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|When I speak on reputation management and personal branding, I enjoy telling audiences that as much as I wish the topic were highly sophisticated and complex, personal branding is relatively simple. There are no tricky formulas or graphs. In fact, I share one graphic (the formula to building credibility) and very few statistics.
While personal branding might be simple, it is not easy. The journey to uncover your values, create a strategy for positioning yourself, and sticking to those values at all costs is sometimes challenging.
Here are my simple ABCs for building a meaningful and impactful personal brand:
The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem. Most of us walk around without much thought to being "authentic." We expect that others will take us as they see us. Some of us even boast, "What you see is what you get!"
But is it? Are you living authentically — using your values, beliefs, and dreams guide you? Are you letting others know you — truly know you — or are you hiding behind a shield of appropriateness and conformity?
By understanding and exploring your passions, interests, motivators, and challenges, you can better articulate your value to the audiences who need to see you as relevant. The goal is to have control over the brand you live, how it's expressed, and how others assign you value and relevance. Authenticity is the critical component to developing successful personal and business brands that have longevity.
Personal branding is the process of articulating your value proposition to a target audience and building a compelling reputation. In order to effectively develop and communicate a solid personal brand, we need to know who we are, how we want to be perceived, who we need to focus our efforts towards, and what results we expect to receive. These are all important ingredients in this personal branding formula. Leave one out and it just doesn't work the same way. Holding yourself accountable can be a very daunting task! Living up to someone else's expectations is often easier – there are consequences to not following through. But we can easily let ourselves off the hook when it's convenient to do so. Put reward/consequence systems in place to keep yourself accountable and stay on track.
In personal branding we strive to make ourselves relevant and compelling to a specific target audience — and that's not everyone! Not everyone you work with or network with will get your jokes, find you compelling, or feel good about you. Targeting those clients, customers, and stakeholders who will find you relevant is critical and cuts down on your marketing efforts!
If your goal is to win over a colleague who insists on holding on to their first impression of you, when you were naive and unaware of your personal brand goals (and maybe you made some mistakes in how you treated others), realize that some people will never come around. Instead, focus on building brand relevance with audiences who hold opportunities for you (i.e. your supervisor, clients, vendors, key staff) and not on people who are harder to win over and have little influence on your future.
While authenticity is at the heart of personal branding, in order to develop your own unique identity, you first must identify the genuine traits, skills, and values that make you compelling. It starts with understanding your values: What bold promises will you uphold? What do you stand for? What is so core to your moral and ethical fiber that if it were removed you would not be you? How do your values set the expectation others can have for you? Only after you understand your bold values can you begin to market yourself effectively to the audience who most needs you.
Focusing on what genuinely makes you unique allows you to grow your brand from a place of strength, while understanding and managing weaknesses. At the heart of effective brand development is clarity on your beliefs – practicing what you preach; being totally clear about who you are, what you stand for, and what you do best. Not everyone wants to be a leader, a resource for others, or a team player. That's okay!
Only after a critical and honest assessment of your foundational beliefs can you begin to map the distance between how you want to be known (desired reputation) and how you are known today (current reputation). Only with this understanding can you begin building the legacy you desire. The discovery process is very internal and introspective, but when you start from the core, you develop a brand that sticks – because it's genuine and compelling.
People form opinions about us based on many things – their own biases and prejudices, as well as our behavior. How we act influences how others see us. And how others see us affects the opportunities we get assigned. In personal branding, we take control of our reputation (perception) in order to craft and manage our legacy. How do you want to be seen by others who matter (your audience)? What will it take to make that perception reality? How are you behaving in person and online.
The person who seeks to be known as approachable needs to be approachable — they leave their office door open, have good eye contact, and include others in the conversation. Similarly, the person who seeks to be known as credible backs up their bold value statements with action. Behavior is where we put action to our beliefs. Or not…
I mentioned the one formula in my program: The formula for credibility. It is really quite simple: Credibility = Values + Action. You need to make it very clear to your target audience what it is that makes you special; what it is that you value and believe in that are truly assets to your personal brand.
Then you need to walk the talk. You need to live those values in everything that you do in order to earn credibility. If you want to be known as honest and that's something that you really value, then you're going to demonstrate honesty. You're going to be honest. You're going to attract honesty and transparency. After doing this, you will earn credibility and a reputation for someone who is honest.
Your personal narrative is the way you communicate, internally and externally about your value. If you're filled with fear and self-doubt, that undoubtedly is reflected in how you come across to others. Becoming aware of how you promote and communicate your passions and values directly impacts how others will appreciate you.
Do you use the wrong narrative when talking to others (or yourself) about your plans and your vision? Maybe the reason people see you as difficult to get along with is because you complain about your work day, instead of celebrating the fact that you have a job and are contributing to the organization? We can easily look outward to find reasons and excuses for missed opportunities and to explain our shortcomings, but it could also be we're telling the wrong message in the first place.
In branding, we drive towards legacy – the reputation we create for ourselves today and the way we will be remembered by clients, patients, colleagues, and our community a long time from now. We pay attention to how our actions, marketing, relationships, and products reflect our values and our vision.
Across all mediums — from in-person networking to social media, from body language to image to your messaging and elevator pitch — are you consistently articulating your value and demonstrating action towards that value. That is how you build consistency for your personal brand.
Acknowledgement lida360.com ( I is Lida a world authority on Personal Branding )
What The Best Brands Will Do In 2014Standard
What The Best Brands Will Do In 2014
Stephen Darori
The pace of change, disruption, and fragmentation in many industries can sometimes overwhelm even the savviest and experienced of us. There is a very solid level of know-how and experience required to successfully drive marketing and brand strategies and to execute in excellence. Even more so in the future.
Let´s have a look at what I think the main focus areas and aspirations of successful brands will be in 2014:
Being Best in Product and Services Development and Delivery
At the heart of successful marketing and branding is – and also in 2014 and beyond will be- a great product and/or service creation and delivery. Successful brands, products, and services will have a higher level of personalization in order to become more relevant and meaningful to consumers. Besides rational features like quality, price, customer services, etc. the brand decision process will become more emotionally-driven. Strong brands will identify and communicate appropriate emotional values to differentiate themselves and to establish close bonds with consumers and customers. More than ever, and to actively engage today´s high-expectation consumers, brand will need to be more focused to develop products and offers which grow the whole category they´re operating in and not only their own products.
Being Best in Collaboration
In 2014 organizations and marketing managers need to quickly position themselves in this new open, and more collaborative economy. An economy characterized by speedy change and permanent disruption. On the one hand, brands from different industries will work more closely together. From R&D to joint marketing initiatives. On the other hand, the phenomenon of consumers co-creating content and products, and sharing ideas will continue to grow. For instance, Airbnb topped 10 million guest stays since its launch and now has 500k properties listed worldwide.
Being Best in Retail
Brands, being confronted with showrooming, e-commerce and cost-conscious, always connected consumers, need to make retail more relevant to consumers and customers by combining off- and online elements into one single multi-channel distribution strategy. They need to deliver direct brand-to-customer interaction with the help of innovative technology (e.g. touch screens, sensors, interactive cameras, Wi-Fi- and 4G-connectivity, LCD screens), by providing opportunities to experience products (see, feel, touch, smell, hear, taste) before and during the purchasing process, by providing easy-to-understand and stimulating product presentations and merchandising solutions, by offering expert staff, consultation facilities, samples, etc. Good examples are Nike, Wal-Mart, and Ikea.
Being Best in Communication
Content is king. That´s nothing new anymore. Still, many brands seem to confuse quantity and quality, since there exist so many exciting communication channels and platforms. Just writing up keyword rich blog posts and some articles don't cut it anymore. Brands have to say something meaningful and insightful to customers while entertaining them at the same time.
There is a great need and opportunity to develop unique brand experiences that engage consumers deeply and comprehensively, that stimulates word of mouth, and that generates a lot of user-generated content. Further business impact will come from very targeted niche communities from co-operations with credible and influential brand advocates.
Utilizing storytelling techniques – while getting away from the transactional relationship – is a very powerful technique and will help to create a strong emotional bond with your customer. Storytelling, although one of the main business buzzwords in 2013, is nothing new and is very much at the core of every great brand´s DNA. Videos, pictures, and songs will become more dominant in the future. Working best they will be blended into one consistent story (e.g. P&G´s Proud Sponsor of Moms). Some weeks ago Instagram announced that it would join the visual playing field, alongside other messaging apps like Snapchat and WhatsApp to enable consumers to share personable moments. On top of being compelling, your content needs to do two things. One, create an emotional connection with your brand, and two, drive customers to action.
Speed and Spontaneousness will be crucial, too. Real-time communication and feedbacking means to interact and to respond quickly to any relevant occurrence, question, etc. Brands can use e.g. Twitter feeds during certain TV shows, sports events, etc to communicate live and instantly with existing and potential new customers. It will take planning, flexibility, humor, creativity, and courage.
Being Best in Using Customer-Focused Technology
Mobile technology and communication will become even more important. Already now half of all social interaction happens on mobile platforms. In consequence all brand communication must be designed based on a mobile-first perspective. Responsive design has almost become a basic requirement, and it's important to tailor each piece of content to the device or channel where it will most likely be viewed by the consumer. Mobile technology will soon replace all other communication devices as the predominant means. No doubt, in 2014 we are going to see a huge increase in location-based marketing.
Other key technologies are Streaming and On-Demand media. They are rewiring the way consumers think and process information. People are getting used to having everything customized and delivered instantly, when and where they want it.
Also Cognitive Computing will further evolve, i.e. systems learning and interacting naturally with people. Rather than being programmed to anticipate every possible answer or action, cognitive systems are trained using artificial intelligence and machine learning algorithms to understand and to predict. Applying this to marketing will help managers to better understand and communicate with customers.
Being Best in Data-Driven Customer Experience and Customer Services
Big Data was one of another major buzzword in 2013 in many organizations around the globe. It´s a fact that with today´s technology we can collect, analyze, and process tons of (consumer) data to better understand consumption patterns, to evaluate commonalities and differences, to anticipate trends, and to identify new business and product opportunities. The real task, however, is to use all of these information – and by respecting possible and legitimate privacy concerns – in a way as to match them with real consumer wants and needs in order to improve the experience of your customers: e.g. new wearable devices likeSamsung´s Galaxy Smart Watch to improve personal health.
The key is not merely measuring what happened, but trying to predict future outcomes, i.e. to understand why and how it will play out in the future. Analytics have to go from passive to active.
