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Is the Relationship of Proactive Personalities to Creativity Mediated by Voice Behavior in Indonesian Marketing Employees?

Previous studies have found little indication of what moderates the magnitude of the relationship between proactive personality and employee creativity. This study investigates the mediating role of voice behavior in the relationship between proactive personality and employee creativity, using a theoretical approach to trait activation. A survey was conducted with 289 employees and 24 supervisors working in the marketing division of seven organizations (in manufacturing, banking, facilities services, and retail) in Indonesia. The results of the statistical analysis showed that the main effects of proactive personality on creativity were nonsignificant. Furthermore, voice behavior mediated the relationship between proactive personality and employee creativity; that is, the indirect effect of proactive personality on creativity through voice behavior was significant. The implications of the study are discussed.