{'fraction_non_alphanumeric': 0.010940919037199124, 'fraction_numerical': 0.0, 'mean_word_length': 6.26984126984127, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Personality/Life Style and Television Viewing Behavior

This article reports an empirical study designed to provide advertisers with information concerning the personality and life-style characteristics of television program audiences. The results indicate that audiences are relatively heterogeneous in terms of psychographic characteristics. These variables appear to be of limited value for describing audience composition or predicting viewing behavior.