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A Conceptual Analysis on the Impact of Internet of Things (IOT) Towards on Digital Marketing Transformation

The growth of digital technology presents organisations with both huge potential and significant obstacles. Given the growing awareness of “loT and Big Data”, the goal of this study was to lay out the present status of business digitizing and to add to existing theory. The “Internet of Things” (IoT), Big Data, and data analytics along with cloud platforms, all provide opportunities for industrial enterprises to use technology to transform their approaches, particularly in the implementation of “new service-oriented marketing strategies”. In other words, marketing managers can, in general, incorporate new gadgets into old processes or enhance the technical content of products or services. Businesses may gather and evaluate review information and data, allowing them to develop relevant marketing strategies. A collection of innovations constitutes the foundations of today's technology landscape, as well as the catalysts of the resulting business change. Among these technologies, the “Internet of Things” (IoT), particularly the “Industrial Internet of Things” (1IoT), is crucial in assisting businesses in increasing the utilization of their machines and in the creation of service-based products in manufacturing organisations. This research paper has considered survey or primary quantitative method for data collection based on impact of loT towards creating digital transformation. In this context, 55 random people are selected and collect their responses.