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An Operations Research Approach to Leveraging New Technology Opportunities

Abstract Operations research, the science of decision-making, offers a logical structure to management decisions. Operations research is known by several synonyms including systems analysis, quantitative analysis, and management science. Systems decisions can be classified as allocation, scheduling and routing, competition, queuing (waiting) lines, inventory control, searching, replacement, and maintenance. Operations research offers tools such as linear programming, nonlinear programming, decision analysis, neural networks, genetic algorithms, etc., to approach those decisions in an efficient and effective manner. An example from operations research literature is given for the successful application of systems analysis to optimize products and profits at Sadia, the largest poultry producer in Brazil.