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Anthropomorphic metaphors in wine discourse, with special reference to Japanese wine manga


 Wine discourse has been readily found in the forms of wine tasting notes, reviews, advertisements, poetry, and classical
 literature. The popularity of Japanese wine manga, however, introduces a new venue for wine discourse and vector along which academic
 analysis can be conducted. In this paper, we seek to expand upon prior research on wine semantics and wine discourse by applying the
 framework of Cultural Linguistics to the subgenre of wine manga. Based on an original, Japanese-French bilingual corpus developed from the
 graphic novels Sommelier and Kami no Shizuku – each an epoch-making work, highly didactic in nature – our
 analysis focuses on the conceptual metaphor wine is a person. Results illustrate the Japanese authors’ contribution to the
 figurative language used in wine discourse. In other words, in Japan just as in France, wine is a person, and there is a shared cultural
 understanding of wine, or traits therein, being the embodiment of the human.