How to organize a fundraiser<br>Set objectives. Your objectives are what you hope to achieve with your fundraiser. This may seem obvious, but your first step should be to answer exactly why you are doing the fundraiser.
The objectives are the most important thing to answer when you are doing a fundraiser. 
The text stated that it is the first thing to do so it might be the most important thing but can be secondary as well. 
( z1 objective :ARG1-of ( z2 answer :ARG0 ( z3 you ) :time ( z4 fundraise :ARG0 z3 ) ) :ARG1-of ( z5 have-degree :ARG2 ( z6 important :ARG1 z1 ) :ARG3 ( z7 most ) ) )