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Market analysis of the Chinese-language newspapers in the U.S

This paper describes and analyzes the competitive market structure of the Chinese-language daily newspapers in the United States. It applies the industrial organization model, a subfield in economics, as the framework for the analysis, and shows a strong economic and political rivalry among the Chinese-language press. The same situation is not found in their English-language counterparts. Six components of the market structure are examined in this study: (1) definition of geographical and product market: (2) joint operation agree ment; (3) vertical integration; (4) cost efficiency; (5) barriers to entry; (6) product differentiation. All these components portray a competitive market structure that influences the newspaper content. Such a study has not been done before, and so provides a further understanding of the Chinese press in the United States.