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Consumer confidence continues to rise but businesses appear slightly more pessimistic - according to the latest Economic Pulse from Bank of Ireland.
Sentiment among businesses softened in the month, according to the study, with thinner order books likely to lead to muted activity and hiring.
Companies appear to be concerned by the impact of Brexit and the weaker pound - though some also expect that to translate to lower import prices in the near future.
However, consumers are in much more positive mood - with three in five now expect the general economic condition to improve over the next year.
"We've seen a divergence open up over the past couple of months between consumer and business confidence with households generally more positive," said Bank of Ireland Chief Economist Loretta O'Sullivan.
"They look to have batted off the impact of Trump and Brexit and are more positive about the economy in general, the outlook for unemployment, taking comfort from the fact that the domestic economy is growing, and is creating jobs."
That confidence is filtering through to the real economy, too, with 40% of people considering it a good time to make a big ticket purchase.
"If we look at the data that's come through in terms of retail sales, we are seeing solid consumer spending," Ms O'Sullivan said.
"What is underpinning people's forecasts for the Irish economy is a continuation of consumer spending, as well as an improvement in the residential construction side and commercial construction side.
However, sentiment has dipped amongst businesses - which Ms O'Sullivan says displays a more cautious outlook amongst companies.
"[It is] reflecting the fact, over the past couple of weeks in particular, that we've seen some signs of softening activity in the UK," she said. "The pound is down, which is reinforcing the message that there are clouds on the horizon and firms are very cognisant of these."
Businesses appear to be anticipating a muted period in terms of activity and hiring, which sits somewhat at odds with the 50% of consumers who are expecting unemployment to fall further in the coming months.
Ms O'Sullivan suggests that this divergence is coming as a result of businesses seeing the first-hand impact of Brexit - which consumers have so far been largely shielded from.
"I think it's the case that businesses are probably more on the ground, and they're at the forefront in terms of these effects," she said. "Particularly on the sterling - it's straight up an impact on margins."


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As if I knew. But there are no "how to do it" rules. There are only "how I did it" stories. And each one of those stories is different. So here's mine. Anybody who writes with the hope of getting published has heard, "Never give up! Keep trying! Be persistent!" But I did give up.… Continue reading How to Get Published (ha!)
Q & A on Deborah Kalb's Blog!
I really enjoyed answering these questions on the blog of Deborah Kalb, a children's book author and journalist. She asked me why I decided to write about Mary Shelley and what I think kids will get out of the story of She Made a Monster, among other things. She also asked me what I'm working… Continue reading Q & A on Deborah Kalb's Blog!
Getting ready for a busy weekend!
Tomorrow--SCHOOL VISITS in Fremont. Saturday: VALLEJO FRANKENFEST with Trick-or-Treating downtown for the kiddos. I'll be at the Vallejo Bookstore at 11 AM, then back to Pleasant Hill for the FALL FINE ART SHOW! (in the pic at left, mine are the peppers and the cup full of pencils, but I'll be showing abstracts at the fair, plus… Continue reading Getting ready for a busy weekend!
Out & About
Yesterday I was in San Francisco to help out with storytime at the beautiful Charlie's Corner bookstore, where they had a fantastic window display featuring SMAM (I love saying this abbreviation for my book title: "Smam! Smam, lovely Smam!"), and guess what, later on we walked past a different bookstore, and they had SMAM in… Continue reading Out & About
I'll Be Around
Well, the book launch party is tomorrow (at Bel and Bunna's Books in Lafayette, CA. 11:00 AM--for kids and families and 5:30 PM--for grownups) and of course I'm really excited! But I wanted to say where else I'll be in the next month or so, just in case you want to get a book signed somewhere else! Here's… Continue reading I'll Be Around
THREE Weeks til Pub Day!
Today is Tuesday, which means that SHE MADE A MONSTER officially goes on sale in exactly three weeks! I can't believe it. Sometimes it seems like it's been such a long time coming, but I'm told by those who know that the process actually went lickety-split for this book. And I have to believe them… Continue reading THREE Weeks til Pub Day!
How Mary Shelley Made a Monster, in her own words–Part 3
Better late than never... here at last is the final installment! Mary realizes that her imaginative vision has finally presented her with a story... I opened mine in terror. The idea so possessed my mind, that a thrill of fear ran through me, and I wished to exchange the ghastly image of my fancy for… Continue reading How Mary Shelley Made a Monster, in her own words–Part 3

