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CMV:The reason why now booming interconnected movie "Universes" dont work (including DC) in Holywood is because Marvel is the only one studio that understood its true value.

In last couple of months, I have been seeing those articles of Holywood studios being crazy about "movie universes" and how all of them are creating "writters rooms", where writters basicaly create those universes instead of single movies. Ofcourse all of the studios want to replicate the succes of Marvel (Disney respectively). But they fail miserably, the Monsterverse went to nothing even before the first movie came out, and DC universe is getting kicked in the a** also, by public reception of justice League, by ratings, and most importantly by box office.

I think that they all misunderstood the succes of marvel universe. Other studios are thinking of the Universe as some kind of a box-like world that is full of characters and stories and villians and they just randomly pick some aspect of this universe and create almost totaly separate story-arch that starts and also ends in that one movie completely, with only little to no hint of connection to some other movie.

Whereas Marvel is doing exact opposite. Their universe is not some chaotic box that they just dive in to create story. Their whole Marvel universe is just one giant story-arch, its almost like a TV series. Other universes are almost like Sherlock movies(I mean any sherloc movie portrayal that is out there), they just randomly pick some version and do separate movie. Whereas Marvel is like a Game of thrones, where one episode inevitebly leads to other and they are all conected by giant story-arch. But of course waiting for all episodes for 10 and more years would be boring so Marvel did another amazing thing- under this one giant story-arch are lower levels of story-arches that serve a separate purposes. Those levels are a legendary move, because they kinda create this fuss/hype/build up that makes us almost have drug-like addiction for unfolding other level to finaly arrive at the highest level and complete this giant story arch.

I will give an example. The first level of story-arches are the single movies. Their purpose is simple. They show us the atributes and values of a single hero, and how exactly he/she built his character, opinions, values, personal relationships (not with other heroes of course, but with spouses and side-kicks). For example in Tony Stark movies, we see his slow transformation from extravagant playboy to responsible hero that cares and is able to be not selfish.  And on this level, there is a lot of hints that this is just the first level. In Incredible Hulk (Freaking 2008!!), there is Tony hinting that avengers are about to happen, In Iron man 2 we see the NJ Fury, which hint also some higher level of story. And so on.

Another level are endings of a MCU Phases aka Avengers. This is higher level of story arch that spans from first movie of a MCU Phase and is ended with Avengers movie. We are currently in 3rd phase. This level of story serves a different purpose. This level should never concentrate on features of individual heroes. For example there should never be part of Avenger that somehow expands or changes visibly the character of Hero, because thats the goal of first level. (Only exceptions are Heroes that doesnt have their separate movie- Widow, Hawkeye). Goal of this level is to a) Build a inter-Hero relationship, b)finalize the picture of a threat/Vilian, that is also building in preceding movies (I mean his feature,values, motives). We see this in first Avengers. There is unfolding relationship between Banner and widow (even though in individual movie it was never shown or hinted), or Captain vs Iron man. Hulk and Thor. (Existence of movie where Hulk and thor will be together is hinted as far as in first Avengers, by those little fights and plays they have) Iron man and Hulk (their relationship as scientist friends).  And here you see the clear separation between levels and how they never intecept with each other. For example- in Avengers, Tony just causaly throws atom bomb into space and it didnt affect him yet, he even joked about not working tomorrow. The only important part with A-bomb was the Hulk that saved Tony- which fullfiled the purpose of relationship building of this level. Then If you look at Iron-man 3, you see that it serves its purpose also. Tony is personaly totaly Fu**ed up by the fact that he almost died by A-bomb throw, which serves character-building purpose. And we see that he actualy is talking all this movie to Banner, but thats totaly all, they even show that Banner kinda dont care, which doesnt move their relationship nowhere, because that would be the purpose o higher level (Ultron!!).See? Same situation but with different purpose-points of view. Exceptions as I said are characters without own movies, thats why they concentrate in Age of Ultron on Hawkeyes family. But it fits perfectly and is kinda story-glue to stick those levels together.

Highest level is the infinity stones story-arch. And its goes like a red string through all of the movies. And to be honest I dont know the purpose of this because it didnt ended yet, but for sure, this is the highest level that marvel wanted to feed us, the level that we have been waiting for. The reason why MCU is one giant story. The purpose of its succes. And believe me, Infinity wars will be the biggest hit of heroe movies ever.

Other studios didnt understand this and that is why they are failing. Look at the DC, why is BvS so boring? Because instead serving us relationship-building story between Clark and Bruce we only se 70 minutes of build-up of personal story of bruce wayne. Its boring. We all know this already, why to show us batmans parents diyng AGAIN. Of course watching the sole competition between those two would be better, but they had to show us character build-up of batman, because they didnt make him a movie that would show us the character, which would allowed them the cut the batman story from BvS completely and focus on action and other super stuff. And without this batman crap background story we would totaly didnt understand his motives. We dont need to watch boring motive-building stories in Avengers because they already made the build up. Same goes for Justice League. I have to admit I didnt seen it yet, but it got poor reception and I can only guess its for two reasons. Either they had to do some boring introduction of individual characters to understand the story, or they dissmised the individual characters which led to confusion about, what the hack is happening. 

But this hints us the sad true. MCU have to end with infinity wars. Because thats where the highest story arc ends. They cant continue succesfuly, because you cant create movie behind its story. It would end like those TV series, that are milking the franchise- like HIMYM or others. I know that you know this, that you can come up with other examples. My guess is that Disney will try to Milk-it as long as it is possible. But trust me that succes will be declining after every movie made after A IW.
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gpt
People don't love the MCU because of the hype for the infinity war, they love it because these movies have some of the best acting, CGI, action, fun, comedy, and hype out there. It's not meant to be some super deep super emotional movie, it's meant to represent the pinnacle of pure fun and action in film. And Disney delivered on that by knowing *exactly* how to approach it. 

Success will not decline after IW, because Marvel isn't going to just drop the hype after IW. It's going to end on a cliffhanger or tie-in to a future large story arc. And it's got a major huge following that isn't going to die out. Marvel is learning with every film, and understanding what people want to see. They saw GotG as a success and integrated it into Thor Ragnarok. 

Also, no, other movie studios aren't stupid and this isn't some revelation you realized. They're all trying to shoot for branches of a story arc coming together. They're all trying to achieve exactly what you said Marvel is doing. They *know* Marvel's market strategy. 

The difference is the people. The writers. The creative collaboration. The teamwork. That can seriously and immensely make or break a company's products. I've seen it many times in the real world. You can have the budget, the ideas, the storylines, the skills, and the intelligence to make something successful. And you can have 200 other people in the room who can do the same thing. But if you don't work together cohesively then it won't be the top quality product. It'll still succeed, just not as well. 

Teamwork is what makes Marvel amazing. Aligning creativity. directors who learn from other directors and understand their styles. Understanding what works, and what doesn't work. 

Zach Snyder is trying. They are improving. People dish on him, but it's happening. The storyline of Justice League was far clearer and more linear than his previous DCEU films. But it's not easy. Because to have synergy, to have good teamwork, you need to have the highest respect for the other directors, actors, writers, etc. You also need to have the highest respect for the audience's expectations.