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Inmates provide anonymous tips with FaceCrook
Site gives inmates a chance to provide information that may implicate others involved in crimes
Tech Beat Magazine
The Bergen County (N.J.) Sheriff's Office is giving inmates a chance to provide anonymous information that may implicate others involved in crimes, information that could lead to more arrests, more convictions, and eventually, more inmates.
Bergen County launched "FaceCrook" in June 2012, a system that has both public-facing and facility-accessible capabilities. The public-facing side includes access to information on outstanding warrants tied to a Google Maps app in addition to its anonymous tip aspect, and inmates have the ability to provide anonymous tips via their secure computer and telephone access.
Inspector Mickey Bradley, who discussed the system at the Spring 2012 National Institute of Justice (NIJ) Technology Institute for Law Enforcement, explains that inmates have limited computer access in the law library or via system-controlled laptop time, and with FaceCrook, "What we're trying to do is leverage that access to our advantage by telling them they can drop us a line and share information anonymously. They have a wealth of knowledge about crimes taking places both outside and inside the jail."
Inmates also can access the system by pressing a specific option on a county-provided telephone. Bergen County started out with a beta test in two living areas and then expanded it to the 900 inmates and 22 living areas in the system. On the first day of full system use, administrators received more than a dozen tips.
That number pales in comparison to the 60-plus arrests resulting from information received from the community at large during the first three months.
"It's like deputizing a million people in Bergen County to help us out," Bradley says, explaining that the public can view an online "pushpin" map and find out about fugitives who live, or have lived, nearby, and go on to report sightings. Users can search by name, street address, town and ZIP code, and through a link to the sheriff's office records database, learn about individuals with outstanding warrants generated in Bergen County.
"There's a bunch of people we can't find because our detective division just doesn't have the resources to hunt for them all. However, with child support warrants, for example, the exes know where they are and help us find them," Bradley says, adding that warrants range from child support, to drug use, all the way to homicide.
"We were looking at our warrant numbers and realized we were entering more new warrants than we were making arrests," Bradley says. "We had a 10 most wanted list that we put in front of the public, but FaceCrook has made them all 'most wanted.' A wanted person is a wanted person, and we want to get all of them off the streets."
With that goal in mind, the sheriff 's office paid $17 for the URL http://www.facecrook.net and the site name FaceCrook, and used IT staff to determine the necessary fields to create a Google Maps interface and go on to develop the system. Created entirely in house, FaceCrook uses a living space platform and an Oracle enterprise database, populated by a daily flat file dump.
The sheriff's office is now engaged in trying to expand access to, and use by, other counties in New Jersey, starting with Cape May County. In the future, partner counties can work with Bergen County IT staff and give all participants access to the same data. There's no software or hardware purchase involved for anyone who wants to become a partner. Bradley says expanding access could prove a real force multiplier for every agency involved.
"I don't know the numbers, but there must be hundreds of thousands of outstanding warrants all over the country, and people are constantly moving around," he says. "I'd like to see this eventually go nationwide, with different access levels for law enforcement agencies, the public and inmates."
For more information on FaceCrook, contact Inspector Mickey Bradley at (201) 390-8715 or email@example.com. For information on the NIJ Technology Institutes for Law Enforcement, contact NIJ Law Enforcement Program Manager Michael O'Shea at firstname.lastname@example.com.
Request product info from top Investigation companies
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Virtual patching for process control systems
In today's industrial organizations, patching process control system software to remove security vulnerabilities is a regular, ongoing activity that is fraught with risk. Significant issues, such as a software regression, can be the result of installing a patch. At the same time, there is a potential for the system to become compromised if a patch has not been applied.
The calculation of whether to patch or not is governed by the trade-off between the risk of installing a defective patch versus the risk of a penetration, which pits two equally important objectives against one another. Patching a critical system may "break it"—but failing to do so could leave it open to a security vulnerability.
In addition to the security risk trade-off, there is a more pragmatic trade-off relative to the use of resources. Whether carried out automatically or manually, patching involves the application of resources, whose utilization and cost must be factored into the overall frequency of patching decisions.
An innovative technique known as virtual patching, however, allows industrial organizations to improve the patch process while raising a system's security posture. Components like vulnerability filters provide security for the unpatched systems, allowing better alignment of the patch process with production requirements.
Today's security risks
In manufacturing plants and other industrial facilities, the advent of open control system architectures and standard protocols has been a mixed blessing for enterprises. On one hand, the evolution from isolated proprietary applications to open technology has expanded process and business information availability. On the other hand, open technology has exposed the manufacturing enterprise to a variety of electronic threats. With the further integration of manufacturing assets to enterprise resource planning systems, the risks become even greater.
The increased vulnerability of the enterprise resulting from open architectures, coupled with increasing numbers of malware attacks, has made cyber security a major concern for manufacturers around the world. Accidental or malicious attacks can cause significant risk to the health and safety of personnel, production, and corporate reputation, to name only a few.
In order to minimize risks to plant automation and information systems, it is important to implement a defense-in-depth strategy, which incorporates multiple layers of protection. One such layer in particular includes hardening of the servers and stations.
Implementing patches in a process control network can be a time-consuming exercise, which apart from providing an increased resilience of the control system equipment against malware attacks, also introduces increased risk of failure during the patch installation process. Installing a software patch typically requires:
- Coordination with the process operations staff to determine the appropriate time slot for patching
- Actual installation of the patch
- Swapping primary and secondary server functions to allow patching on the secondary server, and
- Rebooting equipment to activate the modified software.
Together, these factors result in an average patch processing time for a server or station of between one and two hours per node. This exercise soon becomes costly, since security patches are normally issued monthly and are not necessarily aligned due to different patch release cycles from different manufacturers. While waiting for these elements to align, the vulnerability is public but the system is not patched, so there is an increased risk of a successful exploit—an infection by a network worm in the majority of the cases.
Virtual patching techniques
Virtual patching, unlike traditional patching, protects the system without touching the application, its libraries, or operating system. Additionally, virtual patches are available much sooner than actual software patches. Within days after disclosure of a vulnerability, a virtual patch can become active, where an application manufacturer might take weeks to months to modify and test the software.
Using a virtual patching technique, maintenance organizations can reduce the change frequency in a DCS, typically driven by the monthly distribution of the Microsoft security patches, and remain protected against network-based attacks.
The process is designed to place a shield around the control network that checks for the activity of known vulnerabilities and offers good protection against so-called "zero-day attacks" not indentified by protection mechanisms such as anti-virus software. A vulnerability filter is not impacted by this situation directly, since it filters the exploit of a specific vulnerability without being sensitive to changes in a particular signature.
The benefits of shielding are two-fold. Not only does it offer protection against network-based attacks or denial-of-service attacks, but it also stops the propagation of malware over the network. Malware—both viruses and network worms—often attempts to propagate to another node, frequently using the network. Virtual patching can stop this propagation effectively without having to physically disconnect a network segment, which would have a much greater impact.
Virtual patching in practice
Virtual patching filters the traffic between two points, using vulnerability filters which are designed to detect and block traffic that violates application protocols. These vulnerability filters behave like a network-based virtual software patch to protect downstream hosts from network-based attacks on unpatched vulnerabilities. The vulnerability filters are created as soon as new vulnerabilities are discovered to preempt any attacks. Specifically, this approach is used to shield the control network from traffic coming from Level 3 or above, or traffic flowing between communities. Various filters help redirect traffic to ensure smooth movement through the network while also ensuring security. Other filters monitor traffic levels to detect unusual spikes that may indicate a threat.
Of particular importance is the technique's ability to rate-shape traffic flows based on application types, protocols, or IP addresses. Protocol anomaly filters run simultaneously via the threat suppression engine to detect out-of-spec network traffic. The filters detect conditions that are both necessary for an attack's success and guaranteed never to occur in normal traffic. They can detect multiple attacks without false negatives or false positives.
The vulnerability filters are reinforced by threshold filters, which establish a baseline of normal traffic levels by monitoring network traffic for a specified number of hours or days. These filters are configured to take specified actions when the traffic rises above or drops below a threshold.
The Nachi worm, for example, has the potential to cripple network performance by flooding the network with ICMP traffic, which could create excessive load on a router or host. Virtual patching would limit the traffic on the Level 3 network toward the Level 2 control network and force CPU utilization to normal stable levels to prevent system downtime. Thresholding filters enable security policy implementation based on the number of bytes in a particular stream, as well as connections and packets from particular hosts with user-defined time frames, from per minute to per month.
Moving forward
Plants today are faced with novel threats that must be met with dwindling resources, and protecting themselves from outside attacks is a priority that requires significant investment in terms of time and attention. Determining when and how to patch is a critical decision that should not be taken lightly.
However, by deploying virtual patching, industrial operations can ensure increased protection against the risks of zero-day attacks and can significantly reduce the impact of a malware infection. By reducing the rate of change induced by security patches for the shielded control networks, plants can provide increased reliability while improving security posture. Furthermore, facilities can improve the patch management process by having more control over the moment of security patch installation and, consequently, achieve significant cost savings.
Mike Spear is global operations manager, industrial IT solutions for Honeywell.
Key concepts:
- Patching your industrial networks is necessary, but keeping current can be a challenge.
- Virtual patching can provide the same protection as a real patch, but can be implemented more quickly and without some of the risks involved with regular patches.

subset: commoncrawl


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Looks like you are using an old version of Internet Explorer - Please update your browser
Pièrre Simon Laplace is famous for his concept that the solar system formed from a spinning cloud of gas.
No results found in .
Answers in Genesis is an apologetics ministry, dedicated to helping Christians defend their faith and proclaim the gospel of Jesus Christ.


