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tag:blogger.com,1999:blog-304487092020-06-24T14:25:52.367+05:30(inactive) The Ad CriticsThe Ad Critics BlogShrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-40579076792153345022015-01-11T08:04:00.001+05:302015-01-11T08:04:50.431+05:30Polo TVC- Power when you need it
Polo TVC- Power when you need it...

While having lots of power is good, I doubt if it can be of any real use. It takes minimum 15 minutes to reach the movie floor in a mall from the main road, city traffic excluded. Waiting in line for security check, then buying parking ticket, then driving down two floors to find a parking space, then waiting for elevator to go to movie floor... Even ferrari can't take you up faster.

Related: VW Polo Cup

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-62942835419537007792014-04-25T20:16:00.001+05:302014-04-25T20:19:33.996+05:30New Safari Storme ad- M&M Copycat?

The new Tata Safari Storme ad- good one but to me looks like an imitation of Mahindra's Live Young, Live free ad. What are your thoughts? Both videos below for your reference

Mahindra Ad- We live young, we live free!

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-42919470966242249782014-04-13T09:53:00.001+05:302014-04-13T09:53:48.677+05:30Mountain Dew ad- Dar ke aage, jeet hain!

I liked this Mountain Dew Ad- Dar ke aage, jeet hai!

We all fell down while trying to ride, but got up and learnt from our mistakes. The ad is as inspirational, as it is promotional of Mountain Dew

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Shrinidhi Handehttp://firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-62080250029055085712013-12-13T05:57:00.002+05:302013-12-13T05:57:38.994+05:30Volvo Ad

If you're visiting this site because of Vijaya Karnataka article on leasing, please visit http://www.enidhi.net, which is my main blog.

The below ad for Volvo trucks has been an instant hit on youtube. It intends to show the stability of Volvo trucks. But half the credit should also go to the roads, which are consistently smooth to enable this kind of stability.

Lots of parody of this video are going around in youtube. You might wish to have a look at them.

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Shrinidhi Handehttp://firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-29421493848543031032013-07-10T22:41:00.001+05:302013-07-10T22:41:53.817+05:30Cinthol-Alive is awesome

Cinthol's new ad campaign- alive is awesome.. Well picturarized at exotic locations...

Cinthol is also running a blogger campaign as well to complement the new range of Cinthol product.

What are your thoughts?

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Shrinidhi Handehttp://firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-61584952375934843212013-04-03T06:38:00.001+05:302013-04-03T06:38:12.571+05:30Vivel soap used by 80% Indian women?
A TVC by ITC's vivel soap claims not 20, not 50 but about 80% Indian women use Vivel soap. Can this be true? All other soaps have only 20% share?

What are the source for such claims? Who is recording which lady is using which soap and come up with these numbers?

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-14444864385716598242013-04-03T06:33:00.001+05:302013-04-03T06:33:43.756+05:30New Mahindra Scorpio TVC
New Mahindra Scorpio ad is nice. But do you think Scorpio is really powerful enough to drag a car uphill with such a speed? It can pull others cars on a straight line for sure, but I feel the way shown in the TVC is a bit exaggerated. May be the other car was lightened by removing lots of parts. Your thoughts please.

Similar: Review of Mahindra Scorpio Vls

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Shrinidhi Handehttp://firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-39991676058174807992009-03-19T12:00:00.004+05:302009-03-19T15:17:50.908+05:30No Marks appoints Kiran Bedi as brand ambassadorNoted IPS officer Kiran Bedi has been signed up by No Marks to endorse the brand. (Details)

What do you feel?
Will endorsing a beauty product mean a slight compromise on credibility? (If the No Marks cream fails to give promised results will you feel bad "Why did Kiran recommend this?") Or is it good that people other than film stars and cricketers are also getting into advertising BandWagon?

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firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-35655768898569868372009-03-06T07:19:00.003+05:302009-03-19T16:32:53.270+05:30A honest Ad by The IT DepotReceived an unsolicited email from the IT Depot (email@example.com) which sales several computer hardware and related goods. I was about to delete this mail, but noticed a strange pattern...

All items had an offer price above the regular price and You save section promptly showed negative number.
(click to enlarge)
As you can see in the image above, Apple iPod nano Black 8GB is priced at Rs 8990 but The IT Depot Office Price is Rs 9280, which is Rs 290 more than the regular price. Same for every other item... And the mail dares you with a button- BUY NOW... Why will I?

May be they are honest in admitting their pricing strategy... or may be their employee carelessly interchanged regular and offer prices... Either way, words spoken (mail sent) and pearl broken are lost forever...

Also read: Rs 10 OFF on Samsung TV *

March 19th update: I'd sent a mail to them asking why offer prices are more than regular price. No one has cared to respond so far.

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-48200026699270429032009-03-03T21:05:00.002+05:302009-03-04T09:10:37.436+05:30Pepsi commercial with kids mask sachin and Prahlad kakkarNoted Ad Maker Prahlad Kakkar was in Manipal last month to give a talk on Advertising, at Manipal Institute of Communication's annual communication Festival, article19.
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/WMzZfzzG80s&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/WMzZfzzG80s&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
Prahlad focused his talk on explaining the difference between an idea and an insight, while conceptualizing an advertisement campaign. He gave examples of Liril Soap, Maggy Tomato ketchup and many more. In this post I'm sharing few behind the scene information Prahlad Kakkar shared with the audience about an old Pepsi commercial showcasing street kids with a mask, which he directed.

Since street kids do not have the affordability to buy a Pepsi, he was under pressure to use professional child artists or rich kids. But Prahlad insisted that the insight is not to promote Pepsi, but promote the aspirations (Yeh Dil Mange More!)

The kids never knew that Sachin Tendulkar will be there in the ad. They came to know about it only when they found him behind the mask. Hence the expression of surprise on their face was natural. "I told cameraman- you HAVE to get this shot right, because we can never have a retake of this, as element of surprise will be lost"- Prahlad recalls.

The song used in the ad (Chodke bandhan, todke taalE…), and the video individually weren't that great. But their combination made it deadly. That is how you make 2+2 as 22- Explained Prahlad Kakkar.

Prahlad also shared some more info about brand Pepsi- how it reached number one position in India while worldover Coca Cola was leading with over 60% market share and how recent Pepsi ads (Yeh Youngistan…) are failing to provoke interest. (he says telling young people that you're Young is like telling the obvious and has nothing inspiring in it)

Overall it was a very good session. Also Read: Sandhya Ravishankar's workshop on Broadcast Journalism

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Shrinidhi Handehttp://firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-92210423580647666312009-02-03T08:17:00.003+05:302009-02-03T18:55:26.003+05:30Advertising mistakesNita's post lists a good number of commercials which were withdrawn due to misleading/false claims...

http://nitawriter.wordpress.com/2009/02/02/advertising-mistakes/

Some of the ads listed there have also been reviewed in this site earlier- like the TATA Indicom Plug2Surf ad...I feel it is not sufficient if such ads are taken off air- companies also need to issue a public apology for airing mis-leading ad.. what do you say?

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-73192601585807174852009-01-07T07:05:00.001+05:302009-01-16T17:57:47.744+05:30new axe commercial spend doubleCunning Axe wants you to spend twice…

As if one bottle of Axe deo was not expensive enough, the new Axe ad suggests that you buy 2 bottles of different flavor and mix them to get a 3rd fragrance… A clever idea to make people spend on two bottles instead of one, if you ask me. Why not mix them at the factory and release one bottle with the new fragrance?

<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ILjLBqqHu9k&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ILjLBqqHu9k&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-17127417485154912512008-12-16T06:13:00.004+05:302008-12-16T10:05:57.447+05:30Where do you want to be?Liked this print ad (found on Jetwings while flying to Delhi for Binsar trip during October 2008-[Binsar trip details]) for its effectiveness and ability to convey the message.

The text asks, where do you want to be? and shows few options in the crowd and one option of driver's seat of a racing car. Aim to be in the driver's seat and not somewhere amidst the crowd... Loud and clear.

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-17837278072322688412008-11-04T22:38:00.005+05:302008-11-04T22:54:33.790+05:30Hero Honda Pleasure gives no pleasure in the ad.
This days I have no access to TV, so was trying to recollect all old ads (most of which may not be aired these days). Ok, this ad is about the Hero Honda Pleasure. Their punchline "Why should boys have all the fun?" makes everyone aware that the bike is mostly for girls.

The ad mainly contains 4 instances where girls are having fun (by doing acts usually done by boys).

