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In This Issue

This issue of the Journal of Macromarketing contains articles on macromarketing ethics, history and culture, and cross-national retail spending. It also features a special section on a fine new teachable text in macromarketing, two timely commentaries, and one book and one media review. Before the research preview, however, a recap of the 2012 Macromarketing Conference is in order. This annual meeting has been the source of numerous articles appearing in the Journal from its inception in 1981. The following report provides a permanent record of the conference in an archived journal. It may be of interest as a data source for macromarketing researchers in the future.