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Users of the world, unite! The challenges and opportunities of Social Media
Andreas M. Kaplan *, Michael Haenlein
´ ESCP Europe, 79 Avenue de la Republique, F-75011 Paris, France
Social Media; User Generated Content; Web 2.0; Social networking sites; Virtual worlds
Abstract The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ''Social Media'' exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media. # 2009 Kelley School of Business, Indiana University. All rights reserved.
1. The specter of Social Media
As of January 2009, the online social networking application Facebook registered more than 175 million active users. To put that number in perspective, this is only slightly less than the population of Brazil (190 million) and over twice the population of Germany (80 million)! At the same time, every minute, 10 hours of content were uploaded to the video sharing platform YouTube. And, the image hosting site Flickr provided access to over 3 billion photographs, making the world-famous Louvre
* Corresponding author. E-mail addresses: email@example.com (A.M. Kaplan), email@example.com (M. Haenlein).
Museum's collection of 300,000 objects seem tiny in comparison. According to Forrester Research, 75% of Internet surfers used ''Social Media'' in the second quarter of 2008 by joining social networks, reading blogs, or contributing reviews to shopping sites; this represents a significant rise from 56% in 2007. The growth is not limited to teenagers, either; members of Generation X, now 35—44 years old, increasingly populate the ranks of joiners, spectators, and critics. It is therefore reasonable to say that Social Media represent a revolutionary new trend that should be of interest to companies operating in online space–—or any space, for that matter. Yet, not overly many firms seem to act comfortably in a world where consumers can speak so freely
0007-6813/$ — see front matter # 2009 Kelley School of Business, Indiana University. All rights reserved. doi:10.1016/j.bushor.2009.09.003
virtual game worlds. Such an evolution may not be surprising. the BBS of the late 1970s. for example. technical specificities. sometimes. and news with each other. Perhaps the best known virtual world is that of Linden Lab's Second Life (Kaplan & Haenlein. The current trend toward Social Media can therefore be seen as an evolution back to the Internet's roots. 2.0 is a term that was first used in 2004 to describe a new way in which software developers and end-users started to .0 and User Generated Content. It therefore makes sense to take a step back and provide insight regarding where Social Media come from and what they include. having neither the knowledge nor the chance–—or. data. customers can read that the 2007 model of Hasbro's Easy-Bake Oven may lead to serious burns on children's hands and fingers due to a poorly-designed oven door.'' and contributed to the prominence it has today. Historically. even the right–—to alter publicly posted comments provided by their customers. leading to the creation of social networking sites such as MySpace (in 2003) and Facebook (in 2004). for example. We then focus on six types of Social Media–—collaborative projects.'' The growing availability of high-speed Internet access further added to the popularity of the concept. what comes up among the top five results typically includes not only the corporate webpage. and virtual social worlds–—and present ways in which companies can efficiently make use of these applications. The term ''weblog'' was first used at the same time. if an Internet user types the name of any leading brand into the Google search. and that the Firestone Tire and Rubber Company has been accused of using child labor in its Liberian rubber factory. But does that mean that Social Media is just old wine in new bottles? Probably not! As we will delve into further. today's equivalent would be the weblog. and how Social Media differ from the seemingly-interchangeable related concepts of Web 2. firms have been increasingly relegated to the sidelines as mere observers.'' an early social networking site that brought together online diary writers into one community. we then derive a set of 10 recommendations companies should follow when thinking about developing their own Social Media strategy. messages. companies were able to control the information available about them through strategically placed press announcements and good public relations managers.M.60 with each other and businesses have increasingly less control over the information available about them in cyberspace. but also the corresponding entry in the online encyclopedia Wikipedia. expressly forbids the participation of firms in its online community. This. We begin by providing a definition and classification of Social Media by looking at their historical roots. in turn. and truncated as ''blog'' a year later when one blogger jokingly transformed the noun ''weblog'' into the sentence ''we blog.0 and User Generated Content. Based on this analysis.0 and User Generated Content. Wikipedia. and more powerful than. a worldwide discussion system that allowed Internet users to post public messages. Today. Kaplan. The era of corporate web pages and e-commerce started relatively recently with the launch of Amazon and eBay in 1995. or blog. a formal definition of the term first requires drawing a line to two related concepts that are frequently named in conjunction with it: Web 2. coined the term ''Social Media. The most recent addition to this glamorous grouping has been so-called ''virtual worlds'': computerbased simulated environments inhabited by threedimensional avatars. The late 1990s saw a popularity surge in homepages. and differences from other entities such as Web 2. Yet. social networking sites. Web 2. This article discusses the challenges and opportunities that emerge from this evolution for firms. however. A. Today. whereby the Average Joe could share information about his private life. be it with respect to these aforementioned types or other applications which might emerge in the future. blogs. 2009c). and provides structure to better understand the rapidly evolving field of Social Media. the Internet started out as nothing more than a giant Bulletin Board System (BBS) that allowed users to exchange software. After all. What is Social Media–—And what is it not? As highlighted. when Bruce and Susan Abelson founded ''Open Diary. M. the idea behind Social Media is far from groundbreaking. Here. Tom Truscott and Jim Ellis from Duke University had created the Usenet. there seems to be confusion among managers and academic researchers alike as to what exactly should be included under this term. Haenlein content communities. and got a right ticking-off only 6 years later when the dot-com bubble burst in 2001. the era of Social Media as we understand it today probably started about 20 years earlier. Although the list of the aforementioned applications may give some idea about what is meant by Social Media. the technical advances that have been made over the past 20 years now enable a form of virtual content sharing that is fundamentally different from. since it retransforms the World Wide Web to what it was initially created for: a platform to facilitate information exchange between users. Nevertheless. By 1979.
and Second Life are all part of this large group. Social presence is influenced by the intimacy (interpersonal vs.g. the larger the social influence that the communication partners have on each other's behavior. so it is important that any classification scheme takes into account applications which may be forthcoming. Encyclopedia Britannica Online. the amount of information they allow to be transmitted in a given time interval–—and that therefore some media are more effective than others in resolving ambiguity and uncertainty. synchronous) of the medium. Facebook. and the third. While applications such as personal web pages. which achieved broad popularity in 2005. allowing the update of web content without interfering with the display and behavior of the whole page). Williams. Although Web 2. User Generated Content (UGC) can be seen as the sum of all ways in which people make use of Social Media. Within this general definition. it needs to have been created outside of professional routines and practices. mere replications of already existing content (e. is usually applied to describe the various forms of media content that are publicly available and created by end-users. the concept of self-presentation states that . as a platform whereby content and applications are no longer created and published by individuals.0 as the platform for the evolution of Social Media. and the idea of content publishing belong to the era of Web 1. there is no systematic way in which different Social Media applications can be categorized. the combination of technological drivers (e. While UGC has already been available prior to Web 2.g. new sites appear in cyberspace every day.0. Applied to the context of Social Media. It states that media differ in the degree of richness they possess–—that is. For the purpose of our article. and to do so in a systematic manner.0 and UGC. the second. second. telephone conversation) than interpersonal (e. it needs to show a certain amount of creative effort. live chat) communications.g. However. Regarding the media-related component of Social Media. Closely related to the idea of social presence is the concept of media richness. 1976) states that media differ in the degree of ''social presence''–—defined as the acoustic. there is a set of basic functionalities that are necessary for its functioning. The higher the social presence. it needs to be published either on a publicly accessible website or on a social networking site accessible to a selected group of people. and social drivers (e. Among them are Adobe Flash (a popular method for adding animation. visual.0 does not refer to any specific technical update of the World Wide Web. and that allow the creation and exchange of User Generated Content. posting a copy of an existing newspaper article on a personal blog without any modifications or commenting).. although most people would probably agree that Wikipedia.. RSS (Really Simple Syndication.0.. rise of a generation of ''digital natives'' and ''screenagers'': younger age groups with substantial technical knowledge and 61 willingness to engage online) make UGC nowadays fundamentally different from what was observed in the early 1980s. and AJAX (Asynchronous Java Script. & Christie. a technique to retrieve data from web servers asynchronously. The first condition excludes content exchanged in e-mails or instant messages. it is now straightforward to give a more detailed definition of what we mean by Social Media. there are various types of Social Media that need to be distinguished further. increased broadband availability and hardware capacity).0. UGC needs to fulfill three basic requirements in order to be considered as such: first. face-to-face discussion) and for asynchronous (e..g. economic drivers (e. all content that has been created with a commercial market context in mind. we rely on a set of theories in the field of media research (social presence. increased availability of tools for the creation of UGC). self-disclosure). With respect to the social dimension of Social Media. and collaborative projects in Web 2. Also. In our view–—and as used herein–—Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.. Based on these clarifications of Web 2. in a standardized format). The term. interactivity.g. as discussed above. unite! The challenges and opportunities of Social Media utilize the World Wide Web.. and audio/video streams to web pages). and physical contact that can be achieved–—they allow to emerge between two communication partners. we assume that a first classification can be made based on the richness of the medium and the degree of social presence it allows.0. YouTube. they are replaced by blogs. 1986) is based on the assumption that the goal of any communication is the resolution of ambiguity and the reduction of uncertainty.Users of the world. When Web 2. and finally.. media richness) and social processes (self-presentation.. but instead are continuously modified by all users in a participatory and collaborative fashion.0 represents the ideological and technological foundation. wikis. mediated) and immediacy (asynchronous vs. e-mail) than synchronous (e. According to the Organisation for Economic Cooperation and Development (OECD. 2007).g.g. Media richness theory (Daft & Lengel. social presence theory (Short.g. that is. the two key elements of Social Media. we consider Web 2. To create such a classification scheme. such as blog entries or news headlines. and can be expected to be lower for mediated (e. a family of web feed formats used to publish frequently updated content.
