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THE GLOBAL ADVERTISING SERVICE MARKET: MODERN FEATURES AND TRENDS

The article examines the features of the advertising services market, which differs from other markets both in the composition of participants and in the object of trade, represented by a whole range of activities. The most significant factors of pricing for advertising services and the modern segmentation of their market are identified. The article analyzes the impact of digitalization on the advertising services market, as well as modern trends associated with the integration of national advertising services markets into the world and its globalization. The article contains data on the dynamics of the market during the recovery of the world econ-omy, reflects the impact of the pandemic crisis on its indicators.