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POTENTIAL FOR INCREASING PUBLIC TRANSPORT, CYCLING AND WALKING TRIPS

The need to change the mode share for travel in the Perth Metropolitan Region is clearly enunciated as a set of targets in the region's Metropolitan Transport Strategy. Many people consider the task of changing travel behaviour in a car dominated city like Perth to be difficult if not largely impossible. Changed travel behaviour is essential if the Metropolitan Transport Strategy targets are to be achieved. This paper outlines the potential level of behaviour change that can be achieved through the behavioural approach without the need for system improvements, pricing and land use policies. The in-depth research technique employed has been developed by Werner Broeg over many years and its application in the Cities of South Perth and Subiaco and Town of Victoria Park is an important ingredient in the debate about achieving the Metropolitan Transport Strategy targets. The research shows that, in the three local authority areas where the research was undertaken, in theory the Metropolitan Transport Strategy targets are achievable even without improvements to the transport system. The question therefore is not whether the targets can be achieved but which travel demand management techniques are the most effective in achieving the targets. (a) For the covering entry of this conference, please see ITRD E200461.