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A Study of Fragmentation and Reorganization Mechanism in Video Production and Distribution Process

Fragmentation is the most important trends across all media platforms, with the aim of reorganizing and disseminating information in a more personalized way according to the "Long Tail Demand" theory. This paper proposes a fragments reorganizing plan, which considering sequential video, UGC video, graphic, text and social media information as the equivalent information source, utilizing a unified metadata format to describe media resources multi-dimensionally. The implementation of virtual segmenting for video allows a more flexible control of the granularity and achieves a rich content presentation and interactive behavior when combined with interactive scripts.