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Research on the Integrated Model of “Internet + Agricultural Products” under the Background of Rural Revitalization: – Analysis based on Porter's Five Forces Model

Implementing digital village strategy and further advancing “Internet + agriculture” serve as an essential impetus to revitalize rural areas, develop rural economy and promote entrepreneurship and employment of farmers. The innovative model of “Internet+ agricultural products” integration exerts different influences on agricultural entrepreneurs, organizational structure of agricultural enterprises, and circulation links of agricultural products. In this study, suggestions are proposed for innovation of “Internet + agricultural products” integration in accordance with analysis of Porter's Five Forces. It is hoped to facilitate integration and development of primary, secondary and tertiary industries, and revitalize rural areas.