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Research on SME Model Innovation under the Transformation and Upgrading Background

In this paper, the background for the next upgrade, Shandong Province Small and medium-sized enterprises business model business model innovation model design, and SWOT analysis of the business model for evaluation. With the development trend of economic transformation and upgrading, enterprises will increasingly rely on the further development of enterprises by building business models. Business model innovation will be an important way to SMEs’ upgrading and transformation development in Shandong Province.