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AN INVESTIGATION OF GENRE-BASED TEACHING ON STUDENTS' ‎UNDERSTANDING OF ADVERTISEMENT

The term genre has many connotations. A genre is a phased, planned action, ‎aimed at engaging speakers as members of our society. Genre is also a class of ‎communication occurrences, wherein members have certain communicative ‎goals. For Swales and Martin, it is a communication goal. It produces every ‎kind, forms the schematic or first intermediate discourse structure, and ‎determines the content and aesthetic choices. This study aims at investigating ‎student's understanding of advertisement by using a genre-based approach. ‎This study is limited to fourth college students in the department of English in ‎Tikrit University during the academic year 2020-2021. Two hypotheses are ‎supposed to be verified to achieve the aims of the study. First, there is no ‎significant difference between mathematical and theoretical means in the genre-‎based understanding of hotel advertisement. Second, there is a statistically ‎significant difference between male and female fourth-year students' ‎understanding of the genre of advertisement. Results indicate that: Students of ‎the fourth stage of the college of Education for Humanities at Tikrit University ‎cannot understand advertisements and their social, cultural, and linguistic ‎components. There is no significant difference between male and female ‎students' understanding of ads. The second hypothesis is rejected.