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Getting Graphic With Options
Charts are a great tool in understanding options.
Editors note: This is the second in a six-part series.
The most valuable aspect of an option is that it breaks apart the risk-return profile of the underlying stock. This creates the flexibility to buy for a price the upside or downside of a stock with leverage and limited risk, or sell for a price the upside or downside while incurring undefined risk. It also creates the ability to design more complex strategies around various stock prices. Graphs are a great tool in understanding options. Once you understood these graphs, you will be able to develop and analyze strategies using various combinations of options and stock around an expected stock return profile.
Let's begin by describing what an option is. A call option gives the buyer the right to buy a stock at a specific price (strike price) over a certain period of time (expiration). For that right the buyer pays the seller a premium or price. This is a sunk cost, but also the maximum loss, much like an insurance premium. It is the seller of the option who has undefined risk, like an insurance company. The following graph illustrates the return profile of a long (bought) call option on DuPont (DD:NYSE) stock at expiration:
The buyer pays $3.65 per share per option or $365 for 100 shares (each option contract represents 100 shares). This is the maximum loss and occurs at any point below $40 per share. It is depicted as a zero slope line up to the strike price. Because the buyer has the right to buy the stock at $40 per share, any price above this will give the option an "intrinsic" value that increases dollar for dollar with the stock price. This is depicted by a line with a slope of 1. The break-even stock price occurs at $43.65 where the intrinsic value equals the original cost. For every dollar that the stock goes up above this, the holder of the option makes $1 profit. As you can see, an option provides leverage: Instead of an investment of $40 x 100 shares or $4,000, a $365 investment makes an equivalent profit above a stock price of $43.65. As illustrated by the graph, the buyer of a call option is not only making the bet that the stock is going up, but that it will go up significantly and before the expiration date of the option. Time is against the buyer of the option.
The following graph illustrates the other side of the trade, the profit-loss graph for the seller of the call:
The seller collects the premium, which is the maximum profit and occurs as long as the option expires with the stock price below $40. Above $40 per share, the seller has the obligation to sell the stock to the call buyer at the strike price and begins to lose dollar for dollar. The graph indicates that the seller is making the bet that the stock will not go up, or at least not very much before the expiration of the option.
A put option gives the owner the right to sell the stock at the strike price anytime before the expiration of the option. The following graph illustrates the return profile at expiration of a long (bought) put on DuPont stock:
In this case, the buyer of the put pays a $2 per share premium for the right to sell the stock at the strike price of $40 until expiration. This premium is the maximum loss no matter how high the stock goes. The buyer of the put is making the bet that the stock price will drop significantly before expiration.
To complete the expiration graphing of options, the following illustrates the return profile for the seller of the put:
A subtle fact shown by these graphs is that the real value of options is to provide investors, traders, and speculators alike with flexibility. Options break apart into components the risk-return profile of the underlying asset. Combined with the underlying asset, various combinations of options can be used to create a desired return profile.
The following graph illustrates the return profile of long (bought) DuPont stock:
To illustrate that options break apart the risk-return profile of a stock, we can re-create the profile for long stock by using a combination of long calls and short puts of the same strike:
To combine the graphs, always start at the strike prices and calculate the net cost (see calculations above). In this case, at $40 the cost of the call is netted against the profit of the put. We then adjust this by deducting the dividend not earned (the options position does not receive the dividend as the long stock would) and adding back the carry not incurred (the assumption is that when buying stock there is a borrow cost, which is not the case when margining the options). The net cost then at $40 is $1.91: this is the starting point for the combined position. Below $40 the combined slope of the long call (slope is zero) plus the short put (slope is 1) is 1. We draw this as a black dashed line. Above $40 the combined slopes are also 1, and we continue the black dashed line. The resulting combined position (adjusted synthetic stock) is exactly equivalent to buying stock at $41.91. This illustrates that calls are priced mathematically against puts. This is called put-call parity. If the put price became more expensive because of supply-demand, the call would have to become more expensive as well or else there would be an arbitrage: we could sell the put, buy the call, and sell the stock short for a risk-less profit.
As we did above, we can now take various combinations of these five graphs to produce the desired return profile for any option strategy. One of the most popular strategies of options traders can be used as an example. Option traders often do not like to bet on the direction of a stock, but instead that the underlying stock will move a certain amount either up or down. By combining long stock and long puts on a ratio (long one share of stock versus 3 puts), the resulting strategy will make money if the stock moves dramatically either up or down:
This trade is done on a ratio (more puts than stock) and is a little more complicated. We are buying around 3 puts (300 shares) for every 100 shares of stock because the puts are out of the money (the strike price is below the stock price) and do not move as much as the stock unless the stock drops below the strike price. The graph makes this clear.
Again, let's start at the $40 strike price and determine the profit loss at expiration. The $2 cost of the put is added to the 70-cent loss on the long stock (.37 shares bought at $41.91) to create a starting point of - $2.70. Under $40 the -1 slope of the put is netted against the .37 slope of the stock creating the dashed blue line with a -.63 slope. Above $40 the put has a 0 slope netted against the .37 slope of the stock to create the dashed line with a .37 slope. The break-even points are calculated above. Notice this strategy is profitable as the stock moves either up or down as long as it moves dramatically past the break-evens by expiration. This is called a back-spread and would be implemented by an option trader who anticipates that the stock will move dramatically with a small negative bias.
There are many other strategies that can be created with various combinations of options and stock. Now that you know how to create graphs and combine them, you should be able to design a strategy around your expected return profile.
Click here to read Part III: Options Pricing.
For more on options trading, take a 14 day FREE trial to OptionSmith. Get access to veteran options trader Steve Smith's portfolio along with emailed alerts and strategy with every trade he makes. Learn more.
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There's no place quite like it.
From the clickety-clack of horse hooves on our streets to the giggles of Amish children on their scooters, Intercourse, Pennsylvania offers something you won't find anywhere else.
Here you can shop and dine side-by-side with the Amish. Here you can experience the gentle humor, homemade treats, and handspun craftsmanship unique to this one-of-a-kind culture. Here you'll stand in awe of beautiful views and historic architecture. Here, you'll feel right at home.

subset: commoncrawl


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A manufacturing company for the energy industry was assessed a fine of $70,000 by the Occupational Safety and Health Administration after two workers had their fingers amputated in hydraulic presses that the agency said were not properly guarded.
OSHA cited Piping Technology & Products with one willful violation and a proposed penalty of $70,000. Willful violations include allegations that a company acted with indifference to worker health or safety or either knew or disregarded the federal rules.
"Piping Technology & Products continues to expose workers to unguarded hazardous machinery, even though it has been previously cited for the same violation on various pieces of machinery," Mark Briggs, OSHA's Houston South area director, said in a prepared statement.
"The employer knowingly permitted workers to operate machines without proper guarding," according to Briggs. That kind of disregard for worker safety will not be tolerated."
Worker safety: California considers tripling number of refinery inspectors
"The accident that occurred was unfortunate, but Piping Technology & Products strives to maintain a safe and healthy workplace for its employees," according to a written statement from its vice president, R. K. Agrawal.
The company began in a garage in Southeast Houston and it's grown to more than 700 employees over the past three decades, according to the statement.
While the company noted that it disagrees with OSHA's conclusions, "we will maintain a cooperative relationship with OSHA and we look forward to working with them to resolve this situation."
OSHA inspected Piping Technology twice in 2011 and cited the company with 42 health and safety violations, including failing to provide guards for band saws, shears and press brakes.
The company, which makes pipe supports, clamps and expansion joints for chemical plants and oil refineries, contested those citations.


