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Hiring Strategies for Small Business Owner to Recruit Veterans (A Multiple Case Study)

Grounded in recruitment theory, the purpose of this qualitative multiple 
case study was to explore the strategies used by leaders of small businesses to 
recruit, hire, and retain qualified veterans. The targeted population consisted 
of three leaders of small businesses in the southeastern Virginia area who have 
used successful strategies to recruit, hire, and retain veterans. Data were 
collected using semistructured interviews and document review. Data were 
analyzed using thematic analysis, and 4 themes emerged: social media 
advertisement, local networking with military facilities, workshop and job 
description, and resume review and effective communication. The finding of this 
study included that participants advertised job vacancies through social media, 
military post advertisements, human resource boards, and small business 
administration. Each participant agreed that the labor force hiring process 
consists of competition with other civilian entities. The implications for 
positive social change in organizations include influencing owners of small 
businesses with knowledge of potential growth in local economies and supporting 
military veterans.