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NORTH LONDON'S SHOPPING CITY

Wood Green “Shopping City” is hardly the most attractive development Europe has ever seen — the heavy, red‐brick, municipal feel of the place doesn't merit the warm and exciting catch‐phrases which the publicists have dreamed up for it. However, as an integrated urban development it figured prominently in the International Council of Shopping Centres' 5th Annual European Conference, where it was used as a case study for a panel session. As far as general information goes, there are still 14 units on the market, and standard shops are letting for between £20,000‐£30,000 in Phase II. The centre is mainly for comparison shopping, although there is a bid to increase food representation in certain areas, and there are restaurant facilities within the development itself. Wood Green was designed to be a major focus for shopping in North London and to cater for a projected catchment area of some 3–4 million people. The last attendance figures available for the “Shopping City” (which were taken in late April when a number of shops now open were not trading) show Saturday to be the peak day, when a total of 50,000 people used the centre. Phase I was started in 1973, and sits on the east side of Wood Green high road. Phase II, on the west side, began construction in 1976, and the major stores of D H Evans and CA Nigel Woolner of Chapman Taylor Associates, who have Eldon Square in their portfolio and who are involved in the West One development in Oxford Street; Rex Mercer of Drivers Jonas, which acted on behalf of the London Borough of Haringey for the Wood Green development; and Derek Nunn of Bungey, Nunn & Stock, marketing advisers, who also contributed to Wood Green. Roger Lucas of Richard Ellis chaired the panel.