connors  rallying cry for british tennis  do you have it in your heart  how much guts do you have  how much do you hate to lose    these are the questions jimmy connors will be asking of britain s brightest tennis hopes in the months  and possibly years  to come. the american legend swept into london on thursday to announce a  long-term  relationship with the lawn tennis association after spending three days at the elite performance winter camp in la manga. and the man who epitomised the phrase  will to win  before lleyton hewitt was even born is clear about the qualities he hopes to convey.  you know  everybody hits the ball well and there s a very fine line between number one and number 100   said connors.  i was that fine line for a long time. but if i can help  i want to be part of teaching kids how to win.   connors is not the first great name to offer his services to the lta - his long-time rival john mcenroe has repeatedly done the same. but connors is at pains to point out that his interest goes well beyond any publicity stunt  and he gave a glowing recommendation to the work of lta performance director david felgate and his team.  britain has a different attitude  the right attitude  in taking the game forward and finding the next wimbledon champion   said connors.  that s something you don t find every day. everybody talks a good game but not everybody puts that into effect.  the impression i came away with after just seeing david and the other coaches for three days was one like i ve never seen before  especially over here.  this is not going to happen overnight  there are no miracle workers  but you re going in the right direction.  the 52-year-old s enthusiasm for the work going on in this country is in marked contrast to his relationship with tennis officials back in america.  i ve had discussions with the usta (united states tennis association) over a number of years   he said.  that s where it (my input) ended.  connors is a straight-talker and will be equally blunt and honest in his dealings with the lta and the cream of britain s young players.  if they re chosen  they ve got to produce   he said.   if not  someone will come and take their place. there s only one number one spot and it s lonely up there  but it s got the best view.  in the year that has seen andrew murray emerge as britain s great new hope  connors rejected suggestions that the scot might be put under too much pressure too soon.  tim henman has a whole country on his shoulder   said connors.  i don t know that pressure  but if you like that it can be a certain push to get on to the next level.  someone s going to have to come and take over from him (henman). if i was andrew murray  i d embrace that. that s what we play for.  despite the emphasis on hard work  training and preparation  connors does admit that the desire required of a champion has to come from within.  the passion i had  i don t know if you can find that   he admitted.  i was also nuts. i say that because there was nothing better for me than to compete on the tennis court.  it was the most important thing in the world for me  and to do that something s got to be not right with you. there was nothing better for me ever than to play tennis in front of 25 000 people.  what i had when i played tennis is what i am. you have to have that  you can t be moulded.