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A Conjoint Analysis of Micro-Health Insurance Programmes in Bangladesh

This study scrutinizes conjoint analysis of Micro Health Insurance Programme (MHIP) and determines utility value of MHIPs’ attributes from consumer’s point of view. It has used two-stage model to observe this matter. First, it finds out the factors, which affect the MHIPs’ QALY values and secondly determine utility values using conjoint technique of Part-Worth model. The findings of the study indicate that important determinants producing highest utility values which are prescription coverage, doctor qualification, maternal and child health coverage, and service provider quality. The less important attributes gain less utility values that are vision coverage, hospitalization coverage, physical examination, well baby visit and immunization It also reveals that the over-all health status of rural based MHIP participants is lower as compared to the urban based MHIP counterparts.