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Challenges Facing the Use of Mobile Applications for E‐Commerce in Kenya's Manufacturing Industry

Ever‐evolving wireless technology has given rise to a new way of conducting business, namely by using mobile devices that are ubiquitous and convenient to use in electronic commerce (e‐commerce). Moreover, a new type of e‐commerce has come into play, where business is conducted using applications installed on mobile devices – apps which can be tailored to perform specific services for each organisation. While the use of these apps has the capability of improving the profitability of an organisation, their uptake in Kenya has been low, and there is a paucity of information to explain why. Given this background, the current study was done to establish the challenges faced by users of these apps in Kenya's manufacturing industries. Grounded theory methodology was used to collect and analyse data, which identified technological, security, cost, computer literacy and environmental issues as the main obstacles to the use of these apps. Strategies to overcome such challenges are proposed. The article contributes to the literature by exploring the gaps between the characteristics of mobile applications for e‐commerce and their ability to attract usage in manufacturing industries in Kenya. The research may also prove useful in guiding researchers who wish to use grounded theory methodology in their work.