subset: commoncrawl


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The NFL and Nazis
Nazis and the NFL
Over the weekend, we had news regarding both Nazis and football. We had a walkout of a football game by the Vice President, and we had more Nazis in Charlottesville. Immediately as we usually do, factions formed. One group was happy that the Vice President took a stand and supported the administration's view that protesting the flag and disrespecting veterans was unpatriotic. Another group was incensed at not only that action, but the lack of recognition of the white supremacists in Charlottesville the night before. All over Twitter and social media I saw people saying how can the President be talking about football protests when there are Nazis marching in the streets?
Hopefully I can answer that question. First lets understand a few things. I understand that the protests are about perceived inequality, oppression, and police violence. That's the root of the reason the protests are happening. It did metastasize into an anti-Trump protest after he said something about it, but the root of it is the oppression argument. Then we have the "Nazis". The people in Charlottesville were Richard Spencer and about 20 of his Alt-Right goons. So, obviously one side is clearly worse in this scenario, that being the white supremacists. So, when we have two situations, where one is clearly worse than the other, why would the President ignore the worst of the two, and spend a bunch of time slamming the other?
The answer: He's trying to "trump" both at the same time, with one argument.
The argument that he's using is what Scott Adams calls "The High Ground Maneuver." The high ground maneuver is a technique in persuasion where you skip right past the details of an argument and elevate it to a higher place that is harder to argue with. His "High Ground Maneuver" is the brand of America. He's skipping right over all the race-related arguments and calling us all to a greater ideal: Uniting in the name of the country to stand for the anthem. You see, Trump is a nationalistic president in uncharted territory. No world leader, save his predecessor, maybe ever, has to lead a nation that is more multicultural than the current United States. So how do you engender nationalism, in a nation with so many disparate races, religions, and ideology? Obama, by any measure, was not nationalistic at all, and race and ideology divisions fractured even more under his leadership. When it came to uniting America, President Obama was an abject failure.
The closest I can think of to nationalism that we've ever tried was under Reagan. The problem with any comparison to Reagan is that a significant amount of African Americans would likely disagree with you that Reagan presided over a golden age. In addition, Reagan didn't preside over anywhere near the levels of multiculturalism Trump has in the country, due to the massive amounts of immigration we've had. Think of this, Trump has a population that is 61% or so white, 13% black, 19% or so Hispanic, and the rest Asian, Arabic, and Mixed. Then on top of that, he has multiple disparate religions and beliefs. You have Christians, Muslims, atheists, and every other type of religion. What he has before him is likely the most difficult leadership job in all of human history, in terms of pure demographics and beliefs. The only thing that is common to all of them other than just basic humanity, is the country. In addition, a multicultural nationalist has basically never happened. Trump is not in great company here since every single other nationalist ruler has presided over essentially an ethnostate, such as Hitler or Kim Il-Sung. He can't unite via religion or race because there too many different ones. The only tool he has is the country's ideals.
So I know what you are thinking, how can it be unifying to trash players who don't stand for the anthem? Wouldn't it be easier to condemn Nazis and get everyone to unite around that? The answer is no because that's too small of an idea. We already agree to that, at least all the non-Nazis do, which is the 99% of people. Uniting around disliking or hating something isn't enough to solve our problems. It has to be bigger. Right now we are too broken to unify. There is nothing he could say that would even start to unify the country. Half of the country literally believes we are in the beginnings of a fascist and racist dictatorship. The only thing that can make that belief fade, is time and gradual action. This is a long-term rebuilding and reimagining process of the brand of America, and what it means to be a citizen of this country. I think he's aware, as I certainly am, this process will literally take years. If I'm being perfectly honest, I'm not sure it's even possible. We are retreating into tribalism more than ever before, and social media is only exasperating the problem.
He said in a video over 20 years ago, that he wanted to see a leader who is "a cheerleader for America". No one ever came along to do it, so he decided to do it himself. He is positioning himself as the most patriotic person alive and even built his campaign around improving the "brand" of America. Think of this, every single thing he utters that's even vaguely pro-America gets him accused of racism. Apparently, we've gotten to a point where liking your country is actually controversial. Why? Because the left has a vested interest in devaluing the brand of the country. If people are nationalistic, there's no way they will allow the sort of unchecked immigration and economic policy they want. This is why they've been so desperate to tie Trump to another nationalist: Adolf Hitler. Despite no policy being even remotely close to Hitler, they were both nationalists, so Make America Great Again must be a Nazi ethnocentric dog whistle.
The reality is that there's no amount of disavowals he can do that would be enough. So, we are in a rebuilding phase of America's brand, and he's going to champion that brand at all costs. In his pursuit of rebuilding the brand, the NFL protests were a golden opportunity to pump up the brand. This is a scenario he really can't lose, and it gives him a chance to show how ultra pro-America he is. Since he is the President, that sort of gesture matters. If the President isn't the most patriotic person, why would anyone else be? Obama's failure to unite the country is rooted not in the fact that he is black, but that he actively, and regularly demonized a significant chunk of the country. So if were the President, I'd immediately rule out any tactic Obama used, because nothing he did worked on the unification front. Isn't Trump doing the same thing with his anti-NFL player stance? I would argue no, just simply because all he's asked for is people to stand for the anthem. I would hardly call that a monumental ask. When the Cowboys kneeled before the anthem and stood for it, he praised them. Essentially, as I mentioned earlier, the left has tainted the brand of America so badly that even suggesting something patriotic is now a racist hate crime.
So again, why not denounce Nazis? Setting aside the fact that he has, multiple times, the only reason Richard Spencer and his crew even exist is the media exposure. The first time I heard of Richard Spencer and his crew was in a left wing Atlantic article. The reality is the left needs Spencer, so they promote him with relentless coverage every chance they get. They need someone to point at and stoke their base, despite him being a marginal fringe player at best. No one would even know who these guys are without the incessant media coverage. The truth is that the media loves Nazis, because it gives them an opportunity to play to the base, and demonize Trump. The left-wing media and Richard Spencer's Alt-Right are symbiotic. They absolutely need each other, and they use one another to achieve their ends. Richard Spencer would absolutely love for Trump to denounce his group because it would lead to even more media coverage, which is exactly his goal. Spencer understands one thing: There is no such thing as bad press.
Trump is playing the only card he has that's strong enough, theoretically, to unite the country, over time. That card is America itself, and the rebuilding of the brand.
Will it work? Only time will tell.
The NFL Assault
The NFL is under siege.
Conservatives have been boycotting over the protests, and injection of politics into the game over the last few years. In addition, progressives are boycotting because of the appearance of a "blacklist" of Colin Kaepernick. Then, on top of all of that, you have the concussion and brain CTE issues, with fewer parents allowing their children to play football due to worry regarding injuries. The game is also struggling due to new rule implementation. Players can't hit as hard, they can't celebrate as much, and the game stops every two seconds for a review, replay, or penalty. Rivalries used to be hotly contested and vitriolic games that fans anticipated, now everyone is each other's best friend on the other team. One could easily argue that the "soul" of the game has been compromised, and it isn't as great as it used to be.
This season is off to an inglorious start. Before even the first game was played, we had an escalating war on the NFL from all sides. Now, it's elevated several notches due to President Trump's incendiary assault at his rally on the 22nd. In the speech, he called for the firing of those "sons of bitches" that kneel for the anthem. Personally, I can see why this is such a big issue. The disrespect shown to the anthem and the flag, and the sacrifices made by those who fought for it, is to me completely offensive. American football is a game created in America, played almost exclusively by Americans, that players are compensated millions of dollars to play, even on the low end. American Football, and the NFL, would not exist at all were it not for the veterans and those who have fought for this country. Personally, even if I disagreed with every single thing the country was doing, I'd still stand for the anthem to pay homage to those who died fighting for the ideals we aspire to.
Now, I also acknowledge the other side of that argument. If you are black in America, you constantly see in the media a black person being shot by law enforcement, so if you perceive law enforcement becoming judge, jury, and executioner, I can see why you'd protest. This is where we saw the initial reason for all these protests. Keep in mind, these players are not protesting for themselves, they are protesting the perceived racial injustice they see in their communities. If you are the average black person in America, you see virtually every shooting or death of a black person by law enforcement played over and over ad nauseam on every news show. Studies show, such as this Harvard study, that black people are no more likely to be subject to lethal force. However, if you see it from their point of view, all they see are the news reports that yet another black person is dead, and there is rarely punishment for the cop that did the shooting. The media does the country no favors here as they rarely show any white people getting shot, so it gives the appearance that black people are regularly being executed in the streets.
Then we have the assault on the game itself. I personally believe that radical progressives hate football, and I'll tell you why. Football is violent. There is no equality of outcome. It is the ultimate meritocracy. Survival of the fittest, where only the biggest, strongest, toughest, and fastest survive. It is overwhelmingly masculine, or as a radical feminist might put it, it has a lot of "toxic masculinity". In addition, it shows that no, gender is not a social construct, it is pure biology. No one cares that the NFL isn't diverse, as Asians are wildly underrepresented. I believe that if radical progressives had their way, the NFL would be gone tomorrow. Every ridiculous narrative they try to push, from gender to diversity, the very existence of the NFL flies right in the face of it. They might be able force a company to up it's diversity quota, but they can't do anything to make the NFL sign more Asian players. Not that progressives don't hate Asian people, since they discriminate against them in academia and the tech sector every chance they get.
I said the NFL has lost some of it's soul. The same applies to virtually every sport, especially the NBA. These are two sports I loved and watched incessantly growing up, and I've watched them become sterile and soulless. Every incremental policy put into place has degraded the emotion and pace of the game. No, you can't celebrate too much, you might hurt someone's feelings. No, you can't hit too hard, or play too aggressive defense. Yes, the game has to be far longer with an arduous pace so we can review and make sure every call is fair. Yes, you should totally switch teams every season to try to get a ring or more money. And yes, you should assemble these super teams comprised of insane talent, thus rendering the rest of the league at a massive competitive disadvantage. The combination of all these things and more, has crushed the souls of these leagues. Gone are the days of Lakers vs. Celtics, or Bulls vs. Pistons. 49ers vs. Cowboys. These intense rivalries barely exist any more, and the leagues are worse off for it.
So now, we have a league caught in the middle of a culture war. The NFL has become a battleground not just for teams, but for ideology. The NFL is in essentially a no win situation. Force the players to stand, you lose progressives. Don't force them to stand you lose conservatives. The NFL is a microcosm of the country right now. Deeply divided, and highly partisan. Culture War 2.0 is real, and has infiltrated every level of our lives. The once sacred bastions of sports, music, movies, and comedy used to be the places we could put partisanship aside and enjoy each other's company. Now we draw battle lines over every single one of these outlets, and wage war with one another. Is the answer to double down and just hate the other side more? I believe the answer is to really look at what the other side is saying and talk to someone you know who is on that side. The President, be it Trump or Obama, cannot force us to come together and see each other's perspective.
We have to do that ourselves.
If you enjoyed this article, please follow me on Twitter and Instagram, and subscribe to my YouTube channel! Watch me on Periscope as well!


