How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
Press release should be interesting in nature.
make the story convincing to your target demographic, so it should definitely be an interesting topic
( z1 likely :ARG1 ( z2 interest :ARG0 ( z3 release :ARG0 ( z4 press ) ) :mod ( z5 nature ) ) )