system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: How do companies like sharper image or Kirkland work? They seem to make everything.
gpt
They don't make anything -- they buy from the same manufacturers, but without product labeling, and label it as their own.

They save money by not advertising, using cheaper packaging, etc., so they can sell for less than the other sellers of the same item.  Sharper Image used to be more high-end electronics and trinkets, but have gotten more low-end with the generic gadgets.