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FORMATION OF THE INFRASTRUCTURE OF THE GLOBAL INNOVATION MARKET

Emergence of the global technology market is under the influence of transnationalization in the context of informatization of the knowledge economy in parallel with the formation of the global market for intellectual property products, which together with the institute of private property will determine the conditions for the generation and implementation of new ideas. The role of the patent system in the international technological exchange in the global harmonization of both direct and indirect regulation of innovation is increasing. The prospects for the global technology market will determine the processes of digitization and automation of the standardized industries and services based on the artificial intelligence, energy efficiency using renewable sources, greening and socialization, especially in pharmacy and medicine. The most common is the business model when demand finds a suitable offer among users rather than commercial agents through an online platform. Since one of the main problems is lack of complete trust in online operations, platforms are working to improve the financial and personal security of their users and the virtual identification of customers.