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STRATEGY, PROCESSES, CULTURE, AND FUNDING THE GROUNDWORK FOR SUSTAINABLE INNOVATION

What does it take for organizations to innovate? Although, there several classifications that define Innovation Management they can be grouped into four categories: Strategy, Processes, Culture, and Funding. While strategy focus on the idea of organizations being proactive to fast adapt to changes and exploit opportunities, processes are determinant for the definition of the problems, validate and test solutions that fit the market. Meanwhile, culture is being necessary to leverage innovation and introduce practices for knowledge management and continuous innovation. The research focused on why and how, bringing relevance to the context of the organizations, either social or technological, experimental methods, partner value, and internal mechanisms for innovation orientation. The goal is to provide an integral vision and balanced practical approach for the development of products, services, business model redesign in a sustainable manner. It is an attempt to manage the uncertainty factor and at the same time identify and generate opportunities through the ability to intervene proactively in the market with stakeholders and technical systems. In this way, it overcomes the management problem-solution shorter cycle, within a micro constructivist approach of small groups, of mentoring programs.