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A Research Model for Mobile Phone Service Behaviors: Empirical Validation in the U.S. and Turkey

Abstract Mobile phone services' adoption and acceptance issues may have a significant impact on business and personal communication practices at the regional and global levels. In this paper, we test an extended technology acceptance model (TAM) in the U.S. and Turkey. We explore key factors that influence the usefulness, ease of use, and intentions to use advanced mobile phone services, such as mobile Internet access, E- Mail, and payments. Our results provide support for the technology acceptance model from both samples and for the importance of variables such as efficacy and personal innovativeness. In addition, we observe differences between the two samples and offer culture-based implications of our research. Finally, research and practical implications are provided.