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On the evening of April 8, 1999, a long line of Town Cars and taxis pulled up to the
James Behnke, a 55-year-old executive at Pillsbury, greeted the men as they arrived. He was anxious but also hopeful about the plan that he and a few other food-company executives had devised to engage the C.E.O.'s on America's growing weight problem. "We were very concerned, and rightfully so, that obesity was becoming a major issue," Behnke recalled. "People were starting to talk about sugar
A chemist by training with a doctoral degree in food science, Behnke became Pillsbury's chief technical officer in 1979 and was instrumental in creating a long line of hit products, including microwaveable popcorn. He deeply admired Pillsbury but in recent years had grown troubled by pictures of obese children suffering from
The discussion took place in Pillsbury's auditorium. The first speaker was a vice president of Kraft named Michael Mudd. "I very much appreciate this opportunity to talk to you about childhood obesity and the growing challenge it presents for us all," Mudd began. "Let me say right at the start, this is not an easy subject. There are no easy answers — for what the public health community must do to bring this problem under control or for what the industry should do as others seek to hold it accountable for what has happened. But this much is clear: For those of us who've looked hard at this issue, whether they're public health professionals or staff specialists in your own companies, we feel sure that the one thing we shouldn't do is nothing."
As he spoke, Mudd clicked through a deck of slides — 114 in all — projected on a large screen behind him. The figures were staggering. More than half of American adults were now considered overweight, with nearly one-quarter of the adult population — 40 million people — clinically defined as obese. Among children, the rates had more than doubled since 1980, and the number of kids considered obese had shot past 12 million. (This was still only 1999; the nation's obesity rates would climb much higher.) Food manufacturers were now being blamed for the problem from all sides — academia, the
Mudd then did the unthinkable. He drew a connection to the last thing in the world the C.E.O.'s wanted linked to their products: cigarettes. First came a quote from a
"If anyone in the food industry ever doubted there was a slippery slope out there," Mudd said, "I imagine they are beginning to experience a distinct sliding sensation right about now."
Mudd then presented the plan he and others had devised to address the obesity problem. Merely getting the executives to acknowledge some culpability was an important first step, he knew, so his plan would start off with a small but crucial move: the industry should use the expertise of scientists — its own and others — to gain a deeper understanding of what was driving Americans to overeat. Once this was achieved, the effort could unfold on several fronts. To be sure, there would be no getting around the role that packaged foods and drinks play in overconsumption. They would have to pull back on their use of salt, sugar and fat, perhaps by imposing industrywide limits. But it wasn't just a matter of these three ingredients; the schemes they used to advertise and market their products were critical, too. Mudd proposed creating a "code to guide the nutritional aspects of food marketing, especially to children."
"We are saying that the industry should make a sincere effort to be part of the solution," Mudd concluded. "And that by doing so, we can help to defuse the criticism that's building against us."
What happened next was not written down. But according to three participants, when Mudd stopped talking, the one C.E.O. whose recent exploits in the grocery store had awed the rest of the industry stood up to speak. His name was Stephen Sanger, and he was also the person — as head of General Mills — who had the most to lose when it came to dealing with obesity. Under his leadership, General Mills had overtaken not just the cereal aisle but other sections of the grocery store. The company's Yoplait brand had transformed traditional unsweetened breakfast yogurt into a veritable dessert. It now had twice as much sugar per serving as General Mills' marshmallow cereal Lucky Charms. And yet, because of yogurt's well-tended image as a wholesome snack, sales of Yoplait were soaring, with annual revenue topping $500 million. Emboldened by the success, the company's development wing pushed even harder, inventing a Yoplait variation that came in a squeezable tube — perfect for kids. They called it Go-Gurt and rolled it out nationally in the weeks before the C.E.O. meeting. (By year's end, it would hit $100 million in sales.)
According to the sources I spoke with, Sanger began by reminding the group that consumers were "fickle." (Sanger declined to be interviewed.) Sometimes they worried about sugar, other times fat. General Mills, he said, acted responsibly to both the public and shareholders by offering products to satisfy dieters and other concerned shoppers, from low sugar to added whole grains. But most often, he said, people bought what they liked, and they liked what tasted good. "Don't talk to me about nutrition," he reportedly said, taking on the voice of the typical consumer. "Talk to me about taste, and if this stuff tastes better, don't run around trying to sell stuff that doesn't taste good."
To react to the critics, Sanger said, would jeopardize the sanctity of the recipes that had made his products so successful. General Mills would not pull back. He would push his people onward, and he urged his peers to do the same. Sanger's response effectively ended the meeting.
"What can I say?" James Behnke told me years later. "It didn't work. These guys weren't as receptive as we thought they would be." Behnke chose his words deliberately. He wanted to be fair. "Sanger was trying to say, 'Look, we're not going to screw around with the company jewels here and change the formulations because a bunch of guys in white coats are worried about obesity.' "
The meeting was remarkable, first, for the insider admissions of guilt. But I was also struck by how prescient the organizers of the sit-down had been. Today, one in three adults is considered clinically obese, along with one in five kids, and 24 million Americans are afflicted by
The public and the food companies have known for decades now — or at the very least since this meeting — that sugary, salty, fatty foods are not good for us in the quantities that we consume them. So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive. I talked to more than 300 people in or formerly employed by the processed-food industry, from scientists to marketers to C.E.O.'s. Some were willing whistle-blowers, while others spoke reluctantly when presented with some of the thousands of pages of secret memos that I obtained from inside the food industry's operations. What follows is a series of small case studies of a handful of characters whose work then, and perspective now, sheds light on how the foods are created and sold to people who, while not powerless, are extremely vulnerable to the intensity of these companies' industrial formulations and selling campaigns.
I. 'In This Field, I'm a Game Changer.'
What they all wanted was Dr Pepper, which until 2001 occupied a comfortable third-place spot in the soda aisle behind Coca-Cola and
Responding to this pressure,
But consumers hated Red Fusion. "Dr Pepper is my all-time favorite drink, so I was curious about the Red Fusion," a
Stung by the rejection, Cadbury Schweppes in 2004 turned to a food-industry legend named Howard Moskowitz. Moskowitz, who studied mathematics and holds a Ph.D. in experimental psychology from
In the process of product optimization, food engineers alter a litany of variables with the sole intent of finding the most perfect version (or versions) of a product. Ordinary consumers are paid to spend hours sitting in rooms where they touch, feel, sip, smell, swirl and taste whatever product is in question. Their opinions are dumped into a computer, and the data are sifted and sorted through a statistical method called conjoint analysis, which determines what features will be most attractive to consumers. Moskowitz likes to imagine that his computer is divided into silos, in which each of the attributes is stacked. But it's not simply a matter of comparing Color 23 with Color 24. In the most complicated projects, Color 23 must be combined with Syrup 11 and Packaging 6, and on and on, in seemingly infinite combinations. Even for jobs in which the only concern is taste and the variables are limited to the ingredients, endless charts and graphs will come spewing out of Moskowitz's computer. "The mathematical model maps out the ingredients to the sensory perceptions these ingredients create," he told me, "so I can just dial a new product. This is the engineering approach."
Moskowitz's work on Prego spaghetti sauce was memorialized in a 2004 presentation by the author Malcolm Gladwell at the TED conference in
Well, yes and no. One thing Gladwell didn't mention is that the food industry already knew some things about making people happy — and it started with sugar. Many of the Prego sauces — whether cheesy, chunky or light — have one feature in common: The largest ingredient, after tomatoes, is sugar. A mere half-cup of Prego Traditional, for instance, has the equivalent of more than two teaspoons of sugar, as much as two-plus Oreo cookies. It also delivers one-third of the sodium recommended for a majority of American adults for an entire day. In making these sauces, Campbell supplied the ingredients, including the salt, sugar and, for some versions, fat, while Moskowitz supplied the optimization. "More is not necessarily better," Moskowitz wrote in his own account of the Prego project. "As the sensory intensity (say, of sweetness) increases, consumers first say that they like the product more, but eventually, with a middle level of sweetness, consumers like the product the most (this is their optimum, or 'bliss,' point)."
I first met Moskowitz on a crisp day in the spring of 2010 at the Harvard Club in Midtown
Moskowitz's path to mastering the bliss point began in earnest not at Harvard but a few months after graduation, 16 miles from
This contradiction is known as "sensory-specific satiety." In lay terms, it is the tendency for big, distinct flavors to overwhelm the brain, which responds by depressing your desire to have more. Sensory-specific satiety also became a guiding principle for the processed-food industry. The biggest hits — be they Coca-Cola or Doritos — owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.
Thirty-two years after he began experimenting with the bliss point, Moskowitz got the call from Cadbury Schweppes asking him to create a good line extension for Dr Pepper. I spent an afternoon in his White Plains offices as he and his vice president for research, Michele Reisner, walked me through the Dr Pepper campaign. Cadbury wanted its new flavor to have cherry and vanilla on top of the basic Dr Pepper taste. Thus, there were three main components to play with. A sweet cherry flavoring, a sweet vanilla flavoring and a sweet syrup known as "Dr Pepper flavoring."
Finding the bliss point required the preparation of 61 subtly distinct formulas — 31 for the regular version and 30 for diet. The formulas were then subjected to 3,904 tastings organized in
Moskowitz's data — compiled in a 135-page report for the soda maker — is tremendously fine-grained, showing how different people and groups of people feel about a strong vanilla taste versus weak, various aspects of aroma and the powerful sensory force that food scientists call "mouth feel." This is the way a product interacts with the mouth, as defined more specifically by a host of related sensations, from dryness to gumminess to moisture release. These are terms more familiar to sommeliers, but the mouth feel of soda and many other food items, especially those high in fat, is second only to the bliss point in its ability to predict how much craving a product will induce.
In addition to taste, the consumers were also tested on their response to color, which proved to be highly sensitive. "When we increased the level of the Dr Pepper flavoring, it gets darker and liking goes off," Reisner said. These preferences can also be cross-referenced by age, sex and race.