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Evangelicals Violently Disrupt Haitian Religious Ceremony
Full disclosure: I practice an African Diasporic religion, and after the Haitian earthquake, along with a donation to the Red Cross, I gave a small sum to help the voudou community. In other words, I have a religious opinion; and like Brit Hume, Glenn Beck and Sarah Palin, the right to express it in the media.
Tuesday, Evangelicals violently disrupted a traditional religious ceremony in the Cite Soleil slum, located just outside the Haitian capital of Port-au-Prince. According to AFP:
Police said a pastor urged followers to attack the ceremony, resulting in a crowd of people throwing rocks at the voodoo followers.
Throwing rocks? WTF?! Is this anyway for Christians to act? Are they all so sinless?
Today the Washington Post reported that a two-year study by the Chicago Council on Global Affairs shows
American foreign policy is handicapped by a narrow, ill-informed and "uncompromising Western secularism" that feeds religious extremism, threatens traditional cultures and fails to encourage religious groups that promote peace and human rights.
While our foreign policy at a governmental level may be "handicapped" by secularism, the private sector is screwing up by pushing their religious agendas, retarding efforts to actually do a greater good.
In the wake of January 12 earthquake, hundreds of religious groups headed to Haiti bringing food, water and aid, some including solar powered Protestant bibles and their own religious tracts in their care packages. Some called themselves "Volunteer Ministers" and interfered with medical personnel in attempts to recruit. It's a huge dog pile as minsters of God ply Haitians with various versions of salvation.
Religious tensions have increased and accelerated. Dr. Christos Kioni, the Florida-based vodou expert profiled in Christine Wicker's Not In Kansas Anymore wrote us:
The violence fundamentalists have engaged in upon the practitioners of Vodou in Haiti is fueled by a sectarian demon. It is the same spirit that spurs Muslim radicals to engage in terrorist activities in the Name of Allah, it is the same spirit that fanned the flames of the Inquisition and Crusades. Christians have long ago abandoned their faith in the authentic teachings of Christ that God is Love. They have also forgotten that Christ said to his disciples "Other sheep I have that are not of this fold." These radical evangelicals show no religious tolerance nor the Fruit of the Spirit by their rhetoric and actions. Such acts of violence reveal just how far Christianity has backslidden.
Earlier this month, as reported in the New York Daily News Max Beauvoir, vodou's supreme leader
believes Christians in Haiti are taking food and supplies, and not allowing them to reach needy people outside Port-au-Prince.
"They take everything they get to their own people," he said, "and that's a shame."
The Chicago Council on Global Affairs recommended:
Empowering government departments and agencies to engage local and regional religious communities where they are central players in the promotion of human rights and peace, as well as the delivery of health care and other forms of assistance.
Local and regional should mean traditional and indigenous, not just the missionary groups and those they convert.
Catholicism and vodou are the Haiti's traditional religions. Vodou, more commonly spelled as voudou or voodoo, is a syncretic faith combining various West African religions carried by slaves with the colonizing French's Catholicism and aspects of the Northern European folk faiths. A voudou ceremony held by escaped slave and hougan (voudou priest) Dutty Boukman was the catalyst for Haiti's 1791 slave rebellion that led to the island's freedom.
Pat Robertson–who later backpedaled after a public outcry–had harsh words about Haiti's history and blamed the country's troubles on their faith:
They were under the heel of the French. You know, Napoleon the third, or whatever. And they got together and swore a pact to the devil. They said, we will serve you if you will get us free from the French. True story. And so, the devil said, okay it's a deal.
That sort of intolerant thinking is what leads to actions like Tuesday's stoning in Jesus' name. AFP reported:
Rosemond Aristide, police inspector in Cite Soleil, said he has since spoken with the pastor, who agreed to allow voodoo ceremonies to take place there. However, Aristide could not explain why no arrests were made nor provide further details.
Beauvoir claimed hundreds of Protestant Evangelicals along with other people they hired attacked the ceremony, causing a number of injuries.
KWTX reports that the attackers were Haitian Christians.
Praying and singing, the group was trying to conjure spirits to guide lost souls when a crowd of evangelicals started shouting. Some threw rocks while others urinated on Voodoo symbols.When police left, the crowd destroyed the altars and Voodoo offerings of food and rum.
Christians supposedly follow the Prince of Peace; unfortunately, their hostile behavior could lead to some repercussions. Max Beauvoir told AFP:
It will be war — open war. It's unfortunate that at this moment where everybody's suffering that they have to go into war. But if that is what they need, I think that is what they'll get.
Dr. Kioni added in email:
I agree with my friend and colleague, The Supreme Servitor of Vodou, Ati Max Beauvoir, that this attack by the evangelicals is a declaration of war. These Bible Thumpers have no idea how powerful Vodou is nor how lethal it can be.
We are mobilizing our forces to meet this demonic spirit head on; bullets nor pious, hypocritical prayers have no power where Vodou is concerned. Vodou will be recognized and accepted as a valid and legitimate system of spirituality just as the Wiccan and Pagans have been accepted. Freedom of Religion is a right and no man nor religious organization has a corner on God nor salvation. There is only ONE God and His Universal Name is Yawe.
The Chicago Council's Richard Cizik (from the New Evangelical Partnership for the Common Good, who ought to be taking those rock tossers to task!) said:
Some parts of the world — the Middle East, China, Russia and India, for example — are particularly sensitive to the U.S. government's emphasis on religious freedom and see it as a form of imperialism.
It's also a form of imperialism to proselytize and try to convert people during a disaster when they are at their most vulnerable. Note that the pastor who incited the stoning "agreed to allow" traditional religious ceremonies on native soil. WTF? Talk about imperialism.
I deplore the actions of those Evangelicals in Cite Soliel–all thinking and all loving people do–and pray that the Haitian people will not return ignorance and violence with more violence.
As an American, I ask my fellow Americans, whatever faith they may be, to act with grace and dignity, respecting the religious traditions of those to whom they bring aid.
Oh ministers and pastors and your flocks, do unto others as you would have them do unto you–and really, in a disaster aid situation, would you want someone trying convert you to say Islam or some arm of Christianity that doesn't jive with yours? May peace prevail in Haiti.


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When you're immersed in the movie business as deeply as we movie bloggers are, it can be hard to stay in tune with the shifting attitudes and opinions of the general movie going public. Of course it's also hard getting an accurate reading on public opinion because, frankly, the attitudes of the public are often finicky and unpredictable.
So in that sense, it's easy to understand why sometimes it's hard not to be skeptical when movie fans complain about trends in cinema - sometimes they are voicing legitimate concerns or objections - other times, people are just parroting a popular buzz word or phrase that has taken on a certain connotation. A perfect example of this is the word "remake" and its current dirty-word connotation in the movie fan community.
Movie remakes are nothing new (Siskel and Ebert were complaining about them way back in 1976), but since the world economy has become a battlefield of increasing uncertainty, Hollywood has tried to wrestle some sense of security and certainty from the jaws of chaos, by focusing on movies that feature familiar titles and brands. The theory is that fan nostalgia is its own brand of effective marketing - though that theory is getting more and more questionable with each new movie season.
As stated, "remake" has become something of a dirty word, these days. Doesn't matter if upset fans are using the word in proper context or not, since connotation often overrides the legitimacy of logic and accuracy. Case in point: David Fincher's upcoming adaptation of The Girl With The Dragon Tattoo, which is continuously bemoaned for being an "Americanized remake," even though it is NOT a remake of the Swedish film by Niels Arden Oplev, but rather its own, separate, interpretation of author Steig Larsson's bestselling novel. Though Fincher's film looks to have great potential (check out the hip teaser trailer), there is already a certain negative perception of it, since it's thought of (incorrectly) as 'just another stupid Hollywood remake.'
Another dirty word that is currently being tossed around by movie fans, is "3D." Director James Cameron dragged the stereoscopic format out of obscurity with his revolutionary movie Avatar, and he hoped (at least for awhile) that the bar he set for the use of 3D would be the high standard amongst Hollywood's creative visionaries. What we've mainly gotten instead is a return to the use of 3D as a cheap gimmick (Clash of the Titans, Alice In Wonderland, Green Lantern), with few notable exceptions (Transformers 3, Final Destination 5) and even fewer 100% enjoyable 3D movie experiences (....um, can you think of an example?).
Here's the thing about buzz words, though: it's often hard to tell when people have a legitimate gripe with the topic being referenced, or if that buzz word/phrase is simply the issue du jour to complain about. Despite the objections that instantly crop up when people hear the words "remake" and/or "3D" mentioned in conjunction with a new movie, it's hard to know which films fans will ultimately avoid and which they will embrace. (This question looms large over upcoming films like Romancing The Stone, Short Circuit, Dirty Dancing, Shark Night 3D, Underworld: Awakening 3D, A Very Harold & Kumar 3D Christmas.) Strange as it seems (sarcasm), sometimes, a movie fans have complained about at great length still manages to make a disgusting amount of money (the "Transformers Paradox").
However, recently two 3D remakes - Fright Night and Conan The Barbarian - had the distinct advantage of being the only major new releases in the later summer lineup - and both 3D remakes fell flat on their faces at the box office.
Now don't get me wrong: no one was expecting these two films to be major money-raking blockbuster hits. Fright Night is a remake of a campy '80s movie that didn't do well at the box office back in the '80s, but found second life as a cult-classic on home video - while Conan The Barbarian is a movie that did alright at the box office, but really gained second life as a cult-classic Schwarzenegger flick. It's not like either film had much of a bankable nostalgia factor to coast on, and as of right now, the Fright Night remake has earned a staggeringly bad worldwide gross of just $8 million (against a $30 million budget), while the new Conan is limping around with $16 million in pocket (against a bafflingly-high $90 million budget). Suffice to say: both films are flops.
The question at hand is: Are movie fans doing more than just reciting buzz words now? Are they truly tiring of high-priced 3D gimmicks and rehashed remakes to the point that they're making a clear and distinct statement with their wallets? We won't mention any names, but we've been hearing increasing word from the Hollywood sector that seems to indicate as much - and the box office numbers are there to analyze and interpret, for anybody curious. You may be surprised at how much these 3D films aren't making.
In our Fright Night review we deemed the movie to be one of the few worthwhile remakes, even if the 3D wasn't necessary; our Conan The Barbarian review deemed that movie to be wholly unnecessary on all fronts. So there was a difference in the quality of the respective films, in our opinion: one deserved viewers' ticket money, the other didn't. But both failed to draw an audience.
Maybe it was the subject matter (vampires are a worn out trend, too) or the ineffectiveness of the marketing (nothing in the trailers or TV spots for either film was particularly enticing). But maybe, just maybe, it's simply the case that audiences are tired of seeing movies they've already seen before (and still remember fondly). Maybe audiences are also tired of being forced to pay considerably more for an often unsatisfying effect gimmick. As much as I enjoyed the film, my $17 Fright Night 3D experience would've been better as a $10 2D experience.
We now pose the question to you guys: Let us you know where you currently stand in regards to the issue of movie remakes and 3D. Who knows, maybe somebody in Hollywood will actually listen to what it is you have to say...
Image Sources: Header Image courtesy of EZ Mode Unlocked; Movie Remakes image courtesy of Red Carpet Refs


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The hand held scanner came today and so far I am impressed with the quality of the scans
The top two scans were the copy of the Justice of the Peace Marriage License.
The second is the Marriage License and for the life of me I have no idea how I copied it mirror reverse.
The last is my grandmothers Baptismal Certificate and I sort of scrunched the paper. I think it works well and the quality of the scan is great. I also managed to scan the table.
I think the problem is just a learning curve. I need to get a white back ground and a piece of glass to hold the item stationary while I scan it.
The scanner copies about 8 x 11.5 and the top document was too large.
I like it, I just have to practice.