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Do you know what your clients value most about working with your law practice? Knowing the answer to that question has a huge impact on your ability to attract your ideal best client.
Thomson Reuters created a white paper on how to prove your value that I found interesting. It needed a bit more detail to be actionable so I decided to provide that here. Let's walk through the steps together, shall we?
Know what your clients value & provide that
Clients know what they want. They want the end to their legal problems. But, how exactly? A resolution that seems good to you might not work for your client. You know the old chestnut about assuming, right?
How do you determine what clients want from and value in their interaction with you as their lawyer? Ask them. Here are three methods you can use to understand what experience and outcomes your clients want most.
- Do a Win/Loss Study
- Add a survey to your intake process
- Do an exit interview
- Do a Win/Loss Study Work with a neutral consultant to determine why the client hired you and what they thought about their client experience and outcomes. Don't try to do this with your staff. You need an objective third party who is good at question formation and follow through to get clear undistorted responses.
2. Add a survey to your intake process Along with the information that you need to start the matter include a short "Getting to know you' survey that inquires about the client's reasons for hiring your firm and what makes a great client experience for them. Don't just sip the information. USE it to improve your processes.
3.Do an exit interview with your client Everything you need to know to get your next client you can learn from your last client. Ask questions that help your client think deeply about their experiences with you. Don't settle for surface answers. The key is to be specific without leading.
For example, if you ask Why did you decide to hire our firm? the client might remember but they also might not. Having a legal problem is stressful and often clients suffer from brain fog because of that stress. They literally don't know.
Instead, try asking these questions:
- What is something you remember from working with us that made a big positive/negative impact on you?
- If you were referring a friend to us, what would you say to persuade them to work with us?
- What surprised you about working with us?
You'll begin to develop a picture after asking 10 or so clients. Do this as a regular practice to fine-tune your messaging.
Set client expectations properly
You practice law every day. Most Americans only interact with a lawyer to purchase their home, to get a divorce or perhaps draft a will. That means most clients have no idea how to behave or cooperate with you on their legal matter. Help your clients to not feel stupid and you have won their hearts forever. How can you do that easily?
- Decide what you expect from clients.
- Set expectations around common problem areas like communication, payment, and social media
- Communicate these expectations early and often so your client understands.
- Determine what you expect from clients. When you are launching a law practice it makes sense to take any customers that come along. However, as your practice ages and you have more experience, it's important to define who is an ideal best client for you. Which clients do you love working with? Who inspires you to do your best work?
One expectation every lawyer has but probably doesn't articulate is getting paid. Make it explicit by asking clients if they indeed to pay you and explaining what may happen to their legal matter if they do not pay you. Clients still think lawyers are affluent so your client might assume you don't need the money unless told otherwise.
2. Tell clients what to expect from you. They have no idea what is normal or what to expect. Be crystal clear about communication because poor communication is the #1 bar complaint. Help them understand when to call and when not to call you. Explain what things will be out of your (or their) control. The more they know, the less panic your clients feel. Tell them not to air their dirty laundry or discuss their legal matter on Facebook, if that's gonna be an issue. Give them an alternative.
3. Communicate early and often. Create an infographic or video that outlines the lifecycle of their legal matter and what is required at each step. Use an app like Case Status to keep clients informed without spending your time on the phone. Brain fog, remember? Your client didn't hear you the first time or the 5th time for that matter.
Work efficiently
Today's legal consumer is more savvy and price-sensitive than ever before. The Clio Legal Trends study suggests that clients are demanding more cost efficiency from their lawyers. They don't want to pay extra because you are a solo and small firm so things take longer. How can you please your clients without writing down hours?
- Review your foundation
- Improve your systems
- Delegate marketing and admin work
- Review your foundation. Your practice is only as solid as the cornerstones of your practice. By that, I mean your website, online presence, systems and client attraction. Review each cornerstone to determine what is lacking and adjust. For instance, if you spend billable time on social media, it's time to find responsible social media management. Your social will be consistent, fresh and relevant and you'll be able to use that time to build relationships or bill client hours.
- Improve your systems. You run your practice the best way you know how, which is great. However, the way you do things isn't the only way, or even, the best way. Take a look at these systems to see how you can update them: lead generation, intake, onboarding, information updates, billing and follow up. Do you have a system for getting client testimonials or reviewing client satisfaction? You need those.
- Delegate your marketing and administrative tasks. Did you know that lawyers spend 48% of their time on client attraction and marketing? Studies report that some lawyers only bill 1.6 hours a day. Ouch. Reclaim your time and get better results by delegating your marketing to a virtual assistant who is more skilled than you and actually likes marketing.
Your virtual assistant will help you do so many things like research your keywords, set up your CRM system, follow up on late invoices. And so much more.
And no, hiring a virtual assistant will not be a time suck. It will be a huge benefit. You see as you prepare to set your talent up for success you will be creating your own operations manual. Your practice will be more organized and less chaotic. You'll be able to sit back and enjoy more time to practice law, write articles, network or even be with family.
There are so many resources for outsourcing now like Upwork and Fiverr including lawyer-exclusive sites like Book-It-Legal and the Freelance Firm
Not sure how to get started with delegation? No worries. That's my jam. I'll help you decide what to delegate and share the best resources with you during your VIP Day.


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Our Beliefs
- Posted by Uidsglobal
- On July 28, 2017
- 0 Comments
UIDS believes that all human beings should have the rights to learn, know and enjoy freedom, opportunity, prosperity, peace and comfort equally wherever they are.
Each individual should have the freedom and rights to conduct their lives ethically, logically and professionally through their life-long and experiential educational development.
All human lives with learnability should not be restricted to the common, known, traditional, conservative and limited ways of learning. All should be able to, if they wish, progress through their life development to enjoy whatever form of professional practices they so desire through the educational freedom provided to them in ways that UIDS and other similar institutions may offer.


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Full Stack Basics for the Non-Developer, Part 2
Here's part 2 in the series explaining our "full stack" at a high level. If you missed part 1, make sure to give it a read first. If you prefer, you can read the long-form post with all the content in one. Again, feel free to call me on any technicalities or suggest changes/additions in the comments!
View/download a full-size version here to follow along.
4 - Dev Server
The development server is a web server that handles the next stage of the deployment process on the way to the production environment. As developers are working on a project in Github, the site starts to come together to the point that it's ready to be hosted for internal review, and here's where the dev server comes into play. The dev server has much of the same application stack/development environment that local envinonment does, and the more closely configured the dev server is to the production server software-wise, the better. Ours happens to be a dedicated machine in our server room. Unlike a local environment, the dev server is actually serving websites to a network (which can be controlled to be internal only or accessible via the Internet) so that work in progress can be viewed by means other than looking over a developer's shoulder. When multiple developers are working on a project, the dev server is the best place to deploy their combined code for a first look. Encourage developers to update dev regularly; showing work early and often is healthy!
5 - Internal Review
Here's where more people get involved. The expectation of the website on the dev server is that it displays active work in progress and therefore is at times broken and/or buggy. When a website is early in development, parts may be complete and others haven't even been touched yet. When a website is live on the Internet but also in continued development, the dev server's in-progress development may actually be less functional than the live website due to regression. While the dev server's main purpose is to show work in progress, it also serves as initial QA and testing ground to allow for behavior-driven development. Our QA team can do automated testing with Behat, hands-on exploratory testing, or any of the other multitude of types of software testing that exist.
6 - Staging Server
The staging server is yet another web server in the deployment process prior to the production server. Any number of servers can exist between the local environment and the production server (see chart), but the two we regularly employ are dev and staging. The more closely configured the staging server is to the production server software AND hardware-wise, the better. This allows a higher level of confidence that no issues will show up in production that can't also be reproduced on staging, and initial performance testing/load testing can be completed to ensure software performance assuming the hardware somewhat resembles production. The process of deploying to the staging server is essentially the same as the dev server deployment, just with a different target environment.
7 - Stakeholder Review
Staging is usually the first environment that external project stakeholders review, as the deployments made to staging are less frequent and the work is more polished than dev. Clients and development partners test and accept our work on the staging server prior to our deployment to production. For a new site that is not yet live in a production environment, initial content entry and site configuration often occurs in staging as well so that the site is fully ready to be seen by the world when it goes live on production.
8 - Production Server(s)
At last, we've arrived at the production server! Or servers! Depending on the the number of visitors the website receives and the amount of data that needs to be transmitted, multiple servers with (viii) load balancing may be necessary in order to handle the website traffic. This (and dev/staging servers for that matter) could be either a virtual server (essentially only part a of a physical machine's resources running a virtualized copy of the full stack from operating system to website code) or a dedicated server (a physical server solely used for hosting a single website). It could be an old desktop computer running server software in the office closet or it could be a server in (ix) the cloud. Kudos, by the way, to whoever came up with the buzzwordy "cloud" label applied to what is essentially nothing more than one or more networked data centers. The cloud is much less some ethereal place where data lives, and much more huge infrastructure intended to provide high availability and performance for web hosting. Our go-to these days for cloud services (as it is for many developers) is (f) Amazon Web Services (AWS), which has the most tools for server management and the biggest cloud network available. We often run (g) Puppet on our servers to allow for automation of server-level (x) configuration management, saving our Managed Cloud team huge amounts of time and manual effort. Further, (h) New Relic and similar analytics tools allow us to review and (xi) manage performance of software and hardware on our servers, aiding troubleshooting performance problems. DevOps, or the intersection of development and IT operations, is primarily concerned with this server configuration and software management.
With hardware to host the website out of the way, let's finally turn to the software and languages involved in creating and serving a website. These parts of the technology stack are the same across dev, staging, and production environments. At the core is the open source LAMP stack, which is the primary domain of a backend developer focused on the (xii) server-side in the client-server model:
- (i) Linux is the operating system that runs on our servers. It's a Unix-like operating system, so applications that run on our servers usually also run on our local Mac environments. Beyond the user experience of OS X, that's a big part of the reason we develop on Macs.
- (j) Apache is the web server software running that allows users to connect to the server and make requests using hypertext transfer protocol (HTTP). Yep, that's what that http:// or https:// start to a URL address is all about.
- (k) MySQL is the software used to manage the relational databases of dynamic websites. It is managed via command line, but there are a number of GUI interfaces (phpMyAdmin being a common one) that allow for database administration as well. When it comes to content management systems (covered below), they are programmed to interact directly with the database without human assistance.
- (l) PHP and (m) Python are two of the primary server-side languages we use for development. Note that this is one area where websites that use scripting languages differ from mobile applications which are compiled to be downloaded from an app store and run locally on the mobile device. Instead, these scripting languages are interpreted from one language into something else, in what's known as preprocessing.
That brings us to the (xiv) CMS, or content management system. The ultimate goal of the CMS is to allow website editors and administrators to make configuration changes, content changes, and generally manage their website without needing to know programming languages. The more content changes on a website and the more content-heavy the website, the more a CMS is called for. A CMS relies heavily on a content model that matches the (xiii) database schema. For instance, with an example of a simple blog, there will be multiple posts, and each post needs a unique key (often an ID), a title, an author (who is often a site user), a date, the post body, and the multiple comments related to that blog. Each comment also needs to have a unique key, a commentor name, a date, a subject line, and a comment body. The oversimplified database schema could look something like:
Within the relational database, each of the three types of content has a table. Within each table the fields make up the individual columns, and the rows are populated by the numerous individual pieces of content. Because of all the unique content and different requests for specific content from users causing extra load on the server, most CMS offer (xv) application-level caching to build cached versions of commonly requested pages from site visitors. Wondering why you're not seeing the changes you just made to your website? Try clearing the application caches! Metal Toad works with a number of different content management offerings, most notably (n) Drupal (a PHP-based enterprise-ready CMS), (o) WordPress (a PHP-based CMS used by a huge number of websites), and (p) django (our Python go-to for databased managed projects that require a content framework rather than a full-blown CMS).


