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New Tide of eCommerce - Case from China

Electronic commerce (eCommerce) is expected to play an increasingly important role in the 21st century global market. This paper describes a case based on interviews with the CEO of an SME implementing EC business in the East Coastal Area of China. Discussion of the case is based on Molla and Licker’s (2005) six EC stages of growth and their Perceived E-Readiness Model (PERM) for developing countries. The findings help to explore the eCommerce status, major contributing factors, and unique values of eCommerce for China. The findings should also be important for studying eCommerce trends in the emerging markets.