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TOOTHPASTE BRAND: A MARKET RESEARCH ON CONSUMER BEHAVIOR IN NAVSARI DISTRICT

Healthcare has become India’s one of the largest sectors in the last decade. The Indian healthcare sector is growing at a sharp pace. The toothpaste market of India is about Rs. 750 Crore in the financial year 2020-21. Toothpaste is a regular purchasing item on the grocery shopping list. There are so many brands of toothpaste available in India. The research paper analyzes the buying behavior of toothpaste consumers in Navsari city. Primary data collection has been used in the study and the major finding of the study reveals that Colgate is one of the most trusted and popular brands in India.