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Machines as Teammates in Creative Teams: Digital Facilitation of the Dual Pathways to Creativity

Considering recent advances in information systems, we pose the question how well a digital facilitator can support the complex task of creative idea generation in teams--especially compared to a human one. Drawing on the dual pathway to creativity model and extant research in group creativity and information systems, we develop a set of interventions for both human and digital facilitation. We test the hypothesized effects in a 2x2 study design with 24 participants and a human or digital voice assistant as facilitators. We find that objective outcomes of digital facilitation are not significantly different from those of human facilitation. Digital facilitation is, however, significantly worse in subjectively perceived helpfulness. These results add to the scant research on the effects of intelligent systems on team interactions and help inform future research on group effects of intelligent information systems.