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All Good Works Are Not Created Equal: Employee Sensemaking of Corporate Philanthropy

As part of a larger project exploring philanthropy in the workplace, this qualitative case study examined the ways in which employees made sense of their employer's charitableness. As participants reflected on the philanthropic values and practices of the financial institution where they were employed, four recurring, in vivo themes emerged: (a) to whom much is given, much is expected, (b) that's what this company is about, (c) it's the right thing to do, and (d) it's just satisfying. Corporate motives and participants' own charitable giving values were part and parcel of the sensemaking process and the meaning they ascribed to corporate giving. Consequently, employees' value-based social construction of corporate giving may be at odds with the current corporate shift toward strategic philanthropy, suggesting that all good works are not created equal and that corporate attempts to rationalize philanthropy may be met with uncertainty and resistance.