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The Little Magazine as a Periodical Portfolio: the Dial, the Pagan Review and the Page

This chapter proves that even some the smallest little magazines can be read as portfolios for the artists and authors who produced them. The critical success of the Hobby Horse (see Chapter 2) encouraged the foundation of the coterie publication the Dial (1889–97) by Charles Ricketts and Charles Shannon, struggling artists who used this periodical to obtain publicity for themselves and a select set of participating friends (incl. ‘Michael Field’, John Gray, Thomas Sturge Moore, Lucien Pissarro). Intriguingly theorized along the lines of the Mallarméan Livre, the Dial also functioned as a means of promoting the artistic crafts of engraving and typography. The single issue of the Pagan Review (1892) was written entirely by William Sharp under various pseudonyms, corresponding to different personae that presented different facets of the magazine’s titular ‘paganism’ and allowed the author to test out different styles and themes for possible future writing projects. The whimsical Page (1898–1901) of Edward Gordon Craig, who would become a leading designer for the modernist stage, was another (nearly) single-authored publication. Craig primarily used it to advertise his services as a designer of bookplates, dinner menus and other forms of artistic printing.