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An analytical framework for market research and forecasting in the power supply industry

The purpose of this paper is to propose a comprehensive analytical framework for market research and forecasting in the power supply industry. Within this analytical framework, there are three levels of analysis: macroeconomic conditions, business models, and technological developments, which correspond to a "macro-micro-macro" approach. Factors at each level of analysis affect market size, market growth and company market shares in different ways.