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Consumer personalization technologies for e-commerce on the Internet ; A taxonomy

The commercial demand for personalized information and services is increasing on the Internet. Therefore, the need for tools and methods to rationalize the information screening process arises and one solution is the use personalization methods. This paper aims to elucidate and structure the concepts, methods and technologies that are related to personalization for commercial purposes on the Internet. A taxonomy of personalization methods and technologies for electronic commerce on the Internet is suggested. The taxonomy defines three domains: Actors, Action, and Awareness. Different technological methods for personalization are described.