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Knowledge Management Strategy in the Competitive Environment-Case Study of a Leading Indian Organization

Knowledge management (KM) has emerged as a strategic imperative to improve organizational competitiveness. Aligning KM initiatives with business strategy through appropriate KM strategy is a vital beginning for the successful exploitation of knowledge for business success. In this research paper, we explore the key dimensions of evolving KM strategy through a case study of an Indian organization involved in manufacturing and marketing of watches and jewellery. We derive a number of meaningful insights for developing KM strategy.