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Professional Blog Writing: Give Your Blog Readers What They Want
A big part of being successful at professional blog writing is giving your audience what they want. While you can come up with endless amounts of content that you like writing about, it will not be successful if it doesn't address what your readers are looking for. When it comes to writing for your blog, you have to put yourself in the shoes of your readers and understand how to capture their attention.
Know Your Audience
If you are going to have a realistic shot at providing the content that your visitors want, you're going to need to find out who is your audience (or if you're just starting out, who you want to target). You can't simply guess at what your visitors want or who is reading your blog. This part of the process is going to require some real research on your part.
In most cases, you can check out your website's traffic statistics with your hosting company or Google Analytics. Most hosting companies provide you with detailed statistics about where your traffic is coming from and who is visiting your site. Try to look at as much detailed demographics information as possible. For example, look at how old your visitors are, what sex they are and where they're coming from.
If the vast majority of your website visitors are 25-year old females from China, you will need to write content that caters to that demographic as opposed to content that would appeal to an older demographic eg. 50 year old men from the United States. While you want your blog to have a general theme, you may have to tailor the content to your visitors as much as possible. Focus on what your target market needs and then provide it to them.
Related article: Top 10 Professional Blog Writing Mistakes To Avoid
Relate to Your Audience
Once you know the type of visitors your blog has, it's your job to relate to them. During this part of the process, you should try to tell a story, if at all possible. Some of the most successful movies and books of all time use a template that is referred to as the "hero's journey." With this technique, the story revolves around a hero. When writing a blog post, try to make your reader feel like the hero in the story. In most stories, the hero is introduced and then has to overcome some kind of adversity before eventually solving a major problem. For example, when writing a blog post about buying a vacation package, your hero is the shopper and the obstacle that must be overcome is finding an affordable vacation package. If your blog is about sports training strategies, the hero is an athlete and the goal might be to dunk a basketball or shoot a two under par.
Throughout this process of telling a story, you should also strive to answer as many burning questions as you can. Every reader has some questions in mind that they go out in search of answers for. This is probably how they ended up on your blog in the first place. Ask yourself what your reader wants to know and then provide that information.
If you approach professional blog writing by giving dry explanations, your visitors will not be able to relate to it effectively. Instead of using this approach, try using vibrant stories to get your message across. This will make a big difference in how satisfied your visitors are over the long-term.
You can also include a personal story from your life in the article or a point of view. Many readers like the idea of being able to relate to someone else who has the same problem. Even if you don't have the exact same problem as one of your visitors, you can usually find some common themes. People relate to stories much better than they do with other methods. If it's a true story, the visitor will relate to it even better and be much more receptive to the solution that you provide. If you can show that you've been through the same problem in the past and got through it or that you understand the problem they are experiencing and have a solution, your website visitors will appreciate your honesty and be willing to accept your recommendations.
Related Article: 10 Things You Can Do Right Now To Increase Your Blog's Visibility
How to Address Visitors
When it comes to providing an answer to a problem, be as specific as possible. Avoid using vague generalities and theory to answer specific questions. In addition to giving specific answers, you should also provide tools that your readers can use to solve their problems.
Throughout the process, address your visitors with confidence as if you are the expert in the field. You are offering guidance on how to solve a problem. While giving guidance, offer some specific tools to help your visitors. These tools could be a software program, an e-book, a service or some other resource that can help them take action.
Putting it All Together
When writing content for your blog, your goal is to capture the attention of your audience and provide them with the information that they are searching for. Where relevant, take your visitor through a story and then lead them to the finish line by offering a specific recommendation or action item that takes them even further. This will help you build authority with your audience and at the same time give them what they want.


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If you've ever been to Kawasaki Station 川崎駅, maybe you too have seen the amazing time-lapse photos of the Kawasaki Factory Tour 川崎工場夜景. We were tempted so we signed up for the 4000-yen boat tour with a phone reservation and met in front of Kawasaki Nikko Hotel for a bus that shuttled us to the boat.
some postcards given as souvenirs
|The boat was not the nicest and was packed with people who all brought snacks with them (good idea - we didn't get the memo though). There were tables inside but you could go up to the top deck and see the factories. Of course, in person, the factories looked nowhere as dynamic as the time-lapsed photos, for obvious reasons, plus it was very chilly and windy outside when we went. The whole time, a Japanese guide explained what factories we were passing... As with most Japanese tours, the guide talked a mile a minute, non-stop. I'm not a fan of this type of information-jamming but there was no escape. I'm not sure if this was worth it and still don't know what to do with all the postcards they gave us. In Lazona's Maruzen, they sell calendars for this... I wonder who buys them.

subset: commoncrawl


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bath |
beam highlight |
lid |
lip & cheek
See the full list of ingredients
I came across an article recently on one of the internet's favorite sites targeted to young women about the "secret" to feeling super confident in red lipstick. The piece included a slide show with makeup tips for how to properly include a bold, red lip.
I wrote previously about most everything you could ever want to know about sunscreen. Check that out here.
The Fourth of July falls on a Wednesday this year, so we're preparing to celebrate our nation's Independence all week! Here's what we'll be stocking in our bags to be ready for any fête that comes our way.
Oh, fall, what a gourd-geous season! The changing leaves often coincide with a serious uptick in impulse buys at the grocery store, and last week the result was a sugar/pie pumpkin in my cart with no concrete plans. Fate threw me a bone, and I had an opportunity to cook dinner for some friends, and our little pumpkin became a pie.
I was surfing through Refinery29 (as one does) when I came across this article, "The Makeup Looks Our Editors Are Obsessed With For Fall." How could I not flip through that slideshow?
It's no longer a secret that oil and skincare go well together, but it can be overwhelming to choose the best facial oil for your skin when there are so many options. Let's take a look at components to consider, and explore some favorite oils.
Let's talk about rules! I promise, this will be exciting.
While "rules" may not sound like a thrilling conversation topic, this information is the foundation for all of the "green" chatter we see when hunting for personal care products. It is also the reason why I urge you to be your own personal regulatory agency.
Generally speaking, there is a shared assumption among U.S. consumers that stores wouldn't sell cosmetics products if they were harmful to human health. This is a very reasonable assumption. If the FDA closely regulates food and drugs, doesn't it do the same for cosmetics, another category under its purview?
The short answer is "yes," but the more accurate answer is "no."
Get 15% off your order when you sign up to learn about products, promos & healthy living.


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Archive for the 'birthing pool' Category
- In: 3 Shires Midwife | artificial rupture of membranes | babies | Birth | birth plan | birthing pool | birthpool | breaking waters | Breech birth | Childbirth | Health | Homebirth | hypnobirthing | Independent Midwife | Independent Midwifery | firstname.lastname@example.com | labour | pregnancy | Private midwife | twins | ultrasound scan | www.3shiresmidwife.co.uk | www.happyhomebirth.com | www.tamba.org.uk
- 2 Comments
This is a guest blog, written by one of my clients.
My name is Donna and I am a mother of three. Two year old Grace and nine week old fraternal twin girls Olivia and Faith.
My husband Paul and I had always agreed that we didn't want a big age gap between our children so when Grace was one year old, we decided to begin trying for baby number two. I fell pregnant fairly quickly but unfortunately suffered a miscarriage at 5 weeks which was very upsetting. After a few weeks we were ready to try again and as before, I fell pregnant within a couple of months.
I was very anxious during the first few weeks hoping that this time I would hold onto the baby. At 12 weeks it was time for the scan. I was feeling quite relaxed as the pregnancy was going well and I was feeling extremely sick which I thought was a good sign.