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As far as crazytrucks go, the Ford Raptor basically has the game to itself these days. But what if Toyota cooked up Raptor-fighting version of one of their trucks? This video and comments from Toyota make me think something like that may be in the cards.
This ad popped up on YouTube a few days ago, and it shows a pair of bright orange Toyota trucks blowing through the desert. They carry a badge that says "TRD Pro" and have grilles that don't quite look like anything else in the lineup.
Raptor fighter? Yeah, maybe. Autoguide reports that Toyota has confirmed a TRD Pro truck will be revealed at the Chicago Auto Show next week. They kept mum on the specs, however.
Maybe it will be a fancy parts package, or maybe it will be a Tacoma with a supercharged V8 under the hood and the Raptor in its crosshairs. One can dream, right?
Hat tip to JonathonW8 in Oppo-land!


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TOKYO (Reuters) - More than two and a half years after meltdowns at the Fukushima power plant effectively shut down Japan's nuclear industry, one of the makers of the wrecked reactors is determined to breathe new life into the business through a major contract in Britain.
Without a single reactor order since a massive earthquake and tsunami triggered disaster at the plant in 2011, Toshiba Corp chief executive Hisao Tanaka is chasing a deal by the end of this year that would give the company a majority stake in a project to build a new British nuclear plant.
If Tanaka succeeds in taking control of the nuclear consortium NuGen, a Japan Inc push backed by Prime Minister Shinzo Abe's government to promote nuclear know-how overseas could provide a launch pad for Toshiba to meet its target of 29 new nuclear reactor orders by March 2018.
Even as all of Japan's domestic nuclear plants remain off-line, Tanaka said in an interview with Reuters on Thursday that he was optimistic the post-Fukushima chill over the nuclear industry is thawing, and that technology contained in Toshiba's Westinghouse division will remain a cornerstone of the industrial conglomerate's business.
"We felt a backlash against nuclear power for a while, but I think that it's gradually being reassessed," he said. "The pace (of orders) has dropped but when you look around the world the importance of nuclear power has increased."
Winning a majority stake in NuGen would give Toshiba a foothold in pro-nuclear Britain, where Hitachi Ltd, Japan's other nuclear technology supplier, acquired the Horizon nuclear project last year and is planning to build two to three nuclear power plants.
Spanish utility Iberdrola SA is in talks to sell its 50 percent stake in NuGen, according to a source with knowledge of the matter. Taking a majority stake would require Westinghouse to buy shares both from Iberdrola and from joint NuGen shareholder GDF Suez.
Anti-nuclear sentiment spread across the world after the Fukushima accident, the worst atomic accident since Chernobyl in 1986, with Germany deciding to pull out of nuclear power entirely and France and Belgium committing to reducing their dependence on it.
Toshiba's revenue from maintaining domestic power plants has likely suffered with Japan's remaining 50 nuclear reactors now offline amid continuing debate about the industry's safety.
The company said revenue in its nuclear business had made up roughly 9 percent of total revenue in the past two to three years, but would not disclose figures for the years before the Fukushima crisis. It does not break down nuclear sales as part of its energy generation business in its earnings reports.
Against roughly 520 billion yen ($5.35 billion) for 2012, based on Reuters' calculations, Toshiba's official target is to make 630 billion yen in sales by March 2015 and secure an additional 29 reactor orders by 2018.
"Nuclear power is being reassessed little by little," Tanaka said. "Not just in the U.S. but also in the UK, which has promoted it from the beginning. And that's where we're trying to enter now, as well as Finland, the Czech Republic and so on."
With Westinghouse, Toshiba is also currently bidding for reactor orders in Poland, Hungary and Bulgaria, while also seeking contracts in India, Saudi Arabia and other Middle Eastern countries.
Prime Minister Abe has been actively promoting Japanese nuclear power overseas. He signed bilateral nuclear cooperation pacts with the United Arab Emirates and Turkey in May and agreed to work with the Czech prime minister and other Eastern European leaders on nuclear power when he visited the region in June.
He has also pledged to conclude a pact soon with India, whose prime minister met with a Westinghouse executive in September, according to Tanaka.
The cost of replacing the energy Japan's off-line nuclear plants would have produced with expensive imported fuels to generate power provides Abe's government with a substantial incentive to restart reactors.
Yet the majority of the Japanese public remain opposed as the crisis at the Fukushima nuclear plant shows no sign of ending. According to an opinion poll conducted by the Asahi newspaper in June, some 59 percent of the Japanese public is opposed to nuclear power.
The latest leak from tanks at the plant containing contaminated water was announced on Thursday by operator Tokyo Electric Power Co Inc.
Toshiba has said it is committed to maintenance at the Fukushima plant, but a system it installed to treat contaminated water from the damaged reactors, known as the Advanced Liquid Processing System, is still not running a year after it was introduced due to glitches.
Tanaka said that there were no problems with the system itself. Its progress was stymied by the introduction of ever-stricter regulations from Japan's Nuclear Regulation Authority, he said.
"If we had got it running last September (2012) then there's a chance that these contaminated water issues wouldn't have occurred."
($1 = 97.2700 Japanese yen)
Additional reporting by Reiji Murai; Editing by Edmund Klamann and Kenneth Maxwell


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The Parenting Children Course
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At Lakeside, genuine life change—spiritual growth—is one of our core values. We believe that as followers of Jesus, it is important that we continue to grow spiritually throughout our lifetime. We also believe that life change is best facilitated in small groups. Why? Simply, God created us to live in community. We were created to have a relationship with Him and with others. Genuine life change occurs within the context of relationships. We encourage everyone to move from sitting in rows on Sunday morning to joining a circle of friends in a small group. If you are new to Lakeside, joining a small group is a great way to meet new people and get connected. A small group is a community of people who gather together in an environment where they can make friends and encourage each other in their journey of faith.
|Course Type:
|Spring/Summer 2017
|Start Date:
|Day Of Week:
|Your Church


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Ewing Avenue building to double in size, become creative hub
A partnership led by Nashville digital entrepreneur Mark Montgomery plans to expand a building it bought near downtown to nearly 19,000 square feet to create a hub for music, technology and creative companies.
MG Real Estate Holdings' purchase of the 9,400-square-foot building at 613 Ewing Ave. for $875,000 is the latest purchase of property in an area off Lafayette Street that's expected to grow because of its proximity to Nashville's urban core. An old warehouse nearby at 609 Lafayette is about to be transformed into the Nashville location of City Winery, a music venue, restaurant, winery and event space.
"That area is white-hot all of a sudden," Montgomery said, citing Jack White's Third Man Records, craft brewery Tennessee Brew Works and the Hot Diggity Dogs restaurant among nearby businesses.
Construction is expected to start this month on the $3 million expansion of the building that had housed INK print shop and that Montgomery, guitar-maker Joe Glaser and music executive John Grady now own. Early next year, Montgomery's FLO {thinkery} company and a handful of affiliated startups and other separately owned businesses are expected to move into the space.
The existing industrial building will be renovated to add two partial floors, with the top floor opening up to a roof terrace, said Manuel Zeitlin, the architect, adding that the existing roof trusses will be recycled and reused above the roof terrace. "The whole concept of the office is it's going to be a real collaborative space for creative companies," he said, adding that about 25 percent will be shared space with conference rooms, hangout areas and espresso bars for employees.
The industrial steel windows and a portion of the 18-foot ceilings will also be kept, Zeitlin said.
More revitalization
Wellspring is the builder for the project. The partnership of Montgomery, Glaser and Grady provided financing in conjunction with Avenue Bank.
Montgomery, his partners and other owners of properties in the area are hopeful that Metro will continue to invest more in revitalization of that community, considering the purchases of properties and the proposed Division Street extension project.
"We have had some initial discussions, and clearly, they are excited about the purchasing activity," Montgomery said
That proposed extension would include a bridge being built over the railroad tracks, providing passage from Eighth Avenue South on the west side of the railroad to Second Avenue South on the east side.
Currently, FLO {thinkery}, which describes itself as a "company that builds companies," operates from 5,000 square feet of space at an office building off Seventh Avenue North. Glaser is an inventor, investor, guitar builder, luthier and co-founder of social media advertising company Moontoast. Grady, former head of Sony Music Nashville, is a partner in Crush Management and president of the new I.R.S Nashville label.
Reach Getahn Ward at 615-726-5968 and on Twitter @getahn.


