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Book Review: Channels of Desire: Mass Images and the Shaping of American Conscionsness, by Stuart and Elizabeth Ewen, New York: McGraw-Hill, 1982

The mass media and the industries of fashion and design, through the production and distribution of imagery, have reconciled widespread vernacular demands for a better life with the general priorities of corporate capitalism. The growth of the advertising industry, beginning in the 1920s, is THE fundamental expression of this development. Built on expanded production and the economic potential of con-