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Autopoiesic Content: A Conceptual Model for Enabling Situated Self-generative Content for Public Displays

The significant price drops in large LCD panels have led to a massive proliferation of digital public displays in public spaces. Most of these displays, however, simply show some form of traditional advertising, such as short commercials, animated presentations, or still images. Creating content that explicitly takes the particular location and surroundings of a space into account, in order to increase its relevance for passers-by, is typically infeasible due to the high costs associated with customized content. We argue that the concept of autopoiesic content (i.e., self-generative content) could significantly increase the local relevance of such situated public displays without requiring much customization efforts. As a sample application, this position paper outlines the concept and architecture of Funsquare, a large public display system that uses autopoiesic content to facilitate social interaction.