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The Oracle Applications User Experience (OAUX) team has loads of new content that we're eager to share
December 29, 2016 Leave a comment
The Oracle Applications User Experience (OAUX) team has loads of new content that we're eager to share. Beginning with Oracle Voice, Oracle's platform on Forbes.com, Group Vice President Jeremy Ashley describes in a recent post how Oracle is addressing specific HCM trends and issues in our cloud application services while keeping that "suite" perspective. What else did we write about in the past month?
LOOKING TO THE ENTERPRISE FUTURE: The OAUX team reports on wearables and IoT devices as well as Oracle's investment in the challenges of bringing them to the enterprise in a new post on the Voice of User Experience (VoX) blog. Wearables lie at the center of many IoT discussions, and the possibilities they create when they work in tandem are endless. The OAUX team has been keeping an eye on both areas for several years and is investing heavily in research and development behind the challenges of interweaving the capabilities of both types of devices and bringing them to the enterprise.
UX STRATEGY: We know you're craving the latest in Oracle's UX strategy, and we must deliver. Learn more in a new VoX post with a bird's-eye view on our new strategy ebook, or dive right into the (free!) download.
NEW TO DO AND SEE: If you're an Oracle partner, we've got some updates just for you. Check the recently refreshed For Partners page featuring Release 10 content. Want to come to one of our partner events? We've got you covered on our Events page. Finally, we're also bringing you a new Cloud User Experience Specialist Role, freshened up for Release 10. Find out more here.
RDK: We recently announced updates to the Cloud UX Rapid Development Kit (RDK) on the Usable Apps website, and we're so excited by it that we're still talking about it. Check out the following posts:
- Get a tour of the Cloud UX Rapid Development Kit for Release 10 in Overview of the PaaS4SaaS User Experience RDK, including the new Microsoft PowerPoint-based wireframing tools and the software templates and components that are available for developers on OTN and GitHub.
- In Integrating Google Maps, IFTTT, and OpenWeatherMap APIs into the Oracle Cloud UX Rapid Development Kit , Lancy Silveira writes about APIs used in the Release 10 Cloud UX Rapid Development Kit and how they are integrated into the RDK simplified UI pages, encouraging partners and developers to explore more possibilities that will enrich the Cloud UX for customers in simple, fast ways.
- Silveira also talks to Customer Connect's Frank Cowell about the Cloud UX Rapid Development Kit. If you're a member of Customer Connect, access is easy through the website. HCM Talk Radio, a regular podcast where experts and guests share the latest in HCM Cloud best practices and knowledge, is also available directly. If you haven't tuned in yet for these informative podcasts, go to Oracle's Podcast Center or to iTunes and sign up for the feeds to receive and listen to the talk shows regularly.
For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center.
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Fast food giant Yum! Brands Inc. (YUM) - Get Report on Thursday, Nov. 2, reported increasing same-store sales in all three of its chains—KFC, Pizza Hut and Taco Bell.
Shares were up nearly 6% to $79.02 at 12:24 p.m., EDT, Thursday.
During the quarter ending Sept. 30, Yum reported earnings of 68 cents per share, ahead of analysts' expected 67 cents per share. Sales of $1.44 billion, down 5% year over year, also exceeded the consensus estimate of $1.39 billion.
Yum's KFC concept had the strongest sales growth during the quarter, with system sales of $6.3 billion, up 8% year over year. Same-store sales grew 4% during the period, and U.S. sales rose 1%. KFC opened 291 new international restaurants in 51 countries, 249 of which were in emerging markets.
Taco Bell's system sales growth of 6%, to $2.4 billion, with system-sales rising 3% and U.S. sales up 3%. Yum CEO Greg Creed touted Taco Bell's $1 Potato-rito and $5 Double Chalupa Supreme, among other product launches, which he said drive customer loyalty. He identified India, Brazil, China and Canada as the brand's key growth markets.
At Yum's third segment, Pizza Hut, which has been trying to improve its geographic mix and delivery capabilities to compete with rival Domino's Pizza Inc. (DPZ) - Get Report , system sales of $2.97 billion were up 3%, and same-store sales rose 1%. U.S. sales were flat.
"The foundations are not always sexy, but I think delivering hot, reliable pizza is important," Creed said. Its efforts include a new delivery pouch made with 3M Co. (MMM) - Get Report insulation technology. Improved delivery both increases the size of checks and increases the variety of occasions for pizza purchases that Pizza Hut can capture.
Customer satisfaction is up 9% from the prior year at Pizza Hut, Creed added.
- McDonald's Will Cook Up Mobile Ordering at 20,000 Restaurants by Year End
- Dominos and Wendy's Are Kickin', Thanks to Millennials
Another Pizza Hut competitor, Papa John's International Inc. (PZZA) - Get Report , blamed the NFL's leadership amid the national anthem kneeling controversy for falling pizza sales.
"The NFL has hurt us by not resolving the current debacle to the players' and owners' satisfaction," CEO John Schnatter said on a call Wednesday, Nov. 1, with analysts. "NFL leadership has hurt Papa John's shareholders."
COO Steve Ritchie added that the "unexpected decline in viewership of the NFL" and negative customer views of the company's league sponsorship will also hurt sales in the next quarter.
There may be some truth to Papa John's claims, according to Nomura analyst Mark Kalinowski.
"It indeed appears that National Football League strife may be weighing on same-store sales, with Papa John's as the NFL's Official Pizza Sponsor bearing some brunt of this issue," he wrote. "Sponsorship of NFL = No Free Lunch."
But that doesn't seem to be a problem at Pizza Hut.
"We also love live sport, whether it's baseball, college football, NFL," Creed said. "We're not seeing any impact from any of that on our business," and the company will continue to promote all three of its brands with sports-centered marketing. Pizza Hut is an official NCAA sponsor, CFO David Gibbs added.
Yum shares rose 0.9% to $75.00 in premarket trading Thursday.
More of What's Trending on TheStreet:
- Market Shrugs Off Tax-Policy Delay and Steamrolls into November
- Bitcoin Smashes Through $7,000; Now More Than Five Times The Price of Gold
- 5 Crucial Things to Watch as Alibaba Reports Earnings
- 7 Reasons You'd Make a Successful Entrepreneur
Editors' pick: Originally published Nov. 2.

subset: commoncrawl


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Happy Birthday, Android!
Google's mobile operating system known as Android was officially unveiled on November 5th, 2007 but Google has the sheer firepower. In just four short years, Google's Android mobile platform has overtaken the global smartphone market. The first Android-powered phone, the T-Mobile G1, launched on Sept. 23, 2008, making today Android's 4th birthday.
It's fair to say that this mobile platform has taken the world by storm - in just a few years time, it's gone from a non-dominant player in the mobile OS market to the top smartphone platform in the U.S. and number two in the world. There are even predictions that it will overtake Nokia for the top slot worldwide by 2014.
It's always fun to look back and see how much the tech world has changed. But even as recently as 2008, when Android first hit the scene, most consumers still had regular cell phones instead of smartphones, Palm OS was still a contender, Research In Motion was on a BlackBerry Curve-fueled and Pearl-fueled upswing, and there was no such thing as an iPad. Mobile apps had yet to enter the public consciousness. Most phones were either 2G or 3G, not many had GPS yet, and any touch screen phone that wasn't an iPhone needed a stylus.
Since April 2009, each Android version has been developed under a codename based on a dessert or sweet treat. These versions have been released in alphabetical order: Cupcake, Donut, Éclair, Froyo (frozen yogurt), Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. The most recent update to the Android OS was Jelly Bean v4.1, which was announced in June 2012, and was released into the Android Open Source Project on July 9, 2012.
Android version history :
1 Android beta
2 Android 1.0
3 Android 1.1
4 Android 1.5 Cupcake
5 Android 1.6 Donut
6 Android 2.0/2.1 Eclair
7 Android 2.2.x Froyo
8 Android 2.3.x Gingerbread
9 Android 3.x Honeycomb
10 Android 4.0.x Ice Cream Sandwich
11 Android 4.1.x Jelly Bean
12 Android 4.x.x/5.x Kaju Katli


