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What’s the Big Deal about Horror Movies, and Who Watches Them, Anyway?

The audience for horror films is more diverse than many people seem to assume. The genre appeals to women and men, young and old, thrill seekers and neurotics alike. The horror genre is also more popular than many might assume, with hundreds of horror movies being produced in the United States each year, and an increase in horror movie production in recent decades. When people seek out horror movies, they desire emotional stimulation, and the fear elicited by a horror movie is a main attraction, not an unfortunate byproduct. The threat simulation theory of horror argues that people have safe, vicarious experiences with dangerous scenarios through scary fiction. This adaptive function of horror explains the paradoxical appeal of the genre.