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PRACTICES & TRENDS IN RELATIONSHIP MARKETING IN
THE PRESENT DIGITAL ERA

Relationship marketing is the modern marketing approach that advocates about the relationship of a
company with its key parties. In order to achieve the desired goals of the company, it is essential to
establish and maintain a pleasant relationship between the company and its related parties. In 21st
century, world has become the tech-world. Innovation and automation of activities are the demand
of this era where everyone has an action-packed schedule. Now, we are performing our works
especially business-related activities through the help of technology that supports ease-of-doing,
less working period and automation. In this research paper, the researcher has tried to describe the
significance of customer relationship marketing and the various practices and innovative trends in
customer relationship marketing in this digital age.