system
Given the following post, respond as if you're commenting on Reddit:
human
ELI5: Why does my brain ignore seeing the one thing I'm looking for when it's right in front of me

a.k.a "Male Refrigerator Blindness" as my mom called it

I'll be looking for a book on a shelf and will see every other book 5 times before I find the one I was looking for was right in front of me the whole time, what causes this to happen?
gpt
Because you are using a template-based search. 

Visualize the object, and compare to things you see.

It's really fast, but if the object doesn't look like you were expecting it to (eg, turned sideways, or a different colour), then you skip right past it.