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A Review of “Tourism and responsibility. Perspectives from Latin America and the Caribbean”

Don’t expect to find this a superficial book about the attractions of tourism in Latin American and Caribbean destinations. This would be my first piece of advice for prospective readers. I would not recommend the reading of this book for relaxation and distraction; nor in your spare time on holiday, especially if you are in a third-world underdeveloped country. On the contrary, this is a piece of work to be read with a critical spirit. If your mood allows, it will help you to reflect in depth on some tense and disagreeable situations related to tourism development and its impacts on the environment and local communities. Are you willing to face some of the negative effects of tourist investments? Are you prepared to open your eyes to what lies beyond the beautiful hotels, resorts and other tourist attractions in these countries? And, of course, it is much more valuable if you read it before choosing where to go for your next holiday and what type of tourism really appeals to you. This book deserves to be read and reread, because of the seriousness of its content. It deals with one of the hottest topics today, in tourism and other industries, in academia and in company boards of directors: business responsibility (corporate social responsibility, as it is usually called), or responsible tourism in this case. What is the tourism company responsible for? Just for maximizing profits? Should the tourism firm accept responsibility for its externalities – pollution, global warming, poverty, exploitation, mendacious propaganda? And if so, to what extent and in what way? Generally speaking, responsible company behavior is much under discussion around the world, and has been for a decade or more. This often translates into the question: how do we become a responsible company, or at least get considered to be one? Academics, practitioners and politicians are devoting a lot of efforts to defining the profile of this complex topic, but this is not finished yet. There are different perspectives and approaches, and not enough consensus has been reached yet. This is why the contribution of this book is valuable and arrives at a very opportune moment in this discussion, particularly in the case of tourism, where this debate has taken place later than in other industries. This book represents an appropriate contribution, and presents us with a lot of wellchosen real situations and cases. Two of the authors are academics, and this is a book written with full scientific rigor, but its approach is not theoretical. Instead of presenting theoretical insights about the topic under consideration, the authors make their impact on us with powerful descriptions of real problems, illuminating the hidden human faces of tourism, true situations many of us don’t like to see or know about when we are looking for relaxation and fun. The terminological jungle around the concept under study is in fact very messy. Ecotourism, sustainable tourism, . . . , and now responsible tourism. This is confusing for the agents involved, no doubt about that. However, Mowforth, Charlton and Munt are successful