Moreover, collected and stored data need to be used to establish personal, trustworthy, and – most importantly – respectful relationships with existing and new customers. Big data needs to to be seen as a vehicle to dramatically boost an organization´s customer obsession and not its capability to spy on consumers and customers. Companies must implement whichever needed security measures to avoid discussions like currently happening at Target.
Being Best in Corporate Social Responsibility
Companies clearly should make some 2014 resolutions to ensure their CSR and sustainability efforts start off on the right foot in the new year. While it's more or less standard practice for companies to address the environmental and carbon impacts (e.g. resulting from their operations and products) time has come to take a closer look at how climate change (e.g. storms, floods, resources scarcity) could impact the company from the outside in and across their entire supply chain.
With the gradual depletion of many resources some organizations are e.g. intensively searching for novel alternatives to the materials currently used in their products. An evolution and necessity which will need to be more widely applied. One example is Nike which already some time ago has started to research for more sustainable textiles by partnering with the U.S. State Department, NASA, etc. Other good examples are Coca-Cola and Nestlé.
Leading brands will further stimulate employee engagement around CSR by having already started turning to gamification or micro-volunteerism to make engagement easy, fun and personalized. German airline Lufthansa has been running for some years a company-wide initiative called HelpAlliance which supports nearly 40 projects in 19. Responsibility for a project of this kind is always assigned to an employee of Lufthansa. These employees donate their free time to helping people in developing economies. In return they receive some support from the company for THEIR project.
Finally: The Need of Having the Right Organization, Processes, and People in Place
Misaligned organizational structures and processes often hinder the flow of information and know-how across across brand, marketing, and business goals. There needs to be a close integration between traditional marketing programs and digital initiatives on the one hand and between marketing and other departments on the other hand. As brand managers for the most part are responsible for the overall performance of a brand, and most recently also for an increasing volume of content and messaging, moving forward they should also have the digital marketing managers within their teams and having them report into brand management.Brands need more active senior leadership support and focus than ever. Chief Marketing Officers (CMOs) are in an ideal position to help facilitate and advance these efforts.
There is also a strong need for an improved alignment and reorganization around agency selection and management. It is known that more traditional agencies often still lack digital expertise (which normally they would not admit). As a consequence brand marketers are managing not rarely various agencies at the same time. In the future this would need to be simplified and streamlined to improve efficiency and effectiveness of the marketing teams.
Last, but not least, when hiring for marketing and branding expertise, it is advised to look for a top technical skill set (e.g. candidates having a very solid marketing basis, first comprehensive digital branding and media experience) and core characteristics such as the ability to cross-communicate, to connect to business goals, to show strong backbone, to be willing to convince senior management to implement new methods, and to be willing to permanently learn and to constantly educate the business.
Marketing and branding in 2014 will require more than ever the integration of marketing into all business efforts and departments, including customer experience, design, sales, and product development.
CEO, Green Cheese Media Group, Inc., Sr. Partner Brand.gineering and Best-Selling Author
Actually, the future of communication for brands will be creating your own immersive content networks that use stories with theatrical/dramatic structure (The word "story" is so overused. Most of what I see is bad storytelling, not all stories are created equal) and those brands will start dominating over TV or media networks. Nobody cares about advertising and almost everything I see from most major brands is still a sales pitch with a very thin story. Smart brands will be sponsoring entire customer immersive affinity story-based networks.Mike S., Everley S., Barrett B., +4
Marketing Coordinator
To summarize: "Continue following Intro to Business Principles, outlined in future tense."Win Pyae Kyaw, Billy Zi, Vero Vere, +2
North67 Internet Marketing
Definitely brand collaboration but to the next level. 2014 will see the continued growth of social collaboration. Successful brands will embrace their social followers not only from a customer service standpoint, but as part of their culture and desire to respond to new ideas. In other words "Know Thy Audience" and respond to your customers needs.
Brand Ambassador, Donna Karan at Saks Fifth Avenue
Andreas, will you say more about brand storytelling in 2014? To what degree do you think it will intersect CSR?1 Reply
Andreas von der Heydt AUTHORCountry Manager Amazon BuyVIP, Leadership Coach, Founder ConsumerGoodsClub, Happy
Hi Mel, Great idea for a next blog article. Will certainly pick up the topic. Best, Andreas
8 hours ago
Business Designer & Architect
2013 was the year of stabilisation. I expect to see new categories in 2014 and possibly the birth of a new organisation, which will have us all talking.1 Reply
PRSSA National Diversity and Ethics Subcommittee member/ Arrow Online Managing Editor/ I.P.Director at Riverfront PR
Agreed! I've been trying to think what will be the next big thing in terms of apps/software and it's hard! I think one of the big companies – Google, Apple, IBM,Microsoft – will come up with something that will blow us away once more in 2014.
11 hours ago
Retail Private Brands & Consumer Brands: Strategy, Design & Business Consulting
Being best in collaboration is so true and relevant to all. It is what is making our world exciting….between retailers, suppliers, agencies, shoppers,,,,,
Category Management Coordinator, National Brands (OTC) at McKesson
Excellent article! I completely agree with the idea of having a Chief Marketing Officer overlook the brands.
Demand Generation and Digital Marketing Manager
Great article! I may be biased, but this seems to be the piece that will allow brands to really move the needle in 2014: "Being Best in Data-Driven Customer Experience and Customer Services".
Founder, Renturly
Social media may force big brands to become more personable in 2014.
General Manager at Foodex International
"RED BULL" through sports and outdoor activities!
Linguist/Cultural Advisor
Yes, could we talk via email
Head, Seafood Division at Shrine Seafood Products Co.
Parvez Ahamed is right Red Bull
Head, Seafood Division at Shrine Seafood Products Co.
Parvez Ahamed is right Red Bull
IT Recruiter at Tech Star Consulting Inc
Google, then Apple
Digital Business Director
The last part quite true about agency management and what to watch out
Global Sales Supply Chain and Logistics
Great article, storytelling isn't going away…
CPA_MBA specializing in banks in Argentina and in Uruguay.
let's go
BackTrack at Free till we see
only the facebook affiliated…thts for certain
Contracts Administrator / Key Account Executive at Gulf Engineering Services Ltd
You've captured all the main aspects and i believe that having the right organisation, processes and people in place would definitely be an area of consideration this year as we see more organisations transforming through mergers and buy-outs.
CEO | Managerial Technology Research Int. AG
concerning the retail section: is there any ROI study with percentual increase of retail sales with supporting technology?
Strategic Marketing Executive and Thought Catalyst
Telling a brand's story and connecting it with the consumer's spoken and unspoken wants and needs is the bedrock. It's a timeless principal.
Proven Sales & Marketing Leader | Optimizing Performances & Driving Growth
Thank you for sharing such a great article and thoughts Andreas as we are rapidly approaching 2014. Given the growing focus on the customer experience, we shall see the rise of the CXO (Chief Experience Officer) to lead the experience and further drive revenue. Also, in a more customer-centric world, real-time marketing (particularly conversations) will play an even bigger role to reinforce the customer experience. Last but not least, would you agree that big data will get smaller to enhance the customer experience? I am referring to using big data and data mining to get more personal (targeted) with customers (as compared to consumers) in ways that make the experience even better.
Experienced Sales and Marketing Professional in Banking & Financial Service/FMCD/FMCG
Well narrated, best retailing and customer focused technology should come in the top. Thank you Mr.Andreas for the great post.
Financial Consultant at Hewlett-Packard
Great article. Bring them solutions that help to position them in achieving the exemplary attributes mentioned in this article. If you have customers who do business with these brands (or want to); help them by connecting the dots!
Global Executive Director of User Experience & Product Design
Mostly table stakes – brut great reminder read
"Para Viver um Grande Amor é preciso abrir todas as portas que fecham o coração…"// Carlos Drummond de Andrade
Social Media Expert at Tesco Mobile
Great little read. All basic principles but good reminder non the less.
Head, Quality Assurance & Training for Customer Care, Etisalat Nigeria
Great article Andreas. Thank you!
Director-Business Dev n Operation at PF n Group
Gr8 share…
Director of International Marketing & Global Branding at Britax Child Safety
Really good article
Senior Project Manager, Gov Healthcare Solutions at Xerox
Good one. Being best in retail – "deliver direct brand-to-customer interaction with the help of innovative technology" I think organization should be more and more mobile capable and focus more on branding and positioning using mobile advertisement and positioning.
Marketing with results
It is good that almost every industry is starting to adopt the best in retailing practices. Nobody likes a hard sell. People like to be consulted and to get advice. Even car dealerships are starting to pay salaries and no commissions and this goes down to more comfortable buying experiences and less likely to scare a consumer away. Being best in communication is not just about storytelling anymore. It is about cross senses communicating. People want to hear and not just read about the product. If they can go somewhere and see the product along with a desciption and hear something as well it is even better. The more senses you can engage the better the sales will be. Social Media should be utilized in a big way and not just to get your name out there. Social Media polls, and comment sections that are actually read and responded to when appropriate all bring about better experiences. Company's should monitor the media regularly. Too many allow vulgar comments to be put up on social media sites and just allowed to sit there. This is a big turn off and makes a site less friendly. Consumer comments can impact a facebook post or linkedin post just as much as the initlal post/article can. Personally, i think all public comments should be moderated before appearing to everyone is a must. If you do not have the time to edit your posts than you do not have the right organization/process in place.1 Reply
Senior Project Manager, Gov Healthcare Solutions at Xerox
I agree. Social media will play a major role going forward.
9 hours ago
Marketing VP/CMO, Agency Strategist, Growth Catalyst
Good insight, but as a former CMO I see a different challenge ahead. Over the past 5 years, marketing leaders have been deluged in learning how to shift their focus from selling cycles to buying cycles. We've implemented content marketing, drip campaigns, WOM, lead nurturing, etc. — all geared toward "helping people buy" instead of traditional selling. The problem? The rest of the C-Suite hasn't been attending the same shows, reading the same books, or watching the same Webinars. The result is a disconnect as the C-Suite still expects Marketing to execute e-blasts, sales promotions, and self-serving PR to support the Sales organization in "making the numbers."
Marketing Manager at Barlowold STET
Great article. Thanks for sharing.
CEO at TransgressiveX
Interesting article – thanks so much for sharing your thoughts. In a simply summary, it looks to me like it's all about how well brands and their owning companies (which increasingly are visible and inspected) exchange value with their various stakeholders: consumers of course, but also recognising that a brand's role is personal and social and societal.
Responsabile presso Villa Veritas pansion
Ducati & Audi Brand N'1
Bluewater Communications
Spot on!
Head of PR at Virgin Holidays
"Marketing and branding in 2014 will require more than ever the integration of marketing into all business efforts and departments, including customer experience, design, sales, and product development.". Damn right.
Integrated Producer
The best brands will find the nexus of interactive, social and experiential marketing. It's coming in 2014.
Under Construction
google will…
Sales and marketing at Barclays Capital.
When a product, service or organization is all about the functional benefit, this is not enough for them to thrive in 2014, they must add emotional and self expressive character to whatever they are doing in order to survive in the coming years.
Jake Austria 2ndGraphic Artist
Everything`s New… I think ,,, Human habit lol…Nice Article 🙂
SEO Consultant Kansas City, MO NetGeniusLive.com LLC
Hopefully the biggest brands revisit their online /off-line holiday season strategy…I recommend a budget that lowers overall investing in brick and mortar operations. This years' brick and mortar holiday sales revenue dropped by 20%. I predict a large number of brick and mortar stores to start offering dropshipping programs to get their world wide web revenue up.
Marketing Executive at TEC
