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Patronizing Technology: An Emergent Technophilic Behavior

Patrons are widely recognized to be instrumental in the nourishment of creative 
endeavors like art, music, etc. But the role of a patron and the phenomenon of 
patronage have never been explored in the context of technology. Some of the 
individuals enthusiastic about technology demonstrate interest in supporting 
technology research and development through donations, crowdfunding, etc. It should, 
therefore, be of significant interest for researchers of human-technology interactions to 
study these behaviors using the concept of a patron. Hence, with this paper, we aim to 
introduce technology patron and patronage to IS research. We begin with a review and 
classification of existing roles studied in recent IS literature to uncover a gap in focus on 
technology support category, wherein we eventually define the scope of a patron. We 
conclude with process maps, a conceptual framework, and some research questions on 
technology patronage, to establish a foundation for future research.