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Application and Exploration of Video Art in New Media of Design

As a kind of visual culture, video art occupies a very important position in our life. In this paper, the relationship between video art and product design is systematically explored, studied and summarized, trying to establish a theoretical framework for understanding the importance of video art to product design, and find the application method to meet the needs of modern art progress. The design content of video art has become the value symbol of a social form, and the complementary relationship between video art and product design will become the mainstream trend in the future. This paper frames the basic theory of video art, expounds the emergence and connotation of video art, as well as its start and development, as the theoretical research basis of this paper. Secondly, the application method of video art in product design is discussed, and the application method of video art in product design is concluded by introducing Boolean operation theory. Through the application of IMAGE ART in product design, the important role of image in product design is analyzed. As a perfect combination of image art applied in product design, it is hoped that it can be realized in the future.