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The Ukie Careers Bar is returning to EGX Rezzed on April 7-9 as part of the GamesIndustry.biz Career Fair.
We're pleased to announce a brilliant schedule of speakers from all areas of the games industry and jam packed drop-in career advice sessions with members of our Video Games Ambassador network, who will be on hand to give personalised advice to anyone who wants a career in games.
Ukie Students get 10% off Rezzed tickets
As the trade body for the games industry in the UK, Ukie is here to ensure that the UK is the world leading destination for people to make and sell games. We know that the best way to do this is provide support for the next generation of creative talent looking to enter the sector. The Careers Bar is here to do just that; at EGX Rezzed, our dedicated team of Video Game Ambassadors will deliver expert advice about careers in games, from art and design, community management, eSports, start-up game businesses, games PR, and much more.
VGAs will also be on hand at the Careers Bar throughout the expo to provide one-to-one advice on their own experiences in the industry, career histories and to provide guidance on study choices and career paths. Visitors are also encouraged to bring along their CVs and portfolios as personalised job application advice will be available.
All talks and careers sessions are run on a walk-in basis and are open to all looking for invaluable, individual advice about how to gain a successful and lasting career in games.
EGX Rezzed, and the GamesIndustry.biz Career Fair and Ukie Careers Bar within it, feature as part of the London Games Festival, a new international celebration of UK games between 1-10 April 2016.
Below is the full schedule of sessions throughout EGX Rezzed:
Thursday 7 April
12pm - 1pm: Drop-In Career Sessions with
- Tony Gowland, Ant Workshop
- Joanna Orland, Sony
- Luke Savage, Sony
- Phil Elliott, Square Enix Collective
1pm - 1.30pm: Careers Talk
Charu Desodt, BAFTA Breakthrough Brit Winner: Mobile vs. Console Development
1.30pm - 3pm: In Career Sessions with
- Catherine Woolley, Creative Assembly
- Liam McDonald, Failbetter Games
- Lottie Bevan, Failbetter Games
3pm - 3.30pm: Careers Talk
Jess Hider, Unreal: Community Management
3.30pm - 4.30pm: Drop-In Career Sessions with
- Jemma Harris, Preloaded
- Jess Hider, Unreal
- Nick Marshall, Curve Digital Entertainment
Friday 8 April
12pm - 1pm: Drop-In Career Sessions with
- Jon Wills, Ubisoft Reflections
- James Schall, Sega
- Guy Davidson, Creative Assembly
- Luke Savage, Sony
1pm - 1.30pm: Careers Talk
Stefano Petrullo, Renaissance PR: Why you need PR and Marketing, and what a publisher can do for you
1.30pm - 3pm: Drop-In Career Sessions with
- Mark Backler, The Last Word
- Stef Bow, Sports Interactive
- Lizi Attwood, Furious Bee
- Ross Mansfield, Furious Bee
3pm - 3.30pm: Careers Talk
Alex Grahame, The Chinese Room: Art and Design
3.30pm - 4.30pm: Drop-In Career Sessions with
- Joshua Crompton, Sports Interactive
- Mazen Sukker, Independent Developer
- Alex Grahame, The Chinese Room
Saturday 9 April
12pm - 1pm: Drop-In Career Sessions with
- Alan Zucconi, 0RBITALIS
- Alex Grahame, The Chinese Room
- Ryan Courtier, Kuato Studios
- Vicky Smalley, Small Jelly
1pm - 1.30pm: Careers Talk
Vicky Smalley, Small Jelly: How to get into games programming
1.30pm - 3pm: Drop-In Career Sessions with
- Kamil Slawicki
- Adam Lay, Freelancer
- Charlotte Sutherland, Sheffield Hallam University
- James Sutherfield, Sumo Digital
- Rachel Senior, Freelancer
- Vicky Prentice, OMUK
3pm - 3-30pm: Careers Talk
Spike Laurie, ESL: Working in eSports
3.30pm - 4.30pm: Drop-In Career Sessions
- Tommy Thompson, Table Flip Games
- Matthew Syrett, Syrett Designs
- Teressa Wright, Lionbridge Games


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Hotel Belas Artes SP Paulista - Managed by AccorHotels, Sao Paulo, Brazil
- Free hot/cold buffet breakfast and free Internet
- Collect nights
Hotel Belas Artes SP Paulista - Managed by AccorHotels, Sao Paulo, Brazilfrom NZ$141
- Deluxe Room
- Junior Suite
- Standard Room
- Superior Room
More great choices
What's around Hotel Belas Artes SP Paulista - Managed by AccorHotels, Sao Paulo, Brazil
- In Consolacao
- Paulista Avenue - 1 min walk
- Ibirapuera Park - 41 min walk
- Rua Augusta - 1 min walk
- Hospital Sirio Libanes - 6 min walk
- Frei Caneca Shopping and Convention Center - 7 min walk
- Rua 25 de Marco - 39 min walk
- Nove de Julho Hospital - 5 min walk
Getting around
- Sao Paulo (GRU-Guarulhos - Governor Andre Franco Montoro Intl.) - 39 min drive
- Sao Paulo (CGH-Congonhas) - 23 min drive
- Sao Paulo Luz Station - 14 min drive
- Sao Paulo Julio Prestes Station - 16 min drive
- Sao Paulo Mooca Station - 16 min drive
- Consolacao Station - 7 min walk
- Paulista Station - 11 min walk
- Trianon-Masp Station - 12 min walk
At a glance
Key facts
Hotel size
- This hotel has 140 rooms
- This hotel is arranged over 10 floors
- Check-in time 2 PM-midnight
- Check-out time is noon
Required at check-in
- Credit card, debit card, or cash deposit required for incidental charges
- Government-issued photo ID required
- Minimum check-in age is 18
Travelling with others
- One child (7 years old and younger) stays free when occupying the parent or guardian's room, using existing bedding
- Parents must have child's birth certificate and photo ID *
- No cribs (infant beds)
- Pets not allowed (service animals welcome)
- Free WiFi in public areas
- Free wired Internet access in rooms
WiFi rated fast
- Great for browsing, email and videochat
- Valet parking *
Payment types at the property
- Cash
Other information
- Smoke-free property
In the hotel
- Free hot/cold buffet breakfast daily
- Restaurant
- Bar/lounge
- Coffee shop/café
- 24-hour room service
- Fitness facilities
- Business center
- Meeting rooms
- 24-hour front desk
- Concierge services
- Dry cleaning/laundry service
- Laundry facilities
- Free newspapers in lobby
- Luggage storage
- Multilingual staff
- Porter/bellhop
- Elevator
- Terrace
- English
- Portuguese
- Spanish
In the room
- In-room climate control (air conditioning)
- Minibar
- Blackout drapes/curtains
- Soundproofed rooms
- Private bathroom
- Rainfall showerhead
- Shower only
- Free toiletries
- Hair dryer
- Cable TV channels
- Desk
- Free WiFi
- Daily housekeeping
- In-room safe
Recommended hotels
Special features
DiningOnsite venue - This brasserie specializes in international cuisine and serves breakfast, lunch, dinner, and light fare. Guests can enjoy drinks at the bar. Happy hour is offered.
Awards and affiliations
- This property is affiliated with the International Gay & Lesbian Travel Association (IGLTA) and welcomes lesbian, gay, bisexual, transgender, queer, intersex, and asexual (LGBTQIA) guests.
Hotel Belas Artes SP Paulista - Managed by AccorHotels, Sao Paulo, Brazil's small print
Also known as
- Belas Artes Golden Tulip
- Golden Tulip Sao Paulo
- Golden Tulip Paulista Plaza Sao Paulo Brazil
- Golden Tulip Paulista Plaza Hotel Sao Paulo
- Paulista Plaza Golden Tulip
- Sao Paulo Golden Tulip
- BHG Belas Artes São Paulo Hotel
- BHG Belas Artes
- BHG Belas Artes Hotel
- Belas Artes Managed Accorhotels Hotel Sao Paulo
- Belas Artes Managed Accorhotels Hotel
- Golden Tulip Belas
- Belas Artes Managed Accorhotels Sao Paulo
- Belas Artes Managed Accorhotels
- Belas Artes SP Paulista Managed Accorhotels
- Belas Artes Managed By Accorhotels
- Hotel Belas Artes SP Paulista - Managed by AccorHotels Hotel
- Hotel Belas Artes SP Paulista - Managed by AccorHotels Sao Paulo
- Golden Tulip Sao Paulo Paulista Hotel
- Golden Tulip Belas Artes Hotel
- Golden Tulip Belas Artes Hotel Sao Paulo
- Golden Tulip Belas Artes Sao Paulo
- Golden Tulip Belas Artes Sao Paulo, Brazil
- Golden Tulip Paulista Hotel
- Golden Tulip Paulista
Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels from Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.
Optional extras
Valet parking costs BRL 25 per day
We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.
Recent reviews
Very good 8.2 From 351 reviews
Nice, spacious room. Vague and uncharming reception area. Maintenance could be improved, visible wear and tear in my room. The location was lovely.
Great location. We overnited here on our way to our sons wedding. Lots of restaurants in the area The rooms are a bit dated. It would really be nice if hotels brought back baths. My husband has issues and a bath would definitely help him out. All in all, I would stay here again.
Good hotel, staff is helpful and very nice, and breakfast is good. My main concern was with the room, both in terms of cleanliness and that it's a bit run down.
The hotel was in the perfect location to walk around mostly. The furnishings were a little warn and the room was very plain/empty. No art. No side tables. No rug. No extra sitting chairs, and we had a suite! The breakfast was great though, and service was relatively responsive, but we had to call for more towels 3 times before they came.
for a business trip, it was very pleasant. exactly what I needed. excellent location
Is the description of this property not correct? Tell us

