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Basking in Reflected Glory and Blasting

This study examines, in soccer fanzines, two identity-management strategies—basking in reflected glory (BIRGing) and blasting—of two groups of highly identified soccer fans with allegiance to the same team. Results show strong support for the BIRG phenomenon among both ultra fan groups but little evidence of the blasting phenomenon among either group. The implications of these findings are discussed in regard to social identity management among sports fans.