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Research on the status quo and countermeasures of the commercial Model of live streaming with goods on vertical e-commerce platforms -- taking jewelry and jade industry as an example

With the gradual development of Internet live broadcasting platform, many e-commerce platforms begin to sell through live broadcasting with goods, which not only improves profits but also brings many problems to be solved.In view of the huge growth of major online sales and the rise of jewelry live streaming with goods industry, this paper first analyzes the business model of jewelry live streaming e-commerce platform with goods, summarizes the current mainstream jewelry live streaming e-commerce business model, and then analyzes the problems of jewelry industry in vertical e-commerce live streaming marketing. Finally, corresponding measures are proposed to deal with the problems existing in the live broadcast marketing of jewelry industry, which provides a theoretical basis for the online live broadcast of jewelry and jade industry and has certain reference significance for the marketing of similar vertical e-commerce products.