The last thing on my mind was the fact that I could be carrying twins. When the ultrasonographer casually told us 'oh, you have two in there', we knew that our lives were going to change forever. I didn't know whether to laugh or cry – so I did both! Everyone in the room was so excited for us but my husband and I were just stunned. His face was a picture. They told me that the reason why I had felt so sick was due to the additional hormone racing round my body. They also told us that the twins were fraternal and each had their own placenta and were in their own sac which is the safest type of twin pregnancy.
The first feeling I had once I had calmed down was that of being pregnant for the first time. My pregnancy suddenly went from having a singleton baby and feeling confident that I had done this before so it will be ok, to all the anxieties of a first time pregnancy.
I knew that I had to do my research so as I could make some informed decisions about my pregnancy and birth. When I told the ultrasonographer that I was planning a home birth, her reaction was 'oh, you won't be able to do that with twins'. I had a fantastic pregnancy with Grace and had her at home in a birthing pool. The thought of having to follow a medical route and have my babies in hospital filled me with dread.
As with my first pregnancy, I chose to take on an independent midwife. This was my preference as I knew I would be less likely to end up with a hospital birth. I made sure I looked after myself by eating well, getting plenty of rest (as much as Grace would allow me!) and exercised regularly. I found swimming was great for keeping me fit and taking the weight off my bump. I had regular scans to check on the twins' development and position. Throughout the pregnancy, Olivia (first born) remained head down and Faith was breech. I knew that this wasn't ideal but also knew after doing some research that as long as Olivia remained head down and although a little more risky, I could still safely deliver Faith as breech. At 38 weeks I went for my final scan and to my surprise, Faith had done a full turn and was now head down along with Olivia. The perfect combination for birth.
We had put together a birth plan that covered every eventuality if I needed to be transferred to hospital at any stage. Two days after my last scan; my waters broke at 9.30pm when I was lying in bed. I felt a pop and then a head drop down. I walked into the bathroom and called downstairs for Paul saying 'I think my waters have broken!' He chased upstairs and I told him to call the midwife. My contractions started almost immediately after my waters broke. I spoke to my midwife and she told me to go back to bed as things may not start to happen until the morning and I would need my rest. Olivia was not going to wait until morning. I came downstairs and stood in the bathroom leaning over the toilet with my contractions coming fast and furious. I tried the TENS machine but that didn't really work for me. Paul was in the dining room putting together the birthing pool which I got into as soon as it was ready. The relief was immense. I had heard that water was the most effective pain relief next to an epidural – I can well believe that.
I had four midwives looking after me and the babies and they all arrived at my house in time. It was all happening so quickly and Olivia was born in the pool at 11.55pm. She shot out and I heard her crying straight away. I stood up and held my baby; I was elated and also amazed that my babies would have their own birthdays. One of my midwives held my stomach to make sure that Faith fell and engaged in the right position. We knew she was head down so we needed to make sure she stayed that way. We decided to wait for my labour to progress naturally however, it slowed down. I got out of the pool to walk around and see if I could get it started again. Four hours passed and a decision was made to break the waters around Faith as the midwife discovered they were still intact. As soon as the waters were broken, Faith was born on the sofa, again extremely quickly.
She cried straight away and the midwife placed her on me so as I could give her a cuddle and have skin to skin contact. Another of the midwives was looking after Olivia. Both my babies were born healthy and I couldn't have been happier than I was just then.
The down side was that I now had to deliver the placentae. I was so tired but knew I had to keep going. One of my midwives helped to keep me relaxed with hypnobirthing techniques and control my breathing. The placentae had fused together and were not budging. With a combination of experience from my midwives and a hot towel placed across my stomach, the placenta moved and came away. If it hadn't been for the determination and skill of the team of midwives, I think I would have ended up in hospital with a retained placenta and that would have been disappointing after going through the entire birth at home.
So all was well. I was in good health and although extremely tired, felt elated and proud that I had accomplished the birth I wanted. My husband Paul was fantastic during and after the birth and I couldn't have asked for a more supportive birthing partner.
A home birth is not for everyone and if there had been a health issue with either myself or my babies, I would have chosen hospital care.
I wanted to share my story so as other women can see that you do have choices during pregnancy even when you are having twins and you can make decisions that are right for you. For more information about twin and multiple pregnancies visit www.tamba.org.uk
Donna has also set up a website which offers information about homebirth; she offers a free ebook at www.happyhomebirth.com
Posted August 4, 2010on:
It has occurred to me that I haven't written about the benefits of waterbirth.
I think the use of water in a labour and birth can be hugely beneficial; I'll start with my own personal experience/feelings about waterbirth. When my youngest child was born, more than twenty years ago now, waterbirths were just being talked about in the press. I remember my husband asking me whether I wanted to consider a waterbirth and I have to say that I wasn't interested, but then I'd already had three babies and I knew that I could cope with labour.
As a midwife, I would say that my opinion of waterbirth is only positive. I recognise that not all women will want or need a waterbirth, but I would strongly recommend all women not to rule the use of water out. It may be that you use water by having a bath or shower in labour; it can be hugely comforting to have shower water jetting onto your tummy or back whilst in labour.
As I see it, if we are achy or tense a bath is usually helpful. It works in just the same way in labour; water is usually relaxing. Another benefit is that women are much more mobile in labour and have their weight supported by the water making it easier to move around. Lastly (dare I say it) if you are in a birthpool no one can interfere with you! You are in your own space and are much more in control of what happens.
Most hospitals now have at least one birthing pool and if it is something that appeals to you I suggest you discuss it with your midwife and let the labour ward midwife know as soon as you arrive at the hospital.
For homebirths there is a considerable choice of birthpools available, for example rigid "bath" type pools that come with and without water heaters and inflatable pools.
I think the main benefit of the rigid pool with a heater is that you can put it up in advance of the birth and treat yourself to a relaxing "wallow" in the days leading up to the birth and also not have the stress of putting up the pool once labour starts. The negative to these pools is that because they have a water filter you will need to put chemicals into the water to keep it clean.
The inflatable pools are very good, they are also usually cheaper than hiring a rigid pool. The pool will be brand new (although both types have a disposable liner to ensure hygiene) and can be used again, or used as a giant paddling pool or ball pool for your children. The soft sides of the pool are also very comfortable to lean against.
Here are a selection of companies who either hire or sell waterbirth pools:
www.thegoodbirth.co.uk – quote Valerie Gommon
www.borninwater.co.uk – quote Indy Mid discount
A twin homebirth
Posted July 11, 2010on:
- In: babies | baby | Birth | birthing pool | birthpool | Childbirth | chiropractor | diamnionic | dichorionic | Health | Heartburn | Homebirth | hospital | Independent Midwife | Independent Midwifery | firstname.lastname@example.com | labour | Midwife | midwifery | pelvic discomfort | SPD | Tom Brewer | twins | ultrasound scan
- 4 Comments
I have recently had a client birth her twin girls at home. To give birth to twins at home is a rare event; it is obviously slightly more risky that a single birth. My client carefully considered the risks and benefits of homebirth. She had previously given birth at home and felt that for her home was the right place. She knew she would feel safe, relaxed and that her labour could not be "interfered" with (for example many women expecting twins are encouraged to have an epidural and to give birth with the help of doctors in theatre).
Her pregnancy progressed well; an ultrasound scan showed that the twins were dichorionic, diamnionic which gives the best possible prognosis as each baby was in it's own amniotic sack and had it's own placenta. My client chose to have growth scans which showed that her babies appeared to be growing well and equally she declined the option to see an obstetrician as she felt this might be undermining.
