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Identity and Cross-Cultural Management in Globally Distributed Information Technology Work

An interpretive case study was conducted to examine how team members construct their identities and manage cultural differences in globally distributed information technology work. Research investigating globally distributed information technology work acknowledges the influence of culture on team members and their work activities, but issues of team members’ individual identity and agency are under explored. Guided by social identity theory, our research findings suggest four identity categories constructed by global virtual team members, which are affected by societal culture, organizational culture, individual experience, and structure of the globally distributed IT work. They are: national identity, organizational identity, individual identity, and power identity. Manifestation of each identity is discussed along with how the enactment of these identities affects the ways in which global virtual team members manage cultural differences.