a new generation is coming of age – the Generation Z-ers, which is not very dissimilar to the millennials. In fact, a Bloomberg analysis of United Nations data notes that Gen Z will comprise 32% percent of the global population in 2019, surpassing millennials by half a percentage.
The millennials and Gen Z need to wake up to another stark reality –'YAGO' or 'You Also Grow Old', and it becomes important for us as marketers to enable this shift in the mindset of the young Indian consumers from the YOLO to YAGO approach.
To be sure, the YOLO to YAGO, as a concept, has long been synonymous with the financial planning sector—and for obvious reasons. But this very idea today has an unmistakable resonance for the personal care industry. Global warming is a serious concern today with 16 out of 17 hottest years being observed since the start of the millennium. Asian countries are rushing to fight toxic air pollution as well. As months get hotter and because of environmental pollution, the Gen Y and Gen Z are increasingly facing skin problems. Pigmentation and wrinkles, for instance, were once a problem that the middle-aged faced. But no longer. Now, even those in their 30s complain of wrinkled or pigmented skin.
In a tropical country like India, summers are the time when a plethora of brands launches their products in an advertising blitzkrieg, often leaving the young consumers bewildered.
The Indian market has been flooded with skin care products that claim to provide instant benefits. What many of the younger generations fail to recognise is that instant gratification comes at a cost, with personal care products laced with chemicals that harm their skin and bodies. It is often tempting for a 30-year-old, for example, to pick an instant gratification product and mask his or her wrinkles. They, however, need to be persuaded into investing in good skincare products with natural extracts. This is one of the areas where marketers could play a key part, making consumers aware of the benefits of better, chemical-free personal care products.
To combat the new-age skin menace, it's important that as personal care manufacturers, we formulate products keeping the YAGO ideology in mind and in the same breath while marketing these products, inculcate the YAGO concept in our approach.
While eating right and healthy is essential, starting a skincare regimen at a much younger age is vital. After all 'You Also Grow Old'.
(The author Poulomi Roy is Chief Marketing Officer at RSH Global, makers of Joy Personal Care and X-Men Personal Care products)
Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com
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Used car dealers spend heavily on advertising as market tipped to grow rapidly
The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum
The craze of purchasing used cars is witnessing an upsurge as compared to the desire to buy new cars in India. India is the third largest automobile market in the world, worth close to $300 billion. After e-commerce, India is emerging as a nation that is attracting the most amount of car buyers in the globe.
Despite many products launches in the passenger vehicle segment, the auto sector saw no cheer during the last festive season. But, the used car market is growing at a tremendous pace.
As per the data by Society of Indian Automobile Manufacturers (SIAM) released in 2018, at nearly four million used cars the used car market is 1.25 times bigger than the new car market that saw sales of 3.2 million units last financial year.
Also, CRISIL in its report stated that almost two in every three cars sold in the country are used cars. It further said that the used car market will grow at a steady pace of 15 per cent till 2020.
The major reason behind the growth of the used market could be seen as its table turning into much organised place, and the emergence of new players in the market. CarDekho, OLX, Droom, CARS24, Mahindra First choice and others have shown that there is lot to do in the market.
As the market is on a growth period, it has been noticed that the brands are spending high on advertising to connect with the audience well.
CarDekho incurred advertising expenses of Rs 62 crore in 2016 while CarTrade and CarWale together touched the advertising and promotional expenses to almost Rs 161 crore. Droom spent Rs 20.6 crore for advertising and marketing alone in 2016. Droom last year, allocated 400 crore marketing budget, out of which 150 crore is slated to be spent on digital medium.
But why the used cars are turning out to be better bargains for consumers as compared to new ones? According to Sunny Kataria, Vice President - Auto Category, OLX Group, "Pre-owned cars offer a distinct pricing advantage versus new ones. Data from our platform suggests that pre-owned cars can be almost 20-30 per cent cheaper as compare to the new ones. We came across a trend where users are selling their almost new cars which are barely a year or two old on OLX at a significant discount. Frequent car launches have also made it attractive for users to switch cars."
To expand its business, OLX last year announced its offline expansion in the used car market and has plans to set up 150 outlets in 40 cities across India by 2021.
We reached out to brands and asked them why they are spending big on advertising and what is the opportunity in this sector. Sandeep Aggarwal, Founder & CEO, Droom explained, "In the used segment, only 15 per cent of the cars are sold through the organised channel such as Cars24, CarNation, Mahindra First Choice etc. The remaining 85 per cent is the part of unorganised sector. Whereas for two wheelers its almost 100 per cent organised. In the online segment, we are leading most of the online automobile transactions happening on the platform and for offline it's a combination of Mahindra First Choice, Carnation, Maruti True Value, CashMyCar, Cars24 etc. So looking at the huge opportunity the spend on advertising is completely justified given that India automobile industry is worth 12 per cent of India's GDP."
Aggarwal believes, the opportunity is massive at this current point in the used cars. "The automobile industry on an average is growing in single digits, and the pre-owned car market is growing at 15 per cent + per annum. In 2018, the passenger vehicle market recorded sales of 3.4 million units while OLX alone sold about 3 million cars," he explained.
According to Gajendra Jangid, VP-Marketing, Cars24, the opportunities are huge. The used car market is pegged to grow at 15% CAGR and is touted to be a over $100 billion market by 2025, he said. "The sector is getting more and more organised with new-age tech companies helping consumer with right set of data to make decisions. This is leading to a high confidence index on used car than ever before leading to buying/selling of used cars much more friction-less and transparent. I feel in coming years, consumers will buy used car with as much confidence as a new car," said Jangid.
According to M Sathiyanarayan, Head - Marketing, Mahindra First Choice Wheels, "Advertising in the used car industry should be seen in context of the structure of the industry. The advertising spends are also emerging from players who are trying to create brand recall in their respective domains".
He also revealed, "OLX occupies 77 per cent of market share in India's pre-owned car market out of the market size of 3.8 million units, a large chunk of the car business sellers still sell offline."
Sharing a regional break-up of the car listings, he said, "55 per cent of sales come from tier one markets. The remaining 45 per cent from tier two cities."
According to a media report, Mahindra First Choice has seen 40-50 per cent growth over last year. Small SUVs have registered a tremendous growth rate over the recent years, which is expected to record the highest sales growth in the used car market till 2023.
With 50 per cent growth in the last year, how do experts see the industry flourishing five years from now? Aggarwal said, "We are a part of an automobile sector which is 12 per cent of India GDP or $300 billion annual worth industry. But out of this $300 billion only $1.25 billion is online. In next 5 years, we think this $300 billion will become around $450 billion worth industry and the online share will go up to $20 billion."
Sathiyanarayan, shares, "Used car industry in India is still in its nascent phase with only 15 per cent of the industry being organised. We believe that migration from two wheelers to four wheelers is going to happen through used cars, which means the industry will attract a lot of first time buyers."
Kataria stated, "The industry will evolve at a much rapid rate akin to the developed markets. Offline sellers will throng to online marketplaces to offer their products and the consumer journey will become more seamless. The industry will evolve to offer ancillary products such as insurance and financing as pre-owned car marketplaces become a one-stop shop for all the consumer needs."
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10K retweets will bring back Parle's Rola Cola!
Parle Products has promised to revive the childhood candy of kids from the 90s if fans are able to crowdsource 10,000 retweets
Published - 16 hours ago
Remember the cola-flavoured candy from the 90's - Rola Cola - that went out of production in 2006? If Twitterati can exert the power of social media and band together 10,000 tweets in favour of the popular candy that is intrinsic to the childhood of every 90's kid, Parle Products has promised to revive this lost candy.
How did all this come to be? Well, Siddharth Sai G from Kerala, a big fan of Rola Cola, tweeted about his love for Rola Cola and how much he misses the childhood treat. Siddharth tagged the iconic brand's maker-Parle Products - with a plea to restart production of the much-loved candy. His tweet said, "how many retweets would it take to bring the candy back in production?"
In a surprising response, Parle Products shot back with a tweet saying that a total 10,000 retweets with the hashtag #BringBackRolaCola would set the ball rolling for Rola Cola's production. That was on February 13, 2018. Within five days, Siddharth has managed 1,200 retweets. He's also brought his campaign to the attention of Google, Netflix, Swiggy and Zomato.
It is unclear if Rola Cola lovers like Siddharth will be able to accumulate 10,000 tweets or how long it would take for the tweets to be amassed. But this incident shows that social media has changed the way brands and consumers interact and has brought about power to make the consumer's voice heard like no other platform.
Love your Rola Cola, why don't you retweet?
If all you need is Rola Cola, then all we need is 10k retweets. #BringBackRolaCola pic.twitter.com/7o3VGhIJav— Parle Products (@ParleFamily) February 17, 2019
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The Times of India forges partnership with BharatMatrimony.com
Members of BharatMatrimony can choose to avail matrimonial ads in the print editions of Times of India at a special price
Times of India has announced a tie-up with BharatMatrimony.com. TOI and its franchisees will offer its membership packages at their offices across India.
Consumers can now walk into any of Times of India's network of franchisees and subscribe to BharatMatrimony's matchmaking services. The No.1 and Most trusted Matrimony Service plans to leverage the large network to drive memberships.
As part of the tie-up, members of BharatMatrimony can choose to avail "matrimonial ads" in the print editions of Times of India at a special price.
Talking about the partnership, Murugavel Janakiraman – CEO Matrimony.com said, "I'm happy to say that this is a significant partnership with mutual benefit and leverages the large on-the-ground network of Times of India franchisees together with its large readership."
Sivakumar Sundaram, President Revenue of The Times Group said, "Times Group wants to expand its suite of alliances across print, digital and other properties and serve its customers even better. With this customer centricity in mind, we have forged partnership with Bharat Matrimony for our Times Soulmate advertisers."
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Body wash brand, ThinkSkin, raps to the tunes of 'Gully Boy', #SoapKaTimeJaeyga
Recently launched by Future Consumer Ltd, Think Skin aims to influence consumers to upgrade from using a soap to a body wash
As the entire nation chants 'Apna Time Ayega', Future Consumer Ltd. (FCL) the FMCG 2.0 company creates a rap for its body wash brand 'ThinkSkin' in the 'Gully Boy' style. Rapped to some extremely catchy lyrics ThinkSkin communicates the benefits of using body wash instead of the age old soap. Recently launched by FCL, Think Skin is a contemporary brand that aims to influence consumers to upgrade from using a soap to a body wash.
Keeping it fresh and meaningful, the rap is sung by a budding rap artist Gaurav Khullar and worded by lyricist, Shreya Singhania from Flying Cursor. FCL launched the body wash with the objective of making body washes even more accessible to all consumers by purchasing it at the price of a soap. Think Skin body washes are aromatic, hygienic, free from carcinogenic causing chemicals like paraben and provide long lasting freshness.
Speaking about the rap Keshav Biyani, Head – Home and Personal Care, Future Consumer Limited said, "As a contemporary brand we try to engage in a way that is more relevant to our new age consumers. Rap music is in vogue and is a language that connects with people instantly. ThinkSkin democratises body wash and the rap communicates this in a musical and crisp manner."
ThinkSkin also invites its fans to unleash the rapper in each one of them. Consumers need to share their own lyrics to complete the lines 'Swag aisa hai #ThinkSkin ka, jis se soap bhi darr jayega...' and stand the chance to win hampers worth up to Rs 10,000. Contestants need to share their entries on ThinkSkin Facebook and Instagram handles.
Think Skin product range includes refreshing body washes available in eight variants like Aqua Splash, Active Sports, Wild Rose, Sandal Clear, Lemon Fresh, Moisturising, Glycerine and Neem available at the price of a soap, starting from Rs 39 to Rs 79 only. The body wash is available in braille packaging and can be purchased from Big Bazaar, Big Bazaar GenNXT, Nilgiris, Heritage, EasyDay, Nykaa.com and other general trade stores in the country.
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MTV captivates Roadies' fans with a thrilling stunt on a billboard
The live billboard, conceptualised by MTV and executed by Zenith, was placed at a thrilling height of 35 feet in Chitrakoot area in Andheri, Mumbai
Youth brand, MTV, continues to be the frontrunner in the category and has upped the ante with a stunt on a billboard that was created on February 9. Setting a perfect parallel, the live billboard, conceptualised by MTV and executed by Zenith was placed at a thrilling height of 35 feet in Chitrakoot area in Andheri, Mumbai.
Continuing its leadership in ground-breaking consumer-engagement initiatives, MTV provided a unique experiential activity to the Roadies fanatics with a popular task, inspired from the fifth season of the iconic franchise. The billboard gathered a huge crowd of fans who were given a chance to accomplish the task live and compete head on. The very first to be elevated on the staggering height and compete were actors and reality show stars, Divya Agarwal and ex- Roadie, Varun Sood, who will also be seen in the journey of Roadies Real Heroes on MTV's digital platform.
Commenting on the successful execution of the live billboard task, Navin Shenoy, Marketing Head –Youth, Music & English Entertainment, Viacom18 said, "Roadies epitomises fierce competition and audacious challenges for thrill seekers. So, we owe it to the fans to add to the thrill factor on Roadies year on year. The team cracked a really audacious idea- an iconic Roadies task performed live on a billboard. It's definitely a first in India. We are committed to maintaining our innovative, disruptive streak as brand MTV."
The breath taking live billboard stunt was a complete breakthrough in redefining the passion and boldness that Roadies espouses for. The 16th season of Droom.in MTV Roadies Real Heroes powered by Oppo and co-powered by Frankfinn Institute of Air Hostess Training and Woodland is up for a lot more action and quirky stunts with the auditions episode on every Sunday, 7 pm only on MTV.
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text:
S&D Marketing | Advertising offers the collaboration of powerful creative, with top-level project management and strategy, to a diverse array of clients.
Companies come to us with projects of all sizes and complexities, and we specialize in simplifying those inherently tricky initiatives. We partner with industry experts when the campaign requires it – from creatives and web developers to video producers and photographers – and have a dedicated on-staff team that specializes in managing multifaceted projects.
We stick to the fundamentals that have proved successful for decades. That means knowing our client's business inside and out, staying true to the message and the soul of their brand, and delivering excellent creative work on time and on budget.
But in the end, it comes down to one thing – relationships.
We foster them with every client, providing the support and partnership to create an exciting synergy that lasts. Together, as client and agency, we are stronger. And that's what makes S&D Marketing | Advertising "Simply Different."
RT @Shutterstock: From 300-year-old romance to 30-year-old decadence, @Shutterstock's annual trends report brings you new design thin… https://t.co/hEhbkUeWWs

