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Promotion of Agricultural and Food Products in Slovenia: Enhancing Consumer Ethnocentrism

The article considers several activities of Slovenian authorities and trade associations to promote domestic agricultural and food products. These protectionist activities have been particularly vivid in the past year, when a special parliamentary act on promotion of agricultural and food products has been adopted and promoted in public. This legislative act breaches fundamental principles of EU law on free movement of goods on the internal market and imposes consumer ethnocentrism to help the domestic economy in crisis. The author concludes that tolerating protectionism in the food sector, which presents the core internal market field, is inevitably thrashing the foundations of the whole European economy, which should not be accepted by the Commission.