and other forms of media. virtual social worlds require a higher level of self-disclosure than virtual game worlds. For example. and the social bookmarking web service Delicious. Within collaborative projects.. websites which allow users to add. Haenlein In a similar spirit. during dating) but can also occur between complete strangers. This may be particularly crucial as regards corporate crises. applications such as collaborative projects (e. Applied to the context of Social Media.1. as warriors in an imaginary fantasy land). as they are often text-based and hence only allow for a relatively simple exchange. when speaking about personal problems with the person seated next to you on an airplane. we assume that a second classification can be made based on the degree of self-disclosure it requires and the type of self-presentation it allows.62 in any type of social interaction people have the desire to control the impressions other people form of them (Goffman. We will now provide more detail on each of these six different types of Social Media.. A. On the highest level are virtual game and social worlds (e. as the latter are ruled by strict guidelines that force users to behave in a certain way (e. that is. it is driven by a wish to create an image that is consistent with one's personal identity (e. As such. Wikipedia) and blogs score lowest.g. wearing a fashionable outfit in order to be perceived as young and trendy). The key reason why people decide to create a personal webpage is. Classification of Social Media by social presence/media richness and self-presentation/self-disclosure . thoughts. this is similar to the efficient-market hypothesis in behavioral finance (Fama.g. a wiki currently available in more than 230 different languages. and discuss the challenges and opportunities they offer companies.. for example. dislikes) that is consistent with the image one would like to give. With respect to social presence and media richness.. probably the most democratic manifestation of UGC. and change text-based content–—and social bookmarking applications–—which enable the group-based collection and rating of Internet links or media content. which try to replicate all dimensions of face-to-face interactions in a virtual environment.. Kaplan.M. World of Warcraft. firms must be aware that collaborative projects are trending toward becoming the main source of information for many consumers. in this sense.. the conscious or unconscious revelation of personal information (e. videos.g. it is believed to be true by more and more Internet users. On the one hand.g. From a corporate perspective. Collaborative projects Collaborative projects enable the joint and simultaneous creation of content by many end-users and are. 2003). 1959). on the other hand. enable the sharing of pictures.g.g. which allows the storage and sharing of web bookmarks. M. in addition to text-based communication.g.. make a positive impression on your future in-laws). On the next level are content communities (e. 1970). Second Life). Combining both dimensions leads to a classification of Social Media which we have visualized in Table 1. Facebook) which.. Finally. as the latter tend to be focused on specific content domains. likes. Regarding self-presentation and self-disclosure. Table 1. Usually. such a presentation is done through self-disclosure. feelings. remove.. this is done with the objective of influencing others to gain rewards (e. Exemplary applications within this category include the online encyclopedia Wikipedia. one differentiates between wikis–—that is.g. Self-disclosure is a critical step in the development of close relationships (e.g. blogs usually score higher than collaborative projects. 3. the wish to present themselves in cyberspace (Schau & Gilly. although not everything written on Wikipedia may actually be true. social networking sites allow for more self-disclosure than content communities. for example. YouTube) and social networking sites (e. The challenges and opportunities of Social Media 3. The main idea underlying collaborative projects is that the joint effort of many actors leads to a better outcome than any actor could achieve individually.
Social networking sites are of such high popularity. via which 750. uses internal wikis to update employees on project status and to trade ideas. Procter & Gamble organized a contest for its over-the-counter drug Pepto-Bismol. 3.g. inviting friends and colleagues to have access to those profiles. Yet. videos (e. for example. Social networking sites Social networking sites are applications that enable users to connect by creating personal information profiles. On the positive side. 2006). In 2007..tv allows users to create personalized television channels via which they can broadcast images from their webcam in real time to other users. had a tendency to fiercely criticize the products of his employer–— before he decided to leave the Redmond-based software company in 2006. Content communities exist for a wide range of different media types. which have been watched by millions of people. but provide the possibility of interaction with others through the addition of comments. with their employees and investors.000+ people from over 130 countries share books). whereby users were encouraged to upload to YouTube 1-minute videos of themselves singing about the ailments Pepto-Bismol counteracts.g. Users on content communities are not required to create a personal profile page.S. Flickr). comments declaring such a practice as unfair showed up instantaneously under the Wikipedia entry on ''time-based pricing.'' Yet. Content communities The main objective of content communities is the sharing of media content between users.3. They are the Social Media equivalent of personal web pages and can come in a multitude of different variations.000 staff members. if they do. from personal diaries describing the author's life to summaries of all relevant information in one specific content area. 2007).. Other firms. this is easy to believe when one considers that YouTube serves over 100 million videos per day. 3.. From a corporate viewpoint. once firms encourage employees to be active on blogs. maintains a personal blog to improve the transparency of his company. customers who–—for one reason or another–—turn out to be dissatisfied with or disappointed by the company's offerings may decide to engage in virtual complaints in the form of protest websites or blogs (Ward & Ostrom. CEO of Sun Microsystems. and blogs. so does automotive giant General Motors. and PowerPoint presentations (e. collaborative projects also provide some unique opportunities for firms. as is the case with collaborative projects. Many companies are already using blogs to update employees. and shareholders on developments they consider to be important. it is difficult to avoid popular videos–—such as recent episodes of comedy dramas–—being uploaded to YouTube only hours after they have been aired on television. the high popularity of content communities makes them a very attractive contact channel for many firms. including photos. including heartburn and nausea. photos (e. Blogs Blogs.-based Facebook (initially founded by Mark Zuckerberg to stay in touch with his fellow students from Harvard University) and MySpace (with 1. Finnish handset manufacturer Nokia. American computer software company Adobe Systems maintains a list of bookmarks to company-related websites and conversations on Delicious. such as Cisco and Google. Nevertheless. audio files. and sending e-mails and instant messages between each other. Slideshare). Due to their historical roots. kitchen appliances manufacturer Blendtec became popular for its bevy of inexpensive ''Will it blend?'' videos. For example. While major content communities have rules in place to ban and remove such illegal content.500 employees and more than 250 million registered users). which results in the availability of potentially damaging information in online space. content communities carry the risk of being used as platforms for the sharing of copyright-protected materials. blogs have also begun to take different media formats.. such as the date they joined the community and the number of videos shared. In a similar spirit. YouTube). These personal profiles can include any type of information. text-based blogs are still by far the most common. blogs do not come without risks.Users of the world.g. as well as keynote speeches and press announcements. which are used by about 20% of its 68. customers. specifically among younger Internet . First. unite! The challenges and opportunities of Social Media when online book retailer Amazon started to test the idea of dynamic pricing.2. Likewise. These generally present in two fashions. are special types of websites that usually display date-stamped entries in reverse chronological order (OECD. rely on content communities to share recruiting videos. which represent the earliest form of Social Media. 63 3. Microsoft's former ''technical evangelist'' Robert Scoble. BookCrossing.4. According to Wikipedia. they may need to live with the consequences of staff members writing negatively about the firm. these pages usually only contain basic information. San Francisco-based Justin.g. video. including text (e. Jonathan Schwartz. for instance. Blogs are usually managed by one person only. Second. the largest social networking sites are U.