<object width="425" height="344"><embed src="http://www.youtube.com/v/_H6jAV613XM&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>

Ok the most annoying thing for me, occurs in the final segment. A cool guy drives a sparkling Porsche(couldn't find out the model) and waits for the girl to board it. But the girl refuses. Reason: She want's to travel in the bike. This act makes no sense to me. No one would refuse a drive in a Porsche for a scooty. People don't get to travel in a Porsche everyday.

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email@example.com:blogger.com,1999:blog-30448709.post-86383230446130504762008-10-31T20:48:00.003+05:302008-10-31T21:23:50.138+05:30Vodafone Ad review.Almost all of you must've watched this ad. Its simply superb. Hats off to its creative director.

One thing I notice about Vodafone Ads (previously Hutch Ads) is that they try to use less of the celebrities in their ads. AFAIK, the only celebrities I've seen in its ads are Rahul Dravid, Irfan Khan and Prakash Rai. Everyone in their ads look like comman man. They dont use the stardom of celebrities which is what is required of an ad.

It might be that those who act in their ads become celebrities. Yes! I'm talkin about the dog(The pug).Its no surprise that the demand for that breed got increased after the hutch ads.

Coming to the ad, its just to advertise about the customer care they provide. The caption "Happy to help" says it all. (Though their call centre has delayed my complaint say for 2 months, I forgive them for this ad)

The instances for help is depicted through the dog, who is helping the girl to get ready for school. getting her socks, helping her water the plants, help her fish, running to her school to deliver the tie. IT does all sorts of things and the way they've shown is simple.

Its not that I'm praising it coz I'm a vodafone customer, any person would like that ad (until n unless they're bugged up viewing it every 5 minutes between overs of a cricket match, thanks IPL, there was a petition to stop playing that ad to setmax channel)

We get a different view Looking at a different angle. My cousin Chaitanya pointed it out for me. He pities the girl for not having her parents help her get ready for the school. May be VF guys wanted to show even the lack of parenting in this ad????

In midst of stupid ads from telco operators like airtel, reliance, tata indicom (Here is a list)

1. Airtel ad, a kid calls up his dad, asking him to teach drawing. The dad forgets everything about the meeting n calls him to the nearest window and asks him to connect the stars?? whats airtel gotta do with it? This is just one stupid ad from airtel. I can give you many from the Khan's ads.

2. Reliance, advertising totally opposite ( I hear many of my friends saying that they're not able to get network sometimes even in the city ), n they come up with an ad saying that they have network everywhere. Even Tata Indicom has the same ( catching network in lift ).

They have the Khans, Kajols, All cricketers, who else?

I feel this ad simply beats all of them. Kindly submit your comments. =)

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firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-65807607499608387662008-09-18T21:57:00.002+05:302008-10-31T21:27:47.204+05:30New Boost Ad seems to have some attitude problems.Was watching TV yesterday to see this ad accidentally. Couldnt believe to have Sachin and Dhoni in the same ad.

Ad goes this way. There is this kid playing cricket with his pals. Its drinks time and Sachin calls the kid for boost. Kid replies that he'll come and his friends are baffled. This is again continues with Dhoni calling the same kid from the same flat, same window again. Friends are dumbfound while the kid smiles and goes upstairs. They'll have the drink and Sachin says 'Lets go', Dhoni again, calls the boy seperately.

Last time I saw a boost ad by cricketers, it was Sachin and Sehwag, Sehwag saying 'Boost is the secret of MY energy', corrected by Sachin saying "OUR energy"

This has its origin in the Kapil and Sachin pair say a decade or two ago. Kapil taking Sachin's role and Sachin taking Sehwag.

Now, Sehwag has been replaced by Dhoni (May be due to Sehwag's bad form or Dhoni's luck??!!!) Either Sachin or Dhoni has gotsome attitude problem between them as both are not seen together in the whole ad while they appear seperately. I suspect itsstrongly from Dhoni's side [Just suspecting. Fans of Dhoni, please calm down].

Though Dhoni has earned more from cricket when compared to Sachin, he should have atleast respected Sachin for his experience, atleast in the ad. Afterall, Sachin appeared much before in Boost ad. Never have I seen him together with any of the senior players in any of the ads.

May be its the other way also, but I cant find any such things right now. If you could, please comment. Its not that I'm a Sachin Fan. I can't find one right now.

I dont know the creative director of this ad but it fails to bring up the team spirit of Cricket India. [Though senior players are becoming more dummy these days]. I cant find the video in youtube right now.

Do you feel the same?

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firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-66038009684515348992008-09-17T08:32:00.003+05:302008-09-17T10:35:50.703+05:30Get Well Soon MridulaOne of India's top travel bloggers and a contributor at this blog, Ms Mridula Dwivedi seems to be down with fever for nearly a week now.

Mridula blogs at http://www.gonomad.com/traveltalesfromindia

Here's wishing her a very very speedy recovery.

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-30098719834940894182008-08-19T11:26:00.004+05:302008-08-19T11:32:43.858+05:30Dominos says we're cool with it
W.r.t the previous post where I felt Motorola Ad looks like a copy of Domino's Ad, I had an email interaction with a senior Domino's executive, who felt that though both ads are based on same element, the message is different, hence there is no reason to think of an IP violation.

Srinidhi - I saw the motorola ad. friankly i dont think its a copy of the Domino's ad. I think the instrument of using the kid from iside is the same. But in case of Motorola the message is more of "brings out the other side of your personality due to its features" while in domino's the message is "its so tasty that it makes you behave like kids do, or brings out the kid in you". So while the executions have a common element, what they are trying to communicate are different things really.

Dev Amritesh

Sr VP - Marketing

Domino's Pizza India Ltd.

This update is for the benefit of readers.

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Shrinidhi Handehttp://email@example.com:blogger.com,1999:blog-30448709.post-49907483406993165432008-08-08T19:48:00.005+05:302008-08-09T07:27:12.022+05:30Did Motorola copy Domino's ad concept?During December 2007, Domino's Pizza released "Andar ka bachcha baahar aa jaaye ad" featuring Arshad Warsi. The idea was something like this- seeing the pizza a senior executive (Arshad Warsi) forgets his official status and joyfully starts enjoying the pizza, much to the surprise of his subordinates.

<embed src="http://www.youtube.com/v/PAtdzonC6aw&hl=" width="425" height="344" type="application/x-shockwave-flash" fs="1" allowfullscreen="true"></embed>
Sometime in May 2008, Motorola launched a similar ad, wherein Abhishek Bachchan is tempted to dance to the tune of a popular tamil number, "Appadi Podu.." AB fails to control himself onstage and goes to restroom where his inner self comes out and dances to its heart's contempt.
<embed src="http://www.youtube.com/v/Vx453hBHtfE&hl=" width="425" height="344" type="application/x-shockwave-flash" fs="1" allowfullscreen="true"></embed>

Both ads appear well crafted and are fun to watch.

Conceptually, both ads look similar to me. In fact, it looks as if Motorola copied the idea from Domino's.

What is your take?

I think ideas can't be patented. Don't we have a law where the creative ideas can be protected from duplication? Just wondering...

Related: Domino's stuffed crunch pizza review

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Shrinidhi Handehttp://firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-58484884906413062022008-08-06T17:03:00.003+05:302008-08-06T17:17:07.954+05:30Another HDFC Ad- Tulika Sharma<object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/HKS6RXD8gBw&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/HKS6RXD8gBw&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object>

A few days back I had talked about (rather linked to) the Old HDFC ad Na Sir Jukha Hai Kabhi ... and I rather liked the parody more than the ad.

This is their new one and I must say I like it much better maybe because it goes well with the Indian sense of family that the kids will take care of their parents in whatever way possible (remember your parents paid your college fee without ever even you taking a notice or they making an issue out of it. If you went to a government college it could have been low but they in all probability paid for the private education too, they loaned you money for studying abroad?)

And it is a huge bonus that the father is taking money from her daughter in the Ad, looks like a single child family too (yes I know of families where the only child is a daughter and single child by choice)!

I mean all the right messages (apart from big car polluting more?) within the subject matter of the Ad (i.e. not taking too big a cause than the product/company). My only peeve is the portrayal of the mother, the images are of a modern father, hip/cute/responsible daughter but such a traditional mother, coming into the picture only at the last moment! I mean so many women from my mother's generation have also worked. But then this is a minor peeve.

Oh! And at the end of the ad my nephew (who knows I like this Ad) always tells me, car badi nahin kaharb ho gaye hai! (the car has not become big, it is out of order).

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firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-36265768575586321622008-08-03T11:27:00.004+05:302008-08-03T11:54:22.768+05:30Samsung next is what? commercialSamsung India has hired Aamir Khan as brand ambassador for its mobile phones and running a series of ads titled "Next is what?"

My review is on the usage of this phrase "next is what?"

