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Value Co-Creation In Wine Logistics: The Case of Dartess

Logistics innovations are dependent on technology and standardization. However, much of this relationship has focused on technical aspects. Associated transformation in organizational processes and co-creation designs can benefit these innovations. In this paper, we provide the case of the leading logistics service provider in wine industry in France—the DARTESS company—and how they manage innovation in logistics. The French wine sector is a multifaceted and fragmented system providing opportunities for digital technologies and information sharing. Logistics service information technology can help actors co-create relational value through service innovations. We illustrate this issue with our case. Three managerial lessons are reviewed social impacts, technical, and logistical co-value creation and development of joint customer service.