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Context Matters: Using art-based science experiences to broaden participation beyond the choir

ABSTRACT Dedicated science learning spaces such as science museums, science cafes, or science media attract mostly those who seek out science learning experiences. This self-selection represents a major challenge for broadening participation in informal science learning (ISL). In this study, we examine an approach to ISL that aims at reaching audiences who may not ordinarily engage with science. Termed Guerilla Science, this approach blends elements of access, by removing barriers to participation by embedding science into unexpected places, with those of inclusion, by designing activities that speak to the learning identities of participants. Our research investigated whether such ISL experience are indeed able to attract and engage ‘new’ audiences. In this study, Guerilla Science events were featured at the Oregon Eclipse Festival, a large multi-day music and arts festival. We conducted a multi-method study that included participants of the Oregon Eclipse Festival who engaged with Guerilla Science events, and those who did not, with a focus of understanding whether these two groups were different in key characteristics associated with their interest in, and engagement with science. The full range of festival goers, from those with little connection and interest in science to science enthusiasts, who participated in Guerilla Science, were similar to festival goers overall, indicating the effectiveness of the approach for engaging adults from beyond the science choir. Providing access points to science engagement within non-science cultural contexts and designing the science experiences to align with cultural identity of the audience represents an evidence-based practice for broadening participation.