{'fraction_non_alphanumeric': 0.02237354085603113, 'fraction_numerical': 0.0038910505836575876, 'mean_word_length': 5.161676646706587, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Marketing Usability: A Golden Opportunity

C STANDARDS FOR SOFTWARE PRODUCTS ARE RISING. Customers are intolerant of glitches and demand easy-to-use products and top-notch support. It is no wonder that software advertisements have increasingly focused on features that make the product easy to use. If the product is too difficult to use or is so complex that its features are not apparent, it will probably never gain acceptance in the marketplace. This is why usability is the most critical factor in a software product's success (Whitmore, 1991). Sadly, the software industry is not keeping pace with customer demands for product usability. Because of this, customers may well decide to keep what they have and not buy new products, especially when these products fail to provide enough gains in usability to justify additional purchase, installation, and training costs. To better understand the relationship between usability and customer decision making, the software industry needs to investigate the following questions: