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Phonetics-First Reading Instruction Really Works for K-1 English
By Thomas E. Zurinskas (Note: for clickable links this page is at http://justpaste.it/trueproof
Teaching children how to read using phonetics has been accomplished in the past and always with success. It's the way to go for teaching children to read. List here are three previous phonetics-first systems. But the best way to go is with truespel phonetics.
- The Initial Teaching Alphabet (ITA), 1960's, http://itafoundation.org/
- Unifon, in the 1970's, http://www.unifon.org/
- IBM's Writing to Read, in the 1980's-00's, http://brightbluesoftware.com/wtr.htm
These systems are successful in advancing reading success but all were proprietary, expensive, and use special symbols, thus keyboard unfriendly. They were meant to be forgotten beyond early grades. Truespel is just the opposite – see http://justpaste.it/truespelnow .
Truespel Advantage
Truespel is superior because it's meant to last beyond initial teaching as a true pronunciation key replacing those in our dictionaries now. It is a new phonetic standard which is keyboard and computer friendly, based on the lingua franca of the world, English.
Discussion of similar systems
The International Phonetic Alphabet, http://bit.ly/1TPx4FE , is the old standard phonetic notation in use even today that covers all the speech sounds of all languages. The USA does not use it much because it is not keyboard or English friendly. The "official?" US governmental phonetic notation has no name. See http://justpaste.it/voaspel .
The Initial Teaching Alphabet was designed for kids and can be seen at http://bit.ly/1ni1e3m . (Clicking the side arrows shows many alternative notations) The ITA is the first attempt at a phonetics- first reading method for k-1 kids, and it worked well. It was developed in UK and in 46 states of USA. But it's replete with special symbols and thus is not keyboard friendly.
Uniphon – For a detailed history and benefits see http://www.unifon.org/docs/why-unifon.pdf
Even with special symbols, 1st graders read regular text at 3rd grade level after Unifon training. See the Unifon phonetic alphabet at http://www.unifon.org/images/UNIFON%20Eye%20Chart.pdf
Writing to Read – Was sponsored by IBM and used PC jrs for writing. Thousands of K-1 students learned to write as they learned to read. Results as tested by Princeton ETS showed much improvement beyond normal instruction. See http://bit.ly/17frEJc . Unfortunately uses a few special symbols and was proprietary and expensive. Writing does improve reading. http://bit.ly/1Lzw0Gl .
Synthetic Phonics – is phonics rather than phonetics presently being implemented in UK. It introduces sounds to the K-1 learners then regular letters as a phonics basis to teach a phonetic-like approach. http://bit.ly/1nKyQJ6 . A recent longitudinal study of 270,000 UK students showed good results for all in early grades and especially for low performers and ESLs https://justpaste.it/ukproof
Children in k-1 crave phonetics - The 2017 Harvard study shows that lacking a "writable" phonetic system they make up their own "invented spelling" poetically. http://bit.ly/2uzVs8t
Cost of 3rd Grade Reading Failure - See the important need for early literacy http://justpaste.it/3rdgrade
Truespel is perfect for utilization for phonetics-first reading instruction. It is a "writable" notation allowing typical capitalization and punctuation. It has free tutorials over the internet and a free converter (See http://truespel.com). It is easy to use and can be learned in weeks by k-1 kids and an hour by teachers and literate ESLs. Trials are needed to develop many applications for instruction and phonemic awareness assessment. My services as creator of truespel are free.
Contact Thomas E. Zurinskas at email@example.com 561-317-1908

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Okay so I'm sure by now you've all heard about the Ice Bucket Challenge but I really wanted to post about it. Before all this was started I didn't know anything about the disease behind the challenge but after a little Google search I realized how heart breaking it is. Amyotrophic lateral sclerosis or motor neurone disease can effect up to 30,000 Americans at any time, with many passing away within the first 5 years of being diagnosed. You can donate money towards the research here.
Walking my little Blue | I won a Miss Selfridge gift card from Paige Joanna | My August Glossy Box | The cute cupcakes I made | My amazing New Balance trainers | My holiday countdown is almost over!
The last few weeks have been really busy but this week I actually managed to get some time to myself to relax. Sean Introduced me to Minecraft at the end of last week so that's pretty much all we've been doing. I've also been getting the last few bits and bobs ready from my holiday this week and you wouldn't believe how hard it is to find a pair of white flipflops under £10! But I'm basically ready to jet off for a week of exploring and relaxing with Sean.
Well that was this week, I wont be doing my next weekly roundup until the 7th of September now as my holiday falls over next Sunday.
So here is this months Glossy Box. This months box celebrated the 3 year anniversary of the Glossy Box and I have to admit I was slightly disappointed. The box itself has been swapped for a sightly smaller and cheaper looking one but that wasn't a big issue, however considering this is an anniversary box I thought they might have gone all out with the products. Although I did expect more from this months box I'm still looking forward to trying out all my new products. So here's what I got...1. Lalique L'Amour - I'm one of those girls who has her favorite perfumes she always sticks to but I actually really like this one. I've never heard of this brand before but I'm looking forward to using this little sample. I tested it when I first got the box and it smelt lovely, although I probably wont be buying a the full product just yet as its a little pricey for me.
2. Yves Rocher Pink Nail Polish - When I first opened the box I was happy to see this little pink nail varnish. Although I was slightly disappointed at the size, I love the shade and I'm tempted to paint my nails with it for my holiday next week. I will definitely be doing a review of this, so keep a look out!
3. Essence Longlasting Lipstick in #7 Natural Beauty - When I saw I had a lipstick it this months box I was a little apprehensive as I had received one before that didn't suit me at all. I have to say I was pleasantly surprised when I took the lid off. Its a lovely subtle shade that will be perfect for every day use. Although I haven't tried it yet, its not too different from the shades I usually use so I'm excited to try it.
4. Philip Kingsley Elasticizer - I'm really really excited to try this out. I always love trying out new hair products and I cant wait to give this one a go. It was originally created for Audrey Hepburn and its meant to give your hair more bounce and shine. Here's hoping it makes my hair happy.
5. Kryolan Highlighter Cashmere - I was sent a highlighter a few boxes back and I love it. It will take a lot for this highlighter to even come close to my current one but either way I'll give it a go.
6. Figs & Rouge Mini Hand Cream - I'm slightly apprehensive about trying this one out. I have quite bad eczema and I have to be very careful with what I put on my skin. Although I usually use prescription creams on my hands I'm still going to try it and see how it goes.
So that was my August Glossy Box! I'll be reviewing these products in the next few so keep a look out!
Amazing new £6 shoes | The Nicest Milkshake | Date night selfie | Date night dinner | Purchases from Waterstones | some LUSH goodies
I've been so busy again this week. I don't know how anyone can blog and work and the same time honestly!
I haven't really done much this week, just worked and shopped. I have so so so much new stuff I have to show you, I might just put it all in a video? What do you think about me making haul videos? I've considered doing Youtube for a while now but I haven't really got the confidence to do it yet. I'd love to hear your thoughts about it.
For my birthday Sean bought me three lovely Bourjois eye shadows, in pink, purple and gold. Today I'm going to review my favorite of the three, the gold.
I've been using this eye shadow most days since I got it and I absolutely love it. Its a really really sparkly girly eye shadow and its just perfect for me. I thought It would be more vivid than it is and I was slightly disappointed when I first tried it, But after using it a few times I decided I preferred it being less obvious as I could wear it every day. I usually just brush it lightly over my eyelids for a really faint sparkle but for nights out I brush it over a plain gold eye shadow for a really glittery effect.
One of the things I love about this eye shadow is the mirror in the lid. This is the only eye shadow (apart from my pallets) I own with a mirror in it and that's great for when I'm out and about.
One of the things I love about this eye shadow is the mirror in the lid. This is the only eye shadow (apart from my pallets) I own with a mirror in it and that's great for when I'm out and about.
I don't know how much it was as it was a gift but I would say its worth investing in as a staple product in your make-up bag.
Overall I love this product and would give it a 7/10.
My amazing new Monki shoes | A snowglobe my sister bought me from Wales | The yummiest breakfast | The Phoenix bath bomb from LUSH | And how it made my bath look | The biggest box of chocolates ever | Turkey Countdown | Going out for dinner | A list of movies to watch before you die
I bought this bath bomb a few weeks ago. It was a major impulse buy but I'm glad I picked it. Honestly I only picked it because of how pretty it looked, I didn't even take note of the description so I cant really say a lot about it other than it smelled good and looked good. I think it was about £3.25 which is average for a Lush bath bomb, and I was happy to pay that to have a purple/pink bath.
When I put it in the bath it didn't fizz, it just keep spinning round and round for ages gradually turning the water a pink colour. After it stopped spinning it fell to the bottom of the bath, fizzing and creating Jacuzzi like bubbles. This went of for ages as well and I would say the whole thing lasted over 5 minutes which I thought was a long time for a bath bomb. I was left with a gorgeous pinky purple bath that smelt amazing.
Overall I really enjoyed this bath bomb and would recommend it. 9/10
Pro:voke Touch Of Silver - I use any basic blonde dye to lighten my hair, but this doesn't always leave it looking that natural. I often get brassy yellow tones and the best thing to fix that is this shampoo. I've tried cheaper versions of silver shampoo and honestly nothing comes close to this stuff.
B. Quick #157 Cosmical - I received this nail varnish in one of my glossy boxes and I'm in love with the colour. It doesn't stay on and long as I would like but as been as I usually paint my nails to look nice for one night, this doesn't bother me all that much.
Carmex Classic Lip Balm - This is another glossy box goody that I've taken a liking too, I think I've actually used it everyday since getting it. This is one of those products I cant recommend enough. It literally stays on for so long, I put it on before work and its still on after my shift is finished!
Absolute Eye shadow Primer - oh dear, yet another glossy box item. I'd been after a primer for so long. I have fairly veiny eyebrows, so any help in hiding that is appreciated. The primer works really well and stops my eye shadow forming wrinkles on my lids. I don't really have anything to compare it to but so far I'm happy!
Elephants at the Safari Park | The cutest Lemurs | Yummy smoothies | The beauty box Sean put tongether for me | Little Birthday selfie | Gorgeous Chanel lipstick Sean bought me | Ice figures at minimum monument | Pretty presents Sean wrapped for me | My amazing new puppy phone case from forever 21
So if you haven't already guessed, this week I turned 20. I cant believe it if I'm honest, I still feel and act about 15. I had such a lovely birthday and I was really lucky with everything I received. I'll do a 'What I got' post if anyone's interested.
I also got to go to the Safari park this week. I hadn't been there in so long and its every bit as amazing as I remember it, plus they now have a BABY ELEPHANT!
I hope everyone else's week has been brilliant too!
1. Bikini top £6 bottoms £5 both Sainsburys | 2. Bag £19.99 H&M | 3. Shorts Sale £10 New Look | 4. Dress Sale £15 New Look
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Video poker is widely preferred among casino enthusiasts due to the fact it is a simplified take on traditional table poker, which renders it the perfect option for players lacking the necessary experience and knowledge, required to play the classic game of skill. The game resembles video slots to a certain extent, which is not to say it relies purely on chance.
Based on the well-known five-card draw variation of poker, video poker requires a certain degree of involvement on behalf of players because they can choose which cards to hold and which ones to replace in order to form a higher ranking hand. Furthermore, the game is beatable provided that players follow an optimal strategy during their gameplay.
One of the main drawing attractions of video poker is the low house edge it offers to players. A large number of variations of the game can offer players a rather high payback percentage that usually exceeds 99%. It is even possible to find video poker games online which offer players positive expectation since their theoretical return exceeds 100%.
The good thing about video poker is that players can actually figure out whether certain variations of the game are worthwhile by checking the payouts on winning hands that are listed in the paytable. Paytables are good indicators of value in this case since all the payouts there are based on the traditional poker hands. The probability of getting a certain hand is completely calculable because it reflects that of a standard deck of cards.
That is why the only way for casinos to affect the edge of video poker games is by introducing adjustments to the payouts you collect on qualifying hands. Thus, not all video poker games are equally profitable and some offer a lower return than others. Even small modifications in a given video poker game's paytable can be of great consequence for the overall success and profitability of players. In the following article, we will explain how to make a distinction between full-pay and short-payback video poker games and will introduce our readers to four commonly played video poker variations which offer the highest payout percentages.
Full-Pay vs. Short-Payback Video Poker Games
It is possible to distinguish between two types of video poker games, full-pay and short-payback. A full-pay game is simply a game that offers the best odds to players. Whether or not a specific game is full-pay is determined by the payouts on certain hands in its paytable. In widespread variants of video poker, such as the popular Jacks or Better, players need to check the number of credits they can potentially receive for a full house and a flush.
Full-pay Jacks or Better games pay out 9 credits for a full house hand and 6 credits for a flush. That is if you have bet only one credit. These variations are often referred to as 9/6 games. Provided that players have adopted an optimal strategy and a sensible bankroll management, they will benefit from a rather high theoretical return of 99.54%, which means the tilt in favour of the casino is less than 0.50%.
You may come across variations of Jacks or Better which offer lower payouts for the full house and the flush, for instance, 8/6, 8/5, 7/5 or on occasions, even 6/5. It is recommendable to avoid such games because the payout modifications, as minor as they may appear, reduce the players' advantage with a couple of percents. Such games are called short-payback games because they offer a smaller theoretical return to players, even if perfect strategy is at hand. An example would be 7/5 Jacks or Better where the average payback percentage stands at only 96.15%, i.e. if optimal strategy is used. As you can see the discrepancy in the payback percentages of 9/6 and 7/5 is anything but insubstantial.
Apart from the payouts on the full house and the flush, players are recommended to also check the casino odds for the two pair hand on Jacks or Better variations. In a full-pay game, players receive two credits for two pairs when one credit is wagered. This is very important because two pair is among the hands that are instant winners after the deal and as such, will occur roughly 5% of the time in video poker. If a Jacks or Better game offers you even money on two pair hands, you should probably abstain from betting on it.
Another variation of video poker that enjoys a good amount of popularity among players is Deuces Wild. This game is also played with a standard deck containing 52 cards similarly to Jacks or Better but the key difference between the two is that all four Deuces are wild cards. In other words, the Deuces can substitute for all other cards and help players form a winning hand in near-miss situations.
A full-pay Deuces Wild game will reward players with five credits (per one-credit wager) on four of a kind hands. Payouts smaller than this, like four credits for four of a kind, indicate the game is a short-payback one. The one-credit modification of this particular hand leads to a sizeable reduction of the game's theoretical payback percentage to 94.30%. In comparison, full-pay Deuces Wild is a positive expectation game since its player return stands at 100.76%.
You may come across Joker Poker video poker variations when playing online. Such games are played with a deck containing 53 cards since there is an additional card, the joker, which is also a wild, helping players make a winning hand. Before players start betting on one such game, they should inspect the paytable to see which the lowest ranking hand is – if it is anything other than kings or better (i.e. a pair of kings), the game is not worth your while. Avoid Joker Poker variations where the lowest paying hand is Aces or better since these will not give you a good value.
A full-pay Joker Poker game is easy to spot. The only things you need to look out for are the payouts for four of a kind, a full house and a flush. The payouts on full-pay Joker Poker games should be the following – 20 to 1 for four of a kind, 7 to 1 for a full house, and 5 to 1 for a flush. On that note, it is also worth mentioning that reductions normally occur in the payouts for four of a kind, with some games offering players 17 or even 15 credits return per unit wagered. Logically it follows such games are a no-go. A 20/7/5 Joker Poker variation, on the other hand, gives you a positive expected value and a theoretical return percentage of 100.65% if optimal strategy is used.
Video Poker Cards Generator
Expected Value and Expected Return
What Video Poker Games Pay Best
Tens or Better Video Poker
Jacks or Better
Video Poker Games Offering the Highest Payouts
Below, we have provided brief overviews of four video poker games which will certainly give players a good value for their money in the long run. Three of them are actually positive-expectation games as long as you go for the full-pay variations. The other one, the full-pay Jacks or Better, is of interest because it offers extremely low house edge of about 0.50% or less.
Deuces Wild
Deuces Wild is one of the most common variations of the game and is preferred by many video poker fans because wild cards are in play, which helps to make qualifying winning hands. The game is played with a standard deck of 52 cards, only the Deuces (the twos) are wilds. The lowest-ranking qualifying hand in the game is the three of a kind, which is to say winning with two pairs or a pair is out of the question.
The full-pay version of the game offers 5 to 1 payouts for qualifying four of a kind hands as opposed to the 4 to 1 payouts for the same hand on short-payback variations. Players who opt for the full-pay version will benefit from positive expectation since the average player return in the game is estimated to be 100.76%.
One important thing to keep in mind is that Deuces Wild is among the most volatile variations of video poker, which is to say winning streaks are a frequent occurrence, but so are bad streaks. However, with four wild cards working to their advantage and the full-pay payouts, it is possible to weather a bad streak even without forming the Royal Flush. Also, it is precisely the more volatile nature of this video poker variation that many fans of the game find appealing – with high variety comes the element of surprise so one can play Deuces Wild for hours on end without getting bored.
Joker Poker
Many avid video poker fans prefer the Joker Poker variation of the game because it comes with an interesting twist – instead of the standard deck of cards, the game utilises 53 cards as there is an additional joker in play. The joker is, of course, used as a wild card which boosts the number of winning hands players can form per betting session.
The joker can also be used to help complete one particular hand, which is unique to this variation, namely the Five of a Kind. The latter ranks higher in value even than the Royal Flush. The best-paying combination in the game is usually the natural Royal Flush where the joker is not used to complete the hand.
The addition of the joker renders it easier for players to form higher ranking hands and sometimes, this reflects badly on the game's payout percentage because the payouts for certain hands may be reduced to balance off the players' advantage. When choosing a Joker Poker game, players need to check the payouts for four of a kind, the full house and the flush – a full-pay game offers 20, 7, and 5 credits per credit wagered for these hands, in which case, the theoretical return stands at 100.65% when perfect strategy is used.
Please note, you may also come across this game under the name of Joker Wild, but the rules and the qualifying hand rankings will coincide.
Jacks or Better
Jacks or Better must be the most popular member of the video poker variations family. It can give players a good value for their money as long as they opt for a full-pay game that rewards them with 9 to 1 and 6 to 1 payouts for forming a full house and a flush, respectively. If the paytables read anything less than that, do not bother with this game.
The game utilises the standard deck with 52 cards and no jokers are in play. It is possible to form nearly 2.6 million different combinations with a standard deck, with Royal Flushes offering the highest prize of 4,000 credits for five-credit bets. Games with 9/6 payouts on the full house and the flush come with a high average return of 99.54%. In comparison, 8/5 and 7/5 variations of Jacks or Better can offer players no more than 97.30% and 96.15% return in the long run.
Double Double Bonus Poker
Double Double Bonus Poker resembles the Double Bonus Poker variation, with one essential difference – there is an extra bonus payout which is awarded to players, who succeed in forming a four of a kind with Aces and a kicker, ranking 2, 3 or 4 in value. The lowest-ranking hand in the game is typically Jacks or Better, but there may be differences, depending on the variation. Other than that, the game is played with a regular 52-card deck and no wild cards or jokers are included.
Since the additional bonus works to the disadvantage of casinos, some gambling operators have opted for lowering the payouts for the full house and the flush with one credit, which results in a higher house edge on such games. The full-pay variations of Double Double Bonus Poker you should look for offer players 10 credits for a full house and 6 credits for a flush. This payout schedule translates into a 100.07% theoretical payback percentage, provided that optimal strategy is at hand and you bet five credits per hand. In comparison, a 9/6 Double Double Bonus Poker variation comes with an average return of 98.98% which explains why players should stay away from such games.


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We started the day in the AromA Cafe, a bright, modern, angular place very different from the slightly ramshackle and homely Cheshire Ice Cream Farm where we kicked off last week. The guy behind the counter had a luxuriant blond Van Dyke, like a young Custer or Rupert of of Hentzau; I didn't know whether to pay him or challenge him to a duel. My chai latte was sickly and nice, probably as good as you'll get outside of a battered tin cup in a KL market; Jen's toast was disappointingly fancy.
We realised that the building used to be the Lamb, a vast and decaying pub we stayed in some years ago. A coaching house with a long history, its current fate is to be transmuted into apartments and this breezy cafe. Emerging, I noticed that there's a Costa in the same block, and several other cafes within eyeshot: for a moment Nantwich seemed like a brick heart pumping coffee. Perhaps a resurrected Hogarth could etch a Caffeine Boulevard to accompany his Beer Street (below) and Gin Lane – a slightly manic thoroughfare awash with febrile energy, citizens racing wide-eyed in a thousand futile directions; a street now running through every town centre in the land.
I set off, past the church (coffee available) and out, quickly finding a footpath between houses and a school that took me to a wooded nature reserve.
I saw no other walkers for the next six hours. Often I found myself in lush meadows, seemingly undisturbed, surrounded by woodland.
Never far from roads and farms, I seemed to be on a forgotten trail, finding things like this sculpture-like dead tree with just miles of breeze and sun for company.
I stopped for a drink at Wybunbury, a pleasant-looking village whose church is split, with the (new) church at one end and the (old) tower at the other. In between is the Swan, a Robinson's pub. I scanned the pumps, calculating ABV, time of day, temperature, distance remaining, likelihood of further pub stops, novelty value of trying new beer, poetics of the names, appeal of the different styles (etc) with the quick reptile mind of a professional gambler. This moment of supercomputing led me to order a pint of 'Dizzy Blond', from the blond barmaid – post-feminist irony saw us through this moment of potential difficulty. It was a nice pint, in a 'like lager but don't worry, it's real ale' kind of way.
I moved on through more lush meadows. Falling blossom filled the air. It was pleasant. I don't know if there's a God, but my speck of consciousness felt in tune with a beneficent reality for some moments.
As I've said before, Cheshire are good at signing, and the cheerful little yellow arrows can usually be spotted on the far side of fields, even with my 2D eyes (and with many other yellow dots around, buttercups and dandelions.)
However, on less frequented routes, the indifference or hostility of landowners can make navigation difficult. In this case, the yellow arrows had disappeared from some stiles; electric cattle wires cut across the route; unmarked paths led to fields of frisky bullocks. I lost patience when an electric wire sliced across a the top of a stile – let's just say I adjusted the arrangement.
(I do realise that these wires aren't deadly. When I was nine or ten, we had a farm holiday in Gloucestershire. The only other child was a girl called either Nicola or Tania Cream (one of the few people who can play the 'What's your pornstar name?' game and arrive at a less raunchy-sounding one.) We ran around the farm, climbed haystacks, chased sheep and dared each other to hold the wires. As I remember it's not much worse than licking the terminals of small battery… I also know, despite being a total townie, that bullocks aren't fanatical death-machines, but in my old age a field full of curious, large young creatures running towards me is a bit much.)
Some woodland cooled me down in every sense. End-of-season ramsoms and bluebells populated the shade. After a while I crossed the M6 on a bridlepath, enjoying the strangeness of encountering the motorway I've been on dozens, maybe hundreds of times from a new angle.
Jennie was waiting for me in Keele. We had to get going quite quickly, so a proper look at Keele will have to wait for next time – which will probably be late June or early July.
So I've finally got on to a different map, into a different county that I know little of: 'the creative county' according to some roadsigns. OK then: create me, baby…


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3 Ways to Better Market Your Content
Call it promotion, activation, or plain ol' marketing, but how are you leveraging your content once its produced? Do you have a plan to better market your content?
We recently had Randy Frisch, CMO and cofounder of Uberflip, on the Rethink Marketing podcast. Randy made some noise in marketing circles earlier this year with a provocative LinkedIn Pulse article with the headline: F#*k Content Marketing.
As you can see that would turn some heads. But Randy's (@randyfrisch) main point lay in the subheadline: It's Time to Start Marketing Your Content.
So, how are you marketing your content?
Act-On's Rule of Four
At Act-On, we have adopted what we call the Rule of Four. For every piece of content we create, we want to leverage it at least four times in four different formats. So that eBook becomes a series of blog posts, as well as one or more videos, and stats/quotes from the eBook are used in social media, and we wrap it all up with a with a catchy meme, GIF or podcast. Or we reverse that order.
That's the plan at least. Like you, we're often pulled in many directions, called upon to put out the latest fire, or sometimes we're just interested in the next shinny new object and, as a result, we fall short of our goals for marketing our content.
In our interview, Randy cites one statistic from SiriusDecisions that 60 to 70 percent of content that's created sits unused.
"So, it's never being touched. It's created once and it doesn't get used. Now the question to your point is why is this happening?," Randy said. "Now I think a lot of the reasons it's happening is it's quite simple, the content marketers in the organization are almost disconnected from the rest of the org. What we need to do is we need to find ways to make the content that was created available."
This transcript has been edited for length. To get the full measure, listen to the podcast.
What is your definition of content?
Nathan Isaacs: We talk about content all the time. I'm just curious what is your definition of content?
Randy Frisch: It's a great question. There's a lot of buzzwords we throw out all day long. And one of them is content marketing. And content marketing was not meant to be defined as it is today. I think for a lot of us, we define content marketing as creating content. But it wasn't supposed to stop there. If you go back, when guys like Joe Pulizzi at Content Marketing Institute defined it, it was this idea of attracting a clearly defined audience through valuable, relevant, and consistent content.
And we can't forget the idea was to attract, convert, and engage with them on an ongoing basis. It wasn't just about writing. But what ended up happening is if you go back to when content marketing became a buzzword, technology platforms came and said, we are your content marketing platform. And there's great solutions that help with that, companies like Kapost, NewsCred, Contently, great companies that help us with either the workflow, the ideation, or the actual creation of content. But that's not where content marketing was supposed to end. But what always ends up happening is these solutions come to market and they define the term.
Another thing I've seen happen is you look in a lot of organizations and they have content marketers. Those roles are very much defined as those who create content.
Using content to drive business outcomes
The question we must think about, back to your question on defining content, is what is the need for all this content? And it's to drive business outcomes.
So, to me, when we actually take off that content marketing or the marketing at the end, and we start thinking about marketing our content, now we start thinking about the buyer journey, and we start thinking about the various touchpoints that someone's going to go through, and what content is going to be most meaningful.
Now some of it may be thought leadership, which we often associate as content marketing. But some of it could still be product marketing assets, or could even be some of the messaging on our website, or the messaging that someone puts at an event they attend. All of those are different aspects of our content, all the way down to those who are using Act-On and are thinking about the actual copy they put into an email they send.
About that LinkedIn Pulse post…
Nathan: You not too long ago wrote a LinkedIn post about F#*k Content Marketing.
Randy: And some people got uncomfortable with it. But to be honest, I had a lot of people just embracing it. The post touched on some of the ideas that I was referencing before. And it's this idea that I was willing to say not that we should stop creating content, but don't bother creating it if you're not going to find ways to leverage it.
As much as that sounds like we're crapping all over content, it's not that. In fact it's the idea that we've overcome something that's very hard as organizations. You go back 5, 10 years ago, the idea of pumping out content on a regular basis, forget about daily which a lot of people do, but weekly creating a content asset, that was nuts. What we all used to do is we would update our website every six months and we said, 'Great, our messaging is done.'
Evolution of how we create content
But what we now need to become media companies, in essence. And that was a really hard feat to overcome. But we did that. The question now is how are we, whether you're a CMO listening to this, a VP marketing, or someone in the weeds who's helping execute on a day to day basis, if you don't show that that content has a purpose, then forget about it, you're going to lose that budget to keep creating content.
So, what we need to do is start creating a buyer journey map. That's the real first step. You could argue you got to do things before that like understand your personas. But I'm going to assume people have that down. Once you have that down, you need to make sure you understand the different people who are weighing into that buying decision and the different assets they need at different points.
One of the stats I always love, Nathan, it comes from Gartner, previously CEB, and it talks about the number of people who will touch in the buying decision process before a signature comes. And it's funny, the number used to be only six. Now it's 6.8. So, 6.8 people are going to evaluate your solution in terms of whether or not they should or should not buy that. And that means that through that buyer decision, we need to convince up to 6.8 of them. Some of them we can convince through some of the champions and things like that. But you think about content, I mean we need to really strategize about what to put in front of the right people at the right time.
Now the first step, and I know a lot of people who listen to this podcast are marketers, so the first thing is making it available to people on your digital marketing team, your demand gen marketing team. And some people may listen to this and say, 'Why is my demand gen team need to care about this stuff?' Well, most demand gen teams I talked about are the ones who are crafting the emails that go out. And what's in emails? Content. We create a piece of content with a CTA in there. Or perhaps some of you are doing things like paid advertising. You may be re-targeting people.
A lot of us these days, we're not linking people back to our pricing page, we're linking people back to high value content to keep you engaged, to remind you that we are a company that you want to work for. What you have to keep in mind is this idea that we need to continue to engage our audiences with content at every single stage.
How do you better manage marketing your content?
Nathan: One of the things you guys did over there at Uberflip was to create a content experience team. Can you tell us more about what that is and what they're doing?
Randy: Absolutely. In addition to my post which was definitely emotionally written, and then people had to calm me down a bit as they do on my team, but we wrote a great eBook on this, Who Owns the Content Experience. And it goes into everything we've been talking about today which is this idea that once you have content, whose job is it to get that content embedded through your marketing campaigns, your marketing programs. Another aspect we didn't even talk about yet is getting that content into the hands of sales reps. That's a whole other piece.
The answer we ultimately arrived at, and we spoke to a lot of customers in the research that we did, a lot of customer surveys, a lot of customer interviews, to understand who's owning these responsibilities in the organizations. And it was interesting. In some of the companies we spoke to, we found that it was very much a tribal approach to getting this done, matrices of marketing teams where everyone needs to dig in together, understand the resources they have, make sure they have the right ways to share that content, and really hold people responsible for leveraging those assets.
Now in some companies we had started to see people actually have job titles that ranged. The one we found that kind of captured it best was a content experience manager. At Uberflip, we have someone who is the director of content experience. Now the difference between say a director of content and director of content experience, is the director of content these days often what we end up seeing is someone who's purely in charge of what are we going to write. And what happens at Uberflip is the person who we have as director of content experience is not just what are we gonna write, but is thinking about it in the following three buckets.
It's thinking about the structure, what is that organization of content that we're going to put forward.
As well it's the environment, so that's what is surrounding all that content, what piece of content comes next when we serve that up, really thinking through the journey.
And then, ultimately, also thinking about the ability to drive engagement or drive outcomes, measuring conversion rates on content, figuring out what content is working best for us through that buyer journey.
Tell us about the Content Experience Conference
Nathan: We recently had Jay Baer on the podcast. And he and I talked about his collaboration with you on the Content Experience Conference. Can you tell us more about the conference and why folks should consider registering?
Randy: Jay Baer being there alone is reason. For those who don't know Jay, he's an awesome guy. He's become a very good friend of mine over the years. He invested in Uberflip early. And he keynoted our conference. And when I say it's our conference, it's really not about Uberflip. It's about the movement that is content experience and pushing people internally in the organizations to think about the opportunity to use content to get to our goals and outcomes.
For the first couple years Jay was a speaker, and he loved the event so much that he came to me and he asked what if we truly partnered and coproduced the conference. And for those who knows Jay, he's pretty much speaking at least once a week around the world. But this is the first time he's going to have his own event. And he got to hand pick all the speakers this year. We really try and make it a mix of thought leaders and practitioners. And I think that's one of the things that people walk away really motivated and ready to go execute from.
So to give you an example, we've got people like Andrew Davis, who's an amazing keynote speaker. We've also got Corinne Sklar from Bluewolf, who's the CMO there. So you get more of the practitioner. We've got practitioners from companies like Docusign, and 3M, and other thought leaders like Marcus Sherdian who talks a lot about how to use inbound and how to think about your sales strategy.
It's going to be an amazing two days in Toronto. The end of August couldn't be a better time to be in the city. We're anticipating having more than 750 people attend this year. And I would love to have some of the people who are tuning in to the podcast join us.


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Professor Bryn Jones has been appointed deputy vice principal of Heriot-Watt University, which is located in Dubai.
"I am pleased and excited to be joining the Heriot-Watt family, and I am enthused by the university's mission and vision," Jones said. "I hope to contribute to the success of the Dubai campus and the wider university and I look forward to working with colleagues from across Heriot-Watt. I bring with me experience of working for Newcastle University, in both Newcastle and Singapore, and have worked with partners from around the world to deliver innovation and educational excellence."
Jones will take on the new role in September 2016 and will work to oversee in-country academic activities, schedule and manage any provisions at the university's Dubai campus, safeguarding a positive student experience and help in recruitment of quality students, in addition to growing contacts outside of the university and supervising the quality of life on campus. Jones' role will affect the entire campus as he teaches in areas of postgraduate programs and innovation.
"Bryn's experience in academic operations, internationalization and development, as well as his own teaching and research expertise, make him an ideal choice for this position," Professor Richard Williams, principal and vice-chancellor of Heriot-Watt University, said. "He will not only be working to support and develop our Dubai campus, its students and staff, but will also bring his skills in research and teaching to the University as a whole. We are delighted that he will be joining us."
Jones previously served as dean of postgraduate studies in the Faculty of Science, Agriculture and Engineering at Newcastle University, in addition to serving as the first head of academic operations at Newcastle University International Singapore (NUIS). His role is newly created with Heriot-Watt.
"We are looking forward to welcoming Professor Jones to our Dubai team," Professor Ammar Kaka, vice principal for Dubai, said. "We have recently celebrated 10 years of successful operations of the University at the Dubai campus, and we continue to develop our operations in line with the university's strategic lead in transnational education and specialist research which meets the challenges of society."


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About.com visitors were asked what their favorite sign was in the blog post, "Do You Have a Favorite Sign?" Several people responded, citing their favorite signs and reasons for these signs being their favorites.
"Love the 'What's up' greeting sign and 'Don't know' sign, both of which I use with regularity because I love running into people I can be comfortable enough to use a 'slang' sign with."
- Paul
"My favorite sign is 'bright,' especially when it is done in song. The movement is so expansive and really depicts that the area is filled with brightness."
- Franca
"I love the sign for 'remember.' I use it a lot with my daughter. She loves it."
- Faith
"I've just passed level 2 and my absolute favorite signs are 'fantastic' and 'innocent.' My tutor laughs every time I sign it as I have a smirk on my face."
- Kirsty


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The Little Witch
The Little Witch: Revolutioncairo Cairo cinema cinema cinemas city city life egypt Egyptians film film review films movie movies new new releases review
Films intended for children can have powerful messages too, like Mulan's (1998) message about gender equality or Pocahontas' (1995) message about tolerance. The Little Witch delves into what to do when one lives in a corrupt society or system, and the answer is to start a revolution.
The Little Witch is originally a German film that has been dubbed into English for international audiences. The film follows a young (127 years to be exact) witch (Karoline Herfurth) who has always wanted to celebrate Walpurgis night; an event where only the older witches gather, dance around a bonfire, fly on their brooms, and cast spells. Despite a warning from her raven friend Abraxas, the little witch goes anyway, gets caught, and is ordered to either learn the entire book of witchcraft (containing 7,892 spells) by next year to prove herself as a proper witch or never get invited to Walpurgis night again. As the little witch attempts to prove herself, she has to question what it really means to become a proper witch and what sacrifices that title entails.
The concept of the film is an enjoyable one, and the plot is supposedly straightforward. However, the film runs on and on, with the plot taking left and right turns in order to fill the 105 minutes it runs. A simple flow of events is easier for children to understand, and digressing to other sub-plots takes away from The Little Witch's appeal for its main audience, which is children.
The film is also a bit too scary and verbally graphic for young children; the witches look very scary and disfigured, and they speak of very violent actions. One witch speaks of plucking the little witch's hair strand by strand, another about cutting the leader witch's head off. Parents will not be happy when their children have nightmares about these witches.
On a lighter note, the world created in the film was very enchanting with good graphics work. The character of the little witch was also fun and very likeable, even if she was a bit fickle and her relationship with Abraxas was the source of the most (if not the only) emotion evoked from the film. Karoline Herfurth was still able to convey a likeable character, and her performance was strong with meaningful facial expressions and body language.
If you have young children, you need to think whether or not waking up to their screams is worth the 105-minute feature. If you are an adult and this seems interesting to you, make sure you don't mind the detours and the constant plot digressions.


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Innocence Lost
Robbers! Thieves!
We have robbed the young of their innocence!
"Let them distribute them", you shout; without even thinking about the repercussions of your statements.
"Yes let them have it… give it to them so that if they are doing it, they will do it safely"
Do we even realize what we have subjected our sons and daughters to,
We have given license to them to go ahead and dance the tango before they understand the steps.
Sex is something that not just one party, but both parties who partake in the act must enjoy.
Vaginas are not receptacles for male stimulations and penises are not wands that must be poked into every hole available.
The act of sex should be done with the underlining understanding that both parties must be pleased at the end of it,
Not that the male must erupt and dispense, while the female is left to wipe up herself after the male is finished.
Sex is an intimate dance, where two bodies are intertwined, which is not limited to the physical.
Emotions, spirits and minds are locked into one purpose – pleasing the other partner.
But what do we expect of our children, if we ourselves do not understand its intricacies.
Many times we have boast or felt proud about "knocking up dat one" or being "slapped up by that one".
We have prostituted our bodies and have not requested pay,
We have claimed to enjoy sex, when we have not even tasted its luscious and succulent fruits.
But why not leave the children out of this,
Leave them to their naivety,
Save their innocence.
But no… we express our ignorance in songs and in movies,
We subject our children to crassness and think "dem fi kno dem tings ere".
Look at them now,
What are the statistics?
Many of our daughters, starting from age eleven have children,
Many of our children are suffering from HIV/AIDS or have herpes, gonorrhea and syphilis.
And what about their mental states?
How can we convince ourselves that our children are fine, when they are engaging themselves in something that is way beyond the natural?
Instead of dealing with the cut, we wipe it with "sex education" and put on the band-aid of "condom distribution".
So while the hurt and pain fester up, we as adults pat ourselves on the back for a job well done.Job well done… we have lost their innocence!


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Healing Scars Post Surgery
Scar tissue after surgery is often overlooked. Anything from C-sections and appendectomies, to hip replacements and deep cuts. What comes with these scars is much more than meets they eye. The anatomy is changed both above and below the surface resulting in altered feedback to your brain.
In practice we have seen many people coming through after surgery with increased back pain, altered coordination, fear of injury from simple activities, restricted movement, and a decrease or loss of sensation. Many patients begin to accept these restrictions on their body as their new normal. It doesn't have to be.
Healing Scarring from Cesarean Sections
One of the most common issues we see in practice is women complaining of low back pain and loss of strength or engagement of their core following a c-section. This kind of surgery has a tremendous effect on the functions of the midline. For these new mothers simple tasks such as twisting to feed their baby or bending over to pick them up comes with the risk of injury. They are left feeling both physically and emotionally fragile. Many feel helpless and frustrated. They try everything. Crunches, sit ups, planks, russian twists, weight loss, you name it. Often times they go to physical therapy and regain some strength temporarily but it just doesn't seem to stick. That's because one piece of the puzzle isn't being addressed: Scar tissue.
Why Does Scar Tissue Hinder Recovery?
If you have not already read our scar tissue post I'm just going to give you a quick recap. Scar tissue is what your body makes to help heal an injury. Whether you mildly roll your ankle or cut your finger, the result is scar tissue. Your tissues, muscles, ligaments, tendons, fascia, etc run in a uniform structure. When that structure becomes damaged your body puts down fibrous tissues in every which direction to try to stabilize the area. Over time, and as the injury heals the tissue gets somewhat remodeled, but there are still lingering adhesions that restrict flexibility in the tissue, and as a result the tissues are just not quite the same. If you want to test this out for yourself.
[pullquote]Never underestimate the power of past wounds; even the smallest scars can affect the overall state of the entire body.[/pullquote]
Put your finger on an area of skin, apply gentle pressure and gently push around in all directions. You'll notice you can move it pretty effortlessly in all directions. Now try this same procedure over a scar. Take notice of what you're feeling. Is there one or more directions that just don't move quite the same as the rest? Is the scar slightly numb or does it have increased sensation?
Scar tissue is a form of static.You know that fuzzy sound when listening to the radio. You can still hear the song but it's not super clear; sometimes other stations bleed in. Well scar tissue has this same effect to different degrees, depending on the injury and your body's capacity to heal. Your body has this sense called proprioception, which by definition means "The unconscious perception of movement and spatial orientation arising from stimuli within the body itself." Basically your body unconsciously knows where all your parts are in space, at all times. It detects this using a very intricate system of nerves and using your inner ear. Scar tissue can be thought of as a kind of static. In the case of the c-section, feedback from the abdominal muscles to the brain is altered. This makes sense because these muscles were sliced open and stitched back together, making other muscles of the core (psoas, iliacus, and erectors) have to take up the slack. These muscles are now overworking trying to stabilize your spine, leading to trigger points in the muscle, less stable and coordinated motion, weakness, pain, and higher risk for injury. Movements that you never thought twice about like bending forward to pick up a pencil or sitting up from a lying position become cumbersome and scary tasks.
Healing Scarring So You Can Recover
The good news is, this can be fixed. Some of the therapies we use in our clinic include microcurrent treatments, dry needling, cupping and Graston or Gua Sha. There are many ways to approach this healing process, so if you can't make it into our clinic, make sure you find a qualified practitioner that can help you on your path to recovery.
These therapies combined with Chiropractic manipulation help to remodel the scar tissue, stimulate a healing response, and reset the nervous system by removing compensatory patterns. Rehabbing the muscles and restoring proper movement through physical therapy is also a crucial part. This is where re-patterning simple acts like breathing and proper abdominal bracing come into play. By treating the scar tissue we can prime the system for optimal healing.
Getting Your Amazing Body Back In Harmony
All in all, the body deserves a ton of credit for its incredible compensating capabilities. However, with the use of traditional and modern modalities, it is possible to send the body the right signals to bring it back into a state of balance and harmony. Never underestimate the power of past wounds; even the smallest scars can affect the overall state of the entire body.


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MLS makes Topps its official card
Major League Soccer has signed a six-year agreement with Topps that gives the card company the designation "official trading card producer" for MLS. Financial terms were unavailable.
|Andrew Farrell's autographed card will be part of this year's collection.
Maribeth Towers, MLS senior vice president of consumer products, said discussions with Topps started six months ago. The league's trading card license with Upper Deck expired after the 2012 season.
Topps, which had never partnered with MLS before this deal, has trading card licenses with the English Premier League and the Bundesliga in Germany.
"We were impressed by Topps' concepts for us and the success they've had in England and Germany," Towers said.
Topps brand manager Jeff Heckman, who worked for the Los Angeles Galaxy from 2001-03 in sales and youth soccer programs, said his company needed little convincing about the growth of MLS.
"I saw the beginning of the trajectory when I was with the Galaxy and now I see MLS getting very close to the top four major leagues in North America," Heckman said. "When the MLS license became available, we didn't hesitate to bid. We see a lot of opportunities to develop business."
MLS and Topps completed the agreement without agency involvement. Topps also has partnerships with the NFL, MLB, UFC and WWE.


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After a national search, California State University, Dominguez Hills (CSUDH) has selected J. Kim McNutt as dean of its College of Extended and International Education, effective July 1. "We are very pleased to have Mr. McNutt join our leadership team," Ellen Junn, CSUDH provost and vice president for academic affairs, said. "His years of experience in the area of continuing education is impressive and will serve the college and university well." McNutt comes to CSU Dominguez Hills from Our Lady of the Lake University (OLLU) in Texas where he served as assistant vice president of adult and continuing education for the university's Weekend College units in San Antonio and Houston. ... Read More
College of Extended and International Education
Distance Learning Courses Now Streaming Live on YouTube
Since 1992, California State University, Dominguez Hills' Center for Mediated Instruction and Distance Learning has been at the forefront of providing video courses to the university's distant learners. This semester it continued that trend by offering live streaming on YouTube of the nine courses it is offering this spring. In December 2013 YouTube opened up live streaming capabilities to all users of the popular video-sharing site, and with it, the CSUDHTV YouTube channel opted to take advantage of that new services, said Warren Ashley, director of Mediated Instruction and Distance Learning. "We are not the only university that is allowed to stream programming live on YouTube, but we ... Read More
Student Kris Hale on Her Time in Thailand
Kris Hale is currently doing a summer study abroad in Thailand, which was coordinated through the university's International Education Center. She provides her thoughts on her trip so far: When I made the decision to travel abroad I made two promises to myself: 1) I would have an open heart and an open mind. 2) I would leave "America" in America and accept that I was not at home and learn to appreciate, accept, and cope with the differences in culture. I feel as though those two things have made this trip amazing. I also meditated and prayed for opportunities to grow as an individual, and Thailand has provided a number of those. Being one of very few Blacks in Thailand and fewer ... Read More
OLLI Summer Program Provides Enrichment
Members of the Osher Lifelong Learning Institute (OLLI) at California State University, Dominguez Hills had a busy week of special events recently as part of its summer program that runs through August. In commemoration of Juneteenth marking the end of slavery, OLLI's seniors—the institute is open to those 50 and older interested in continued educational enrichment—gathered on June 19 for an afternoon of history, traditional food, and song. Then on Friday, June 22, they had the opportunity to get properly fitted to their cars and learned a few driver safety tips during Car Fit, a demonstration put on by the American Society for Aging, the American Automobile Association (AAA), and the ... Read More
Justelle Cain: An African American's Experience in Africa
The signs had been there for several years that Justelle Cain would go to Africa one day. They were subtle at first: a conversation about a friend's trip to Morocco that piqued Cain's interest in the continent that, at the time, wasn't even on her radar; then a cultural pluralism course on African and American culture that made her think more about her own African heritage. It all came to a head, though, for the senior psychology major last spring — and now, a year later, she's talking about her experiences studying abroad in Ghana over the fall 2011 semester. She will give a talk "An African American in Africa" (postponed from last week) on Monday, Feb. 27, from 1 to 2 p.m. in meeting ... Read More


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EcoPoxy GelCoat is an epoxy coating with superior chemical, abrasion and thermal resistance "new finish."
EcoPoxy GelCoat is an epoxy coating with superior chemical, abrasion and thermal resistance. It is easily applied with a brush, roller or sprayed to provide a smooth, non-porous high gloss finish on many surface types such as steel, concrete, composites, eps foam and wood. It is easy to use, wets out well over a variety of surfaces and will coat vertical surfaces without sagging. It is designed as a finish coat and works well with laminating systems.
EcoPoxy GelCoat is widely used as an in mold coating on composite parts to produce a durable part surface. It is a tough and strong surface coat resin that cures at room temperature and offers exceptional abrasion resistance. EcoPoxy Gelcoat is high viscosity and has the ability to be applied thickly on vertical and overhead surfaces in one coat and cures tacky on the surface to bond with laminations. For an impact resistant coating on EPS Foam two coats are required to build an adequate thickness.
EcoPoxy GelCoat is a premium gel coat formulated to meet rigid requirements of boating, transportation, and containment applications. Applied in a thickness of 16-20 mils, which gives this gel coat depth to survive considerable water sanding, compounding and re polishing. EcoPoxy GelCoat provides superior cosmetics and a long term protective life expectancy.
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Excellent hardness and durability
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dating a badass girl
[email protected]
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Davinder Singh Lotay
Managing Partner - Altimex Ltd & MJ LIghting Technology Ltd
The Importance of Fasteners: From Conceptualisation to the Manufacture of Electronics, Fibre Optic and Lighting Systems
About Davinder Singh Lotay
Experienced Owner & Managing Director with a demonstrated history of working in the Opto-Electronic & LED Lighting manufacturing industry. Strong professional skilled in Leadership, Business Planning, Analytical Skills, Coaching & Mentoring, Entrepreneurship, and Technical Sales Management. Passionate about STEM and lifelong learning.
Managing Partner of @ALTIMEX @MJLIGHTING
Electronics and the Lighting industry is fast changing and the challenges faced with new designs requires non-traditional methods. Current fasteners will be discussed and new innovative ideas on Fastener types will be demonstrated.


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The success of the Leaxcoin platform will be totally achieved with a global community, founders, ambassadors, members, real estate specialists and experienced developers, who integrate, with the necessary tools, into all the real estate processes and regulatory agencies of property registration for the blockchain. Who offers digital transactions to buy and sell real estates nowadays? The technology adopted by the real estate managers nowadays is the 2.0 version, where all the registry process of a property is done without any connectivity or standardization in several underdeveloped countries, every time generating higher taxes and slower processes. In fact, technologies have exponentially grown and had an impact on billions of people all over the world.
In addition to a great amount of time to find what they want, keen buyers are forced to enter their data into portals and third parts, thus increasing the costs, reducing innovation and inhibiting potential investors and buyers of the sector.
Our aim is to ensure the feasibility of the real estate transfer. We can claim that we are a large Global Community, building a bridge to integrate the Leaxcoin platform with real estate organizations and registrars, complying with the jurisdiction of every country, state or city – thus guaranteeing authenticity and legal legimacy. Together we can go much further and make this integration with the Leaxcoin technology possible in real estate transactions!
Support and Community leaxcoin
Leaxcoin, a community-based initiative, is a real open source project created by a global community of developers, engineers, executives, designers, academics, economists and blockchain enthusiasts, who have committed to including Leaxcoins into the main crypto currencies and making the decentralized technologies accessible to everybody.
Ambassadors Program
Ambassadors will be in charge of the management and legal agreements between the countries, cities and regions of their activity or specialty, helping and concluding agreements with real estate registrars involved in the Leax platform.
Leaxcoin Wallet
The actual Leaxcoin budget will be completely developed within the Ethereum blockchain network, that is encrypted to prevent fraud as well as theft, getting the following features :
obtaining from any person on the Leaxcoin network.
purchase Leaxcoins within the ICO time period.
all of the transactions is going to be registered within the Ethereum blockchain network, as well as users may verify each and every transaction, that cannot be removed
every transaction needs a fee (gas price), which is, a fee towards the network servicing and to praise the users who else process these types of transactions on the computers (we use the Ethereum network), to keep the system incorruptible, secure, running as well as fully dispersed.
Community Managers will aim at helping the local community develop meetups, lectures, events, support and publicity of the Leaxcoin Project. Every community needs some incentives to continue being fair and cooperative with all members. Our community will be rewarded with improvements on the platform.
Cryptocurrencies challenge present economic constructions and allow immediate transactions without any interference associated with third components, such as banking institutions and authorities. The demand with this market is higher, some cryptocurrency exchanges reach more than one billion dollars dollar within daily revenues.
Token Detail
Name : LEAXCOIN
Symbol : LEAX
Decimal : 18
Token Total : 2.000.000.000
Type : ERC20
Pre-ICO & Private ICO : 50% (1.000.000.000)
Awards and Reservation Community : 23% (460.000.000)
Bounty : 15% (300.000.000)
Team (frozen 12 months) : 12% (240.000.000)
If my article above useful, please share as much as possible. If this information is deemed incomplete, please visit the official media below!