We were mindful that a woman with a twin pregnancy needs excellent nutrition to grow two babies, and to maintain her health and wellbeing and my client ensured that she ate well, especially iron rich foods, protein and extra salt (as suggested by Dr Tom Brewer). As she experienced pelvic discomfort, she saw a chiropractor throughout her pregnancy and found this to be beneficial; she also experienced heartburn as might be expected with a twin pregnancy.
During the pregnancy we made extensive plans about how we expected the birth to progress; what we would do in the event of problems and who we would have present at the birth. We planned to aim for the most experienced team we could muster. In the event we had four midwives – not because we felt we needed four, but because the midwives were keen to attend a twin birth, and my client was very happy to have them present.
On scan at 36 weeks we were surprised and pleased to learn that both babies were cephalic (head down). Previously the second baby had been in a breech position.
My client laboured at 39+ weeks. Her labour was fast and the first baby was born in the birth pool within two hours. There was a bit of a delay but her second daughter was safely born in good condition and although initially tired, she has recovered well and is doing really well.
This was a fabulous outcome – I was blessed with clients who were strong, did their research and knew that they wanted to give birth at home. They did not want a homebirth at all costs and would have transferred to hospital if I felt that there was a clinical need.
Forthcoming events – Milton Keynes
Posted June 16, 2010on:
- In: acupuncture | antenatal | antenatal class | Antenatal classes | aromatherapy | babies | Baby and Toddler Show | Birth | birthing pool | birthpool | Childbirth | cloth nappy | complementary therapies | complementary therapists | Gabi Stutz | Health | Homebirth | Homeopathy | hospital | hypnobirthing | hypnosis | Hypnotherapist | Independent Midwife | Independent Midwifery | firstname.lastname@example.com | labour | maternity | Midwife | midwifery | Milton Keynes | nappies | nappy | pregnancy | reflexology | TENS
- 1 Comment
Introduction to Homoeopathy – Ursula Kraus-Harper
Thursday 17th June 8 – 9.30 pm
Talk at NCT event Medbourne Community Sports Pavilion, Pascale Drive, Medbourne
Milton Keynes Antenatal Exhibition
Sunday 20th June,
2-4.30 pm FREE entry,
Christ the Cornerstone Church, CMK opp M&S bit.ly/dBsLmL 300 Saxon Gate West, Central Milton Keynes, MK9 2ES.
FREE entry, refreshment and goody bags. An opportunity for expectant parents to gather information on all aspects of pregnancy, birth and early parenting. Exhibitors include: midwives, breastfeeding, waterbirth, cloth nappies, complementary therapies, ultrasound scan, baby massage, aquanatal and much more!
Please contact me firstname.lastname@example.com for more details.
- In: 3 Shires Midwife | baby | Birth | birthing pool | birthpool | Childbirth | children | family | Health | Homebirth | Independent Midwife | Independent Midwifery | labour | Midwife | midwifery | Milton Keynes | postnatal | snow | waterbirth | www.3shiresmidwife.co.uk
- 1 Comment
As an Independent Midwife I have clients within quite a wide geographic area, and it isn't unusual to have a client who lives up to an hour from my home. If the client has had several children and previous quick labours I occasionally sleep over at their house when they may be in early labour to ensure that I can get to them in time. However, although my last client usually had long labours and I was thinking that I'd have plenty of time to get there, but when I saw the snow expected I decided that I should go and camp out with her just in case I couldn't get to her. I drove over (in blizzard conditions) and felt very relieved that I had as I wouldn't have relished the journey in the middle of the night. In the event, her baby didn't arrive that night, but she laboured the following afternoon and her baby was born in her sitting room at around 9pm. It was a fabulous birth, in the pool surrounded by her husband, mother and two children who watched in awe. We all tucked up in bed afterwards, very content and secure.
The following morning after breakfast I was able to perform a postnatal examination on both mother and baby and had the opportunity to discuss the nights events with my client and her children before setting off to go home.
Fortunately my next clients are much more local to home, but I confess to waking several times in the night recently to look out and check how much snow has fallen – after all a midwife can't stop working just because there is a little (or a lot) of snow!
- In: 3 Shires Midwife | antenatal | antenatal class | baby | Birth | birthing pool | birthpool | breastfeeding | Childbirth | complementary therapists | Health | Independent Midwife | firstname.lastname@example.com | labour | Midwife | midwifery | Milton Keynes | nappies | nappy | pregnancy | waterbirth
- Leave a Comment
Sunday 4th October, 2 – 4.30 pm
FREE Antenatal Exhibition
For pregnant women and their birth partners to find out about all aspects of pregnancy, birth and early parenting. Exhibitors include: midwifery, breastfeeding, waterbirth, aquanatal, yoga for pregnancy, cloth nappies, ultrasound scans, complementary therapists, childcare vouchers and much more!
Venue: Church of Christ the Cornerstone (opposite Marks and Spencer), Central Milton Keynes.
Do come along to our informal and informative exhibition, or for more information you can email firstname.lastname@example.com
Suggestions for birth partners
Posted July 29, 2009on:
- In: Birth | birth ball | birthing pool | birthpool | breathing | Childbirth | Health | labour | massage | TENS
- Leave a Comment
Prior to labour:
Inflate pool, test for filling and ensure tap connectors are correct
Early labour:
- Have pool up and perhaps begin to fill
- Have calm, relaxing music
- Lots of positive encouragement for your partner
- Does she want any light food
- Encourage drinking regularly
- Encourage her to pass urine every hour or two
- Does she want to use the birth ball
- Does she need to rest
- Does she want the TENS machine
- How about a bath/shower
Also remember to eat and drink yourself!
Help by breathing together through contractions – have eye contact
Offer massage, back, tummy, hands and arms, neck, head
Remind your partner that the baby is coming, that this is all normal and positive! Babies usually take their time!


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Do personal alarms work? — Discover Below!
Individual alarm systems are necessary yet reliable very own safety and security tools. They are reasonably low-cost to get, and also they are coming to be popular. However, an inquiry that many individuals have is; do personal alarms work?
When you have pepper sprays and also stun weapons offered, an individual alarm system might not seem an extremely reliable own defense gadget. So, in precisely what scenarios are individual signals reliable. Correctly how do personal alarms work? Can a particular message be a reliable means to prevent an assaulter?
If you have ever before asked yourself if individual alarm systems function, continue reading. Discover just how individual signals job and also why they work self-defense tools.
Exactly what are Personal Alarms?
An individual alarm system is an affordable protection tool. They discharge a loud alarm noise when turned on. The very best own alarm systems are tiny, mobile as well as they economical to purchase. They are available in a series of various designs as well as shades. There are additionally different kinds of individual alarm systems for multiple usages.
In addition to requesting individual alarm systems function, you must additionally be asking just what kind of personal alarm system will undoubtedly be best for me. For even more aid in picking the most active private alarm system for you, review our Article.
How do Personal Alarms Work?
When turned on, an individual alarm system will undoubtedly send out a loud alarm system siren. Some individual signals likewise have blinking LED lights. These will undoubtedly aid stand out when the message has is triggered.
As opposed to common belief, the primary objective of an individual alarm system is not to mobilize aid. The main aim of a single signal is to terrify an assailant away. The last point that any criminal desires are to obtain capture. When the personal alarm system seems, it will undoubtedly perplex a disorientate an assaulter.
It will certainly additionally make them intend to leave the sound for concern of obtaining captured in the act. Sometimes, the view of an individual alarm system alone will undoubtedly prevent an assailant from also trying to devote a criminal activity.
Individual alarm systems function because a burglar or an assaulter does not wish to obtain capture. An enemy will typically leave at the audio of the personal alarm system before they could do any damage or take anything.
In What Situations Do Personal Alarms Work?
