system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: Brand loyalty is useless, and is currently used as just another bullshit tribal marker.
gpt
> Who cares what brand something is?

Consider you find a mechanic that did a good job for a fair price. The next time you need your car fixed, do you spend a lot of time researching mechanics, or do you draw from past experience and use a *known* good mechanic? Perhaps the mechanic will be drunk the next time he works on your car and make a huge mistake. However, it's more likely you will be treated the same as the last time you went. The mechanic is the brand, and loyalty saves you time, effort, and risk when using mechanics.

Brand loyalty saves us from the worthless and time-consuming task of copious amounts of research before every purchase. If we know a brand to be of a consistent quality in the past, then it's reasonable to assume the same quality in the future.