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Addressing cold start problem in recommender systems using association rules and clustering technique

Number of people who uses internet and websites for various purposes is increasing at an astonishing rate. More and more people rely on online sites for purchasing rented movies, songs, apparels, books etc. The competition between numbers of sites forced the web site owners to provide personalized services to their customers. So the recommender systems came into existence. Recommender systems are active information filtering systems and that attempt to present to the user, information items in which the user is interested in. The websites implement recommender systems using collaborative filtering, content based or hybrid approaches. The recommender systems also suffer from issues like cold start, sparsity and over specialization. Cold start problem is that the recommenders cannot draw inferences for users or items for which it does not have sufficient information. This paper attempts to propose a solution to the cold start problem by combining association rules and clustering technique.