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The evangelical Christian mayor of Vallejo, California, is under fire after calling gay and lesbians "sinful".
In an article about the escalating tensions between recent gay arrivals and evangelicals in the Bay Area city, the New York Times quoted Vallejo Mayor Osby Davis as saying: "They're committing sin and that sin will keep them out of heaven. But you don't hate the person. You hate the sin that they commit."
Davis, who is a lawyer, is a devout follower of the charismatic Assemblies of God and advertises himself as a "Christian attorney". Two years ago, Davis won a bitter mayoral race by just two votes in a recount over an openly gay candidate. On Top Magazine reports: "Several gay candidates say the city is replete with anti-gay sentiment. They point to prayer circles formed outside the City Council chamber and political 'faith forums' hosted by a coalition of local churches."
One outraged Vallejo resident told KTVU: "It's not okay for him to say that. That's his own personal belief and it's shocking to hear someone say that, especially today in California and Vallejo as diverse as it is."
The mayor offered an "apology" and says his remarks were taken out of context. Gay activists in the city are not impressed. They will push for the mayor's censure and a demonstration is planned for December 1. Watch a news report WHEN YOU JUMP.


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Your dream of fun on the water is now a reality.This item may not be available immediately in dealer stock. Some items may need to be ordered. See terms for details. 13247
*Price: $7,099.00
CLICK HERE to See OUR Price *Does not include dealer fees. See TERMS for details. MAP/Sale Price available only on certain units. Does not necessarily include special financing.


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Aidan Salvi necesitaba un nuevo diseño de logotipo y lanzó un concurso de diseño en 99designs.
Un ganador ha sido elegido entre 64 diseños de 23 diseñadores freelance.
Pinnacle Circuits
The parent company is a manufacturer of printed circuits boards. PCBs are the core electronic components within any electronic product. Pinnacle Circuits is a domestic company that has manufacturing facilities in the US and internationally. It provides PCB manufacturing services, along with engineering services for a broad spectrum of companies. The parent company has spent the last 8 years developing and perfecting a manufacturing process that will allow for a lower manufacturing cost being highly innovative in its process, leading to the launch of this company to exploit the new process, technology, and knowledge. The company will help businesses with their local and international PCB requirements, from design, manufacturing, sourcing, and logistics.
Medium and large organizations that have a need to manufacturer printed circuit boards, either prototype or production runs, either locally or need low cost international sourcing. The logo with be seen by engineers and purchasing agents for medium and large corporations.
The logo design needs to be a clean design, representing a tech firm, but should have aspects that represent the name "pinnacle." Color schemas are open for consideration. The color should reflect the expertise and knowledge that the company holds within the industry. The design should use a combination of imagery and text. It should not be a type only logo design. Words that should come to mind when seeing the logo should be: pinnacle, stable, strong, high tech, electronic, enduring. The logo will be used within the website, business cards, promotional material, direct mail campaigns.
Parent company is http://www.AmitronCorp.com.
Descubre cómo funciona un concurso de diseño u obtén más información sobre nuestros servicios de diseño de logo.


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Almost all women over 50 are told to take calcium supplements to prevent bone loss. Hip fractures, spine fractures and other bone problems can cause a lot of pain and misery, not to mention early death. But now I am reading that calcium pills themselves may lead to heart disease, stroke and premature death. This is very confusing.
Earlier research has shown that men who take calcium supplements (1,500 mg) are more likely to suffer a heart attack or stroke (JAMA Internal Medicine online, Feb. 4). A new study has shown that this danger haunts women, too (BMJ online, Feb. 13).
The study included more than 60,000 Swedish women followed up for almost 20 years. The researchers found that those who ate a high-calcium diet (at least 1,400 mg/day) and also took calcium tablets (500 mg each) were more than twice as likely to die during the study as those whose diets contained between 600 and 999 mg of calcium daily. Overall, it appears that relying on dietary sources of calcium is safer and more likely to provide additional nutrients needed for bone strength, such as magnesium, vitamin K and vitamin D.
We discuss the confusion surrounding calcium supplements, offer a list of calcium-rich foods and advise on nondrug approaches in our Guide to Osteoporosis. Anyone who would like a copy, please send $3 in check or money order with a long (No. 10), stamped (66 cents), self-addressed envelope to: Graedons' People's Pharmacy, No. U-92, P.O. Box 52027, Durham, NC 27717-2027. It also can be downloaded for $2 from our website: www.peoplespharmacy.com.
I take Frova for migraines. It works great and doesn't cause a rebound migraine.
My only complaint is that it takes a long time to work, sometimes as long as two hours. That's an eternity with a migraine. I wondered if it would work faster if I placed it under my tongue, so I tried it.
It tasted terrible, but my migraine was gone in about 15 minutes!
Is there some reason I should not take Frova sublingually? I read the pamphlet that came with it, and didn't see anything about taking it sublingually. What do you think?
We suspect the nasty taste you noted would be enough to discourage most people from repeating this experiment. The drug companies usually are happy if their migraine products relieve pain within two hours.
We looked to see if frovatriptan (Frova) is available as a sublingual tablet. It is not, but researchers in India have had success with a related medication, sumatriptan (International Journal of Pharmaceutical Investigation, July 2012). They found that they could mask the bitter taste and speed drug dispersion with this approach. Ask your doctor and pharmacist if your under-the-tongue trick is OK.
Taking Chantix was the worst thing I ever did in my life. I wish I could undo the damage it has caused. It triggered a manic episode that lasted six months, then a spiraling depression that ended with my relationship crumbling and me losing friendships, my family and my house.
The stop-smoking drug Chantix can be useful for some people. For others like yourself, however, the psychological side effects of Chantix can be devastating.
The manufacturer offers this caution: "Some people have had changes in behavior, hostility, agitation, depressed mood, suicidal thoughts or actions while using CHANTIX to help them quit smoking."
I want to tell you my success story about using coconut for treating irritable bowel syndrome (IBS). I have suffered with debilitating IBS for 20 long years. Then I saw your column on eating shredded coconut to quell diarrhea, so I decided to try it. I was shocked when I realized that it was working! It's been three weeks, and I've not had a single sick day. This is like a miracle for me, and I want to tell others.
We first heard about using coconut for difficult-to-treat diarrhea in 1998. A reader discovered that two Archway Coconut Macaroon cookies helped control this symptom of Crohn's disease. Through the years, we have heard from others who have found that shredded coconut is helpful against diarrhea.
• Write to the Graedons at their website, www.peoplespharmacy.com. Their newest book is "Top Screwups Doctors Make and How to Avoid Them."


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Get the Link to This Publication
You can copy and paste this link into any site, or bookmark it online or offline with any service.
- Done
Buy Digital: Free free with Print Purchase
Digital Includes: PDF WebViewer
- Details
- Description
- Published by:
- Jack Crowder
- Published:
- 6/28/2012
- Specs:
Standard / 8.25" x 10.75"82 pages Perfect-bound
- Category:
- Art
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Divergent Magazine is about the gallery experience. We exhibit pieces (fiction, nonfiction, poetry, art of all forms) featuring the best upcoming artists in the nation. Think you have what it takes? Send in your submissions today to email@example.com


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Feel confident about any insurance claim case with assistance from Brian Blackwell Investigations. Our team offers thorough insurance claim investigation services for your company.
Our team also offers great skip tracing and surveillance services. When you feel suspicious about someone or are having trouble tracking a person down, we are ready to help.
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Discover the truth about any situation with private investigation services from Brian Blackwell Investigations in Seattle, Washington. From tracking people down to process serving, our investigators understand your needs.
D. Brian Blackwell has been a licensed private investigator since 1993. He started this business to offer confidential services at reasonable prices that you can rely on. Many of our clients come to us via word of mouth and referrals. Let us find the truth and the evidence that you need.
About Brian Blackwell
Brian Blackwell Investigations – List Of Services


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MAZAR-E-SHARIF — A bomb planted by the Taliban destroyed 22 NATO trucks carrying supplies to their forces in northern Afghanistan, the Taliban and police said today.
Eighteen fuel trucks and four supply vehicles were parked in Aibak, the capital of Samangan province, when a bomb ripped through them, wounding one person, local police said.
"At 2 a.m. the mujahideen attacked the invader NATO trucks," the Taliban said in a statement, referring to the wagons which had been driven from Uzbekistan to Afghanistan's north.
The trucks were attacked in the same province where prominent anti-Taliban lawmaker Ahmad Khan Samangani was killed on Saturday at his daughter's wedding, in a suicide bomb attack that killed 22 other guests.
"We believe the Taliban carried this out. Eighteen trucks have been totally destroyed, the rest were damaged by fire," Samangan police chief Khalil Andarabi told Reuters.
Separately, police in neighbouring Baghlan province said they had detained 10 suspected Taliban members with so-called magnetic bombs, which they were trying to attach to supply trucks.
Pakistan recently reopened its border crossings with Afghanistan for NATO supplies after shutting them in November after a US airstrike unintentionally killed 24 Pakistani soldiers. (Reuters)


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Imaginarium Galleries is home to Drabbits, the original fantasy pets, and the world famous Alfaro Ventriloquist figures.
We invite you to explore our world. As you navigate throughout our website you will find many examples of the various creatures and characters that make the world of Imaginarium such an enchanting place. We hope you enjoy your journey! If you have any questions along the way, please let us know.
Thanks for visiting!


