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A Narrative Review of Literature of Health Information Seeking Behaviour

The empirical study of Health Information Seeking Behaviour (HISB) has used multiple models and measures that are tuned to the context of the traditional media environment in which there was a clear separation of interpersonal, mass media computer-mediated communication channels. In this context, there is a need to update the understanding of HISB that takes into account the complex multimedia environment in which information is generated, sought and consumed today. This study presents a narrative review of literature on HISB that addresses tries to provide an explication of the current understanding of HISB with specific focus on the need for re-conceptualisation of HISB and convergence of core internal divisions in the field.