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A Context Factor Approach Towards Network Based Strategic Environmental Analysis in Technology Management

This research introduces a new approach for the strategic analysis of interrelated external influences on an organization's competitive, innovative and business performance based on a context factor approach: The propagative Context Factor Approach (proCoFA). Requirements for an effective strategic analysis tool are determined as basis for a better understanding of the chosen design for the proCoFA. A two staged iterative study of generic and application-specific literature is presented as method to develop a clustered context factor model. The approach is applied to the European mobile network equipment industry to present and discuss a context factor model for this sector as basis for the nuanced analysis of its interrelated strategic environmental influences.