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Media Stylistics: The New Concept or New Phenomenon?

This article describes the modern media stylistics field of research in Russia. Media stylistics is based on the methodology of functional stylistics, which studies speech along with other intrinsic properties of people’s activities and consciousness. In this respect, the field is developed in close connection with epistemological, deontological, political, sociological, psychological, praxeological, culture-related research of the media. It is shown that changing conditions in the rapidly developing world of mass communication require extending the horizons of research into stylistics to allow for analysing media text with its complex integrative nature.