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- Not to be confused with Apothecary Baxter.
Baxter is a level 60 master cooking trainer and vendor located in Thrallmar in the contested territory of Hellfire Peninsula.
See List of Hellfire Peninsula NPCs.
- Baxter teaches Apprentice, Journeyman, Expert, Artisan and Master Cooking skill levels. He no longer sells an item (Master Cookbook) to teach Master Cooking skill level.
- Baxter has the same model as Stalvan in Duskwood.
Possible RefernceEdit
This may be a reference to Victor Baxter from the show "That's So Raven", for Victor Baxter was a chef in the show.
External linksEdit
Community content is available under CC-BY-SA unless otherwise noted.


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I once babysat a 4-year-old who vehemently denied pooping her pants. The evidence was obvious, the fragrance undeniable, and yet through crocodile tears she maintained her innocence, sobbing, "But, I didn't POOP my pants!" As if bawling would excuse the stinky mess she'd made.
The experience felt oddly similar to when the governor's car was found at a Columbia airport. Again the evidence was obvious, the smell of political postmortem pungent, and yet in a press conference all I seemed to hear him sniffle was "Did I say Appalachian Trail? I meant Argentinian tail. Oops, sorry."
For both the 4-year-old and the 49-year-old, the problem is this: no one cares how many tears you cry baby, your shit still stinks. And your image, like your pants, is soiled forever.
Or is it?
The U.S. is heavy on public image disasters as of late (ahem, Kanye, I'm looking at you), and South Carolinians are no exception. Along with Sanford, names like Thomas Ravenel, Al Parish, 2007 Miss Teen South Carolina Lauren Caitlin Upton, and most recently Rep. Joe "You Lie" Wilson, come to mind. Thanks to them and others, the Palmetto State's already mediocre national image has, in the past few years, become as mucky as the aforementioned toddler's trousers. (By the by South Carolina glitterati, when the entire nation has yet to forgive our state's involvement in the Civil War, we should work to diminish negative attention, not magnify it.)
Some states and cities would shrug off this kind of bad press, but Charleston has always been an image-conscious town. Given that the majority of our jobs are based on hospitality, specifically those creating the illusion of Southern romance, this kind of damaging attention should make every Holy City resident just a little bit worried. Which is why we assembled a sort of pro bono crisis management team, a group of Charleston experts in public relations, etiquette, image consulting, communications, and ethics to determine, on a personal, local, and state level, what is image really worth? And can a tarnished reputation be fixed?
Which brings us to the curious case of Mark Sanford and his bungled Argentinian confession — first at the Statehouse and later to an AP reporter.
"He was trying to come across as speaking from the heart. That came out wrong, wrong, wrong!" says Lizz Akerman, owner of local image consulting firm Southern Protocol.
Known among the higher circles of Charleston society as "not your granny's cotillion teacher," Akerman doesn't mince words. "Sanford needed a crisis team to muzzle him!"
As you'll recall, our governor told the AP: "This was a whole lot more than a simple affair. This was a love story. A forbidden one, a tragic one, but a love story at the end of the day." Yeah, that'd be the muzzle moment she's referring to.
"That came across as narcissistic. It was a pity party for himself," she says.
Akerman has spent the better part of the past six years teaching her Charleston clients, both children and adults alike, that "your behavior sends a message." Whether outfitting an individual with a new wardrobe or educating a person on how to work a room, her goal is always to teach folks how to dress, act, and be better. Her current advice to Sanford is this: "When you've got a crisis, you need to come in like a lamb and be humble and sincere. Now's not the time to try to be charming."
So take Akerman's recommendation above and add to it, "The better part of valor is discretion," says Anna Post, great-great-granddaughter of famed etiquette expert Emily Post, and a successful etiquette author in her own right. The line comes from Shakespeare's Henry IV, and it's spoken by the character of Falstaff. A thief, highwayman, and mooch, Falstaff is the play's comic relief. He says this line after avoiding death on the battlefield by pretending to be a corpse. True, he's a coward, but as Post points out, in a way he's right. In certain circumstances it's best to be discrete rather than expose oneself foolishly. In regards to political figures, like Sanford, she says, "People should consider what the public needs to know and move on."
Post has the chops to talk. Her last name alone confirms a legacy of decorum expertise the likes of which allow her to call out our governor Billy Shakes-style, but prior to joining the family business, she worked for the U.S. Senate. She's seen this show before on Capitol Hill. Perhaps you've caught an episode too; it's called Congressmen Gone Wild.
So Sanford botched up a press conference, a few interviews, and an op-ed, but he handled some parts of the situation OK, didn't he? Kinda.
Shauna Heathman, owner of Mackenzie Image Consulting and a certified expert by the Association of Image Consultants International, says our Bible-quoting Romeo did one thing right.
"I definitely think he needed to be honest enough to cause the media to not have to research more," she says.
Well done, sir. Sanford took exposing the dirty details into his own hands. No research necessary there. (He even handed over those pesky travel records which are currently giving him such a headache.) That's a communication tip for anyone in an image snafu.
But over-sharing is not strategy, as Post writes about frequently in her books pertaining to modern manners. With the overwhelming access to Tumblr, Twitter, Facebook, blogs, and 24-hour news channels, the last thing a celebrity should do is feed the media flame with his or her own verbal lighter fluid.
That may seem like obvious advice, but sometimes you need someone to point that out to you. Someone most politicos and big-name stars have on payroll — a communications director.
Yeah, what about him? That's what a lot of folks were wondering when the Sanford verbal diarrhea hit the fan. Where were his handlers? We're sure Joel Sawyer, Sanford's now-resigned spokesperson, was asking himself the same thing.
"He should have at least confided in Joel and let Joel make the decision of whether to hide from the situation or expose it," says Elizabeth Boineau, a public relations expert and former VP of such companies as Fleishman Hillard, Inc. and Weber Public Relations Worldwide.
Having dealt with corporate crises in the past, Boineau knows a thing or two about controlling a situation. "You need to admit what you've done wrong, set out a path to recovery, set up channels of communication, and make sure your internal staff all understands clearly what the message is that they're to deliver as they are all serving as ambassadors," she says. "Truth is essential, but there are ways to formulate a message that has strategy."
Incidentally, this is one area our tongue-tied darling Miss Teen South Carolina Lauren Caitlin Upton handled well during her "the Iraq, such as" crisis. "Her Today show appearance was a disaster, but she went on Comedy Central, and it was hilarious," says Akerman. "Sometimes you need to be able to say, 'I'm not perfect, I looked like a goofball,' and laugh at yourself."
That's exactly what Upton did, thanks to Daniel Tosh of the TV show Tosh.0. Upton went on an episode which included digs at pageant host Mario Lopez and filmed a scene where Tosh and Upton are walking down a street, both wearing blue formal gowns. In a girlish confessional voice Tosh asks Upton about her dreadful performance in the pageant's interview portion: "So what happened up there?" Upton then admits, "I was having an out-of-body experience. It was an honest mistake. It happens to everybody." Enough said.
But Sanford can hardly use The Daily Show or The Colbert Report to his benefit. Humor is out of the question. However, Boineau's other tip, that the governor needs to streamline his message, is a viable option. Whether or not his team is using such strategies is yet to be seen. Whatever the case, Boineau, who was a psych major in college before heading into PR, does have a theory as to why this all happened. "The greed and thirst for power or money causes an altering of ego," she says, which often creates delusional behavior.
Even Jenny Sanford agrees with that and said as much in her Vogue interview. "Politicians become disconnected from the way everyone else lives in the world. I saw that from the very beginning. They'll say they need something, and 10 people want to give it to them. It's an ego boost, and it's easy to drink your own Kool-Aid. As a wife, you do your best to keep them grounded, but it's a real challenge," she said.
Grounded, eh? Sanford was anything but; after all, he's the most powerful man in the state — at least theoretically. "It must be kind of seductive to think you're a normal person, but that's not the world public figures live in," says College of Charleston communications professor Elena Strauman. She believes there's no such thing as a controlled image anymore.
"Look at FDR," Strauman says, "the reason why he was so credible is the press corps agreed not to photograph him in his wheelchair. Ever! Think about the level of respect. We've blown past that.
"With the Sanford coverage, it wasn't what he did. It was the way he communicated about it after the fact," she says. "The thing with him was the inconsistency. It's very similar to Bill Clinton, which is ironic. It's one thing to spin your lie so that it is useful to you, but any good propagandist knows you can't lie. Once you've gotten caught, it's too hard to rehabilitate yourself."
Strauman explains that the idea of a "backstage," or a place hands-off to the media, no longer exists, because of this, it's much more difficult for individuals to craft an image. And nowadays, she adds, "It's not only what you say, but what gets said about you that ends up on YouTube."
Take for instance cases like that of Howard Dean, whose scream essentially blew his presidential bid. Or the recent image of Obama at the G8 Summit. "It looked like he was checking a girl out. Pull back from the image though and he's really just watching his footing," Strauman says. She counts this as further proof that the ways in which you can be misrepresented are incalculable.
Luckily, most mere mortals back here on planet Earth don't face the same scrutiny as that of celebrities. Yet anyone can fall victim to image distortion. The truth of the matter is maintaining one's good name, whether it's John Edwards or John Doe, takes a lot of work, not to mention the fact that given the economic situation it can mean the difference between a paycheck and a pink slip.
"I'm seeing a number of unemployed folks in their 30s and 40s contacting me," says Heathman. "A lot of people really want to hone their first impression."
Considering that a 2006 Princeton study found that it takes one-tenth of a second for someone to make a judgment about you based on facial features alone, these folks have the right idea. When Heathman works with a client she starts with the basics, like appearance. "Then we talk about what audience they're trying to reach," she says. Heathman had one woman in her 50s come to her and say that coworkers and other individuals were always asking her if she was having a bad day.
"Well, this client always had a negative look on her face, and she needed someone to tell her to smile more," says Heathman. "I'm a strong believer in smiles. It's an instant cue that you're approachable, and it's a very important business tool. It makes you look warm and attractive."
Business management consultant and marketing strategist Ronii Bartles of Bartles & Associates, sought out Heathman's services after opening her own business. "I was finding that I was meeting a lot of people, but not really getting anywhere," she says. With Heathman's help Bartles discovered she was giving a very inconsistent impression of herself. "One day I would wear a very hip, young, modern business casual outfit, and the next I would wear a frumpy 'old lady' sweater and slacks that didn't fit right." With a little wardrobe consultation and some analysis of her body and shape Heathman helped Bartles balance her wardrobe, which in turn boosted her confidence and assured clients of her professionalism.
Still, some might question the trade of image consulting. "I know that many people feel that it is manipulation, but I don't feel like it is at all," says Bartles. "Image consulting is about finding your best qualities and accentuating them so that you feel better about yourself and how you interact with people."
Many will shudder to hear it, but Boineau goes so far as to suggest that it's not such a bad idea to think of yourself as a brand. "This means the reputation, identity, image, and mental pictures that come up at the mention of your own name," she says. "You've got to ask yourself what do I stand for? What does my brand identity represent, as far as my values, character, and the example I exhibit?"
Those are all logical questions anyone could ask themselves, and analyzing one's own image is remarkably straightforward, but consider how veiled decorum in modern society used to be. When Emily Post wrote her first book Etiquette in Society, in Business, in Politics, and at Home in 1922, Anna Post says, "She knew how prissy and exclusive society was, and she didn't like that. She took all those unspoken rules and gave them away. It was incredibly democratizing."
Lucky for us, manners are for everyone these days, and though a fresh wardrobe will help, an honest disposition and a smile is worth more than a Chanel suit — something to keep in mind, specifically in Charleston where one's dollars versus one's sense can get confused.
"In Charleston we were living in what I like to call the roaring 2000s of excess and mini McMansions," says Akerman.
Boineau agrees, "We were thinking we were all at some high level of accomplishment and in charge of our financial destiny. You wonder if there is a theme here with Al Parish, Sanford, and Thomas Ravenel. You look at the money and egos; people were riding high on this house made of sticks."
Which brings us back to the image we have as South Carolinians. "Constituents of South Carolina are walking ambassadors of the state," says Boineau, who recently had to defend her home state and try to explain the governor's actions while having dinner with friends in California.
"I felt so personally injured for the profession of communications because of how horribly it had been handled," she says. Boineau managed to make it through the meal, but she admits she was relieved when the media found another hot topic to harp on — the death of Michael Jackson.
But ultimately the Sanford scandal gives one pause. "I think it does give us all at least a little bit of a wake up call of what you can't get away with and a bit of a reminder that we are all human. You know, but for the grace of God go I," she says.
Like anything, time heals all wounds, and another election is just around the corner. In the meantime, on a personal level perhaps, it's worth a moment's contemplation to consider one's own image, not just as an individual, but as a representative of a city and even a state.
As Elena Strauman says, "Thinking before you speak will never go out of style."
And neither will a clean pair of pants.