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Wal-Mart Starts Selling Used Games Online
Wal-Mart Starts Selling Used Games Online
Wal-Mart's game trading kiosks must have amassed a nice selection of used titles, as the company has begun selling pre-owned games online.
Back in May, Wal-Mart started deploying "Video Game Buyback" kiosks that customers could dump their games into to receive credit. These games are now being sold online through Wal-Mart's website.
The used games being sold are for the following platforms: GameBoy Advance, GameCube, Nintendo DS, Nintendo Wii, PlayStation 2, PlayStation 3, PSP, Xbox, and Xbox 360. Though some analysts have said that Wal-Mart probably isn't going to make a dent in the used games market, the way they are selling them here is actually somewhat appealing. All of the games are "polished, tested and inspected," already one-upping GameStop, which basically has someone look at a game for half a second to determine whether it is good or not. Wal-Mart's used games also come in the original product packaging, which is nice, though there is no mention if manuals are included as well. GameStop does include original packaging and manuals when purchasing games online, though in-store is a different story.
Wal-Mart's Prices are comparable to GameStop's, with some games priced lower and some priced higher. GameStop may already be reacting to Wal-Mart's online used prices with price drops of their own, though, or vice versa. For example, a used LittleBigPlanet is $44.99 at GameStop, marked with a new $5 "online-only" price drop, while Wal-Mart has it priced at $49.96. This could be purely coincidence (sorry I don't price check every day), but the same is also true with inFamous, Animal Crossing: City Folk, and New Super Mario Bros, with GameStop either matching Wal-Mart's prices or beating them with "online-only" price drops. Many games are just a scant 3 cents cheaper at Wal-Mart, as the retail giant is selling their titles for $XX.96, while GameStop sells their games for $XX.99.
Whatever kind of price war may be going on, or was simply created in my head, Wal-Mart appears to be setting itself up as a consumer go-to point for reliable, cheap used games. This could be great for consumers if it creates competition in the retail used videogames market, and even for collectors who may be able to find a few gems if they can click fast enough. Perhaps we'll see used games in physical Wal-Marts someday too.
(Via: Ars Technica)
First post!!! I hope lol
also I get the feeling Walmart will rule the world someday lol
Not if Google has anything to say about it...
I suppose this would have happened sooner or later. In the last Wal-Mart I went to, they still had copies of Tony Hawk's Pro Skater 3 for the N64 on the "old games" shelf.
wal-mart will rule the world, and make us pay for it.
More power to Wal-Mart if they think they can corner the used game market. I'm honestly tired of seeing Gamestop trying to pawn off a used copy of a game at virtually the same price as a new copy. Competition may finally balance out the prices of used games at last!
This is a good thing, a very good thing.
How it'll work out is up in the air though.
How many googles have McDonalds or subways in them?? lol jk
at low afforadble prices
Good, I say.
Places like Gamestop sell used games at ridiculous prices. It's almost guaranteed that Walmart will sell them at a more affordable price once they decide they want to crush GameStop.
I don't get used games for newer games (like, I dunno, Batman), but I'm not too interested in paying $40 for a game that's been out for two years and has been used.
...Of course, Amazon is still my go-to online store for games, used or otherwise. Free shipping is free, they're almost always cheaper, and I don't have to drive four miles to pick it up. I just bought a game from them two dollars cheaper than the Walmart price, and it was new. 8)
Welcome to the party Walmart. I hope you weren't planning on staying long, because especially since you have joined the party, and further cut developers off from cash, it's pretty much guaranteed that Digital Distribution will cut you out of the equation very quickly.
Wal-Mart wont rule the world.
Anyways, problem with this is...its at Wal-Mart. Im not going in there. Though I dont live in nowhere land where their power really lies, so I wont have to.
Don't. Do. This.
OT- Ah, the monopoly begins =3
It's good for Gamestop to have competition. Good for us consumers anyway. Maybe this means that we'll get better prices on the obviously overpriced games.
lol do what? the first post? lol sorry I've always wanted to do that.
say goodbye to ebgames!
Don't make a habit of it. It is not tolerated here.
But other than that, you are forgiven =p
Thats good. But I wonder if it will work?
thank you oh mighy one!!!
...lol I dont see the joy in saying first post...lol I dont understand why youtube is filled with them...I didnt getted imbewed with super powers or anything like that lol
after perusing the section of used 360 games on their website..some games are a deal,whereas games like Fallout 3 are about $50.
Meh, I think it will work. I don't think I will use ut though, I don't like buying thing online unless I have too.
Let the used game price wars begin! Stores, fight fairly and keep everything above the belt. But do underprice each other often and frequently. (Ya right, Gamestop is gonna think the Walmart thing is a fluke and won't last, so they won't bother competing. This Christmas will tell how it goes.) Stay Tuned, Escapists!
The more competition GameStop has, the better, even if it is another evil conglomerate.
Digital distribution will only mean more pirating. Grab a game online, throw it on a thumb drive, and load it onto the system. At least with discs, people have to mod their system which voids the warranty and is detectable during online play.
I doubt this. It's a lot easier to make a copy of a disc then it is to mess around with the software on your console. Unless a company shows a flagrant disregard for there profits, then Digital Distribution will be just as well protected as traditional. Which is to say, both will be pirated the day they are released, if not earlier. Games will be pirated. If a company makes purchasing and playing a game easier, like by giving a digital distribution option, then consumers will be less likely to pirate.
Well since it's Walmart there's no possible chance I'll be using it. Not that it matters, I don't use Gamestop either (Amazon ftw!).
People who pirate games will always pirate games.
Never. Forgive.
Especially when it comes to "first" posts.
By "forgiven", I meant probation.
Not a ban, yet =p


