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Exploring SMEs Adoption of Broadband in the Northwest of England

This chapter explores the factors impacting small to medium-sized enterprises’ (SMEs) adoption of broadband. It argues that information and communication technologies (ICTs) are highly differentiated technologies for which there is not necessarily a single adoption model. While most large European companies are connected to broadband, SMEs’ connectivity is lagging behind. The question of why one SME adopts broadband while the other does not is still understudied. Therefore, the purpose of this chapter is to fill this gap by investigating the technological, organizational, and environmental factors impacting SMEs’ adoption of broadband. This chapter starts by highlighting the importance of ICT innovations adoption in general and broadband in particular. Based on the ICT innovations adoption literature, SMEs’ broadband adoption framework will be developed and empirically validated involving nine SMEs’ key decision makers in the northwest of England. Finally, implications for researchers, practitioners, ICTs’ vendors, and policy makers will be discussed.