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December 4, 2012 – 3:03pm, by Joshua Kucera
US diplomacy in Central Asia must adapt to a drastic shift in underlying assumptions, a leading American expert on the region contends. Two decades ago, when the five Central Asian states gained independence, regional leaders welcomed Washington's diplomatic involvement. But today, this is not necessarily the case.
"US engagement in Central Asia is no longer a given. It's not something we can take for granted, nor is it something that is necessarily desired by the states of Central Asia – specifically, by the leadership of these countries," said Roger Kangas, professor of Central Asian Studies at the National Defense University.
American diplomats, above all, should no longer assume that Central Asian leaders see US-style market/democracy as a development model worth emulating, Kangas indicated. "We're not going back to the 1990s, when the attitudes towards Americans were overwhelmingly positive," Kangas said during the Nava'i-Nalle Lecture in Central Asian Studies, given at Georgetown University in late November. He emphasized during the lecture that he was expressing his personal views, and was not necessarily reflecting the thinking of the US government.
The United States' best hope, he suggested, is "to prepare ourselves mentally that we can be a balancer in the region – perhaps not the most dominant player in Central Asia – that time has passed – but we're not going to be irrelevant."
"What I've heard repeatedly from officials in a number of countries, while they're looking at a range of concerns, the very thought of us departing upsets a symmetry and a balance in the region that they find disturbing," Kangas continued. "Without us there to balance out some of these powers [namely Russia and China], it could be very problematic for them. It's a role we may not be comfortable playing – we're used to being the lead."
A series of US policies and missteps contributed to Washington's diminished position, Kangas said. Those include the war in Iraq, which in Central Asia "was viewed as a challenge to national integrity and state sovereignty, and the sovereignty of a particular leader." The perceived US backing for the "color revolutions" in the former Soviet space, and the related "freedom agenda" also generated mistrust in Central Asia. In addition, US officials didn't devote sufficient resources to the region, treated policy toward Central Asia as an extension of its policy toward Russia, and tended to lump all the Central Asian states together. "We've used the word 'Stans,' which is like nails on a chalkboard to those of you who are Central Asia scholars and students," Kangas said.
Despite past mistakes, the United States still has an important role to play in the region, Kangas suggested. "What we can do is present ourselves as a force in the region that represents a certain set of core values," he said, singling out education exchange programs as an especially effective and cheap means of doing that.
Speculating on elements of US policy in Central Asia in the coming years, Kangas cautioned that a US decision to grant American military equipment currently being used in Afghanistan to Central Asian states could become a sore point. "It's going to result in some tensions between and among the countries in the region," said Kangas, who has held a variety of policy positions in the US government related to Central Asia.
Kangas also expressed skepticism about the New Silk Road initiative, which the State Department has promoted as the cornerstone of policy in the region following the American troop withdrawal from Afghanistan. "The devil is in the details, and logisticians will tell you: 'there ain't no details yet,'" he said.
Originally published by EurasiaNet.org
Joshua Kucera is a Washington, DC,-based writer who specializes in security issues in Central Asia, the Caucasus and the Middle East. He is the editor of EurasiaNet's Bug Pit blog.


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One of the famous places that many Italy sightseeing tours bring visitors to is the Sistine Chapel in the Vatican City of Rome. Many people are familiar with the famous paintings on the ceiling done by the famous artist Michelangelo, which shows scenes from the Bible from Genesis to the judgment day.
Plus, the other walls in the chapel are also painted and depict some of the popes and other Biblical scenes and are painted by different artists. This has made it so that the Sistine Chapel is considered also to be an art gallery besides being a church.
Sistine Chapel HistoryCredit: http://mimenta.com/Mimenta/VisualArts/Visual%20Art10.html
The Sistine Chapel was specially made to order by Pope Sixtus IV in 1475 and actually built in 1483 and dedicated to the Virgin Mary's Assumption to the Virgin August 15. It is meant to be the chapel of the Catholic pope and is also where elections are held to select a pope when that is needed.
Then, the Pope asked for Rome to send in painters to paint the walls and between 1481 and 1481 the artists Sandro Botticelli, Domenico Ghirlandaio, Cosimo Rosselli and the Perugian Pietro Perugino responded and came in to paint the frescoes on the walls.
History of the Sistine Chapel Ceiling PaintingsCredit: http://www.catholic-convert.com/2012/02/13/virtual-360%CB%9A-tour-of-the-sistine-chapel/
Few people probably know that the ceiling actually had a different ceiling in the beginning, which was a star spangled sky that PieroMatteo d'Amerlia painted. But Pope Julius II della Rovere wanted it changed and in 1508 he is the one who called in Michelangelo to redo it. And the rest, as they say, is history, as that is the ceiling that remains to this modern day.
It actually took Michelangelo four years to finish his paintings and it is said to have been so consuming that it destroyed the artist's eyesight. The ceiling is so detailed that it has depictions of over 300 different figures. He also had to return in 1535 and was ordered to paint "The Last Judgment" on the wall of the altar, which took another six years to complete.
Besides these famous paintings, the Sistine Chapel has many tapestries along the side walls and these have depictions of Bible events from the Act and Gospels. They were made between 1515 and 1519 by the artist Raphael and then were sent to be woven in Brussels.
Modern Sistine Chapel HistoryCredit: http://www.thehistoryblog.com/archives/date/2011/01/23
Over the recent years, the Sistine Chapel famous paintings have been cleaned and painstakingly restored to their original grand states. This was first started in 1965. Then between 1980 and 1994 modern computer studies were made of the paintings and used to help restore them.
Some people think the restoration hurt some of the old paints, while others say it saved the masterpieces from ruin. It's up to future generations to decide, as it still attracts many tourists on Italy trips to come and see it every year.Credit: http://joshkramer.wordpress.com/2008/03/11/the-sistine-chapel-choir/
Church services are still held today in the Sistine Chapel, where the very first mass was held on August 9, 1483 and was the Feast of the Assumption of the Virgin Mary. The chapel features the most important masses on the Catholic Church calendar and is conducted by the Pope himself. The Sistine Chapel has its own choir, which has had music written for it specifically.
All in all, the Sistine Chapel is seen as a magnificent example of artistic beauty and religious voice and many people come to see it in its glory every year on Italy trips.

subset: commoncrawl


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My life has been absolutely crazy lately and I realized today that I had completely missed my Friday pattern round up! So, here it is with an additional 2 freebies. Figured I should throw in something for the extra wait :p Oh and some stories that came to mind as I was sharing the patterns that may or may not bore you lol
1) This Strawberry Pattern is brought to you by Look at this Crap I made (clearly a blogger with a sense of humor!) which is a delightful little blog all about different crochet patterns! If you like this perfectly little strawberry you will definitely want to check out all the other awesome designs that can be found on this page!
2) When I saw this Ms. PacMan pattern designed by CraftyisCool, it took me straight back to my childhood. I had this little pink handheld game that did nothing more then Ms. PacMan. I loved it and became quite good! Oh what I'd do to have that little handheld game sitting in my bathroom right now. My mom-scapes (you know, when a mom ducks into a bathroom to escape everything and everyone just for a few minutes regardless of whether she actually needs to pee or not) would probably increase in duration. hehe
3) This Cherry Duo brought to you by AmigurumiFood is adorable! The cherries scream personality and I love that about them. I can totally see myself using some crochet thread with the pattern and really making them tiny. Wouldn't that just be perfect?!
