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Impact of media in medical awareness in India (quantitative analysis method)

This research study brings out the factors behind the increase in the medical malpractices in the Indian subcontinent in the present day environment and impacts of television media awareness towards it. Increased media reporting of medical malpractices and errors lead to hospitals taking corrective action and improve the quality of medical services with Information and Communication Technology (ICT) skill that they provide. Questionnaire with 1180 variables was applied to 1000 randomly chosen patients from various hospitals in Metro cities, India. 60.4% respondents was male and 39. 6% was female. The model of Cultivation Theory can be used to measure the influence of media and creating awareness of medical errors in the Medical sector. In order to evaluate the Structural Equations Modeling (SEM) was used for data analysis. The absolute fit indices of the sample data reveals that the proposed model is fit, by way of satisfying the recommended values. The findings show that The Media crates awareness of the medical malpractices, has started hitting the headlines in the daily news bulletins of the television media. The quantitative sampling shows that the valuable family doctor system has to come back. The patient's medical history has to be placed on the cloud platform with ICT skill, so that from any corner of the world it could be viewed, analyzed by the doctor who treats the patient. This study concludes that the doctors have to stand by their medical oath they have taken instead of standing on the so called investments they made to attain the medical knowledge imparted. The world media is waiting eagerly for the homecoming of the service oriented medical doctors and hospitals through ICT.