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Demonetization to Digitalization Process: Economic Effects among Unorganized Retailers in Puducherry

The research explored the experiences of unorganized retailers in India in their business with regard to the macroeconomic effects of demonetisation. At the same time, the study assessed the constructive effects of demonetisation in the Indian economy's digitalization process. The temporary liquidity crunch produced by the exercise caused some hurt-lived impacts to retailers. However, repudiating the general and political criticism against the demonetization's macroeconomic implications, the research acknowledged that the move was neither cost-intensive nor caused significant economic damage to India's unorganized retail business. The overall impact of the demonetization exercise on the economy has been somewhat positive and has made a significant contribution to make the economy cashless and it’s a way of digitalization.