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Navy and Marine Corps aviators flying high-speed seaplanes during the golden age of air racing showed the public the potential of aviation at sea. Beginning in 1926, in races held off Anacostia Naval Air Station, they showcased their advances for crowds in the nation's capital.
Eight of the Navy's newest high-speed seaplanes bobbed in the choppy waters off Detroit's Memorial Park on the afternoon of 8 October 1922, as an estimated 200,000 people lined the shores of the Detroit River and the southeast corner of Lake Sr. Clair waiting for them to launch; weather had forced a one-day postponement. Now, all was ready.
The first plane, a green Curtiss 18-T-1, flown by Navy Lieutenant Rutledge Irvine, took off at 1400, followed a minute later by Navy Lieutenant David Rittenhouse's black- and-white checkered Naval Aircraft Factory TR-3. Minute by minute, the remaining six launched until all eight aircraft were circling the 20-mile course laid out over the river and Lake St. Clair.
"A seaplane in night is ever a beautiful sight and: the beautiful markings of the entries, the barge pennants, the busy surface police craft all combined to make a lively and interesting picture," a journalist wrote.
What could attract such a crowd on a raw Michigan afternoon? It was the opening of the 1922 National Air Races in the golden age of air racing—that period from the end of World War I until the beginning of the Great Depression—and the seaplanes were competing in one of the most interesting events: the Curtiss Marine Trophy seaplane race.
During the 1920s, speed contests between aircraft captured the imagination of the populace worldwide. The Great War had proved to almost everyone's satisfaction that aviation had unbounded potential, and both military and civilians were intrigued by the possibilities offered by the rapidly growing technology of the air. Air racing was a showcase for new designs and equipment and a major attraction for a fascinated public.
The competition was intense, and the races loom large in the history of aviation. The annual Pulitzer Trophy race for land-based planes was America's most prestigious aircraft competition of the era. Europe's major event, the Schneider Trophy seaplane races, pitted the air forces of the world in fierce international competition. The Curtiss Marine Trophy seaplane race, however, was the sole domain of the Navy.
It was clearly the most unusual and least known of the great air races. Aviation pioneer Glenn H. Curtiss established the trophy in 1911 to encourage the development of seaplanes and flying boats. In the early years, the event was not a spectacular success, probably because the trophy was awarded to the seaplane that made the longest flight while flying between two points—a form that failed to capture the public's imagination.
The trophy was awarded to a variety of recipients in the years prior to World War I. In 1915, Major Oscar A. Brindley, U.S. Army, won the award for flying a Martin Military Tractor hydroplane 443.72 miles, making several laps between San Diego and San Juan, California. In the two years that followed, the award went to civilian pilots and planes. Not until 1918 did a naval aviator win the trophy, when Lieutenant Thomas Clifford Rodman, U.S. Marine Corps, flew an H-11 carrying 11 passengers 670 miles in ten hours.
The event was plagued by indifference during its early years; by the end of the war, it was nearly forgotten. For three years, 1919, 1920, and 1921, the trophy was not even awarded. It seemed destined to languish in obscurity, and there was little interest in renewing the competition.
All this changed in 1922, when the Navy's Bureau of Aeronautics, in partnership with the National Aeronautical Association, decided to revive the Curtiss Trophy. Taking a tip from the success of the other competitions, the Navy changed the former from one that focused on maximum range to one that emphasized speed and restricted entries to service aircraft. The Curtiss Marine Trophy became a free-for-all competition for seaplanes and flying boats with airspeeds in excess of 70 miles per hour.
To focus attention on the contest, planners made it the opening event of the 1922 National Air Races at Detroit. As redesigned, the race consisted of eight laps around a special triangular 20-mile course laid out over the waters of the Detroit River and Lake Huron.
By race day—8 October—one of the ten planes entered had been withdrawn, and another had been damaged while taxiing; eight planes, however, were ready to go.
The race emphasized speed but it thoroughly tested pilot and aircraft ability on the water. The race started with a water takeoff—no hitting that start in line-abreast airborne. In addition, contestants were required to land at the end of the fifth, sixth, and seventh laps, and taxi through a course laid out on the river between Detroit's Belle Isle and Memorial Park. In all, it promised to be a challenging contest.
From the beginning, Marine Corps Lieutenant Lawson H. Sanderson was the clear favorite. Sanderson's plane, a yellow Curtiss 18-T-1, was a special racing version of the Curtiss Model 18 triplane fighter, which had not had an auspicious career. Designed at the end of World War I, the plane, with its original Curtiss K-12 engine, had a reputation for breaking down. Such problems had, in fact, forced its withdrawal from the 1920 Pulitzer Trophy race. After that, the plane sat almost forgotten at the Philadelphia Naval Aircraft Factory in Pennsylvania.
For the Curtiss Trophy race, the Navy decided to reintroduce the plane with floats and a more reliable Curtiss C-12 engine. It proved to be a wise decision. Sanderson took off sixth and set a blistering pace, completing the first lap with an average speed of 121.4 miles per hour, nearly three miles per hour faster than the early leader, Navy Lieutenant A.W. "Jake" Gorton, who had taken off fourth in his TR-1. On subsequent laps, Sanderson continued to widen his lead over the field.
Despite the organizers' efforts to make the race a contest of speed, the 1922 race turned out to be a contest of endurance. By the end of lap four, two planes, including the one flown by David Rittenhouse—then in third place—dropped out with mechanical problems. By lap six, another three planes had retired. On Sanderson's final lap, far out in front and seemingly on its way to victory, his engine coughed and slowed. The plane had run out of fuel, and Sanderson was forced to put down on the water. Victory went to Jake Gorton and his TR-1, one of only two machines to complete the entire 160-mile course.
From the 1922 race onward, the Curtiss Trophy race was an important training ground for Navy racing pilots. The following year, a Navy racing team led by first-place finisher Lieutenant Alford J. Williams, swept the top four positions in America's premiere aviation contest, the Pulitzer Trophy race. All four pilots had been entered in the 1922 Curtiss Trophy race.
Curtiss Trophy veterans also went on to fly successfully in international air races, including the most important international competition of the period: the Schneider Trophy seaplane races. These were held at various venues around the world, and the Navy, in 1923, sent a team to challenge the best of this international competition at Cowes, Isle of Wight, on England's south coast.
Jake Gorton, the 1922 Curtiss Trophy winner, was forced to withdraw during trials when a broken propeller blade pierced one of the floats of his Navy-Wright NW-2, causing the plane to sink. The remainder of the Navy team, however, more than made up for the loss. Lieutenant David Rittenhouse, who had been forced to drop out of the 1922 Curtiss Trophy race, flew his Curtiss CR-3 to victory and brought the prestigious international prize home to the United States. Adding to the American achievement, Navy pilot Rutledge Irvine, another 1922 Curtiss Trophy casualty, took second place in another Curtiss CR-3 racer.
Following the 1922 race, the Curtiss Trophy competition was held only semi-annually. No race was held in 1923, but the contest was revived again in 1924, at Miami, Florida, where Lieutenant V.F. Grant, flying a Vought VE-7H, covered the total distance of 200 kilometers at an average speed of 116.169 miles per hour, breaking the American seaplane record on his way to claiming the prize.
