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PRAGMATIC ASPECTS OF SEMANTICS OF TRANSFORMED PHRASES

The article deals with the problem of pragmatic aspects of the semantics of transformed phrases. Functional-pragmatic features of transformed phrases are explored on examples of structural-semantic transformations of the distributionof the component composition. The structural analysis is presented and the formal features of the phraseological transformations updated by the spreading of the component composition is analyzed. An attempt to find out the causes and purposes of the authors using of the structural-semantic transformations of the component composition spreading of phrases and their influence on the phraseological significance is made in the article.In accordance with the author’s intentions, the pragmatic potential of phraseological transformations in the Czech opinion journalism is clarified. Comparing meaning of the actualized phraseological transformations with the values of phraseological invariants (based on the Czech National Corps), the author identified 5 types of the semantic landslides: 1) specification of semantics; 2) the literalization of semantics; 3) intensification of semantics; 4) expression of semantics; 5) explication of semantics. The pragmatic potential of phraseological semantics modeling is outlined.