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Effects of Body Weight Perception and Goals on Consumption Behaviour among College Students

Comfort foods and sweetened beverages consumed by college students may contribute to the overweight and obesity epidemic. The aim of this study was to assess the correlations between the perception and goals of body weight with the consumption behaviour of sweetened drinks and fried potatoes among college students. A cross‐sectional survey of 371 college students was conducted using self‐reporting questionnaire, including information related to regular soda or pop drinks, other sweetened drinks, and fried potatoes consumption behavior in the past month. The students also described their body weight perceptions and future goals. Multinomial logistic regression analyses were performed to examine the associations. The students who were satisfied with their weight were less likely than the overweight students to have a lower consumption of other sweetened drinks and fried potatoes (p<0.001). Also, those who were underweight were less likely than the overweight students to have a lower consumption of other sweetened drinks (p<0.001). No correlations were found between perception and goals of body weight with the soda and pop drinks consumption. Students who were trying to stay at the same weight were more likely to have a lower consumption of fried potatoes than those who were trying to lose weight (p<0.001). These findings suggest that college students who were at the right weight or underweight were less likely to control their consumption of comfort foods and/or sweetened beverages than overweight students.