{'fraction_non_alphanumeric': 0.02170767004341534, 'fraction_numerical': 0.0, 'mean_word_length': 5.123893805309734, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Exploring the factors motivating e-service users' WOM behaviour

Post adoption behaviours have been a hot topic in IS research. However, little research has been conducted to explore important post adoption behaviour – word of mouth. This paper investigated the factors influencing individual e-service users’ word of mouth behaviour based on an empirical study in the context of online travel services. This study found that satisfaction, perceived usefulness and service quality affect e-service users’ word of mouth positively. The study results imply that individuals would like to spread word of mouth more based on e-service attributes and service performance than on their own affect.