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A year ago I planned to stop this blog, but something kept me going. I had just completed the Zero Waste Week challenge with absolute amazement over how little we managed to throw away.
It was an incredible experience because the idea of living an ordinary life creating minimal waste had felt so impossible, yet I somehow proved it could be a reality - even with two kids. It felt great. And I was hooked.
And with a bucket-load of excitement I couldn't help but spread the word. I realised there was much more to rubbish than met the eye. It was not just about bins, it was a lifestyle makeover. And it was exciting!
It's been a real blast enjoying the everyday challenges of shopping and cooking and the not so fun task of cleaning, finding zero waste challenges along the way. Even birthdays, Easter and Christmas brought the rewards of an almost empty rubbish bin. How incredible is that. So having "been there done it", I can't wait to do it all again this year and I have a feeling that thanks to progress from the manufacturers, it will be even easier than before.
Also the friends I have met during the last year and a bit have made this the most amazing experience ever, including folk dotted all over the world, all sharing ideas of what is possible. And I can't wait to visit your blogs more often than I have been able to.
So I really couldn't have asked for more and I am truly glad that I didn't stop blogging a year ago.
But there comes a time, when a girl has to step away from her virtual comfort zone and get back to the needs of the real world and practise everything she's learned over the last 15 months, including making more bread, yoghurt and pasta as well as jams and cakes. All those yummy scrummy things that I don't have time to do when at the computer.
And there's growing vegetables too, as well as looking after the hens.
I still can't believe we've got chickens.
The almost average family has come a long way since I announced my presence on the blog last January.
So I feel like I am truly leaving the party on a high.
But it is really hard to step away especially as the interest in the blog is at an all-time high and there's the MediaGuardian Innovation Awards next week too. It will be an amazing occasion that I will be proud to attend and I can't wait to report on what happens. Will The Rubbish Diet win or won't it - we'll just have to see.
In the meantime, in true Almost Mrs Average style, you can be sure I won't be going quietly. In fact I'm planning my own awards night for the weekend and I'll be publishing the past year's highlights sometime next week. I'll also be updating you with my plans too, the next chapter of The Rubbish Diet I guess.
So please join me in the celebrations. Grab your party frocks and evening suits and take your seat on Saturday evening for the one and only Rubbish Diet awards night. My way of thanking you all for joining in the fun.
Don't buy anything new though will you. Something from your wardrobe will do.
And on that note, I'd better rifle though my own collection of dresses. A girl needs to be properly prepared you know.
I can't wait to see you on Saturday.
Now where did I put that feather boa!
Wednesday, 18 March 2009
It's time to wind down
Labels: The Rubbish Diet
16 comments:
- Peter said...
Say it ain't so!
But... I know of which you speak.
For all the great things... the friends, the support, the comments, the awards, the PR... there comes a point when you have to listen to that little voice.
Usually it's my boys, when I bound in to show them something nice that has happened online.
They look up, wearily, and say..'Yeah, great Dad. But can we eat it?'
Sometimes there are other calls.
I have appreciated all you have done, and am sure will continue to do.
Now, where can I find a place that will give me ideas on reused party favours?
- 18 March 2009 at 15:16
- Anonymous said...
Hi Mrs A,
Best of luck with the competition. I look forward to your summary of the year's events.
Deciding to retire from the fray will be sad for all your contacts, near and far.
It has been great to combine efforts with you and Mrs Green, in particular, with our various perspectives.
- 18 March 2009 at 16:43
- Maisie said...
It will be a sad day when there is no new info on The Rubbish Diet for me to get my daily fix from.
- 18 March 2009 at 18:02
- lunarossa said...
Oh no, Karen, don't do this! Don't leave us! I'm just starting doing well. Yesterday night before putting my bin out I looked inside to realize that it was only 3/4 full (usually it's so bulging I can hardly close it). So I thought, "I have to tell Karen, it's her inspiration that brought this on". Please, don't don't don't go! Ciao. A.
- 18 March 2009 at 22:33
- Alexandra Bone said...
Well done to you for raising the profile of all things rubbish. You keep me going when the Daily Mail and Telegraph are spouting....RUBBISH! I can always rely on the full story from you, with a positive attitude, unlike those loony bloody journalists. Well done for making it this far! Don't stop!
- 18 March 2009 at 22:51
- Layla said...
oh gosh Mrs A, you scare me!! :)
we need that daily dose of optimism & all-is-well attitude!!
/say you'll open another site at least then? or do once-a-week-blogging at least, or lazy-blogging-with-guest-bloggers, anything!! :)/
until there's a really big website about this (or even after!), we need you & Mrs G & other upbeat eco-bloggers!!
- 18 March 2009 at 23:34
- Transition Housewife said...
Can't wait to find out what your going to be up to next and best of luck with the competition.
- 19 March 2009 at 08:37
- Anonymous said...
Oh Mrs A; I hear you on this. I would love to take a month off - all this sharing, caring and writing can be exhausting, can't it!?
We all know you deserve a well-earned rest and I'm sure you'll be refreshed in no time; ready for the next leg of your adventures.
Somehow I don't think the Rubbish Diet is ever going to fully close its doors, but there comes a time when we need to rest, reflect and renew so that we can gain focus and clarity and I think you are right to take a break.
It's a time to sort the wheat from the chaff, reconnect with yourself and find new meaning and purpose. Like a phoenix from the ashes, you will rise again, ever triumphant and ready to continue your mission.
In the meantime, I've booked my tickets for Saturday and will be scouring my wardrobe for something pretty to wear :)
Looking forward to it and bright blessings to you - you are a wonderful person who has inspired us all.
Mrs G xx
- 19 March 2009 at 13:47
- Bury Boy said...
Nows not the time to quit. Take a short break yes, return with at least a weekly blog, then when the m ood takes you climb on that story and flog it again. Rubbish does not go away, there is a wider auidence out there waiting to hear your words of wisdom.
Promise us it only a rest, please.
- 19 March 2009 at 16:42
- Anonymous said...
Hello Karen, CONGRATULATIONS from Green Light Trust - an environmental education charity based near Bury St Edmunds. Part of our work is to encourage people to care for the planet, and we are very impressed with your efforts. Do you know the Woodland Ways project on Moreton Hall? They would be interested to meet you.
- 20 March 2009 at 09:26
- Almost Mrs Average said...
Oh my word, thank you so much for your support and your understanding. You're all amazing.
Peter - you've got a good grasp of how it is and juggling family life, which is my priority has led to more than a few late nights. I should change that photo of me to a walking zombie LOL. MMM reuse party favours...? I think Geo-caching is the answer - google it to see what I mean :-D
Hi John - don't worry, I'm not quite retiring completely. I've got the book to finish and I've spoken to a few people about a number of collaborations including Mrs G, which I hope won't make it too busy, but will create an opportunity for a much louder voice. I'll be shouting in your neck of the woods with more info very soon indeed. :-D
Aww thank you Maisie. I really appreciate your support and it's great having you around here. Can you follow me on Twitter instead because I can keep that up-to-date with 140 character musings. Yes sometimes I can be very brief :-D
Antonella, thank you. That's so great to hear. I had to chuckle last week when a coupld of my other associates said they can't sort out their recycling without thinking about me...ooopsy doops, what have I started LOL. Don't worry. You will LOVE what I've got planned and it should make it so much easier for everyone. Great goings on your bins. That's superb :-D
Hi Alex - huge thanks for your big thumbs up. I have an idea....please email me because I have a proposition :-D
Don't worry Layla. I won't be far away. Between doing my housewifey stuff I'll be having my head down in finishing off the book and hopefully it will be available soon. I've just got to get it finished in the first instance, but I won't be far away and there's so much exciting stuff that I've got planned with bags and bags of optimism. :-D
Thank you TH - even though I'm just excited enough to be a finalist, I know it's going to be very nervewracking. So please all think of me at around 8.30 - 11pm on Tuesday night. :-D
Mrs G, thank you honey. I think if there's anyone who knows how it's like it's you. Thank you so much for your support over these months which have flown by so quickly. I think you're right, After time to chill, we'll see more action again on here again and oh my word, how exciting will all that be. I can see a real cheeky imp rising from the ashes. LOL, I can't wait. :-D
Yay BB - I've read your words, again, then again, then again and I think you're right. Let's treat this like the end of Season 1. Season 2 will be back with more strength and hopefully bags more wisdom :-D
Hi Spindle - thank you so much and great to see you over on the blog. I am indeed a paid-up member of Woodland Ways...It's a fabulous organisation that is deserving of support. I just wish the meet-ups didn't clash so much with other commitments, not their fault but mine. You've reminded me to take a fresh look at the calendar and get digging as well as writing LOL. Thank you :-D
- 20 March 2009 at 11:01
- Lisa Nelsen-Woods said...
Mrs. A I completely understand that family comes first and that blogging can take a lot of time away from that.
But my selfish little heart wants to scream,"no, no please don't go! You're my favourite trashy lady!"
(please note I used the British spelling of favourite in a blatent attempt to win your favour and keep you blogging for my own selfish I want to read what you have to say reasons. :)
- 20 March 2009 at 20:57
- Gill - That British Woman said...
First I do so hope you win, you deserve to........
Second, you will be greatly missed by all of us in the blog world.....
Third, I know how you feel, its like a full time job at times doing this blog thing, trying to come up with something new, keeping it all fresh....
Fourth, remember all that you have taught us, will be put to good use.
Take care and God bless,
Gill in Canada
- 20 March 2009 at 23:47
- Karin said...
Glad to hear you're not planning to shut the blog down, but just take a break, and maybe slow down some.
I don't know how you can find time to write a blog and a book at the same time, while looking after your family, not to mention whizzing round the housework like wonder woman! ;)
I was trying to work on my NVQ last week, and found it very hard to add to my blog as well.
Your blog is very helpful to remind me to check how much rubbish I'm accumulating, and to rethink my purchases. You're a mine of useful information about what to buy to be kinder to the environment.
Hope you do well at the awards ceremony. I hope you have your speech prepared just in case - you won't want to do a Kate Winslett, I'm sure. :D
- 21 March 2009 at 13:40
- Almost Mrs Average said...
LOL Condo Blues - hee hee thank you, the lengths some people will go to eh! But I really appreciate it. As long as you can cope with me taking some time off, so I can come and hang around your place more often, that'll be grand. :-D xxx
Hi Gill - thank you so much for your words of wisdom. It really is like a full-time job sometimes isn't it? Probably more rewarding than getting paid though - flexible hours, with my own programme to dictate. Thank you so much for your encouragement. You're fab :-D
LOL Karin - it's thanks to there being 24 hours in the day that I manage to keep it up. But I most definitely need more sleep. I hope to get gardening too soon and I am looking forward to spending a little more time comparing notes on that AND the chickens. Thank you for following the blog for such a long time. It's bee brilliant having you ove here. :-D
- 22 March 2009 at 07:13
- Spicy Cauldron said...
I receive my Hen Party Award with honour and delight. I'd just like to thank all my feathered friends in the garden for their help. I am eggstremely indebted to them not only for their eggs but also for making me laugh, for naturally fertilising the garden and for providing a means by which to cut down dramatically on food waste. Thank you, thank you, thank you all... *sniff*... :-)
- 23 March 2009 at 10:33


