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Educación y organización como impulsores de la creatividad y la innovación en el turismo

Education, on the one hand, as a trainer of technicians, specialists and professionals, the main agents of society and its development and, on the other hand, the organisation of associations in companies, institutions and entities of all kinds that these agents make up for their coexistence and collective development in society, are driving forces for creativity and innovation. The paper delves into these elements that together with the Cuban reality expose important strategies so that this reality, in the tourist activity, improves substantially, giving a greater response to the changes that take place in the information technologies and in the communication.