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A Model of Web Site Quality Assessment

The article presents a hierarchical framework that supports Web site quality assessment. The framework is composed of a hierarchical structure of criteria and subcriteria and makes use of the analytic hierarchy process to enhance criterion and subcriterion weight value assessment during group assessment. To validate the framework the authors conducted an experiment that involved assessing the Web sites of the three cellular phone service providers in Greece by 122 users. Results confirmed framework validity and rotated factor analysis supported reduction of the original model to a Web site quality-scoring framework, which involves nine composite quality criteria.