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Extending the Technology Acceptance Model for E-learning: A Case Study of Iran

In this study, we extended the Technology Acceptance Model to include subjective norm, personal innovativeness in domain of information technology and self-efficacy to evaluate the acceptance of E-learning. Responses from 155 university students were collected to evaluate the proposed structural model. The results indicated that Personal innovativeness in domain of information technology has a direct effect on self-efficacy. Both personal innovativeness in domain of information technology and self-efficacy have direct effect on perceived ease of use. Perceived usefulness has a direct effect on intention of students’ to accept an E-learning system.  Implications are discussed.