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What Do We Know About Destination Branding?

Destination branding is a recent field of study related to tourism and marketing. Based on a categorized bibliometric analysis of 272 articles published in Thomson Reuters' journals since 2001, this chapter characterizes intellectual structure of the scientific publications about destination branding, identifies its authors' location in terms of institution and countries, and recognizes main research lines. It also provides co-citation networks of authors, journals, and their respective clusters. This analysis enhances knowledge on destination branding and supports new studies and researches in this field.