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The Importance of “Niche” Journals To New Business-Communication Academics— and To All of Us

This commentary, extending one published in 2007, reports on a study of publishing advice being given to new academics in business communication. The findings suggest that “niche” journals such as the Journal of Business Communication are very important to these academics' professional advancement and are, in general, well regarded in the respondents' host departments. Such journals are essential to the scholarly conversation in specialty areas that are not well served by bigger, mainstream journals.