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2014 has been a busy year for the Digital PR industry. While both SEOs and traditional PRs still strive to embrace the newest method of online branding, it has become even more evident that Digital PR is the future for digital marketers. Here is what you can expect to see in 2015 for Digital PR:
More content writers
Publishing house IPC Media, who have made their money from successful print titles such as Marie Claire, Wallpaper and Horse & Hound, were bought out in the summer by Time Inc in an effort help them focus on their digital channels. This in turn has seen the editorial dynamic change, with more team members being called 'content writers' rather than 'specialist journalists'.
The pro of appointing content writers over journalists is that a content writer can also be savvy in areas such as onsite SEO and Social. A content writer will have more experience in writing across different types of sectors and can keep up with the ever-increasing demand for more content.
Content writers are generally digital natives and online writing is in their blood, whereas traditional journalists will have to adapt to the different style of reporting and writing that comes with digital.
What does this mean for the Digital PR?
Content writers will know the drill when requesting a link for a piece of client coverage. They will generally be happy to oblige (some big titles even ask what link you would prefer). On the other hand, if they know you are working for SEO purposes, they might not be so happy to accommodate – but, ask! Nothing is wrong with asking in the most professional PR way.
Content writers will also be more inclined to give client coverage if the brand has a great social following that their titles can piggy back on. This is especially true when looking to place social based competitions with an online title.
Less journalists, more titles
As the number of journalists working on a single magazine decreases, the number of titles a journalist will work on will be expected to increase. Publishing houses and magazine titles will feel the budget tighten as more readers will be switching to online reading. This in turn will see publishing houses utilising their core writers to work across a number of similar titles online.
In 2015, do not be surprised when you are speaking to a journalist and then get a PR hit in a completely different site to what you were expecting.
Editorial assistants can work on fashion galleries and lifestyle editors can work on competitions. There will be no definitive line between who works on what.
What does this mean for Digital PRs?
Relationships built when selling into a title will have to be nurtured and constantly kept up to date with the developments of your client or agency's wins. Don't ever assume that a particular journalist or writer will only be interested in fashion or sport. PRs will have to ask more questions and be more informed on the relationships they have already built to make sure they are getting the most from their contacts. Asking questions on what they currently working on and what titles and departments they cover will have to be front of mind when selling in.
Digital PRs will have to think old school and create lists of freelance contacts that work across industries and titles to keep abreast of any PR opportunities. 'Gold PR' is when you can get a multitude of clients mentioned on a site through just one contact. This will happen more in 2015.
PR tools for tools
2015 will see Digital PR being embraced by more search and digital agencies; cue the patter of a sales person on your phone. More tools to 'make PR easy' will be rearing their ugly heads come next year. Expect to see more tools and services that will promise to take the relations part out of public relations and offer something that is fluffy and automated.
Tools that will promise to deliver 'warm leads' to your inbox and create mass outreach lists with the click of a button will target newly formed Digital PR departments and digital agencies.
What does this mean for Digital PRs?
There is no shortcut to building relations and a tool that promises this should be avoided. Digital PRs who work with such tools will find themselves talking to a large pool of journalists with the majority of them being irrelevant to the client.
A good Digital PR should have a black book of contacts for each client to sell into and a great reporting system, depending what your objective in using Digital PR is.
Traditional PR agencies will embrace digital
As SEOs and digital agencies see how important Digital PR is to their online marketing initiatives, the pressure for traditional PRs to fully embrace the digital side will increase. Agencies will develop digital departments where they will solely focus on blogger and e-zine outreach.
What does this mean for Digital PRs?
Digital PRs who work in a digital or an SEO agency will not have the same objective that a traditional PR would. SEOs will be looking at sites for their domain authority, page rank and referral traffic. Digital PRs can also work with SEOs to look at what links and keywords they can add in their press releases and request, if they feel they can ask.
This is a big USP and should be presented at any pitch when selling in Digital PR to a prospective client. Traditional PRs have relations but not the SEO know-how. To become a Digital PR who has all qualities, you will need to embrace both the relations side as well as the tech side.
E-zines will be the face of 'free PR'
Anyone who has tried blogger outreach this year will understand that a growing amount of bloggers are requesting commission and paid posts. As much as this is perfectly acceptable for a blogger to ask, no PR campaign can run with coverage that is completely paid for.
Magazine titles will start to invest in their digital counterparts and see more e-zines come through to sell in to. E-zines will be the popular choice for PRs to sell into as they have a need for product information, news and imagery without the need to be paid.
What does this mean for Digital PRs?
Digital PRs will start to move away from bloggers who request money and refine their search to e-zine titles that have a better brand fit for their client. Sell ins will become more targeted and customised to e-zines. Digital PRs will need to have a library of product imagery, sound bites from key people in the brand, and a better understanding of how far ahead e-zines plan their articles.
In 2015, as a Digital PR, you will need to refine your contacts, have clear objectives on your client's Digital PR strategy and sift through the weak tools and the low impact hits.
The fundamentals of PR will never change, but the constant shift in the e-zine and blogger industry keeps a Digital PR on their toes! Here's to another exciting year in digital!


