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The significance of information technology on real estate agency firm earnings

The application of various forms of information technology (e.g. internet, SMS, emails etc.) in businesses have affected how brokerage are being conducted by estate agency firms. Information technology is used to attract new buyers/sellers, reduce marketing costs and to close property deals quickly. This study investigates whether information technology has a significant effect on the earnings of estate agency firms in Malaysia. The data for this research are compiled from a questionnaire survey on 97 estate agency firms. Factor analysis and regression analysis are used to examine the relationship. Analysis shows information technology has a positive significant impact on estate agency firm earnings.