the future of branding is increasing day by day.. but we cannot neglect the importance of customer loyalty factor .. good communication after sales services all the things important to build brand .and emotional attachment too .but the monetary factor have a greater impact .. people are having dual trand they are risk taker but as far as risk aversion .. price sensitivity.replica marketing and non-traditional channel are the biggest threat for the company.. as IT improve the communication but still their is alot more improvement demanded to deal with it
Job Seeker
Everyone is so focused on what comes next- the future. In reality, the things that a business should come to terms with are what they are selling and why. The how will inevitably change with the times.
Helping companies display their brands and products at Exhibitions, Events and in Retail environments across Australia.
Great comment and some fantastic thoughts to ponder as we approach the new year. I know in the Exhibition and Events industry many of us will take on some of the challenges raised.
Davmuz AutoHaus
My own
Head of Specialist Channel – Nestle Purina PetCare
Nice article…how to create an integrated marketing campaign throughout all channel
The core points made in this post are valid but NOT new. This information applies to this year and in 2012.
Coca-Cola until lately has successfully equated its soft drinks in the consumers' minds with happiness. The ongoing criticism concerning the link of soft drinks with obesity (especially in the UK and US) has casted its heavy shadow over the entire soft drink industry. Coca-Cola, being the leader of the industry, has been trying to head off those rising concerns with a considerable shift in marketing strategy.
The Honest" Approach
One of the first somehow clumsy steps of the soda giant was to launch two minute TV ads, actually trying to fend the criticism off its products (which are cunningly marching before the consumers' eyes). Coca-Cola's first awkward answer to the public criticism looked more like a nervous damage control exercise than a meaningful contribution toward addressing obesity.
Cynical consumers would translate the above ad roughly to: Hey, obesity is a problem. What do we do about it? We offer you a new range of options, now it's up to you. Not our problem anymore. Not to mention the voiceover claiming, "If you eat and drink more calories than you burn off you'll gain weight!" Well…no wonder, Coke…
After taking that dodgy step towards the obesity problem in a rather reactive way, Coca-Cola began designing its below- and above-the-line strategies in a more proactive and consistent way. This strategy was spread out globally, showing empathy and attempting to make an impact on the lives of wanna-be pound-droppers, while simultaneously building a more active lifestyle in the youth's mindset.
The Magic Pills
Spain, July 2013. Newspaper readers come across a strange ad featuring a very effective weight-loss pill branded as the Magic Pills. Losing weight could never be more convenient and easy, right? Those interested discovered that getting their hands on this magic pill wouldn't be that easy, since they had to overcome unexpected obstacles like endless staircases, barking dogs, taxis and buses breaking down, and grannies with heavy loads. In the end, it turns out that all that was a well-staged, thought-provoking and motivating prank from Coca-Cola, which is trying to support people that need to lose weight by showing them that just a little bit of effort and activity in their routine does much more for their weight and fitness than a promising "magic" pill. As the punch line states: "The 'magic pill' is inside you and you can take it every morning!"
Happiness is Movement, and Movement is Happiness
This is a campaign that draws together the present happiness brand tagline with the idea of leading a healthy life. The tv spot is actually a storytelling animation of a man's life. Using his characteristic animatronic puppet technique, Johnny Kelly of Nexus – known for the direction ofChipotle's "Back to the Start" video – is narrating the happiest moments in the life of the main character, from meeting the love of his life to the birth of their child, while posing the joyful chicken-and-egg themed question. Is it happiness that motivates us to move or does movement make us happy?
With this campaign, Coca-Cola sends a different message, showing that obesity is due to the sedentary lifestyle that people are leading. Moreover, it showcases a lively depiction of how an energetic and active routine uplifts your emotional state and motivates you towards a healthier lifestyle.
Within this conceptual framework, Coca-Cola (with the help of SCPF agency in Barcelona) has invented a distinct and far healthier elevator. Hop in!
Coca-Cola Chile supported this campaign in a surprising and rather delightful way. Inhabitants of Viña del Mar were quite surprised to realize that the taxi they hailed was no regular taxi. The taxi was equipped with a pedaling system which customers could use to reduce their fare while sitting in the back seat.
The Grandfather
This UK tv spot contrasts the lives of two men – the one on the left being from the 40′s (approximately) and the one on the right being from today. Both men are Coca-Cola consumers. The man from the past is by far living a healthier and moderate life concerning both his eating habits and routine exercise; the modern man, on the other hand, is not only eating more and less healthy food, but also living a sedentary lifestyle due to his stressful work and commuting habits. The advertisement is set to Tom Jones' "It's Not Unusual" and uses the strapline, "Live like Grandpa did – Move more, Eat well, Take it Easy." The ad gives straightforward advice to consumers, while simultaneously trying to prove that Coca-Cola can be incorporated in moderation into a balanced diet and healthy lifestyle.
Advertising alone cannot address the problem of obesity, neither can starchy educational films, but raising awareness of energy balance and helping people realize that small changes in their routine can make a big difference in the long run will be surprisingly effective. Obesity is a problem that can be fought proactively and Coca-Cola successfully has been putting more effort into inviting people to exercise more and have a balanced diet rather than bluntly defending its portfolio products. And yes, a balanced diet could include Coke consumption in moderation.
At the end of the day, a balanced diet, some exercise and personal quality time is the antidote to these modern hectic times.
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LOGO DESIGN: USING THE PSYCHOLOGY OF COLOURStandard
Unless you live under a rock, you probably know that colours have meanings and evoke certain emotions. It makes sense, right? Though it seems to be common sense, let's take a moment to review what your colour choices are actually saying. When it comes to branding and logo design, colour psychology is essential. What do you want people to feel when they see your design? According to Media Novak, here are some basic color associations:
Red evokes aggressiveness, passion, strength and vitality
Pink evokes femininity, innocence, softness and health.
Orange evokes fun, cheeriness and warm exuberance.
Yellow evokes positivity, sunshine and cowardice.
Green evokes tranquility, health and freshness.
Blue evokes authority, dignity, security and faithfulness.
Purple evokes sophistication, spirituality, costliness, royalty and mystery.
Brown evokes utility, earthiness, woodsy-ness and subtle richness.
Gray evokes somberness, authority, practicality and a corporate mentality.
Black evokes seriousness, distinctiveness, boldness and being classic.
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- The Psychology Of Colour (alleninteriors.wordpress.com)
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How to Build Your Brand with HumorStandard
How to Build Your Brand with Humor
Posted on 11.27.2013
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:: By Moazzam Adnan, Atlantic.Net ::
A few years ago, a ridiculous theater of life marketing experiment took place in Santa Monica. Two car dealerships, one Audi and one BMW, started a tug-of-war match of one-upmanship, through billboards targeting each other.
Audi started the impromptu sign war with a picture of the A4 and the taunting tagline, "Your move, BMW." BMW responded with a billboard across the street with a shot of its own M3 Coupe and the line, "Checkmate." Audi came back with a second sign featuring another rib: "Your pawn is no match for our king." Finally, BMW had the last word by raising a blimp above the second Audi board, emblazoned with its Formula One car and the words, "Game over."
The essence of this lighthearted advertising contest is that showing personality and humor can draw attention to brands. The ridiculousness of the racecar as the ultimate victory is clear, because no commuter will be driving 200 mph to work. Both BMW and Audi received significant press attention for the interaction, attention diverted away from the other luxury automakers.
Luckily with content marketing through social media and the blog on your site, it's not necessary to rent roadway signs to make an impact. Let's look at how you can use humor to build your business's brand.
Former news anchor and social media speaker Cindy W. Morrison believes that showing your sense of humor on Facebook and Twitter generates a twist on ROI called ROR, which stands for "Return On Relationships." She provides the example of a sign at a brick-and-mortar business stating, "Children Left Unattended Will Be Given An Espresso And A Free Puppy." As she notes, the sign serves a function while also giving patrons a chuckle and the opportunity to relate to the business owner's perspective.
The same angle can be used on the various social sharing platforms. Humor offers a great opportunity to present something amusing to you, perhaps an anecdote. As long as the joke isn't mean-spirited, it provides potential customers an opportunity to connect with your humanity. Developing loyalty is all about forming relationships, and the "Return On Relationships" often starts with marketing.
Broadening the picture, marketing gives brands an opportunity to stand out. Humor is recommended because people like to laugh, so you're giving away an emotional upswing for free, as long as your users can connect with the sensibility of the comedy.
Several of the other bold maneuvers mentioned further demonstrate why humor works. One of them is personalization of the company through its brand pages, which is certainly achieved with humor. Another is relationship building, again central to humor and in agreement with the ROR concept above. What better way to connect with people and to show them that "you" (the business's identity) don't take yourself too seriously?
According to Business 2 Community, buyer personas and demographics are primary concerns with humor. You don't want to appear disrespectful or distasteful. Luckily, though, there are a variety of tactics you can use to deliver humorous content through your blog and social media pages:
Double entendres – Using puns or wordplay with multiple meanings works for everyone. It's especially helpful for serious fields such as healthcare and law. Humor must be more conscientious in those arenas, but you can at least go for a smile (as with Kaiser Permanente's shot of celery stalks with the line, "Beat obesity with a stick"). If you are in a more carefree industry, of course, double entendres are a great way to be adult and family-friendly at the same time.
Pop culture & current events – Nothing places you in the here and now like a reference to a TV show or movie, which subtly expresses the fact that your company is made up of real people who appreciate similar entertainment to your audience. These references can create an inside joke across a broad spectrum of people. A good example is a meme created by Impact Branding and Design, featuring Dwight from NBC's The Office and the line, "Fact: I sold 70% more beets online this year because of inbound marketing."
Memejacking – Numerous types of media hijacking are popular online, including newsjacking ("stealing" the thunder created by a news story) and memejacking (creating a twist on a popular meme). The fact is, online hijacking is simply following trends and relating to the current climate. Following the leader in this way can work very well on social media. For instance, a Willy Wonka meme starting with the line, "Oh you have 57 Facebook fans?" was repurposed with the new punchline, "You must be an inbound marketing expert." It's not hilarious, but it's light and relatable to those who get the parody.
Let's face it: everyone appreciates a laugh. You can create a real-world stir with a stunt like that pulled by the Santa Monica car dealerships. Even if you just focus on your website's presence to express humor, marketing can create a Return On Relationships. Just be sure you consider your buyer personas before determining what type of approach your humor should take.
Moazzam Adnan – Director of Business Development, Atlantic.Net
Moazzam currently holds the position of Director of Business Development at Atlantic.Net, where he contributes to the growth of Atlantic.Net by branding and leveraging their product offerings with Web and social media marketing. With over 12 years of experience in marketing and business strategy, he has successfully launched and managed products from concept to marketing to profitable campaigns.
– See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2013/11/27/how-to-build-your-brand-with-humor.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.6Oa4x9K2.dpuf
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Jim Stanke began volunteering with Milwaukee Habitat in January 2007 after retiring. He had always admired Habitat and was excited to be a part of the great work being done.
Since then, Jim has become one of our amazing house leaders. If you see him on a work site, chances are that you will find him smiling, helping out other volunteers, and thinking through the toughest challenges!
Jim has also been a huge help using his engineering skills to enhance house plans, measuring for the materials for our rehab house, and even spending the cold winters measuring, cutting and marking out all of the walls that will be build the following year.
If you are interested in becoming a fantastic Habitat volunteer like Jim, please see our Volunteer page and find out how you can get involved!

