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Research on Cultural Tourism Resources Integration and Image Perception of Heyuan Hot Spring Tourist Destination Under the trend of industrial integration

Under the trend of industrial integration, the tourism industry and other industries coexist and blend, reconstructing and achieving a win-win situation. In the post-epidemic era, hot spring tourism has been favored by tourists who value health and prefer to maintain good health due to its outstanding health and wellness value. China's hot springs have become the "new darling" in the big health industry with the characteristics of low-carbon environmental protection, recuperation and health care, and suitable for multiple consumption. China's hot springs are gradually changing from leisure and entertainment type to complex type of health care and vacation. After a period of gestation and development, Heyuan Hot Spring Tourism has shown a trend of multi-industry integration and multi-stage development. On the basis of extensive literature review and field research, Baidu index and ROST data analysis tools are used to analyze and explore the development status of Heyuan Hot Springs tourism, and propose improvement strategies for existing problems, so as to help the sustainable and healthy development of Heyuan Hot Springs tourism.