Examples of virtual game worlds include the cod-medieval ''World of Warcraft.com. for a more detailed discussion.S. Several companies are already using social networking sites to support the creation of brand communities (Muniz & O'Guinn.. Besides their use for ingame advertising (similar in idea to product placement in blockbuster movies). clerics) travel the fantasy world of Norrath. except for basic physical laws such as gravity. allows inhabitants to choose their behavior more freely and essentially live a virtual life similar to their real life. Warner Brothers created a Facebook profile via which visitors could watch trailers.g. Some residents are so successful in this task that the virtual money earned that way complements their real life income. Virtual worlds come in two forms. 3.M. 2009.64 users. Virtual social worlds The second group of virtual worlds. 3. see Kaplan and Haenlein (2009c). virtual product sales/v-Commerce. a wizard. A. orcs. and human resource and internal process management. in this realm. with a click of the mouse.-based florist 1-800-Flowers. in which 16 different races of players (e. alone. the Adidas custom soccer community on MySpace allows visitors to associate themselves with one of two brands of elite soccer cleats produced by the German sports apparel manufacturer. and to access product reviews and information on professional soccer players who play using ''their'' shoes. Likewise. wizards. as standard game consoles–—such as Microsoft's X-Box and Sony's PlayStation–—now allow simultaneous play among a multitude of users around the globe. that the term ''Facebook addict'' has been included in the Urban Dictionary. These applications have gained popularity in recent years.g. As in virtual game worlds. be directly transferred to the company's website to send real flowers. The first. to design virtual clothing or furniture items) and to sell this content to others in exchange for Linden Dollars. require their users to behave according to strict rules in the context of a massively multiplayer online role-playing game (MMORPG).5 million subscribers who explore the virtual planet of Azeroth in the form of humans. although some users spend so much time with these applications that their character–—be it a warrior. and play games. which offers a widget on Facebook called ''Gimme Love'' whereby users can send ''virtual bouquets'' to friends or. users of virtual social worlds–—or ''residents. What may be up-to-date today could have . Virtual social worlds offer a multitude of opportunities for companies in marketing (advertising/communication. used pictures and mechanics from the World of Warcraft application in its latest Tundra commercial to reach the 2. M. marketing research). Kaplan.'' as they prefer to be called–—show behavior that more and more closely mirrors the one observed in real life settings (Haenlein & Kaplan. the most prominent example of virtual social worlds is the Second Life application. the high popularity of virtual game worlds can also be leveraged in more traditional communication campaigns. Kaplan & Haenlein. virtual social world users appear in the form of avatars and interact in a three-dimensional virtual environment. however. download graphics. or night elves. founded and managed by the San Francisco-based company Linden Research Inc. virtual game worlds. Ten pieces of advice for companies deciding to use Social Media Social Media is a very active and fast-moving domain.. taking a walk. Consider U. Japanese automotive giant Toyota.5. The rules of such games usually limit the degree of self-presentation and self-disclosure possible. and it has been shown that with increasing usage intensity and consumption experience. 2009a. This allows for an unlimited range of self presentation strategies.S. a virtual currency traded against the U. Haenlein hunter–—starts to more and more closely resemble their real life personality. speaking to other avatars. dwarves.S. In this sense. Virtual game worlds Virtual worlds are platforms that replicate a threedimensional environment in which users can appear in the form of personalized avatars and interact with each other as they would in real life. often referred to as virtual social worlds. enjoying the virtual sunshine). a collaborative project focused on developing a slang dictionary for the English language. Dollar on the Second Life Exchange. 2009b). Arguably.6. To promote the movie ''Fred Claus. to fight monsters or to search for treasure. Some firms even go one step further and use Facebook as a distribution channel. virtual worlds are probably the ultimate manifestation of Social Media. for example.'' which counts around 8. 2001) or for marketing research in the context of netnography (Kozinets.5 million players in the U. or a dragon 4.g.'' a 2007 Christmas comedy film. Second Life also allows users to create content (e. 2002). Besides doing everything that is possible in real life (e.. and Sony's EverQuest. there are no rules restricting the range of possible interactions. as they provide the highest level of social presence and media richness of all applications discussed thus far.
we split our advice into two sections: five points about using media and five points about being social. for example.Users of the world. After all.S. whether they are part of the aforementioned list or not. it is crucial to ensure that your Social Media activities are all aligned with each other. another reason Univision was chosen is because it offers a moderating service which checks comments from users for appropriateness before posting them on the site. or a set of different applications within the same group. Japan's Fujifilm. If you still need time to run your core business. 4. In a similar spirit.2. Choose carefully There are dozens–—if not hundreds–—of Social Media applications. and these features are only offered by one specific application.1. unite! The challenges and opportunities of Social Media disappeared from the virtual landscape tomorrow. 65 4. Chrysler's Jeep brand connects with its customers by combining photos shared on the content community Flickr. In June 2006. LinkedIn). Media plan integration What is true for different types of Social Media also holds for the relationship between Social Media and traditional media: Integration is key! While you may consider these two arenas to be completely different. sharing. when the U. Pick the application. each Social Media application usually attracts a certain group of people and firms should be active wherever their customers are present.1. or make your own Once you know which game you're playing. In this case. and new ones are appearing on the horizon every day.1. Next. It is therefore crucial for firms to have a set of guidelines that can be applied to any form of Social Media. and nothing is more confusing than contradicting messages across different channels. Using different contact channels can be a worthwhile and profitable strategy. A prime example in this context is computer manufacturer Dell and its ''Digital Nomads'' campaign. It's all about participation. But remember: one goal of communication is the resolution of ambiguity and reduction of uncertainty. recently launched its own social network to build a community of photo enthusiasts. In a similar spirit. or both–— it is vital that there is an understanding of the basic idea behind Social Media. Army undertook an initiative in 2007 to reach the Hispanic community. due to an extensive range of telenovelas and Mexican programs produced by Grupo Televisa. and content communities (YouTube videos) to show how its range of laptop computers enable individuals to become a nomadic mobile workforce. it might just be best to join an existing Social Media application and benefit from its popularity and user base. Yet. the right application might just not be available yet. whatever the ultimate decision–—to buy. if your main target audience is book lovers. in order to have the largest possible reach. there is no need to reinvent the wheel if somebody has already done it. including Facebook.and a media-component. especially since ''being active'' is one key requirement of success (see below). In some cases. Given that Social Media have both a social. rather than straightforward advertising and selling.S. and Puerto Rico–—is the social networking application with the largest Latin American audience. On the one hand. the next decision involves whether to make or buy. the clip became a major hit on YouTube.S. Ensure activity alignment Sometimes you may decide to rely on various Social Media. 4. Coca-Cola fostered the sensation by airing the video on late-night television and ensuring broad digital distribution across different content communities. and collaboration. Dell uses a combination of social networking sites (Facebook.1. U. a content community via which users share self-written novels or poems is likely better suited to your purpose than a virtual world which centers on fighting dragons and finding treasures. it decided to utilize the social networking site Univision rather than the more popular Facebook. especially given that Social Media show positive network externalities in the sense that they get more attractive to join the more participants they already have. Choosing the right medium for any given purpose depends on the target group to be reached and the message to be communicated. In contrast. But in some cases. allow users to post messages without supervision.3. Besides the advantage of .1. Five points about using media 4. For example.-based department store firm Sears collaborated with MTV music television to create a social network around back-to-school shopping. On the other hand. blogs. with groups on social networking sites such as MySpace and Facebook.4. Realizing customers' enthusiasm for this performance. For example.1. you simply cannot participate in them all. in customers' eyes they are both part of the same: your corporate image. other applications. Consider the actions of soft drink giant Coca-Cola. 4. However. make. a pair of performance artists shot a video featuring a series of geysers they created by dropping Mentos brand mints into 2-liter bottles of Coke. we provide such a set of recommendations. This choice was driven in part by the fact that Univision–—a Spanish-language television network in the U. there may be situations whereby certain features are necessary to ensure effective communication.
