{'fraction_non_alphanumeric': 0.014734774066797643, 'fraction_numerical': 0.0, 'mean_word_length': 5.408805031446541, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 1, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Design of Individualized Eco Labels using Social Media

Eco labeling is one of the most important measures to encourage sustainable consumer behavior. However problems are identified in the consumer's ability to perceive and understand eco labels. The concept of information individualization was suggested to engage consumers by tailoring eco information that appeals to their preferences. In this paper we describe the design of a prototype based on the conceptual framework of eco information individualization. Using enabling technologies such as smartphone with NFC function, the proposed device will embed personal visual data (i.e. landscape photo retrieved from the user's Facebook page) into an individualized eco label. It is believed that the photo would provoke the user into reflecting on their experience and increase their attention to eco labels. We suggest a framework that evaluates the effectiveness of the device, and discuss some related issues of qualitative and quantitative research approaches.