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Assessment of the influence of external factors on the private medical sector development in Ukraine

The article investigates the influence of external factors on the private medical sector development in Ukraine in modern conditions and formulates proposals to reduce their negative effect. In the process of research, the following general scientific methods were used: structuring, comparative analysis, grouping, expert assessments, statistical. It is substantiated that external factors of influence on the private medical sector can have a direct and indirect, stabilizing and destabilizing character. The influence of each identified factors is analyzed by grouping and highlighting the list of factor conditions that determine the success and limited development of the private medical sector. The conclusions substantiate further ways of developing the private medical sector in Ukraine, taking into account the assessment of the impact of external factors, which are, firstly, in the implementation of investment projects to modernize medical equipment for treatment and diagnostics, and secondly, in establishing business contacts with insurance companies and the state, thirdly, in the implementation of effective information systems. A method for assessing the influence of external factors on the development of the private medical sector is proposed, which is based on the use of a square matrix of contiguity and allows to calculate the relative importance of each factor, both stabilizing and destabilizing actions, which made it possible to identify priority factors in each direction, and form the basis for developing recommendations for increasing the potential of the health care system of Ukraine through the activation of the private medical sector. It is proved that the strategy for the private medical sector development in the near future should be aimed at expanding market share for the middle-class population.