{'fraction_non_alphanumeric': 0.025435073627844713, 'fraction_numerical': 0.0107095046854083, 'mean_word_length': 4.84375, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
The Cow, the Cook, and the Quaker: Fifty Years of Spokes-Character Advertising

This study explores how spokes-characters in print ads have changed over time from the 1950s to the present. A content analysis of spokes-character ads in one men's and one women's magazine shows that spokes-character advertising is an important communication tool directed at both male and female audiences. Contrary to previous speculation, the use of spokes-characters in magazine ads does not appear to be increasing. Spokes-character ad styles have changed over time but no increase in female or non-white characters seems to have occurred since the 1950s. Differences between the types of spokes-characters used to appeal to male and female audiences are noted.