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Leading MSME during COVID-19 Crisis by Utilizing Pro-social and Spirituality Approach

COVID-19 doesn‘t spread pandemic disease only, but also transmits economic crisis globally. Small business enterprises (MSMEs) as one of the national economic pillar in Indonesia were greatly affected by the crisis. This paper attempts to elaborate the business resilience of MSMEs and to examine the impact of pro-social leadership, spiritual practice in business, and health protocols on MSMEs‘ resilience. This paper is based on a cross-sectional and quantitative which was supported by 506 owners and/or managers of MSMEs in Jawa dan Sumatera. The data were collected by online form and were analysed by using the PLS-SEM approach. The result explains that in dealing with Covid19, MSMEs need a pro-social behaviours approach in leading business and practicing spirituality in doing business. Health protocol of COVID-19 does not impact on business resilience significantly. This study contributes to the organizational behaviour theory, especially leadership in MSMEs during crisis.