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"How the Right Lost Its Mind" is an important book by the conservative, Charles J. Sykes. He reviews the history of the political right from the John Birch Society through William F. Buckley up to Breitbart and Donald Trump. At one time Sykes was a respected conservative. No longer. George Will resigned from the Republican Party, and Ronald Reagan is probably thrashing about in his grave. Sykes reviews the history of the reasons for this change that includes the key individuals, organizations, and the revolutionary changes in technology. He provides a compelling account of the reasons for the insanity in which we are living. The purpose of this post is to provide some key parts of cognitive psychology to explain why such chaos has resulted.
To Sykes credit, he includes these concepts in the book. They are especially important here because they are also examples of what makes memories unhealthy. One is the Dunning-Kruger effect, which has been written about in this blog previously. Research has found that "people tend to hold overly favorable views of their abilities in many social and intellectual domains. And this is because people who are unskilled in the domain suffer a dual burden: not only do these people reach erroneous conclusions and make unfortunate choices, but their incompetence robs them of the ability to realize it." Here is how Dunning explained in "Politico" why so many people seemed untroubled by Trump's ignorance or gaffes. "Many voters, "especially those facing significant distress in their life, might like some of what they hear from Trump, but they do not know enough to hold him accountable for the serious gaffes he makes. They fail to recognize those gaffes as missteps." He noted that the problem was not simply that voters were ignorant, "it is that they are often misinformed—their heads filled with false data, facts and theories that can lead to misguided conclusions held with tenacious confidence and extreme partisanship…"
Much has been written in this blog about Nobel Prize winning psychologist Daniel Kahneman's Two Process Theory of Cognition. This theory was expanded upon in Kahneman's best selling book, "Thinking Fast and Slow." System 1 is fast and is called intuition. System 1 needs to be fast so we can process language and make the fast decisions we need to make everyday. System 1 is also the seat of our emotions. System 2 is called reasoning and corresponds loosely to what we mean by thinking. System 2 requires mental effort and our attentional processes.
For new information, our default is accept. We would advance very slowly if we questioned everything we heard, everything we encountered. However, it is the role of System 2 processes to monitor System 1 to correct any errors. This can be illustrated by presenting statements to a participant and monitoring responses recorded from the brain. If the statement accords with the person's beliefs, there is little activity. However, if the statement does not accord with a the person's beliefs, there is a noticeable signal in the brain. At this point the person can either ignore the information or decide to think about it further. Remember that System 2 is called reasoning and corresponds loosely to what we mean by thinking. And remember that System 2 requires mental effort and our attentional processes.
So the answer to why are so many people willing to believe is that they believe fake news because they wanted to and because it was easy. Ideally we might assume that people want to seek out information that is true, but this is a basic misunderstanding of the human psyche, which feels more comfortable with familiar information or stories that confirm their biases. Kahneman refers to this as "cognitive ease," the process by which we avoid and resist inconvenient facts that might make us have to think harder. It is much, much easier to bask in a flow of information that tells that we have been right all along and confirmed our view of the world. So many of these facts are so outlandish that it is hard to understand how they can possibly be believed. Cognitive ease is further confounded by the Dunning-Krueger Effect, as more and more false information simply increases the feeling that one truly knows and this can and does build into the construction of alternative (false) realities.
Social psychology also plays an important role here. Social psychologist Jonathan Haidt describes the power of tribalism in shaping our ideas. He wrote in "The Righteous Mind," Once people join a political team they get ensnared in its moral matrix. They see confirmation of their grand narrative everywhere, and it's difficult—perhaps impossible—to convince them that they are wrong if you argue with them outside the matrix. Political Scientist Don Kinder writes that political opinions become "badges of social membership."


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En . Akadem – Ghostwriter . De walk-through: prime place to receive papers rapidly and at the right timeVon Maria am 11. August 2016 — Kommentare deaktiviert für En . Akadem – Ghostwriter . De walk-through: prime place to receive papers rapidly and at the right time
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#tatort Laptop zu, Bild vom Rechner immernoch an der Wand 1 year ago
Was war denn mit dem Kameramann los das man teilweise die Gesichter nur halb drauf hat? #Tatort 1 year ago
#Tatort ich esse Dienstags immer Pfirsich Melba 1 year ago
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This HDMI-EX50W HDMI wireless extender kit includes a transmitter unit and a receiver unit and allows you to transmit a HDMI signal up to 50 metres away wirelessly. The HDMI-EX50W has strong anti-interference ability by running at 5GHz operation frequency and supports point to point connection. IR passback with 20-60KHz frequency enables you to remote control the source device from the receiver side.
The maximum wireless range of the HDMI-EX50W is dependent on a direct line of sight between the transmitter and the receiver. Obstacles such as walls, ceilings or electrical equipment will reduce this range.


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Hey y'all, so how many of you actively go out of your comfort zone each day? I'm guessing not a lot, because I'll be honest, I don't do it much either in my day-to-day life. Why would we? Our comfort zone is comfortable, that's why we like it! We don't feel awkward or uncomfortable, we don't feel like we won't fit in or that we'll be placed in a different situation. But it's putting yourself out there where you'll find the greatest rewards.
I don't know about all of you guys, but I tend to overthink things. It's always been a bad habit of mine, and it's something I'm working on breaking, but I'm just not there yet. So instead of just letting a situation be, I tend to overthink it in about 5 different ways. You know the best part of that? It usually never turns out at all like I thought it out, which means I wasted good brain power, and sometimes got myself all worked up and worried over nothing. Not the best thing I could do, but I also found sometimes it keeps me from going out of my comfort zone.
For many, your comfort zone is found within your daily habits. You have a routine in life, and it can be a little unnerving when that routine is broken up by something unexpected. However, some of those broken up routines are where the best things happen for you. If you don't go out of your way and do something outside of your comfort zone you may never know what you're missing out on. In many cases, you hear stories of people going out of their comfort zone, for no real reason, and then meeting someone incredibly important to them. If they hadn't left that comfort zone, they wouldn't have had that experience. It's the same thing for trying new things, if you never leave your comfort zone and force yourself to try new things, you'll never know what else is out there that you'll love and want to have in your life.
It's tough, I know, I've had to push myself out of it quite a bit, and it's not always easy. But I can say it's always worth it. Whether that is going out to a new area to meet new people or going on a trip I wasn't sure of, I've always come out on the other side of it feeling like it was a good choice. Whether you're debating broadening your horizons culturally or you're trying to get out there and meet new people, getting out of your comfort zone is a great way to start. Instead of overthinking it, and remember, you're reading from an overthinker, just try to let things be and just take the plunge. I have faith that God puts us exactly where we are supposed to be at all times, and that He will guide us when it comes to trying new things and breaking out of our comfort zones. Whether you believe that or not, it's nice to think that things will always have a way of working out the way they're supposed to.


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I pity the person who has to market this.
The T-Mobile G1 is a fine phone with a fine operating system. It's relatively small, although still evidencing the thickness that its slide-out QWERTY keyboard necessitates. There are genuine innovations in how it displays information to its user, with a snappy little "windowblind" that fills up like a status bar of icons on the top of the screen but can be pulled down with a finger swipe to show more detailed alerts. There's a compass inside that opens a wide array of new capabilities when coupled with the onboard camera and GPS.
Perhaps it does too much. Google has created what seems to be a solid operating system — I'll be able to say with more surety when we get our demo unit in early October — and quite a few attractive applications. But in the press conference announcing the G1 there was only one ooh-and-ah moment, when the live Google Maps augmented reality mode that overlays StreetView imagry and data on the real world. It was shown briefly in a video, which then transitioned to someone downloading Pac-Man.
Fuckin' Pac-Man.
There's no magic in the G1 and that's a shame, because the potential for magic is there. A completely open-source operating system married to an over-the-air marketplace? There's nothing not to love about that. Except that there are few applications on display on the G1 demo units on the floor here under the Queensboro bridge at all. The rich software ecosystem that Android chief Andy Rubin touts is coming &mdash "We don't support Exchange," he more-or-less said in my memory, "but that will be a great opportunity for a third-party developer" — won't take off unless there are a broad base of customers using the devices.
Recently I spent a few days driving up Highway 101 with a friend. She had never used an iPhone before, but I handed the phone to her to pick out some music for us to pipe through the rental car over the minijack cable I'd gone to many tiny Radio Shacks to find. I figured she'd be able to figure out the iPod interface without trouble — and she did — but I didn't expect to hear her exclaim wistfully "how pretty the animations are." My friend is bright, but she's not a geek, yet the interface of the iPhone triggered an appreciation of elegance and beauty in her that nothing inside of Android's interface, full of conflicting user-interface button shapes and garish (if cutesy!) icons, seemed to provoke in me.
The G1 will be a great phone for geeks. A more-than-worthy heir to Windows Mobile. The best handset yet for coders, tinkerers, experimenters, and open-source iconoclasts (or those, like me, who just like to profit from the fruit of their labor). But as a consumer device and a contender to the nascent iPhone it has a rough row to hoe.
Still, I'm cheering Google on. Better a free, open, powerful, and slightly awkward operating system from Google than from Microsoft, Nokia, or RIM. Google isn't marketing Android to the mass market, but instead to phone manufacturers. It will probably do very well as an operating system for low-end smartphones.
HTC is HTC: a maker of whatever hardware you tell them to make. I've no doubt the G1 (formerly the HTC Dream) will live up their typically high standards. But they're irrelevant to the consumer, their tiny HTC logo silk-screened on the side of the device, while T-Mobile takes the front and Google the back.
T-Mobile, of course, aren't doing anything they don't have to when it comes to mixing up the game. Their pricing plans for the G1 are reasonable: $25-a-month for unlimited data and 400 text messages; $35-a-month for unlimited data and SMS. And they've rolled out 3G in the major markets.
But the G1 will still be SIM-locked to T-Mobile, just like every other phone. And they aren't going to offer a data-only plan for the G1 which would let users rely on voice-over-IP solutions in lieu of cellular. Just like AT&T and Apple, T-Mobile and Google (and HTC) will play as nicely together as they have to move units into customers' hands while keeping those same customers locked into multi-year contracts. There may be shake-ups in the way wireless data is provisioned in the future, but it's not happening today.
Google founders Larry Page and Sergey Brin made a brief, perhaps-a-surprise appearance at the press conference. Their off-the-cuff comments were trifles — Android is open! These are little computers in your pocket! In the future people will use phones! — but as the previously lackadaisical crowd surged to snap pictures and shoot video of the richest people they'll ever share air with, Page himself inadvertently summed up both the potential and pitfalls ahead for Android.
"I've been using this phone, well, for a while now," said Page. He'd even taken it home and written an application for it that, using the accelerometer, would measure how long a tossed phone would remain in the air. That one of the heads of Google still goes home at night and tinkers with code speaks volumes about the culture from which Android is born.
Page turned to Android project lead Andy Rubin, smiling. "I don't think we'll put that software out on the App Store..." Page caught his mistake — Google's online application store branding had, after several last minute changes, settled on "Android Market" — but he couldn't remember the proper branding in time. "...the App Store," he said, going with it. Page was still smiling, but Rubin apparently was not. Page soldiered on.
"I think I'm getting a dirty look."
Previously • Rushkoff's take on Android


