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International Management Success

International communication has become of paramount importance in the business environment, because of the increasing effects and influences of globalization. This chapter intends to explain the importance of communication, in terms of the processes involved, as well as the elements that contribute to effective communication. The purpose is to eliminate “noises” that can distort the intended message. Therefore, throughout the chapter, different forms of communication (written and oral) are identified, which can be applied in different situations, cultures, and contexts. In order to achieve effective written communication, a series of key criteria and suggestions are put forward. Specifically, techniques used in writing texts are examined, with an in-depth focus on the report, since this is the text type used most commonly by managers. On the other hand, focusing on the oral communication form, the factors necessary to establish effective oral communication are identified, considering certain particularities if this communication is carried out at an international level.