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Book Review: Corporate Political Behavior: Why Corporations Do What They Do in Politics

Based on ethnographic observations stretching over a 2-year period, surveys and interviews, Hahrie Han argues that whenever leadership moves past transitional outcomes that entail increasing the nominal membership into motivating a deeper-felt commitment by transforming activists and their capacities, it is more likely to extract more lasting deeper involvement from these. Contextual factors, such as demographics, political orientation and previous political activities, are shown to be irrelevant, as there seems to be no consistent pattern of association between them and the robustness of the activism displayed by the volunteers. A must-read for all those practising or researching activism, How Organizations Develop Activists has one serious shortcoming. It dances around the topic of group cohesion without approaching it, despite the fact that the empirical material seems to point in that direction. A fundamental contention of the volume is that positive interpersonal interactions are the sine qua non component of the transformational organising that goes on in high-engagement sites. The decision of leaders to engage volunteers in skill-developing activities implies the creation of personal links with them that, in turn, motivate volunteers to stay engaged in group activities and invest more time in producing higher-quality work. Social commitment theory, just to take one example, would have fallen perfectly in line with this argument insofar as it maintains that repeated successful interactions between group members generate high-quality attachments that keep members tied to the group, preventing deficient performance or exit. Han herself is going in this direction, but does not go quite far enough. She states that reinforcing activists’ social identities as group members is key in the high-engagement strategies of mobilisation and organisation, but she does not acknowledge the powerful effect that considering oneself a member of a group has. If she had taken the step, this would have been one of the first studies thoroughly to substantiate the link between cohesion and efficiency.