Individual alarm systems serve as self-defense tools. You could take them with you anywhere. When you are alone, a different signal will undoubtedly give a reliable method of discouraging an enemy.
If you are out late in the evening. If you go operating on your very own. If you are taking a trip solo. An individual alarm system is a personal safety and security tool that you could continuously lug with you. There are no limitations on where you could bring a particular alarm system. They are lawful in all 50 states; there are no age limitations on them. You could lug a private alarm system on the majority of airline companies also.
Do Personal Alarms Work Better compared to Pepper Sprays?
Pepper sprays are a preferred individual safety and security item. However, while pepper sprays are incredibly reliable, they do have their disadvantages.
Pepper Spray Legal Restrictions
Among the disadvantages with pepper sprays is that there are some constraints on their usage. Some states have age constraints on the sale as well as use pepper sprays. Some countries have restrictions on the dimension of pepper spray cylinders. There are likewise delivering constraints and also various other sale constraints in some states.
Pepper is illegal in all in some nations. Pepper spray is unlawful in the UK, as an example. Pepper sprays are not allowed carry-on travel luggage on many airline companies. Lots of universities as well as colleges do not enable trainees to bring pepper sprays on school.
Pepper Sprays May Affect Innocent Bystanders, or You
Modern pepper sprays are reliable as well as precise. However, there is a risk that a pepper spray could blow back as well as impact the individual as high as the enemy. There is additionally a threat that, in a jam-packed area, a pepper spray will undoubtedly affect innocent onlookers.
If You Set-off a Personal Alarm by Accident, It's Only Embarrassing
A crash could trigger pepper sprays and also individual alarm systems. If you triggered a different alarm system by the collision, it could be humiliating. If you unleashed a pepper spray by mishap, it could create you as well as spectators discomfort as well as pain.
Pepper Spray May Make a Situation Worse
A pepper spray will undoubtedly disable an opponent, as well as it will undoubtedly injure. That's why pepper sprays are so efficient. The other hand to that, however, is that a foe will undoubtedly recognize this as well. When an enemy sees that you have a pepper spray, they could assault you to quit you utilizing it. If a pepper spray does not disable an assailant, they could blow up that you have made use of a pepper spray on them. An assailant may take a pepper spray as well as utilize it on you.
If You Make a Mistake with a Pepper Spray, Sorry Isn't Going to Cut It!
If you panic as well as utilize a pepper spray on a person that did not suggest you any kind of damage, maybe extremely unpleasant for you indeed. The intentional abuse of a pepper spray is a violation. It can land you a penalty, or perhaps jail time.
Individual Alarm or Pepper Spray?
Individual alarm systems work in a lot of scenarios. If you utilize a pepper spray in the appropriate situations, it could be much more efficient. Personal alarm systems do not have the same disadvantages as pepper sprays that we stated above.
The response to the concern of; do personal alarms work, is indeed. Individual alarm systems do function. Lots of cops divisions suggest them as reliable self-defense tools.
The inquiry into whether an individual alarm system is far better compared to a pepper spray is extra open to question. That relies on that you are, where worldwide you live, as well as where you intend to lug your safety gadget. That's why many individuals currently decide to have both a pepper spray as well as an individual alarm system since it provides an extra option.
Exactly How Personal Alarms Work
Protection alarms Panic alarm systems are developed to appear a loud alarm system when activated, generally with a switch. This switch is typically described– adequately sufficient– as the panic switch. The alarm system is a high-decibel sound that's indicated to caution other individuals that a person requires aid.
It could likewise be utilized to find a person, such as a child or a senior, in the situation, they obtain shed or require help. Individual alarm systems are an added option for individuals that cannot resist or cannot howl audible.
Are self-defense alarm systems efficient?
Individual alarm systems send out a roaring sound that will just be shut down if the customer presses a switch. The music could sign up at approximately concerning 130 db. That's a great deal of sound if you think about that a train whistle signs up to regarding 90 db.
Utilize this much sound versus an enemy, and also you will undoubtedly trigger panic or brief complication, offering you sufficient chance to combat back, bring them down, flee or sharp somebody that you remain in imminent risk.
If the individual is shed and also should be located, the individual alarm system could be extremely efficient in requiring somebody's interest. It's additionally a superb gadget to utilize to caution or notify other individuals throughout any emergency situation.
Lipstick Self Defense Alarm
Lipstick Disguised Self Defense Alarm
Individual alarm systems could be useful protection devices. However, they do have their constraints. It's vital for customers to identify this, so they recognize precisely what to anticipate as well as are much better get ready for particular circumstances when an individual alarm system might not always function to their benefit.
When a Self Defense Alarm Will Not Work
While rather efficient in hindering criminal offense or a possible assault as well as in aiding find a shed liked one, the self-defense alarm system could not always work in particular circumstances, such as when:
The customer remains in a separated location where nobody else could listen to the alarm system and also nobody could involve the rescue.
An enemy could by force take the alarm system and also transform it off, therefore providing it worthless.
The alarm system lacks power. This gadget requires fresh batteries to function.
Despite its negative aspects, the self-defense alarm system still has its very own collection of advantages. The customer needs to recognize just what it could and also could refrain so about have the ability to optimize its usage.
In What Ways Are Personal Alarms Better Than Pepper Spray?
Pepper spray lacks a question among one of the most prominent alternatives in self-defense items. However, some states have constraints on its usage. Furthermore, when traveling it could be hard to discover a method to bring pepper spray with you (mainly if you're flying).
Nonetheless, individual alarm systems lack limitation and also could be utilized by individuals of any ages. While pepper spray could be restricted to made use of grownups in some locations, individual alarm systems utilized by teenagers as well as kids, too. They are incredibly secure to make use of however still extremely reliable.
One more means individual alarm systems may be much better compared to pepper spray is because there is no danger to the customer, as there is with pepper spray. Even though pepper spray is risk-free when used effectively, there are dangers to the customer along with the criminal it's utilized after.
The individual of the pepper spray could unintentionally splashed throughout the scuffle or could also inadvertently be found in a call with the pepper spray liquid when checking the item or if they keep it incorrectly.
In general, individual alarm systems are a wonderful alternative if you require little additional security to help you feel risk-free. They need hardly any training for usage as well as are exceptionally secure for individuals of any type of age to make use of.
Also, kids could be educated to utilize them, which commonly makes moms and dads feel a lot comfier having them around your house. There are no limitations on individual alarm systems, so don't hesitate to utilize them with self-confidence!
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Canadian Stage: Haptic and Holistic Strata
Choreography by Hiroaki Umeda.
Until 2 March; Berkeley Street Theatre, 26 Berkeley St., Toronto; 416-368-3110 or www.canadianstage.com
Humanity competes with high-tech in a pair of sound-and-light-driven works with which Tokyo-based dancer/choreographer Hiroaki Umeda is currently making his local debut.
Viewed in retrospect, Haptic, the first and shorter of the two, may be seen as a fairly tame warm-up designed to soften one up for the main event, a headache and vertigo-inducing assault on the senses called Holistic Strata.
Choreographers before Umeda have played with ways to distort, even to submerge the dancing body into a larger visual landscape. Unlike Umeda they didn't have modern lighting and digital projection technology to assist them.
Umeda, short, lithe and 35, came to dance relatively late, in his early twenties. His earlier passion was soccer, a sport at which, to judge by his nimble footwork, he must have excelled. By report, he studied a variety of dance forms but clearly adheres to none in particular although, in Haptic especially, with its virtuoso body isolations and general offbeat percussiveness, there's a strong whiff of hip-hop. Turning and travelling are apparently not to Umeda's taste, but from a fixed spot he can carve up space impressively with his jutting, sweeping limbs.