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|Joe Stump <...@joestump.net>
|Re: Deployment on AWS
|Sat, 03 Apr 2010 21:45:54 GMT
On Apr 3, 2010, at 1:53 PM, Benjamin Black wrote: > What specific features are you looking for to operate on EC2? It seemed people weren't looking for features, but tools to help with the management. The two things we've created that people might be interested in are: 1. An EC2-specific rack-aware strategy. Basically, you put your AWS key/secret into the storage-conf.xml and the node automatically figures out what AZ's (that's Amazon speak for data center) each node in the cluster is in and then ensures that records are stored in each AZ (depending on your replication factor of course). This allows you to spread your writes far and wide and keep your reads local to each AZ. 2. We've cooked up a lot of Fabric recipes that use Boto to provision an EC2 instance, bootstrap it, and add it to the cluster. All with just a few commands. It takes us about 5-10 minutes to bootstrap a new node into the cluster. The rack-aware strategy is attached to a ticket already[1], but I think there is a minor bug with the patch. --Joe [1] https://issues.apache.org/jira/browse/CASSANDRA-666
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Product 1/8
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TCM Therapeutic Actions: Tonifies Middle Warmer Qi; raises Yang; adjusts and fortifies Spleen and Stomach.
TCM Indications: Fatigue, stomach and spleen Qi deficiency, chronic low fever, organ prolapse, chronic bleeding, chromic diarrhea, other chronic disorders; recovery after illness or operation, with the symptoms of fever with perspiration; also for headache with aversion to cold, thirst with desire for hot drink, short breath and disinclination to talk, and loss of appetite, lassitude of the extremities.
Modern Indications: hypotension, chronic headache, functional disturbance of the vegetative nerve, chronic gastroenteritis, myasthenia gravis, gastroatonia, prolapsed rectum or uterus, floating kidney, chronic bleeding, postpartum subinvolution of the uterus, menorrhagia, allergic purpura,
Comments: This famous classical formula addresses any physical condition related to or due to Stomach and Spleen deficiency, like insomnia or side effects of chemotherapy and radiation.
These statements have not been evaluated by the Food & Drug Administration. These products are not intended to diagnose, treat, cure, or prevent disease.


