system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: The emergence of "have it your way" rhetoric in advertising is fueling anti-intellectualism and anti-expert ideology

Hi CMV, 

This is an idea I've been exploring for a while. Not in any formal way just something I've come to believe over time. 

Recently, there have been a lot of advertisements on tv, etc. where the rhetoric they use is very against the typical one size fits all approach to offering products and services. Whether it's something as insignificant as Burger King, or as important as a life insurance policy, there's been a rise in "have it your way" advertising.

I think this is wrong and fuels public distrust of experts. Most people have no idea what life insurance policy they need. Part of buying a policy is a consultation, no matter how brief or in what form (i.e. in person, phone, or a brochure) with someone who knows more information than you do. That system isn't perfect, but it's better than a bunch of people who don't know what they're talking about making decisions that they're not qualified to make. A great example of this is the anti-vax movement. Despite the near consensus of experts and doctors saying vaccines are safe and effective (not just for Covid), people still "do their own research" and come to the wrong conclusion because of bad information. But the rhetoric all of these people speak with uses the language of choice, preference, and risk tolerance, all distinct features of a customization-focused society.

I might be coining this, but I'm going to call this the "Custom Burger Fallacy". 

Basically the custom burger fallacy goes like this. Someone goes to a restaurant, looks at the menu, and sees, among the chef-created options, is a list of free and premium toppings that you can add to a custom burger, with a choice of ground meats as well. The customer thinks to themselves "I like these ingredients, so I'm going to make a burger with them". But when the sandwich gets to their table, it's too salty, too greasy, and there's clearly way too many toppings on the burger and they're all falling out. The flavors of the individual toppings do not compliment each other, and the customer is left disappointed with their choices. 

This scenario might seem niche and ridiculous, but it begs the question: Does the customer know better than the chef what toppings will be good on their burger? 

That question applies to so many things we all care about. The barriers to technical knowledge of certain subjects are immense. Certain jobs exist solely for the purpose of ensuring that people get what they actually want despite not having all of the information they need to make informed decisions. This isn't a case against democracy either in politics or in general life, but rather a call for people to humble themselves and admit that some people know more than they do about certain topics. 

So, am I reading too deeply into something mundane and unimportant?
gpt
Is anyone really under the impression that Burger King burgers are made by a chef who is some sort of expert on burgers? This sort of fast food job is often used as the archetypal example of an unskilled worker.