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Hommage Bob Marley - One Love Project Tickets
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This image is available through Creative Commons. Email email@example.com with any questions.
The fans have spoken
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"The value and quality compared to competitors is far more superior."
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Interior Design Hd Wallpapers | Home Interior Design | Interior DesignBeautiful Home Interior Design With Wooden Floor And Glass Window Glass and wood elements, this time was chosen pairs in Home Interior Design, because it presents a warm atmosphere. Design a house with two bedrooms can be inspiration. To give the impression of vast, some rooms can be designed into one. For example, a family room and a living room, dining room with kitchen area, while the master bedroom together with a workspace. Wooden Shelf On White Bedroom Wall Under Glass Window To arrange a narrow space, you can set using the glass. In the Home Interior Decoration, the presence of glass can give the impression of light to a room that is not too big. Glass can also be used as a barrier between rooms. Modern Home Interior With Glass Staircase And Fireplace Render Resolution For Home Interior Accessories in shades of wood, you can add bright colors, such as beige, which can be used as accents in the carpet, bedding, cushions, lamps, sofas, or candles on the table.
Labels: Glass House , Small Home Design , Wooden House
Barn Style Doors
Postado Por Bianca Borges àS 15:11
Glass Interior Door Designs
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Labels: Glass House Designs
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In The Living Room Or Family Room Is Designed Combining Modern And
Wooden House , Wooden House Design , Wooden House Interior Design
Elegant Brown Kitchen Glass Tile With Recycled Wood Cabinetjpg


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MACON, Ga. (AP) - Residents in a Macon neighborhood are preparing for some disruptions as a motion picture is filmed in the area.
"Need for Speed," a DreamWorks Studios film, is scheduled to shoot scenes on Magnolia Street all day Thursday, The Telegraph reported (http://bit.ly/ZkIG9Z ).
Magnolia Street is typically quiet. Sandwiched between Temple Beth Israel and the post office, residents on this historic city street lined with vintage Southern homes enjoy a peaceful life.
Members of the production crew installed four temporary speed bumps on the street Tuesday.
As part of the plot, movie characters are racing to get to northern California. Along the way, they get detoured and end up on a side street (Magnolia Street), a location manager wrote in a letter to residents living on the street.
Residents can't park on Magnolia and many other downtown-area streets for a few days, and life will be somewhat altered during the production. Angel Collins, who lives at 1039 Magnolia St., said that's OK with her.
"It's a necessary inconvenience," said Collins, a freelance writer. "If we want Macon to be what we want it to be ... we have to accept this and be happy and excited about it."
Filming for the movie begins Wednesday in other parts of the city, including the area around Hardeman Avenue.
The movie, directed by Scott Waugh, who also directed "Act of Valor" in 2012, is an adaptation of the popular video game series "Need for Speed." Cast members include Aaron Paul ("Breaking Bad"), Dominic Cooper ("Captain America"), Imogen Poots ("Fright Night") and Michael Keaton ("Batman").


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The following information was provided by the Houston SPCA and the Houston Humane Society.
- Identification: Make sure your pet wears a collar and I.D. tag with up-to-date information.
- Vaccinations: All pets should be current on their shots. Keep a copy of the vaccination records in a sealed/waterproof plastic bag.
- Sleeping Quarters: Help your animals avoid shattering glass and falling objects. Don't place a pet's bed below windows or shelving.
- Have Crate Ready: Every animal in your house should have a crate -- a molded plastic carrying kennel. Familiarize your pet with the crate before disaster strikes.
- Check The Yard Make sure all fencing is secure and all holes and potential escape routes blocked.
- Plan Ahead: Identify animal shelters (in case your pet becomes lost), local boarding facilities, veterinarians, motels, and friends or relatives that may temporarily house your pet after a disaster.
- Evacuate: If you evacuate, take your pet.
Disaster Preparedness Checklist:
(Use this as a guide for building your own disaster preparedness kit for your pets.)
- Molded plastic pet carrier
- Copy of your pet's rabies and vaccination records sealed in a plastic bag
- Pet first aid book and kit
- Two-week supply of pet food
- Three-day supply of bottled water
- One-month supply of your pet's regular medications
- Non-spill food and water bowls
- Cat litter
- Cat litter pan
- Leash
- Plastic bags (for pet waste disposal)
- Sheets (one to cover each pet carrier)
- Blankets
- Non-electric can opener
- Newspaper
- Disinfectants
- Paper Towels
- Comb/brush
Copyright 2012 by Click2Houston.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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Name: The Orchard, South Norfolk
Place type: Woodland Or Forest
Location: Grid Ref: TM 1922 8047 • X/Y co-ords: 619226, 280475 • Lat/Long: 52.37839890,1.21948758
District: South Norfolk
County/Unitary Authority: Norfolk
Region: Eastern
Country: England
Height: 49.1m
OS Explorer map: 230: Diss & Harleston
Use OS Maps to see more detail including footpaths, bridleways, cycle tracks and rights of way.
Wild Bryony Cottage, in MENDLESHAM GREEN
Sleeps: 2, Bedrooms: 1
Romantic Mendlesham Green cottage in this quiet hamlet, cosy accommodation with courtyard garden. Ideal base for touring. Diss 12 miles.
The Annexe, in TIVETSHALL ST. MARY
Sleeps: 4, Bedrooms: 2
Lovely detached bungalow in quiet Norfolk village of Tivetshall St Mary. Two bedrooms. Private garden. Diss 6 miles.
Ducksfoot Barn, in PULHAM MARKET
Sleeps: 5, Bedrooms: 2
Detached barn conversion with character features close to Norfolk village of Pulham Market. En-suite bedrooms, two courtyard areas. Ideal for families. Diss 8 miles. Norwich 17 miles.


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Golf: Bill Haas overcomes doubt to earn 'special' win
Few appreciate how hard golf is on the mind and emotions. Even the smoothest victory by an elite player can contain a sea of doubt. Our conscious thoughts, as well as our memories, failures and hopes, lie in wait, ready to attach themselves to any misadventure.
Bill Haas, steeped in golf from birth, grasps that difficulty intensely and talks about it openly, even using his hour of victory to talk about how "many times I've choked." And, because of it, how glorious victory feels.
"This was an unbelievable, special day," he said after winning the AT&T National on Sunday. "I wish I could explain it." He actually comes close.
You'd think that Haas might be the most pressure-proofed player that golf could breed. His family is second-tier golf royalty. His great uncle, Bob Goalby, won the Masters. His father Jay Haas won nine PGA Tour events then scorched the Champions Tour with 16 wins and $14 million; he even shot a 60 a few months ago at age of 58. His uncle Jerry was his coach at Wake Forest. His older brother Jay Jr., a golf pro, was his caddie on Sunday.
You can't have more golf knowledge, wisdom and strategy in your genes than Haas. This week, his dad offered suggestions when they played in the pro-am Monday and Tuesday. Jay, Jr., had a key swing-thought tweak the morning before the final round at Congressional Country Club.
But golf is the loneliest, only-est game. That's the harsh power of the thing. In no other game do you choke so visibly and undeniably, then face that reality again the next week. Or, as Haas put it, this was the fifth PGA Tour victory of his career "in 229 starts." He never forgets the other 224.
At 31, Haas already ranked 29th in the world before he won this AT&T National by three shots with a one-bogey 5-under-par 66. Tall, slim, rail-straight and 295.9 yards long off the tee all week, he looked invincible.
Haas could have left that image intact, if he'd wanted. After all, only three others players have won at least one Tour event in each of the last four years -- Phil Mickelson, Justin Rose and Dustin Johnson, fine company.
With a leader board about as lame as any that Washington has seen on a Sunday since the PGA Tour came here in '80, Haas saved face for this event put on by the Tiger Woods Foundation. Subtract his performance, and 146,618 fans during the week, including 35,565 on Sunday, might say, "Doesn't the Washington golf community deserve better than this?"
But Haas more than sufficed.
"I was trying to keep my emotions in check out there. It's so hard to do," said Haas, who took control of the tournament with birdies at the eighth, ninth and 10th holes. "You make a birdie and you're thinking, 'Oh, I can win this thing.' And you somehow have to reel yourself back.'
"There's been a few Sundays this year -- Los Angeles, I had a three-shot lead starting the last round and I threw up all over myself."
This victory meant even more to Haas because he felt the same jitters he's had in every event that he considers a disappointment. "Try to enjoy being nervous. That's hard to do because when you're nervous, you feel like you're going to hit a bad shot," he said. "A couple of times, I could feel it coming and I took a few deep breaths."
Week after week, golf winners say they've had some breakthrough in technique or sports-shrink lingo. Their future -- oh, how grand it suddenly looks. Haas thinks that's bunk. You'll be the same unique gaggle of nerves in your next event. You may win. You may gag. You don't know. Face it.
"Sports psychologists -- 'be positive,' " he says, skeptically. "I'm more of a realist. . . . Some of the answers that are given [by Tour winners] are pretty boring. They're by the book. I'm honest about how I'm feeling. . . . That's terrible to say I choke and throw up on myself . . . but how do you get better? Don't do it again. Just don't do that again. Today I didn't."
Haas is also a realist about the pressure of being from a fine golf family. "A lot of kids go into their father's business and don't succeed or don't get the deal done that their dad got done," Haas said. "It's hard.
"You get a lot of people watching you. At any moment it could go astray. Those thoughts creep into your mind," said Haas, who said he'd keep his Saturday card because it shows a triple bogey at the 11th hole, followed by three birdies on the next four holes. "I don't know how I did it."
For the rest of this decade, watch Haas in the majors as his realism goes head-to-head with his "too hard on myself" temperament. Haas hopes being a new father helps smooth that friction. "A couple of times I said, 'You get to go home and see William this week. This drive is not that big a deal.
"I have not had much success in the majors," he said. "I would like to be a part of that . . . and if the next level comes, then I welcome it."
This event is close, too. Close to deciding about its future. Woods and this event return in '14, but in October the Congressional membership will vote on whether to host three more Tiger Foundation-backed events. All say the vote will be close.
Tiger needs to do better. On Sunday, he schmoozed with members, as he should. But a player with 14 major titles should have so much pull that he can amass a field that won't be gutted by one injury (his), one withdrawal (Justin Rose) and two poor performances (Adam Scott and Jason Day).
Still, the mix of Woods, Washington, Congressional and a July 4th-themed salute to the military seems a natural fit, one worth working to keep.
As Haas played the last hole, Tiger suffered in a blue blazer as he waited for the presentation ceremony. "I live in Florida. It's hotter here," he said.
Two Marines in parade dress asked for a photo with Woods. He beamed, pouring perspiration, mopping off his face. The Marines were as dry and cool as if they'd stepped out of a freezer.
"That's because they run like 10 miles a day," said Woods, shaking his head in appreciative admiration, throwing off an arc of perspiration.


