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The Awkarin Index: a Measure of Asymmetry Between a Scholar’s Social Media Profile and Publication

I propose the ‘Awkarin Index’ (Λ-index), a measure of asymmetry between a scholar’s social media profile and publication record based on the direct comparison of numbers of citations and social media followers. It was because in the era of social media there are now many different ways that a scholar can build their public profile; the publication of high-quality scientific papers being just one. While social media is a valuable tool for outreach and the sharing of ideas, there is a danger that this form of communication is gaining too high a value and that we are losing sight of key metrics of scientific value, such as citation indices. This work proposes the ‘Awkarin Index’ (Λ-index) to help quantify this case.