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Worldwide Evolution of Channels Policy

Abstract This article outlines the evolution of marketing channel systems and policies in selected regions around the world, less developed as well as developed countries are covered. It then delineates sectors worth researching, given the influence of globalization and the speed of technological advance. The societal impact of these problem areas cannot be ignored, as they are significant. From the viewpoints of the consumer and society, the decrease in small shops and the concentration of retailing might have negative effects; such as increased unemployment coupled with lower personal service offerings. This article further suggests that policy makers should pay attention to the ‘Digital Divide.’ The technological skills required to work effectively in the ‘Digital Age’ are separating skilled workers from others. It may not be possible to retrain significant numbers of other workers for many of the ‘new economy’ professions. However, society and employment may benefit if many of these non-skilled workers remain in or enter small channel service occupations.