subset: commoncrawl


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Eating Healthy
Eating to stay healthy
Consuming the right diet goes a long way in enhancing your health. As a matter of fact, a healthy diet prevents most killer diseases such as diabetes, heart disease and high blood pressure. However, a healthy diet does not necessarily mean that you deprive yourself of what you love. It is more about consuming the right amount of calories. So, do you know how to eat to stay healthy? If you don't you are at the right place.
Healthy eating tips
The starting point is usually the most difficult part of a journey. The same case applies to switching to a healthier diet. However, once you have experienced how it feels to eat healthy, you will certainly be happy with yourself. Here is an overview of some healthy eating tips.
- Moderation
Moderation is definitely one of the pillars of healthy eating. Moderation is all about eating to get satisfied instead of feeling stuffed. That said, ensure you only take as much as your body requires. In addition, moderation entails consuming a balanced diet. Moderation does not mean that you quit all the foods you love. Instead, you should consider taking smaller portions and concentrating on healthier foods. The secret to achieving moderation is eating small amounts but often.
- Reduce sugar intake
Considering most of the foods contain additional sugar, you might consider consuming more plant based foods. Apart from being the major cause of diabetes, too much sugar can also cause other detrimental effects in your body such as kidney failure.
- Consume more fruits and vegetables
Plant based foods are more nutritious compared to animal based foods. In addition, the human body has a capacity to digest plant nutrients better than animal nutrients. Therefore, include more fruits and vegetables in your diet. After all, the more natural a food is the more nutritious it is.
- Drink enough water
Water is a vital aspect in the functionality of your body. It keeps the body dehydrated thus enabling the body to maintain optimal metabolism. However, be sure to take one gallon of water a day or you risk diluting the electrolytes in your body.
Eating healthy is not only a determinant of your productivity but also your happiness. A healthy diet enhances your mental health which translates to leading a happier life. More to that, it prolongs your lifetime since you will lead a disease free life. If you were wondering how to plan that healthy diet, be sure to follow the healthy eating tips and thank me later!


