system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: A digital rental (Amazon etc.) clearly takes less resources than a RedBox rental (aka create disk, ship disk, maintain machine etc.) yet it costs ~6x as much.
gpt
cost has nothing to do with prices (except to say that if cost > price, you wouldnt offer the product)

Willingness to pay dictates price.  And people are willing to pay more for a digital rental because they are easier to use on impulse without driving to a physical location.