On Page 83 of the report, a thin blue line represents the amount of Dr Pepper flavoring needed to generate maximum appeal. The line is shaped like an upside-down U, just like the bliss-point curve that Moskowitz studied 30 years earlier in his
The soda that emerged from all of Moskowitz's variations became known as Cherry Vanilla Dr Pepper, and it proved successful beyond anything Cadbury imagined. In 2008, Cadbury split off its soft-drinks business, which included Snapple and 7-Up. The Dr Pepper Snapple Group has since been valued in excess of $11 billion.
II. 'Lunchtime Is All Yours'
Sometimes innovations within the food industry happen in the lab, with scientists dialing in specific ingredients to achieve the greatest allure. And sometimes, as in the case of Oscar Mayer's bologna crisis, the innovation involves putting old products in new packages.
The 1980s were tough times for Oscar Mayer. Red-meat consumption fell more than 10 percent as fat became synonymous with
Bob Drane was the company's vice president for new business strategy and development when Oscar Mayer tapped him to try to find some way to reposition bologna and other troubled meats that were declining in popularity and sales. I met Drane at his home in Madison and went through the records he had kept on the birth of what would become much more than his solution to the company's meat problem. In 1985, when Drane began working on the project, his orders were to "figure out how to contemporize what we've got."
Drane's first move was to try to zero in not on what Americans felt about processed meat but on what Americans felt about lunch. He organized focus-group sessions with the people most responsible for buying bologna — mothers — and as they talked, he realized the most pressing issue for them was time. Working moms strove to provide healthful food, of course, but they spoke with real passion and at length about the morning crush, that nightmarish dash to get breakfast on the table and lunch packed and kids out the door. He summed up their remarks for me like this: "It's awful. I am scrambling around. My kids are asking me for stuff. I'm trying to get myself ready to go to the office. I go to pack these lunches, and I don't know what I've got." What the moms revealed to him, Drane said, was "a gold mine of disappointments and problems."
He assembled a team of about 15 people with varied skills, from design to food science to advertising, to create something completely new — a convenient prepackaged lunch that would have as its main building block the company's sliced bologna and ham. They wanted to add bread, naturally, because who ate bologna without it? But this presented a problem: There was no way bread could stay fresh for the two months their product needed to sit in warehouses or in grocery coolers. Crackers, however, could — so they added a handful of cracker rounds to the package. Using cheese was the next obvious move, given its increased presence in processed foods. But what kind of cheese would work? Natural Cheddar, which they started off with, crumbled and didn't slice very well, so they moved on to processed varieties, which could bend and be sliced and would last forever, or they could knock another two cents off per unit by using an even lesser product called "cheese food," which had lower scores than processed cheese in taste tests. The cost dilemma was solved when Oscar Mayer merged with Kraft in 1989 and the company didn't have to shop for cheese anymore; it got all the processed cheese it wanted from its new sister company, and at cost.
Drane's team moved into a nearby hotel, where they set out to find the right mix of components and container. They gathered around tables where bagfuls of meat, cheese, crackers and all sorts of wrapping material had been dumped, and they let their imaginations run. After snipping and taping their way through a host of failures, the model they fell back on was the American TV dinner — and after some brainstorming about names (Lunch Kits? Go-Packs? Fun Mealz?), Lunchables were born.
The trays flew off the grocery-store shelves. Sales hit a phenomenal $218 million in the first 12 months, more than anyone was prepared for. This only brought Drane his next crisis. The production costs were so high that they were losing money with each tray they produced. So Drane flew to New York, where he met with Philip Morris officials who promised to give him the money he needed to keep it going. "The hard thing is to figure out something that will sell," he was told. "You'll figure out how to get the cost right." Projected to lose $6 million in 1991, the trays instead broke even; the next year, they earned $8 million.
With production costs trimmed and profits coming in, the next question was how to expand the franchise, which they did by turning to one of the cardinal rules in processed food: When in doubt, add sugar. "Lunchables With Dessert is a logical extension," an Oscar Mayer official reported to Philip Morris executives in early 1991. The "target" remained the same as it was for regular Lunchables — "busy mothers" and "working women," ages 25 to 49 — and the "enhanced taste" would attract shoppers who had grown bored with the current trays. A year later, the dessert Lunchable morphed into the Fun Pack, which would come with a Snickers bar, a package of M&M's or a Reese's Peanut Butter Cup, as well as a sugary drink. The Lunchables team started by using Kool-Aid and cola and then Capri Sun after Philip Morris added that drink to its stable of brands.
Eventually, a line of the trays, appropriately called Maxed Out, was released that had as many as nine grams of
When I asked Geoffrey Bible, former C.E.O. of Philip Morris, about this shift toward more salt, sugar and fat in meals for kids, he smiled and noted that even in its earliest incarnation, Lunchables was held up for criticism. "One article said something like, 'If you take Lunchables apart, the most healthy item in it is the napkin.' "
Well, they did have a good bit of fat, I offered. "You bet," he said. "Plus cookies."
The prevailing attitude among the company's food managers — through the 1990s, at least, before obesity became a more pressing concern — was one of supply and demand. "People could point to these things and say, 'They've got too much sugar, they've got too much salt,' " Bible said. "Well, that's what the consumer wants, and we're not putting a gun to their head to eat it. That's what they want. If we give them less, they'll buy less, and the competitor will get our market. So you're sort of trapped." (Bible would later press Kraft to reconsider its reliance on salt, sugar and fat.)
When it came to Lunchables, they did try to add more healthful ingredients. Back at the start, Drane experimented with fresh carrots but quickly gave up on that, since fresh components didn't work within the constraints of the processed-food system, which typically required weeks or months of transport and storage before the food arrived at the grocery store. Later, a low-fat version of the trays was developed, using meats and cheese and crackers that were formulated with less fat, but it tasted inferior, sold poorly and was quickly scrapped.
When I met with Kraft officials in 2011 to discuss their products and policies on nutrition, they had dropped the Maxed Out line and were trying to improve the nutritional profile of Lunchables through smaller, incremental changes that were less noticeable to consumers. Across the Lunchables line, they said they had reduced the salt, sugar and fat by about 10 percent, and new versions, featuring mandarin-orange and pineapple slices, were in development. These would be promoted as more healthful versions, with "fresh fruit," but their list of ingredients — containing upward of 70 items, with sucrose, corn syrup, high-fructose corn syrup and fruit concentrate all in the same tray — have been met with intense criticism from outside the industry.
One of the company's responses to criticism is that kids don't eat the Lunchables every day — on top of which, when it came to trying to feed them more healthful foods, kids themselves were unreliable. When their parents packed fresh carrots, apples and water, they couldn't be trusted to eat them. Once in school, they often trashed the healthful stuff in their brown bags to get right to the sweets.
This idea — that kids are in control — would become a key concept in the evolving marketing campaigns for the trays. In what would prove to be their greatest achievement of all, the Lunchables team would delve into adolescent psychology to discover that it wasn't the food in the trays that excited the kids; it was the feeling of power it brought to their lives. As Bob Eckert, then the C.E.O. of Kraft, put it in 1999: "Lunchables aren't about lunch. It's about kids being able to put together what they want to eat, anytime, anywhere."
Kraft's early Lunchables campaign targeted mothers. They might be too distracted by work to make a lunch, but they loved their kids enough to offer them this prepackaged gift. But as the focus swung toward kids, Saturday-morning cartoons started carrying an ad that offered a different message: "All day, you gotta do what they say," the ads said. "But lunchtime is all yours."
With this marketing strategy in place and pizza Lunchables — the crust in one compartment, the cheese, pepperoni and sauce in others — proving to be a runaway success, the entire world of fast food suddenly opened up for Kraft to pursue. They came out with a Mexican-themed Lunchables called Beef Taco Wraps; a Mini Burgers Lunchables; a Mini Hot Dog Lunchable, which also happened to provide a way for Oscar Mayer to sell its wieners. By 1999, pancakes — which included syrup, icing, Lifesavers candy and Tang, for a whopping 76 grams of sugar — and waffles were, for a time, part of the Lunchables franchise as well.
Annual sales kept climbing, past $500 million, past $800 million; at last count, including sales in
In the trove of records that document the rise of the Lunchables and the sweeping change it brought to lunchtime habits, I came across a photograph of Bob Drane's daughter, which he had slipped into the Lunchables presentation he showed to food developers. The picture was taken on Monica Drane's wedding day in 1989, and she was standing outside the family's home in Madison, a beautiful bride in a white wedding dress, holding one of the brand-new yellow trays.
During the course of reporting, I finally had a chance to ask her about it. Was she really that much of a fan? "There must have been some in the fridge," she told me. "I probably just took one out before we went to the church. My mom had joked that it was really like their fourth child, my dad invested so much time and energy on it."
Monica Drane had three of her own children by the time we spoke, ages 10, 14 and 17. "I don't think my kids have ever eaten a Lunchable," she told me. "They know they exist and that Grandpa Bob invented them. But we eat very healthfully."
Drane himself paused only briefly when I asked him if, looking back, he was proud of creating the trays. "Lots of things are trade-offs," he said. "And I do believe it's easy to rationalize anything. In the end, I wish that the nutritional profile of the thing could have been better, but I don't view the entire project as anything but a positive contribution to people's lives."
Today Bob Drane is still talking to kids about what they like to eat, but his approach has changed. He volunteers with a nonprofit organization that seeks to build better communications between school kids and their parents, and right in the mix of their problems, alongside the academic struggles, is childhood obesity. Drane has also prepared a précis on the food industry that he used with medical students at the
III. 'It's Called Vanishing Caloric Density.'
At a symposium for nutrition scientists in Los Angeles on Feb. 15, 1985, a professor of pharmacology from
Karppanen's presentation was met with applause, but one man in the crowd seemed particularly intrigued by the presentation, and as Karppanen left the stage, the man intercepted him and asked if they could talk more over dinner. Their conversation later that night was not at all what Karppanen was expecting. His host did indeed have an interest in salt, but from quite a different vantage point: the man's name was Robert I-San Lin, and from 1974 to 1982, he worked as the chief scientist for Frito-Lay, the nearly $3-billion-a-year manufacturer of Lay's, Doritos, Cheetos and Fritos.