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My mother, who comes from a family of great bakers, makes these every Christmas, and it's one of my very favorite cookies. I adapted so it is free of wheat, milk, and egg, so my daughter could enjoy them too.
Please check all of your ingredients to make sure they are free of whatever you're needing to avoid. Labels do change, so read them every time you shop!
3/4 c dairy-free margarine
3/4 c vegetable shortening
2 c brown sugar
1 T egg replacer mixed with 1/4 c water
2 t gluten-free vanilla
5 c gluten-free flour
1 1/4 t xanthan gum (if your flour does not contain it)
1 T baking powder
1 t salt
12 oz dairy-free chocolate chips
1 16-oz jar gluten-free maraschino cherries
Preheat the oven to 350 and line cookie sheets with parchment paper.
Dump cherries and their liquid into a blender and pulse a few times until cherries are roughly chopped. Drain and discard the liquid and keep the cherries.
With an electric mixer, cream margarine, shortening, and brown sugar until light and fluffy.
Add the egg replacer beaten with water, and vanilla.
In another bowl, whisk together flour, xanthan gum (if using), baking powder and salt. Add gradually to sugar mixture and mix well.
Add chocolate chips, mix, and gently fold in cherries.
Drop by rounded tablespoons onto baking sheets covered with parchment paper.
Bake at 350 for 12-15 min, until cracks start to appear in the tops of the cookies.
Allow cookies to cool on baking sheets for 5 minutes before removing to wire cooling racks to finish cooling.
Makes approx. 4 doz.
Edited to correct a measurement.

subset: commoncrawl


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Spring Valley Hospital — AARP Smart Driver Class
The AARP Smart Driver Class teaches you the current rules of the road, defensive driving techniques and how to operate your vehicle more safely in today's increasingly challenging driving environment. You'll learn how you can manage and accommodate common age-related changes in vision, hearing and reaction time. In addition, you'll learn:
- How to minimize the effects of dangerous blind spots
- How to maintain the proper following distance behind another car
- The safest ways to change lanes and make turns at busy intersections
- Proper use of safety belts, air bags, antilock brakes and new technology found in cars today
- Ways to monitor your own and others' driving skills and capabilities
- The effects of medications on driving
- The importance of eliminating distractions, such as eating, smoking and using a cell phone
Location: Conference Room B in Spring Valley Hospital
NOTE: This class charges a fee that must be paid at the event. $15 per person for AARP members and $20 per person for non-members. AARP members must present their cards or membership number at the beginning of the class and arrive by 8:45 a.m. to complete paperwork. Check or money orders only. No cash, credit or debit cards accepted.


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you all are too funny, but since i was reading back at what the admin said about how the members ladder works, so what happens after you posted over 100 plus? do you become admin? :P
Welcome to the Forums
You become a "Senior Member".
Monster Energy Drinks, (lime kool-aid flavor), and Rock Star Iced Tea energy drinks. I shake a little after five or six, but my typing goes up to 150 words per minute, (if you don't mind about 70 mis-spellings per minute due to the shakes). Plus if you drink enough of them, you don't have to sleep for days at a time... I can game for weeks before passing out.
Marcos, look below your name on your post. You are a "Junior Member". You've posted less than a certain number of times.