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One of the first things people notice when they look at you is your smile and your teeth. Unfortunately, poor dental health can affect your smile and your overall health. Sometimes, despite how much we try to take care of our teeth, we still develop problems such as gingivitis. Here are 4 ways to prevent gingivitis and maintain your dental health.
What is Gingivitis?
Gingivitis is a periodontal disease where the gums become red, swollen and inflamed. According to the Coquitlam Centre Dental Centre, a symptom of gingivitis is gums bleeding when the teeth are brushed. A person may have gingivitis and not even know it. However, if gingivitis is not treated promptly, it can lead to periodontists, which is not only more serious but can also cause even more health problems. Gingivitis can also lead to abscess or infection of the jaw and ulcerations of the gum.
A Thorough Cleaning
Although giving your teeth a thorough cleaning seems almost too easy and way too obvious, it's surprising how many people don't realize that providing teeth with a thorough cleaning is more than just brushing and /or flossing every day. Flossing should be done prior to brushing so it can loosen up food particles and bacteria and make it easier to brush them out. Flossing without brushing or brushing without flossing will not sufficiently clean your teeth. The whole process of flossing and brushing with a soft-bristled brush should take less than five minutes.
Avoid Smoking
Smoking has, for many years, been linked as the main culprit causing cancer and other respiratory programs. However, smoking does more damage than just to the lungs. Smoking weakens your gums and can cause gum inflammation, making your teeth more susceptible to gingivitis. If you already suffer from gingivitis, smoking will also lengthen the time it takes to heal.
A Good Diet
Maintaining good dental health also requires a diet of healthy and nutritious foods. If you must eat in between meals, make sure you brush or floss after eating. Drinking plenty of water is not only good for you but will help increase your saliva and assist in flushing out plaque.
Regular Checkups
Keeping regular checkups with your dentist may also seem like an obvious choice to prevent gingivitis and other dental problems. However, many people tend to avoid going to the dentist until they have a problem. Sometimes, by this point, the problem may be severe and require extra care and treatment. By visiting your dentist regularly, like every six months, your dentist will be able to spot any issues in your mouth before they become a problem.
Your smile is the one thing that identifies you from a million others. To maintain your beautiful smile and ensure good dental health, take care of your teeth regularly to avoid the chance of getting gingivitis.


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Sun, Jan 21 2018. 11 53 PM IST
Since 5G roll-outs are likely even before 4G is extensively deployed, the adopted road map for 5G should ensure that the existing and near-future investments in 4G can be leveraged
Tue, May 17 2016. 01 21 AM IST
Trai and other authorities must recognize that high reserve and auction prices may not always be in the interests of the consumer or of the government
Mon, Nov 16 2015. 01 10 AM IST
BharatNet has a vision to establish a scalable network by 2017 towards providing affordable broadband connectivity of 2 Mbps to 20 Mbps to all rural households and institutions
Mon, May 11 2015. 12 31 AM IST
More spectrum could be made available for commercial use by re-farming existing spectrum


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VIDEO: PREACHER – Season 3 "Reunion in Angelville" Off. Sneak Peek
Categories: Superhero Videos Superheroes Trailers-Clips Videos
VIDEO: PREACHER – Season 3 "Reunion in Angelville" Official Sneak Peek. Starring Dominic Cooper, Joseph Gilgun, Ruth Nega, Ian Colletti, Betty Buckley, Colin Cunningham and Alexis Holloway. Premiere on AMC June 24, 2018.
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Mobile friendly websites: How they can help your business grow
Technology is steadily changing the way we socialize, conduct business, search for information or entertain ourselves. The confluence of the cell phone with the Web has opened different avenues in this regard, one of which is mobile commerce. Changing the shopping experience like never before…Read More


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Laynes began trading at it's at it's central Leeds location in 2011 with our shop on New Station Street being just a matter of a few seconds walk from Leeds train station. Having reopened in early January 2017 after an extensive refurbishment, enlargement and installation of a new kitchen we hit the ground running and built a solid team of motivated kitchen staff. We're now looking to add to that team with an immediate (or as close to) starting full time chef role.
You will be working in close contact with the Head Chef, General Manager and the director of the business as well as everyone else involved in what is a close knit and professional team to help maintain and develop the food offering at Laynes while gaining a vast amount of knowledge by working with experienced chefs.
We also require -
- 12 months experience in a professional kitchen or the ability to show an adequate self taught skill set
- We get busy, someone who can function well under pressure is a huge advantage
- Good time keeping - early starts (service starts at 7am, shifts start between 6am and 6.30am) with weekend availability essential
- To assist the current chefs with the preparation and cooking of dishes as required
- An awareness (and speciality) of vegetarian and vegan cooking that reaches beyond the lazy obvious, the majority of our menu is vegetarian
- The enthusiasm and motivation to play a part in menu specials
- Assistance with maintaining the HACCP records
- Strong awareness of the ethics of food sourcing and contemporary trends
- Works efficiently and well within close proximity of other staff
- Presentable - we serve out of a customer facing open kitchen
- Would be great if you have an interest in the coffee side of things…just so you don't get bored of us talking about it all day
Please get in touch by email - firstname.lastname@example.com - with a CV.
A decent covering letter helps a lot.


