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An Empirical Investigation of Demography and Customers’ Preference of Internet Banking in Indore District of Madhya Pradesh

Technology has enhanced the standards of services provided by banking system via ATM, mobile banking and Internet Banking. This is the reason why banks have located themselves at the front position of the technology for the last decade. The current study, there is an empirical investigation of demography and customers’ preference of Internet Banking in Indore District of Madhya Pradesh. Bank customers of various bank branches located in Indore district was target population for this study. As it was difficult to identify sample frame i.e. total number of internet banking users in Indore district hence non-probability sampling method is used In the preference analysis, it is concluded that payment (online purchase, fees, tickets and hotel booking) service and getting information (balance enquiry, mini statement etc) is very much popular and most preferred services in Indore district. In the whole research, it is also observed that majority of users are belongs to urban area i.e. Indore tehsil. So banks need to concentrate on semi urban as well as rural area for the enhancement of banking industry.