Lin's time at Frito-Lay coincided with the first attacks by nutrition advocates on salty foods and the first calls for federal regulators to reclassify salt as a "risky" food additive, which could have subjected it to severe controls. No company took this threat more seriously — or more personally — than Frito-Lay, Lin explained to Karppanen over their dinner. Three years after he left Frito-Lay, he was still anguished over his inability to effectively change the company's recipes and practices.
By chance, I ran across a letter that Lin sent to Karppanen three weeks after that dinner, buried in some files to which I had gained access. Attached to the letter was a memo written when Lin was at Frito-Lay, which detailed some of the company's efforts in defending salt. I tracked Lin down in Irvine, Calif., where we spent several days going through the internal company memos, strategy papers and handwritten notes he had kept. The documents were evidence of the concern that Lin had for consumers and of the company's intent on using science not to address the health concerns but to thwart them. While at Frito-Lay, Lin and other company scientists spoke openly about the country's excessive consumption of sodium and the fact that, as Lin said to me on more than one occasion, "people get addicted to salt."
Not much had changed by 1986, except Frito-Lay found itself on a rare cold streak. The company had introduced a series of high-profile products that failed miserably. Toppels, a cracker with cheese topping; Stuffers, a shell with a variety of fillings; Rumbles, a bite-size granola snack — they all came and went in a blink, and the company took a $52 million hit. Around that time, the marketing team was joined by Dwight Riskey, an expert on cravings who had been a fellow at the Monell Chemical Senses Center in Philadelphia, where he was part of a team of scientists that found that people could beat their salt habits simply by refraining from salty foods long enough for their taste buds to return to a normal level of sensitivity. He had also done work on the bliss point, showing how a product's allure is contextual, shaped partly by the other foods a person is eating, and that it changes as people age. This seemed to help explain why Frito-Lay was having so much trouble selling new snacks. The largest single block of customers, the baby boomers, had begun hitting middle age. According to the research, this suggested that their liking for salty snacks — both in the concentration of salt and how much they ate — would be tapering off. Along with the rest of the snack-food industry, Frito-Lay anticipated lower sales because of an aging population, and marketing plans were adjusted to focus even more intently on younger consumers.
Except that snack sales didn't decline as everyone had projected, Frito-Lay's doomed product launches notwithstanding. Poring over data one day in his home office, trying to understand just who was consuming all the snack food, Riskey realized that he and his colleagues had been misreading things all along. They had been measuring the snacking habits of different age groups and were seeing what they expected to see, that older consumers ate less than those in their 20s. But what they weren't measuring, Riskey realized, is how those snacking habits of the boomers compared to themselves when they were in their 20s. When he called up a new set of sales data and performed what's called a cohort study, following a single group over time, a far more encouraging picture — for Frito-Lay, anyway — emerged. The baby boomers were not eating fewer salty snacks as they aged. "In fact, as those people aged, their consumption of all those segments — the cookies, the crackers, the candy, the chips — was going up," Riskey said. "They were not only eating what they ate when they were younger, they were eating more of it." In fact, everyone in the country, on average, was eating more salty snacks than they used to. The rate of consumption was edging up about one-third of a pound every year, with the average intake of snacks like chips and cheese crackers pushing past 12 pounds a year.
Riskey had a theory about what caused this surge: Eating real meals had become a thing of the past. Baby boomers, especially, seemed to have greatly cut down on regular meals. They were skipping breakfast when they had early-morning meetings. They skipped lunch when they then needed to catch up on work because of those meetings. They skipped dinner when their kids stayed out late or grew up and moved out of the house. And when they skipped these meals, they replaced them with snacks. "We looked at this behavior, and said, 'Oh, my gosh, people were skipping meals right and left,' " Riskey told me. "It was amazing." This led to the next realization, that baby boomers did not represent "a category that is mature, with no growth. This is a category that has huge growth potential."
The food technicians stopped worrying about inventing new products and instead embraced the industry's most reliable method for getting consumers to buy more: the line extension. The classic Lay's potato chips were joined by Salt & Vinegar, Salt & Pepper and Cheddar & Sour Cream. They put out Chili-Cheese-flavored Fritos, and Cheetos were transformed into 21 varieties. Frito-Lay had a formidable research complex near Dallas, where nearly 500 chemists, psychologists and technicians conducted research that cost up to $30 million a year, and the science corps focused intense amounts of resources on questions of crunch, mouth feel and aroma for each of these items. Their tools included a $40,000 device that simulated a chewing mouth to test and perfect the chips, discovering things like the perfect break point: people like a chip that snaps with about four pounds of pressure per square inch.
To get a better feel for their work, I called on Steven Witherly, a food scientist who wrote a fascinating guide for industry insiders titled, "Why Humans Like Junk Food." I brought him two shopping bags filled with a variety of chips to taste. He zeroed right in on the Cheetos. "This," Witherly said, "is one of the most marvelously constructed foods on the planet, in terms of pure pleasure." He ticked off a dozen attributes of the Cheetos that make the brain say more. But the one he focused on most was the puff's uncanny ability to melt in the mouth. "It's called vanishing caloric density," Witherly said. "If something melts down quickly, your brain thinks that there's no calories in it . . . you can just keep eating it forever."
As for their marketing troubles, in a March 2010 meeting, Frito-Lay executives hastened to tell their Wall Street investors that the 1.4 billion boomers worldwide weren't being neglected; they were redoubling their efforts to understand exactly what it was that boomers most wanted in a snack chip. Which was basically everything: great taste, maximum bliss but minimal guilt about health and more maturity than puffs. "They snack a lot," Frito-Lay's chief marketing officer, Ann Mukherjee, told the investors. "But what they're looking for is very different. They're looking for new experiences, real food experiences." Frito-Lay acquired Stacy's Pita Chip Company, which was started by a
The Frito-Lay executives also spoke of the company's ongoing pursuit of a "designer sodium," which they hoped, in the near future, would take their sodium loads down by 40 percent. No need to worry about lost sales there, the company's C.E.O., Al Carey, assured their investors. The boomers would see less salt as the green light to snack like never before.
There's a paradox at work here. On the one hand, reduction of sodium in snack foods is commendable. On the other, these changes may well result in consumers eating more. "The big thing that will happen here is removing the barriers for boomers and giving them permission to snack," Carey said. The prospects for lower-salt snacks were so amazing, he added, that the company had set its sights on using the designer salt to conquer the toughest market of all for snacks: schools. He cited, for example, the school-food initiative championed by
Carey's quote reminded me of something I read in the early stages of my reporting, a 24-page report prepared for Frito-Lay in 1957 by a psychologist named Ernest Dichter. The company's chips, he wrote, were not selling as well as they could for one simple reason: "While people like and enjoy potato chips, they feel guilty about liking them. . . . Unconsciously, people expect to be punished for 'letting themselves go' and enjoying them." Dichter listed seven "fears and resistances" to the chips: "You can't stop eating them; they're fattening; they're not good for you; they're greasy and messy to eat; they're too expensive; it's hard to store the leftovers; and they're bad for children." He spent the rest of his memo laying out his prescriptions, which in time would become widely used not just by Frito-Lay but also by the entire industry. Dichter suggested that Frito-Lay avoid using the word "fried" in referring to its chips and adopt instead the more healthful-sounding term "toasted." To counteract the "fear of letting oneself go," he suggested repacking the chips into smaller bags. "The more-anxious consumers, the ones who have the deepest fears about their capacity to control their appetite, will tend to sense the function of the new pack and select it," he said.
Dichter advised Frito-Lay to move its chips out of the realm of between-meals snacking and turn them into an ever-present item in the American diet. "The increased use of potato chips and other Lay's products as a part of the regular fare served by restaurants and sandwich bars should be encouraged in a concentrated way," Dichter said, citing a string of examples: "potato chips with soup, with fruit or vegetable juice appetizers; potato chips served as a vegetable on the main dish; potato chips with salad; potato chips with egg dishes for breakfast; potato chips with sandwich orders."
In 2011, The
If Americans snacked only occasionally, and in small amounts, this would not present the enormous problem that it does. But because so much money and effort has been invested over decades in engineering and then relentlessly selling these products, the effects are seemingly impossible to unwind. More than 30 years have passed since Robert Lin first tangled with Frito-Lay on the imperative of the company to deal with the formulation of its snacks, but as we sat at his dining-room table, sifting through his records, the feelings of regret still played on his face. In his view, three decades had been lost, time that he and a lot of other smart scientists could have spent searching for ways to ease the addiction to salt, sugar and fat. "I couldn't do much about it," he told me. "I feel so sorry for the public."
IV. 'These People Need a Lot of Things, but They Don't Need a Coke.'
The growing attention Americans are paying to what they put into their mouths has touched off a new scramble by the processed-food companies to address health concerns. Pressed by the Obama administration and consumers, Kraft, Nestlé, Pepsi, Campbell and General Mills, among others, have begun to trim the loads of salt, sugar and fat in many products. And with consumer advocates pushing for more government intervention, Coca-Cola made headlines in January by releasing ads that promoted its bottled water and low-calorie drinks as a way to counter obesity. Predictably, the ads drew a new volley of scorn from critics who pointed to the company's continuing drive to sell sugary Coke.
One of the other executives I spoke with at length was Jeffrey Dunn, who, in 2001, at age 44, was directing more than half of Coca-Cola's $20 billion in annual sales as president and chief operating officer in both North and
One of Dunn's lieutenants, Todd Putman, who worked at Coca-Cola from 1997 to 2001, said the goal became much larger than merely beating the rival brands; Coca-Cola strove to outsell every other thing people drank, including milk and water. The marketing division's efforts boiled down to one question, Putman said: "How can we drive more ounces into more bodies more often?" (In response to Putman's remarks, Coke said its goals have changed and that it now focuses on providing consumers with more low- or no-calorie products.)
In his capacity, Dunn was making frequent trips to
Dunn returned to Atlanta, determined to make some changes. He didn't want to abandon the soda business, but he did want to try to steer the company into a more healthful mode, and one of the things he pushed for was to stop marketing Coke in public schools. The independent companies that bottled Coke viewed his plans as reactionary. A director of one bottler wrote a letter to Coke's chief executive and board asking for Dunn's head. "He said what I had done was the worst thing he had seen in 50 years in the business," Dunn said. "Just to placate these crazy leftist school districts who were trying to keep people from having their Coke. He said I was an embarrassment to the company, and I should be fired." In February 2004, he was.
