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The road to rebellion: A qualitative study of social identity in climate change activism.

Collective action is incumbent to avert the worst effects of climate change. This study takes a qualitative approach to investigate the motivations for engagement in climate change activism. Focusing on group dynamics and affective responses to climate change, interviews with eighteen participants reveal that anticipated guilt, sadness and anger are all salient emotions in the chosen context. Important factors eliciting these responses were the threat to future generations and the destruction of nature. These findings all appear to be underpinned by a moral obligation or personal responsibility to act. Moreover, distrust and anger regarding government inaction appear to propel individuals to take contentious forms of politics to achieve social change. It is argued that the personal goals and motivations of individuals may be the most crucial factors concerning engagement with collective climate change action.