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YouTube for all your POWER, AIX, Systems Director, PowerSC, PowerVM Hands-On Videos
nagger 100000MRSJ Visits (18021)
Just completed the move of the POWER and AIX Hands-on Movies to YouTube videos - after pruning we have 97 of them.
This means you can watch them on your mobile Smartphone and Tablets in addition to your work
During the transfer I pruned out a few of the older ones particular Systems 6.2 as we now have a set of Systems Director 6.3 videos. I also cleaned up the Developer works page so it is much less complicated being simple lists with no icon images. This should help out the wiki server and arrive more quickly at your browser. Every movie on DeveloperWorks also has links to the YouTube video.
Briefly, we have the following categories (got to developer works to see these groups)
There are some nice features of YouTube like statistics and seeing which videos are most popular - with 650 videos viewed in just 3 weeks we are off to a good start. Some guys found and watched a video only minutes after the upload! I also noted I need to create a few more videos - partially a beginners nmon movie and also on the list are: AIX error log to syslog and the LPAR/System Advisor.
Please share the link with anyone you think might enjoy the videos.
If you think there is a missing topic - please let me know. No promises but I will see what I can do.


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News Release
Media Contact: TPWD News, firstname.lastname@example.com, 512-389-8030
May 23, 2008
Mentored Hunts to Provide Opportunities for Newcomers
AUSTIN, Texas — A new public hunting opportunity for newcomers, the Mentored Hunting Permit (MHP), will launch this fall. The Texas Parks and Wildlife Commission approved the new hunter recruitment initiative at its May 22 public meeting.
The program provides limited opportunities for people interested in participating in a multi-day hunter recruitment workshop on a Texas Parks and Wildlife Department wildlife management area (WMA). Participation will be by reservation, on a first-come, first-served basis, and the fee for the Mentored Hunting Permit will be $25.
The mentored hunting workshop will focus on teaching hunting skills, safety, ethics, game processing and preparation, elements of habitat management, and provide guidance and advice for hunting activities in the future. As part of the workshop, participants would be offered the opportunity to take part in a mentored hunt accompanied by an experienced hunter on the WMA. At this time, mentored hunts for dove, squirrel, and other small game, waterfowl, and feral hog are being considered for the workshops.
"The mentored hunting program is intended to explore possible ways to increase hunter recruitment," said Linda Campbell, director of public hunting with TPWD. "By offering these educational workshops and mentored hunting opportunities, we hope to provide an effective vehicle for people who are not from traditional hunting backgrounds to learn about and get started in hunting."
In addition, the commission approved changes to the TPWD Public Lands Proclamation waiving access fees for spectators at hunting dog field trials on WMAs.
The commission also approved a framework for providing hunting opportunities on 41 state parks during the 2008-09 hunting seasons, offering 1,795 drawn hunt positions on state parks for the upcoming hunting season.
Applications for those hunting opportunities will be available this summer in the annual TPWD Applications for Drawings on Public Hunting Lands booklet. Individuals are drawn to receive a Special Permit by random selection done by computer from a qualified pool of applicants. Current and former applicants can receive information on preference points, status of a submitted application, and drawing results, by calling (512) 389-8221 to access the Public Hunting Program's automated information system. The Public Hunting Program provides low-cost, high-quality public hunting opportunities on over one million acres of TPWD-owned, leased and licensed lands in Texas.
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MarkG_Medina on Twitter
SANTA BARBARA >> So much for the excitement over Kobe Bryant's pick-up game at UCLA. A Bruins official immediately refuted reports from its own administrators that suggested Bryant, Carmelo Anthony and Kevin Love played in a game. But Bryant also refuted what an UCLA official said about his own attendance.
"It seems like if I want to get an accurate sports source, I have to go to TMZ," Bryant said sarcastically about the sports gossip Web site. "I wasn't even there. I was in Orange County."
It apparently is not out of the possibility that Bryant would play in a pick-up game.
Bryant reiterated on Wednesday at his basketball camp here at Santa Barbara that he feels fully recovered from injuries to his left Achilles tendon and left knee that limited him last season to six games. He also reported currently weighing in at 218 pounds, which he says mirrors his weight during the season.
"I'll lean down some more," Bryant said. "Physically I feel great. I don't think about the knee at all when I train. I don't think about the Achilles at all when I train. I feel sharp, crisp. Now it's just time to add on from there."
Voice of support
The Lakers have not provided clarity on when they will hire a coach, adamant they want to find a candidate once they fill out their roster. But Byron Scott appears the favorite, the lone candidate thus far to have two in-person interviews.
In addition to spending 10 of his 14-year NBA career with the Lakers, Scott had head-coaching stints with the New Jersey Nets, New Orleans Hornets and Cleveland Cavaliers. Scott also provided a mentorship role for Bryant during his rookie season of 1996-97.
"We've had a tremendously close relationship throughout the years," said Bryant, who added he would support the possible hire. "Obviously I know him extremely well. He knows me extremely well. I've always been a fan of his."
Great expectations
It did not take long for Bryant to follow Lakers rookie forward Julius Randle on Twitter. It happened within minutes after the Lakers selected Randle two weeks ago with the seventh overall in the NBA Draft. Perhaps because Bryant likes what he described as Randle's "tenacity and competitive spirit" that produced 24 double-doubles in his lone season at the University of Kentucky.
"He has the tools," Bryant said of Randle. "He can handle the ball and make plays with the ball and shoot the ball. Now it's on us to make sure he fully develops to reach his full potential."


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State Department and other agencies are offering non-lethal aid.
The CIA began delivering lethal aid to some Syrian rebel groups two weeks ago, according to a Washington Post report, along with non-lethal aid from the State Department and other government agencies. That seems to end months of delays from the CIA on an authority they've had since July. Now that the United States is backing away from a Syrian strike, for the moment, reports emerge indicating that the country is stepping up its response in other areas.
Those CIA shipments apparently don't yet include the sorts of weapons the rebels say they need most: antitank and antiaircraft missiles. One opposition leader told the Post that the light arms and ammunitions shipments they have gotten, however, are "better than nothing." Here's more from the report:
The latest effort to provide aid is aimed at supporting rebel fighters who are under the command of Gen. Salim Idriss, according to officials, some of whom spoke on the condition of anonymity because part of the initiative is covert. Idriss is the commander of the Supreme Military Council, a faction of the disjointed armed opposition.


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Bumble bee identification
In order to properly identify bumble bees, you need to first determine whether the bee you are examining is male or female. There are three different types of bumble bees you will encounter: workers, queens, and males. Both queens and workers are female. In most cases, queens and workers have similar coloration and physical features, except that queens tend to be much larger. Males can differ in coloration from females of the same species, as well as other physical characteristics.
All insects have three main body parts: the head, thorax and abdomen. Bumble bee keys will often refer to the coloration of the hairs on a particular abdominal segment, such as t2 ('t' refers to tergite, or the top of the segment). Note in the figure above that numbering of the abdominal segments always begins at the point where the abdomen meets the thorax.
Is your bumble bee male or female?
Males have thirteen antennal segments versus twelve antennal segments in females. Males of some species will have larger eyes, or longer hair than females of the same species. Males differ from females in having seven abdominal segments, whereas females have only six abdominal segments. Males do not have pollen baskets. A pollen basket is a broad concave shiny segment rimmed with long hairs that is found on the back legs of a female bumble bee. Pollen baskets are used to carry pollen back to the nest.
The USDA Forest Service along with The Pollinator Partnership has put together the following identification guides for eastern and western bumble bees. They can be downloaded below.
Eastern Guide by Sheila Colla, Leif Richardson and Paul Williams
Western Guide by Jonathan Koch, James Strange and Paul Williams
Return to
rusty-patched bumble bee
yellowbanded bumble bee
western bumble bee
franklin's bumble bee


