system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5:How does a company like Northrop Grumman benefit from all the television advertising they are doing?

It seems to me like there are a limited number of customers for their product. I'm not going to buy a stealth bomber because I saw it on TV.
gpt
Superstar military contractors like Lockheed Martin, Raytheon, McKesson or Northrop Grumman show ads to appeal to those aspiring to enter the lucrative and almost magical world of developing the most advance technology for the armed forces.  
These employers cherry pick the best of the top applicants, and what better way to get greater access to supremely qualified candidates then by showing ads that *will* reach the eyes of students with the hopes of inspiring them to eventually apply to their company.