Be interesting Let's face it: nobody is interested in speaking to a boring person. and firms 4. As such. and valuable. as done. Then. The first step is to listen to your customers. it will be necessary to develop certain guidelines for Social Media usage. develop and post content that fits those expectations.4. it is important to highlight that every employee needs to identify himself or herself as such when posting a comment on the corporate blog. indeed. end-consumers could get the impression that anonymous accounts are used to enable employees to post fake messages and overly-positive feedback. even before you knew about their existence. the first group is given administrator rights–—which allows the opening of new discussion threads and deletion of inappropriate posts–—while the second group is not. M. which could severely damage the credibility of your whole Social Media campaign. Via this outlet. first take some time to discover it and to learn about its history and basic rules. all other staff members are treated as occasional participants.1. Be humble Never forget that Social Media existed before you decided to engage in them.2. charming one? The same goes for Social Media. or shampoo is better than anyone . As stated by Oscar Wilde in his novel. A.2. If there is one certain path to failure.5. 4. 4. and simply corporate advertising in disguise. Under this scenario. enjoyable. 4. or manufacture the most robust kitchen blender. so-called ''prosumers'' (Toffler. 4. At the same time.M. by ''Big Blue'' IBM. detergent. do not expect that you know better how to use them than others who have spent countless hours on Facebook or Second Life. for instance. it is always advisable to take the lead and to be active. you need to give them a reason for doing so–—one which extends beyond saying you are the best airline in town.2. Before you enter any application.1. Also. When aerospace and defense firm Boeing decided to launch its first corporate blog. it is worth checking that all employees may actually access them. In this light. new product development projects. Commonly. While this is certainly a consideration. via which customers can submit new ideas for the company.3. what they would like to talk about. at some point. Find out what they would like to hear. so ensure that your content is always fresh and that you engage in discussions with your customers. Participants on Social Media applications have the desire to actively engage and to become both producers and consumers of information. for example. Only once you have gained the necessary understanding. Otherwise. it involves thinking that Social Media is just about posting existing TV spots on YouTube or putting prefabricated press announcements on corporate blogs. created the ''My Starbucks Idea'' platform. interaction and feedback are critical elements of all Social Media. start to participate. which has a corporate charta for appropriate behavior within Second Life. Be unprofessional Have you ever noticed that in Hollywood blockbuster films. but rather the clumsy. The Picture of Dorian Grey: The one sin for which there is no forgiveness is ennui. firms block Facebook. be aware that firm involvement must extend beyond responding to negative comments and defending product offerings.2. in many cases. 1980). Coffee powerhouse Starbucks. Be active If you want to develop a relationship with someone. there is a need to curtail the possibility of the entire organization spending all its time producing funny videos and uploading them to YouTube. for example. These ideas are subsequently voted on by other users. Kaplan. and Second Life on corporate PCs for fear that staff might spend too much time networking instead of working. many readers perceived the Boeing blog as a fake. YouTube. the site was designed such that users were not allowed to comment on what they saw. Five points about being social 4.66 high impact/low cost media coverage. and company values. Social Media are all about sharing and interaction. the campaign also resulted in a measurable sales uplift. Social Media is less about explaining why your baking mix.2. Haenlein else's than it is about engaging others in open and active conversation. Access for all Although this might sound elementary. Be considerate of this need and act accordingly. and replies directly to correspondence received. what they might find interesting. One possible approach involves defining groups of employees whose primary objective is the management of corporate Social Media. Hence. For example. Consider the aforementioned blog kept by Sun Microsystems CEO Jonathan Schwartz. once the firm has decided to utilize Social Media applications.2. blogs included. it's not usually the handsome guy who ends up with the girl. it cannot imply that employees must have special permission to be able to access the company blog. In considering your Social Media efforts. if you would like your customers to engage with you. with the winners being considered for implementation by Starbucks top management. the figurehead discusses–—on an ongoing basis–—his corporate strategy. Yet.
all items around you will be equipped with Radio Frequency Identification (RFID) tags that will be able to automatically connect to your mobile phone and send URLs to them. to post regular updates and stories from his travels to Marriott properties around the world–—very much in the same way as would a work colleague when describing her last vacation. be honest and respect the rules of the game. but also for small and medium sized companies. for example. Only one month later. YouTube. Be honest Last but not least. which relied on proprietary protocols (e.5.0. toward mobile devices. It is therefore not surprising that the Pew Research Center–—a Washington-based think tank–—estimates that by 2020. Using Social Media is not an easy task and may require new ways of thinking. In one way. Making Social Media applications mobile is likely to tap a currently unexploited base of new users. Mobile Social Media applications are expected to be the main driver of this evolution. In Thailand. Facebook shut down Whopper Sacrifice. WAP) and use-based pricing. This technical evolution is laying the groundwork for moving Social Media applications away from desktop PCs and laptops. as discussed earlier. they may even give you free advice on how to do it better the next time. resulting in the sacrificing of 233. everything is about Social Media. the fast food giant developed a Facebook application which gave users a free Whopper sandwich for every 10 friends they deleted from their Facebook network. mobile phones outnumber PCs by 10 to 1.4 billion by 2013.0 is characterized by open standards (e. and independent of . after all. unite! The challenges and opportunities of Social Media would be wise to avoid overly-professional content offerings. owner of SeaWorld marine mammal parks. Some would argue that while it enables the detailed following of friends half-way across the world. 4. who understand that things do not always go smoothly. or hire a professional writer to manage your corporate blog. Obviously.000 users. this surge toward Mobile Social Media can even be seen as another step toward Internet democratization and closing the digital divide between developed and emerging countries.000 to design the perfect MySpace presence. though. try to blend in with other users and don't be afraid to make mistakes! Bill Marriott. a transition to the TCP/IP protocol. Mobile Web 2.0. There's no need to spend $100. if you're nice to them. so do not try to force your way in. Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. a mobile device will be the primary Internet connection tool for most people in the world. uses his blog. vast population numbers make them relevant for virtually any firm. in January 2009. states that its use of Twitter–—a micro blogging application that allows sending out short.0 evolutions will grow from a mere $5. Instead. This makes Social Media not only relevant for large multinational firms. The campaign was adopted by over 20. Some Social Media–—such as Wikipedia–— may not allow companies to be involved. only 13% of the population owns a computer. the technical foundation of the World Wide Web) and flat-rate systems. you are not part of cyberspace anymore. it can foster a society where we don't know the names of our own next-door neighbors. citing privacy concerns.906 friends in exchange for free burgers. versus 82% who have access to a mobile phone. Some firms may even be too successful for their own good.0 is very similar to Web 2. for example.Users of the world.. the market for Mobile Web 2.. Be that as it may. In India. Never expect that other participants may not find out who stands behind some anonymous user account. Consider Anheuser-Busch. you're dealing with some of the most technologically sophisticated people on the planet. Watch out for Mobile Social Media! Mobile Web 2. but the potential gains are far from being negligible. similar to today's text messages.g. 67 5. Anheuser-Busch tried to ''rectify'' misleading information on Wikipedia through the use of PR firms. In contrast to its predecessor Mobile Web 1. Chairman and CEO of the Marriott International Hotel chain.5 billion today to an impressive $22. Soon. Even the manual entry of web addresses using small and difficult-to-handle keyboards is becoming history. Nothing to lose but their chains Today. and Second Life. and even nonprofit and governmental agencies. text-based posts of 140 characters or less–—has generated $1 million in incremental revenue due to sales alerts. and failed miserably at it. as illustrated by Burger King's ''Whopper Sacrifice'' campaign: In December 2008. And. Who would have thought that the price of a friendship is less than $2 a dozen? A new trend is on the horizon. Even if percapita spending in these countries may still be low. Mobile Social Media does not come without a price. for example. Social Media users are people like you. soon accounting for over 50% of the market. Dell. Some industry gurus claim that if you do not participate in Facebook. Why log into Facebook if you can easily update all your friends using Twitter? Why wait until you return home to watch the new YouTube video if you can do so conveniently on your iPhone? According to Jupiter Research.2.g.
