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Taboo. Political correctness. Euphemism. Correlation of concepts


 The inspiration source for writing this article became the detected in scientific literature fusion of terms and concepts denoted by them. The object of this research is the concepts of “taboo”, “political correctness” and “euphemism”. The subjects is the key characteristics: functional and semantic peculiarities that allow correlating these concepts. The analysis captures the contamination of dictionary definitions, as well as examples from the texts of modern media. The author examines such aspects of the topic, as the general characteristics of taboo, political correctness and euphemism, their semantic structure and function. Special attention is given to interpretation, search of the  meeting points, and demarcation of the notions. The scientific novelty lies in the fact that for the first time these concepts are being analyzed “in tandem”, and that taboo is viewed in relation to euphemism and political correctness as a linguistic phenomenon (word-taboo) and non-linguistic phenomenon (rule-taboo). The main conclusions consist in the following: firstly, reasoned confirmation of the diversity of the concepts of taboo, political correctness and euphemism; secondly, correlation between the word-taboo and euphemism as the “replaced” and “replacing”; and thirdly, the determination that rule-taboo and political correctness are two powerful boosts for creation and utilization of euphemisms. 
