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Gastronomic Entrepreneurial Profile and Factors Influencing the Potential of Business Internationalization

The current challenge for the survival and growth of international businesses is the appropriation of innovation in all its senses. This chapter attempts to analyze the contextual framework of international entrepreneurship and the importance of the entrepreneur's profile that influences the potential to generate innovative environments in relation to success in doing business abroad. This analysis aims to answer the questions of strategic thinking that can be a critical factor in business competitiveness and contribute to its success.