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The Influence of Atmospheric Elements on The Overall Guest Impression: The Case of Lobbies in Three Star Hotels in Bandung City

This study aims to analyze the influence of lobby atmosphere elements on the overall impression of guests who come to three-star hotels in Bandung City. The research method used is quantitative descriptive. The data was taken using a questionnaire and the sampling technique used was purposive sampling through Instagram social media. There were 200 respondents participated. Structural Equation Modeling (SEM) analysis is used to analyze the data obtained. This study found that the color element significantly influences the overall guest impression in the lobby of three-star hotels in Bandung City, while the other six elements, namely style, layout, lighting, furniture, music, and scent have no significant effect. Keywords—atmospheric elements; guest impression, hotel lobby, three star hotels