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Indigenous Language Usage in a Bilingual Interface: Transaction Log Analysis of the Niupepa Web Site

In this article we investigate the extent and characteristics of use of the Māori language, the indigenous language of Aotearoa (New Zealand), in a large bilingual website. We used transaction log analysis to investigate whether Māori was utilised by users of the website and how usage characteristics differed between users of Māori and users of the more commonly spoken English language. We found that Māori language was used in one quarter of all active sessions, and that in these sessions users were more likely to browse the website, whereas users working in the non-indigenous English were more likely to use the search facility. We also identified a new category of user of bilingual websites: the bilingual user.