system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: Companies like Gillette and Pepsi disseminate controversial ads that will upset their consumer base on purpose

The new Gillette “be better” ad sparked backlash from some conservative leaning consumers of their razors/male hygiene products, but will this affect sales in the long term? Companies like Gillette/P&G do not sell direct to consumer or end user of their product, but instead to wholesalers/retailers like Walmart who sell to consumers. 

These controversial ads themselves have a short hold on the collective public attention and likely don’t affect short term buying habits of a Walmart or a CVS. Realistically, any public outcry with have a short lifespan as well and any potential changes in consumer buying habits will be minimal and unnoticeable to wholesalers/retailers. However, the average/mass majority of consumers who aren’t triggered by the ad might be more likely to keep the brand Gillette in the front of their mind the next time they’re buying razors. Unconsciously, the average buyer will be more familiar with the product and thus more likely to buy.
gpt
Not at all. Companies are in it to make money, that is all. Gillette doesn’t give two shits about how men treat women. What they do give a shit about is that right now women are their target audience. 

Gillette charges far more for women’s razors than men’s razors, even though they cost the same to produce. Women feel like the “need” a woman’s razor so they have not flocked to places like Dollar Shave Club like men have. Times have changed and women are now Gillette’s primary customer. 

They are not pissing off men on purpose. They are catering to women. The idea is that women watch the advertisement and say “this is a company that cares about women” even though the advertisement is critical of men. 

It’s all about the dollars. Nothing more.