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Neo-Institutionalism, Social Movements, and the Cultural Reproduction of A Mentalité: Promise Keepers Reconstruct the Madonna/Whore Complex

Theorizing the linkages between culture and social movements has proven elusive, as available theories are ill-equipped to move beyond agent-centered producerist accounts of culture-movement dynamics. In a departure from the popular framing perspective, which treats culture as a “repertoire of resources,” this research draws upon neo-institutionalism and the notion of a mentalité to demonstrate that Promise Keepers' leadership reproduces a “culturally ascendant” sexual script, one that juxtaposes a bipolar Madonna/Whore image of female sexuality against a biologically driven, uncontrollable male sexual drive, without resorting to the strategic claims-making that characterizes much of the rest of their gender discourse.