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Issues and approaches in managing visitors to pagan sacred sites.

Abstract
 This chapter addresses issues relating to so-called 'pagan' sacred sites and their use for promotion as places for leisure and tourism. The chapter examines how 'pagan' associations might be harnessed to better safeguard a precious and irreplaceable heritage and with respect to a wide 'church' of stakeholders, secure more effectively the triple bottom line of social, economic and environmental benefits.