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If you build it, they will come ... if they can: pitfalls of releasing the same product globally

As companies based in the US launch more "Web 2.0"-style products, the rest of the world may not be moving at the same speed. This presentation will reveal the pitfalls of building the same product for all audiences across many countries, especially when it comes to economic, environmental, technological, and cultural disparities. This illustrates the point that even if global users want to access new products, they may not always have the means.