Any advertiser aims to create an atmosphere of "now or never" that is, no one likes to tell you-"don't buy our product now, wait for few months-you can get better product at lesser price" Everyone wants you to go to the shop right away and buy, because according to the ads "this is the best it can get"

But the truth is, no one is planning to shut shop from tomorrow... Discounts and offers continue to be available if you can post pone your purchase decision. More so in case of depreciating assets like electronic goods and vehicles. A nokia phone priced at 25 k today will be costing some 17-18k six months down the line. If you can postpone your purchase by certain time, a significant amount can be saved, vis a vis the current price, despite the discounts that may be on offer.

Coming back to the topic, I interpret the "next is what" punch line like this - "Don't buy Samsung mobile right now, hang on for some more time, we've something better coming up next"

Well, I like their honesty but from a business perspective, isn't this punch line detrimental to the sales growth? Shouldn't they be tempting consumers to buy now, that suggesting "guess what is next"?

Your thoughts please...

In case you have time, more interesting details behind this commercial are available here. Image from GSM world

Similar: Samsung advertises mere Rs 10 off on LCD TV

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Shrinidhi Handehttp://firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-1869091728812546542008-08-03T11:25:00.003+05:302008-12-11T03:48:19.321+05:30Rs 10 OFF-Lifetime Offer on Samsung TV!!! (an old print ad)This post only shares a small observation made by the author. No offence is meant and no conclusions should be drawn about the product by reading this.

While reading newspaper on the Independence Day, I came across this ad (refer image) about Samsung Television in Times of India Hyderabad edition dated 15-Aug-2007, Page 5

I saw the field: "SPL price" which read: Rs.58990/- and then glanced above to see what the previous price was: MRP: Rs.59000/- What is the difference? Just 10 bucks. Was shocked to see the unbelievable amount of discount they were giving: INR 10 OFF on a product priced at Rs. 59000. (0.0169%) I truly couldn't believe my eyes, as the ad claimed right in the beginning. For the sake of 60th Independence Day they could have given at least Rs 60 off, making it 0.1%

So don't miss this lifetime opportunity…Go grad one, if you wish.

Note: That ad offers a free digicam which they claim is worth Rs 9990. But I evaluate 6 mega pixel, 3x optical zoom Samsung camera at around INR 5000, given that no accessories (Memory card, battery charger, pouch etc) are free.

Above said Rs 10 off is for 32 inch TV. For 40" TV it is Rs 5010 OFF. The ad is issued by NEXT, a chain of consumer electronics stores.

Updates: When I published this post in Mouthshut here, some readers have suggested that this is better than quoting an increased price and then showing reduced price...Others said this might be a printing mistake...

Originally posted at my main blog, cross posted here due to relevance.

Similar: Fix this Subhiksha! | Attention AP Tourism

Related: Olumpus FE 170 video review| Samsung next is what commercial

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Shrinidhi Handehttp://firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-25712748108301939962008-07-30T12:21:00.004+05:302008-08-03T11:41:13.130+05:30Old HDFC Ad- Na Sar Jhuka Hai kabhiOK, this time I am giving you a link to Gawker's take at the 'A Goose Egg' on the old HDFC ad, Na Sar Jhuka Hai Kabhi ... (loosely translated- I will live with dignity ..., can't find the video on Youtube, if you can please leave us the link)-

A little boy is playing on the platform, probably the old guy's grandson. He falls down. The old guy is about to run and pick him up. His son frowns at his father, saying no. The old guy is chastised. Little boy stands up on his own. He maintains his dignity.

Everyone walks to the parking lot. Old guy is about to cross the street. A car comes careening by. The son is about to pull the old guy back in order to save him from being run over. His mother frowns at him. The son, chastised, lets his father walk on. The car runs over the old guy. He maintains his dignity.

The old guy is hurt and bleeding. He tries to get up. His wife puts forth her hand to help him off the road. His son frowns at her. She pulls back, chastised. The old guy falls back onto the road. The old guy maintains his dignity.

The rest of the post is also hilarious. It is quite old but would surely give you a laugh.

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firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-11090080314263340342008-07-23T13:23:00.005+05:302008-08-03T11:39:17.616+05:30The Airtel Kids Playing Football at the Border Ad<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/qAISXd2jmVw&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/qAISXd2jmVw&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>

I know, many people like this ad and I had a lively discussion about it at Indiamike too. I view it a little differently. I mean what has Airtel contributed to the Middle East peace process to appropriate the message as its own? As far as I know zilch! Gives Airtel a very goody goody image without contributing anything to the real issue. I do not like it when corporations appropriate a message to just to look good.

Related: Airtel website hacked by vodafone? Full details * Bad experience with BSNL

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firstname.lastname@example.com:blogger.com,1999:blog-30448709.post-30477882830301161532008-07-17T20:46:00.005+05:302008-07-18T09:40:40.115+05:30Naukri.com Ad- Always Makes Me Smile<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/eKdkAIDMhis&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/eKdkAIDMhis&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>

Hari Sadu Naukri.com Ad

Remember Hari Sadu? When the ad was aired in 2006 there was even a legal notice sent to the company that it was causing distress to an eleven year old by the name of Hari Bhanot. But naukri.com stuck to the ad and for one I am glad. Even now whenever it comes on the TV I ask the ads to be unmuted.

I know, I know the boss is a total caricature, real life bosses are usually more sophosticated! But with me it touches a cord, everytime. I do not about you, but I have worked at two places (previous jobs, not the current one) that made realize that the management construct toxic work enviornment can be a reality and not just an abstract construct.

As ad gurus say successful ads usually either play on fear (insecurities) or humor and I like the naukri.com approach that resorts to humor, rather than fear. I mean if you have worked at real bad places, this ad manages to bring a smile, probably every time you watch it. At least that is what it does for me :D

