system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: if a brand name such as 'google' is recognized officially as a verb, can I make a movie or a book titled 'google' without getting into trouble?
gpt
Sometimes. If a trademarked title becomes so ubiquitous that it has entered common usage sufficiently, the company has a much harder time filing a copyright infringement suit. 

Coke ran into a similar problem, everyone was just calling soda "Coke", and coke wound up losing some of its rights. 

This has actually happened several times in the past. Things like "Bubble Wrap", "Q-Tips", "Dumpster", and "Popsicle" were all at one time specific brand names of unique products. They were used so much that they became generic terms. 

When you would still run into problems would be if you were specifically using that product name to label a product in such a way that it would confuse consumers.

If you started making your own bubble wrap, and called it "Bubble Wrap", consumers might be confused when shopping into thinking that your product was the original, brand name product. If whomever owns the term "Bubble Wrap" could show that they lost sales because your product confused consumers who were trying to buy the original but actually bought yours because they thought it was the original, then they could sue you. 

So you very strongly should, and may be required to label yours, "Bubble Packaging" or something. However, no  store would likely get in trouble if a customer walked in and said, "Where is the bubble wrap?" And the employee directed him to your product.