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How Samsung Transformed Its Corporate R&D Center

OVERVIEW: A study of the strategic transformation of Samsung's corporate R&D center (SAIT) shows how the R&D center transformed its organization and processes to align the company's business units for value creation. In the early days, SAIT struggled to find a position between a development-oriented and a research-oriented center. During the transformation, SAIT enhanced its R&D capabilities by aligning with business strategies and integrating R&D processes with Design for Six Sigma (DFSS). Key drivers of the transformation included consensus on the need for organizational change, strong leadership from top management, close alignment of R&D and the business units, and actionable planning and performance management.