system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: Why do DVR TV ratings matter so much if people recording shows are likely to just skip the commercials? Shouldn't the more prominent ratings be focused on the people actually watching the ads?
gpt
They track both -- live viewing, same day viewing, next day, three day and so on. And yes, higher live ratings are best, but DVR ratings are important too, and some ads can still work with DVRs. Have you noticed that movie ads have the name of th film bannered across the top during the whole ad? That's so the name of the movie is visible during fast forwarding.