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Understanding the Factors Determining the Attractiveness of Camping Tourism: A Hierarchical Approach

ABSTRACT Past research on camping tourism has mainly focused on demand-side issues and been conducted in the Western context. This study aims to address this particular research gap by undertaking an analytical hierarchical approach to uncover the relative importance of the attributes influencing the attractiveness of Taiwan’s camping tourism. A list of 33 sector-specific destination-level attributes was generated and was then classified into Tourism Attractions, Accessibility, Amenities, and Supplementary Services categories. The results revealed that the current development of Taiwan’s camping tourism urges more investment for improving the basic function of infrastructure, creating more supporting infrastructure for relaxation and social interaction, and trying to integrate as much as natural attractions into the camping surroundings. It is concluded that a camping destination is a complex structure whose attractiveness is determined by its capacity to allow visitors to experience the great outdoors with comfort and security and in close contact with nature.