system
Given the following post, respond as if you're commenting on Reddit:
human
CMV: Modern hip hop takes less talent to be successful than 10+ years ago

I am trying hard not to be a grumpy old man (still just in my 30s). I want to respect the fact that my parents told me the same stuff when they heard my music blasting out of my bedroom. Their parents with them as well. 

Every generation seems to question new music.  But as a hip hop fan of the 90s, I can't understand how the stuff I've heard in recent years is at the same talent level (with some exceptions of course). Things like autotune is a good example that spans all genres. Mumble rap I learned about recently and had to confirm it was a real thing and not a joke...

Edit: word

Edit: if I were to change "talent" to "musical talent" would answers be the same? Seeing a lot of good points where marketing talent is huge. I'm just looking for pure musical talent comparisons.
gpt
Old hip-hop required that you have fucking bars to spit. Yeah? Yeah.   

New hip hop honestly doesn't. But it does require that you have marketing skills. It requires you either have beat selection or production skills greater than ever. It requires you hone in on specific listening bases OR the general hip-hop community and pander using flows, rhetoric, or slang that appeals to your target audience. It requires that you have heavy brand appeal, and often a sense of fashion. It often requires that you can sing for a hook or even a full verse, something previously left to R&B features.    

There's a lot wrong with modern hip hop, and it's a combination of popularization and the online era. It's less focus on bars for sure. However, there's a TON of talents necessary to do it. They just might be talents that grumpy guys like us don't respect when it comes to hip hop. But the biggest thing is that it's the biggest genre now. More music means more crap, as does more fans. But there's also probably more great rap than ever. But good music isn't what hits the radio and top 40 99% of the time for ANY genre.