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Enrollment Decline: Perceptions and Responses

Abstract: This paper examines college and university responses to enrollment decline. Two perspectives on decline are identified in the literature: environmental constraints and organizational process and choice. Each perspective is described, identified, and tested on a sample of small-to-medium size universities and colleges. The results indicate that organizational responses to decline are shaped by how members perceive decline. Thus, perceptions rather than objective evidence of decline seem more useful in predicting responses to decline. The paper discusses implications of these findings.