In 1926, the event took a major step forward when it was moved on a quasi-permanent basis to the nation's capital. Washington, D. C., was an ideal location for the contest. Ample facilities existed at the nearby Anacostia Naval Air Station, which had long served as a testing and research center for the Navy's Bureau of Aviation. It also was headquarters for the Navy's racing detachments. All in all, a more perfect home for the contest could not have been found.
The event quickly established itself as a major springtime ritual in the nation's capital. Each May, thousands of people gathered at Bolling Field, Anacostia Naval Air Station, Hains Point, and various other vantage points to watch the contest, which took place along a 20-mile course laid out along the Potomac River below Washington.
The event took on certain characteristics once it had taken up residence in Washington. In order to expand the competition to as wide a variety of aircraft as possible, the event was opened to a number of different classes of aircraft, each rated according to its type, horsepower, and speed. The fastest class was the fighters, and these speedsters tended to dominate the competition. Nonetheless, observation planes, torpedo bombers, amphibians, and trainers took part in the races as well, with the winner in each of these classes receiving a prize.
An air show dazzled the crowds before each race, with various Navy detachments performing such dare-devil antics as parachuting and stunt flying. The 1926 event, for instance, was preceded by a two-hour show-parachutists and a flying circus featuring flyers from Hampton Roads and Quantico, Virginia, and Lakehurst, New Jersey, thrilled the crowd. Similar shows and exhibitions preceded other Curtiss Trophy races as well. Throughout the Trophy's stay at the nation's capital, such preliminary shows became almost as important a part of the festivities as the race itself.
Inter-service rivalries between the Army and the Navy fueled much of the fiercest air racing competition of the 1920s, and, although the Curtiss Trophy race was restricted to naval aircraft, it nonetheless managed to develop an inter-service rivalry of its own.
No contest was held in 1927, but a record 19 planes were entered for the contest when they gathered again for the 1928 race. The high number of entries was not uniform throughout all classes, however. Since its previous meeting, the Navy had increased the number of classes for the Curtiss Trophy race from four to five, and many of this record number of entries were in the lower-performance classes.
In the prestigious fighter class, only two entries, both 450-hp Pratt & Whitney "Wasp"-powered Curtiss Hawks flown by Navy pilots, were scheduled to compete.The contest did not seem promising until a gray-haired, 47-year-old Marine flier, Major Charles A. Lutz, flew his Curtiss Hawk VF fighter powered by a 400-hp Curtiss D-12 engine from Brown Field at Quantico, Virginia, to Anacostia on the Thursday before the race was to take place.
On Saturday, the day of the race, Lutz proved that the oldest pilot in the contest was also the fastest pilot. He covered the 100 miles, five laps around the 20-mile course, in 38 minutes, 4.2 seconds, nearly a minute and a half ahead of his nearest Navy rival, Lieutenant Commander A. C. Miles. In addition, his average speed of 157.9 mph set a new speed record for the fighter class. For a last minute entry, Lutz had put on an impressive display.
Beginning with the 1928 race, the Curtiss Marine Trophy race became an annual event and rivalry between the Navy and the Marine Corps continued in subsequent meetings.
Unfortunately, Lutz did not return to defend his title in the 1929 race. Only weeks after his 1928 victory, the flyer was killed in a crash on take off during a flight from Washington to Nicaragua.
Despite Lutz's death, the Marine Corps was well represented in the 160 mph fighter class in 1929. In fact, Marine aviator Arthur H. Page, Jr., set the second fastest time for the competition, covering the 100 mile course with an average speed of 151.30 mph. He was later disqualified, however, for cutting inside one of the pylons. This action left second place in the event to another Marine flier, Captain James T. Moore.
Technology was the deciding factor in the 1929 race, and it clearly was on the Navy's side that year. The Navy's Wasp-powered Curtiss Hawk XF7C-1, flown by Lieutenant W. C. Tomlinson, was equipped with an experimental engine cowling designed by the National Advisory Committee for Aeronautics to improve the aerodynamics of large, air-cooled, radial engines used in most service aircraft of the period. It certainly improved the speed of Tomlinson's machine. When the contest was over, the Hawk, setting a blistering pace of 162.52 mph, had nearly lapped the remainder of the field.
Despite his disqualification in the 1929 contest, Page returned for the 1930 race, in which he was the sole Marine entry. Even at such long odds, he remained the favorite.
Generally, the excitement of the Curtiss Marine Trophy was the race itself, but the 1930 event proved different. The race was just ready to begin on the afternoon of Saturday, 24 May, and an estimated 10,000 people lined the Anacostia River. The aerial parade of 140 planes, a prelude to the seaplane race, had just ended when dark clouds that had been building in the skies west of Washington spawned a severe thunderstorm. Within minutes, the winds increased from seven to forty-two miles per hour and shifted direction violently and unpredictably, the temperature dropped a dozen degrees, and the water in the landing and take-off areas was whipped into white foam.
The weather made a shambles of the race preparations. One detachment of fifteenplanes had to be diverted to Baltimore's Logan Field to land. A scow anchored in the river to support one of the pylons marking the course broke loose and began drifting down river. Such havoc forced the postponement of the race until the following weekend, which turned out to be the Memorial Day weekend.
As a result, at least from the spectators' standpoint, that year's race probably was the most successful event of all. The holiday weekend attracted an estimated 75,000 people to the good vantage points along the Potomac. One District of Columbia police official stated that he "had never seen a crowd rivaling in size that at Hains Point."
The race itself was almost anticlimactic—Page dominated the event. Flying his Curtiss F6C-3 fighter, the Marine pilot covered the course with an average speed of 164.08 mph, 1.5 miles per hour faster than Tomlinson's 1929 record run.
Despite the event's popular success, the 1930 race marked the end of the Navy's sponsorship. Only months after his Curtiss Marine Trophy victory, Page, the only military entry of the 1930 National Air Races at Chicago, was killed when he crashed in his Curtiss XF6C-6 while leading the famous Thompson Trophy race—the incredibly dangerous closed-course air race for land planes. The investigation concluded that carbon monoxide had leaked into the cockpit and caused him to lose consciousness.
Page's death pointed out what many in the military had felt about air racing: the technical advances resulting from the sport did not justify the growing number of fatalities. The Navy withdrew from air racing competitions.
As an event made up entirely of naval contestants, the Curtiss Marine Trophy was particularly devastated by the decision. Without the Navy's support, the National Aeronautical Association tried to renew the race with private entries. The Schneider Trophy seaplane races, long the prize of the world's most prestigious air racing, had ended, and the Association hoped to promote the Curtiss Marine Trophy race as a substitute for the fabled international contest. But it was not to be. With the nation and the world in the throes of the depression, there was no sponsorship money needed to make the event possible.
The Curtiss Trophy races had come to an end but their legacy had an undeniable impact upon naval aviation's most formative years. For nearly a decade, they served as a training ground for naval pilots, a proving ground for planes and equipment, and a showcase that helped' sell naval aviation to an often skeptical government andpublic.
In the end, the Curtiss Marine Trophy races provided the golden age of air racing with its most distinctively naval air racing event. They were an important and exciting chapter in the history of naval aviation.
Mr. Pelzer teaches history at Wesley College in Dover, Delaware. He has written for Civil War Times Illustrated and Military History.


