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The Role of Tour Guides in Developing Tourism Sector: From Managers Perspectives of Travel and Tourism Companies Operating in Erbil

Tour guides are considered a significant part of the critical player in tourism development and experience. The tour guide's role in the tourism sector differs according to its type, importance, characteristics, and location. Besides, the person who is guiding a group of people (tourists) may significantly impact attracting tourists and developing the tourism sector through the role and characteristics they played and practice during their tours. Therefore, this research aims to examine tour guides' role in developing the tourism sector: from managers' perspectives of travel and tourism companies operating in Erbil. The researchers used a survey questionnaire as a data collection tool; however, the survey sample includes 122 managers randomly selected from different tourism companies to reply to the survey questions. The conceptual scheme and hypotheses are established that emphasize the correlation and effect among the research variables; the hypotheses are tested using SPSS V.25. The research reached some conclusions; most significant, the research found a positive relationship and effect between tour guides and developing tourism.