system
Given the following post, respond as if you're commenting on Reddit:
human
[Marcel] Why does J. Jonah only want pictures of Spider-Man when New York is crawling(pun intended) with superheroes?
gpt
JJ is pro-mutant rights, so he doesn't really want to focus on the X-Men.  The Avengers and Fantastic Four regularly work with the US government as well.  Those guys don't set him off.

But Spider-Man?  Well he's wearing a mask, so he must be up to no good.  And plus, Spidey is a smartass, and he's lipped off to JJ before.  He's clearly some punk-ass kid, and he knows how to push the crazy old man's buttons.  

In the end, Jameson takes himself too seriously, but he's also a muckraker and kind of a hack.  Spidey is just the perfect personality type to set him off.  He's obviously got super powers (so he's not like Daredevil, who is clearly just an athletic guy who beats up muggers).  He's not supernatural like Ghost Rider (where the reader probably doesn't believe he's real anyway).  And he's not an outright criminal, like the Punisher (every newspaper covers him).  

The Daily Bugle will happily take pictures of Johnny Storm fighting Doctor Doom, and they'll put it on the front page.  When Galactus shows up, or Kang tries to invade, those guys get all the attention.  But on a slow day?  When nothing is really going on?  That's when JJ focuses on Spider-Man.  Spidey is always stopping a robbery or fighting some two-bit no talent guy in a costume.  And the great thing is, Spider-Man doesn't have a lawyer.  Make up a bunch of stories about how the Avengers were secretly working with the Masters of Evil, you'll hear from their high priced law firm.  Spidey?  He *never* sues.