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On the development of e-business strategies: an integrated fuzzy logic and game theoretic approach

This paper presents a methodology to formulate business strategies for the web-based markets. We focus on strategies that involve decisions made by companies about the selection of the appropriate products to be launched on the web, as well as decisions about the right timing to do so. Our approach builds on the concept of a product's market value. The linguistic or imprecise perception of the customers on the product attributes is handled by using Fuzzy Sets theory, while the problem of exploration and resolution of the strategic issues involved is addressed through a Game Theoretic analysis.