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Consumers’ Attitude & Purchasing Intentions Towards Packaged Foods: Review of Literature

Marketers realized that packaging performs an important role in marketing communications and could be one of the most important factors influencing consumer purchase decision. Sales of packaged food are rapidly increasing, thanks to their image of convenience and healthiness. In this paper, consumers’ attitude and purchase intentions towards packaged food is investigated through review of literature. The likelihood of buying packaged food tends to be higher among better-educated consumers and among consumers with children. This survey is to find how aware are consumers about the sustainability, organic food, fair trade, eco-packaging, and carbon foot printing.