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|Price (In Rs.)
|Production Time (In Days)
Detachable Bluetooth speaker flask
Put the bluetooth speakers and water bottle together, use seamless connection and it will not leak water, suitable for indoor home or outdoor Bike, Riding, Fishing, Camp etc..The bottle body adopts advanced international inspection material -, inside and outside
Play your favorite music on-the-go, enjoy Music and stay Hydrated. Convenient carry handle. High Quality Hot AND Cold Flask With Bluetooth Speaker
Stainless steel body with 500ML capacity
Ideal for indoor and outdoor use
Double desk vacuum flak with spill proof cap.
Has inbuilt 5W water proof speaker, can connect with Bluetooth and Aux cable.
Goods are shipped within 24 hours of production time.
For Production time please check the days mentioned against the quantity and price slabs in the product information section.
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Durga Puja 2019 Speech | Essay | Article
Durga Puja is very soon. Durga Puja 2018 is starting from the third week of this year October. Here is several Durga Puja 2019 essays and articles. Stay happy and make everyone happy.
These articles would be helpful for students and teachers. Feel free to use these essays and spread the love.
|Durga Puja 2018 Speech | Essay | Article
Durga Puja 2019 Speech | Essay | Article - 1
Durga pooja is celebrated to tribute the victory of good over evil. Durga Puja is also known as Navaratri in some places. It is believed by the devotees that at this day Hindu goddess Durga got victory over the huge demon Mahishasura. She was called by the God Brahma, Vishnu, and Shiva to kill the demon and make the world free from that Rakshash. After many days of battle, she finally killed that demon on the tenth day, the day is called as Dussehra. The real meaning of Navaratri is the nine days and nights of the battle between goddess and devil. Durga Puja fair attracts a huge crowd of devotees and visitors including foreign tourists at one place.
Durga Puja 2019 Speech | Essay | Article - 2
India is a land of fairs and festivals. It is so called because people of various religions live here and they all celebrate their fairs and festivals all through the year. It is a holy place on this planet where various holy rivers run and big religious festivals are celebrated.
Durga pooja is a festival (means festival of Nine Nights) celebrated by the people, especially in Eastern India. It brings a happy festive atmosphere all over the country. People go to the temple or worship goddess Durga at home with full preparation and devotion. Devotees worship goddess Durga for their well being and prosperous life.
Once Kautsa (son of Devdatt) has decided to offer guru Dakshina to his guru named Varatantu after completing his education however he was asked to pay 14 crore gold coins (one for every 14 sciences he studied there). In order to get the same he went to the king Raghuraj (ancestor of Rama) however he was unable because of the Vishvajit sacrifice.
So, Kautsa went to Lord Indra and he again summoned Kuber (god of wealth) to rain the required gold coins over "shanu" and "apati" trees in Ayodhya. In this way, Kautsa got gold coins to offer to his guru. That event is still remembered through a custom of looting leaves of the "apati" trees. At this day, people gift these leaves to each other as a gold coin.
Durga Puja 2019 Speech | Essay | Article - 3
Durga Puja is widely celebrated at many places in India such as Assam, Tripura, Bihar, Mithila, Jharkhand, Odisha, Manipur, West Bengal, etc. At some places, it becomes a five-day annual holiday. It is a religious and socio-cultural event being celebrated for years with complete devotion by the devotees. A huge Durga puja fair also held in the Ram-Lila ground which attracts a big crowd of people. The festival of Navaratri or Durga puja has various significances. The meaning of Navaratri is nine nights.
The tenth day is known as Vijayadashami or Dussehra. It is the day when goddess Durga got victory over a demon after nine days and nine nights long battle. Goddess Durga is worshipped by the people to get strength and blessings. Worshipping Goddess Durga helps devotees to remove negative energy and negative thoughts as well as getae peaceful life. It is celebrated to commemorate the victory of Lord Rama over evil Ravana. People celebrate this festival by burning the big statue of Ravana and fireworks at night of Dussehra. Another legend behind Durga puja is Lord Rama.
According to the Ramayana, Ram had performed a Chandi-puja in order to get blessings of Mata Durga to kill Ravana. Rama had killed Ravana on the tenth day of Durga puja called as Dussehra or Vijayadashami. So, Durga puja is the symbol of victory of goodness over evil power forever.
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Eid Ul Fitr 2019 Wishes, Messages, SMS, Quotes, Greets, Images, Pictures
Durga Puja 2018 Speech | Essay | Article - 4
Goddess Durga is worshipped all nine days of the festival. However, days of worship varies according to the place. Devotees of Mata Durga keep fast for all nine days or only first and last days. They decorate and worship the statue of the goddess by offering Prasad, Jal, kumkum, nariyal, Sindoor, etc according to the capacity with great devotion. Everywhere looks very beautiful and the environment becomes clean and pure. It seems that really goddess Durga makes a round to everyone home and blesses Her devotees. It is believed that worshipping Mata provides delight, prosperity, removes darkness and evil power. Generally, people perform puja for three days (called as Saptami, Ashtami, and Navami) after keeping fast for long 6, 7, and 8 days. They offer food, fruit, and Dakshina to the seven or nine unmarried girls in the morning in a clean manner in order to make goddess Durga happy.
Durga Puja 2018 Speech | Essay | Article - 5
This festival involves the worship of Shakti i.e Goddess Durga. The legend Shakti lays back to the story of Mahisasur, a powerful daemon also known as the Buffalo Daemon. Through years of intense praying and worship, he got boon from Lord Brahma that no power could him making him invincible. But once the divine powers were bestowed upon him, he started ravaging the whole world and killing people and eventually wanted to uproot the Gods too. The Gods, in dismay, combined their powers to create a beautiful maiden, and each placed his or her most potent weapon in one of her ten hands riding a lion. Durga killed Mahisasur and won the heaven back for the Gods.
Her return in each year in the Bengali month of Aswin (September-October) commemorates Rama s invocation of the goddess Durga before he went into battle with Ravana.
Durga Puja is celebrated as one of the biggest festivals in Bengal and is also the most significant socio-cultural event in Bengali society.
Durga Puja 2018 Speech | Essay | Article - 6
Durga Puja is one of the main festivals of the Hindus religion. It is also known as Sharadotsav or Durgotsava of which six days are observed as Mahalaya, Shashthi, Maha Saptami, Maha Ashtami, Maha Navami, and Vijayadashami. Goddess Durga is worshipped all through the days of this festival. It generally falls in the Hindi month of Aswin. Goddess Durga has 10 hands with a different weapon in each. People worship goddess Durga to be safe from the evil power.
Durga Puja is celebrated from sixth to nine days of the bright lunar fortnight (Shukla Paksha) in Ashvin. The tenth day is celebrated as Vijayadashami as at this day goddess Durga got victory over a demon. This festival marks the victory of goodness over evil power, a buffalo demon Mahishasura. People in Bengal worship Durga as Durgotinashini means a destroyer of evil as well as a protector of devotees. It is widely celebrated at many places in India such as Assam, Tripura, Bihar, Mithila, Jharkhand, Odisha, Manipur, West Bengal, etc. At some places, it becomes a five-day annual holiday.
It is a religious and socio-cultural event being celebrated for years with complete devotion by the devotees. A huge Durga puja fair also held in the Ramlila ground which attracts a big crowd of people.
Due to the people's negligence, it impacts the environment to a huge level. The materials used in making and coloring (such as cement, plaster of Paris, plastic, toxic paints, etc) the sculptures of Mata Durga causes pollution to the local water resources. The immersion of the statues directly pollutes the river water at the end of the festival. In order to reduce the environmental impacts of this festival, there should be efforts from everyone's end that the use of eco-friendly materials by the artisans in making statues, devotees should not immerse the statues directly in Ganga water and search out some safe ways to perform the rituals of this festival. Commercialization of the Hindu festivals in the 20th century has created major environmental issues.
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Meet Our Veterinarian
David Dunlap, DVM
- Raised in Tuscaloosa, AL.
- Graduated from Auburn University in 1994 with a Animal Science Degree.
- Graduated From Auburn University College of Veterinary Medicine in 1997.
- Started North Alabama Equine Hospital in 2002
- Lives in Madison, AL with his wife Beth and their two children Laura Kaitlin and Crawford.
- Enjoys All aspects of Equine Medicine and Surgery with a special interest in Lameness and Podiatry.