4) This little Koala bear is actually to a tutorial on how to put everything together. In order to make this perfect little bear you will have to utilize some creativity!
5) What I love most about this adorable Panda Bear is that it is super FLUFFY! All you have to do is look at it to see how soft it is. In order to get to this pattern you will have to have an account with Lion Brand! It is 100% free and 110% worth the time!
6) This next freebie is rather identifiable. We shall call him Stitch and he is a FREE Ravelry download from Shannen C! It was rather interesting that I ran across this little guy because my three year old has recently gotten interested in Lilo & Stitch. She doesn't watch him as much as she does Bo on the Go or The Super Readers, but he gets put into her schedule on occasion (oh the options on Netflix and my daughter is stuck on TWO) haha
7) This round up is truly taking me straight back to my childhood. This adorable Picachu doll can be found at Wolf Dreamer and is perfect! I <3 it. :p When I was a lot younger, I spent my life absorbed in books. I actually went through my Elementary School Library and *almost* demolished everything I wanted to read. If it was something that interested me, there was a good chance I had read it. At home, I had my own personal collection of books and among them were Pokemon books. This was back when Pokeman was really new and the books were under $4. Oh to go back to those days. With this pattern, you will get something better then a $4 or under book... you get a free pattern!
8) By the time we finish this round up, you all will think I targeted patterns that I could relate to and hey, maybe subconsciously I did haha. This beautiful little Raccoon pattern is named Bandit and is on the Amigurumi to Go blog! What is so personal about this raccoon is how much it reminds me of one of my sisters. We both had things we were obsessed about and her "thing" was raccoons for the longest time! I've no idea why but they were. So, now whenever I see a raccoon I think of my sister. <3
9) Let's break up all the memories with a cute little food toy! A Friendly Smore! How perfect is that. Now I just need to go and find a pattern for a camp fire, a stick that will have two pieces with velcro on either end so I can stick the marshmallow between the two pieces and "roast" it. Hahaha! Either I have to much imagination on my hands or my kids are rubbing off on me :p
10) I don't personally like snakes. They mostly creep me out... but I love pen decorations and this was the first time I'd seen a crochet one. Oh the endless possibilities. Plus, this snake does look pretty friendly ;) This Spike the Snake Pen/Pencil Topper is a FREE Ravelry download designed by Adorable Amigurumi!
11) I've really been in a "strawberry" type of mood (whatever that means) lately. In fact, a local store had strawberries on sale for just under $1 per lb and since they ran out quickly I had to go and price match at Wally World and got 4 lbs! My kids absolutely love strawberries. Unfortunately, I became the crazy strawberry lady while I was there. I say the crazy strawberry lady because I was doing the same thing as the crazy egg lady I once saw (all said in light heartedness and humor, I actually thought she had a good idea). She was picking through the eggs and instead of looking through every box until she found one that was all good, she was just switching bad ones for good ones. It took her a while (the eggs were a mess) but she managed to get a decent carton of eggs. She was paying for them after all! So yeah... I sorta was crazy with the strawberries haha. - Anyways, on to the free Strawberry pattern brought to you by A Bunch of Buttons!
12) I hope this doesn't sound odd but what really attracted me to this pattern was the plate. The crochet Star Cookies (a FREE Ravelry download designed by Sonea Delvon) are obviously absolutely adorable and multifunctional (pretend cookie OR pin cushion) but the photography really makes them stand out. It isn't so much that its this bad ass picture that you just KNOW the designer used a $2k camera to get... it's the simplicity that draws me in as well as the creativity. After all, you typically do serve cookies on a plate! haha


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Goldie is one of our smartest students at The Monkey College. She has already mastered imitation and fetch in the Cubicle.
Jessica, her trainer, says that she is extremely motivated (she will do anything for a treat), but sometimes, Goldie overthinks what she is supposed to be doing. They are currently working on discrimination and one of Goldie's challenges is that she thinks she is playing the game Simon! Goldie will touch the object she is directed to, get a treat, and instead of going to the next object, she touches the first and then the next, in a pattern. Jessica says she gets up to a pattern of 3 before she has trouble remembering the pattern.


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February 13, 2018
Why Americans trust CEOs more than politiciansfromTheDailyBell: Just 15% of Americans think the government will bring us to a better future. 59% say the government is the most broken institution, followed by 21% who think the media is the worst.
Economic Policy: Statism Versus The Free Market
China's surveillance police glasses could usher in a new age of government trackingfromSanvada: China's cops will wear sunglasses with facial recognition technology capabilities as their police state marches on.
Police State America
John Stossel: Silk RoadfromCreators: Give me a break. Locking some people up forever will not stop sales of drugs. Americans should have learned that from our last attempt — Prohibition.
Justice is a Result, Not Just a Process The War on Unapproved Voluntary Exchange
VIDEO: Insights of ex-CIA Ray McGovern - Corruption@FBI 9fromLibertyPen/YouTube: Ray McGovern knows a lot because after 50 years in the CIA, he has seen a lot. Closely examining the recent facts revealed regarding FBI corruption, McGovern shares his take.
Politics and Other Official Acts of Corruption
Libertarian Party spotlights jury nullificationfromDailyInterLake: "Jury nullification is a tool, and like any tool you can use it in a lot of ways. And one of the ways is to uphold the rule of law when government is violating the rule of law."
Justice is a Result, Not Just a Process
Here's what's wrong with Ayn Rand's PhilosophyfromTheObjectivistStandard: An accounting of some of the problems created by this philosophy.
The Pursuit of Happiness Individual Liberty: America's First Principle


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The name given by troops during the First World War to corned beef (see beef, corned).
Subjects: Cookery, Food, and Drink.
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The Westside Pregnancy Clinic (WPC) was formed in 1977 in Los Angeles, California. It was established as a support center for those having unexpected pregnancies. Over the years, this centre has evolved to become a licensed medical clinic. Now it offers medical services related to pregnancy.
It is a non-profit, community-based organisation. It runs on private donations and grants. We not only serve the local clients, but we also reach international clients as well through our free online services. We give counselling and advice to customers so that they can make an informed decision about pregnancy and sexual health choices. Our doctors are available online to answer any queries you may have. We arrange a teleconference with doctors as well, so no matter where you live, you can get access to our service.
You can come to our clinic for all kinds of medical services related to pregnancy. If you are pregnant and would like to consult a doctor, just visit us. We are always open.


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Federal Reserve Board Vacancies Will Be Filled Today
Today the U.S. Senate will break David Vitter's filibuster and put Jeremy Stein and Jerome Powell on the Federal Reserve Board of Governors. These are solid, banal, well-qualified picks. So solid and well-qualified, in fact, that it's a bit hard to know if it'll make a difference. What the Fed really needs at this point is a bit of outside-the-box thinking, but any kind of counterweight to the often cranky regional bank presidents should do some good.


