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An Integrated Shopping Portal Based Recommendation across Web Storefronts: Architecture and Management

Many e-commerce firms have adopted the portal as the vehicle for their electronic commerce/business transactions. This is an integrative, user-centric and user-intensive approach, which offers various advantages and benefits to all stakeholders involved. This paper argues for the shopping portal based recommendation for personalized service. The paper firstly describes the background and motivation of this research. Next, we present architecture for an integrated shopping portal with recommender system. Then some marketing strategies for operating the portal are put forward. We give proposals for how to improve liquidity and how to deploy data collection agents. Finally we discuss potential revenue models on such portals.