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Avoiding Commodity Hell

OVERVIEW: More than ever, a business today requires innovation to achieve and sustain strong economic performance. At Deere & Company, effective innovation depends on four key pillars: a sustained investment in good times and bad; a disciplined, thoughtful and strategic approach; a broad perspective of what innovation means to a business; and finally, a commitment to aligned talent. Nurturing innovation from a shapeless idea to a prized customer solution offers an opportunity to avoid “commodity hell” by propelling a good business to a great, enduring business.