subset: commoncrawl


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How Gentle Veterinary Rehabilitation Keeps Senior Pets Active & Comfortable
Due to better veterinary care and responsible ownership, our dogs and cats are living longer than ever. Many of us treasure our geriatric friends tremendously—they've been a valuable part of our lives for more than a decade and have a special place in our hearts. That's why it is so hard to see the natural changes and conditions that often accompany normal aging. A previously strong and healthy senior dog may start to show difficulty with routine activities such as climbing the stairs or jumping on the couch.
Dogs often experience joint pain as seniors. Like people, as pets age, they lose muscle, and with it, strength and balance. Many aspects of aging can make normal daily activities challenging for geriatric pets:
- Weakness
- Musculoskeletal pain
- Decreased range of motion
- Loss of balance or coordination
- Diminished endurance
Veterinary rehabilitation addresses many of these problems.
Goals for Treatment
For the geriatric dog, rehab goals include improving cardiovascular health, optimizing range of motion and flexibility, and maintaining or improving strength, thereby helping the dog to stay as active and comfortable as possible.
When a dog experiences less pain, he or she is able to move more easily. The overall treatment goal is to improve the animal's ability to maneuver in his or her environment, participate in exercise activities, position to urinate and defecate, go for a walk, and function in other ordinary ways. With rehabilitation therapy, dogs may live longer and are far more likely to enjoy an improved quality of life in their later years.
Treatment and Clinical Applications
Many forms of rehab and modalities are useful in managing geriatric conditions:
- Hydrotherapy, utilizing our hydro-treadmill
- Manual therapy and other modalities, including neuromuscular electrical stimulation (NMES)
- Therapeutic laser
- Therapeutic exercises
- Acupuncture
To schedule a consultation for your senior companion, please contact us.
"On several occasions, Dr. Hammel administered acupuncture to help Stone, our aging Black Lab. He was like a babe in her arms and the relaxing effects of the procedure seemed to help his mobility. It was a spa treatment for him with healthful results. "– Chris S.
"When Gracie had her hip surgery, the surgeon referred me to Dr. Hammel for physical rehabilitation to speed her recovery. She steadily improved and now plays just as hard as our puppy! I think she misses her rehab sessions though!"– Patrick H.
"Cody, our 12-year-old German Shepherd, has osteoarthritis and difficulty walking. He has been coming to VRCC for physical rehab and it is helping him tremendously. He feels better, has started playing again, and is now able to go for walks. Cody loves his rehab sessions, especially the underwater treadmill!"– Becca P.
"You can tell that Dr. Hammel cares about each pet and treats them as if they are her own. My dog always feels right at home with VRCC and I love the excellent care she receives there!"– Missy S.


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PyJaipur firstname.lastname@example.com
Jaipur Python local user group
PyJaipur is a local user group of Jaipur and nearby area. we mostly consist of students, developers, and people for academia.
To contact the list owners, use the following email address: email@example.com
To see the prior postings to this list, visit the archives.
Subscription / Unsubscription
To subscribe or unsubscribe from this list, please log in first. If you have not previously logged in, you may need to set up an account with the appropriate email address.
You can also subscribe without creating an account. If you wish to do so, please use the form below.


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by Michelle Alexander
The New Press
2010, 2011, paperback
In the era of colorblindness, it is no longer socially permissible to use race, explicitly, as a justification for discrimination, exclusion, and social contempt. Yet, as legal star Michelle Alexander reveals, today it is perfectly legal to discriminate against convicted criminals in nearly all the ways that it was once legal to discriminate against African Americans. Once you're labeled a felon, the old forms of discrimination - employment discrimination, housing discrimination, denial of the right to vote, denial of educational opportunity, denial of food stamps and other public benefits, and exclusion from jury service - are suddenly legal. Featured on the The Tavis Smiley Show, Bill Moyers Journal, Democracy Now!, and C-Span's Washington Journal, The New Jim Crow has become an overnight phenomenon, sparking a much-needed conversation about ways in which our system of mass incarceration has come to resemble systems of racial control from a different era.


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1. Orchid-formed supercars
vehicles in Singapore are probably the most most costly on this planet, because of massive govt taxes aimed toward limiting their number in the tiny island-state.
That would not stop the super-prosperous – Ferrari, Maserati and https://casinoroyal7.com Lamborghini are often sighted. When a Singaporean character in Kevin Kwan's ebook, Goh Peik Lin, strikes to the united states to study she immediately buys a Porsche announcing they are,this sort of discount."
For the super-wealthy patriot, Singapore-based company Vanda Electrics has designed an electric supercar – Dendrobium. Its roof and doorways commence in sync to resemble the orchid that is native to Singapore and after which the automobile is named.
A reveal vehicle, developed by way of the technology arm of the Williams system One group, changed into unveiled last year. It turned into originally estimated to can charge round three million euros $three.forty four million earlier than tax, youngsters Vanda Electrics advised the final expense is generally reduce.
2. Yachts with submarines
Yachts are an inexpensive option to such supercars.
4da1a46ec20cf93ee5c846a51e04f0ed."Impulse buys of luxurious objects equivalent to yachts have become extra normal" referred to Phill Gregory, the Singapore head of yacht purchasers Simpson Marine, who sell every thing from activities boats to tremendous yachts costing tens of tens of millions of dollars.
Gregory said Singapore-primarily based consumers have probably the most most sophisticated tastes and an eye fixed for fashion: once in a while he flies them to Europe to deck out their yacht with luxury furniture from the artisans of Milan or world-famous Carrara marble straight from the quarries in Tuscany.
Others have more unusual requests. These include a bespoke 'seashore club vogue' lounge enviornment set beneath a knowing swimming pool, helipads and even a space to park a small submarine or sea-plane.
3. 999 roses
the iconic Marina Bay Sands resort – which resembles a large surfboard perched on three tall columns – points prominently within the film's trailer.
The lodge features the invitation-simplest Chairman's suite – the largest in Singapore – which has its own gymnasium, hair salon, and karaoke room, and according to some media reviews fees over $15."000 a night. There isn't any publicly obtainable cost.
The likes of former British soccer famous person David Beckham and Bollywood actor Shah Rukh Khan have stayed at the hotel.
George Roe, director of lodge operations at Marina Bay Sands, referred to he has had some odd requests from his guests including organizing the start of 999 roses to a residential handle in Singapore as a surprise.
solid member Awkwafina poses at the top-quality for,loopy rich Asians" in los angeles, California, Aug. 7, 2018.
four. infrequent beef
4da1a46ec20cf93ee5c846a51e04f0ed."You do understand Singapore is essentially the most food obsessed country in the world?," Nick young, the very neatly-heeled protagonist of 'crazy rich Asians' tells his female friend Rachel Chu forward of their go back and forth to the metropolis-state.
Even hawker stalls dangle Michelin stars in Singapore however there isn't a scarcity of areas for the tremendous-wealthy to get their repair.
The restaurant reduce by means of Wolfgang Puck is the only 1 in Singapore to present Hokkaido snow beef – which is even scarcer than Kobe pork – via an unique arrangement with a non-public reserve in Japan.
only two cattle are harvested from the reserve every month, with reduce receiving about 20-30 steaks a month – a bit of which goes to regulars who seek advice from the restaurant anytime it comes on the menu, said widely wide-spread manager Paul Joseph. The current price is S$330 $240 for a modest 170 gram serving.
5. Gold tea
forget wearing gold – in Singapore which you can drink it.
Boutique Singaporean tea company TWG Tea claims to promote one of the crucial world's most expensive teas – a white tea plated with pure gold which retails at S$19,000 $14."000 a kilo.
The Grand Golden Yin Zhen is described as a."glimpse of the divine in a teacup", and the gold is declared to have anti-oxidant properties that revitalize and rejuvenate the dermis.


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Christine Loft Hunderup's take away from todays talk on "Design thinking & Co-creation with customers" was that you should think BIG, start small and involve the customer. She went through how Nordea Liv & Pension (Soon to be an independent department) created a co-creative environment in the organization by using gv's design sprint to fail fast.
Sketchnote from UX talk & reflections on my process
Todays speaker at the Preely meetup was Marie Køhnke, previously from In2Media and now freelancing. The key take away from the talk titled "Client do you actually want UX" was that UX'ers should not be afraid of posing big questions. According to her there are 7 things to consider if you want to have UX (see the circles on the left page). The case she used as an example was about innovating on how to change digital letters/digital communication from the government.
Reflection on my sketchnoting process today
Practicing my speed, I strive to be finished with the outlining + make grey shadows + colored border + take nice images at the events themselves. Sometimes I am still not quick enough though. Especially if I also spend time networking, which is still one of the main reasons why I go to these events in the first place.
As seen on the coverimage, the right image shows the slideshow of how Marie presented her 7 key points. I made them visual in my sketchnote, wanting to really remember them for later. Marie went over the 7 points rather quickly, and I spend a few extra seconds of thinking time boiling each point down to a bulletpoint understanding while she talked. As seen by the cover image I was not able to finish this part of the sketchnote live during the talk this time.
I admit that sometimes I still rely on my blue mechanical pencil for layouting, partly because I think better when it feels more like a sketch than a drawing. Although the "prettyness" of my sketchnotes is not my main priority at all, I still am a designer who loves whitespace. Getting whitespace and clustering successfully is much easier when I have a few blue lines to guide me. Sometimes more than a few. Sometimes I have to force myself to put down the pencil and only use the black outliner pen. Without the pencil for sketching, it sometimes still comes down to luck for me when I choose a layout. Practice, practice, practice will help.
What can I do to get better?
Practice doing different layouts for the same ted talk perhaps, and practice listening for clues to where the talk is going to go. My favourite talks take me by the hand and say what they will cover in the beginning. Makes my job much easier, when I have to fill out a spread in a sketchbook. If I use another format like a roll of paper, it is an entirely different process that I also want to practice.
To sum up I plan to practice:
- Not using my mechanical pencil at all
- Doing the same talk in different layouts (perhaps digitally?)
- Use the format of an endless paper roll
- Use the format of an A4
- Use the format of my 12,9 inch Ipad screen
Sketchnotes of the Preely talk by Emilie Møllenbach
Preely invited my old professor and supervisor from Uni Emilie Møllenbach (now employeed at Mobile Pay) to talk about how she uses Sketching in Mobile pay.
It was a joy to hear her talk, and reminded me how much I miss her lectures. Besides case examples of how she uses sketching in Mobile pay, her talk was about different roles and activites within design VS. the different design perspectives. Her key take away is that is pays off to stay longer in the explorative low fidility phase.
The above is the examples she showed of low fidelity, medium and high from a real case.


