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Patient Crowdfunding for the Treatment of Cutaneous Malignancies.

Online crowdfunding, described as the use of social media platforms “to [pool] a large number of smaller contributions to support a specific initiative,” is increasingly used to fund medical care. Fundraising participants can post photographs, updates, detailed personal narratives, and information about their health on platforms to inspire support. However, fraudulent requests and fundraising for unproven therapies can inappropriately delegate donations and delegitimize real campaigns. Nevertheless, crowdfunding for medical treatment continues to grow. Little is known about the current state of crowdfunding for cutaneous malignancy treatment costs. We accordingly examined crowdfunding campaigns for the treatment of cutaneousmalignancies, paying particular attention to factors associated with successful campaigns. As crowdfunding continues togrow, it is important fordermatologists to understand its impact and characteristics to better inform patient care in an increasingly digital world.