system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: How did Black Friday become so huge and seemingly out of control?
gpt
In a word, or two or three, consume, consume, consume. The magic of "saving 2, 3, or 400 dollars is powerful. Except for the fact that you don't "save" anything. If you did, you'd have $200 more in your account  today than you did yesterday. Marketing at it's best, or worst.