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Economic and environmental concerns have popularized renewable energy projects as a source of electricity generation. The price of electricity generated by wind or solar power is more competitive today than ever before.
Yet development of renewable energy projects is limited by existing transmission capacity. Without increased infrastructure, the full benefits of wind and solar power cannot be realized.
Efforts to increase transmission capacity are routinely delayed by siting challenges, including eminent domain. This paper considers current procedures used in electric transmission siting and evaluates application of a new method of landowner compensation, the Special Purpose Development Corporation.
Download the report as a pdf below.
- Posted on 1.6.2020
- Posted on 3.6.2020
- Posted on 1.13.2020
- Posted on 3.16.2020
- Posted on 1.16.2020


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Get Lost
What we will do
Get Lost is different than traditional packaged tours. You get to choose what you will do to create a personalized experience. There are a variety of activities reflective of the Jamaican culture; the things that make Jamaica a unique place, and Jamaicans a unique people. These are put together in a menu from which you will make your choice.
Where we will go
There are a variety of places one can go to discover the real Jamaica. There are Jamaican theaters, playhouses, dancehalls, museums and galleries. There are churches, mineral baths, caves, bird sanctuaries, historical sites, parks and botanical gardens. There are Jamaican institutions like universities, libraries and the house of parliament. There are places you can go to observe Jamaican floral (plant life) and fauna (wildlife). There are places one goes to eat and imbibe; restaurants, food festivals, cookouts, sports bars, bars and pubs. There are places you go for entertainment; movie theaters, soca parties, reggae shows, carnival, night clubs and street dances. There are places that you go to relax including beaches, rivers and picnic areas. There are also places you go to watch the sunset, to look at the night sky, the landscape and the unspoiled environment. Jamaica's 10,991 km² are full of places that you can go to discover the true essence of what makes this one of the world's most sought after destinations.
Cost: $50 and up
Duration: up to you


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When times get tough, Jared gets tougher. Jared knows how hard the middle class works to feed their families and pay the bills. That's why he's going to fight for more jobs and higher wages in our community. Jared also is business-friendly and will lead initiatives to address poverty in the area.
Throughout his life, Jared has learned that everything- public safety, a healthy economy- starts with education. We have to be able to give our kids the skills they need to make a mark in the world. Jared will go to Harrisburg and fight for more funding for Northeast schools so that all children have the opportunity to learn.
About Jared
Public Safety
Jared knows that it is equally important to be tough on crime while building healthy relationships between the police and the community. Jared will collaborate with local law enforcement and community members to make sure our neighborhoods are kept safe.
When our roads and pipes are falling apart, it's time for the city to step up to the plate. Jared will demand more funding for infrastructure in the Northeast and begin the process of sealing the fractures in our neighborhood.
Join the Team
Jared will lead initiatives to take care of the environment and clean our neighborhood. From revitalizing parks to organizing neighborhood cleanups, Jared has and will continue to be a champion of going green. It's one step in continuing to build a community that we can all be proud of.
Above all else, the strength of our community depends on our ability to unify under the common dream of creating a greater Northeast. Jared will organize neighborhood events and continue to sponsor programs that bring us together.
Friends of Jared Solomon
Harold Yaffe, Campaign Chair
Zackary Arnold, Treasurer
PO Box 7522, Philadelphia, PA 19101


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The Test - 07 in Filler
22nd Dec 2017, 8:00 AM
Average Rating: 5
Number of people who have voted: 1
Author Notes:
22nd Dec 2017, 8:00 AM
What would Shelby do?
What would Shelby do?
Praise Puppy Jesus!
What would Tom Do?
...probably sue someone yeah. Or make a munchkin monster and smash your campaign, THEN sue you.
What would Bonnie do?
Pull some slick trick to fool you into following her plan.
...Finn reallY DOES need better role models.
Phoebe: "Why don't you ask what I'd do?"
Everyone: "Talk about your boss-fro."
phoebe: "Fair enough."
22nd Dec 2017, 4:56 PM
What would Marcie do?
22nd Dec 2017, 6:17 PM
Punch you below the belt and steal your lunch.
3rd Jul 2018, 3:29 PM
What would Betty do? Aside from sate her sweet tooth.


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Recent firm and protection oversight procedures are unsteadiness more plus more on the way to a systems methodology that will focuses deep into manipulation regarding processes and not just hard operate specific for far-reaching evaluation and restorative activities at end supplements. First we'll talk about the fundamentals regarding COST-FREE, Safety, Managment and then Procedure. Then most of us touch upon another fundamental aspect for safety operations; essential safety traditions.
Wants Dependent on Chance Management. The objective of a SMS is actually to produce a structured management to regulate danger in functions. Successful safe practices control need to be established mostly upon characteristics connected with an airline's functions that get an relation to safety. Essential safety is given as a good lack of possibilities ruin, the obviously unfeasible goal. Nevertheless, hazard, becoming explained throughout expressions regarding intensity about injuries along with probability the exact company can be of experiencing hurt) can be described as more real item involving management. An organization can distinguish and examine the factors which make us just about most likely to possibly be uneasy for accidental injuries of mishaps additionally since the comparably awfulness regarding the final results. From here, we can easily use this files to set method essentials and even require steps to be able to insure they are met. Invaluable safety management is, on that basis, risk direction.
Lately the actual International Civilizado Aviation Relationship (ICAO) exhausted that safety could end up being a admin method, discussed by the state-owned government bodies such seeing that the FAA and all those who all carry out aerial action or create offerings that support these This can be beneficial with the objectives defined meant for the FAA and market place. The security direction method characterized starts using pattern along with addition regarding govt process and even types of procedures to be able to regulate threat in aerial operations. Whenever these control buttons are all set, level of quality control methods will be utilized to get a well thought-out procedure for offering that people get to most of their suitable targets along with, in which they're going unsuitable, to increase these. Safeness operations can certainly, and so, be considered high quality direction associated with safe practices related functional along with service techniques to quickly attain safeness aims.
Methods is going to be explained in lingo of included networks of folks and distinct possessions doing exercises that perform many do the job as well as objective inside a incredibly contracted location. Administration connected with the structure? s physical activities entails developing, organizing, pointing, and controlling these options toward send out goals. A number of necessary qualities of techniques and all their primary method are called progression capabilities or essential safety characteristics credit rating associated to safe practices connected fees and service processes. Seeing that within the earlier dialog regarding superior, those procedure benefits ought to have basic safety needs designed in to their very own model whenever they usually are to get rid of throughout chosen safety success.
A strong organization? ings culture is composed of its attitudes, values, stories, rituals, assignment goals, overall performance measures, and sensation associated with trustworthiness to help its people, clients, as nicely as the population.
The main philosophy noted on prime of that will make up the SMS options might not access their objectives unless the people that increase the company operate coupled within the method which will makes reliable functions.
The exact company aspect in which is associated with safety is normally referred to be able to as the protection culture. The security culture is composed of psychological (how folks think), behavioral (how folks act), and group elements. The main organizational ingredients are often the stuffs that will be most beneath supervision managing, one other characteristics appearing influences worth mentioning labors.
To acquire more information study in this article foodndrink.recreation.hol.es


