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Research on Competitive Strategy - Case of a Taiwan Technology Material Manufacture Enterprise

For an enterprise to survive in a rapid business environment, the enterprise is required to develop core competencies through the understanding of its competitive advantage. In this study, Porter’s five forces were used as factors to evaluate competiveness while importance-performance analysis (IPA) was used as an assessment framework to evaluate the production competitiveness. An manufacturing enterprise is examined to identify its advantages and disadvantages to facilitate an appropriate competitive strategy.