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Individual processing of phishing emails: How attention and elaboration protect against phishing

Purpose – The purpose of this paper is to explore user susceptibility to phishing by unpacking the mechanisms that may influence individual victimization. The focus is on the characteristics of the e-mail message, users’ knowledge and experience with phishing, and the manner in which these interact and influence how users cognitively process phishing e-mails. Design/methodology/approach – A field experiment was conducted where 194 subjects were exposed to a real phishing attack. The experimenters manipulated the contents of the message and measures of user traits and user processing were obtained after the phishing attack. Findings – Of the original list of targets, 47 percent divulged their private information to a bogus form page. Phishing susceptibility was predicted by a particular combination of both low attention to the e-mail elements and high elaboration of the phishing message. The presence of a threat or reward-based phishing message did not affect these processes, nor did it affect subsequent p...