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LINGUO-AXIOLOGICAL PORTRAIT OF MODERN LUGANSK (ACCORDING TO THE DATA OF ASSOCIATIVE EXPERIMENT)

The axiological approach to the study of the linguistic portrait reflects the value potential of the linguistic personality of a resident of the city of Lugansk within a single culture. In this article, the results of a linguistic associative experiment are presented in relation to spiritual and material needs. For defining the central concept of evaluability, we selected language units based on the respondents speech – thinking operation under binary conditions (valueanti- value). The results are related to the existing ethnic and political ideas about the value of the object, sociological and historical conditionality. Communicative evaluation as a factor of ethno-cultural behavior of a Russian-speaking Lugansk citizen illustrates the sphere of “important” – “unimportant”, “true” – “false”, “sacred” – “desacral”. The modeled value system forms a microfield based on associative relationships. The established axiological hierarchy after generalizing the results of the associative experiment showed a vertical with the subjective nature of values, based on the spiritual and material needs of a person (loyalty, soul, charity, wisdom, honor, work, spouses, feat, etc.), which are reflected through the prism of the national language system. The perinuclear and peripheral zone of a language unit consists of a sensory-figurative reflection of the object, and the diversity of values contains both positive and negative characteristics. This study allows us to present a fairly reliable linguistic and axiological portrait of a Russian-speaking resident of Lugansk with a personal cognitive base and an individual character of assessment or emotion in the act of speech in the context of the Russian language picture of the world.