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Ethics in Business and Human Flourishing: Integrating Economy in Life

This chapter demonstrates the relation between business ethics and human flourishing. It argues that a business’s contribution to human flourishing needs to be understood in terms of its viable options and what it makes of them as a core part of a modern civil society. Against this general background, the chapter explains the theoretical aspects of the intrinsically entwined relationship between business practice and business ethics. Successful entrepreneurship and business activities are those that can effectively recognize and cultivate this relationship. This emphasizes not only individual and entrepreneurial moral sense and reliability in economic affairs, but also incorporates an approach to business ethics that encompasses a total concept of a “good life” and its striving towards a just, civil society based on mutual responsibility.