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Understanding the dynamics of trigger diffusion for individual donors' trust damage with a multi-agent interactive modelling based on social computing

The diffusion of negative event (trigger) is harmful to the trust in non-profit. Therefore, to reveal its evolution rules through understanding the dynamic process of trigger diffusion for trust damage, this study employs the multi-agent technology to establish SRQ simulation model, and simulates the dynamic process by changing the initial value of the related parameters of two key agents. The results show that trigger diffusion for trust damage of individual donor has significant effects of time interval and dynamic evolution, and this can be categorised into five stages. Besides, in the process of trigger diffusion, individual donors will tend to polarise and herd with informational cascades to a certain extent, these effects will be closely related to some important attributes such as ambiguity and diffusion strength of the trigger, and the credibility, speed and transparency of the non-profits disclosing the trigger information.