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Self and Identity in Personal Blogs: A Cross-linguistic and Cross-cultural Perspective

Blogs are often defined as “frequently modified web pages in which dated entries are listed in reverse chronological sequence” (Herring, Scheidt, Wright, & Bonus, 2005, p. 142). Being a publishing and social communication platform simultaneously, blogging has rapidly gained great popularity among young people worldwide over the past few years. Herring and colleagues (2005) classify blogs into three types: personal journals, filters, and k-logs (i.e., knowledge logs). Among them, personal journals are the most common. In fact, many bloggers take blogging as “a form of social communication in which blogger and audience are intimately related through the writing and reading of blogs” (Nardi, Schiano, & Gumbrecht, p. 224). Blogs have distinctive technological features that set them apart from other forms of internet-based communication. abstract