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A cognitive approach for analyzing the influence of effectual network on entrepreneurs actions .

The purpose of this paper is to analyze the impact of effectual network components in the decisions and actions of effectual entrepreneurs. An innovative approach is proposed which is based on cognitive mapping with a series of interviews. The data content were analyzed and cognitive map was extracted. A total of ten concepts were selected from literature to represent effectuation principles and effectual network basis. Through a crosssectional design the proposed approach is captured by the inclusion of the different components. For validation purpose, a sample of seven entrepreneurs from S f a x (Tunisia) is used. The results show that effectual network components are vital for oriented entrepreneur actions. This paper can provide assistance to academics and practitioners to recognize decisions and actions of effectuators in a specific entrepreneurial environment.