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IMPLEMENTATIONOF CORPORATE SOCIAL RESPONSIBILITY INTO THE COMPANY'S PERSONNEL MANAGEMENT SYSTEM

The problem of establishing and maintaining the relationship between corporate social responsibility and personnel management systems is becoming increasingly important for businesses, as it is associated with significant economic and social benefits. They include growth of motivation and loyalty of employees, which leads to increased income, increased competitiveness of enterprises, improving their image. Special attention should be paid to the research problems of theoretical and methodological base and practical issues related to the specifics of implementing the concept of corporate social responsibility in corporate human resource management systems.The article shows that the concept of corporate social responsibility is the basis for defining and means of coordinating the strategic goals of modern enterprises and their employees.Five levels for implementing human resource management practices by enterprises are proposed.Theyshow that achieving the strategic level and the level of society’s support is the goal to which all enterprises should strive, implementing the concept of corporate social responsibility in theirpersonnel management strategy. The research by interviewing representatives of Ukrainian business on the current state of implementation of the concept of corporate social responsibility in enterprise management systems and the personnel management subsystem in particular has been conducted. It shows that Ukrainian business entities in general adhere to the main principles of social responsibility in labor relations. The main areas of internal socially responsible practices used in Ukrainian enterprises are wages, safety and working conditions, social protection of employees, staff development, and corporate culture. To increase the effectiveness of corporate social responsibility management, the human resource departmentneeds to involve employees in developing the enterprise’s strategic plans, participating in corporate social responsibility projects, as well as coordinating key performance indicators with strategic goals and results.