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How do I learn to meditate: The 2 biggest secrets to help you learn meditation that actually work!
There is so much information available on how to meditate. You have to sit like this, do it at this time of the day, for this amount of time, and you must achieve a certain 'state of mind' for it to be successful. The information is so varied and often contradictory that it makes it difficult to know what you should be doing.
I'm here to tell you now that: Anyone who tells you that you must follow their guidelines precisely to achieve a specific result is not helping you at all! We are all different and we will all achieve a meditative state is our own way, in our own time. The number one secret is to be relaxed in your approach when learning how to meditate. Then, number two: it is important to have no expectations. I'll add more details about how these 2 tips will help you meditate successfully later in this post. But first, before understanding "how do I learn to meditate?" we should understand What is meditation?
What is meditation: How do I know if I'm doing it right?
Meditation is the practice of becoming aware of our 'internal world.' Constantly, throughout our busy days, our senses of taste, touch, smell, hearing, and most importantly, our sight are working overtime and they determine what thoughts our mind is having. We are constantly distracted from our 'self' and exist in a reactionary mode to stuff that is happening outside of us, or in our 'external world.'
The aim of a meditation practice is to bring our awareness back to our physical sensations and also to become aware of the thought processes of our mind while it is free from external distractions. We know we are meditating when we are aware of how we are feeling and when we are able to be an 'observer' to our thoughts without any judgment of how we are feeling or what we are thinking. If we are judging ourselves in any way at all, we are still using our reactionary mind, and therefore we are not really able to observe the 'truth of the moment.'
What are the benefits of meditation: Is it worth spending time meditating?
The benefits of meditation are actually awesome! There are many and they cover the full spectrum from mental health, physical health, emotional well-being, and spiritual development. A few of the benefits of meditation include:
- Stress reduction and a decrease in anxiety leading to improved emotional stability,
- Increased attention span leading to a more focused and creative mind,
- Improved confidence and problem-solving abilities,
- As the body learns to become more relaxed, general overall physical mental and emotional health improves,
- Our problems become smaller allowing for increased happiness,
- Blood pressure reduces as does tension related aches and pains,
- Increased self-awareness leading to an expanded awareness of our connection to the environment,
- A realization of how vast and peaceful our inner space is,
- Our meditations emit a vibration into the environment of peace, calmness and joy.
- Improved sleep patterns and helps to build stronger relationships.
Many more benefits can be researched online, but here I just want to give you an overall impression as to how meditation is beneficial to you and the whole environment. So do you think after reading the above list that it is worth spending time on a meditation practice? I cannot believe anyone would say no.
How should I sit, for how long, and how often should I meditate?
What is the best position to be in for meditation? Before beginning, it is important to set up a space that you will use for your meditations. This can be as simple as you favorite armchair, a place to lie down on the grass outside, sitting on the cliff top overlooking the bay, lying down on your bed, sitting in lotus position with a straight back, or standing on your head if this is comfortable for you.
There is no right or wrong place or posture. Sure, some choices are better than others, but for now, just find somewhere and some posture that you will be comfortable in.
Don't make a big deal about it!
The important thing is that you need to be able to remain still and focused for the duration of the meditation. Once you have an area and a posture sorted out, and you continue to return to this space with the intention to meditate, your mind will naturally become more relaxed as it understands, because of repetition, what you are here to do.
For how long should I meditate and how often? We all lead different lifestyles and have different forces fighting for our attention, so the answer is going to be up to you. It is those people with the busiest, most demanding lives that would benefit the most from a regular meditation practice, and yet it is these people that have the most difficulty putting aside time to meditate.
A short time each day is preferable to a long time once a week. Even five to ten minutes, to begin with, is enough for your body to start deriving benefits from the deep relaxation that meditation delivers. Your mind and body, within a short period of time, will begin to crave more time out as it realizes the benefits that de-stressing brings. The key to benefiting from meditation is to make it regular. Once or even twice a day will yield noticeable beneficial results within a short time.
How can I empty my mind? Help, my thoughts are out of control
It is a common misconception that meditation is a process by which we clear our mind of all thoughts. The mind is actually there to think, that is its job, and it is very, very, good at its job! So forget about emptying your mind for now, and instead bring your NON-JUDGEMENTAL attention to what is going on with your body and mind.
It is by reducing our stress levels and improving our ability to concentrate that we will develop the potential to become more aware of ourselves, (physically, emotionally and mentally,) our environment and the connections between the two. If your thoughts are getting the better of you, go here to learn how you can rewrite your negative thought patterns to create positive outcomes in your life.
So, how do I meditate? Easy meditation for beginners.
Begin in a comfortable relaxed position. Take a few deep relaxed breaths, full inhales in through the nose and full exhales out through the nose. Then relax the breath and let it find its own natural rhythm. If you wish to continue breathing through the mouth, that is OK.
Have no expectation of how your breath should be, and just do whatever feels natural for you, whatever makes you feel the most relaxed. Just observe the breath as it naturally flows in and out. If you are distracted, just relax, and once again return your focus to your breath. It is common to be distracted often when beginning meditation. Don't get hung up on this!
Did you notice how often the word relax was used above, and that it is in bold text? Can you guess why?
Beginners may want to spend a few weeks to a month building up their ability to concentrate by remaining focused solely on their breath for their entire practice. This helps to develop strength of the mind allowing for greater clarity and insightfulness.
After the ability to concentrate on the breath for extended periods is developed, we can move on to the really cool stuff! You will get to observe how your mind is working! We can use meditation as an exercise for the brain, and we can train our mind to enhance positive characteristics and to weed out the undesirable characteristics like stress, doubt, anger, and fear: but only if we are relaxed about the whole process.
So now we want to relax our focus away from our natural breath and become like a visitor who is observing our thoughts. You are not your thoughts, they are things that are passing through your mind based on how you are programmed. You know this because you can actually observe your thoughts with detachment! This means having no emotional, physical or mental reaction to them.
Just allow yourself to see your thoughts for what they are: Programs that your mind has built up over the years based on all the information you have ever been exposed to! Practice, practice, and practice being the observer, and you will learn so much about how your habitual thoughts have either been working for you or working against you while you are trying to create the life you want. Information on how we can change thought patterns to actively create the life of our dreams can be found here.
Can music help me meditate? Can I use pillows, candles, scented oils etc?
As I said at the beginning of this article, there is no right or wrong way to meditate. If you can remember the two biggest secrets to successful meditation, (being relaxed and having no expectations,) given time you will just naturally slip into a practice that suits you. Remember, repetition is a major key to success here.
Yes, you can use whatever props you want. If something helps you to relax, it is beneficial. However, I wouldn't recommend a bed of nails for beginners. That's strictly for the advanced yogi's. If you like certain oils, music or candles, use them, and enjoy them.
Be easy on yourself! There is no right or wrong here!
If you are having difficulty meditating you are actually trying too hard. That is all. Remember this: Successful meditation requires no effort!
Most people who give up meditating do so because they are trying to achieve something- like seeing stars in their head, a candle flame, an enlightened deity or something else that they have been told to look for or mentally create.
I told you at the beginning of this post, the number one secret to creating a successful meditation practice is to relax! Let go of everything that you currently think you know about meditation because chances are most of it is stopping you from actually achieving a meditative state, and just relax into the practice of 'self-awareness.'
The number two secret is to have no expectations, but to just observe things as they are, not as you expect them to be, not as you want them to be, but as they actually are in the present moment. This is the practice of 'self-awareness.'
If you get tangled up in your thoughts or distracted by stuff that is happening external to yourself, IT IS OK! Never ever judge yourself harshly, as a failure, or say I can't do this. These negative thoughts create stress when your desire, at this moment, to be at peace. Just become aware of the fact that you are distracted and let it go. Go back to being aware of your breath and let go, let go, and let it all go.
I hope this blog helps some of you and encourages others of you to begin, or return to, a regular meditation practice. It is important for us to come to know ourselves better so that we can regain control of our lives. We can then live with passion and purpose and focus on creating the life we desire for ourselves, instead of accepting the one that is thrust upon us because of our ignorance of our own creative potential.
If you haven't read it already, go to my post here to discover how, with focus, we can use the laws of attraction or deliberate creation to change our lives into an adventure that is worth being present for.
As always, I share with love in the hope that the information on this page will at least make someone's life a little brighter. If you have any comments, or suggestions on how to meditate, please leave them in the comments section below. I would love to read them.
With love and light,
Page with Comments
Thank you for the breathing advice to focus on, even if it takes weeks!
Now I have the means to get into a relaxed state of mind.
Previously I would give up because my mind is too busy and I have no control … lol
I read that once your mind is still you can start focusing on a goal by tuning into its frequency, and only when you are on the same frequency will it manifest with frequent repetition, and every goal has its own frequency you have to tune into?
It makes sense to me, what are your thoughts?
Thank you for a great article, with great advice.
Such an inspiring article! I'm a meditation facilitator and when meditators ask me how they have to sit, it's always hard not to tell them something, somehow they expect to tell them how to sit properly. So it's so nice to see that you write about the fact that you should sit comfortably! Sometimes it's a hard term for people as they'd always like to have instructions. But it's just easy as that, when you sit comfortably, you'll be picking the fruits of your meditation practice even more. It's also nice to see some book recommendations of some authors I haven't even heard of! Gonna check it out ;)! Thank you!
This was a very interesting read. I started practicing meditation early in the year. I love to use candles. Also oil diffusers are really cool.
Thanks for sharing this great information. Have a good evening!
I like your thoughts on this topic. I have struggled with meditation because 1) I'd rather read 2) not setting aside enough time (I try to meditate right before bed but sometimes I just want to end the day haha) and perhaps most of all 3) worrying too much about the "think about nothing" part. I'll try not to concentrate so much on mind emptiness and set my phone timer for a longer time frame.
Hi Andy,
Great article. I was looking for some reading about the meditation when came across your article.
My problem is that I am trying to meditate and some people are saying that you have to stop thinking. Others that you actually need to let your thoughts flow where and how they want.
As you said in the article it is probably the hardest part to find the time for meditation.
Just a quick question. In your opinion, what time is the best to meditate during the day? Morning, daytime or evening?
Hi and thank you for your very helpful and informative article on meditation.
I have been learning to meditate for a few years now and love it. It as improved my life and made me more mentally strong.
I really like the way that you have put this into a step by step training style and many many valid points to consider.
I love your article! It's so informative! I've actually been meditating now for a little bit and this article is so helpful and encouraging! Thank you for sharing these great tips! I will definitely be using them!
Great article, meditation is a must for all aspects of life, especially if we live in a busy, frustrating environment. Meditation will help clear the mind of all stress and frustration giving you a fresh start if you choose to meditate in the morning.
Also, meditation is a great way to visualize your wants and desires, if you desire to manifest what you want through the law of attraction.
Thank you for sharing your knowledge on this topic, have a great day and all the success, prosperity, health and happiness that you deserve and desire. Take care.
Kind regards.
Thanks Andrew,
Great post on meditation. I bet your post would open the meditation opportunity especially to those who worried about posture and place to meditate. I have always thought of meditating in bed, but I thought that wouldn't work. Thanks for your empowering article. Now I will try meditating in bed and wherever I am as long as it is calm.
I meditate for the simple reason that it reduces stress levels. My work is heavy on my stress levels so I have to do everything in my power to cut down these levels as much as I can or I can suffer long term illnesses down the line. Meditating the way you mentioned has benefited me in leaps and bounds you wouldn't even imagine, so thank you so much for sharing and helping me in my day to day life!!!
Hello Andrew, Good article on meditation, I love to meditate as well… the only difference is I personally like to meditate on scriptures when I meditate, that way I'm filling my mind with good things… I also love your delivery of the information, you explain it in a thorough, easy to understand, relaxing kind of way… and your choice of words induces a calm… anyways, thank you for sharing! ?
Thanks for the post. I never could get a positive result from meditating. But I have not tried that much either. Always thought it need to be in a quite and reclusive place, which for me is hard to do. So after reading your very helpful post I will be attempting it again soon. Thank you for a very informative and helpful site
Hi Andrew, I love meditation and I appreciate your approach towards it. It is so individual about what works for each person. Meditation has got me through some of the most difficult periods of my life, where all I could do was be calm in my mind and body, because whatever was going to happen was going to happen to me. Mediation was helping me heal my body with my energy. It turned a dark situation into one that I could get through. That situation has now passed and I have meditation to thank for keeping me 'together' during that time.
Great post Andrew. I meditate everyday for twenty minutes, When I had started meditation , even I had all these questions- am I doing this right ? As you correctly pointed out , there is no right way or wrong way. The best thing to do is follow your inner voice. If you do it for 40 days in a row , it will become a habit. I can say this with great confidence that meditation has changed my life .
I love meditation. Perhaps I do it differently each time but as you say there is no right or wrong way to meditate. It all is in the relaxation. Many times I may just sit and relax. Other times I meditate to music with my headphones on.
It just feels like I'm in another world. Relaxation is the key and I do it every day rather than once or twice a week.
Meditation truly takes the stress away. It refreshes my mind and my inner being. It's my time for me. I've always done it. I deserve it because it seems to be the only thing that relaxes me.

