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Discount and Its Place in the Pricing Policy of the Enterprise

The article is dedicated to the pricing policy of the enterprise and its characteristic features. The authors believe that pricing policy is the activity of the management of an organization or enterprise to set, maintain and change the prices of goods for sale, which are aimed at achieving the goals and objectives of the company. The authors believe that when determining the price of certain products, it is necessary to take into account a number of factors in the marketing strategy of the enterprise, and among these factors, they consider the pricing policy to be the most important. In the same article, they discuss discounts in detail as a key element of a company's pricing policy.
Keywords: Pricing policy, Discount, Price maintenance