system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: Why do movie reviews have such a large influence for some movies, but are ignored on others?

There are movies that get bad reviews, but still make a sizable profit, such as many Adam Sandler movies. However, there are also movies like Baywatch that tank due to bad reviews. Why does this happen?

Thank you in advance.
gpt
This is a complex topic, but it comes down to branding and preconceived notions. 

To use your example; Adam Sandler has a brand. Regardless of what movies he puts out, there are going to be Adam Sandler fans that will watch his movies. He has a specific brand of humor that does not sit right with a lot of people, but is very attractive to his fans, and his fans don't care much what the broader audience thinks. 

Bay Watch, while there are some fans of the original; everyone who likes an original is skeptical of a reboot. Those that aren't familiar with the original have no ties to the movie. So now most people's biggest piece of information regarding Bay Watch is going to be reviews. 

The more branding surrounding a movie, the less reviews matter. For example, the next Harry Potter movie, the next Star Wars movie, the next Avatar movie, etc...it doesn't matter what critics say, these will all generate a ton of revenue. 

A movie you've never heard of, like Get Out...its success depends solely on what critics have to say about it.