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Factors affecting professionals' selection in high and low-value online service procurements

In this paper, the aim is to determine the factors that lead to selection of freelancers in the procurement of professional service. The results reveal that higher bidder rating and higher number of bidder rating increases the likelihood of winning the auction while higher bid and higher delivery time of low-value project decreases the likelihood of winning the auction. Furthermore, higher rating, higher relative time of delivery and higher bid is more important for clients of low-value projects while higher number of rating is more important for clients of high-value projects. It is also found that higher bidder rating, higher number of bidder rating and higher relative time of delivery increases the winning bid amount while higher competition decreases it.