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The Private Sector on Public Land: Policy Implications of a SWOT Analysis of Banff National Park

Abstract Banff National Park located in the Canadian Rocky Mountains is in many ways a paradox: protected wilderness with a thriving private sector. While some argue that these are incompatible, others welcome the commercial presence within the park as a way to complement nature-based tourism and provide services for local residents in the town of Banff. The objective of this research is to use a Strengths, Weaknesses, Opportunities and Threat (SWOT) analysis to determine how to support the business sector in Banff National Park within a framework of national park regulations and the imperative need for sustainability.