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Sparking Innovation: How User-Centered Professionals Can Get a Seat at the Business Strategy Table

Dr. Soken was invited by the Product Design Technical Group to give a keynote address at the first of the Group's meeting sessions. His presentation explores and explains with examples how usability professionals can provide significant value to the business strategy dialog while at the same time raising the visibility and influence of our unique set of skills. Dr. Soken's extensive background includes Human Factors practice and management, innovation initiatives, and leadership development.