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Cross-cultural Comparisons and Explorations in Advertising Effectiveness and Services Marketing

I am glad to share the good news that we are experiencing a positive trend both in the quality and quantity of manuscripts received and published in the Journal. The number of manuscripts submitted to JGM increased by nearly 23% from 2015 to 2016. It is our goal to gain recognition of the Journal of Global Marketing among the top-tier journals and attract the best research articles with a global, cross-cultural, and/or cross-national research in marketing. Currently there are two special issues in process. The first special issue is on the Gender Roles in Global Marketing. It is guest edited by a team led by Vanessa Ratten. The second special issue is titled Marketing Challenges and Opportunities in India, that is Guest Edited by Ramendra Singh (see the web links for the special issues in the reference section.) We welcome all scholars to contact me if you would like to recommend or review a book. I would also like to invite you to submit your best research articles in the international, cross-cultural and cross-national areas for publication consideration in the Journal of Global Marketing, JGM. Please visit the journal website (web link provided in the reference section) to check out our Associate Editors and ERB members as well as review a list of research topics covered in the journal. It is my pleasure to welcome you to Volume 30, Number 1 issue of the Journal of Global Marketing, JGM. In this issue, we have included four excellent manuscripts that exemplify cross-cultural comparisons, explorations, and trends in advertising effectiveness and services marketing. The four articles are discussed briefly in this editorial.