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Hey bro's
04-13-2016, 04:32 PM (This post was last modified: 04-13-2016 04:33 PM by Crusher_.)
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Hey bro's
Although I'm new and I've noticed most threads and areas seem to be inactive from experienced posters for a few years now and I haven't been able to get my specific queries answered I have no doubt the answers will be here somewhere so I'll continue reading and learning all the ins and outs I can.
My account isn't allowing me to start any new threads though or be able to contact admins to query this so was just wondering if anyone can give me advice on this? Thanks
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The stock market's low earlier this month represented the fourth time in recent weeks that stocks pulled back to the vicinity of the early August lows, and then quickly rallied.
On each of those prior occasions, eager bulls were quick to declare that a bottom had been formed. First, it was thought to be a "double bottom," then a "triple bottom" and so forth.
Now, of course, the talk is that the market has formed a quintuple bottom.
As we know now, of course, each of those earlier declarations was premature. And those eager beavers should have known better: A standard tenet of technical analysis is that a double or triple bottom is not firmly in place unless and until the market rises decisively above the tops of the rallies that formed between the several bottoms. Needless to say, this condition was not met on each of those prior occasions.
For today's market, that means that, to qualify as having carved out a quintuple bottom, the market must rise well above the highest level it has reached since the early August lows. Those highs were hit on Aug. 31, when the Dow Jones Industrial Average closed at 11,613.53 and the S&P 500 index at 1,216.53. In early trading Friday, the Dow was about 40 points shy of this level, while the S&P was trading at more or less that level.
If, and only if, these market averages close well above their respective required levels will technicians be justified in declaring that a quintuple bottom has been formed.
-Mark Hulbert


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Hi everybody. I am in the process of shutting down this blog, and moving to a new blog which I hope will be more encompassing of the work I do. You will be able to find my new blog called "The Vital Church" at the following address
Come and check out the work over there. I look forward to having you join the conversation.
Thursday, May 06, 2010
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Syllabus MBA (Marketing) Two Years Full Time Programme
- Brendan Greene
- 3 years ago
- Views:
1 Faculty of Management Department of Business Administration M.J.P. Rohilkhand University Bareilly (U.P.) Syllabus MBA (Marketing) Two Years Full Time Programme MBA(Mktg.) -I Semester Management Concepts PAPER CODE : MM-101 Objectives : The objective of this course is to develop a basic understanding about the management concepts as well as of human in various managerial processes in organisation. Management : Definition, nature, process, functions & skills. Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber, Elton Mayo. Management Approachs- System approach, Contingency approach. Business Organisation - Types of ownership. Planning : Concept and purpose, Planning Process, Management by Objectives(MBO), Decision Making. Organisation : Concept and purpose of organisation, Types of organisation, Line, Line & Staff, Matrix, Virtual Organisation structures. Basis of Departmentation, Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority. Coordination. Staffing. I Directing : Leadership - Concept, Traits, Styles. Communication : Concept, Types, process, barriers, making Communication effective. Controlling : Concept, process, Requirement for Adequate control, Budgetory Control, Non-Budgetory Control. Business Process Re-engineering - Concept, Process, Redesign, BPR experiences in Indian Industry. Total Quality Management(TQM) - Concept, Systems model of Quality, Deming's approach, TQM as a business Strategy. Knowledge Management (KM)- What, why, how, of Knowledge Management, KM process, approach, strategies, tools. E-commerce- Ideology, methodology, classification by application /nature of transactions, Driving Forces of EC, Impact of EC, Scope.
2 Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production Management, HRM, Finance, Material management 1. Stoner, Freeman, Gilbert Jr. : Management (Pearson education) 2. Kootz,O'Donnell, Weighrich : Essentials of Management 3. Michael, J. Stahl : Management -Total Quality in a global environment ( Blackwell Business) 4. Newman, Warren and Summer : The Process of Management, Concept, Behaviour & Practice. 5. Brech, E.F.L. : Principles and Practice of Management 6. Drucker, P.F. : Managements, Tasks, Responsibilities, Practices 7. Asha Kaul : Effective Business Communication (PHI) 8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI) 9. Efrain, jae, david, H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education) 10. Carr D.K. and Johansson H.J. - Best Practices in Re-engineering (MGH) 11. Jayaraman M.S.: Business Process Re-engineering (TMG) MBA(Mkt.)- I Semester Business Environment PAPER CODE :MM-102 Objectives : The course aims to educate the student with the different environmental factors which effect business. This course aims to develop ability to understand and scan business environment in order to analyse the opportunities and take decisions under the uncertainty. Concept, Significance and nature of Business Environment ; Elements of environment - internal and external ; Different roles of government in relation to business ; Social Responsibilities of Business. Broad profile of Indian Economy, Industrial Policy - its historical perspectice(inbrief), Industrial Policy Liberalisation. Economic Planning in India ; Rationale of economic planning, latest five year plan. I Public sector -its objectives and working, major problems of public sector enterprises ; Privatisation of public sector enterprises - the issue involved. Role of Private and Joint Sectors. Securities Excahnge Board of India - Organisation and Role, Regulation of Mergers and Acquisitions. Competition Act ; Industries Development and Regulation Act ; Consumer Protection Act -its main provisions. Latest Export -Import Policy ; Foreign Exchange Management Act ; Globalisation and Business practices,,wto- objectives and Role in International trade. 1. Francis Cherunilam : Business Environment
3 MBA(Mktg.) - I Semester Statistical Analysis & Operations Research PAPER CODE :MM K. Ashwathapa : Business Environment 3. Rudra Dutt: Indian Ecnomy 4. Kuchhal S.C. : Industrial Economy of India 5. Ghose P.K. : Government & Industry MBA(Mktg.) - I Semester Managerial Economics PAPER CODE : MM-103 Objectives: The basic objectives of this course is to familiarise the students with the concepts and tools of managerial Economics as applicable to decisions making in contemporary business environment. Nature and scope of Managerial Economics : nature and scope of Managerial Economics, its relationship with subjects. Objective of Firm, Fundamental Economic concepts- Opportunity cost concept, Incremental concept, Principle of the perspective, Discounting principle and Equimarginal principle. Demand Analysis : Concept and importance of Demand & its determinants, Income & Substitution effect, Various elasticities of demand, using elasticities in managerial decisions, revenue concepts, relevance of demand forecasting, methods of demand forecasting. I Cost Concept and Production Theory : Various cost concepts & classifications, Cost output relationship - in short run and in long run, (cost curves), Economies of scale, cost control and cost reduction, Production function, managerial uses of production function, Indifferent curves. Pricing Decisions : Pricing methods, Price Discremenation, Price and output decisions under defferent market structures - Perfect competition, Monopoly and Monopolistic Competition, Oligopoly. Profit & Inflation : Profit, Functions of profit, profit maximisation, Break Even analysis, Inflation - Types, in terms of demand pull & cost factors, effects of inflation. 1. Varsney & Maheshwari : Managerial Economics 2. Mote, Paul & Gupta Managerial Economics: Concepts & Cases 3. D.N. Dwivedi Managerial Economics 4. D.C. Hague Managerial Economics 5. Peterson & Lewis Managerial Economics 6. Trivedi Managerial Economics 7. D. Gopalkrishan A study of Managerial Economics 8. Habib-Ur-Rehman Managerial Economics
