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Conceptual Framework for Developing Lifelong Learning Skills in Business Undergraduate Students

The concept of lifelong learning has become a key component of university’s business curricula. According to rapidly changing economic, social, and technological environments, lifelong learning skills are essential to business administration students for continuing professional development throughout their lives. However, the challenge of curriculum design is how to identify lifelong learning skills of a particular program. This paper aims to create a conceptual framework for developing lifelong learning skills of the Bachelor of Business Administration Program, Faculty of Humanities and Social Sciences, Prince of Songkla University, Pattani Campus (a public university located in Southernmost Thailand). In this paper, a conceptual framework of lifelong learning skills is based on national policy on education, university’s educational philosophy, international standards of education, and the needs of stakeholders (comprising core stakeholders and non-core stakeholders). The conceptual framework provides guidance for identifying lifelong learning skills of the Bachelor of Business Administration Program.