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How the Media Uses the Phrase “Identity Politics”

ABSTRACT The phrase “identity politics” has experienced a recent surge in political discourse. However, its meaning varies for highly informed political groups, leaving the term definitionally vague for the general public. Second-level agenda-setting theory can be used to explain how this phrase is communicated to the public by the mass media, a crucial disseminator of political information. We used a quantitative content analysis of major US publications to examine the frequency of this phrase’s use and how it is presented to audiences. We found a surge in mentions beginning in 2016. We also found that it is tied more to the political Left, but there also is a fair amount of linkage to the political Right. The phrase also is portrayed negatively. We advocate for using political communication theories to track emerging political terms in the future.