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Effects of the School Calendar on a Farmers’ Market’s Attendance

ABSTRACT This study employs a mixed methods approach to analyze the effects of the school year calendar on attendance at a farmers’ market. The study is composed of an observational section that analyzes drivers of attendance as well as a quantitative portion. The quantitative portion of the study employs a series correlation analyzes to tease out potential factors driving attendance to the market. The study finds a strong correlation between temperature and attendance that on further examination is likely an artifact of public schools being out of session during the summer. The significant correlation between the school year and adult attendance at the market has important public policy implications. The results suggest that public health initiatives aimed at increasing turnout among members of low-income households at farmers’ markets should focus on accommodating school-age children.