system
Given the following post, respond as if you're commenting on Reddit:
human
Why does a word sound weird after saying it over and over?
gpt
It's called semantic satiation, and neuroimaging results suggest that it has to do with how people process semantics rather than sensory satiation / adaptation (Kounios, Kotz, & Holcomb, 2000).

**References**

Kounios, J., Kotz, S. A., & Holcomb, P. J. (2000). On the locus of the semantic satiation effect: Evidence from event-related brain potentials. *Memory & Cognition*, 28(8), 1366-1377.