system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: Does a company like Lego charge so much because they are paying for the license to certain brands? If Lego is the pinnacle of brand recognition shouldn't it work the other way around?
gpt
Lego nearly went bust. They avoided it by licensing brands that kids were in to.

It’s more of a relationship where Lego and the brands both win.

Lego could go back to how it was before, but kids just aren’t into it as much because they have other things to play with.