system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: How is it that Red Bull costs $3 per can when it is for all practical purposes a soda?
gpt
Because that is what the market will bear.

Marketed as an "energy drink" and something that's made for adults, it's seen as a boutique product.  As long as people perceive its value to be $3 a can and will continue to pay that much, that's what it will cost.