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Political News with a Personal Touch

Journalists increasingly use personal exemplars in news stories about political issues. This study experimentally investigated how such human interest framing indirectly affects political attitudes via the way people attribute responsibility of an issue. Results show that exposure to human interest-framed television news increased attribution of responsibility to the government for the portrayed problem, which in turn decreased support for the government to cut public spending on this issue. This article explains how and why these findings are in line with exemplification theory but run counter to findings of studies on episodic framing effects.