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human
Advice sought on job application

Hi all. About 12 months ago I interviewed for a mid-career position (and my dream job) at a UK university. Although the interviews went well, I wasn’t offered the role. Obviously disappointing, but the head of school was kind enough to give me some very useful feedback on my interview performance.

Recently the same university advertised a similar role: a role for which I’d be equally qualified. Given how far I got last time, and given that I’ve had some pretty significant additions to my CV over the last 12 months (additions that should offset at least some of the shortcomings in my previous application), I’m intending to again submit an application. 

However, I’m not sure what the norms are in a case like this: whether my previous application will prove a problem (formally or otherwise), or the extent to which I should highlight that this application differs from the last one, or whatever else. Given that, I’m wondering if anyone has any experience applying to a job under these circumstances. 

I’d really appreciate your thoughts; thanks!
gpt
I’ve been on several search committees where our second or third choice has been a great catch, and we’ve thought “wish we had a second opening to offer #2” or “hope they see that ad we will post next year. “ Apply!