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Social Media and Organ Donation: The Facebook Effect

Over the past decades organ transplantation has become life-saving therapy for many common end-stage organ diseases. As a result, more than 100,000 Americans await organ transplantation. Due to a shortage of transplantable organs, the wait can be long, and, currently, 18 patients die each day while waiting for an organ that does not come. The reasons for the inadequate supply of donated organs are complex but must be deciphered if effective solutions are to be discovered. Organs for transplantation may come from living donors or deceased donors; however, as most of the transplants performed in this country each year utilize grafts from deceased donors, this article focuses on ways to increase consent for deceased donation, especially recent attempts utilizing social media. Our current “opt-in” system registers donors in the Motor Vehicle Administration (MVA) offices at the time of driver’s license registration or renewal. And, while 95% of Americans express their support for organ donation when polled, 51% or less agree to donation at the MVA. This gap is responsible for the inadequate supply of organs and must be improved to end the current crisis.