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SMF - Just Installed!
Manila - A plebiscite should not be held if Filipinos are not yet capable of making an "intelligent choice" on the issue of charter change, Chief Presidential Legal Counsel Salvador Panelo said Wednesday.
Con-Com asserts claims on WPS, Sabahposted April 20, 2018 at 01:15 am by Manila Standard and PNAhttp://www.thestandard.com.ph/news/top-stories/263633/con-com-asserts-claims-on-wps-sabah.htmlTHE first article in the Constitution that the Consultative Committee or Con-Com will propose firms up the Philippines stance on the West Philippine Sea and its claim to Sabah, the online news site Rappler said Thursday.< Edited >The proposed Article 1 reads:Sovereignty Over Territory and Sovereign RightsSection 1: The Philippines has sovereignty over its territory, consisting of the islands and waters encompassed by its archipelagic baselines, its territorial sea and its airspace.It has sovereignty over islands and features outside its archipelagic baselines pursuant to the laws of the Federal Republic, the law of nations, and the judgments of competent international courts or tribunals. It likewise has sovereignty over all the other territories belonging to the Philippines by historic right or legal title.Section 2. The Philippines has sovereign rights over that maritime expanse beyond its territorial sea to the extent reserved to it by international law, as well as over its extended continental shelf including the Philippine (Benham) Rise. Its citizens shall enjoy the right to all resources to which they are entitled by historic rights.In comparison, Article I of the 1987 Constitution reads:National TerritoryThe national territory comprises the Philippine archipelago, with all the islands and waters embraced therein, and all other territories over which the Philippines has sovereignty or jurisdiction, consisting of its terrestrial, fluvial, and aerial domains, including its territorial sea, the seabed, the subsoil, the insular shelves, and other submarine areas. The waters around, between, and connecting the islands of the archipelago, regardless of their breadth and dimensions, form part of the internal waters of the Philippines.< Edited >
Finance chief seeks dialogue on 'ambiguous' draft federal charterABS-CBN NewsPosted at Aug 10 2018 10:53 AM | Updated as of Aug 11 2018 05:12 PMhttp://news.abs-cbn.com/business/08/10/18/finance-chief-seeks-dialogue-on-ambiguous-draft-federal-charterMANILA (UPDATE) - Finance Secretary Carlos Dominguez on Friday called for further dialogue on federalism to discuss "ambiguous" provisions that could have "dire, irreversible economic consequences."Dominguez earlier told lawmakers that he was "absolutely" against the proposed federal charter from a Palace-backed committee due to unclear provisions on revenue and expenditure assignments."As we pointed out earlier, we never stated that we are against federalism," Dominguez said in a statement."Rather, with respect to the fiscal provisions of the proposed Constitution, there are ambiguous provisions on revenue assignment and there are no provisions on expenditure assignment," he said.There should be a discussion on the consultative committee's draft constitution "so that it is clear and unambiguous," he said.< Edited >=====Interest rates will go to hell under federalism DominguezPublished August 9, 2018, 7:33 AMBy Chino Leycohttps://news.mb.com.ph/2018/08/09/interest-rates-will-go-to-hell-under-federalism-dominguez/The Duterte administrations chief economic manager warned that the Philippines interest rates will skyrocket once the shift to a federal form of government is drastically adopted without taking into account its fiscal risks.At a Senate hearing on Wednesday, Finance Secretary Carlos G. Dominguez III said that the countrys current investment grade credit rating status along with its stable interest rate environment will go to hell under the draft federal Constitution.Dominguez admitted that he is still unconvinced that changing the current form of government is for best of the economy, noting he got confused when he read the draft of the proposed federal Constitution.I did meet with former Senate President Aquilino Pimentel and some members of the commission, and I asked them whos going to pay for the national debt?Whos going to pay for the military? Dominguez told the hearing.But when Dominguez saw the draft federal Constitution, the finance chief found that it was silent on the national governments multi-trillion pesos debt.Were very confused by the draft, Dominguez admitted.Under proposed federal system, the regions will also get 50 percent share from all national income sources collected by the Bureau of Internal Revenue (BIR) and Bureau of Customs.The 50:50 revenue sharing is detrimental to the national government, Dominguez warned.Asked by Senator Ralph Recto about the estimated impact of the proposed revenue sharing scheme on the governments fiscal position, Dominguez said its a very large [budget] deficit.Recto further asked Dominguez about its effect on the countrys credit ratings and interest rates, Dominguez said it is tremendous, it will go to hell
everybody pays higher interest rates, 600 basis points [increase].Dominguez also said that the proposed change in the constitution will derail the Duterte administrations ambitious infrastructure program.< Edited >
The House committee on constitutional amendments recently approved and recommended the adoption of Resolution of Both Houses No. 15, which proposed revisions to the current 1987 Constitution.< snipped >The new version of the federal charter places the transition period from the time of the adoption of the charter to the second Monday of May 2022.It proposes the terms of the president and vice-president to be shortened to four years, but reelection for one more term has been allowed.< snipped >Key changes from Con-Com versionThe earlier version prepared by the Consultative Committee featured a Senate that would be elected by their constituent regions.Among the other provisions introduced by the Arroyo draft is Article XVII on the transitory provisions during the federal shift which proposes that the Senate President will sit as acting president in the event the incumbent chief executive is unable to sit in office, until a new President has been selected.In the Senate Presidents absence, the Speaker of the House of Representatives will assume the said duties.The introduction of the provision effectively removes the vice-president from the line of succession during the transition period.The Arroyo version has removed the term limits for senators and representatives and each term has been extended to four years.< snipped >Among the other key features of the original Con-Com version prepared in July 2018 were the introduction of a regional director and deputy regional director selected by regional legislative assemblies as the leaders of the 18 federated regions.It also introduced safeguards against political turncoatism and political dynasties, which the Arroyo version has been criticized for leaving out.
When the amendment is made, the transitory provision will read as follows:"In case a vacancy arises by reason of removal, resignation, permanent incapacity or death of the incumbent President, the incumbent Vice President shall as act as President until a President shall have been chosen and qualified."Aside from this provision, the panel's draft federal charter also states that the term of the incumbent President and Vice President, which will end on June 30, 2022, will not be extended.


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Ultimate Robot Fighting Game For Tizen Smartphones
The new action game Ultimate Robot Fighting is just launched in Tizen Store in the card collectible genre category. It is made by same developers who created Hotel Transylvania 2 and Gujrat Lions games. It is highly targeted games to action mania gamers who always sticks to their smartphones to play such titles. The previous games from Zapak Mobile Games Pvt. Ltd. was one movie based games which is Hotel Transylvania 2 and the other Gujrat Lions is a sport game. Those both games have good quality graphics and best gameplay.
The Hotel Transylvania 2 is a paid game and Gujrat Lions is a free title. Now the new game Ultimate Robot Fighting is paid game for the Rs. 50 in the Tizen Store. It is paid but valuable piece of content because of its high quality graphics and world class visual effects. I never seen such a tremendous work on any other Tizen games. It is highly comparable with Modern Combat 5 & Plants Vs Zombies games.
It is fighting game against 3v3 combat in a deadly land of epic warriors. Take your mighty robot and kill your opponents and their robots. Almost all the robots in gameplay are free to choose. To power up them you can buy extra stuffs from the store with game currency. The more description of the game is below.
Embark on the ultimate action journey of robot fighting as you built an epic roster of powerful, battle hungry and larger than life robots! Enter the arena of touch based 3v3 combat with Ultimate Robot Fighting a free to play card collectible game. Build an awesome team of scientists robots, unleash unique and devastating moves, upgrade and level up your mean machines and reign supreme as God of steel in the battle arenas.
The game is completely free to play but some in game items require an in app payment. You can turn off the payment feature by disabling in app purchases on your devices. Unleash the champions, enter the ultimate contest.


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Updated on April 27, 2018
How SMS Marketing May Benefit Your Business
Using SMS marketing in B2C is now a popular approach to market to shoppers by way of their mobile phones. Businesses typically method cellular phone companies to send off information employing SMS (simple message support) messages to mobiles. SMS texts could be acquired by all mobiles generating SMS marketing really intrusive and also powerful. The key from a B2B perspective is to discover the best harmony and use this marketing route from the appropriate scenarios.
Promo code can even be directed by means of websites effective at SMS broadcasting like mail. The areas where SMS might be of usage vary tremendously involving market sectors. Cell phone suppliers themselves make use of this strategy to inspire subscribers to update their service and also to tell them about in season campaigns. Individuals can also subscribe to SMS advertising and marketing promotions through their mobile phone to obtain SMS signals when a new challenge is submitted from for instance a web-based store.The automation of parts of the revenue cycle is just one area in which SMS marketing will help out with a B2B degree. By allowing customers to sign up for notifications, contests or up-dates via their telephone, a company can reach followers that might not take part by means of traditional marketing stations. By building a listing of contact numbers, a firm can start to do promotions or up-date their target audience on new products highly relevant to their viewers. They may send a volume text message to any or all the buyers which may have enrolled on a number of date and are expected for renewal of their agreement.
SMS marketing can in contrast to advertisements, television advertising and newspaper advertisements attain anyone anywhere they can be. Most people their phones on them in any way hrs of the day and definitely will examine their mobile phones once they receive an SMS meaning inform. This allows getting a really fast response on campaigns. By way of example, Wall space ice cubes-skin cream joined up with o2 extremely recently making use of SMS marketing coupled with energy mapping. Wall space could give SMS emails to the people that had been in regions of particular temperatures.One of the important elements of an SMS strategy would be that the individual who is focused must be able to choose from the advertising and marketing or prefer out of their registration towards the marketing. Generally this is achieved by giving an end meaning the SMS.
This stop program code permits people to stop receiving these advertising should they no longer want this product and it is a need for developing a SMS marketing promotion.Numerous phone companies and SMS businesses allows small enterprises to get goes of SMS marketing. This is where a company can pay just for a brief program code or tiny operating of promoting. SMS marketing can then be designed for just about any spending budget plus particular to cell phones based on neighborhood registration and native phone providers.


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US firm Shutterstock, a leading provider of commercial digital imagery and music, yesterday agreed to buy British photographic press agency Rex Features.
The New-York based firm will pay $33m (£21.7m) for Rex, which is the largest independently-owned photographic press agency in Europe.
Based in London, Rex provides media companies and advertisers with current affairs images and videos. It operates a live feed of edited celebrity, entertainment and news images, along with a multi-decade archive of images.
"The acquisition of Rex Features marks our substantive entry into editorial imagery – a new market for Shutterstock with significant potential and many opportunities to better serve global media companies," said Jon Oringer, Shutterstock founder and chief executive officer.
Larry Lawson, managing director of Rex Features, added: "Given Shutterstock's volume leadership in commercial imagery and Rex's history of meeting customers' editorial needs, we are excited about what Rex and Shutterstock can accomplish together."
1 Sullivan was appointed the first female director of Toronto Stock Exchange-quoted multinational company GEAC Computer Corporation, and has over 25 years' experience advising a wide range of UK and US media and technology clients.
2 Since joining Cavendish in 2011, as partner and head of media and digital, she has led a number of deals in the media, digital and sport sectors, most recently the sale of Opta to Perform Group, Double Helix to Interpublic Group, the Communications Agency to Communisis.
3 Sullivan has a particular fondness for the Isle of Wight, where she owns a coastal farm with her partner Chris Innis, the media entrepreneur and former strategic director of Emap.