Dunn told me that talking about Coke's business today was by no means easy and, because he continues to work in the food business, not without risk. "You really don't want them mad at you," he said. "And I don't mean that, like, I'm going to end up at the bottom of the bay. But they don't have a sense of humor when it comes to this stuff. They're a very, very aggressive company."
When I met with Dunn, he told me not just about his years at Coke but also about his new marketing venture. In April 2010, he met with three executives from Madison Dearborn Partners, a private-equity firm based in Chicago with a wide-ranging portfolio of investments. They recently hired Dunn to run one of their newest acquisitions — a food producer in the San Joaquin Valley. As they sat in the hotel's meeting room, the men listened to Dunn's marketing pitch. He talked about giving the product a personality that was bold and irreverent, conveying the idea that this was the ultimate snack food. He went into detail on how he would target a special segment of the 146 million Americans who are regular snackers — mothers, children, young professionals — people, he said, who "keep their snacking ritual fresh by trying a new food product when it catches their attention."
He explained how he would deploy strategic storytelling in the ad campaign for this snack, using a key phrase that had been developed with much calculation: "Eat 'Em Like Junk Food."
After 45 minutes, Dunn clicked off the last slide and thanked the men for coming. Madison's portfolio contained the largest Burger King franchise in the world, the Ruth's Chris Steak House chain and a processed-food maker called AdvancePierre whose lineup includes the Jamwich, a peanut-butter-and-jelly contrivance that comes frozen, crustless and embedded with four kinds of sugars.
The snack that Dunn was proposing to sell: carrots. Plain, fresh carrots. No added sugar. No creamy sauce or dips. No salt. Just baby carrots, washed, bagged, then sold into the deadly dull produce aisle.
"We act like a snack, not a vegetable," he told the investors. "We exploit the rules of junk food to fuel the baby-carrot conversation. We are pro-junk-food behavior but anti-junk-food establishment."
The investors were thinking only about sales. They had already bought one of the two biggest farm producers of baby carrots in the country, and they'd hired Dunn to run the whole operation. Now, after his pitch, they were relieved. Dunn had figured out that using the industry's own marketing ploys would work better than anything else. He drew from the bag of tricks that he mastered in his 20 years at Coca-Cola, where he learned one of the most critical rules in processed food: The selling of food matters as much as the food itself.
Later, describing his new line of work, Dunn told me he was doing penance for his Coca-Cola years. "I'm paying my karmic debt," he said.Continue reading the main story


text:
Donovan McNabb won't have to wait until the offseason to part ways with the Minnesota Vikings.
The Vikings have released him. ESPN's Adam Schefter was the first to report the move earlier today.
Why now?
So he can pursue opportunities with teams that have suffered injuries at quarterback.
"I just thought the best move for me at this particular point was to move on and clear my thoughts and clear my head and see what's next," McNabb said during a SportsCenter interview.
The Bears are one team that could be interested. They lost Jay Cutler and went with Caleb Hanie last week. Hanie threw three interceptions in a 25-20 loss to the Raiders. Chicago is 7-4 and very much in position to compete for a wild-card spot in the NFC.
"I think there are a lot of teams out there who are in desperate need of a quarterback at this particular point, who are surrounded by veteran players, and teams that play well together," McNabb said.
When asked to describe the last two years, which have been disastrous in Washington and Minnesota, McNabb used the word "exciting."
"I don't regret anything that's happened throughout my career," he said. "You go through ups and downs no matter what you do, if it's in sports or in life, but I look back on my career and it's been outstanding..."
One other team that was thought to potentially be in the mix was the Texans, although John McClain of the Houston Chronicle reports that McNabb is probably not headed there. Houston lost Matt Schaub for the season, and Matt Leinart suffered a season-ending injury last week. The Texans went with rookie T.J. Yates in their win over the Jaguars. They also signed veteran Jake Delhomme last week. Houston has an 8-3 record and holds a two-game lead over the Titans in the AFC South.
Teams interested in McNabb will have to file a waiver claim by 4 p.m. Friday. If no team claims him, McNabb would become a free agent and could sign anywhere.
The Vikings went 1-5 with McNabb at the helm, before he was benched for rookie Christian Ponder. McNabb had a QB rating of 82.9, throwing four touchdowns and two interceptions, while completing 60.3 percent of his passes. At the time of McNabb's benching, a report surfaced from Michael Lombardi of NFL Network, which questioned his McNabb's work ethic.
During the SportsCenter interview, McNabb said he can bring experience and athletic ability to a team. He also said he's "a guy who is not a locker room cancer" and added that he works hard.
McNabb threw 14 touchdowns and 15 interceptions in one season with the Redskins in 2010. He turned 35 years old last week.
If you're looking for Eagles-related content, earlier Thursday, I posted on the complicated case and uncertain future of DeSean Jackson.
You can follow me on Twitter or become a fan of Moving the Chains on Facebook.

subset: commoncrawl


text:
The world does a little hop-skip into the sun, and the mario game over tune plays.
I would like to see the world end when the sun becomes a red giant. Hopefully we have evacuated everybody from Earth by this time and are inhabiting other planets.
Unconditional love is what makes life worth living.
The world as we know is already Ending and will End. Oh, yeah, zombies are stupid soulless meat sacks filled with bone. Fuck zombies. The zombie fad is so asinine. Why are they so fascinating?
Zombies Would be nice.
SquadmemberRitsu wrote:
Anyone seen End of Evangelion? Something like that
Oh my gosh....please no. Those scenes freaked me out. 0_0
But I wouldn't really care how it ends. It's really a matter of how I want to go out when the world's ending. My only wish is I die sacrificing my life for somebody. Like stepping in front of a bullet...while wearing a cool outfit and carrying some cool weapon. Gotta die in style.
Edit: No! I change my answer! I want to the world to end by zombies, but me still sacrificing my life by telling my group of survivors to 'run' while I distract the zombies by being bait. That would so frickennnnn sweet! haha
Never cause then no one else could ever save it again!
Some dude reveals himself to tell us our lives are all a part of a game being played by people in a different dimension and that the servers are being shut down
I wish I had a .38 to end this shit
I'd hope that the planent doesn'tt get glassed like in HALO. That would be the worst though EVA's ending would be almost as bad.
Maybe something like in Persona 3. Tartarus is corrupting the Dark Hour, Nyx is going to destroy the world in a week, and the survival rate of actually beating this monster and saving the world is less than 5%. Yeah, that would be one heck of a battle.
Living life to the fullest as only I can. Thank you.
Alien Invasion.
Aliens who are smarter than us, more productive, more reasonable, less petty, less afraid and less ritualistic. Aliens who only needed to destroy us because we're so fucking stupid and are the biggest hazard to the rest of the galaxy ever since we got our hands of those bloody nukes.
Free your mind!
shadow_grey wrote:
Alien Invasion.
Aliens who are smarter than us, more productive, more reasonable, less petty, less afraid and less ritualistic. Aliens who only needed to destroy us because we're so fucking stupid and are the biggest hazard to the rest of the galaxy ever since we got our hands of those bloody nukes.
You know I rather like the thought of an alien invasion. I know that if we exist there most likely is something else out there as well. and with the stupid humanity situation, yeah I agree. Not everyone, but MOST of everyone are just becoming more and more ignorant to their surroundings in all general aspects. maybe an alien invasion will cause people to grow a brain stem. be nicer and more polite. care less about stupid materialistic BS and just be more open minded. I'm sick of dealing with morons like these everyday. heck, I'm not asking them to back a cookie everyday. but if they had to choose between baking cookies or being abducted, i'm sure they would choose the first rather than the latter.
Why is a Raven Like a Writing Desk?
Nature turns against man - Gaia's wrath destroys mankind for the plague that it is
Purple wedding - greatest wedding in TV history
Idiocy. Idiocy is going to be the end of the world or at least people. Is that the method I would like to see it end? No. I would admit that the thought of zombies are my fancy as an end to humanity, reasons being that it is guilt free violence against an enemy that deserves no remorse or pitiful hesitance and I dislike people, but it's too physically demanding and hazardous. If there were to be an end to the planet, then how about a bombardment by asteroids and comets, it'd be a spectacular light show in the sky and on the horizon.
Shall be absent from CR for undisclosed and indefinite period of time.
It will end by all concepts of Movement, but this does not mean the destruction of everything, it means that everything will Change to something so beautiful that one cannot describe it. It will be the End of Ugliness and the beginning of Beauty that we once had.


text:
Portsmouth chief: You can't go around impersonating a firefighterBy JOHN QUINN
Union Leader Correspondent
March 04. 2014 9:52PM
PORTSMOUTH — A man who Portsmouth fire officials say reported a downtown blaze and then claimed to be a Manchester firefighter is facing charges for refusing to leave the roof of the burning building.
Fire Chief Steven Achilles said when firefighters attempted to rescue Dean Ellis, 29, by extending a ladder to the roof, Ellis would not get on the ladder and asked for a hose. He was not wearing protective clothing, an air mask or a helmet; firefighters took him for an occupant of the building, the chief said.
"He was in harm's way," Achilles said Tuesday.
The chief said Ellis put firefighters at risk and became a distraction during the three-alarm fire that seriously damaged the F.A. Gray building on Daniel Street June 30.
Ellis, of 1145 Main St. in Rochester, pleaded innocent Monday to disorderly conduct for failing to obey firefighters and carrying a concealed and loaded pistol without a license to do so.
Achilles said firefighters were unfamiliar with Ellis and did not believe that he was a firefighter.
"He did not act like a reasonable off-duty firefighter," Achilles said.
According to court records, the Manchester Fire Department reported that Ellis has never been a member of the department. He works for a company that supplies fire extinguishers, court records state.
"You can't go around impersonating a firefighter," Achilles said, noting firefighters undergo extensive training to handle dangerous situations.
Achilles said investigators determined the fire began in a ceiling fixture — probably in an unoccupied second-floor apartment. The building has since been renovated and reoccupied.
Ellis was released on $1,200 personal recognizance. He is scheduled to return to court June 17.