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Paranormal Activity 3: The Unanswered Questions
Here's the entire Paranormal Activity movie trilogy summarized in chronological order, with the connections between the films pointed out. It should go without saying that THERE ARE MAJOR SPOILERS IN THROUGHOUT THIS ARTICLE.
How does Paranormal Activity 3 tie into the other films?
Paranormal Activity 3 is set in 1988 when sisters Kristi and Katie are young (5 and 9, respectively). It is meant to chronicle the events that the girls cannot fully remember in the first two films - namely the demonic entity first coming to haunt them. The girls' mom has a boyfriend, Dennis, who begins to film the phenomenon happening in their home. The mom, Julie, has decided not to have any more kids - much to the chagrin of her mother (the girls' grandmother), Lois. A mysterious symbol drawn on a crawl space ceiling in the girls' room leads Dennis to a book about a coven of witches in the 1930s who served demons by brain-washing girls of child-bearing age into having sons for the demon to collect, before wiping away the child-bearer's memory of the event. Dennis tries to show this explanation to Julie, but she will not buy it.
The demon makes a bond with Kristi, in particular (which she refers to as her friend "Toby"). After repeated attacks, Kristi eventually promises to do the demon's bidding in order to save her sister from harm. Kristi begs her mom to take them from the house to grandma's house (apparently, the demon's request), but Julie, still in denial, refuses. For "motivation," the demon then tears apart the kitchen in front of Julie, which sends her running off to grandma's house with the kids. Thinking they are finally safe, Julie awakens in the night to the sound of cars pulling up to Lois' home. It is then revealed that Lois is part of the coven of witches from the '30s that Dennis saw in the book, and that she serves the demon terrorizing them (she had the same symbol hidden on her wall that the demon drew on the crawl space ceiling). Gathered with the rest of her coven, Lois watches as the demon kills Julie and Dennis. She then leads her granddaughters up the stairs to an unknown fate, with the demon in tow.
Paranormal Activity 1 & 2
Jump to 2005, when an adult Katie delivers stuff from Lois' old house (Lois has seemingly died) to a pregnant Kristi and her husband Dan. This includes a necklace and a box of old video tapes (Dennis's 1988 tapes AND a set of tapes labeled "1992"). A year later, after Kristi has given birth to her son, Hunter, a "burglary" occurs at her home. Every room is completely trashed except for Hunter's bedroom, but the only things stolen are the necklace and the video tapes. Soon after, strange paranormal events begin to occur in Kristi and Dan's home. Their housekeeper Martine claims it is an evil spirit, tries to protect the family via prayer and incense - and gets fired for her trouble by Dan, who will not even begin to entertain thoughts of the supernatural being real in any form. Upon visiting, Katie and Kristi reminisce about that mysterious period from their childhood (which they cannot recall) that led to their family being broken, and their childhood home burning down. The events happening in Kristi's home seem vaguely similar to deep-seated feelings the girls have of that childhood trauma; Katie is worried Kristi will 'end up like their mother.'
Kristi's step-daughter Ali begins to research demonic mythology, and discovers that humans could make deals with demons for wealth and power, in exchange for the soul of their first-born sons (a deal seemingly made by Lois and her coven, or Lois' mother - possibly the founder of the coven). If the deal maker didn't have a son, the demon would haunt the deal maker's family until a male heir could be collected. Kristi's infant son Hunter is revealed as the first male heir to be born into their family since the 1930s (Lois had hoped Julie would break that cycle, and encouraged her to have more children - but no such luck).
The paranormal activity in Kristi's home begins to escalate; at one point, Kristi herself is dragged down into the basement by the demon and is kept there for hours. When Kristi is released, her family finds the basement door covered in scratches, with the word "Meus" (Latin for "Mine") scratched in the door (either meaning Kristi or Hunter or both belong to the demon). Ali becomes convinced that Kristi has been corrupted by the demon and convinces her father of this by showing him footage of Kristi being dragged into the basement by some invisible force. Dan calls in Martine (the nanny he previously fired), who informs him that he cannot exorcise the demon completely - but he can pass the demon off to another family member. To protect his own family he decides to sacrifice Kristi's sister, Katie. After a frightful confrontation with a possessed Kristi, Dan, Ali and Martine succeed in their plan and free her from the demon using a cross. Dan burns a photo of a young Katie (that Julie took on the girls' first day of school) to complete the ritual (this seems to be the same photo that a few weeks later shows up in the attic of Katie and Micah's home). Afterwards, Kristi has no memory of being possessed.
Katie, meanwhile, has just moved into a new home with her boyfriend Micah. When strange paranormal activity begins to occur in their home, Katie confesses to Micah about the strange events from her and Kristi's childhood - events which repeated when Katie was a teenager (age 13) and now and again throughout her adult life (a time we still haven't seen in the films). She says that it's felt like she's always been haunted by something, though Micah is skeptical. Nevertheless, Micah begins to record the happenings and Katie eventually hires a psychic to assess the situation. The psychic (who states his expertise is not in demons, but in ghosts) reveals that the demon feeds off of negative energy; emotional friction between Katie and Micah is only strengthening it. Events escalate as Katie finds the photo of herself that Dan burned (she thought it lost in the house fire from her childhood) and starts to show signs of being possessed by the entity. Katie visits Kristi (3 weeks after Dan sent the demon her way) and explains the strange events occurring in her home. Dan reveals nothing about what happened to Kristi.
As more and more havoc is wrought, Katie and Micah try to reach out to a demonologist - but he is out of town. Frightened, they meet again with the psychic, who is instantly panicked by the malevolent presence in the house and flees the scene. When Katie is eventually physically assaulted by the demon, she and Micah decide they will flee to a hotel. Before they can leave, however, Micah discovers Katie gripping a cross (the one used to free Kristi) so tightly that her hand is bleeding. He burns the cross and the photo of Katie in anger, and an eerily tranquil Katie then informs him that all is well. Micah believes her, reluctantly.
The next night, Katie awakens in bed and watches over Micah sleeping before disappearing downstairs. Micah awakens to the sounds of Katie screaming as if being murdered/attacked and runs downstairs to aid her. Heavy footsteps are heard on the stairs, and then Micah's corpse is flung at the camera, revealing a fully-demonic Katie as his murderer. The next night, demon-Katie appears at Kristi's house and murders Dan and Kristi, before taking young Hunter into her arms and disappearing (Ali was not home at the time), with her whereabouts still unknown after three films.


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Welcome to the Center for Technology Commercialization (CTC), where you will find the support and resources you need to bring your innovation to market. The path forward is exciting and complex, and you'll need experienced guides to help you find your way.
America's Seed Fund - Grants to Launch Your Technology Business
One service the Center for Technology Commercialization offers is assistance with your funding acquisition efforts through the federal Small Business Innovation Research/Small Business Technology Transfer (SBIR/STTR) programs. Securing federal funding for your innovation is a critical step in advancing towards commercial success. Together, we will assemble a team of advocates who will help you evaluate the feasibility of your ideas and plan and apply for federal R&D grants, seed angel or venture funding, business plans and much more.
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Explore this site to learn more about SBIR/STTR funding sources, our methodology, and to read about our portfolio of successful clients. Then get in touch with us to see how you too can leverage the Center for Technology Commercialization's resources for your start-up success.
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Congratulations on taking your first step! We look forward to working with you.


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- Manchester United 0-1 Sunderland, Premier League
Sunderland revival continues as Giggs suffers first loss
Sunderland took a huge step towards cementing their top-flight status by handing Ryan Giggs the first defeat of his reign as Manchester United manager.
Sebastian Larsson took advantage of some slack marking to fire home Connor Wickham's cross in the first half as Sunderland recorded their first win at Old Trafford since 1968.
What had been billed as a tough fixture turned out to be something of a stroll for the 1-0 winners. Fabio Borini and Emanuele Giaccherini both struck the woodwork in the second half and Gus Poyet's team looked comfortable in possession all afternoon.
Fulham and Cardiff relegated to Championship
- Cardiff City and Fulham have been relegated from the Premier League after Sunderland sealed the pair's fate by picking up all three points against Manchester United at Old Trafford, while Newcastle ended a run of five straight league defeats amid fan protests at St James' Park.
- Read the Premier League round-up here
The win condemned Cardiff and Fulham to relegation, while Sunderland are now big favourites to stay in the Premier League too. Providing Norwich lose at Chelsea on Sunday, they need only to take one point from their final two matches to survive.
And after recent wins over Chelsea, Cardiff and now United, few would back against them to do so. This was the afternoon that the feel-good bubble surrounding Giggs well and truly burst. The high-tempo, counter-attacking football he demanded from his players was absent all day.
United were flat in midfield, Javier Hernandez went missing up front and even the return of Robin van Persie from the bench could not inspire them to victory.
Many United fans wanted Giggs to be the club's next manager, but the board are wise to turn to the more experienced Louis van Gaal, who is set to be appointed as David Moyes' successor next week. United's defeat also highlighted the need for reinforcements this summer, particularly in midfield, where Nani, Darren Fletcher and Michael Carrick failed to impress.
The number of empty seats visible at the final whistle was remarkable. The small pocket of away supporters had every reason to remain and hail their team, who are almost safe just a few weeks after looking doomed.
It was all smiles for the home fans just before kick-off when Giggs received another huge welcome as he strolled down the touchline to his seat in the dugout. But just as they did in like last week's win over Norwich, Giggs' men started very slowly.
Ashley Young, one of five changes to a starting XI that did not contain the injured Wayne Rooney, dazzled Marcos Alonso with his skill, but his final ball was poor. The only time United came close to scoring in the opening 15 minutes was when John O'Shea nearly turned the ball into his own net from Carrick's cross.
Another United old boy - Wes Brown - then put a crucial block in to deny Nani, who then picked himself up before curling over from 20 yards. Patrice Evra bundled his way through the crowd, but his weak header was easily collected by Vito Mannone; it was all a bit lacklustre from the hosts.
Young and Nani used their trickery to try to get past their markers, but there was no one in the box to convert. Hernandez, making his fifth league start of the year, dropped too deep, leaving United without a focal point up front.
Giggs had seen enough. With 26 minutes on the clock he came to the touchline for the first time to stand over his players. Four minutes later his mood worsened as Sunderland took the lead.
Fletcher inexplicably allowed Wickham to send over a cross which Larsson expertly finished after giving Carrick the slip. If Giggs hoped that would kick his team into gear then he was wrong.
United were just as flat and unimaginative until the break, with Juan Mata the only man to test Mannone courtesy of a low drive.
Soon after the restart the United fans started voicing their frustration as the home team passed the ball across midfield without, seemingly devoid of any idea how to pierce the Sunderland back four.
United upped the tempo briefly near the halfway point of the second period. Evra crossed for Hernandez, but Brown intervened just as the Mexican was about to shoot. Nemanja Vidic appealed for a penalty when his header struck Lee Cattermole in the box, but Howard Webb waved play on.
Giggs replaced Nani with Adnan Januzaj, who scored two goals in the reverse fixture. Then Van Persie entered, along with Danny Welbeck, for his first game in more than six weeks.
Sunderland should have put the result beyond doubt with 17 minutes to go, but Giaccherini's weak shot from a cross by fellow substitute Jozy Altidore hit a post and bounced out to safety.
A huge amount of United fans headed for the exits 10 minutes before the end. Borini almost made it 2-0 when he struck the bar, but one goal proved enough for Poyet, who jumped for joy when the final whistle went.
A large number of the United fans who remained booed their team off. The manager may have changed, but the club's awful home form continues.


