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Work and society in the face of full -scale artificial intelligence automation : The Problem of Creativity

Creativity begins to establish itself as human nature at the dawn of modern society. 
However, the current creativity discourse in the era of automation is centered on the situation in which machines threaten humans. Regarding this situation, this study deals with the problem of creativity discourse, which claims that we can only survive when we are creative. The process begins by examining how creativity, as a latent ability, emerged as a universal human possibility in modern society, but how it was blocked. 
All the tools and inventions that mankind has created in the long history of life supplement the vulnerable human beings. However, in the era of artificial intelligence automation, paradoxical claims are being made that machines are humanizing. So, in the era of automation, we look at how what those who advocate for creativity are doing is creating the result of grading people. The key is that creativity is what a good job that will survive in the age of automation requires. However, such a claim threatens to block the opportunities for creativity that every individual should enjoy. Creativity studies by psychologists track the environmental and psychological characteristics of creative people. Recognize the importance of the social and cultural environment. 
However, they do not pay attention to the structural problem of historical society that this study focuses on. It also examines the concreteness of practice, which progressive automation theorists’ expectations for labor emancipation and the utopian vision of a society where universal human creativity can be exercised are lacking. This study focuses on the local as a possibility to overcome these limitations. An important factor in the centripetal force of the Capital metropolitan area in Korean society is employment opportunities. The creativity required by the labor market is the ability to be employed. So it does not require the ability to express creativity to achieve true individuation. Moreover, human creative thinking is possible through meaningful social interaction. However, it does not happen in abstract groups such as nations and countries. Concrete and practical interactions are possible within meaningful human relationships created in the local, which is the basic living ecosystem in which individuals live. Therefore, this study pays attention to the emergence of local creators, which are visibly active in Korean society since early 2010s. Specifically, it argues that the movement of a new generation to realize their own uniqueness in the local community where life takes place is an important practice case of creative freedom to realize the uniqueness of ‘I’.