{'fraction_non_alphanumeric': 0.0225140712945591, 'fraction_numerical': 0.0, 'mean_word_length': 4.798913043478261, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Image Aesthetics and its Effects on Product Clicks in E-Commerce Search

Product search engines are a key factor for online business. Retrieving relevant products in an E-Commerce (EC) website is of the utmost importance, as a single EC website can have millions of products with very similar features. One aspect that is not widely studied in this scenario is the effect that the image of the product (notably aesthetic properties) shown to the customer has on the customer’s interest. Previous studies have been able to link certain characteristics of images to our innate interest. For instance, it is known that bright images with several colors are more likely to attract one’s attention than dark ones. However, these issues have been understudied in the EC context. In this context, we conduct experiments on real-world EC to analyze the effects that the product’s image aesthetic has on the user interest (expressed in clicks) in the product. Experimental results show that this relationship exists and that it is more visible in some categories of products.