system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: When large corporations have campaigns supporting LGBTQ rights or other political movements, they don’t actually care, they’re just doing it to improve their image and get more customers.

Sure the people at the top may agree with the cause or may disagree, but that’s irrelevant for them. What they actually care about is getting more business. It’s called the shareholder principle. The theory that every business should do whatever it has to to raise its share price the most. It sounds like an immoral principle, but generally it leads industries to do more ethical things. For instance companies may try and be more environmentally friendly as customers become more environmentally conscious and take that into account when choosing a business.   

My belief is the people at the top will just do whatever helps their business look best in the public eye because that is what will help them make more money long term. I think some smaller businesses definitely do care about whatever the cause may be, but large corporations do not, they are focused on the shareholder principle and sometimes it makes them look like they actually do care. I don’t think there is anything wrong with that because the ends can justify the means, but I think it’s nonetheless the case.
gpt
When a company get's large enough it's like a government with competing parties inside of it that want different things.

When a company takes a public stand it's like they passed a resolution.

Microsoft for instance took a stand for LGBT rights in 1989 adding it to their list of thing you can't discriminate against at their company for hiring. This was because of group called GLEAM or Global LGBTQI+ Employee & Allies at Microsoft, that lobbied the company.

For the record Ellen came out as a gay character in 1997 so 8 years later, so at the time for Microsoft this was not a good thing for their publicity and arguably profits.

This is arguably because Microsoft as a tech company had more LGBT+ individuals and had more accepting members and they lose staff if they didn't make this decision, which might affect profits, but in the end it was to make working there a better place.

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Hobby Lobby would be an example of a company acting the same way but for opposite reasons.