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Persuade Administrators, Donors, and Legislators

Because they hold the purse strings, administrators, legislators, and donors rank among the most important audiences for research explanations. Reaching out to administrators requires understanding their concerns and activities. Cultivating donors and foundations requires understanding their information needs, which can be more individualistic, even eccentric, than those of government funding agencies. The key to success in working with them is to coordinate with development officers. Lobbying legislators effectively means understanding their needs for concise communications that convey how a piece of research impacts five areas: economy, security, environment, education, and freedom/values. Working with policy staff can be highly productive in advancing a legislative agenda.