Crime, law and justice Fires Rochester Manchester Portsmouth Top Section Stories


text:
I can't thank you all enough for the love on my latest set. Truly touched and feel grateful! Merci x1000. It's almost fall here in Canada it brings about such a beautiful feeling in me. The air starts to change, it's more crisp and fresh. The leaves explode with colour. Bright orange, red and yellow, multicolour leaves blowing softly in the wind
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My goodness! How have I not been on the site in so long? There are some stunning woman on here 😍 I'm in awe with how uniquely beautiful each goddess is. Thank you from the bottom of my heart for all the love on my set. Proud to be an SG ❤🍎
Wishing you all such a beautiful day. My new set Take Your Time comes out in 9 days :) thanks to the beautiful Shaine xo
It's been a while - I had the pleasure of shooting with @shaine and meeting the gorgeous @velour @vxmpire & @dojikko 🌸 keep your eyes peeled for Take Your Time hitting MR next month ;)
I've been a busy little bee keeping out of trouble and SG was a little spark of me that I've missed over the last couple years. Sending you all lots
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"Honor your challenges, for those spaces that you label as dark are actually there to bring you more light, to strengthen you, to firm your resolve, and to bring out the best in you."
― Sanaya Roman
when you change the way you look at things, the things you look at change.
It's Canadian thanksgiving today. I am thankful for so much. I have had a difficult year that has lead me to so much beauty and growth. The past tought me so many valuble lessons and I can now look forward, not backwards. When you start to accept yourself for
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text: When I bought it the old cabin next to the river it was in need of lots of repair. The roof leaked, the mice had turned the interior into a vacation villa, and a tree was growing up through the roof of the outhouse. I debated about just tearing the whole place down and starting over, but the cabin, built of hand-hewn logs, was structurally sound so the first summer was spent replacing the roof, evicting the mice, and replacing the outhouse. When fall came the cabin was structurally sound and weather tight. During the winter I spent my weekends working on the interior and when spring came I was ready to do some fishing.


text:
Two days after returning from a vacation in Europe and Israel, Patriots owner Robert Kraft finally broke his silence on Monday about Aaron Hernandez's arrest on a murder charge and subsequent release from the team.
"No one in our organization was aware of any of these kind of connections. If it's true, I'm just shocked," Kraft said in his office at Gillette Stadium in Foxboro. "Our whole organization has been duped."
Kraft, who has owned the Patriots since 1994, said he was "limited" in what he could discuss Monday because of "an ongoing criminal investigation, as well as other potential civil proceedings." It is unclear if the family of Odin Lloyd, the victim in Hernandez's murder case, will attempt to sue the Patriots.
But Kraft said it's "important that our fan base hear directly from our organization." Kraft said the team knew Hernandez was "immature," but didn't think his off-field activities would ever lead to a murder charge.
In fact, the Patriots were willing to draft Hernandez because they believed he had owned up to his past. Kraft produced a letter on Monday that Hernandez sent to the Patriots on April 16, 2010, six days before the NFL draft.
In the letter, addressed to Patriots personnel director Nick Caserio and written with help from Hernandez's agents at Athletes First, Hernandez admitted to recreational drug use (marijuana) while at the University of Florida and said he would "willfully" submit to biweekly drug testing during his rookie season (eight drug tests during the regular season) if the Patriots were willing to draft him. Hernandez then offered to reimburse the team for any money he would earn if he were to test positive and earn a suspension.
"My point is simple — if I fail a drug test, I do not deserve that portion of the money," Hernandez wrote. "I realize this offer is somewhat unorthodox, but it is also the only way I could think of to let you know how serious I am about reaching my potential in the NFL."
Kraft said the Patriots felt comfortable drafting Hernandez in the fourth round after receiving this letter, and didn't believe he had any other major off-field issues.
"Here's a guy writing a letter, taking responsibility," Kraft said. "The only thing I ever heard on Aaron Hernandez was he was very young, immature and potentially had problems presented in this letter. Never saw signs of anything else."
Kraft said Hernandez "knew how to push my buttons." Hernandez, a native of Bristol, Conn., told Kraft after being drafted that the first jersey he owned was a Drew Bledsoe Patriots jersey.
"He was a New England kid who was a Patriot. I thought it was cool," Kraft said.
Hernandez often greeted Kraft with a kiss on the cheek, and donated $50,000 to the Myra Kraft Giving Back Fund after signing a contract extension before the 2012 season that paid him $16 million guaranteed, with a maximum value of $40 million.
Kraft said he tried to give Hernandez the $50,000 back, but Hernandez insisted that the foundation keep it.
"He wanted to be a role model for the Hispanic community. He said that when he signed his contract," Kraft said. "He said, 'You gave me a second chance,' and I believed him."
Kraft said all he knew about Hernandez is what happened inside the practice facility at Gillette Stadium, and that for three years Hernandez was a model football player. He noted that coach Bill Belichick said that Hernandez had the best training camp of any Patriots player last August, after Hernandez had signed his contract extension.
"I only know what goes on inside this building. We don't put private eyes on people," Kraft said. "When he was in this building, I was never exposed to anything where he was not positive. He was always polite, respectful."
Kraft didn't say whether or not the team will be less willing in the future to take on players with character risks, but "you can be sure we'll be looking at our procedures and auditing how we do things."
Kraft certainly wishes he had done more research on Hernandez's off-field activities before giving him the big contract extension last August, but felt that signing Hernandez to a long-term deal was the best move for the team at the time.
Hernandez's rookie contract was supposed to run through the 2013 season, and the Patriots felt like they could get better value if they had signed him to a long-term deal before he reached free agency.
"If you let the best players go to free agency or get to the last year, you usually pay more," Kraft said. "It was a business decision. We were paying for performance. He was undervalued his first two years, then we wanted to get him in range.
"We can look back, obviously it wasn't the correct decision. When something isn't right, we try to correct it."
Kraft reiterated that he and other top members of the organization had decided a week before Hernandez's arrest that they would cut him if he was arrested in any way in connection with the murder investigation, even if it were for a charge like obstruction of justice.
"If any member of the New England Patriots organization is close enough to a murder investigation to actually get arrested — whether it be for obstruction of justice or the crime itself — it is too close to an unthinkable act for that person to be part of this organization going forward," he said.
Kraft said the incident has cast a negative pall over the organization over the past two weeks, and worries that it could be a big distraction for the team during training camp, which begins July 25.
"Everything we don't want is happening," he said.
Cutting Hernandez has also saddled the Patriots with a couple of large salary cap hits — $2.5 million this year and $7.5 million next year — but Kraft said that cutting Hernandez was the only option the team had.
"It was principle, over money or cap or anything else," Kraft said.
The principle is also why the Patriots were willing to take a $250,000 hit over the weekend when nearly 2,000 fans exchanged their Hernandez jerseys for another player at the Patriots Pro Shop. Kraft said the team plans to destroy the jerseys by grinding them up and donating the material for recycling purposes.
Kraft also expressed extreme regret that a member of his organization appears to be involved in a homicide.
"The most sad thing is the Lloyd family lost a son, a brother," Kraft said. "I'm really sorry, and my heart goes out to the Lloyd family."


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Off we go, into the wild blue yonder....This week, the freetext shall be Aircraft.
Woo! Congratulations!Following the Weapons of War theme, we'll move on to Submarine. Personally, I should be willing to account space versions of submarines, too, but I'm sure there are lots of variants or specific examples to pursue.
This week's freetext? Elementary, my dear Watson. Obviously, it's Detective.
Quote from: Dragonlordmax on May 09, 2014, 05:25:19 PMThis week's freetext? Elementary, my dear Watson. Obviously, it's Detective.And here you are: http://strolen.com/viewing/7868I do believe that this is also the first time that I have completed one of your Freetext Friday challenges! Yay!
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Microsoft has posted a downloadable fix for a problem with the T-SQL debugger in Visual Studio 6.0, Enterprise Edition. Microsoft reports that the problem with the T-SQL debugging feature could cause a buffer overrun. And because the Debugger object's default installation lets anyone start the debugger and run it as the logged-on interactive user, a malicious user or intruder could potentially exploit the bug. For more information about the buffer overrun problem, see the Microsoft Security Bulletin at http://www.microsoft.com/technet/security/bulletin/MS01-018.asp. To download the fix, see http://msdn.microsoft.com/vstudio/downloads/debugging/default.asp.
