system
Given the following post, respond as if you're commenting on Reddit:
human
Eli5: Why websites want me to install their app even if it's same as the website?
gpt
Sometimes they can offer a more optimized experience on an app than they can in the browser, such as by allowing phone calls and notifications directly to your phone vs email. 

It's also easier to collect your personal data and target ads to you with an installed app.