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EUROPEAN CONTEXT OF IMPLEMENTING MEDIA EDUCATION

The article considers the problem of implementing media education, the urgency of which is due to the intensive pace of digitalization of society and the education system in particular, the active influence of media and the Internet, widespread disinformation and propaganda. These changes determine the need for new approaches and forms in education, actualize the development of media education of citizens in Europe and Ukraine. Research and policy initiatives to promote media education and develop media literacy are growing in Europe and Ukraine. Problems of formation and development of media education in the domestic in European contexts are presented in the research of a number of scholars. The aim of the article is to analyse the normative documents of European countries in the field of media education, where it has been implemented for a long time and some theoretical and practical cases have already been developed. The research methods used (document analysis, systematization, generalization, comparison with Ukrainian regulations) allow us to conclude that the European trend is to recognize the importance of media education, focusing not only on the ability to work with media, but also on training active citizens capable of critical thinking and work with information. Media education is currently in the spotlight of the world community, as its active implementation allows to develop media literacy, which is defined among the competencies of the XXI century and includes the ability to think critically, interact and express themselves through information, work with media and create media, disinformation and propaganda. participant in civil society. Analysis of normative documents of European countries in the field of media education proves that the development of media education in Ukraine is in line with European trends, noting the priority of its implementation in the current situation.