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- blog.cord.edu/wscottolsen
- w.scottolsen
Location:Moorhead, MN, United States
About W Scott Olsen
Featured on LensCulture
- In her new book, Lynsey Addario grapples with the ethical complexities that come with being a documentary photographer.
- A new book by photographer Rachel Cobb expertly captures the invisible phenomenon of wind.
- Looking back on Sheehan's author portraits, we are reminded of the importance of connecting with the faces behind the stories that impact our lives.
- A review of a first-rate catalogue—filled with compelling stories as well as an overview of photography's relation to painting and other arts—that accompanied a major exhibition at the National Portrait Gallery in London.
- Packed with jubilant families, the smell of sweet cotton candy, and the sounds of carnival rides, the county fair is a nostalgic cultural institution for many Americans. Here, a photobook that digs deeper into the quiet moments that visitors often overlook.
- A new, retrospective book looks back at master photographer Joel Meyerowitz's career: not just his greatest hits, not every photograph he's ever taken—but the pictures that really matter.
- A comparative review of two very different collections of street photographs—the contemporary "Humans of New York" and the classic work of Helen Levitt—reveals an important distinction in the way we relate to all kinds of pictures.
- "This, I thought, is the allure. I have always loved water, both salt and fresh, and boats, for me, are made as much of magic as steel. But there is something deeper in the way water calls…"
- "As I read passages by photographers talking about their work, what I heard was a conversation…a multi-voiced guide on how to see the world, how to pull meaning from the elusive, how to think about the work we do…"
- A deep, personal look into the mind of a celebrated conflict photographer, one that takes us beyond the cover photos and into the great risks and costs that such a dedicated life entails.
- The world's most iconic images linger in our minds, inviting us to create further stories and worlds from the moments captured therein. Why? This essay offers a single frame and an explanation.
- A photographer's talent is an understanding of depth—so how can anyone make a good photograph while in the shoes of a tourist, when they have no depth to rely upon? This traveler's essay offers one solution.
W Scott Olsen's Projects on LensCulture
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Despite not making any serious effort in recent times (and therefore grateful thanks to the efforts of a colleague in putting parties together), my TS10L has finally found a new home.
Not only does that help the bank balance (obviously), but I actually get paid to increase the usable area in the workshop!
The new owner did not have a use for the rails or fence, so they are available if anyone is interested in making an offer.
The rails are 52″ long, and it is a solid Biesemeyer style fence. It should be reasonably easy to get it to fit on a number of tablesaws, so if you were interested in increasing the overall cutting range of your saw, have a think about this one.
A lower-quality one is available from Carbatec for $449 (new) with 30″ rail (760mm), whereas this is 52″ (1320mm), and a much sturdier fence with HDPE sides. Looking for offers around $350.
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|CSKLS 731 Course Outline as of Fall 2016
|Changed Course
|Discipline and Nbr: CSKLS 731
|Title: AC SKILLS/GED PREP I
|Full Title: Basic Academic Skills and GED Preparation I
|Last Reviewed:11/25/2019
|Course Hours per Week
|Nbr of Weeks
|Course Hours Total
|Lecture Scheduled
|17.5 max.
|Lecture Scheduled
|Lab Scheduled
|6 min.
|Lab Scheduled
|Contact DHR
|Contact DHR
|Contact Total
|Contact Total
|Non-contact DHR
|Non-contact DHR Total
|Total Out of Class Hours: 0.00
|Total Student Learning Hours: 350.00
Grading: Non-Credit Course
Repeatability: 27 - Exempt From Repeat Provisions
Also Listed As:
Formerly: Catalog Description:
Instruction and individualized learning plans are provided for preparation for the GED and other High School Equivalency tests. Course also provides academic skills development in preparation for math and English placement tests; credit Math and English Pathway classes; Career Technical Education (CTE) classes; and Basic Academic Skills Certificate of Completion. First level course covers math computation, reading comprehension, sentence and paragraph skills, and basic computer skills, as determined through initial assessment.
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Instruction and individualized learning plans are provided for preparation for the GED and other High School Equivalency tests. Course also provides academic skills development in preparation for math and English placement tests; credit Math and English Pathway classes; Career Technical Education (CTE) classes; and Basic Academic Skills Certificate of Completion. FIrst level course covers math computation, reading comprehension, sentence and paragraph skills, and basic computer skills, as determined through initial assessment.
(Non-Credit Course)
Limits on Enrollment:
Transfer Credit:
Repeatability:27 - Exempt From Repeat Provisions
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
|Associate Degree:
|Transfer Area
|Transfer Area
|CSU Transfer:
|UC Transfer:
Certificate/Major Applicable: Certificate Applicable Course
COURSE CONTENT Student Learning Outcomes:
Upon completion of the course, students will be able to:
1. Solve a variety of math problems involving whole numbers and decimals.
2. Demonstrate comprehension of basic academic, workplace, and recreational reading through discussion and/or brief written response.
3. Use correct basic spelling, capitalization, and punctuation in simple sentences for basic academic and workplace writing.
4. Use a computer for basic word-processing, academic software, GED/HSE testing sites, and college enrollment.
Upon completion of this course, students will be able to:
1. Math
a. Add, subtract, multiply, and divide whole numbers and decimals;
b. Solve basic word problems with whole numbers and decimals.
2. Reading
a. Interpret basic textbook material in science, social sciences, and literature;
b. Apply reading skills to news articles, basic workplace content, and pleasure reading.
3. Writing Skills
a. Respond to selected basic-level readings in complete sentences;
b. Write complete and correct simple sentences;
c. Apply basic spelling and capitalization rules to class assignments and work-related writing.
4. Basic Technology
a. Use a word-processing program for short writing assignments
b. Navigate between computer learning programs
c. Access and use college and GED testing systems for enrollment and other services
Topics and Scope
Content, topics, and scope will vary, depending on student skill level
1. Math
a. Addition, subtraction, multiplication, and division of whole numbers and decimals
b. Basic word problems for whole numbers and decimals, including money and workplace-related situations
2. Reading
a. Finding the main idea in paragraphs
b. Strategies for interpreting meanings of unfamiliar words (context, dictionary)
c. Strategies for approaching basic types of reading such as workplace-related (instructions, employment ads, memos), short fiction, news articles
3. Writing
a. Spelling and capitalization rules
b. Subjects and verbs
c. Simple sentences vs. fragments
d. Writing responses to short articles and fiction pieces
4. Basic Technology
a. Basic computer use and navigation among assigned software programs
b. Basic word-rpocessing and keyboarding
c. Student portals for enrollment and other services
d. GED and other HSE test websites
1. Computation exercises in texts, worksheets, or computers
2. Reading from assigned texts, magazines, newspapers, software applications, and job-related material
3. Reading comprehension exercises in textbooks, worksheets, and educational software applications
4. Textbook, worksheets, and computer assignments on spelling, capitalization, and complete sentences
5. Written responses to reading assignments and specific topics
6. Exercises in computer use, keyboarding, and basic word-processing
7. Computer quizzes and assessment tests for academic skills
Methods of Evaluation/Basis of Grade.
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.
20 - 30%
|Reading responses; written assignments
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.
|Problem Solving
30 - 50%
|Basic math computation exercises
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.
|Skill Demonstrations
0 - 0%
|Exams: All forms of formal testing, other than skill performance exams.
10 - 20%
|Quizzes and assessments using multiple choice, true/false, short answer
|Other: Includes any assessment tools that do not logically fit into the above categories.
|Other Category
20 - 30%
|Computer assignments
Representative Textbooks and Materials:
Breakthrough to Math. New Readers Press. New York. 2012
Writing for the GED Test. New Readers Press. New York. 2014
Essential Reading Skills. Omie Drawhorn and Teresa Perrin. Essential Education, Corvallis, Oregon. 2013
Kaplan GED Test 2015: Strategies, Practice, and Review. Caren Van Slyke. Kaplan, Inc.New York. 2015
Instructor-prepared materials.


