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GOING THE EXTRA MILE: TEACHING INNOVATIONS DURING COVID TIMES

ABSTRACT The 2021 Society for Marketing Advances Annual Conference, in Orlando, Florida, offered thirty-four Teaching Moments from marketing educators around the globe. The purpose of the Teaching Moments sessions was to quickly advance innovative teaching techniques, ideas and assignments allowing other educators to implement these methods in their own classrooms. This article features eleven of the best Teaching Moments from the conference, as determined by peer reviews. Additional support materials for these teaching innovations can be found at the websites of the Society for Marketing Advances or DePaul University’s Center for Sales Leadership.