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FINANCIAL STATUS OF THE ENTERPRISE AS A BASIS FOR DEVELOPING THE FINANCIAL STRATEGY OF THE ENTERPRISE

The article is devoted to the issue of evaluating the effectiveness of financial planning in the enterprise. The author provides a general description of the assessment of financial planning in the enterprise. In the article the author evaluates financial planning at the enterprise. The article analyzes the financial and economic activities of the enterprise as a result of compliance with financial planning. In the article the author conducted a horizontal analysis of the balance sheet of the enterprise. Based on the dynamic analysis of the financial plan of the budget of assets and liabilities, conclusions are made about the activities of the enterprise. Based on the structural analysis of the financial plan of the budget of assets and liabilities of the balance sheet, the main most specific components of the balance sheet were identified. In the article the author conducted a vertical analysis of the balance sheet of the enterprise. The analysis of vertical and horizontal analysis was performed on the assets and liabilities of the enterprise, analysis of the balance sheet of the enterprise. The company’s assets were current (fixed assets and work in progress) and non-current assets (inventories and receivables). The company’s liabilities are equity and liabilities. Based on the results of the analysis of the financial plan of the budget of assets and liabilities of the balance sheet of the enterprise, conclusions were made and proposals were made. The article provides suggestions for improving financial planning. These, in particular, include: the formation of stable conditions for business, which is to ensure the stability of tax legislation and keep inflation at an optimal level; application of controlling, indirect method and budgeting, introduction of innovative technologies at the enterprise, minimization of risks that may arise during financial planning, etc. The company’s liquidity was assessed using such financial ratios as current ratio, quick liquidity ratio, absolute liquidity ratio, the ratio of short-term receivables and payables. Liquidity indicators are compared with the established standards. Also in the work the author analyzed the financial result of the enterprise.