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ČSSD, TOP 09: PM Babiš speaks of elections to corner others
Prague, Feb 4 (CTK) - Outgoing PM Andrej Babis's words about possible early elections are the preparation for his ANO's new cabinet-forming negotiations, Social Democrat (CSSD) acting head Milan Chovanec said on Sunday, while TOP 09 chairman Jiri Pospisil called them a tactical statement aimed to corner mainly the CSSD.
In an interview with daily Pravo out on Saturday, Babis admitted that an early general election might be held if his nascent second cabinet fails to win the Chamber of Deputies' confidence. He said he want to find lawmakers' support for his new cabinet by the end of February.
ANO, which won the October general election but whose single-party minority cabinet failed to win parliament's confidence, says it is waiting for the outcome of the CSSD's February 18 congress to see whether an ANO-CSSD government cooperation is feasible.
In a debate on Prima TV on Sunday, Chovanec called Babis's words on the early election possibility a kind of a threat aimed to bring ANO's government-forming talks with other parties to mutual agreement.
"Andrej Babis knows how to put his finger on it," Chovanec, one of the candidates to seek CSSD chairmanship at the party's upcoming congress, said.
Babis's words met with a similar reaction of Jan Hamacek, CSSD deputy chairman and another bidder for chairmanship, in a discussion on public Czech Television (CT) on Sunday.
Really, the threatening with early elections amounts to pressure, Hamacek said.
He said he can see no will on the part of lawmakers to dissolve the Chamber of Deputies as a path towards an early election.
Commenting on Babis's words on CT, Chamber of Deputies chairman Radek Vondracek (ANO) said Babis, the ANO leader, "is used to push things forwards."
Vondracek said he considers the end-February deadline an optimal development, but its crossing by a week or two would not matter.
"Our task is [to form] a stable government with [lawmakers'] confidence," he said.
Chovanec and Pospisil mentioned a possible prospect of an ANO cabinet supported by the Freedom and Direct Democracy (SPD) and the Communists (KSCM).
Chovanec said the CSSD, which suffered a debacle in the general election, needs its own restart most of all.
The CSSD's only demand for the new government is that it be pro-European, which is incompatible with the [anti-EU] position of the SPD, Chovanec said.
"We need not be part of the government at all," he said on behalf of the CSSD.
Hamacek, for his part, admitted the CSSD's possible government cooperation with ANO.
On server iDnes.cz, he said on Sunday that it would bring no added value to the CSSD if it tolerated a single-party minority cabinet of ANO.
The CSSD is choosing between joining a [government] coalition or switching to opposition. "It is up to our congress to define the CSSD's mandate for the negotiations with ANO," Hamacek said in the debate on CT later on Sunday.
He said the CSSD is not united on which option to prefer.
Nevertheless, an ANO-CSSD tandem would have only 93 seats in the 200-seat Chamber of Deputies, and another government partner or an ally tolerating the two-party minority government would be needed for it to win the Chamber's confidence.
Out of the remaining seven parties in parliament, observers mention the KSCM (15 seats) and the Christian Democrats (KDU-CSL, 10 seats) most often of all in this connection.
Hamacek described an early general election as an "uncomfortable variant," while both Chovanec and Pospisil asserted that they do not fear an early election.
Pospisil emphasised that the political responsibility for forming a new government is borne by ANO, the October election winner. A possible failure to form a cabinet would be a failure of ANO and Babis, Pospisil said.
Copying, dissemination or other publication of this article or parts thereof without the prior written consent of ČTK is expressly forbidden. The Prague Daily Monitor is not responsible for its content.
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Marché Mövenpick Prague Airport (PRAGUE PASS)
Jessica Jones in a new episode of PRAGUE PASS.
Catch Jessica before her weekend trip and join her for the opening of a new Restaurant at Prague Airport, Terminal 2. If you have enough from dumplings, Gulasch or Svíčková ... the new Marché Mövenpick Restaurant might be an option for you. This video is produced by Prague.TV – Living Like a Local!.
Leading Prague real estate offering Prague houses and apartments for rent and sale. Unique collection of luxury Prague apartments and Prague boutique hotels.
Rent apartment Prague from CZK 14.900, 0% commission.
Book online cheap and reliable Prague Airport Shuttle Transport.
Prague Expat Guide - Prague.TV - Living Like a Local!.


text: (Reuters) – U.S. fast-food chain operator Sonic Corp has acknowledged a breach affecting an unknown number of store payment systems, KrebsOnSecurity reported on Tuesday. The cyber security blog said that millions of credit and debit card numbers were being sold on underground exchanges. (bit.ly/2xve25F) Sonic could not be reached for comment and Reuters was not […] Read more »


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The Silent Hill franchise is no stranger to handhelds, having established itself previously on the PSP with Silent Hill: Origins several years ago. Now, the series is coming back to portable gaming, but this time as an early title for Sony's upcoming Vita platform. The changes in Silent Hill: Book of Memories aren't limited to the new platform, either.
Instead of casting you as a character in the game's storyline, you'll create your own character as they run across the titular Book of Memories and are overcome by the supernatural forces of Silent Hill. Familiar characters from the series' lore will appear, including some familiar faces in the enemy roster from previous Silent Hill games.
The game presents a completely different take on the Silent Hill franchise gameplay-wise, featuring a shift away from the survival horror elements that have been the series' bread-and-butter for over a decade. Instead, Book of Memories provides a bigger focus on action-oriented gameplay and co-op. While our time with Silent Hill: Book of Memories was very brief, we were able to surmise that it wouldn't be the typical Silent Hill experience that many fans would be expecting to find.
Book of Memories unfolds from a top-down isometric view, and the area that we found ourselves in saw us taking out hordes of enemies that were pouring out of spawnpoints that you'd have to destroy to keep them from producing. There are some light-RPG features as well, including hit points, and the whole experience is not unlike Diablo or Gauntlet. And while it wasn't a playable feature at the event we attended, there will be a big focus on teaming up with a friend for some co-operative monster slaying action.
The game's weapons wear down as well, similar to the system employed in Silent Hill: Downpour. You'll have access to limited guns and ammunition, but melee weapons are definitely more prominent. As you use them, they'll degrade, requiring you to quickly scour new melee weapons or get taken down by enemies.
At this point graphically, the game doesn't really seem to take advantage of the Vita hardware. The camera is pulled a little bit too far away from the action, and it's difficult to make out what is happening when too many enemies get on the screen. The character models were pretty simplistic as well, and seemed to lack the detail of other Silent Hill titles. There were some pretty nice lighting effects and good use of shadows, but thus far Book of Memories doesn't seem to be one of the strongest titles on the Vita aesthetically.
Going in, we knew that Book of Memories was certainly going to be a very different game for the franchise. The Diablo-like gameplay and co-op play will undoubtedly make purists balk, since the strong survival horror elements have always been one of the biggest draws for the series. At best, Book of Memories will be able to carve out its own path in the franchise. We'll know more when the game launches early this year.
Steven Hopper is the Executive Editor for IGN's Xbox channels. Check him out on MyIGN and Twitter.


