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Book review: Global governance and NGO participation: Shaping the information society in the United Nations

phenomenon (cf. Iordanova, 2007; Kaneva, 2011; Valaskivi, 2013; Volcic and Andrejevic, 2011). It presents a significant opening up of the field, which inserts a critical assessment to scholarship on globalisation, brands, and branding professionals, as well as nations and their constructed imagination. Yet, the book can and should be read within the particular scholarship on nation branding, branding, or promotional cultures, as well as beyond it by anyone who is studying topics relevant to globalisation. It offers a thorough analysis of case studies from across the world, as well as a cautious and critical perspective on how global communication of the nation has become skewed towards wholesome, homogenous, and tampered conceptual imagery, which is constructed by a global elite who seek to create a here-and-now product out of nations of a people with history.