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Acceptance and perceptions of advanced mobile services: alterations during a field study

Mobile data services have for almost a decade been promoted as the next crux in the mobile communications revolution. However, consumer embracement of data services has been the exception rather than the rule in most western European countries. We conducted a multi-method field study to investigate if user's perceptions of central technology acceptance items change during trials of new m-services. Our preliminary results show significant changes in users' perceptions emerging after trying new m-services.