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Park Place Technologies Acquires Third-Party Maintenance Pioneer Allen Myland, Inc. To Bolster Best-In-Class Service And Support Offering
CLEVELAND, Aug. 2, 2017 /PRNewswire/ -- Park Place Technologies announced today it has acquired third-party maintenance pioneer Allen Myland Inc. (AMI), a Pennsylvania-based data storage maintenance firm. As a part of the deal, AMI's owner, Larry Allen will join Park Place Technologies as Chief Technology Officer. While the terms of the acquisition deal were not disclosed, Park Place Technologies acquired the majority of AMI's assets, including all IP developed and owned by AMI, enabling Park Place Technologies to streamline existing customer service and operations contracts between the two companies and build on Park Place Technologies' best-in-class customer support.
"AMI has served as a valued partner to Park Place for many years, and I am thrilled to welcome the entire Allen Myland team to our company," said Ed Kenty, Chairman and CEO of Park Place Technologies. "AMI's proprietary tools, rich heritage and legacy knowledge of data storage maintenance are unparalleled. AMI's outstanding and pioneering team of expert engineers will further expand our technological capabilities and service offerings for customers worldwide."
Kenty also noted that under Larry Allen's direction, AMI has led the way in developing best-in-class service offerings. "We are very fortunate to have Larry join our team as Chief Technology Officer and we will look to him to drive new product and service offerings for the company," Kenty added.
Chris Adams, President and Chief Operating Officer said, "The gap between Park Place Technologies and its competition has significantly widened as a result of the AMI acquisition. Park Place's acquisition of Ardent in November 2016 was the company's first 'techquisition', firmly positioning Park Place as the industry leader in post warranty storage maintenance."
A pioneer in the third-party maintenance field, AMI has been providing SAN support on emerging data processing technologies since 1973. Headquartered outside of Philadelphia, the company provides data storage hardware support to Fortune 500 and local companies across the US, Canada and Europe. Their boutique storage offering will reinforce Park Place Technologies' dominance in storage maintenance. Park Place Technologies' customers will benefit from improved speed to market, first response times and the added support and expertise of AMI's skilled workforce.
"AMI is excited to join Park Place Technologies, a clear industry leader in post warranty storage maintenance," said Larry Allen, former owner of AMI and recently appointed CTO of Park Place Technologies. "Park Place Technologies' significant presence in North America and across the globe will expand upon the service offering we've been providing our clients. As CTO, I look forward to working with Park Place Technologies' exceptionally talented team to further enhance the customer experience and bring even more capabilities to our customers."
Park Place Technologies is aggressively pursuing acquisitions in the US and worldwide to grow its position as a global leader in legacy enterprise storage, IT and hardware maintenance. The acquisition of AMI marks the fifth acquisition in the past 12 months. Most recently, Park Place Technologies acquired the Asia assets of Performance Data, a global IT service provider headquartered in Wilmington, Delaware, with offices in Singapore and Malaysia. Previously, Park Place Technologies acquired Ardent in November 2016, marking the company's first "techquisition". By acquiring AMI and Ardent, two industry leaders in enterprise storage support, Park Place Technologies can further improve its technical depth and expertise and solidify its position at the forefront of the industry.
About AMI
Founded in 1973, Allen Myland, Inc. is one of the longest running providers of data storage maintenance in the industry. The company was at the forefront of water-cooled mainframe technology in the early 70's and 80's. The company transitioned into supporting EMC and Hitachi storage arrays during the 90's. Headquartered outside Philadelphia, AMI provides data storage hardware support to Fortune 500 and local companies looking to extend the lifespan of their post warranty storage systems.
About Park Place Technologies
Since 1991, Park Place Technologies has provided an alternative to post-warranty storage, server and networking hardware maintenance for IT data centers. As the world's largest pure play post-warranty data center maintenance organization, Park Place supports more than 9,000 organizations in over 100 countries, offering an exceptional customer experience, superior service delivery, and an operational advantage for businesses ranging from government, higher education and healthcare institutions to cloud service providers, SMB and Fortune 500 companies.
Park Place Technologies Media
Judie Vegh
Michele Mendelson
View original content with multimedia:http://www.prnewswire.com/news-releases/park-place-technologies-acquires-third-party-maintenance-pioneer-allen-myland-inc-to-bolster-best-in-class-service-and-support-offering-300498159.html
SOURCE Park Place Technologies


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The inspiration this time comes from Heather Campbell! Take a look at this beauty! Lots to love her - pretty double stamped flowers, gold embossing, and those pretty stripes along the bottom. She's even added a little sparkle and shine if you look close, and oohhhh... did you see that little charm at the top? Super cute! So ready to case this one right???
Ready to see more? Here's links to the rest of the design team so you can see their interpretation of this design.
Thanks for stopping by and I hope I see you at Tag You're It Challenge!
Stamps: Clearly Besotted Fuchsias
Die Cuts: Clearly Besotted Fuchsias
Ink: Memento Pear Tart, Bamboo Leaves, Rose Bud, Grape Jelly
Washi Queen
The Twinery Twine Pink Sorbet
Sequins: Pretty Pink Posh
Butterfly Charm (not sure - from my stash! Sorry!)


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VANCOUVER - The daughter of American civil rights leader Martin Luther King Jr. says economic injustice must be addressed as part of the reconciliation process with Canada's First Nations.
Bernice King says her father believed that economic injustice was inseparable from racism and spent the last three years of his life raising the issue before he was assassinated in 1968.
King, who is visiting Vancouver this weekend, told reporters that a history of pain and abuse that takes generations to overcome can't be erased with apologies or money for programs.
The Baptist minister says First Nations in Canada, along with African Americans who have suffered oppression, need opportunities to become economically empowered.
King is in Vancouver as part of the national Truth and Reconciliation Commission events to recognize the horror of Canada's residential school system.
She was introduced by Karen Joseph, executive director of Reconciliation Canada, who says King's appearance at the event is especially meaningful this year, during the 50th anniversary of the March on Washington and Martin Luther King's "I Have a Dream'' speech.


