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Strategic Alignment in Business Education: The Second Magic Bullet

There is a need for strategic thinking in higher education. Loyalty to a business school's values and need to differentiate lead one to reflect on the actions undertaken within the institution and how they align with the business school's aims. This article contributes to this issue through what is called strategic alignment, which is the coherence between learning goals and teaching methods on the one hand, and the institution's educational aims on the other. It was hypothesized that designing a methodological teaching model aligned with those aims will result in students perceiving differentiation at the same time that the teaching methodology improves. Findings confirm these hypotheses.