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ESSENTIAL AND STRUCTURAL CHARACTERISTICS OF THE CREATIVE CLUSTER

This article is devoted to the essential and structural characteristics of the creative cluster as one of the types of organ-ization of creative space. The current stage of functioning of the global socio-economic system is characterized by the transi-tion from industrial to post-industrial development, which is accompanied by the functioning and growing development of creative economy, which is a direction of development centered not material but intellectual, creative, human resources trans-formation and implementation through the creation of creative, original and unique ideas, solutions, projects, etc. to obtain new products, products, services, income, success, achieve and increase competitiveness and uniqueness. In view of this, the article examines the concepts of "cluster" and "creativity" in the article to study the essence of the creative cluster, as well as a scientific review of various views of both domestic and foreign scientists on the definition of "creative cluster". multifunc-tional creative space that unites representatives of creative professions and entrepreneurs in the field of art, culture, science to generate ideas. The purpose and tasks of creative clusters in the process of their formation and functioning are considered, the features of creative clusters are given, among which the following are singled out: interaction, specialization, geograph-ical concentration and local orientation, competition and cooperation, resource dependence, innovation, etc. The relation-ship between the processes of creation and functioning of the creative cluster and revitalization is revealed. Also,within the framework of this article the structural elements of creative clusters were singled out, which include, firstly, the idea that can be considered the core of the cluster, and secondly, the space formed around the idea presented in the form of exhibition halls, conference rooms. halls, etc. Among the highlighted factors that have a positive impact on the creation of creative clus-ters are the following: the presence of creative people, professionals and their cooperation; place of operation, such as professional locations, creative districts, hubs, creative cities, etc.; availability of a market for created creative products and services, etc.