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A Fuzzy Set Approach to Assessing E-Commerce Websites

E-commerce websites assessment plays an important role in finding out how effective corporations’ websites are designed to meet organizational requirements and eventually help increase organizational profits. This paper proposes a fuzzy set approach to assessing e-commerce websites. It provides e-commerce website evaluators with a flexible way to present their evaluation which takes into consideration imprecise and uncertain assessment data. A general e-commerce website assessment framework is presented. A web-based assessment system supporting the assessment framework was developed and tested in assessing websites of the top 120 Fortune corporations.