system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: The Gillette ad was actually an ad that promoted masculinity in a positive way

I think both sides are missing the point in the controversial Gillette ad. It never explicitly blames all men for being a problem in society. Rather, it bills real, responsible, respectful men as the SOLUTION to our problems. The ad shows examples of men stepping into situations where things are going wrong and they are taking steps to solve them. I would argue that because men are more inclined to be 'fix it' kind of people than women are (it may be a bit of a stereotype but I believe it has some basis in psychology and sociology), the idea of the ad is demonstrating what positive masculinity looks like: solving tough problems (sexual assault, 'boys will be boys') by setting a good example of how to be respectful but also be firm and assertive. Some of the men were very assertive in physically restricting the problematic person from continuing their bad behavior (for example a guy reaches out to stop a guy who is chasing after a girl and says something like "don't even think about it") 

The ad isn't meant to paint men as being 'toxic' or being otherwise problematic (although I do wish the one mention of 'toxic masculinity' in one of the news stations shown in the commercial wasn't used) which I think a lot of people are construing it to mean that.
gpt
The ad was a blatantly cynical effort to reach a younger demographic with fake corporate wokeness. And the right-wing backlash was probably not only predicted, but seen as a benefit - outrage engagement is better than no engagement. One week ago Gillette was not a subject of debate and interest on social media and now it is; the corporate purpose of brand recognition and association with progressive masculinity has been served. Gillette could not care less whether men everywhere are inhuman monsters or they are ultra-progressive PC angels so long as they need to shave and can remember that Gillette is a cool brand of razors - the fact that the message is being talked about is far more useful to them than the substance of the message.