system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: Private Businesses Should be Allowed to Discriminate Against Anybody they Want to

Earlier today, the Supreme Court ruled in favor of the *Masterpiece Cakeshop* in the landmark case *Masterpiece Cakeshop v. Colorado Civil Rights Commission*. I have read pieces of the ruling as well as the dissent, and I understand that this ruling's scope is very narrow and mostly applies to religious views and freedom of expression; it is not a blanket ruling that allows businesses to choose not to serve gays. However, I have been thinking about this topic a lot today, and I personally believe that private businesses should be allowed to discriminate against whomever they like. If a private business does not want to serve people of color, or Jewish people, or whomever, they shouldn't have to. The United States is based upon a free market capitalist system \(albeit with some restrictions, so it's not really true free market economy, but I digress\), and if a business wants to turn people away and lose money simply to uphold their personal views \(even if they are largely unpopular views\), then I think they should be allowed to do so. If the public really thinks that this is wrong, they will simply stop going to that business, and sooner or later it won't be financially sustainable and will go bankrupt.

Think of it like this: let's say there is a small business who refuses to serve Jewish people. Once word of this got around to the general public, people would be upset and would boycott this business. Eventually, it would lose enough money and would have two options: a\) 'stick to your guns' and continue to forfeit money in order to uphold your personal beliefs, or b\) renounce your prior views and begin serving Jewish people again. The free market makes discrimination an unfavorable business model, and if people are really opposed to discrimination, they will punish the businesses that engage in it by not giving them money.

I understand that this viewpoint is not particularly popular, and I am very interested in finding out why. Please try to change my view!
gpt
This view is predicated on the idea that the exclusion of certain social classes would cause an establishment to lose money, but history has shown us that quite the opposite can happen and exclusion of social classes can be quite profitable. Jim Crow is the most obvious example. White customers desired the exclusivity, so businesses were more than happy to serve those interests. Do you think there aren't certain areas of the country where discrimination against certain groups of people (LGBTQ+ individuals, Muslims, Atheists) could be a draw for certain demographics? And what do you think happens when people see public discrimination rewarded? Well other establishments start doing it too, and marginalization of certain classes becomes a norm, which encourages further discriminatory behavior.