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Oramedia as a Vehicle for Development in Africa: The Imperative for the Ethical Paradigm of Development

Abstract The paper attempts to study the ethical approach to development. Ethical paradigm believes there can be no genuine development unless the mind is refined and cultivated. The paradigm hinges its argument on the concept of Civilisationwhich is the cultivation of mind for the higher ideals of the society. With Civilisation, the society would not even be talking of development again, but Civilisation, which is an advanced and organised state of human social development. The equation is: Civilisation = Civilisation.The paradigm believes this is the foundation for development. For the African society, this foundational paradigm of development is rooted in its Ethics. Significantly, the paper highlights the intrinsic values of African folklores (which, in this instance, we shall refer to as Oramedia) for this Ethical Paradigm of Development. The Oramedia or Oral Arts come in various forms: myths, folktales, proverbs, music etc. These Oral Arts which, intrinsically, are Oral Ethics, however, may not just speak Ethics, they can as well be used to popularise messages bordering on social development.