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Memorable Customer Experiences: A Tool to Enhance Firm Value

Creating memorable customer experiences by identifying and satisfying customer’s needs and desires becomes the prime objective for today marketer. Product or service itself is not enough for the customers to express their loyalty. It’s the kind of holistic experience they got in return, matters in building long run relationship. The present paper makes an attempt to understand the need for orchestrating memorable customer experiences and it also suggests some ways to improve customer experiences. The paper suggests a holistic marketing approach towards customer experience management (CEM). The paper discussed assessment of customer experience and the term relativity.