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The Sentimental Influence of Investors on Investment Decision Making

The study explores the impact of investor’s sentiments on individual investment decision making in the stock exchange of Pakistan. It illustrate a broad range of factors that are usually unseen during the decision making process although the fact that they have a huge influence on their course of action. There are number of factors that are the cause of investor’s overall attitude and sentiments. These factors like religion, overconfidence, affect heuristics, demographic variables etc. Some of these factors impact negatively on an investment decision of an investor but at the same time others could help the investor to make logical and rational decisions. It is an exertion to enhance investors understanding about the factors that could stay away his/her vital investment decisions towards irrational decisions. Primary data is use to conduct the present study. Questionnaire is used to gather data from respondents. Sample size consists of 200 stock investors and brokers from Islamabad Stock Exchange. Convenience sampling technique is used, E-Views is used as statistical tool to test hypothesis. Regression analysis shows that overconfidence, religion has significant relationship with investment decision. While affect heuristics have insignificant relationship with investment decision. Demographic is taken as moderator variable. 
 