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Effects of Mood on Adoption of Loss Frame in Risky Choice

Piñón, A., & Gärling T. Effects of mood on adoption of loss frame in risky choice. Göteborg Psychological Reports, 2004, 34, No. 5. Two studies employing a total of 200 undergraduates were conducted to investigate how mood affects framing of risky choice. In Study 1 a negative correlation was observed between a self-reported positive mood and risk aversion but no influences were found of mood on the size of the reflection effect, the sunk cost effect, the house money effect, or risky choice framing. Study 2 did not demonstrate a sunk cost effect (adoption of a loss frame) in an induced positive mood, only in an induced negative mood. The results supported the hypothesis that in a positive mood participants maintain their mood by not adopting a loss frame.