{'fraction_non_alphanumeric': 0.02204261572373255, 'fraction_numerical': 0.0, 'mean_word_length': 5.1909090909090905, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
A Review of “Going Beyond Google: The Invisible Web in Learning and Teaching”

from Latino marketing research sources to help illustrate the cultural differences between European Americans and Latin Americans. One example is that European Americans tend to be “individualist” while Latin Americans tend to focus less on themselves and more on the collective (family and friends). Thus, library services and programs should be more focused on Spanish speakers’ collective perspective rather than on the individual. A way to implement this is to allow more than one user to use a computer at a time, which Spanish speakers tend to prefer. Another is to feature images of family and groups of individuals in promotional materials, reading together and having fun. The chapter titled “Marketing to the Spanish” illustrates how marketing strategies can be taken from the private sector and applied to the library. Attending community cultural events, visiting local Latino businesses that cater primarily to Latinos, and becoming familiar with local Latino newspapers, magazines, books, and Web pages are suggested methods for better understanding local Latino interests, concerns, and information needs. This book is a useful guide for developing an effective, coordinated plan. It will help any library and its staff to become more able to serve the Latino public.