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Developing and Validating a Scale for Multidimensional Attributes of Honeymoon Tourism

This study aims to identify and validate a scale for multidimensional attributes of honeymoon tourism. Although having a romantic experience is an important reason why newlywed couples go on a honeymoon, multidimensional attributes that affect honeymoon tourist experience have yet to be fully explored in the honeymoon tourism literature. This study offers an extended view of honeymoon tourism from the perspective of multidimensional attributes. Data were collected through a survey among international honeymoon tourists. A total of 565 usable samples were collected in Phuket, Thailand, via convenience sampling. Thereafter, refinement and validation of the measurement scale were conducted. Findings indicate that the multidimensional attributes are represented by a nine-factor structure. The findings are expected to extend and enrich the honeymoon tourism literature. Theoretical and managerial implications were also discussed.