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The Impact of Strategic Orientation and Reverse Logistics Capabilities on Organizational Performance

Organizations continuously look for ways to improve their performances in order to survive. This is why they generate strategies and try to strengthen their resources and capabilities. In this chapter, the effects of strategic orientation and reverse logistics capabilities on the organizational performance are aimed to reveal on a literature review basis. According to the evidence from literature, it is revealed that the more an organization is strategically oriented, the higher its economic, social, and environmental performance. Similarly, it is revealed in this chapter that gaining reverse logistics capabilities have positive effects on organizational performance by decreasing costs, increasing quality and customer satisfaction.