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This is a website / organization which explores and furthers the Gnostic Studies. Gnostic Studies are supposedly the "hidden knowledge" which was passed directly from Jesus to his disciples – special teachings in fact, which show how to directly access God, and higher levels of existence. The theories, or doctrines surrounding Gnosticism suggest that these materials were purposefully left out of the bible, and mainstream studies due to their very empowering nature. Religions, which many have suspected, have largely been used as a mechanism of control, and not empowerment. So obviously, editors of content played a key role in shaping the control mechanisms throughout history.
What this group does specifically is offer experiential training courses in subjects such as Astral Travel, Lucid Dreaming, and Accessing Higher Levels of Consciousness. I have personally taken the Astral Travel course, and highly recommend it. It is something you should definitely donate your time to, and be serious about… if you want to actually experience the transformation.
Join thousands around the world in their quest for spiritual knowledge. There are articles, some writings of personal experiences and also a few techniques which you can try out, to experience things outside of everyday life.
If you want to explore this knowledge in more depth, check out the free Courses in Astral Travel and Dreams, Self-Discovery, and an Introduction to Gnosis on the Online Classes page, or learn how you can attend the courses in person at a Study Center in Australia, the UK, USA, Canada, or Cyprus.
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For Emily and Dustin's engagement session in Saint Paul, Minnesota, we first went to a natural and historic park, which was designed to preserve Minnesota's heritage, located under the interstate. For the second part, they chose another historic building: the Minnesota State Capitol!
- Historic and urban style for your engagement session in Saint Paul, MN
- The Minnesota State Capitol in Saint Paul, MN, A European Style
- Let's use the architecture!
- Using the Marble
- Take Some Pictures Inside
- Ending the photo session at the James. J. Hill House
Historic and urban style for your engagement session in Saint Paul, MN
While the first location was in nature, the second location was in the city. It's a good idea to mix nature and monuments for a more modern appeal.
After we easily parked on Cedar street and were walking up to the state capitol building entrance, I had a curious feeling: to feel at home, in Europe.
The Minnesota State Capitol in Saint Paul, MN, A European Style
If you grow up in Minnesota State, you will probably take a guided tour and you will know the architect of the Minnesota State Capitol: Cass Gilbert. But did you know he found his inspiration in the Saint Peter's Basilica in Rome? That's why this marble piece of artwork with its staircase and column and the capitol dome looks so beautiful to me.
But one big difference stroked me that day regarding such a building: there was nobody, no visitors! We were alone and enjoyed this amazing place to take engagement photos without being interrupted by tourism. In France it would have been impossible!
Let's use the architecture!
This architecture style comes from the Italian renaissance when artists were copying great antique monuments. Through the time the design evolved by including more bronze, golden leaves and granite statues. But from the beginning, the unique goal of the architect is to give to people the feeling of being small in front of the building.
Here, the capitol makes the citizens and the employees (governor, legislator) feel small and humble in front of the Senate, the Supreme Court and the Attorney General.
Another goal of this massive architectural construction is offering to the people a scenic view on Saint Paul Downtown.
Taking pictures in such a place was like the respect toward the Capitol building was transferred to the love linking these two lovebirds. It creates timeless environment for timeless pictures.
Using the Marble of the Capitol
I like to use the perspective, and I also like marble. It's almost a light grey photo studio background where the lovers' bodies can contrast. Also, I enjoyed playing with the stairs and columns of the Minnesota state Capitol building.
Take Some Pictures Inside
When we arrived, the Minnesota State Capitol was unfortunately already closed. But it is worth coming again and take some pictures inside for the engagement session. Indeed it is easily accessible and they don't require permit. But must of all, the inside is pretty amazing.
Ending the photo session at the James. J. Hill House
Then we decided to head up to another historic building on Summit Avenue, just after the Cathedral, the James. J. Hill House, a big mansion. We enjoyed this great edifice.
It was funny to see the contrast between the dark Rugged Stone of the James. J. Hill House and the white marble of the capitol, especially because these two landmark historic monuments have been constructed more or less at the same time. I mean, they could have used the local underground limestone for the construction.
Finally, we took pictures until the last sun ray. The bride and groom-to-be were exhausted! I hope that they had a lot of fun. I was pretty excited to cover their wedding in Saint Paul, MN, downtown a couple of months later at another renovated historic building, the Saint Paul Athletic Club.


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Room 104, Axon Building (Building 47)
Staff House Road
Saint Lucia, QLD 4072
Registrations for this event are now closed
This workshop introduces students to the exciting world of robotics by building and programming robots. The workshop aims to improve the analytical and problem-solving skills of students, and complements the new Technology curriculum by providing a project-based learning activity.
Our workshop leaders and volunteers, who are of all genders, act as role models to the students, demonstrating gender diversity in action.
Please do not register for the workshop unless your child is in high school (grade 7 to grade 12). If your child is not this age, unfortunately they will not be able to participate in the workshop and you will forfeit your payment.
For more information about this event, please contact:


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The largest Hindu temple complex in the world, Angkor Wat dates back to the early part of the 12th century and contains stunning architectural features. No trip to Cambodia is complete without visiting the temple, and it's one of the most visited sites in the country. The ornate layout of the complex once served as the capital city and royal temple of King Suryavarman II and is dedicated to Vishnu, a Hindu god. For centuries, trees hid the ancient temple, but after a rediscovery, the site has become of the most-visited and visually stunning places in the world.
Many will be familiar with the temple and surrounding trees, as it is where the movie Lara Croft: Tomb Raider was filmed. Visitors to the temple will no doubt be blown away by the impressive structures, architectural detail and decorations found throughout the site. While most of the temple is open for viewing, some areas experiencing natural deterioration are often under restoration.


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Reading Forms I Use. There are certain forms and surveys that I use to prompt conversations, as well as do managerial things with my students.
Why not share them? So feel free to modify and make them your own, just make a copy and you can edit them. Mature Books Permission Slips for Elementary. Internet Catalogue. Internet Catalogue. #cyberPD - On the Blog. TOP 10 FICTIONAL CHARACTERS WHO GAVE THE BEST ADVICE by Elizabeth Snevily. There comes a time in every character's life when they are at a crossroad.
They must face the simple, honest truths about life and how to live it, but often times they need the insight, advice and guidance from a friend, parent or stranger to help them choose their own destiny. Whether or not they listen to this lesson is their decision, but we, as readers on the sideline, implore them to follow or even sometimes abandon the advice given. Resilience and Grit: Resource Roundup. There's been a lot of talk lately about resilience, grit, growth mindset, and related concepts -- including the social and emotional skills associated with these factors and their importance for student well-being and academic success.
Edutopia has curated these lists of resources to help educators and parents follow these topics and create home and school environments that provide supports and opportunities to help young people thrive. Nurturing Resilience The ability to bounce back from adversity is associated with a variety of skills. Learn more about the resilience research and supports and strategies to develop resilience in young people. (10+ Resources) Fostering Grit Explore an array of resources about understanding and building student perseverance, and consider questions raised by the research on grit. (15+ Resources) Teaching Growth Mindset. How to Fuel the Innovation Engine in Learning. Flickr:JUvertson By Jennie Rose Can creativity be taught?
If innovation is truly the key to this country's success, then it's time to think strategically about engendering creativity into our education system. Parenting a Child with Sensory Processing Disorder. 4 Things I Wish People Knew About Living With Sensory Processing Disorder. Depression and anxiety have ruled my life.
And ruined my life. Once I figured out the reason for all of my suffering — sensory processing disorder (SPD) — I learned I could manage the depression and anxiety. Taking Medium to the Next Level — The Story. Taking Medium to the Next Level Two years ago, we opened up Medium for anyone to write.
It was a new, well-lit place for an old idea: letting people share their stories, their ideas, their unique perspectives. In designing how Medium works, we had a few goals: help good stuff get the attention it deserves, no matter who the author is. Keep it simple; put words first. Enable meaningful feedback. Free Math Tools for Teachers. Already a member?
Login Your students are your priority. Count on us to provide all of the math resources you need. Read More Watch Video ► Create your free teacher account. Study Tips: Teaching Kids to Be Excellent Students. Guilty.
We tell students "be a good student." "Study hard." How to Use Voice Typing in Google Documents. What Is a Jack-O'-Lantern? As Halloween approaches each year, you will begin to see carved pumpkins — commonly called "jack-o'-lanterns" — sitting on front porches all across America.
As it gets dark, you'll notice that many of them are lit from within by candles, giving them a spooky glow that lets you know Halloween is right around the corner. Why Teaching Kindness in Schools Is Essential to Reduce Bullying. Phrases like "random acts of kindness" and "pay it forward" have become popular terms in modern society.
This could perhaps be best explained by those who have identified a deficiency in their lives that can only be fulfilled by altruism. It seems there are good reasons why we can't get enough of those addictive, feel-good emotions, as scientific studies prove there are many physical, emotional, and mental health benefits associated with kindness. As minds and bodies grow, it's abundantly clear that children require a healthy dose of the warm-and-fuzzies to thrive as healthy, happy, well-rounded individuals. Classroom Management Apps. Supporter Toolkit. Want to show your support for Connected Educator Month and what it stands for?
Want to encourage other educators to come join the discussions, the explorations, and the fun? Or maybe you just to let others know that when people talk about "connected educators," that means you or your organization. In the supporter toolkit you'll find a large collection of graphics, copy, and other promotional tools to help spread the word. Twitter Terms Infographic. The Four Kinds of Self-Negativity. Top Ten Picture Books to Build Character by Anna Sedenka. 5 Great Ways You Can Use Google Sites With Students. Great Picture Books to Teach Theme. Showing What They Know With Online Reading Strategies. Fall Science Experiment: Dissolving Pumpkins - Teaching to Inspire with Jennifer Findley. Fall is my favorite season! I love the cooler weather, the changing leaves, and even football season! I really love incorporating fall activities into the classroom and especially fall science experiments.
This post shares a quick fall science experiment that is perfect for exploring the scientific method. Curious about classroom Makerspaces? Here's how to get started. Makerspace is a rapidly growing trend in schools across the country, but to be honest, I've never implemented one myself, and I can't quite picture the logistics of orchestrating a Makerspace.
2012arop-rapidautomatizednaming. Feedly. Pre K. PreK Classroom Pictures - Michele Lewis VPK - Mrs. Becker Pictures of My Classroom. 10 + 1 Picture Books to Teach Inference. Art. How to Customize the Look of Your Google Site. Using Google Apps in a Math Classroom. When Did 19th Century Learning Become So Trendy? (8 Old Ideas that Are Actually Pretty Innovative) Choice Literacy - Articles & Videos - Full Article. Video Resources for Digital Learning Classrooms. Khan Academy. Imagination Foundation. What makes a hero? - Matthew Winkler. The Hero Archetype in Literature, Religion, and Popular Culture: (along with a useful PowerPoint presentation teachers can download at this URL: )Maricopa Center for Learning and Instruction (users embark on their own hero's journey): American Masters Lesson from PBS for Teachers on George Lucas, the Power of Myth, and the Hero's Journey: an interactive approach to the Hero's Journey: of course, information about Joseph Campbell's works on the subject, on the Joseph Campbell Foundation site:The Hero With A Thousand Faces Hero's Journey (semi-biographical film): the stories of (a) Odin hanging from the world tree, Yggdrasil, (b) the Buddha seated under the Bodhi Tree, and (c) the crucifixion of Jesus Christ.


