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Social Exchange between Candidate Head of Village with Voters in Tuban Regency, East Java, Indonesia

This article is a summary of research on social exchange between Candidate Village Heads and voters in Tuban Regency, East Java. Village democracy is considered a "genuine" democracy that can be used as an orientation in the development of modern democracy at the national level, with characteristics such as deliberation, village meetings and village head elections by the people in the village, from the candidates they propose themselves. Thus, the village has been officially recognized as a democratic entity that has autonomous power in administering its government independently in accordance with the wishes and needs formulated by its own citizens. Based on the description of the research background above, the problems that become the focus of this research are formulated as follows: (1) What is the type of social exchange that occurs between candidates and voters in the 2019 Sumberarum Village Head Election? (2) What elements form the social exchange between candidates and voters in the 2019 Sumberarum Village Head Election? (3) How did the candidate take advantage of the social exchange arena to win the 2019 Sumberaum Village Head Election? (4) What are the patterns of social exchange that occur between candidates and voters in the 2019 Sumberarum Village Head Election?