Consumers. wikis. (2009c). Ward. M. it seems undisputable that (Mobile) Social Media will be the locomotive via which the World Wide Web evolves. Journal of Marketing Research. A. M. (1976). Journal of Consumer Research. & Ostrom. J.. (2001). 39(1). B. and structural design. & Haenlein. and social networking. Short. Kaplan. 32(5). 33(2). A. E. Goffman. F. (1986). The International Journal on Media Management 11(3). (2009). Haenlein. (2009b). NJ: John Wiley & Sons. The fairyland of Second Life: About virtual social worlds and how to use them. Efficient capital markets: A review of theory and empirical work. Fama. Williams. 36(1). V. New York: Bantam Books. New York: Doubleday Anchor Books.. 25(2). M. (2007). 61—72.0.. T. R. J.68 whether or not one approves of such an evolution. (2006). Brand community. Kaplan. H. A. 873—874.. Flagship brand stores within virtual worlds: The impact of virtual store exposure on real life brand attitudes and purchase intent. The third wave: The classic study of tomorrow. Consumer use and business potential of virtual worlds: The case of Second Life. & O'Guinn.. M. M. Organizational information requirements. & Kaplan. & Haenlein. A. H. M. OECD.. 554—571. J. companies. E. M. Complaining to the masses: The role of protest framing in customer-created complaint web sites. take note–—and don't miss this train! A. References Daft. Participative web and user-created content: Web 2. (1970). We are what we post? Selfpresentation in personal web space. M. 30(3). Schau. (2003). M. R. A. 52(6). 383—417. Paris: Organisation for Economic Co-operation and Development. E. Recherche et Applications en Marketing 24(3). L. & Christie. & Haenlein. 220—230. M. & Lengel. and virtual social worlds: A qualitative analysis of Second Life. Hoboken. (1959). A. Advances in Consumer Research.M. Journal of Finance. C. Management Science. Toffler.. (1980). The presentation of self in everyday life. Ltd.. C. 412—432. Journal of Consumer Research. Haenlein Kaplan. 27(4). Businesses. L. The field behind the screen: Using netnography for marketing research in online communities. C. Business Horizons.. (2002). Muniz.. & Gilly. media richness. Kozinets. M. A. R. 385—404. 563—572. Journal of Consumer Research. (2009a). Kaplan. The social psychology of telecommunications. .


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1.0 / February 4, 2016
App Information Super Smart RAM Booster Pro
- App NameSuper Smart RAM Booster Pro
- Package Namecom.mdev4laboh.supersmartramboosterpro
- UpdatedFebruary 4, 2016
- File Size2.1M
- Requires AndroidAndroid 2.2 and up
- Version1.0
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- Installs1,000+
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Nokat Maghribia Darija offline 5.018 APK
Nokat Maghribia Darija 2018 offline - no internet connection neededfree Latest Moroccan JokesNokat (jokes) funny Moroccan Darija 2018exclusivelyApplication Humor contains a huge collection of jokesand laugh at jokes and draw a smile on the faces of your friendsand relatives. Dahk.Nashat.hhhhhhh- Short Jokes- Jokes long- FunnyJokes- Jokes for children and adults- Jokes for married couples-Jokes School- Jokes Sbitar (crazy)- Moroccan Jokes and othercountries- Jokes Arabist- Political Jokes- Animal Jokes- PoliticalJokes- Jokes Mahshchin- Silly jokes- Moroccan Jokes formisers--Latest Hindi jokes in Moroccan language-no root needed -nointernet wifi-3g-4g-5g needed -Free app for lifeOur Facebookpage:https://www.facebook.com/Nokat-Maghribia-Darija-sans-internet-101037393697166Anew request because new and better is the application of Moroccanjokes stock is not an Internet addressSreeto upload and share themon all social media and SMS to eliminate boredom and make yousmileThe softer so you just have to vote for this application (fivestars) and thank you, and we are pleased with your comments andcriticisms
Christmas Piano ♫ Magic 2017🎅 1.0 APK
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Are you a puzzle geek? Does it relax you tosit down and solve a Picture puzzle? If you can't get enoughpuzzles to solve, we've collected some ِchallenges to thisapplication that will provide many hours of puzzle-solvingfun.- Very Easy To Play- Good For Brain- Best Educational application- More and More Pictures To Solve- Play with Friends, Kids...- Everywhere and AnywhereDon't Wait And start to solving Every Puzzle!!!!
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Hello Mobile Location TrackerThis is a Phone tracker or Locationtracker for Tracking the movement of your phone or device.Installthis App to your target phone to track its location. You couldmonitor or track the target phone with a browser all you need to dois to remember the target phone ID, which could easily be sent fromthe application.Alternative usage could be to place a phone intoyour car to track its location.Help keep track of your kids or agedparents. Once installed the app and set area with alert target.your phone number in app and app will run hidden in the background.You will get exact location of targeted person via SMS if yourtarget people go out of the set boundaries in MAP. To stop thetrackings just uninstall the app.How to use :Long click red markerand drag to change your geofence areLong click blue marker and dragto expand or shrink your geofence areaClick show geofence frommenubar to see your geofence on mapClick current location frommenubar to see your current locationClick set geofence from menubarto save your geofence areaEnter mobile in alert target to send smsalerts of your area if you are out of geofence defined by youSelectfrequency to define time for sms alertsSelect disbale alerts toturn off sms alerts to alert target number you had set
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Use your phone as a flashlight! Lite Pocket Flashlight is an opensource utility which uses your phones LED camera flash as an LEDflashlight. For phones without a camera flash, Lite PocketFlashlight will turn the Buble ON.Lite Pocket Flashlight LIGHT HDis the app to turn your device into a super bright flashlightinstantly. This flashlight app uses the LED of your phone's cameraflash to illuminate the way. A must have app for allphones!Features:Supports the widest range of devices with cameraflashlight (led flash)Brightest flashlight / Lite Pocket Flashlightusing the camera flashlight, which emits very intense light in thedark
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Tic Tac Toe is a free game , classic, easy to play.The Title IsEnough* It's a famous game .* It is a game 2 Players ( Multiplayer) 1 against 1* Or Against Your Device ;* With the game set X e OYou Must Placing three respective marks in a row ( Horizontal,Vertical diagonale) Winning the Game* Whoever wins Many PartyBECOMES King of Tic Tac Toe .Now Go Get Go XO Tic Tac Toe game !Andthe fun begin !!
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Valentine SIM card Directorr is a tiny tool that reads your SIMcard and give you many helpful informations. It also help you tomanage contacts in you SIM Card, you can view all your contactsstored on SIM Card, create a new contacts (store to SIM card),modify a contact or delete contact(s).Features:- Valentine colorsView.- View SIM Card info: SIM Card Serial, Phone number, SIMcarrier.- View all contacts stored on SIM card.- Add a contact.-Delete a contact or delete multiple selected contacts.- Modifycontact's info.- Searching for a contact.- Import contacts fromfile.- Export contacts to file (for backup purpose) .Take morecontrol and manage your own Sim CardFeel Free to coontact me [email protected] reviews are important to improve ourAppsThanks a lot.