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PLOT: A cyborg tries to rescue his kidnapped wife with the help of a scientist (Sharlto Copley) and his army of clones.
REVIEW: HARDCORE is the true definition of a mixed bag as far as movies go. On the one hand, it's a silly, misogynist, incredibly stupid action outing with some dicey acting and a thoroughly familiar plot. But, at the same time it's executed in such a brilliant way that it's impossible to dismiss Illya Niashuller's work here, with him having put together a pretty respectable action flick with some incredibly dynamic, stylish moments.
The world's first feature-length first-person action flick, after a dicey start Naishuller, who raised much of the budget on Kickstarter, launches an all-out assault on the audience that makes HARDCORE a must-see on the big-screen even if some of the dialogue and situations are so stupid that you'll wish the same amount of attention and care had been put into writing a screenplay as has been put in the insane production design and action.
Clearly a passion project for Naishuller, who made a little test-run for HARDCORE with his music videos for his band Biting Elbows, there's something punk-rock about the Russian setting and hard-core violence. While the dodgy CGI of the opening scenes might worry more skeptical audience members, once the carnage starts it's pretty hard not to be impressed by some of the set-pieces, with crazy, far-out sequences involving tanks, massive shootouts with AK-47's, flame-throwers and more, as well as a few really well-designed first-person punch ups.
Unless you're prone to motion-sickness (in which case you should stay away) this is a pretty wild theatrical experience. With the hero being mute, the focus here is just action, action, action but given how clunky the dialogue is you'll be happy our cyborg hero is sent on his way before his voice chip can be activated.
With our hero essentially an automaton, all the personality comes from Sharlto Copley, with his clones being constantly killed in gruesome ways only to pop-up more chipper than ever. Each clone has his own personality, with his mustachioed SAS military man, mo-hawked punk rocker, coke-addled strip club owner and ganja loving hippie giving Copley many chances to chew the scenery. He even gets his own musical number where he jumps from body-to-body singing 'I've Got You Under My Skin'. Copley seems to be having the time of his life and without him HARDCORE's novelty would have worn off quickly.
With Timur Bekmambetov producing, Naishuller seemed to get his run of Russia, with great location-work and lots of firepower. However, Bekmambetov's sensibilities also mean that there's an extended sequence set in a strip club where strippers are literally thrown at our hero like props, and a plot-twist that's screamingly obvious right from the start. The big white-haired baddie also tends to grate on the nerves but, again, it's the style that counts. The grand guignol final twenty minutes or so are downright amazing so as much as HARDCORE occasionally bugged me, it's often inspired. Naishuller's technique and occasional blasts of humor (his music selection in excellent, with choices ranging from Queen's 'Don't Stop Me Now' to Leo Sayer's 'You Make Me Feel Like Dancing') suggest he's going to much in demand once HARDCORE starts making the rounds. It's absolutely stupid, but it's also a heck of a lot of fun.


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|Most Recent Listings
|Most Recent Price Reductions
|Most Frequently Changing Listings
Yuma AZ is the known for its beauty as well as great golf courses and golf communities. Of American cities with the best golfing opportunities, Golf Digest ranked Yuma as 7th in the nation. With winter temperatures in the upper 70s, golf lovers will be hard-pressed to find a better place to be than on one of the 13 golf courses in Yuma with fellow fairways enthusiasts.
Yuma is full of both nine- and 18-hole golf courses, which makes for an easy selection whether you want a quick round over lunch or a long game before sunset. Many Yuma golf courses are public, golfers of all experience levels can dip their putters in a variety of courses without worrying about expensive membership fees.
If you're impressed by the wide selection of Arizona golf courses, it might be time to look into a golf community where you can walk out the front door of your house and onto the course. In other words, it's time to search the Multiple Listing Service for Yuma golf course properties for sale!
The Mesa Del Sol Golf Community designed by Arnold Palmer sits at the base of the Gila Mountains. These highly sought after luxury real estate homes are situated in charming areas where property owners can play golf every day if they wish. The 18-hole course features 6,767 yards of golf, and green fees are definitely affordable for guests. The golf club is a community facility, where golf property owners can socialize and grab a bite to eat or have a drink. Along with nice amenities inside the homes, these golf properties offer great landscaping, many with mature orange and grapefruit trees in the backyard.
The Yuma Golf and Country Club is a premier spot for living and golfing. The lush green fairways of this 18-hole private golf course have been open since 1948. The Yuma Golf and Country Club truly has the executive feeling that Yuma property owners enjoy and home buyers seek. Several lakes on the course are beautiful to play by and live by.
Although there's only one private golf course in the entire city, Yuma is still considered a golf community. Perhaps that's why finding Yuma golf properties for sale is so easy. Courses are located near all residential areas, so the toughest part of the home shopping process is deciding which Yuma Arizona golf real estate home you want to purchase.
Some of these great courses include the Butterfield Golf Course, an 18-hole course with a pro shop, snack bar, restaurant and lounge. The Desert Hills Municipal Golf Course is another public 18-hole course that also has the same amenities as the Butterfield, and it's only three miles from the center of Yuma. The Ironwood is a public course with 9 holes and the green fees are more than affordable for residents and visitors. This course has all of the great landscape features you would expect on a golf course in Arizona. Whether you want to live on a course or near one, Yuma is a great place to live if you want a golf home.
Go Back: Yuma Property Types


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I'm back.
I keep leaving blogger, only to return. I love my other blog but I can't link my other friends to it, and that is annoying. And people keep wanting to find me, not easy to do with my other blog. So, I've returned.
I will try to put some writing in here, though it may just be blatherings and news and such. Maybe writings that are being "tried out."
It's lila kata kile. Much too hot.
I'm going now, maybe more later. MBB


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Heart Ethical Small linen cushion, $69, handwoven 100 per cent Belgian linen, hand screen-printed and made in New Zealand.


text: This game has you chosing sides in a show down at a japanese high school. Chose either the seifuku or cartigan wearing girls and lead your team to victory over several levels. Game play is simple, but relatively balanced, and there are great number of girls to chose from. Girls who appear as players on one side become bosses on the other. Interesting enough, it doesn't appear to be an adult game.


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Vintage Cups, Glasses and Mugs
In our blogs, we've been featuring a different promotional or corporate restaurantware product made over the years. This is another in the group of cool retro cups, glasses or mugs from our large collection. Here we'll be sharing what we've learned about it and we welcome your additional input and comments.
This coffee cup and matching saucer were made by a company called Homer Laughlin in 1969. This set is part of the "Best China" brand that was introduced in 1959 as a line of vitrified hotel china. This exact design also appears on restaurantware made by Syracuse China. They call it the Longhorn Steer and Camp Fire design. Dinnerware like this is also called shadoware or stencilware because of the image transfer process.
Homer Laughlin was formed in 1871 in Liverpool, Ohio. Their most notable pattern is Fiesta dinnerware, designed in 1936. In the 1950s, Homer Laughlin changed their focus from manufacturing domestic dinnerware to producing dinnerware for the food service industry, including hotels and restaurants. They are still in business today.


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Hi there!
I actually have new content coming soon. Despite a crazy couple of months, we snuck in a few photo shoots and I'll have some fun before and afters in the coming weeks.
In the meantime, my annual indulgence of sharing my wants with you. For links, wish list here. Once again it's looking similar to last year (and previous years!)
2. For some reason I'm really into these asymmetrical tops of the athleisure variety.
3. Fresh foam booties for dog walking.
4. All of our everyday plates are chipped. These are fun possibilities!
5. Fun every day earrings in mixed metals.
6. A runner for my stairs. (Or more precisely, my husband's agreement that I can put a runner on our stairs.)
7. Funky one of a kind pottery. One of these crooked vessels from Polly Yates would do nicely!
8. An investment bag. The Madewell option has been on my list for years (now available in canvas!) but a friend and client just introduced me to a better option.
9. Statement jewelry from my friend Tia. Love the necklaces made from lake superior stones, but the fringe earrings (in nude? black?) or the half moon earrings would be every-day staples.
10. A new throw for the living room. The one I got for my bday 5 years ago is full of holes!
11. Cashmere-lined colorful leather gloves. A wish list staple.
12. A Lagatto Romano puppy!
13. Design books. This year's crop is looking great!
14. Sheepskin seat covers. This is really for the doggy. Not entirely sure if I am serious about this, but there are incredible custom options out there--who knew?
And....I feel compelled to say that this wish list is just that--daydreaming about what I might like but certainly in no way need. I'm so grateful for all the wonderful thins in my life. (But this is a fun game to play each year--and amazing how little my wants change!)
Tis the season: what are you wishing for this year?


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Source: Aviva Shen, ThinkProgress, October 20, 2017
This year's spate of floods prompted sudden scrutiny of the city's long-neglected infrastructure, but everyone knows the system is not fully prepared to manage the city's regular downpours. … After the August flooding, the Sewerage and Water Board admitted that at least 14 of the pumps that constantly churn water out of the ground had been offline. Outrage erupted. Several board officials resigned in political sacrifice, and Mayor Mitch Landrieu (D) called for a private company to intervene and potentially take over the agency. … Private firms Veolia and CH2M quickly snapped up no-bid contracts to analyze New Orleans' systemic failures after the August flood, stoking suspicion that the mayor would quietly transfer power over the water systems to for-profit companies. CH2M and its subcontractors have been tasked with servicing turbines that power the city's pumps and finding back-up power sources. Veolia, which already manages part of the city's wastewater system and its entire mass transit system, has been authorized not only to analyze the failings of the stormwater system but to "start taking the right steps to any necessary maintenance efforts." The cost of fulfilling these contracts is still unclear…..
New Orleans' summer of floods revives the threat of privatization
Source: Aviva Shen, ThinkProgress, October 20, 2017


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Body without blood – interview with Exemia
VA - Halotan Sounds 2
StyleDark Electro, Electro Industrial
More info and player
Adalbert: Well, such songs as "Disgraced" or "Night terrors" are definitely dark electro clubhits, taking what's best from the tradition of the genre, but there are also such experimental tracks like "Hateful apparatus" which mix tribal elements with rhythmic noise and… rock elements (guitar solo!). How are you able to join all these elements?
Fako: "Hateful Apparatus" is my favourite song from the album. The lyrics of the song tell several stories at once of how religion has affected evolution through all these years. The musical elements I combined for this track follow the harshness of the style of the album "Computer Hate" with a distorted Darbuka line drawing a prehispanic feel to it, as the story progresses it becomes noise percussion, I added staccato chunky basslines in the style of "Mutación de Generos", and a synthetizer solo run through guitar distortion in a similar style to "Robocorpse" synth solos to make the resolution of the song.
Adalbert: There are also some more atmospheric elements – "gothic" organs and chants in "Disgraced" or "Gris" – Exemia, as for me is about intensive brutality, but this "dark" element is also important. Would you agree with me?
Fako: Yes, there is no doubt that there must be a balance between the decoration of a song with darkness and the brutality of the bass and drums to make this kind of music. The second one is very important on this style because it captures the listeners attention, yet the main objective behind Exemia is not only to reach the ears of the listener but to make them feel the music making them want to dance or headbang, triggering their pilomotor reflex or just to get them through their day with different genres for each mood and state of mind.


