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Understanding the experience of Australian eSports spectatorship

This paper investigates the experience of physically attending a live eSports event in Australia. Although Australia has historically been relatively absent from globalised eSports, recent international interest has seen Australia host several major popular eSports events in 2017. To fully understand the appeal of these new prominent additions to the Australian eSports landscape, we must understand what characteristics constitute an Australian eSports event and how attendees experience it within the Australian cultural context. To achieve this, a case study and grounded theory-based approach was employed. 19 semi-structured interviews with attendees at two major Australian eSports events were conducted, observations of the events conducted by the researcher and video recorded of the online event streams. The four characteristics of entertainment, education, socialisation and active support, supported by 10 axial codes were found to constitute the experience of attending a live Australian eSports event in person.