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ANALYSIS OF THE ECONOMIC TERMS OF THE INTERNET MEDIA IN THE SLOVAK REPUBLIC

: The main objective of presented research study is to analyse the development trends of selected Slovak Internet media in the monitored period 2008-2017. The research has confirmed that the media on the Internet is the fastest growing media market in the Slovak Republic in recent years, which is characterized not only by a noticeable increase in Internet media traffic, but also by a clear trend of ad growth in this sector. Research has shown, among other things, that media traffic on the Internet has quadrupled over the next 10 years, with advertising volumes in the online advertising media being up almost five times over.