system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: "Emotional" TV commercials do nothing in making me want to purchase the product. If anything, it deters me from buying the product.

This is easier to explain with an example: There was just an extremely emotional, over-the-top commercial on TV that showed a family holding hands and laughing over a Thanksgiving dinner, with a narrator talking about important family is. Then at the end, it's revealed it's a Pillsbury crescent commercial.

Another example would be when the son comes home from the war early and brews a pot of Folgers coffee then embraces his mom, both of them crying.

Commercials like this drive me crazy because I do not think they do absolutely anything in making me want to buy the product. I'm never going to purchase Folgers coffee because I'm seeking an emotional moment with my family. Same applies for Pillsbury crescent rolls. It feels so tacky and cheesy that they're almost hard to watch. I just don't understand how people can be sitting around a table in an advertising company and come to the consensus that these types of commercials will sell products.

Also in a weird way these types of commercials feel patronizing (like, "oh thanks Folgers, you really think this is going to work on me") and really irritate me. 

Basically, I can't stand them, and they have absolutely zero influence over me as a consumer.
gpt
The thing about advertising is that it's not so much about logic as it is about association. This clearly doesn't work for you, because you are actively annoyed by these types of commercials, so you associate that negative feeling with the product. But for most people, emotional commercials aren't annoying, they're just fine. The goal of the company is for the consumer to subconsciously associate positive feelings--happiness, family, etc.--with the product. This isn't as cut and dry and logical as "Oh, Folgers coffee brings families together, I'd better buy some." It's just that when you're shopping for coffee and see Folgers among the options, they want you to be familiar with the brand and have a generally positive opinion on it. A lot of it is simply exposure You're more likely to buy a product you're familiar with than one you aren't. Folgers wants to make sure you recognize the Folgers label. It may be irrational, since you don't necessarily know more about Folgers than about whatever's next to it on the shelf, but as long as you feel like you do, you'll choose it over other options. And they don't expect you to necessarily even remember the commercial about the son and his mom. They only hope that having seen that commercial will mean that when you see the Folgers can on the shelf, it triggers a positive response in you.

This doesn't work for you, because you *do* remember the commercial specifically because you had a negative reaction to it. But it does work decently well for most people, which is why companies keep doing it.