airbnbs.html
The Airbnbs

December 2020To celebrate Airbnb's IPO and to help future founders, I thought
it might be useful to explain what was special about Airbnb.What was special about the Airbnbs was how earnest they were. They
did nothing half-way, and we could sense this even in the interview.
Sometimes after we interviewed a startup we'd be uncertain what to
do, and have to talk it over. Other times we'd just look at one
another and smile. The Airbnbs' interview was that kind. We didn't
even like the idea that much. Nor did users, at that stage; they
had no growth. But the founders seemed so full of energy that it
was impossible not to like them.That first impression was not misleading. During the batch our
nickname for <NAME> was The Tasmanian Devil, because like the
cartoon
character he seemed a tornado of energy. All three of them were
like that. No one ever worked harder during YC than the Airbnbs
did. When you talked to the Airbnbs, they took notes. If you suggested
an idea to them in office hours, the next time you talked to them
they'd not only have implemented it, but also implemented two new
ideas they had in the process. "They probably have the best attitude
of any startup we've funded" I wrote to <NAME> during the
batch.They're still like that. Jessica and I had dinner with Brian in the
summer of 2018, just the three of us. By this point the company is
ten years old. He took a page of notes about ideas for new things
Airbnb could do.What we didn't realize when we first met Brian and Joe and Nate was
that Airbnb was on its last legs. After working on the company for
a year and getting no growth, they'd agreed to give it one last
shot. They'd try this Y Combinator thing, and if the company still
didn't take off, they'd give up.Any normal person would have given up already. They'd been funding
the company with credit cards. They had a binder full of
credit cards they'd maxed out. Investors didn't think much of the
idea. One investor they met in a cafe walked out in the middle of
meeting with them. They thought he was going to the bathroom, but
he never came back. "He didn't even finish his smoothie," Brian
said. And now, in late 2008, it was the worst recession in decades.
The stock market was in free fall and wouldn't hit bottom for another
four months.Why hadn't they given up? This is a useful question to ask. People,
like matter, reveal their nature under extreme conditions. One thing
that's clear is that they weren't doing this just for the money.
As a money-making scheme, this was pretty lousy: a year's work and
all they had to show for it was a binder full of maxed-out credit
cards. So why were they still working on this startup? Because of
the experience they'd had as the first hosts.When they first tried renting out airbeds on their floor during a
design convention, all they were hoping for was to make enough money
to pay their rent that month. But something surprising happened:
they enjoyed having those first three guests staying with them. And
the guests enjoyed it too. Both they and the guests had done it
because they were in a sense forced to, and yet they'd all had a
great experience. Clearly there was something new here: for hosts,
a new way to make money that had literally been right under their
noses, and for guests, a new way to travel that was in many ways
better than hotels.That experience was why the Airbnbs didn't give up. They knew they'd
discovered something. They'd seen a glimpse of the future, and they
couldn't let it go.They knew that once people tried staying in what is now called "an
airbnb," they would also realize that this was the future. But only
if they tried it, and they weren't. That was the problem during Y
Combinator: to get growth started.Airbnb's goal during YC was to reach what we call ramen profitability,
which means making enough money that the company can pay the founders'
living expenses, if they live on ramen noodles. Ramen profitability
is not, obviously, the end goal of any startup, but it's the most
important threshold on the way, because this is the point where
you're airborne. This is the point where you no longer need investors'
permission to continue existing. For the Airbnbs, ramen profitability
was $4000 a month: $3500 for rent, and $500 for food. They taped
this goal to the mirror in the bathroom of their apartment.The way to get growth started in something like Airbnb is to focus
on the hottest subset of the market. If you can get growth started
there, it will spread to the rest. When I asked the Airbnbs where
there was most demand, they knew from searches: New York City. So
they focused on New York. They went there in person to visit their
hosts and help them make their listings more attractive. A big part
of that was better pictures. So Joe and Brian rented a professional
camera and took pictures of the hosts' places themselves.This didn't just make the listings better. It also taught them about
their hosts. When they came back from their first trip to New York,
I asked what they'd noticed about hosts that surprised them, and
they said the biggest surprise was how many of the hosts were in
the same position they'd been in: they needed this money to pay
their rent. This was, remember, the worst recession in decades, and
it had hit New York first. It definitely added to the Airbnbs' sense
of mission to feel that people needed them.In late January 2009, about three weeks into Y Combinator, their
efforts started to show results, and their numbers crept upward.
But it was hard to say for sure whether it was growth or just random
fluctuation. By February it was clear that it was real growth. They
made $460 in fees in the first week of February, $897 in the second,
and $1428 in the third. That was it: they were airborne. Brian sent
me an email on February 22 announcing that they were ramen profitable
and giving the last three weeks' numbers."I assume you know what you've now set yourself up for next week,"
I responded.Brian's reply was seven words: "We are not going to slow down."
