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Results from 2017 Virginia Text Message Experiment

In 2017, NextGen America conducted an experiment to evaluate whether peer-to-peer texting increases voter turnout in the Virginia gubernatorial primary. NGA randomly assigned 250,000 people to a treatment group and 125,000 people to a control group. People were contacted through Relay, a peer-to-peer texting program, during a four-day period starting on June 8th. The universe of people in the experiment are 40 or younger (average age of 30), and had an average partisanship score of 87.15 (SE=11). Overall, we found that 11.32% of the treatment group voted, while 10.73% of the control group voted. After controlling for pre-treatment covariates, we found that peer-to-peer texting increased turnout by .62 percentage points (p<.0001; SE=.001).