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Study on Various Attributes That Affects Visit to a Dark Tourist Destination

Deaths, catastrophe, and mayhem in the touristic environment are developing as a prevalent attribute in today’s tourism industry. This industry is gaining popularity as dark tourism. Current study is an attempt to investigate antecedents of tourist’s loyalty at a dark tourist destination and to understand relationship among motivation, national identity, positive tourism impacts, negative tourism impacts, place attachment, satisfaction, and tourists’ loyalty. To review the antecedents of loyalty at a dark tourist destination various studies pertaining to dark tourism were studied. The analysis reveals that there is an association in many of the variables. However, positive tourism impacts do not influence loyalty of tourists. Tourists with higher national identity also perceive negative tourism impacts. The study has theoretical and practical implication, that have been discussed in the end.