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: A Conceptual Value Modeling Approach for e-Business Development

e-Business models show why an e-business case might work from an economic perspective. They are often represented using informal textual representations. This inhibits a clear understanding of an e-business model by all stakeholders involved. We propose a more formal, conceptual approach for representing the business model, which we call a value model, to enhance the common understanding amongst stakeholders, but also to allow for an asssesment of an e-business model. We illustrate our modeling approach by a state of the art project in the free Internet arena.