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Talking about bio-fuel in the news

This study offers an analysis of news framing of ethanol stories, examining several key dimensions of framing. A content analysis of six national and regional newspapers indicates that ethanol has been presented largely as a policy issue, rather than a technology or an economic issue. We also found that the environment has been the key talking point in debating the issue. Overall, the story tone has become increasingly negative over the years. Drawing upon the notion of frame building, this study also explores some of the factors that may affect the media's selective use of frames.