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Public Relations and Its Problems

The key argument in this book is that American environmentalism emerged alongside the tools, techniques, and expertise of American public relations (PR) and that neither environmentalism nor PR would look the way it does today without the other. We consider PR as a technology of legitimacy. This refers not only to securing legitimacy for one viewpoint over another. It is also about how PR has created a set of social and political conditions in which certain ways of thinking become available to us while others are foreclosed on. PR is a process that provides conceptual repertoires, repertoires that have influenced how we define public information and communication around environmental change