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Western Carolinian
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the western caroijntan # published every saturday morning aoidibtblli j-djl'jj aiij ja>3j_.i>jj v jlia'iil^'l'iiil editors and proprietors jyumber 17 of volume 16 salisbury oittii carolina september 20 1835 numwv eyom\)egvimutig 799 the western carolinian i low here musl have vory bad taste not to oxchongo i are never -■,-,,. a,"l then the hotels have such i al your ago your thoughts should turn heavou i his l""liili,l conditio ui life unl l,,s rags for u red odd names thai ihey really amuse inn ; for hero i i ward instead of ik-,,,o cuuliiied lo the dull houv broadcloth coat and cap and trimmings wilh huve passed tho great devil and the fighting tabornnclo ol'claj that chain us tu eurth and his enough to eat and but littlo to do cocks and am bound in the coach to tl bull companions roared with laughter at the " damned another of tho now bights is tho servants in their and m iutli by tl brown cow and ihe " hen clove i joke rid i iv i tho go itletnon's sorvants in eiigliuid nnd t hickens - to say nothing of tl i oss fox a glow uf indignation p,si colored the stranger's look very liko our dandies nnd tho gonlloini'ii s -.' tho jolly butcher and tho " white cows cheek j but he checked the feeling in a moment and what 1,1 >■waiters indeed one's ideas of pro all names of english public houses odd enough said with much composure to the fourth are print in often wonderfully puzzled tin ser in be suroi every town in england i believe has you also determined that i should lose my place voids i,rc such well dressed fellows in bucii tin " ioorgo hotel ,,, t to ay nothing of the or will you oblige mo by taking a contra scut '" broadcloth with o many trappings thnl i have to royal victorias itc c the bos hotel ina " vye do tom said his young lordship lo the pucker up m mouth twice before i can ask thorn place s called tho head hotel but by what law person add rossed ; " he's something in tbe wa i to do a job i cannot tell servant fi , master il haa this claim which all acknowledge i ,-;,, t your profession quito it phisiological curiosity and therefore i ti oo wanting opposite m say but it ollon blazons the claim publicly enough you ought to accommodate him ' hotel ,,, ports th a fellow tins often popp 1 hii for miles and miloi t nf london there i<in " mo i be poisoned il'l do repliod tho sludonl head out who interests iiii ch lb iiii on a it wore almost a succession of houses t l.i-i i of medicine ; " in ;, disaoctiug room l would make powdered wig scarlet breeches silk stockings si could soo tho block cloud of smoke thai over ho an excellent bubjoct : bul in a coach and this vor buckles and a coat covered nil wilh otnbroide vors over this immense hive of human b g i warm weathor tool old gentleman 1 if you'll ry nnd spangled buttons if i hud nol hail a hint atretchod my oy us long before i enmo to the thames place yourself under my earn i ii engage ,,, tho r two i should i ai lake him for the duke nf or the i'ems aa thoy call it here but these english course of six weeks b dint of a judicious courso of wellington lie looks very like the wig except do not speak english is i hull prove by and by diuretics and cuthnrtics to save you hcroaftcr lin ed — our major generals of militia ■muster rascals a they are for nbusing us for our yunkoo expense of a doublo sou i t really to take " day it would he a long while before i could ism j tho farfamed thames to s_e this river and middle sent in tho month of jul ib contrary to all make up my mind to sk such " piece of furniture when i lirst snw it and thai t li from loudon i tho rules f hygoin and ;, practice to which i to do any thing in a servile way ii s master ii was a pretty little rivulet as we should call it have a peculiar antipathy whom i havesinco seen isdrcs i vory liko somoof with low banks that the penobscot would tako in and the la,,o was renewed at the old gentle our plain men — and herein is u lesson for 1 man nl p gulp and this was ihe thames the renowned man's expense lover f fine dress — thai he is ploying in america thnmob bearing on ms little bosom all the com by this lime the patience of tho conchco who the very same part ihal a master makes his i very morce of the richest and pekiu excepted the grout had hatched to too intloi part of the dialogue wus servant play in england and hero s another est citv of the world then windsor castlo exhausted hurkee gomtnoni bind he sot lesson too for us how ridiculous is that silly i,,n was in sight ; the residence of the king and royal th the business as you liko : hut t wants just throe ia t ,", of livery ,,, the northern state n is u ii family with the british hag floating over ii to do quarters of a minutu of twelve ; and with tho first enough in thu southern in another condition of so note tho presence of the king aa our hag boat over btroke of tho i nivorsity clock in horses st be cn tv — when nn american livery is such a beggar our capitol when congress s in session oil i would not wail throe seconds longer for the ly imitation of the rich and cost i dresses over the but ill my eyes won for london — anon we were kino cod 1,1,-ss him i would lose mu my situa 3im hero when an englishman too can put ,,,, engulphed in this whirlpool of human beings swal tion and with that he mounted i boy look his livery tho crest of the armsnfhis family where j lowed p in the mighty vortex in the , it f the up ihe reins culled in il,e hostler to shut the door as we republican americans cannot for the iiii 1 of growth of centuries where man has been dying for and at listening with upraised whip for the ex us tell what families wo come from a largo ma hundreds .,,"! hundreds nf years and nthcr men pected stroke joritv of us having n families ut all who we have tilled the reservoir whorebnttlosnnd tho plague as it so mile i from the venerable bolfroy tha have the oat of arms let us , l,"i i lit livery and have si r,ve,l to see which should work direst havoc horses as if they recognized the su nd started oil nol before with hiiuia life where the great dead in to tiir ,,,__- ' at a gallop with the four young mimes in w limn r ashbel smiths joseph w hampton from the nantucket enquirer i ifk op a village editor then iin ,", u s extant ,,,."-,■4w*utwii",r 1,1 ""'"' operation on the mind than those which pertain to the management of a c u-y newspa per our metropolitan establishments are hill of latkir saving apparatus and are moreovei conduct ''•' on ho mos mndorn l approved tuil-dividina principle ihe oditor ha i is op ,|,, sc ., 7 r l"»i "' s as*i»tanl auolhor and perhaps ,, third and a fourth their appropriate retiring places also !"• t r-i employs himself two or three hours per diem up the politics or other chief topics of the i;,v - •"" l tl "'"' is an end of hi talk for these iwcty i hour his subordinate overhaul ""' ■"•"! papers string items together make p police roporls scribble scrap ollocal n a , detail or construct awful accident regulate then no hat cvc each in his respective department tho publisher who is next ," authnrit to the prin ipal editor oversee ihe affairs of the counting r m here o ia also assisted by book keeper and derl ihe punier presides over iin ,"\ | " .. "' lh0 pw and th imposing sticl apportions ,"'" lk long tho j i.e men "",| apprentices : v l u '' ; "' ( ' ls '" gel out the pap \ ..,,,. son i bus by u systematic division of lubor each moving in h,s own allotted sphere the whole machinery jfoes like clock-work not so with the concerns of a village prim ; ospr iull.y il locatod on the seaboard in some spot not used as ,"". of the world's thoroughfare whoso superintend suoh o journal st adapt his w.rk toall manner of enpricos and undertake alls rts ".' ° rprises the dunes of every part of tho factory are concert rated in him he must specu late in politico fabricate tales descant on the s i oncies measure out paragraph and poelry gather ship-news compose advertisements pick up joke ol iiinrriagos and deaths |". must hear oven thing know every thing tell every thing the hooks and lulls the purchase and payments the ''" """ s , "" 1 " ll " kicking are all within his pro vinco he has ihe whole to regulate or provide for lo dispense r recoive lie must be accessible at all hours always at hi post and often elsewhere at every one's command '" i 1 '"' deno e t blow u p or g u p preml wl ich mg tho btreum and winking at ihe eddy hi den or business purgatory is an epitome nf chaos here a broken choir there a worm eaten neketty table bearing a cracked inkstand three quill tumps sundry strips of scrawled paper a pot of frowzy paste a pair of edgelesa scissors and a tin lamp stuck in a perforated barrel bono in one comer is ,. dilapidated desk oovered with an as sortmout of office lumber and professional trumpe ry a ledgor a dictionary the mail book a pile of congressional documents bundles of unliquidated subscription bills heaps f achool books sent in to pay lor anticipated compliments pamphlet of eve ry hue size m nature some of them sleeping llk " ' ol or any other wearied sentinel upon the very tup of n magnzinp tlilcis i ri 1,1 i vtion ' 1 the w -,,■•, n carolinibii i published every sa ii iinvv nt two id liars per annum if paid in udvun.-n or two doll ii and fifty conla if not paid before ilia expiration oi thr nonth ,. 2 no paper will bo di conlin i until nil arrearages aro paid loss at llio discretion of the editors 3 subhcriplions will not be received for a i than one yoar and a fkilure to notify the rditorsofa wi_h lo discontinue at the end of a year will be consi dered as a now engagement 1 any parson wno will procure six subscribers to tho carolinian and lake the trouble to collocl and transmit nn ir ui cription-m noy to tha i id tors shall have ;, pa per i titia during then conl inuance ... > • /', rsoni unit bled la the editors may transmit to them through llie mul nl their r,-k — provided they gel th acknowledgment of any respectabu person to prove that such remittance wus regularly made ti'.iois hi mil rrti8i mi 1 advertisements will be conspicuously and correct ly inserted at 60 cents per square ibrthe ural insertion and nt cuts ibr each continuance : but whore an ad vertise,nonl is ordered to go in only twice ix eta will bo charged lor end insertion if or ice i lor in aorl only ssl will u nil cases be charged 2 persons wl sire !,, ongaga by the year will bo ace immodated by a reasonable adduction from the above ohargoi for transienl custom to on n 1 to insure prompt attention to letters addressed to !!"