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Forming tourist attractiveness of the Drohobych region

Tourist attractiveness is a key factor for the development of the tourism industry in the region. The Drohobych region includes the neighboring districts and the cities of Stebnyk and Drohobych, with the latter being the administrative center of the district and the city of regional subordination. The main factor in shaping the region’s improved image as a tourist destination is the availability and efficient use of tourism potential. Its use is influenced by a number of political, economic and social factors that may be restrictive or favorable in nature. The region attracts tourists with its natural landscapes, mountainous terrains with forests, lakes, ponds, river valleys with recreation areas and waterfalls, and Skole Beskids National Nature Park. The paper analyzes the quality of transport connections to the tourist destinations of the region, the state of the environment, the quality of the communication system, the composition and the effectiveness of the logistics of the tourist sector. Besides, the efficient use of information potential through the introduction of the project «Drohobych – Smart City» contributed to the formation of a positive tourist image. The article outlines increasing role of the tourist information center in shaping the tourist attraction through analyzing the dynamics of the number of tourists’ visits and revealing the close links with the number of persons accommodated in hotels, collective accommodation facilities, visits to museums by calculating correlation coefficients. The efficiency of the use of the financial and investment components of tourism potential has been studied by analyzing local budget revenues from tourism fees and expenditures on tourism development. The analysis of the components of the tourist potential has allowed us to distinguish its features, to state the possibility of development of almost all types of tourism, to identify the problems of improving the image of the Drohobych area as a tourist destination. Their solution will need further research.