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The Entire Market Value Rule: The Embattled Flank

This paper examines the entire market value rule (EMVR) as it relates to reasonable royalties determined in patent litigation. While the EMVR originated in patent law from court valuations of lost profits, it has become a recent matter in reasonable royalty determinations in Cornell v. Hewlett Packard (N.D.N.Y.) and Lucent v. Microsoft (Fed. Cir.), as well as possible patent reform legislation now before the U.S. Congress. As a consequence, patent owners may lose some rights to remuneration arising from the use of EMVR. As will be shown, efforts to weaken the EMVR may actually serve to circumvent free market process, reward infringement, and interfere with the development and financing of critical new technologies.