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Harnessing Collective Social Media Engagement in a Health Communication Course

Courses: Health Communication, Health Literacy, Health Informatics, Social Media and Marketing Objectives: The purpose of this semester-long project is to increase students’ understanding of health communication, and encourage the creation and dissemination of technologically innovative health information via a digital health manual. Upon completion of this assignment, each student will create a digital page for the manual and be able to: • Develop skills to assess health campaigns and Internet health Web sites. • Design effective and relevant digital health information useful for their college community but transferable to other communities (e.g., high-risk youth communities, rural communities, or crisis intervention in communities). • Develop age-specific recommendations to reduce and prevent negative health practices among college-age students. • Create a digital health page that can translate into a comprehensive digital health manual that addresses a variety of health issues.