system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: Why did the Zune fail?
gpt
The iPod succeeded and thrived because it substantially improved on the user experience of its predecessors. The Zune was a "me-too" product. The features that it had didn't add up to a substantially new or improved user experience. As a result, it became an also-ran in a marketplace full of also-rans.

Also, the Zune's marketing was rather odd. Producing the first generation in shit-brown was a bizarre decision, and Microsoft inexplicably chose to refer to the song-sharing feature as "squirting". This turned the Zune's one interesting feature into a joke for twelve-year-olds.