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The Complete Infidel's Guide to the Koran (Book Review)
The Complete Infidel's Guide to the Koran By Robert Spencer Regnery Publishing, Inc, 260 pp., $19.95
"I read the Koran so you don't have to."- Robert Spencer
This book does not preach hatred for Muslims. It focuses on the origins of the Koran and specific portions thereof which must be of concern to non-Mulims ("infidels"). The knowledge derived from this book allows us infidels to defend ourselves against the threat of Islamic jihad.
Infidels are anyone who reject Islam. Don't follow Islam? Then you are an infidel and an enemy to the Muslims.
There is no question that Islamic Jihad poses a clear and present danger to all non-Muslims. Western mainstream media and, indeed, most western governments would have us believe that Islamic jihad is a concept followed by a small minority of Muslims. This belief reflects an ignorance of the Koran's precepts. Islam is not merely a religion but an all-encompassing cultural system that does not distinguish between religion and government.
Muslim theology says the Koran was revealed to the Prophet Mohammed by the Angel Gabriel as directed by Allah. Moreover, the Koran has remained unchanged through the centuries. However, Mohammed was illiterate and did not write down the revelations. While some of the Koran may have been written down before Mohammed's death in 632, the bulk of the Koran were preserved in the memories of Mohammed's closest allies. The task of collecting Mohammeds revelations in writing began only after Mohammed and other early Muslims started dying off.
The earlier verses (or chapters) of the Koran were revealed to Mohammed early in his life when the Muslims were a small group lacking military power. The later verses revealed to Mohammed came as Muslims were becoming a formidable military adversary.
Muslims hold Islam as the oldest religion on earth predating Judaism and Christianity. Islamic teachings hold that the Koran was revealed to Jews and Christians but that they perverted or twisted Allah's Koran. This might explain why the Koran includes many biblical stories familiar to Jews and Christians. For instance, the Koran includes a variation of the story of Adam and Eve.
In any event, Mohammed's prophecies are codified in the current Koran and form the core belief system of over 1 billion Muslims worldwide.
Unfortunately, large numbers of these Muslims actually have no idea of what the Koran instructs. They literally can not read it. The Koran is an Arabic book written in Arabic. All Muslims are required to recite their prayers in Arabic even if they do not speak or understand Arabic. How does this issue impact the debate about Islamic terrorism? The bottom line is that those Muslims who cannot read the Arabic Koran learned Islam at the local mosque. That which is taught at the local mosque is only as good as the Iman teaching it.
The problem with Koranic translation is that many phrases of the Koran that seem benign in English (or any non-Arabic language) are in fact quite malignant taken in their original Arabic context. This book does a fine job discussing the issue.
There is an important concept that must be understood when determining whether any particular verse of the Koran must be followed by Muslims today. When an earlier verse in the Koran is contradicted by a subsequent verse the earlier verse is abrogated, canceled out. Mainstream Islamic tradition holds abrogation as an important tool in determining what Muslims are in fact required to do by Allah. Keep in mind, from a pragmatic viewpoint, that the initial verses came down when Mohammed was a powerless prophet. The later verses came down after Mohammed became the leader of a great army. Therefore the later Koranic verses of warfare against infidels takes precedence over the earlier peaceful revelations. The later chapters require war against the infidels. Thus, Muslims hold that they have an obligation of holy war, jihad, against every non-Muslim.
In the meantime, we infidels need to protect ourselves and defend our free societies. It is futile to pretend the threat to non-Muslims doesn't exist and for government officials to merely hope that the threat of jihad will merely go away.
Interestingly, the Koran instructs that Allah controls the fate of the infidels. The infidels reject the Islam faith because Allah wills it. The concept of free will is heresy early in Islamic theology. (The question that enters your humble reviewer's mind is as follows; If we infidels behave as Allah wills it, why do Muslims despise us for following Allah's will? Taking that thought one step further, why does the Koran, Allah's unblemished word, condemn us for following that which Allah commands?)
Islam as a religion includes an approved doctrine of deception. The Koran actually permits Muslims to lie where it will serve the furtherance of Islam. Thus even those Muslims who understand that Islam's early peaceful verses were abrogated by later militant versus are permitted to hold up those earlier versus as proof of Islam as a tolerant and peaceful religion.
Yes, it is true that this book portrays a rather bleak future for us lowely infidels as dictated by the Koran. However the goal of sharing this book with us infidels is done to allow us properly evaluate the threat that Islamic Jihad poses to us and our world.
Bottom line, this book is a must-read!!
Remember- education is our strongest weapon.


text:
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Journal of Economics & Management Strategy, 1996, vol. 5, issue 2, 149-174
Manufacturers may intentionally damage a portion of their goods in order to price discriminate. Many instances of this phenomenon are observed. It may result in a Pareto improvement. Copyright 1996 The Massachusetts Institute of Technology.
Date: 1996
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text:
And here is how we used it.
- You run the dowel through it
- Gauge the length- begin to tighten
- Wedge the strainer against the frame (Pressing down on the strainer pulls the webbing nice and tight.)
- Tack it in place!
Does this project seem like it's taking a long time?
Like an eternity?
It does to me....
I just keep telling myself "Pretty soon, I'll get to sit on my nice pretty couch."
"Pretty soon, I'll get to fluff it with pillows." ...and "Pretty soon, I'll get to play around in the living room with my furniture and re-arrange all sorts of things."
And then I remember... "Pretty soon, I'll get to do all this again ...with the matching chair!"
Thanks for sticking with it... "Pretty soon, you'll get to see the finished project."