system
Given the following post, respond as if you're commenting on Reddit:
human
[Marvel/DC] If a hero or villain has a secret identity that they do not want revealed, can anyone lay claim to the hero's/villain's likeness rights?
gpt
A hero could let a nonprofit organization register the trademark to his brand, and let them legally enforce any copyright infringements.

E.g. S.H.I.E.L.D. / Nick Fury might own the brand of many of the Marvel heroes.