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Sebastian helps to find a gene
Happy to be home after a visit to the emergency department at Princess Margaret Hospital, Sebastian Rodriguez-Rios is ready for his favourite game of hide-and-seek.
What the three-year-old is too young to understand is that his stint in hospital could help save millions of children's lives.
Sebastian is taking part in a Telethon Kids Institute world-first research project led by Anthony Bosco that will attempt to block the activity of genes that cause asthma using "repurposed" drugs.
"Recently it's been shown that drugs used to treat one condition may be re-used to treat an unrelated condition," Dr Bosco said.
"This research will find the genes that cause asthma and then we'll search through thousands of drugs to find which drugs hit these (asthma) genes."
Repurposed drugs were already approved for use in patients, making them "much faster and cheaper to get these drugs to patients for different diseases".
Asthma affects 300 million people worldwide, including two million Australians, and is among the most frequent reasons for children's hospital admission.
Dr Bosco said his project, which involves collecting samples from about 50 children taken to PMH's emergency department with a life-threatening asthma attack, would not be possible without funding.
His study is one of 16 Perth-based research projects to benefit from nearly $3 million in grants announced by Health Minister Kim Hames in the second round of the Telethon-Perth Children's Hospital Research Fund, a collaboration between the Channel 7 Telethon Trust and the Department of Health.
Telethon Kids Institute director Jonathan Carapetis welcomed the funding.
"We know that what happens early in your life has a direct bearing on what happens later in your life and that includes things like cancer and heart disease," Professor Carapetis said. "Interventions in the early years are the best bang for your buck for the health dollar - one dollar invested in some early childhood programs yields $17 savings for society over a lifetime.
"These are the innocents of society, they get nasty diseases that can kill them, and that affects the lives of families and they affect the future of this State."
Sebastian's parents Diana Rios and Carlos Rodriguez are pleased to be part of Telethon Kids Institute's two-year study because it will help other families.
"The night we took him to hospital he couldn't breathe properly and, as a parent, it's really scary to take your child to hospital because of something that is out of your control," Mrs Rios said.
Healthy and asthmatic children of all ages can take part in the study. For details email email@example.com .
These are the innocents of society, they get nasty diseases." Telethon Kids Institute director *Jonathan Carapetis *
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Access to real-time tracking service with your user and password.
GL200 GPS Trackers integration of Queclink brand, is a Standalone GPS with rechargeable battery ideal for asset tracking solutions. Queclink GL200 has a Panic button for sending emergency SMS alerts to a mobile phone or can send GPRS data packet to a Tracking Management Platform.
Queclink GL200 is a powerful GPS Tracker designed for vehicle, pet and asset tracking. With superior receive sensitivity, fast TTFF (Time to First Fix) and cellular engine, its location can be monitored or periodically reported to a backend server or other device. Based on the embedded @Track protocol, the Queclink GL200 can communicate with the backend server through the GPRS/GSM network (or SMS alerts) to report emergency alerts, Geo-fence boundary crossings, low battery and scheduled GPS positions along with several other advanced reporting features.
Solutions for service providers in vehicle fleet management.
Products specially designed to meet telematics needs in fleet management.
Integrated GPS trackers and IoT devices for immediate use.
All institutional information and our interaction with the community.


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Customer Charter
Our Promise to you
1. We will never compromise on safety
Safety will always be our first priority. We will never do anything that undermines this core commitment.
2. We will offer a service you can rely on
We try to provide a punctual and reliable service at all times. Our aim is for all services to arrive on time
To ensure you catch your flight, you should make sure you get to your boarding gate at least 30 minutes before your flight is scheduled to leave. It can take considerable time to go through airport security and baggage procedures.
We will always operate our advertised services unless exceptional circumstances – such as severe weather make it unsafe for us to do so.
3. We will make planning your journey easy
We want you to be able to make the best choice about how and when you travel, so we offer continually updated timetable and general information on our website at www.flydanaair.com. You can visit any one of our ticket desks where a selection of timetables and general leaflets are available, or call us for advice on 07003593262 (0700-FLY-DANA). Our Contact Centre is open 8am to 6pm on Mondays to Fridays and 9am to 4pm on Saturdays, so you can get the information and help you need, whenever you need it.
4. We will offer you a range of ways to buy your tickets
Buying a ticket couldn't be easier – and the choice of method is yours.
You can buy online, by phone, at Dana Air ticket offices, or from local travel agents.
To book via our website or to find details of your local outlet go to www.flydanaair.com or call us on 07003593262 (0700-FLY-DANA)
It's always best to buy your ticket in advance to make sure you get the best fares. You can have your ticket delivered to you by text message; email or you can collect it from any Dana Air ticket office.
5. Our ticket amendment and cancellation policies will be clear and simple
Sometimes you might need to change your ticket after you have bought it. Most of the tickets we sell are amendable.
We will do our best to make sure the terms and conditions are clearly highlighted when you are buying, and wherever possible are also displayed on your ticket to avoid confusion later on.
You can make changes to your ticket before travel at any ticket office, or by calling our Contact Centre. You might be charged an administration fee in addition to any upgrade fare. If you decide not to travel, you can cancel your ticket online, by phone or in person.
6. We will do our best to meet your needs if you have a disability
Everyone is welcome to travel with us. If you have a disability or specific travel needs, we can help.
7. Our team will be friendly, helpful and committed to helping you
We have customer service teams at all airports. You can easily recognise team members by their uniform and name badges. They will always be approachable, knowledgeable and friendly.
If you have a problem at the airport or simply need some information, please let a team member know and they will do their best to help.
8. We will make your journey as comfortable as possible
Our staff are responsible for your comfort and safety throughout your journey. We expect them to be professional and friendly at all times.
9. We will help you, particularly when things go wrong
Occasionally things go wrong – no matter how hard we try. When they do, we will do our utmost to put things right there and then. We will make it as easy as we can for you to let us know, and will seek to solve any problems as quickly and fairly as possible. Our customer-facing teams have the authority to make decisions and resolve your issues as soon as you contact them.
Delays and Cancellations
We are committed to on time performance however sometimes bad weather, natural disasters, technical problems, operational and other issues can cause flight delays and even cancellations.
If this happens, we will do all we can to fix the problem and keep you informed of developments and the choices that are available to you.
If we become aware at least two hours ahead of your scheduled departure time that your flight will be delayed more than 45 minutes or cancelled, we will use the contact details you provided in your booking to let you or your travel agent know and in the event of a major service disruption that might result in significant delays to your journey, we will keep you informed and provide refreshments, where we can.
10. We will listen to your feedback and act upon it
We welcome all feedback – good and bad. Once we know what you think, we will act to make improvements.
Negative comments go directly to our senior management team, whose job is to improve your experience at every point in the journey. They make sure we focus on improving the things you say matter most.
Positive feedback also gets passed on and individuals are recognised for excellent service. We always aim to exceed your expectations, so when we do, we are always happy to hear about it!
11. We will make it easy for you to speak with us
We want to make it easy for you to contact us. This can best be done face-to-face at the airport or by calling one of our Customer Service Advisors in our Contact Centre.
We also respond to comments received via Facebook and Twitter (@DanaAir). We will aim to resolve your query or concern immediately. If we need to investigate further, we will respond within 5 business days.
We promise to genuinely and honestly investigate all complaints received and aim to improve our service as a result.
This Charter sets out our commitment to you and to raising our standards. It does not create any new legal relationship as a result of what we say we will do, nor does it adversely affect your legal rights. These are set out in our General Conditions of Carriage.


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Content marketing is widely used across various industries and organizations. In fact, it's so widely used that we just assume everyone uses it and is familiar with it. So I did some research to understand the actual usage of content marketing. I came across two studies by the Content Marketing Institute, one of which stated that 89 percent of B2B marketers use content marketing. The other stated that 86 percent of B2C marketers use content marketing.
What about the remaining 11 percent and 14 percent respectively? The number of people still failing to use content marketing is huge. And I know for a fact that the reason for this isn't because the channel is ineffective. 94 percent of B2B marketers and 93 percent of B2C marketers experience success with their content marketing campaigns.
It's possible that the marketers who aren't using content marketing to promote their business are hesitating because they don't know how to do it. That's why I've decided to provide you with this handy guide on how to launch your first content marketing campaign.
Step 1: Define your goals and metrics
Just like before any marketing campaign, you start your content marketing campaign by defining your goal. What do you expect to achieve out of the campaign? Do you want to raise brand awareness or increase customer loyalty? Or maybe you want to educate your customers and build a connection with them.
Once you've defined your content marketing goal, you can list out the metrics relevant to the goal. For example, website traffic resulting from content, time spent on site, bounce rate, conversions, social shares, referrers, etc. are some common performance metrics. Some metrics will even be relevant for more than one goal.
Step 2: Generate content ideas relevant to your goal
Now that you have a fair idea what you wish to accomplish with your campaign, you can come up with ideas for the kind of content that will help you achieve this goal. You can create how-to blog posts, tutorial videos, valuable infographics, enriching whitepapers or ebooks, bite-sized visual content for social media, etc.
This step may be the most challenging for those of you who are fairly new to content marketing. That's only natural since you'll feel obligated to create content that's unique, useful, and engaging.
I'd like to recommend that you start off by understanding what works for your competitors. You can use tools like BuzzSumo to discover the top-performing content of your competing domains. Based on these results, you'll be able to see what type of content and which topics your target audience responds well to. Portent's Content Idea Generator is also an excellent option to help with this stage of the campaign.
Step 3: Create a content calendar
Before you can start creating your content, it's important that you have a plan to organize your content creation efforts. This involves creating a content calendar that helps you keep track of when to create and publish your content and ensure timely publishing.
But make sure you consider your capabilities and resources when creating this calendar. In other words, your content calendar should be realistic. You can start out by publishing a blog post every week and an infographic or some other visual content every month, for instance. You can then make adjustments as necessary and as you enhance your capabilities and resources.
Step 4: Develop your content
Now the most important step is to develop the actual content. Your content should be of high-quality without any grammatical or spelling mistakes. It should have a captivating headline that makes readers want to continue reading. And you should be able to back up your claims with reliable studies and sources. It would also be wise to include lots of visuals such as screenshots, graphs, etc. to ensure the content is more engaging.
What's next?
Your content marketing campaign isn't over yet. After creating and publishing your content, you should keep track of your efforts and the results generated by them. Measure the traffic, engagement, leads, and conversions generated by each piece of content. These insights can help you understand how to make improvements to your campaign.