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Super Cleaner - RAM Booster 2.1.62 APK
Super Cleaner is a fast phone cleaner to master your phone. Thepowerful tool is a RAM cleaner, Speed Booster, Battery Saver, GameBooster, Phone Cooler, Cache Cleaner, Junk Cleaner, and junk fileremover. It can clean and boost your phone very fast. It's smallwith installation package size only 1 MB; and it is really smart toboost memory and clean junk & cache faster than others, andmake the phone speed up effect last longer. Super Cleaner Pro(clean & boost) also helps to cool down CPU and your wholedevice, and stop other apps to drain battery. It is really SuperCleaner (clean master), Super Booster (boost master), and all inone light app. Oh, is there an super clean android app to clean myandroid phone? Super Cleaner is the best choice, the cleaner mastercleaning of your android phones. This cleaning app is to clean upandroid phone RAM and cache. It is really a smart manager, used asandroid phone cleaner, memory cleaner, clean master for androidphone, cache cleaner, speed booster, history cleaner, ram cleaner,phone booster, ram booster, and so on; also it has battery chargerfeature to monitor and speed up phone battery charging. The batteryindicator is to indicate the battery percentage and battery status.You can also use power clean feature to kill battery draining appsto save battery power for postponing battery life. Yeah, your greatbattery doctor and power battery saver; also it is phone cooler tocool apps for android. You can use phone cooler feature to do phonebooster or you can tap one tap boost shortcut for many times tocool down your phone. Highlights of Super Cleaner Pro: Clean memoryand Super Booster One Tap Boost (just 1tap) CPU Cooler Game BoosterBattery Saver Memory Usage High Notification Clean memory and SuperBooster Super Cleaner Pro (clean and boost) can find all apps usinghigh memory and force stop them without root permission. When youfind your phone is lag, just use super cleaner feature to speed upby stopping the apps running in the background, and these apps willhibernate after clean and boost. Then your phone will be fast, alsothe phone battery can last longer. One Tap Boost (just 1tap) Onetap boost icon of Super Clean is listed on phone desktop, whichmakes you very convenient to boost your phone with 1 tap. Bytapping more times of the 1 tap boost icon, the phone speed isimproved tremendously. CPU Cooler Do you find your phone is alwayshot? Just simply use CPU Cooler feature to cool down your device,and it will clean unnecessary apps running in the background. GameBooster Automatically improve your game speed by 30%+ whenlaunching games. Battery Saver Are you worried about your phonebattery draining too fast due to auto-start apps? After boostingand cleaning these power-hungry apps draining your battery by SuperCleaner Pro (clean and boost), the apps will hibernate and thephone battery life will last longer. Memory Usage High NotificationWhen your phone memory usage is high, Super Clean will notify youto boost your phone with one tap. Super Cleaner uses accessibilityservice to improve clean memory feature. Super Cleaner is 100% FREEandroid phone cleaner, fast booster, optimizer, and power saver. Goand install the cleaner to make your phone super clean as a newone!
Strawberry Cleaner 1.030 APK
Keep your Android phone clean, safe and fast by using StrawberryCleaner!With 20+ features inside: remove junk, boost memory,speed-up game, reclaim space, manage auto-runs, monitor thetemperature of CPU and Battery, detect similar photos and optimizethe big photo. Now you can become the Master of your own devicewith the ultimate cleaning app for your Android!When you use,it maycontain ads ,please understand us.With Strawberry Cleaner, you cankeep your Android phones always running like new:*• One tap toboost your Android phone's performance.• Clean the cache of 5,000+APPs and junk files to recover storage space.• Kill backgroundtasks to free up system RAM and extend battery life.•Manage/uninstall all of your APPs and APK files.• Speed up yourmobile games for better game experience.• Monitor the temperatureof your device and cool down it as you want.• Manage the service,event and auto-runs of your android system.• Detect and clean thesimilar photos to free more space.KEY FEATURES:• One-tap Boost -Convenient & Effective: Check & Clean up & Speed up& Optimize your Android device for better performance with justa simple tap.• App Manager - Organized & Orderly: Uninstallunwanted Apps & Remove unused APKs to free up the storagespace; Easy to move Apps to SD card and move Apps to phone internalstorage.• Memory Boost - Fast & Responsive: Kill yourundesirable background running tasks and release RAM to speed upyour Android device and extend battery life.• Junk File Cleaner -Clean & Refreshing: Eliminate hordes of junk files that riddleyour device by quickly emptying cache and residual files to releasevaluable storage space and to prevent slowdowns.• Privacy Manager -Secure & Safe: Manage the permissions of all of your APPs andallow you to remove them all; Enable or disable your start-up APPsand services on your phones; Automatically erase your secure datathat left on the clipboard.• Similar Photo Cleaner - Detect thesimilar photo in your device and remain the unique one to free upmore space.Supplementary privacy provision:Strawberry Cleaner newlyadds to get mobile phone state,calls and contacts authority.It ismainly through the contact list for you to identify all thenumbers, and block known spam calls and the numbers that you do notwant to answer. The app will never upload and store your contactsand your call history.
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The ultimate cache cleaning app.Cleans Cache more than other CacheCleaning Apps in Android, Does it without root access!Flush AllApps Cache, Clean individual App Cache, Auto Clean Cache (ProFeature), and lot more features..Cache Cleaner gives you ultimatecontrol over your device cache. Now Free up 100's of priceless MBsfrom your device/phone memory (Internal) and boost your devicespeed in just one click of a button!Auto-Cleaner (Pro Feature),Cleans memory automatically. Available intervals: 1 minute, 5minutes, 10 minutes, 30 minutes, 1 hour, 3 hours, 6 hours, 12hours, 1 day .Works on both rooted and non-rooteddevices.Permission requirement:WRITE_EXTERNAL_STORAGE: For deletingcache files from external storage.By,8JAPPS
Smart Cleaner Booster – Cache Cleaner & Optimizer 1.18.8 APK
Smart Cleaner Booster (Junk Cleaner, Speed Booster, RAM Cleaner,CPU Cooler, and App Manager) is the powerful Android phone cleanerapp with the feature of junk clean, RAM booster, app uninstallerand phone CPU cooler, clean cache and junk files, and boost phonespeed to make it run faster! Smart Cleaner Booster-Cache Cleaner& Optimizer keeps your Android clean, and fast to be alwayslike NEW!Smart Cleaner Booster is the all-in-one junk cleaner,cache cleaner, phone optimizer and memory booster that optimizesmemory space, cache files and background running apps andunnecessary processes. Smart Cleaner Booster is the must-havecleaner app to optimize your device!Smart Cleaner Booster-CacheCleaner & Optimizer Highlights:✔Junk File CleanerSmart CleanerBooster intelligently analyze and scan the junk files that take upyour memory and storage space. Clean with 1 tap to free up andreclaim more storage space✔Cache File CleanerSmart Cleaner Boosterhelp clean residual cache system files like temp files, obsoleteAPK, app cache, and other big files to save space✔Storage Cleaner& OptimizerClean up music, games, unwanted apps, duplicatephotos, and documents to free up space and booster phonespeed✔Speed BoosterWith one-tap booster, Smart Cleaner Boostermakes your phone faster by 60%. ✔Memory BoosterClean unnecessaryprocesses and apps running in background, free up RAM, speed upyour device and save more battery✔CPU CoolerDetect apps highlyconsuming CPU and start a cooling process. Clean apps that causeoverheating, cool down phone temperature in seconds✔AppUninstallerFind and delete useless APKs on your phone to free upmore storage spaceAll-in-one Android cleaner & booster! SmartCleaner Booster clean junk files, cache files, boost phone speed,cool down phone temperature, and uninstall useless apps!Yourfeedback is the motivation for us to make better apps for you. Ifyou have any suggestion or problem, feel free to contact us via:[email protected]
Fast Clean: Speed Booster Pro 4.0.2.pro APK
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Ram Booster - Cleaner 2018 2.0.8 APK
Pro Ram Booster - Clean Master - is a super easy Android RamBooster tool or you can call it speed booster for android toextreme Speed up memory, Super Cleaner, Cache Cleaner, CPU Cooler,ram analyzer, Cooler Master and kill all extra Back running app andincrease speed on phone for ultimate boost fitness of your device.With this Ram Booster or ram master, you can boost ram and boostyour phone speed:master boost by cleaning Ram and save batteryusage that makes your battery last longer after using this 1 clickcleaner, and can help you get up to 50% more battery life for yourAndroid phone! Enjoy this beautifully designed ram booster 2018,One-Click Ram Optimization, Clean Master, ram speed,one tapbooster, hone booster, Super Cleaner, clear memory, free ram mobilebooster, Battery Monitor & Battery Saver and Booster app, itssuper easy Cleaner which is easy to tap and swap and enhancebattery life and make your phone cool with this smart devicesapp!Pro Ram Booster - Clean Master Features:*START BOOSTINGThis ProRam Booster can boost up RAM by kill tasks & clean up Junkfiles to boost your phone in average of 70-80% faster. Simply tap"START BOOSTING" button to boost your phone with one click speedaccelerator and Boost all selected back running threads with thisbooster app. This ram boost notify cleaner can even save batteryafter clear ram and Indicates your phone speed with percentage. Itwill also resolve All RAM threads & errors on clicking.*SIMPLEINTERFACE- Simple and easy interface of this ram booster- Purematerial design- Users can choose which apps to kill- Detailed oflisted running apps*RAM OPTIMIZER - RAM optimizer on only singletap and cleaning master will start work.*BATTERY SAVER &BATTERY MONITOR Monitor all apps with this super ram booster thatdrain power while not in use and remind user about high consumptionapps. Indicates how much battery power will be extended if you useOne-tap saving ram cleaner. Monitor all running-apps' powerconsumption with this memory booster app and list you the detail toapp manager, Battery Monitor, clearly shows the status of batterylife and usage;This Pro-Ram optimizer and cache cleaner will beperfect for everyday use and boost up your phone & save batterywithout any professional knowledge.
