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Study on the strategies of logistics enterprises' development from the legal Perspective—Taking Linyi as an example

Modern logistics industry's development degree has become an important sign to measure the level of the national industrialization and the national comprehensive competitiveness. And yet, Chinese logistic enterprises now display such characteristics as “large in number and little in scale, loose in organization, weak in management, and underdeveloped in efficiency”, which severely affects the speed and depth of the development of modern logistic industry, and makes people worry about the survival situation of these enterprises. Through the literature review combined with field research, deduction combined with induction, comparative analysis and qualitative methods combined with quantitative methods, the paper finally reaches the conclusion that in order to make the logistic enterprises become bigger and stronger, four strategies must be carried out, which are reforming the operation mode, exploring new business, strengthening contract control and boosting the construction of informatization. At the same time, the paper considers that the construction of personnel is the impetus to the development of logistic enterprises.