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Archaeological museums and tourism in China: a case study of the Sanxingdui Museum

This study aims to bridge the disciplinary gap between museum management and tourism studies. Constructing a museum on an important archaeological site has become an increasingly popular conservation practice. The Sanxingdui Museum in Sichuan province is one of the earliest archaeological museums, planned in the 1980s. Nevertheless, since its inauguration in 1997, the Sanxingdui Museum has barely reached financial stability in its operation, despite the fact that the number of visitors it received every year has risen. This paper will evaluate the Sanxingdui Museum from two interrelated perspectives: site management and curatorship. The present study argues that sustainability is the primary consideration in the management of archaeological site museums, and curatorship in those venues should be taken in a direction to ensure that tourists or relevant research parties will be making return visits on a regular basis.