system
Given the following post, respond as if you're commenting on Reddit:
human
[Marvel Cinematic] Who owns the rights to the Avengers toys we see in film and on Agents of S.H.I.E.L.D.?

I am assuming Stark Industries owns Iron Man, and S.H.I.E.L.D. owns likenesses for Hawkeye and Widow, and the US Government owns Captain America/Iron Patriot... but who would be able to legally sell Thor and Hulk toys?
gpt
A company called Marvel, which creates and distributes action figures and t-shirts that you see and usually even some TV shows. 

Seriously though Marvel put themselves in as a company in their own universe because of the alternate universe dealy.