4 Objectives : The basic aim of this course is to impart knowledge of basic statistical tools & techniques and operartions research with emphasis on their application in Business decision process and Management. Statistics : Concept, Significance and Limitations. Collection of Primary and Secondary Data, Classification and Tabulation, Frequency Distributions and their graphical representation. Measures of Central Tendency : Mean, Median and Mode. Measures of Dispersion : Range, Mean Deviation, Standard Deviation and Quartile Deviation. Moments, Measures of Skewness and Kurtosis. I Sampling : Methods of Sampling ; Sampling and Non-Sampling Errors ; Law of Large Numbers and Central Limit Theorem (without proof). Estimation, Point & Interval Estimates, Confidence Intervals. Statistical Testing - Hypothesis and Errors ; Large and Small One Sample and Two sample Tests - Z test, t -test and F-test. Chi-Square as a test of Independence and as a test of Goodness of Fit,Analysis of Variance. Linear Programming : Problem formulation, Graphic Method, Simplex Method(including Big M Method), Duality, Transportation and Assignment problems. Decision Theory & Games Theory : Decision making under uncertainty - Laplace principle, Maximin or Minimax principle, Maximax or minimin principle, Hurwicz principle and Savage principle, Drcisions under risk ; Decision Tree Approach and its applications. Two person zero -sum game, Pure Strategy and Mixed Strategy 1. Levin, R.I. & Rubin, D.S.: Statistics for Management(PHI) 2. Gupta, S.P. & Gupta, M.P. : Business Statistics 3. Levin, R.I. : Quantitative Techniques 4. Sharma, J.K : Operations Research : Theory and Applications MBA(MKT) - I Semester Financial and Cost Accounting PAPER CODE :MM-105 Objectives : The basic purpose of this course is to develop an insight of postulates, principles and technique of accounting and Cost accounting as well to provide students the basic fundamentals of accounting. UNIT- I Financial Accounting - Nature and objectives, Accounting Principles, Accounting Equations, Accounting Standards, Capital and Revenue receipts & payments, Depreciation methods and accounting.
5 Origin and Analysis of Business Transactions - Types of Accounts, Journal, Ledger and Trail Balance, Inventory Valuation techniques and accounting. I Financial Statements of Trading Organisation - Preparation with adjustments, Final Accounts of Limited Liability companies - P/L Account, P/L Appropration Account, Balance Sheet. Cost classification, Analysis and Behaviour- Classification of Cost on different basis and Technique for separation of Costs. Product - Costing, Unit Costing,Job Costing and Process Costing. Full Costing, Reconciliation and integration between financial and Cost accounting. 1. Horngren, Charles etc. - Principles of Financial & Management Accounting, Eaglewood Cliffs, New Jersy, PHI. 2. Needles Beleved etc. - Financial and Management Accounting, Boston, Houghton Miffin Co. 3. Bhattacharya - Financial Accounting, PHI. 4. Ravi M. Mohan - Financial Accounting, Taxamann, New Delhi. 5. Vj. madhu - Financial and Management Accounting, Anmol Publications, New Delhi. Paper Setting Guidelines - One Numerical and one theoretical. -- One Numerical and one theoretical. I - One Numerical Question Compulsory. UNIT IV- Two Numerical Questions UNIT V - Two Numerical Questions MBA(Mktg.)- I Semester Marketing Management PAPER CODE :MM-106 Objective The objective of this course is to facilitate understanding of the conceptual framework of marketing and its applications in decision making under various environmental constraints. Introduction: Concept, nature, scope and importance of marketing; Marketing concept and its evolution; Marketing mix; Strategic marketing planning an overview. Market Analysis and Selection: Marketing environment macro and micro components and their impact on marketing decisions; Market segmentation and positioning; Buyer behavior; consumer versus organizational buyers; Consumer decision making process. Product Decisions: Concept of a product; Classification of products; Major product decisions; Product line and product mix; Branding; Packaging and labeling; Product life cycle strategic implications; New product development and consumer adoption process. Pricing Decisions: Factors affecting price determination; Pricing policies and strategies; Discounts and rebates. I
6 Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling. Promotion Decisions: Communication Process; Promotion mix advertising, personal selling, sales promotion, publicity and public relations; Determining advertising budget; Copy designing and testing; Media selection; Advertising effectiveness; Sales promotion tools and techniques. Marketing Research: Meaning and scope of marketing research; Marketing research process. Marketing Organisation and Control: Organising and controlling marketing operations. Issues and Developments in Marketing: Social, ethical and legal aspects of marketing; Marketing of services; International marketing; Green marketing; Cyber marketing; Relationship marketing and other developments of marketing. 1. Kotlar, Philip, Marketing Management, Prentice Hall, New Delhi. 2. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi. 3. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi. 4. McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York. MBA(Mktg.) - I Semester Financial Management PAPER CODE :MM-107 Objectives: The objectives of develop a conceptual frame work of finance function and to acquaint the participants with the tools techniques and process of financial management in the realm of financial decision making. Introduction - nature concept of finance function. Distiction between Accounting and Finance function. Objectives of Financial Management - Profitability vs wealth Maximisation. Organisation for Finance Function. Time value of money valuation concept, compound value concept, Present value concept. Financial Planning and Financial Forecasting. Capital Structure Planning- Patterns of financial requirement, Objectives of an optimum capital structure, Security Mix, Capitalisation concept. Causes. Consequences and Remidies of over capitalisation and under capitalisation. Capital structure theories (with numerical problems). Sources of ling term finance-shares and Debentures. New financial Instruments and Institutions Leverage Analysis. I Management of Fixed Capital - Concept, relevance and compution of cost of capital nature and Scope of Capital Budgeting, Capital Budgeting, Analysis of risk and Uncertainty (with numerical problems). Management of Working Capital - Concepts of working capital, Nature and Scope of Working Capital Management, Approaches to the Financing of Current Assets determining the financing mix, Financing of working capital in India. Estimation of working capital (with numerical problem). Management of Earnings- Nature and scope of management of earnings, Dividend Policy and Dividend Models, Waltor's Model, Gordon's Model, MM Hypothesis, Pattern of dividend policies (with numerical problems). Determinants of Dividend Policy.
