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INFLUENCE OF THE PRODUCT CONTEXT OF USE ON A HYBRID SPORT-HEALTH SEMANTICS

Products appearances are made of design choices influencing the way products are perceived. Products semantics is a methods used to understand and anticipate this phenomena. Nowadays, consumers consider sport products not only as “sport” but also as “health” products. Designers may then develop them as “sport-health” products. However, perception of “sport-health” products may vary according to the need to fit sport or health context of use. We present in this paper our experimental approach to understand the influence of sport and health contexts on “sport-health” semantics.