system
Given the following post, respond as if you're commenting on Reddit:
human
[ELI5] What the hell is VEVO and why does it "own" all of the music industry on YouTube?
gpt
VEVO is basically the Hulu of music videos. Music publishers don't like when music videos are shared for free on YouTube, because it means someone else is earning tons of ad revenue off of their content. VEVO solves this problem by signing contracts with various music publishers, so that the publishers get a cut of the ad profits. It's similar to how Spotify can offer free music legally, by making money through ads and paying some of that revenue to music publishers.