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Rupit (Catalonia)
I visited Rupit a few weeks ago, the town grew around the castle of Rupit, in a narrow ridge above the river, with the streets climbing up the hill. Nowadays, the only visible remainder of the castle is this vertical wall behind the houses in the photo.
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The sad news that broke on Wednesday about Calen Carr's torn ACL and pending surgery got me thinking.
First, what a drag. Carr was a beast in the first half of MLS Cup and one of the driving forces for a Houston Dynamo team that seemed hell-bent on ruining David Beckham's going-away party. Plus, he's just a class act who worked hard to get back into the conversation after a strange preseason concussion suffered in 2011 made him expendable in Chicago.
But add this new setback, a repeat of the torn ACL he suffered in 2008 in the same knee, and you've got a great talent who appears to be somewhat cursed. He'll be back next year, but what would it take to see this guy healthy for a full season, to see what he can really do?
And that's my second thought. Which three players in MLS would you most like to see make it through next season unscathed? Unhampered by nagging hamstrings? Untethered to the trainers' table? You get the point.
Here's a look at three I'm watching in 2013.
1. Conor Casey – I know, I know. Casey was a drag on the Rapids lineup last season to the point that they sent him packing, unable to agree on a contract for a guy whose numbers have dropped since winning the MVP at MLS Cup 2010. That Achilles' tendon injury from 2011 was the moment when Casey became more pedestrian, and everyone seemed to forget he should have been on the World Cup team in 2010.
But something tells me that another healthy season might remind fans what Casey can do, even if it's going to be with a team outside Colorado. Don't forget that this is a guy who was a double-digit scorer each season from 2008-10, and a nightmare when paired with speedster Omar Cummings.
He won't have Cummings anymore, but pair him with another speedy forward, serve him some good balls from the wing and see what you get – a healthy Casey will still give you double-digit goals. I'd love to see him do it.
2. Brek Shea – Was there a more disappointing player in the league in 2012 than Blonde Ambition (copyright pending)? Probably not, considering how much everyone hyped him up (this website very much included) into the absolute next biggest American soccer star since … well, the last one.
But it turns out that Shea, who never bothered to so much as take a nap after that breakout 2011 season put him on everyone's radar, was battling injuries that would have kept a guy like me from walking to the subway, let alone leading my team back to the postseason. It was bad enough that a series of foot specialists decided last month that, yeah, they should go ahead and take out that bone with the split in it underneath Brek's toe. Ewwwww.
He'll miss two more months, so MLS should expect to see both a fresh hairdo by First Kick in March (polkadots!) and a refreshed talent on the field.
3. Steve Zakuani – This one is a no-brainer. Yes, we got a taste toward the end of the season and during the playoffs, but come on: That wasn't enough to satisfy the throngs of fans (even the ones outside Seattle, but don't tell anyone) who want to see Zakuani get back to what he was before: the most exciting young player in the game. Period.
Another offseason should get him closer. He showed flashes down the stretch in 2012 and was dangerous in the second leg of the conference final against LA, but a completely healthy Zakuani back on the flank for the Sounders? Yes, please.
Then we can finally stop reading all the rehab stories and start talking about the reasons we loved him in the first place. Doubtful that any other MLS team is thrilled with that prospect, but there's not a true soccer fan who wouldn't marvel at him all over again.


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Passion enables you to place your all into what is that you want to do
It's that simple; Passion for any practice requires you to place your all into said practice. A byproduct of doing this is that we may have to sacrifice a few things, such as; time with friends, family etc.
Passion is the greatest motivator in the world.
I used to have a huge problem with quitting. I would go after things with only the possible monetary gains in mind, using them to propel me forward. It seemed like after reaching a certain level financially, I would always be able to find a reason to say, "Okay, that's enough. I want to take a break." At one point I was seriously entertaining the idea that I could quit when I wanted to, simply because I no longer wanted to do it anymore. I attributed this feeling to no longer having a reason to do what I was doing. Which implies that in order to continue moving, I would simply need to have a stronger motivator. Soon after coming to this realization, I realized that I would need to attain a love for what I was doing.
How to develop passion
I don't believe that you simply develop passion for what you're doing, you simply have passion. You love what you do and are so focused on that niche that you make sure that whatever you do involving said niche is your best work yet.
The work doesn't really stop
When you consider the fact that the work doesn't really stop, you realize why you need something stronger than simply money pushing you forward. This is something that I realized in the past 1-2 years.
There's no such thing as a means to an end
At one point I used to think about my efforts as a means to an end, but I considered the fact that the work doesn't really end. That's why it's always been suggested to me to do things that I like to do.Have you ever heard the saying, "If you love your work/approach it with passion, it won't feel like work"?. Rather than simply looking at this idea as one stating that you will be able to no longer look at work as work when you do something that you like, consider the idea that you will be committed enough to keep going when you understand that you have a passion for what you do.
Teachers are a great example
Teachers, the majority of them are some of the lowest paid professionals in the world. This accompanied by the disrespect that they take from a plethora of students on a regular basis makes this job very undesirable.
Why do people do it though?
Why do they get up every morning to go to work for a measly 30k-40k a year?; It's the passion. I've found that a lot of the teachers that I've had started teaching because they wanted to induce growth. They understood how important their position was and that they're the backbone of the world. This is in a way accurate. Without educators, their would be very little growth in this world. Innovative ideas wouldn't be as prominent, which in turn would mean that our country would remain stagnant and cease to develop. Teachers are important, but I honestly believe that to hold a position such as this, a person must have a love for what they do.
There will be good days and there will be bad days
You're not always going to be happy with the work that you do but, the sense of accomplishment that you feel when doing it will be great. That's an important thing to remember; From observation I've found that people tend to be turned off from anything that gets too difficult or makes them feel bad for a period. Now, I'm not saying anything along the lines of pushing yourself to the point where you feel terrible. But, I am saying that, there will be times when your work, your love of your work will lead to uncomfortable situations.
So, find your passion and go hard at it if you want to achieve extraordinary results. Remember,(depending on how far you're willing to take it) there are no days off!