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Thanks to good-tutorials.com for sending traffic over here by linking to my one tutorial. If it's your first time here, enjoy the site. Most of the things are on the movie page, but I have some other things hanging around. Thanks also to raw.collegehumor.com for sending some people over as well!
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Gems with Friends
Gems With Friends Walkthrough
2012-09-10T19:51:14+000014 min read
Gems With Friends WalkthroughKellie Cardwell-Winters on Sep 10, 2012 at 7:51 PM
Gems With Friends, developed by Zynga, is a clever gem-matching game that will have you scrambling for the best... Continue reading
Gems With Friends Review
2012-09-10T15:59:32+00003 min read
Gems With Friends Review
Recently, in a bid to make social games more social, Zynga's been working the competitive online angle. After starting it's... Continue reading
Gems With Friends Preview
2012-08-10T13:00:00+00001 min read
Gems With Friends PreviewDant Rambo on Aug 10, 2012 at 1:00 PM
Generally speaking, gems are awesome. They're shiny, beautiful, and often valuable. Furthermore, they show up in more puzzle games than... Continue reading


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Proprietary Ambient Noise Reduction Technology cancels out 85% of ambient background noise without eliminating critical body sounds
Acoustic Seal Eartips and Tubing provide a comfortable fit and excellent acoustic seal from ambient noise entering through tubing and eartip connections
State-of-the-Art Sound Sensor provides a life-like 3M™ Littmann® sound experience similar to a high-end cardiology stethoscope
Frictional Noise Reduction Technology help reduce handling noises compared to earlier electronic stethoscopes
Up to 24X Sound Amplification provides extra listening power; may be helpful when heart, lung or body sounds are especially faint; when a patient is obese; or when a patient's clothing restricts your listening experience
- Easy-to-Operate Controls
- Dedicated controls for power on/off, bell/diaphragm frequency, and (+) and (-) buttons to adjust sound level
- All controls and display are easily viewable while you listen
- Menu button produces screen-guided commands to customize start-up setting options
- Ambient Noise Reduction (ANR) is activated when electronic stethoscope is on
- Occupation: Anesthesiologist, Cardiologist, Emergency Physician, EMT/EMS, Family Practitioner, Internist, Medical Student, Nurse, Pediatrician, Physician, Respiratory Specialist
- Length: 27 inches
Convenient LCD Display
- Advises you of current sound level
- Shows if you are in bell or diaphragm mode
- Indicates remaining battery life
- Displays patient heart rate after 5 seconds; updates every 2 seconds
- Backlight
- Indicates sleep mode
Instant-On Feature
- No waiting to start your next auscultation
- Battery-saving sleep mode
LCD Backlight
- Customizable backlight options
- Option to always run backlight at a reduced level to conserve battery life
- Easily activates
Auscultates Patients of Different Sizes
- Flat diaphragm for stability
- Sound pick-up happens at the center, so it's sized right for infants and adults
Worry-Free Power
- Low battery multiple reminders, including an LCD display icon
- Tool-free access to battery compartment
- Operates on single AA battery (included)
- Compatible with lithium batteries for cold temperature auscultation
- Compatible with rechargeable batteries and NiMH batteries
- Weight similar to cardiology-grade acoustic stethoscope
- Traditional tubing design folds easily into a pocket and drapes comfortably over the neck
- 3M™ Littmann® Snap Tight Soft-Sealing Eartips patented soft-sealing eartips are included in two sizes for a custom fit
- Non-chill diaphragm
- Chestpiece designed for many different grip styles
- Rugged design
- Durable metal chestpiece
- Performance tested to withstand accidental drops to the floor and impacts against bed rails and door frames
[Click for user manual/product sheet]
|Two year warranty
|Product Type
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Eko Stethoscope with CORE Attachment
Eko CORE Stethoscope Attachment
Very satisfied Review by Dan
Overall Satisfaction
I too wear hearing aids deep in the ear and this works very well with them. I feel comfortable that I am hearing breath and heart sounds well. Sensitivity for murmurs is not quite as good but still much better than regular scope with my hearing loss. (Posted on 5/4/2016)
A very good product. Review by Nurse
Overall Satisfaction
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YOUTH FOR UNDERSTANDING NEWSLETTER SEPTEMBER 2009 Hello to YFU and friends all over South Africa, winter is over and with the new season in our country there arrived and departed a new generation of exchange students and YFU interns. In this newsletter we will hear about their first impressions about life in a new world. Some of you got to know me already: I am Lisa from Potsdam, Germany, 19 years old and I arrived in Pretoria one month ago. So here I am, into the YFU work from the first day on, joining and supporting Rynette in- and outside our regional office in Gauteng. As an YFU student I went on exchange to Chile in 06/07, loved my time there and back home I started doing volunteer work, especially in PR in my region, promoting our programs at schools, in newspapers, giving orientations for future exchange students, etc.
Jonas, me (Lisa), host dad, mom and brother Benj
When I am not doing YFU-work I love travelling, being outside, riding my bike, go for swimming, meeting friends, play theatre, sing and laugh the whole day. I am looking forward to meet you and hope that all of us are going to have a wonderful time! Before I finish I would like to thank Jaymion and Fez for their contribution to this newsletter. And now I hope you will enjoy the next pages full of YFU feeling! Warm regards, Lisa Hannemann
GENERAL INFROMATION ABOUT THE 2009/2010 GENERATION At the beginning of July 40 students from Austria, Chile, Estonia, Finland, France, Germany, Hungary, The Netherlands, Norway, Sweden and Switzerland arrived at OR Tambo, International Airport Johannesburg and went from there to a one-week
orientation to Bundu Inn, full of fun and first impressions. Afterwards they were received by their host families all over the country, have started going to school and beginning their exchange years and are doing pretty well. More about the orientations you can find on the next pages of this newsletter. Additionally, we have had the summer programme students in Gauteng for 6 weeks. Apart from going to school and experiencing every day life in South Africa, Sindy, Mary, Louis, Liesbeth and Delphine were very lucky, travelling to many places, like the Kruger Park, Soweto or Sun City. Here we can see them at the gate of the Kruger Park. By now we have visited quite a number of students already, talked to them and their families, spoke about school, the process of adaptation and gave support where it was needed. Sadly, not everything went so well for one of our German students. Enjoying school and family life, from one day of the other Leonie Simsch had to go to the hospital. Luckily, she got better after the medical treatments. Nevertheless she had to fly back to her country after just two month in South Africa, to continue rehabilitation therapies to recover completely. All of us send her love and power and are waiting for her to come back to finish her exchange year.
WE WANT TO SAY THANK YOU... ... to all the families who have been and are hosting a YFU exchange student! Only with your love, care and will to open house and heart to our students, these kids can make the wonderful experience about what it means to live in South Africa.
YFU - ORIENTATION SEMINARS Post Arrival Orientation (PAO) Gauteng. Wow, where to begin? Perhaps the airport arrival is a good place YFU volunteers, Rynette (Regional Head Gauteng) and Nina (Regional Head Cape Town) arrived at the airport well before 7AM to meet the students!
Two and a half hours later, a group of eager and tired students exited the terminal and began taking pictures of the traditional Zulu dancers" performance. With a few more students scheduled to arrive in a few hours, the group (students and volunteers) had brunch at Spur (where the students got their first experience of "food" in South Africa). The Gauteng students boarded a bus along with teamers Ngoako, Kagiso and Laura (German flight leader) to the orientation destination, Bundu Inn! After resolving a few hiccups regarding rooms, the students took in the nature, sunset and got some rest. Still not knowing each other all too well, we decided to play a few games, where we got to know each other better (but more importantly had fun)! After dinner, we played another game called "Mafia" which was full of suspense and laughs! The highlight of Wednesday had to definitely be a little activity called "Fear Factor". The students were challenged to be open-minded and try new things. New things indeed for some of the teamers as well, as we served up Mopani worms and chicken feet. We then got the students to try biltong, which after the previous treats, were a little reluctant ^^, To their surprise most of them really enjoyed biltong (like most people)! This exercise taught the students to try new things. It"s ok not to like everything but a year of experiences lie ahead and an open-mind is the key to their adventures. Later on that night we performed a few South Africa-related skits, which were most amusing (thanks guys for putting in an effort)! To wear the students down a bit, we played stork the lantern, which despite the bright moon, went very well! I don"t think anyone there can forget Mathilde"s win ^^. Thursday came and the week went by faster than most people can say "A, Ka, So". The sunday was spent at the flea market. Students got to bargain their purchases of some African craft, which was quite funny. A Snake Park was located in the same market, where some students got to wrap a snake around their necks. On our return to Bundu Inn, it was time to say farewell to most of the Gauteng students, who were fetched by their host families. Personally, I can say that this year looks to be an interesting year with the Gauteng students. A lot of personalities came through and funny stories, which we will be sharing with each other at the Middle Seminar, if not sooner. Wishing the students a good year and keep keeping me updated! Fezekile Zondo (YFU-SA Volunteer, Gauteng Region)
Post Arrival Orientation (PAO) Bloemfontein.
After an exhausting wait at the airport in Johannesburg, the Bloemfontein students finally embarked upon the journey by minibus to the Free State where they would spend their exchange year. Singing jovially to the tunes of Joubert"s "Hit Giganten", the journey was pleasant and the atmosphere that of excitement and anticipation of what lie ahead. After an interactive and busy Post Arrival Orientation (PAO) at the "Kinderhuis", the students could hardly wait meet their host families. Thanks to 'oom' Joubert and "tannie" Christine, the PAO was truly memorable. Oom Joubert was kind enough to take the students on a tour Bloemfontein, we did a tour of the entire town in what felt like less than 15 minutes! Jaymion Hendricks (YFU-SA JVC Co-ordinator)
Jaymion Hendricks (YFU-SA JVC Co-ordinator)
Post Arrival Orientation (PAO) Cape Town. The Cape Town PAO took place in the scenic Nature Reserve of the Koggelberg. About an hour"s drive from Cape Town, the students were able to enjoy the beautiful surrounding mountains, as well the close proximity to the Atlantic Ocean in the idyllic town of Kleinmond. The PAO was fun filled with lots of laughter, games and contentious discussions around South African culture. Most memorable was the attempt by the students to "braai" meat on the last evening of the PAO. This proved to be quite the challenge, as getting the fire started proved to be an arduous task on its own! The PAO was concluded with a round of bowling in Cape Town- which was entertaining to say the least! Jaymion Hendricks (YFU-SA JVC Co-ordinator)
Pre-Departure Orientation (PDO) Limpopo. I conducted a rather small and "intense" PDO with Chantelle van der Merwe at the Polokwane Library Gardens. The meeting took place on Friday the 31 July. It was just in time for her departure for Finland on the 4 th of August 2009 at 23:30. To say the least, she couldn"t have been more prepared ^^. She was very excited about the beginning of her new adventure. We went over several points that will make her exchange experience more enjoyable and to calm any nerves that may have existed. We began discussing culture shock, adapting to a new lifestyle and the contrasts between life in Finland and South Africa. We then moved onto answering any questions that she might have had and made sure all was well before she left. I believe she will have a terrific time and enjoy her once in a lifetime experience. I would also like to add that the orientation meeting was aided by a volunteer in training, who recently joined our ever increasing YFU family. She will be helping me out upon my return to Polokwane and join the Limpopo junior volunteer crew. Ngoako Mashitisho (YFU-SA Volunteer, Gauteng/Limpopo Region)
SOUTH A FRICA - A TRIP TO REMEMBER From a tourist"s perspective, I experienced a great country"s nature, played with a 3 month old lion cub, patted a cheetah and ate Mopani worms! Fortunately, I am part of an intercultural family- YFU! Working as a volunteer for YFU Germany has been amazing, ever since returning from my exchange year in Alaska, USA (04/05). But getting the chance to travel to South Africa as a flight attendant in July 09 was almost like going on exchange again. The ecstatic feeling at the airport, when you feel that something exciting is about to happen, as well as all the new impressions were just breath-taking. Thanks to my YFU background, I got the chance to enjoy parts of South African culture and also hang out with a bunch of personalities from various countries at the Gauteng PAO. Sitting in a group of German, Swedish, Norwegian, Austrian, Swiss and French exchange students, and South African teamers we laughed, had fun, enjoyed life and on one evening even ended up singing "Brother Jacob" in seven languages. Such experiences really make one notice how wonderful life can be- thanks to YFU! As a "Global-player" and YFU family member I can say: See you soon!
