system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: Repeat customers should be the ones getting discounts, not first time customers.

I know it varies in different industries.  However, I see it more often where first time customers are getting discounts rather than the loyals.  I say, if you have spent a decent amount of money somewhere you should be the one getting a discount, rather than the person who may just be deal shopping and you're risking an opportunity to make more money.  
Not only the money making aspect for shop owner, but what about customer service?  Shouldn't the loyal customers get the praise?  We're coming back and giving you MORE money.  Can you kiss the ground I walk on please ?
gpt
Those first time customer discounts are often loss leaders. They are a net loss in hopes that the customer will go on to become a profitable one. It is about increasing business, not "rewarding people." Not only that, but there *are* plenty of companies with loyalty programs.