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Listen. If you are even remotely connected to the marketing and advertising world then you've probably heard the word "content marketing."
You've at least been exposed to it:
- Blogging
- Google+ Hangouts
- White papers
- Tutorials
- Email Autoresponders
But even if you consider yourself a seasoned practitioner I doubt you've ever had a handy, systematic and exhaustive guide — loaded with 53 articles that cover content marketing essentials to building a viable money-making platform — at your finger tips. Thanks to your membership in the ADM Professional Community, now you do …
Want to know the two attributes of exceptional content? Need a way to jump-start your editorial calendar? Want to read how real-world businesses created their content empires? Would you like to learn how to earn profits with your content without sounding like a high-pressure salesman?
You'll find answers to those questions — and more — in the following list. This guide will fill in the gaps to your knowledge. It will help you become a content marketing expert in your industry or company.
This list reaches back to November 2008 and goes all the way up to the present. It is broken down into nine sections:
- Content Essentials
- Content Strategy
- Idea Creation
- Content Creation
- Social Media Promotion
- Traffic Generation
- Content Marketing Case Studies
- Content Auditing
- Content Business Building
And yes, Demian Farnworth read all 52 articles. It took him seven hours over three days. He recommends that you do the same. If you don't have the time at least scan the list — it's a clinic in effective headline writing. That alone is worth bookmarking or printing for future use.
Content Marketing best practice example Side note: The list below makes for perfect Twitter content… drip out just one article a day to your readers over a 53 day period, and you'll look like a content marketing genius
According to Social Media Today: "Thanks to the widespread adoption of mobile and social, consumer demand for online content is increasing geometrically. A 2011 survey of US Internet users conducted by research firm JZ Analytics found that nearly 87% of respondents consumed 11 hours or more of online content per week at their workplaces or homes, whether surfing the internet, watching online video or checking email. Moreover, 54% of those polled said they consumed at least 21 hours of digital content in a given week."
Most professional marketers (including automotive) have taken notice. Earlier this year, the creative firm Outbrain surveyed senior-level brand marketers and agency executives as they gathered to judge entries for the 2012 Effie awards. 100% of brand and agency marketers surveyed utilize content marketing in their overall marketing strategies. Of those surveyed, 82% of brand and agency marketers expect to increase content marketing efforts in 2012. The chart below illustrates their responses:
Chart source: http://socialmediatoday.com/node/546957
And with that, I give you the Copyblogger Content Marketing Codex…
Content Essentials from Copyblogger
The First Rule of Copyblogger
Great content marketing begins here. Those who obey this rule share content that's worth reading with an audience who is hungry for it. Long-term gains in traffic, leads and profits follow. Those who break this rule might experience short bursts of traffic, leads and profits — but not for long.
What's the Difference between Content Marketing and Copywriting?
When you combine great content with great copywriting you end up with a powerful marketing platform that can launch you into the realm of the world's greatest content producers.
The Three Essentials of Breakthrough Content Marketing
The glut of content on the web means that the market is crowded and cluttered. Your content needs to rise above that confusion. Here's how to do it.
Why Content Marketing Doesn't Suck
As the saying goes, "Haters will hate." Don't let them talk you out of the benefits that content marketing can deliver over a long period of time. This episode of Copyblogger Radio will show you what Procter & Gamble, soap operas and content marketing have in common. And then some.
The Two Vital Attributes of Quality Content
Ever wondered what makes some blog posts funny, vigorous and meaningful? You know, the kinds of blog posts that you not only share — but save. Print out. Study. Wonder no more.
Everything You Need to Know About Creating Killer Content in 3 Simp...
Here's a simple, sticky formula — one that basically consolidates what every guru, expert and pundit has been saying about persuasion, usability and web marketing — that will make creating compelling copy easy.
Content Marketing Strategy for Car Dealers
10 Content Marketing Goals worth Pursuing
What do you want your content to accomplish? You do have goals, right? If not, start with these ten.
Why Google+ is an Inevitable Part of Your Content Marketing Strategy
Social media tools like Twitter and Facebook are vehicles to spread your content (not places to build content). They play minor roles. Google+, on the other hand, is different. Brian Clark explains.
The 5 Keys to Content Marketing Mastery
If you're happy bein
g an average content marketer, then you can ignore this post. But if you want to be a content marketing master, tap into these five strategies of "deliberate practice."
The Old-School Content Marketing Strategy That Scores Freelance Wri...
While the Internet is more effective and efficient in many ways, you won't want to throw this approach to getting more freelance clients in the marketing dustbin — it still works. And marvelously.
Automotive Content Idea Creation
49 Creative Ways You Can Profit From Content Marketing
Build a membership website. Yellow page ads that look like a blog post. Address popular objections. And forty-six more ideas to help stoke your content creativity.
How to Use Content to Find Customers
What do birthday cakes and content marketing have in common? More than you think.
The 10-Step Content Marketing Checklist
Sonia calls this blog post a "checklist" for building a solid content marketing platform. I prefer "law" or "commandment" because if you break one of these rules you'll pay.
Zen and the Art of Content Marketing
Content marketing in the 21st Century might seem like an endless high-speed car chase. But it doesn't have to be. Not when you apply the simple principles of quality used by this world-renowned Japanese sushi chef.
Why Content Marketing Is the New Branding
Your content defines you. And it becomes the vehicle in which you communicate promises and expectations to your customers. Check out the nifty infographic from PRWeb on the different options to share your brand online.
You probably know what brainstorming is. But do you know how to do it correctly? Do you know what you need to do before, during and after the event to make it actually successful? I didn't. Not until I read this article.
Content Creation for Car Dealers
3 Components of a Content Marketing Editorial Calendar that Works
Are you strategic about your content creation? Or do you wing it, publishing content with a short-term view to the future? One will help you be successful for the long-term. The other will stunt your growth.
A Simple Plan for Writing One Powerful Piece of Online Content per ...
Want a beautiful 4-step procedure for creating a drop-dead gorgeous blog post each week? One that draws out the process leisurely over four days? And lets you do it in your slippers? Read on.
58 Ways to Create Persuasive Content Your Audience Will Love
You want to be a great writer. Seduce readers. Climb above the competition. If that's you, then start with this step-by-step guide to creating ridiculously good content. Henneke doesn't disappoint.
The Copyblogger "Secret" to Creating Better Content
Content marketers use content to advertise a product, service or idea. You want to attract attention. Create desire. Stoke interest. But you also want readers to actually do something. Here's how.
22 Ways to Create Compelling Content When You Don't Have a Clue
It happens to the best bloggers and content marketers. Idea dry spells. After dipping into the well every day for months … you come up empty. This infographic is a fast and helpful tool to help you jump start the idea process.
A Crash Course in Marketing With Stories
Stories are easily the most powerful tool in the content marketer's arsenal. People love good stories. Stories communicate complex ideas simply. And stories stick in people's mind. But if you don't know how to write a good story, then they won't help you.
How to Constantly Create Compelling Content
Where are you supposed to get all your ideas for content? The answer can be found in a little-known intersection that artists, scientists and songwriters have been crossing for centuries.
The Simple 5-Step Formula for Effective Online Content
Effective content marketing comes down to two things: education and personality. The right combination of these two elements will lead to leaps in traffic, subscribers and — ultimately — customers.
The 3-Step Cure for Boring, Useless Content
About the worst thing you could do if your business could benefit from content marketing is to avoid marketing content. The second worst thing is to create lame content. Geoff Livingston tells you how to make sure that never happens.
The 7 Essential Steps to Creating Your Content Masterpiece
Johann Sebastian Bach — one of the greatest composers who ever lived — had one of the most grueling production schedules one could imagine. And that, my friends, is one of these reasons he cranked out so many masterpieces. Mark McGuiness explains.
How to Craft a Marketing Story that People Embrace and Share
Storytelling isn't limited to a blog post or a sales page. Storytelling works for your overall position in a market. So how do you write a story? Use these three steps.
Automotive Social Media Promotion
Why Content and Social Media are a Powerful Match
It's not enough to create jaw-dropping content. You need to take that content to your tribe, who are sitting around those digital campfires (think social media). They're waiting for you.
The Must-Have Social Media Tool Every Content Marketer Needs
Introducing the ultra-powerful, infinitely flexible and free social media tool that allows you to publish effective content without holding you to any arbitrary rules. It's not what you think. Promise.
Are You Someone's User-Generated Content?
The dangers of failing to build a digital asset that YOU own are real. Casualties abound.
Is Google+ the Ultimate Content Marketing Platform?
Good question, right. So, should you use Google+ to drive traffic back to your site? Here are three reasons why you should.
Customer Engagement and/or Dealer Website Traffic Generation
5 Ways to Get More Traffic with Content Marketing
We all want it: more traffic. But how do we get it? It's the most common question new bloggers ask. And it's the question seasoned bloggers never stop asking. Try these five strategies for solid, proven results.
4 Proven Strategies for Finding a Wider Audience for You Content
Have you hit the glass ceiling of audience growth? Want proven methods for spreading your content like wildfire? These techniques (with case studies) are golden.
8 Incredibly Simple Ways to Get More People to Read Your Content
Most content marketers are fighting a losing battle with obscurity. They write, publish and promote — and get nothing out of it. That's painful. To make matters worse, this goes on day in, day out. Follow Pamela Wilson's advice and that will change.
Should Your Content Aim for Traffic or Conversion?
The Cosmopolitan and the New Yorker approach content marketing — viewed in two entirely different ways. Both approaches are super-successful. And anybody can combine and use these approaches to create killer results.
Content Marketing Case Studies
How Chris Brogan Built His Content Platform
Look at Mr. Brogan now and you might think master of social media. He rules over one of the most recognizable independent content publishing empires. But life was not always easy for him. In fact, he struggled for eight years to get 100 subscribers. Here's his story on Copyblogger radio.
5 Marketing Lessons You Can Learn from a Weird "Real World" Business
Ideas are good. They are even better when they actually work. Here's a content marketing case study of a business that creates high-end beauty products — for dogs. Weird, but true.
What to Do When You Absolutely, Positively Must Know if Your Conten...
Predicting what content will resonate with readers is tough — if not impossible. You simply cannot know unless you do this one thing. Indie band Wilco did and discovered the truth. So will you.
What Avatar Can Teach You about Repurposing Your Content
Blockbuster movies are not original. They borrow tried-and-true themes and repackage them. This same approach can work with your content. Pillage your archives for content themes — and then get to work creating something new out of something old.
The Grateful Dead 4-Step Guide to the Magical Influence of Content ...
I can hear you now: "Are you serious? An elderly, endlessly touring hippie band can teach me something about effective content marketing?" Yes, they can. Jerry Garcia was a genius. Or should I say "guru"?
The Matrix Guide to Content Marketing
A unique scheme on content creation that uses Neo, Agent Smith, Spoon Boy and Persephone as quadrants. Fill in the blanks and you discover what you are good at — and ignore everything else.
Dealership Published Content Auditing
Is Content Marketing Worth the Effort?
Let me be frank with you: content marketing is work. It is hard work. Hard work like laying bricks or teaching middle school children. But for the practitioner who loves the work? It's a turn on …
Why Nobody Cares about Your Content (and What to Do About It)
Glen Allsop of ViperChill explains how to build your personal brand and authority by giving your readers everything they want — and never once talking about yourself.
Are You Creating Meaningful Content?
Ever think to yourself, "What does this content mean? Does it even matter? Is it significant? Do my readers care?" Those are good questions to ask yourself. And here's the 5-step framework to help you answer them.
How to Beat "Invisible Content" Syndrome
I've got some bad news for you: every new blog is born with a disease. Professionals call it Invisible Content Syndrome — or ICS. Others call it obscurity. No matter … it sucks. The good news is you can conquer it. Here's how.
The Foolproof Cure for Weak Content: 4 Ways to Get Some Perspective
You got a sweet idea for a blog post. You pop out of bed and hammer out the first draft. When you are finished you read what you wrote and think that sucks. Don't worry. That happens to all of us. And there are four great ways to fix it.
The Force that Powers Persuasive Content (And 3 Ways to Intensify It)
Bet you didn't know this, but character building and content marketing go hand in hand. Behind every piece of content you create is a person. Is that person honest, credible and an authority? If not, then here are three ways to improve those essential components.
Consultant's Corner: Content Business Building
How to Build a Business Using Paid and Free Content
Raise your hand if you got into blogging to make money. That probably includes most of you. So, are you making money? Why not? Sonia will tell you how to do it by creating a platinum version of your content.
Should We Be Worried About Fast Food Content?
Alarmists like Michael Arrington would have you believe that you can't make a living as a content marketer. The big boys will eat your lunch. BS. His argument is built on five assumptions that are patently false.
Why Content is No Longer King (And Who's Taking His Place)
Why would a novelist claim that content is not king? I mean, come one, this guy makes his living off of huge chunks of content. Has he got a BB loose in the can? No. What he's got is a good argument.
Educate to Dominate Your Competition
Want to spark the buying process in your readers without resorting to a hyped-message? Dream of making your products so irresistible that customers hardly notice your sales offers? Then use the six psychological shortcuts of influence.
How to Succeed at Content Marketing Even if Your Content Skills Suck
Still a little weak in the knees about this whole content marketing thing because, well, you just don't have any confidence in your skills? No sweat. Half the battle is doing this one thing.
Over to you …
What's this content marketing codex missing?
What articles would you add?
Demian Farnworth would love to hear your thoughts.
About the Author: Demian Farnworth is a freelance writer who hustles the finer points of web copy at the blog The CopyBot. Follow him on Twitter or Google+.


