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Communicator Style and Technology Preference

The purpose of this research is to explore the relationship between individual communication traits and media choice. Specifically, the research question under investigation is: When knowledge workers have an array of communications technologies available, do communication traits of the individual influence technology choice? This research uses theories related to communication traits and media choice as the foundation for an empirical study. It is among the first to investigate the relationship between individual communicator traits and communications technology choice. Also, this study explores technology selection based on a broader, more universal set of technology capabilities rather than emphasizing particular technologies. Application specific empirical studies quickly become obsolete as technologies become outdated and replaced. Media Synchronicity Theory provides a foundation to examine more salient technology traits and capabilities to provide a more substantial contribution to theory.