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Building a Business Program in Romania: Creating and Sustaining Change

Abstract This article deals with initiating and implementing change in a Romanian university and the problems with attempting to sustain and maintain the change initiatives. An American university received funding by the US government to assist with developing an industrial business management program at a Romanian university during the 1990s. Nine important program initiatives were proposed and attempted, resulting in changes to the established way of doing things in the Romanian university. Five of the nine initiatives were not sustained. The explanation presented in this article emphasizes that the change leadership must be sensitive and aware of the cultural and psychological factors. The explanation for the success and failures of the change initiatives is developed by examining the American partner understanding of leadership to promote participation and involvement with the Romanian partner. Many of the change initiatives were pushed on the Romanian partner, thus failing to gain commitment and acceptance of the change initiatives. When the American support ceased to support the change efforts, the Romanian partner continued the change efforts, but within the old cultural values system that they understood and could operate with. The conclusion explains the failures in that the Americans pushed too fast without the participation and involvement of the Romanians, thus not gaining any commitment and acceptance for the new change initiatives.