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THE DIGITAL TRANSFORMATION: A PREMISE OF AGILE ORGANIZATIONS

The paper aims to underline the influence that the gender and age of employees have on the strategy of digital transformation in organizations. The research was conducted between September and December 2020 on a sample of 185 respondents from various organizations in the field of vehicles whose organizations have started a process of digital transformation. The results of our research have shown that there is a direct relationship between digital transformation and the agility of the organization and that the gender and age of employees partially influence the digital transformation strategy in organizations. Moreover, the organization's vision and mission must be at least one-step ahead of the digital transformation strategy. Thus, vision and mission must be the key components that underline the particularities of the digital strategy and not the other way around.