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PEER-TO-PEER MARKETING FOR CONTENT PRODUCTS - COMBINING DIGITAL RIGHTS MANAGEMENT AND MULTILEVEL MARKETING

Digital rights management (DRM) systems emphasising piracy protection in content distribution have not gained major momentum in mainstream content distribution markets e.g., in sales of music, movies, publications, and software. In this paper we present a peer-to-peer marketing approach for content products combining content protection using a DRM system with the multilevel marketing model. Ability to trace the three phases of life cycle of a digital license is required to track delivery chains of digital products, which in turn, is the key technical enabler for peer-to-peer marketing.