7 1. Brigham : Financial Management Theory and Practice 2. Horne, Wachowiez, Jr. : Fundamentals of : Financial Management 3. Westorn and Brigham : Managerial Finance 4. Van-Horne : : Financial Management and Policy 5. I.M. Pandey : : Financial Management 6. S.N. Maheshwari : : Financial Management MBA(Mktg.)- II Semester Accounting for Managerial Decisions PAPER CODE :MM-201 Objective The objectives of the course is to give exposure to the students, about accounting techniques and their application in the planning and decision making process. UNIT- I Accounting for Management - Nature and scope, Role of Management Accountant, Differences in the financial accounting. Strategic Management. Accounting - Major competitive forces influencing business strategy. Factors affecting strategic Decision making. Strategic management Accounting and Competitive Position. UNIT -II Activity based Costing - Kaplan & Cooper's approach to ABC - How to develop ABC system, How ABC system supports corporate strategy. Analysis of Financial Statements Ratio Analysis - Profitability, Turnover and Solvency Ratios, Funds Flow and cash flow analysis. UNIT -III Marginal Costing and its practical applications in Managerial decisions. BEP analysis, P/V Ratio and their applications in solutions to business problems, Life Cycle Costing Budgeting and Budgeting Control - Flexible Budget and cash Budget, Capital Budgeting - Pay Back Method, NPV,IRR and ARR techniques and their practical applications in decision making process. UNIT -V Variance Analysis - material and labour variances. Marketing and Distribution cost Analysis - Techniques of Management Accounting in Marketing and Physical Distribution Market Segmentation. Transfer Pricing Techniques - Multinational transfer Pricing etc. 1. Anthony R N and Reece JS. Accounting Principles, Hoomwood illinos, Richard D. Irvin 2. Bhattacharya SK and Dearden J. - Accounting for Management. Text and Cases, New Delhi. 3. Hingorani NL and ramanthan AR - Management Accounting, New Delhi 4. Ravi M. Kishore, Advanced management Accounting, Taxmann, NewDelhi 5. Maheshwari SN - Management and Cost Accounting, Sultan Chand, New Delhi 6. Gupta, SP - Management Accounting, Sahitya Bhawan, Agra. Paper Setting Guidelines - Two theoretical questions. -- Two Numerical Questions. I Two Numerical Questions UNIT IV- Two Numerical Questions UNIT V - One Numerical and one theoretical Question
8 MBA(Mktg.)- II Semester Computer Application -I PAPER CODE :MM-202 Objective The objectives of this course is to provide an understanding Computers, Computer operating system and application of relevant softwares in managerial decisions making. Introduction of Computers : Organisation, Characteristics, Types of Computers, Types of memories, Number systems ( Binary, Octel, Hexadecimal). Hardware & Software concepts, Operating System : Introduction of OS, Types of OS, Functions of OS, MSDOS Internal Commands : chdir, cls, path, prompt, label, ver, vol, echo, set. External Commands : scandisk, discopy, diskcomp, format, backup, restore. Windows - Windows explorer, print manager, control panel, paint brush. Dialog box: text box, check box, slide boxes, Desktop. I MS-Office(Word & Excel) : Introduction of Word Processing, MSWord: Creating, Editing, printing, page formating, sorting and tables, Mail Merge. MSExcel: Introduction to spreadsheet, creating, formating,printing, Graphs of worksheets. Programming Logic & Techniques : Algorithm, Flow Charting : Flow Chart Symbols, Advantages & disadvantages of Flow Chart. Pseudocode, Program, Designing a Program, Computer languages. Data Communication & Networks: data Communication Concept, Medias, Modes. Multiplexers, Networtking : Needs, types of network. Distributed Processing, Client - Server Concepts, OSI Models. 1. Summer,M. : Computers Concepts and Uses, Englewood Cliffs, New Jersey, PHI 2. V. Rajaraman : Fundamental of Computers 1. Peter Norton : Introduction to MS-DOS 2. O.Brian, J.A. : MIS, TMH 3. Computer Networks : Tannenbaum MBA(Mktg.)- II Semester Sales Management PAPER CODE :MM-203 Objective The objectives of this course is to provide an extensive picture with regards to theory and practice of managing sales and to inculcate personal selling skills. Unit- I Sales Management and Organisation : Objectives and sales management, sales executive as a coordinator, sales management and control, sales organisation - it's purpose, setting up a sales organisation, types of sales organisation. Unit -II Personal Selling :
9 MBA(Mktg.)- II Semester Consumer Behaviour PAPER CODE :MM-204 Objective:The basic objective of this course is to develop an understanding about the consumer decision making process and its applications in marketing function of firms. Unit-I Introduction to Consumer Behaviour(CB): Nature and Importance of CB, application of CB in Marketing, Consumer Research process. Unit-II Individual Determinants of CB: Perception: process, Consumer Imagery, perceived risk Learning: principles, theories Personality: nature, theories, self concept, psychographic and life style Attitude: Structural model of attitude, attitude formation & change Motivation: needs/motives & goals, dynamic nature of motivation, Arousal of motives, theories Unit-III Group Determinants of CB: Reference group influence: types of consumer relevant groups, factors affecting group influence, application of reference group concept. Family: functions of family, family decision making, family life cycle(flc) Opinion Leadership and Personal influence Diffusion of Innovation: Adoption process., Diffusion process Unit- IV Environmental Influences on CB: Social class, Life style Profile of Social class, application to CB Culture: characteristics, cross cultural understanding Objectives and theories of personal selling, analysing market potential, sales potential and sales forecasting method & evaluation, determining sales related marketing policies - product policies, distribution policies & pricing policies. Unit- III Sales Operations: Sales budget, sales territories, sales Quata's, control of sales, sales meeting and sales contest, organising display, showroom and exihibitions. Unit- IV Salesmanship: Sales manager- Qualities and functions, types of salesman, prospecting, pre-approach & approach, selling sequence, psychology of customers. Unit-V Sales force Management: Recruitment & selection, training, formulation & conduction of sales training programme, motivation of sales personnel, compensation of sales personnel, evaluation and supervision of sales personnel. 1. Still, Cundiff & Govani Sales management & Cases 2. McMurry & Arnold How to build a dynamic Sales Organisation 3. Pradhan, Jakate & Mali Elements of Salesmanship and Publicity 4. Anderson R Professional Sales Management 5. F.L. Lobo Successful Selling
