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The Influence of the First Comments and the Additional Comments on the Sales Volume of Functional Goods – An Empirical Study Based on Toilet Paper

The purpose of this study is to to explore the influence of initial and additional comments on the sales volume of functional goods, this study takes toilet paper as an example to obtain the data of the number of initial and additional comments, emotional dimensions and monthly sales volume of the toilet paper goods on the e-commerce platform, and uses SPSS to build a regression model to draw the conclusion that both initial and additional comments have an impact on the sales volume of functional goods, but with different dimensions the influence intensity is different.