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New Insights about Gender Perception towards Online Ticket Booking

Digital shopping is a recent phenomenon in today’s world. Electronic commerce and information technology plays an important role. Due to work culture, life style changes and tight working schedule makes the individual to buy the products through digital. In addition to that sim card provider providing major offers towards internet. It helps the individual to use internet and able to buy online. Online ticket booking is user friendly and able to book at any time. In the present work, the researcher intended to analyze the gender perception towards online ticket booking (Railways, bus and Airlines) and to analyze the level satisfaction of the customer in Delhi NCR. The study was based on structural questionnaire with a sample of 150 respondents. The research is analytical and in descriptive design and analyzed using cross tabulation, simple percentage analysis and chi-square test using SPSS 20. Findings reveal that gender and reasons for booking have significant association with customer’s level of satisfaction towards online ticket booking.