10 Unit-V Consumer Decision making Process: Problem recognition Information Search Process and Evaluation Purchasing process Post purchase behaviour Models of CB- Nicosia, Howard & Sheth, Engel-Kollat Blackwell 1.Loudan, David L and Bitta, A.J. Della Consumer Behaviour 2. Schiffman LG and Kanuk LL Consumer Behaviour 3. Nair, Suja R, Consumer Behaviour in Indian Perspective 4. Bennet and Kasarjian Consumer Behaviour 5. Mowen, John Consumer Behaviour MBA(Mktg.)- II Semester Agricultural and Rural Marketing PAPER CODE: MM-205 Objective The objective of this course is to explore the students to the Agriculture and Rural Marketing environment so that they can understand consumer's and marketing characteristics of the same for understanding and contributing to the emerging challenges in the upcoming global economic scenario. Unit-I Concept & scope of rural market, Rural development as a core area, Efforts put for Rural development in Five years plans. Rural markets Characteristics, Rural markets. Environmental factors. Unit-II Rural Consumer Behaviour, Rural Consumer Vs Urban Consumers a comparison, Relevance of Marketing mix for Rural market/consumers. Problems in rural market Unit-III Segmentation, Targeting & Positioning for rural market, Market forces, components of different Product Strategies, Pricing Strategies, Promotional Strategies & Distribution Strategies for Rural consumers. Unit-IV Understanding Agricultural Markets, Nature & scope, Objectives of Agriculture Marketing, Challenges in Agriculture Marketing, Agriculture Marketing & its Economic importance, Agricultural Produces and their market. Unit-V Export potential for agri-products, Major of Government and Non-Govt. Agencies in the development of Rural and Agricultural, Sector Marketing Strategies for Seed; Fertilizers; Pesticides; Farm equipment. Role. Suggested Readings: 1. Badi & Badi : Rural Marketing 2. Mamoria, C.B. & Badri Vishal : Agriculture problems in India 3. Arora, R.C. : Integrated Rural Development 4. Rajgopal : Managing Rural Business 5. Gopalaswamy, T.P. : Rural Marketing 6. Agriculture Today Magazine MBA(Mktg.)- II Semester Marketing Research PAPER CODE :MM-206
11 Objective The course is designed to inculcate the analytical abilities and research skills among the students. Unit-I Marketing Research: Introduction, Management uses of marketing research, Problem Formulation & steps in decision Making Process. Unit-II Research Design: Introduction, Exploratory Research, Descriptive research, Causal/ Experimental Research Design, Relationship in between different types of designs. Unit-III Data Collection Methods, Primary & Secondary Data, Observation & Questionnaire Techniques, Analysis & interpretation of Data, Development of questionnaire. Unit-IV Sample Design, Sample Plan, Probability & Non- Probability Sampling, Sample Size, etc., Attitude Measurement through different types of scales. Unit-V Product Research, Advertising Research Copy Testing Test Marketing, Media Selection, Research Report Suggested Readings: 1. Research for Marketing Decisions Paul E. Green, Donald S. Tull 2. Marketing Research- Text and Cases Harper W. Boyd Jr., Ralph Westfall MBA(Mktg.)- II Semester Advertising Management PAPER CODE :MM-207 Objective The aim of the paper is to acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising programme. Unit-I Advertising, Its role in the marketing process; Legal, Ethical and Social aspects of advertising. Communication - processes of communication; integrated marketing communications, Its evolution, reasons for its growth and its role in branding. Unit-II The promotional mix; segmentation, Targetting and positioning and their role in promotion. Promotional objectives, determination, types and approaches, DAGMAR approach, problems in setting objectives; Advertising budget, establishment and allocation, budgeting approaches. Unit-III Advertisement copy, Its components and types; The importance of creativity in advertising, creative strategy and process, implementation and evaluation. Unit-IV
12 Media Planning, Establishing Media objectives, Media strategies, Media mix, Reach Vs. Frequency, Creative aspects, budget considerations, Evaluation of Broadcast media, Print media, Support media, Internet and interactive media etc.; computers in Media planning. Unit-V Measuring the effectiveness of the promotional program, Advertising Research, Market testing, Testing via internet, Pre testing, Post testing, Laboratory Tests, Field tests, PACT (Positioning Advertising Copy Testing). 1. Aaker, David A. etc., Advertising Management, 4 th edition, PHI, Belch, George E. and Belch, Michael A.; Advertising and promotion, Tata McGraw Hill, New Delhi 3. Ogilvy David, Ogilvy on Advertising, London, Longman. 4. Jones, John Philip, What s in a brand, Tata McGraw Hill, New Delhi 5. Chunawalla, S.A., Advertising, Sales and Promotion Management, Himalaya Publishing House, Mumbai. 6. Mohan, Manendra; Advertising Management, Tata McGraw Hill, New Delhi 7. Sandage and Fry burger, Advertising Management MBA(Mktg)-III Semester Corporate Strategy PAPER CODE :MM-301 Objectives: This course deals with corporate level Policy & Strategy formulation areas. This course aims to developing conceptual skills in this area as well as their application in the corporate world. Business Policy as a study ; Its Nature & Importance, Development & Classification of Business Policy; Mechanism or Policy making. Top Management its Responsibilities & tasks. Objectives of Business Characteristics, Classification, types of Objectives and their overall Hierarchy, Setting of Objectives, Key areas involved. I Corporate Planning ; Concept of long term planning, Strategic Planning (Planning Strtegically ), Nature, Process & Impotance. Corporate Strategy : Concept, Components, Importance. Strategy Formulation : Concept, Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis, Resourse Analysis. Synergy : Concept, Types, evaluation of Synergy. Capability Profiles, Synergy as a Component of Strategy & its Relevance. 1. Peter F. Drucker Management Task & Resposibiliies 2. Igor Ansoff Corporate Strategy 3. Gluek & Jaunch Corporate Strategy 4. Standard Management Policy
13 5. McCarthy, MiniChiello, Curran Business Policy & Strategy MBA(Mktg.)- III Semester RETAILING PAPER CODE :MM-302 Objectives: The course enables students to appreciate the importance of retailing and distribution in the emerging market scenario, and equips them with the tools & techniques. Marketing Channels & Supply Chains:Emergence, role and types of marketing channels, channel members and their characteristics, choosing various channel options, factors affecting the choice. Supply chain management (SCM) - advantages gained, physical flow of merchandise, logistics of e-retailing. Retailing:Nature and Importance of retailing, wheel of retailer, Types of retailing- ownership based, store based, non-store based, web based. Retail management decisions, Recent Trends in retailing. I Strategic Planning in Retailing:Situation analysis, objectives, identification of consumers and positioning, overall strategy, specific activities and control. Identifying & understanding consumer Consumer demographics & life styles, consumer needs & desires, consumer shopping attitude, consumer decision process, retailers action. Location, Operation & Merchandise Management :Trading Area Analysis, site selection, store formation size and space allocation, store security and credit management. Merchandise plans- forecasts, innovativeness, assortment decisions, brand decisions, timing and allocation, merchandise pricing. Retail Promotion:Building retail store image, atmosphere, layout planning, Retail promotional mix strategy, Retail store sales promotional schemes. 1. Berman, Barry and Joel Evans Retail Management 2. Cooper, J. Strategy planning in Logistics and Transportation 3. Cox, Roger and Paul Brittain Retail Management 4. Levy & Weitz Retailing Management 5. Kotter, Philip Marketing Management MBA(Mktg.)- III Semester Entrepreneurship Development PAPER CODE :MM-303 Unit I Conceptual Framework of Entrepreneurship: Entrepreneur and Entrepreneurship - Concept, Definition, Role and Importance in Indian Economy, Theories of Entrepreneurship, Entrepreneurial Traits and Motivation, Entrepreneurs Vs Professional Managers, Future challenges.
