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Integrating Collaborative and Reclusive Methods for Effective Recommendations: A Fuzzy Bayesian Approach

Collaborative filtering (CF), the most successful and widely used technique, recommends items based on the preferences of similar users. The main potentials of CF are its cross‐genre recommendation ability, and that it is completely independent of representation of the items being recommended. However, CF suffers from sparsity and cold start problems. On the other hand, a highly effective variant of content‐based filtering (CBF), reclusive methods (RMs) based on the preference of the single individual for whom recommendations to be made, provides a methodology that considers uncertainty and the multivalued nature of item features as well as user preferences in a content‐based framework using fuzzy logic approaches. The adoption of RM paradigm has several advantages when compared to CF such as sparsity and new item problem, but it suffers from overspecialization and limited content analysis. In view of the complementary nature of CF and RM, we develop a hybrid recommender system (RS) that helps in alleviating aforementioned problems in each approach. First, we propose fuzzy naïve Bayesian classifier based CF (FNB‐CF) and RM (FNB‐RM) for handling correlation‐based similarity problems. To overcome individual weaknesses of FNB‐CF and FNB‐RM, we develop a hybrid RS, FNB‐CF‐RM. Effectiveness of our proposed hybrid RS is demonstrated through experimental results using the MovieLens and IMDb data sets.