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‘Why not you?’ Discourses of widening access on UK medical school websites

In the UK, applications to medicine from those in lower socio‐economic groups remain low despite significant investments of time, interest and resources in widening access (WA) to medicine. This suggests that medical schools’ core messages about WA may be working to embed or further reinforce marginalisation, rather than to combat this. Our objective was to investigate how the value of WA is communicated by UK medical schools through their websites, and how this may create expectations regarding who is ‘suitable’ for medicine.