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Geographical indication as a factor ensuring the competitiveness of Ukrainian wines

The article examines the importance of using geographical indications in the food industry of Ukraine, namely in winemaking. In Ukraine, a certain legal framework for the legal protection of intellectual property has been created, but the development of a market economy requires further improvement of national legislation to solve problems arising during the use of intellectual property objects from both the legal and economic side. The system of geographical indications is a principle that allows you to protect the quality of a product while simultaneously promoting this product on the domestic and foreign markets. The possibility of using the mechanism of protected geographical indications in the domestic wine industry, which exists in countries that consider it effective for the protection of national products and producers, is considered. Given the modern requirements for services in food and wine tourism, the mechanism of geographical indications is considered as a potential for innovative development of winemaking in the regions of Ukraine.