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Artificial Snowmaking: Winter Sports Between State-Owned Company Policy and Tourist Demand

Due to changing climatic conditions, artificial snowmaking has become a major method of ski resort adaptation globally. It is a financially intensive operation requiring high start-up investment and involving operating costs that are dependent on weather conditions. Operational costs and the expansion of artificial snowmaking systems increase the price of ski passes. In our work, we analyzed the operations of a public company that operates the largest ski resorts in Serbia and directs the flow of winter sports tourism. We tried to determine, by means of correlation, the extent to which ski pass prices in the biggest winter resort in Serbia are influenced by factors such as natural snow cover, number of tourist overnights, ski run length, and local wages. The results of the survey indicate an increasing transformation of the ski resort into a thematic attraction independent of climatic factors in terms of determining ski pass prices.