system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: The sales technique of "Always Be Closing".

If you know of any examples that put this into practice, please provide them.

Thanks in advance!
gpt
The basic concept is that you don't want to give the customer/client an option to "come back later" or "think it over." You want to close the deal or sale that day or at that moment, rather than risk losing a sale by letting them browse the competition or search for better deals elsewhere.

This is implemented many different ways depending on the industry. Two popular examples in retail:

1) Limited-time deals or incentives to make the sale final that day if necessary. "I can only guarantee this price for today or while supplies last." It gives the customer the notion that if they wait too long, they'll lose out on a deal.

2) Price matching. Plenty of businesses do this in order to make the sale. It's better for a company to match the price of a competitor so that they at least get a sale rather than letting you walk away.