subset: commoncrawl


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If this is what passes for a legislative victory in the Trump administration, the president may be in trouble.
Less than a day after the Senate GOP leadership mustered the minimum number of Republican votes necessary to begin debate on a bill to repeal Obamacare (and even then thanks only to a tiebreaking vote by Vice President Mike Pence), the Republican campaign to kill the legislation remains in chaos.
Just six hours after the successful vote to proceed, the Senate overwhelmingly rejected a plan to repeal and replace Obamacare, voting 43-57 against with 9 Republicans joining Democrats in the process. That plan requires 60 votes to pass because of its impact on the budget deficit, and without support from Democrats, that bill has a 0% chance of survival. The failed vote has dashed Republican hopes of replacing Obamacare with another plan.
Although Trump celebrated the motion to proceed at a rally in Youngstown, where he proclaimed that the US is now "one step closer to liberating our citizens from this Obamacare nightmare", the president's hopeful remarks ignore that Senate Republicans are still in chaos, especially after John McCain's fiesty speech in the Senate on Tuesday. As Reuters and a handful of other media outlets have reported, despite the success of the vote, the Senate GOP doesn't have enough support to pass any of its plans to repeal, or repeal and replace, Obamacare, as many moderates remain wary of cuts to Medicaid in the GOP plan that could curtail coverage for millions of poor Americans, as Reuters explains.
"The outcome was a huge relief for President Donald Trump, who had pushed his fellow Republicans hard in recent days to live up to the party's campaign promises to repeal the 2010 Affordable Care Act, commonly known as Obamacare. Minutes after the vote, Trump called it "a big step."
But the narrow victory on a simple procedural matter raised questions about whether Republicans can muster the votes necessary to pass any of the various approaches to repeal.
Moderates are worried repeal will cost millions of low-income Americans their insurance and conservatives are angry the proposed bills do not go far enough to gut Obamacare, which they consider government overreach."
Conservatives continue to oppose the GOP Obamacare alternative, despite the leadership's attempt to woo them by adding an amendment that would allow insurers to offer lower-cost plans.
"Nine Republicans, ranging from moderates such as Susan Collins of Maine to conservatives such as Rand Paul of Kentucky, voted against the bill, which would have made deep cuts to Medicaid, the health insurance program for the poor, and reduced Obamacare subsidies to lower-income people to help them defray the cost of health insurance."
Regardless of which Republican plan makes it out of the Senate - and it's likely none of them will, at least not any time soon - the Senate and House would then need to draft a compromise bill, which would require another round of votes in each chamber. As we explained yesterday, the only Republican option that has some hope of passing is the leadership's "skinny" repeal plan, which hasn't been brought to vote yet.
If passed, the bill would eliminate only the most controversial elements of Obamacare: the individual and employer mandates, and the medical device tax. We'll likely know more about the skinny budget soon, as Republicans are expected to hold many more votes in the coming days.


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Mahogany Display Cabinet. A display cabinet is a cabinet with one or often more transparent glass (or plastic, normally acrylic for strength) sides and/or top, used to display objects for viewing, for example in an exhibition, museum, house, retail store, or restaurant. Often labels or prices are included with the displayed objects, providing information.
Mahogany Display Cabinet


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Software Engineering
Computer programming once was dull and hard to learn. Not any longer! In this system of technology learners explore the fundamentals of computer programming using engaging, easy to use programming tools. Students create games, animations, and simulations by snapping together blocks of code. Once created, they program the behavior of characters or objects. The resources selected for this system of technology were designed specifically for children to help them learn problem-solving, computational thinking, and basic math and science concepts.