• r lit il poi lagc liould in all cases be paid " 11 , ii vkt 11 mush , ssl m " from tin knickerbocker dreams tho coachman of an english coach is almost ed and the mighty living were thronging — :, nl here their own rudeness and our iin friend's disappoint always a fat man ours happens to he not over am i one solitnry man knowing not a being among mont nflbrded a prolific theme for joko and morn fat but lie is the only lean ,""• 1 have seen wo one million and a half like myself ! and horo even monl during the whole stage have eleven passengers outside and four in four here over the very dust of the host slain by the tho subject of their mirth in tho meantime hi or live outside arc ladies and indies bv the wuv plague and tho mightier host slain by time palaces red a postchaiso and followed and overtook the ride on the outside as well as in the quantity of are up and the wild reckless laugh is heard ;*— coach at the second stopping place where llie pas baggage they never say baggage in england eve commerce is boisterous pushing its wealth tho beau songers gut out ton minutes for dinner as the ry thing is luggage is immense a coach on our tiful lady and gallant beau driving their high und postchaiso drove up to the inn door two young roads would upset in a very short time wilh such a proudly decked steeds and the golden embroidered chimney sweep passed with their bag and brooms load nor could an english coachman drive an livery of servants is flashing in the sunset oh and their well known cry american coach on an american road he would there is something painfully sad on entering such come hither my lads said tho corpulent break the nocks of all his pnssongors in a very in city i where are the men who figured go his gentleman j " what say you to a ride short time for such furious driving as will answer trio sly the kings and ihe nobles the orators and tllo whiles of thoir eyes en i rued into still more over ii me adami/.ed road here would he ruin over the poets i gone whore sueli inen as johns n and striking contrast will llio dark shade of their s ",. oltr roads i have been often amused to see the goldsmith and iin and sheridan mil fox nre ty cheeks " will you have a rule my boys in wheel put in an iron shoe to go down a little hill gone with the other dead within the mails of yon ho sl i__c conch that an american driver would never think of at der abbey i nm writing this within the sound of " yces zur said tho eldest scarcely daring tn all tlio inside seats of a coach cost nearly dou westminster — what is fame or wealth ihal this behove the evidence of his oars ble the sum that the outside seats coal — and they h ml now trampling the streets should seek il thus " .. ull then — hostler .' open the st:,o ( . door in are nut half so pleasant unless t be in a sh we : doea wellington or peel withit the walls nf st sto with you ; and d'ye hear . he sure you take the but this is another invention to keep a certain class phen's either promise himself un existence thai a middle seats ; so — one ,,,, each bide of pooplo from all possible approach t another marlborough or a canning has not that each atrug tho guard's horn sounded s and coachco voice cln>s this classification is in lee i amusing all glea so fiercely in the conflict of parties what was heard only one in note and a half more ver britain in somo of tho steamboats thoy confusion there is here i what involutions of street gentlemen ; come on hivo thruo cabins raduatini the price according nnd lines what a pile of brick and mortar and pheycame bowed laughingly to our friend oi ly oa some of the railroads they luivo three clns stonel what a wilderness of men i whatqra tho corporation nnd passed on tn tho stage the of cars these are little things as specimens bel of thought and actions and i among them all young lord was ihe firal who put h,s foot on the of mnuv others morn important one soes this lo am but the millionth and five hundredth part — steps " why how now couchee what damned ul claasificati n as it were so novel to us the mo hood god how utterly insingnifi ant we are joke is this . get out you rascals or i'll teach mont he enters england and it is visible in almost you how t play gentlemen such a trick again everything — so numerous and strong are tho bar * regent street is now the fashionable ptreet of the " - s|1 still my lads said the fat gentleman — riers that aristocracy girls itself with ensrlish city here the dead who died with the plague were " my lord iho two middle seats are mine regular coaches ore all licensed which is an*xcellent plnn buried here the women of the town now thickly con ly taken and duly paid for and these youths ore t carry s many passengers and no more regate my two proteges an english stagecoach is free as we approached london two of our inside »♦- to every ono v,",r lordship has a horror of thn passengers who after paying for an inner seat pre ■• roland for an oliver middle seal pray tnke tbe corner one ferred riding outside were driven in as the coach an english gentleman of true john bull dimen 4 "'>*,■• roachod " -, l t;"l i said the lawyer men was afraid to carry thirteen passengers outisde biona thnl is weighing some eighteen or twenty e f ve u p ho cause and cry your mercy mr bis license extending in hill eleven — and i marked stone had occasion i travel in a btage coach from - thai as wn went along many of tho cabmen in lon oxford to london the stage enrried six im_.de ; " possession is nine-tenths of the law my go.sl don put out heir whips us if ihey were < nling and our hen engaged two places as in considern s "'- '' would be uncivil to dislodge tbe poor youth ; ns tho coach starts too at the vory moment al tion of his size he com-nnnly did for himself j ou have yuur corner lotted it at every stage the horses are all ready the other four seats were taken by oxford stu 1 " heaven preserve u i laid the clerical student the time at which the coachman shall lie at all the dents i " "" ll "-' -""' lv ""' afraid of a black coat re principal town ia marked upon the way-bills and these youths homo lighter than our modern fled the other " besides wl ght not to con the exact time of his arrival is marked i by the j lambert arrived at tho stotge before him and each '" '"' nought lo earthly concerns bul rather agent there thus the punctuality of movement 7 snugly possessed himself of a corner sou having n ■' ur " hem heavenward is wonderful it is like clock work the guard centre seat ,,,, each side vacant the round good , " im rather go through my examination a secend when there is one and there is one almo-l alwaya tempered face of j 7m bull o0n after appeared at """•' x '" ln *" b 1 " bona black devils groanod keeps the time and whistles to the coachman lo the carriage door ; and peeping into the vehicle the medical rtudent make bin l,iv faster nndnverygunrd hasawntch and observing the local arrangement that had i " soot is perfectly wholesome my young friend if he is too slow the milestones on the road with i nade he said with a imilo ! you bee i am und you will nol be compelled to violnto the rule of his watcb let him know his exact progreas of a pretty comfortable si gentlemen ; s i have hygoia by taking a middle seat pray gel in the mail coachea all leave london al - o'clock taken two seats i will i bliged if one of you al ll "" i '' "'"''-• catchee who had stood grin in the evening all in ireland leave dublin in the will move into the opposite seat ao that i maybe ning behind aotually cheated into forgeifolness of same mam er for all parts of the kingdom and able to enter 7 "">'■' ''>' ' ho excellent i the joko came forward it is a pleasant sight to see them as the v all start i my good sir said a port young lawyer '* gentl eti you have lost me one minute and a at the saino moment from the general post office « possession is nino-tonths of the iaw you en quarter already imuatdnveon without you if o the guard in their red coats all sounding their horns gaged two seats there tbey are one on each side '"' > "" ''"" ' ''" e >"'"' company nml driving at once f"r ihe different roads all over we engaged one each comefirat entered regular tl "' m " |, '" ls '' ilsl nl " lul glance al each other england and scotland they drive about twelve ly ,,"., our possession and our claims to the seats , "" 1 ,, "' m crepl warily into their respective corners nnle an hour and avenge ten mile including all we occupy are indisputable a " ll "' hosllorshul thedoor he found it impossible stoppage indeed in nnv part of england vou can 1 do nol wish to dispute your claim said the 0 compo*e hta feature i ii give you something count u ion the the arrival of n i ch for a certain other " bul i trust to your politenma seeing how to change your cheer you grinning rascal said iv within live minutes of the ti allowed uj the case hand to enable me to pursue my jour he future churchman trotching out of aie window this furious driving would is somewhat 1 ngorons noy ' , l,,m "'" l " ml ' r """ l,lv 8v " dod " l " l,l"w in many parte of london light carta wilh a ingle oh hang politeness said a hopeful young mv white pantaloon i cried the lord horse take many of the mails to ihe suburbs tl [ scion of some noble house « i have i horror of a ; " mv bobu 1 ', , ljl ll :' l """.'"'' ," s:l "' ''"' la " >"'' number of their pasaenger is limited in t hi ad mid he seat and would not take one to oblige my '" i l 1 ' 11 "'- i he t.iti.y rascals mirnble arrangement there are rnanv bints f r our ; grandmother one sits so ungracefully ; and is ''''"' ""' s '' "' ""■carriage wheels and the mire coach proprietors though up r roads there can sidea on iomm all chance of looking at the pretty traiiied laughter f the spectator drowned ihe se be im such certainty of movement aa there is ," girla along the road good old gentleman arrange t 1 "' the lamentatwn e gland i your concern a you please ; i tick to my corner at the next stage n bargain was struck the there are many little thing all along the road and lie leaned buck yawned and settled himself sweeps were liberated the scuts shaken and brush lo remind me that i am in n foreign counrty the w iib hopeless composure in ins place ed the worthy on of the university made up among eagles no innper answer my purpose the sove j our corpulent friend though a man nol easily thennelveetlieexpen f the poaatchaiio the vo roign and the crown have taken their placo in 1 diicompoaed waa somewhat put out by this unman doctor violated for once thn rules ol hygeia b sr stead of d.dlais and corils the talk is all of shillings ly obstinncv he turned to :, smart looking youth king middle mat i and all piurnied on together and iei.co a different law of the road prevails j wilh a simjior on bis face ; a clerical student who withoul fiirthnr quarrel or grumbling except from directly the reverse of ours the coachman pass | bad hitherto sat in reverie dreaming perchance of coachee who declared that to is delayed a ml e all carriage on the right band instead of the left some at benafloe " will vou i acoommodate nut und a half at .•,"■lago and within a few so \ river now and than appeare the bridge are i me v he said : " this is the hist ij.ind.m itage that cond of three minutes t the next was enough to all stone magnificently made blot a house is built i gne to-day nnd business of urgent importance j ry the pat enc i a faint that it was of wood ; all are of stone or of brick the villa 1 calls me lo town _ — t — bv mils kkiiil iimiv revere thyself — for thou art wonderful liven in thy pnnsivenosa hail heir ,,! heaven immortal mind i — that when the body sleeps 1 1 . i ronui with unsenl',1 eye nnd tireless wing where memory hnth no chart nnd reason i'm is no pole-star li,r her compass guest divine i inr earthly nature bows iiseli to thee — putting its ear of clay unto the sigh < m thy disturbed visions if perchance i nin sonic whisper of thy glorious birth i r deathless heritage how sweet are droams to those whom waking lifo bath burfeiled with dull monotony tis sweet when day hnth bee n weariness and evening's li ind like some lean miser r lily doth clutch i'ho flowers that morning gave us :>, i down and brentite ;> fragrance thnt they never knew — pressing our lingers to the thorn loss rose tin springs where'er we trend tis very sweet to turn from stern reality who sits ink s hue march beldame nil precise nnd old and sneer intolerant — anil with the spoil of radiant fancy rove unl bin i nnd wild and limitless w i niggard fortune gives a stonv pillow — like the patriarch's bed wh > slept nl bethel — gentle dreams do plant an niry ladder tor the angel's feet m kmg that hard couch like tho gate of heaven th y lee i us on atnbrnsifb — till we loathe our household bread female self-possession a correspondent of a phi ladelphia paper relates the following incident aa having turred dunngthe r a proceeding al baltimore to give you soma idea of the power of beauty £ will state a circumstance which occurred inst night a physician who hid acted as fthe mounted guard became in the i "■;. obnon a lo the will of tbe mob they therefore in rill fury marched to hi house it was almost 12 o'clock nod fow of the inhabitants l""l reined lo he,r rest mrs s senleu 1,1 her door when the crowd came suddenly upon tha i m — she stepped out upon the porch and domanded ," a loud voico gentlemen what do you want staggered al tho fearlessness of tbe lovely creature 1 i leaders beaitated far a moment and then i"l,l the object ol the unceremonious vis she fated that lur husband was nol in said that there was no one in the house i herself another female nnd her inlhnl if you ii,e baltimorians said she 1 know you will not niton pi to molest us unprotected as we ".