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CRISIS JOURNALISM AT A CROSSROADS?

The ongoing changes in journalism in Finland have forced the profession to consider its position and practices. This need for reflection was particularly clear after the recent school shooting cases in Jokela in 2007 and in Kauhajoki in 2008 that gave rise to a public debate about journalists’ actions. Using qualitative content analysis and the idea of reflective practice as its methods, this study investigates how 45 Finnish journalists reflected on their and their profession's work after the two cases. The study focuses on journalists’ views of reporting on the shooters and victims, and reveals a shift in journalists’ thinking from a strong deontological ethos towards a more teleological stance. It also highlights the need for further research to determine whether the change observed is a permanent one.