14 Unit II Entrepreneurial Development: Entrepreneurial Environment Meaning, Private Enterprise and Development, Significance of Entrepreneurial Development Programmes, Meaning Evolution and Objectives of EDP, Institutional efforts to develop Entrepreneurship, Operational Problem of EDPs Unit III Project Management:Search for Business idea, Concepts of Projects and Classification, Project Identification, Project formulation, Project Design and Network Analysis, Project Report, Project Appraisal, Factory design and Plant Layout, Financial Analysis- Risk and Return Unit IV Finance and Marketing:Finance : Sources of Development Finance, Project Financing Institutions- Financial Institutions, Consultancy, Organisations. Marketing: Methods, Channel of Marketing, Marketing Institutions and Assistance. Unit V Small Industry Setup:Considerations in Selection of Particular Form of Organisations- Sole proprietorship, Partnership, Joint Stock Company, Cooperative Organisations- Their Merits, Limitations, Suitability, Brief Procedure of Incorporation. :Location for a Small Industry, Steps of Starting a small Industry, Incentives and Subsidies, Exploring Export Possibilities, Problems of Entrepreneurship. Dynamics of Entrepreneurial Development Management Vasant Desai, Himalaya Publishing House. Entrepreneurial Development S.S. Khanna Entrepreneurship & Small Business Management CL Bansal, Haranand Publication Entrepreneurial Development in India Sami Uddin, Mittal Publication Entrepreneur Vs Entrepreneurship- Human Diagnosis of Development Banking Nagendra P. Singh, Asian society for Enterpreneurship Education and development MBA(Mktg.) - III Sem. SERVICE MARKETING & CRM PAPER CODE :MM-304 Objective : The objective of the course is to deveelop an understanding of services and sevice marketing with emphasis on various aspects of service marketing which make it different from goods marketing. Nature & Scope: Concept of services, importance, Goods & Services marketing, Emergence & Reasons for growth of service sector in India, Characterstics of services, Classifications of services, Environment of Service Marketing ( Micro as well as Macro). Understanding Customers: Concept of CRM, Relationship management in practice,. Segmenting,Targeting & Positioning various services.
15 I Product, Product differentiation, product levels Pricing of services- pricing concepts,pricing strategies for services, use of differential pricing. Place-Service distribution, components of service delivery system, potential management, problems assotiated with services delivery. Promotion- Advertising, Sales Promotion & Personal Selling in service industry. People- Importance of people in service marketing. role of various people involved. Physical Evidence-concept of Physical Evidence, importance, types of Physical Evidence in various services Process-concept, types of process, Role of process in various services Service Models- Service quality Gap Model,, Gronross Model of service quality (Internal marketing, external marketing and Interactive marketing). Challenges in Marketing of services Application of Service Marketing to Hospitals, Educational Institutions, Tourism Industry. 1. Sinha : Services marketing 2. Jha : Services marketing MBA(Mktg.)- III Semester E-Commerce PAPER CODE :MM-305 Objectives: The basic purpose of this paper is to familiarize the students with the preliminary aspects of e- commerce. So that they may have an overall views while applying the concept of this subject. E-Commerce: Introduction, meaning and concept; Needs and advantages of e-commerce; Electronic commerce vs Traditional commerce; Challenges of e-commerce. Internet: Concept & evaluation, Features of Internet: , WWW, ftp, telnet, newsgroup & video conferencing; Intranet & Extranet, ISDN, TCP/IP, Limitation of internet, Hardware & software requirement of Internet. I Electronic Payment Systems: E-Cash, e-cheque, credit cards, debit cards, smart cards; E-Banking, Manufacturing information systems; Financial information systems; Human resource information system. E-Marketing: Business to Business (B2B), Business to customer (B2C) e-commerce; Online Sales force, On line Service and Support; EDI: Functions & components.
16 Legal Aspects of e-commerce, Security issues of e-commerce: Firewall, E-locking, Encryption; Cyber laws aims and salient provisions; Cyber laws in India and their limitations. 1. Agarwala, K.N. and D. Agarwala Business on the Net : What s and How s of E-Commerce, McMillan 2. Frontiers of E-Commerce Ravi Kalkota, TMH 3. O,Brien J. Management Information System, TMH 4. Oberoi, Sundeep E-Security and You, TMH 5. Young, Margret Levine The complete reference to Internet, TMH Unit I MBA - (Mktg.) - III Sem. PRODUCT & BRAND MANAGEMENT PAPER CODE :MM-306 Introduction to Product & Brand Management, Emergence as a separate area of study, Product, Product Levels, Product Hierarchy,Classification of Product. Unit II Product Mix - A strategic choice. Product Mix decisions, Product Line decision - strategic decision involving adding or pruning product lines. Unit III Concept of STP & strategies, Product Positioning, Developing Positioning Strategy, Elements of Positioning, Positioning Methods, Communicating the Positioning Strategy. Unit IV Product Research - Importance, tools and analysis, Product Development & Testing, Product Launch Decisions.. Unit V Branding, Need for Branding, Brand & related concepts: Brand Equity, Brand Life Cycle, Brand Positioning & Repositioning, Branding decisions, Family vs. individual Branding, Multiple branding, brand extension, Branding in specific sectors like Industrial, retail, service,e-branding. Product Management: Product Management: Product Management: Brand Management: Brand Positioning: Ramanujam Chunawalla Lehmann DR; Russel S Winner Y L R Moorthi Subratu Sen Gupta
17 MBA(Mktg.)- III Semester International Business PAPER CODE :MM-307 Objective This course exposes the student to the environmental dynamics of international business and its impact on international business operations of a firm. Unit I Concept ; Domestic to Transnational Business ; Driving and Restraining Forces ; Characterstics and role of MNCs. Advantages and Disadvantages of Free trade ; The case for protection ; Forms of Restriction ; Effects of protection. Unit II Classical trade theory ; Theory of comparative costs in terms of money ; Evaluation of comarative costs theory ; General Equilibrium Approach ; Hebkscher-Ohlin Factor Price Equalisation theory ; Influence of factor mobility on volume of trade ; country similarity theory Gains and terms of trade ; Balance of trade and Balance of payments. Unit III International business environment The economic environment ; social and cultural environment, political, legal and regulatory environment, natural environment. Technological environment. Unit IV International Institution Systems IMF, World Bank and WTO(all in brief), / Regional economic integration; impact of integration; European Union; NAFTA;ASEAN; SAARC Unit V Strategy of International Business Strategy, planning, organisational structure and process of control. Recent developments in international business. 1 Cherunilam, Francis International Business(PHI) 2 Misra, S. & Yadav, P.K. International Business(PHI) 3 Aswathapa, K International Business (Tata McGraw Hill ) 4 Sharan, Vyuptakesh International Business (Pearson Education 5 Varshney R.L. and Bhattacharya,B International Marketing Management (Sultan Chand & Sons) MBA(Mktg.) IV Semester Strategic Management PAPER CODE :MM-401 Objectives: This is the second course on this subject. Here the focus is to critically examine the management of the entire enterprise from the Top Management view points. Unit-I
18 Strategic Management Its Nature and Importance, Skills, Knowledge and Attitudes, Group aspects of Strategic Management, Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making, Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources, Strength and weaknesses, Strategic advantage analysis- Factors of common concern, Marketing and distribution, financing and Accounting, Production and operations management, R&D, Human Resources and other organizational factor, sources of data for internal analysis and diagnosis. Unit-II Growth or expansion strategy Diversification strategy, Types-Horizontal, Concertric, Conglonerrate, Vertical, various types of integrations, Retreachment strategy and its variants: External Growth Strategy Merger, Acquisition and Joint Ventures. Unit-III Functional Policies Production Policies, Involvement, Interration and choice with respect to production process action activities, Govt. Policies, backward areas and plant locations consideration in India. Maintenance and replacement facilities : Purchasing Policies-Make or buy decisions, criteria for vender selection. Co-ordination of Purchase and production with sales. Unit-IV Marketing Strategies and Policies marketing Decision, Variable and Policy issues, product line and product mix policy, PLC, Product Positioning Strategy and Market recommendation, customer and channel Policies, Pricing Policies, Propotional Policies, Optional Marketing Mix. Unit-V Financial Strategies- Financial Policy Issues, Sources of finance control of capital issues, Types of securities. Financial leverage, Investment and capital allocation policy, capital budgeting, dividend policy, Personnel policies and their significance recruitment, Industrial relations policy, Settlement of Disputs. 1. P.K. Ghosh : Business Policy, Strategy, Planning and Management 2. Christensen, Andrews Dower : Business Policy- Text and Cases 3. William F. Gkycj : Business Policy Strategy Formation and Management Action 4. Bongee and Colonan : Concept of Corporate Strategy 5. Peter F. Drucker : Management Tasks, Responsibilities, Practices MBA (Mktg) - IV Sem. MARKETING OF NON-PROFIT ORGANIZATION PAPER CODE :MM Objectives : The course aims at familiarising the students with the application of the concept & need of marketing in Non- Profit organisation. Unit - I Introduction: Non Profit Organisation, Concept, Non Profit Organisation in India, types, problems. Characteristics, Need of Marketing of Non Profit Organisation. Unit - II Differentiation of NPOs: Concept of Responsive Organisation- Image management, image causation, image modification, Mission, Exchange, Environment affecting operations of NPOs(Publics), Image & Satisfaction measurement.
