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A Comprehensive Study of the Market Determinants Impacting Sustainable Packaging

The packaging industry has considerably been witnessing significant growth over the past few years. In today’s scenario, incorporating sustainable practices in packaging businesses is becoming a standard. Whether, it is due to the preferences of manufacturers, regulatory standards, consumer pressure, or retailer’s choice, the eco-friendly packaging solutions are increasingly attaining a rise in demand. Shifting trend towards environmental efficiency, has led to an increase in focus on fewer resources, lesser energy as well as smaller footprint among various packaging businesses. In order to cater to the potential pressure stemming from these trends, advanced level of agility and technological innovation is gaining traction. Hence, re-inventing and re-thinking by packaging industries poses strong and concrete opportunities for the transformational shift towards sustainability solutions thereby, also eliminating the plastic packaging issues in different sectors. This paper discusses about the determinants impacting sustainable packaging along with the market analysis for the same.