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COVID-19 and the recovery of the tourism industry

The COVID-19 outbreak has been one of the most impactful and tragic pandemics of modern times. Currently, saving lives is the absolute priority. However, we also need to begin to address the recovery process for the tourism industry in the continued presence of limitations to international and domestic travel. A disease-induced crisis is not novel in tourism. The tourism industry has faced several scenarios in the past. However, the present crisis has been one of the most damaging. This industry will not look the same post-pandemic, and both the industry and government have a role to play in recovery efforts. Along this line, the motivation of this editorial is to offer strategies that the tourism industry can adopt to adjust to the new ‘normal’ following this pandemic. We also discuss the role of government during this process. To prepare this editorial, we reached out to several experts and collected their feedback on these two specific issues. We divide the editorial into two sections. First, we discuss the role of the tourism industry moving forward, and second, we discuss the role of government.