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Effect of Attraction, the Quality of Destination, Motivation, and Satisfaction of Intention to Revisit on Heritage Destination

This study aims to examine the intention to revisit the model of heritage tourism in Yogyakarta. Intention to revisit in this study is influenced by attractiveness, destination quality, tourist motivation and tourist satisfaction. This study uses respondents of tourists visiting heritage. The sampling technique used was purposive sampling with a total of 250 respondents. Data analysis techniques used the AMOS Structural Equation Modeling. The results showed that the intention to revisit the model was acceptable. It was further explained that attractiveness, destination quality, tourist motivation and tourist satisfaction had a positive influence on the intention to return to tourism heritage in the Special Region of Yogyakarta.