Umeda is also his own sound and light man and his preoccupation in this brace of related works is to create a total, perception-befuddling sensory experience.
In Haptic it is much concerned with changing colours and their expression through bursts of movement and stillness. In the essentially monochromatic Holistic Strata Umeda's body almost disappears into a swarming, swirling, densely-packed matrix of luminous dots, part snowstorm, part starscape, projected onto both the floor and plain backdrop.
There's a close correlation between the various ways this dotted vista is speeded up, redirected or intensified and the punitive electronic soundscape of pops, buzzes, wheezes, whistles, scratches and oscillations that make one's ears ring.
Umeda comes to Toronto as part of Spotlight Japan, a multidisciplinary festival that began last month and continues into April. With a focus on both traditional and contemporary Japanese visual and performing arts, with Umeda clearly falling at the cutting-edge end of the spectrum, the series of events is co-produced by the Japan Foundation and four local organizations. Canadian Stage, one of the four, is presenting Umeda with a companion program of two short works by leading Japanese playwright Oriza Hirata.
A culture-specific festival such as Spotlight Japan naturally tempts one to speculate whether the work of an artist like Umeda is broadly reflective of his nation and generation's view of the world. If so, it is not, in its pervasive, crepuscular mood of dehumanized alienation, a very comforting perspective. On the other, Umeda might just be an oddball, in which case, no worries. Just enjoy the ride.


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1 Tong L et al. Invest Ophthalmol Vis Sci, 2010. 51: 3449-3454.
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Others with more experience lending on the Jam with more BTC than I do believe they are intentional in this practice and not that they are overwhelmed with growth and the pressure to deliver. If the borrower within 20 days will not be able to return the loan to Bitcoin or agree with the lender on its restructuring, the package of documents with information about the borrower needed to file a claim in court. As programming jobs work from home without degree required an investor who only invests and has yet to borrow, I must admit this is a little bit of a pain in the ass to me personally since I am only withdrawing my own BTC that I have invested. Being inside provides huge advantages especially when you are big enough to move markets like a Goldman Sachs is with the stock market. On this number you will be sent an SMS message with a confirmation code.
The reason why investors trust Prosper and LC is because we all know for a fact that they put strict underwriting guidelines into their loans. I did it myself and now the insiders count me among them. Contents, main information edit, country: United States, headquarter: San Francisco, type: Financial Services. This is pretty sweet that they do this on their borrowers. One email a day for 7 days, short and educational, guaranteed. Conclusion, if it sounds like there is a big focus here on security and fraud, bitcoin lending club then you understand the big differences of why BLC is the choice of the most enthusiastic and biggest BTC investors. I say relatively anonymous because things are sent to a 33 or 37 alphanumeric address like 1a4g6j789g etc.
LendingClub Member Payment Dependent Notes (Notes) are offered by prospectus. It consists of the following steps: In the ID window, you must specify the number and series of the document confirming the identity, for example, passport or driving license. This is a small price to pay to insure that every lender that wants to withdraw their bitcoin lending club BTC that they borrow is screened and approved before allowing them to access their borrowed coin. In Computer Games Development and.S. Try it for yourself. Trust is earned over time. In the next window you need to specify the cell phone number. I am in the minority of insider opinion when I say that I think the reason for this is the pressure from their outside investors and because they have grown too fast too soon. As an investor, I want to go where the best borrowers are.
This is what active management of your due diligence process looks like. Slight Correction: According to Kiril, 'we allow automatic withdrawals of funds for users who do not have outstanding loans and for users with a reputation 100. In order to start working on the service, you need to register in advance. With over 7 years of experience in developing software and holding two degrees from DePaul University,.S. 3) Active Forums including a section on Fraud Prevention. The lending fees are paid bitcoin lending club by the borrower as part of the loan payments, which means that BLC does not make a commission on default loans. LendingClub does not provide investment, tax, or legal advice. Additionally, you will need to attach the scan of this document. Ryan from Peer and Social Lending (another good p2p lending blogger) also recently posted about lending on btcjam with a nominal amount of cash. These loans also don't show unless you disable their 'Safe Search' feature.
This may be a receipt for payment of utilities or the Internet, which must be present in your name and address that matches the specified. This is an example of something that sounded like it might be a good idea at the time but actually hurts good experienced borrowers by forcing them to pay more instead of letting the market decide. In the e-mail window, you need to specify the e-mail address that was specified during registration. Ardeva, created by my friend Frederic Houle as a supplementary service for additional verification. Get personal loan options customized based on what you tell. BLC does their loans in reverse dutch auction style allowing lenders to bid on the amount and rate they would like.
Historical performance is not a guarantee of future results and investors may bitcoin lending club lose some or all of the principal invested. BLC goes beyond this. They also greatly encourage the use of the excellent due diligence provider. 2, choose a loan offer, select the rate, term, and payment options you like best. Unlike in the USD peer lending world, these are very big concerns due to the relative anonymity on Bitcoin. This rewards experienced borrowers with better rates while still giving investors good returns. If you have ever noticed the big edge that insiders have in all financial areas (like the stock market, real estate markets, etc) then you are not alone. BLC, for short, relies on the free market and group wisdom to provide the most competitive interest rates. In the Income window you need to specify the amount of monthly income and attach a scan of the confirming document. You may remember them on my post about Coinsortium for equity based BTC funding. In one of my previous posts. 2) Manual Withdrawals of Bitcoin, at BLC, ALL withdrawals are manual and require approval and confirmation of BLC management. The Jam has a suggested interest rate and if you decide to borrow for less you are termed more risky as a loan opportunity.
And you can follow. In the Address window to indicate place of residence. BLC lets the investor market decide and thus gets better borrowers. Credit card refinancingDebt consolidationHome improvementMajor purchaseHome buyingCar financingGreen loanBusinessVacationMoving and relocationMedical expensesOther. The service administration sends warning letters to the borrower on the tenth and twentieth day from the date of the agreed deadline for refund. I have seen this one in action too where a quick request to withdraw in a likely attempt to run with the Bitcoin is denied by Kiril. Competitors edit External links edit See Also on BitcoinWiki edit. My repayment rate and returns are good at the Jam and even better at BLC.
What's the money for? The website was officially launched on July 13, 2013. May 16, 2019, 10:17:17 AM (Moderators: Cyrus, hilariousandco ) Author, topic: Introducing BitLendingClub: the premier Bitcoin lending platform (Read 2207 times). I've seen this in action myself as they go onto various forums and groups, including Facebook to ask questions and answer bitcoin lending club questions about various applicants without revealing confidential information. Users who we have detected to have multiple accounts are automatically sent for manual approval of their withdrawal.' I guess it's just my own lack of patience that made me think my withdrawal was also monitored and approved. Presa Altcoins (Monede Alternative) Anunturi Monede Alternative Skandinavisk Türkçe (Turkish) Bitcoin Haberleri Pazar Alan Madencilik Ekonomi Servisler Fonlar Proje Gelitirme Alternatif Kripto-Paralar Madencilik (Alternatif Kripto-Paralar) Duyurular (Alternatif Kripto-Paralar) Konu D Yeni Balayanlar Yardm Bulumalar Other languages/locations. Usually, small misunderstandings can be worked out in personal correspondence. The lenders compete in a dutch auction style in order to assess the risk of each loan and offer the lowest possible rate for a given borrower. In order to get a loan in Bitcoins, the borrower needs to create an application. You are at: Home news »BitLendingClub is the new Bitcoin lending platform.
