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A mixed methods exploration of “Creativity in Mind”, an online creativity-based intervention for low mood and anxiety

Abstract Background Within the current context of a global pandemic, the value of the Internet has been greatly elevated for many people. This study is an investigation into a 30-day online intervention called Creativity in Mind (CIM). Aims To provide a preliminary indication of the relationship between participation in CIM and change in mood symptoms and wellbeing. Methods A co-produced mixed methods design was used to evaluate CIM. Data was obtained from 55 participants. Each day for 30 days participants received a predetermined creative challenge that they were encouraged to complete and share within the group. Measures of mood and wellbeing were collected at three time points, including a 3-month follow-up. Qualitative interviews were undertaken with 18 participants and analysed using framework analysis. Results Scores on mood and wellbeing measures showed an overall significant improvement following completion of the programme. However, only a small number of participants demonstrated clinically significant improvement (14%) or deterioration (5%). The qualitative data indicated that CIM was experienced positively, with some negative emotions arising from the volume of interactions and negative comparisons made between participants. Conclusions Preliminary results demonstrate that the pattern of clinically significant change across individual participants was comparable to other psychological therapy.