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Analysis of the Marketing Environment and Strategy of China's Small-Displacement Automobiles

With the rapid increase of China's car sales, the selling of small-displacement automobiles presents a rising trend year by year. Then more automobile manufacturers pay attention to the research and development of small-displacement automobiles. Therefore, the rapid expansion of domestic economy, the improvement of people's living standards, the rising of international gasoline price, and implement of China's people-benefit policy about small-displacement automobiles, all of these factors have stimulative function for small-displacement automobiles' sales. However, both people's misunderstandings about small-displacement cars and the cars' quality issues stop their selling in our country. For this reason, the enterprises could start from these aspects of perfecting small-displacement automobiles' quality, emphasizing advertising, increasing sales promotion and strengthening public relations to ameliorate the sales status of China's small-displacement automobiles.