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A SOCIAL MEDIA TREND: HOW DOES TikTok INFLUENCE ADULTS?

Social media has become a huge part of our culture. From Facebook to Instagram to Pinterest, social media is ingrained in our daily lives. It is becoming more obvious that people live with their phones in their hands and the world at the fingertips. In August 2018, however, the face of social media changed forever when the company Bytedance Ltd. acquired the social media platform formerly known as Musical.ly. Through this merger, TikTok was born, and social media would again evolve. With this evolution in mind, this research sets out to underline how those social media changes affect adult users, if at all. The primary objective is to understand if the TikTok experience changes adults and in what ways through the use of primary and secondary resources. The survey administered to TikTok users within the United States ages 25-40 will provide primary data that will then be compared to secondary resources and publications collecting similar data for different age groups.