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This includes info about cleaning, sanitising, social distancing, and usage of personal protective equipment. Learn More.
Farmers Fishers Bakers
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For those of you still wanting to #StayHome, we still have to go and delivery every day, and our Market & Grocery.
Curbside Pick Up: ORDER ONLINE FarmersFishersBakers.com
Safety precautions
- Surfaces sanitised between seatings
- Common areas deep cleaned daily
- Digital, disposable or sanitised menu provided
- Sanitiser or wipes provided for customers
- Contactless payment available
- Sealed or wrapped utensils used
- Limited number of seated diners
- Distancing maintained in common areas
- Extra space between tables
- Sick staff prohibited in the workplace
- Waiting staff wear masks
- Diners must wear masks unless eating or drinking
Popular dishes
Scallop Ceviche
cucumber, yuzu, serrano
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30 reviews
A table of 5 and we all ordered different food. 2 calamari pizzas, spicy fried chicken sandwich, lemon brick chicken, and grilled cheese burger. Nothing stood out and was pretty subpar in terms of flavor.
excellent sushi and cheddar pimento biscuits. Proper Gin and Tonic it the spot too!
Thanks Ann! We appreciate it and hope to nail a 5/5 rating next time you join us! :) Stay well! -Amy
The food here was AMAZING. And prices very reasonable.
Our table was in the bar area, which was closed due to COVID 19, so not much in the way of ambience. But we'll be back.
Some more things on the menu to try!
Many thanks for sharing your review with us! :) We appreciate it! -Amy
Had a great waiter and will happily return.
We made reservations but were seated almost an hour after. The hostess was not friendly and constantly told us to move out of the way. Once finally seated outside, it began to rain and they were not accommodating. We could not move tables or go inside. It was monsoon pouring so we had huddle outside under an awning. They asked us to pay full price even though we had not been able to enjoy any food. Luckily they said we could just leave but we paid for drinks and tipped the waiter. I will not dine there again.
Food was delicious - service a little spotty - coffee was expensive and COLD 👎🏻
Honestly maybe one of the worst experiences I've ever had I've been there for five times and always had a good experience but this Covid situation and the service was horrific they couldn't make simple scrambled eggs or a western omelette yet they charge me $150 for three people to basically you want breakfast I won't be back
Thank you, John for sharing your review with us and I am so sorry your brunch visit ended up being a disappointment with our service & selection of items on our buffet menu. This said, I would love the chance to follow up and do my best to turn around the outcome of your experience with us. I will send you a personal note with my email address. -Amy
Service was slow. It took 15 minutes to get water and our waitress to the table after being seated. Food was average, other Farmers locations have better food. Beautiful location.
Many thanks, Jennifer for sharing your feedback with us and letting us know the areas our team fell short with our service. :( We do appreciate it, and will apply your feedback to improving the attentiveness, timeliness & consideration of our service. That said, we hope to have you back for another try soon and please call us: 202-298-8783 for any reservation help needed. -Amy
Only complaint was that our server failed to tell us that the restaurant did not have certain items that we ordered and instead just brought out the next closest thing. We had to ask why we didn't get the Big Eye Tuna tasting plate and his response was along the lines "Sorry I just assumed you meant this tuna dish ( the FFB Tuna) because we don't have the Big Eye." He also brought us an entire different pizza from what we ordered. Gardener's Compari was ordered (and we reiterated, specifically, that it was the from the white pizza selection) and we're brought a red sauce pizza (The Bakers and Fischer's Pizza. Luckily, we enjoyed both mishap dishes, but did not understand how he could mess up twice. We thoroughly enjoyed the correct orders of mussels, another sushi roll and a delicious bottle of wine, but the lack of care was, quite frankly, annoying.
I wasn't impressed by the menu and food, but the service was great.
The food was mediocre. The tables were not 6 feet apart, so we had to ask to be moved. Waiters would stop at tables of other guests while carrying food which meant they were speaking over your cuisine. I witnessed food being taken to incorrect tables then picked up and served to other tables. Not the experience I expected.
I am so sorry your recent visit was far from enjoyable with mediocre food and mishaps with our team's service. :( I would love the chance to follow up about your experience, and hopefully turn around the disappointment you left with. I will send you a DM with my email address. -Amy
Our server took 20 minutes to come to our table. But great service afterwards and manager was very sweet!
Chicken is great here. Calamari was cold and not very good.
The food was outstanding! We sat outside - social distancing was enforced. Tables were appropriately spread out. Wait staff was excellent. I would highly recommend and will be returning in my next visit to DC.
Great service, ambiance and food!
Amazing experience as always. The farm has and will forever have a special place in my heart and stomach!
Awwwee! BabyD, THANK YOU so much for sharing this with us. We are equally as thankful for having you in our life, and already look forward to having you back very soon! :) -Amy
Highly overrated. 20 minutes late seating us after we checked in 15 minutes early. At least 10 mins at the table before we even received a glass of water. Food was marginal and overall service was poor. It was a highly disappointing evening from a dining standpoint. Of all the places we could choose I am sorry we selected this place.
We had such a great time here. The atmosphere and the views are so awesome! I wish we could go here more often.
The food looked good but overall lacked seasoning. It was seafood so the freshness made it tolerable, but there could have been more.
Many thanks, Doreen for sharing your review with us. I am real sorry the food lacked flavor this time. :( We will surely take this into consideration, and really appreciate you letting us know! We hope to have you back for another try and call us: 202-298-8783 for any reservation help needed. -Amy
Celebrated my daughter's 20th birthday here and really enjoyed the service, atmosphere and food!
Great food! Mussels for an app were delicious. Split the tuna and spicy fried chicken jambalaya with my brother - both were excellent. The fried chicken was not spicy, but still good nonetheless. Also great drinks! Service was good for the most part as well. Great place to take family/visitors.
Amazinn experience. Great care was taken to separate tables and make us feel safe !
Thank you so very much! We really appreciate your praises from your visit, and already look forward to safely serving you again soon! :) -Amy
Farmers Fishers and Bakers is one of my favorite brunch spots but my last visit was not the best. We were told that due to Covid, they had implemented new rules for a socially distanced brunch experience which is fine. My issue was our waiter who's service was very sub par. Initially we thought he was scarce because of the social distancing. Then my girlfriend pointed out a waitress in the section just next to ours who was bringing her tables many options that weren't on the buffet. Additionally, we had to constantly summons our waiter for basic things, refills on coffee and water, clearing our plates so we could return to the buffet etc. I love the Farmers restaurants but this visit was truly disappointing.
The food was fantastic and it was really lovely to have a safe dining experience during Covid. I love that the brunch is still an option. Our server was working with only our table for the majority of our stay and it was taking 10-15 minutes to order a drink or get our plates (food was prepare.) That was very frustrating considering no one else was dining that early. But the food made up for the mediocre service.
The food was tasty. Everyone enjoyed their meal.
Birthday celebration. The staff was extremely attentive and hospitable. Excellent experience!
We had an amazing dinner! The food was fantastic and fresh and served piping hot I will definitely be coming back!
The service was stellar and the ambience was beautiful. I did not care for my entree however, which was the fried catfish. It lacked seasoning and flavor. My sushi appetizer was great however.
Food was great, as was the service.
Mediocre. Especially for its prices and quality of food.
Hi Lilugly: I am so sorry the outcome to your experience was neither here nor there, and nothing really WOW'd you. :( Of course, our team will take what you share into account and we are hopeful you'll maybe give us another chance in the future! Please call us anytime for a reservation: 202-298-8783. -Amy
The staff was very friendly an knowledgeable of the menu. Food an service was excellent!!!
Hooray! Thank you for sharing your review with us. We really appreciate it and look forward to your soon return! ;) Please call us anytime for a reservation: 202-298-8783. -Amy
Great food...nice patio seating, however, the waiter wasn't as attentive given how hot it was
Excellent service. I was starving and it was hard to decide what to eat but our server was very patient with us. Thank you Kevin.
Steak ordered medium rare was overcooked to well done. Drinks weren't that great. Super disappointed.
Outdoor seating is nice and shaded.
This was the first time dining out since the pandemic started. It was a pleasant experience and the food was great. Highly recommended.
We will definitely be back soon!


text: Renewi secures 20-year off-take contract Written by: Editorial staff | Published: 02 June 2017 Comment on this article Waste-to-product company, Renewi has won a 20-year contract to supply refuse derived fuel (RDF) to the new Ferrybridge Multifuel 2 (FM2) facility which is currently under construction in the UK. Renewi is expected to supply 50,000 tonnes a year of RDF to the FM2 facility, which is being constructed by SSE in conjunction with the main EPC contractor Hitachi Zosen Inova. The FM2 facility is due to start commissioning towards the end of 2018 and is scheduled for full operation by Summer 2019, when the contract with Renewi begins. The RDF will primarily be supplied from Renewi's Wakefield, Barnsley, Doncaster and Rotherham (BDR) and Derby facilities. According to the waste-to-product specialist, the close proximity of these sites to FM2 will also provide a CO2 avoidance benefit.In total, FM2 is anticipated to produce around 70 MW of electricity, enough to power around 170,000 homes. The facility is located next to the flagship Ferrybridge Multifuel 1 (FM1) facility. James Priestley, managing director of Renewi's municipal division, said: "One of our key recovery initiatives in the municipal division is to secure stable long-term outlets for RDF. It provides a long-term off-take outlet for a number of our PFI contracts which were previously exposed to market volatility. We look forward to the completion of FM2."Renewi has also recently secured a one-year contract to supply the AEB energy from waste facility in Amsterdam with 32,000 tonnes of RDF. The facility supplies electricity and heat to both commercial and residential properties in Amsterdam. This material is protected by MA Business Ltd copyright. See Terms and Conditions.


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Project Description
Dotty, Doris and Ariel are a group of female short haired guinea pigs. Dotty (on the left) and Doris (on the right) are both 1 year old while Ariel (in the middle) is 6 months. They are all tame and friendly and need to be re homed together.


