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Understanding, Differentiating, and Measuring Opportunity Recognition and Opportunity Exploitation

Purpose 
 
 
 
 
Opportunity recognition and opportunity exploitation are two central concepts in the entrepreneurial process. However, there is a lack of both a clear specification of the content domains of the constructs and valid and reliable multi-item scales for their measurement. The paper aims to discuss these issues. 
 
 
 
 
Design/methodology/approach 
 
 
 
 
This paper first reveals existing issues around the definitions and measures relating to the concepts, then defines their content domains, and also proposes scale items to measure the concepts. Four samples are used to develop the measurement instruments. 
 
 
 
 
Findings 
 
 
 
 
Two scales are suggested, one to measure opportunity recognition, and other to measure opportunity exploitation. The scales demonstrate reliability and construct, discriminant, and nomological validity. 
 
 
 
 
Originality/value 
 
 
 
 
The resulting instruments provide tools for research and practice that could prove valuable when examining the antecedents and consequences of both opportunity recognition and opportunity exploitation.