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Effects of Skewness of Initial Choices on the Risky Shift: An Experimental Test with the Use of Consumer Stimuli

The hypothesis that the risky shift phenomenon can be accounted for by skewed distributions of the subjects' initial risk-taking choices was investigated with the use of consumer stimuli. Skewness, manipulated in four experimental conditions, significantly affected group decisions and shifts. However, contrary to a majority-rule interpretation, significant cautious shifts did not occur when the distributions were negatively skewed.