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Fani Kayode questions judgement of Christians sentenced to death in Taraba
A former Aviation Minister Femi Fani Kayode has queried the judgement of Justice Abdul-Azeez Waziri of the Yola High Court for sentencing five men to death by hanging for the murder of a cattle herder in Adamawa State.
Alex Amos, Alheri Phanuel, Holy Boniface, Jerry Gideon and Jari Sabagi, all from Demsa local government area of the state for killing one Adamu Buba.
Fani Kayode while reacting to the judgement said Nigeria now seems like an apartheid state where the Fulanis are above the law.
"The jihadists who killed the RCCG Evangelist for preaching in Abuja were set free.The ones who killed Bridget,the Deeper Life Pastor's wife in Kano were set free. No Fulani terrorist has been reprimanded or jailed for killing more than 5,300 Christians in 2018 alone.
"Meanwhile 5 Christians of the Numan tribe have been sentenced to death by a Fulani Judge in Adamawa for defending themselves against a Fulani terrorist. Do non-Fulani lives not matter as well? Is Nigeria now an apartheid state where the Fulani are above the law?" he questioned.
Follow us on twitter @NigeriaTodayNG
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There is need for CAN/PFN to rise against this nonsense.


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This hotel features a swimming pool, concierge services and business center.
|290 Bal Bay Drive
Bal Harbour, FL 33154 | vCard |
|Check In Time:
|4:00 pm
|Check Out Time:
|11:00 am
|Nearest Airport:
|Miami International (MIA)
|In Rooms:
|Air-Conditioned. Bath Robes. Balconies/Patio. Cable TV. Coffee Maker. Kitchen. Microwave. Hair Dryer. Safe. Data Line. Voice Mail. Wi-Fi.
|Concierge. Daily Maid Service. Rollaway Beds. Wake Up Service.
|Special Amenities:
|Business Center. Elevator. Pool, Outdoor. Spa.
|Other Info:
|24-Hour Front Desk. Express Check Out. Non-Smoking Hotel. Non-Smoking Rooms. Self Parking. Parking Fee. Wi-Fi in Public Areas.
|Water. Pool. Garden.
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|La Goulue Restaurant
Caffe Da Vinci
Santa Fe News & Espresso
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Sea View Hotel
The Ritz-Carlton Bal Harbour, Miami
The St. Regis Bal Harbour Resort
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About The New Paltz Food Pantry
The New Paltz Food Pantry is a 501c3 organization that responds to hunger on the SUNY New Paltz Campus. Food insecurity is a widely misunderstood topic on college campuses. Food insecurity is a mounting problem leading to diminished ability to concentrate on studies. The CUFBA -College and University Food Bank Association of which the SUNY New Paltz Food Pantry is a member has seen a tremendous growth in the number of food pantries serving college students


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'Gender Identity' bill creates special class of people while infringing on rights of women and girls
On Wednesday, the New Hampshire House of Representatives will vote on House Bill 478 (HB 478), AN ACT prohibiting discrimination based on gender identity. This controversial piece of legislation is being pushed by many out-of-state extreme left wing organizations. There are [Read More]


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China warned on Friday that tensions on the Korean Peninsula could spin out of control, as North Korea said it could test a nuclear weapon at any time and an American naval group neared the peninsula in a show of resolve. "The United States and South Korea and North Korea are engaging in tit for tat, with swords drawn and bows bent, and there have been storm clouds gathering," China's foreign minister,
Wang Yi, said in Beijing, according to Xinhua, the state news agency. "We urge all sides to no longer engage in mutual provocation and threats, whether through words or deeds, and don't push the situation to the point where it can't be turned around and gets out of hand," Mr. Wang said after meeting with his visiting French counterpart, Jean-Marc Ayrault, according to Xinhua. READ MORE


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Auto Accident Leads
Vehicle accidents, MVC (motor vehicle collision), traffic accident, car smash, road traffic accident, car accident, automobile accident, or car crash happens when a vehicle hits the other vehicle, animal, pedestrian, other stationary obstruction such as utility pole or tree, or road debris. Traffic collisions can result in injury, property damage, or death.
Personal injury leads are exclusive and real-time. Such leads are the requests for a legal help which comprises of a wide range of personal injury issues. MVA leads encourage to subscribe the whole personal injury practice area to turn on full personal injury advertising for clients' location. However, specific area of personal injury can also be selected which might affect reliable lead flow. There are few reasons that the personal injury practice should be using the services of online lead generation to find the personal injury leads:
- There are almost 6,420,000 auto accidents cases every year in the USA.
- Slips and trips account nearly one million visits of hospital emergency room in a year.
- Only in the US, the medical malpractice cases filed each year, against doctors are 15000 to 19000.
There are hundreds of millions of personal injury law issues that need qualified lawyers to help them in claiming procedure or in negotiating the fair settlement. Start getting justice for the injuries today!
MVA's exclusive auto accident leads are the requests for a legal help by those who are the victim of the auto accident and got injured. All of the auto accident leads should meet the below qualifying criteria or the victim can request the credit for that lead:
- The injury occurred.
- The prospect was not at fault (happens rarely).
- No attorney has been retained already.
- Time limit of accident happened is within the past three years (happens rarely).
Follow-up Questions:
Following follow-up questions may pose after the auto accident lead is selected:
- The Statute of Limitation: MVA leads then gather the information about when did the accident take place. This helps in screening the unreasonable requests that outside the statute of limitation. This also helps the verification team to approve client's returns quickly.
- Fault: To determine the fault the options included are: "Yes, I caused the accident". "Another person was involved", or "The accident involved the animal, tree, or an act of nature."
- Medical Treatment: Team then determines that whether the victim was treated by the doctor or the hospital for accident-related injuries.
In addition to the above criteria, MVA team double-verify to determine whether the lead is in the right category or not. A further list of questions is posed to ensure that the lead is actually from the category of the auto accident lead. Leads may be purchased at least possible increments of 25. 50, 75. 0r 30 leads monthly depending on the geographical scope. Because of nationwide heavy demand, currently, the motor vehicle accident leads are sold on the national basis or statewide.
Auto Accident Lead Statistics
According to a study by Insurance Research Council, over 2 million people get injured in auto accidents every year. Using a lead generation brings in new clients in a powerful way to improve the practice. An auto accident lead MVA generates comes from those car crash victim who expressed their interest in consulting the attorney. MVA Leads link the law firm with the clients looking specifically for a legal representation in firm's desired geography and are then sent to the law firm in real-time.