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The past ten years have been mostly forgettable for St. Bonaventure, the tenure's nadir being a 2-26 season in 2005 that came in the wake of scandal and suicide. Last season's 16-15 record was the first time the Bonnies finished above .500 since 2002, and their last NCAA appearance was in 2000.
That changed today, as the underdogs with the wolf mascot took down Xavier 67-56 in the A-10 title game, one the Musketeers were hoping to win and ease their bubble anxiety. You might say the Bonnies welded together the necessary parts for a championship team. [CBS]


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There are plenty of reasons not to look forward to 2013, most of them stemming from the fact that the new year could look a lot like the old year.
There are plenty of reasons not to look forward to 2013, most of them stemming from the fact that the new year could look a lot like the old year.
That, as we all know, has been a year of divisiveness, rancorous political debate and paralysis in Washington. It has, in North Carolina, been a year of high unemployment and a lame-duck administration too often distracted by scandal.
So now we are left searching for a quick fix for putting this country back on track.
Americans have found themselves struggling to stay afloat, both as individuals and as a nation, but we remain a resilient bunch that knows how to pick ourselves up, roll up our sleeves and begin the task of determining what is wrong and how we go about fixing it.
We don�t allow destiny to take the wheel; instead, the American people recalibrate, and begin to restore whatever has thrown us off-balance in the first place.
This time, it will be a big job.
Americans � and Tar Heels in particular � will face many challenges in this brand new year ahead, ranging from finding ways to preserve fairness in finding tax dollars to searching out places where government can shear spending.
Like many Eastern North Carolina counties, Lenoir, Greene and Jones face pressing local issues: a public education system that, while improving, still lags behind the ideal that parents, school administrators and community leaders know we need; persistent poverty and the related issue of job creation; and the difficult task of keeping tax rates down to levels that won�t place too heavy a burden on their citizens, while at the same time ensuring a level of service that residents expect from their governments.
It�s won�t be easy. We can only hope we have elected the right people to lead us into a future. November�s general election returned a number of familiar faces to positions of authority, but it also meant some new blood for school boards, boards of commissioners and legislative seats in our area. Optimistically � and that is the only way to face the new year � we expect that combination of experience and fresh ideas to make a difference.
No one can point to 2013 and claim to possess all the answers. Because resources are tight and the needs so great, each of the 50 state legislatures have plenty of work ahead if this country is to avoid going the route of Greece. North Carolina is no exception.
So, make no mistake; the months ahead will be both hard and painful. Americans can no longer expect the government to fill in every crack and cranny in their lives.
It�s time for our self-sufficiency, both as individuals and as a nation, to coalesce and guide this country through the times ahead. It is something we can do. It is something we will do. And the time to do it is right now.