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Starting Pilates
PilatesCan's Private Pilates Equipment session in Canberra deliver a personalized service in relaxed welcoming studio environments. Highly qualified and experienced instructors develop tailored Pilates programs to maximize your results via our clinical focus.
During your Private sessions, your instructor will assess your body's posture and movement patterns to develop a personalised program. As you progress into your semi-private Pilates sessions your instructors will interpret and develop your program to enhance your ability to move effectively with strength and confidence.
Private Pilates Equipment sessions are offered as a special introductory package for two (2) x one (1) hour private sessions, plus written easy to do home based exercises, as well as a studio based program if progressing to semi-private sessions. All for a total of just $220.
Bonus Offer
Most clients decide to progress to Semi-Private sessions once they have completed their initial private sessions. Register for your two (2) bonus* semi-private sessions by purchasing your privates sessions online now. This offer is only available for a limited time.
*Conditions apply – bonus applicable with a minimum 10 session semi-private package purchase by new client prior to or at the time of their second private session.


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A versatile and reliable gluten-free flour substitute with the added goodness of vegetable fibre which gives a wholesome nutty taste. This Mix can be used for all your baking requirements, including bread, cakes, pastry and biscuits and sauces to name but a few!
Republic Of Ireland: Order by 4pm for NEXT WORKING DAY DELIVERY.
Delivery Cost
Delivery estimate times can be found here.
Collect in Store for Free in one of our pharmacy locations at Inish Pharmacy Carndonagh, Muff or Buncrana. You will receive an email when your order is ready for collection, which is usually within 1 working day.
*Terms and conditions apply, for more information read our Delivery information page.
Gluten FreeContains: Milk, Gluten-Free Wheat Starch*Does not contain: Egg, Soya
Storage: Store in a cool, dry place and reseal once opened.
Ingredients: Gluten-Free Wheat Starch*, Skimmed Milk Powder, Sugar Beet Fibre, Cellulose, Stabilisers (Guar Gum, Hydroxymethylcellulose),Sugar, Raising Agents (Glucono-delta-lactone, Sodium Bicarbonate), Iron Powder, Niacin, Thiamine, Riboflavin, Vitamin B6, Folic Acid.*This ingredient complies with the Codex Alimentarius standard for gluten-free foods.
POP-IN HTML goes here


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Practical Electrician Magazine is the essential source of information for the electrical contracting industry.
A dedicated publication of factual, independent, unbiased and accurate industry news reporting of matters of interest to those working in the electrical contracting industry.
Month on month the Practical Electrician website continues to be the primary portal for information, about our industry. Featuring all the latest industry news, reviews of products and innovations including comments and opinions from industry leading trade figures. Combined with best methods, techniques and the latest technical requirements.
Covering the design, installation and maintenance of domestic, commercial and industrial installations.
If you have a trade related news story or article that would be of interest to our readers or editor – then please submit your story.
Our other publications www.practicalbuilder.co.uk and www.practicalplumber.co.uk
Terms of website, privacy and cookies


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DNA Paternity Testing
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DDC is the most recommended paternity testing laboratory in Roswell. We provide paternity, prenatal paternity, immigration and other DNA testing services directly to people in Roswell, and in every major city in Georgia. We treat every client with care and respect because we know that every DNA testing situation is unique and personal. Thousands of families every year trust DDC with their DNA testing needs. Our commitment is to help you find answers to life's most important questions.Call 1-800-681-7162 Call 1-800-681-6598
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Roswell Info and Attractions
The Areas we serve
We proudly serve the Roswell Georgia area as well as its surrounding communities and counties: Alpharetta Hwy, Alstead, Arbor Creek , Aspen Pointe, Aspens, Bainbridge, Barrington, Belcourt, Birch Hollow, Brickleberry, Bristol Oaks, Britton Woods, Brookfield West, Camden Ridge, Canyon Point, Carriage Park, Cedar Creek, Centennial Highlands, Chatham's Greenway, Chattahoochee Street, Chickering, Coleman , Connemara, Coventry Downs & Nearby's, Crabapple , Creekside , Crossing, Devereux Downs, Eastside Saddle Creek, Edgewater Cove, Elgaen Place, Ellard, Ellenwood, Etris Rd, Foxhall, Garrison Oaks, Glenbrooke, Glenforest, Great Oaks, Habersham , Hamilton , Hampton Bluff, Hanford, Lakemont, Harlow, Harris , Heatherton, Heatherwood, Hedgerow, Hembree , Highland Colony, Holcomb , Horseshoe Bend, Houze, Huntington Park, Indian Creek, Inverness, Ivey Ridge, Kensington Square, King and Cox, Kingridge, Kings Grant, Kiveton Park, Brook Green, Ansley, Land of Lakes, Liberty , Litchfield Hundred, Loch Highland, Long Pointe, Mansell, Minhinette, Nesbit , Northcliff , North Point, Oakbrook, Old Mabry, Pine Valley , Plantation North, Post Oak, Princeton Cove, Raintree, Riverbirch Glen, Riverside, Rocky Creek, Roswell, Saddlebrook Forest, Shallowford Park, Southwest Alpharetta, Spring Creek, Spring Ridge, Stillwater Shade, Stonebridge, Stonemoor, Studdiford, Taylor Oaks, Terramont, Twelvestones, Tyson's Corner, Victory Ridge, Weatherburne, Wesley Hills, Westbrook, Westchester, Westfield, Westside Saddle Creek, Wexford, Whittingham Park, Wickerberry and Hunterhill, Wildwood Springs, Willeo, Marrietta, Willow , Windfaire, Windflower, Windsor Forest, Woodfall, Woodfield, and more.


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Price: $45.00
Quantity: 1 available
Book Condition: Fine
Limited first edition. Bound in full green with gold decoration on all sides, raised bands. All edges gilt. Silk endpapers and ribbon marker. Folder with publishers notes laid in.
Title: Marry Me
Illustrator: Fox, Barbara
Categories: Literature, Book,
Edition: Limited First Edition
Publisher: Franklin Center, Pa., Franklin Library: 1976
Binding: Full-Leather
Book Condition: Fine
Item: 1.00 Item
Seller ID: 001916


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IIoT System Analytics
IIoT System Analytics
Reliable Sensors, Accurate Models, Applied Anywhere
As systems become more complex, technology suites that allow for reliable, predictive condition-based maintenance are more challenging than ever. Schedule-driven maintenance practices can result in expensive and unnecessary inspections early in a system's life and are insufficient as the system ages and deteriorates.
What's more, the systems supporting traditional maintenance practices have limited accuracy, require extensive training and often result in too many false alarms. This is where PARC's MOXI™ IIoT System Analytics solution comes into play. Applying the principles of physics to enhance AI-based predictive systems to 90%+ accuracy, our diversified, agile and experienced research & development team will work as a hub between existing technology providers, engineers & facilities or maintenance teams to develop a fully integrated suite of technology designed to provide:
- Higher Diagnostic and Prognostic Accuracy (90%+)
- Improved Uptime
- Longer System Life
- Valuable Insights for Accurate Long-Term Planning
- Better Scheduling Accuracy
Through accurate sensing, this technology suite uses AI and IIoT technologies most effectively. By accurately detecting anomalies, diagnosing problem points and prescribing necessary action based on the variables that are critical to system health, our technology suite will streamline operations. MOXI can rapidly enable the transition to truly smart, self-aware systems which yield actionable insights about health, safety and performance.
How the Technology Works
Design Excellence from Start to Finish
Key stages of PARC's MOXI IIoT System Analytics technology suite are:
- Sensing that's robust enough to yield accurate system data
- Modeling that's customized and which can simulate adverse conditions and failures the system is designed to prevent
- Condition Monitoring that reliably monitors anomalies from expected system behavior
- Diagnostics that contain efficient reasoning engines which isolate and infer root causes of faults within sub-systems
- Prognostics that use system models and data to probabilistically predict a system's useful life span
- Actionable Recommendations based on decision-theoretic algorithms to promote accurate planning
PARC's diverse team of researchers collaborate throughout each stage of this process to produce outcomes with the highest accuracy and fewest false alarms, allowing the system to run smoothly and efficiently.
While each piece of the puzzle is critical to success, MOXI's team of engineers & researchers have perfected three core elements that inform the process and are essential to producing peak accuracy for each specific system. Explore below to learn more.
Sensing > Modeling > Predicting >
The Art of Sensing
Sensing is all about accuracy. Accurate data points produced from the sensors installed in a system are the essential foundation of a useful IIoT prediction solution.
Our team can work with any sensors already installed within a system, assessing them for the metrics they are measuring and assuring that they are detecting the correct information at a high enough level of accuracy.
What if the sensors are insufficient or a sensing solution is not installed? Don't worry: PARC's team of researchers will work with the engineers, maintenance staff or contractors on site to improve or invent them. With expertise in physics-based sensing technology, our team champions connecting the physical and digital worlds. This is how we are able to produce reliable sensing results that are accurate 95%+ of the time, with negligible false alarms and near-zero missed detections.
The Science of Modeling
Without the correct system model applied to sensing technology, results and recommendations are less likely to hit the mark. Our team will work to make sure sensors are measuring correctly, capturing the data points significant to the desired prediction and matching them to the right system process identifiers.
By using the suite of technologies to store detailed fault-augmentable models, it is possible to perform rapid diagnoses of system behavior over designated time intervals. Through modeling, PARC is able to understand the context of any system and produce the recommendations that are important to maintenance repair operations, improving uptime and transforming the bottom line.
The Accuracy of Prediction
PARC has developed a suite of technologies that maximizes systems' abilities to predict the need for maintenance, repair or improvement and fully automates prompts which allow maintenance professionals to act in a timely manner.
This capability is light years away from non-automated traditional reactive maintenance practices in which a system, part or component fails and a maintenance professional performs the necessary repair or replacement.
It's also a step up from preventive maintenance that's scheduled based on time elapsed rather than on the need for repair or replacement. PARC enables the transition to reliable predictive maintenance, thus initiating the digital transformation to self-adaptive assets, which are highly autonomous.
By improving upon these previous solutions via the integration of AI and IIoT technology, MOXI is able to more accurately predict needs, identify appropriate timing for maintenance to reduce costly down time, and integrate these recommendations into an existing workflow.
Interested in applying PARC's MOXI, an IIoT System Analytics to your system? Be in touch with one of our experts by filling out the form below.
Additional information
Our work is centered around a series of Focus Areas that we believe are the future of science and technology.
We're continually developing new technologies, many of which are available for Commercialization.
PARC scientists and staffers are active members and contributors to the science and technology communities.


