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Reclaiming the human in machine cultures: Introduction

The relationship between technology and culture has always been a contested issue in media and cultural studies. Ongoing advances in computing and Artificial Intelligence (AI), however, are posing new kinds of questions and challenges to the field. As many have argued, these technologies invite to rethink the relationship between technology and culture, positing the idea that not only humans, but also machines produce and construct ‘culture’. The goal of this themed issue is to consider notions such as ‘algorithmic culture’ and ‘machine culture’ from within the tradition of media and cultural studies, in order to move toward a conceptualization of culture in which machines are intertwined within human systems of meaning-making. In this introduction to the themed issue, we discuss why these emerging technologies and the human cultures forming around them are integral to the mission of media and cultural studies, and what the media and cultural studies tradition can bring into ongoing and future debates regarding the nexus of humans, machines, and culture.