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Information Systems, Social Media Influencers and Subjective Norms Impact to Purchase Intentions in E-commerce

This preliminary research is motivated by the phenomenon of the use of social media influencers to influence E-commerce users to generate purchase intentions. Social media and social media influencers have given some effect to the Indonesia e-commerce business. The background of the problem is the lower cost of advertising on an influencer on social media than on conventional media, which makes advertisers interested in advertising on an influencer social media. The purpose of this study is to determine whether the variable: Information Quality, Social Media Influencers, and Subjective Norms impact on Purchase Intentions in E-commerce. The method used in this research is a literature review and test the model building using Sequential Equation Modeling. Pretest of 46 respondents to determine the questionnaires will be continued with 150 to 400 data sets, which will be collected using a Purposive sampling method from Indonesia e-commerce users. The model building will prove three hypotheses with four variables. The result shows that 1 hypothesis is not significant, and the comparison of results to previous research.