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The role of the Family Planning Association in Hong Kong's fertility decline.


 The fertility decline in Hong Kong appears to be the result of 1) the economic and social development achieved during the 1960s which created an environment favorable to the development of a family planning program, and 2) the changes in the practice of and to a lesser extent the attitude toward contraception induced by the Family Planning Association (FPA). The FPA has motivated people to accept family planning services and has provided them with an inexpensive and convenient source of contraceptives. Prior to 1966, posters, pamphlets, and newspaper advertisements were the main sources of publicity with radio and television used only on a limited basis. Since 1966 the existing channels of communication have been modified and new approaches in the form of film showings, contests, and telephone inquiry services have been developed to inform and motivate couples to begin contraceptive practice. After many years of these publicity campaigns, over 95% of all married women in Hong Kong understand that contraceptives can be used for limiting births and practically all of them are familiar with the FPA. Additionally, the most important referral source, accounting for over 85% of all new acceptors, has been the person-to-person contact made by the FPA family planning workers as well as satisfied clients. In 1966 fieldwork operations were expanded and a new recruitment strategy was initiated in which activities were increasingly concentrated in maternal and child health centers. The effect of reaching young and low parity women in the mid- to late 1960s has been cumulative. Since 1969 there have been indications that fertility decline is increasing in the older age groups. Although the extent to which the FPA's activities encouraging the use of the more modern methods of contraception affected the fertility decline is difficult to determine, it is obvious that the population was receptive to the new and improved methods as evidenced by the boom of acceptors in 1965 when IUD insertions were at their peak and by the 2nd boom in 1969 when the large-scale distribution of orgal contraceptives began.