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Sure it may be pretty but it's probably not effective.
Most businesspeople naturally understand that the only purpose of their website is to bring in new customers, clients, or accounts.
Unfortunately, they all seem to be listening to the wrong people when it comes to creating a website that actually does that.
You're probably one of them, so please forgive me for speaking frankly.
It's just a little disheartening to see so many fine businesses (including some of the top firms in Australia) missing out on the business-building power of the internet and sometimes even losing market share to their smaller, more nimble and web savvy competitors.
So, if you do believe that the main purpose of your website is to bring in new customers, clients, or accounts, read on and I'll tell you in plain, easy-to-understand English exactly how to do it.
OK, first of all, you're probably listening to a designer or advertising agency about your website. In fact, they've probably convinced you to let them oversee the entire design and building of the whole thing. That's what I meant by listening to the wrong people.
Your designer/agency guys are great at helping you create and maintain the image you want. They may even be pretty good creating expensive TV and radio spots and glitzy magazine and newspaper ads. But what they're best at is spending your money on media and hosting to promote your brand for which they reap huge, ongoing commissions and site management fees.
Sorry. I couldn't help that.
Listen. Branding and image building are important-especially for big corporates like a bank, insurance company, or stock brokerage. They deal with people's hard-earned money, so they've got to build and maintain an image that conveys trust and reliability.
However, an image, even a great one, without a compelling message is like an empty shell. Whereas it is important for a potential client to trust you it is even more to give them a compelling reason to do business with you.
And that's one of the things your website must do for you.
In fact, your website really only has to do two things and two things only…
One is to create a steady flow of people coming to the site. I'm talking about an absolute flood, not the little trickle of traffic you're probably getting now…
And the other is to present a message that in form and substance forces them to stop and realize that they absolutely need what you're offering and they're not getting it from any other company with whom they may be trading.
It's only when your website does both of the above that it can finally become the powerful business weapon it should be. Of course, your investment in branding and image creation can be incorporated into this, but as a partner to the message, not superior to it.
Here's why. Remember, there are two things your website has to do to make you a raging river of profits.
The first is to create laser targeted lead generation traffic.
Suppose I could deliver a steady flow of people into all your locations. I'm talking people by the busloads lining up to talk to you, your account reps, business development or sales people.
You'd be pretty happy, wouldn't you?
But look a little closer. What if all these people had no money, no credit, and no prospects? What if they had no capacity to buy whatever it is you sell or to take advantage of whatever services you offer?
You wouldn't be very happy then, would you?
Let's modify our first requirement for our website just a bit. It's got to create a steady flow of qualified people coming to the site. It has to perform a laser targeted lead generation function for you.
So you see, which people go to your website and how they get there makes a difference.
There are only four reasons people go to your website:
Obviously the first group is good quality lead generation traffic, but relatively speaking there just aren't that many new prospects there.
The second group has tons of lead generation potential, but going back to my busloads analogy, what if I told them you were giving out free money to get them on the bus. They're still not very qualified, are they?
But, if a third party gave them a true and accurate reason to visit your website, these people could be some of the most valuable lead generation traffic you'll ever get.
This is why SOCIAL MEDIA can be such a powerful lead generation force for you.
Social media marketing is kind of a specialty within a specialty (and one of my favorites). Unfortunately, most people who claim to be social media marketing experts think they know a lot more about it than they really do. You know the kind of people I mean. So be careful if you go to hire one of them.
Obviously the third group above, are not the people you want, so let's just forget about them right now.
This brings us to the fourth group-the people who used Google Search Engine or one of the other major engines.
These are the people who can make all the difference between a B2B Lead Generation laser targeted website that generates more business for you than if you cloned an army of your best sales rep, and one that sees less traffic than a ghost town.
Search engine marketing is the most powerful lead generation of all!
But alas, search engine marketing is another one of those specialties within a specialty that seems to attract a lot of incompetence. So you've also got to be very careful when hiring someone to do laser targeted lead generation research for you. Often someone (like myself), who specializes in social media marketing also specializes in search engine marketing. They're closely related.
By the way, when it comes to both Social Media Marketing and search engine marketing, the big agencies say they've got experts on staff, but I haven't seen much evidence of it.
This is serious results laser targeted lead generation oriented marketing, and it's a far cry from the branding and image marketing arena those web designers or big agencies specialize in.
As I said at the beginning of this article, branding and image are important, but…
… search engines don't see your branding and they don't care about your image.
They only care about relevance. And only then it's relevance that fits into their particular algorithm or formula.
That's what search engine marketing is all about-creating your lead generation website in such a way that when someone searches for a specific key word or search term you've laser targeted, the search engine, whether it's Google, Bing, or one of the others, notices and lists your website first.
So what makes Google, Bing, and the other search engines see your website first?
But not just any content. It's got to be written content.
The search engines aren't smart enough to evaluate pictures or videos, they can only read words.
So here's the final piece of the puzzle.
You've got to write your website so that the content attracts the search engines as if it had bright red blinking lights, sirens, and a marching band to get the top listing.
That's what generates that flood of laser targeted lead generation qualified traffic that you want.
But it also has to present that content in a way that furthers your brand and projects your image while presenting an attractive and compelling offer to turn visitors into customers, clients, and accounts.
We'll talk more about the details in another post, but let's recap where we are now.
Watch for my next installment on creating laser targeted lead generation websites that flood your business with new customers while your competitors cry about their lost market share.