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Play the golf sport game in the play room or backyard. The Mini Golf - Full Set consists of 2 wooden kids-sized golf clubs, 2 wooden balls , 3 different types of challenging tracks and 1 hole. Ideal for 2 players. Suitable for children 3 years and up.
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2018 Jungle Jamboree
We're planning to take a party of Explorer Scouts from Cabot on an awesome 16-day trip to Nepal in October 2018.
We'll be flying to Kathmandu, staying in the historic Thamel quarter. We'll be visiting the world heritage sites of BoudhaNath, SwayambhuNath and PashpartiNath, before travelling to Meghauli.
In Meghauli, we'll be running the Jungle Jamboree, a camp for the local Scout Groups, visiting health improvement projects and taking part in an elephant safari in the jungle!
After a week in Meghauli we move on the Pokhara – Nepal's second city and gateway to the massive Annapurna mountain range. From here there will be a choice of two activities. The first is a 3 day white-water canoeing and camping trip, and the second is a high-level trek into the mountains staying in the famous Nepalese Tea Houses along the way.
It's then back to Kathmandu for a day's shopping before heading for home.
If you will be over 14 and under 18 at the time of the trip and would like to know more, please register your interest here and attend the briefing on Monday 24th April 2017 at 7:30pm at Westbury-on-Trym Methodist Church.
2018 Jungle Jamboree Blog
Participant Blog Day 16 – John AAfter having shared a room with Lexi, we got up for breakfast at around 7. We ate outside, in front...
Participant Blog Day 17 – Sam CToday we went to the Pashupatinath temple in Kathmandu, where we learnt about the Hindu religion and what happens when...
Participant Blog Day 15 – Emily W and Phoebe D SThe first day we started off with a 3 hour coach ride to the start, then we sat around sorting...
Participant Blog Day 15 – Heather C & Daisy DThe rafting was really fun and the waves were high and good. Nigel annoyed us all loads by splashing everyone...
Participant Blog Day 14 – Edward S, Daisy D & Eloise MThe rafting was lit. The waves were high and good. Nigel annoyed everyone and Millie got very angry. Ben got...
Click here to read the full trip blog.


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Get information from local schools in Riverside, CA
Trade Schools & Colleges in Riverside, CA
Learn about trade schools, technical colleges and career schools in Riverside, CA. Find a variety of accredited 6 month career training classes, diploma, and degree programs in the skilled trades, medical, technical and other areas of study. On-campus or online training is available for some programs.
Popular skilled trades include HVAC technician, truck driving and mechanics. The most applied to medical career programs include medical assistant, dental assistant, and healthcare administration. The top local and online business programs include business administration and accounting.
Find an accredited school near Riverside by using the search application. All colleges available through the search are accredited and have financial aid assistance if you qualify. Most schools have some evening, night and weekend class options.
More reading: How Much Does Trade School Cost?
Riverside, CA
1860 University Ave
Riverside, CA 92507
Ontario, CA
4730 Ontario Mills Pkwy.
Ontario, CA 91764
Phoenix, AZ
2100 S. 75th Ave
Phoenix, AZ 85043
Lewiston, ID
1616 6th Ave N
Lewiston, ID 83501
Memphis, TN
1940 East Brooks Road
Memphis, TN 38116
Corsicana, TX
2450 S Business 45
Corsicana, TX 75110
Richmond, VA
2809 Charles City Rd
Richmond, VA 23231
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