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Imagen y arquitectura. Relaciones y posibilidades en la era de la hipervisualización

Images are a necessary prerequisite for the commercialization of architecture (Puelles Romero 2006) and not just a tool for its teaching and communication. The generation, production and contemporary distribution of these images is regulated by a sort of pre-established aesthetic consensus that is socially agreed in an inadvertently manner (Ranciere in Gomez and Arcos-Palma 2014, Brea 2007, Buck-Morss 2004). The complexities originated in the qualitative and quantitative aspects of the images, and the diffuse relationship that architects and their clients establish with them through the new digital media, hinders interpretation and transmission of traditional disciplinary values. This publication presents a transdisciplinary theoretical framework which is intended to recognize the conditioning of the aesthetic experience (Puelles Romero 2006, Ranciere 2011), conceptually define the contemporary digital image as opposed to the notion of "traditional" art (Brea 2007, Buck-Morss 2004) and rehearse some reflexive work strategies with architectural images.