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61 Trading Tips you can use today to increase safely your trading success and wealth
Trading Tips
Why do trading tips matter?
Trading guides you to wealth and success in a short time. That's the dream, because most traders start with a lot of enthusiasm but unfortunately 90% are broken within one year.
With this list I give you a guideline to become a better trader and to belong to the 10 percent successful traders, who maximize their potential.
I recognized from my own experience, that
- you should have a guideline,
- which leads you through unknown and difficult landscape.
This actionable list navigates you from the beginning of trading as far as very important personal skills, which are essential to become better trader and to gain sustainable success.
The list is separated into four chapters
- Knowledge
- Money management
- Market rules
- Personal rules
Here you can download the whole list in a pdf-document and you get an additional bonus, how to identify a realistic trading system.
Let's get started.
Your chance to become a better trader with this list of 61 trading tips.
1. Define your goals
First of all you have to define your trading goals. What do you want to achieve? These goals have to be
- Specific
- Measurable
- Accepted
- Realistic
- Time Bound
Specific mean, that the goal has to be concrete, unambiguously and precise.
Measurable means, that the goal has to be in numbers, which you can measure. In trading it is easy, because you can define the goal in USD.
Realistic is a little tricky. How much is realistic? If you try to figure it out, start with your actual income. If you earn for example 1,000 USD per month, then it would be unrealistic, that you earn 100,000 USD per month in your first trading month. On the other hand it is possible to earn so much money, but you have to have the skills and the financial foundation.
Time bound tells you, in what time frame you will reach your goal.
Example of a smart goal: I will work as a day trader at least 8 hours a day until the end of the year. I start with a trading account of 30,000 USD and never risk more than 1% per trade.
2. Plan your goals and stick to your plan.
Once you know what you want from trading, you must systematically define a timeframe and a working plan for your trading career. How much time can you devote to trading? How much time do you calculate for the first steps (see the next points)? How do you act with distractions? How do you plan your daily routine? Trading preparation, trading execution, trading analyzing? What about learning, searching and testing? These tasks are very time consuming.
3. Choose your market
Do you want to trade a specific market, for example, stocks, options, futures, forex, few of them or all?
4. Choose your trading time frame
Which timeframe do you want to trade?
Long term trading (weeks to months), swing trading (several days), day trading (close every position at the end of the day) or even shorter time frames up to scalping?
5. Choose your trading style carefully.
Each trading style has its own advantages and disadvantages. For example day trading has the advantage that you know at the end of the day, much money you have gained or loss. Furthermore you have no open position over night, so you can sleep well. The disadvantage is, that your trade can't evolve over time and you won't make really big winning trades like a swing trader.
As a day trader you make several trades a day and make a lot of decisions each day. As a long term trader you make, for example, two or three trades a week and less decisions. This can be less stress for you, depending on your personal preferences.
6. Match your trading style to your lifestyle.
Your choice of trading style is especially important from a lifestyle perspective. Day trading usually means you will be at your computer for hours at a time. Longer term online stock trading doesn't require as much attention. As a rule, the shorter the time frame the more intense the trading. If you can't afford the time for day trading, then you should consider another trading style.
7. Treat trading like a business
If you start trading this is your business. You have your office, which is your trading room with your office time, which is the trading time. You have suppliers, which are the exchanges, brokers, internet connection and computer and so on. They will send you their bill. On the other hand you will increase your trading account and have to pay taxes (hopefully, because otherwise you aren't successful).
8. Choose a methodology and then be consistent in its application.
Before you enter any trade, you should know on which objectives you will make your trade. Do you look at fundamentals, like p/e ratios or do you look at technical indicators, like moving average or do you make a mixture of both? Remember that fundamentals drive the trend in the long term, whereas chart patterns may offer trading opportunities in the short term.
After you choose your methodology stick to it.
Before you start trading
9. Before you start trading:
Know your stop loss
Before you enter a position, know exactly how much you want to risk and when you will exit the trade. Stick to your decision!
10. Before you start trading:
Know your profit level
This applies equally to the profit target. Before you enter the position, you know at which price level you will cash in the profit. Don't get too greedy and stick to your decision.
11. Select a broker that matches your trading style.
The type of trading you choose to do will determine the type of broker to use.
After you decide your methodology you can examine how many trades you will make on average each month and what data do you need. Brokers offer different packages and prices. Choose one that fits best to your needs.
12. Choose a broker who offers a trading platform that is appropriate for your style of trading.
Besides the trading cost and data cost, you should check what trading platform the broker offer. Does the trading platform include the analysis tools you need? Do you feel comfortable with the trading platform and its features? Do they develop their trading platform (regular updates)?
13. Choose a reliable broker
While this point is often neglected by beginners, it is impossible to overemphasize the importance of the choice of broker. That a fake or unreliable broker invalidates all the gains acquired through hard work and study is obvious.
It is your money! Do the work!
- Read the brokers documentation and policy.
- How efficient is the customer service?
- Do they offer segregated accounts?
- Check independent reviews and tests.
Choose again
14. Pick your account type and leverage ratio in accordance with your needs
Broker offer account with various leverage. At the beginning you should use no leverage or only very small leverage. As you get more experience, you can increase the leverage. Remember, a leverage works in both directions! You can achieve faster, more profits but also suffer higher losses. In general, the lower the risk the higher the chance to survive.
15. Focus on a single market, expand as you better your skills
The world of trading offers a fascinating variety of markets. At the beginning you should restrict yourself to one market and maybe one product until you understand it. Then expand to neighboring markets, learn the differences and similarities. After that, move further on, if you like.
16. Don't limit your trading
After you mastered one market look around, at which markets you can earn money too. The supply in big and constantly changing. Always appear new challenges and chances. Catch them.
17. Use A Low-Risk High-Reward Trading Method
Trading involves risk. Minimize your risk and maximize your profits. Before you enter a trade know how much you risk with this trade and how much you can gain. Example: You are willing to risk 100 USD and your profit target is 300 USD. Your risk reward ratio is 3:1.
18. Insist on a risk-reward ratio of at least 3:1 when setting your targets
One of the most important lessons in trading for beginners is to understand a proper risk-reward ratio. A high risk to reward ratio allows you to lose small and win big. If you gain some experience, risk-reward ratios higher as 3:1 may be attainable.
19. Calculate your expectancy
Expectancy is the formula you use to determine how reliable your system is. You can calculate your expectancy after you made at least 30 trades. The more the better. If you don't want to risk all the money to calculate your expectancy, I recommend to paper trade or use a back test, with all its limitations. For further information look at safetradingstrategy.com
How to calculate the expectancy of your trading system?
Expectancy = (AW * PW + AL * PL) / | AL |
AW = Average winning trade in dollars
PW = Probability of winning trades
| AL | = Absolute value of the average losing trade in dollars
PL= Probability of losing trades, which is 1 – PW
AW = Average winning trade in dollars: 200 USD
PW = Probability of winning trades: 40%
| AL | = Absolute value of the average losing trade in dollars: 75 USD
Expectancy: (200 * 0.4 + 75 * (1-0.4)) / 75 = (80 + 45) / 75 = 125 / 75 = 1.66
The expectancy should be always above 1, because other way you will lose your money.
In this example you would get 1.66 for every Dollar you risk.
20. Keep your trading cost low
Believe it or make the painful experience. Trading cost can ruin a profitable trading strategy. Therefore it is essential, that you know your trading cost and keep them as low as possible.
21. Be aware of slippage
Slippage occurs, if you send your order for, let's say 50.51 USD but you get your fill at 50.55 USD. This means that you have 0.04 USD Slippage per share. You have to add this slippage to your trading cost and this can also ruin your trading strategy.
A possible solution can be tot trade very liquid symbols or to use limit orders.
22. Be aware of spread
Spread is the difference between bid and ask price. In a very liquid market it is close to zero and the spread rises as the liquidity shrinks. In forex markets spreads are very common and differ from supplier to supplier as well as from each forex pair. In general you can expect, that the spread at the EURUSD currency pair is the smallest.
Spread are trading cost and you should minimize them as well.
23. Additional costs
Keep in mind, that you have a lot of additional cost, for example for the internet connection, computer, telephone cost, tax, advisors, newspapers, journals, books and the list goes on and on.
24. Check your winning edge
A "winning edge" consists of the favorable factors that set the winners apart from losers. You must have a reliable advantage to consistently make money trading online. Ask yourself – "What factors give me an edge?" Be specific. If you aren't sure, you probably don't have an edge. The only way to know is to analyze your methods and measure your results.
25. Do not add to a losing position
It seems to be obvious after all the other aspects, but nevertheless it seems to be a common sense to make this mistake. It causes disasters in trading history and unfortunately in the future too. Don't ever add to a losing position.
26. Be patient with winning trades –
be enormously impatient with losing trades
It is possible to make large sums trading if you are "right" only 30% of the time, as long as our losses are small and our profits are large.
27. Protect your trading capital
Your trading capital is essential for your business. Take care for it and protect it from any unnecessary risk and losses.
28. Understand that trading is about probabilities
Trading is all about risk analysis and probability. There is no single method or style that will generate profits all the time. The key to success is to keep the losses small while the profits are multiplied. Such a positioning is only possible by managing our risk allocations in accordance with an understanding of probability and risk and position management.
29. Study the markets, fundamentals, and technical factors leading the price action
Depending on your trading style, the fundamentals are more important or the technical factors are more important. But never ignore one part completely. If you trade depends mostly on fundamentals, the technical analysis can give you good entry and exit points. If you are a technical trade, respect the fundamental data as well. Especially big announcements can have huge impacts on price and volume. Be prepared for your trading.
30. Don't go against the markets
As a beginner, you should stay with the trend. There is a saying: The trend is your friend. Join your friend and you will sleep better and your gains will be bigger too.
31. Keep your technical systems simple
Don't make your system to complicate. You have to master the system and simplicity breeds elegance. Furthermore simple systems tend to be more robust over time.
32. Your trade plans and analysis should be easily understood and explained
Trading is not rocket science. You don't have to be a mathematical genius or a professor to gain wealth in trading. You should be able to explain your trading system to anybody. This ensures, that you understand your trading system and then you will be able to execute it in the correct way.
33. Automate your trading as much as possible
I already pointed that trading can be very challenging and emotional. Therefore I highly recommend to automate your trading as much as possible. Another advantage is, that the trading platform will give you all the data you need to be in control of the system. You press one button and the system delivers you all the statics about your trading system. You can decide whether to trade it or not.
Furthermore if you have a fully automated system you can trade multiple markets and systems simultaneously and the computer watches all the entry and exit points.
Money Management
34. Study money management
Money management is one cornerstone in trading. The expectancy of your trading system is one, proper position sizing is another one. At the top of that you should always know how much you risk with every trade.
35. Never risk too much capital on one trade
Set a percentage of your total day trading budget for each trade. As a beginner, I recommend not to risk more than 1% of your trading capital. If you are more experienced, you can increase this percentage according to your style and system.
36. Only trade with money you can afford to lose
Another rule for risk management. Risk only money that you can afford to lose. Successful traders have a "little bucket" of risk capital and a "big bucket" of money they're saving for retirement or another long-term goal. Big bucket money tends to be invested more conservatively and in longer-duration positions.
37. Begin with small sums, …
… increase the size of your account through organic gains, not by greater deposits.
One of the best tips for trading is to begin with small sums, small risk and low leverage, while adding up to your account as it generates profits.
There is no justification to the idea that a larger account will allow greater profits in means of risk (see expectancy).
Market rules
I can't emphasize this enough
