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SOCIAL ENTREPRENEURSHIP AS AN INDICATOR CONSCIOUSNESS OF SOCIETY

Significantly growing interest in social entrepreneurship as a new direction of research and practical activities. Social entrepreneurship should be positioned as an indicator of society's consciousness – they change people's lives, improve their living environment, increase welfare, create conditions for access of vulnerable groups to the benefits of the modern world. Social entrepreneurship does not exclude profitability, but in the first place there is the solution of social problems or the creation of social value to help society. To do this, use effective business models that ensure sustainable develop-ment of the enterprise. In many countries, social entrepreneurship is an indicator of the most progressive and "human" business. In Ukraine, social entrepreneurship is a fairly new field of activity that is of great interest among various groups of con-cerned citizens and entrepreneurs. In today's reality, social entrepreneurship is becoming one of the important and effective tools for solving social problems, both for civil society and small and medium-sized businesses in Ukraine and a leader in various sectors of the economy of any developed country. In the absence of regulatory framework and recognition of the status of a social enterprise, it is extremely difficult for this business to "survive". Therefore, to intensify social entrepreneurship it is necessary to: conduct active government incentives with various funds, provide preferences in taxation and lending, provide risk insurance, provide information support, pursue an awareness-raising policy among the population about the benefits of social enterprise, media, education in the field of social innovation, to involve successful social entrepreneurs in the exchange of experience in solving problems, especially during a pandemic and economic crisis. Social entrepreneurship and socially responsible business suffer the most from economic uncertainty and the lack of an effective state anti-crisis management policy. Social transformations in the field of social entrepreneur-ship include digital technological transformation, improving the quality and increasing social ties, exchanging experiences and ideas among incubators, fundraisers and support agents. All this will allow to overcome modern challenges and reach a new economic level.