19 Unit - III Managing Marketing efforts: Understanding Consumer. Product, Product Mix, Product Mix decisions for Non-profit Organisation Pricing for Non Profit organistions. Unit - IV Market Segmentation for Non profit organisation, Target Marketing Promotion: Advertising, personal selling, sales promotion and Public Relations for Non profit Organisation. Unit - V Managing Human Resource: Attracting People, Analysing people, Recruitment, Members and membership criterion, Volunteers. Managing Financial Resource: Donor Marketing, Attracting Funds, Analysing Donor markets, Fund raisinggoals and strategy. 1. Philip Kotler : Marketing of Non-Profit Organisations. 2. Andreasen Alan R : Strategic marketing for NPOs 3. Roberto Eduado L : Social Marketing MBA (Mktg) - IV Sem. INTERNATIONAL MARKETING MANAGEMENT PAPER CODE :MM Objectives : Due to ever increasing business dealings the subject of International Marketing has gained utmost importance in recent times. The world these days, indeed has shrunk and foreign markets have particularly become important specially for a developing country like India. The major objective of this course is to provide an exposure to the area of Marketing in the International perspective. Unit- I Introduction to International Marketing, Nature, scope and different complexities of International Marketing, International Marketing Environment, Basis of International Trade, India and World Trade, Unit - II Balance of Trade, Balance of Payments and Instruments of Trade Policy, Devaluation, Revaluation, Appreciation & Depreciation, Export documents and procedure.. Unit - III Concept of Free Trade and Regional Economic Groupings, Selection of Global Markets, Segmentation and Positioning, Product Planning, International PLC, Developing international Pricing Policies and Strategies for Export. Unit - IV Market Entry and overseas distribution system, Overseas Market Research, Marketing Plan for Exports Multinationals and their role in International Marketing. Unit - V Management of Risks in international marketing, Instruments of Financial Transactions in international marketing, New Techniques ( Joint Ventures, Sub Contracting & BOP) in international marketing.
20 1. Varshney and Bhattacharya : International Marketing management. 2. Philip B. Cateora nad John M. Hess : International Marketing. 3. Alexender C. Stanley : Handbook of International Marketing. 4. John Fayerwearther : International Marketing 5. David Carson : International Marketing 6. Philip Kotler : Marketing Management MBA(Mktg.) IV Semester Computer Application - II PAPER CODE : MM-404 Objectives : This course aims at familiarizing students with the environment conducive for web page design and developing programming skills thereof web publishing. Unit-I Internet : Introduction to Internet, WWW, web browsers: IE & Netscape Navigator, web server; HTTP and concepts of URL, Hypertext and Hyperlink, Web s Languages and protocols. Unit-II Design Web Site: Needs of web sites, Home page and web page, components of web site, objectives of web site, planning your web site; Web server: Loading a web server, setting your own web server. Unit-III HTML: Basics of HTML, linking HTML pages, linking to URLs; Creating a web pages: Text formatting, alignment, colors, preformatted text; Adding imaged and background to HTML pages. Tables, Frames: Introduction of frames, creating frame, frames attributes and Linking. Unit-IV DHTML and Style Sheets: Introduction to DHTML, Cascading Style Sheet: Adding style in document- Linking to a style sheet. Style sheet properties: Font, text, box, color and background properties. Unit-V Search Engines and Internet Security: Concept and technology of search engines, popular search engines, overview of internet security threats, Firewalls. 1. Comer Douglas : The Internet Book PHI, New York 2. Leon, Alexis and Mathews Leon : Internet for Everyone 3. Xavier : World Wide Web Design with HTML, PHI, Delhi MBA(Mkt)-IV Sem Logistics and Supply Chain Management PAPER CODE :MM-405
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Hotels & Accommodation in Dersekow
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Dersekow overviewIf you're looking for a new favorite getaway, look no further than Dersekow. Though Dersekow might not have many well-known attractions, you don't need to venture far to visit Greifswald Botanic Garden and Heimattierpark Greifswald. You can take some time to discover the surrounding area and sights like St. Nikolai Cathedral and Pomeranian State Museum.
Where to stay in DersekowWhether you're planning to stay for a night or a week, Dersekow has the right accommodation for you. You can shop as many as 21 deals for Dersekow accommodations on Hotels.com, some with discounts of up to 25%. We have room prices as low as 30 USD per night and below are the number of hotels by star rating in Dersekow as well as in the surrounding area:
- • 4 5-star hotels from 51 USD per night
- • 14 4-star hotels from 52 USD per night
- • 26 3-star hotels from 50 USD per night
- • 3 2-star hotels from 37 USD per night
What to see around DersekowHere are some recommended places to see in the surrounding area:
- • Greifswald Botanic Garden (4.1 mi/6.6 km from the city center)
- • Heimattierpark Greifswald (4.3 mi/6.9 km from the city center)
- • St. Nikolai Cathedral (4.4 mi/7.1 km from the city center)
- • Pomeranian State Museum (4.5 mi/7.3 km from the city center)
- • Dom St Nikolai (4.7 mi/7.5 km from the city center)
When to visit DersekowWondering what time of year to travel or what you should pack? Here are some average seasonal norms to help you plan your vacation:
Seasonal temperature averages
- • January-March: 50°F day, 31°F night
- • April-June: 75°F day, 37°F night
- • July-September: 78°F day, 45°F night
- • October-December: 57°F day, 32°F night
- • January-March: 4.21 inches
- • April-June: 5.43 inches
- • July-September: 7.72 inches
- • October-December: 5.20 inches


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Chiller Repair
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