Market rules seem to be nonsense or obvious. This is the reason, why so many people ignored them. After they suffered a lot of pain, they put their experience (=pain) into a nice phrase. This phrase can save you a lot of money and pain. Read carefully.
38. "Markets can remain illogical longer than you or I can remain solvent"
According to Dr. A. Gary Shilling. Illogic often reigns and markets are enormously inefficient despite what the academics believe. This is another expression of "the trend is your friend" but from another angle.
39. Sell markets that show the greatest weakness, and buy those that show the greatest strength
If the market moves down, look for the weakest share and sell it short.
If the market moves up, look for the strongest share and buy it.
40. An understanding of mass psychology is often more important than an understanding of economics
Markets are driven by human beings making human errors. Therefore they can remain illogical longer than you or I can remain solvent! (see above)
41. The market is the sum total of the wisdom
… and the ignorance…of all of those who deal with it. (see above )
Personal rules
42. Restrain your emotions
Greed, excitement, euphoria, panic or fear should have no place in traders' calculations. Nevertheless emotions come up and you have to handle them. Many successful traders recommend a balancing sport or yoga or even meditation. You should know, that we are human being with emotions, but you should have an idea how to handle them. An automated trading can also help to reduce the emotions.
43. Do what you understand
Trade only if you understand what you are doing and what are the possible outcomes. Don't act on dubious recommendations, which you can't prove or get quick rich schemes.
Do the same as Warren Buffet. He invests only in companies, which he understands. And today he is one of the wealthiest persons on earth.
44. Take notes. Study your success and failure
As Tony Robbins says: Success leaves clues. Follow the clues. Do the same. Keep a trading journal and find out what works and what does not. Leave what cost you money and add money to the things, which are successful.
45. Don't second-guess yourself, but do learn from experience
Every trader has losses. That´s normal and part of the business. If you don't like it, then image that it is your marketing budget. In every business you have to spend some money. But you have to look carefully if you follow your rules or not.
46. Be patient
Trading is not a quick get rich system. Be patient. If there is no trading opportunity, don't trade. Stick to your plan. Don't expect to get rich on a single trade.
47. Be disciplined
Trade as you planned before. Greed can keep you in a position for too long and fear can cause you to bail out too soon. Impulsive behavior can be your worst enemy. If you stick to your plan, give you a slap on your back.
48. Be humble and patient. Do not fight the markets
Recognize your failures, and try to accommodate them if you can't be eliminate them completely. We all are human beings and make mistakes. That's normal and also part of the business. Don't be too strict with yourself.
49. Don't be afraid to push the "order" button
New traders often face "paralysis by analysis" and don't know, whether to push the button or not. If you are too afraid, practice it in a simulated account or automate your trading or both.
50. How to overcome fear
Fear is a big obstacle in trading. One possibility to overcome fear is to confront your fears head on to reduce their power. Then image dealing with the fear to make it less daunting. Keep in mind that fear is just excitement in disguise. Use the fear as an energy to perform well.
51. Don't get emotionally involved with your stocks
Follow a set of buying and selling rules, and don't let your emotions change your mind. Don`t get "married" with your stocks.
52. Capital comes in two varieties
One part of your capital is your mental wealth, the other is on your account. The mental capital is more important than your measurable wealth in your account. Don't let holding a losing position to destroy your mental capital.
53. Know yourself. Define your risk tolerance carefully. Understand your needs
Before you can profit in trading, you have to recognize the markets. Before you can recognize the markets, you have to recognize yourself. The first step is to reveal your own risk tolerance. What are you mentally able to lose? When you do need a profitable trade? Does your trading style and trading strategy fit to your needs? If not, change your style and strategy.
54. Do not rely on wonder methods
Nearly overall in the internet, you can find some magical systems, which claim to make you rich without any proof and any risk. The only person who might get rich is the inventor of the system by selling it, not by trading it. Try to withstand these offers.
55. Share your experiences but follow your own judgment
It might be a good idea to discuss your opinion on the markets with others, but you should be the one making the decisions. It is your money. Consider the opinions and ideas of others, but make your own choices.
56. Invest in a good trading education
Invest in your education is the best investment you can do. The ROI can be two and three digit numbers. If you think education is too expensive for you, try to ignore it and take the losses.
57. Persistence is key when learning to invest
Learning to invest doesn't happen overnight as all things we learn. It takes time and effort to become successful at it. Don't get discouraged and don't be impatient with yourself.
58. Associate with successful traders
Trading presents unique challenges. You are alone in front of your computer. This is very hard and lonely. Try to find like-minded persons. This can give you an additional support, new ideas and sources.
59. Build positive feedback loops
A positive feedback loop is created as a result of a well-executed trade in accordance with your plan. When you plan a trade and then execute it well, you form a positive feedback pattern. Success breeds success, which in turn breeds confidence – especially if the trade is profitable. Even if you take a small loss, but do so in accordance with a planned trade, then you will be building a positive feedback loop.
60. Do more of that which is working and less of that which is not
If a strategy is working well, increase your position size. If a strategy is doing worse, decrease your position size or paper trade it.
61. Don't give up
Nearly all famous people had to overcome a lot of obstacles. Regardless of whether you mention Donald Trump, André Kostolany or Abraham Lincoln. They all have in common that they were broke or beaten several times, but they never gave up.
You will not be rich overnight or a trading guru. This evolves over time, but you have to give time, effort and trust to this process. The reward will be overwhelming.
Bottom line
With this valuable list you are ahead the crowd and on the right track to maximize your trading potential.
That's not all….
To stay ahead in trading you have to constantly train your trading experience and to update your knowledge, because your competitor is close to you.
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In this smart and witty guide to building a home while keeping your sanity, architect Kristina Leigh Wiggins shares knowledge accumulated from years of experience as a project manager and explains how to stay organized when creating or remodeling your home.
With advice on topics ranging from maintaining communication with builders, architects, and your spouse throughout a project, to commute planning, Wiggins leaves nothing out. Building Your Home: A Simple Guide to Making Good Decisions is filled with beautiful photos of homes, gardens, and materials, sketches, and detachable pages and sections to pen in responses that make the book interactive and adaptable to any level of home building.
Wiggins goes beyond just a checklist of how to build a home, helping the reader create a realistic and all-encompassing plan in order to achieve what they really want in a home. From pre-planning to moving in, this guide keeps you comfortably afloat the moving, building, or remodeling process that we all go through at some point.
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Arizona Basketball Scandal
By: Tyler Madsen
Arizona Wildcats head coach Sean Miller being caught by FBI wiretaps is one of the latest scandals rocking the college basketball world. Wiretap evidence show's Miller discussed a payment of $100,000 to secure top recruit, and current player, DeAndre Ayton. The money offer was accepted by Ayton and his family, he then signed with the Wildcats. As we all know college athletes are not to be paid on top of their scholarships, so Sean Miller and the whole Arizona athletic department are facing major sanctions from the NCAA and potential criminal charges from the FBI. Arizona has already lost a key commitment in Shareef O'Neal, son of Shaquille O'Neal, his de-commitment was announced on February 25th.
With Miller's departure ahead within the next few days or weeks, the school has to deal with the assumed death penalty to the program that will be handed to them by the NCAA. The death penalty is when the team is not allowed to compete in the sport for the year and is the harshest penalty a school can receive. Now Arizona's athletic department must put their crisis management procedures in order to help repair their image.
Source: https://www.si.com/college-basketball/2018/02/25/sean-miller-deandre-ayton-arizona-ncaa-fbi-investigation
Public Relations and the NRA
By: Hannah Banas
Since the school shooting in Florida, there has been a strong movement to change the gun laws in the United States. In the aftermath of this tragedy, companies and their public relations departments have had to make decisions about the businesses' reactions to it. Major companies such as Delta Airlines, United Airlines, MetLife, and First National Bank of Omaha have cut ties with the National Rifle Association (NRA).
These companies have decided that it is better for their business to lose the support of the NRA than to have the bad publicity of being associated with the organization. At a time in which people are demanding a shift in gun control laws, public relations departments and companies have to weigh the options of whether an affiliation with the NRA is going to have a positive or negative effect companies.
This is the job of a public relations employee. They have to be the lines of communication between a company and its customers and supporters. They have to listen to what their supporters want and then decide how the company should react. By creating a dialogue between companies and the people they serve, public relations specialists are responsible for the ways their specific companies are associated with the NRA.
By: Allison Haworth
In weeks past, there have been many occurrences of crisis communications at play. Debatably one of the most demanding sectors of PR, crisis communications is "the effort taken by a company to communicate with the public and stockholders when an unexpected event occurs that could have a negative impact on the company's reputation" (PR News Online).
Most large companies outsource a PR agency to take care of all their PR needs. In one incident lately, NBC was in dire need of crisis communications for the host of The Today Show, Matt Lauer. After sexual assault allegations unwrapping this past week, the crisis communications team for NBC was hard at work considering Lauer was fired only 24 hours after the discovery of sexual assault accusations. One may think, how does crisis communications have time to alleviate the situation in 24 hours?
A major part of crisis communications entails the reconfiguration of a company's image after a traumatic event has happened. In order to deviate this negative spotlight, crisis communications plans are implemented as soon as possible to recover from the impact.
As for NBC, the termination of Lauer was most likely the first step in getting this out of the news. While there are many hidden steps to recover The Today Show's reputation, one of the steps was to issue a public apology from Matt Lauer himself; To take responsibility for his actions and show that NBC doesn't tolerate or value those actions.
In just about any major negative news story, crisis communications departments are quick to react to recover and repair the reputation of the company at risk. Crisis communications is hard work but necessary to keep the negative news stories out of the media.
Sources: http://www.prnewsonline.com/lauer-rose-and-the-new-face-of-crisis-pr/
2017's Major PR Scandals
By Claire Logsdon
2017 has seen many PR missteps and while it is only October, there are plenty of stories regarding the past 10 months. The story garnering most attention was Pepsi's controversial ad starring Kendall Jenner, where they were accused of trivializing the Black Lives Matter movement. Though Pepsi eventually stopped using the ad, they initially refused to and then issued a public apology statement to Jenner instead of angry protesters.
The next scandal on the list occurred during the aftermath of a video release of a passenger being aggressively forced off a United Airlines plane. First, the company refused to apologize for their actions, but after protests and boycott threats, they released an apology. However, the damage was done and United Airlines is facing a ten year all time low in sales.
Cosmopolitan's insensitive article put a positive title on weight loss that was the result of cancer, incensing people over the magazine's poor word choice. Worst of all, the magazine has not issued an apology and refuses to acknowledge this issue. These are only several of the top stories regarding public relations mishaps this year; hopefully the country will see better PR in the year following.
Torossian, Ronn. "The Biggest PR Crises Of 2017." Forbes, Forbes Magazine, 30 Aug. 2017
By: Claire Bowman
This weekend, the popular soap brand, Dove, received backlash for a racially insensitive advertisement. It featured a black woman who removed her brown shirt and transformed into a white woman wearing a light shirt. The company has since deleted the post from their Facebook page, but not before online users began to criticize them. People have been offended because the post insinuates that black skin is less clean than white skin.
Though Dove has publicly apologized on their various social media accounts, we must wonder where this company's public relations and advertising teams were trying to go when developing and approving the advertisement. Dove is a company that has been a large proponent of showing off diversity in the past, so this has left some dumbfounded.
Their quick response to the post's negative reception shows they care about how their brand is received, but what does it say about the brand and people of color? If Dove really wants to be seen as having inclusive products, then they need to keep a much closer eye on what they post in the future. Otherwise, their reputation with the public is going to deteriorate, as we're living in too divisive of times for brands to be making mistakes like these.
Photo Source: www.thewrap.com
March 2020