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Fashion and physical recreation, or factors shaping the fashion trends of physical recreation of Primorye


 The subject of the study is the formation of fashion trends of physical recreation of residents of Primorsky Krai. Based on the theories developed by philosophers and culturologists, the phenomenon of fashion was analyzed from the standpoint of its conceptual understanding as imitation of someone, which appeared as a reflection of the flaws of the elite. As a result, the fashion has its own functions: 1) contributed to some kind of social alignment between the elite and the masses; 2) contributed to the development of individuality.It was found that the fashion phenomenon is present not only in clothing, style, is an element of everyday life, but also has an impact on lifestyle and physical activity. Among the factors influencing the formation of fashionable trends of physical recreation, the author identified: 1) the appearance of modernized types of sports equipment, which are based on engineering and design ideas; 2) the development of new sports training techniques, acquaintance with which occurs through visual means of communication and the Internet; 3) the factor of business development, focused either on the provision of services or the sale of sporting goods; 4) state policy on popularization of mass sports and physical recreation through investment in the construction of sports infrastructure facilities. The article reveals the role of factors that influenced the formation of fashion trends for the physical recreation of the population of Primorsky Krai in 1970 – 2021. Tasks: to reveal the mutual influence of fashion trends and progress on the formation of fashionable trends in physical education of Primorye residents. The source base of the article consists of regulatory documents of the Government of the Russian Federation and Primorsky Krai, interviews (strategies, programs). The methodological basis of the article is the concept of everyday life, supplemented by economic and cultural-gender approaches that have had the greatest impact on the formation of fashion trends of physical recreation of residents of Primorsky Krai, reflected in the works of cultural scientists, philosophers.
