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The Voice of the Customer Product Simulation Integration A Strategic Initiative at Boeing Commercial Airplane Group

Background Executive management and strategists of engineering and manufacturing companies are continually bombarded with an ever-growing array of tools, technologies, and solutions that promise to bring immediate gains in productivity and efficiency. They are frequently left challenged with trying to assess the true benefits of the tools relative to overall business operations. After investing heavily in the necessary software, training, and services, these executives and strategists often discover that their operating costs have increased, and that their global business expectations were never met. This occurs because implementation is often performed at a local departmental or functional level without consideration of the global impact to the company-level culture, processes, and business operations.