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Factors Related to the Intention of Israelis to Use Complementary and Alternative Medicine

Purpose: Despite the significant rise in the use of complementary and alternative medicine (CAM) in Israel, the factors affecting the decision to do so remain unclear. Thus, the purpose of the study was to explore factors that affect Israelis’ intention to use CAM, using the theory of planned behavior (TPB). Design: A quantitative correlational study. Method: A convenience sample of 200 Hebrew-speaking Israelis aged 21+ completed a questionnaire based on the TPB. Findings: Respondents expressed moderate intention to use CAM. The TPB predictability of this intention was 57% (R2 = .57), with behavioral beliefs being the most influential factor. The family was identified as another significant factor. Previous experience with CAM was also found to raise the intention to use it in the future. Conclusions: When referring a patient for services of CAM, it is important to provide in-depth explanations emphasizing positive anticipated outcomes of these services in order to effect a change in the patient’s behavioral beliefs. Patient’s family should be considered as a possible resource to promote usage of CAM.