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From RP
About BioResources
The purpose of BioResources is to promote scientific discourse and to foster scientific developments related to sustainable manufacture involving lignocellulosic or woody biomass resources, including wood and agricultural residues. BioResources will focus on advances in science and technology. Emphasis will be placed on bioproducts, bioenergy, papermaking technology, wood products, new manufacturing materials, composite structures, and chemicals derived from lignocellulosic biomass.
Online, peer-reviewed.


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Message Board
Message Board for Worthing, West Sussex Web Site
Click to Start a New Message Thread
Below are the latest messages in the Worthing message board ...
John Neville Bowden (Crawford)
13th July 2015
Hello does anyone remember this gentleman or know any of his family please? I believe he died in 1976.
I am researching my family tree and would really appreciate any information.
Thank you.
Long Term Let
28th August 2009
We're looking for long term rental accommodation in the area, which we can call our home :o)
We're both retired (45) and live with our wonderful pets (5 dogs and 5 cats). They are all exceptionally well behaved and are kept in a clean and tidy condition, as all but the oldies are shown on a regular basis :o)
Please give an ex Gulf War Veteran, his wife and pets a chance to finally put their roots down :o)
View Messages by Subject:


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Owners are asked not to drive the vehicles as the air bags are "an immediate risk to safety".
All vehicles eligible will be repaired free of charge, according to the NHTSA release. After some investigation, the company determined that the truck's inflator was made on the same day as one that exploded and killed a SC man driving a Ranger in 2016. His collision with a cow did not kill him, but metal fragments spewed by the airbag inflator did, lawyers for the family said. It's the second involving a Ranger and the 21st worldwide due to the faulty air bags. The problem brought a criminal conviction and fine against Takata and forced the Japanese company into bankruptcy protection.
The National Highway Traffic Safety Administration urged owners to heed Ford's warning. "NHTSA's top priority is safety; it is extremely important that all high-risk air bags are tracked down and replaced immediately". More than 180 people have been injured. "My suspicion is they found something very specific to that day that exacerbated an already bad situation", he said.
Ford issued a new recall for the 2,900 Rangers in the US and Canada. A November NHTSA report said about two-thirds of United States vehicles recalled have not yet been repaired. Of those, only 18.5 million, or 43 percent, have been replaced even though Takata recalls began in 2001.
Congress expresses concern over charges levelled against CJI by 4 SC judges
Therefore, we were left with no choice but to communicate with the nation to please take care of the institution and the nation. The justices gave few details of the incidents they were referring to, but released a letter they had written to Misra.
Trump says he will soon take a decision on Iran sanctions
Britain, France, Germany and the European Union united Thursday to call on the United States to protect the Iran nuclear pact. "All parties should uphold the deal", he said, according to CNN.
Messi stars as Barca thrash Celta to reach Copa del Rey Q/finals
Luis Suarez and Ivan Rakitic also scored for the LaLiga giants, who moved into the quarter-finals with a 6-1 aggregate success. Barcelona defeated Celta Vigo by a score of 5-0 and advanced to the quarterfinals of this tournament.
Weigandt said Ford has sent letters and text messages, made phone calls and posted warnings on Facebook and Twitter urging owners to get their trucks repaired. "We want them to take it seriously and act". The agency also has the authority to fine automakers that don't make recall repairs in a timely manner.
Takata said in June that it has recalled, or expected to recall, about 125 million vehicles worldwide by 2019, including more than 60 million in the United States.
NHTSA has said the Takata recalls are unprecedented in size and complexity and have resulted in groundbreaking lessons that will help automakers reach their fix goals.
Alabama, 5 Auburn alumni remain in Super Bowl chase
Last season, linebacker Dont'a Hightower and cornerback Cyrus Jones were members of the New England Patriots' championship team. Tennessee had to win in Week 17 to simply make the playoffs and, most likely, to save the job of head coach Mike Mularkey.
Burmese army admits to killing Rohingya
It comes as two reporters for Reuters news agency face trial for receiving secret documents reportedly related to the massacre. Amnesty called on the United Nations to allow a fact-finding mission to uncover the "full extent of the violations".
IPhone 6 Plus $29 Battery Replacement Delayed
The Apple Watch Series 3 does not have a discount on the price, but all three are eligible for a cashback offer from ICICI Bank. While iPhone 8 with 256 GB variant has 9% flat discount and is available at Rs 69,499 from it's market price of Rs 77,000.
Shots fired near NC police headquarters, 1 officer injured
One officer was shot and injured during the shooting at the Charlotte-Mecklenburg Police Department Law Enforcement Center. Bennett and White had an infant daughter together, and Bennett took the child with him after the shooting, police said.
Father of slain Pakistani girl blames police for slow action
Sajid said that up to 20 suspects had been apprehended "but the investigators have been unable to find any clue so far". Zainab was kidnapped on her way to a Koran recital while her parents where in Mecca performing a religious pilgrimage.
RAILWAY STATION BLAZE: What we know
Nottinghamshire Fire and Rescue Service has confirmed the blaze is in the main concourse and has spread to the roof. He said passengers should check the East Midlands Trains website for the latest travel information.
Toyota, Mazda to build $1.6 billion plant in Alabama
In Montgomery, Hyundai Motor Manufacturing Alabama produced 328,400 cars and SUVs during 2017, along with 620,159 engines. Mazda and Toyota plan to make equal funding contributions for the joint venture, which represents a $1.6bn investment.
Theresa May's Cabinet meets as reshuffle continues
Speaking after his departure, Sir Patrick said: "I have been in the Cabinet for eight years and I have had a very good run". Early in the day the Tory party tweeted congratulations to Chris Grayling for being made chairman of the party.
A Kitty Pryde Movie is Exactly What Fox's X-Men Franchise Needs
Actor Ellen Page portrayed the character in Fox films "X-Men: The Last Stand" and "X-Men: Days of Future Past ". In addition, New Mutants has been pushed back from April 13th of this eyar to February 22nd, 2019.
Gal Gadot to be honoured at Critics' Choice Awards
Janney played along for a bit, saying, "My mother is going to be very proud, because I learned everything from her". Maisel " was a surprise victor , receiving the award for best comedy series .
Tonya Harding's estranged mother disputes I, Tonya portrayal
The man was later found to have been hired by Harding's ex-husband Jeff Gillooly and his friend, Shawn Eckardt. If you're like me, you remember the incident well, but don't quite recall who the perpetrator ended up being.
First responders search for several still missing after California mudslides
There were mixed reports about how many were still missing, with the number jumping from 17 to 48, according to Associated Press. In the clip, Oprah could be seen donning a raincoat and standing in muddy water , which was filled with tree branches.
Where Huawei Failed, OnePlus Seeks To Succeed; To Negotiate With US Carriers
Lau did not provide a specific time frame on when a partnership between OnePlus and a US carrier could be formed. The OnePlus 5 was launched in June past year , and it seems the company wants to maintain the launch cycle.
Mario Tennis Aces, Payday 2, and More Announced in Nintendo Direct
Players looking for more relaxed gameplay can try out the Dragon Quest Builders demo , live on the Nintendo eShop today. There will be touch-screen functionality similarly to how the iOS version, though you can still play with a controller.
Iowa flu cases shooting up faster than other states
A Houston doctor said local hospital beds were at capacity , telling flu sufferers they might be better off staying at home. So far this flu season, at least 3,927 people have been sent to the hospital with laboratory-confirmed cases of influenza.


text: After a very rainy day where we spent quite some time at different art museums (we are in France after all), it was nice to sit down at a café and relax with some knitting and tea while our coats dried up a bit. As you can see it's obviously necessary to match your knitting to the café decor and china. A few rows and a few sips and we were ready to move on. I really like that my way of relaxing can be brought in a purse and can be done anywhere, it would be much harder to do yoga in the middle of a museum or a coffee shop for example. It would be fun to try tough, I wonder how people would react?


