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MAP SEMIOTICS AND THE CONCEPT OF «FIELD» IN THE ATLAS OF UNIVERSITY (Atlas of HEIs) EDUCATIONAL – MANAGERIAL TYPE

Map semìotiсs formed at the junction of cartography and semiotics, linguistic science, which investigates the properties ofcharacters and iconic systems as language structures. The importance of the consideration of its provisions for the newmethods and different way of spatial analysis applications and in the used to modern techniques and methods of spatial analysisand determination of the features of the state and development of material objects, processes and phenomena and their changesin time, is conditioned by the widespread use in different areas of public activity of the object language of cartography, therequirements for which are constantly increasing. In particular, this applies to the field of science, where the concept of "field"defines the transition from "discrete to continual" in which the map semiotics provisions of cartographic modeling are essential.Examples of maps of the "fields" of density of the manifestation (spreading) of natural, social and man-made phenomenadeveloped in different directions of scientific and practical implementation, consider the essence of the application of thenormalized structure of the semiotic sides of maps content, as a reference of requirements, to justify the methodology of suchresearch, including for institutions of the Higher Education System of Ukraine (HEIs).The work explores the possibility of using the concept of "field" in atlas mapping modeling. On the basis of this concept, thedensity (thickness) of the placement (spatial organization) of the structural units Taras Shevchenko National University of Kievwithin the borders of Kiev is justified. Its mapping, in the form of developments of the interactive atlas of the university, locallevel, educational - managerial type, because of the dispersed territorial structure and thematic content of its main sections iscarried out for the first time.