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Shaping public behavior and green consciousness in India through the ‘Yo!Green’ Carbon Footprint Calculator

ABSTRACT Climate change poses one of the greatest challenges of any kind facing human society today. It is a threat to the availability of land, air, food and water – all of which are key constituents of the Sustainable Development Goals. Much of the observed change in climate is anthropogenic in nature. Hence, it is imperative for all human societies to make a positive contribution in spreading greater public awareness and engagement for creating a more sustainable world. Due to the lack of a reliable carbon footprint measurement system specific to Indian conditions, a robust multimedia application has been developed and designed in the form of India's first certified Carbon Footprint Calculator. Titled the ‘Yo!Green’ Carbon Calculator, it allows individuals and households to measure their greenhouse gas emissions, and recommends simple mitigation measures based on their emission profile. This paper presents the methodologies, assumptions and processes which have been adopted to develop the Yo!Green Carbon Calculator.