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SEO Analysis of Institutional Repositories: What's The Back Story?

This paper summarises the approaches taken to the open analysis and interpretation of findings of surveys of the SEO (Search Engine Optimisation) characteristics of three institutional repositories provided by three Russell Group universities in the UK. 1. BACKGROUND In a paper on "Open Metrics for Open Repositories" (1) Kelly et al described how "Metrics for repositories can be used to provide a better understanding of how repositories are being used, which can help to inform policy decisions on future investment, technical policy decisions on enhancements to the technical infrastructure". The paper concluded by arguing that "repository managers should be pro-active in showing a willingness to provide open access to repository metrics" since such approaches are "consistent with the culture of openness which underpins those involved in the provision and support of open access repositories". Since the paper was published the author has worked with a number of repository managers in UK institutions in order to support the open analysis and interpretation of repository metrics. This paper summarises this work.