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Demographic Factors, Nutrition Knowledge, and Health-Seeking Behaviors Influence Nutrition Label Reading Behaviors Among Older American Adults

Abstract A telephone survey was completed by a national probability based sample of 475 older Americans aged in their 60s (n = 151), 70s (n = 183), and 80s (n = 141). The objectives were to examine use of labels to identify calorie, protein, cholesterol, saturated fat, and calcium content of foods and to identify factors associated with reading nutrition labels. Participants read labels for saturated fat and cholesterol more than for protein and calcium. Being female, high nutrition knowledge, and positive nutrition related health-seeking behaviors were most strongly and consistently associated with the use of food labels. Label reading behaviors were lowest in 80 year olds and may be related to functional impairments such as poor vision or limitations of activities such as grocery shopping. Promotion of the food label as an information resource for older adults must be based on consideration of demographic, behavioral and physiological factors.