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Hard data drive physician buy-in for pathway development efforts.

Although getting physician buy-in for clinical pathway initiatives remains a challenge at many hospitals, there are things you can do to stack the odds in your favor, experts say. The first step is to lay the groundwork for physician support by winning over key physicians early. Target the chief of staff, a respected physician in a relevant field, or the physician you expect to be most resistant to pathway efforts. To maintain physicians' goodwill, you must manage to keep physicians involved in the pathway effort without making excessive demands on their time. Experts suggest incorporating pathway discussions into already-scheduled meetings, and shifting the burden of paperwork away from physicians. A third crucial component of buy-in is supplying physicians with valid, reliable data in a clear and concise manner. Build in a feedback loop, and let them know the data you collect won't be used against them.