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Research on the Interactive Model of Information Flow Advertising in WeChat Moments

UK Abstract: This article uses a combination of qualitative and quantitative research methods to conduct an empirical analysis of the interactive effects of WeChat Moments information flow advertising, and explore the factors that affect the interactive effects of WeChat information flow advertising. Research on information flow advertising is conducive to advertisers to carry out accurate placement at a lower cost and improve advertising effects. Through interviews and questionnaire survey methods, the influencing factors of the interactive effect of the information flow advertising in Moments are analyzed. The main influencing factors of the interactive mode of Moments information flow advertising are advertising form, privacy protection, accuracy, and frequency of delivery. On this basis, the article puts forward strategic suggestions to enhance the interactive effect of WeChat Moments information flow advertising.