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Backward march: the turnaround in public cultural policy in Brazil

The article analyses the turnaround in guidelines occurring in public policies for culture in Brazil. This is placed in the context of the transition from the government of Luiz Inácio Lula da Silva to the Dilma Rousseff administration, including the end of the cycle of shared leadership between Ministers Gilberto Gil (2003–8) and Juca Ferreira (2008–10) and the beginning of Ana de Hollanda’s administration of the Ministry of Culture. The analysis starts with evaluation of the inaugural speeches of Ministers Gil and Ana de Hollanda as moments for the enunciation of their differing strategic perspectives. It focuses on the consequences of their contrasting views in three spheres: (1) creative economy; (2) copyright; (3) the Alive Culture program. The article concludes that, in a continuing government program, Brazil is undergoing a reversal of cultural policy with large-scale implications.