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Commentary on: An Assessment of Gender Differences in Plastic Surgery Marketing in the United States: Are We Neglecting Our Male Patients?

Males have become more interested in cosmetic procedures in recent years. Given this, the authors undertook an internet query of plastic surgeon websites within the United States, searching for the promotion of male procedures.1 They identified websites to study using a Google (Mountain View, CA) search for the plastic surgery practices which appear in the top 10 positions in each of the 48 contiguous states. They then looked at the first 10 images which appear on the website for images of males and also looked for the promotion of male-specific services.

While there are some potential flaws with the paper, we commend the authors for exploring the topic and attempting to quantify it. A few issues …