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Q: I am starting a green business but lack sufficient startup capital. Are there federal grants for such a business, and if so are they realistic or even plausible?
A: I would have to say, I get more variations on this question than any other: "Where the heck can I get some of this free government startup money?"
I'm not exactly sure where this urban myth comes from, this idea that there are government agencies out there just waiting to give out free money to start a business.
I suspect that the main culprit is Matthew Lesko. You know, the wacky guy on those infomercials with the question mark suit who is always talking about free government grants and programs.
Do they really exist? Are there free federal grant dollars available to fund a business startup? Let's find out.
Lesko received his MBA from American University and his company, Information USA, has published many books on the subject of "free" government programs over the past few decades. His books generally point out programs that people may or may not know about which offer some sort of assistance – everything from Medicare and Medicaid to SBA loans, energy assistance, and farm subsidies.
But actual free money turns out to be a pretty rare thing.
Indeed, the York State Consumer Protection Board issued a report in 2004 stating that some of Lesko's claims of free money are exaggerated (in relation to his book, Free Money to Pay Your Bills.)
This is not to say that grants are not available on the federal level. They are. Indeed, the federal budget is chock-full of programs that grant funds for such things as:
- Scientific research
- Educational endeavors
- Defense services and products, etc.
Moreover, there are plenty of programs that help minority, veteran, women, and disabled business owners, but again, none that I could find offer actual free start-up capital for individuals. Most of this assistance is technical and advisory in nature.
When the federal government does offer grant money to promote small business, it almost exclusively goes to state and local governments. According to the smart folks over at About.com, "By far, most government grants are applied for and awarded to other federal agencies, states, cities, colleges and universities, and research organizations."
So it seems that free federal money to start a business is more myth than fact.
Next then, let's consider programs on the state and local level. Here we find a bit more help. For instance, many communities offer incentives for small businesses to set up shop in economically distressed areas, although these incentives often take the forms of tax breaks or rent subsidies rather than grants per se. There are also plenty of incentives today to make your business greener, but again no, no free money.
What about private, non-profit grant makers? These are organizations with very specific goals in mind, who work hard at fund-raising, and who fund only the most worthy, cost-effective programs. Some may help with business capital if that is the business they are in and you meet their very specific criteria and stringent prerequisites. No one gives money away willy-nilly. Expect to be thoroughly vetted to make sure that what you are proposing is what they want you to be doing.
Expect to also spend a lot of time and effort in the process. Applying for and getting grants is a difficult, rigorous process, often requiring expert assistance. "Grant writer" is a job for a reason.
And understand this too: Grants come with strings. In the remote chance that you do find and get a business grant, you will also be expected to thoroughly account for whatever money you get and spend it exactly in accordance with the strict guidelines of the grant maker. Failure to do so will land you in plenty of legal hot water.
At a time of huge federal government deficits, an incredibly expensive war with no end in sight, and recession, you are looking for free government money? Think again.
If it sounds too good to be true, it probably is.
Today's Tip:
One place to find out what state and local assistance is available to your business is the online Catalog of Federal Domestic Assistance; a database of all federal programs available to state and local governments, organizations, various groups, and individuals. Once you locate a program that may be a fit, contact the office that administers the program and learn about the application process.


