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Intended Belief and Actual Behavior in Green Computing in Hong Kong

Research in green computing is mainly focusing on the practices of IT vendors and businesses. This paper examines the belief and behavior of IT users in green computing. Based on the Theory of Reasoned Action and Theory of Planned Behavior, this paper concludes that 1) the attitude toward green computing is the dominant factor explaining the belief or intention of IT users to practice green computing, and 2) the perceived behavior control toward green computing has the most influence on IT users to actual green computing behavior.