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The Bazaar, the State, and the Struggle for Public Opinion in Nineteenth-Century Afghanistan

Abstract Public opinion is formed by the information that the public consumes. The state, whether democratic or authoritarian, employs various media of communication to influence people's opinions and behaviours. In the nineteenth century, Afghan rulers would traditionally use force and religion to gain popular support and strengthen their authority. In the second half of the century, they started to use print technology to build their relationships with the public. The state's print, however, had to compete with the institution of the bazaar that had long served as the central place where information circulated in public. This article, drawing mostly on unexamined Afghan sources, offers an account of how the bazaar operated as a source of information and how the Afghan state tried to suppress it. The history of this information conflict uncovers new aspects in the troublesome relationship between the government and the governed in Afghanistan.