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Investigation of the Relationship Between Ecological Sensitivity and Renewable Energy Investment Acceptance by Using the NEP Scale

The aim of this study is to investigate the relation between ecological sensitivity and renewable energy acceptance. A questionnaire known as the NEP scale was used to measure ecological sensitivity, by using a sample of 360 respondents from the area of Evia, Greece. Statistical analysis revealed the existence of a positive relationship between ecological sensitivity and willingness to pay more for renewable energy. Furthermore, a statistical significant relation was found between ecological sensitivity and citizens’ views concerning the contribution of renewable energy sources to environmental improvement.