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Knowledge Sharing Attitude : An Empirical Test of Multicomponent model

While knowledge sharing attitude represents a key factor affecting knowledge sharing behavior, the knowledge sharing attitude remains vaguely understood in the literature. Despite that attitude is a multicomponent concept, most past studies of knowledge sharing have focused on knowledge sharing attitude as a single-component construct. Thus, the structure of the knowledge sharing attitude, its underlying components and their effects on knowledge sharing need better understanding. Accordingly, this study aims to model and empirically test knowledge sharing attitude as a multidimensional construct with cognitive, affective, and behavioral elements. The proposed research model suggests that the three dimensions of knowledge sharing attitude are positively correlated. Moreover, since the research model is to be tested in group project setting, the three dimensions of knowledge sharing attitude are hypothesized to be directly influenced by perceptions of group cohesion and self-efficacy for group work. The empirical results are expected to provide support for the research model and show significant correlations among the three dimensions of knowledge sharing attitude. Group cohesion is expected to demonstrate a positive impact on all attitudinal components. In contrast, social loafing is expected to demonstrate a negative impact on all three attitudinal dimensions of knowledge sharing attitude. INTRODUCTION In the present knowledge-driven and globally-connected markets, knowledge is regarded as a key asset for advancing and maintaining organizational competitiveness [2,10]. Knowledge