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When I try to create a TXT record using SPF syntax, I get the error "CharacterStringTooLong (Value is too long) encountered with {Value}". How can I fix this?
Last updated: 2017-03-23
I get the error message "CharacterStringTooLong (Value is too long) encountered with {Value}" error when I attempt to add a TXT record with SPF format to my domain. How can I resolve this?
Short Description
TXT records have a DNS limitation of 255 bytes; for more information, see RFC 1035 section 2.3.4. SPF records with a string longer than 255 bytes cannot be split into multiple strings because of the SPF format, and you cannot have two SPF TXT values for the same record. Additionally, SPF records have a lookup limit of 10, which includes redirects. For more information, see RFC 4408.
Note: If your record is a standard TXT record (not using SPF format or syntax), see How do I resolve "TXTRDATATooLong" errors when creating a TXT record?
As a workaround, you can create multiple records instead of using one.
In this example, we create 2 records that each contain roughly half of the desired record content. You can store some validated IP addresses in a TXT SPF record and then store the rest in a second one. For example, spfva.example.com contains half of the validated IPs/CIDRs, and spfvb.example.com contains the other half. You can use the "include" SPF macro to refer to all the SPF records and then use them in your domain or subdomain as a TXT record only.
Alternatively, you could include 3 records as follows:
spfva.example.com "v=spf1 ip4:184.108.40.206 ip4:22.214.171.124/31 ?all"
spfvb.example.com "v=spf1 ip4:22.214.171.124/21 ip4:220.127.116.11/28 ?all"
"v=spf1 mx include:spfva.example.com include:spfvb.example.com ?all"
Note: The IP addresses, CIDRs, and domains are just examples. Be sure to replace them with your own network settings.
The SPF qualifiers and results include the following:
In this example, we have configured all the records as "Neutral", but different combinations might be necessary for your use case.
Note: The content of an SPF TXT record is not analyzed by Route 53. It's interpreted as plain text like any other TXT record.
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If you've been listening to the news, you know that record-breaking temperatures are sweeping the nation. Along with overtaxing the grid and causing brownouts, this surge for cooling power can also break records with your electric bill.
Here's seven hot hints to make the most of your cooling dollar:
- More blind spots – Closing your blinds to keep the sun out can do wonders for the temperatures of your rooms. If you have houseplants by the windows, give them a little vacation on the porch so you can keep rooms as dark – and cool – as possible.
- Get with the program – Investing in a programmable thermostat can really pay off. If you're out during the work day, set your thermostat at a reasonable level for pets, or even higher if no one is home. If you time the temperature to drop just a half hour before returning home, you'll never even notice the difference. Except in your electric bill!
- Work the night shift– Saving your housework for the evening hours is a smart tactic to beat sweltering temps. When you run the clothes dryer and dishwasher during daytime hours, you create more work for your air conditioner. Wait until bedtime to push the start button.
- Clean up your act – Central air conditioners should have their filters replaced on a monthly basis when in heavy use. And don't overlook those window units! They often have removable filters that you can clean and replace frequently. Dirty filters can inhibit the airflow and make cooling less effective, causing your units to work harder.
- Be a smart cookie – Cooking in the house can raise temps 10 to 15 degrees. When the weather's cooking, make sandwiches or fire up your outdoor grill.
- Ward off vampires – Even if your electronics are off, they are still using electricity! They aren't really "off" but in fact are in a standby mode. The phantom electricity that is sucked off your seemingly dormant devices is often referred to as "vampire" energy. Unplugging your microwave, computer, TV, etc. when not in use can help you not only save on electricity, but keeps the house cooler by eliminating the heat that these devices emit while plugged in.
- Shoot for the stars – If you're in the market for new cooling appliances, be sure to check out the energy star ratings and purchase the most efficient appliance you can afford. Investing in a more efficient air conditioner now can save hundreds later.
Yes, it's hot and miserable…but don't multiply your misery with a blistering bill! Get busy implementing these cool tips, and the hottest thing in your home will be your bulging piggy bank.
If so, subscribe now for tips on home, money, and life delivered straight to your inbox.


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Disusun Ulang Oleh:
Arip Nurahman
Department of Physics
Faculty of Sciences and Mathematics, Indonesia University of Education
Follower Open Course Ware at Massachusetts Institute of Technology
Cambridge, USA
Department of Physics
Aeronautics and Astronautics Engineering
A parallel universe or alternative reality is a hypothetical self-contained separate reality coexisting with one's own. A specific group of parallel universes is called a "multiverse", although this term can also be used to describe the possible parallel universes that constitute reality. While the terms "parallel universe" and "alternative reality" are generally synonymous and can be used interchangeably in most cases, there is sometimes an additional connotation implied with the term "alternative reality" that implies that the reality is a variant of our own. The term "parallel universe" is more general, without any connotations implying a relationship, or lack of relationship, with our own universe. A universe where the very laws of nature are different – for example, one in which there are no relativistic limitations and the speed of light can be exceeded – would in general count as a parallel universe but not an alternative reality. The correct quantum mechanical definition of parallel universes is "universes that are separated from each other by a single quantum event."
Science fiction
While technically incorrect, and looked down upon by hard science-fiction fans and authors, the idea of another "dimension" has become synonymous with the term "parallel universe". The usage is particularly common in movies, television and comic books and much less so in modern prose science fiction. The idea of a parallel world was first introduced in comic books with the publication of Flash #123 - "Flash of Two Worlds".
In written science fiction, "new dimensions" more commonly — and more accurately — refer to additional coordinate axes, beyond the three spatial axes with which we are familiar. By proposing travel along these extra axes, which are not normally perceptible, the traveler can reach worlds that are otherwise unreachable and invisible.
In 1884, Edwin A. Abbott wrote the seminal novel exploring this concept called Flatland: A Romance of Many Dimensions. It describes a world of two dimensions inhabited by living squares, triangles, and circles, called Flatland, as well as Pointland (0 dimensions), Lineland (1 dimension), and Spaceland (three dimensions) and finally posits the possibilities of even greater dimensions. Isaac Asimov, in his foreword to the Signet Classics 1984 edition, described Flatland as "The best introduction one can find into the manner of perceiving dimensions."
In 1895, The Time Machine by H. G. Wells used time as an additional "dimension" in this sense, taking the four-dimensional model of classical physics and interpreting time as a space-like dimension in which humans could travel with the right equipment. Wells also used the concept of parallel universes as a consequence of time as the fourth dimension in stories like The Wonderful Visit and Men Like Gods, an idea proposed by the astronomer Simon Newcomb, who talked about both time and parallel universes; "Add a fourth dimension to space, and there is room for an indefinite number of universes, all alongside of each other, as there is for an indefinite number of sheets of paper when we pile them upon each other".
There are many examples where authors have explicitly created additional spatial dimensions for their characters to travel in, to reach parallel universes. In Doctor Who, the Doctor accidentally enters a parallel universe while attempting to repair the TARDIS console in Inferno. The parallel universe was similar to the real universe but with some different aspects. Douglas Adams, in the last book of the Hitchhiker's Guide to the Galaxy series, Mostly Harmless, uses the idea of probability as an extra axis in addition to the classical four dimensions of space and time similar to the many-worlds interpretation of quantum physics.
Though, according to the novel, they're not really parallel universes at all but only a model to capture the continuity of space, time and probability. Robert A. Heinlein, in The Number of the Beast, postulated a six-dimensional universe. In addition to the three spatial dimensions, he invoked symmetry to add two new temporal dimensions, so there would be two sets of three. Like the fourth dimension of H. G. Wells' "Time Traveller", these extra dimensions can be traveled by persons using the right equipment.
- ^ Carl Sagan, Placido P D'Souza (1980s). Hindu cosmology's time-scale for the universe is in consonance with modern science.; Dick Teresi (2002). Lost Discoveries : The Ancient Roots of Modern Science - from the Babylonians to the Maya.
- ^ Irwin, Robert (2003). The Arabian Nights: A Companion. Tauris Parke Paperbacks. p. 209. ISBN 1860649831.
- ^ Briggs (1967) p.50-1
- ^ Gareth Matthews, "Plato in Narnia" p 171 Gregory Bassham ed. and Jerry L. Walls, ed. The Chronicles of Narnia and Philosophy ISBN 0-8126-9588-7
- ^ Stephen Baxter Speech
- ^ a b C. S. Lewis, "On Science Fiction", Of Other Worlds, p68 ISBN 0-15-667897-7
- ^ "John Grant" interviewed by Lou Anders, accessed 24 October 2009
- ^ Michael Moorcock, Wizardry & Wild Romance: A Study of Epic Fantasy p 88 ISBN 1-932265-07-4
Further reading
- Clifford A. Pickover (August 2005). Sex, Drugs, Einstein, and Elves: Sushi, Psychedelics, Parallel Universes, and the Quest for Transcendence (Discusses parallel universes in a variety of settings, from physics to psychedelic visions to Proust parallel worlds to Bonnet syndrome). Smart Publications. ISBN 1-890572-17-9.
- Michio Kaku (2004). Parallel Worlds: A Journey Through Creation, Higher Dimensions, and the Future of the Cosmos. Doubleday. ISBN 0-385-50986-3.


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That's right. Irene Ng, internationally acclaimed Oracle Web TV superstar, is hitting the Web airwaves again with a highly informative webcast!
Tune in to hear Irene interview Steve Fearon, Oracle Vice President of CRM, Europe, Middle East and Africa, and explore how traditional CRM is converging with social networking and mobile technologies to deliver superior customer experiences that drive increased revenue and customer advocacy.
And for you folks on the U.S. West Coast who REALLY like to get a jump on your day, we've got even better news. This Web TV event is taking place on June 17th at 2:00 a.m. Pacific time. But remember that for our friends in Central Europe, that is 11:00 a.m. CET. And we'll all be able to view a replay of this Webcast for those of us not awake for the original airing.
So sign" up now.