system
Given the following post, respond as if you're commenting on Reddit:
human
[LOTR] Isildur, Gollum and Bilbo all call The Ring "precious". Is this a bug or a feature of The Ring? Is there a reason Sauron was particularly attached this phrase when he forged The One Ring?
gpt
Sauron's original name was Mairon, but this was changed to Sauron after he was corrupted by Melkor (think how Anakin's name became Darth Vader). 

Mairon comes from the Quenya word *maira*, meaning "beautiful, admirable, **precious**". The Ring, imbued with a piece of Sauron's soul, remembers his true name, and compels those who bear it to name it as such.