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Algorithm for Forming the Offer of Educational Services by Higher Education Institutions to Improve the Technology of Processing Educational Content by Potential Entrants

The aim of this article is the algorithm for forming the offer of educational services by higher education institutions. This will improve the technology of processing educational information by potential entrants. The article examines the formation of the offer of educational services by higher education institutions that based on the concept of related connection of specialties of higher education institutions. The possibility of additional informing potential consumers of educational services about the availability of specialties that are relate to the chosen specialty was established. The article formed a differentiation of related groups for the chosen specialty in accordance with the possibility of other specialties to replace it during the entry campaign based on the interests and motivational intentions of potential entrants. The article proposes an algorithm for forming the offer of educational services of a higher education institution for potential entrants on the basis of available certificates of external independent evaluation. It established in the article that the expansion of the offer of educational services provides additional information to entrants about the availability of specialties that have a related connection of group I, II, III to the chosen specialty. The results of the study are used and can be used for effective planning of educational services by higher education institutions and forecasting the contingent of students during the entry campaign.