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A Project Management Article by By Michelle LaBrosse, CCPM, PMP®, and CEO of Cheetah Learning, LLC (PMI® -REP)
There once was a time when you could take management classes in school, become a manager, and move up in the leadership ranks of your company based on your ability to coordinate others' knowledge and efforts to achieve strategic objectives. Those days are coming to an end.
The "Agile" mindset, along with cross-functional and self-organizing teams, has become more pervasive in organizations as businesses see the bottom-line benefits of these practices. This means that project teams no longer need a manager to tell them what to do; instead, they need a leader to inspire them and help them achieve their goals.
Now, more and more companies are finding their leaders among those who have a deep understanding and expertise in their field. Companies seek out someone who knows how to make decisions based on sound knowledge and collaborate with others, rather than being able to decipher a management report. Being able to talk the talk no longer cuts it in the leadership arena today – you need to walk the walk.
This is especially true in the government sector as Agile principles and practices have taken a more prominent role. In 2012, The U.S. Government Accountability Office (U.S. GAO) released a report providing the best practices for Agile Development that included the practice of "empower[ing] small, cross-functional teams." As the government sector becomes more Agile, the need for leaders with expertise in their chosen field will become greater. As we start the new year, it is a good time to take a step back and ask: how expert are you?
Being an Expert
So just how do you become an expert? A study titled "How People Learn: Brain, Mind, Experience and School," issued by the National Research Council of the National Academy of Sciences, spelled it out in a way that really made sense to me. Among other findings, researchers John D. Bransford, Ann L. Brown, and Rodney R. Cockling reported that people who are experts have a few distinct characteristics that coincide with the traits of a good project manager. Here are some of their findings below:
- Experts are easily able to retrieve important aspects of their knowledge. In your field, what subject area are you most competent in? Project managers in general are often seen as experts; when setting up systems to organize assets for any given project, they are able to easily retrieve information and know how to use it. You can use both your PM skills and subject matter expertise to be a competent leader.
- Experts organize their knowledge better, and their organization of information reflects their deep understanding of the subject matter. Project managers create, as a matter of course, a "Lessons Learned" at the close of each project, which organizes intellectual capital. Capturing and organizing institutional memory allows project managers to build on knowledge and experience instead of recreating the wheel each time.
- Experts understand context. Novices make decisions or arrive at conclusions based on one or two isolated facts and a handful of assumptions. Experts have a wider field of experience and a more expansive context.
- Lastly, and most importantly, experts notice patterns and features that beginners don't. To see patterns, you have to recognize them. To recognize patterns, you have to see a lot of them. To see a lot of them, you need a lot of experience. Experts spend hours in their field of study – they are not only learning, but also applying concepts. This means that to learn effectively, textbook and classroom learning must be augmented by the application of lessons – connecting the material to real world scenarios in order to move beyond basic understanding to superior knowledge and, ultimately, to expertise.
Becoming an Expert Leader
Once you have achieved expert status in a particular domain, you are in a much better position to become a leader with real influence and power. Beyond just being an expert, being a leader means providing inspiration and motivation for team members. The biggest bang for your buck in improving your leadership is to improve the way you manage your projects and project teams. Follow these four C's to help you become a better project manager and leader in 2014.
- Critical Thinking
We live in confusing times, in which the possibilities to exploit new opportunities are endless and information regarding these possibilities is equally prevalent. Critical thinking comes to play in deciding if you should take advantage of an opportunity. Just because you can, should you?
In their book, Sway: The Irresistible Pull of Irrational Behavior, Ori and Rom Brafman examine the finding that more dissension creates better decision-making in leaders. With the plethora of data and information available, as a leader, you need everyone's eyes and brains to decide on the critical information that should be used to make sound decision.
- Compassionate Communication
Effective leaders are great communicators. Great communicators are, by their very nature, good at connecting with others. Being able to walk a mile in another's shoes (i.e. being compassionate) is the simple formula for compassionate connection. The rule of thumb is that project managers spend 90% of their time communicating. Therefore, the best project managers are also the best communicators. It isn't just project managers' communication with others that is important - good leaders get everyone on their team communicating effectively with each other, as well.
Part of being a good communicator is in being cognizant of not only yours, but also of your fellow team members' innate strengths and challenges. If you are not communicating in a way that makes sense to others, it doesn't really matter how good of a point you have, or how thoroughly you've prepared your information. When it comes to communication, follow the "Platinum Rule" by treating people how they want to be treated. Do they process information better visually through an email, or are they audio learners and need a phone call to really get it? When you are able to accurately read others, you can better bring out the best in both yourself and them as well on capitalize on each individual's' innate strengths. Since 90% of the job of a project manager is communication, the ability to read people is crucial. (Learn more about how you can master this technique to accomplish your goals FAST at www.cheetahcertifiedpm.com).
- Calm Focus
Great leaders keep their project team members focused and functioning optimally. These days, this battle is doubly hard as a result of waning attention spans (due to technology overload) combined with anxiety over job security and career outlook.
You can see the decline in attention span in examining your own experience - when was the last time you read a complete article in a newspaper from start to finish? Obviously, if you've read this far in the article, you might not have attention span issues - but for the US as a whole, distractions are a real issue. Businessweek reported that distractions cost US businesses $650 billion a year. These distractions – such as texts, Facebook and Twitter updates, and emails – are the antithesis of calm focus, and need to be reigned in by actions taken by you, the team leader.
To focus the attention of your project team, concentrate on aligning each team member's goals (long- and short-term) with their personal self-interest. When leaders help their team members recognize and address their own needs, they can better help match the work required to their actual interests and capabilities. Team members will also be more energized and engaged in producing their deliverables, as they will have an increased sense of meaning associated with their project tasks. Additional ways to keep your team members focused include:
- Challenging them to push their own boundaries and capabilities. People are the happiest when in the aggressive pursuit of meaningful goals.
- Managing the deliverables, not the work (this means letting people get the job done in their own way).
- Being in the trenches with team members in getting tasks done when required.
- Encouraging collaboration rather than isolation.
- Investing in training and professional development. This provides an investment in the project team's future, as well as showing your team members that you value them as individual contributors.
While tweeting and texting might be a good way to communicate, make sure that the people who are doing that use it in a directed and focused manner related to the projects. Also, be conscious of how much time people spend communicating on multiple threads of emails and through instant message chat. Good leaders walk the talk on shared group standards of the use of communication technologies.
- Credibility - Lead with the Proper Credentials
There are two primary roles of today's leader. The first is to select the right projects to work on to meet their operation's strategic objectives. The second is to make sure those projects are completed on-time and within the budget. Communication, critical thinking, and maintaining a calm focus improve your leadership effectiveness; the challenge comes in when you are up against other leaders who also have the credentials that set them apart as a certified Project Management Professional (PMP®). Yes, you know you can get the job done, but in an era when most people change their careers every seven years, how do you prove to others that you know what it takes to get the job done? Especially when, everywhere you turn, organizations are increasingly requiring leaders to be PMP® certified?
Most employers either prefer or require a PMP® certification when hiring people to lead their projects because it speaks to the capability of an employee to hit the ground running in a new organization with minimal hand-holding.
The more credibility a leader has, the higher compensation they command. The salary of leaders who hold the PMP® credential depends on their experience and the type of job and employer, as well as their company's size and annual gross sales. The career with the highest reported PMP® salary in the United States, according to PayScale, is IT Program Manager; people in this position make, on average, $148,381 annually. The average project manager (holding the PMP® credential) has a salary overall of roughly $100,000. The PMP® makes the difference, as many major countries report a $10,000 salary advantage over their non-PMP® counterparts. As an expert leader, remember that, while credentials drive credibility, credibility drives compensation.
Take time this year to become more knowledgeable about your chosen domain and to improve your PM skills so that you can lead with expertise in 2014.
Note: this article reflects the viewpoint of the author, By Michelle LaBrosse, CCPM, PMP®, and CEO of Cheetah Learning, LLC (PMI® -REP), and does not necessarily represent the views of PMIWDC. If you disagree with or object to the views expressed here, please let us know


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Practice Manager
Growing up in the D'Aguilar Mountain Range outside of Brisbane, Laura has had a love of the natural world instilled in her from a young age. While spending her childhood exploring creeks and mountaintops, she also developed a love for gardening, slow cooking and the intrinsic healing abilities of natural wholefoods. These loves have remained with her and are fully ingrained in her lifestyle. I help facilitate chiropractic care and strive to bring awareness of holistic health to the community. I believe with every course of action we take, we vote for the kind of body and the kind of world we want to inhabit. While Laura's professional background is in visual communication, her first and foremost passion is health and wellness. A balance of Pilates, Yoga and Chiropractic adjustments are essential for Laura to function at her best and are an integral part of her everyday life. Recently completing a course in Mat work Pilates, Laura is also a qualified Pilates Instructor. With ongoing studies in Myotherapy, Laura continues to expand her skills and knowledge towards her ultimate goal of helping others feel better about themselves – inside and out!


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Weekly Summary 1/5/15-1/12/15
"(5) b: orderly or prescribed conduct or pattern of behavior
c : self-control"
A comment I frequently get goes something like "Mary, you are so disciplined!" or "I admire your discipline!" There is something about me that thrives on routine and structure, and truly nothing gets me hard like creating a new, extremely detailed schedule. If it involves a multi-colored table, all the better. So I guess you could say I am bent toward rigidity and charging forward, regardless of how I feel. In many ways discipline is a great quality to have, but like a few of my best assets, it can be a real drawback, and nowhere is this more evident than in my running.
It didn't take discipline to get up at 4:30 this Monday morning to run 13 miles before work. See pretty sunrise.
Nah, I knew I had to get my long run for the week done, so I just did it. What took every amount of self-control, and what is quite simply the hardest thing for me to do, is not run when I'm on the verge of (or already) injured.
This past Friday, I was late for a call and had to run my last mile plus at an accelerated pace. I hadn't done any speed work in over seven months, and I ended up running the last bit of what was supposed to be a super easy eight-mile run at a 10K pace. I felt great! Really strong…until about noon when my hamstring started tightening up. Ugh. I tried to remain calm, started icing, and just hoped it would loosen up in time for me to run my scheduled thirteen miles the next morning.
That day and the following morning were spent going back and forth "It doesn't really hurt-hurt. It's just tight. I'm sure it'll be OK." "You HAVE to do your long run on Saturday, that's long run day!" Added to the mix was that I knew I couldn't do the long run on Sunday because of a prior commitment. This caused a real panic in me.
But I am an older runner who has been dinged up the past couple years, and while I want to push the training my friend/mentor-coach always tends to be conservative with me. Her positive example and gentle suggestions may have finally gotten through my thick skull, as I realized that especially because my hammy wasn't painful, it was best to rest it immediately, so I didn't aggravate it and really injure it. I've learned that I just can't mess around with certain problems, and definitely not on a long run.
So I took the day off.
The next day I hardly noticed the issue and ran three miles later that afternoon. Felt fine. This morning, I didn't feel anything in my hamstring and completed thirteen miles easily. Turns out that for someone like me, the discipline of NOT running is just as important, if not more so as an older runner, as the discipline of running. And it is quite possibly the hardest thing to do.
Here are the numbers for the week.
Total weekly mileage: 36
Long run: 13 miles
Cross-training: Abs (2x); Upper Body (1/2x (only did Bi-Tri-Sh); Leg Strengthening (1x)
Push-Ups: 72


