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An agenda for electric grocery shopping supply chain research

Electronic Grocery Shopping (EGS) has emerged as a challenger to traditional grocery business during the last few years. However, it has not yet achieved remarkable marketing share. One reason is inefficient supply chain of the e-grocery business. Especially the home delivery adds extra costs. This paper introduces a new supply chain configuration called Hybrid model for the EGS with the purpose of increased operating efficiency and lower investment costs. It also launches a research agenda for the Hybrid model. The Hybrid model is studied in terms of costs and service and compared to current business models.