system
Given the following post, respond as if you're commenting on Reddit:
human
Does Data have inflation?

I'm not sure where to ask this, this is the subreddit i found the most relevant to this question.

All big companies collect data, and data is the modern day gold. But, does it have inflation? 

We generate more and more data every day, it seems logical to assume that it's value is decreasing, but is this actually the case?
gpt
Inflation is a general increase in prices of goods/services. Data isn’t a currency. The concept you might be looking for is ‘diminishing marginal returns’. As a company invests more in data, the rate of return eventually diminishes. 

Also, as more companies compile big data and use it for strategic decisions, there is less of a competitive advantage to be had.