As an investor in peer loans, the why doesn't matter. Furthermore, ther are no withdrawal fees, aside from the recommended BTC tip (roughly.0001 BTC). Here we don't lure you to get hefty returns, instead you can borrow bitcoins here by paying interest. Through personal loans, auto refinancing loans, business loans, and medical financing LendingClub offers the borrowing and investing solution right for you. We're also happy to note that we've received some attention from the bitcoin community: http. Ms 2015 FinTech and Blockchain Review. No, IBMs Quantum Computer Wont Break Bitcoin. IBMs commercial launch of its new Q System One has fueled reports. The Dutch auction-style bitcoin lending club lending allows the platform to offer borrowers the most efficient rates and to provide lenders with the best return on investment. It may be the USD, EUR, or a different currency depending on the" currency. With verified identification, you can use a credit card and purchase up to 350 EUR a day and 10,000 EUR a month. All you need to do is sign up, connect your bank account, debit or credit card, and you are ready.
Currency Strength Meter Forex Indicator gets RSI (Relative Strength Index) values from four different instruments of your choice and displays them in the window. Venezuelanalysis, Venezuela and the Palestinian Authority Establish Diplomatic Relations Chavez to Assad: Israel will be put in its place, Jewish Telegraphic Agency (JTA International Herald Tribune Report: Taiwanese diplomats may have to leave Venezuela. First of all download the Disparity Index Forex indicator. I prefer to trade using the Japanese candlestick charts, sometimes I also look at P F charts but that happens quite rarely. Another type of work-at-home opportunity is a multilevel marketing (MLM) plan. Which secure trustworthy bitcoin exchanges should I use? Search and apply for the leading Legitimate Work Home job offers. Buy and sell bitcoin in GBP or EUR with credit card, debit card and bank transfer payment options. The Sydney Morning Herald. Using this price action information the confusion begins when a trader starts to think about what timeframes they should hunt trades on, look for profit and then manage those trades.
They have a simple fee schedule that is calculated.S. The" currency is the one investors purchase based on one unit of the base currency. You've come to the right place. "Chávez decorated in Iran; initials cooperation pacts". For those choosing to use a bank transfer, the coins will be received five days after placing an order. Human rights edit The human rights of Iquitos are based on the Constitution of Peru that provides a fair treatment with respect to race, nationality, religious beliefs or social status. M, bitQuick, with BitQuick, there is only one payment method available for purchasing Bitcoins, cash deposit. Forex Freedom indicator for MetaTrader 4 Forex.
Puricelli sought to unify the local Peronist movement by adding members of the other factions into his government, and appointed Kirchner president of the provincial social- welfare fund. Xcoins is a California-based company that offers Bitcoin to the public through a unique peer-to-peer lending model that connects borrowers and lenders through a series of secure loans, while Xcoins is merely the middleman that facilitates the transaction. There are multiple levels of exchange limits based on the level of verification that you agree. Once you pay, the company says you wont succeed unless you pay for more pricey services. Make 500 A day for your Opinion working from home online! 2: After a Trade is Entered, is The Trade Managed on The Same Timeframe or Smaller Timeframe? They also have 24/7 email support with a quick response time. Gov/complaint bitcoin lending club or 1-877-FTC-help ( ). RoboForex educational material about how to trading Forex online, including an explanation of the Forex markets and Forex trading terms. It is very common for traders to make a trade and then move to a smaller timeframe chart to look at the price action to manage their trade. When will I get my first paycheck? If you traded GBP/JPY and earned.813 GBP, but your currency is USD, you need to figure out what GBP/USD would value.
Archived from the original on 17 September 2017. Archived from the original on "Iranian delegation in Venezuela". Continue reading 0, the Simpler Trend forex MT4 indicator draws colored buy and sell candlesticks on the main trading chart for any pair and timeframe. World wide - Tokyo, Japan, Jakarta, Indonesia, Seoul, South Korea, Delhi, India, Manila, Philippines, Karachi, Pakistan, New York, Sao Paulo, Brazil, Mexico City, Mexico, Cairo, Egypt, Beijing, China, Osaka, Japan, Mumbai (Bombay India, Moscow, Russia, Los Angeles, california, Calcutta, India, Dhaka, Bangladesh. Their law firm defended military personnel accused of committing crimes during said war. Cryptoradar earns commissions when you buy cryptocurrencies through the affiliate links on this site. Basic allows trading of up to 500 a day and 2000 a month. Currently, its culture is undergoing an impetuous transition to a contemporary level to preserve their traditions with innovative art movements. "Venezuela's top prosecutor Luisa Ortega Diaz rebukes Supreme Court power grab".
Who will pay me? Using the ReverseMinMax MT5 Forex custom indicator to display the highest top and the lowest bottom is one task the indicator carries out quite well. I urge caution if you are wanting to buy or sell your Bitcoin you may have to wait several hours just to sign. These lower timeframe support and resistance levels are less important and there are a lot more of them. Retrieved Bull, Warren (25 September 2008). Coinmama is really easy to use for beginners. Australian Bitcoin Exchange where you can buy and sell Bitcoin with confidence, using USD, AUD and NZD. Paxful, paxful, known as the Uber of Bitcoin, was founded in 2015 in Delaware. Retrieved "Contraataque de Kirchner: sumará al PJ a la pelea" Kirchner's counter-attack: he will make the PJ join the fight. ColorTwo instrument 2 color. The difference between the bid and ask prices widens (for example from 0 to 1 pip to 12 pips for currencies such as the EUR) as you go down the levels of access. Unlike other types of agents bitcoin lending club (such as real estate agents travel agents do not require a license.
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The pilot, run by UNSW and St Vincent's Hospital, follows other online programs that have proven just as effective as face-to-face therapies for a wide range of common mental problems, including anxiety and depression.
"The program incorporates all the techniques shown to be effective in helping people manage OCD, such as learning to gradually confront feared situations and using techniques that aim to change the problematic thinking seen in OCD patients," says Bethany Wootton, a clinical psychologist who is developing the online treatment as part of her PhD at UNSW.
"What we're aiming to do is support a person to confront their fears and help them realise that they can succeed and that their symptoms will improve," she says.
OCD affects almost two per cent of the population (440,000 people) and is an anxiety disorder characterised by intrusive thoughts that escalate the problem, or by repetitive behaviours aimed at reducing anxiety, or a combination of both. Problems could include repetitive hand-washing, or an aversion to odd numbers, for instance.
"OCD can be extremely debilitating to people's lives," says Ms Wootton. "It often causes extreme interference with people's ability to function in everyday life."
A similiar trial is also being run for those with post-traumatic stress disorder. Click here for the full story.
Both projects are being supervised by Dr Nick Titov and Professor Gavin Andrews, of UNSW's Clinical Research Unit for Anxiety and Depression (CRUfAD) at St Vincent's Hospital.
To learn more about the pilots, or to take part, check the website.
Media contact: Susi Hamilton, UNSW media 9385 1583


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Awesome Twitter Cover Pictures
If you didn't know already, Twitter slightly updated the design of profile pages. You can check out my tutorial on how to get the new profile here - How To Get The New Twitter Layout.
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The site was made purely to showcase Twitter cover pictures. They've got an absolutely huge list of cover pictures and you can even hover over each picture to see what a profile would look like on top of the picture. There are cover pictures to suit absolutely everyone whatever your taste.


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Know more about this business than we do? Cool! Please submit any corrections or missing details you may have.Help us make it right
Be the first cleveland.com user to add photos or videos of J Woodruff Alarm
Woodruff J Alarm can be found at W Woodruff Ave 113. The following is offered: Home Security. The entry is present with us since Sep 9, 2010 and was last updated on Nov 14, 2013. In Toledo there are 15 other Home Security. An overview can be found here.
Woodruff J Alarm is located at 113 W Woodruff Ave, Toledo, OH. This location is in the Warren Sherman neighborhood. This business specializes in Burglar Alarms and Home Security.


