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MARKETING AS AN ECONOMIC CATEGORY OF INFORMATION SUPPORT FOR STANDARDIZATION OF PRODUCT QUALITY MANAGEMENT SYSTEMS OF VETERINARY MEDICINE ENTERPRISES

The problem of ensuring high quality products in general, including for veterinary medicine, at this stage of economic development is perhaps the most important not only economic, sectoral, but also social component. Among other measures, an important role is given to information aspects of product standardization and quality management. In this important place is given to marketing as a mechanism of analysis and information support of the market of veterinary products. The essence of marketing is the collection, generalization and analysis of information about the market, products, their requests, assessment of the competitiveness of products, its range, compliance with standards in production, the effectiveness of advertising. This information allows you to track the strengths and weaknesses of competitors, the capabilities of their enterprises. The importance of marketing information is that it can provide data on the use of production resources, organization of supply of products in circulation, analyzes the potential of the market, including its share that belongs to the company, and assesses pricing, distribution and promotion. The practice and experience of leading foreign and domestic enterprises confirms the need for continuous improvement of information support for standardization and quality systems, which will contribute to better use of their resource potential and, accordingly, to ensure stable and efficient operation of enterprises.