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THE PERSONAL EXAMPLE OF INFLUENCERS FROM THE POINT OF VIEW OF STUDENTS

The article presents an analysis of the results of a survey conducted with students, aimed at the educational interactions carried out through the content published by influencers. The main goal of the research is to identify the opportunities and challenges of influencer publications in the context of the educational process. Among the main tasks of the study are: to analyze the opinion and recommendations of the respondents regarding the integration of influencer publications in the process of education; to outline guidelines related to the utilization of educational opportunities in this direction and overcoming the existing challenges, in order to implement innovative solutions and resources in education. The research methods are: theoretical analysis of scientific literature on the topic and survey in digital format.