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A Change in Tourism Management: New Normal Era in Riau Islands Province

The impact of the Covid-19 pandemic has significantly been affected by various development sectors, and tourism was the biggest sector had dropped by Covid19. Change Management in tourism is needed for facing Covid-19 era and afterwards, therefore this study aims to analyze changes in tourism management in the Riau Islands Province. Phenomenology qualitative research approach used in this research, data analysis techniques with interactive models. The result shows the Riau Islands Province Government had begun to make changes in tourism management through establishing a sense of urgency, namely delivering the belief that the tourism sector must immediately rise considering that the economic wheels in the Riau Islands are greatly supported by the tourism sector. The Riau provincial government has also done creating the guiding coalition, which is an effort to analyze the Batam Tourism Polytechnic (BTP) in the management of the tourism sector. Then the last one is developing a vision strategy, which is related to continuing to promote tourism by making changes to tourist targets which are the Riau Islands Province during the pandemic. The recommendation from the researchers is the need to develop a vision and strategy in a systematic and structured manner by involving stakeholders with interest in development in the Riau Islands Province.