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Infrastructure Is A Key Factor For The Success Of An Entrepreneurial Business: A Case Study Of General Store Business In Gulistan-E-Jauhar, Karachi

The part which entrepreneurs play in the economic growth of any country needs no elucidation. Having started new businesses- by utilizing their skills and knowledge- they give proliferation to new ideas in the market and reach the right decisions that serve as vehicles of prosperity and enhancement of the business. The global quest for achieving permanence in economic development and acceleration of social progress has found a new light in entrepreneurial activities. A lot of proponents such as burgeoning urbanization and industrialization, coupled with the prevalence of social legislation as well as general awareness and entrepreneurial education on formal grounds have set the stage for the ever-increasing omnipresence of novel entrepreneurial ventures in various economies across the globe. This study emphasizes the need for adequate infrastructure for an entrepreneurial business, which is a key factor for the success of an entrepreneurial business. Employing a well-developed and verified scale, data collection from 100 respondents was done on a convenience basis. All of the respondents amongst whom the questionnaires were distributed to different Kariyana and general stores located in Gulistan-e-Jauhar, Karachi and descriptive statistics were applied on the relevant variables such as the importance of infrastructure, location of a business, positioning of products in a general store, similarly, use of other business techniques such as educated and trained salespersons, following to proper timing for the business, nice dealing with customers, etc. This research article aims at contributing to the existing academic literature present on the importance of infrastructure required for the better results of an entrepreneurial business. This study shall assist government regulators in making informed decisions while addressing the need and importance of adequate infrastructure for Pakistani entrepreneurs, which shall lead to more effective and well-planned initiatives, which can help not only to improve the performance of entrepreneurial ventures but also to curb and eventually eradicate poverty from Pakistan.