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PESTLE ANALYSIS OF ORGANIZED RETAILING IN INDIA

The
Indian retail industry is characterized by the fragmented industry and lead
majorly by Unorganized sector. Retailing believed to be a traditional Business
sector has started gaining entry into modern retailing sector in India where it
requires managerial skill and understanding of the influence of Political, Economic,
Socio Cultural, Technological, Legal and Environmental dimensions in the Retail
industry to sustain the business. In retailing sector also many retailers and
practitioners remain unaware of the influence of the PESTLE factors on the
organized retailing business. This study contributes to assess the challenges
of the organized retailing sector in developing nations like India by providing
the detailed analysis and understanding on current trends in organized retail
management and put forth the influence of technology, politics, environment,
social and legal aspects in organized retailing sector.