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Representing the majority and not the minority: the importance of the individual in communicating climate change

Abstract. This research presents three case studies, through which a creative approach
to developing dialogue around climate change is outlined. By working with
three distinct communities and encouraging them to discuss and write poetry
about how climate change affects them, we demonstrate how such an approach
might be adopted at this level. By analysing the discussions and poetry that
arose out of these workshops we show how this community-level approach to
communicating climate change is an essential counterpart to wider-scale
quantitative research. The engagement of each community with climate change
is dependent on the lived experiences of their members; a failure to
recognize this results in less
effective communications and can also cause communities to feel isolated and
helpless. By considering the individual needs and aspirations of these
communities we can support effective dialogue around the topic of climate
change, and in doing so can better engender positive action against the
negative effects of anthropogenic climate change.
