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Analysis of domestic tourist travel preferences post-COVID-19 pandemic

The purpose of this study was to reveal the travel preferences of domestic tourists post-COVID-19 pandemics. Data was collected through questionnaires using purposive random sampling. The respondents were 300 people ranging from 17 to 55 years old. Besides surveys, data was obtained through literature studies. It is analyzed using quantitative descriptive analysis. The analysis of tourist characteristics showed most of the age group travel in post pandemic ranged from 26-45 years old. Observed from gender, as much as 52.2% of female tourists were dominating this criterion. In education level, the majority are undergraduates (49.1%). Based on region, the majority of tourists come from Bali (54 %). Private employees dominate as much as 38.07%. The results showed that most respondents made regular trips 1 to 5 times a year (90.5%). They chose to travel immediately after the pandemic, which was between 1-3-month (35.7%). Finances and travel costs were very important concerns for almost 71.3% of tourists. As much as 63.3% of tourists chose to travel with a partner and airplanes were the main choice (71%). They prefer cheap homestays rather than expensive hotels (48.6%). The type of tourism chosen was dominated by nature tourism (58.7%). Most tourists preferred to arrange their own trips than the other option (47.7%). It is expected that the results will become a consideration for tourism industry managers to determine the right products and services based on tourists’ preferences who will come in post-pandemic. Keywords: preferences, domestic tourists, post-pandemic


INTRODUCTION
Observed from the development of Indonesia's services balance, travel services have consistently shown positive contributions to this service with increasing value. In 2017, it was confirmed as much as USD 4.23 billion, which was higher than USD 3.64 billion in 2016. This is because the value of exports is greater than imports of travel services. Exports of USD 12.52 billion and imports of USD 8.29 billion revealed that the revenue of travel services from foreign tourists to Indonesia is greater than the excursions of Indonesian tourists abroad.
The following is a table of visits by foreign tourists, earning foreign exchange and spending per person. Viewed from the expenditure structure, most of the expenditure spent on hotels and accommodation was (4%), followed by restaurants (20%), and domestic transportation (13%), while the other is for tourism services and souvenirs.
The following is the data on domestic tourists which shows significant trend. It illustrated 250 million trips in 2013 which increased to 270 million in 2017. This was by reason of the development of the consumption pattern of the millennial generation desired to organize more travel than others, besides the effect of the improving economic conditions. In addition, the total expenditure was also increased from 177 trillion rupiah in 2013 to 253 trillion rupiah in 2017.

Tourist Motivation
This research used theory proposed by Ryan (1991) regarding factors driving a person to travel. This theory was chosen because the option of tourism activities determined by tourist motivation. It explained the tourist's drive which influence the types of tourism facilities, types of activities, cost, companion and transportation. Various factors driving a person to travel according to Ryan (1991) explained as follows: 1.
Escape. The desire to escape from an environment that feels mind-numbing, or boredom from daily work.

2.
Relaxation. The desire for nourishment, which is also related to the motivation to escape above 3.
Play. The desire to relish the joy through innumerable games which are the reappearance of childishness, and desire to disengage from glitches.

9.
Self-fulfillment. The desire to replicate on ourselves because self-examination can usually be found when we experience new atmosphere.
10. Wish-fulfillment. The desire to realize dreams by savings money with the intention of travelling. This is very clear in the religious journey as part of a strong desire or impulse from within.

Preference
According to Kotler (2000) consumer preferences indicate consumer preferences from a wide selection of existing service products. Preference is a fondness (inclination of the heart) to something. Preference is also defined as the choice of whether someone likes or dislikes a product. Meanwhile, according to Indarto (2011) consumer preferences are defined as subjective (individual) tastes, as measured by utility from various goods. Various attributes such as quality, price, promotion, and packaging attached to the product can affect consumer preferences.

RESEARCH METHOD
The object of this research is people planned a tour regardless of their travel history.
Data were collected using survey. Research instruments used was questionnaires. In addition, this research also collects data through literature study using literature or documents published by other parties. Respondents are individuals who answered a questionnaire consisting of three hundred respondents collected within a period of three months (May -July 2020). The sampling technique used was purposive random sampling. It is a sampling technique with certain considerations to achieve data which can represent the population (Sugiyono, 2010). This study consisted of quantitative and qualitative data. Quantitative data is data in form of tourist visits to certain region in Indonesia, meanwhile, qualitative data is in

RESULTS AND DISCUSSION
The characteristics of domestic tourists who became respondents were observed from their age, gender, occupation/type of work and area of origin. From Table 2 can be concluded that most of the age group decided to travel after the pandemic were the majority of 26-45 age group. It was supported by Ryan and Huyton (2000)   The table below are the results of the discussion regarding the preferences of domestic tourists in traveling seen from various indicator: They are Trip intensity, Destination, Cost consideration and Trip arrangement. Most of the respondents made regular trips 1 to 5 times a year, namely 90.5%. This shows that most respondents have quite high habits, needs and intensity to travel within one year. well to aggressively market tourism products to retain citizens of its own country (Lamondia, 2010). Financial considerations and travel costs are high priority concern for almost all tourists.
This is evidenced with as much as 71.3% still realize price as the main consideration in postpandemic travel. This is supported by Truonga and Shimizu (2017) which revealed that cost is a major consideration determining the demand for a destination.  It can be suggested that this research can be a reference for tourism industry managers to anticipate the arrival of tourists in post pandemic and become a reference in an effort to meet the needs of tourists according to tourist preferences, in particular preparing the type of accommodation, the type of tourist favored, and the appropriate price.

ACKNOWLEDGMENT
I thank the almighty God because of his blessing I can finish this research on time. I would like to express my appreciation to my colleague at STIPAR TRIATMA Jaya for their