<■; if you nro bo ms in saying ibis she atood aside hut they exclaimed no madam we will not harm you and passed on i am told thai her nerves were strung to mch a pitch that she hinted immediately afterwards " to traverse nil untir'd broad realms more bright than fabled arnby — to hoar unearthly music — to plunge deep i seas of miss — to make the tyrant grave unlock its treasure vnlvo nnd yield ihe tbnn whose loss we wept back to our glad embrace to wear the tomb dump drapery yet to live — to catch from hoaven a gin ipse of streets of gold a sound of hnrpiugs nnd a gleam nf wings forever glancing o'er the ethereal way — these are the gifts of dreams nnd we would speak most reverently ol tiieir strung ministry ixi — life is but a dream i awake ! awake ! cnsl off the tninee of vanity and look with keen undii/./.led eve nhove tha cloud thnt canopies nine's hopes hear ye the voice of deity that and man's hour of sleep in the still baptism of his dewy dreams bearelh such witness of the wondering soul as lire i l o'er lor inn's wave — " behold my son !' the plague it i stated that dr abbott an englishman who officiates a surgeon major to ins highness ibrahim i actio i discovered thai h,,s disease s not contagious but purely endemic nnd thnt it yields as readily to a proper course of medical treatment ns any il r disease the discovery was ui.i-le accidentally while on board an egy plain vessel he was called upon to see a patient felt his pulse ind proc led ,,-• |". deemed the eii^o required so after the disease proved to be the plague 1 the doctor believing that l should inevi tably take it himself determined notwithstanding to continue his attention at all hazards lie did m and will perfect success no only ," that case but in ma ny other which he afterwards undertook the disco very is certainly of great importance european correspondenei of the portland advertiser things in england jink 1835 a truce to essays 1 am on the wing again — you may consider me on he road lo london as entering london mounted on an english couch thoy never say stage here that's a viinkecisiu und mark an nmrir.ift in fingfaail stage coach ihey sometime ay — never driver lull lllv,;iy coachman yes you may consider me on a stage conch a being galloped oil to loud from portsmouth t miles in 7 hours including top page j hire 1 j shillings about three dollars with out the coachman who comes in for 60 cents more you see i a as particular as a guide book the fact is these are llie very little tilings every bod wants to wnovv and therefore i have treasured them up and now il any one will take the trouble to dcsiv comparisons he will see hal land-motion is t ue same in england as in northern states and , he per than it is in the southern steamboat lire is dearer in land carriage the english are a century ahead of s in comfort expedition cer tainty of motion sic cvc in steamboat carriage we are a little more than a century ahead of them — und us much better as their carriages and horses are than ours so much worse are iheir steamboats one of the new sijhis that first strike an yv ricun eye is the number of red coats — of officer nnd soldiers that be meels will in the old world having been in halifax and in new brunswick i was partially prepared for such an exhibition — the red-coated soldiers and the blue coaled officer throng the sl reels f portsmouth one moat with them every turn lie takes indeed it is balxvonder tint tl english find little difficulty in procuring recruits and the best of them too — fur the poor fel i here is nu oak tree ,,, richmond township fnv etie county ten which ens"res around t tba ground fifiy feel and ave fbel iron the ground girt '!'■', foel iii niches the slump of another tree cut on hie nu tract ot land un aaures li feet t niches iii il nuieter muni's gang the last nashville republican contains the following extract of a letter which goes further to confirm the credibility of the mu ii i pamphlet ■ii.\ni.ottk tenn aug 17 1^35 p 8 we have a couple of chaps in jail at this place whom we suppose to o of murel's gang they came i this pine and ofifend to s dt borae so cheap that the citi_sen bacame auspiciousoftbem and put them in jail since they wee put in jail ihey bay c nifessed enough lo convict them theil names are renin and liirkiu finis they say tl,e horses which ihey have were stolen by j (_". muni from may-field kentucky keep i good look out the country is full nf rascals ' _____ m are uglv when compared with ours in the beauty f those in the northern states we far sur pass the kiigli_.li window blinds and verandahs '- sonic temporal afii.ir no doubt said the graceless youth with nn nir of much gravity ; " some speculation after filthy lucre good father a western i_n|,er slates thai during the inte luirrirnnc i danton illinois ■i et rail was driven by the ji/rcs of llie wind entinlti through the body of an ojc '. the name of r tims appears ill murel's book by stewart as one of his confederates
Object Description
|Western Carolinian
|Western Carolinian
|No.17-Whole No.799
|Technical Metadata
|Image was scanned by OCLC at the Preservation Service Center in Bethlehem, PA. Archival image is an 8-bit greyscale tiff that was scanned from microfilm at 400 dpi. The original file size was
|Ashbel Smith and Joseph W. Hampton
|Date Digital
|Ashbel Smith and Joseph W. Hampton
United States
North Carolina
Rowan County
|Digital Format
|Project Subject
|State Archives of North Carolina Historic Newspaper Archive
|The Saturday, September 26, 1835 issue of the Western Carolinian a weekly newspaper from Salisbury, North Carolina
|The SA of NC considers this item in the public domain by U.S. law but responsibility for permissions rests with researchers.
|OCLC number
|Western Carolinian
|Western Carolinian
|Technical Metadata
|Image was scanned by OCLC at the Preservation Service Center in Bethlehem, PA. Archival image is an 8-bit greyscale tiff that was scanned from microfilm at 400 dpi. The original file size was 2140606 Bytes
|Date Digital
|Krider & Bingham
United States
North Carolina
Rowan County
|Digital Format
|Project Subject
|State Archives of North Carolina Historic Newspaper Archive
|An archive of The Western Carolinian a historic newspaper from Salisbury, North Carolina
|The SA of NC considers this item in the public domain by U.S. law but responsibility for permissions rests with researchers.
the western caroijntan # published every saturday morning aoidibtblli j-djl'jj aiij ja>3j_.i>jj v jlia'iil^'l'iiil editors and proprietors jyumber 17 of volume 16 salisbury oittii carolina september 20 1835 numwv eyom\)egvimutig 799 the western carolinian i low here musl have vory bad taste not to oxchongo i are never -■,-,,. a,"l then the hotels have such i al your ago your thoughts should turn heavou i his l""liili,l conditio ui life unl l,,s rags for u red odd names thai ihey really amuse inn ; for hero i i ward instead of ik-,,,o cuuliiied lo the dull houv broadcloth coat and cap and trimmings wilh huve passed tho great devil and the fighting tabornnclo ol'claj that chain us tu eurth and his enough to eat and but littlo to do cocks and am bound in the coach to tl bull companions roared with laughter at the " damned another of tho now bights is tho servants in their and m iutli by tl brown cow and ihe " hen clove i joke rid i iv i tho go itletnon's sorvants in eiigliuid nnd t hickens - to say nothing of tl i oss fox a glow uf indignation p,si colored the stranger's look very liko our dandies nnd tho gonlloini'ii s -.' tho jolly butcher and tho " white cows cheek j but he checked the feeling in a moment and what 1,1 >■waiters indeed one's ideas of pro all names of english public houses odd enough said with much composure to the fourth are print in often wonderfully puzzled tin ser in be suroi every town in england i believe has you also determined that i should lose my place voids i,rc such well dressed fellows in bucii tin " ioorgo hotel ,,, t to ay nothing of the or will you oblige mo by taking a contra scut '" broadcloth with o many trappings thnl i have to royal victorias itc c the bos hotel ina " vye do tom said his young lordship lo the pucker up m mouth twice before i can ask thorn place s called tho head hotel but by what law person add rossed ; " he's something in tbe wa i to do a job i cannot tell servant fi , master il haa this claim which all acknowledge i ,-;,, t your profession quito it phisiological curiosity and therefore i ti oo wanting opposite m say but it ollon blazons the claim publicly enough you ought to accommodate him ' hotel ,,, ports th a fellow tins often popp 1 hii for miles and miloi t nf london there i


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The Birmingham Genealogical Society meets the fourth Saturday of each month (excluding Nov. & Dec.) in the Arrington Auditorium at the Downtown Birmingham Public Library. Guests are encouraged to attend!
Next meeting: Saturday, June 27th at 2 p.m. Refreshments at 1:30 p.m.
Speaker: Stanley Moss, Teacher & Pinson Historian
Program Topic: The History of Pinson, Alabama
Details: Contact us via email or BPL-Southern History Dept. at (205) 226-3665
Come join us as we learn the history and development of the City of Pinson, Alabama.
Note: The presentation by Kermit Dooley on the Gardendale Families has been reschedule to July 25th.


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NetApp is making an agreed takeover bid for Data Domain with a $1.9bn part-stock, part-cash bid valued at $30/share. The raising of its original $1.5bn offer was prompted by an unexpected and unwelcome $1.8bn all-cash EMC bid, also valued at $30/share.
Both EMC and NetApp want to buy Data Domain for its market-leading deduplication appliances, which store backup data space-efficiently and are more popular than either company's Virtual Tape Library (VTL) products.
Data Domain has already accepted the revised NetApp offer but has been fiducially duty-bound to review the EMC bid according to the terms of the agreement it has with NetApp. It has done this with external legal and financial advisors and has put forward four arguments as to why EMC's bid is not superior to NetApp's.
The first one is that, if Data Domain talks to EMC or did not reaffirm its NetApp agreement, then NetApp could walk away leaving Data Domain bereft and at risk of EMC not completing its takeover offer. This is the "better a bird in the hand than in the bush" argument.
Secondly, there is no confidentiality agreement with EMC whereby Data Domain and EMC might negotiate a potential takeover. A confidentiality and standstill agreement would be required by the terms of Data Domain's agreement with NetApp before it could talk to other parties such as EMC. We note that Data Domain isn't asking for such an agreement, at least not publicly.
Thirdly, EMC's offer is not binding on EMC in the sense that it could walk away whenever it chose, and, lastly, if Data Domain does not get taken over by NetApp it will owe that company a $57m termination fee. So, on the grounds of uncertainty and a $57m termination fee risk, Data Domain says no a second time to EMC.
EMC's tender offer for all of Data Domain's shares runs out on June 29th. Stifel Nocolaus analyst Aaron Rakers thinks there's a good chance EMC will raise its offer. Reuters has reported that such is the case. So our attention turns to Hopkinton for the next stage in the cat-and-mouse auction game EMC is playing over Data Domain with NetApp.
In the other takeover battle, that of Emulex resisting a takeover by Broadcom, Emulex has filed consent revocation materials and is mailing them to stockholders. This material encourages Emulex stockholders to not consent to a Broadcom proposal which could lead to a special Emulex stockholders' meeting. This would put Emulex's board at risk of replacement by new members in favour of the Broadcom bid. ®


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