system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: on the Reese’s minis pack I just devoured, it says “the orange color is a registered trademark.” - how can a company trademark a color?
gpt
What they are doing is trademarking that shade of orange used for cookies. This is to prevent others from making cookies so similar to Reese's that people will mistake them in a hurry. You can still use the color for other things and you might even get away with making cookies using another shade of orange as long as it is distinguished from Reese's.