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Hacking Security is a monthly podcast on emerging trends in application security. Episode 2 explores the four tribes described in the CISO Report. Listen now.
Hacking Security is a monthly podcast on emerging trends in application security development hosted by Steve Giguere, lead EMEA engineer at Synopsys.
In Episode 2, we discuss notable CISOs and then dive into the four tribes found in the Synopsys CISO Report. Take 20 minutes to listen to the latest episode below.
Podcast: Play in new window | Download
Welcome to the Hacking Security podcast. Hacking Security is a podcast for emerging trends in application security development. I am your host, Steve Giguere, and full disclosure: This podcast series is sponsored by the Synopsys Software Integrity Group.
Like all good software development projects, this is a multidisciplinary effort where we put together the minds and hearts of the Synopsys Software Integrity Group. And this is Episode 2 of Hacking Security. Our first episode was largely talking about the name of the podcast, just a little bit of a test to make sure that people were out there and people were listening and to get ourselves hooked up on iTunes. But this one is going deep. This is the four tribes of the CISO. Now, if you're a CISO, maybe you know a CISO, maybe you're on LinkedIn with a CISO—if you're involved in security, it's a good chance that at some point, you will encounter this beast. CISOs are humans too.
Now it's worth noting some notable CISOs that you may or may not have heard of. For example, Alex Stamos, formerly from Yahoo, now the CISO for Facebook, very, very prominent figure. Or Stephen Schmidt, Amazon Web Services CISO. It's worth noting that if you look at top CISOs—there was a report last year, the 100 top CISOs—seven of them were named Steve. Just saying. Anyhow, notable CISOs: Michele Hanson, now the CISO for Gatwick Airport, formerly Transport in London. And of course, if you've been to conferences, you may have seen Jaya Baloo, the CISO for KPN Telecom, speaking about encryption services and lots of other advanced and clever things. These are kind of our high benchmark for a CISO. Now of course, bringing this side down, maybe the Equifax CISO, Susan Mauldin, whose background was in music composition. And that's kind of the sort of thing that's driving this work: trying to look at the different CISOs and put them into different flavors, different approaches or tribes.
Now it's worth giving credit where credit is due. This podcast is born out of some work done by the Synopsys Software Integrity Group, and it was a paper called the CISO Report, Version 2, a.k.a. The Four CISO Tribes and Where to Find Them. The authors of the paper and key contributors to the research were Gary McGraw, Sammy Migues, and Brian Chess. The result of the research, the four different flavors, approaches, or tribes of CISO, have emerged with unique characteristics.
To give you a little bit of background, some of the companies that were used for this research—there were 25 different companies and therefore 25 different CISOs—included Bank of America, Cisco, Starbucks, Morningstar, LifeLock, JPMorgan Chase. You get the idea. These are a lot of CISOs in very prominent positions who have been there and been around the block. It's worth mentioning that the first version of the CISO Report only featured 12 companies and therefore 12 CISOs. So Version 2 has doubled our efforts and has given more credibility to the report. As a result of this research, the four different flavors that we will get into, the tribes of the CISO, have emerged with unique characteristics, and I think if you're listening as a CISO or perhaps somebody who directly reports, you'll find a fit for yours within these boundaries.
Disclaimer: It's worth mentioning what this research did not cover. This was not a laundry list approach to a CISO to-do list. It was more about the differing approaches that each CISO took, with the idea that potentially each could learn from each other and perhaps you can also learn from this knowledge yourselves.
If you didn't already know about the authors of this research, they were the founders of the BSIMM project, BSIMM standing for the Building Security In Maturity Model, which acts as a guide and measurement model for determining the maturity of your entire software security initiative using an unbiased method of determination, enumeration, and evaluation of the people and process within an organization. A very similar approach was used to establish our CISO tribes.
Three domains that every firm had in common were identified. They were Workforce, Governance, and Controls. Now that may sound like just a rebranded "people, process, and technology" mantra, and it kind of is. Let's break those three down a little bit. So we have Workforce. Workforce covers people and includes things like organizational structure, board interaction, MBOs, and things like staff development. I mean, kind of the boring stuff, but very necessary. Governance—that covers processes like metrics, reporting, budgets, line of business interaction, that sort of thing. Controls—this is where I find it gets a little more interesting and where more of my work lies—that is more like the technology. So that's cyber security frameworks, risk management, security features, assessment and vulnerability management, software security, and so on. If it were me, I kind of just want to live in the Controls world, but the CISO has more responsibility than that. So let's divide those up.
In order to assess our CISOs based on our three domains, the research team identified a series of 18 what they called "discriminators" they could use to—and I quote the report—"tease apart the CISOs." These discriminators were lumped into the three categories as follows: In the Workforce domain (this is kind of the boring one, from my perspective, but absolutely necessary):
|CISO executive stance
|CISO–Board relations
|CISO curation of security message
|CISO and compliance
|Security organization structure
|Security career path
|Security alignment with the business
|Company culture and security
Actually, I really liked VIII because I think without that being properly addressed, very little software security initiatives will succeed.
Now let's move on to Governance. They've numbered all these in a I–XVIII fashion, so you'll find that I'm going to start at IX now. So Governance:
|KPIs, KRIs, and metrics
|Security and crisis
|Program management
|Risk management and technical debt
That is Governance. Now finally, let's bring the final five into the Controls domain. Those five discriminators are:
|Cyber security framework
|Security controls
|Vulnerability management, risk, and threats
|Lines of Business alignment
And last but certainly not least,
|SSI measurement
And that is the software security initiative.
Now, each of these discriminators, you'd think, might be enough. How do we make decisions surrounding them? Well, for the report and for the assessment, each had subentries or criteria—again, to tease out the approach to each. Now I'm not going to go into each subentry. We would be here all day. But I will give you an idea from each domain how clarity was provided in assessing each of these discriminators. For example, from the Workforce domain, I chose "Company culture and security," VIII, because that is one I believe in considerably. Now the subentries for this to make decisions, it's almost like a multiple choice quiz. I'm sure it was deeper than that. But when you read it at a glance, that's how it comes across.
So let's choose the first aspect of the first subentry of "Company culture and security" is #1—or let's say A: "Company culture aligns with security and is partially defined by security." That sounds good. B: "Company culture is beginning to align with security at senior executive levels. However, harmonized vision is not yet driven down, sometimes even in the security organization itself." Hmm. B sounds familiar, doesn't it? Let's go to C: "Company culture is not conducive to security. Compliance is the one and only currency."
Now, I've worked for a lot of different companies. I've worked as a consultant. I've worked four different places. And looking at those three selectors, I can almost definitely put every company into one of them. Some of them were amazing, and some of them…yeah, compliance. I liked the way it's worded, that compliance was the one and only currency. Sometimes that is your one and only driver, and that's not necessarily the best. However, in certain verticals, it is definitely sufficient.
So let's move on to the next category falling within Governance. I chose "Risk management and technical debt." Back to our multiple choice. A: "Security is treated as risk management. Technical debt is understood and accounted for in the risk management paradigm." Hmm, OK. B: "Security is treated as risk management. However, technical debt is not accounted for in the risk management paradigm." OK, and C: "Security is limited to a compliance exercise. Security has little or no handle on technical debt." I think you're getting the picture now. A sounds awesome. C sounds a little bit like security is a tick box exercise. And these answers are part of what slots a different CISO, or I guess a different security posture, into which tribe.
