system
Given the following post, respond as if you're commenting on Reddit:
human
How can a person break away from the 'short term reward' feedback loops created and 'tended' by modern day corporations?

There are two paths in life for the modern being - that of acquiring knowledge and understanding, or the pursuit of entertainment/amusement. 

The path in pursuit of entertainment and amusement is a hard one to leave; clearly it is the flawed one since it has no long term value or worth. 
However that of acquiring knowledge is extremely difficult, ultimately being the true course since it can do nothing but positively enhance an individual's life, circumstances and wellbeing.

The choice is to indulge in corporate created fantasies, to live in the realm of distraction and unnecessary, feeling ultimately useless passing emotions through this. Or to throw away such burdens and cease to want them.

The problem is I want them so bad. So so bad. I want to lie down in bed getting stoned all day, doing absolutely nothing beneficial other than consume. I don't know why this is. I know what must be done. I have goals to work towards, that I want to achieve. I have pondered deeply over my concerns and fully addressed them.

**Yet I still cannot find anything strong enough within me to break out of this ridiculous cycle of consume, crave, consume, crave, etc.**

So basically, my question is, how does one break away from this short term reward system that one is trained to believe is reality since birth? Because I really am clueless at this point :\

I so want to achieve, yet part of me automatically just wants to stagnate and consume. Whyy?? :'(
gpt
Marcuse's "Eros and Civilization" has a lot to say about this.  His basic point is that the the division between the productive person and the consumptive, lazy person is a division created by society, no a real one.  The guilt you feel for not being productive enough is just a social construct created to keep people working and keep the capitalist system working.  Reading a book won't make you a more disciplined person, but it's a good read.