system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: Why do energy companies like Con Edison give you tips on how to use less energy?

I see ads on the NYC subway where Con Edison gives tips on how to reduce your energy use. Why are they trying to get you to use less energy? Doesn't that mean less money for them?
gpt
As a regulated utility, they make a profit based on negotiations with the state, not based on exactly how much electricity they sell. In fact they can get paid to reduce demand, as a substitute for getting paid to build more supply.