Moving on. The final category, and the one nearest and dearest to my heart, of course: the Controls domain. I chose "Cyber security framework." A: "A cyber security framework (e.g., the NIST framework) is used proactively to drive the security story forward." OK. "B: A cyber security framework (e.g., the NIST framework) is used proactively to drive the security story forward. Use of the framework may not be creatively tailored to the business." And C: "There is no underlying cyber security framework." So I hope you've got an idea now of the discriminators and the subentries that were used as assessment criteria, essentially to tease out the different approaches between each CISO. After the research was completed, the four tribes of the CISO were established.
We've left this until near the end, but now we'll reveal the four tribes. Are you ready? Excellent. Tribe 1: Security as Enabler. Tribe 2: Security as Technology. Tribe 3: Security as Compliance. And Tribe 4: Security as a Cost Center. The theory, as it stands, is that any CISO can be slotted into one of these tribes. Now, I realize some of these tribes sound better than other tribes. And I've worked at a lot of companies and provided consulting, and it's held true so far that each one seems to be able to slot into one of these tribes, although I will admit it's difficult not being biased, knowing the tribes in advance, because there is that potential to shoehorn people into buckets that you're already aware of. So some scrutiny is required after listening to this podcast or reading that report.
So what do they actually mean, Tribe 1 to Tribe 4? It's easy to give them titles: Enabler, Technology, Compliance, and Cost Center. But let's try and break down each tribe and give them a clearer definition that you can better decide where you as a CISO or your CISO fits.
So let's start at the top. Tribe 1, Security as Enabler. Stealing directly from the CISO Report, it is defined as: "The Enabler tribe has a number of salient characteristics. Firms in this tribe have long since evolved the security mission from compliance to commitment."
And I think that's a very good statement, breaking from the scripted text. "Compliance to commitment" is the journey that we're all on, from a security perspective. Going back: "This means a firm's culture prioritizes security and gets compliance as a planned side effect. Even the Board of Directors has moved past compliance and uses a risk management approach to provide oversight. Security is not just a technical problem, and the business-focused approach gets Lines of Business to participate in the security mission. Staff balance between technologists and executives is carefully constructed. Speaking of executives, regardless of whether CISOs in the Enabler tribe have a deep technical past, today they look like their senior executive peers from a business standpoint. Like good senior executives, CISOs in this tribe proactively get in front of the problem both internally and externally by intentionally influencing the standards by which they will be judged."
And that's the end of that one, Security as an Enabler. A lot of the people I mentioned at the beginning of this podcast as leaders in the security domain fall into this category. These are people who are, I think, the final statement about influencing those standards by which they will be judged. It's not just influencing, but in a way it's giving back to the security mission.
OK, so let's move onto Tribe 2, Security as Technology. Again, taking directly from the CISO Report:
"One salient characteristic of the Technology tribe is an approach to security not bounded by compliance. Because CISOs in the Technology group started their careers as alpha geeks"—sounds like they're talking about me—"their world view tends to overemphasize the technical aspects of security challenges. They bring the technology hammer to bear on every problem first. All that aside, a Technology CISO sets out to be a good business person but has not attained the senior executive gravitas of the Enabler tribe. Learning the business ropes the hard way (that is, through trial and error and raw experience) is an ongoing challenge. Because technologists like to solve hard problems, one common trap for Technology CISOs is to take on the stickiest business challenges themselves. An undersupply of business acumen leads to what we call the "superman syndrome," in which the Technology CISO often gets down in the weeds on a particular problem instead of delegating—for example, weeding through the morning's catch of threat intelligence at 5 a.m."
Now Security as Technology, the technology CISO—that's something that I can relate to, because my enthusiasm for technology could easily be the way that my greatest strengths could easily become my greatest weakness. And getting in the weeds is something I quite enjoy doing.
OK. Let's move on to Tribe 3, Security as Compliance.
"Compliance is both a boon and bane for security. The Compliance tribe intentionally leverages compliance requirements to make real security progress. But compliance alone has never kept a bad guy out. That means compliance is both a bare minimum standard that must be reached and a bar that some firms are struggling to get over. In many cases, previous security leadership was replaced at the same time that a compliance regime was imposed from outside (possibly in the wake of a crisis). Historical underinvestment in security, which may have reached crisis proportions, leads these firms to continue to underinvest in security even in the face of compliance requirements. That's because the compliance spending of today is in many cases more than the pre-crisis spending of yesterday. Simply put, they were spending a dime instead of a dollar in the past and are now sanguine in spending a quarter when a dollar is still what's required. CISOs in the Compliance tribe tend not to be deep technologists, but at the same time they tend to have strong managerial and leadership skills. This can lead to a situation in which limited resources are being properly allocated and clear progress is being made, even while technical debt is accumulating.
OK. I think we've all run into the compliance-driven security scenario to an extent where it can override even somebody who's on the fence between Tribe 3 and Tribe 2, when they may have strong security background, strong technology background, compliance can still be that bane.
Moving on: Tribe 4, Security as a Cost Center.
"The Cost Center tribe is overwhelmed and underresourced. In most cases, security leadership exists under several levels of executive leadership (and sometimes even middle management) that treat security as a cost center. Security consumes budget but never drives budget creation and in some sense has a thick glass ceiling imposed on it. Without a real executive seat at the table, security is relegated to plumbing, much like the help desk."
Now what's interesting is that is the shortest description of all of the different tribes. And when you read through each one—from Enabler, Technology, Compliance, and Cost Center—you can lump your own security team or your own security initiative into one of these, perhaps even pushing your CISO. I think to lump the CISO in there in a way is kind of blaming the CISO, and actually there's a lot more to it. The CISO has to react to many business elements that surround their environment and do the best they can. They may be driven by compliance, and that might override their desire to be technology-driven. They may not have the access to the board to become that enabler. And certainly when security is looked at as a cost center, certainly by the board or executive leadership, then it's not necessarily the CISO's fault for being part of that tribe.
So it's interesting, the different tribes. The tribes are more of a state of being as opposed to an intended result from the individual in that position. Or perhaps I'm being too kind.
So in this podcast, we have learned a bunch about CISOs, and I hope you have to. Everywhere that our researchers went so far, there's been a great interest in what CISOs actually do, why they do it, and how they can do it better. Occasionally, groups of like-minded CISOs get together, especially if they are all from the same vertical or same geography. This is a very encouraging trend that we at Synopsys support. And the best of all possible worlds: The model that has been described can not only become a common vocabulary but also a basis for further discussion and professionalism around the CISO role.
If you can, I highly recommend going to the Synopsys website and downloading the CISO Report, Version 2 of course. And if you can, if you don't want to do that, why not just share this podcast? It's a nice little summary of the report and gives you a good flavor for what the reading entails. If you're a CISO yourself and would like to be involved in the project, get in touch. Everybody is welcome.
This has been a podcast from the Synopsys Software Integrity Group. I've been your host, Steve Giguere. Special thanks goes to the team at Synopsys: Beth Gannett, Gabby McDonald, and of course the contributing authors to the CISO Report and the researchers, Gary McGraw, Sammy Migues, and Brian Chess. Thank you for listening. This has been Episode 2 of Hacking Security.
RELATED: How to be better CISO


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Phil Hall
Phil Hall was raised on farms in the Kawarthas region of Ontario. He attended the University of Windsor. He has taught writing at York University, Ryerson Polytechnical University, Sage Hill Writing Experience, The Toronto New School, and the Banff Centre for the Arts. He has been writer-in-residence at the Berton House in Dawson City, Queen's University, the University of Windsor, and (in fall 2014) the University of Ottawa. For Killdeer (2011) Hall won both the Governor General's Award and the Trillium Prize. He has twice been nominated for the Griffin Poetry Prize. He is married to Ann Silversides, also a TWUC member, & they live near Perth, Ontario.


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