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Halloween Night Hike: At Kettle Creek Wildlife Sanctuary, beginning 6:30 p.m. Oct. 27. Grab a flashlight and join the Environmental Education staff for an hourlong hike through the woods to reveal nocturnal creatures, the legend of Irish Jack, and the life of those things that wiggle deep beneath human feet. Tours leave every 15 minutes, with the last tour departing at 8:30 p.m. Refreshments will be provided in the E.E. Center's Critter Room. Cost $8 nonmembers, $5 center members and age 11 and younger. Preregistration is required by Oct. 26, and be prepared to select a tour time. To register or receive more information, call 570-629-3061 from 8 a.m.-4:30 p.m. Oct. 19 and 22-26, 9 a.m.-1 p.m. Oct. 20 and 27. mcconservation.org.
Halloween Night Hike: At Kettle Creek Wildlife Sanctuary, beginning 6:30 p.m. Oct. 27. Grab a flashlight and join the Environmental Education staff for an hourlong hike through the woods to reveal nocturnal creatures, the legend of Irish Jack, and the life of those things that wiggle deep beneath human feet. Tours leave every 15 minutes, with the last tour departing at 8:30 p.m. Refreshments will be provided in the E.E. Center's Critter Room. Cost $8 nonmembers, $5 center members and age 11 and younger. Preregistration is required by Oct. 26, and be prepared to select a tour time. To register or receive more information, call 570-629-3061 from 8 a.m.-4:30 p.m. Oct. 19 and 22-26, 9 a.m.-1 p.m. Oct. 20 and 27. mcconservation.org.
Bog walks: Through Nov. 14, the center will offer weekly walks through the Tannersville Bog every Wed. at 1 p.m. Participants will meet at the E.E. Center for a brief presentation and, from there, caravan to the bog for a 2½-hour trek. Cost: $5 nonmembers, $3 Center or Nature Conservancy members and age 11 and younger. Please wear appropriate footwear. Preregistration is required at 570-629-3061 weekdays from 8 a.m. to 4 p.m. and most Sat. from 9 a.m. to 1 p.m. Visit mcconservation.org.
Family Fun Day: Co-sponsored by the Delaware Water Gap National Recreation Area and the Friends of Delaware Water Gap National Recreation Area at Bushkill Meeting Center on Saturday, Oct. 27, from 1 to 3 p.m. The presenter for the free "Batty with Bats" program is Dr. Howard "Sandy" Whidden, biological sciences professor at East Stroudsburg University. Dr. Whidden's presentations are fun and engaging for children of all ages. Park Rangers and volunteers will provide additional arts and crafts activities.
"Octivities" at Millbrook Village: Delaware Water Gap National Recreation Area will hold its annual Halloween-themed "Octivities" program, rain or shine, at the Van Campen Farmhouse in Millbrook Village, N.J., 10 a.m.-3 p.m. Oct. 27. The "Octivities "program provides children with opportunities to make a variety of seasonal crafts and decorations to take home with them including traditional apple-head and cornhusk dolls, leaf rubbings, and Halloween masks. Period games and other autumn activities will also be offered. Select village buildings will be open, and tours and demonstrations will be presented by costumed volunteers and staff throughout the day. Light refreshments will be provided and costumes are encouraged. There is no charge, but reservations are requested. Call 908-841-9531 to reserve a place.
Donations needed for veterans: The Prospect and Laurelwood Cemeteries are asking the community to assist the Monroe County Joint Veterans Honor Guard. The MCJVHC is a nonprofit veterans organization that needs donations to help purchase new clothing such as overcoats and fleece gloves for the winter. Mail new clothing to or drop off donations at: The Prospect Cemetery, 501 Prospect St., East Stroudsburg, PA 18301, 570-424-0970; The Laurelwood Cemetery, 901 Bryant St., Stroudsburg, PA 18360, 570-421-8230; or the Monroe County Joint Veterans Honor Guard, 548 Pleasant Ridge Road, Cresco, PA 18326, attn: Thomas Bowditch, Commander Rifle Squad, 570-595-7145. Make any money donations by check payable to the Monroe County Joint Veterans Honor Guard.
The National Park Service published for public review the draft Statement of Findings: This document accompanies the environmental review of PPL Electric Utilities Corporations and Public Service Electric and Gas Co. Susquehanna-Roseland Transmission Line proposal and documents NPS compliance with Executive Order 11990, "Protection of Wetlands" and Executive Order 11988, "Floodplain Management." The applicant proposes to expand the size of the current right of way, access the ROW through existing and natural and cultural areas, construct new and taller towers, and remove and replace the existing 230 kilovolt (kV) line with a new double-circuit 500 kV line across the Delaware Water Gap National Recreation Area, Middle Delaware National Scenic and Recreational River, and Appalachian National Scenic Trail, in Pennsylvania and New Jersey. The draft Statement of Findings is available for review and comment on the NPS website at http://parkplanning.nps.gov/documentsOpenForReview.cfm?parkID=220&projectID=25147
Operation: Touch of Home collection drive: It's Nov. 10-11 at Walmart in East Stroudsburd. It need names and addresses of area military men and women serving in Afghanistan and other hostile areas overseas for its Nov. 11 essentials shipment. Family members or friends with this information can email firstname.lastname@example.com or mail information on the form that can be obtained on the website's "GI Info" page to address Operation: Touch of Home, P. O. Box 162, Brodheadsville, PA 18322. Include GI's name, rank, address and deploy dates, which are critical, and provide contact info of provider. Visit www.operationtouchofhome.org.
Trip to Abu Dhabi and Dubai: Cultural arts tour to Abu Dhabi and Dubai from March 15-23 will featured a visit to the Burj Khalifa, museums, a university, school, hospital and more. Take a camel ride, desert safari excursion and take part in henna tattooing and belly dancing. This trip is being planned by Dr. Irene Mitchel, professor emeritus, East Stroudsburg University. For information, call Irene Mitchel at 421-2648 or email imitchel@po-box,esu.edu.
Pike Library book drop in Lehman Township: It has been moved to the lobby of the Lehman Township municipal building with the closing of Bushkill Corners where the box was located previously. Books can be left during normal office hours from 8 a.m. to 4 p.m. on weekdays or on the first and third Wednesday evenings from 7 to 7:30 p.m.
The Mount Pocono Civil Air Patrol Composite Squadron 207: Welcomes new members who can join during 7 p.m. Tues. meetings at Tobyhanna Army Depot in Building 1016. For details, call Squadron Commander Captain Franklin S. Shinn at 213-2376. Directions and additional information can be found on the squadron's website www.cap207.com.
Lehman townships street number signs for readdressing: Deadline extended to May 31. They are available at the townships municipal building and the signs cost $12 and are $15 for the post and hardware, which can be ordered through the Bushkill Emergency Corps.
A club of Navy, Marine and Coast Guard veterans and reservists: Is being formed for Monroe County residents. To join, call Robert "Ski" Siesputowski at 645-3643. Siesputowski, a Monroe native, has formed a club in Carbon County and needs at least 23 members for a charter to elect officers and set a place and date for meetings to become a part of the Pennsylvania Navy Squadron.
The Grey Towers Heritage Association: Is looking for photographs of Grey Towers National Historic Site for use in developing signature items for fundraising or as specialty items. Novice, student and professional photographers are encouraged to submit photos that capture the beauty of the Grey Towers historic, natural and conservation essence of the grounds, landscape, buildings and outdoor artifacts and features. Photos from all seasons are being sought. For more information about the photography project or other questions, contact the GTHA at 296-9625 or by email at firstname.lastname@example.com.
Pocono Flute Choir Area flutists: Age 14 and older with at least three years playing experience are invited to join the new Pocono Flute Choir for rehearsals and performance in the Poconos area. Rehearsals will be held on the first and third Sundays of each month, from 6 to 8 p.m. p.m., at the Fitzmaurice building at 2115 N. Fifth St. in Stroudsburg. Dr. Otis French of East Stroudsburg University is the conductor of the group. Associate conductors are Dorothy Mohr and Bob Riday.
The Monroe County Board of Commissioners: Is looking for county residents interested in serving on assorted advisory boards, authorities and commissions. These volunteer positions help direct, provide oversight, suggestions to or help oversee assorted county agencies and/or authorities. All boards meet monthly with some additional meetings needed as required. Additional information on particular boards can be obtained by contacting the commissioners' office by phoning 517-3102 or e-mailing email@example.com. Letters of interest may also be mailed to the Monroe County Commissioners, 1 Quaker Plaza, Room 201 Stroudsburg, PA 18360.
Korean War Veterans seek members: The Korean War Veterans Association, Northeast Pennsylvania Chapter 109 is seeking new members. Any person who has seen honorable service in any of the armed forces of the United States, within Korea (Sept. 3, 1945, to June 2, 1950), within or without Korea (June 25, 1950, to Jan. 31, 1955) or within Korea from Feb. 1, 1955, onwards, is eligible for membership. The chapter meets at 7:30 p.m. the second Tues. at the American Legion Post 927 located along Route 209 in Gilbert. To join, come to a meeting or contact Paul A. Warman, commander, at 570-595-2885 for additional information.
Become a 4-H volunteer: Share your skills, talents and special interest in a single project area, such as photography, community service, computers, sewing, food & nutrition, care of animals, or whatever is best for you. There are more than 150 different projects available in 4-H. Competent, caring adults who are concerned about youth are also needed to serve as volunteer leaders of organized 4-H clubs (five or more members, between the ages of 8 and 19). 4-H has developed policies and procedures to ensure that 4-H programs take place in a positive and safe environment. All individuals must successfully complete the Penn State Cooperative Extension's screening process for volunteers before volunteer work can begin. If you would like to volunteer or want more information, contact Sherri Abbruzzi, 4-H educator, at 570-421-6430.
Equi-librium training: Equi-librium, a therapeutic horseback riding program, invites anyone age 14 and older to become a volunteer horse leader or sidehelper for children and adults with special needs. Daytime or evening opportunities are available. Training is free. It's a great opportunity for those needing service or practicum hours. For information and to register for training, call the Equi-librium office at 570-992-7722. To learn more about Equi-librium, visit www.equi-librium.org.
RSVP volunteer opportunities: Senior Corps Retired and Senior Volunteer Program is a volunteer referral agency designed to develop meaningful opportunities for people of retirement age, 55 and over to participate more fully in the life of their communities through volunteer service. Volunteers are always needed to drive people to doctor appointments, to grocery shop for homebound people, to help with yard maintenance or to perform minor home repairs. Volunteers also help local nonprofit agencies, teach someone to read, mentor at-risk youth, deliver meals and tutor children. RSVP is initiating an Interactive Story Telling School for preschool children and needs volunteers to introduce books to youngsters and to stimulate their interest in reading. Training will be provided and school clearance will be required for all volunteers. There is a need for several volunteers to help parks in Smithfield, Middle Smithfield and Delaware Water Gap create new trails and all inclusive playgrounds. For details, contact RSVP. Volunteers are needed to help in various capacities at the Special Olympics to be held in the spring. Sign up now to be involved in this major event. Donations of new socks, clean yarn, and kitchen utensils are needed. To volunteer or donate, contact Merle Turitz at the Retired and Senior Volunteer Program office at 411 Main St., Suite 102B, Stroudsburg, PA 18360, or call 570-420-3747.
Pike 4-H Club: For information on any Pike County 4-H program, call Penn State Extension at 570-296-3400
Poconos Environmental Center: For more information and to register for any events call 570-828-2319 or visit peec.org.
Directions to Monroe County Environmental Education Center: From Stroudsburg (or Exit 302 from I-80 West or 302B from I-80 East) go north on Route 611 to the traffic light after the truck stop in Bartonsville, and turn left onto Rimrock Drive. Follow Rimrock Drive. for 0.4 mile, bear right onto North Easton-Belmont Pike, go 0.2 mile, then bear right onto Running Valley Road. The center is 0.7 mile on left.
Lost in Time Car Club: Meets 7 p.m. the first Tues. at Friendly's in Marshalls Creek.
Bushkill/Smithfields Lions Club: It holds monthly meetings on the second Mon. at 6 p.m. at Pizzaro's in Middle Smithfield. For details, call Lions Secretary Roseann VanWhy at 570-588-6812.
Amputee Support Group: Led by Amy S. Riben of Bushkill will now be meeting at the Eastern Monroe Public Library from 5:30 to 7 p.m. Oct. 23 and Nov. 27. Individuals interested in attending can call Amy at 570-588-3027. The free monthly support group meetings seek to offer emotional support, information and fun.
Monroe County Earth Science Association meets the first Wed. at the Eastern Monroe Public Library, Route 611, in the Community Room at 7 p.m. and holds field trips and digs throughout the year. Yearly memberships are available for a nominal fee. For more information, e-mail firstname.lastname@example.com, or firstname.lastname@example.com, or call 570-595-3787.
The Monroe County Beekeepers Association: meets on the second Wed. from February through November. Meetings are held at the Monroe County Environmental Education Center at 8050 Running Valley Road in Stroudsburg from 7 to 9 p.m. Every meeting features an educational presentation, refreshments and a raffle. For more information, call 570-595-3265 or visit the website www.monroecountybeekeepers.com.
Stroud Community Club: Is a nonprofit organization that contributes to local charities, organizations, and more. We welcome newcomers for lunch and interesting programs on the second Thurs. at noon at the Pocono Inne Town, Main and Seventh streets, Stroudsburg. There are no meetings in July or August. For details, call Sheila at 570-424-8855 or Florence at 570-421-4353.
Monroe County Multisport Club: Meets the fourth Fri. at 6:15 p.m. at No Limits Personal Training, 366 N. Courtland St., East Stroudsburg. This is a newly formed club in the area looking for people who might be interested in bicycling, running, swimming and/or kayaking. The goal is to help people become healthier through a more active lifestyle. For info, call Don at 570-420-0676.
African American Network: Meets the third Sat. at noon at the Hughes Public Library 1002 N. Ninth St., Stroudsburg. 570-588-5065, firstname.lastname@example.com or visit AANPoconos.org.
Stroudsburg Little Bethel Historical Association: Meets the second Thurs. at 7 p.m. at the Eastern Monroe Public Library at 1002 N. Ninth St., Stroud Township near the Stroud Mall.
National Council of Negro Women Inc.: Meets the second Sun. at 3 p.m. at the Loder Building, 62 Analomink St., East Stroudsburg near Dansbury Depot. The association, founded in 1935, has 4.5 million members internationally and welcomes new members locally during the current unity membership drive. Call President Cynthia Cummings at 570-839-5910 for information.
The Gluten Intolerance and Celiac Support Group will meet in the community room at the Eastern Monroe Public Library at 1002 N. Ninth Street in Stroudsburg the first Mon. from 7:30 to 8:30 p.m. For info, contact Meg Harding at the email@example.com.
Middle Smithfield Presbyterian Church: A free meal is offered every Sun. from 2 to 3 p.m. You do not need to belong to any church. 570-223-8648.
Kids on Stage — Performing Arts Classes for Children: The Shawnee Playhouse presents STARS, the Shawnee Theatrical Arts Resource School, is taking registration for its next series of classes. These classes focus specifically on the techniques of performance. Far beyond learning a single speech or song, STARS helps students discover how to deliver any line, performance, or presentation with confidence and presence. Each six-week session offers children an introduction to many aspects of theatre through stage movement, dance, music, art, creative games, role play, and scene study. Class size will be limited to 10 students for ample one-on-one attention and to provide a supportive, nonthreatening environment in which to learn successfully. 570-421-5093 .theshawneeplayhouse.com.
Helping You Heal Your Hurts, Habits and Hangups: The Breaking Free Recovery Center meets Sun. from 4 to 6 p.m. at the Reformed Church of Bushkill, Route 209. All it costs is your time. For info, contact Robert Rozsay at firstname.lastname@example.com or 570-828-6389 or 570-688-8199.
Nicotine Anonymous: Meets Wed. at 6 p.m. at the Zion United Church of Christ at 14 N. Eighth St., Stroudsburg, and Sat. at 6:30 p.m. at the Christ Episcopal Church 205 N. Seventh St. (basement) Stroudsburg. For info, phone Pat C. at 570-992-3011.
Healing Organization: Seeking volunteers who love to pray for the sick. Our resume of successes include healing diseases such as cancer and HIV-AIDS. To meet in the Marshalls Creek area; place and time TBD by group. Call Don at 917-968-0440.
Emotional Eating Support Group meets at 6 p.m. first and third Mon. at the Center 4 Well-Being on Route 390 in Mountainhome. $5 per meeting. Contact Lani Culley for more details by phone at 570-595-6250 or e-mail firstname.lastname@example.com.
Reiki Share: If you are trained in Reiki and would like an opportunity to give and receive, join us for an evening of sharing the last Fri. at 6:30 p.m. at the Center 4 Well-Being on Route 390 in Mountainhome. Free. For more details, contact Lani Culley by phone at 570-595-6250 or e-mail email@example.com.
Playgroups Inc.: is a nonprofit charitable group to support mothers of infants and preschoolers living in Monroe and Pike Counties. We assist moms in forming playgroups. We promote education and socialization among children and moms by sponsoring educational activities, crafts, and holiday/seasonal and theme parties. It includes small playgroups, field trips, educational events, guest speakers, parties, social events, family picnics, monthly newsletter and an online community. For more info contact Meredith by e-mail at firstname.lastname@example.com or by phone at 570-223-7066 on weekdays from 9 a.m. to 5 p.m.
Holistic Moms Pike County chapter: Meets the second Sat. at the Earth Gate Conference Center, 1881 Route 739, Dingmans Ferry, hosting a variety of speakers on natural health and parenting topics. Call Rachel Chaput, chapter leader, at 570-369-8989 for details. New members are welcome.
Poconos Chapter of Holistic Moms Network: Interested in organic living? Green living? Holistic lifestyles? Natural parenting? A nonjudgmental group offers support, education and friendship. Group meets the last Saturday and second Tuesday. Speakers, open forums, playgroups, field trips, workshops, Annual Natural Living Conference and more! Want to Join a community of like-minded parents? Contact Nina DeSanto by e-mail at firstname.lastname@example.com or phone 570-269-8299 or visit www.holisticmoms.org.
The Compassionate Friends of the Poconos: The mission of The Compassionate Friends is to assist families in the positive resolution of grief following the death of a child of any age, and to provide information to help others be supportive. Meetings are free and open to the public, held on the second Thurs. at Our Lady of Victory Church, Cherry Lane Road, Tannersville. All bereaved parents, grandparents, and siblings are welcome to attend these meetings, along with any friends for support. We are part of a national nonprofit, self-help support organization that offers friendship and understanding to those who have lost a child or sibling. There is no religious affiliation, and no membership dues or fees. For details, e-mail email@example.com.
NAMI (National Alliance on Mental Illness) of the Poconos: Meets at 7 p.m. the first and third Wednesday at Pocono Medical Center, Brodhead Room off the main entrance. For further information, contact Eileen at 570-620-1865 or Nat at 570-588-2267.
The Young and the Rest of Us, senior group of Winona Lakes: Meets the first Wednesday of each month at 12:30 p.m. All Winona Lakes members 55 years of age and over are welcome.
Auxiliary American Legion Post 346: Women meeting the first Thursday of each month at 7:30 p.m., East Fifth Street, East Stroudsburg. For more information, call Elaine at 570-420-3890.
Pocono Network of Professionals: Is a social-business networking group of local individuals who like to have fun with the company of others. Call Nat Caputi at 570-588-2267.
Pocono Outdoor Club: The POC is a friendly hiking group open to all individuals interested in exploring the trails in the Pocono Mountains. For more information on any of these hikes, e-mail firstname.lastname@example.com or visit www.myspace.com/poconooutdoorclub.
Reformed Church of Bushkill: Worship service every Sun. at 10:30 a.m. and 7 p.m. We offer nursery services during Sunday school and worship. Fourth Sunday — Chancel and Gospel Choirs sing Fellowship time after morning service, and a light dinner precedes evening service. Sunday School is offered September to May at 9:15 a.m. for both adult Bible study and children ages3 through eighth grade. Located on Route 209, opposite the Fairway Villas. For information, call 570-588-6773.
Shawnee Presbyterian Church: Come join in worship in the historic church every Sunday at 11 a.m. (Shawnee Church Road, off of River Road in Shawnee-on-Delaware), 570-421-5518. Pastor: Karl Viernstein. Tune in to the radio ministry on 104.9 FM or 101.07 FM.
Agape Christian Fellowship: Judeo-Christian Bible-teaching church, offers Christian counseling, premarriage counseling, marriage counseling and weddings. 12-step Christian Serenity program offered. Route 209 and Jay Park Plaza. The Rev. Raul Rico Rodriguez III, 570-420-9119. Sunday service, 10 a.m.; Fri., Women's Bible study, and Thurs., Men's Bible study, both 7 to 9 p.m. Musicians and singers wanted.
Genesis, the Church: Is at 3015 Milford Road (Business Route 209) in East Stroudsburg, a half-mile south of Marshalls Creek. Worship service: Sun. at 10 a.m. Nursery and children's programs available during the service. Pastor John Stover holds a Th.M. from Dallas Theological Seminary and a DMin from Reformed Theological Seminary. Everyone is welcome to come experience our exciting worship and relevant verse-by-verse Bible study. Call for information: 866-272-5047.
Miracle Temple of Christ Ministries: Sun. Worship, 11 a.m. Sunday School 10:15 a.m. Bible Study 7:30 p.m., Tues. Prayer 7 p.m. Wednesday. MTC Bible Institute degree and certificate programs (days/evening), children and youth ministry, men and women ministry, counseling for children and adults. Join Dr. P.H. Jones for teaching and worship services. Located in Jay Park, Marshalls Creek, off Route 209. 570-223-1940.
Mountain Stream Baptist Church: Worship service Sun. at 11 a.m. at the Resica Elementary School off Resica Falls Rd (Route 402), two miles north of Marshalls Creek. Call 570-856-3310 or visit www.mountainstreamchurch.com.
New Life Fellowship Baptist Church: Route 402, Marshalls Creek. Sunday School, 9:15 a.m.; worship 10:30 a.m. and 6 p.m. Nursery provided for all services. Children's worship service on Sunday at 10:30 includes crafts, music, games, puppets and Bible lessons. 570-424-6970. nlfellowship.com.
St. John's Roman Catholic Church: Mass times noon Mon., Tues., Thurs.; 9 a.m. Wed., Fri.; 4 p.m. Sat.; Spanish Mass at 5 p.m. Sat.; Sun. Masses 8, 9:30 and 11 a.m. Confessions on Sat., 3 to 3:30 p.m. and by appointment. Church is on Route 209 in Middle Smithfield, south of Foxmoor Plaza. Call 570-223-9144.
Middle Smithfield Presbyterian Church: Worship services 8 a.m. traditional; 9:45 a.m. blended style; 11 a.m. contemporary. Sunday School for all ages at 9:45 a.m. On Route 209, three miles north of Marshalls Creek. 570-223-8648.
St. Mark's Lutheran Church: River Road near Smithfield School. Country church offering casual, friendly worship. Sun. service 10 a.m. Sunday School second and fourth Sun. at 9 a.m. Turn off River Road at the signs for Wordsworth and church, follow signs.
St. Paul's Lutheran Church of Smithfield: Call 570-223-9422, the Rev. John Harding, 8 a.m. until noon. Take Craig's Meadow Road off Route 209 at Country Kettle Gift Shop. Church is one-quarter mile down the road. Worship services on Sun. at 8:15 a.m. and 10:15 a.m. Sunday School and adult Bible study, 9 a.m. On each fifth Sunday of a month, a service of healing will be held.
The Alabaster Box Worship and Arts Center: Is a gathering of worshipers and lovers of God focusing on Jesus through music and the arts. Artists are encouraged to do their art as people worship. Spontaneous dance is also welcome. Every Sat. night, 7 to 10 p.m., all ages invited to the Middle Smithfield Presbyterian Church on Route 209. 570-688-7461. myspace.com/alabasterboxworship. firstname.lastname@example.com.