Super Master Cleaner-free speed optimizer 1.0 APK
Super Master Cleaner Highlights:※Junk File CleanYou don't haveenough space to install games or take photos?With this feature, youcan quickly analyzes storage space on your Android device andidentifies all unnecessary data, delete cache and residual files toreclaim storage, boost speed and improve the performance of yourdevice.※Phone BoostClean app cache, residual files, ad junk, unusedpackage and memory cache. Efficiently remove the junk files thatoccupy your memory and storage space. Clean up all junks withone-tap, free up more space and boost phone speed. And what makesthis memory booster special is its durable boost effect, whichprevents apps from auto-restart.※CPU Cooler It can terminatethe apps and background tasks that cause overheat. It helps cooldown your phone temperature with only 1-tap.※Battery SaverThisjunk-file cleaner provides real-time memory and battery monitor.The phone booster stop the unnecessary background apps, savingbattery power and extending battery life.※App Lock&ProtectPrivacyWorried about your intimate partner snooping on yourmessaging and social apps? Want to hide your gallery photos fromyour friends or parents? Lock them all right now.With app lock, youcan lock up your apps to protect sensitive information. Support forFacebook, Messenger, Twitter, Message, etc. have been added. Userscan choose between code lock and pattern lock.※ Smart APPManagementIn this section you can scan the total apps listed inyour mobile phone. Anyone you decide to uninstall can be easilyfound in this section. What's more, you can find these informationabout a app like the size of the app, install time, and the lastopen time to manage your app and so on. Everything is clear andconvenient!
Memory Booster for Android Pro 5.3pro APK
Get full control of your device memory. The best Android memorytool that worth downloading. Manage your device memoryefficiently!Trending app in top countries. Grab the app today for afaster phone.[THIS IS FULL FEATURED VERSION, PRO. TRY IT. IF THEAPP DOESN'T WORK. THEN 100% REFUND. LIFE TIME OFFER]Enjoy thepremium quality Memory Booster for Android. This is the best deal,If you get this app then you don't need: RAM Booster apps, TaskManagers, Cache Cleaners, History Cleaners, Memory Analyzing appsetc. Save more than 10$ easily.Get access to all the tasks runningin your device, Manage them. Kill* some malfunctioning tasks. Boostyour RAM. Clean all app cache and all kind of junks in yourdevice.When you need to play a game that needs high RAM share, Justuse the 1 Click Memory Booster to free up RAM. This is an efficientand handy tool that can get you geared up for all kinda games outthere. 1 Click Memory Booster is nothing less than a must havetool.With 'Whitelist', you can protect your favourite apps. No onewill touch the Whitelisted guys.Resource shortage? Storagenightmares? not anymore.The best cleaner tool that you will everfind in Android. If you have it, Then there is nothing left inAndroid device that is cleanable. This cleaner can clean anythingand everything. It can even clean the dirt on the screen ;). Youwill be surprised to see all the free memory after a full clean.★Features:☆ 1Click Memory Booster.☆ Android Cleaner.☆ 1X1 MemoryBooster Widget.☆ Auto Memory Booster and cleaner.☆ Boost withcleaning.☆ Pie charts of Memory usage.☆ White-list.☆ AllApplication Cache cleaner.☆ Fully Featured Junk Cleaner.☆ 4 MemoryBoost Levels. With Deep Boost.Download now and enjoy a faster andsmoother device.Permission requirement:WRITE_EXTERNAL_STORAGE: Fordeleting cache files from external storage.#sudo: Grey Boy
Cleaner eXtreme Pro 3.0.0p APK
Cleaner eXtreme is said to be the fastest cleaning app in GooglePlay!Meet Cleaner and Faster Android.. your search for a completecleaner app ends here.Clean every single bit of unwanted data inone click!! Recover 100+ MB of internal memory by cleaning junks,history, App temp files and cache, without Root permission..Thebest part about this app is, It won't touch any of your systemsettings. Be confident that no system data is tampered! CleanereXtreme: The final cleaner app in Android you will end upinstalling, Cleans memory more than any other cleaning app inAndroid. ★ Features:★ 1 Click All Cleaner.★ All App's CacheCleaner.★ Deep Junk Cleaner.★ Ad Cache Cleaner.★ Quickest Cleaner.★Auto-Cleaner, Cleans memory automatically. Available intervals: 1minute, 5 minutes, 10 minutes, 30 minutes, 1 hour, 3 hours, 6hours, 12 hours, 1 day .★ No Ads.Keep your Android clean, free upresources, experience quick performance sprint.Permissionrequirement:WRITE_EXTERNAL_STORAGE: For deleting cache files fromexternal storage.By,8JAPPS
Cleaner - Antivirus Pro 1.0.5 APK
Is your phone getting slow?You don't have enough storage space forall your pictures, videos…?Always afraid of viruses, malware,Trojans?Does your battery die so fast?"Then CLEANER-ANTIVIRUS PROis your app."Cleaner-Antivirus Pro as the best new Cleaner andAntivirus app for free! -▶Keeps your device secured andprotected from any harmful risks. -▶Protects your privacy anywhereyou go. -▶Never be bothered by your battery dying. -▶Your phonealways fast and smooth. ★ JUNK CLEANER (JunkFiles)Cleaner-Antivirus Pro's Junk cleaner helps to clean yourdevice from all kind of junk files such as junk pictures, junkvideos, system junk, cache junk… which helps to improve yourphone's performance and boost its speed using Junk cleaner, as itdisallowed your device from running slow and lagging because ofJunk files, Junk cleaner allows you to enjoy using a faster phoneas it free up your phone's RAM providing you much more storagespace. ★ APP LOCKApp Lock helps to keep your privacyprotected all you have to do is to use the App Lock function ofCleaner-Antivirus Pro to set a password for your important appssuch as: Facebook, Messenger, Whatsapp, Instagram, Messages,photos, etc…Protect and secure your privacy using the feature AppLock. ★ PRIVATE PICTUREGot private pictures on yourdevice that you want no one to see? Easy, Private Picture featureof Cleaner-Antivirus Pro keeps all your private picture protected.Just one click and you get to lock your private pictures, eitherusing pattern or 4 digit code. ★ BATTERY SAVER (BatteryManagement)Save your phone's battery power using Battery Saver, Asyou start using Battery Saver you don't need to worry about youbattery's life anymore.Cleaner-Antivirus Pro's battery Saver killsbackground processes so that your battery life getsextended.Moreover while charging it, a beautiful lock screendisplays information about your RAM, Battery, andStorage. ★ Antivirus-Cleaner Cleaner-Antivirus Pro is apowerful Antivirus-Cleaner, that works on blocking and removingviruses from your device after scanning every app on your phonesearching for any harmful apps, files…Antivirus-Cleaner one of thebest Antivirus apps, All to keep your phone safe and protect yourprivacy. ★ NOTIFICATIONS Manager Cleaner-Antivirus Profrees up your phone from non-interested annoying notificationsusing Notifications Cleaner, As it cleans junk notifications fromyour notifications' bar.Notifications Cleaner stops trashnotifications from popping up and slowing down yourphone. ★ BOOST MOBILEIncrease your phone's memory byfreeing your RAM by the feature Boost Mobile which helps boostingthe phone's speed and gives you a speedier phone.One click onCleaner-Antivirus Pro's Boost Mobile function and you get fasterand smoother phone.
