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Women as Software Engineers in Indian Tamil Cinema

Prior to the 2010 World Classical Tamil Conference in Coimbatore, a music video called “Semmozhiyaan Tamil Mozhiyaan” made its way to television networks across Tamil Nadu. The video was shot by Gautham Menon and had music composed by A. R. Rehman – both leading figures in the Tamil film industry at the time, with lyrics penned by the then chief minister and Dravida Munnetra Kazhagam (DMK) headman Muthuvl Karunanidhi. The song was intended as an anthem for the conference, but soon started being referred to as the state anthem. The visuals of the music video had an anthem feel, in that they showcased the state and its people, featuring several iconic images from ancient tablets of classical Tamil text to modern urban infrastructure, lush landscape images, and a range of well-known performers making cameo appearances through the song. Images of a harmonious society included a wedding, religious ceremonies, classical performances, and children being taught in school. Outside of the performances themselves, there are only three images of vocations: a farmer, a teacher, and a computer programmer. The selection of the images is deliberate, and captures the political message of DMK through the anthem – earth, knowledge, and modernity. The computer programmer is shown as a young middle-class woman, awed by the environment in which the company is housed, but instantly content with her surroundings as she settles into her cubicle. As she enters the building, others entering around her are women in salwaar kameezes like her, and around her cubicle we also see women at work. There is then a close-up of her computer screen, and we see her do a search using a Google Tamil interface, which leads her to a Wikipedia page about computing in