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OFFICE OF THE ADDL. COMMISSIONER OF INCOME TAX, RANGE-8.Kol "Aayakar Bhawan", 5th floor, P-7, Chowringhee Square, Kolkata-700069. F.No.Add!.CIT/KoI/R-8/Vehicies/2014-15/ I 7 Dft Date: 23-01-2015 TEN DER NOTICE Office of the Add!. Commissioner of Income Tax, Range-8, Kolkata invites tenders in sealed covers from reputed vendors for hiring of 2{two) operational vehicles. The operational vehicles will be required for a period of one year from the date of signing the contract in this regard. A separate order to the successful vendor will be issued to provide the operational vehicles by the office of the Additional Commissioner of Income Tax, Range-8, Kolkata. The hire charges will not be more than Rs. 40,000/- (exclusive of all taxes) per month. The selection of the vehicles will be strictly based on the discretion of the Tender Evaluation Committee. The General Terms and Conditions are given below. 1 GENERAL TERMS & CONDITIONS Earnest Money Deposit of Rs. 10,000/- (Ten thousand) only should accompany the tender in the form of Demand Draft. The Demand Draft should be drawn in favour of DDO, CIT-3, Kolkata. 2 The tenders not accompanied by EARNEST MONEY would be summarily rejected. 3 Terms and condition is available in the room No. 9 , 5t h floor of Aayakar Bhawan, Kolkata. The sealed envelopes contain ing the tenders and Earnest money should be th dropped at Room No.9 , 5 floor, % 4 Addl. C.I.T, Range-8, Kolkata. The last date for submission of sealed tenders is 1:30 pm on 29.01.2015. The tenders would be opened at 3:00 pm on same day in front of the bidders or their duly authorized representatives at Room No. 20, 5th floor, Aayakar Bhawan, P-7, Chowringhee Square, Kolkata-69 . 5 The maximum monthly hire charge for "operational vehicle" is Rs. 40,000/- [Forty thousands] only per month (Exclusive of tax.) TDS will be deducted as per I.T. Act, 1961 while making payment to the vendor. 6 The operational vehicles must be a mid size vehicle having seating capacity of seven persons and of recent make. 7 The hire charge will include monthly salary of driver, repairs and maintenance of vehicle, insurance, petrol/diesel, oil and all other incidental expenses including taxes, penalty, fine, parking fees etc. 8 The Department is not responsible for any repairs and maintenance of the vehicle. No other charge will be borne by the Department. 9 The vehicle shall report to the Additional Commissioner of Income Tax, Range-8, Page 1 of 4 Kolkata throughout the contract period at all times. Dedicated vehicle and driver having valid Driving License and sufficient experience, exposure and familiarity with city roads must be provided. Dedicated vehicle and driver is not to be changed without prior approval of the User/Hiring Authority. The Vehicle is to be parked at the option of the User/Hiring Authority. 10 The driver will observe all the etiquette and protocol while on duty. He will be neatly dressed, preferably in white uniform, and carry a mobile phone in working condition, for which, no separate payment shall be made by the Department. The mobile number of the driver should be given to the respective controlling officer. 11 The vehicle shall carry proper Registration Certificate, Road Tax Certificate, Certificate of Insurance Policy, Emission Test Certificate etc. in original. The driver should have valid driving license and the vehicle should be registered with the Concerned authorities of Central/State Government and deposit of fees for hiring/commercial use be made. Evidence of all these requirements under Motor Vehicle Act will have to be filed. The driver of the vehicle provided must follow Traffic Rules and other regulations prescribed by the Government from time to time and must not have any traffic/criminal case pending against him. 12 The vehicle is to be maintained in excellent condition and regular clearing must be ensured. 13 The vendor is liable for payment of all claims / expenses in case of any accident. He will also indemnify the office of the concerned Officer against any loss/damage of property or life attributable to negligence on the part of the driver or poor maintenance of the vehicle. 14 The vendor and the driver shall be bound to carry out the instructions of the concerned Officer to whom the vehicle will report. 15 The vendor shall make immediate alternative arrangements in case the vehicle is not available for use e.g. in the case of break down of the vehicle or absence of the driver etc. In case of failure to provide for alternative suitable vehicle, hire charges on prorata basis shall be deducted from the monthly hire charges. If the vehicle does not report on time/does not report for duty at all, the user will have a right to hire a vehicle from the market. In case of failure to provide alternative suitable vehicle, Rs. 3,000/per day shall be deducted from monthly hire charges. 16 The vendor will not utilize the vehicle for any other purpose whatsoever even if the vehicle is not being used by the Departmental Officer. 17 A daily record indicating time and mileage for vehicle is to be maintained in Log Book entries which must be certified by the user. 18 Hire charges will be paid for use of the vehicle for the whole month subject to maximum usage of 360 hours/2500 K.M. per month whichever is more. The time and distance is to be calculated from the time and place of reporting to the time and place of release. Any unutilized hours/kms. is to be carried forward and set off in the Page 2 of 4 succeeding months. 19 The Department reserves the right to cancel the order for supply of vehicle by serving a notice of one month without assigning any reasons. In the event of termination of an order, in the middle of a month, hire charges shall be paid on pro-rata basis, for the part of the month. The vendor may cancel the agreement by serving notice of one month and in that case penalty of one month's hiring charge (excluding taxes) may be imposed by Additional Commissioner of Income Tax, Range-8, Kolkata. 20 Payment shall be made on presentation of the bill and observation of necessary formalities. The bills for running of the vehicle along with the Log Book duly authenticated by the user and completed in all respects must be submitted in the office of the user within 5 [five] working days of the month following the end of the month. 21 A penalty of Rs. 1,000/- [One thousand only] per day per vehicle may be levied if the vehicle fails to meet the terms and conditions prescribed herein above on any day. However, in case of frequent violations of the terms and conditions and performance/condition of vehicle/service the agreement is liable to be cancelled forthwith. 22 The liability of the Department is limited to the contract value only. 23 The vehicles must have commercial Registration number (Yellow number plate) duly registered as such with the Public Vehicles Department, Government of West Bengal. 24 Any matter during the period of this agreement, which has not been specifically covered by this terms and conditions, shall be decided upon by the Additional Commissioner of Income-tax, Range-8, Kolkata whose decision shall be final and conclusive. 25 In case of any dispute, the jurisdiction of Calcutta Courts shall apply. 26 The initial agreement is likely to be for a period of 12 [Twelve] months from the date of award of the contract subject to periodic review of the performance if deemed necessary. The agreement may be renewed for a further period as mutually agreed upon subject to satisfactory performances. 28 The Additional Commissioner of Income Tax, Range-8, Kolkata reserves the right to accept or reject any application/quotation without assigning any reason whatsoever. 29 The car will be l2arked at such a I2lace from where it will reach the office within 15 [fifteen] minutes of call from the Concerned Officers, Close I2roximity of office, l2arking etc with I.T. Del2t offices is I2referred. 30 The following documents should be furnished along with the quotation I) Photocopy of the certificate of Registration and fitness of the vehicle II) Photocopy of the certificate evidencing latest emission test. III) Photocopy of certificate of road tax. IV) Photocopy of comprehensive insurance policies. V) Photocopy of last 3 years income tax return along with photocopy of PAN Card. Page 3 of 4 31 The vehicles shall be produced for examination or certification before the otticer responsible for its supervision, signature of the Log book and Utilization certificate. This issue with the approval of the Additional Commissioner of Income Tax, Range-8, Kolkata. A copy of the tender Notice is being uploaded in the website "incometaxindia.gov.in " in the tender module. Dated: (Mohit Mrinal) DClT, Circle-8(2), Kol. & Head of Office Memo No. Addl.CIT/KoI/R-8/Vehicles/2014-15/ 170 f"- of. Date: 2..'5 . ot· ?-O(S- Copy forwarded for kind information to : 1. Addl C.I.T. Range-8, Kol, Chairman, Tender Evaluation Committee. 2. DClT, Circle-8(1), Kol, Member Secretary,Tender Evaluation Committee. 3. ITO, Ward-9(4}, Kol, Member Tender Evaluation Committee. ~~ (Mohit Mrinal) DClT, Circle-8(2}, Kol. & Head of Office
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