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Is it just me or the Roadblock is too easy?
Quote from: Theodorus on October 14, 2012, 07:13:50 PMIs it just me or the Roadblock is too easy? Yeah, I think it is too.
Why do they have to put their mouth on that?
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As VP/Global Integrated Marketing Strategist for Intel Corporation, Pam Didner is a ubiquitous player of renown in the digital space. She agreed to respond to a "Content Kings" Q&A conducted by MSP-C president Gary Johnson. Pam, as expected, provided a highly interactive landscape from which to answer questions, ranging from storytelling and creative packaging to the paradigm shift in consumer purchase journeys. We're sure you'll enjoy her seasoned and expert perspectives.
"The content is pretty solid, but you can see how a less creative presentation could have left it as simple, dry information. "
Conversely, the artwork would be pointless without content. Both are really needed to effectively convey a story.
GJ: The customer purchase journey has gone from a funnel to a loop. Does this change the number of touch points and content opportunities there are along the journey leading to a potential purchase?
PD: Customers certainly have more channels to get information about your products and services than ever before. For your message to stick, your content or products need to be viewed an average of six times or more. In addition to consulting with friends and family, they also listen to experts and even strangers. The marketing channels are so fragmented that marketers often feel overwhelmed.
Even though your customer may be everywhere (online or offline), it doesn't mean that you also have to be everywhere. This is especially true for small and medium businesses, which have little or no marketing budget. Focus on the one or two channels with the biggest ROI. For some, it can be your own website. Make sure it's easy for your customers to find information on your website. For some, it can be Twitter or Facebook. For some, it can be billboards, print or local TV commercials.
"Understanding your customers' journey is important. It's even more important to identify the channels that drive your business."
GJ: Name three content wins you've seen that are instructive for content marketers.
PD: "REI and Patagonia come to my mind right away. Both companies prefer long-form content."
REI's employees are also their brand ambassadors. Employees create videos and write their opinions about product comparisons based on their personal usage. Check out REI's "Learn" and "Share" sites, which have lots of useful product information in multiple content formats. If you click on any product on Patagonia, the product information is thorough. You can see detailed materials' specs, even including the country the item was manufactured in.
Recently, I discovered Makers. Click on "Browse all videos" under "Videos" on the home page. I love that the videos are presented with the name of the woman they feature and a short copy about who she is.
"Instead of watching a speaker for four to five minutes, content creators inject photos and text into a speech to make the content stick."
These photos and texts enrich the storytelling and build emotional connections by giving viewers more context. The mixture of text and photos is nothing new and is easy to do post-production. They add so much color to a video. Well-done!
See examples from REI, Patagonia and Makers.