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Transforming the Marketing Department for the Digital Age
One of the most difficult aspects of digital transformation—moving from a traditional to a digital-first approach to marketing—has been in transforming the marketing department, and indeed, the entire corporate communications structure, to take advantage of new tools and techniques.
In many marketing departments that have been in existence for many years, digital marketing was often added as a second parallel structure alongside the traditional marketing activities. The erroneous assumption has been that traditional and internet marketing are entirely different things that need entirely separate approaches. This, however, is not the case and, in our experience, these parallel structures create new—and worsen existing—information silos.
Our clients who have had the greatest success with their digital-first transformations see that "content is content is
content," meaning that PR/MR, advertising, SEO/SEM, promotion, etc., are not separate departments but interlocking channels within an integrated marketing communications regime. A way to think about marketing communications in this way is:
- Based on a strategic business goal, a marketer decides on a message designed to illicit a particular response from a particular audience segment
- That message is wrapped into a piece of content created to best present the message to the audience segment
- The content is delivered via a channel or channels selected to most effectively reach the audience segment
- The message is delivered and the response is measured
Digital marketing, PR/MR, advertising, SEO / SEM, promotion, etc., are not separate department but interlocking channels within an integrated marketing communications regime.
Breaking Down the Silos
This process is the essence of marketing communications. Everything else is minutiae. Whether the message is a coupon or brand positioning; sent via a press release, an email, a TV spot, or a landing page, the process is the same. So, rather than long, vertical, and parallel structures that separate marketing work areas by traditional and digital channels, our successful clients have developed structures that are extremely horizontal and flat, and organize work efforts this way:
- Strategy
- Creative
- Communications
- Analytics
In our digital transformation consulting practice, we recommend that the operations of the marketing department should flow through these four functional teams and not be divided into traditional and digital channels.
Digital marketing, PR/MR, advertising, SEO / SEM, promotion, etc., are not separate department but interlocking channels within an integrated marketing communications regime.
A New Team Structure
So, what would this new team approach look like?
Strategy Team
- Defines business goals, aligned with overall business strategies, to be met through digital engagement activities; defines ROI models
- Secures necessary funding
- Serves as the strategic voice of the customer, elicits internal and external customer input
- Sets priorities, oversees and guides the utilization of digital properties and marketing activities and creates a supportive culture throughout the organization
- Ensures the effective use of resources through consolidation and elimination of organizational barriers
- Regularly reviews analytics and ROI reporting against benchmarks, adjusts resources as necessary
Content Team
- Creates and maintains a content governance model and content calendar
- Monitors enterprise ecosystem for content opportunities
- Curates content opportunities and aligns with input from strategy team and experience team persona channels
- Monitors their industry's global environment for content opportunities
- Monitors current website content expiration dates and revises
- Provides strategically tailored content in channel-oriented form as defined by communication team
- Monitors analysis of search rankings and SEM effectiveness and modifies SEO and taxonomy models
Communications Team
- Creates and manages persona profiles and algorithms and rules of engagement necessary to drive marketing efforts
- Aligns marketing goals with digital channels, targeted personas and curated content
- Manages content and analytical data workflows between teams
- Provides content, channel programming, and anticipated metrics to team
- Plans and monitors search marketing and email campaigns
- Conducts internal and external customer focus groups and surveys
- Plans and conducts email nurturing campaigns
- Manages, configures and supports digital marketing tools and platforms
- Informs teams of technology capabilities and site improvement possibilities
Analytics Team
- Collects, evaluates, and distributes all marketing data, coordinates with enterprise dashboard
- Analyzes content and site effectiveness and provides feedback on content to be developed and site functionality to be modified
- Develops prediction models to identify conversion probabilities by persona and geographic segment
Evolving Marketing Roles and Responsibilities
Organizing marketing personnel as strategists, creatives, communicators, or analysts, typically takes some retooling of job descriptions and retraining of current staff. Account supervisors and marketing communications veterans make good strategists. Copy writers, graphic designers, and videographers are creatives. People with experience in public relations, publicity, and community relations are communicators. Auditing experts can be analysts. Strategists must learn to see their brand conversation with consumers from all aspects of the communications ecosystem. Communicators need to learn how to use all communications channels—e-mail, the telephone, social media, website, SEM and more. Copy writers need to learn
about how to craft meta titles and meta descriptions and how "selling copy" is different from "informational content" and how to write the text of website product pages while keeping semantic models and keyword themes in mind. Analysts need to understand how to measure ROI and related metrics in terms of online conversions, media hits, brand awareness, reach, frequency and more. These are just a few examples of how marketing staff can transform themselves. But the vital element is the willingness to break out of traditional ways of thinking and learn as much as possible about digital techniques and how these are integrated into traditional forms.
Digital marketing, PR/MR, advertising, SEO / SEM, promotion, etc., are not separate department but interlocking channels within an integrated marketing communications regime.
About the Author
Robin Snow


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Shinghai, The Pakistani movie, 'Punjab Nahi Joungi' of Pakistani actor, Humayun Saeed and actress Mehwish Hayat won the special award in the Shinghai Organization Cooperation film festival. The ceremony of film festival of Shinghai Cooperation Organization (SCO) was conducted in China and this movie was presented there, which has won the special award in the film festival. Humayun Saeed and Mehwish Hayat were present there to receive the award.
Mehwish Hayat has shared the pictures receiving the awar on the social media website, instagram and also convey eid mubarak to the fans. She said that she has been in China for last many days and she is thankful to attend the SCO film festival, where her two movies were displayed.
Mehwish Hayat said that total 12 movies were presented in the film festival in which 'Punjab Nahi Joungi' was also included but her movie has won this award. This festival is proof of the friendship between the two countries and it is honor for the film industry. This award proves that our movies can compete to the movies of other countries.
Humayun Saeed also expressed this joy on the receipt of the award and said that he congratulates the team of film on winning the award that this award is the gift for eid and also proud for him.


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It is with Great Regret that we have it inform you of the Passing of Stanley (BOB) Smethurst . This happened over night Sun/ Monday Morning and we will keep you informed regarding details of arrangements when known.
Funeral to held at Colchester Crematorium on Wednesday 11th March 2015 at 12.30pm.
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The Mechanics of the Roulette Wheel
All over the internet people are searching for easy ways to make money and of course gambling and roulette tactics and strategies are obviously high on many people's radar. For example for my favorite game – roulette, you'll see thousands of plausible and complicated strategies that apparently will guarantee your success. Throughout this site you'll find details and explanations of many of these systems – but it's best to remember none of them guarantee anything at all.
For this post though, let's just focus on the primary focus of a game of roulette – the wheel. The roulette wheel is made of two main parts –
- rotor – the revolving inner part
- stator – the stationary outer part
The croupier spins the rotor in one direction whilst chucking the ball into the stator which travels in the opposite direction. When first spun the speed means that the centrifugal force presses it against the vertical rim of the stator. But slowly the momentum falls and the ball drops into the sloped part. The ball is in a kind of decaying orbit and it is falling inwards in a spiral trajectory.
Within the Stator you can probably make out the small metal shaped dividers which are known as deflectors or vanes. These are normally diamond shaped and have a huge affect on the trajectory of the ball mainly because if their diamond shape. If it hits a vane then ball will career off in a different trajectory, notice though that very often it slips between these and carries on in the same direction.
Finally you'll see the ball, spirals down into the rotor which is spinning in the opposite direction. It is at this point that the ball first encounters the numbered pockets. There are yet more dividers here between the different numbered pockets, these are normally known as frets and these also can radically alter the balls trajectory as it falls in speed.
Eventually though the ball will settle in a single pockets and we will have a result. Imagine the huge number of forces and impacts involved in determining it's final location – the speeds of spin, the ball, the various frets and the huge number of different collisions and angles required to determine it's trajectory. Taking even a minute to watch and absorb these will make you think twice about dealer tracking.
In the next post I will cover some of the efforts of a mathematician called Ed Thorp and his efforts to analyse these forces with a view to producing an infallible roulette system.
A First Visit to a Casino
You can find casinos in many places across the world, for instance many top hotels have their very own casino on site. However many people miss out on what is a great evening out, simply because they're not sure what to do or think they don't know enough about the rules.
So here's a little starter for anyone thinking about making their first visit to a casino.
First of all don't think casinos are full of Monte Carlo types in black tie playing roulette with the Duchess – they're not. You'll find most casinos are full of every type of person from all walks of life. Most casinos now have taken their lead from the all inclusive Las Vegas model which is purely focused on getting as many people through the doors as possible. This has led to much more relaxed rules on entry and the type of games available.
If you're in the UK for instance you used to have to become a member 24 hours before being let in. A rather odd cooling off period presumably, however this isn't the case any more. It's best to give the casino a call or check their website if you're unsure – just check what the entry requirements are. Every casino I've ever called to ask for advice has been extremely helpful – they do 'customer service' better than almost any sector I've seen. Knowing before hand will make you more relaxed especially if it's your first visit to a casino.
A large modern casino can be a bit confusing at first but take your time and relax. Have a walk around and see what games are on hand, if you don't know a game find a quiet table where the dealer will be able to help you. Obviously don't try and learn a new game on a busy Saturday night, it's not fair on the busy dealer who will have enough on his plate. It's actually easier than ever to learn how to play a new game now because of the internet – here on this site we have many free to play roulette and casino based games. These are perfect for learning the rules before risking real money.
Here's some links to the games we have here –
All of those are very easy to play and if you spend ten minutes playing I'm sure you'll pick up the rules.
Of course playing in a real casino is a little different than playing online simply down to basic etiquette. when you decide which table and game you want to play, simply take a seat. Don't hand your money to the dealer, but place it down on the table – he will give you chips based on the minimum bet on that table. Make sure you're playing at a level your comfortable with – for your first visit I urge you to stick to the low stakes tables. Any special rules or variations will be clearly marked on the table – make sure you read them.
Casino and Roulette Etiquette
There isn't too much to know about general etiquette that good manners doesn't cover. First of all be considerate to other players, never offer advice and certainly don't criticise peoples play.
If you win, enjoy yourself, laugh and cheer – its' supposed to be fun. Casinos like to see people enjoy themselves within reason, just to it without being obnoxious. Similarly if you lose, just accept it – nobody has cheated – it's simply a game which sometimes you win and sometimes you lose.
Never mess with your cards or bets when they've been placed. This is especially important with your bet, don't touch it unless you've won and it's been paid. If you can't reach a spot on the roulette table for instance simply ask the dealer to place the bet for you.
Don't copy players on games like roulette who shower the table with chips at the very last minute. It's a sure fire way to lose and lose quickly. Make sure you place any bet carefully so that there's no confusion. In roulette wait for the dealer to finish paying out before starting to place your bets again, the croupier will remove the little marker on the winning number when it's time to bet again.
You'll become aware of any other little nuances just by watching your fellow players, any little signals like requesting another card or passing you'll see just by watching a few spins or hands being played. It really isn't very intimidating and the dealers should all be happy to help or assist with your questions.


