system
Given the following post, respond as if you're commenting on Reddit:
human
[Demolition Man] How did Taco Bell win the franchise war?

Meat? Banned.

Spicy foods? Banned.

Pretty much every menu item on Taco Bell has meat. Then to top that off Taco Bell just hands away Hot Sauce. So how did such an establishment as Taco Bell manage to win the franchise wars?

**Secondary question.**

Who lasted the longest in the franchise wars? Was it Pizza Hut?
gpt
Meat? Taco Bell had long since stopped using *real* meat in any of their products, so that was a non-issue.

Spicy Foods? Taco Bell had long since convinced a lot of people that "spicy" just meant "with an enormous amount of cumin" and nothing else, so also good to go. They spent years slowly moving their "hot sauce" packets to being just water with vinegar in it, and convincing people that this meant "flavorful". 

But, ultimately, all of that was unimportant to the franchise wars. Fast food places changing their menus is a non-issue. Their menus are like the sea, inconstant and inscrutable. 

They won by the effective use of one weapon above all else: advertising. While McD's was focused on real estate management and catchy jingles, while Carl's Jr was going hard-in on toxic masculinity as a selling point, while Wendy's was getting increasingly unhinged and dadaist, and while In-N-Out was using the *exact same commercials* as they'd used for the previous fifty years, Taco Bell was producing intricate action-comedy movies that only had the barest relationship to food. 

You think their current Nacho Fries short films are just jokes? By the time Cocteau is gaining strength, they're the most-profitable film franchise in the entire world!