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Experiential Persona: Towards Supporting Richer and Unfinalized Representations of People

The Persona, as a 2D poster, is a commonly created and used tool in user-centred design activities. Whilst popular, many in HCI have critiqued its depictions of ‘the user’ as reductive, shallow, and static. Yet, there are not many alternatives. In this late-breaking work, we present our efforts to imagine and create an alternative to this 2D persona - one that consists of a carefully curated, staged collection of artifacts. We call this an Experiential Persona because it allows designers to interact with and explore the artifacts, individually and as a collection, to imagine and experience the world of ‘the user’. This more embodied, interactive and open-ended persona can potentially support richer sense making; encouraging a more open, emergent, and unfinalized view of people we design for. This study contributes to extending design tools, and exploring novel use of tangible artifacts to support design, as well as a way to represent design knowledge.