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Dear All
Well what a fantastic Olympic Games it has been so far - totally inspirational!! The swimming in particular has been a massive favourite for me as your # 1 "Swim Geek" - Michael Phelps, Eamon Sullivan and the three Australian female superstars (Libby Tricket, Leisel Jones and Steph Rice) are just sensational right now. Its also very addictive sitting down and watching all the TV coverage (as good or as bad as you perceive Channel 7s coverage to be!). I've found that the Official Olympic Games website at http://results.beijing2008.cn/WRM/ENG/Schedule/SW.shtml offers the easiest way of finding all the results that you may have missed during the day.
Make sure you don't miss the two triathlon events next Monday (women's) and Tuesday (men's) where my tip is for a win for Emma Snowshill and Javier Gomez in the men's. Both should be great events.
So, whilst you are no doubt pinned to your seats watching as much as you can, don't forget to get out there and keep yourself active as well! I went for a swim today visualising that I was swimming like Phelps and despite being relatively unfit right now, it was amazing how good I actually felt in the water by feeding off this inspiration - so make sure you get along to a few sessions this week and give it a try and see what I mean!!
Upcoming "attractions":
Those that are running the City-2-Surf will no doubt be well on their way with their preparations for that event - but what of the other big events this season? We have full details of the various programs that we will be offering up at http://www.theteamcore.com/futureprograms.html
Personally this year I will be preparing for my first ever Rottnest Solo Swim which I'm very excited about. We're going to get the program for this rolling from the start of September and then really hitting off on the 6th October (20 weeks). Its a great challenge and if you've ever thought about doing a solo, duo or team, now could be the year to make that happen. We'll be introducing a Saturday morning long distance open water swim session from October onwards which will be a great chance to practice some open water specific skills and swimming with a support paddler. Let me know if you are keen - we have about 12 people keen so far.
Training this week:
The weather has really picked up in the last fortnight, but three of our sessions are struggling to attract the interest that I would hope and that will allow us to keep running these sessions. These are:
- Monday morning long run (free) - meet at UWA Car Park at 6am on the corner of Mounts Bay Road. Whilst we all run at various speeds, just having the motivation of meeting someone else and running with a group can do wonders for getting your week off to a good start!
- Tuesday evening run technique and drills (1 credit) - meet at McGilvray Oval at 6pm for a 6.15pm start. This session is ideal for those wanting to improve their form and technique in an environment which is supportive, encouraging and motivating - you don't need to be a "whizz" to partake in this session as all abilities are catered for.
- Wednesday evening swim session (1 credit) - meet at Claremont Pool at 5.50pm for a 6pm start. This is a challenging but enjoyable threshold-type swim intervals session (e.g. 100s and 200s). As numbers have been low since its inception, those who have attended have reaped the rewards of some good individual attention on their strokes.
We really need numbers to get up to 10+ to make these sessions sustainable, but rather than just cancel them immediately, we'll give them until the last week in August to see if they pick up at all and then make a decision on whether to cancel these sessions. You don't need to let me know if you're coming, just check out the details at http://www.theteamcore.com/weeklyprogram.html and venues at http://www.theteamcore.com/wherewetrain.html
So, this week, all the sessions are running as normal (http://www.theteamcore.com/weeklyprogram.html ) and this Saturday's bike/run session will meet at 7am at the Dodgy Digital Dunnies (http://www.communitywalk.com/teamcoremap#00046JR7). We'll be doing a 100km freeway ride followed by an 8km run off the bike for those specifically building up for the Ironman in December and other longer distance events. Make sure you bring ample nutrition and fluid even if its a cold start.
Great stuff - see you out there!


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RECIPE OF THE WEEK: Saucy meat loaf
Tuesday, August 2, 2016
Saucy Meat Loaf
1 c. soft bread crumbs
1 c. milk
1 1/2 lb. ground beef
1 egg
1 tsp. Worcestershire sauce
2 T. dried minced onion
1/2 c. ketchup
3 T. brown sugar
1 T. mustard
1/4 tsp. salt
1/2 c. water
1/4 tsp. pepper
Add bread crumbs to milk and let stand for a few minutes. Mix with ground beef, egg, pepper, Worcestershire and onion. Shape into loaf and put in baking pan. Combine ketchup, brown sugar, mustard, salt and water and pour over meat loaf. Bake at 300 degrees for 1 hour and 15 minutes. Baste occasionally.
Recipe by Naomi Alexander


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Friday, April 11, 2014
Tenkara me away...
8 comments:
That sounds like fun.ReplyDelete
You really know how to capitalize the moment. Fly fishing is just neat to watch. So graceful.ReplyDelete
Great planning!ReplyDelete
Sounds like an excuse for a roadtrip... I needz a new fishing pole!!! ;-)ReplyDelete
Oh now you've gone and done it. Awakened an old jealousy I had for stories Ron would tell about his friendship with Valerie Shakespeare of the Shakespeare Company makers of fishing tackle, etc.ReplyDelete
I like to fish from the bank but will never be skilled enough to fly fish from the back of a moving horse. You da bomb!
I am not a big fisherwoman, but am married to a BIG fisherman and can hold my own. Fly fishing on the other hand is an art, and you have to really want to do it to be good at it. I get a kick out of all the fancy costumes the tourists wear when they are fly fishing in Colorado.ReplyDelete
Damn if that doesn't look like the Little Truckee. Get to fishin Gal.ReplyDelete
GRANNY MAR: I sure thing so!ReplyDelete
ARKANSAS PATTI: Not sure it's art the way I do it, but it's fun!
CELIA: Thanks, there ought to be some good streams near you...
OLD NFO: YeeHaw to road trips that get us out in the fresh air near water.
GRANNY ANNIE: That is interesting about Ron, bet he had great stories. LOL, No high explosives here, I got off the horse to fish...
TABOR: It is an art form like any other, and I too get a kick out of seeing the guys with all the high $ gear in the wild... (Is that reverse snobbishness?)
ODIE: Now that you mention it, it does doesn't it! As soon as I find a reliable caregiver for the folks, I'm there.


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Katriona worked as coordinator of research and impact in the Trinity Access Programmes, and developed a significant body of work which evaluated the impact of programmes which attempt to raise the educational aspirations of underrepresented students and increase the capacity of teachers to develop teaching practices which match the 21st century workplace. Katriona has published her work in international journals and is currently partnering with Oxford Department of Education to research the impact that alternative access routes to higher education have students' capability to participate. This project is funded by the Irish Research Council Research for Policy and Society grant, for which Katriona is the principal investigator.
Katriona is a graduate from the Trinity Access Programme; she completed a BA in Psychology in TCD in 2008 and a PhD in Psychology in 2012. She has held teaching positions in University City Dublin and Dublin Business School, lecturing in a range of Psychology and research method modules at undergraduate and postgraduate level and also taught on the Foundation Course in the Trinity Access Programmes for 8 years.


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Pier Luigi Bersani — the leader of Italy's liberal party (the PD) — is speaking this morning.
He's attempting to form a government. Of the main candidates in the latest election, he's the most likely to be successful, and become the next PM.
He has a good first priority.
#Italy's Bersani says he'd cut bureaucracy and size of parliament, reduce the IMU property tax. First priority: get out of "austerity cage."— Michael McKee (@mckonomy) March 6, 2013
The idea of loosening the austerity cage is growing a bit more popular in Europe.
Yesterday Bloomberg reported that EU Commissioner Olli Rehn said it may be appropriate to loosen some deficit targets.