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Study on the Innovation Systems of Shandong Tourism

Innovation is the motive power of a region or an industry. At the background of knowledge-based economy and network era, the needs and behaviors of tourists have undergone great changes. This has imposed new requirements to the development of tourism. Shandong travel has made great achievements, but also faces severe challenges. In order to maintain a strong competitive power, Shandong Province must intensify innovation of tourism, establish the innovation system that include product innovation, technical innovation, management innovation, culture innovation, marketing innovation and so on to promote the overall innovation of tourism.