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Seattle dispatched rivals Portland 3-0 before a crowd of 66,452 at CenturyLink Field last night, retaining the Cascadia Cup in the Emerald City for at least a few more weeks and leading coach Sigi Schmid to respond, "This is what heaven must be like."
Schmid's face featured prominently in a pre-match tifo that rivaled the best Europe could offer, the crowd (second in attendance only to an L.A.-New York match in 1996 at the Rose Bowl) spurring their Sounders on and maintaining the team's undefeated record when playing before crowds of more than 40,000.
Maybe that's no match for the 100,000 in attendance for Sunday's earlier El Clásico, but it's an impressive number for American soccer. It capped off a big weekend for MLS, one in which Earthquakes striker Chris Wondolowski achieved a hat trick, giving him 25 goals on the season—within two of the MLS record of 27 set back in 1996.


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Who We Are
What We Do
VNA proudly celebrates over 80 years of providing quality health care in the home. Established in 1934, VNA is a nonprofit organization that helps our elderly neighbors and loved ones maintain their independence by providing the services that allow them to age where they are happiest and most comfortable – at home. What started out as a few public school nurses volunteering their time to care for the underserved, has become North Texas' Aging Resource providing services, knowledge, support and the necessary referrals and connections to help thousands of North Texans age independently.
Hospice Care
As Texas' oldest, most experienced and trusted hospice provider, VNA Hospice Care is there when traditional medical treatments no longer offer the hope of a cure. VNA Hospice Care focuses on living life to its fullest and treating their patients and families with the dignity and respect they deserve. Their highly qualified and experienced doctors, nurses, hospice aides, social workers, chaplains, bereavement coordinators, and volunteers work as a team with the patient's current doctor to provide care that meets the medical, psychological, social, spiritual, and practical needs of patients and families. Terminally ill patients often feel like they are losing control – VNA helps give them back the control they need by providing the necessary freedom to age their final days as they wish in a pain-free, loving environment.
Meals on Wheels
VNA's passion for the hungry and homebound is unparalleled. Through their most well-known program – Meals on Wheels – VNA delivers nutritious, freshly prepared hot meals to 4,000 Dallas County residents Monday through Friday. These individuals are the hidden hungry – they are homebound and unable to access resources like food banks and grocery stores. With Texas having the 7th highest rate of hunger among seniors in the nation, it is easy to understand why supporting VNA is critical for our community.
Private Care
As an affordable alternative to nursing homes and extended hospital stays, VNA Private Care empowers individuals to age, or recover from an injury or illness, where they are most comfortable – at home. As a nonprofit organization, VNA's bottom line is patient care and through their personal care services like bathing assistance, meal preparation, dementia care, companionship, housekeeping and transportation, the VNA staff is there to help. Their rates are reasonable, scheduling is flexible, and as always VNA caregivers are held to the highest standards.


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"The president was vague in what specific measures he'd like to see enacted when he touched on the issue Wednesday evening in a speech to the National Urban League. He affirmed his belief in Americans' right to own guns, but he singled out assault rifles as better suited for the battlefield." Click inside to read more.
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Re-Imagining Research in 21st Century Science Education for a Diverse Global Community
J. Randy McGinnis's Presidential Address
Presentation — click here
Speech — click here
Towards an Empirically-Grounded Theory of Action for Improving the Quality of Subject Matter Teaching at Scale
Click here for abstract and bios.
Click here for the presentation.
Student Diversity and Science Education Research in a Global Context:
Research Agenda and the Role of NARST
Click here for abstract and bio.
Click here for the presentation.
Full onsite program — click here (4.3MB PDF file)
Full conference abstract — click here (2.6MB PDF file)
Schedule at a Glance — click here


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Getting ready to cook a dozen eggs or so? Many families around the country will be doing the same thing this weekend as they prepare to decorate Easter eggs. Here are five tips to help you end up with the perfect batch of eggs.
Choose good eggs. Make sure they're clean, free of cracks and not expired. Look for the USDA grade shield or mark since graded eggs must meet standards for quality and size.
Refrigerate the eggs until you're ready to cook them. According the Egg Safety Center, eggs can be safely refrigerated for up to four to five weeks beyond the Julian Date (a 3-digit code) on the carton, which is the date the eggs were packed.
If you're boiling: American Egg Board has a simple recipe for the perfect hard-boiled egg. Place eggs (no cracks) in a single layer in a saucepan. Add enough water to cover the eggs by one inch. Heat over a high heat to a boil, then remove from the burner immediately, cover and let stand for 15 minutes (18 minutes for extra large eggs). Drain and cool by placing then under running cold water or in a bowl of ice water. When eggs have cooled, refrigerate until you're ready to eat.
If you're baking: Set your oven set at 325 degrees. Place clean crack-free eggs on the oven rack and bake for 30 minutes. As a precaution, place a baking sheet under the eggs to catch drippings in case one breaks. Place the baked eggs in ice water and peel as soon as they're cool enough to handle.
When you peel: To perfectly peel a hard-cooked egg, gently tap egg on counter top until shell is finely crackled all over. Start peeling at large end, holding egg under cold running water to help ease the shell off. Hard-cooked eggs are easiest to peel right after cooling.
And some quick safety tips:
- Inspect eggs before purchasing to make sure they're not dirty or cracked. Dangerous bacteria may enter a cracked egg.
- Store eggs in their original cartons in the refrigerator rather than the refrigerator door.
- If you're having an Easter egg hunt, consider hiding places carefully. Avoid areas where the eggs might come into contact with pets, wild animals, birds, reptiles, insects or lawn chemicals.
- Make sure you find all the eggs you've hidden and then refrigerate them. Discard cracked eggs.


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Woman records herself having stroke, helps doctors
A Canadian woman is being hailed for taking her own health into her hands by using her smartphone to record herself having what doctors believe was a stroke.
Back in April, doctors told 49-year-old Stacey Yepes of Thornhill, Ontario, that the numbness and slurring of words that suddenly came over her while she was watching TV were due to stress. Tests showed no signs of anything physically wrong that could have caused the symptoms. The legal secretary tried to follow doctors' advice to relax, but deep down she was convinced something more was wrong.
"It's true that I hadn't slept well the last few days and that I have a stressful job," Yepes said. "But I was pretty sure that the symptoms that I had experienced were due to a stroke."
So when the symptoms returned while Yepes was behind the wheel of her car, she pulled out her phone and began recording. The video has gone viral and had received almost 67,000 hits on YouTube alone by 9:30 p.m. ET.
"I think it was just to show somebody because I knew it was not stroke related," Yepes told the CBC. "I thought if I could show somebody what was happening, they would have a better understanding."
In the nearly 90-second video that Yepes created, the left side of her face is visibly droopy and she demonstrates that she is unable to perform even a simple task like touching her nose, her hand wavering several inches from her face. Her words are slurred.
"My tongue feels very numb," she says in the video. "I don't know why this is happening to me."
Doctors later were able to use the video to diagnose what they believe was a transient ischemic attack, also known as a TIA or mini stroke.
"In all my years treating stroke patients, we've never seen anyone tape themselves before," Dr. Cheryl Jaigobin, stroke neurologist at the Krembil Neuroscience Centre of Toronto Western Hospital, told the CBC. "We were all touched by it."
As with other strokes, a TIA is caused by a blood clot, the only difference being that the blockage in a TIA is temporary, according to the American Stroke Association. For that reason, it is considered a "warning stroke" that more trouble might be on the horizon, the association says.
"Strokes can affect people of any age even if they have few risk factors, so it's very important to be aware and know the signs of a stroke," Jaigobin said.
The five signs of stroke are sudden weakness or numbness, trouble speaking, vision problems, headache and dizziness, according to the Heart and Stroke Foundation, a Canadian organization.


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This rustic cake is a delicious alternative to pie and uses one of the tastiest fruits of the fall harvest—cranberries. The basic recipe is very versatile and can be made with apples, pears, peaches, plums or any full-flavored, slightly acidic fruit. Just arrange the fruit in the skillet before you pour the batter over it. The cake is best served warm; if you can, put it in the oven just before you sit down to dinner. Recipe adapted from The Art of Simple Food by Alice Waters.
Ready In


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You will need to be well informed concerning Basement Remodeling in Wagoner, OK. We be sure you understand what to expect. You're not going to encounter any sort of surprises if you hire Basement Remodel Guys. The first step is to give us a call by dialing 800-590-6364 to begin your work. We're going to discuss your questions as soon as you call and get you set up with a meeting. We consistently appear at the appointed time, ready to work with you.
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Volume: 346; 2012; 318 pp; Softcover
MSC: Primary 22; 11;
Print ISBN: 978-2-85629-348-5
Product Code: AST/346
List Price: $105.00
AMS Member Price: $86.40
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Sur Les Conjectures de Gross et Prasad IShare this page
Wee Teck Gan; Benedict H. Gross; Dipendra Prasad; Jean-Loup Waldspurger
A publication of the Société Mathématique de France
A note to readers: Half of this book is in English and half is in
About 20 years ago Gross and Prasad formulated a conjecture determining the restriction of an irreducible admissible representation of the group \(G = SO(n)\) over a local field to a subgroup of the form \(G' = SO(n-1)\). The conjecture stated that for a given pair of generic \(L\)-packets of \(G\) and \(G'\), there is a unique non-trivial pairing, up to scalars, between precisely one member of each packet, where \(G\) and \(G'\) are allowed to vary among inner forms; moreover, the relevant members of the \(L\)-packets are determined by an explicit formula involving local root numbers. For non-archimedean local fields this conjecture has now been proved by Waldspurger and Mœglin, using a variety of methods of local representation theory; the Plancherel formula plays an important role in the proof. There is also a global conjecture for automorphic representations, which involves the central critical value of \(L\)-functions.
This volume is the first of two volumes devoted to the conjecture and its proof for non-archimedean local fields. It contains two long articles by Gan, Gross, and Prasad, formulating extensions of the original Gross-Prasad conjecture to more general pairs of classical groups including metaplectic groups, and providing examples for low rank unitary groups and for representations with restricted ramification. It also includes two articles by Waldspurger: a short article deriving the local multiplicity one conjecture for special orthogonal groups from the results of Aizenbud-Gourevitch-Rallis-Schiffmann on orthogonal groups and a long article (which appeared in Compositio Mathematica in 2010) completing the first part of the proof of the Gross-Prasad conjecture by extending an integral formula relating multiplicities in the restriction problem to harmonic analysis from supercuspidal representations to general tempered representations here.
A publication of the Société Mathématique de France, Marseilles (SMF), distributed by the AMS in the U.S., Canada, and Mexico. Orders from other countries should be sent to the SMF. Members of the SMF receive a 30% discount from list.
Graduate students and research mathematicians interested in classical groups, metaplectic groups, branching laws, Gross-Prasad conjectures, local root numbers, and central critical \(L\)-value.