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have effect in connection with the powers conferred by this and the following sections of
this Act to make Orders in Council and regulations.
319 The European dimensions
3. (1) For the purposes of all legal proceedings any question as to the meaning or effect of
any of the Treaties, or as to the validity, meaning or effect of any Community instru-
ment, shall be treated as a question of law (and, if not referred to the European Court, be
for determination as such in accordance with the principles laid down by and any relevant
decision of the European Court or any court attached thereto).
We have seen that the European Communities Act had to provide for the appli-
cation in the United Kingdom of Community law – both the law already existing
and that which would issue in the future from the Community institutions. Some
specific alterations of UK law were immediately necessary and these were made
by sections 4–12 of the Act; for example, section 9(1) modified the doctrine of
ultra vires in company law to conform to a Community Directive of 1968. For the
rest, the existing Community law to be given effect in the United Kingdom was
incorporated en bloc by section 2(1) of the Act.
The rights and remedies etc to which section 2(1) refers are those that
are required by Community law to be given legal eп¬Ђect вЂ˜without further enact-
ment' – that is, are to be directly enforceable in the courts of the Member
States. The subsection means that all directly applicable and directly effective
Community law is to be recognised and enforced in the United Kingdom; by
this provision the Act adopted at a stroke almost the entire existing corpus
of Community Regulations together with the directly effective provisions of
Directives, Decisions and the Treaties. As a result some 1,500 Community
instruments came into force in the United Kingdom on 1 January 1973.
It will be noticed that the law made applicable by section 2(1) keeps its sepa-
rate identity as Community law: it is not made a part of English (or Scottish)
law but is to be enforced together with that law in the courts of the United
Kingdom. British courts regularly act upon section 2(1) of the European
Communities Act in giving effect to Community law. Once it is established – it
may be by reference to the case law of the Court of Justice, in accordance with
section 3(1) – that the Community provision in question is of the kind that
produces direct effects, it is enforced accordingly. In Bulmer v Bollinger [1974]
Ch 401, 419, Lord Denning, having referred to section 2(1), said:
The statute is expressed in forthright terms which are absolute and all-embracing. Any
rights or obligations created by the Treaty are to be given legal effect in England [sic] without
more ado.
What, however, was to be done about future Community legislation that was
to be given direct effect in the United Kingdom? A Government White Paper of
1967 had drawn attention to the вЂ˜constitutional innovation' which would be
necessary for вЂ˜the acceptance in advance as part of the law of the United
Kingdom of provisions to be made in the future by instruments issued by the
Community institutions – a situation for which there is no precedent in this
320 British Government and the Constitution
country' (Legal and Constitutional Implications of United Kingdom Membership
of the European Communities, Cmnd 3301, para 22). The situation was the more
unprecedented in that future Community legislation was not only to be
accepted in advance, but was to be given that supremacy over domestic law
which is a keystone of the Community's legal order.
The way was not taken of attempting to make an express transfer of legislative
power from Parliament to the Community institutions. Rather, the subtle mech-
anism of section 2(1) was made to serve a dual purpose. For the subsection gives
eп¬Ђect in the United Kingdom to what it terms вЂ˜enforceable Community rights' as
вЂ˜from time to time' arising under the Treaties, and so covers prospective
Community law as well as the law in existence when the Act came into force.
Neither was it thought right (or politic?) to make an express declaration in
the Act of the primacy or supremacy of Community law over the laws of the
United Kingdom. The words designed to achieve this are to be found oddly
sandwiched in the middle of section 2(4), and read as follows:
any enactment passed or to be passed . . . shall be construed and have effect subject to the
foregoing provisions of this section.
The enormous effect of this provision is not immediately apparent on its face,
but among вЂ˜the foregoing provisions' are those in subsection (1) giving the
force of law in the United Kingdom to the вЂ˜enforceable Community rights'
there defined. It is therefore intended that any enactment (including any Act of
Parliament) is to be construed and have effect subject to Community law having
force in the United Kingdom.
The same principle is impressed upon the judges by some bracketed words in
section 3(1): it is there provided that any question of the validity, meaning or
eп¬Ђect of Community law is to be decided by our courts вЂ˜in accordance with the
principles laid down by and any relevant decision of the European Court'. That
Court of Justice has, as we have seen, consistently upheld the precedence of
Community law over national law.
The provisions we have considered are apt to ensure that Community law, of
whatever date, that has legal force in the United Kingdom will override any
inconsistent provisions in United Kingdom legislation enacted before 1 January
1973, when the European Communities Act came into force. This follows from
the simple rule that the later Act (the European Communities Act) must prevail
over any earlier enactment.
A more difficult problem arises if an Act of Parliament passed after 1 January
1973 should conflict with a provision of Community law (of whatever date).
Here the simple rule mentioned above would give precedence to the Act of
Parliament as the latest expression of Parliament's will, but the Community law
doctrine of supremacy and the apparent intention of section 2(4) of the
European Communities Act require the Community law to prevail. This
conflict raises the question of the continuing sovereignty of Parliament. We
shall see in the following section how the British courts have responded to it.
321 The European dimensions
Community legislation (in particular Directives) will often call for imple-
menting action by the national authorities. In the United Kingdom this is
sometimes done, especially in important matters, by Act of Parliament: an
example is the Data Protection Act 1998, passed to implement the Data
Protection Directive (95/46/EC). More often subordinate legislation is the
chosen method of implementation: section 2(2) of the European Communities
Act authorises the making of Orders in Council or departmental regulations for
this purpose. The power given is a wide one, for it is amplified by section 2(4)
to include вЂ˜any such provision (of any such extent) as might be made by Act of
Parliament', subject only to certain limitations in Schedule 2 to the Act.
(These relate to taxation, retrospective legislation, sub-delegated legislation and
the creation of new criminal offences.) It follows that Orders in Council or
regulations made under section 2(2) can repeal or amend Acts of Parliament.
This was done, for instance, when the Equal Pay (Amendment) Regulations
1983, S1 1983/1794, made by the Secretary of State for Employment under
the authority of section 2(2), amended the Equal Pay Act 1970 so as to carry
out the terms of the Equal Pay Directive (75/117/EEC) in accordance with the
judgment of the Court of Justice in Case 61/81 Commission v United Kingdom
(see above, p 288–90).
(iii) Impact of EU membership on questions of public law
Naturally, the United Kingdom's membership of the European Union has had
a profound effect on the areas of substantive law over which the European
Union has competence. Thus, British trade law, competition law, environmen-
tal protection law, labour law and discrimination law, to name just a few such
areas, have been utterly transformed by virtue of our membership of the
European Union. But the United Kingdom's membership of the European
Union has also had a considerable impact on various matters of British consti-
tutional law. In the remaining pages of this chapter, the European Union's
impact on four areas of constitutional law will be examined. We start with the
most famous: the challenge EU membership poses for the doctrine of the sov-
ereignty of Parliament. We then consider the European Union's impact on
statutory interpretation (particularly in light of the doctrine of indirect effect,
or the duty of consistent interpretation) and, more briefly, the impact on judi-
cial review and on the law of remedies.
Supremacy and sovereignty
It did not take long for English judges to acknowledge the supremacy of
Community law. For example, Lord Hailsham said in The Siskina [1979] AC
210, 262:
It is the duty of the courts here and in other Member States to give effect to Community law
as they interpret it in preference to the municipal law of their own country over which
ex hypothesi Community law prevails.
322 British Government and the Constitution
Community law is applied by British courts so as to override contrary provi-
sions in laws made before the European Communities Act came into force
on 1 January 1973. This was unhesitatingly acknowledged, for example, in
R v Henn [1981] AC 850, R v Goldstein [1983] 1 All ER 434 and WH Smith Do-
It-All v Peterborough City Council [1991] 1 QB 304. This aspect of the supremacy
of Community law is consistent with the normal operation of United Kingdom
statutes and is uncontroversial.
When a statute enacted after 1 January 1973 is in question, the court will
strive to interpret the statute in such a way as to reconcile it with any relevant
Community law in force in the United Kingdom. Such an approach is
demanded by section 2(4) of the European Communities Act, by which enact-
ments must be вЂ˜construed and have eп¬Ђect' subject to the application in the
United Kingdom of directly effective Community law. We shall see that, by the
use of novel and creative modes of interpretation, the courts have been able to
resolve apparent inconsistencies between post-1972 United Kingdom statutes
and Community instruments. In taking this course a court may claim to give
due recognition both to the intentions of Parliament and to the obligation to
accord priority to Community law. If such an interpretation of the statute
proves impossible, however, the court has nevertheless to п¬Ѓnd the way of assur-
ing to Community law its full force and effect.
In the following case the question arose of the relation between the Equal Pay
Act 1970 – (as re-enacted with amendments by the Sex Discrimination Act 1975
after the European Communities Act had come into force) and Community law.
Macarthys Ltd v Smith [1979] 3 All ER 325 (CA)
Macarthys Ltd had employed Mr McCullough as their stockroom manager.
Some time after he left, Mrs Smith was employed in the same position, with
similar duties, at lower pay. An industrial tribunal held that she was entitled to
be paid at the same rate as Mr McCullough, and the Employment Appeal
Tribunal, with Phillips J presiding, affirmed that decision. Macarthys Ltd
Lord Denning MR: . . . The employers say that this case is not within the Equal Pay Act 1970.
In order to be covered by that Act, the employers say that the woman and the man must be
employed by the same employer on like work at the same time: whereas here Mrs Smith
was employed on like work in succession to Mr McCullough and not at the same time as he.
To solve this problem I propose to turn first to the principle of equal pay contained in the
EEC Treaty, for that takes priority even over our own statute.
The EEC Treaty
Article 119 of the EEC Treaty [as it then was: see now Article 141 EC] says:
вЂ˜Each Member State shall . . . ensure and subsequently maintain the application of the
principle that men and women should receive equal pay for equal work.'
323 The European dimensions
That principle is part of our English law. It is directly applicable in England. So much so
that, even if we had not passed any legislation on the point, our courts would have been
bound to give effect to art 119. If a woman had complained to an industrial tribunal or to
the High Court and proved that she was not receiving equal pay with a man for equal work,
both the industrial tribunal and the court would have been bound to give her redress. . . .
In point of fact, however, the United Kingdom has passed legislation with the intention
of giving effect to the principle of equal pay. It has done it by the Sex Discrimination Act
1975 and in particular by s 8 of that Act amending s 1 of the Equal Pay Act 1970. No doubt
the Parliament of the United Kingdom thinks that it has fulfilled its obligations under the
Treaty. But the European Commission take a different view. They think that our statutes do
not go far enough.
What then is the position? Suppose that England passes legislation which contravenes the
principle contained in the Treaty, or which is inconsistent with it, or fails properly to imple-
ment it. There is no doubt that the European Commission can report the United Kingdom to
the European Court of Justice; and that court can require the United Kingdom to take the nec-
essary measures to implement art 119. . . .
It is unnecessary, however, for these courts to wait until all that procedure has been gone
through. Under s 2(1) and (4) of the European Communities Act 1972 the principles laid down
in the Treaty are вЂ˜without further enactment' to be given legal effect in the United Kingdom;
and have priority over вЂ˜any enactment passed or to be passed' by our Parliament. So we are
entitled and I think bound to look at art 119 of the EEC Treaty because it is directly applica-
ble here; and also any directive which is directly applicable here: see Van Duyn v Home
Office. We should, I think, look to see what those provisions require about equal pay for men
and women. Then we should look at our own legislation on the point, giving it, of course,
full faith and credit, assuming that it does fully comply with the obligations under the Treaty.
In construing our statute, we are entitled to look to the Treaty as an aid to its construction;
but not only as an aid but as an overriding force. If on close investigation it should appear
that our legislation is deficient or is inconsistent with Community law by some oversight of
our draftsmen then it is our bounden duty to give priority to Community law. Such is the
result of s 2(1) and (4) of the European Communities Act 1972.
I pause here, however, to make one observation on a constitutional point. Thus far I have
assumed that our Parliament, whenever it passes legislation, intends to fulfil its obligations
under the Treaty. If the time should come when our Parliament deliberately passes an Act with
the intention of repudiating the Treaty or any provision in it or intentionally of acting incon-
sistently with it and says so in express terms [emphasis added] then I should have thought
that it would be the duty of our courts to follow the statute of our Parliament. I do not however
envisage any such situation . . . Unless there is such an intentional and express repudiation of
the Treaty, it is our duty to give priority to the Treaty. In the present case I assume that the
United Kingdom intended to fulfil its obligations under art 119. Has it done so?
Article 119
Article 119 is framed in European fashion. It enunciates a broad general principle and leaves
the judges to work out the details. In contrast the Equal Pay Act is framed in English fashion.
It states no general principle but lays down detailed specific rules for the courts to apply
324 British Government and the Constitution
(which, so some hold, the courts must interpret according to the actual language used)
without resort to considerations of policy or principle.
Now consider art 119 in the context of our present problem. Take the simple case envis-
aged by Phillips J. A man who is a skilled technician working single-handed for a firm receives
ВЈ1.50 an hour for his work. He leaves the employment. On the very next day he is replaced
by a woman who is equally capable and who does exactly the same work as the man but,
because she is a woman, she is only paid ВЈ1.25 an hour. That would be a clear case of dis-
crimination on the ground of sex. It would, I think, be an infringement of the principle in art
119 which says вЂ˜that men and women should receive equal pay for equal work'. All the more
so when you take into account the explanatory sentence in art 119 itself which says:
вЂ˜Equal pay without discrimination based on sex means . . . that pay for work at time
rates shall be the same for the same job'.
If you go further and consider the Council directive of 10th February 1975, it becomes
plain beyond question:
вЂ˜The principle of equal pay for men and women outlined in Article 119 of the Treaty,
hereinafter called "principle of equal pay", means, for the same work or for work to
which equal value is attributed, the elimination of all discrimination on ground of sex
with regard to all aspects and conditions of remuneration'.
. . . In my opinion therefore art 119 is reasonably clear on the point; it applies not only to
cases where the woman is employed on like work at the same time with a man in the same
employment, but also when she is employed on like work in succession to a man, that is, in
such close succession that it is just and reasonable to make a comparison between them. So
much for art 119.
The Equal Pay Act 1970
Now I turn to our Act to see if that principle has been carried forward into our legislation.
The relevant part of this Act was passed not in 1970 but in 1975 by s 8 of the Sex
стр. 65


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- This event has passed.
Artist Series: Breanne Trammell
March 14, 2018 @ 3:00 pm - 5:00 pm
MACC and Ball State University's School of Art have partnered to present a series of professional development talks and workshops for artists throughout 2017 and 2018. The fifth event in the series brings multi-disciplinary artist Breanne Trammell.
Breanne Trammell will discuss her personal work and public projects that have engaged community, participation, and DIY organizing or programming as it pertains to the visual arts. Trammell is a multi-disciplinary artist and Friday Night Lights enthusiast. Her work has been widely exhibited, and she has been an artist-in-residence at the Women's Studio Workshop, Ox-Bow School of Art, Kala Institute, the Wassaic Project, among others. Trammell received her MFA from the Rhode Island School of Design and is an Assistant Professor of Fine Arts at the University of Cincinnati. Learn more about her work at www.breannetrammell.com.
This event is FREE and open to the public. Doors open at 7 PM. Trammell will speak at 7:15 PM then take questions from the audience. PlySpace is located at 608 E Main St. Parking is available in the lot immediately adjacent to the building at the northeast corner of Main and Monroe streets in downtown Muncie. The entrance for the PlySpace Gallery faces the parking lot.