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Do you want to know if your Wireless Access Point is vulnerable tothe WPS protocol? Wps Wpa Tester is the app that you need! Withthis app, you can try the connection to an Wi-Fi Access Point viaWPS PIN. PINs are calculated with several algorithms throught MACAddress and there are others PINs included in a local database formany Access Point. Luckily just a small part of Wireless AccessPoint are vulnerable to WPS protocol. If you will find out thatyour Access Point has WPS protocol enabled, we suggest to disableit. The purpose of the app is educational to let the customers knowabout vulnerability of their own Access Point. There are manyconnection mode with this app and you can try the bruteforce modeeither. App also discovers if an Access Point with WPS enabled isinvulnerable (WPS LOCKED). App allows users with root permissionsto see Wi-Fi passwords saved. Some important Notes: App needs rootpermissions for devices with Android version < 5.0 (LOLLIPOP).For devices with Android >= 5.0 you can test the PINs with thisapp and you can connect, but you cannot see the password withoutroot permissions. Use this app only with your own AP not to goagainst the law.
WPS Connect 1.3.6 APK
With this app you'll can connect to WiFi networks which have WPSprotocol enabled. This feature was only available in version 4.1.2of Android.App developed with educational purposes. I am notresponsible for any misuse.Released under license CC BY-NC-ND 4.0:https://creativecommons.org/licenses/by-nc-nd/4.0/WPS:http://es.wikipedia.org/wiki/Wi-Fi_Protected_SetupWPS Connect isfocused on verifying if your router is vulnerable to a default PIN.Many routers that companies install own vulnerabilities in thisaspect. With this application you can check if your router isvulnerable or not and act accordingly.Includes default PINs, aswell as algorithms such Zhao Chesung (ComputePIN) or StefanViehböck (easyboxPIN).Tested on:- LG G2- Nexus 5- Samsung GalaxyS3IMPORTANT!!Prior to an assessment, understand that it serves theapplication.
XPOSED IMEI Changer 1.7 APK
ROOT REQUIREDXPOSED FRAMEWORK REQUIREDIF You dont know What isXPOSED Framework then do not try this application (it wont work)HiGuys,I read about the Xposed framework in xda and otherwebsites.some websites have really good tutorials about it.So whatI understand is that we can modify a function and its return valuesusing the Xposed Framework.I have created and Xposed Module ForChanging (MASKING) the IMEI No of the PhoneChange Means How OtherApplication gets the IMEI No of the device using below codeAs youall know,The Value is not permanent as it is an Xposed Module:)XDA-DevelopersThreadhttp://forum.xda-developers.com/xposed/modules/xposed-imei-changer-t2847187Proversion :https://play.google.com/store/apps/details?id=com.vivek.imeichangerproStepsInstall app Enable module in xposed framework Come back to app andenter new value Press Apply Go to xposed module Open framework pageDo a soft reboot Open the app And you can see new valuecheck thevalue by dialing *#06#, you can see the new value
XAPK Installer 1.4 APK
Say goodbye to Android APK OBB Installing error problem, XAPKInstaller makes that easier and faster than ever.• Scan and preview all .apk file on your phone and SD Card• Delete or install APK, XAPK ( APK with cache data or obb file)automatically• Download XAPK, APK free online with your Android phone andtabletXAPK Installer for PC is available that allows you to install.apk files from Windows XP, Vista, 7, 8. 8.1 to Android devices.Learn More: http://apkpure.com/apk-install.htmProblems downloading or installing APK with XAPK Installer? Seehttp://apkpure.com/xapk.htmStill need more help? Please tell us more about the issue onFacebook. https://www.facebook.com/apkpure
Administrator 1.3 APK
AnyCut 1.0.9 APK
WiFi Master Key - by wifi.com APK
With a hundreds of millions of free Wi-Fi hotspots shared by ourusers globally, you can connect to free Wi-Fi with WiFi Master Key(by en.wifi.com - LinkSure Singapore)! Search & connect toshared WiFi hotspots indicated by a Blue Key. Easy and safe. THEWIFI MASTER KEY EXPERIENCE - Cost Savings: Save data costs byconnecting to free shared WiFi hotspots. - Easy and Fast: justsearch for the blue key and tap to connect WiFi! - Safe andSecured: All shared password are not revealed. It is encrypted toprotect sharer's privacy and security. - Easy to understand in yourown language: Available in 19 languages across 223 countries andregions. English,Thai, Bahasa Indonesia, Malay, Vietnamese,Simplified Chinese, Traditional Chinese TW,Traditional Chinese HK,Japanese, Korean, Portuguese, Spanish, Russian, Arabic,Turkish,Hindi, French, Italian, German...more languages coming soon.Disclaimer: WiFi Master Key is not a hacking tool. It does notassist in unlocking passwords of Wi-Fi hotspots that are not sharedby the users. Hacking is illegal. With our growing community ofover 900 MILLION users (Chinese and Global version combined), weaim to build a trusted platform for everybody to enjoy theInternet. So, come join the world's largest WiFi sharing communitytoday! If you don't find shared hotspot yet, don't worry, give thecommunity some time to grow. We are handling over 4 BILLIONconnections daily and the number is growing rapidly. There will bemore and more shared WiFi to help you get connected online and surfthe Internet free! Rate us to show us your love! It means a lot tokeep us going! Have a question? Wanna leave a feedback orsuggestion? Sure, we'd love to hear them— tell us here or on ourFacebook page! https://www.facebook.com/wifimasterkey. Spread theword, and keep sharing WiFi!
VPN Over HTTP Tunnel:WebTunnel 2.2.5 APK
WebTunnel : TunnelGuru for Android WebTunnel is a powerful HTTPtunneling tool which helps you to protect your online privacy whereyour local Network Administrator allows you to Access outsidenetwork via HTTP/SSL Proxy only. WebTunnel : How it works Itsinbuilt VPN carries your data over HTTP/SSL Tunnel hence you canget complete protection from underlying VPN. It Supports followingTunneling methods HTTP Normal Half Duplex Tunnel. HTTP Non-Persistent Half Duplex Tunnel using GET method HTTP Half DuplexTunnel using GET method. HTTP Half Duplex Tunnel using POST method.HTTP Full Duplex Tunnel using POST method. HTTP Full Duplex Tunnelusing MIME method. Full Duplex Tunnel using SSL method. WebTunnelFeatures > No speed limitation. > Daily Free privacyprotection on your 100 MB Data. > HTTP Tunnel Server locationsin over 15 countries. > All HTTP Tunnel Servers are deployed in1 Gbps network. > A simple and easy to use HTTP Tunneling toolfor your phone and tablet. > No registration required. This Appneeds a few permissions: Access Current Location. Access ExternalStorage. Access Network. Access Phone State. Access Task List. Howto use WebTunnel Please check above screenshots. For more helpplease visit: http://tunnelguru.com/webtunnel For any Issue pleasecontact WebTunnel Support: [email protected]


text: In many a story of The Arabian Nights, often the leading man comes across a genie who upon seeing the hero, say Hatim Tai, first laughs and then cries. This kind of description is often repeated in this great storybook produced during the Abbasid rule. On December 4, I read a news item in your newspaper that reminded me of this genie of the Alif Laila (The Thousand and One Night). So I first laughed and then cried. The news item said Zardari to address a public gathering at Mochi Gate. The thought of our President finally coming out of Presidency pleased me no end. Even more pleasing was the prospect of him addressing his people who are so keen to see him among them. When I read the details mentioned in the news, though, I was dismayed a lot. The President would address the public all right but in the likeness of Altaf Bhai (the Great) as his speech would be broadcast via telephone lines. Well, if the President is finally going to address his dear subjects from his palatial hideout, I suggest he should not cause any bother to the people by insisting they reach Mochi Gate to hear him speak from long distance on phone. That, may I point out, would entail lot of expenditure as the administration would probably have to hire a crowd with public money. Why cant the President speak on TV from the Presidency? -AURANGZEB LEGHARI, Dera Ghazi Khan, December 4.