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An empirical approach to the evaluation of icons

This poster provides a definition and taxonomy for iconic communication and describes the use of formal psychological tools and methods in the evaluation of icons. The methods that can be usefully applied include:1. Psychophysics2. Scaling3. Recognition/Memory Testing4. Statistical Modeling/AnalysisExamples of some of these approaches are provided from pilot studies currently under way at HP. Analyses used include Multi-Dimensional Scaling (MDS) and Cluster analysis. Results can be applied to development of metrics, standard methods, and design guidelines.