Laura Niemann (YFU Germany Volunteer)
ONE MONTH IN NKOWANKOWA So far our time here has been great. We both came to experience something different, AND WE DID! Most of the streets are made by dirt and full of holes. The houses are usually quite small, they eat their food with their hands and we love it. Nkowakowa is divided in section A, B, C and Mbamba-matches, which means search for the matches since they don"t have any electricity. That"s not completely true though, because they steal electricity from the townships main frame. We are the only white guys in our schools and Casper joined the rugby team and Markus joined the soccer team. We wear school uniforms, which feels very unusual. Every Monday, Wednesday and Friday starts with an assembling, which is a school meeting for all of the pupils and teachers where we sing Christian songs and pray for a better life. The church is very important; almost everyone is a true Christian who goes to church every Sunday. The time in church is really something special. Everybody is dancing, no matter if you are young or old. They are using electric guitars, drums and huge speakers which makes it feel more like a party than a church service. We both have black families which gives us the opportunity to really get into the African culture. To eat chicken feet, chicken necks or some Mopani-worms is no longer a strange feeling even though we never will get used to the consistence. Pap is replacing pasta or rice and the sugar is all over the place. If you want to drink tea you have to be ready for a sweet tea, at least two spoons of sugar, and that"s if you are on diet. Now we are a part of the people and we are learning more Xitsonga for every day. The feeling that you are one of them is quite amazing. You get a lot of attention because they are not used to either whites or foreigners. The Xitsonga people are very friendly and hospitable, so it"s absolutely no problems to get friends around here. Markus Ponten and Casper Wollberg (Exchange students from Sweden and now in Tzaneen)
ARRIVAL IN FRANCE It"s been an adventure and a half, and I"ve been exhausted since I arrived!!! I had my first experience of a long distance journey by aeroplane, and it wasn"t this amazing flight that I"ve always imagined it to be. I felt sick, couldn"t sleep and was ready to disembark the moment that we arrived in France . Feeling slightly cationic, I met my YFU representative at the International Arrivals Terminal, and was greeted in Afrikaans! That woke me up a bit… The representative who had come to fetch me had been on exchange to South Africa, and so he was eager to reconnect with someone coming from his former host country. I was really happy that he spoke English – I had prepared myself to be speaking French from the moment I arrived, and wasn"t feeling too confident about it. I was taken on a tour around Paris , and instead of just visiting all the world famous tourist attractions, I was granted entry to Paris in the eyes of a Parisian. I saw the streets where all the Jewish / Kosher shops are situated; I was advised on which where to go for things that were cool; trendy; expensive; affordable. I tasted "les gummis" which are gummy sweets in English. It was great! The next two days saw the arrival of all the other exchange students, who were courageously entering into the land of the French, like me. We all went through the orientation together, recapping the rules and regulations that we had been briefed upon in our home countries. We learnt about the different regions that we were going to, and we got to bond with one another before plunging into the unknown. I made quite a few friends at the orientation, with who I have kept in contact, and it"s nice to be able to share my thoughts and feelings with people who are going through a similar type of culture shock as me. At the end of the orientation, I was sad to say goodbye to the people I had come to be comfortable with. The YFU guides and all the exchange students had been really friendly and fun, and I wasn"t sure if things would be the same in my new host family, host town and host school. I bravely boarded the train with two other girls who were heading in the same direction as me, and after what seemed like four very short four hours, I arrived at the Rennes Station. There stood my host mom and host sister, and as I stepped off the train, I Marijke (now on exchange in The Netherlands), smiled and was greeted by a full French Erin and Volunteer Jaymion during their pre introduction. deparure orientation in Cape Town
The first day or two were days of dictionary mania, and I learned that rather than saying "Oui, je comprend" (Yes, I understand), I could say I actually had no idea what they were talking about. I"ve been keeping a small phone book in which I write all the new vocabulary that I learn, and writing in there has helped me to remember so much. I visited the fort in Saint Malo, which is very well known and has a significant history in France . I tasted crêpes (which are a specialty of the region, Bretange, that I"m in), which with Nutella, were absolutely heavenly! Once again, things had eased up, and I was having a great time with my host family. They were really nice, understanding and patient with me, and it took no time for me to settle in and begin with the household chores. And then, schools opened, and I was once again filled with a nervous worry that it wasn"t going to be as good as what I was experiencing. I arrived a day early, for my host sister to attend a day of orientation. It was nice to get a feel for the entrance, and I went to speak to the secretary and hand in my final enrolment forms. The next day, things really began. Our names were read out at 8 o" clock, and I happened to be in the first class that was being announced. Stunned by this rapidly spoken foreign language, I followed my peers up to our classroom, and the teacher explained the basics for the year. After that, we were free to go home, and my next lesson began at 17h00. I took the metro and the bus back home, a commonly done thing in the majority of French people"s lives, and excitedly, I recounted everything to my mom, with whom I spoke to for the first time since arriving. Today was my fourth day at Lycée Emile Zola, and as each day goes by, things are easier to understand, I"m more confident in making friends, and I"m beginning to feel comfortable again. Tomorrow, I am meeting with my YFU contact person, and I"m really looking forward to discussing with him all the challenges I have already faced, and how to prepare for all those that have yet to come. Erin Lotz (Outbound Student to France)
WANTED: Outbound Students
YFU is looking for students between 15 and 18 years who want to spend 6 or 12 month abroad, discovering a new country, living in a Host family, gong to school and experience another way of live. If you are interested, please contact us and apply now!
BEING INTO THE DANISH INTERSHIP It has been two weeks since our (Ngoako"s and my) arrival in Denmark. On arrival we were notified of the organisation's expectations for us during our stay. YFUDenmark explained that we would be spending most of our time participating in school presentations and orientation meetings. They went on to saying that we would be hosted in different parts of Denmark, which meant that a lot of travelling ^^. In the two weeks since 19 August, we"ve already done four school presentations and attended an orientation meeting. We"ve been fortunate to have been hosted by varies Danish families in Århus, Malling, Randers, Viborg and Skive. During the school presentations we speak about general life in South Africa; i.e.: the population, nine provinces, 11 official languages, life as a teenager in S.A. We explain the different exchange programmes offered and discuss how an exchange can change ones life. Most of the students that we have spoken to seem to be interested in life in South Africa before and after apartheid. Although it seems like it's been all work and no play (with the exception of all the travelling we"ve done), we have had the opportunity to do a lot of sight-seeing and attending youth gatherings. Not understanding the language can make you feel a bit lonely at times, but it feels as though we"re adapting well. I must say, it"s fun learning Danish and fun experiencing Danish lifestyle. We have also been very lucky to have met some South Africans along the way. I must say, that even though it has only been two weeks, I believe that I know much more about Denmark now, than I could of from books or the Internet :) Edwina Stolley (YFU-SA Volunteer interning at YFU-Denmark)
MEETING THOSE WHO EVERYBODY WANTS TO MEET Every country has their own celebrities, people that are well-known in that specific land. In such small country as Finland, you bump into celebrities quite easily. But when it comes to a country as big as South Africa, it's a privilege to meet really famous people. This happened to me a few times, though I didn't know it at first. When people around me started screaming or acting weird, I realized that we're in the presence of someone important. When this happened, I was just amazed. I had this ''am-Isupposed-to-know-you'' look on my face when celebrities passed me.
First time it happened to me in Loftes when I was going to watch a Bluebull game. I walked pass a short, well-tanned man who was just a nobody to me. Then my host mom stopped me and said that I should go and get an autograph from him. Apparently this man was the main coach of the Springboks, Pieter de Villiers! Before the game I got the chance to see the Blou Bulletjie Mascot and took a picture with him, or perhaps I should say it. During the game, this same evening, when we were walking through the audience, people suddenly got hysteric. This time the center of the attention was Victor Mathfield, one of the best rugby players of the South Africa. I didn't have the chance to take a picture with him, because apparently he didn't enjoy the company of screaming kids, which I totally understand... The third time I met famous people (that I'm supposed to know), was at the Jacaranda walk. This time I actually knew a few of these people that were Mandla, Hilda and Oubas from 7de Laan. But the star of the day was Ryk Neetling, the best swimmer of SA, but still unknown to me. I got his autograph and a picture but it's still hard for me to remember his name, to be honest. Culture hits you in a weird way, in pieces, like in a puzzle. Some times I find it very amusing, like told above. I'm very lucky that I've met all these people, even though I've been in South Africa just for a couple of months! Let's just wait where I get if I keep up this speed...!
Emmi Korkalainen (from Finland and now in Pretoria)
SOUTH AFRICA ON ICE My time here in South-Africa has so far just been amazing with new people I meet every day, both at school, with the family and in the figure skating club. I did figure skating at home in Norway and I really wanted to go on with that during my exchange year here in South Africa. Therefore I wrote in my host family letter that I would like to live close to an Ice rink. Youth for Understanding told me that it could be quite hard finding a family like that. But as we all know YFU can fix everything ;) The result of this is that my host sister also does figure skating. We practice together four or five days a week. Monday, Wednesday and Saturday we practice in the
mornings from half past 5 to 7 oâ€&#x;clock and Tuesday and Thursday we have practice after school. I have got two coaches; one main coach and one choreograph coach. I am really happy with them both. The biggest difference between ice skating in Norway and ice skating in South-Africa is the groups we practice with. In Norway I used to practice for 2 hours in a group of 5 people. Here you practice alone with your coach for 30 minutes and then you practice alone for 90 minutes. This was quite a big change, but now I am happy with this kind of working. Without this the practice is pretty much the same as in Norway. I have already taken part in my first competition. That was a small club competition, but it was an exactly perfect start. From the 12th until the 14th of October I am, as a guest skater, taking part in the South-African nationals. I am really looking forward for that! Later on I am going to Cape Town for a competition there also. I am so pleased with everything both my family and my coaches are doing for me! Through figure skating I also have got to know a lot of people. They are all really nice and have become close friends. I am so happy that I chose to do figure skating while I am staying here in South-Africa and words cannot describe how thankful I am to YFU that they worked so hard to find a family that could give me this opportunity.
Anette Lande (from Norway and now in Johannesburg)
UPCOMING YFU EVENTS Family Day (Pretoria)
10th of October
Cape Tour
29th of November – 12th of December
YOU WANT TO CONTACT US... YFU Office (Cape Town)
021 4231677
Rynette (Pretoria)
082 4643957
Joubert (Bloemfontein)
078 2646669
Iris (Port Elizabeth)
082 5192590
In this spring publication we have: - Stories from our inbounds and their orientations - Pre Departure Orientation in Limpopo - Capeto...
Published on Sep 16, 2009
In this spring publication we have: - Stories from our inbounds and their orientations - Pre Departure Orientation in Limpopo - Capeto...


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State Troopers Locate Missing Two-Year Old
NASHVILLE --- Tennessee State Troopers located a missing two-year old male on Wednesday afternoon after a statewide Amber Alert was issued earlier in the morning. The Tennessee Bureau of Investigation issued the alert.
The juvenile, identified as Cael Whitehead, of Houston County, was recovered unharmed with Austin Whitehead, 23, of Covington, Ga., on Interstate 24 eastbound at mile marker 153 in Marion County.
At approximately 3:02 p.m. (EDT), the Houston County Sheriff's Office contacted the Tennessee Highway Patrol's (THP) Chattanooga Communications Center to advise that a citizen had observed the suspect vehicle on Interstate 24 near mile marker 105. THP Dispatchers also made contact with the citizen, who at the time was nearing mile marker 127 and traveling uphill on Monteagle Mountain. Upon talking with the dispatcher, the citizen confirmed the suspect's vehicle description and license plate number.
Troopers William Collins and David McVey were then advised to "be on the lookout" for the suspect vehicle on the Marion County side of Monteagle Mountain. Trooper Collins observed the suspect vehicle at the 151 mile marker, where a pair of truckers were attempting to slow down the vehicle. Trooper Collins, with the assistance of THP Sgt. Matt Minter and Marion County Sheriff's Office units, stopped the suspect vehicle without incident at mile marker 153 at approximately 3:28 p.m. (EDT).
Cael Whitehead was secured and later taken into custody by the state's Department of Children's Services.
Driver, Austin Whitehead was arrested and transported to the Marion County Jail.
A booking photo of the suspect can be obtained from the Marion County Sheriff's Office.
The Tennessee Department of Safety and Homeland Security's (www.TN.Gov/safety) mission is to ensure the safety and general welfare of the public. The department encompasses the Tennessee Highway Patrol, the Office of Homeland Security and Driver License Services. General areas of responsibility include law enforcement, safety education, motorist services and terrorism prevention.