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A Unicorn in Making – A Case Study of ShopKirana

Startups are moving from big cities to small cities, because of lower operating costs and better work-life balance is attracting them towards smaller cities and towns. Apart from that less competition and room to grow are also a key factor. In this paper, we discuss one such startup featured on the cover of Forbes, Shopkirana a baby unicorn, B2B (Business to Business) supply chain-based startup that emerged out of Indore. The extraordinary achievements they achieved and how they are solving issues and transforming the life of retailers by connecting and bridging the gap. Bringing technological revolution to retailers and educating them about using technology. This paper discusses the ShopKirana business model and analyzes the company data drawn from information based on reliable online and offline sources and analyzes the targets and discusses the future outlook of B2B sector.