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How to Transfer PuTTY Sessions To Another Windows Machinelast updated in Categories Networking, OpenBSD, UNIX, Windows, Windows server, windows vista
PuTTY is a terminal emulator application which can act as a client for the SSH, Telnet, rlogin, and raw TCP computing protocols. You can use putty for remote login or to control your router connected via serial devices.
By default PuTTY stores the session information in the registry on Windows machine. If you have several PuTTY sessions stored in one laptop and would like to transfer those sessions to another laptop, you need to transfer HKEY_CURRENT_USER\Software\SimonTatham registry key and value as explained below.


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Bethesda Country Club
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Google and Apple continue to find themselves on opposite sides of the world, as Google has apparently agreed to buy a chip-design start-up populated by former Apple employees.
Thomson Reuters' PEHub reported Tuesday that Agnilux, a stealth chip start-up in San Jose, Calif., is Google's latest acquisition. A company spokesman confirmed the parties had reached a deal but provided no further details on one of Google's more curious acquisitions in recent memory.
Little is known about Agnilux other than the fact that it was founded by former employees of P.A. Semi, the chip start-up Apple bought in 2008. The New York Times attempted to track down details about the company in February and didn't get very far, but was able to confirm that several former P.A. Semi and Apple employees were among the co-founders, as well as Scott Redman, a former software architect at TiVo.
That raises more than a few questions about what Google might have in mind for the start-up. Google has commissioned its own server hardware for years, and the Times believes that Agnilux is working on a server chip.
But with a former TiVo employee on board, it's possible Google has the Google TV effort in mind for any custom chips produced by the start-up. Either way, rank this one among one of the more interesting acquisitions Google has made in the seven months since CEO Eric Schmidt said the company was ready to open its wallet again.
Agnilux's Web site, spartan as it was prior to news of the acquisition breaking, has been taken down but is still available in Google's cache. That likely won't last very long.
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37 pairs enter wedlock in Bamyan mass marriage
37 pairs enter wedlock in Bamyan mass marriage
BAMYAN CITY (Pajhwok): A mass marriage ceremony involving 37 pairs was held in central Bamyan province on Sunday, thanks to the Ministry of Information and Culture (MoIC)'s financial help.
The ceremony was attended by Bamyan governor Mohammad Tahir Zuhair, head of the youth department at MoIC, Dr. Kamal Sadat, provincial council members, officials and relatives of the couples.
The aim of the mass marriage program was support to couples who were unable to afford their wedding.
Dr. Kamal Sadat said negative traditions including costly dowries prevented many couples from beginning a joint life.
He congratulated the couples on their marriages and said the MoIC was trying to remove bad culture by holding such programs in future.
Governor Mohammad Tahir Zuhair asked families to avoid fixing high dowries and unnecessary expenditures that forced the youth to leave the country in search of work abroad.
He said dowry costs were very high in Bamyan, asking families to put an end to the negative tradition and reduce the costs.
Ali, a resident of Waras district of Bamyan and a groom, said most of the couples could not hold their wedding parties due to their economic problems after their engagements.
He said some youth were even obliged to travel abroad for working and earn money and then held their wedding.
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User:James Neill
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Hi, I'm James Neill (b. 1970), an assistant professor in the Centre for Applied Psychology at the University of Canberra. Since 2002, I've been working on adding psychology and education resources to wilderdom.com and since 2009, I've been gradually migrating the html content into wiki format.
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Thank you.
Friday, March 4, 2011
Attention patients!
Thank you.
26 comments:
- Headstrong said...
Mmm. Good point.
- March 4, 2011 at 4:04 PM
People do that with allergies all the time too.
"Oh, so you're allergic to penicillin and bactrim." Then MD writes up a script for levaquin instead. Later that day I have to call up the doctor, letting them know about the quinolone allergy the patient didn't report and the patient is reacting to it.
- March 4, 2011 at 4:26 PM
Holy Shit, EMG Man! I have had that AWFUL test a few times and I bled like a stuffed pig and I am not on Coumadin (postive,I am not taking it)? The scene must have been like a murder!
- March 4, 2011 at 4:39 PM
You wanted me to tell you if I consume rat poison? Oh, well that' different ...
- March 4, 2011 at 5:24 PM
- Moose said...
Today on Jackson Pollack Medical Theatre...
- March 4, 2011 at 6:47 PM
- heidi said...
Reminds me of this recall....
- March 4, 2011 at 7:14 PM
I hope you caught that on camera for "America's Funniest Medical Videos."
- March 4, 2011 at 7:27 PM
- pharmacy chick said...
I have asked people, "Are you taking coumadin?" to have them tell me "No" only to learn later they are taking warfarin ..aaargh in our generic labeled culture, people often just dont know that a=b
I have since learned to ask" Are you taking any Coumadin, warfarin or blood thinners?"
- March 4, 2011 at 8:11 PM
ha. similar to a lady i gave a flu shot to that failed to tell me about her hemophilia til after i was scrambling for anything absorbent, short of my shirt. the little cotton ball i was usually armed with didn't hold up very long. since then, i've learned my lesson. nothing compared to that lady's bleeding.
- March 4, 2011 at 8:50 PM
- Watercolor said...
ack! That's why I keep a list of all my drugs and dosages on my iphone and when ever any doc asks about them, I hand them the list. soooo helpful.
- March 4, 2011 at 8:51 PM
plavix and the new dabigatrin are worse. but for those who care, epinephrine in the local pretty much quiets coumadin effect as long as anatomic bleeders are controlled.
- March 4, 2011 at 9:10 PM
This message has been brought to you by the makers of Shop-Vac.
- March 4, 2011 at 10:15 PM
It breaks my heart to see this kind of waste when there are so many starving vampires out there.
- March 4, 2011 at 10:21 PM
- ERP said...
Wow. Can neurologists handle blood?!?
- March 4, 2011 at 10:47 PM
- Not House said...
It's like that scene in The Shining when the elevator doors open.
- March 5, 2011 at 12:03 AM
Seems like a good argument for electronic medical records. I know, one should be able to remember if one's on Coumadin. But it always astonishes me that (e.g.) a physician I'm seeing for an emergency imagines that I can accurately remember when my last tetanus shot was. Really?
- March 5, 2011 at 12:08 AM
- Mrs A said...
at least it wasnt a cvc!
- March 5, 2011 at 12:13 AM
I didn't realize that people normally bleed with that kind of test. I had an EMG nerve conduction study done on my right arm/ hand three years ago - Carpal tunnel. I don't remember there being any bleeding, just some good jolts and shocks to the muscles...
Was this a different kind of test that you were doing?
- March 5, 2011 at 1:39 AM
- jimbo26 said...
Oops . :-)
- March 5, 2011 at 8:04 AM
- Kat's Kats said...
::head:laptop:repeat:: There's a reason I keep my med list in my wallet & purse (it also gives all of my physicians & their numbers along with emergency contacts yada yada). ::sigh::
tranu - what everyone with a brain wishes they could do with those who are unable to be trained.
- March 5, 2011 at 12:23 PM
I'm leakey (no Coumadin needed), so I tend to ooze a little w/ needle sticks. My neurologist, who was performing an EMG on me, exclaimed when he got blood on his white uniform (Navy) shirt. Horrified, he asked "how am I going to get this out"? First I asked him if he was really a doctor, and then I told him to check w/ his wife who would know how to get blood out. Fail.
- March 5, 2011 at 6:06 PM
no, 1239, you are different than the grumpy patient.
- March 5, 2011 at 6:56 PM
Eeesh.... If I get blood on my clothes (period flow can sometimes be stronger than I expect) I just dump them in the washer. Never had a stain remain after that.
- March 6, 2011 at 3:16 PM
- The Mother said...
So the other day hubby was examining a new patient. Any surgeries? Nope.
So, how did he forget the stem to stern median sternotomy scar on his chest?
I think I may need to change the focus of my blog. I'm starting to collect a trove of these.
- March 6, 2011 at 5:45 PM
- Kat's Kats said...
Anon 0506 - Obviously Laundry 101 wasn't covered in his curriculum. My youngest will turn 15 on the 24th. He already knows not only how to do his own laundry but how to read the directions on the stain removal products. ::snicker::
- March 6, 2011 at 7:39 PM
- WarmSocks said...
hydrogen peroxide for blood stains
- March 15, 2011 at 5:19 PM